CN111444064B - Component exposure statistical method and device and mobile terminal - Google Patents
Component exposure statistical method and device and mobile terminal Download PDFInfo
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Abstract
The invention discloses a component exposure statistical method, which is suitable for being executed in a mobile terminal, wherein the mobile terminal comprises a mobile application, and the method comprises the following steps: running the mobile application on the mobile terminal, the mobile application comprising one or more components adapted to present information when the mobile application is running; determining a current visual area of the mobile application on the screen of the mobile terminal in response to a sliding event of a user, and determining components in the current visual area; and identifying a specific type of component in the determined components and sending the relevant identification of the specific type of component to a server so as to perform one-time exposure statistics for the specific type of component. The invention also discloses a corresponding component exposure statistical device and a mobile terminal for executing the component exposure statistical method.
Description
Technical Field
The present invention relates to the field of mobile communications, and in particular, to a component exposure statistics method, device and mobile terminal.
Background
With the rapid development of the mobile internet, mobile intelligent devices have been widely used as new media for information dissemination. The advertisement is delivered to the public as information of added value. The advertisement may be presented in a control on the terminal, the advertisement mainly purchasing the advertisement space provided by the advertiser, the advertiser paying according to a standard which can measure the value of the advertisement space, such as the actual number of times of presentation or the time of presentation of the advertisement. Therefore, it is very important to be able to accurately acquire advertisement presentation information.
Disclosure of Invention
To this end, the present invention provides a component exposure statistics method, apparatus and mobile terminal in an effort to solve or at least alleviate the above-presented problems.
According to one aspect of the present invention, there is provided a component exposure statistics method adapted to be executed in a mobile terminal including a mobile application therein, the method comprising: running the mobile application on a mobile terminal, the mobile application comprising one or more components adapted to present information when the mobile application is running; determining a current visual area of a mobile application on a screen of the mobile terminal in response to a sliding event of a user, and determining components in the current visual area; and identifying the specific type of components in the determined components and sending the relevant identification of the specific type of components to a server so as to perform one-time exposure statistics for the specific type of components.
Optionally, in the method according to the invention, the method further comprises the step of: and acquiring different component contents for presentation according to the position of the component in the current visual area.
Optionally, in the method according to the invention, the method further comprises the step of: for a certain position of the current visual area, when each component slides to the position, the content of the same component is acquired for presentation.
Optionally, in the method according to the invention, the step of running the mobile application on the mobile terminal comprises: acquiring a configuration file of a mobile application, wherein the configuration file is stored in a data structure form and comprises components at all positions in the mobile application and attribute information of all the components; and performing scheduling display on the components at each position in the mobile application according to the configuration file.
Optionally, in the method according to the invention, the data structure is a JSON data structure.
Optionally, in the method according to the present invention, the specific type of component is an advertisement component, and the relevant identifier thereof is an advertisement identifier corresponding to the specific type of component.
Optionally, in the method according to the present invention, the specific type of component is identified by acquiring attribute information of the component, where the attribute information further includes a page where the component is currently located, a component picture, an address of the component picture, and an address of a jump target.
Optionally, in the method according to the invention, the method further comprises the step of: respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly.
Optionally, in the method according to the invention, sliding the component into the current viewable area means that the centre point of the component slides to a first upper and lower boundary of the current viewable area; the component sliding out of the current viewable area means that the center point of the component slides to the second upper and lower boundaries of the current viewable area.
Optionally, in the method according to the invention, the method further comprises the step of: the direction of the sliding event is monitored and the component content of the advertising component or animation component of the next page is preloaded.
Optionally, in the method according to the present invention, the sliding event is determined by the switching event of Viewpager and the lifecycle of Fragment, the sliding event of Listview or recycloerview, and the coordinates of the component view on the interface.
According to another aspect of the present invention there is provided a component exposure statistics apparatus adapted to reside in a mobile terminal, the mobile terminal comprising a mobile application therein, the apparatus comprising: an application running module adapted to run a mobile application on the mobile terminal, the mobile application comprising one or more components adapted to present information when the mobile application is running; a component determining module adapted to determine a current viewable area of the mobile application on the mobile terminal screen in response to a sliding event of the user, and to determine components in the current viewable area; and the component reporting module is suitable for identifying the specific type of components in the determined components and sending the relevant identification of the specific type of components to the server so as to carry out one-time exposure statistics for the specific type of components.
