CN106294778A - Information-pushing method and device - Google Patents
Information-pushing method and device Download PDFInfo
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- CN106294778A CN106294778A CN201610659764.0A CN201610659764A CN106294778A CN 106294778 A CN106294778 A CN 106294778A CN 201610659764 A CN201610659764 A CN 201610659764A CN 106294778 A CN106294778 A CN 106294778A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
The disclosure is directed to a kind of information-pushing method and device.Described method comprises determining that first user to be pushed；The first terminal corresponding to described first user pushes target information；Determine the second user, described second user be included in propelling movement after Preset Time in browsed the first user of described target information；According to the similarity between the 3rd user and described second user, second terminal corresponding to described 3rd user pushes described target information, and described 3rd user includes other users to be pushed in addition to described first user.Disclosure server reduces the performance pressures of server by the way of pushing in batches, give the 3rd user according to the similarity of the 3rd user with the second user by information pushing simultaneously, guarantee the user that described information is interested can preferentially be received the information of propelling movement, promote the experience of user.
Description
Technical field
It relates to networking technology area, particularly relate to a kind of information-pushing method and device.
Background technology
Along with the fast development of Internet technology, increasing user selects to use intelligent terminal, and user can be in intelligence
Terminal can install various application program (Application, APP), in order to realize different functions.
In correlation technique, the service provider of application program can be periodically to information such as user's advertisement, bulletins.Entering
When row is towards the information pushing of a large number of users, the performance pressures of server is bigger, it is impossible to guarantee that the information pushed can be sent in time
Reach user.
Summary of the invention
For overcoming problem present in correlation technique, the disclosure provides a kind of information-pushing method and device.
First aspect according to disclosure embodiment, it is provided that a kind of information-pushing method, including:
Determine first user to be pushed；
The first terminal corresponding to described first user pushes target information；
Determine the second user, described second user be included in propelling movement after Preset Time in browsed described target information
First user；
According to the similarity between the 3rd user and described second user, second terminal corresponding to described 3rd user pushes away
Described target information, described 3rd user is sent to include other users to be pushed in addition to described first user.
Optionally, described determine first user to be pushed, including:
Obtain and treat propelling movement task；
Treat that propelling movement task determines user to be pushed according to described；
The described first user of destination number is determined from user to be pushed.
Optionally, described method also includes: obtain described destination number according to the handling capacity of equipment.
Optionally, described method also includes:
Obtaining predetermined ratio, described predetermined ratio is the ratio between described first user and user to be pushed；
Quantity according to predetermined ratio and user to be pushed obtains described destination number.
Optionally, described according to the similarity between the 3rd user and described second user, corresponding to described 3rd user
Second terminal push described target information, including:
The propelling movement priority of described 3rd user is determined according to the similarity between the 3rd user and described second user；
Propelling movement order is obtained according to described propelling movement priority；
Described target information is pushed to described second terminal according to described propelling movement order.
Optionally, described 3rd user includes: and the phase between other users to be pushed in addition to described first user
The user of predetermined similarity it is more than like degree.
Optionally, described method also includes:
Obtain the user characteristics of described second user；
Described similarity is obtained according to described user characteristics.
Optionally, described user characteristics include following at least one:
Age of user, user's sex, user's occupation, user are often at shelter.
Second aspect according to disclosure embodiment, it is provided that a kind of information push-delivery apparatus, including:
First determines module, is configured to determine that first user to be pushed；
First pushing module, is configured to determine that the first terminal that first user that module determines is corresponding pushes away to described first
Send target information；
Second determines module, is configured to determine that the second user, described second user are included in the first pushing module and push
After Preset Time in browsed the first user of described target information；
Second pushing module, is configured to determine, with described second, described second user that module determines according to the 3rd user
Between similarity, to described 3rd user corresponding second terminal push described target information, described 3rd user includes removing
Other users to be pushed outside described first user.
Optionally, described first determines that module includes:
First obtains submodule, is configured to obtain and treats propelling movement task；
First determines submodule, is configured to determine according to the described first propelling movement task for the treatment of obtaining submodule acquisition and waits to push away
The user sent；
Second determines submodule, is configured to determine the user to be pushed that submodule determines from described first and determines mesh
The described first user of mark quantity.
Optionally, also include:
First acquisition module, is configured to the handling capacity according to equipment and obtains described destination number.
