CN104504587A - Advertisement monitoring method and device, electronic apparatus - Google Patents
Advertisement monitoring method and device, electronic apparatus Download PDFInfo
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- CN104504587A CN104504587A CN201410854398.5A CN201410854398A CN104504587A CN 104504587 A CN104504587 A CN 104504587A CN 201410854398 A CN201410854398 A CN 201410854398A CN 104504587 A CN104504587 A CN 104504587A
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Abstract
The invention provides an advertisement monitoring method and a device, an electronic apparatus; the method comprises the following steps: acquiring a preconfigured file corresponding to an advertisement monitoring platform, and reading a monitoring object and a monitoring strategy corresponding to the advertisement monitoring platform from the preconfigured file; when a current page of a terminal display window contains the monitoring object and meets a preset monitoring condition of the monitoring object, generating a monitoring result corresponding to the monitoring object based on the monitoring strategy, and feeding back the monitoring result to the advertisement monitoring platform. By the provided technical scheme, the complexity of application programs required for executing the advertisement monitoring can be reduced, and the monitoring requirements of a plurality of advertisement monitoring platforms can be synchronously satisfied.
Description
Technical field
The present invention relates to monitoring of the advertisement technical field, particularly relate to monitoring of the advertisement method and device, electronic equipment.
Background technology
Effect monitoring refers to implements monitoring and assessment to the effect of certain behavior, and the data monitored are arranged, and by the data of analysis and arrangement to carry out the assessment of a system to this behavior, well uses for reference and reference for identical behavior next time provides.APP (Application, application program) advertisement refers to a kind of novel advertisement form application program of advertisement and third party's smart mobile phone combined, before carrying out advertisement putting based on this advertisement form, throw in, throw in after effect implement the effect monitoring that monitoring is called as APP advertisement.
At present, the mode that Monitoring Data is collected is normally by embedding SDK (the Software Deve1opment Kit of advertising platform in APP, SDK (Software Development Kit)) collect, because the SDK of different advertising platforms is different, the SDK that these collect the method for data, the data type of collection all depends on respective platform.
But the access of SDK not only result in the increase of APP body code amount, the logic complexity of APP also can be increased.
Summary of the invention
In view of this, the invention provides monitoring of the advertisement method and device, electronic equipment, to solve the deficiency in correlation technique.
For achieving the above object, the invention provides technical scheme as follows:
According to the first aspect of disclosure embodiment, a kind of monitoring of the advertisement method is provided, comprises:
Obtain the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, read monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy;
When the current page on terminal demonstration window comprises described monitoring target and meets the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
According to the second aspect of disclosure embodiment, a kind of monitoring of the advertisement device is provided, comprises:
Reading unit, for obtaining the provisioning file corresponding to monitoring of the advertisement platform, and reads monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy from this provisioning file;
Processing unit, during for comprising described monitoring target when the current page on terminal demonstration window and meeting the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
According to the third aspect of disclosure embodiment, provide a kind of electronic equipment, comprising: monitoring of the advertisement device, described monitoring of the advertisement device comprises:
Reading unit, for obtaining the provisioning file corresponding to monitoring of the advertisement platform, and reads monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy from this provisioning file;
Processing unit, during for comprising described monitoring target when the current page on terminal demonstration window and meeting the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
According to the fourth aspect of disclosure embodiment, a kind of electronic equipment is provided, comprises:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Obtain the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, read monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy;
When the current page on terminal demonstration window comprises described monitoring target and meets the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
From above technical scheme, the embodiment of the present invention corresponds to the provisioning file of each monitoring of the advertisement platform by reading, make the SDK code without the need to adding each monitoring of the advertisement platform in the application, the monitoring requirements of multiple monitoring of the advertisement platform can be met simultaneously, contribute to the body code of simplification application program and realize logic.
Accompanying drawing explanation
Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows and meets embodiment of the present disclosure, and is used from instructions one and explains principle of the present disclosure.
