CN109146540B - Monitoring method for advertisement visible exposure, mobile device and server - Google Patents

Abstract

The embodiment of the application provides a monitoring method for advertisement visible exposure, mobile equipment and a server, wherein the method comprises the following steps: if the target advertisement to be monitored is monitored to be played in the target application program, calling the SDK in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information; further, if the condition that the target advertisement is monitored to meet the preset monitoring-unnecessary condition is monitored, at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are sent to the server, so that the server can judge whether the target advertisement is visible or not according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Description

Monitoring method for advertisement visible exposure, mobile device and server

Technical Field

The application relates to the technical field of advertisements, in particular to a monitoring method of advertisement visible exposure, mobile equipment and a server.

Background

With the continuous development of mobile devices and advertisement delivery technologies, advertisements in various forms are delivered on pages of application programs in the mobile devices in large quantities, so that the advertisements are conveniently presented to users. To monitor the effectiveness of the placement of the advertisement, the advertiser may determine the effectiveness of the advertisement viewed by the user based on the visible exposure of the advertisement.

In the related technology, whether the advertisement is seen by a user is determined by judging whether the stay time of the advertisement in the webpage on the current page exceeds a preset value; if the stay time of the advertisement in the webpage on the current page is less than a preset value, determining that the advertisement is not actually seen by the user; and if the time for the advertisement in the webpage to stay on the current page is larger than the preset value, determining that the advertisement can be seen by the user.

The advertisement visible exposure monitoring scheme provided by the related art is suitable for advertisements in a Personal Computer (PC) browser, and how to implement the advertisement visible exposure monitoring scheme suitable for the application program of the mobile device is a problem to be solved urgently.

Disclosure of Invention

The embodiment of the application provides a monitoring method of advertisement visible exposure, mobile equipment and a server, and realizes a visible exposure monitoring scheme suitable for advertisements in an application program of a mobile equipment terminal.

In a first aspect, an embodiment of the present application provides a method for monitoring advertisement visible exposure, including:

if the target advertisement to be monitored is monitored to be played in the target application program, calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

and if the monitoring condition is met, sending at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information to a server.

In a possible implementation manner, the invoking a software development kit SDK in a target application program monitors at least two pieces of playing information of the target advertisement, and stores the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, including:

and calling the SDK in the target application program, monitoring the playing information of the target advertisement at intervals of a first preset time length, and storing each piece of playing information and timestamp information corresponding to each piece of playing information.

In a possible implementation manner, the storing each piece of playing information and timestamp information corresponding to each piece of playing information includes:

if the ith monitored playing information of the target advertisement is the same as the ith-1 monitored playing information of the target advertisement at the ith-1 time, storing the ith-1 playing information of the target advertisement and the corresponding ith-1 timestamp information without storing the ith playing information of the target advertisement and the corresponding ith timestamp information; wherein i is an integer greater than 1.

In a possible implementation manner, before sending the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information to a server, the method further includes:

and judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

In a possible implementation manner, the determining whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information includes:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

In one possible implementation, the preset monitoring-free condition includes at least one of: the view object corresponding to the target advertisement is empty, the target advertisement is played to be finished, the target advertisement is visible, the target advertisement is invisible, and the monitoring time length exceeds a second preset time length.

In one possible implementation, the playing information of the target advertisement includes at least one of the following: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

In a second aspect, an embodiment of the present application provides a method for monitoring advertisement visible exposure, including:

receiving at least two pieces of playing information of a target advertisement and timestamp information corresponding to each piece of playing information;

and judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

In a possible implementation manner, the determining whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information includes:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

In one possible implementation, the playing information of the target advertisement includes at least one of the following: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

In a third aspect, an embodiment of the present application provides a mobile device, including:

the system comprises a calling module, a target application program monitoring module and a monitoring module, wherein the calling module is used for calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of a target advertisement if the target advertisement to be monitored is monitored to be played in the target application program;

the storage module is used for storing at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

and the sending module is used for sending the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information to a server if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored.

