CN103559625A - Method and system for monitoring advertising effects - Google Patents
Method and system for monitoring advertising effects Download PDFInfo
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- CN103559625A CN103559625A CN201310446171.2A CN201310446171A CN103559625A CN 103559625 A CN103559625 A CN 103559625A CN 201310446171 A CN201310446171 A CN 201310446171A CN 103559625 A CN103559625 A CN 103559625A
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- 238000012544 monitoring process Methods 0.000 title claims abstract description 181
- 238000000034 method Methods 0.000 title claims abstract description 24
- 230000000694 effects Effects 0.000 title abstract description 10
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- 230000001960 triggered effect Effects 0.000 abstract description 4
- 230000006399 behavior Effects 0.000 abstract 1
- 238000010835 comparative analysis Methods 0.000 description 4
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Abstract
The invention relates to a method for monitoring advertising effects. The method includes the steps that operation behaviors are carried out on advertisements by an APP, a monitoring event is triggered, and first-time monitoring data are reported to a monitoring platform; the monitoring platform stores the first-time monitoring data and sends oriented address information corresponding to the advertisements back to the APP, and the APP conducts advertisement implementation according to the oriented address information corresponding to the advertisements; after the APP completes the advertisement implementation, second-time monitoring data are sent to the monitoring platform through an advertisement platform; the monitoring platform compares and analyzes the first-time monitoring data and the second-time monitoring data. The invention further provides a system for monitoring advertising effects. According to the method and system for monitoring the advertising effects, a new method and system for monitoring advertising effects cannot depend on an embedded SDK for collection.
Description
Technical field
The present invention relates to wireless communication field, relate in particular to a kind of method and system of advertising results monitoring.
Background technology
Effect monitoring refers to implements monitoring and assessment to the effect of certain behavior, and the data that monitor are arranged, and the data by analysis and arrangement are to carry out the assessment of a system, for identical behavior next time provides good reference and reference to this behavior.APP advertisement refers to a kind of novel advertisement form of the application program institute combination of advertisement and third party's smart mobile phone, and the effect in carrying out before advertisement putting, throw in based on this advertisement form, after throwing in is implemented the effect monitoring that monitoring is called as APP advertisement.
At present, the mode that Monitoring Data is collected is normally by embedding SDK (the Software Deve1opment Kit of advertising platform in APP, SDK (Software Development Kit)) collect, because the SDK of different advertising platforms is different, these collect the method for data, the data type of collection all depends on the SDK of platform separately, and some APP that do not embed any SDK want to realize effect monitoring, just must upgrade to APP, cause part be unwilling the to upgrade customer loss of APP, affect commercial audience.
Summary of the invention
The invention provides a kind of method and system of advertising results monitoring, the SDK that makes advertising results monitoring not rely on embedding collects.
A method for advertising results monitoring, is characterized in that, comprising:
APP application is carried out operation behavior to advertisement, triggers monitoring event, reports for the first time Monitoring Data to monitoring platform;
Described monitoring platform is stored described Monitoring Data for the first time, and the corresponding vectoring address of advertisement information is returned to described APP application, and described APP application is carried out advertisement realization according to the corresponding vectoring address of described advertisement information;
Described APP application has been carried out after advertisement realization, and Monitoring Data sends to described monitoring platform through advertising platform for the second time;
Described monitoring platform is analyzed described Monitoring Data for the first time and described Monitoring Data for the second time.
Preferably, described Monitoring Data for the first time comprises monitors operation behavior information for the first time, and monitoring time information, monitors advertisement material information for the first time for the first time, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.
Preferably, described monitoring platform is stored and is specially described monitoring platform and according to described operation behavior information, Monitoring Data is for the first time stored described Monitoring Data for the first time.
Preferably, in described APP application, advertisement is carried out to operation behavior, trigger monitoring event, report for the first time Monitoring Data to before monitoring platform, also comprise that APP application sends ad-request to advertising platform, advertising platform returns to the vectoring address information of advertisement and applies to APP.
