CN112752157B - Advertisement information monitoring method, device and system, electronic equipment and storage medium - Google Patents

Advertisement information monitoring method, device and system, electronic equipment and storage medium Download PDF

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Publication number
CN112752157B
CN112752157B CN201911046297.4A CN201911046297A CN112752157B CN 112752157 B CN112752157 B CN 112752157B CN 201911046297 A CN201911046297 A CN 201911046297A CN 112752157 B CN112752157 B CN 112752157B
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Prior art keywords
link
information
advertisement
monitoring
user
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CN112752157A (en
Inventor
冯峰
陶惠锋
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure relates to an advertisement information monitoring method, device and system. The method comprises the following steps: generating a first link based on advertisement information to be displayed; replacing the first link with a second link based on a link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and monitoring the advertising information through the two-dimensional code. According to the advertisement information monitoring method, device and system, the longer link can be replaced by the shorter link, the two-dimensional code is generated through the shorter link, and the scanning and analyzing speed and accuracy of the two-dimensional code on the user side are improved.

Description

Advertisement information monitoring method, device and system, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of computer information processing, and in particular, to a method, an apparatus, and a system for monitoring advertisement information.
Background
OTT (over The top) TV is a controllable and controllable service for providing video content to TV sets through public internet, and The receiving terminal is an internet TV integrated machine or OTT (box) + TV set. On OTT devices, users cannot obtain further advertisement information in the form of directly clicking advertisements, as on PCs or mobile devices. The advertisement can show the two-dimensional code that contains self information when broadcasting on OTT equipment, and the user passes through this two-dimensional code of scanning, triggers to click to report and opens processing instruction such as click to fall to the ground page, and supervisory equipment also can monitor advertisement information through this two-dimensional code.
The two-dimensional code displayed when the advertisement is played is generated by clicking the link of the advertisement, and as the clicked link usually contains advertisement information, advertisement monitoring information, equipment information, user information and the like, the clicked link usually contains a lot of characters, and the whole link is very long. If a long click link is directly converted into a two-dimensional code, the scanning and analyzing speed and success rate are reduced, and the user experience and the advertising effect are influenced.
Therefore, a new advertisement information monitoring method, device and system are needed.
The above information disclosed in the background section is only for enhancement of understanding of the background of the present disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of this, the present disclosure provides an advertisement information monitoring method, device, and system, which can replace a longer link with a shorter link, and further generate a two-dimensional code through the shorter link, thereby improving the scanning and analyzing speed and accuracy of the two-dimensional code on the user side.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
According to an aspect of the present disclosure, an advertisement information monitoring method is provided, which includes: generating a first link based on advertisement information to be displayed; replacing the first link with a second link based on the link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and monitoring the advertising information through the two-dimensional code.
In one embodiment of the present disclosure, determining an identification for the first link includes: and generating a hash value of the first link through a message digest algorithm, and using the hash value as the identifier of the first link.
According to an aspect of the present disclosure, an advertisement information monitoring apparatus is provided, the apparatus including: the first link module is used for generating a first link based on the advertisement information to be displayed; the second link module is used for replacing the first link with a second link based on the link registration mode; the two-dimension code module is used for generating a two-dimension code based on the second link; the display module is used for displaying the two-dimension code and the advertisement information on the user equipment; and the monitoring module is used for monitoring the advertising information through the two-dimensional code.
In one embodiment of the present disclosure, the method further includes: the advertisement request module is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and/or equipment information; and the advertisement information module is used for determining the advertisement information to be displayed based on the advertisement display request.
In one embodiment of the present disclosure, a first linking module includes: the information unit is used for acquiring monitoring information and/or advertisement content of advertisement information to be displayed; and a generating unit for generating a first link based on at least one of the user basic information and the device information and at least one of the monitoring information and the advertisement content.
In one embodiment of the present disclosure, the second link module includes: an identification unit for determining an identification for the first link; a replacement unit for generating a second link by the identification; and a storage unit for storing the first link and the second link corresponding thereto in the form of a key-value pair for link registration.
In one embodiment of the present disclosure, a monitoring module includes: the code scanning unit is used for generating an advertisement monitoring request based on code scanning operation of the user on the two-dimensional code, and the advertisement monitoring request comprises a second link and user operation information; an acquisition unit configured to acquire a first link based on a second link; and the monitoring unit is used for monitoring the advertising information based on the first link and the operation information.
In one embodiment of the present disclosure, the method further includes: and the instruction unit is used for returning the first link to the user equipment as a redirection instruction.
In one embodiment of the present disclosure, the method further comprises: and the association unit is used for associating and storing the user operation information with the first link based on the second link.
In one embodiment of the present disclosure, a monitoring module includes: the first monitoring unit is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or the second monitoring unit is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or the third monitoring unit is used for acquiring code scanning equipment information and/or trigger time information based on the operation information so as to monitor the advertisement information.
According to an aspect of the present disclosure, an advertisement information monitoring system is provided, the system including: the advertisement engine server is used for generating a first link based on the advertisement information to be displayed; the link registration server is used for replacing the first link with the second link based on the link registration mode; the user equipment is used for generating a two-dimensional code based on the second link and displaying the two-dimensional code and the advertisement information; and the advertisement monitoring server is used for monitoring the advertisement information through the two-dimensional code.