Optionally, in the device according to the present invention, the application running module is further adapted to obtain different component contents for presentation according to the location of the component in the current visual area.
Optionally, in the device according to the present invention, for a certain position of the current visual area, the application running module is further adapted to obtain the same component content for presentation when each component is slid to the position respectively.
Optionally, in the device according to the invention, the application running module is further adapted to: acquiring a configuration file of the mobile application, wherein the configuration file is stored in a data structure form and comprises components at all positions in the mobile application and attribute information of all the components; and performing scheduling display on the components at each position in the mobile application according to the configuration file.
Optionally, in an apparatus according to the invention, the data structure is a JSON data structure.
Optionally, in the device according to the present invention, the specific type of component is an advertisement component, and the relevant identifier thereof is an advertisement identifier corresponding to the specific type of component.
Optionally, in the device according to the present invention, the specific type of component is identified by acquiring attribute information of the component, where the attribute information further includes a page where the component is currently located, a component picture, an address of the component picture, and an address of a jump target.
Optionally, in the device according to the invention, the component reporting module is further adapted to: respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly.
According to another aspect of the present invention, there is provided a mobile terminal including: one or more processors; a memory; and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for performing the component exposure statistics method as described above.
According to yet another aspect of the present invention, there is provided a readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a mobile terminal, cause the mobile terminal to perform the component exposure statistics method as described above.
According to the technical scheme, the display count actually given to the user is obtained through the association between the display state of each page and the component. And monitoring the current visual area of the mobile terminal, and judging whether page sliding occurs or not. And traversing the component in the current area every time the user slides the page, acquiring the data of the component to judge the attribute of the currently displayed component, and if the component is a preset type component, reporting information such as the advertisement identifier pointed by the component to the server. In addition, the invention also obtains different component contents according to the position of the component in the current visual area for presentation, namely, different component contents, such as advertisement contents, are displayed at different positions of the component in the current visual area. For example, the component displays the A content at the bottom of the page, the B content at the middle of the page, and the C content at the top of the page, thereby realizing content display diversification and improving user experience.
In addition, the invention can define each sub item of the content into different components by a data structure transmission mode, and the content list displayed on the interface is displayed in a mode of a jigsaw-like mode after configuration, so that a quick, flexible and changeable content component realization method is provided. The component display method does not need to set a middle layer or compile, so that the application response speed is improved, and the user flow is saved.
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To the accomplishment of the foregoing and related ends, certain illustrative aspects are described herein in connection with the following description and the annexed drawings, which set forth the various ways in which the principles disclosed herein may be practiced, and all aspects and equivalents thereof are intended to fall within the scope of the claimed subject matter. The above, as well as additional objects, features, and advantages of the present disclosure will become more apparent from the following detailed description when read in conjunction with the accompanying drawings. Like reference numerals generally refer to like parts or elements throughout the present disclosure.
Fig. 1 illustrates a block diagram of a mobile terminal 100 according to one embodiment of the present invention;
FIG. 2 illustrates a flow diagram of a component exposure statistics method 200 according to one embodiment of the invention;
FIG. 3 illustrates a schematic diagram of acquired component attribute information according to one embodiment of the invention;
FIG. 4 illustrates a schematic diagram of reported component-related properties according to one embodiment of the invention; and
fig. 5 shows a block diagram of a component exposure statistics apparatus 500 according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Fig. 1 illustrates a block diagram of a mobile terminal 100 according to one embodiment of the present invention. The mobile terminal 100 may include a memory interface 102, one or more data processors, an image processor and/or central processing unit 104, and a peripheral interface 106.
The memory interface 102, the one or more processors 104, and/or the peripheral interface 106 may be discrete components or may be integrated in one or more integrated circuits. In the mobile terminal 100, various elements may be coupled by one or more communication buses or signal lines. Sensors, devices, and subsystems may be coupled to peripheral interface 106 to facilitate various functions.
For example, the motion sensor 110, the light sensor 112, and the distance sensor 114 may be coupled to the peripheral interface 106 to facilitate orientation, illumination, and ranging functions. Other sensors 116 may also be coupled to the peripheral interface 106, such as a positioning system (e.g., a GPS receiver), an acceleration sensor, a temperature sensor, a biometric sensor, or other sensing device, to facilitate relevant functions.