In a fourth aspect, an embodiment of the present application provides a server, including:

the receiving module is used for receiving at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

and the judging module is used for judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

In the monitoring method, the mobile device and the server for advertisement visible exposure, if it is monitored that the target advertisement to be monitored is being played in the target application program, the mobile device calls a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and stores the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information; further, if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored, the mobile device sends at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information to the server; further, the server receives at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, and judges whether the target advertisement is visible or not according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Drawings

Fig. 1 is a schematic view of an application scenario provided in an embodiment of the present application;

FIG. 2 is a schematic flowchart of a method for monitoring advertisement visible exposure according to an embodiment of the present application;

FIG. 3 is a schematic flowchart of a method for monitoring advertisement visible exposure according to another embodiment of the present application;

FIG. 4 is a schematic flowchart of a method for monitoring advertisement visible exposure according to another embodiment of the present application;

FIG. 5 is a schematic flowchart of a method for monitoring advertisement visible exposure according to another embodiment of the present application;

FIG. 6 is a schematic flowchart of a method for monitoring advertisement visible exposure according to another embodiment of the present application;

fig. 7 is a schematic structural diagram of a mobile device according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a mobile device according to another embodiment of the present application;

fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of a server according to another embodiment of the present application.

Detailed Description

First, an application scenario and a part of vocabulary related to the embodiments of the present application will be described.

Fig. 1 is a schematic view of an application scenario provided in an embodiment of the present application. As shown in fig. 1, includes a mobile device and a server. Of course, the application scenario diagram provided in the embodiment of the present application may further include other devices, which is not limited in the embodiment of the present application.

It should be noted that the monitoring method for advertisement visible exposure, the mobile device and the server provided in the embodiment of the present application may also be applied to other application scenarios, and the embodiment of the present application does not limit this.

The server referred to in the embodiment of the present application may be an advertisement monitoring server, and may also be other types of servers, which are not limited in the embodiment of the present application.

The mobile device involved in the embodiments of the present application may include, but is not limited to, any of the following: mobile phones, tablet computers, personal digital assistants, and the like.

The visible exposure referred to in the embodiments of the present application is an index that can accurately reflect that an advertisement is actually seen by a user (i.e., advertisement exposure). Through the visible exposure, the advertiser has a more scientific method and can clearly know how many times the advertisement is really delivered to the consumer.

The preset monitoring-free condition referred to in the embodiments of the present application may include, but is not limited to, at least one of the following: the view object corresponding to the target advertisement is empty, the target advertisement is played to be finished, the target advertisement is visible, the target advertisement is invisible, and the monitoring time length exceeds a second preset time length.

The playing information of the targeted advertisement related to the embodiment of the present application may include, but is not limited to, at least one of the following: the display position of the target advertisement, the size of the target advertisement, the view level of the target advertisement, the transparency attribute of the target advertisement, the hiding attribute of the target advertisement, the running information of the target advertisement and the screen display information of the mobile device.

The view hierarchy of the targeted advertisement referred to in the embodiments of the present application may include, but is not limited to, any of the following: non-top and top layers. For example, if the view hierarchy of the targeted advertisement is not the top level at the time corresponding to a certain timestamp information, it is determined that the targeted advertisement corresponding to the timestamp information is invisible.

The transparency attribute of the target advertisement referred to in the embodiments of the present application may include, but is not limited to, any of the following: transparent and non-transparent. For example, if the transparency attribute of the target advertisement is transparent at the time corresponding to a certain timestamp information, the target advertisement corresponding to the timestamp information is determined to be invisible.

The hidden attribute of the target advertisement related in the embodiment of the present application may include, but is not limited to, any one of the following: hidden and non-hidden. For example, if the hidden attribute of the target advertisement is hidden at the time corresponding to a certain timestamp information, the target advertisement corresponding to the timestamp information is determined to be invisible.

The running information of the target advertisement related in the embodiment of the present application may include, but is not limited to, any one of the following: foreground running and background running. For example, if the running information of the target advertisement runs in the background at the time corresponding to a certain timestamp information, it is determined that the target advertisement corresponding to the timestamp information is invisible.

The screen display information of the mobile device related to the embodiment of the present application may include, but is not limited to, any one of the following: a bright screen state and a dark screen state. For example, if the screen display information of the mobile device is in a dark screen state at the time corresponding to a certain timestamp information, it is determined that the target advertisement corresponding to the timestamp information is invisible.

The timestamp information corresponding to any piece of play information related in the embodiment of the present application is used to indicate: and monitoring the time information corresponding to the playing information.

The numbers "first" and "second" in the embodiments of the present application are used for distinguishing similar objects, and are not necessarily used for describing a specific order or sequence order, and should not constitute any limitation to the embodiments of the present application.

The following describes the technical solutions of the present application and how to solve the above technical problems with specific embodiments. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.

Fig. 2 is a schematic flowchart of a method for monitoring advertisement visible exposure according to an embodiment of the present application. In the embodiment of the present application, an implementation manner of a mobile device side is described. As shown in fig. 2, the method of the embodiment of the present application may include:

step S201, if it is monitored that the target advertisement to be monitored is being played in the target application program, calling a software development kit SDK in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information.

