CN109146540A - Monitoring method, mobile device and the server of the visible exposure of advertisement - Google Patents
Monitoring method, mobile device and the server of the visible exposure of advertisement Download PDFInfo
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- CN109146540A CN109146540A CN201810712849.XA CN201810712849A CN109146540A CN 109146540 A CN109146540 A CN 109146540A CN 201810712849 A CN201810712849 A CN 201810712849A CN 109146540 A CN109146540 A CN 109146540A
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Abstract
The embodiment of the present application provides monitoring method, mobile device and the server of a kind of visible exposure of advertisement, this method comprises: if monitoring to be playing targeted advertisements to be monitored in destination application, then at least two broadcast informations of the SDK monitoring objective advertisement in invocation target application program, and save at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements；Further, if monitoring to meet preset without monitoring condition, at least two broadcast informations of targeted advertisements and the corresponding timestamp information of each broadcast information are then sent to server, in order to which server can judge whether targeted advertisements are visible according at least two broadcast informations and the corresponding timestamp information of each broadcast information of mark advertisement；To realize the visible exposure monitoring scheme suitable for advertisement in mobile device end application program.
Description
Technical field
This application involves technical field of advertisement more particularly to a kind of monitoring method of the visible exposure of advertisement, mobile device and
Server.
Background technique
As the continuous development of technology is launched in mobile device and advertisement, various forms of advertisements are largely launched to be set in movement
On the page of standby middle application program, convenient for being presented to user.In order to monitor the dispensing effect of advertisement, advertiser can according to advertisement
Exposure is seen to determine effect that advertisement is watched by user.
In the related technology, whether it is more than preset value by judging the advertisement in webpage in current page residence time, comes
Determine whether advertisement can be seen by the user；If the advertisement in webpage is less than preset value in current page residence time, really
Determine that advertisement is practical to be not seen by the user；If the advertisement in webpage is beaten in current page residence time is greater than preset value, really
Determining advertisement can be seen by the user.
The visible exposure monitoring scheme for the advertisement that the relevant technologies provide is suitable for being based on personal computer (personal
Computer, PC) advertisement in browser is held, how to realize the visible exposure prison suitable for advertisement in mobile device end application program
Survey scheme is a problem to be solved.
Summary of the invention
The embodiment of the present application provides monitoring method, mobile device and the server of a kind of visible exposure of advertisement, realizes suitable
Visible exposure monitoring scheme for advertisement in mobile device end application program.
In a first aspect, the embodiment of the present application provides a kind of monitoring method of the visible exposure of advertisement, comprising:
If monitoring to be playing targeted advertisements to be monitored in destination application, in invocation target application program
Software Development Kit SDK monitors at least two broadcast informations of the targeted advertisements, and saves the targeted advertisements at least
Two broadcast informations and the corresponding timestamp information of each broadcast information；
If monitor to meet it is preset without monitoring condition, by least two broadcast informations of the targeted advertisements and
The corresponding timestamp information of each broadcast information is sent to server.
In one possible implementation, the Software Development Kit SDK monitoring in the invocation target application program
At least two broadcast informations of the targeted advertisements, and save the targeted advertisements at least two broadcast informations and each institute
State the corresponding timestamp information of broadcast information, comprising:
SDK in invocation target application program monitors the broadcast information of the targeted advertisements every the first preset duration, and
Each broadcast information and the corresponding timestamp information of each broadcast information are saved.
In one possible implementation, described by each broadcast information and each broadcast information is corresponding
Timestamp information saved, comprising:
If the target that i-th of broadcast information of the targeted advertisements that i-th monitors is monitored with (i-1)-th time is wide
(i-1)-th broadcast information accused is identical, then saves (i-1)-th broadcast information of the targeted advertisements and (i-1)-th corresponding
Timestamp information, without save the targeted advertisements i-th of broadcast information and corresponding i-th of timestamp information；Wherein,
I is the integer greater than 1.
In one possible implementation, described by least two broadcast informations of the targeted advertisements and each institute
The corresponding timestamp information of broadcast information is stated to be sent to before server, further includes:
According at least two broadcast informations of the targeted advertisements and the corresponding timestamp letter of each broadcast information
Breath judges whether the targeted advertisements are visible.
In one possible implementation, at least two broadcast informations according to the targeted advertisements and each
The corresponding timestamp information of the broadcast information judges whether the targeted advertisements are visible, comprising:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp is judged respectively
Whether the corresponding targeted advertisements of information are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the mesh
It is visible to mark advertisement.
In one possible implementation, described preset to include at least one of the following: the mesh without monitoring condition
The corresponding view object of mark advertisement is that empty, the described targeted advertisements broadcasting terminates, the targeted advertisements are as it can be seen that and the target
Advertisement is invisible and monitoring duration is more than the second preset duration.
In one possible implementation, the broadcast information of the targeted advertisements includes at least one of the following: the mesh
Mark the display position of advertisement, the size of the targeted advertisements, the view level of the targeted advertisements, the targeted advertisements it is transparent
Spend attribute, the hiding attribute of the targeted advertisements and the operation information of the targeted advertisements.
Second aspect, the embodiment of the present application provide a kind of monitoring method of the visible exposure of advertisement, comprising:
Receive at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements；
According at least two broadcast informations of the targeted advertisements and the corresponding timestamp letter of each broadcast information
Breath judges whether the targeted advertisements are visible.
In one possible implementation, at least two broadcast informations according to the targeted advertisements and each
The corresponding timestamp information of the broadcast information judges whether the targeted advertisements are visible, comprising:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp is judged respectively
Whether the corresponding targeted advertisements of information are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the mesh
It is visible to mark advertisement.
In one possible implementation, the broadcast information of the targeted advertisements includes at least one of the following: the mesh
Mark the display position of advertisement, the size of the targeted advertisements, the view level of the targeted advertisements, the targeted advertisements it is transparent
Spend attribute, the hiding attribute of the targeted advertisements and the operation information of the targeted advertisements.