The camera subsystem 120 and optical sensor 122, which may be, for example, a Charge Coupled Device (CCD) or a Complementary Metal Oxide Semiconductor (CMOS) optical sensor, may be used to facilitate implementation of camera functions such as recording photographs and video clips. Can be communicated withCommunication functions are facilitated by one or more wireless communication subsystems 124, which may include radio frequency receivers and transmitters and/or optical (e.g., infrared) receivers and transmitters. The particular design and implementation of the wireless communication subsystem 124 may depend on the one or more communication networks supported by the mobile terminal 100. For example, the mobile terminal 100 may include a network designed to support LTE, 3G, GSM, GPRS, EDGE, wi-Fi, or WiMax networks, and BlueBooth TM A communication subsystem 124 of the network.
The audio subsystem 126 may be coupled with a speaker 128 and a microphone 130 to facilitate voice-enabled functions, such as voice recognition, voice replication, digital recording, and telephony functions. The I/O subsystem 140 may include a touch screen controller 142 and/or one or more other input controllers 144. The touch screen controller 142 may be coupled to a touch screen 146. For example, the touch screen 146 and touch screen controller 142 can detect contact and movement or suspension therewith using any of a variety of touch sensing technologies including, but not limited to, capacitive, resistive, infrared and surface acoustic wave technologies.
One or more other input controllers 144 may be coupled to other input/control devices 148, such as one or more buttons, rocker switches, thumbwheels, infrared ports, USB ports, and/or pointing devices such as a stylus. The one or more buttons (not shown) may include up/down buttons for controlling the volume of speaker 128 and/or microphone 130.
The memory interface 102 may be coupled with a memory 150. The memory 150 may include high-speed random access memory and/or non-volatile memory, such as one or more magnetic disk storage devices, one or more optical storage devices, and/or flash memory (e.g., NAND, NOR). The memory 150 may store an operating system 152, such as an operating system like Android, iOS, or Windows Phone. The operating system 152 may include instructions for handling basic system services and performing hardware-dependent tasks. The memory 150 may also store applications 154 (i.e., application programs, hereinafter referred to as applications). The operating system 152 is loaded from the memory 150 and executed by the processor 104 when the mobile terminal is in operation. The application 154, when running, is also loaded from the memory 150 and executed by the processor 104. Applications 154 run on top of the operating system and utilize interfaces provided by the operating system and underlying hardware to implement various user-desired functions, such as instant messaging, web browsing, picture management, video playback, and the like. The application 154 may be provided independently of the operating system, or may be self-contained in the operating system, including various social application software such as QQ, weChat, microblog, etc., and also including various video play live games, etc., and may also include self-contained applications of the system such as photo album, calculator, sound recording pen, etc. In addition, when the application 154 is installed in the mobile terminal 100, a driving module may be added to the operating system.
The program provided by an embodiment of the present invention for performing the component exposure statistics method 200 is one of the applications 154. In some embodiments, the mobile terminal 100 is configured to perform the component exposure statistics method 200 according to the present invention.
Fig. 2 shows a flow chart of a component exposure statistics method 200 according to one embodiment of the present invention, adapted to be performed in a mobile terminal in which a mobile application is installed and which comprises one or more components adapted to present information at the runtime of the mobile application, such as advertisement components presenting advertisement information at the runtime of the mobile application. Further, the mobile application may include a plurality of pages, each of which may include one or more components. According to one embodiment, the application may be a live-like application, the components of which may include, for example, at least one of a Banner (Banner) carousel graph, a live-room big card, a live-room small card, a sorted recommendation list, a filter, a search component, a primary sort, and a secondary sort.
The component has attribute information, which may include a component type (e.g., text box component, advertisement component, button component, tab component, list box component, etc.), a page where the component is currently located, a component picture, an address of the component picture, and an address of a jump target. For the advertisement component, the attribute information also comprises advertisement identification and address of the skip advertisement.
As depicted in fig. 2, the method begins at step S220. In step S220, the mobile application is run on the mobile terminal.
According to one embodiment of the present invention, a configuration file of the mobile application may also be obtained, where the configuration file is stored in a data structure, and includes components at each location in the mobile application and attribute information of each component; and performing scheduling display on the components at each position in the mobile application according to the configuration file. In particular, the configuration file is typically obtained by going to the server each time the user opens an application. The configuration file may be in JSON format and HTML format, and of course may be other data structures, which the present invention is not limited to.