Fig. 1 is the process flow diagram of a kind of monitoring of the advertisement method of the present invention one exemplary embodiment;
Fig. 2 is the process flow diagram of the reading provisioning file of the present invention one exemplary embodiment;
Fig. 3 is the process flow diagram of the another kind of monitoring of the advertisement method of the present invention one exemplary embodiment;
Fig. 4 is the schematic diagram of the parameter splicing of the present invention one exemplary embodiment;
Fig. 5 is the process flow diagram of the transmission monitoring result of the present invention one exemplary embodiment;
Fig. 6 is the structural representation of a kind of electronic equipment of the present invention one exemplary embodiment;
Fig. 7 is the block diagram of a kind of monitoring of the advertisement device of the present invention one exemplary embodiment.
Embodiment
Here will be described exemplary embodiment in detail, its sample table shows in the accompanying drawings.When description below relates to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawing represents same or analogous key element.Embodiment described in following exemplary embodiment does not represent all embodiments consistent with the disclosure.On the contrary, they only with as in appended claims describe in detail, the example of apparatus and method that aspects more of the present disclosure are consistent.
Fig. 1 is the process flow diagram of a kind of monitoring of the advertisement method of the present invention one exemplary embodiment, and as shown in Figure 1, the method is applied to terminal, can comprise the following steps:
Step 102, obtains the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, reads monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy.
In the present embodiment, the quantity of monitoring of the advertisement platform can be one or more, by reading provisioning file corresponding to each monitoring of the advertisement platform respectively, can realize the compatibility of this monitoring of the advertisement platform and meeting its monitoring requirements.
In the present embodiment, as an exemplary embodiment, the provisioning file of each monitoring of the advertisement platform can be pre-stored in terminal local, then terminal directly can obtain provisioning file from this locality.Wherein, provisioning file can be packaged in the installation procedure file of the APP needing monitoring, or by being connected to each monitoring of the advertisement platform, downloading corresponding provisioning file and being stored in terminal local.In this embodiment, monitoring of the advertisement platform that can be compatible all without the need to networking.
As another exemplary embodiment, for the provisioning file that this locality stores, APP initiatively can carry out content update, such as after the preset duration of interval, just the provisioning file of this locality being upgraded, specifically referring to, by being connected to corresponding monitoring of the advertisement platform, realize the renewal of provisioning file.In this embodiment, monitoring of the advertisement platform that can be compatible all without the need to networking; Meanwhile, under networking situation, by the provisioning file that upgrades in time, monitoring of the advertisement more accurately can be realized.
As another exemplary embodiment, without the need to carrying out pre-stored in this locality to provisioning file, APP, after each startup, directly obtains corresponding provisioning file from the monitoring of the advertisement platform of correspondence.In this embodiment, by obtaining up-to-date provisioning file, monitoring of the advertisement more accurately can be realized.
Step 104, when the current page on terminal demonstration window comprises described monitoring target and meets the default monitoring condition to this monitoring target, generates the monitoring result corresponding to this monitoring target according to described monitoring policy and feeds back to described monitoring of the advertisement platform.
Here, " current page comprises described monitoring target " in the technical program, except the situation comprising all monitoring targets comprised in provisioning file, also comprises the situation of the part monitoring target comprised in provisioning file.Those skilled in the art should be understood that, suppose when terminal runs multiple APP simultaneously, and the current page of the display window of each APP all comprises monitoring target and meets the default monitoring condition to this monitoring target, all can carry out monitoring of the advertisement according to the technical program.
In the present embodiment, presetting monitoring condition is documented in the installation file of APP, for showing the demand of advertisement putting side in advance; Wherein, preset monitoring condition and be specifically as follows any one form following: monitoring target is shown in current page and (is seen by user, i.e. " exposure monitoring "), monitoring target plays to preset duration (such as 1s, 15s etc., i.e. " progress monitoring "), monitoring target finishes playing (namely " terminating monitoring "), monitoring target is clicked and performs redirect action (namely " clicking monitoring ") etc.