In this step, if it is monitored that the target advertisement to be monitored is being played in the target application program, a Software Development Kit (SDK) in the target application program is called to monitor at least two pieces of playing information of the target advertisement, and the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are stored, so that the stored playing information of the target advertisement and the corresponding timestamp information are subsequently transmitted to the server, and the server can judge whether the target advertisement is visible according to the playing information of the target advertisement and the corresponding timestamp information. Optionally, the playing information of the targeted advertisement may include, but is not limited to, at least one of the following: the display position of the target advertisement, the size of the target advertisement, the view level of the target advertisement, the transparency attribute of the target advertisement, the hiding attribute of the target advertisement, and the running information of the target advertisement.

Optionally, the mobile device may preset identification information of the target advertisement to be monitored and identification information of the target application program, so that when it is monitored that the target advertisement to be monitored is being played in the target application program, the mobile device invokes the SDK in the target application program to monitor the playing information of the target advertisement.

Illustratively, if it is monitored that the target advertisement to be monitored is being played in the target application program, calling an SDK in the target application program, monitoring the playing information of the target advertisement every other first preset time, and storing each piece of playing information and timestamp information corresponding to each piece of playing information; optionally, the first preset time period may be 100ms, and may also be other values, which is not limited in the embodiment of the present application. Optionally, in this embodiment of the present application, each piece of playing information and the timestamp information corresponding to the piece of playing information may be combined into corresponding time slice information for storage; for example, the playback information 1 and the corresponding time stamp information 1 may be combined into the time slice information 1, the playback information 2 and the corresponding time stamp information 2 may be combined into the time slice information 2 and …, and so on, and at least two pieces of time slice information may be stored.

For example, the identification information of the target advertisement to be monitored can be preset in the target application program in the mobile device, and when the target application program in the mobile device monitors that the target advertisement to be monitored is being played according to the identification information of the target advertisement, the relevant information of the target advertisement (which may include, but is not limited to, the identification information of the target advertisement, the identification information of the target application program, and a view (view) object corresponding to the target advertisement) is transferred to the SDK by calling the SDK interface, so that the SDK monitors the playing information of the target advertisement. Further, the SDK can start to monitor the playing information of the target advertisement according to the acquired relevant information of the target advertisement; for example, the SDK may set a timer (for example, a timing period of the timer is a first preset time duration) to monitor the playing information of the target advertisement every other first preset time duration, and store each piece of playing information and timestamp information corresponding to each piece of playing information.

Optionally, after receiving the relevant information of the target advertisement, the SDK may generate first exposure monitoring information, and place the first exposure monitoring information in a data monitoring queue to wait for reporting. Optionally, the SDK may also generate a visible exposure monitoring identifier (for uniquely identifying exposure monitoring information, such as information for monitored targeted advertisements and/or targeted applications).

The first exposure monitoring information related in the embodiment of the application is used for recording the exposure times of the target advertisement; optionally, the first exposure monitoring information may include exposure request information (e.g., which may include, but is not limited to, identification information of the targeted advertisement to be monitored and identification information of the targeted application); of course, other information may be included, which is not limited in the embodiments of the present application.

Considering that the playing information of the target advertisement may be more, in order to save storage resources, optionally, in this embodiment of the application, if the ith (i is an integer greater than 1) playing information of the ith monitored target advertisement is the same as the ith-1 playing information of the ith-1 monitored target advertisement, the ith-1 playing information and the corresponding ith-1 timestamp information of the target advertisement are stored without storing the ith playing information and the corresponding ith timestamp information of the target advertisement. It should be noted that, the 1 st playing information of the 1 st monitored target advertisement, the 1 st timestamp information corresponding to the 1 st playing information, the last monitored playing information of the target advertisement and the corresponding timestamp information are saved by default, so as to facilitate subsequent judgment of the display time information of the target advertisement; for example, the presentation duration of the targeted advertisement may be determined based on the difference between the saved or monitored last timestamp information and the 1 st timestamp information.

Illustratively, the SDK monitors the playing information of the target advertisement once every a first preset time period, and sequentially stores the monitored playing information of each target advertisement and timestamp information corresponding to each playing information. In order to save storage resources, in this embodiment, the SDK may store the 1 st monitored play information and the corresponding 1 st timestamp information; and if the monitored playing information of the target advertisement of two adjacent times is the same, the monitored playing information of the target advertisement and the corresponding timestamp information are stored, and the monitored playing information of the target advertisement and the corresponding timestamp information are not required to be stored.

