CN109104637B - Network advertisement monitoring method and system based on multiple monitoring platforms - Google Patents
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Abstract
The application relates to the technical field of advertisement monitoring, in particular to a network advertisement monitoring method and system based on multiple monitoring platforms. The method comprises the steps that the advertisement playing server obtains a first monitoring link of each monitoring platform. And the advertisement playing server replaces different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one. And the control device replaces second macro names in all the second monitoring links with the identification parameters, obtains third monitoring links in one-to-one correspondence with each second monitoring link, and sends each third monitoring link to the corresponding monitoring platform. And the monitoring platform monitors the network advertisement according to the received third monitoring link. The method and the system simplify the processing process of the terminal on the monitoring link, reduce the occupation of the terminal processor resources and are beneficial to improving the running speed of the terminal.
Description
Technical Field
The application relates to the technical field of advertisement monitoring, in particular to a network advertisement monitoring method and system based on multiple monitoring platforms.
Background
In the process of monitoring the network advertisement, an advertiser generally monitors the playing condition of the advertisement on the network through a monitoring platform, such as the playing times of the network advertisement. In order to ensure the accuracy of monitoring the network advertisements, an advertiser usually selects multiple monitoring platforms to monitor the playing conditions of the network advertisements.
Generally, when a plurality of monitoring platforms are used to monitor a network advertisement, an advertisement playing server obtains a monitoring link corresponding to the advertisement from each monitoring platform. When the advertisement playing server receives an advertisement playing request from the terminal, all the monitoring links are sent to the terminal. The terminal replaces the corresponding macro name in each monitoring link with an identification parameter of the terminal, such as an IP (Internet Protocol) address. And sending the updated monitoring link to the corresponding monitoring platform. And finally, the monitoring platform monitors the playing condition of the network advertisement by counting and analyzing the received monitoring links.
However, in the above manner, taking the identification parameter as an IP address as an example, macro names used for indicating the IP address in each monitoring link may be different, so when replacing the macro name of the IP address, a plurality of different macro names need to be found, and different macro replacement commands need to be executed, so that the macro name parameters in all the monitoring links can be replaced with the identification parameters. However, executing multiple different replacement commands inevitably consumes resources of the terminal processor, resulting in a slow operation speed of the terminal, especially in a low-configuration terminal. Therefore, how to simplify the processing process of the terminal on the monitoring link and improve the operation speed of the terminal becomes a problem to be solved urgently.
Disclosure of Invention
The application provides a network advertisement monitoring method and system based on multiple monitoring platforms, and aims to solve the problems that a terminal processes a monitoring link and the running speed is low.
A first aspect of the present application provides a network advertisement monitoring method based on multiple monitoring platforms, the method including:
the method comprises the steps that an advertisement playing server obtains a first monitoring link of each monitoring platform, wherein each first monitoring link comprises a first macro name used for indicating an identification parameter of a terminal;
the advertisement playing server replaces different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one;
the control device replaces the second macro names in all the second monitoring links with the identification parameters, obtains third monitoring links corresponding to the second monitoring links one by one, and sends the third monitoring links to corresponding monitoring platforms;
and the monitoring platform monitors the network advertisement according to the received third monitoring link.
Optionally, the control device is a terminal; the control device uses the identification parameter to replace the second macro name in all the second monitoring links, obtains third monitoring links corresponding to each second monitoring link one to one, and sends each third monitoring link to a corresponding monitoring platform, and the method includes the following steps:
the terminal receives each second monitoring link sent by the advertisement playing server after sending an advertisement playing request to the advertisement playing server;
the terminal replaces the second macro names in all the second monitoring links with identification parameters of the terminal to obtain third monitoring links corresponding to the second monitoring links one by one;
and the terminal sends each third monitoring link to a corresponding monitoring platform.
Optionally, the control device is an advertisement playing server; the control device uses the identification parameter to replace the second macro name in all the second monitoring links, obtains third monitoring links corresponding to each second monitoring link one to one, and sends each third monitoring link to a corresponding monitoring platform, and the method includes the following steps:
the advertisement playing server receives an advertisement playing request sent by the terminal, wherein the advertisement playing request comprises an identification parameter of the advertisement playing server;
replacing the second macro names in all the second monitoring links by the advertisement playing server with identification parameters of a terminal to obtain third monitoring links corresponding to the second monitoring links one by one;
and the advertisement playing server sends each third monitoring link to a corresponding monitoring platform.