The third aspect, the embodiment of the present application provide a kind of mobile device, comprising:
Calling module, if calling mesh for monitoring to be playing targeted advertisements to be monitored in destination application
Software Development Kit SDK in mark application program monitors at least two broadcast informations of the targeted advertisements；
Preserving module, for saving at least two broadcast informations and each broadcast information pair of the targeted advertisements
The timestamp information answered；
Sending module, if preset without monitoring condition for monitoring to meet, by least the two of the targeted advertisements
A broadcast information and the corresponding timestamp information of each broadcast information are sent to server.
Fourth aspect, the embodiment of the present application provide a kind of server, comprising:
Receiving module, at least two broadcast informations and each broadcast information for receiving targeted advertisements are corresponding
Timestamp information；
Judgment module, at least two broadcast informations and each broadcast information pair according to the targeted advertisements
The timestamp information answered judges whether the targeted advertisements are visible.
In the monitoring method of the visible exposure of advertisement provided by the present application, mobile device and server, if by monitoring mesh
Targeted advertisements to be monitored are playing in mark application program, then the software development work in mobile device invocation target application program
At least two broadcast informations of tool packet SDK monitoring objective advertisement, and save at least two broadcast informations of targeted advertisements and every
The corresponding timestamp information of a broadcast information；Further, if monitoring to meet preset without monitoring condition, mobile device
At least two broadcast informations of targeted advertisements and the corresponding timestamp information of each broadcast information are sent to server；Into one
Step ground, server receive at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements, and
Judge that targeted advertisements are according at least two broadcast informations of targeted advertisements and the corresponding timestamp information of each broadcast information
It is no visible；To realize the visible exposure monitoring scheme suitable for advertisement in mobile device end application program.
Detailed description of the invention
Fig. 1 is application scenarios schematic diagram provided by the embodiments of the present application；
Fig. 2 is the flow diagram of the monitoring method for the visible exposure of advertisement that one embodiment of the application provides；
Fig. 3 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides；
Fig. 4 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides；
Fig. 5 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides；
Fig. 6 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides；
Fig. 7 is the structural schematic diagram for the mobile device that one embodiment of the application provides；
Fig. 8 is the structural schematic diagram for the mobile device that another embodiment of the application provides；
Fig. 9 is the structural schematic diagram for the server that one embodiment of the application provides；
Figure 10 is the structural schematic diagram for the server that another embodiment of the application provides.
Specific embodiment
Firstly, application scenarios involved in the embodiment of the present application and part vocabulary are introduced.
Fig. 1 is application scenarios schematic diagram provided by the embodiments of the present application.As shown in Figure 1, including mobile device and service
Device.It certainly, can also include other equipment in application scenarios schematic diagram provided by the embodiments of the present application, it is right in the embodiment of the present application
This and with no restriction.
It should be noted that monitoring method, mobile device and the service of the visible exposure of advertisement provided by the embodiments of the present application
Device can also be applicable in other application scene, and the embodiment of the present application is to this and with no restriction.
Server involved in the embodiment of the present application can be monitoring of the advertisement server, certainly can also be other types of
Server, in the embodiment of the present application to this and with no restriction.
Mobile device involved in the embodiment of the present application can include but is not limited to any one of following: mobile phone, tablet computer
With the equipment such as personal digital assistant.
Visible exposure involved in the embodiment of the present application is that one kind can accurately reflect that an advertisement is really seen by user
To the index of (i.e. advertisement exposure).By visible exposure, so that advertiser possesses more scientific method, can clearly understand
Its advertisement is truly transmitted to consumer's how many times.
Involved in the embodiment of the present application it is preset without monitor condition can include but is not limited to it is at least one of following: mesh
The corresponding view object of mark advertisement is sky, targeted advertisements broadcasting terminates, targeted advertisements are as it can be seen that and targeted advertisements are invisible
And monitoring duration is more than the second preset duration.
The broadcast information of targeted advertisements involved in the embodiment of the present application can include but is not limited at least one of following: mesh
Mark the display position of advertisement, the size of targeted advertisements, the view level of targeted advertisements, the transparency property of targeted advertisements, target
Hiding attribute, the operation information of targeted advertisements and the displaying information on screen of mobile device of advertisement.
The view level of targeted advertisements involved in the embodiment of the present application can include but is not limited to any one of following: non-top
Layer and top layer.Illustratively, if the view level of targeted advertisements some timestamp information corresponding time be non-top layer, really
The fixed corresponding targeted advertisements of the timestamp information are invisible.
The transparency property of targeted advertisements involved in the embodiment of the present application can include but is not limited to any one of following: thoroughly
It is bright and nontransparent.Illustratively, if the transparency property of targeted advertisements some timestamp information corresponding time be it is transparent,
Determine that the corresponding targeted advertisements of the timestamp information are invisible.
The hiding attribute of targeted advertisements involved in the embodiment of the present application can include but is not limited to any one of following: hide
With it is non-concealed.Illustratively, if the hiding attribute of targeted advertisements in some timestamp information corresponding time is hiding, it is determined that
The corresponding targeted advertisements of the timestamp information are invisible.
The operation information of targeted advertisements involved in the embodiment of the present application can include but is not limited to any one of following: foreground
Operation and running background.Illustratively, if the operation information of targeted advertisements some timestamp information corresponding time be backstage
Operation, it is determined that the corresponding targeted advertisements of the timestamp information are invisible.
The displaying information on screen of mobile device involved in the embodiment of the present application can include but is not limited to any one of following:
Bright screen state and dark screen state.Illustratively, if the displaying information on screen of mobile device is when some timestamp information is corresponding
Between be dark screen state, it is determined that the corresponding targeted advertisements of the timestamp information be it is invisible.
The corresponding timestamp information of any broadcast information involved in the embodiment of the present application is used to indicate: monitoring broadcasting letter
The corresponding temporal information of breath.
Number " first " and " second " in the embodiment of the present application etc. are to be used to distinguish similar objects, without being used for
The specific sequence of description or precedence should not constitute any restriction to the embodiment of the present application.