The following embodiments of the present application introduce the implementation manner of monitoring the playing information of the target advertisement by the SDK:

1) for example, the SDK may obtain, by calling an Application Programming Interface (API) of an operating system in the mobile device, a size of the target advertisement and a position of a view object corresponding to the target advertisement relative to a screen coordinate system of the mobile device, that is, monitor a display position of the target advertisement.

2) Illustratively, the SDK may obtain the view level of the targeted advertisement, the transparency attribute of the targeted advertisement, and the hiding attribute of the targeted advertisement by calling a second API of the operating system in the mobile device.

3) Illustratively, the SDK may obtain the run information of the target advertisement and the screen display information of the mobile device by calling a third API of the operating system in the mobile device.

Of course, the SDK may also monitor the playing information of the target advertisement in other realizable manners, which is not limited in the embodiment of the present application.

Step S202, if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored, at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are sent to a server.

In this step, in the process of calling the SDK in the target application program to monitor the playing information of the target advertisement, if the monitoring meets a preset monitoring-unnecessary condition, the mobile device (for example, the SDK in the target application program in the mobile device) stops monitoring and stores the playing information of the target advertisement and other related operations, and sends at least two pieces of stored playing information of the target advertisement and timestamp information corresponding to each piece of playing information to the server, so that the server can judge whether the target advertisement is visible according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; if the condition that the monitoring is not required is not monitored, the step S201 is continuously executed. Optionally, the preset non-monitoring condition may include, but is not limited to, at least one of: and the view object corresponding to the target advertisement is empty and the target advertisement is played.

For example, the mobile device (e.g., an SDK within a target application in the mobile device) may combine at least two pieces of playing information of the saved target advertisement and timestamp information (or at least two pieces of time slice information) corresponding to each piece of playing information into a set of time slice data, and upload the set of time slice data, the first exposure monitoring information, the visible exposure monitoring identifier, and the like to the server.

For example, the SDK may string the set of time slice data and the visible exposure monitoring identifier after the first exposure monitoring information to form second exposure monitoring information, so as to report the second exposure monitoring information to the server. For example, the second exposure monitoring information may be carried in a hypertext transfer protocol (HTTP) request message, and may of course be carried in other messages, which is not limited in this embodiment of the application.

The second exposure monitoring information related in the embodiment of the application is used for judging whether the target advertisement corresponding to the first exposure monitoring information is visible or not.

In the embodiment of the application, if the target advertisement to be monitored is monitored to be played in the target application program, calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information; further, if the condition that the target advertisement is monitored to meet the preset monitoring-unnecessary condition is monitored, at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are sent to the server, so that the server can judge whether the target advertisement is visible or not according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Fig. 3 is a schematic flowchart of a method for monitoring advertisement visible exposure according to another embodiment of the present application. Based on the above example, in the embodiment of the present application, before sending the playing information of the target advertisement and the corresponding timestamp information to the server, the mobile device further determines whether the target advertisement is visible. As shown in fig. 3, before step S202, the method of the embodiment of the present application may further include:

step S203, judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

In this embodiment, before sending the playing information of the target advertisement and the corresponding timestamp information to the server, the mobile device (for example, an SDK in a target application program in the mobile device) may further determine, according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information, whether the target advertisement is visible, so that when the target advertisement is monitored to be visible, and/or the target advertisement is invisible and the monitoring duration exceeds a second preset duration, it is determined that a preset monitoring-unnecessary condition is also met (for example, the preset monitoring-unnecessary condition may further include that the target advertisement is visible and/or the target advertisement is invisible and the monitoring duration exceeds the second preset duration).

Illustratively, according to the playing information of the target advertisement corresponding to each timestamp information, respectively judging whether the target advertisement corresponding to the timestamp information is visible; and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

In this embodiment, the mobile device (for example, an SDK in a target application program in the mobile device) may respectively determine whether the target advertisement corresponding to each timestamp information is visible according to the playing information of the target advertisement corresponding to each timestamp information. Exemplarily, 1) if the playing information of the target advertisement corresponding to any timestamp information includes a view level of the target advertisement, and the view level of the target advertisement is a non-top level, it may be directly determined that the target advertisement corresponding to the timestamp information is invisible; if the playing information of the target advertisement corresponding to the timestamp information comprises the display position of the target advertisement, the size of the target advertisement and the view level of the target advertisement, and the view level of the target advertisement is the top layer, the visible area of the target advertisement displayed in the screen can be determined according to the display position of the target advertisement and the size of the target advertisement, the visible area ratio is determined according to the visible area and the size of the target advertisement, if the visible area ratio is larger than or equal to the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be visible, and if the visible area ratio is smaller than the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be invisible.