A system for advertising results monitoring, is characterized in that, comprising:
APP application, for advertisement is carried out to operation behavior, triggers monitoring event, reports for the first time Monitoring Data to monitoring platform;
Monitoring platform, is connected with described APP application, for described Monitoring Data is for the first time stored, and the corresponding vectoring address of advertisement information is returned to described APP application;
APP application, also for carrying out advertisement realization according to the corresponding vectoring address of described advertisement information, described APP application has been carried out after advertisement realization, and Monitoring Data sends to described monitoring platform through advertising platform for the second time;
Monitoring platform, also for being analyzed described Monitoring Data for the first time and described Monitoring Data for the second time.
Preferably, described Monitoring Data for the first time comprises monitors operation behavior information for the first time, and monitoring time information, monitors advertisement material information for the first time for the first time, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.
Preferably, described monitoring platform is stored and is specially described monitoring platform and according to described operation behavior information, Monitoring Data is for the first time stored described Monitoring Data for the first time.
Preferably, also comprise:
Advertising platform, for receiving the ad-request sending from described APP application, and the vectoring address of returning to advertisement is to described APP application.
The method and system of a kind of advertising results monitoring that the embodiment of the present invention provides, the SDK that new monitoring of the advertisement method and system need not rely on embedding collects, can carry out monitoring of the advertisement to user widely, and by twice Monitoring Data comparative analysis, Monitoring Data can be more just and accurate.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the method for a kind of advertising results monitoring provided by the invention;
Fig. 2 is the schematic flow sheet of another embodiment of the present invention's method of utilizing the monitoring of a kind of advertising results;
Fig. 3 is the structural representation of the system of a kind of advertising results monitoring provided by the invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
The schematic flow sheet of method that refers to a kind of advertising results monitoring of the embodiment of the present invention shown in Fig. 1, comprising:
Step S101:APP application is carried out operation behavior to advertisement, triggers monitoring event, reports for the first time Monitoring Data to monitoring platform.
Step S102: monitoring platform is stored Monitoring Data for the first time, and the corresponding vectoring address of advertisement information is returned to APP application, APP application is carried out advertisement realization according to the corresponding vectoring address of advertisement information.
Concrete, vectoring address information refers to the address arriving after advertisement operation behavior triggers.For example, after advertising display Event triggered, Show Picture, the address of this picture is exactly vectoring address information; Advertisement click events will enter certain webpage after triggering, and this web page address is exactly vectoring address information.APP application, according to the address of picture or webpage, is found this picture or this webpage, reaches advertisement and realizes.
Step S103:APP application has been carried out after advertisement realization, and Monitoring Data sends to monitoring platform through advertising platform for the second time.
Step S104: monitoring platform will be for the first time Monitoring Data and for the second time Monitoring Data be analyzed.
The method of a kind of advertising results monitoring that the embodiment of the present invention provides, the SDK that new monitoring of the advertisement method need not rely on embedding collects, can carry out monitoring of the advertisement to user widely, and by twice Monitoring Data comparative analysis, Monitoring Data can be more just and accurate.
The schematic flow sheet of method that refers to a kind of advertising results monitoring of the embodiment of the present invention shown in Fig. 2, comprising:
Step S201:APP application sends ad-request to advertising platform, and advertising platform returns to the vectoring address information of advertisement and applies to APP.
Concrete, APP application sends 5 ad-request to advertising platform, and advertising platform returns to the vectoring address information of these 5 advertising messages and applies to APP.
Step S202:APP application has had operation behavior to advertisement, has triggered monitoring event, reports for the first time Monitoring Data to monitoring platform.
Concrete, operation behavior is included in APP application carries out advertising display, or clicks the operations such as advertisement in APP application.For convenience, this embodiment is follow-up substitutes operation behavior with the advertisement operation of clicking in APP application.Monitoring Data comprises and monitors for the first time operation behavior information for the first time, and monitoring time information, monitors advertisement material information for the first time for the first time, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.Such as user has clicked APP, apply wherein two advertisements in upper 5 advertisements, the corresponding vectoring address of the advertisement information in Monitoring Data is exactly the vectoring address information of these two advertisements for the first time.