How the technical solution of the application and the technical solution of the application are solved with specifically embodiment below above-mentioned
Technical problem is described in detail.These specific embodiments can be combined with each other below, for the same or similar concept
Or process may repeat no more in certain embodiments.
Fig. 2 is the flow diagram of the monitoring method for the visible exposure of advertisement that one embodiment of the application provides.The application is real
It applies in example and the implementation of mobile device side is introduced.As shown in Fig. 2, the method for the embodiment of the present application may include:
If step S201, monitoring to be playing targeted advertisements to be monitored in destination application, invocation target is answered
With at least two broadcast informations of the Software Development Kit SDK monitoring objective advertisement in program, and save targeted advertisements extremely
Few two broadcast informations and the corresponding timestamp information of each broadcast information.
In this step, if monitoring to be playing targeted advertisements to be monitored in destination application, invocation target is answered
With at least two of Software Development Kit (software development kit, SDK) monitoring objective advertisement in program
Broadcast information, and at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements are saved, with
It is sent to server convenient for the broadcast information and corresponding timestamp information of the subsequent targeted advertisements by preservation, so that server
Can judge whether targeted advertisements are visible according to the broadcast information and corresponding timestamp information of mark advertisement.Optionally, target
The broadcast information of advertisement can include but is not limited at least one of following: the display positions of targeted advertisements, targeted advertisements size,
The operation of the view level of targeted advertisements, the transparency property of targeted advertisements, the hiding attribute of targeted advertisements and targeted advertisements is believed
Breath.
Optionally, the identification information and target application of targeted advertisements to be monitored can be previously provided in mobile device
The identification information of program, in order to which mobile device is monitoring to be playing targeted advertisements to be monitored in destination application
When, then the broadcast information of the SDK monitoring objective advertisement in invocation target application program.
Illustratively, if monitoring to be playing targeted advertisements to be monitored in destination application, invocation target is answered
With the SDK in program, every the broadcast information of the first preset duration monitoring objective advertisement, and by each broadcast information and each
The corresponding timestamp information of broadcast information is saved；Optionally, the first preset duration can be 100ms, can also be certainly
Other numerical value, in the embodiment of the present application to this and with no restriction.It optionally, can be respectively by each broadcasting in the embodiment of the present application
Information and its corresponding timestamp information group are combined into corresponding timeslice information and are saved；For example, can be by broadcast information 1
And corresponding 1 group of timestamp information be combined into timeslice information 1, be combined into broadcast information 2 and 2 groups of corresponding timestamp information
Timeslice information 2 ..., and so on, save at least two timeslice information.
Illustratively, the mark of targeted advertisements to be monitored can be previously provided in the destination application in mobile device
Know information, the destination application in mobile device monitors to be playing mesh to be monitored according to the identification information of targeted advertisements
When marking advertisement, then by calling SDK interface (to can include but is not limited to the relevant information of targeted advertisements: the mark of targeted advertisements
Know the identification information and the corresponding view of targeted advertisements (view) object of information, destination application) SDK is passed to, so as to
In the broadcast information of SDK monitoring objective advertisement.Further, SDK can start according to the relevant information of the targeted advertisements of acquisition
The broadcast information of monitoring objective advertisement；For example, a timer can be set in SDK, (time-count cycle of such as timer is first pre-
If duration), to realize the broadcast information every the first preset duration monitoring objective advertisement, and by each broadcast information and each
The corresponding timestamp information of broadcast information is saved.
Optionally, SDK can be generated the first exposure monitoring information and be placed on after receiving the relevant information of targeted advertisements
Data monitoring queue etc. is to be reported.Optionally, SDK can also generate visible exposure monitoring mark (for unique identification exposure prison
Measurement information, such as the targeted advertisements and/or the information such as destination application of monitoring).
First exposure monitoring information involved in the embodiment of the present application is used to record the exposure frequency of targeted advertisements；It is optional
Ground, the first exposure monitoring information may include that (for example, can include but is not limited to: target to be monitored is wide for exposure request information
The identification information of announcement and the identification information of destination application)；It certainly can also include other information, it is right in the embodiment of the present application
This and with no restriction.
In view of the broadcast information of targeted advertisements may be relatively more, in order to save storage resource, optionally, the application is implemented
In example, if i-th (i is greater than 1 integer) a broadcast information for the targeted advertisements that i-th monitors is monitored with (i-1)-th time
(i-1)-th broadcast information of targeted advertisements is identical, then saves (i-1)-th broadcast information and corresponding (i-1)-th of targeted advertisements
A timestamp information, without save targeted advertisements i-th of broadcast information and corresponding i-th of timestamp information.It needs
It is bright, default the 1st broadcast information, the 1st broadcast information corresponding 1st time of the 1st targeted advertisements monitored
The broadcast information for the targeted advertisements that stamp information, last monitor and corresponding timestamp information can save, and sentence in order to subsequent
The information display time of disconnected targeted advertisements；For example, can be according to the last one preservation or monitoring timestamp information and the 1st
The difference of timestamp information can determine the displaying duration of targeted advertisements.
Illustratively, SDK monitors the broadcast information of targeted advertisements every the first preset duration, will successively monitor
The broadcast information of each targeted advertisements and the corresponding timestamp information of each broadcast information are saved.In order to save storage money
Source, in the present embodiment, the 1st broadcast information that SDK can monitor the 1st time and corresponding 1st timestamp information into
Row saves；If the broadcast information of the subsequent adjacent targeted advertisements monitored twice is identical, save what the former was monitored
The broadcast information of targeted advertisements and corresponding timestamp information, the broadcasting without saving the targeted advertisements that the latter is monitored are believed
Breath and corresponding timestamp information.
The achievable mode of the broadcast information of SDK monitoring objective advertisement is introduced in the following embodiment parts of the application:
1) illustratively, SDK can pass through the first application programming interface of operating system in calling mobile device
The size and the corresponding view of targeted advertisements of (application programming interface, API) acquisition targeted advertisements
Position of the object relative to the screen coordinate system of mobile device, that is, monitor the display position of targeted advertisements.