Optionally, the obtaining, by the advertisement playing server, the first monitoring link of each monitoring platform includes:
the advertiser server acquires a first monitoring link from each monitoring platform;
the advertiser server sends each first monitoring link to an advertisement playing server;
optionally, the identification parameter is a parameter that uniquely indicates the terminal.
Optionally, the identification parameter includes a hardware address of the terminal.
Optionally, after the sending each third monitoring link to the corresponding monitoring platform, the method further includes:
and each monitoring platform counts the playing times of the advertisement by counting the number of the received third monitoring links.
Optionally, after the sending each third monitoring link to the corresponding monitoring platform, the method further includes:
and the monitoring platform identifies the received identification parameter in the third monitoring link and judges whether the terminal is legal or not according to the identification parameter.
A second aspect of the present application provides a network advertisement monitoring system based on multiple monitoring platforms, the system comprising:
the system comprises an advertisement playing server, a monitoring platform and a monitoring server, wherein the advertisement playing server is used for acquiring a first monitoring link of each monitoring platform, and each first monitoring link comprises a first macro name used for indicating an identification parameter of a terminal; replacing different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one;
the control device is used for replacing the second macro names in all the second monitoring links by using the identification parameters, obtaining third monitoring links in one-to-one correspondence with each second monitoring link, and sending each third monitoring link to a corresponding monitoring platform;
and the monitoring platform is used for monitoring the network advertisement according to the received third monitoring link.
Optionally, the control device includes:
the terminal is used for receiving each second monitoring link sent by the advertisement playing server after sending an advertisement playing request to the advertisement playing server; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
Optionally, the control device further includes:
the advertisement playing server is used for receiving an advertisement playing request sent by the terminal, and the advertisement playing request comprises an identification parameter of the advertisement playing server; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
Optionally, the system further includes:
the advertiser server is used for acquiring a first monitoring link from each monitoring platform; and sending each first monitoring link to an advertisement playing server.
Optionally, the identification parameter is a parameter that uniquely indicates the terminal.
Optionally, the identification parameter includes a hardware address of the terminal.
Optionally, the system further includes a monitoring platform, configured to count the number of playing times of the advertisement by counting the number of the received third monitoring links.
Optionally, the monitoring platform may be further configured to identify an identifier parameter in the received third monitoring link, and determine whether the terminal is legal according to the identifier parameter.
The technical scheme provided by the application comprises the following beneficial technical effects:
according to the technical scheme, all macro names used for indicating the terminal identification parameters in the monitoring link can be replaced by the identification parameters of the terminal only through one-time macro name replacement command, and different macro name replacement commands do not need to be adopted for different macro names. The method and the system simplify the processing process of the terminal on the monitoring link, reduce the occupation of the terminal processor resources and are beneficial to improving the running speed of the terminal.
Drawings
In order to more clearly explain the technical solution of the present application, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious to those skilled in the art that other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a flowchart of a network advertisement monitoring method based on multiple monitoring platforms according to an embodiment of the present application.
Fig. 2 is an alternative flowchart of a terminal identifier parameter according to an embodiment of the present disclosure.
Fig. 3 is an alternative flowchart of another terminal identification parameter provided in an embodiment of the present application.
Fig. 4 is a schematic diagram of a network advertisement monitoring system based on multiple monitoring platforms according to an embodiment of the present application.
Detailed Description
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Example 1:
an advertiser uses two monitoring platforms to monitor an advertisement, the two monitoring platforms being a first monitoring platform and a second monitoring platform, respectively. The embodiment takes this as an example to explain in detail the network advertisement monitoring method based on multiple monitoring platforms provided by the present application. The multiple monitoring platforms refer to two or more monitoring platforms.
Fig. 1 is a flowchart of a network advertisement monitoring method based on multiple monitoring platforms according to an embodiment of the present application. Referring to fig. 1, the technical solution provided in the embodiment of the present application is implemented by the following steps.
The advertisement playing server can directly obtain a first monitoring link from each advertisement monitoring platform and store the first monitoring link in the memory of the advertisement playing server. Or, the first monitoring links acquired by the advertiser server from each monitoring platform may also be received, and all the first monitoring links may be stored in the memory of the advertisement playing server. Illustratively, taking an advertisement as an example, the first monitoring links obtained by the advertisement playing server from the two monitoring platforms are respectively as follows.