In one embodiment of the present disclosure, an advertisement engine server includes: the request module is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and/or equipment information; and the advertisement module is used for determining the advertisement information to be displayed based on the advertisement display request.
In one embodiment of the present disclosure, an advertisement engine server includes: the information module is used for acquiring monitoring information and/or advertisement content of advertisement information to be displayed; and a generating module for generating a first link based on at least one of the user basis information and the device information and at least one of the monitoring information and the advertisement content.
In one embodiment of the present disclosure, a link registration server includes: an algorithm module for determining an identity for the first link; a replacement module for generating a second link by the identification; and the storage module is used for storing the first link and the second link corresponding to the first link in a key value pair form so as to perform link registration.
In one embodiment of the present disclosure, an advertisement monitoring server includes: the code scanning module is used for acquiring an advertisement monitoring request based on code scanning operation of a user on the two-dimensional code, and the advertisement monitoring request comprises a second link and user operation information; an obtaining module, configured to obtain the first link based on the second link; and the monitoring module is used for monitoring the advertising information based on the first link and the operation information.
In one embodiment of the present disclosure, the advertisement monitoring server further includes: and the instruction module is used for returning the first link to the user equipment as a redirection instruction.
In one embodiment of the present disclosure, the advertisement monitoring server further includes: and the association module is used for associating and storing the user operation information with the first link based on the second link.
In one embodiment of the present disclosure, the advertisement monitoring server further includes: the first monitoring module is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or the second monitoring module is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or the third monitoring module is used for acquiring code scanning equipment information and/or trigger time information based on the operation information so as to monitor the advertisement information.
According to an aspect of the present disclosure, an electronic device is provided, the electronic device including: one or more processors; storage means for storing one or more programs; when executed by one or more processors, cause the one or more processors to implement a method as above.
According to an aspect of the disclosure, a computer-readable medium is proposed, on which a computer program is stored, which program, when being executed by a processor, carries out the method as above.
According to the advertisement information monitoring method, device and system, a first link is generated based on advertisement information to be displayed; replacing the first link with a second link based on the link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and the mode of monitoring the advertisement information through the two-dimensional code can replace a longer link with a shorter link, shorten the length of the advertisement click link, improve the definition of the two-dimensional code generated by the advertisement click link, and further improve the scanning and analyzing speed and accuracy of the two-dimensional code on the user side.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The above and other objects, features and advantages of the present disclosure will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings. The drawings described below are merely some embodiments of the present disclosure, and other drawings may be derived from those drawings by those of ordinary skill in the art without inventive effort.
Fig. 1 is a schematic diagram of a method for monitoring advertisement information in the prior art.
Fig. 2 is a schematic diagram of a two-dimensional code shown according to an exemplary embodiment.
FIG. 3 is a system scenario block diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment.
Fig. 4 is a block diagram illustrating an application scenario of a method, an apparatus, and a system for monitoring advertisement information according to an exemplary embodiment.
FIG. 5 is a flow diagram illustrating a method of advertising information monitoring, according to an example embodiment.
Fig. 6 is a flow chart illustrating a method of advertising information monitoring according to another exemplary embodiment.
FIG. 7 is a flowchart illustrating a method of advertising information monitoring, according to another example embodiment.
FIG. 8 is a block diagram illustrating an advertising information monitoring device, according to an example embodiment.
FIG. 9 is a block diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment.
FIG. 10 is a flow diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment.
FIG. 11 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the disclosed concept. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
It is to be understood by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present disclosure and are, therefore, not intended to limit the scope of the present disclosure.
As described above, on the OTT device, the advertisement may show the two-dimensional code when being played, and the user triggers, by scanning the two-dimensional code, processing instructions such as click reporting and click landing page opening. More specifically, as shown in fig. 1, when a user is browsing news, video and other contents through an OTT device, an advertisement component or an advertisement Software Development Kit (SDK) embedded in the OTT at the user terminal may perform the following processes:
(1) the OTT of the user side initiates an advertisement pulling request to the advertisement engine, and the pulled advertisement is played and reports necessary information, such as: advertising materials, exposure reporting links, click landing pages, reporting links and the like;
(2) Triggering exposure reporting when the advertisement is played on the OTT of the user side; when a user triggers a click behavior through own mobile equipment, an advertisement component or an advertisement SDK triggers click reporting and opens a corresponding landing page, and possible conversion (commodity purchasing and APP downloading) occurs.
In an OTT usage scenario of a user side, generally, a click link is directly converted into a two-dimensional code, and the inventor of the present disclosure finds that the click link is relatively long because the click link usually includes advertisement information, advertisement monitoring information, device information, user information, and the like. As shown in fig. 2, a in fig. 2 is a two-dimensional code generated by a 30-byte link; in fig. 2, B is a two-dimensional code generated by 200 bytes of chaining. Converting a relatively long click link into a two-dimensional code can result in a decrease in scanning and analyzing speed and success rate, and affect user experience and advertising effect.
At present, one scheme for shortening click links is to drop as much information as possible, such as user information and device information, in an advertisement pull phase; and splicing the unique character string pulled by the advertisement in the click report link, and performing log join (log connection) processing according to the unique character string when exposure report and click report occur.