2) illustratively, SDK can be by calling the 2nd API of operating system in mobile device to obtain the view of targeted advertisements
The hiding attribute of figure layer grade, the transparency property of targeted advertisements and targeted advertisements.
3) illustratively, SDK can be by calling the 3rd API of operating system in mobile device to obtain the fortune of targeted advertisements
The displaying information on screen of row information and mobile device.
Certainly, SDK can also be by the broadcast information of other achievable mode monitoring objective advertisements, in the embodiment of the present application
To this and with no restriction.
If step S202, monitoring to meet preset without monitoring condition, at least two of targeted advertisements are played and is believed
Breath and the corresponding timestamp information of each broadcast information are sent to server.
In this step, during the broadcast information of the SDK monitoring objective advertisement in invocation target application program, if monitoring
Preset without monitoring condition to meeting, then mobile device (such as SDK in mobile device in destination application) stops prison
Survey and save the relevant operations such as broadcast information of targeted advertisements, and by least two broadcast informations of the targeted advertisements saved
And the corresponding timestamp information of each broadcast information is sent to server, in order to which server can be according to mark advertisement at least
Two broadcast informations and the corresponding timestamp information of each broadcast information judge whether targeted advertisements are visible；If not monitoring
Meet preset without monitoring condition, then continues to execute step S201.Optionally, it is preset without monitor condition may include but
Be not limited at least one of following: the corresponding view object of targeted advertisements terminates for the broadcasting of empty and targeted advertisements.
Illustratively, the mesh that mobile device (such as SDK in mobile device in destination application) can will save
Mark advertisement at least two broadcast informations and the corresponding timestamp information of each broadcast information (or at least two timeslices letter
Breath) it is combined into one group of time sheet data, and this group of time sheet data, the first exposure monitoring information and visible exposure monitoring are marked
Knowledge etc. is uploaded to server together.
Illustratively, SDK can be by this group of time sheet data and visible exposure monitoring identification string in the first exposure monitoring letter
To form the second exposure monitoring information after breath, so that the second exposure monitoring information is reported to server.For example, the second exposure prison
Measurement information can carry in hypertext transfer protocol (hyper text transfer protocol, HTTP) request message,
Certainly it can also carry in other message, in the embodiment of the present application to this and with no restriction.
Second exposure monitoring information involved in the embodiment of the present application is for judging the corresponding mesh of the first exposure monitoring information
Whether visible mark advertisement.
In the embodiment of the present application, if monitoring to be playing targeted advertisements to be monitored in destination application, call
At least two broadcast informations of the Software Development Kit SDK monitoring objective advertisement in destination application, and it is wide to save target
At least two broadcast informations and the corresponding timestamp information of each broadcast information accused；Further, if monitoring to meet pre-
If without monitoring condition, then at least two broadcast informations of targeted advertisements and the corresponding timestamp of each broadcast information are believed
Breath is sent to server, in order to which server can be according at least two broadcast informations and each broadcast information pair of mark advertisement
The timestamp information answered judges whether targeted advertisements are visible；To realize suitable for advertisement in mobile device end application program
It can be seen that exposure monitoring scheme.
Fig. 3 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides.Above-mentioned
On the basis of example, in the embodiment of the present application, it is sent to by the broadcast information of targeted advertisements and corresponding timestamp information
Before server, whether mobile device also judges targeted advertisements visible.As shown in figure 3, before above-mentioned steps S202, this Shen
Please the method for embodiment can also include:
Step S203, believed according at least two broadcast informations of targeted advertisements and the corresponding timestamp of each broadcast information
Breath judges whether targeted advertisements are visible.
In the present embodiment, by the broadcast information of targeted advertisements and corresponding timestamp information be sent to server it
Before, mobile device (such as SDK in mobile device in destination application) can also be broadcast according at least two of targeted advertisements
It puts information and whether the corresponding timestamp information of each broadcast information judges targeted advertisements as it can be seen that in order to monitor target
Advertisement be as it can be seen that and/or, targeted advertisements be it is invisible and monitoring duration be more than the second preset duration when, it is determined that also comply with pre-
If without monitor condition (such as it is preset without monitor condition can also include: targeted advertisements be as it can be seen that and/or, targeted advertisements
It is more than the second preset duration for invisible and monitoring duration).
Illustratively, according to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp is judged respectively
Whether the corresponding targeted advertisements of information are visible；If the corresponding targeted advertisements of the continuous timestamp information of preset quantity as it can be seen that
Then determine that targeted advertisements are visible.
In the present embodiment, mobile device (such as SDK in mobile device in destination application) can according to it is each when
Between the corresponding targeted advertisements of stamp information broadcast information, judge that the corresponding targeted advertisements of each timestamp information whether may be used respectively
See.Illustratively, 1) if in the broadcast information of the corresponding targeted advertisements of any time stamp information including the view layer of targeted advertisements
Grade, and the view level of targeted advertisements is non-top layer, then can directly determine that the corresponding targeted advertisements of the timestamp information are not
It can be seen that；If display position, targeted advertisements in the broadcast information of the corresponding targeted advertisements of the timestamp information including targeted advertisements
Size and targeted advertisements view level, and the view level of targeted advertisements is top layer, then can be according to the aobvious of targeted advertisements
Show that the size of position and targeted advertisements determines that targeted advertisements show the flat-profile view in screen, and according to flat-profile view and mesh
Mark advertisement size determine flat-profile view ratio, if flat-profile view ratio be greater than or equal to flat-profile view compare threshold value, it is determined that this when
Between the corresponding targeted advertisements of stamp information be as it can be seen that if flat-profile view ratio is less than flat-profile view and compares threshold value, it is determined that timestamp letter
It is invisible for ceasing corresponding targeted advertisements.
