CN106294778B - Information-pushing method and device - Google Patents
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- CN106294778B CN106294778B CN201610659764.0A CN201610659764A CN106294778B CN 106294778 B CN106294778 B CN 106294778B CN 201610659764 A CN201610659764 A CN 201610659764A CN 106294778 B CN106294778 B CN 106294778B
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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Abstract
The disclosure is directed to a kind of information-pushing method and devices.The described method includes: determining the first user to be pushed；Target information is pushed to the corresponding first terminal of first user；Determine second user, the second user includes that the first user of the target information has been browsed in preset time after push；According to the similarity between third user and the second user, the corresponding second terminal of Xiang Suoshu third user pushes the target information, and the third user includes other users to be pushed at least partially except described first with open air.Disclosure server reduces the performance pressures of server by way of push in batches, information is pushed to by third user according to the similarity of third user and second user simultaneously, the information for ensuring preferentially receive the information interested user push, promotes the usage experience of user.
Description
Technical field
This disclosure relates to network technique field more particularly to a kind of information-pushing method and device.
Background technique
With the fast development of Internet technology, more and more users' selection uses intelligent terminal, and user can be in intelligence
Various application programs (Application, APP) can be installed in terminal, to realize different functions.
In the related technology, the service provider of application program can be periodically to information such as user's advertisement, bulletins.Into
When information of the row towards a large number of users pushes, the performance pressures of server are larger, and the information for being unable to ensure push can be sent in time
Up to user.
Summary of the invention
To overcome the problems in correlation technique, the disclosure provides a kind of information-pushing method and device.
According to the first aspect of the embodiments of the present disclosure, a kind of information-pushing method is provided, comprising:
Determine the first user to be pushed；
Target information is pushed to the corresponding first terminal of first user；
Determine second user, the second user includes having browsed the target information in preset time after push
First user；
According to the similarity between third user and the second user, the corresponding second terminal of Xiang Suoshu third user is pushed away
Send the target information, the third user includes other users to be pushed at least partially except described first with open air.
Optionally, the determination the first user to be pushed, comprising:
Obtain task to be pushed；
User to be pushed is determined according to the task to be pushed；
First user of destination number is determined from user to be pushed.
Optionally, the method also includes: the destination number is obtained according to the handling capacity of equipment.
Optionally, the method also includes:
Obtain predetermined ratio, ratio of the predetermined ratio between first user and user to be pushed；
The destination number is obtained according to predetermined ratio and the quantity of user to be pushed.
Optionally, the similarity according between third user and the second user, Xiang Suoshu third user are corresponding
Second terminal push the target information, comprising:
The push priority of the third user is determined according to the similarity between third user and the second user；
Push sequence is obtained according to the push priority；
The target information is pushed to the second terminal according to the push sequence.
Optionally, the third user includes: and removes described first with the phase between other outdoor users to be pushed
It is greater than the user of predetermined similarity like degree.
Optionally, the method also includes:
Obtain the user characteristics of the second user；
The similarity is obtained according to the user characteristics.
Optionally, the user characteristics include at least one of the following:
Age of user, user's gender, user's occupation, user are often in shelter.
According to the second aspect of an embodiment of the present disclosure, a kind of information push-delivery apparatus is provided, comprising:
First determining module is configured to determine that the first user to be pushed；
First pushing module is configured as pushing away to the corresponding first terminal of the first user that first determining module determines
Send target information；
Second determining module is configured to determine that second user, the second user are included in the push of the first pushing module
The first user of the target information has been browsed in preset time afterwards；
Second pushing module is configured as the second user determined according to third user and second determining module
Between similarity, the corresponding second terminal of Xiang Suoshu third user pushes the target information, and the third user includes removing
Described first with outdoor other user to be pushed at least partially.
Optionally, first determining module includes:
First acquisition submodule is configured as obtaining task to be pushed；
First determines submodule, is configured as the task to be pushed obtained according to first acquisition submodule and determines wait push away
The user sent；
Second determines submodule, is configured as determining determining mesh in the determining user to be pushed of submodule from described first
Mark first user of quantity.
Optionally, further includes:
First obtains module, is configured as obtaining the destination number according to the handling capacity of equipment.