Optionally, also include:
Second acquisition module, is configured to obtain predetermined ratio, and described predetermined ratio is described first user and wait to push
User between ratio；
3rd acquisition module, is configured to the predetermined ratio according to described second acquisition module acquisition and user to be pushed
Quantity obtain described destination number.
Optionally, described second pushing module, including:
Priority determines submodule, is configured to determine institute according to the similarity between the 3rd user and described second user
State the propelling movement priority of the 3rd user；
Order determines submodule, is configured to determine that the described propelling movement priority that submodule determines obtains according to described priority
Take propelling movement order；
Information pushing submodule, is configured to determine that propelling movement order that submodule determines is to described second according to described order
Terminal pushes described target information.
Optionally, described 3rd user includes: and the phase between other users to be pushed in addition to described first user
The user of predetermined similarity it is more than like degree.
Optionally, described device also includes:
Feature acquisition module, is configured to obtain the user characteristics of described second user；
Similarity acquisition module, is configured to the user characteristics according to described feature acquisition module gets and obtains described phase
Like degree.
Optionally, described user characteristics include following at least one:
Age of user, user's sex, user's occupation, user are often at shelter.
The third aspect according to disclosure embodiment, it is provided that a kind of information push-delivery apparatus, including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Determine first user to be pushed；
The first terminal corresponding to described first user pushes target information；
Determine the second user, described second user be included in propelling movement after Preset Time in browsed described target information
First user；
According to the similarity between the 3rd user and described second user, second terminal corresponding to described 3rd user pushes away
Described target information, described 3rd user is sent to include other users to be pushed in addition to described first user.
Embodiment of the disclosure that the technical scheme of offer can include following beneficial effect:
Disclosure server, when carrying out information pushing, can first be chosen a part of first user and carry out information pushing, so
Afterwards according to the similarity of the second user browsing described information in the 3rd user and the Preset Time after propelling movement, by described information
It is pushed to the 3rd user, by the way of pushing, reduces the performance pressures of server in batches, simultaneously according to the 3rd user and the
Information pushing is given the 3rd user by the similarity of two users, it is ensured that the user that described information is interested can preferentially be received propelling movement
Information, promote user experience.
Disclosure server can choose the user of predetermined ratio as first user, simple, substantially increases head
Push away user chooses efficiency.
Disclosure server can determine the quantity of first user according to the handling capacity of equipment, such that it is able to maximized profit
Carry out information pushing by the process performance of server, improve the efficiency of information pushing.
Disclosure server can calculate described 3rd user and described second user according to the user characteristics of the second user
Similarity, and according to this similarity by information pushing give described 3rd user, calculate described similarity by user characteristics, greatly
Improve greatly the accuracy that similar users determines, and then guarantee that the user to described information is interested can preferentially receive propelling movement
Information, promotes the experience of user.
Similarity can be defined as the 3rd user more than the user of predetermined similarity by disclosure server, thus without to
The user being needed to be pushed pushes target information, alleviates the processing pressure of server, simultaneously it may also be ensured that to target information
User interested can receive the target information of propelling movement, does not reduce the experience of user.
It should be appreciated that it is only exemplary and explanatory, not that above general description and details hereinafter describe
The disclosure can be limited.
Accompanying drawing explanation
Accompanying drawing herein is merged in description and constitutes the part of this specification, it is shown that meet the enforcement of the disclosure
Example, and for explaining the principle of the disclosure together with description.
Fig. 1 is the flow chart according to a kind of information-pushing method shown in an exemplary embodiment.
Fig. 2 is according to a kind of flow chart determining first user shown in an exemplary embodiment.
Fig. 3 be according to a kind of shown in an exemplary embodiment target information is pushed to the 3rd user corresponding second eventually
The flow chart of end.
Fig. 4 is the flow process according to a kind of calculating the 3rd user shown in an exemplary embodiment with the similarity of the second user
Figure.
Fig. 5 is according to the another kind of stream calculating the 3rd user and the similarity of the second user shown in an exemplary embodiment
Cheng Tu.
Fig. 6 is the block diagram according to a kind of information push-delivery apparatus shown in an exemplary embodiment.
Fig. 7 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Fig. 8 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Fig. 9 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Figure 10 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Figure 11 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Figure 12 is according to a kind of structural representation for information push-delivery apparatus shown in an exemplary embodiment.
Detailed description of the invention
Here will illustrate exemplary embodiment in detail, its example represents in the accompanying drawings.Explained below relates to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represents same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the disclosure.On the contrary, they are only with the most appended
The example of the apparatus and method that some aspects that described in detail in claims, the disclosure are consistent.