In the present embodiment, monitoring policy can comprise: pay close attention to parameter, for representing the interested parameter of monitoring of the advertisement platform, this concern parameter comprises the systematic parameter of monitoring target operational outfit and the advertisement parameters of monitoring target.Wherein, systematic parameter can comprise fix information and the on-fixed information of terminal, such as fix information can be the system version, IMEI, screen parameter, IDFA parameter, AndroidID etc. of terminal, but not fix information can be the MAC Address of real-time network situation, geographic position, current employing (when comprising multiple communication module in terminal, each communication module exists corresponding MAC Address) etc.; Meanwhile, namely advertisement parameters needs the parameter information of the advertisement of monitoring, such as the transmitting time etc. of publicity orders ID, monitoring ID, monitoring result.Should be understood that, monitoring target operational outfit includes but are not limited to described terminal, by obtaining systematic parameter corresponding to terminal, can mate with the systematic parameter in preset configuration file, determine the authenticity etc. of the type of hardware of terminal, software systems and terminal, thus improve the authenticity of the terminal initiating monitoring of the advertisement request, reduce the situation that malice initiates monitoring request.Meanwhile, the efficiency of monitoring of the advertisement is also improved.
Therefore, based on said system parameter and advertisement parameters, then by obtaining the systematic parameter corresponding to described terminal, and corresponding to the advertisement parameters of described monitoring target, described monitoring result can be generated.
In the present embodiment, monitoring policy can also comprise: parameter splicing logic.Therefore, after obtaining the address information of the current page in terminal, when described parameter splicing logic is the first logic, described systematic parameter and described advertisement parameters are spliced to described address information rear according to preset order successively; And, when described parameter splicing logic is the second logic, searches the signature identification comprised in described address information, and according to corresponding relation predefined between signature identification and parameter, described signature identification is replaced with described systematic parameter or described advertisement parameters.
In the present embodiment, described monitoring policy also comprises: result sends logic, for representing the transmission logic to monitoring result; And, describedly according to described monitoring policy, described monitoring result is fed back to described monitoring of the advertisement platform, comprising: described monitoring result is added in transmit queue; Monitoring result in described transmit queue is sent to successively corresponding monitoring of the advertisement platform.
From above-described embodiment, the present invention corresponds to the provisioning file of each monitoring of the advertisement platform by reading, make the SDK code without the need to adding each monitoring of the advertisement platform in the application, the monitoring requirements of multiple monitoring of the advertisement platform can be met simultaneously, contribute to the body code of simplification application program and realize logic.Adopt the technical program, various monitoring form can be tackled, and accurately can transmit the user profile (realizing by the advertisement parameters arranged in monitoring policy) that terminal needs, the accurate input of advertisement is very helpful, the accuracy that the frequency of advertisement controls also is improved a lot.The more important thing is, flexible configuration can monitor form, do not need to solve produced problem by released version, the terminal that can realize all versions to the once change of preset configuration file comes into force, do not need the terminal for particular version to carry out special processing, accuracy and the real-time of monitoring of the advertisement data and monitoring result can be improved.
For the step 102 shown in Fig. 1 and step 104, composition graphs 2 and Fig. 3 are described in detail respectively below.
1, the reading of provisioning file
Fig. 2 is the process flow diagram of the acquisition provisioning file of the present invention one exemplary embodiment, and as shown in Figure 2, the method can comprise the following steps:
Step 202, after needing the APP performing monitoring of the advertisement to start in terminal, carries out initialization process to this APP.
Step 204, judges whether terminal local exists the provisioning file corresponding to each monitoring of the advertisement platform, if exist, proceeds to step 206, otherwise proceeds to step 212.
In the present embodiment, the local provisioning file stored can when generating the installation file of APP, and be packaged in by provisioning file in this installation file, then, after this APP is downloaded and is arranged on terminal, namely terminal local obtains corresponding provisioning file.
Or, after the local provisioning file stored also can be installed by APP, after the monitoring of the advertisement platform of correspondence is downloaded, be stored in terminal local.
Step 206, judges whether terminal local meets the renewal interval t between the recent renewal time point of provisioning file and current point in time and is more than or equal to preset duration t0, if meet, proceed to step 212, otherwise proceed to step 208.
In the present embodiment, user can arrange preset duration t0 according to the actual requirements, such as 3 days; Or, other modes also can be adopted to determine whether to perform the renewal rewards theory of provisioning file, such as when being under WIFI environment, automatically upgrading provisioning file, then not upgrading under mobile network.
