CN109936637A - Frequency control method, apparatus, server and the medium of message push - Google Patents
Frequency control method, apparatus, server and the medium of message push Download PDFInfo
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Abstract
The application is frequency control method, apparatus, server and the medium about a kind of push of message, it is related to information advancing technique field, it can be according to the degree of association of user and the publication user of multimedia content to be pushed, the frequency control time to PUSH message is adjusted, realizes and message push is carried out according to user demand.Embodiments herein comprise determining that target user to PUSH message, wherein need to be pushed the information of multimedia content to record in PUSH message.Then the degree of association between target user and the publication user of multimedia content to be pushed is obtained, wherein the degree of association is the close relation degree of determination based on the operation that multimedia content of the target user to publication user and its publication executes.Again according at least to the degree of association, the frequency control time to PUSH message is adjusted, the frequency control time is the time interval pushed between every two PUSH messages to target user.
Description
Technical field
This disclosure relates to the frequency control method, apparatus of information advancing technique field more particularly to a kind of push of message, server
And medium.
Background technique
With the rapid development of mobile network and smart phone, message push becomes advertiser and launches advertisement and terminal user
Obtain the important channel of new information.Suitable push can wake up silent user, improve user's viscosity, increase the use of product
Rate, but the message pushed is excessive, and frequency is excessive, user can be allowed to be fed up with, influence user experience.
In the related technology, recipient, push-type, time are generally basede on and sends the push of content four dimensions control message
Frequency.It can control the message bar number that each terminal receives in recipient's dimension.It can control in push-type dimension all types of
The item number that pushes daily of content.It can control the content bar number pushed in each period in time dimension.Sending content dimension
Degree can control the item number of each content push.But when being user's PUSH message by aforementioned four dimension, user couple is not considered
The fancy grade of all types of contents may result in and excessively push the uninterested content of user for user, and not push away for user
Send the interested content of user.Such as: message is excessively broadcast live in user's push not see live, and is limited to live streaming message and is pushed away
The item number limitation sent, does not push live streaming message to the user for liking seeing live.As it can be seen that being in the related technology user's PUSH message
The frequency control time is fixed, and can not carry out message push according to user demand.
Summary of the invention
To overcome the problems in correlation technique, the disclosure provides a kind of frequency control method, apparatus of message push, service
Device and medium.
According to the first aspect of the embodiments of the present disclosure, a kind of frequency prosecutor method of message push is provided, comprising:
Determine target user to PUSH message, wherein it is described in PUSH message record need to be pushed multimedia content
Information；
Obtain the degree of association between the target user and the publication user of the multimedia content to be pushed, wherein institute
Stating the degree of association is to be determined based on the operation that multimedia content of the target user to the publication user and its publication executes
Close relation degree；
According at least to the degree of association, the adjustment frequency control time to PUSH message, the frequency control time is Xiang Suoshu
Target user pushes the time interval between every two PUSH messages.
Optionally, according at least to the degree of association, the adjustment frequency control time to PUSH message includes:
Determine association publication user's collection of the target user, association publication user's collection includes: the target user
Publication user and/or the target user that operation was executed to it executed the publication of operation to the multimedia content that it is issued
User；
Obtain the degree of association size that record has the association publication user to concentrate each publication user and the target user
Sequence determines order information of the publication user of the multimedia content to be pushed in the sequence of acquisition；
If the order information indicates the publication user of multimedia content to be pushed and being associated with for the target user
Degree is lower than the first predetermined threshold, then increases the frequency control time to PUSH message；
If the order information indicates the publication user of multimedia content to be pushed and being associated with for the target user
Degree is higher than the second predetermined threshold, then reduces the frequency control time to PUSH message.
Optionally, according at least to the degree of association, the adjustment frequency control time to PUSH message includes:
The PUSH message for obtaining the target user reaches information, reaches letter according to the degree of association and the PUSH message
The breath adjustment frequency control time to PUSH message, it includes: the target user when default that the PUSH message, which reaches information,
Between the paid-in PUSH message item number for belonging to target type in section, the target type is described to class belonging to PUSH message
Type.
Optionally, the PUSH message for obtaining the target user reaches information, is disappeared according to the degree of association and the push
Breath reaches the information adjustment frequency control time to PUSH message and includes:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × I
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, W is the weight coefficient of R, and S is the publication of the multimedia content to be pushed
The degree of association score of user and the target user, I be current time and the last time be target user's PUSH message when
Time interval between quarter.
Optionally, the PUSH message for obtaining the target user reaches information, is disappeared according to the degree of association and the push
Breath reaches the information adjustment frequency control time to PUSH message and includes:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=ln (R+1)-S × I
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, S be the multimedia content to be pushed publication user and the target
The degree of association score of user, at the time of I is current time and the last time is target user's PUSH message between time between
Every.
Optionally, the PUSH message for obtaining the target user reaches information, is disappeared according to the degree of association and the push
Breath reaches the information adjustment frequency control time to PUSH message and includes:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × T
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, W is the weight coefficient of R, and S is the publication of the multimedia content to be pushed
The degree of association score of user and the target user, T are the weight coefficient of S.