Step S203: monitoring platform is stored Monitoring Data for the first time according to operation behavior information.
Concrete, for example operation behavior information is divided into two kinds of advertising display and ad clicks, on monitoring platform, according to these two kinds different operation behavior information, stores respectively.
Step S204: monitoring platform returns to APP application by the corresponding vectoring address of advertisement information, APP application is carried out advertisement realization according to the corresponding vectoring address of advertisement information.
Concrete, monitoring platform returns to APP application by two vectoring address information of clicking advertisement, and the displaying of advertisement is carried out in APP application according to the vectoring address information of these two click advertisements.
Step S205:APP application has been carried out after advertisement realization, and Monitoring Data for the second time is at that time sent on advertising platform.
Concrete, Monitoring Data comprises and monitors for the second time operation behavior information for the second time, and monitoring time information, monitors advertisement material information for the second time for the second time, for the second time monitor user ' terminal device information.
Step S206: advertising platform is stored Monitoring Data for the second time, and Monitoring Data is transmitted to monitoring platform for the second time.
Step S207: monitoring platform will be for the first time Monitoring Data and for the second time Monitoring Data be analyzed.
Concrete, for example the advertisement material information in Monitoring Data for the first time and the advertisement material information in Monitoring Data are for the second time compared, if identical, prove same advertisement, if different, illustrate that advertisement provides possible wrong.
The method of a kind of advertising results monitoring that the embodiment of the present invention provides, the SDK that new monitoring of the advertisement method need not rely on embedding collects, can carry out monitoring of the advertisement to user widely, and by twice Monitoring Data comparative analysis, Monitoring Data can be more just and accurate.
Refer to the structural representation of a kind of advertising results monitoring system of the embodiment of the present invention shown in Fig. 3,
Comprise:
Concrete, operation behavior is included in APP application carries out advertising display, or clicks the operations such as advertisement in APP application.For convenience, this embodiment is follow-up substitutes operation behavior with the advertisement operation of clicking in APP application.Monitoring Data comprises and monitors for the first time operation behavior information for the first time, and monitoring time information, monitors advertisement material information for the first time for the first time, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.Such as user has clicked APP, apply wherein two advertisements in upper 5 advertisements, the corresponding vectoring address of the advertisement information in Monitoring Data is exactly the vectoring address information of these two advertisements for the first time.
Concrete, monitoring platform 302 is stored Monitoring Data for the first time according to operation behavior information, and for example operation behavior information is divided into two kinds of advertising display and ad clicks, on monitoring platform, according to these two kinds different operation behavior information, stores respectively.
Concrete, monitoring platform returns to APP application by two vectoring address information of clicking advertisement, and the displaying of advertisement is carried out in APP application according to the vectoring address information of these two click advertisements.Monitoring Data comprises and monitors for the second time operation behavior information for the second time, and monitoring time information, monitors advertisement material information for the second time for the second time, for the second time monitor user ' terminal device information.
Concrete, for example the advertisement material information in Monitoring Data for the first time and the advertisement material information in Monitoring Data are for the second time compared, if identical, prove same advertisement, if different, illustrate that advertisement provides possible wrong.
Also comprise, advertising platform 303, for receiving and store from APP application 301 Monitoring Data for the second time that send over, and by this for the second time Monitoring Data be transmitted to monitoring platform 302.
The system of a kind of advertising results monitoring that the embodiment of the present invention provides, the SDK that new monitoring of the advertisement system need not rely on embedding collects, can carry out monitoring of the advertisement to user widely, and by twice Monitoring Data comparative analysis, Monitoring Data can be more just and accurate.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any modifications of doing within the spirit and principles in the present invention, be equal to and replace and improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. a method for advertising results monitoring, is characterized in that, comprising:
APP application is carried out operation behavior to advertisement, triggers monitoring event, reports for the first time Monitoring Data to monitoring platform;
Described monitoring platform is stored described Monitoring Data for the first time, and the corresponding vectoring address of advertisement information is returned to described APP application, and described APP application is carried out advertisement realization according to the corresponding vectoring address of described advertisement information;
Described APP application has been carried out after advertisement realization, and Monitoring Data sends to described monitoring platform through advertising platform for the second time;
Described monitoring platform is analyzed described Monitoring Data for the first time and described Monitoring Data for the second time.