If 2) transparency property including targeted advertisements in the broadcast information of the corresponding targeted advertisements of any time stamp information,
And the transparency property of targeted advertisements be it is transparent, then can directly determine the corresponding targeted advertisements of the timestamp information be can not
See；If in the broadcast information of the corresponding targeted advertisements of the timestamp information including the display position of targeted advertisements, targeted advertisements
The transparency property of size and targeted advertisements, and the transparency property of targeted advertisements be it is nontransparent, then can be according to targeted advertisements
Display position and the sizes of targeted advertisements determine that targeted advertisements show flat-profile view in screen, and according to flat-profile view
Flat-profile view ratio is determined with the size of targeted advertisements, if flat-profile view ratio is greater than or equal to flat-profile view and compares threshold value, it is determined that
The corresponding targeted advertisements of the timestamp information are as it can be seen that if flat-profile view ratio is less than flat-profile view and compares threshold value, it is determined that the time
It is invisible for stabbing the corresponding targeted advertisements of information.
If 3) the hiding attribute including targeted advertisements in the broadcast information of the corresponding targeted advertisements of any time stamp information, and
The hiding attribute of targeted advertisements be it is hiding, then can directly determine the corresponding targeted advertisements of the timestamp information be it is invisible；If
In the broadcast information of the corresponding targeted advertisements of the timestamp information including the display positions of targeted advertisements, targeted advertisements size and
The hiding attribute of targeted advertisements, and the hiding attribute of targeted advertisements be it is non-concealed, then can be according to the display position of targeted advertisements
Determine that targeted advertisements show the flat-profile view in screen with the size of targeted advertisements, and according to flat-profile view and targeted advertisements
Size determine flat-profile view ratio, if flat-profile view ratio be greater than or equal to flat-profile view compare threshold value, it is determined that the timestamp letter
Ceasing corresponding targeted advertisements is as it can be seen that if flat-profile view ratio is less than flat-profile view and compares threshold value, it is determined that the timestamp information is corresponding
Targeted advertisements be it is invisible.
If 4) the operation information including targeted advertisements in the broadcast information of the corresponding targeted advertisements of any time stamp information, and
The operation information of targeted advertisements be running background, then can directly determine the corresponding targeted advertisements of the timestamp information be can not
See；If in the broadcast information of the corresponding targeted advertisements of the timestamp information including the display position of targeted advertisements, targeted advertisements
The operation information of size and targeted advertisements, and the operation information of targeted advertisements is front stage operation, then it can be according to targeted advertisements
The size of display position and targeted advertisements determines that targeted advertisements show flat-profile view in screen, and according to flat-profile view with
The size of targeted advertisements determines flat-profile view ratio, if flat-profile view ratio is greater than or equal to flat-profile view and compares threshold value, it is determined that should
The corresponding targeted advertisements of timestamp information are as it can be seen that if flat-profile view ratio is less than flat-profile view and compares threshold value, it is determined that the timestamp
The corresponding targeted advertisements of information are invisible.
5) if the screen including mobile device shows letter in the broadcast information of the corresponding targeted advertisements of any time stamp information
Breath, and the displaying information on screen of mobile device is dark screen state, then can directly determine that the corresponding target of the timestamp information is wide
It is invisible for accusing；If display position, mesh in the broadcast information of the corresponding targeted advertisements of the timestamp information including targeted advertisements
The size of advertisement and the displaying information on screen of mobile device are marked, and the displaying information on screen of mobile device is bright screen state, then may be used
To determine that targeted advertisements show the flat-profile view in screen according to the display position of targeted advertisements and the size of targeted advertisements,
And flat-profile view ratio is determined according to the size of flat-profile view and targeted advertisements, if flat-profile view ratio is greater than or equal to flat-profile view
Compare threshold value, it is determined that the corresponding targeted advertisements of the timestamp information be as it can be seen that if flat-profile view ratio is less than flat-profile view than threshold value,
Then determine that the corresponding targeted advertisements of the timestamp information are invisible.
It should be noted that if including targeted advertisements in the broadcast information of the corresponding targeted advertisements of any time stamp information
If view level and the view level of targeted advertisements are in the broadcast information of non-top layer, the corresponding targeted advertisements of the timestamp information
If the transparency property of transparency property and targeted advertisements including targeted advertisements is transparent, the corresponding target of the timestamp information
If the hiding attribute in the broadcast information of advertisement including targeted advertisements is while the hiding attribute of targeted advertisements is the hiding, timestamp
After the operation information of operation information and targeted advertisements in the broadcast information of the corresponding targeted advertisements of information including targeted advertisements is
Platform operation, and if including the displaying information on screen of mobile device in the broadcast information of the corresponding targeted advertisements of the timestamp information
And the displaying information on screen of mobile device is to meet at least one in dark screen state, then can directly determine the timestamp information pair
The targeted advertisements answered are invisible.
In conclusion according to the broadcast information of the corresponding targeted advertisements of each timestamp information in the embodiment of the present application, it can
Accurately to judge the corresponding targeted advertisements of each timestamp information whether as it can be seen that so as to improve targeted advertisements respectively
It can be seen that the accuracy of exposure monitoring.
It should be noted that flat-profile view involved in the present embodiment can be default in SDK than threshold value (such as 50%)
, or can pass to SDK's by SDK interface for the destination application in mobile device；It is, of course, also possible to pass through it
Its set-up mode, in the embodiment of the present application to this and with no restriction.
Further, it (optionally, is preset if the corresponding targeted advertisements of the continuous timestamp information of preset quantity are visible
Maximum duration interval corresponding to the continuous timestamp information of quantity is greater than or equal to SEE time threshold value), it is determined that target
Advertisement is visible.For example, it is assumed that the corresponding time of timestamp information 1 be 1s, the corresponding time of timestamp information 2 be 2s and
The corresponding time of timestamp information 3 is 3s, then is divided between maximum duration corresponding to timestamp information 1- timestamp information 3
2s。
Optionally, for picture category targeted advertisements, then, it is seen that time threshold can be equal to first time threshold (such as 1s)；
For video class targeted advertisements, then, it is seen that time threshold can be equal to second time threshold (such as 2s).
It should be noted that SEE time threshold value involved in the present embodiment can be preset in SDK, or can be
Destination application in mobile device passes to SDK's by SDK interface；It is, of course, also possible to by other set-up modes, this
Apply in embodiment to this and with no restriction.