Optionally, the method also includes:
Determine association publication user's collection of the target user, association publication user's collection includes: the target user
Publication user and/or the target user that operation was executed to it executed the publication of operation to the multimedia content that it is issued
User；
Obtain the degree of association size that record has the association publication user to concentrate each publication user and the target user
Sequence determines order information of the publication user of the multimedia content to be pushed in the sequence of acquisition；
Determine that the order score of the publication user of the multimedia content to be pushed, the order score are order letter
The ratio for the publication total number of users that breath includes with association publication user's collection；
The degree of association score is calculated according to the following formula:
S=(K-a) × b
Wherein, S is the degree of association score, and K is the order score, and a is the first parameter, and b is the second parameter.
Optionally, according at least to the degree of association, the adjustment frequency control time to PUSH message includes:
If the close relation degree between the target user represented by the degree of association and the publication user is greater than
Predetermined threshold then shortens the frequency control time to PUSH message；
If the close relation degree between the target user represented by the degree of association and the publication user is less than
Equal to the predetermined threshold, then extend the frequency control time to PUSH message.
According to the second aspect of an embodiment of the present disclosure, a kind of frequency control device of message push is provided, comprising:
Determining module, be configured to determine that target user to PUSH message, wherein it is described in PUSH message record have
The information of multimedia content to be pushed；
Module is obtained, is configured as obtaining between the target user and the publication user of the multimedia content to be pushed
The degree of association, wherein the degree of association be based on the target user to it is described publication user and its publication multimedia content
The operation of execution and the close relation degree of determination；
Module is adjusted, the degree of association obtained according at least to the acquisition module is configured as, adjustment is described wait push
The frequency control time of message, the frequency control time are the time interval pushed between every two PUSH messages to the target user.
Optionally, the adjustment module, is specifically configured to:
Determine association publication user's collection of the target user, association publication user's collection includes: the target user
Publication user and/or the target user that operation was executed to it executed the publication of operation to the multimedia content that it is issued
User；
Obtain the degree of association size that record has the association publication user to concentrate each publication user and the target user
Sequence determines order information of the publication user of the multimedia content to be pushed in the sequence of acquisition；
If the order information indicates the publication user of multimedia content to be pushed and being associated with for the target user
Degree is lower than the first predetermined threshold, then increases the frequency control time to PUSH message；
If the order information indicates the publication user of multimedia content to be pushed and being associated with for the target user
Degree is higher than the second predetermined threshold, then reduces the frequency control time to PUSH message.
Optionally, the adjustment module, is specifically configured to:
The PUSH message for obtaining the target user reaches information, reaches letter according to the degree of association and the PUSH message
The breath adjustment frequency control time to PUSH message, it includes: the target user when default that the PUSH message, which reaches information,
Between the paid-in PUSH message item number for belonging to target type in section, the target type is described to class belonging to PUSH message
Type.
Optionally, the adjustment module, is specifically configured to:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × I
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, W is the weight coefficient of R, and S is the publication of the multimedia content to be pushed
The degree of association score of user and the target user, I be current time and the last time be target user's PUSH message when
Time interval between quarter.
Optionally, the adjustment module, is specifically configured to:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=ln (R+1)-S × I
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, S be the multimedia content to be pushed publication user and the target
The degree of association score of user, at the time of I is current time and the last time is target user's PUSH message between time between
Every.
Optionally, the adjustment module, is specifically configured to:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × T
Wherein, Q is the frequency control time to PUSH message, and R is that the target user has been received by within a preset period of time
The PUSH message item number for belonging to the target type, W is the weight coefficient of R, and S is the publication of the multimedia content to be pushed
The degree of association score of user and the target user, T are the weight coefficient of S.
Optionally, described device further include: computing module；
The determining module is additionally configured to determine association publication user's collection of the target user, the association publication
User collection include: the target user it was executed operation publication user and/or the target user it is issued it is more
Media content executed the publication user of operation；
The acquisition module, be additionally configured to obtain record have association publication each publication user of user's concentration with it is described
The sequence of the degree of association size of target user determines the publication user of the multimedia content to be pushed in the sequence of acquisition
Order information；
The determining module is additionally configured to determine the order score of the publication user of the multimedia content to be pushed,
The ratio for the publication total number of users that the order score is the order information and association publication user's collection includes；
The computing module is configured as calculating the degree of association score according to the following formula:
S=(K-a) × b
Wherein, S is the degree of association score, and K is the order score, and a is the first parameter, and b is the second parameter.
Optionally, the adjustment module, is specifically configured to:
If the close relation degree between the target user represented by the degree of association and the publication user is greater than
Predetermined threshold then shortens the frequency control time to PUSH message；
If the close relation degree between the target user represented by the degree of association and the publication user is less than
Equal to the predetermined threshold, then extend the frequency control time to PUSH message.
According to the third aspect of an embodiment of the present disclosure, a kind of server is provided, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to: when executing the instruction stored on the memory, realize first party as above
The frequency prosecutor method of the push of message described in face.