Disclosure embodiment provides a kind of information-pushing method.It is to show according to an exemplary embodiment with reference to Fig. 1, Fig. 1
The flow chart of a kind of information-pushing method gone out.In embodiment of the disclosure, information-pushing method may be used for the information that carries out
As it is shown in figure 1, may comprise steps of in the server pushed:
In step S101, determine first user to be pushed.
In the present embodiment, server is usually the server for pushed information that APP service provider disposes.First
User is the user carrying out in the first batch pushing.
In this step, propelling movement task for the treatment of can first be obtained, then according to treating that propelling movement task determines user to be pushed, so
After from user to be pushed, determine that the user of destination number is as first user again.
In step s 102, target information is pushed to the first terminal that first user is corresponding.
In the present embodiment, first terminal can be the terminal that first user uses that its user account logs in, first terminal
Can also is that the terminal that the user account with first user manages, this is not particularly limited by the disclosure.Target information with wait to push away
Send task corresponding, may include that advertisement, bulletin, notification message etc..
In step s 103, determine the second user, the second user be included in propelling movement after Preset Time in browsed target
The first user of information.
In the present embodiment, server can start timer and open after target information is pushed to first user
Beginning timing, is defined as the second user by the first user having browsed target information within the default time.Wherein, the time preset
Can be configured by developer, such as: 30 seconds, 60 seconds etc., this was not particularly limited by the disclosure.
In one example, server, after target information is pushed to first user, starts timer and starts 30 seconds
Timing, within the valid period of timer, if receiving the browsing instructions for target information, then can browse finger by transmission
The user of order is defined as the second user.In actual realization, the mark of the user account sending browsing instructions can be obtained,
Follow-up according to the mark of user account, the second user can be identified.
In step S104, according to the similarity between the 3rd user and the second user, to the 3rd user corresponding second
Terminal pushes target information, and the 3rd user includes other users to be pushed in addition to first user.
Based on abovementioned steps S103, after determining the second user, the user characteristics of each second user can be obtained, then
Calculate the similarity between the 3rd user and the second user according to user characteristics, and determine the propelling movement of the 3rd user according to similarity
Priority, and push target information according to this propelling movement priority to the second terminal.
In the present embodiment, the 3rd user can be all users in user to be pushed in addition to first user, the
Three users can also be for the certain customers in all users in addition to first user in user to be pushed, and the disclosure is to this not
Make particular restriction.It is said that in general, the 3rd user is defaulted as all users in user to be pushed in addition to first user.
By above description it can be seen that disclosure server is when carrying out information pushing, can first choose a part first
User carries out information pushing, then according to the phase of the second user browsing information in the 3rd user and the Preset Time after propelling movement
Like degree, give the 3rd user by information pushing, by the way of pushing, reduce the performance pressures of server in batches, simultaneously according to the
Information pushing is given the 3rd user with the similarity of the second user by three users, it is ensured that user interested in information can preferentially receive
To the information pushed, promote the experience of user.
In another embodiment of the disclosure, refer to Fig. 2, Fig. 2 is according to the one shown in an exemplary embodiment
Determine the flow chart of first user, as in figure 2 it is shown, server can determine first user to be pushed in the following ways.
In step s 201, obtain and treat propelling movement task.
In the present embodiment, treat that propelling movement task is usually for the propelling movement task of target information.For example, push when waiting
When task is the propelling movement task of certain advertisement, corresponding target information is advertisement.When the propelling movement task treating that propelling movement task is certain bulletin
Time, corresponding target information is announced exactly.
In step S202, according to treating that propelling movement task determines user to be pushed.
In the present embodiment, getting after propelling movement task, can be according to treating that propelling movement task determines to be pushed owning
User, user to be pushed.User to be pushed may be all registration users, it is also possible to registers user for part, specifically
By treating that propelling movement task determines, this is not particularly limited by the disclosure.
As an example it is assumed that treat that propelling movement task is bulletin propelling movement task, user to be pushed is usually all registrations and uses
Family.Assuming to treat that propelling movement task is advertisement pushing task, the non-VIP that user to be pushed is usually in all registration users uses
Family, because for VIP user, it will usually exempt from advertisement.
In step S203, from user to be pushed, determine the first user of destination number.
Based on abovementioned steps S202, determining after the user pushed, number of targets can determined from user to be pushed
The first user of amount, such as: the user of destination number can be randomly drawed in user to be pushed as first user etc..