Step 208, reads local that store or from the provisioning file of Network Capture.
Step 210, resolves the provisioning file read, and obtains the information such as monitoring target, monitoring policy corresponding to corresponding monitoring of the advertisement platform.
Step 212, access monitoring of the advertisement platform, obtains up-to-date provisioning file from this monitoring of the advertisement platform.
Step 214, is stored in this locality by the provisioning file of acquisition, and proceeds to step 208.
2, monitoring of the advertisement
Fig. 3 is the process flow diagram of a kind of monitoring of the advertisement method of the present invention one exemplary embodiment, and as shown in Figure 3, the method can comprise the following steps:
Step 302, user, when browsing the content of APP, obtains URL (Uniform Resoure Locator, the uniform resource locator) information of current page.
In the present embodiment, except URL information, also can may be used for for other information uniquely indicating current page, such as URI (Uniform Resource Identifier, Uniform Resource Identifier) information etc.
Step 304, according to the monitoring target information in the provisioning file read in advance, judge whether current page belongs to the concern page (namely comprising the advertisement that monitoring of the advertisement platform needs carry out monitoring in this concern page) of arbitrary monitoring of the advertisement platform, if belong to, proceed to step 306, otherwise continue to judge.
In the present embodiment, the advertisement carrying out monitoring wished by monitoring target and monitoring of the advertisement platform, then monitoring target can comprise any information of this advertisement, the information (URL information as escribed above, URI information etc.) of the such as page belonging to this advertisement; So, by obtaining the information of all monitoring targets, by the URL information etc. of current page, can oppositely determine whether there is corresponding monitoring target, if exist, then according to the monitoring policy of correspondence, it being monitored.
Step 306, determines the monitoring of the advertisement platform corresponding to current page.
Step 308, reads the monitoring policy corresponding to each monitoring of the advertisement platform.
Step 310, when meeting default monitoring condition corresponding to monitoring target, according to " concern parameter " information comprised in monitoring policy, execution parameter obtains operation.
In the present embodiment, can only comprise " concern parameter " in monitoring policy, i.e. the interested parameter of monitoring of the advertisement platform, this concern parameter can comprise further: systematic parameter and advertisement parameters.Wherein, systematic parameter is the systematic parameter of monitoring target operational outfit, and in this enforcement, systematic parameter is the systematic parameter of aforementioned terminals.
1) systematic parameter
Systematic parameter can be divided into: system fix information and system on-fixed information.Wherein:
System fix information, i.e. immutable information, the such as information such as system version, Android ID, IDFA, IMEI, screen parameter in the operating system of terminal or its installation.
Similarly, system on-fixed information, i.e. information variable in the operating system of terminal or its installation, the information such as the MAC Address of such as real-time network situation, real-time geographical locations, current application.
Systematic parameter is used for unique definition one station terminal and a kind of state residing for this terminal, thus may be used for the authenticity verifying corresponding monitoring of the advertisement result.
2) advertisement parameters
Advertisement parameters, namely needs the parameter of carrying out the advertisement of monitoring, such as the information such as this publicity orders ID, monitoring ID, monitoring time, monitoring result transmitting time.
Wherein, the information that each monitoring of the advertisement platform is paid close attention to may be different, thus by by the demand history of each monitoring of the advertisement platform in the provisioning file of correspondence, APP can be made simultaneously to understand and meet the monitoring of the advertisement demand of all monitoring of the advertisement platforms.
Step 312, according to " the parameter splicing logic " information comprised in monitoring policy, execution parameter concatenation.
In the present embodiment, according to " parameter splicing logic ", " the concern parameter " that obtain is generated corresponding monitoring result.Wherein, parameter splicing logic needs " concern parameter " URL information (for illustrating, also can be other information) with current page to splice, and the splicing result obtained is used for feeding back to corresponding monitoring of the advertisement platform.