According to a fourth aspect of embodiments of the present disclosure, a kind of non-transitorycomputer readable storage medium is provided, when described
When instruction in storage medium is executed by the processor of server, enables the server to execute and disappear described in first aspect as above
Cease the frequency prosecutor method of push.
According to a fifth aspect of the embodiments of the present disclosure, a kind of computer program product is provided, when the computer program produces
When instruction in product is executed by the processor of server, enable the server to execute the push of message described in first aspect as above
Frequency prosecutor method.
The technical scheme provided by this disclosed embodiment can include the following benefits: the embodiment of the present application determines target
User to PUSH message, then used according to the publication user of the multimedia content to be pushed to be recorded in PUSH message and target
The degree of association at family adjusts the frequency control time to PUSH message.If the publication user of multimedia content to be pushed and target user
The degree of association is high, illustrates that target user is interested in multimedia content push, can more be pushed for target user this to
Push the PUSH message of the publication user of multimedia content.Due to when the embodiment of the present application, which can adjust frequency according to the degree of association, to be controlled
Between, it is bigger to can be set the degree of association, and it is shorter that frequency controls the time.It is that target is used less than or equal to current time and last time when the frequency control time
When time interval between at the time of the PUSH message of family, determines and push to target user to PUSH message.So the application is implemented
Example can adjust the frequency control time to PUSH message according to the degree of association of user and the publication user of multimedia content to be pushed,
It realizes and message push is carried out according to user demand.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.
Fig. 1 is a kind of flow chart of the frequency prosecutor method of message push shown according to an exemplary embodiment.
Fig. 2 is a kind of flow chart of the method for adjustment frequency control time shown according to an exemplary embodiment.
Fig. 3 is a kind of block diagram of the frequency control device of message push shown according to an exemplary embodiment.
Fig. 4 is a kind of block diagram of server shown according to an exemplary embodiment.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistented with the present invention.On the contrary, they be only with it is such as appended
The example of device and method being described in detail in claims, some aspects of the invention are consistent.
Fig. 1 is a kind of flow chart of the frequency prosecutor method of message push shown according to an exemplary embodiment, such as Fig. 1 institute
Show, the frequency prosecutor method of message push is applied in server, includes the following steps.
In step s 11, determine target user to PUSH message.
Wherein, need to be pushed the information of multimedia content to record in PUSH message.
In a kind of embodiment, when a main broadcaster starts live streaming, one can be generated to pay close attention to each user of the main broadcaster
It is a (to be somebody's turn to do to PUSH message for reminding the user main broadcaster to start broadcasting) to PUSH message.Alternatively, when a video distribution user uploads
After video, can generate one for each user of concern video distribution user (should be used for PUSH message to PUSH message
User's video distribution user is reminded to upload video).
In step s 12, the degree of association between target user and the publication user of multimedia content to be pushed is obtained.
Wherein, the degree of association is the publication user that push multimedia content is treated based on target user and its multimedia of publication
Content execute operation and determination close relation degree.
Optionally, the publication user of multimedia content to be pushed and being associated with for target user can be calculated by the following formula
Degree:
I (A → B)=s × s (s)+c × s (c)+a × s (a) (1)
Wherein, A indicates that target user, B indicate that the publication user of multimedia content to be pushed, I (A → B) indicate that target is used
The degree of association of the publication user of family and multimedia content, s (s) indicate the primary sharing behaviour of the every execution of multimedia content that A issues B
Make the contribution margin to the degree of association, s (c) indicates the primary tribute for commenting on operation to the degree of association of the every execution of multimedia content that A issues B
Value is offered, s (a) indicates that the every execution of multimedia content that A issues B once thumbs up operation to the contribution margin of the degree of association, and s indicates A to B
The number of the execution sharing operation of the multimedia content of publication, c indicate that A comments on operation to the execution of the B multimedia content issued
Number, a indicate that A thumbs up the number of operation to the execution of the B multimedia content issued.
The method of above-mentioned calculating correlation is only an example, and the embodiment of the present application is not to calculating multimedia content to be pushed
Publication user and target user the degree of association method make it is specific limit, the method for other calculating correlations also can be applied to
The embodiment of the present application.
In step s 13, according at least to the degree of association between the publication user of target user and multimedia content to be pushed,
Adjust the frequency control time to PUSH message.
Wherein, the frequency control time is the time interval pushed between every two PUSH messages to target user.
In a kind of embodiment, it can be determined that the degree of association institute of the publication user and target user of multimedia content to be pushed
Whether the close relation degree between the target user of expression and the publication user of multimedia content to be pushed is greater than predetermined threshold.
If so, shortening the frequency control time to PUSH message；If it is not, then extending the frequency control time to PUSH message.
Such as: if the close relation degree between target user and the publication user of multimedia content to be pushed is 70, in advance
Determining threshold value is 50, due to 70 > 50, indicates the close relation journey between target user and the publication user of multimedia content to be pushed
It spends larger, the frequency control time to PUSH message can be shortened.