Although the existing scheme for shortening the click link through log join can shorten the length of the click link to a certain extent, the existing scheme still has the following problems: many pieces of information cannot be determined in the advertisement pulling stage, so that many pieces of monitoring information can be ignored in the subsequent advertisement monitoring process, for example, a macro which needs to be replaced when clicking is triggered in clicking connection is clicked, and the information comprises information such as clicking trigger time and position, user code scanning equipment and the like.
In view of the defects in the prior art, the advertisement information monitoring method, device and system disclosed by the invention have the advantages that the longer original click link is stored through the registration service, and the shorter click link is exchanged, so that the two-dimensional code generated according to the click link is easier to identify successfully. And various operation information of the user on the advertisement is stored through the registration service, and the operation information is beneficial to monitoring and analyzing the advertisement information at the later stage.
The following describes the advertisement information monitoring method, apparatus and system of the present disclosure in detail with reference to specific embodiments.
FIG. 3 is a system scenario block diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment.
As shown in FIG. 3, the system architecture 30 may include an OTT terminal device 301, a network 302 and advertisement engine 303, a link registration server 304, an advertisement monitoring server 305, and a user mobile terminal 306.
Wherein the network 302 is used to provide the medium of the communication link between the OTT terminal device 301 and the advertisement engine 303; the network 302 is also used to provide the medium of the communication link between the OTT terminal device 301 and the link registration server 04; the network 302 is also used to provide the medium of a communication link between the OTT terminal device 301 and the advertisement monitoring server 305; network 302 also serves as a medium to provide a communication link between advertisement monitoring server 305 and link registration server 04; the network 302 also serves to provide the medium of a communication link between the user mobile terminal 306 and the OTT terminal device 301. Network 302 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
A user may use OTT terminal device 301 to interact with advertisement engine 303 over network 302 to receive or send messages or the like. Various applications, such as a shopping application, a web browser application, a video browsing application, a news application, a mailbox client, social platform software, etc., may be installed on the OTT terminal device 301.
When a user browses a webpage or a video by using the OTT terminal device 301, the advertisement engine 303 pushes advertisement information and a two-dimensional code generated based on the advertisement information to the OTT terminal device 301, the user scans the two-dimensional code through the user mobile terminal 306, and when receiving a scanning operation of the user, the OTT terminal device 301 transmits related data to the advertisement monitoring server 305 so as to facilitate advertisement monitoring.
The link registration server 04 may be a server providing various services, for example, a background data server processing the first link sent by the user using the OTT terminal device 301. The background management server may analyze and perform other processing on the received data such as the first link, and feed back a processing result (for example, the second link) to the OTT terminal device 301.
Wherein the first link may be a longer original advertisement click link.
The advertisement monitoring server 305 is used for monitoring advertisement information, and can record all broadcast advertisements of the OTT terminal device 301 in a whole process, so as to accurately grasp data in various aspects such as advertisement broadcasting time, advertisement broadcasting times, user information and the like.
In one embodiment, the advertisement engine 303 may generate a first link, for example, based on advertisement information to be presented; the link registration server 04 may replace the first link with the second link, for example, based on the link registration manner; the OTT terminal device 301 may generate a two-dimensional code based on the second link, for example, and display the two-dimensional code and advertisement information; and an advertisement monitoring server 305 for monitoring advertisement information by a two-dimensional code.
Wherein the second link may be a shorter click link.
It should be noted that the advertisement information monitoring method provided by the embodiment of the present disclosure may be executed by the OTT terminal device 301, the network 302, the advertisement engine 303, the link registration server 04, and the advertisement monitoring server 305, and accordingly, the advertisement information monitoring apparatus may be disposed in the OTT terminal device 301, the network 302, the advertisement engine 303, the link registration server 04, and the advertisement monitoring server 305. And the scanning end for providing the user with two-dimensional code scanning is generally located in the user mobile terminal 306.
Fig. 4 is a block diagram illustrating an application scenario of a method, an apparatus, and a system for monitoring advertisement information according to an exemplary embodiment.
Various applications, such as a shopping application, a web browser application, a video browsing application, a news application, a mailbox client, social platform software, and the like, may be installed on the OTT terminal device of the user. When a user clicks a certain application (for example, a news application), the application is expanded and processed, when the application shows news, the OTT terminal device sends an advertisement pulling request to a background advertisement engine, the advertisement engine returns an advertisement a to be shown, before the advertisement a is shown, the advertisement engine returns first link data corresponding to the advertisement a, the first link data user further processes advertisement information (purchases advertisements or downloads the application and the like) in cooperation with the user, and the first link data can also be used for monitoring advertisements.
After acquiring the advertisement A and the first link data (long link), the OTT terminal equipment forwards the first link data to the link registration server, the link registration server replaces the first link with a second link (short link), and sends the second link back to the OTT terminal equipment.
And the OTT terminal equipment generates a two-dimensional code based on the second link and displays the two-dimensional code and the advertisement A together.
In the process of advertisement display, if the user needs to further know the advertisement, the two-dimensional code can be scanned through the mobile terminal of the user. After the user scans the two-dimensional code, the OTT terminal equipment sends the code scanning information of the user and the two-dimensional code to the advertisement monitoring server, and the advertisement monitoring server monitors the advertisement A based on the information. The advertisement monitoring may, for example, monitor the air time of advertisement a, the number of user clicks, the user attention, the user download, and so on.