In the present embodiment, destination number can be determined to use following two mode:
First kind of way, obtains predetermined ratio, and obtains number of targets according to the quantity of predetermined ratio and user to be pushed
Amount.Wherein, predetermined ratio is the ratio between first user and user to be pushed, and can be configured by developer, than
As: 1/5,1/10 etc., this is not particularly limited by the disclosure.Optionally, developer can be according to the number of user to be pushed
Amount arranges preset ratio, for example, when, when the quantity of the user pushed is more, arranging relatively low default ratio
Example.When negligible amounts wait the user pushed, of a relatively high preset ratio can be set.In the manner, getting
After predetermined ratio, destination number can be calculated according to the total quantity of this predetermined ratio with user to be pushed.
Disclosure server can determine the destination number of first user according to predetermined ratio, simple, significantly carries
High first user choose efficiency.
The second way, obtains destination number according to the handling capacity of equipment.In the present embodiment, handling capacity is FU
It is successfully transmitted the quantity of data in time, can be used to represent the performance of server.In this fashion, first user is being determined
Before, server can first test the handling capacity of self, then according to testing the handling capacity obtained and wanting the big of target information
The quantity of the little calculating target information that can be successfully transmitted per second, and this quantity is defined as the quantity of first user.
By above description it can be seen that disclosure server can determine the number of first user according to the handling capacity of equipment
Amount, such that it is able to the maximized process performance utilizing server carries out information pushing, improves the efficiency of information pushing.
Optionally, in another example of the disclosure, refer to Fig. 3, Fig. 3 is according to shown in an exemplary embodiment
Be pushed to the flow chart of the second terminal corresponding to the 3rd class user kind by target information, as it is shown on figure 3, server can use with
Target information is pushed to the second terminal that the 3rd user is corresponding by lower step:
In step S301, obtain the user characteristics of the second user.
In the present embodiment, after determining the second user, the user characteristics of each the second user can be obtained.Wherein, use
The frequencies that family feature may include that age of user, user's sex, user's shelter ground, user is professional, user uses APP etc. are multiple
The user characteristics of dimension, developer can be according to needing to arrange the dimension of user characteristics, and this is not particularly limited by the disclosure.
In the present embodiment, server, can be according to default quantization after the user characteristics getting each second user
The user characteristics of the nonumeric dimension of Rules expanding.Wherein, the quantizing rule preset can also be configured by developer.Citing
For, for user's sex, male can be quantified as 1, women is quantified as 0.For user's shelter ground, can by Beijing,
These four the line cities in Shanghai, Guangzhou and Shenzhen are quantified as 10, are quantified in accurate to Hangzhou, Suzhou, Wuhan, Chengdu etc. a line city
It is 8, is 6 etc. by tier 2 cities amounts such as Jinan, Xiamen, Zhengzhou.
In the present embodiment, the user characteristics of each second user can be quantified as a vector, can be by this vector
It is referred to as user characteristics vector, the quantized value of each element representation correspondence dimension user characteristics in this user characteristics vector, this use
The number of elements of family characteristic vector is the number of dimensions of the user characteristics that developer is arranged.
In step s 302, the similarity between the 3rd user and the second user is obtained according to user characteristics.
Based on abovementioned steps S301, after the user characteristics getting each second user, the use of the 3rd user can be calculated
Characteristic similarity between the user characteristics of family feature and the second user, and using this feature similarity as the 3rd user and second
Similarity between user.
In one example, refer to Fig. 4, Fig. 4 is according to a kind of calculating the 3rd user shown in an exemplary embodiment
With the flow chart of the similarity of the second user, as shown in Figure 4, can use following steps calculate the 3rd user and the second user it
Between similarity:
In step S3021, it is that the second user calculates reference user feature according to the user characteristics of the second user.
In the present embodiment, server, after the user characteristics getting each second user, can use clustering algorithm to incite somebody to action
The user characteristics of all second users is abstract is a reference user feature, such as: the central point institute that can cluster be obtained is right
The user characteristics answered is defined as reference user feature etc..
Wherein, clustering algorithm can be DBSCAN algorithm (Density-Based Spatial Clustering of
Applications with Noise), K-MEANS algorithm etc., this is not particularly limited by the disclosure.
In practical implementations, server can use the scheme provided in the step S301 user characteristics to each second user
Quantify, to obtain the user characteristics vector of each second user, then use clustering algorithm to calculate all user characteristicses vector
Central point, and using the characteristic vector of this central point as the characteristic vector of reference user feature.