Optionally, further includes:
Second obtain module, be configured as obtain predetermined ratio, the predetermined ratio be first user with wait push
User between ratio；
Third obtains module, is configured as obtaining the predetermined ratio and user to be pushed that module obtains according to described second
Quantity obtain the destination number.
Optionally, second pushing module, comprising:
Priority determines submodule, is configured as determining institute according to the similarity between third user and the second user
State the push priority of third user；
Sequence determines submodule, and the push priority for being configured as determining that submodule is determined according to the priority obtains
Take push sequence；
Information pushes submodule, is configured as being determined the determining push sequence of submodule to described second according to the sequence
Terminal pushes the target information.
Optionally, the third user includes: and removes described first with the phase between other outdoor users to be pushed
It is greater than the user of predetermined similarity like degree.
Optionally, described device further include:
Feature obtains module, is configured as obtaining the user characteristics of the second user；
Similarity obtains module, is configured as obtaining the user characteristics acquisition phase that module is got according to the feature
Like degree.
Optionally, the user characteristics include at least one of the following:
Age of user, user's gender, user's occupation, user are often in shelter.
According to the third aspect of an embodiment of the present disclosure, a kind of information push-delivery apparatus is provided, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to:
Determine the first user to be pushed；
Target information is pushed to the corresponding first terminal of first user；
Determine second user, the second user includes having browsed the target information in preset time after push
First user；
According to the similarity between third user and the second user, the corresponding second terminal of Xiang Suoshu third user is pushed away
Send the target information, the third user includes other users to be pushed at least partially except described first with open air.
The technical scheme provided by this disclosed embodiment can include the following benefits:
Disclosure server can first choose a part of first user and carry out information push, so when carrying out information push
Afterwards according to the similarity for the second user for browsing the information in third user and the preset time after push, by the information
It is pushed to third user, reduces the performance pressures of server by way of push in batches, while according to third user and the
Information is pushed to third user by the similarity of two users, it is ensured that can preferentially receive push to the interested user of the information
Information, promote the usage experience of user.
Disclosure server can choose the user of predetermined ratio as the first user, simple and easy, substantially increase head
Push away the selection efficiency of user.
Disclosure server can determine the quantity of the first user according to the handling capacity of equipment, so as to maximized benefit
Information push is carried out with the process performance of server, improves the efficiency of information push.
Disclosure server can calculate the third user and the second user according to the user characteristics of second user
Similarity, and information is pushed to by the third user according to the similarity, calculates the similarity by user characteristics, greatly
The accuracy that similar users determine is improved greatly, and then ensures preferentially receive push to the interested user of the information
Information promotes the usage experience of user.
Disclosure server can by similarity be greater than predetermined similarity user be determined as third user, without to
Need the user pushed and push target information, alleviates the processing pressure of server, while may also be ensured that target information
Interested user can receive the target information of push, not reduce the usage experience of user.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.
Fig. 1 is a kind of flow chart of information-pushing method shown according to an exemplary embodiment.
Fig. 2 is the flow chart of the first user of determination shown according to an exemplary embodiment a kind of.
Fig. 3 be it is shown according to an exemplary embodiment it is a kind of by target information be pushed to third user it is corresponding second eventually
The flow chart at end.
Fig. 4 is a kind of process of similarity for calculating third user and second user shown according to an exemplary embodiment
Figure.
Fig. 5 is the stream of another similarity for calculating third user and second user shown according to an exemplary embodiment
Cheng Tu.
Fig. 6 is a kind of block diagram of information push-delivery apparatus shown according to an exemplary embodiment.
Fig. 7 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Fig. 8 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Fig. 9 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Figure 10 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Figure 11 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Figure 12 is an a kind of structural schematic diagram for information push-delivery apparatus shown according to an exemplary embodiment.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
The embodiment of the present disclosure provides a kind of information-pushing method.It with reference to Fig. 1, Fig. 1 is shown according to an exemplary embodiment
A kind of flow chart of information-pushing method out.In embodiment of the disclosure, information-pushing method can be used for carrying out information
As shown in Figure 1, may comprise steps of in the server of push:
In step s101, the first user to be pushed is determined.
In the present embodiment, server is usually the server for pushed information of APP service provider's deployment.First
User is the user pushed in the first batch.
In this step, task to be pushed can be first obtained, user to be pushed then is determined according to task to be pushed, so
Determine the user of destination number as the first user from user to be pushed again afterwards.