The technical scheme provided by this disclosed embodiment can include the following benefits: the embodiment of the present application determines target
User to PUSH message, then used according to the publication user of the multimedia content to be pushed to be recorded in PUSH message and target
The degree of association at family adjusts the frequency control time to PUSH message.If the publication user of multimedia content to be pushed and target user
The degree of association is high, illustrates that target user is interested in multimedia content push, can more be pushed for target user this to
Push the PUSH message of the publication user of multimedia content.Due to when the embodiment of the present application, which can adjust frequency according to the degree of association, to be controlled
Between, it is bigger to can be set the degree of association, and it is shorter that frequency controls the time.It is that target is used less than or equal to current time and last time when the frequency control time
When time interval between at the time of the PUSH message of family, determines and push to target user to PUSH message.So the application is implemented
Example can adjust the frequency control time to PUSH message according to the degree of association of user and the publication user of multimedia content to be pushed,
It realizes and message push is carried out according to user demand.
After adjustment is to the frequency control time of PUSH message, can also be according to the frequency control time to PUSH message, determination
It is no to push for target user to PUSH message, including following two step:
Step 1, if the frequency control time be greater than current time and it is last at the time of be target user's PUSH message between when
Between be spaced, it is determined that not to target user push to PUSH message.
It is understood that if the frequency control time be greater than current time and it is last at the time of be target user's PUSH message it
Between time interval, then it represents that current time and it is last at the time of be target user's PUSH message between time interval compared with
It is short, it cannot push for target user to PUSH message.
Step 2, if the frequency control time be less than or equal to current time and it is last at the time of be target user's PUSH message between
Time interval, it is determined that target user push to PUSH message.
It is understood that if the frequency control time be less than or equal to current time and it is last be target user's PUSH message when
Time interval between quarter, then it represents that current time and it is last at the time of be target user's PUSH message between time interval
It is longer, it can push for target user to PUSH message.
Optionally, adjusting in above-mentioned steps S13 to the method for the frequency control time of PUSH message may include following four side
Formula:
Mode one,
It, can when the publication user wait push multimedia content is the publication user of newly-increased concern in target user nearest three days
The frequency control time to PUSH message is determined with pass-through mode one.
As shown in Fig. 2, adjustment includes following four step to the mode one of the frequency control time of PUSH message:
In the step s 21, association publication user's collection of target user is determined.
Wherein, association publication user collection includes: the publication user and/or target user that target user executed operation to it
The publication user of operation was executed to the multimedia content that it is issued.
For example, association publication user's collection includes: the publisher of the multimedia content such as main broadcaster, the bloger of target user's concern,
And/or target user executed and thumbs up, comments on or the publication user of the multimedia content of sharing operation.
In step S22, acquisition records relevant publication user and concentrates the degree of association of each publication user and target user big
Small sequence determines order information of the publication user of multimedia content to be pushed in the sequence of acquisition.
Wherein, order information can be order of the publication user of multimedia content to be pushed in the sequence of acquisition.
After determining order information, the order score of the publication user of multimedia content to be pushed can also be determined.
Wherein, order score is order information and the ratio for being associated with the publication total number of users that publication user's collection includes.
Such as: association publication user's collection of target user includes three publication users, is respectively as follows: publication user 1, publication is used
The degree of association of family 2 and publication user 3, target user and publication user 1 are 5, and the degree of association of target user and publication user 2 are 3,
The degree of association of target user and publication user 3 are 8.The then sequence according to the degree of association from small to large, to these three publication users into
Row sequence, the sequence obtained after sequence are as follows: publication user 2, publication user 1, publication user 3.Assuming that multimedia content to be pushed
Publication user be publication user 3, then the order of the publication user of multimedia content to be pushed in the sequence be 3, it is more wait push
Order score=3/3=1 of the publication user of media content.
In the embodiment of the present application, since order score=order/association publication user collects the publication total number of users for including,
So the order score for each publication user that association publication user's collection includes is evenly distributed between [0,1].
In step S23, if order information indicates the publication user of multimedia content to be pushed and being associated with for target user
Degree is lower than the first predetermined threshold, then increases the frequency control time to PUSH message.
In a kind of embodiment, if the order score of the publication user of multimedia content to be pushed is lower than the first predetermined threshold
The frequency control time to PUSH message is then increased the first presupposition multiple or increases the first preset value by value.
For example, 0.2 can be set by the first predetermined threshold, it, will be to PUSH message if order score is less than or equal to 0.2
The frequency control time increase be twice (i.e. by frequency control time × 2 to PUSH message).Indicating to increase order in the sequence obtained is
The frequency control time of the PUSH message of the publication user of 0%-20%, that is, being reduced to order in the sequence that target user's push obtains is
The PUSH message of the publication user of 0%-20%.
For another example 0.3 can be set by the first predetermined threshold, if order score is less than or equal to 0.3, will disappear wait push
The frequency control time of breath increases 30 minutes.
In step s 24, if order information indicates the publication user of multimedia content to be pushed and being associated with for target user
Degree is higher than the second predetermined threshold, then reduces the frequency control time to PUSH message.
