CN110659945A - Method and device for counting advertisement exposure times and computer equipment - Google Patents
Method and device for counting advertisement exposure times and computer equipment Download PDFInfo
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- CN110659945A CN110659945A CN201910932084.5A CN201910932084A CN110659945A CN 110659945 A CN110659945 A CN 110659945A CN 201910932084 A CN201910932084 A CN 201910932084A CN 110659945 A CN110659945 A CN 110659945A
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Abstract
The invention discloses a method, a device and computer equipment for counting advertisement exposure times, wherein the method comprises the following steps: the advertisement display terminal acquires an advertisement statistical request sent by the monitoring server; the advertisement counting request carries an advertisement identifier of the advertisement to be identified; the advertisement display terminal acquires a page code corresponding to a current application interface; the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identification and the acquired page code; and the advertisement display terminal sends the display times to the monitoring server so that the monitoring server counts the exposure times of the advertisement to be identified. According to the method and the device, the number of times of displaying the advertisement to be recognized displayed in the current application interface is determined according to the page code and the advertisement identification corresponding to the current application interface, the exposure of the advertisement to be recognized is counted according to the number of times of displaying, and the accuracy of counting the actual exposure of the advertisement to be recognized is improved.
Description
Technical Field
The present application relates to the field of advertisement delivery, and in particular, to a method, an apparatus, and a computer device for counting advertisement exposure times.
Background
With the rapid development of the internet, people can not leave the network more and more in life, and merchants see huge business opportunities, so that online advertisements are produced at the same time. The merchant can put online advertisements to the terminals used by people through the server, and in order to ensure the maximization of the benefit of the merchant, the exposure of the online advertisements needs to be counted to reduce the production cost of the merchant.
The flow in online advertisement delivery can be divided into 5 time points (from front to back): the method comprises the steps of presenting an exposure opportunity, putting online advertisements by a server, loading the online advertisements by an advertisement display terminal, exposing the online advertisements on an interface by the advertisement display terminal, and enabling the online advertisements to be seen by a user. When the exposure of the online advertisement is counted, two common counting modes are adopted, namely, the counting mode is one, the advertisement quantity of the online advertisement released by the server is counted at the time point of releasing the online advertisement by the server, and the advertisement quantity is used as the exposure of the online advertisement; and secondly, counting the advertisement amount of the online advertisements received by the advertisement display terminal at the time point of loading the online advertisements by the advertisement display terminal, and taking the advertisement amount as the exposure amount of the online advertisements. However, in the two ways for counting the exposure of the online advertisement, there may be a case that the counted online advertisement is not really exposed on the advertisement display terminal, so that the exposure of the online advertisement counted by the above ways is much larger than the actual exposure of the online advertisement on the advertisement display terminal.
Disclosure of Invention
In view of this, an object of the present application is to provide a method, an apparatus and a computer device for counting advertisement exposure times, so as to solve the problem in the prior art how to improve the accuracy of counting the actual exposure of online advertisements.
In a first aspect, an embodiment of the present application provides a method for counting advertisement exposure times, including:
the advertisement display terminal acquires an advertisement statistical request sent by the monitoring server; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
the advertisement display terminal acquires a page code corresponding to a current application interface;
the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identification and the acquired page code;
and the advertisement display terminal sends the display times to the monitoring server so that the monitoring server counts the exposure times of the advertisement to be identified.
Optionally, after the advertisement display terminal obtains the advertisement statistics request sent by the monitoring server; before the advertisement display terminal obtains the page code corresponding to the current application interface, the method further comprises the following steps:
the advertisement display terminal judges whether an advertisement playing instruction sent by the monitoring server is acquired in real time;
if the advertisement display terminal does not acquire the advertisement playing instruction sent by the monitoring server, the advertisement display terminal determines that the current application interface does not play the advertisement to be identified;
and if the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step that the advertisement display terminal acquires the page code corresponding to the current application interface.
Optionally, the determining, by the advertisement display terminal, the display times of the advertisement to be identified in the current application interface according to the advertisement identifier and the acquired page code includes:
the advertisement display terminal judges whether the advertisement identification exists in the acquired page code or not;
if the advertisement identification does not exist in the acquired page code, determining that the advertisement to be identified is not played in the current application interface;
and if the advertisement identification exists in the acquired page code, calculating the display times of the advertisement to be identified in the current application interface.