In step s 102, target information is pushed to the corresponding first terminal of the first user.
In the present embodiment, first terminal can be the terminal that the first user uses its user account to log in, first terminal
It can also be that the terminal with the user account management of the first user, the disclosure are not particularly limited this.Target information with wait push away
It send task corresponding, may include: advertisement, bulletin, notification message etc..
In step s 103, second user is determined, second user includes having browsed target in preset time after push
First user of information.
In the present embodiment, server can star timer and open after target information is pushed to the first user
The first user that target information has been browsed within the preset time is determined as second user by beginning timing.Wherein, the preset time
It can be configured by developer, such as: 30 seconds, 60 seconds etc., the disclosure was not particularly limited this.
In one example, after target information is pushed to the first user, starting timer starts 30 seconds server
Timing, if receiving the browsing instructions for target information, can will send browsing and refer within the valid period of timer
The user of order is determined as second user.In actual realization, the mark of the available user account for sending browsing instructions,
It is subsequent second user to be identified according to the mark of user account.
In step S104, according to the similarity between third user and second user, to third user corresponding second
Terminal pushes target information, and third user includes other users to be pushed at least partially except first with open air.
Based on abovementioned steps S103, after determining second user, the user characteristics of available each second user, then
The similarity between third user and second user is calculated according to user characteristics, and determines the push of third user according to similarity
Priority, and target information is pushed to second terminal according to the push priority.
In the present embodiment, third user can be all users in user to be pushed in addition to the first user, the
Three users may be the certain customers in all users in user to be pushed in addition to the first user, the disclosure to this not
Make specifically limited.In general, third user is defaulted as in user to be pushed all users in addition to the first user.
Disclosure server can first choose a part first when carrying out information push it can be seen from above description
User carries out information push, then according to the phase of third user and the second user for browsing information in the preset time after push
Like degree, information is pushed to third user, the performance pressures of server are reduced by way of push in batches, while according to
Information is pushed to third user by the similarity of three users and second user, it is ensured that can preferentially be received to the interested user of information
To the information of push, the usage experience of user is promoted.
In another embodiment of the disclosure, referring to FIG. 2, Fig. 2 is one kind shown according to an exemplary embodiment
The flow chart of the first user is determined, as shown in Fig. 2, server can determine the first user to be pushed in the following ways.
In step s 201, task to be pushed is obtained.
In the present embodiment, task to be pushed is usually to be directed to the push task of target information.For example, when wait push
When task is the push task of certain advertisement, corresponding target information is advertisement.When the push task that task to be pushed is certain bulletin
When, corresponding target information is exactly to announce.
In step S202, user to be pushed is determined according to task to be pushed.
In the present embodiment, it is getting after push task, can own according to task to be pushed is determining to be pushed
User, that is, user to be pushed.User to be pushed may be all registration users, it is also possible to register user for part, specifically
Determine that the disclosure is not particularly limited this by task to be pushed.
As an example it is assumed that task to be pushed is bulletin push task, then user to be pushed is usually that all registrations are used
Family.Assuming that task to be pushed is advertisement pushing task, then user to be pushed is usually that the non-VIP in all registration users is used
Family, because being directed to VIP user, it will usually exempt from advertisement.
In step S203, the first user of destination number is determined from user to be pushed.
Based on abovementioned steps S202, is determining after the user pushed, number of targets can be determined from user to be pushed
First user of amount, such as: the user of destination number can be randomly selected in user to be pushed as first user etc..
In the present embodiment, destination number can be determined using following two mode:
First way obtains predetermined ratio, and obtains number of targets according to predetermined ratio and the quantity of user to be pushed
Amount.Wherein, ratio of the predetermined ratio between the first user and user to be pushed can be configured by developer, than
Such as: 1/5,1/10, the disclosure is not particularly limited this.Optionally, developer can be according to the number of user to be pushed
Amount setting preset ratio, for example, when the quantity of the user wait push is more, relatively low default ratio can be set
Example.When the negligible amounts of the user pushed, relatively high preset ratio can be set.In this mode, it is getting
After predetermined ratio, destination number can be calculated according to the total quantity of the predetermined ratio and user to be pushed.
Disclosure server can be simple and easy in the destination number for determining the first user according to predetermined ratio, mentions significantly
The high selection efficiency of first user.