In step S3022, calculate the characteristic similarity of user characteristics and the reference user feature of the 3rd user, using as
3rd user and the similarity of the second user.
Based on abovementioned steps S3021, after being calculated reference user feature, for each 3rd user, can obtain
The user characteristics of the 3rd user, then calculates the characteristic similarity between this user characteristics and reference user feature, using as
3rd user and the similarity of the second user.
In the present embodiment, can calculate the 3rd user user characteristics vector and the characteristic vector of reference user feature it
Between similarity, using as characteristic similarity, such as: the cosine similarity between above-mentioned two vector can be calculated, using as
Characteristic similarity.
Optionally, in this step, it is also possible to calculate the distance between above-mentioned two vector, it is to be understood that distance
The least, illustrate that the similarity of the two vector is the biggest, distance is the biggest, illustrates that the similarity of the two vector is the least.So it is permissible
Using the inverse of the distance of above-mentioned two vector as characteristic similarity, certainly, after being calculated the distance of vector, it is also possible to
Adopt and determine that this is not particularly limited by characteristic similarity, the disclosure in other ways.
By above description it can be seen that disclosure server can be all second use according to the user characteristics of the second user
Family calculates reference user feature, and calculates the user characteristics of the 3rd user and the characteristic similarity of reference user feature, using as
3rd user and the similarity of the second user, it is not necessary to calculate the characteristic similarity of the 3rd user and each second user, significantly carry
Rise the computational efficiency of similarity, and then improve the efficiency of information pushing.
In another example, refer to Fig. 5, Fig. 5 is according to the another kind of calculating the 3rd shown in an exemplary embodiment
The flow chart of the similarity of user and the second user, as shown in Figure 5, it is also possible to use following steps to calculate the 3rd user and second
Similarity between user:
In step S3023, for each 3rd user, calculate the user characteristics of the 3rd user and each second user respectively
User characteristics between characteristic similarity.
In the present embodiment, server is after the user characteristics getting each second user, for each 3rd user, and can
To calculate the characteristic similarity between user characteristics and the user characteristics of each the second user of the 3rd user respectively.
As an example it is assumed that the quantity of the second user is N, N is the natural number more than or equal to 1.Server can get N
Individual user characteristics, for each 3rd user, after getting its user characteristics, can calculate this user characteristics respectively with every
The characteristic similarity of the user characteristics of individual second user, obtains N number of characteristic similarity.
In step S3024, the maximum of characteristic similarity is defined as the similarity of the 3rd user and the second user.
Based on abovementioned steps S3023, for each 3rd user, after being calculated N number of characteristic similarity, can be by
Maximum in this N number of characteristic similarity is defined as the similarity of the 3rd user and the second user.
By above description it can be seen that disclosure server is for certain the 3rd user, the 3rd user can be calculated respectively
User characteristics and the user characteristics of each second user between characteristic similarity, and the maximum of this feature similarity is determined
It is the similarity of the 3rd user and the second user, by calculating the 3rd user characteristic similarity with each second user to determine
Similarity between two users, improves the accuracy that similarity determines, and then guarantees user interested in target information
Can preferentially receive the information of propelling movement, promote the experience of user.
In this example, it is assumed that the quantity of the 3rd user is M, M is the natural number more than 1, the most in step s 302, and can
To be calculated the similarity of each 3rd user and the second user, M similarity i.e. can be obtained.
In step S303, determine the propelling movement priority of the 3rd user according to similarity.
Based on abovementioned steps S302, after being calculated each 3rd user similarity with the second user, Ke Yigen
Confirm that it pushes priority according to described similarity.
In the present embodiment, similarity is the highest, illustrates that the 3rd user of correspondence is the most close with the second user, and target is believed by it
The interest level of breath may be higher, and therefore target information can preferentially be pushed to the 3rd user that similarity is high.
In step s 304, according to pushing priority acquisition propelling movement order.
In the present embodiment, can be that each 3rd user is ranked up according to similarity order from high to low, wherein, row
It is listed in the propelling movement priority of the 3rd user of relatively front position higher than being arranged in the propelling movement priority of the 3rd user of position after relatively.
In step S305, push target information according to propelling movement order to the second terminal.
Based on abovementioned steps S304, after determining the propelling movement order of each 3rd user, can be according to propelling movement order to the 3rd
The second terminal propelling movement target information that user is corresponding.