Based on this, the present invention may further comprise the steps of: analyzing components contained in the mobile application and the position layout of each component in the mobile application interface from the configuration file, and carrying out component layout on the mobile application according to the analyzed contents. This implementation is mainly aimed at the fact that when the mobile application is initially opened, it is not certain which components are currently available, so that a configuration file needs to be acquired for page layout. In another implementation manner, the configuration file of each component needs to be known under the condition of knowing the page component, so that the component contained in the current application interface of the mobile terminal can be determined at this time, and the determined configuration information of each component is obtained from the server as the configuration file.
For the first implementation manner, the components of the interface can be laid out and displayed in a mode similar to a jigsaw, for example, different types of components can be respectively put into corresponding areas according to defined component areas (banner carousel map areas, live broadcasting room large card areas and the like) on the terminal interface; or the components can be sequentially arranged from top to bottom according to the interface. In addition, each component of the interface can also perform UI layout display in a mode based on the vertex coordinates, and the attribute information also comprises the vertex coordinates of each component. The invention is not limited to the specific parameter type and number, and the acquired parameters only can uniquely determine the position of the component frame.
Further, the configuration file is typically obtained by initiating an access request to the server, which access request may typically include at least one of device attributes, device model, application version, user identification, and user cookie. The device attribute is android device, IOS device, PAD device, television device, PC device, etc., and the device model is millet model, hua ji model, etc. On the basis, for the first implementation mode, the application components need to be acquired, and different component contents can be prepared for a user in a targeted manner: determining user preference and use habit by analyzing access request of user, and constructing user portrait; component content that may be of interest to the user is selected based on the user representation so that the user initiates a request to send the user a profile of the components. For example, the car advertisement can be pushed to the user by frequently watching the car advertisement, and the cosmetic advertisement can be pushed to the user by frequently watching the cosmetic advertisement, so that the click rate and watching experience of the user can be improved.
Subsequently, in step S240, in response to the user' S sliding event, a current viewable area of the mobile application on the mobile terminal screen is determined, and components in the current viewable area are determined.
The sliding event is usually a sliding operation performed by a user by touching a touch screen of the mobile terminal up and down and left and right, and each component in the page slides correspondingly when the screen slides. The sliding event may be determined by the switch event of Viewpager and the lifecycle of Fragment, the sliding event of Listview or Recycloerview, and the coordinates of the component view on the interface. The method for determining the current visible area is a mature technology at present, and can be implemented by any existing method by a person skilled in the art, so that the invention is not limited. For example, the current window visual area may be acquired using the method getwindowviebledisplayframe () under the View class.
Subsequently, in step S260, a specific type of component among the determined components is identified, and a related identification of the specific type of component is transmitted to the server so as to perform one exposure statistics for the specific type of component.
According to one embodiment of the invention, a particular type of component may be an advertisement component, in which case its associated identity may be the advertisement identity to which the particular type of component corresponds. The specific type of component can be identified by acquiring attribute information of the component, i.e., by identifying whether the component is a specific type of component through the attribute information. FIG. 3 illustrates a schematic diagram of acquired component attribute information including a platform, channel, version, location, globally unique identifier GUID, etc. of the component, according to one embodiment of the invention. A special message id is customized for statistics when the advertisement component is presented. Fig. 4 illustrates a schematic diagram of reported component-related properties, which may include path addresses of jump targets, etc. in addition to component-related property information, according to one embodiment of the present invention.
According to another embodiment of the invention, a scheme for dynamically pulling advertisements to improve the advertisement exposure rate is provided, namely, the advertisements can be dynamically pulled under the condition that the page is not refreshed, and the advertisements can be slid to different positions to display different advertisements. Specifically, according to the position of the component in the current visual area, different component contents are acquired for presentation, that is, the sliding positions of the component in the current visual area are different, and the presented component contents (such as advertisement contents) are also different. For example, when a component is at the bottom of a page, it obtains component content A for rendering; when the middle part of the page is reached, acquiring the component content B for presentation; when the top of the page is reached, it retrieves component content C for rendering. Therefore, the diversification of component content display can be realized, and the user experience is improved. Further, for a certain position of the current visual area, when each component slides to the position, the same component content is acquired for presentation. For example, for a certain position in the middle of the page, when any advertisement component slides to the position, the same advertisement content is acquired for presentation, so that the advertisement at the position can be ensured to be unchanged all the time, and the exposure rate of the advertisement is improved.