2. the method for claim 1, is characterized in that, described Monitoring Data for the first time comprises monitors operation behavior information for the first time, monitoring time information for the first time, monitor for the first time advertisement material information, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.
3. method as claimed in claim 2, is characterized in that, described monitoring platform is stored and is specially described monitoring platform and according to described operation behavior information, Monitoring Data for the first time stored described Monitoring Data for the first time.
4. the method for claim 1, it is characterized in that, in described APP application, advertisement is carried out to operation behavior, trigger monitoring event, report for the first time Monitoring Data to before monitoring platform, also comprise that APP application sends ad-request to advertising platform, advertising platform returns to the vectoring address information of advertisement and applies to APP.
5. a system for advertising results monitoring, is characterized in that, comprising:
APP application, for advertisement is carried out to operation behavior, triggers monitoring event, reports for the first time Monitoring Data to monitoring platform;
Monitoring platform, is connected with described APP application, for described Monitoring Data is for the first time stored, and the corresponding vectoring address of advertisement information is returned to described APP application;
APP application, also for carrying out advertisement realization according to the corresponding vectoring address of described advertisement information, described APP application has been carried out after advertisement realization, and Monitoring Data sends to described monitoring platform through advertising platform for the second time;
Monitoring platform, also for being analyzed described Monitoring Data for the first time and described Monitoring Data for the second time.
6. system as claimed in claim 5, is characterized in that, described Monitoring Data for the first time comprises monitors operation behavior information for the first time, monitoring time information for the first time, monitor for the first time advertisement material information, monitor user ' terminal device information for the first time, the corresponding vectoring address of advertisement information.
7. system as claimed in claim 6, is characterized in that, described monitoring platform is stored and is specially described monitoring platform and according to described operation behavior information, Monitoring Data for the first time stored described Monitoring Data for the first time.
8. system as claimed in claim 5, is characterized in that, also comprises:
Advertising platform, for receiving the ad-request sending from described APP application, and the vectoring address of returning to advertisement is to described APP application.
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| CN104239557A (en) * | 2014-09-25 | 2014-12-24 | 北京国双科技有限公司 | Method and device for monitoring promoted accounts |
| CN104504587A (en) * | 2014-12-31 | 2015-04-08 | 乐视网信息技术（北京）股份有限公司 | Advertisement monitoring method and device, electronic apparatus |
| CN105338070A (en) * | 2015-10-15 | 2016-02-17 | 精硕世纪科技（北京）有限公司 | Data acquiring method based on advertisement monitoring and system |
| CN109146540A (en) * | 2018-06-29 | 2019-01-04 | 精硕科技（北京）股份有限公司 | Monitoring method, mobile device and the server of the visible exposure of advertisement |
| CN111581079A (en) * | 2020-04-16 | 2020-08-25 | 微梦创科网络科技（中国）有限公司 | Third-party advertisement monitoring method and system based on asynchronous verification |
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| CN111581079A (en) * | 2020-04-16 | 2020-08-25 | 微梦创科网络科技（中国）有限公司 | Third-party advertisement monitoring method and system based on asynchronous verification |
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Denomination of invention: Method and system for monitoring advertising effects Effective date of registration: 20180108 Granted publication date: 20170905 Pledgee: Shenzhen high tech investment and financing Company limited by guarantee Pledgor: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Registration number: 2018990000023 |
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Date of cancellation: 20191203 Granted publication date: 20170905 Pledgee: Shenzhen high tech investment and financing Company limited by guarantee Pledgor: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Registration number: 2018990000023 |