In the present embodiment, the second terminal can be the terminal that the 3rd user uses its user account to log in, the second terminal
Can also be the terminal that associates of the user account with the 3rd user, this be not particularly limited by the disclosure.
By above description it can be seen that disclosure server can calculate the 3rd user according to the user characteristics of the second user
With the similarity of the second user, and according to this similarity by information pushing give the second terminal, calculate described phase by user characteristics
Like degree, substantially increase the accuracy that similar users determines, and then guarantee that user interested in information can preferentially receive and push away
The information sent, promotes the experience of user.
Optionally, in another example of the disclosure, server in being calculated user to be pushed except first user it
After the outer similarity between each user and the second user, similarity can be defined as the 3rd more than the user of predetermined similarity
User, then directly can push target information to the second terminal that the 3rd user is corresponding, it is also possible to determine respectively according to similarity
Pushing after the propelling movement priority of the 3rd user, this is not particularly limited by the disclosure.
Corresponding with aforementioned information method for pushing embodiment, the disclosure additionally provides the embodiment of information push-delivery apparatus.
Fig. 6 is the block diagram according to a kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Fig. 6, information push-delivery apparatus 600 may be used for, in server, including: first determines module 601, first
Pushing module 602, second determine module 603 and the second pushing module 604.
Wherein, first determines module 601, is configured to determine that first user to be pushed；
First pushing module 602, is configured to determine, to first, the first terminal that first user that module 601 determines is corresponding
Push target information；
Second determines module 603, is configured to determine that the second user, the second user are included in the first pushing module 602 and push away
The first user of target information has been browsed in Preset Time after sending；
Second pushing module 604, be configured to according to the 3rd user with second determine the second user that module 603 determines it
Between similarity, to the 3rd user corresponding second terminal push target information, the 3rd class user includes in addition to first user
Other users to be pushed.
In above-described embodiment, server, when carrying out information pushing, can first be chosen a part of first user and carry out information
Push, then according to the similarity of the second user browsing information in the 3rd user and the Preset Time after propelling movement, by information
It is pushed to the 3rd user, by the way of pushing, reduces the performance pressures of server in batches, simultaneously according to the 3rd user and the
Information pushing is given the 3rd user by the similarity of two users, it is ensured that user interested in information can preferentially receive the letter of propelling movement
Breath, promotes the experience of user.
Fig. 7 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Fig. 7, this embodiment is on the basis of the embodiment shown in earlier figures 6, and first determines that module 601 is all right
Including: first obtain submodule 6011, first determine that submodule 6012 and second determines submodule 6013.
Wherein, first obtains submodule 6011, is configured to obtain and treats propelling movement task；
First determines submodule 6012, is configured to treat that propelling movement task determines according to what the first acquisition submodule 6011 obtained
User to be pushed；
Second determines submodule 6013, is configured to determine the user to be pushed that submodule 6012 determines really from first
The first user of the quantity that sets the goal.
Fig. 8 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Fig. 8, this embodiment is on the basis of the embodiment shown in earlier figures 7, and information push-delivery apparatus 600 is all right
Including: the first acquisition module 605.
Wherein, the first acquisition module 605, it is configured to the handling capacity according to equipment and obtains destination number.
In above-described embodiment, server can determine the quantity of first user according to the handling capacity of equipment, such that it is able to
The process performance utilizing server of bigization carries out information pushing, improves the efficiency of information pushing.
Fig. 9 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Fig. 9, this embodiment is on the basis of the embodiment shown in earlier figures 7, and information push-delivery apparatus 600 is all right
Including: the second acquisition module 606 and the 3rd acquisition module 607.
Wherein, the second acquisition module 606, it is configured to obtain predetermined ratio, predetermined ratio is first user and wait to push
User between ratio；
3rd acquisition module 607, is configured to the predetermined ratio according to the second acquisition module 606 acquisition and use to be pushed
The quantity at family obtains destination number.
In above-described embodiment, server can choose the user of predetermined ratio as first user, simple, significantly carries
High first-elected user chooses efficiency.
Figure 10 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Figure 10, this embodiment is on the basis of the embodiment shown in earlier figures 6, and the second pushing module 604 also may be used
To include: priority determines that submodule 6041, order determine submodule 6042 and information pushing submodule 6043.