Optionally, if the advertisement identifier exists in the obtained page code, calculating the number of times of displaying the advertisement to be identified in the current application interface includes:
the advertisement display terminal acquires the confirmation time for determining the advertisement identification in the acquired page code;
the advertisement display terminal generates an advertisement exposure signal based on the confirmation time and the equipment ID corresponding to the advertisement display terminal;
and the advertisement display terminal determines the display times of the advertisement to be identified on the current display interface based on the advertisement exposure signal.
In a second aspect, an embodiment of the present application provides a method for counting advertisement exposure times, including:
the monitoring server sends a statistical request to each advertisement display terminal so that each advertisement display terminal returns a page code corresponding to the current application interface;
aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement identification and the page code;
and the monitoring server counts the exposure times of the advertisement to be identified according to the display times of the application interface corresponding to each received page code.
Optionally, after the monitoring server sends the statistics request to each advertisement display terminal, the method further includes:
the monitoring server monitors whether the advertisement display terminal acquires an advertisement playing instruction in real time;
if the monitoring server determines that the advertisement display terminal does not acquire the advertisement playing instruction, the monitoring server determines that the current application interface of the advertisement display terminal does not play the advertisement to be identified;
and if the monitoring server determines that the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step so that the advertisement display terminal returns the page code corresponding to the current application interface.
Optionally, for each received page code, the monitoring server determines, according to the advertisement identifier and the page code, the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code, including:
aiming at each received page code, the monitoring server generates an advertisement exposure log according to the confirmation time of the advertisement identification determined in the page code and the equipment ID of the advertisement display terminal corresponding to the page code;
and aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement exposure log corresponding to the page code.
In a third aspect, an embodiment of the present application provides an apparatus for counting advertisement exposure times, including:
the first acquisition module is used for acquiring an advertisement statistical request sent by the monitoring server by the advertisement display terminal; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
the first code acquisition module is used for acquiring a page code corresponding to the current application interface by the advertisement display terminal;
the first calculation module is used for determining the display times of the advertisement to be identified in the current application interface by the advertisement display terminal according to the advertisement identification and the acquired page code;
and the first sending module is used for sending the display times to a monitoring server by the advertisement display terminal so as to enable the monitoring server to count the exposure times of the advertisement to be identified.
In a fourth aspect, an embodiment of the present application provides an apparatus for counting advertisement exposure times, including:
the second code acquisition module is used for sending a statistical request to each advertisement display terminal by the monitoring server so as to enable each advertisement display terminal to return a page code corresponding to the current application interface;
the second calculation module is used for determining the display times of the advertisements to be identified in the application interface corresponding to the page codes according to the advertisement identifications and the page codes by the monitoring server aiming at each received page code;
and the counting module is used for counting the exposure times of the advertisement to be identified by the monitoring server according to the display times of the application interface corresponding to each received page code.
In a fifth aspect, the present application provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and the processor implements the steps of the above method when executing the computer program.
The embodiment of the application provides a method for counting advertisement exposure times, firstly, an advertisement display terminal obtains an advertisement counting request sent by a monitoring server; the advertisement counting request carries an advertisement identifier of an advertisement to be identified; secondly, the advertisement display terminal acquires a page code corresponding to the current application interface; thirdly, the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identification and the acquired page code; and finally, the advertisement display terminal sends the display times to the monitoring server so that the monitoring server counts the exposure times of the advertisement to be identified.
In the application, after receiving an advertisement counting request, the advertisement display terminal determines the display times of the advertisements to be identified displayed in the current application interface according to the page codes and the advertisement identifications corresponding to the current application interface, so that the determined display times are the times of actual exposure of the advertisements to be identified in the current application interface, the advertisement display terminal sends the determined display times to the monitoring server, the monitoring server counts the exposure times of the advertisements to be identified according to the received display times, the situation that the unexposed advertisements to be identified are also counted is reduced, and the accuracy of counting the actual exposure of the advertisements to be identified is improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a schematic flowchart illustrating a method for counting advertisement exposure times according to an embodiment of the present disclosure;
FIG. 2 is a flowchart illustrating another method for counting advertisement exposure times according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an apparatus for counting advertisement exposure times according to an embodiment of the present disclosure;
FIG. 4 is a schematic structural diagram of another apparatus for counting advertisement exposure times according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of a computer device 500 according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
When the exposure of the online advertisement is counted, two common counting modes are adopted, namely, the counting mode is one, the advertisement quantity of the online advertisement released by the server is counted at the time point of releasing the online advertisement by the server, and the advertisement quantity is used as the exposure of the online advertisement; and secondly, counting the advertisement amount of the online advertisements received by the advertisement display terminal at the time point of loading the online advertisements by the advertisement display terminal, and taking the advertisement amount as the exposure amount of the online advertisements. However, the exposure amount of the online advertisement counted by the two methods is not counted when the online advertisement is really played in the advertisement display terminal, and there may be a case that the counted online advertisement is not really exposed in the advertisement display terminal, so that the counted exposure amount of the online advertisement is larger than the advertisement amount of the actually exposed online advertisement, and the accuracy of counting the actual exposure amount of the online advertisement is reduced.