The second way obtains destination number according to the handling capacity of equipment.In the present embodiment, handling capacity is equipment unit
It is successfully transmitted the quantity of data in time, can be used to indicate the performance of server.In this fashion, the first user is being determined
Before, server can first test the handling capacity of itself, then according to the obtained handling capacity of test and want the big of target information
The small quantity for calculating the target information per second that can be successfully transmitted, and the quantity is determined as to the quantity of the first user.
Disclosure server can determine the number of the first user according to the handling capacity of equipment it can be seen from above description
Amount improves the efficiency of information push so as to maximumlly carry out information push using the process performance of server.
Optionally, in another example of the disclosure, referring to FIG. 3, Fig. 3 is shown according to an exemplary embodiment one
Target information kind is pushed to the flow chart of the corresponding second terminal of third class user, as shown in figure 3, server can use with
Target information is pushed to the corresponding second terminal of third user by lower step:
In step S301, the user characteristics of second user are obtained.
In the present embodiment, after determining second user, the user characteristics of available each second user.Wherein, it uses
Family feature may include: age of user, user's gender, user's shelter, user's occupation, user it is multiple using frequency etc. of APP
The user characteristics of dimension, developer can be not particularly limited this according to the dimension for needing to be arranged user characteristics, the disclosure.
In the present embodiment, server, can be according to preset quantization after the user characteristics for getting each second user
The user characteristics of the nonumeric dimension of Rules expanding.Wherein, preset quantizing rule can also be configured by developer.Citing
For, for user's gender, male can be quantified as 1, women is quantified as 0.For user's shelter, can by Beijing,
This four line cities in Shanghai, Guangzhou and Shenzhen are quantified as 10, by the quasi- line city quantization such as Hangzhou, Suzhou, Wuhan, Chengdu
It is 8, is 6 etc. by the tier 2 cities amount such as Jinan, Xiamen, Zhengzhou.
In the present embodiment, the user characteristics of each second user can be quantified as to a vector, it can be by the vector
Referred to as user characteristics vector, each element representation in the user characteristics vector correspond to the quantized value of dimension user characteristics, the use
The number of elements of family feature vector is the number of dimensions of the user characteristics of developer's setting.
In step s 302, the similarity between third user and second user is obtained according to user characteristics.
Based on above mentioned step S3 01, after the user characteristics for getting each second user, the use of third user can be calculated
Characteristic similarity between family feature and the user characteristics of second user, and using this feature similarity as third user and second
Similarity between user.
In one example, referring to FIG. 4, Fig. 4 is a kind of calculating third user shown according to an exemplary embodiment
With the flow chart of the similarity of second user, as shown in figure 4, can be calculated using following steps third user and second user it
Between similarity:
It is second user calculating benchmark user characteristics according to the user characteristics of second user in step S3021.
In the present embodiment, server can use clustering algorithm will after the user characteristics for getting each second user
The user characteristics of all second users are abstracted as a reference user feature, such as: the central point institute that cluster can be obtained is right
The user characteristics answered are determined as reference user feature etc..
Wherein, clustering algorithm can be DBSCAN algorithm (Density-Based Spatial Clustering of
Applications with Noise), K-MEANS algorithm etc., the disclosure is not particularly limited this.
In practical implementations, server can be using the scheme provided in step S301 to the user characteristics of each second user
Quantified, to obtain the user characteristics vector of each second user, all user characteristics vectors are then calculated using clustering algorithm
Central point, and using the feature vector of the central point as the feature vector of reference user feature.
In step S3022, calculate third user user characteristics and reference user feature characteristic similarity, using as
The similarity of third user and second user.
It is available for each third user after reference user feature is calculated based on above mentioned step S3 021
Then the user characteristics of third user calculate the characteristic similarity between the user characteristics and reference user feature, using as
The similarity of third user and second user.
In the present embodiment, can calculate third user user characteristics vector and reference user feature feature vector it
Between similarity, using as characteristic similarity, such as: the cosine similarity between above-mentioned two vector can be calculated, using as
Characteristic similarity.