Each monitoring of the advertisement platform according to the demand of oneself, can adopt different connecting methods, such as:
As an exemplary embodiment, can by the splicing of concern parameter to the URL information of current page.Than " the first logic " as shown in Figure 4.Particularly, assuming that the URL information of current page is " www.xxxxxxxx.com/abc/... ", and pay close attention to parameter for " A ", " B ", " C " etc., and A=aaa, B=bbb, C=ccc ... so, by will pay close attention to parameter splicing to URL information, can obtain splicing result for " www.xxxxxxxx.com/abc/.../A=aaa/B=bbb/C=ccc ... "
As another exemplary embodiment, various possible concern information characteristic of correspondence mark can be pre-defined in URL information, thus the identification passed through these signature identifications and replacement, final monitoring result can be obtained.Than in " the second logic " as shown in Figure 4, assuming that the URL information of current page is " www.xxxxxxxx.com/abc/... ", then by identify " ... " signature identification " _ _ _ IMEI ", " _ _ _ MAC ", " _ _ _ AD-ID " etc. in this part, and replace with the corresponding concern such as " the IMEI value of terminal ", " MAC Address of terminal ", " publicity orders ID " parameter.
Step 314, according to " the result transmission logic " information comprised in monitoring policy, sends the monitoring result obtained.
In the present embodiment, after generation one monitoring result, terminal directly can perform transmit operation; Or, also can perform transmit operation according to " result transmission logic ", specifically show the corresponding process flow diagram sending monitoring result by Fig. 5, can comprise the following steps:
Step 502, is added into transmit queue by monitoring result.
Step 504, judged result sends whether logic is send immediately, if then proceed to step 508, otherwise proceeds to step 506.
Step 506, retains preset duration by monitoring result, and after this preset duration, the monitoring result of reservation is proceeded to step 508 and processes.
Step 508, performs transmit operation to monitoring result.
Step 510, judges whether the transmission condition to monitoring result sends lacks, if condition disappearance, proceeds to step 512, otherwise maintains the transmit operation of transmit queue.
Step 512, preserves the information of remaining transmit queue; After waiting until that transmission condition is recovered, continue to carry out transmit operation to remaining transmit queue.
In the present embodiment, " transmission condition " can be: APP normally runs, network condition is normal, under then releasing the situations such as APP, APP surprisingly close, Network Abnormal user, all can by Save and restore to transmit queue information, guarantee the continuing of advertisement, effectively monitor.
Fig. 6 shows the schematic configuration diagram of the electronic equipment of the exemplary embodiment according to the application.Please refer to Fig. 6, at hardware view, this electronic equipment comprises processor, internal bus, network interface, internal memory and nonvolatile memory, certainly also may comprise the hardware required for other business.Processor reads corresponding computer program and then runs in internal memory from nonvolatile memory, and logic level is formed monitoring of the advertisement device.Certainly, except software realization mode, the application does not get rid of other implementations, mode of such as logical device or software and hardware combining etc., that is the executive agent of following treatment scheme is not limited to each logical block, also can be hardware or logical device.
Please refer to Fig. 7, in Software Implementation, this monitoring of the advertisement device can comprise reading unit and processing unit.Wherein:
Reading unit, for obtaining the provisioning file corresponding to monitoring of the advertisement platform, and reads monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy from this provisioning file;
Processing unit, during for comprising described monitoring target when the current page on terminal demonstration window and meeting the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
Optionally, described reading unit obtains the provisioning file corresponding to monitoring of the advertisement platform, specifically comprises:
Obtain the local described provisioning file stored;
Or, obtain the local described provisioning file stored, and the interval duration between the recent renewal time point and current point in time of described provisioning file is when being more than or equal to preset duration, upgrade local described provisioning file from described monitoring of the advertisement platform;
Or, when there is not the local described provisioning file stored, obtain described provisioning file from described monitoring of the advertisement platform.
Optionally, described monitoring policy comprises: pay close attention to parameter, this concern parameter comprises the systematic parameter of monitoring target operational outfit and the advertisement parameters of monitoring target; And described processing unit generates the monitoring result corresponding to this monitoring target according to described monitoring policy, specifically comprise:
Obtain the systematic parameter corresponding to described terminal, and correspond to the advertisement parameters of described monitoring target;
According to described systematic parameter and described advertisement parameters, generate described monitoring result.