As shown in fig. 1, an embodiment of the present application provides a method for counting advertisement exposure times, including:
s101, an advertisement display terminal acquires an advertisement statistical request sent by a monitoring server; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
s102, the advertisement display terminal obtains a page code corresponding to the current application interface;
s103, the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identification and the acquired page code;
s104, the advertisement display terminal sends the display times to the monitoring server so that the monitoring server counts the exposure times of the advertisement to be identified.
In the step S101, the advertisement display terminal may be used to display a device to be identified with an advertisement, and the advertisement display terminal may be a mobile phone, a computer device, a tablet computer, and the like, which is not limited herein. The monitoring server can be used for counting the exposure times of the advertisement to be identified in the advertisement display terminal, and the monitoring server can store the advertisement to be identified and the advertisement identification corresponding to the advertisement to be identified. The advertisement logo may be represented by preset characters, and the preset characters may be letters (e.g., A, a, etc.), numbers (e.g., 1, 2, etc.), Chinese characters, etc.; the application is not limited herein. The advertisement counting request may be used to control the advertisement presentation terminal to count the number of presentations of the advertisement to be identified exposed in the advertisement presentation terminal.
In the step S102, the current application interface may be a page displayed by an application program running in the advertisement display terminal, where the application program may be a browser, video playing software, news broadcasting software, chat software, or the like. The page code corresponding to the current application interface may be a code compiled to the current application interface.
In step S103, the number of times of display may be the number of times that the advertisement to be identified is played in the current application interface, or the number of times of display may be a fixed value, that is, 1 time.
Specifically, after the advertisement display terminal obtains the page code of the current application interface, the page code is traversed, whether a character string identical to the advertisement identifier exists is found, if the character string identical to the advertisement identifier exists is found in the page code, the display times are accumulated every time the character string identical to the advertisement identifier is found in the page code, until the page code is traversed, and the accumulated display times are the display times of the advertisement to be identified in the current application interface.
Or, after the advertisement display terminal obtains the page code of the current application interface, traversing the page code, and searching whether the character string same as the advertisement identifier exists, if the character string same as the advertisement identifier exists in the page code, determining the display times of the advertisement to be recognized in the current application interface once the character string same as the advertisement identifier is searched in the page code.
In the above step S104, the number of exposures may be the sum of the number of impressions transmitted to the monitoring server in all the advertisement presentation terminals.
Specifically, in step S103, the display times are accumulated every time a character string identical to the advertisement identifier is found in the page code, until the page code is traversed, the accumulated display times are display times of the advertisement to be identified in the current application interface, the advertisement display terminal sends the display times obtained after the page code is traversed to the monitoring server, and the monitoring server counts the exposure times of the advertisement to be identified according to the received display times.
Or, in step S103, determining the number of times of displaying the advertisement to be recognized in the current application interface once a character string identical to the advertisement identifier is found in the page code, sending the determined number of times of displaying each time by the advertisement displaying terminal to the monitoring server, and the monitoring server counting the number of times of exposing the advertisement to be recognized according to the received number of times of displaying.
Through the four steps, after receiving the advertisement counting request, the advertisement display terminal determines the display times of the advertisements to be identified displayed in the current application interface according to the page codes and the advertisement identifications corresponding to the current application interface, so that the determined display times are the times of the advertisements to be identified really exposed in the current application interface, the advertisement display terminal sends the determined display times to the monitoring server, the monitoring server counts the exposure times of the advertisements to be identified according to the received display times, the situation that the unexposed advertisements to be identified are also counted is reduced, and the accuracy of counting the actual exposure of the advertisements to be identified is improved.