Specifically, the first monitoring link acquired by the advertisement playing terminal from the first monitoring platform is:
http:// v.example. com.cn/v/a50231, b03753846, c3194, i0, m202,8a2,8b2,0a __ OS __,0c __ IMEI __,0d __ Android __,0e __ DUID __, n __ MAC __, o __ OUID __, z __ IDFA __, f __ IP __, h. Wherein, "__ Android __" is a first macro name in the first monitoring link for indicating an identification parameter of the terminal.
The first monitoring link acquired by the advertisement playing terminal from the second monitoring platform is as follows:
http:// g.cn.ceshi.com/x/k 2046481& p 76GY3& rt 2& ns __ ip __ & mo __ os __ & m0 __ opedonudid __ & m0a __ duid __ & m1a __ AndroidID __ & m2 __ imei 5 & m __ idfa __ & m6a __ mac __. Wherein "__ android id __" is the first macro name in the first monitoring link used to indicate the identification parameters of the terminal.
As can be seen from the two first monitoring links corresponding to the two monitoring platforms, the first macro names in the two first monitoring links are different.
Namely, replacing the __ Android __ in the first monitoring link corresponding to the first monitoring platform with __ Android __. Replace "__ android id __" in the first monitoring link corresponding to the second monitoring platform with "__ android __". After the replacement of this step, the obtained second monitoring links are respectively as follows.
The second monitoring connection corresponding to the first monitoring platform is as follows:
http://v.example.com.cn/v/a50231,b03753846,c3194,i0,m202,8a2,8b2,0a__OS__,0c__IMEI__,0d__ANDROIDID__,0e__DUID__,n__MAC__,o__OUID__,z__IDFA__,f__IP__,h。
the second monitoring connection corresponding to the second monitoring platform is as follows:
http://g.cn.ceshi.com/x/k=2046481&p=76GY3&rt=2&ns=__ip__&mo=__os__&m0=__OPENUDID__&m0a=__duid__&m1a=__ANDROIDID__&m2=__imei_&m5=__idfa__&m6a=__mac__。
and 103, replacing the second macro names in all the second monitoring links by the identification parameters of the terminal by the control device, obtaining third monitoring links corresponding to the second monitoring links one by one, and sending each third monitoring link to the corresponding monitoring platform.
The identification parameter is a parameter uniquely indicating the terminal, and optionally, the identification parameter may be a hardware address of the terminal, or of course, may be another parameter that can uniquely determine to indicate the terminal.
Alternatively, the control device may be a terminal. The terminal comprises all terminals capable of playing network advertisements, such as mobile phones, tablet computers, notebook computers and the like. When the control device is a terminal, referring to fig. 2, the specific implementation process of this step is as follows:
in step 201, after sending an advertisement playing request to an advertisement playing server, the terminal receives each second monitoring link sent by the advertisement playing server.
In step 202, the terminal replaces the second macro names in all the second monitoring links with the identification parameters of the terminal, and obtains third monitoring links corresponding to each second monitoring link one to one.
It can be understood that the second macro names in all the second monitoring links are the same, and therefore, the terminal only needs to generate and use one macro replacement command to replace the unified second macro names in all the second monitoring links with the identification parameters of the terminal, such as the hardware address. Without having to generate and use different macro replacement commands for different macro names in different monitoring links. The method simplifies the process of monitoring link processing by the terminal, reduces the occupation of the terminal processor resources and is beneficial to improving the running speed of the terminal.
Taking the hardware address of the terminal "64: B9: E8:44:02: F8" as an example, the step replaces the unified second macro name "__ androindid __" in all the second monitoring links corresponding to the two monitoring platforms by "64: B9: E8:44:02: F8", respectively. The third monitor links generated after the replacement by this step are respectively as follows.
The third monitoring connection corresponding to the first monitoring platform is as follows:
http://v.example.com.cn/v/a50231,b03753846,c3194,i0,m202,8a2,8b2,0a__OS__,0c__IMEI__,0d64:B9:E8:44:02:F8,0e__DUID__,n__MAC__,o__OUID__,z__IDFA__,f__IP__,h。
the third monitoring connection corresponding to the second monitoring platform is as follows:
http://g.cn.ceshi.com/x/k=2046481&p=76GY3&rt=2&ns=__ip__&mo=__os__&m0=__OPENUDID__&m0a=__duid__&m1a=64:B9:E8:44:02:F8&m2=__imei_&m5=__idfa__&m6a=__mac__。
and 203, the terminal sends each third monitoring link to a corresponding monitoring platform.