2) If the playing information of the target advertisement corresponding to any timestamp information comprises the transparency attribute of the target advertisement, and the transparency attribute of the target advertisement is transparent, the target advertisement corresponding to the timestamp information can be directly determined to be invisible; if the playing information of the target advertisement corresponding to the timestamp information comprises the display position of the target advertisement, the size of the target advertisement and the transparency attribute of the target advertisement, and the transparency attribute of the target advertisement is non-transparent, the visible area of the target advertisement displayed in the screen can be determined according to the display position of the target advertisement and the size of the target advertisement, the visible area ratio is determined according to the visible area and the size of the target advertisement, if the visible area ratio is larger than or equal to the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be visible, and if the visible area ratio is smaller than the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be invisible.

3) If the playing information of the target advertisement corresponding to any timestamp information comprises the hidden attribute of the target advertisement, and the hidden attribute of the target advertisement is hidden, the target advertisement corresponding to the timestamp information can be directly determined to be invisible; if the playing information of the target advertisement corresponding to the timestamp information comprises the display position of the target advertisement, the size of the target advertisement and the hidden attribute of the target advertisement, and the hidden attribute of the target advertisement is not hidden, the visible area of the target advertisement displayed in the screen can be determined according to the display position of the target advertisement and the size of the target advertisement, the visible area ratio is determined according to the visible area and the size of the target advertisement, if the visible area ratio is larger than or equal to the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be visible, and if the visible area ratio is smaller than the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be invisible.

4) If the playing information of the target advertisement corresponding to any timestamp information comprises the running information of the target advertisement, and the running information of the target advertisement is running in the background, the target advertisement corresponding to the timestamp information can be directly determined to be invisible; if the playing information of the target advertisement corresponding to the timestamp information comprises the display position of the target advertisement, the size of the target advertisement and the running information of the target advertisement, and the running information of the target advertisement is foreground running, the visible area of the target advertisement displayed in the screen can be determined according to the display position of the target advertisement and the size of the target advertisement, the visible area ratio is determined according to the visible area and the size of the target advertisement, if the visible area ratio is larger than or equal to the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be visible, and if the visible area ratio is smaller than the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be invisible.

5) If the playing information of the target advertisement corresponding to any timestamp information comprises screen display information of the mobile equipment, and the screen display information of the mobile equipment is in a dark screen state, the target advertisement corresponding to the timestamp information can be directly determined to be invisible; if the playing information of the target advertisement corresponding to the timestamp information comprises the display position of the target advertisement, the size of the target advertisement and the screen display information of the mobile device, and the screen display information of the mobile device is in a bright screen state, the visible area of the target advertisement displayed in the screen can be determined according to the display position of the target advertisement and the size of the target advertisement, the visible area ratio is determined according to the visible area and the size of the target advertisement, if the visible area ratio is larger than or equal to the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be visible, and if the visible area ratio is smaller than the visible area ratio threshold value, the target advertisement corresponding to the timestamp information is determined to be invisible.

It should be noted that, if the playing information of the target advertisement corresponding to any timestamp information includes the view level of the target advertisement and the view level of the target advertisement is a non-top level, if the playing information of the target advertisement corresponding to the timestamp information includes the transparency attribute of the target advertisement and the transparency attribute of the target advertisement is transparent, if the playing information of the target advertisement corresponding to the timestamp information includes the hidden attribute of the target advertisement and the hidden attribute of the target advertisement is hidden, if the playing information of the target advertisement corresponding to the timestamp information includes the running information of the target advertisement and the running information of the target advertisement is running in the background, and if the playing information of the target advertisement corresponding to the timestamp information comprises screen display information of the mobile equipment and at least one piece of screen display information of the mobile equipment is in a dark screen state, directly determining that the target advertisement corresponding to the timestamp information is invisible.

In summary, according to the playing information of the target advertisement corresponding to each timestamp information, whether the target advertisement corresponding to each timestamp information is visible or not can be accurately and respectively judged, so that the accuracy of monitoring the visible exposure of the target advertisement can be improved.

It should be noted that the visible area ratio threshold (e.g. 50%) referred to in this embodiment may be preset in the SDK, or may be passed to the SDK through the SDK interface for the target application in the mobile device; of course, other arrangements are possible, and this is not limited in the embodiments of the present application.