When the user needs to perform subsequent operation through the two-dimensional code, the advertisement monitoring server can determine a first link through the two-dimensional code and send the first link back to the OTT terminal equipment so that the user can perform subsequent operation; the advertisement monitoring server can determine a first link through the two-dimensional code, and can also acquire user basic information and equipment information based on the first link; the advertisement monitoring server can also acquire monitoring information and advertisement content based on the first link; the advertisement monitoring server can also acquire code scanning equipment information and trigger time information based on the operation information, and the advertisement monitoring server can monitor advertisement information through the information.
FIG. 5 is a flow diagram illustrating a method of advertising information monitoring, according to an example embodiment. The advertisement information monitoring method 50 includes at least steps S502 to S510.
As shown in fig. 5, in S502, a first link is generated based on advertisement information to be presented. Wherein the first link may be a longer advertisement click link. The link-type advertisement, also called commercial service link advertisement, refers to a link to a web page specified by a manufacturer, may be generated through advertisement information to be presented.
In one embodiment, before generating the first link based on the advertisement information to be presented, the method comprises the following steps: acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and/or equipment information; and determining advertisement information to be displayed based on the advertisement display request. More specifically, for example, when a user browses news or videos on the OTT device, the news application or the video application on the OTT device sends an advertisement service request to a background advertisement engine server thereof, and the advertisement engine server generates the first link based on the received advertisement service request.
In one embodiment, the first link may be of the form:
“http://www.XXXX.com/cgioid＝1234&cid＝34346&soid＝adqw7adjs aweq&imei＝__IMEI__&idfa＝__IDFA__&mac＝__MAC__&......”。
In one embodiment, the first connection may contain user basic information, OTT device information, advertising material data, and the like. Generating the first link based on the advertisement information to be presented may include: acquiring monitoring information and advertisement content of advertisement information to be displayed; and generating a first link based on the user basic information, the equipment information, the monitoring information and the advertisement content.
In S504, the first link is replaced with the second link based on the link registration manner. Can include the following steps: determining an identification for the first link; generating a second link by the identification; and storing the first link and the second link corresponding to the first link in a key value pair form for link registration. The identifier may be a character string of any length, as long as the character string can uniquely correspond to the first link.
In one embodiment, the identifier may be generated according to a plurality of methods, and may be determined for the first link by, for example, a random allocation method, and may also be determined for the first link by a method of overlapping in a numerical order, which is not limited in this disclosure.
In one embodiment, a hash value of the first link may be generated, for example, by a message digest algorithm, with the hash value as the identification of the first link. The hash value of the first link may be determined by the MD5 message digest algorithm. The MD5 message digest algorithm first performs data padding on the message so that the length of the message in bytes is a multiple of 16. Then, a 16-bit checksum is appended to the end of the message, and a hash value is calculated from this newly generated message.
In one embodiment, the first link is replaced with the hash value it generated to generate a second link, which may be of the form:
“http://www.XXXX.com/cgik＝7c6dd302dc3005b800c798ed”。
it should be noted that 7c6dd302dc3005b800c798ed may also be other forms of string combinations, not limited to the hash value of the first link.
Details regarding "replace the first link with the second link based on the link registration manner" will be described in detail in the embodiment corresponding to fig. 6.
In S506, a two-dimensional code is generated based on the second link. Among them, the two-dimensional Code (2-dimensional bar Code) is also called QR Code (Quick Response), which is an ultra-popular encoding method on mobile devices in recent years, and it can store more information and represent more data types than the conventional bar Code.
The two-dimensional code records data symbol information by black and white alternate graphs distributed on a plane (in a two-dimensional direction) according to a certain rule by using a certain specific geometric figure; the concept of '0' and '1' bit stream which forms the internal logic base of computer is skillfully utilized in coding, a plurality of geometric shapes corresponding to binary system are used for representing literal numerical information, and the information is automatically read by an image input device or an optoelectronic scanning device so as to realize the automatic processing of the information: it has some commonality of barcode technology: each code system has its specific character set; each character occupies a certain width; has certain checking function and the like. Meanwhile, the method also has the function of automatically identifying information of different rows and processing the graph rotation change points.
In one embodiment, the string in the second link may be first converted into a BitMatrix format (storing the two-dimensional code data in bits) and then converted into a picture represented in a Bitmap form by the relevant coding principle.
In S508, the two-dimensional code and the advertisement information are presented on the user device. The user equipment may be OTT equipment of a user side.
In S510, advertisement information monitoring is performed by the two-dimensional code. Can include the following steps: generating an advertisement monitoring request based on code scanning operation of the user on the two-dimensional code, wherein the advertisement monitoring request comprises a second link and user operation information; acquiring a first link based on the second link; and monitoring the advertisement information based on the first link and the operation information.
In one embodiment, when a user watches advertisement information, if the advertisement information needs to be further understood, the user can obtain further advertisement information by scanning a two-dimensional code, and the two-dimensional code scanning refers to obtaining content and information in a two-dimensional code picture through application software of a smart phone terminal. Specifically, the two-dimensional code can be scanned through a smart phone terminal of a user, and then data information contained in the two-dimensional code is read.