Optionally, in this step, the distance between above-mentioned two vector can also be calculated, it is to be understood that distance
It is smaller, illustrate that the similarity of the two vectors is bigger, distance is bigger, illustrates that the similarity of the two vectors is smaller.So can be with
It, certainly, can also be with after the distance of vector is calculated using the inverse of the distance of above-mentioned two vector as characteristic similarity
Characteristic similarity is determined using other modes, and the disclosure is not particularly limited this.
Disclosure server can be all second use according to the user characteristics of second user it can be seen from above description
Family calculating benchmark user characteristics, and calculate the user characteristics of third user and the characteristic similarity of reference user feature, using as
The similarity of third user and second user mention significantly without calculating the characteristic similarity of third user Yu each second user
The computational efficiency of similarity has been risen, and then has improved the efficiency of information push.
In another example, referring to FIG. 5, Fig. 5 is another calculating third shown according to an exemplary embodiment
The flow chart of the similarity of user and second user, as shown in figure 5, third user and second can also be calculated using following steps
Similarity between user:
In step S3023, for each third user, calculate separately third user user characteristics and each second user
User characteristics between characteristic similarity.
In the present embodiment, server, can for each third user after the user characteristics for getting each second user
To calculate separately the characteristic similarity between the user characteristics of third user and the user characteristics of each second user.
As an example it is assumed that the quantity of second user is N, N is the natural number more than or equal to 1.Server is available to arrive N
A user characteristics after getting its user characteristics, can calculate separately the user characteristics and every for each third user
The characteristic similarity of the user characteristics of a second user obtains N number of characteristic similarity.
In step S3024, the maximum value of characteristic similarity is determined as to the similarity of third user and second user.
Based on above mentioned step S3 023, for each third user, after N number of characteristic similarity is calculated, can incite somebody to action
Maximum value in this N number of characteristic similarity is determined as the similarity of third user and second user.
Disclosure server is directed to some third user it can be seen from above description, can calculate separately third user
User characteristics and each second user user characteristics between characteristic similarity, and by the maximum value of this feature similarity determine
For the similarity of third user and second user, by calculating the characteristic similarity of third user and each second user with determination
Similarity between two users improves the accuracy that similarity determines, and then ensures to the interested user of target information
The information that push can preferentially be received, promotes the usage experience of user.
In this example, it is assumed that the quantity of third user is M, M is that the natural number greater than 1 then in step s 302 can
The similarity of each third user and second user is calculated, it can obtain M similarity.
In step S303, the push priority of third user is determined according to similarity.
Based on above mentioned step S3 02, after the similarity of each third user and second user is calculated, Ke Yigen
Confirm that it pushes priority according to the similarity.
In the present embodiment, similarity is higher, illustrates that corresponding third user is more close with second user, believes target
The interest level of breath may be higher, therefore target information can be preferentially pushed to the high third user of similarity.
In step s 304, push sequence is obtained according to push priority.
It in the present embodiment, can be that each third user is ranked up according to the sequence of similarity from high to low, wherein row
The push priority for being listed in the third user compared with front position is higher than the push priority for being arranged in the third user of relatively rear position.
In step S305, target information is pushed to second terminal according to push sequence.
It, can be according to push sequence to third after the push sequence for determining each third user based on above mentioned step S3 04
The corresponding second terminal of user pushes target information.
In the present embodiment, the terminal that second terminal can use its user account to log in for third user, second terminal
Or the associated terminal of user account with third user, the disclosure are not particularly limited this.
Disclosure server can calculate third user according to the user characteristics of second user it can be seen from above description
With the similarity of second user, and information is pushed to by second terminal according to the similarity, calculates the phase by user characteristics
Like degree, the accuracy that similar users determine is substantially increased, and then ensures preferentially receive the interested user of information and push away
The information sent promotes the usage experience of user.
Optionally, in another example of the disclosure, server be calculated wait push in user except the first user it
After similarity between outer each user and second user, the user that similarity is greater than predetermined similarity can be determined as third
Then user directly can push target information to the corresponding second terminal of third user, can also be determined according to similarity each
It is pushed after the push priority of third user, the disclosure is not particularly limited this.
Corresponding with aforementioned information method for pushing embodiment, the disclosure additionally provides the embodiment of information push-delivery apparatus.
Fig. 6 is a kind of block diagram of information push-delivery apparatus shown according to an exemplary embodiment.
Referring to FIG. 6, information push-delivery apparatus 600 can be used in server, include: the first determining module 601, first
Pushing module 602, the second determining module 603 and the second pushing module 604.