Here, considering that pages consist of each view page plus fragments, in combination with the notification of the sliding event of the component, it can be determined which page the page slides to and which page the page has slid to, and by the lifecycle in the fragments, it can be determined whether the current page starts to be created and whether it has been displayed. With this series of conditions, it is possible to precisely determine which page is currently seen by the user. When the item in the page is displayed in front of the user, the position of the page where the current view is located can be calculated, and then after a certain distance is slid in the current visible area, a new advertisement can be switched to be displayed.
In addition, the invention can optimize the display time of the GIF animation through the association of the display state of each page and the component, namely, the animation is not displayed on the page which cannot be seen by the user, so that the machine performance is better saved, and the waste of the performance is avoided. Furthermore, the GIF animation can be displayed as a still picture outside the current visual area, and is switched to be displayed as a moving picture when the GIF animation slides into the current visual area, so that the user flow is saved, and the application running fluency is improved. In addition, the invention can monitor the sliding direction of the sliding event and pre-load the component content of the advertisement component or the animation component of the next page.
According to a further embodiment of the invention, the first moment and the second moment of each sliding in and out of the current visual area of the component are determined according to the coordinates of the central point of the component, respectively; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly. Wherein, the sliding of the component into the current visual area means that the center point of the component slides to the first upper and lower boundaries of the current visual area; the component sliding out of the current viewable area means that the center point of the component slides to the second upper and lower boundaries of the current viewable area. For example, when the user slides up, the center point of the component slides to the lower boundary, which is the component slides into the current visual area, and to the upper boundary, which is the component slides out of the current visual area.
Fig. 5 shows a block diagram of a component exposure statistics apparatus 500, according to one embodiment of the invention, adapted to reside in an application of a mobile terminal, the mobile application comprising one or more components adapted to present information when the mobile application is running. As shown in fig. 5, the apparatus includes an application running module 520, a component determining module 540, and a component reporting module 560.
The application running module 520 is adapted to run a mobile application on the mobile terminal, and is further adapted to obtain different component contents for presentation according to the location of the component in the current viewable area. For a certain position of the current visual area, the application running module 520 is further adapted to obtain the same component content for presentation when each component is slid to the position respectively. In addition, the application running module 520 is further adapted to obtain configuration information of the mobile application, where the configuration information is stored in a data structure, and includes components at each location in the mobile application and attribute information of each component; and performing scheduling display on the components at each position in the mobile application according to the configuration information.
The component determination module 540 is adapted to determine a current viewable area of a mobile application on the mobile terminal screen in response to a user's sliding event and to determine components in the current viewable area.
The component reporting module 560 is adapted to identify a particular type of component from the determined components and send the relevant identification of the particular type of component to the server for performing one exposure statistic for the particular type of component. The specific type component is an advertisement component, and the related identification of the specific type component comprises an advertisement identification corresponding to the specific type component. The specific type of component is identified by the attribute information of the component, and the attribute information also comprises the current page of the component, the picture of the component, the address of the picture of the component and the address of the jump target. In addition, the component reporting module 560 is further adapted to determine a first time and a second time when the component slides in and out of the current visual area each time according to the coordinates of the center point of the component; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly.
The detailed implementation of the component exposure statistics device 500 according to the present invention is disclosed in summary and detail based on the descriptions of fig. 1-4, and will not be described herein.
According to the technical scheme, the display count actually given to the user is obtained through the association between the display state of each page and the component. And monitoring a specific component in the current visible area of the mobile terminal to report data, improving the advertisement exposure rate and accurately counting the advertisement display condition. Optimizing the display time of the GIF animation according to the association between the display state of each page and the control, dynamically pulling the advertisement under the condition that the page is not refreshed, and sliding to different positions to display different advertisements.
A8, the method of A1, further comprising the steps of: respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly. A9, the method of A8, wherein the advertisement component sliding into the current visual area means that the central point of the component slides to the first upper and lower boundaries of the current visual area; the advertisement component sliding out of the current viewable area means that the center point of the component slides to the second upper and lower boundaries of the current viewable area.
A10, the method of A1, further comprising the steps of: and monitoring the sliding direction of the sliding event, and preloading the component content of the advertisement component or the animation component of the next page. A11, the method of A1, wherein the sliding event is judged by a Viewpager switching event and a Fragment life cycle, a Littview or a Recycloerview sliding event, and coordinates of a component view on an interface.