After the user scans the two-dimensional code through the smart phone terminal, the OTT equipment sends a monitoring request to the advertisement monitoring server, and the OTT equipment can also send related operations generated by scanning the two-dimensional code by the user to the advertisement monitoring server at the moment so as to facilitate the advertisement monitoring server to monitor advertisements based on the above.
In one embodiment, the advertisement monitoring server obtains the first link based on the second link, and then may also return the first link to the user OTT device as a redirection instruction (http302 instruction).
In one embodiment, the advertising information monitoring based on the first link and the operation information may include: acquiring user basic information and equipment information based on the first link; acquiring monitoring information and advertisement content based on the first link; and acquiring code scanning equipment information and trigger time information based on the operation information, and monitoring the advertisement information through the above steps.
Details regarding "monitoring of advertisement information by two-dimensional code" will be described in detail in the embodiment corresponding to fig. 7.
According to the advertisement information monitoring method, a first link is generated based on advertisement information to be displayed; replacing the first link with a second link based on the link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and the mode of monitoring the advertisement information through the two-dimensional code can replace a longer link with a shorter link, shorten the length of the advertisement click link, improve the definition of the two-dimensional code generated by the advertisement click link, and further improve the scanning and analyzing speed and accuracy of the two-dimensional code on the user side.
It should be clearly understood that this disclosure describes how to make and use particular examples, but the principles of this disclosure are not limited to any details of these examples. Rather, these principles can be applied to many other embodiments based on the teachings of the present disclosure.
Fig. 6 is a flowchart illustrating an advertisement information monitoring method, apparatus and system according to another exemplary embodiment. Fig. 6 describes in detail, by way of a specific application example, S504 "replace the first link with the second link based on the link registration manner" in the flow shown in fig. 5.
As shown in fig. 6, in S602, a hash value of the first link is determined by a message digest algorithm. The information abstract algorithm is an algorithm for generating pseudorandom input with fixed length by kneading input with any length, and is mainly characterized in that a secret key is not needed in the encryption process, encrypted data cannot be decrypted, and the same ciphertext can be obtained only by inputting the same plaintext data and using the same information abstract algorithm.
In S604, a second link is generated by the hash value.
In one embodiment, the first link is replaced with the hash value it generated to generate a second link, which may be of the form:
“http://www.XXXX.com/cgik＝${short_url_key}”。
The short _ url _ key is a hash value generated for the long link through the registration service, and the long link corresponding to the short link can be searched according to the hash value. As above, the short _ url _ key is the md5 value of the long link, so that different long links can be ensured, and the corresponding short _ url _ key is different.
More specifically, the second link may be in the form of:
“http://www.XXXX.com/cgik＝7c6dd302dc3005b800c798ed”。
wherein, the short _ url _ key is 7c6dd302dc3005b800c798ed, it should be noted that the short _ url _ key may also be other forms of character string combinations, depending on the hash value of the character string to be replaced in the first connection.
It should be noted that the identifier generation method in this embodiment is only embodied by one specific application of the present disclosure, and in an actual situation, the identifier may be a character string with any length as long as the character string can uniquely correspond to the first link.
In S606, the first link and the second link corresponding thereto are stored in the form of a key-value pair for link registration. Key value pairs are also called Key-value, which are a mode of storing data by using values corresponding to keys, each Key corresponds to a unique value, and the associated storage of data can be realized by the corresponding relation of Key values; reading between associated data can also be realized by means of key-value pairs.
The long link of the current day and the corresponding short _ url _ key may also be cached, for example, by redis. Redis (Remote Dictionary Server) is a journaled, Key-Value database that may be memory-based or persistent.
Fig. 7 is a flowchart illustrating an advertisement information monitoring method, apparatus and system according to another exemplary embodiment. The flow shown in fig. 7 is a detailed description of "monitoring of advertisement information by two-dimensional code" at S510 in the flow shown in fig. 5.
As shown in fig. 7, in S702, an advertisement monitoring request is generated based on a code scanning operation of a user on a two-dimensional code. The advertisement monitoring request can be generated based on a code scanning operation of the user on the two-dimensional code through the intelligent device, wherein the advertisement monitoring request can comprise the second link and the user operation information.
In S704, the first link is acquired based on the second link. The advertisement monitoring server obtains the first link based on the second link through a K-V query function in the link registration server based on the advertisement monitoring request.
In S706, advertisement information monitoring is performed based on the first link and the operation information. The first link can acquire information such as user basic information, equipment information, monitoring information, advertisement content and the like, the operation information can acquire content such as code scanning equipment information and trigger time information, and the advertisement information is monitored based on the data.
In S708, the user operation information is stored in association with the first link based on the second link. And storing the user operation information in association with the second link and the first link through the information of the key value pair.
It is worth mentioning that if the user has other further operations for the advertisement subsequently, the subsequent operation data of the user can be stored in association with each other.
In the process of generating advertisement information by OTT, watching the advertisement information by a user, and scanning an advertisement two-dimensional code by the user to determine further advertisement information, data information related to advertisement monitoring is generated, and particularly, in the process of scanning the advertisement two-dimensional code by the user, macros which need to be replaced when clicking is triggered on a click connection are generated, including information such as time and position of triggering clicking, code scanning equipment by the user, and the like.