In a kind of embodiment, if the order score of the publication user of multimedia content to be pushed is higher than the second predetermined threshold
The frequency control time to PUSH message is then reduced the second presupposition multiple or reduces the second preset value by value.
For example, 0.8 can be set by the second predetermined threshold, it, will be to PUSH message if order score is more than or equal to 0.8
The frequency control time reduces one times (i.e. by the frequency control time ÷ 2 to PUSH message).Indicating to reduce order in the sequence obtained is 80%-
The frequency control time of the PUSH message of 100% publication user, that is, being increased to order in the sequence that target user's push obtains is
The PUSH message of the publication user of 80%-100%.
For another example 0.7 can be set by the second predetermined threshold, it, will be to PUSH message if order score is more than or equal to 0.7
To PUSH message the frequency control time reduce 30 minutes.
In the embodiment of the present application, the first presupposition multiple can be identical as the second presupposition multiple, and the first preset value can be with
Second preset value is identical.
The technical scheme provided by this disclosed embodiment can also include following the utility model has the advantages that if order information is indicated wait push away
The degree of association of the publication user and target user that send multimedia content indicate multimedia content to be pushed lower than the first predetermined threshold
Publication user and target user's degree of association it is lower, then increase frequency control the time, be reduced to target user and push multimedia to be pushed
The PUSH message of the publication user of content.If order information indicates the publication user and target user of multimedia content to be pushed
The degree of association is higher than the second predetermined threshold, indicates that the publication user of multimedia content to be pushed and target user's degree of association are higher, then
The frequency control time is reduced, the PUSH message quantity for pushing the publication user of multimedia content to be pushed for target user is increased.So
The embodiment of the present application can increase the quantity that the favorite PUSH message of user is pushed for user, be reduced to user push user and do not like
The quantity of joyous PUSH message can carry out message push according to the demand of user.
Referring to such as under type two, mode three and mode four, the embodiment of the present application can also be according to the degrees of association and PUSH message
Reach frequency control time of the information adjustment to PUSH message, wherein it includes: target user in preset time that PUSH message, which reaches information,
The paid-in PUSH message item number for belonging to target type in section, target type are to type belonging to PUSH message.
Mode two,
The mode two for adjusting the frequency control time to PUSH message includes following two step:
Step 1: the PUSH message for obtaining target user reaches information.
In embodiments of the present invention, it can be determined according to multimedia content to be pushed to type belonging to PUSH message.
Illustratively, the type of PUSH message can be with are as follows: live streaming push, video push, comment push, can knowable people
It pushes, thumb up push or activity push etc..
It in the embodiment of the present application, all can be by the multimedia of the PUSH message after one PUSH message of the every push of server
The corresponding storage of the push time of content, the target user of the PUSH message and the PUSH message.In the push for obtaining target user
When message reaches information, the class of the PUSH message pushed can be determined according to the multimedia content of the PUSH message pushed
Type.
It, can be according to push time of each PUSH message pushed and the multimedia pushed in a kind of embodiment
Type belonging to content determines target user's paid-in PUSH message item number for belonging to target type within a preset period of time.
Step 2: the frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × I (2)
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, W is the weight coefficient of R, and S is the publication user and target user of multimedia content to be pushed
Degree of association score, at the time of I is current time and the last time is user's PUSH message between time interval.
Illustratively, W can be set to 0.3 or 0.4.Preset time period can be the 00:00 to 23:59 on the same day.
The technical scheme provided by this disclosed embodiment can also include following the utility model has the advantages that can be seen that from formula (2)
The paid-in PUSH message item number R for belonging to target type is more within a preset period of time by target user, the frequency to PUSH message
Control time Q is bigger, is reduced to the PUSH message that target user pushes same type, reduces intrusive.Multimedia content to be pushed
The degree of association score S for issuing user and target user is bigger, and the frequency control time Q to PUSH message is smaller, can be target user
More push the PUSH message of the interested publication user of the user.In addition, current time is that user's push disappears with the last time
Time interval I at the time of breath is longer, and the frequency control time Q to PUSH message is smaller, easier to target user's push and target
The PUSH message of the higher publication user of user-association degree.
Mode three,
The mode three for adjusting the frequency control time to PUSH message includes following two step:
Step 1: the PUSH message for obtaining target user reaches information.
The PUSH message that mode three obtains target user reaches the method for information and the push of the acquisition target user of mode two
The method that message reaches information is identical, can refer to the description in mode two, details are not described herein.
Step 2: the frequency control time to PUSH message is determined according to the following formula:
Q=ln (R+1)-S × I (3)
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, S is the degree of association score of the publication user and target user of multimedia content to be pushed, and I is
Time interval between at the time of current time and last time are target user's PUSH message.
In the embodiment of the present application, can according to the push time of the PUSH message pushed, determine current time with it is upper
Time interval at the time of being once target user's PUSH message.