In order to reduce the workload of the advertisement display terminal, the advertisement display terminal does not acquire the page code corresponding to the current application interface in real time, and if the page code corresponding to the current application interface is acquired in real time, there may be a situation that the advertisement to be identified is repeatedly counted in the current application interface, so after step S101 and before step S102, the method further includes:
105, the advertisement display terminal judges whether an advertisement playing instruction sent by the monitoring server is acquired in real time;
step 106, if the advertisement display terminal does not acquire the advertisement playing instruction sent by the advertisement playing server, the advertisement display terminal determines that the current application interface does not play the advertisement to be identified;
and 107, if the advertisement display terminal acquires the advertisement playing instruction sent by the advertisement playing server, executing the step that the advertisement display terminal acquires the page code corresponding to the current application interface.
In step 105, the advertisement playing instruction may be sent by the monitoring server to the advertisement displaying terminal, and may be used to control the advertisement displaying terminal to play the advertisement to be recognized, where the advertisement playing instruction carries the advertisement to be recognized and the advertisement identifier corresponding to the advertisement to be recognized.
Specifically, after the advertisement display terminal detects that the advertisement to be identified needs to be displayed in the page code corresponding to the current application interface, the advertisement display terminal sends an advertisement playing request to the monitoring server. After receiving the advertisement playing request, the monitoring server sends an advertisement playing instruction to the advertisement display terminal, and the advertisement display terminal monitors whether the advertisement playing instruction sent by the monitoring server is received or not in real time.
In the step 106, when the advertisement display terminal does not obtain the advertisement playing instruction sent by the monitoring server, it is indicated that the advertisement to be identified cannot be played in the current application interface of the advertisement display terminal, and therefore, the statistics of the number of times of displaying the advertisement to be identified does not need to be performed on the current application interface.
In step 107, when the advertisement display terminal obtains the advertisement playing instruction sent by the monitoring server, it indicates that the advertisement to be identified can be played in the current application interface of the advertisement display terminal, and therefore, the number of times of displaying the advertisement to be identified needs to be counted for the current application interface, and before the number of times of displaying the advertisement to be identified needs to be counted, a page code corresponding to the current application interface of the advertisement display terminal needs to be obtained, that is, step S102 is executed.
In the three steps, whether the advertisement display terminal needs to acquire the page code corresponding to the current application interface is determined by judging whether the advertisement display terminal receives the advertisement playing instruction sent by the monitoring server, the advertisement display terminal does not need to acquire the page code corresponding to the current application interface under the condition that the advertisement playing instruction is not received, and only under the condition that the advertisement playing instruction is received, the advertisement display terminal needs to acquire the page code corresponding to the current application interface, therefore, the advertisement display terminal does not need to acquire the page code corresponding to the current application interface in real time, the workload of the advertisement display terminal is reduced, the repeated acquisition of the page code corresponding to the current application interface is also reduced, therefore, the condition that the advertisements to be identified exposed in the current application interface are repeatedly counted is achieved, and the accuracy of counting the actual exposure of the advertisements to be identified is improved.
In order to improve the working efficiency of the advertisement display terminal, in step S103, the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identifier and the acquired page code, including:
step 108, the advertisement display terminal judges whether the obtained page code has the advertisement identification;
step 109, if the advertisement identification does not exist in the acquired page code, determining that the advertisement to be identified is not played on the current application interface;
and step 110, if the advertisement identification exists in the acquired page code, calculating the display times of the advertisement to be identified in the current application interface.
In step 108, the advertisement displaying terminal first traverses the acquired page code, and determines whether a character string consistent with the advertisement identifier exists in the page code.
In step 109, if the advertisement display terminal does not traverse the character string corresponding to the advertisement identifier in the acquired page code, it indicates that the advertisement to be identified is not played in the current application interface corresponding to the acquired page code.
In the step 110, if the advertisement display terminal traverses the character string consistent with the advertisement identifier in the acquired page code, which indicates that the advertisement to be identified is being played in the current application interface corresponding to the acquired page code, the advertisement display terminal determines the number of times that the advertisement identifier appears in the acquired page code, that is, the number of times that the advertisement to be identified is displayed in the current application interface.
Through the three steps, whether the advertisement identification exists in the acquired page code or not is determined through traversal, the number of times of displaying the advertisement to be identified is counted by the advertisement displaying terminal under the condition that the advertisement identification exists in the page code, and the number of times of appearing the advertisement identification in the page code does not need to be acquired under the condition that the advertisement identification does not exist in the page code, so that the workload of the advertisement displaying terminal is reduced, and the working efficiency of the advertisement displaying terminal is improved.