Even if the information can be spliced into the long link in an information splicing manner, the character strings of the long link are more numerous, and error codes or time delay can be generated when the subsequent user reads and processes the information when the long link is accepted again. According to the method, the long chain is replaced by the short chain through the link registration service, the length of the click link can be shortened, in the subsequent processing process, other advertisement monitoring correlation generated in real time is stored based on the link registration service, the scanning and analyzing speed and accuracy of the two-dimensional code can be improved in the OTT scene, and more advertisement monitoring information can be reserved.
Those skilled in the art will appreciate that all or part of the steps implementing the above embodiments are implemented as computer programs executed by a CPU. When executed by the CPU, performs the functions defined by the above-described methods provided by the present disclosure. The program of (a) may be stored in a computer readable storage medium, which may be a read-only memory, a magnetic or optical disk, or the like.
Furthermore, it should be noted that the above-mentioned figures are only schematic illustrations of the processes involved in the methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods. For details not disclosed in the embodiments of the apparatus of the present disclosure, refer to the embodiments of the method of the present disclosure.
FIG. 8 is a block diagram illustrating an advertising information monitoring device, according to an example embodiment. As shown in fig. 8, the advertisement information monitoring apparatus 80 includes: a first linking module 802, a second linking module 804, a two-dimensional code module 806, a presentation module 808, and a monitoring module 810.
The first linking module 802 is configured to generate a first link based on advertisement information to be displayed; the first linking module 802 may include: the information unit is used for acquiring monitoring information and/or advertisement content of advertisement information to be displayed; and a generating unit for generating a first link based on at least one of the user basic information and the device information and at least one of the monitoring information and the advertisement content.
The second link module 804 is configured to replace the first link with a second link based on the link registration manner; the second linking module 804 may include: an identification unit for determining an identification for the first link; a replacement unit for generating a second link by the identification; and a storage unit for storing the first link and the second link corresponding thereto in the form of a key-value pair for link registration.
The two-dimension code module 806 is configured to generate a two-dimension code based on the second link;
the display module 808 is configured to display the two-dimensional code and the advertisement information on the user equipment; and
the monitoring module 810 is used for monitoring the advertisement information through the two-dimension code. The monitoring module 810 may include: the code scanning unit is used for generating an advertisement monitoring request based on code scanning operation of the user on the two-dimensional code, and the advertisement monitoring request comprises a second link and user operation information; an acquisition unit configured to acquire a first link based on a second link; and the monitoring unit is used for monitoring the advertising information based on the first link and the operation information. The monitoring module 810 may further include: the instruction unit is used for returning the first link to the user equipment as a redirection instruction; and the association unit is used for associating and storing the user operation information with the first link based on the second link.
The monitoring module 810 may further include: the first monitoring unit is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or the second monitoring unit is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or the third monitoring unit is used for acquiring code scanning equipment information and/or trigger time information based on the operation information so as to monitor the advertisement information.
The advertisement information monitoring device 80 may further include: the advertisement request module is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and/or equipment information; and the advertisement information module is used for determining the advertisement information to be displayed based on the advertisement display request.
According to the advertisement information monitoring device disclosed by the invention, a first link is generated based on advertisement information to be displayed; replacing the first link with a second link based on the link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and the mode of monitoring the advertisement information through the two-dimensional code can replace a longer link with a shorter link, shorten the length of the advertisement click link, improve the definition of the two-dimensional code generated by the advertisement click link, and further improve the scanning and analyzing speed and accuracy of the two-dimensional code on the user side.
FIG. 9 is a block diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment. As shown, the advertisement information monitoring system 90 includes: advertisement engine server 902, link registry server 904, user device 906, advertisement monitoring server 908.
The advertisement engine server 902 is used for generating a first link based on the advertisement information to be shown; among them, the advertisement engine server 902 includes: the request module is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and/or equipment information; and the advertisement module is used for determining the advertisement information to be displayed based on the advertisement display request. The advertisement engine server 902 further includes: the information module is used for acquiring monitoring information and/or advertisement content of advertisement information to be displayed; and a generating module for generating a first link based on at least one of the user basis information and the device information and at least one of the monitoring information and the advertisement content.
The link registration server 904 is configured to replace the first link with a second link based on the link registration manner; the link registration server 904 may include: an algorithm module for determining an identity for the first link; a replacement module for generating a second link by the identification; and the storage module is used for storing the first link and the second link corresponding to the first link in a key value pair form so as to perform link registration.
The user equipment 906 is used for generating a two-dimensional code based on the second link and displaying the two-dimensional code and the advertisement information; and
the advertisement monitoring server 908 is used for monitoring advertisement information through the two-dimensional code. The ad monitoring server 908 may include: the code scanning module is used for acquiring an advertisement monitoring request based on code scanning operation of a user on the two-dimensional code, and the advertisement monitoring request comprises a second link and user operation information; an obtaining module, configured to obtain the first link based on the second link; and the monitoring module is used for monitoring the advertising information based on the first link and the operation information.
The advertisement monitoring server 908 further includes: the instruction module is used for returning the first link to the user equipment as a redirection instruction; and the association module is used for associating and storing the user operation information with the first link based on the second link.