In the embodiment of the present application, by the way that the broadcast information of targeted advertisements and corresponding timestamp information are being sent to clothes
It is engaged in front of device, judges mesh according at least two broadcast informations of targeted advertisements and the corresponding timestamp information of each broadcast information
Mark advertisement whether as it can be seen that in order to monitor targeted advertisements be as it can be seen that and/or, targeted advertisements be it is invisible and monitoring duration
When more than the second preset duration, it is determined that also comply with it is preset without monitoring condition, so that at least two of targeted advertisements be broadcast
It puts information and the corresponding timestamp information of each broadcast information is sent to server, in order to which server can be according to mark advertisement
At least two broadcast informations and the corresponding timestamp information of each broadcast information judge whether targeted advertisements visible；To real
The visible exposure monitoring scheme suitable for advertisement in mobile device end application program is showed.
Fig. 4 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides.Above-mentioned
On the basis of example, the implementation of server side is introduced in the embodiment of the present application.As shown in figure 4, the application is implemented
Example method may include:
Step S401, at least two broadcast informations and the corresponding timestamp letter of each broadcast information of targeted advertisements are received
Breath.
In the embodiment of the present application, server can receive mobile device monitor to meet it is preset without when monitoring condition
At least two broadcast informations and the corresponding timestamp information of each broadcast information of transmitted targeted advertisements.Optionally, mesh
Mark at least two broadcast informations and the corresponding timestamp information of each broadcast information of advertisement are as follows: mobile device is monitoring to accord with
Close preset without before monitoring condition, the targeted advertisements monitored by the SDK in invocation target application program are at least
Two broadcast informations and the corresponding timestamp information of each broadcast information.
Optionally, the broadcast information of targeted advertisements includes but is not limited at least one of following: the display position of targeted advertisements,
The sizes of targeted advertisements, the view level of targeted advertisements, the transparency property of targeted advertisements, targeted advertisements hiding attribute and mesh
Mark the operation information of advertisement.
Specifically, about at least two broadcast informations of targeted advertisements and the corresponding timestamp information of each broadcast information
Content, can be with reference to the related content in above-mentioned embodiment illustrated in fig. 2, details are not described herein again.
Step S402, believed according at least two broadcast informations of targeted advertisements and the corresponding timestamp of each broadcast information
Breath judges whether targeted advertisements are visible.
In this step, server can be corresponding according at least two broadcast informations of targeted advertisements and each broadcast information
Timestamp information judge targeted advertisements whether as it can be seen that in order to which further targeted advertisements can also be generated according to judging result
It can be seen that exposure display diagram or displaying table.
Specifically, at least two broadcast informations and each broadcast information corresponding time of the server according to targeted advertisements
Stamp information judges the whether visible achievable mode of targeted advertisements, can refer in above-mentioned embodiment illustrated in fig. 3 about step
The related content of S203, details are not described herein again.
In the embodiment of the present application, by receiving at least two broadcast informations of the targeted advertisements that mobile device is sent and every
The corresponding timestamp information of a broadcast information；Further, it is broadcast according at least two broadcast informations of targeted advertisements and each
Put the corresponding timestamp information of information judges whether targeted advertisements are visible；To realize suitable for mobile device end application program
The visible exposure monitoring scheme of interior advertisement.
Fig. 5 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides.Above-mentioned
Combined on the basis of example, in the embodiment of the present application mobile device side and server side to the monitoring method of the visible exposure of advertisement into
Row is introduced.As shown in figure 5, the method for the embodiment of the present application may include:
If step S501, monitoring to be playing targeted advertisements to be monitored in destination application, invocation target is answered
With at least two broadcast informations of the Software Development Kit SDK monitoring objective advertisement in program, and save targeted advertisements extremely
Few two broadcast informations and the corresponding timestamp information of each broadcast information.
If step S502, monitoring to meet preset without monitoring condition, at least two of targeted advertisements are played and is believed
Breath and the corresponding timestamp information of each broadcast information are sent to server.
Step S503, at least two broadcast informations and the corresponding timestamp letter of each broadcast information of targeted advertisements are received
Breath.
Step S504, believed according at least two broadcast informations of targeted advertisements and the corresponding timestamp of each broadcast information
Breath judges whether targeted advertisements are visible.
Specifically, the achievable mode of each step can be with reference in the application the various embodiments described above in the embodiment of the present application
Related content, details are not described herein again.
In the embodiment of the present application, if monitoring to be playing targeted advertisements to be monitored in destination application, move
At least two broadcast informations of the Software Development Kit SDK monitoring objective advertisement in equipment calls destination application, and protect
Deposit at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements；Further, if monitoring
Preset without monitoring condition to meeting, then mobile device believes at least two broadcast informations of targeted advertisements and each broadcasting
It ceases corresponding timestamp information and is sent to server；Further, server receives at least two broadcast informations of targeted advertisements
And the corresponding timestamp information of each broadcast information, and according at least two broadcast informations and each broadcasting of targeted advertisements
The corresponding timestamp information of information judges whether targeted advertisements are visible；To realize suitable in mobile device end application program
The visible exposure monitoring scheme of advertisement.
Fig. 6 is the flow diagram of the monitoring method for the visible exposure of advertisement that another embodiment of the application provides.Above-mentioned
Combined on the basis of example, in the embodiment of the present application mobile device side and server side to the monitoring method of the visible exposure of advertisement into
Row is introduced.As shown in fig. 6, the method for the embodiment of the present application may include:
If destination application step S601, in mobile device monitors to be playing targeted advertisements to be monitored,
Destination application calls SDK interface that the relevant information of targeted advertisements is passed to SDK.
Optionally, the relevant information of targeted advertisements can include but is not limited to: the identification information of targeted advertisements, target application
Corresponding view object of identification information and targeted advertisements of program etc..
Step S602, SDK generates the first exposure monitoring information, and the first exposure monitoring information is stored in data monitoring team
Column.
Step S603, SDK monitors whether to meet preset without monitoring condition.
If not meeting preset without monitoring condition, step S604 is continued to execute；If meeting preset without monitoring item
Part thens follow the steps S605.