Optionally, the control device may also be an advertisement playing server. At this time, referring to fig. 3, the specific implementation of this step is as follows:
Since the steps are performed in the advertisement playing servers, in the process of advertisement monitoring, terminals playing advertisements are generally different, but the number of the advertisement playing servers is generally only one. Therefore, the second macro name may be preset in the advertisement playing server. It is to be understood that the macro replacement command used in this step may also be further preset according to the preset second macro name, and need not be generated before macro replacement.
The step is directly carried out in the advertisement playing server, so that the process of monitoring and linking the terminal is further simplified, the occupation of the resources of a terminal processor is reduced, and the running speed of the terminal is favorably improved.
Taking the hardware address of the terminal "64: B9: E8:44:02: F8" as an example, the step replaces the unified second macro name "__ androindid __" in all the second monitoring links corresponding to the two monitoring platforms by "64: B9: E8:44:02: F8", respectively. The third monitor links generated after the replacement by this step are respectively as follows.
The third monitoring connection corresponding to the first monitoring platform is as follows:
http://v.example.com.cn/v/a50231,b03753846,c3194,i0,m202,8a2,8b2,0a__OS__,0c__IMEI__,0d64:B9:E8:44:02:F8,0e__DUID__,n__MAC__,o__OUID__,z__IDFA__,f__IP__,h。
the third monitoring connection corresponding to the second monitoring platform is as follows:
http://g.cn.ceshi.com/x/k=2046481&p=76GY3&rt=2&ns=__ip__&mo=__os__&m0=__OPENUDID__&m0a=__duid__&m1a=64:B9:E8:44:02:F8&m2=__imei_&m5=__idfa__&m6a=__mac__。
And 104, monitoring the network advertisement by the monitoring platform according to the received third monitoring link.
Optionally, each monitoring platform counts the number of the received third monitoring links, and counts the playing times of the advertisement.
Optionally, each monitoring platform identifies an identification parameter in the received third monitoring link, and determines whether the terminal is legal according to the identification parameter. And judging whether the terminal is legal or not to judge whether the terminal for playing the advertisement is a common user mobile phone or a machine for refreshing the advertisement playing volume.
Example 2:
an embodiment of the present application provides a network advertisement monitoring system based on multiple monitoring platforms, referring to fig. 4, the system includes:
the system comprises an advertisement playing server, a monitoring platform and a monitoring server, wherein the advertisement playing server is used for acquiring a first monitoring link of each monitoring platform, and each first monitoring link comprises a first macro name used for indicating an identification parameter of a terminal; replacing different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one;
the control device is used for replacing the second macro names in all the second monitoring links by using the identification parameters, obtaining third monitoring links in one-to-one correspondence with each second monitoring link, and sending each third monitoring link to a corresponding monitoring platform;
and the monitoring platform is used for monitoring the network advertisement according to the received third monitoring link.
Optionally, the control device includes:
the terminal is used for receiving each second monitoring link sent by the advertisement playing server after sending an advertisement playing request to the advertisement playing server; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
Optionally, the control device further includes:
the advertisement playing server is used for receiving an advertisement playing request sent by the terminal, and the advertisement playing request comprises an identification parameter of the advertisement playing server; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
Optionally, the system further includes: the advertiser server is used for acquiring a first monitoring link from each monitoring platform; and sending each first monitoring link to an advertisement playing server.
Optionally, the identification parameter is a parameter that uniquely indicates the terminal.
Optionally, the identification parameter includes a hardware address of the terminal.
Optionally, the system further includes a monitoring platform, configured to count the number of playing times of the advertisement by counting the number of the received third monitoring links.
Optionally, the monitoring platform may be further configured to identify an identifier parameter in the received third monitoring link, and determine whether the terminal is legal according to the identifier parameter.
It is noted that relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that an article or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
It is to be understood that the present application is not limited to what has been described above, and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.
Claims (16)
1. A network advertisement monitoring method based on multiple monitoring platforms is characterized by comprising the following steps:
the method comprises the steps that an advertisement playing server obtains a first monitoring link of each monitoring platform, wherein each first monitoring link comprises a first macro name used for indicating an identification parameter of a terminal;
the advertisement playing server replaces different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one;
the control device replaces the second macro names in all the second monitoring links with the identification parameters, obtains third monitoring links corresponding to the second monitoring links one by one, and sends the third monitoring links to corresponding monitoring platforms;
and the monitoring platform monitors the network advertisement according to the received third monitoring link.