Wherein, the first determining module 601 is configured to determine that the first user to be pushed；
First pushing module 602 is configured as the corresponding first terminal of the first user determined to the first determining module 601
Push target information；
Second determining module 603 is configured to determine that second user, second user are included in the first pushing module 602 and push away
The first user of target information has been browsed in preset time after sending；
Second pushing module 604, be configured as the second user determined according to third user and the second determining module 603 it
Between similarity, push target information to the corresponding second terminal of third user, third class user includes except first with outdoor
Other users to be pushed at least partially.
In above-described embodiment, server can first choose a part of first user and carry out information when carrying out information push
Push, then according to the similarity for the second user for browsing information in third user and the preset time after push, by information
It is pushed to third user, reduces the performance pressures of server by way of push in batches, while according to third user and the
Information is pushed to third user by the similarity of two users, it is ensured that the letter of push can be preferentially received to the interested user of information
Breath, promotes the usage experience of user.
Fig. 7 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Referring to FIG. 7, the embodiment is on the basis of aforementioned embodiment shown in fig. 6, the first determining module 601 can be with
It include: that the first acquisition submodule 6011, first determines submodule 6012 and the second determining submodule 6013.
Wherein, the first acquisition submodule 6011 is configured as obtaining task to be pushed；
First determines submodule 6012, is configured as being determined according to the task to be pushed that the first acquisition submodule 6011 obtains
User to be pushed；
Second determines submodule 6013, is configured as determining in the determining user to be pushed of submodule 6012 really from first
First user of the quantity that sets the goal.
Fig. 8 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Referring to FIG. 8, the embodiment is on the basis of aforementioned embodiment shown in Fig. 7, information push-delivery apparatus 600 can be with
It include: the first acquisition module 605.
Wherein, first module 605 is obtained, is configured as obtaining destination number according to the handling capacity of equipment.
In above-described embodiment, server can determine the quantity of the first user according to the handling capacity of equipment, so as to most
The process performance using server changed greatly carries out information push, improves the efficiency of information push.
Fig. 9 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Referring to FIG. 9, the embodiment is on the basis of aforementioned embodiment shown in Fig. 7, information push-delivery apparatus 600 can be with
It include: that the second acquisition module 606 and third obtain module 607.
Wherein, second obtain module 606, be configured as obtain predetermined ratio, predetermined ratio be the first user with wait push
User between ratio；
Third obtains module 607, is configured as obtaining the predetermined ratio and use to be pushed that module 606 obtains according to second
The quantity at family obtains destination number.
In above-described embodiment, server can choose the user of predetermined ratio as the first user, simple and easy, mention significantly
The high selection efficiency of first-elected user.
Figure 10 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Referring to FIG. 10, the embodiment, on the basis of aforementioned embodiment shown in fig. 6, the second pushing module 604 may be used also
To include: that priority determines that submodule 6041, sequence determine submodule 6042 and information push submodule 6043.
Wherein, priority determines submodule 6041, is configured as according to the similarity between third user and second user
Determine the push priority of third user；
Sequence determines submodule 6042, and the push priority for being configured as determining that submodule 6041 is determined according to priority obtains
Take push sequence；
Information pushes submodule 6043, is configured as being determined the determining push sequence of submodule 6042 to second according to sequence
Terminal pushes target information.
In above-described embodiment, server can calculate third user and second user according to the user characteristics of second user
Similarity, and information is pushed to by third user according to the similarity, the similarity is calculated by user characteristics, is greatly improved
The accuracys that similar users determine, and then ensure preferentially receive information interested user the information of push, it is promoted
The usage experience of user.
Optionally, third user includes: and is greater than except first with the similarity between other outdoor users to be pushed
The user of predetermined similarity.
Figure 11 is the block diagram of another information push-delivery apparatus shown according to an exemplary embodiment.
Figure 11 is please referred to, the embodiment on the basis of aforementioned embodiment shown in fig. 6, may be used also by information push-delivery apparatus 600
To include: that feature obtains module 608 and similarity acquisition module 609.
Wherein, feature obtains module 608, is configured as obtaining the user characteristics of second user；
Similarity obtains module 609, is configured as being obtained according to the user characteristics that feature acquisition module 608 is got similar
Degree.