Step S604, at least two broadcast informations of SDK monitoring objective advertisement, and by least two broadcastings of targeted advertisements
Information and the corresponding timestamp information of each broadcast information are stored in data monitoring queue.
Step S605, the information stored in data monitoring queue is all sent to server by SDK.
Step S606, server judges whether targeted advertisements are visible according to the information that SDK is sent.
Specifically, the achievable mode of each step can be with reference in the application the various embodiments described above in the embodiment of the present application
Related content, details are not described herein again.
It should be noted that one with ordinary skill in the art would appreciate that in the various embodiments of the application, it is above-mentioned each
The size of the serial number of process is not meant that the order of the execution order, and the execution sequence of each process should be with its function and internal logic
It determines, the implementation process without coping with the embodiment of the present application constitutes any restriction.
Fig. 7 is the structural schematic diagram for the mobile device that one embodiment of the application provides.As shown in fig. 7, the present embodiment provides
Mobile device 70 may include: calling module 701, preserving module 702 and sending module 703.
Wherein, calling module 701, if for monitoring to be playing targeted advertisements to be monitored in destination application,
Then the Software Development Kit SDK in invocation target application program monitors at least two broadcast informations of the targeted advertisements；
Preserving module 702, at least two broadcast informations and each broadcasting for saving the targeted advertisements are believed
Cease corresponding timestamp information；
Sending module 703, if preset without monitoring condition for monitoring to meet, at least by the targeted advertisements
Two broadcast informations and the corresponding timestamp information of each broadcast information are sent to server.
Optionally, calling module 701 is specifically used for: the SDK in invocation target application program, supervises every the first preset duration
Survey the broadcast information of the targeted advertisements；
Accordingly, preserving module 702 is specifically used for: each broadcast information and each broadcast information is corresponding
Timestamp information saved.
Optionally, preserving module 702 is specifically used for:
If the target that i-th of broadcast information of the targeted advertisements that i-th monitors is monitored with (i-1)-th time is wide
(i-1)-th broadcast information accused is identical, then deletes (i-1)-th broadcast information of the targeted advertisements and (i-1)-th corresponding
Timestamp information, and save the targeted advertisements i-th of broadcast information and corresponding i-th of timestamp information；Wherein, i
For the integer greater than 1.
Optionally, mobile device 70 can also include:
Judgment module, at least two broadcast informations and each broadcast information pair according to the targeted advertisements
The timestamp information answered judges whether the targeted advertisements are visible.
Optionally, judgment module is specifically used for:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp is judged respectively
Whether the corresponding targeted advertisements of information are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the mesh
It is visible to mark advertisement.
Optionally, described preset to include at least one of the following: the corresponding view of the targeted advertisements without monitoring condition
Object is that empty, the described targeted advertisements broadcasting terminates, the targeted advertisements are as it can be seen that and the targeted advertisements are invisible and prison
Surveying duration is more than the second preset duration.
Optionally, the broadcast information of the targeted advertisements include at least one of the following: the targeted advertisements display position,
The size of the targeted advertisements, the view level of the targeted advertisements, the transparency property of the targeted advertisements, the target are wide
The operation information of the hiding attribute and the targeted advertisements accused.
The mobile device of the present embodiment can be used for executing the monitoring method embodiment of the visible exposure of the above-mentioned advertisement of the application
In corresponding technical solution, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
Fig. 8 is the structural schematic diagram for the mobile device that another embodiment of the application provides.As shown in figure 8, the present embodiment mentions
The mobile device 80 of confession may include: processor 801 and memory 802；
Wherein, for storing instruction, processor 801 is used to execute the instruction of the storage of memory 802 to memory 802, works as place
When managing the instruction that the execution memory 802 of device 801 stores, mobile device 80 is used to execute the prison of the visible exposure of the above-mentioned advertisement of the application
The corresponding technical solution in embodiment of the method is surveyed, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
The embodiment of the present application also provides a kind of computer readable storage medium, and finger is stored in computer readable storage medium
It enables, when run on a computer, so that computer executes the monitoring method embodiment of the visible exposure of the above-mentioned advertisement of the application
In technical solution about mobile device, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
Fig. 9 is the structural schematic diagram for the server that one embodiment of the application provides.As shown in figure 9, provided in this embodiment
Server 90 may include: receiving module 901 and judgment module 902.
Wherein, receiving module 901, at least two broadcast informations and each broadcasting for receiving targeted advertisements are believed
Cease corresponding timestamp information；
Judgment module 902, for being believed according at least two broadcast informations and each broadcasting of the targeted advertisements
It ceases corresponding timestamp information and judges whether the targeted advertisements are visible.
Optionally, judgment module 902 is specifically used for:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp is judged respectively
Whether the corresponding targeted advertisements of information are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the mesh
It is visible to mark advertisement.
Optionally, the broadcast information of the targeted advertisements include at least one of the following: the targeted advertisements display position,
The size of the targeted advertisements, the view level of the targeted advertisements, the transparency property of the targeted advertisements, the target are wide
The operation information of the hiding attribute and the targeted advertisements accused.
The server of the present embodiment can be used for executing the monitoring method embodiment of the visible exposure of the above-mentioned advertisement of the application
Corresponding technical solution, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
Figure 10 is the structural schematic diagram for the server that another embodiment of the application provides.As shown in Figure 10, the present embodiment mentions
The server 100 of confession may include: processor 1001 and memory 1002；
Wherein, for storing instruction, processor 1001 is used to execute the instruction of the storage of memory 1002 to memory 1002, when
When processor 1001 executes the instruction that memory 1002 stores, server 100 is for executing the visible exposure of the above-mentioned advertisement of the application
Monitoring method embodiment in corresponding technical solution, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
The embodiment of the present application also provides a kind of computer readable storage medium, and finger is stored in computer readable storage medium
It enables, when run on a computer, so that computer executes the monitoring method embodiment of the visible exposure of the above-mentioned advertisement of the application
In technical solution about server, it is similar that the realization principle and technical effect are similar, and details are not described herein again.