B13, the device as set forth in B12, wherein the application running module is further adapted to obtain different component contents for presentation according to the location of the component in the current visual area. B14, the device of B13, wherein, for a certain position of the current visual area, the application running module is further adapted to obtain the same component content for presentation when each component slides to the position respectively. B15, the apparatus of B12, wherein the application execution module is further adapted to: acquiring configuration information of the mobile application, wherein the configuration information is stored in a data structure form and comprises components at all positions in the mobile application and attribute information of all the components; and performing scheduling display on the components at each position in the mobile application according to the configuration information.
B16, the apparatus of B15, wherein the data structure is a JSON data structure. B17, the method of any one of B12-B16, wherein the specific type component is an advertisement component, and the relevant identification thereof is an advertisement identification corresponding to the specific type component. B18, the method as set forth in B17, wherein the specific type of component is identified by attribute information of the component, wherein the attribute information further comprises a page where the component is currently located, a picture of the component, an address of the picture of the component, and an address of a jump target. B19, the apparatus of B12, wherein the component reporting module is further adapted to: respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component; calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and summing the single exposure times over a predetermined period to obtain a total exposure time for the assembly.
The various techniques described herein may be implemented in connection with hardware or software or, alternatively, with a combination of both. Thus, the methods and apparatus of the present invention, or certain aspects or portions of the methods and apparatus of the present invention, may take the form of program code (i.e., instructions) embodied in tangible media, such as floppy diskettes, CD-ROMs, hard drives, or any other machine-readable storage medium, wherein, when the program is loaded into and executed by a machine, such as a computer, the machine becomes an apparatus for practicing the invention.
In the case of program code execution on programmable computers, the computing device will generally include a processor, a storage medium readable by the processor (including volatile and non-volatile memory and/or storage elements), at least one input device, and at least one output device. Wherein the memory is configured to store program code; the processor is configured to execute the component exposure statistics method of the present invention in accordance with instructions in said program code stored in the memory.
By way of example, and not limitation, computer readable media comprise computer storage media and communication media. Computer-readable media include computer storage media and communication media. Computer storage media stores information such as computer readable instructions, data structures, program modules, or other data. Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. Combinations of any of the above are also included within the scope of computer readable media.
In the description provided herein, algorithms and displays are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with examples of the invention. The required structure for a construction of such a system is apparent from the description above. In addition, the present invention is not directed to any particular programming language. It will be appreciated that the teachings of the present invention described herein may be implemented in a variety of programming languages, and the above description of specific languages is provided for disclosure of enablement and best mode of the present invention.
In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules or units or components of the devices in the examples disclosed herein may be arranged in a device as described in this embodiment, or alternatively may be located in one or more devices different from the devices in this example. The modules in the foregoing examples may be combined into one module or may be further divided into a plurality of sub-modules.
Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.
Furthermore, some of the embodiments are described herein as methods or combinations of method elements that may be implemented by a processor of a computer system or by other means of performing the functions. Thus, a processor with the necessary instructions for implementing the described method or method element forms a means for implementing the method or method element. Furthermore, the elements of the apparatus embodiments described herein are examples of the following apparatus: the apparatus is for carrying out the functions performed by the elements for carrying out the objects of the invention.
As used herein, unless otherwise specified the use of the ordinal terms "first," "second," "third," etc., to describe a general object merely denote different instances of like objects, and are not intended to imply that the objects so described must have a given order, either temporally, spatially, in ranking, or in any other manner.
While the invention has been described with respect to a limited number of embodiments, those skilled in the art, having benefit of the above description, will appreciate that other embodiments are contemplated within the scope of the invention as described herein. Furthermore, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter. Accordingly, many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the appended claims. The disclosure of the present invention is intended to be illustrative, but not limiting, of the scope of the invention, which is defined by the appended claims.