The technical scheme provided by this disclosed embodiment can also include following the utility model has the advantages that introducing in formula (3) pair
Number function, when the paid-in PUSH message item number R for belonging to target type reduces target user within a preset period of time, with line
Property function compare, the reduction of logarithmic function ln (R+1) is relatively slow, so the reduction of the frequency control time Q of PUSH message is more slow
Slowly, it avoids when R reduces, the frequency control time is too short and makes the problem excessive for the PUSH message of user's push, reduces user
Message push switch, the probability of rejection message push are closed because of multiple push message was received in a period of time.
Mode four,
The mode four for adjusting the frequency control time to PUSH message includes following two step:
Step 1: the PUSH message for obtaining target user reaches information.
The PUSH message that mode four obtains target user reaches the method for information and the push of the acquisition target user of mode two
The method that message reaches information is identical, can refer to the description in mode two, details are not described herein.
Step 2: the frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × T (4)
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, W is the weight coefficient of R, and S is the publication user and target user of multimedia content to be pushed
Degree of association score, T are the weight coefficient of S.
Illustratively, T can be set to 1.25.
The technical scheme provided by this disclosed embodiment can also include following the utility model has the advantages that can from formula (4)
Out, the publication user of multimedia content to be pushed and the degree of association score S of target user are bigger, the frequency control time to PUSH message
Q is smaller, and to the frequency control time Q of PUSH message and current time and it is last be user's PUSH message at the time of time between
It is unrelated every I, it more improves and pushes the interested PUSH message quantity of the user for user, improve use of the user to product
Duration improves user's retention ratio and user activity.
Optionally, in four kinds of modes of the above-mentioned adjustment to the frequency control time of PUSH message multimedia content to be pushed publication
The degree of association score of user and target user can be determined by following three steps.
Step 1: association publication user's collection of target user is determined.Wherein, association publication user collection includes: target user
The publication that the publication user and/or target user that operation was executed to it executed operation to the multimedia content that it is issued is used
Family.
Step 2: the sequence for recording the degree of association size that relevant publication user concentrates each publication user and target user is obtained
Column determine order information of the publication user of multimedia content to be pushed in the sequence of acquisition, and determine multimedia to be pushed
The order score of the publication user of content.
Wherein, order score is order information and the ratio for being associated with the publication total number of users that publication user's collection includes.
Determine multimedia content to be pushed publication user and target user the degree of association score the step of one to step 2
It is identical to the method for step S21 to step S22 of mode one of frequency control time of PUSH message as adjustment, it can refer to and adjust wait push away
The description in the mode one of the frequency control time of message is sent, details are not described herein.
Step 3: calculating correlation score according to the following formula:
S=(K-a) × b (5)
Wherein, S is degree of association score, and K is order score, and a is the first parameter, and b is the second parameter.
Optionally, 0.5 can be set by a, sets 2 for b.Due to time for each publication user that association user collection includes
Sequence score is evenly distributed between [0,1], so the degree of association score for each publication user that association user collection includes is uniformly distributed
In [- 1,1] section.
The technical scheme provided by this disclosed embodiment can also include following the utility model has the advantages that when target user is when default
Between in section when the paid-in PUSH message item number R=0 for belonging to target type, due to S ∈ [- 1,1], the minimum value of S is -1,
So Q maximum value is 1 at this time if calculating the frequency control time Q to PUSH message using formula (2), formula (3) or formula (4)
A hour.Compared in the related technology fix PUSH message the push time (such as: at interval of 3 hours be user push one
PUSH message) method, the embodiment of the present application, which can increase, pushes its interested PUSH message quantity for target user.
Fig. 3 is a kind of frequency control device block diagram of message push shown according to an exemplary embodiment.Referring to Fig. 3, the dress
It sets including determining module 131, obtain module 132 and adjustment module 133.
Determining module 131, be configured to determine that target user to PUSH message, wherein in PUSH message record have
The information of multimedia content to be pushed；
Module 132 is obtained, is configured as obtaining the pass between target user and the publication user of multimedia content to be pushed
Connection degree, wherein the degree of association is to be determined based on the operation that multimedia content of the target user to publication user and its publication executes
Close relation degree；
Module 133 is adjusted, is configured as adjusting according at least to the degree of association for obtaining the acquisition of module 132 to PUSH message
The frequency control time, the frequency control time is the time interval pushed between every two PUSH messages to target user.
Optionally, module 133 is adjusted, can be specifically configured to:
Determine association publication user's collection of target user, association publication user's collection includes: that target user executed behaviour to it
The publication user and/or target user of work executed the publication user of operation to the multimedia content that it is issued；
The sequence for recording the degree of association size that relevant publication user concentrates each publication user and target user is obtained, is determined
Order information of the publication user of multimedia content to be pushed in the sequence of acquisition；
If it is pre- that order information indicates that the publication user of multimedia content to be pushed and the degree of association of target user are lower than first
Determine threshold value, then increases the frequency control time to PUSH message；
If it is pre- that order information indicates that the publication user of multimedia content to be pushed and the degree of association of target user are higher than second
Determine threshold value, then reduces the frequency control time to PUSH message.