Optionally, user characteristics include at least one of the following:
Age of user, user's gender, user's occupation, user are often in shelter.
The function of each unit and the realization process of effect are specifically detailed in the above method and correspond to step in above-mentioned apparatus
Realization process, details are not described herein.
For device embodiment, since it corresponds essentially to embodiment of the method, so related place is referring to method reality
Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separation unit
The unit of explanation may or may not be physically separated, and component shown as a unit can be or can also be with
It is not physical unit, it can it is in one place, or may be distributed over multiple network units.It can be according to actual
The purpose for needing to select some or all of the modules therein to realize disclosure scheme.Those of ordinary skill in the art are not paying
Out in the case where creative work, it can understand and implement.
Correspondingly, the disclosure also provides a kind of information push-delivery apparatus, described device includes: processor；It is handled for storage
The memory of device executable instruction；Wherein, the processor is configured to: determine the first user to be pushed；To the first user
Corresponding first terminal pushes target information；Determine second user, second user includes browsing in preset time after push
First user of target information；According to the similarity between third user and second user, to third user corresponding second
Terminal pushes target information, and third user includes other users to be pushed at least partially except first with open air.
Correspondingly, the disclosure also provides a kind of non-transitorycomputer readable storage medium, when in the storage medium
When instruction is executed by the processor of server-side, so that server-side is able to carry out a kind of information-pushing method, which comprises really
Fixed first user to be pushed；Target information is pushed to the corresponding first terminal of the first user；Determine second user, second user
The first user including having browsed target information in the preset time after push；According between third user and second user
Similarity pushes target information to the corresponding second terminal of third user, third user include except first with outdoor other extremely
Few a part user to be pushed.
Figure 12 is a kind of block diagram for information push-delivery apparatus 1200 shown according to an exemplary embodiment.For example, dress
Setting 1200 may be provided as a server.Referring to Fig.1 2, it further comprises one that device 1200, which includes processing component 1222,
Or multiple processors, and the memory resource as representated by memory 1232, it can holding by processing component 1222 for storing
Capable instruction, such as application program.The application program stored in memory 1232 may include one or more each
A module for corresponding to one group of instruction.In addition, processing component 1222 is configured as executing instruction, to execute above- mentioned information push side
Method.
Device 1200 can also include that a power supply module 1226 be configured as the power management of executive device 1200, and one
Wired or wireless network interface 1250 is configured as device 1200 being connected to network and input and output (I/O) interface
1258.Device 1200 can be operated based on the operating system for being stored in memory 1232, such as Windows ServerTM, Mac
OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
Those skilled in the art will readily occur to its of the disclosure after considering specification and practicing disclosure disclosed herein
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following
Claim is pointed out.
It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the accompanying claims.
Claims (15)
1. a kind of information-pushing method characterized by comprising
Determine the first user to be pushed；
Target information is pushed to the corresponding first terminal of first user；
Determine second user, the second user is to have browsed the first of the target information in preset time after push to use
Family；
According to the similarity between third user and the second user, the corresponding second terminal of Xiang Suoshu third user pushes institute
State target information, the third user is other users to be pushed at least partially except described first with open air；
The determination the first user to be pushed, comprising:
Obtain task to be pushed；
User to be pushed is determined according to the task to be pushed；
First user of destination number is determined from user to be pushed.
2. the method according to claim 1, wherein the method also includes:
The destination number is obtained according to the handling capacity of equipment.
3. the method according to claim 1, wherein the method also includes:
Obtain predetermined ratio, ratio of the predetermined ratio between first user and user to be pushed；
The destination number is obtained according to predetermined ratio and the quantity of user to be pushed.
4. the method according to claim 1, wherein described according between third user and the second user
Similarity, the corresponding second terminal of Xiang Suoshu third user push the target information, comprising:
The push priority of the third user is determined according to the similarity between third user and the second user；
Push sequence is obtained according to the push priority；
The target information is pushed to the second terminal according to the push sequence.
5. the method according to claim 1, wherein the third user includes: and removes described first with open air
Other users to be pushed between similarity be greater than predetermined similarity user.
6. the method according to claim 1, wherein the method also includes:
Obtain the user characteristics of the second user；
The similarity is obtained according to the user characteristics.