Optionally, described monitoring policy also comprises: parameter splicing logic; And described processing unit, according to described systematic parameter and described advertisement parameters, generates described monitoring result, specifically comprises:
Obtain the address information of described current page;
When described parameter splicing logic is the first logic, described systematic parameter and described advertisement parameters are spliced to described address information rear according to preset order successively;
When described parameter splicing logic is the second logic, searches the signature identification comprised in described address information, and according to corresponding relation predefined between signature identification and parameter, described signature identification is replaced with described systematic parameter or described advertisement parameters.
Optionally, described monitoring policy also comprises: result sends logic; And described monitoring result is fed back to described monitoring of the advertisement platform according to described monitoring policy by described processing unit, specifically comprises:
Described monitoring result is added in transmit queue;
Monitoring result in described transmit queue is sent to successively corresponding monitoring of the advertisement platform.
Optionally, described monitoring result is fed back to described monitoring of the advertisement platform according to described monitoring policy by described processing unit, also comprises:
When the transmission condition disappearance of described transmit queue, interrupt the transmit operation to described transmit queue, and preserve described transmit queue;
When again meeting described transmission condition, recover described transmit queue and transmit operation thereof.
In addition, the embodiment of the present invention also proposed a kind of electronic equipment, comprising:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Obtain the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, read monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy;
When the current page on terminal demonstration window comprises described monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
In addition, the embodiment of the present invention also proposed a kind of computer program used in conjunction with electronic equipment, described computer program comprises computer-readable medium and embedded computer program mechanism wherein, find that computer program mechanism is for performing the instruction of following steps:
Obtain the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, read monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy;
When the current page on terminal demonstration window comprises described monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (13)
1. a monitoring of the advertisement method, is characterized in that, comprising:
Obtain the provisioning file corresponding to monitoring of the advertisement platform, and from this provisioning file, read monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy;
When the current page on terminal demonstration window comprises described monitoring target and meets the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
2. method according to claim 1, is characterized in that, described acquisition corresponds to the provisioning file of monitoring of the advertisement platform, comprising:
Obtain the local described provisioning file stored;
Or, obtain the local described provisioning file stored, and the interval duration between the recent renewal time point and current point in time of described provisioning file is when being more than or equal to preset duration, upgrade local described provisioning file from described monitoring of the advertisement platform;
Or, when there is not the local described provisioning file stored, obtain described provisioning file from described monitoring of the advertisement platform.
3. method according to claim 1, is characterized in that, described monitoring policy comprises: pay close attention to parameter, this concern parameter comprises the systematic parameter of monitoring target operational outfit and the advertisement parameters of monitoring target; The described monitoring result corresponding to this monitoring target according to described monitoring policy generation, comprising:
Obtain the systematic parameter corresponding to described terminal, and correspond to the advertisement parameters of described monitoring target;
According to described systematic parameter and described advertisement parameters, generate described monitoring result.
4. method according to claim 3, is characterized in that, described monitoring policy also comprises: parameter splicing logic; Described according to described systematic parameter and described advertisement parameters, generate described monitoring result, comprising:
Obtain the address information of described current page;
When described parameter splicing logic is the first logic, described systematic parameter and described advertisement parameters are spliced to described address information rear according to preset order successively;
When described parameter splicing logic is the second logic, searches the signature identification comprised in described address information, and according to corresponding relation predefined between signature identification and parameter, described signature identification is replaced with described systematic parameter or described advertisement parameters.
5. method according to claim 3, is characterized in that, described monitoring policy also comprises: result sends logic; Describedly according to described monitoring policy, described monitoring result is fed back to described monitoring of the advertisement platform, comprising:
Described monitoring result is added in transmit queue;
Monitoring result in described transmit queue is sent to successively corresponding monitoring of the advertisement platform.
6. method according to claim 5, is characterized in that, describedly according to described monitoring policy, described monitoring result is fed back to described monitoring of the advertisement platform, also comprises:
When the transmission condition disappearance of described transmit queue, interrupt the transmit operation to described transmit queue, and preserve described transmit queue;
When again meeting described transmission condition, recover described transmit queue and transmit operation thereof.