Further, if the target advertisements corresponding to the preset number of consecutive timestamp information are all visible (optionally, the longest time interval corresponding to the preset number of consecutive timestamp information is greater than or equal to the visible time threshold), it is determined that the target advertisements are visible. For example, assuming that the time corresponding to the time stamp information 1 is the 1 st s, the time corresponding to the time stamp information 2 is the 2 nd s, and the time corresponding to the time stamp information 3 is the 3 rd s, the maximum time interval corresponding to the time stamp information 1 to the time stamp information 3 is 2 s.

Alternatively, for picture-class targeted advertising, then the visible time threshold may be equal to the first time threshold (e.g., 1 s); for a video category target advertisement, the visibility time threshold may be equal to a second time threshold (e.g., 2 s).

It should be noted that the visible time threshold referred to in this embodiment may be preset in the SDK, or may be passed to the SDK through an SDK interface for a target application in the mobile device; of course, other arrangements are possible, and this is not limited in the embodiments of the present application.

In the embodiment of the application, before the playing information of the target advertisement and the corresponding timestamp information are sent to the server, whether the target advertisement is visible or not is judged according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information, so that when the target advertisement is monitored to be visible, and/or the target advertisement is invisible and the monitoring time length exceeds a second preset time length, the condition that the target advertisement is not required to be monitored is determined to be met, so that the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information are sent to the server, and the server can judge whether the target advertisement is visible or not according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Fig. 4 is a flowchart illustrating a method for monitoring advertisement visible exposure according to another embodiment of the present application. On the basis of the above example, the implementation manner of the server side is described in the embodiment of the present application. As shown in fig. 4, the method of the embodiment of the present application may include:

step S401, at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are received.

In the embodiment of the application, the server can receive at least two pieces of play information of the target advertisement and timestamp information corresponding to each piece of play information, which are sent when the mobile device monitors that the condition is met with the preset monitoring-unnecessary condition. Optionally, the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information are: before monitoring that the preset monitoring-unnecessary condition is met, the mobile device calls at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, wherein the two pieces of playing information are monitored by an SDK in the target application program.

Optionally, the playing information of the target advertisement includes, but is not limited to, at least one of the following: the display position of the target advertisement, the size of the target advertisement, the view level of the target advertisement, the transparency attribute of the target advertisement, the hiding attribute of the target advertisement, and the running information of the target advertisement.

Specifically, regarding the content of the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information, reference may be made to the related content in the embodiment shown in fig. 2, which is not described herein again.

Step S402, whether the target advertisement is visible or not is judged according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

In this step, the server may determine whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, so as to further generate a visible exposure display diagram or a display table of the target advertisement according to the determination result.

Specifically, the server determines, according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, whether the target advertisement is visible or not, which may refer to relevant contents related to step S203 in the embodiment shown in fig. 3, and details are not described here again.

In the embodiment of the application, at least two pieces of playing information of the target advertisement sent by the mobile equipment and timestamp information corresponding to each piece of playing information are received; further, whether the target advertisement is visible or not is judged according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Fig. 5 is a flowchart illustrating a method for monitoring advertisement visible exposure according to another embodiment of the present application. On the basis of the above example, the monitoring method for advertisement visible exposure is described in the embodiment of the present application in combination with the mobile device side and the server side. As shown in fig. 5, the method of the embodiment of the present application may include:

step S501, if it is monitored that the target advertisement to be monitored is being played in the target application program, calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information.

Step S502, if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored, at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information are sent to a server.

Step S503, at least two pieces of playing information of the target advertisement and time stamp information corresponding to each piece of playing information are received.

Step S504, whether the target advertisement is visible or not is judged according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

Specifically, the implementation manners of each step in the embodiments of the present application may refer to the relevant contents in each of the above embodiments of the present application, and are not described herein again.

In the embodiment of the application, if it is monitored that the target advertisement to be monitored is being played in the target application program, the mobile device calls a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and stores the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information; further, if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored, the mobile device sends at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information to the server; further, the server receives at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, and judges whether the target advertisement is visible or not according to the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information; therefore, the visible exposure monitoring scheme suitable for the advertisement in the application program of the mobile equipment end is realized.

Fig. 6 is a flowchart illustrating a method for monitoring advertisement visible exposure according to another embodiment of the present application. On the basis of the above example, the monitoring method for advertisement visible exposure is described in the embodiment of the present application in combination with the mobile device side and the server side. As shown in fig. 6, the method of the embodiment of the present application may include:

step S601, if the target application in the mobile device monitors that the target advertisement to be monitored is being played, the target application calls the SDK interface to transmit the relevant information of the target advertisement to the SDK.