Wherein, priority determines submodule 6041, is configured to according to the similarity between the 3rd user and the second user
Determine the propelling movement priority of the 3rd user；
Order determines submodule 6042, is configured to determine that the propelling movement priority that submodule 6041 determines obtains according to priority
Take propelling movement order；
Information pushing submodule 6043, is configured to determine that propelling movement order that submodule 6042 determines is to second according to order
Terminal pushes target information.
In above-described embodiment, server can calculate the 3rd user and the second user's according to the user characteristics of the second user
Similarity, and give the 3rd user according to this similarity by information pushing, calculate described similarity by user characteristics, be greatly improved
The accuracy that similar users determines, and then guarantee that user interested in information can preferentially receive the information of propelling movement, promote
The experience of user.
Optionally, the 3rd user includes: and the similarity between other users to be pushed in addition to first user is more than
The user of predetermined similarity.
Figure 11 is the block diagram according to the another kind of information push-delivery apparatus shown in an exemplary embodiment.
Refer to Figure 11, this embodiment is on the basis of the embodiment shown in earlier figures 6, and information push-delivery apparatus 600 also may be used
To include: feature acquisition module 608 and similarity acquisition module 609.
Wherein, feature acquisition module 608, it is configured to obtain the user characteristics of the second user；
Similarity acquisition module 609, is configured to the user characteristics according to feature acquisition module 608 gets and obtains similar
Degree.
Optionally, user characteristics include following at least one:
Age of user, user's sex, user's occupation, user are often at shelter.
In said apparatus, the function of unit and the process that realizes of effect specifically refer to corresponding step in said method
Realize process, do not repeat them here.
For device embodiment, owing to it corresponds essentially to embodiment of the method, so relevant part sees method in fact
The part executing example illustrates.Device embodiment described above is only schematically, wherein said as separating component
The unit illustrated can be or may not be physically separate, and the parts shown as unit can be or can also
It not physical location, i.e. may be located at a place, or can also be distributed on multiple NE.Can be according to reality
Need to select some or all of module therein to realize the purpose of disclosure scheme.Those of ordinary skill in the art are not paying
In the case of going out creative work, i.e. it is appreciated that and implements.
Accordingly, the disclosure also provides for a kind of information push-delivery apparatus, and described device includes: processor；For storing process
The memorizer of device executable instruction；Wherein, described processor is configured to: determine first user to be pushed；To first user
Corresponding first terminal pushes target information；Determine the second user, the second user be included in propelling movement after Preset Time in browse
The first user of target information；According to the similarity between the 3rd user and the second user, to the 3rd user corresponding second
Terminal pushes target information, and the 3rd user includes other users to be pushed in addition to first user.
Accordingly, the disclosure also provides for a kind of non-transitory computer-readable recording medium, when in described storage medium
When instructing the processor execution by service end so that service end is able to carry out a kind of information-pushing method, and described method includes: really
First user to be pushed；The first terminal corresponding to first user pushes target information；Determine the second user, the second user
It is included in the Preset Time after propelling movement the first user having browsed target information；According between the 3rd user and the second user
Similarity, to the 3rd user corresponding second terminal push target information, the 3rd user include in addition to first user other extremely
The user that a few part is to be pushed.
Figure 12 is according to a kind of block diagram for information push-delivery apparatus 1200 shown in an exemplary embodiment.Such as, dress
Put 1200 and may be provided in a server.With reference to Figure 12, device 1200 includes processing assembly 1222, and it farther includes one
Or multiple processor, and by the memory resource representated by memorizer 1232, can holding by processing component 1222 for storage
The instruction of row, such as application program.In memorizer 1232, the application program of storage can include one or more each
The individual module corresponding to one group of instruction.It is configured to perform instruction, to perform above-mentioned information pushing side additionally, process assembly 1222
Method.
Device 1200 can also include a power supply module 1226 be configured to perform device 1200 power management, one
Wired or wireless network interface 1250 is configured to be connected to device 1200 network, and input and output (I/O) interface
1258.Device 1200 can operate based on the operating system being stored in memorizer 1232, such as Windows ServerTM, Mac
OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
Those skilled in the art, after considering description and putting into practice disclosure disclosed herein, will readily occur to its of the disclosure
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modification, purposes or
Person's adaptations is followed the general principle of the disclosure and includes the undocumented common knowledge in the art of the disclosure
Or conventional techniques means.Description and embodiments is considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and
And various modifications and changes can carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (17)
1. an information-pushing method, it is characterised in that including:
Determine first user to be pushed；
The first terminal corresponding to described first user pushes target information；
Determine the second user, described second user be included in propelling movement after Preset Time in browsed the first of described target information
User；
According to the similarity between the 3rd user and described second user, second terminal corresponding to described 3rd user pushes institute
Stating target information, described 3rd user includes other users to be pushed in addition to described first user.