7. a monitoring of the advertisement device, is characterized in that, comprising:
Reading unit, for obtaining the provisioning file corresponding to monitoring of the advertisement platform, and reads monitoring target corresponding to described monitoring of the advertisement platform and monitoring policy from this provisioning file;
Processing unit, during for comprising described monitoring target when the current page on terminal demonstration window and meeting the default monitoring condition to this monitoring target, generate the monitoring result corresponding to this monitoring target according to described monitoring policy and feed back to described monitoring of the advertisement platform.
8. device according to claim 7, is characterized in that, described reading unit obtains the provisioning file corresponding to monitoring of the advertisement platform, specifically comprises:
Obtain the local described provisioning file stored;
Or, obtain the local described provisioning file stored, and the interval duration between the recent renewal time point and current point in time of described provisioning file is when being more than or equal to preset duration, upgrade local described provisioning file from described monitoring of the advertisement platform;
Or, when there is not the local described provisioning file stored, obtain described provisioning file from described monitoring of the advertisement platform.
9. device according to claim 7, is characterized in that, described monitoring policy comprises: pay close attention to parameter, this concern parameter comprises the systematic parameter of monitoring target operational outfit and the advertisement parameters of monitoring target; And described processing unit generates the monitoring result corresponding to this monitoring target according to described monitoring policy, specifically comprise:
Obtain the systematic parameter corresponding to described terminal, and correspond to the advertisement parameters of described monitoring target;
According to described systematic parameter and described advertisement parameters, generate described monitoring result.
10. device according to claim 9, is characterized in that, described monitoring policy also comprises: parameter splicing logic; And described processing unit, according to described systematic parameter and described advertisement parameters, generates described monitoring result, specifically comprises:
Obtain the address information of described current page;
When described parameter splicing logic is the first logic, described systematic parameter and described advertisement parameters are spliced to described address information rear according to preset order successively;
When described parameter splicing logic is the second logic, searches the signature identification comprised in described address information, and according to corresponding relation predefined between signature identification and parameter, described signature identification is replaced with described systematic parameter or described advertisement parameters.
11. devices according to claim 9, is characterized in that, described monitoring policy also comprises: result sends logic; And described monitoring result is fed back to described monitoring of the advertisement platform according to described monitoring policy by described processing unit, specifically comprises:
Described monitoring result is added in transmit queue;
Monitoring result in described transmit queue is sent to successively corresponding monitoring of the advertisement platform.
12. devices according to claim 11, is characterized in that, described monitoring result is fed back to described monitoring of the advertisement platform according to described monitoring policy by described processing unit, also comprises:
When the transmission condition disappearance of described transmit queue, interrupt the transmit operation to described transmit queue, and preserve described transmit queue;
When again meeting described transmission condition, recover described transmit queue and transmit operation thereof.
13. 1 kinds of electronic equipments, is characterized in that, comprising: the monitoring of the advertisement device as described in any one of claim 7-12.
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| CN201410854398.5A CN104504587A (en) | 2014-12-31 | 2014-12-31 | Advertisement monitoring method and device, electronic apparatus |
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| CN108335124A (en) * | 2017-01-19 | 2018-07-27 | 安徽优数科技有限公司 | Instrument board |
| WO2018165886A1 (en) * | 2017-03-15 | 2018-09-20 | 华为技术有限公司 | Advertisement monitoring method, device and system |
| CN108959401A (en) * | 2018-06-05 | 2018-12-07 | 腾讯科技（深圳）有限公司 | A kind of method for monitoring and analyzing, system, server and storage medium that information is propagated |
| CN109104637A (en) * | 2017-06-21 | 2018-12-28 | 车伯乐（北京）信息科技有限公司 | A kind of online advertisement monitoring method and system based on more monitoring platforms |
| CN109583936A (en) * | 2018-10-25 | 2019-04-05 | 北京奇虎科技有限公司 | Commercial detection method, server and readable storage medium storing program for executing based on media advertisement position |
| CN112861035A (en) * | 2021-02-04 | 2021-05-28 | 北京豆萌信息技术有限公司 | Access method, device and server |
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