Optionally, the relevant information of the targeted advertisement may include, but is not limited to: identification information of the target advertisement, identification information of the target application program, a view object corresponding to the target advertisement, and the like.

Step S602, the SDK generates first exposure monitoring information, and stores the first exposure monitoring information in a data monitoring queue.

And step S603, monitoring whether the SDK meets a preset monitoring-unnecessary condition.

If the condition is not satisfied with the preset monitoring-unnecessary condition, continuing to execute step S604; if the predetermined monitoring-unnecessary condition is satisfied, step S605 is executed.

Step S604, the SDK monitors at least two pieces of playing information of the target advertisement, and stores the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information in a data monitoring queue.

And step S605, the SDK sends all the information stored in the data monitoring queue to the server.

And step S606, the server judges whether the target advertisement is visible or not according to the information sent by the SDK.

Specifically, the implementation manners of each step in the embodiments of the present application may refer to the relevant contents in each of the above embodiments of the present application, and are not described herein again.

It should be noted that, as can be understood by those skilled in the art, in the various embodiments of the present application, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.

Fig. 7 is a schematic structural diagram of a mobile device according to an embodiment of the present application. As shown in fig. 7, the mobile device 70 provided in this embodiment may include: a calling module 701, a saving module 702 and a sending module 703.

The system comprises a calling module 701 and a monitoring module, wherein the calling module is used for calling a Software Development Kit (SDK) in a target application program to monitor at least two pieces of playing information of a target advertisement if the target advertisement to be monitored is monitored to be played in the target application program;

a saving module 702, configured to save at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

a sending module 703, configured to send, if it is monitored that the preset monitoring-unnecessary condition is met, at least two pieces of play information of the target advertisement and timestamp information corresponding to each piece of play information to a server.

Optionally, the calling module 701 is specifically configured to: calling an SDK in a target application program, and monitoring the playing information of the target advertisement at intervals of a first preset time length;

correspondingly, the saving module 702 is specifically configured to: and storing each piece of playing information and the timestamp information corresponding to each piece of playing information.

Optionally, the saving module 702 is specifically configured to:

if the ith monitored playing information of the target advertisement is the same as the ith-1 monitored playing information of the target advertisement at the ith-1 time, deleting the ith-1 playing information of the target advertisement and the corresponding ith-1 timestamp information, and storing the ith playing information of the target advertisement and the corresponding ith timestamp information; wherein i is an integer greater than 1.

Optionally, the mobile device 70 may further include:

and the judging module is used for judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information.

Optionally, the determining module is specifically configured to:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

Optionally, the preset monitoring-free condition includes at least one of: the view object corresponding to the target advertisement is empty, the target advertisement is played to be finished, the target advertisement is visible, the target advertisement is invisible, and the monitoring time length exceeds a second preset time length.

Optionally, the playing information of the target advertisement includes at least one of the following items: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

The mobile device of this embodiment may be configured to execute the corresponding technical solution in the foregoing monitoring method for advertisement visible exposure of the present application, and the implementation principle and the technical effect are similar, which are not described herein again.

Fig. 8 is a schematic structural diagram of a mobile device according to another embodiment of the present application. As shown in fig. 8, the mobile device 80 provided in this embodiment may include: a processor 801 and a memory 802;

the memory 802 is configured to store instructions, the processor 801 is configured to execute the instructions stored in the memory 802, and when the processor 801 executes the instructions stored in the memory 802, the mobile device 80 is configured to execute the corresponding technical solution in the foregoing embodiment of the monitoring method for advertisement visible exposure, which has similar implementation principles and technical effects, and is not described herein again.

The embodiment of the present application further provides a computer-readable storage medium, where instructions are stored in the computer-readable storage medium, and when the instructions are executed on a computer, the computer is enabled to execute the technical scheme related to the mobile device in the foregoing method for monitoring advertisement visible exposure, and the implementation principle and the technical effect of the technical scheme are similar, and are not described herein again.

Fig. 9 is a schematic structural diagram of a server according to an embodiment of the present application. As shown in fig. 9, the server 90 provided in this embodiment may include: a receiving module 901 and a judging module 902.

The receiving module 901 is configured to receive at least two pieces of playing information of a target advertisement and timestamp information corresponding to each piece of playing information;

the determining module 902 is configured to determine whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information.