The advertisement monitoring server 908 further includes: the first monitoring module is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or the second monitoring module is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or the third monitoring module is used for acquiring code scanning equipment information and/or trigger time information based on the operation information so as to monitor the advertisement information.
FIG. 10 is a flow diagram illustrating an advertising information monitoring system in accordance with an exemplary embodiment. As shown in fig. 10, a process 100 of the advertisement information monitoring system exemplarily describes an overall process of monitoring advertisements in a scenario where a user does not use a mouse or a touch screen conveniently and cannot click on the OTT device, but can scan a two-dimensional code through a mobile phone to trigger advertisement click reporting and advertisement landing page opening.
In S1001, the user device 906 transmits an advertisement presentation request to the advertisement engine server 902.
In S1002, the advertisement engine server 902 may generate a first link based on the user basic information, the device information, the monitoring information, and the advertisement content information.
In S1003, the advertisement engine server 902 sends the first link back to the user device 906.
In S1004, the user device 906 sends a link registration request including the first link to the link registration server 904 before the advertisement presentation.
In S1005, the link registration server 904 replaces the first link with the second link.
In S1006, the link registration server 904 returns the second link to the user device 906.
In S1007, the user equipment 906 generates a two-dimensional code through the second link, and displays advertisement information and the two-dimensional code.
In S1008, when the user scans the two-dimensional code, for example, when the mobile phone scans the code to trigger click to report or click to land on the page, the user device 906 sends an advertisement monitoring request to the advertisement monitoring server 908, where the advertisement monitoring request includes the second link and the user operation information.
In S1009, the advertisement monitoring server 908 transmits the data monitoring request to the link registration server 904 based on the second link in the advertisement monitoring request.
In S1010, the link registration server 904 acquires the first link by a key-value pair query based on the second link.
In S1011, the link registration server 904 returns the first link to the advertisement monitoring server 908.
In S1012, the advertisement monitoring server 908 monitors the advertisement based on the first link and the operation information.
In S1013, the advertisement monitoring server 908 returns the first link to the user device 906 as a redirect command to facilitate logic such as macro replacement by the user device 906.
FIG. 11 is a block diagram illustrating an electronic device in accordance with an example embodiment.
An electronic device 1100 according to this embodiment of the disclosure is described below with reference to fig. 11. The electronic device 1100 shown in fig. 11 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present disclosure.
As shown in fig. 11, electronic device 1100 is embodied in the form of a general purpose computing device. The components of the electronic device 1100 may include, but are not limited to: at least one processing unit 1110, at least one memory unit 1120, a bus 1130 connecting the various system components including the memory unit 1120 and the processing unit 1110, a display unit 1140, and the like.
Wherein the storage unit stores program code executable by the processing unit 1110 to cause the processing unit 1110 to perform the steps according to various exemplary embodiments of the present disclosure described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, the processing unit 1110 may perform the steps as shown in fig. 5, 6, 7, and 10.
The storage unit 1120 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)11201 and/or a cache memory unit 11202, and may further include a read only memory unit (ROM) 11203.
Storage unit 1120 may also include a program/utility 11204 having a set (at least one) of program modules 11205, such program modules 11205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 1130 may be representative of one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 1100 may also communicate with one or more external devices 1100' (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 1100, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 1100 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 1150. Also, the electronic device 1100 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 1160. The network adapter 1160 may communicate with other modules of the electronic device 1100 via the bus 1130. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the electronic device 1100, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above method according to the embodiments of the present disclosure.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: generating a first link based on advertisement information to be displayed; replacing the first link with a second link based on the link registration mode; generating a two-dimensional code based on the second link; displaying the two-dimensional code and the advertisement information on user equipment; and monitoring the advertising information through the two-dimensional code.
Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus as described in the embodiments, and that corresponding changes may be made in one or more apparatus that are unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which the present disclosure can implement, so that the present disclosure has no technical essence, and any modification of the structures, the change of the proportion relation, or the adjustment of the sizes, should still fall within the scope which the technical contents disclosed in the present disclosure can cover without affecting the technical effects which the present disclosure can produce and the purposes which can be achieved. In addition, the terms "above", "first", "second" and "a" as used in the present specification are for the sake of clarity only, and are not intended to limit the scope of the present disclosure, and changes or modifications of the relative relationship may be made without substantial changes in the technical content.

Claims (14)

1. An advertisement information monitoring method, comprising:
acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and equipment information; and
determining advertisement information to be displayed based on the advertisement display request, and acquiring advertisement content of the advertisement information to be displayed;
generating a first link based on the user basic information, the device information, and the advertisement content; the first link includes the user basic information, the device information, and the advertisement content;
generating an identifier of the first link according to the first link, and replacing part of characters contained in the first link with the identifier of the first link to generate a second link; the identifier of the first link comprises an identifier determined in a random distribution mode, or an identifier determined in a mode of superposing the numerical sequence in the first link; the partial characters include characters in the first link that are located after the domain name;
caching the first link and the second link corresponding to the first link into a database in a key-value pair mode for link registration;
Generating a two-dimensional code based on the second link;
displaying the two-dimensional code and the advertisement information on user equipment; and
generating an advertisement monitoring request based on code scanning operation of the user on the two-dimensional code, wherein the advertisement monitoring request comprises the second link and user operation information;
acquiring the first link based on the second link, and storing the user operation information, the second link and the first link in a key-value pair mode in an associated mode based on the second link;
and monitoring the advertisement information based on the first link and the user operation information.