7. according to the method described in claim 6, it is characterized in that, the user characteristics include at least one of the following:
Age of user, user's gender, user's occupation, user are often in shelter.
8. a kind of information push-delivery apparatus characterized by comprising
First determining module is configured to determine that the first user to be pushed；
First pushing module is configured as the corresponding first terminal push mesh of the first user determined to first determining module
Mark information；
Second determining module is configured to determine that second user, the second user are pre- after the push of the first pushing module
If having browsed the first user of the target information in the time；
Second pushing module is configured as between the second user determined according to third user and second determining module
Similarity, the corresponding second terminal of Xiang Suoshu third user pushes the target information, and the third user is except described the
One with outdoor other user to be pushed at least partially；
First determining module includes:
First acquisition submodule is configured as obtaining task to be pushed；
First determines submodule, and task the to be pushed determination for being configured as being obtained according to first acquisition submodule is to be pushed
User；
Second determines submodule, is configured as determining determining number of targets in the determining user to be pushed of submodule from described first
First user of amount.
9. device according to claim 8, which is characterized in that further include:
First obtains module, is configured as obtaining the destination number according to the handling capacity of equipment.
10. device according to claim 8, which is characterized in that further include:
Second obtains module, is configured as obtaining predetermined ratio, the predetermined ratio is first user and use to be pushed
Ratio between family；
Third obtains module, is configured as the number for obtaining predetermined ratio and user to be pushed that module obtains according to described second
Amount obtains the destination number.
11. device according to claim 8, which is characterized in that second pushing module, comprising:
Priority determines submodule, is configured as determining described according to the similarity between third user and the second user
The push priority of three users；
Sequence determines submodule, and the push priority acquisition for being configured as determining that submodule is determined according to the priority pushes away
Send sequence；
Information pushes submodule, is configured as being determined the determining push sequence of submodule to the second terminal according to the sequence
Push the target information.
12. device according to claim 8, which is characterized in that the third user includes: and removes described first with open air
Other users to be pushed between similarity be greater than predetermined similarity user.
13. device according to claim 8, which is characterized in that described device further include:
Feature obtains module, is configured as obtaining the user characteristics of the second user；
Similarity obtains module, is configured as being obtained according to the user characteristics that feature acquisition module is got described similar
Degree.
14. device according to claim 13, which is characterized in that the user characteristics include at least one of the following:
Age of user, user's gender, user's occupation, user are often in shelter.
15. a kind of information push-delivery apparatus characterized by comprising
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to:
Determine the first user to be pushed；
Target information is pushed to the corresponding first terminal of first user；
Determine second user, the second user is to have browsed the first of the target information in preset time after push to use
Family；
According to the similarity between third user and the second user, the corresponding second terminal of Xiang Suoshu third user pushes institute
State target information, the third user is other users to be pushed at least partially except described first with open air；
The determination the first user to be pushed, comprising:
Obtain task to be pushed；
User to be pushed is determined according to the task to be pushed；
First user of destination number is determined from user to be pushed.
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| CN107153907A (en) * | 2017-03-22 | 2017-09-12 | 华为技术有限公司 | The method and relevant apparatus of a kind of potential user for assessing video traffic |
| CN107249137A (en) * | 2017-06-28 | 2017-10-13 | 张迅 | The method of information push, apparatus and system |
| CN107733967B (en) * | 2017-07-24 | 2020-01-07 | 深圳壹账通智能科技有限公司 | Processing method and device for push information, computer equipment and storage medium |
| CN107566465A (en) * | 2017-08-23 | 2018-01-09 | 广东欧珀移动通信有限公司 | A kind of method, apparatus, storage medium and the mobile terminal of information push |
| JP7470315B2 (en) | 2018-07-26 | 2024-04-18 | グローバル ファイル システムズ インコーポレイテッド | User-controlled content and ad delivery based on affinity cohorts |
| CN109255520A (en) * | 2018-08-10 | 2019-01-22 | 成都明途科技有限公司 | A kind of data push method based on user job behavior |
| CN110264276A (en) * | 2019-06-25 | 2019-09-20 | 广州视源电子科技股份有限公司 | Determine method, apparatus, equipment and the storage medium of push user group |
| CN113034168A (en) * | 2019-12-25 | 2021-06-25 | 北京达佳互联信息技术有限公司 | Content item delivery method and device, computer equipment and storage medium |
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