Optionally, the determining module 902 is specifically configured to:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

Optionally, the playing information of the target advertisement includes at least one of the following items: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

The server of this embodiment may be configured to execute the corresponding technical solution of the above monitoring method for advertisement visible exposure in this application, and the implementation principle and the technical effect of the server are similar, which are not described herein again.

Fig. 10 is a schematic structural diagram of a server according to another embodiment of the present application. As shown in fig. 10, the server 100 provided in this embodiment may include: a processor 1001 and a memory 1002;

the memory 1002 is configured to store instructions, the processor 1001 is configured to execute the instructions stored in the memory 1002, and when the processor 1001 executes the instructions stored in the memory 1002, the server 100 is configured to execute the corresponding technical solution in the embodiment of the monitoring method for advertisement visible exposure described above in the present application, which has similar implementation principles and technical effects, and is not described herein again.

The embodiment of the present application further provides a computer-readable storage medium, where instructions are stored in the computer-readable storage medium, and when the instructions are executed on a computer, the computer is enabled to execute the technical scheme related to the server in the foregoing advertisement visible exposure monitoring method embodiment of the present application, and the implementation principle and the technical effect of the server are similar, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

It is obvious to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to perform all or part of the above described functions. For the specific working process of the device described above, reference may be made to the corresponding process in the foregoing method embodiment, which is not described herein again.

Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.

Claims (10)

1. A method for monitoring visual exposure of an advertisement, comprising:

if the target advertisement to be monitored is monitored to be played in the target application program, calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of the target advertisement, and storing the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored, sending at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information to a server;

before the sending the at least two pieces of playing information of the target advertisement and the timestamp information corresponding to each piece of playing information to the server, the method further includes:

judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the determining whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information includes:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

2. The method of claim 1, wherein the invoking a Software Development Kit (SDK) within the target application program monitors at least two pieces of playing information of the target advertisement and stores the at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information, comprising:

and calling the SDK in the target application program, monitoring the playing information of the target advertisement at intervals of a first preset time length, and storing each piece of playing information and timestamp information corresponding to each piece of playing information.

3. The method according to claim 2, wherein the storing each piece of playing information and the timestamp information corresponding to each piece of playing information comprises:

if the ith monitored playing information of the target advertisement is the same as the ith-1 monitored playing information of the target advertisement at the ith-1 time, storing the ith-1 playing information of the target advertisement and the corresponding ith-1 timestamp information without storing the ith playing information of the target advertisement and the corresponding ith timestamp information; wherein i is an integer greater than 1.

4. The method of claim 1, wherein the preset no-monitoring condition comprises at least one of: the view object corresponding to the target advertisement is empty, the target advertisement is played to be finished, the target advertisement is visible, the target advertisement is invisible, and the monitoring time length exceeds a second preset time length.

5. The method of any of claims 1-4, wherein the playing information of the targeted advertisement comprises at least one of: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

6. A method for monitoring visual exposure of an advertisement, comprising:

receiving at least two pieces of playing information of a target advertisement and timestamp information corresponding to each piece of playing information;

judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the determining whether the target advertisement is visible according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information includes:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

7. The method of claim 6, wherein the determining whether the targeted advertisement is visible according to at least two pieces of playing information of the targeted advertisement and timestamp information corresponding to each piece of playing information comprises:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

8. The method of claim 6 or 7, wherein the playing information of the target advertisement comprises at least one of the following items: a display location of the targeted advertisement, a size of the targeted advertisement, a view level of the targeted advertisement, a transparency attribute of the targeted advertisement, a hiding attribute of the targeted advertisement, and run information of the targeted advertisement.

9. A mobile device, comprising:

the system comprises a calling module, a target application program monitoring module and a monitoring module, wherein the calling module is used for calling a Software Development Kit (SDK) in the target application program to monitor at least two pieces of playing information of a target advertisement if the target advertisement to be monitored is monitored to be played in the target application program;

the storage module is used for storing at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the sending module is used for sending at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information to a server if the condition that the target advertisement meets the preset monitoring-unnecessary condition is monitored;

the judging module is used for judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the judgment module is specifically used for:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

10. A server, comprising:

the receiving module is used for receiving at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the judging module is used for judging whether the target advertisement is visible or not according to at least two pieces of playing information of the target advertisement and timestamp information corresponding to each piece of playing information;

the judgment module is specifically used for:

respectively judging whether the target advertisement corresponding to the timestamp information is visible or not according to the playing information of the target advertisement corresponding to each timestamp information;

and if the target advertisements corresponding to the preset number of continuous timestamp information are all visible, determining that the target advertisements are visible.

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