Optionally, module 133 is adjusted, can be specifically configured to:
The PUSH message for obtaining target user reaches information, reaches information according to the degree of association and PUSH message and adjusts wait push
The frequency control time of message, PUSH message arrival information, which includes: that target user is paid-in within a preset period of time, belongs to target class
The PUSH message item number of type, target type are to type belonging to PUSH message.
Optionally, module 133 is adjusted, can be specifically configured to:
The PUSH message for obtaining target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × I
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, W is the weight coefficient of R, and S is the publication user and target user of multimedia content to be pushed
Degree of association score, at the time of I is current time and the last time is target user's PUSH message between time interval.
Optionally, module 133 is adjusted, can be specifically configured to:
The PUSH message for obtaining target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=ln (R+1)-S × I
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, S is the degree of association score of the publication user and target user of multimedia content to be pushed, and I is
Time interval between at the time of current time and last time are target user's PUSH message.
Optionally, module 133 is adjusted, can be specifically configured to:
The PUSH message for obtaining target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × T
Wherein, Q is the frequency control time to PUSH message, and R, which is that target user is paid-in within a preset period of time, belongs to mesh
The PUSH message item number of type is marked, W is the weight coefficient of R, and S is the publication user and target user of multimedia content to be pushed
Degree of association score, T are the weight coefficient of S.
Optionally, which can also include: computing module；
Determining module 131 is additionally configured to determine association publication user's collection of target user, association publication user Ji Bao
Include: target user executed the publication user of operation to it and/or target user executed behaviour to the multimedia content that it is issued
The publication user of work；
Module 132 is obtained, is additionally configured to obtain and records each publication user of relevant publication user concentration and target user
Degree of association size sequence, determine order information of the publication user of multimedia content to be pushed in the sequence of acquisition；
Determining module 131 is additionally configured to determine the order score of the publication user of multimedia content to be pushed, order point
Number is order information and the ratio for being associated with the publication total number of users that publication user's collection includes；
Computing module is configured as calculating correlation score according to the following formula:
S=(K-a) × b
Wherein, S is degree of association score, and K is order score, and a is the first parameter, and b is the second parameter.
Optionally, module 133 is adjusted, can be specifically configured to:
If the close relation degree between target user represented by the degree of association and publication user is greater than predetermined threshold, contract
The short frequency control time to PUSH message；
If the close relation degree between target user represented by the degree of association and publication user is less than or equal to predetermined threshold,
Then extend the frequency control time to PUSH message.
Fig. 4 is a kind of block diagram of frequency control device 400 for message push shown according to an exemplary embodiment.Example
Such as, device 400 may be provided as a server.Referring to Fig. 4, it further comprises one that device 400, which includes processing component 422,
A or multiple processors, and the memory resource as representated by memory 432, can holding by processing component 422 for storing
Capable instruction, such as application program.The application program stored in memory 432 may include it is one or more each
Module corresponding to one group of instruction.In addition, processing component 422 is configured as executing instruction, to execute the frequency of above-mentioned message push
Prosecutor method.
Device 400 can also include the power management that a power supply module 426 is configured as executive device 400, and one has
Line or radio network interface 450 are configured as device 400 being connected to network and input and output (I/O) interface 458.Dress
Setting 400 can operate based on the operating system for being stored in memory 432, such as Windows ServerTM, Mac OS XTM,
UnixTM, LinuxTM, FreeBSDTM or similar.
In addition, the embodiment of the present application also provides a kind of non-transitorycomputer readable storage mediums, when in storage medium
Instruction when being executed by the processor of server, enable the server to execute a kind of message provided by the embodiment of the present application and push away
The step of frequency prosecutor method sent.
In addition, the embodiment of the present application also provides a kind of computer program product, when the instruction in computer program product by
When the processor of server executes, enable the server to execute a kind of frequency control of message push provided by the embodiment of the present application
The step of method.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to of the invention its
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the invention, these modifications, purposes or
Person's adaptive change follows general principle of the invention and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and true scope and spirit of the invention are by following
Claim is pointed out.
It should be understood that the present invention is not limited to the precise structure already described above and shown in the accompanying drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present invention is limited only by the attached claims.
Claims (10)
1. a kind of frequency prosecutor method of message push characterized by comprising
Determine target user to PUSH message, wherein the letter for needing to be pushed multimedia content to record in PUSH message
Breath；
Obtain the degree of association between the target user and the publication user of the multimedia content to be pushed, wherein the pass
Connection degree is the pass of determination based on the operation that multimedia content of the target user to the publication user and its publication executes
It is tightness degree；
According at least to the degree of association, the adjustment frequency control time to PUSH message, the frequency control time is to the target
User pushes the time interval between every two PUSH messages.
2. the frequency prosecutor method of message push according to claim 1, which is characterized in that according at least to the degree of association, adjust
The whole frequency control time to PUSH message includes:
Determine association publication user's collection of the target user, association publication user's collection includes: the target user to it
The publication that the publication user and/or the target user for executing operation executed operation to the multimedia content that it is issued is used
Family；
The sequence for the degree of association size that record has the association publication user to concentrate each publication user and the target user is obtained,
Determine order information of the publication user of the multimedia content to be pushed in the sequence of acquisition；
If the order information indicates that the publication user of the multimedia content to be pushed is low with the degree of association of the target user
In the first predetermined threshold, then the frequency control time to PUSH message is increased；
If the order information indicates the publication user of the multimedia content to be pushed and the degree of association height of the target user
In the second predetermined threshold, then the frequency control time to PUSH message is reduced.