2. The method of claim 1, wherein the control device is a terminal; the control device uses the identification parameter to replace the second macro name in all the second monitoring links, obtains third monitoring links corresponding to each second monitoring link one to one, and sends each third monitoring link to a corresponding monitoring platform, and the method includes the following steps:
the terminal receives each second monitoring link sent by the advertisement playing server after sending an advertisement playing request to the advertisement playing server;
the terminal replaces the second macro names in all the second monitoring links with identification parameters of the terminal to obtain third monitoring links corresponding to the second monitoring links one by one;
and the terminal sends each third monitoring link to a corresponding monitoring platform.
3. The method of claim 1, wherein the control device is an advertisement playing server; the control device uses the identification parameter to replace the second macro name in all the second monitoring links, obtains third monitoring links corresponding to each second monitoring link one to one, and sends each third monitoring link to a corresponding monitoring platform, and the method includes the following steps:
the advertisement playing server receives an advertisement playing request sent by the terminal, wherein the advertisement playing request comprises an identification parameter of the terminal;
replacing the second macro names in all the second monitoring links by the advertisement playing server with identification parameters of a terminal to obtain third monitoring links corresponding to the second monitoring links one by one;
and the advertisement playing server sends each third monitoring link to a corresponding monitoring platform.
4. The method of claim 1, wherein the advertisement playing server obtaining the first monitoring link of each monitoring platform comprises:
the advertiser server acquires a first monitoring link from each monitoring platform;
and the advertiser server sends each first monitoring link to an advertisement playing server.
5. The method according to any of claims 1-4, wherein the identification parameter is a parameter uniquely indicating the terminal.
6. The method according to any of claims 1-4, wherein the identification parameter comprises a hardware address of the terminal.
7. The method of claim 1, wherein after said sending each of said third monitoring links to a corresponding monitoring platform, the method further comprises:
and each monitoring platform counts the playing times of the advertisement by counting the number of the received third monitoring links.
8. The method of claim 1, wherein after said sending each of said third monitoring links to a corresponding monitoring platform, the method further comprises:
and the monitoring platform identifies the received identification parameter in the third monitoring link and judges whether the terminal is legal or not according to the identification parameter.
9. A network advertisement monitoring system based on multiple monitoring platforms, the system comprising:
the system comprises an advertisement playing server, a monitoring platform and a monitoring server, wherein the advertisement playing server is used for acquiring a first monitoring link of each monitoring platform, and each first monitoring link comprises a first macro name used for indicating an identification parameter of a terminal; replacing different first macro names in all the first monitoring links with the same second macro name to obtain second monitoring links corresponding to the first monitoring links one by one;
the control device is used for replacing the second macro names in all the second monitoring links by using the identification parameters, obtaining third monitoring links in one-to-one correspondence with each second monitoring link, and sending each third monitoring link to a corresponding monitoring platform;
and the monitoring platform is used for monitoring the network advertisement according to the received third monitoring link.
10. The system of claim 9, wherein the control means comprises:
the terminal is used for receiving each second monitoring link sent by the advertisement playing server after sending an advertisement playing request to the advertisement playing server; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
11. The system of claim 9, wherein the control device further comprises:
the advertisement playing server is used for receiving an advertisement playing request sent by the terminal, and the advertisement playing request comprises an identification parameter of the terminal; and the number of the first and second groups,
the second macro names in all the second monitoring links are replaced by identification parameters of a terminal, and third monitoring links corresponding to the second monitoring links one by one are obtained; and the number of the first and second groups,
and the third monitoring link is used for sending each third monitoring link to the corresponding monitoring platform.
12. The system of claim 9, further comprising:
the advertiser server is used for acquiring a first monitoring link from each monitoring platform; and sending each first monitoring link to an advertisement playing server.
13. The system according to any of claims 9-12, wherein said identification parameter is a parameter uniquely indicating said terminal.
14. System according to any of claims 9-12, characterized in that the identification parameter comprises the hardware address of the terminal.
15. The system of claim 9, further comprising a monitoring platform for counting the number of times the advertisement is played by counting the number of the received third monitoring links.
16. The system according to claim 9, wherein the monitoring platform is further configured to identify an identification parameter in the received third monitoring link, and determine whether the terminal is legal according to the identification parameter.
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