2. The method of claim 1, wherein generating the first link based on the user basis information, the device information, and the advertising content comprises:
acquiring monitoring information of advertisement information to be displayed; and
generating the first link based on the user basic information, the device information, the monitoring information, and the advertisement content.
3. The method of claim 1, further comprising:
and returning the first link to the user equipment as a redirection instruction.
4. The method of claim 1, wherein advertising information monitoring is based on the first link and the user operation information, further comprising:
Acquiring user basic information and/or equipment information based on the first link to monitor the advertisement information; and/or
Acquiring monitoring information and/or advertisement content based on the first link to monitor the advertisement information; and/or
And acquiring code scanning equipment information and/or trigger time information based on the user operation information to monitor advertisement information.
5. An advertising information monitoring device, comprising:
the advertisement request module is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and equipment information; and
the advertisement information module is used for determining advertisement information to be displayed based on the advertisement display request;
the first link module is used for acquiring the advertisement content of the advertisement information to be displayed and generating a first link based on the user basic information, the equipment information and the advertisement content; the first link includes the user basic information, the device information, and the advertisement content;
the second link module is used for generating an identifier of the first link according to the first link and replacing part of characters contained in the first link with the identifier of the first link to generate a second link; caching the first link and the second link corresponding to the first link into a database in a key-value pair mode for link registration; the identifier of the first link comprises an identifier determined in a random distribution mode, or an identifier determined in a mode of superposing the numerical sequence in the first link; the partial characters include characters in the first link that are located after the domain name;
The two-dimension code module is used for generating a two-dimension code based on the second link;
the display module is used for displaying the two-dimension code and the advertisement information on user equipment;
the monitoring module is used for generating an advertisement monitoring request based on code scanning operation of a user on the two-dimensional code, and the advertisement monitoring request comprises the second link and user operation information;
acquiring the first link based on the second link, and storing the user operation information, the second link and the first link in a key-value pair mode in an associated mode based on the second link;
and monitoring the advertisement information based on the first link and the user operation information.
6. The apparatus of claim 5, wherein the first linking module comprises:
the information unit is used for acquiring monitoring information of the advertisement information to be displayed; and
a generating unit, configured to generate the first link based on the user basic information, the device information, the monitoring information, and the advertisement content.
7. The apparatus of claim 5, wherein the apparatus further comprises:
and the instruction unit is used for returning the first link to the user equipment as a redirection instruction.
8. The apparatus of claim 5, wherein the monitoring module further comprises:
the first monitoring unit is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or
The second monitoring unit is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or
And the third monitoring unit is used for acquiring code scanning equipment information and/or trigger time information based on the user operation information so as to monitor the advertisement information.
9. An advertising information monitoring system, comprising:
the advertisement engine server is used for acquiring an advertisement display request from user equipment, wherein the advertisement display request comprises user basic information and equipment information, determining advertisement information to be displayed based on the advertisement display request, acquiring advertisement content of the advertisement information to be displayed, and generating a first link based on the user basic information, the equipment information and the advertisement content; the first link includes the user basic information, the device information, and the advertisement content;
the link registration server is used for generating an identifier of the first link according to the first link and replacing part of characters contained in the first link with the identifier of the first link to generate a second link; caching the first link and the second link corresponding to the first link into a database in a key-value pair mode for link registration; the identifier of the first link comprises an identifier determined in a random distribution mode, or an identifier determined in a mode of superposing the numerical sequence in the first link; the partial characters include characters in the first link that are located after the domain name;
The user equipment is used for generating a two-dimensional code based on the second link and displaying the two-dimensional code and the advertisement information; and
the advertisement monitoring server is used for generating an advertisement monitoring request based on code scanning operation of the user on the two-dimensional code, and the advertisement monitoring request comprises the second link and user operation information; acquiring the first link based on the second link, and storing the user operation information, the second link and the first link in a key-value pair mode in an associated mode based on the second link; and monitoring the advertisement information based on the first link and the user operation information.
10. The system of claim 9, wherein the advertisement engine server comprises:
the information module is used for acquiring monitoring information of the advertisement information to be displayed; and
a generating module for generating the first link based on the user basic information, the device information and the advertisement content.
11. The system of claim 9, wherein the advertisement monitoring server further comprises:
and the instruction module is used for returning the first link to the user equipment as a redirection instruction.
12. The system of claim 9, wherein the advertisement monitoring server further comprises:
the first monitoring module is used for acquiring user basic information and/or equipment information based on the first link so as to monitor the advertisement information; and/or
The second monitoring module is used for acquiring monitoring information and/or advertisement content based on the first link so as to monitor the advertisement information; and/or
And the third monitoring module is used for acquiring code scanning equipment information and/or trigger time information based on the user operation information so as to monitor the advertisement information.
13. An electronic device, characterized in that the electronic device comprises:
one or more processors;
storage means for storing one or more programs; when executed by one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
14. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 4.
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