Claims (19)
1. A component exposure statistics method adapted to be executed in a mobile terminal, the mobile terminal comprising a mobile application therein, the method comprising:
acquiring a configuration file of the mobile application, wherein the configuration file is stored in a data structure form and comprises components at all positions in the mobile application and attribute information of all the components;
performing scheduling display on components at each position in the mobile application according to the configuration file, wherein the mobile application comprises one or more components, and the components are suitable for presenting information when the mobile application runs;
analyzing components contained in the mobile application and the position layout of each component in the mobile application interface from the configuration file, and carrying out component layout on the mobile application according to the analyzed content;
determining a current visual area of the mobile application on the screen of the mobile terminal in response to a sliding event of a user, and determining components in the current visual area; and
the specific type of components in the determined components are identified, and relevant identification of the specific type of components is sent to a server so as to carry out one-time exposure statistics for the specific type of components, wherein the specific type of components are identified through attribute information of the components, and the attribute information comprises a platform, a channel, a version, a position and a globally unique identifier GUID of the components.
2. The method of claim 1, further comprising the step of:
and acquiring different component contents for presentation according to the position of the component in the current visual area.
3. The method of claim 2, further comprising the step of:
for a certain position of the current visual area, when each component slides to the position, the content of the same component is acquired for presentation.
4. The method of claim 1, wherein the data structure is a JSON data structure.
5. The method of any of claims 1-4, wherein the particular type of component is an advertisement component, in which case its associated identity is an advertisement identity corresponding to the particular type of component.
6. The method of claim 5, wherein the attribute information further includes a page in which the component is currently located, a component picture, an address of the component picture, and an address of a jump target.
7. The method of claim 1, further comprising the step of:
respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component;
calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and
summing the single exposure times over a predetermined period yields the total exposure time of the assembly.
8. The method of claim 7, wherein,
the advertisement component slides into the current visual area, namely the central point of the component slides to the first upper and lower boundaries of the current visual area;
the advertisement component sliding out of the current viewable area means that the center point of the component slides to the second upper and lower boundaries of the current viewable area.
9. The method of claim 1, further comprising the step of:
and monitoring the sliding direction of the sliding event, and preloading the component content of the advertisement component or the animation component of the next page.
10. The method of claim 1, wherein the sliding event is determined by a switch event of Viewpager and a lifecycle of Fragment, a sliding event of Listview or recycloerview, and coordinates of a component view on an interface.
11. A component exposure statistics apparatus adapted to reside in a mobile terminal, the mobile terminal including a mobile application therein, the apparatus comprising:
the application running module is suitable for running the mobile application on the mobile terminal, the mobile application comprises one or more components, the components are suitable for presenting information when the mobile application runs, the configuration files of the mobile application are also suitable for being obtained, the configuration files are stored in a data structure form and comprise components at all positions in the mobile application and attribute information of all the components, the components at all the positions in the mobile application are displayed in a scheduling mode according to the configuration files, the components contained in the mobile application and the position layout of all the components in a mobile application interface are analyzed from the configuration files, and the component layout is carried out on the mobile application according to the analyzed contents;
a component determination module adapted to determine a current viewable area of the mobile application on the mobile terminal screen in response to a user's sliding event, and to determine components in the current viewable area; and
and the component reporting module is suitable for identifying the specific type of components in the determined components and sending the relevant identification of the specific type of components to a server so as to carry out one-time exposure statistics for the specific type of components, wherein the specific type of components are identified through attribute information of the components, and the attribute information comprises a platform, a channel, a version, a position and a globally unique identifier GUID of the components.
12. The apparatus of claim 11, wherein the application execution module is further adapted to obtain different component content for presentation based on the location of the component in the current viewable area.
13. The apparatus of claim 12, wherein for a location of the current viewable area, the application execution module is further adapted to obtain the same component content for presentation when each component is slid to the location separately.
14. The apparatus of claim 11, wherein the data structure is a JSON data structure.
15. The apparatus of any of claims 11-14, wherein the particular type of component is an advertisement component, in which case its associated identity is an advertisement identity corresponding to the particular type of component.
16. The apparatus of claim 15, wherein the specific type of component is identified by attribute information of the component, the attribute information further comprising a page in which the component is currently located, a picture of the component, an address of the picture of the component, and an address of a jump target.
17. The apparatus of claim 11, wherein the component reporting module is further adapted to:
respectively determining a first moment and a second moment of each time the component slides in and slides out of the current visual area according to the coordinates of the central point of the component;
calculating single exposure time of the component in the current visual area according to the first moment and the second moment; and
summing the single exposure times over a predetermined period yields the total exposure time of the assembly.
18. A mobile terminal, comprising:
one or more processors;
a memory; and
one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs comprising instructions for performing any of the methods of claims 1-10.
19. A readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a mobile terminal, cause the mobile terminal to perform any of the methods of claims 1-10.
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