Method the most according to claim 1, it is characterised in that described determine first user to be pushed, including:
Obtain and treat propelling movement task；
Treat that propelling movement task determines user to be pushed according to described；
The described first user of destination number is determined from user to be pushed.
Method the most according to claim 2, it is characterised in that described method also includes:
Handling capacity according to equipment obtains described destination number.
Method the most according to claim 2, it is characterised in that described method also includes:
Obtaining predetermined ratio, described predetermined ratio is the ratio between described first user and user to be pushed；
Quantity according to predetermined ratio and user to be pushed obtains described destination number.
Method the most according to claim 1, it is characterised in that described according between the 3rd user and described second user
Similarity, second terminal corresponding to described 3rd user pushes described target information, including:
The propelling movement priority of described 3rd user is determined according to the similarity between the 3rd user and described second user；
Propelling movement order is obtained according to described propelling movement priority；
Described target information is pushed to described second terminal according to described propelling movement order.
Method the most according to claim 1, it is characterised in that described 3rd user includes: with in addition to described first user
Other users to be pushed between similarity more than the user of predetermined similarity.
Method the most according to claim 1, it is characterised in that described method also includes:
Obtain the user characteristics of described second user；
Described similarity is obtained according to described user characteristics.
Method the most according to claim 7, it is characterised in that described user characteristics include following at least one:
Age of user, user's sex, user's occupation, user are often at shelter.
9. an information push-delivery apparatus, it is characterised in that including:
First determines module, is configured to determine that first user to be pushed；
First pushing module, is configured to determine that the first terminal that first user that module determines is corresponding pushes mesh to described first
Mark information；
Second determines module, after being configured to determine that the second user, described second user are included in the first pushing module propelling movement
The first user of described target information has been browsed in Preset Time；
Second pushing module, is configured to determine between described second user that module determines according to the 3rd user and described second
Similarity, to described 3rd user corresponding second terminal push described target information, described 3rd user includes except described
Other users to be pushed outside first user.
Device the most according to claim 9, it is characterised in that described first determines that module includes:
First obtains submodule, is configured to obtain and treats propelling movement task；
First determines submodule, is configured to treat that propelling movement task determines to be pushed according to what described first acquisition submodule obtained
User；
Second determines submodule, is configured to determine the user to be pushed that submodule determines from described first and determines number of targets
The described first user of amount.
11. devices according to claim 10, it is characterised in that also include:
First acquisition module, is configured to the handling capacity according to equipment and obtains described destination number.
12. devices according to claim 10, it is characterised in that also include:
Second acquisition module, is configured to obtain predetermined ratio, and described predetermined ratio is described first user and use to be pushed
Ratio between family；
3rd acquisition module, is configured to predetermined ratio and the number of user to be pushed obtained according to described second acquisition module
Amount obtains described destination number.
13. devices according to claim 9, it is characterised in that described second pushing module, including:
Priority determines submodule, is configured to determine described according to the similarity between the 3rd user and described second user
The propelling movement priority of three users；
Order determines submodule, is configured to determine that the described propelling movement priority that submodule determines obtains according to described priority and pushes away
Send order；
Information pushing submodule, is configured to determine that propelling movement order that submodule determines is to described second terminal according to described order
Push described target information.
14. devices according to claim 9, it is characterised in that described 3rd user includes: with in addition to described first user
Other users to be pushed between similarity more than the user of predetermined similarity.
15. devices according to claim 9, it is characterised in that described device also includes:
Feature acquisition module, is configured to obtain the user characteristics of described second user；
Similarity acquisition module, is configured to the user characteristics according to described feature acquisition module gets and obtains described similar
Degree.
16. devices according to claim 9, it is characterised in that described user characteristics include following at least one:
Age of user, user's sex, user's occupation, user are often at shelter.
17. 1 kinds of information push-delivery apparatus, it is characterised in that including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Determine first user to be pushed；
The first terminal corresponding to described first user pushes target information；
Determine the second user, described second user be included in propelling movement after Preset Time in browsed the first of described target information
User；
According to the similarity between the 3rd user and described second user, second terminal corresponding to described 3rd user pushes institute
Stating target information, described 3rd user includes other users to be pushed in addition to described first user.
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