3. the frequency prosecutor method of message push according to claim 1, which is characterized in that according at least to the degree of association, adjust
The whole frequency control time to PUSH message includes:
The PUSH message for obtaining the target user reaches information, reaches information tune according to the degree of association and the PUSH message
The whole frequency control time to PUSH message, it includes: the target user in preset time period that the PUSH message, which reaches information,
The interior paid-in PUSH message item number for belonging to target type, the target type are described to type belonging to PUSH message.
4. the frequency prosecutor method of message push according to claim 3, which is characterized in that obtain the push of the target user
Message reaches information, reaches the information adjustment frequency control time to PUSH message according to the degree of association and the PUSH message
Include:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × I
Wherein, Q is the frequency control time to PUSH message, and R is the target user paid-in category within a preset period of time
In the PUSH message item number of the target type, W is the weight coefficient of R, and S is the publication user of the multimedia content to be pushed
With the degree of association score of the target user, I be current time and at the time of the last time is target user's PUSH message it
Between time interval.
5. the frequency prosecutor method of message push according to claim 3, which is characterized in that obtain the push of the target user
Message reaches information, reaches the information adjustment frequency control time to PUSH message according to the degree of association and the PUSH message
Include:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=ln (R+1)-S × I
Wherein, Q is the frequency control time to PUSH message, and R is the target user paid-in category within a preset period of time
In the PUSH message item number of the target type, S is the publication user and the target user of the multimedia content to be pushed
Degree of association score, at the time of I is current time and the last time is target user's PUSH message between time interval.
6. the frequency prosecutor method of message push according to claim 3, which is characterized in that obtain the push of the target user
Message reaches information, reaches the information adjustment frequency control time to PUSH message according to the degree of association and the PUSH message
Include:
The PUSH message for obtaining the target user reaches information；
The frequency control time to PUSH message is determined according to the following formula:
Q=W × R-S × T
Wherein, Q is the frequency control time to PUSH message, and R is the target user paid-in category within a preset period of time
In the PUSH message item number of the target type, W is the weight coefficient of R, and S is the publication user of the multimedia content to be pushed
With the degree of association score of the target user, T is the weight coefficient of S.
7. according to the frequency prosecutor method of the described in any item message push of claim 4-6, which is characterized in that the method is also wrapped
It includes:
Determine association publication user's collection of the target user, association publication user's collection includes: the target user to it
The publication that the publication user and/or the target user for executing operation executed operation to the multimedia content that it is issued is used
Family；
The sequence for the degree of association size that record has the association publication user to concentrate each publication user and the target user is obtained,
Determine order information of the publication user of the multimedia content to be pushed in the sequence of acquisition；
Determine the order score of the publication user of the multimedia content to be pushed, the order score be the order information with
The ratio for the publication total number of users that association publication user's collection includes；
The degree of association score is calculated according to the following formula:
S=(K-a) × b
Wherein, S is the degree of association score, and K is the order score, and a is the first parameter, and b is the second parameter.
8. a kind of frequency control device of message push characterized by comprising
Determining module, be configured to determine that target user to PUSH message, wherein it is described in PUSH message record need to be pushed away
Send the information of multimedia content；
Module is obtained, is configured as obtaining the pass between the target user and the publication user of the multimedia content to be pushed
Connection degree, wherein the degree of association is to be executed based on multimedia content of the target user to the publication user and its publication
Operation and the close relation degree of determination；
Module is adjusted, the degree of association obtained according at least to the acquisition module is configured as, adjustment is described to PUSH message
The frequency control time, the frequency control time is the time interval pushed between every two PUSH messages to the target user.
9. a kind of server characterized by comprising
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to:
Determine target user to PUSH message, wherein the letter for needing to be pushed multimedia content to record in PUSH message
Breath；
Obtain the degree of association between the target user and the publication user of the multimedia content to be pushed, wherein the pass
Connection degree is the pass of determination based on the operation that multimedia content of the target user to the publication user and its publication executes
It is tightness degree；
According at least to the degree of association, the adjustment frequency control time to PUSH message, the frequency control time is to the target
User pushes the time interval between every two PUSH messages.
10. a kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by the processor of server
When execution, the frequency prosecutor method for executing a kind of message push is enabled the server to, which comprises
Determine target user to PUSH message, wherein the letter for needing to be pushed multimedia content to record in PUSH message
Breath；
Obtain the degree of association between the target user and the publication user of the multimedia content to be pushed, wherein the pass
Connection degree is the pass of determination based on the operation that multimedia content of the target user to the publication user and its publication executes
It is tightness degree；
According at least to the degree of association, the adjustment frequency control time to PUSH message, the frequency control time is to the target
User pushes the time interval between every two PUSH messages.
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