In several embodiments provided herein, it should be understood that disclosed device and method can pass through it
Its mode is realized.For example, the apparatus embodiments described above are merely exemplary, for example, the division of the unit, only
Only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components can be tied
Another system is closed or is desirably integrated into, or some features can be ignored or not executed.Another point, it is shown or discussed
Mutual coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or logical of device or unit
Letter connection can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also realize in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit being realized in the form of SFU software functional unit can store and computer-readable deposit at one
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are used so that a computer
It is each that equipment (can be personal computer, server or the network equipment etc.) or processor (processor) execute the application
The part steps of embodiment the method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (Read-
Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. it is various
It can store the medium of program code.
Those skilled in the art can be understood that, for convenience and simplicity of description, only with above-mentioned each functional module
Division progress for example, in practical application, can according to need and above-mentioned function distribution is complete by different functional modules
At the internal structure of device being divided into different functional modules, to complete all or part of the functions described above.On
The specific work process for stating the device of description, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer readable storage medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned include: ROM, RAM, magnetic disk or
The various media that can store program code such as person's CD.
Finally, it should be noted that the above various embodiments is only to illustrate the technical solution of the application, rather than its limitations；To the greatest extent
Pipe is described in detail the application referring to foregoing embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, each embodiment technology of the application that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (12)
1. a kind of monitoring method of the visible exposure of advertisement characterized by comprising
If monitoring to be playing targeted advertisements to be monitored in destination application, the software in invocation target application program
Development kit SDK monitors at least two broadcast informations of the targeted advertisements, and saves at least two of the targeted advertisements
Broadcast information and the corresponding timestamp information of each broadcast information；
If monitor to meet it is preset without monitoring condition, by least two broadcast informations of the targeted advertisements and each
The corresponding timestamp information of the broadcast information is sent to server.
2. the method according to claim 1, wherein the Software Development Tools in the invocation target application program
Packet SDK monitors at least two broadcast informations of the targeted advertisements, and saves at least two broadcast informations of the targeted advertisements
And the corresponding timestamp information of each broadcast information, comprising:
SDK in invocation target application program monitors the broadcast information of the targeted advertisements every the first preset duration, and will be every
A broadcast information and the corresponding timestamp information of each broadcast information are saved.
3. according to the method described in claim 2, it is characterized in that, described by each broadcast information and each described broadcast
The corresponding timestamp information of information is put to be saved, comprising:
If i-th broadcast information of the targeted advertisements that i-th monitors and (i-1)-th targeted advertisements monitored
(i-1)-th broadcast information is identical, then save the targeted advertisements (i-1)-th broadcast information and corresponding (i-1)-th time
Stab information, without save the targeted advertisements i-th of broadcast information and corresponding i-th of timestamp information；Wherein, i is
Integer greater than 1.
4. the method according to claim 1, wherein at least two broadcast informations by the targeted advertisements
And the corresponding timestamp information of each broadcast information is sent to before server, further includes:
Sentenced according at least two broadcast informations of the targeted advertisements and the corresponding timestamp information of each broadcast information
Whether the targeted advertisements that break are visible.
5. according to the method described in claim 4, it is characterized in that, described play according at least two of the targeted advertisements is believed
Breath and the corresponding timestamp information of each broadcast information judge whether the targeted advertisements are visible, comprising:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp information is judged respectively
Whether the corresponding targeted advertisements are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the target is wide
It accuses visible.
6. according to the method described in claim 5, it is characterized in that, described preset it is not necessary that monitor condition include following at least one
: the corresponding view object of the targeted advertisements be that empty, the described targeted advertisements broadcasting terminates, the targeted advertisements are as it can be seen that with
And the targeted advertisements are invisible and monitoring duration is more than the second preset duration.
7. method according to claim 1 to 6, which is characterized in that the broadcast information of the targeted advertisements includes
At least one of below: the display position of the targeted advertisements, the size of the targeted advertisements, the targeted advertisements view layer
Grade, the transparency property of the targeted advertisements, the hiding attribute of the targeted advertisements and the targeted advertisements operation information.
8. a kind of monitoring method of the visible exposure of advertisement characterized by comprising
Receive at least two broadcast informations and the corresponding timestamp information of each broadcast information of targeted advertisements；
Sentenced according at least two broadcast informations of the targeted advertisements and the corresponding timestamp information of each broadcast information
Whether the targeted advertisements that break are visible.
9. according to the method described in claim 8, it is characterized in that, described play according at least two of the targeted advertisements is believed
Breath and the corresponding timestamp information of each broadcast information judge whether the targeted advertisements are visible, comprising:
According to the broadcast information of the corresponding targeted advertisements of each timestamp information, the timestamp information is judged respectively
Whether the corresponding targeted advertisements are visible；
If continuously the corresponding targeted advertisements of the timestamp information are visible for preset quantity, it is determined that the target is wide
It accuses visible.
10. method according to claim 8 or claim 9, which is characterized in that the broadcast information of the targeted advertisements include with down toward
One item missing: the display position of the targeted advertisements, the size of the targeted advertisements, the view level of the targeted advertisements, described
The operation information of the transparency property of targeted advertisements, the hiding attribute of the targeted advertisements and the targeted advertisements.
11. a kind of mobile device characterized by comprising
Calling module, if invocation target is answered for monitoring to be playing targeted advertisements to be monitored in destination application
At least two broadcast informations of the targeted advertisements are monitored with the Software Development Kit SDK in program；
Preserving module, at least two broadcast informations and each broadcast information for saving the targeted advertisements are corresponding
Timestamp information；
If sending module is broadcast preset without monitoring condition for monitoring to meet by at least two of the targeted advertisements
It puts information and the corresponding timestamp information of each broadcast information is sent to server.
12. a kind of server characterized by comprising
Receiving module, for receiving at least two broadcast informations and each broadcast information corresponding time of targeted advertisements
Stab information；
Judgment module, for corresponding according at least two broadcast informations of the targeted advertisements and each broadcast information
Timestamp information judges whether the targeted advertisements are visible.
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