In step 110, if the advertisement identifier exists in the obtained page code, calculating the number of times of displaying the advertisement to be recognized in the current application interface, including:
step 1101, the advertisement display terminal acquires the confirmation time for determining the advertisement identification in the acquired page code;
step 1102, the advertisement display terminal generates an advertisement exposure signal based on the confirmation time and the device ID corresponding to the advertisement display terminal;
step 1103, the advertisement display terminal determines the number of times of displaying the advertisement to be identified on the current display interface based on the advertisement exposure signal.
In the above step 1101, the confirmation time may be a time point at which the advertisement presentation terminal first finds a character string in the page code that is consistent with the advertisement identification.
In step 1102, the advertisement exposure signal may represent an exposed advertisement to be identified, each advertisement exposure signal may be unique, and the advertisement exposure signal may be an HTTP request carrying a confirmation time and a device ID of the advertisement presentation terminal.
Specifically, after the advertisement display terminal determines the advertisement identifier in the page code, the advertisement display terminal obtains the device ID of the advertisement display terminal itself, and generates an advertisement exposure signal according to the device ID and the confirmation time.
In the above step 1103, the advertisement display terminal counts the number of times of displaying the advertisement to be identified on the current display interface according to the number of the advertisement exposure signals corresponding to the current application interface.
Through the three steps, the advertisement exposure signal generated based on the equipment ID and the confirmation time of the advertisement display terminal has uniqueness, so that the display times of the advertisement to be identified on the current display interface are counted through the advertisement exposure signal, the repeated counting or missed counting condition caused by the fact that the advertisement identification corresponds to a plurality of advertisements to be identified can be reduced, and the accuracy of counting the display times is improved.
According to the method for counting the exposure times of the advertisements, after the advertisement display terminal receives the advertisement counting request, the display times of the advertisements to be identified displayed in the current application interface are determined according to the page codes and the advertisement identifications corresponding to the current application interface, so that the determined display times are the times of the advertisements to be identified really exposed in the current application interface, the advertisement display terminal sends the determined display times to the monitoring server, the monitoring server counts the exposure times of the advertisements to be identified according to the received display times, the condition that the unexposed advertisements to be identified are also counted is reduced, and the accuracy of counting the actual exposure times of the advertisements to be identified is improved.
As shown in fig. 2, another method for counting advertisement exposure times is provided in the embodiments of the present application, including:
s201, the monitoring server sends an advertisement counting request to each advertisement display terminal so that each advertisement display terminal returns a page code corresponding to the current application interface;
s202, aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement identification and the page code;
s203, the monitoring server counts the exposure times of the advertisement to be identified according to the display times of the application interface corresponding to each received page code.
In the step S201, the monitoring server may be configured to count the number of exposures of the advertisement to be identified in the advertisement display terminal, and the monitoring server may store the advertisement to be identified and the advertisement identifier corresponding to the advertisement to be identified. The advertisement display terminal may be used for displaying a device to be identified with an advertisement, and the advertisement display terminal may be a mobile phone, a computer device, a tablet computer, or the like. The advertisement logo may be represented by preset characters, and the preset characters may be letters (e.g., A, a, etc.), numbers (e.g., 1, 2, etc.), Chinese characters, etc.; the application is not limited herein. The advertisement counting request may be used to control the advertisement presentation terminal to count the number of presentations of the advertisement to be identified exposed in the advertisement presentation terminal. The current application interface may be a page displayed by an application program running in the advertisement display terminal, wherein the application program may be a browser, video playing software, news broadcasting software, chatting software, and the like. The page code corresponding to the current application interface may be a code compiled to the current application interface.
In step S202, for each page code received by the monitoring server, the monitoring server searches the page code for a character string corresponding to the advertisement identifier, and accumulates the display times corresponding to the advertisement to be recognized each time a character string corresponding to the advertisement identifier is found, so as to determine the display times of the advertisement to be recognized in the current application interface corresponding to the page code.
In step S203, the monitoring server determines the number of display times corresponding to each page code, and adds the number of display times corresponding to all page codes to obtain the number of exposure times of the advertisement to be identified.
Through the three steps, the monitoring server obtains the page code corresponding to the current application interface, determines the occurrence frequency of the advertisement identification in the page, and further determines the display frequency of the advertisement to be identified in the current application interface, so that the obtained display frequency can be ensured to be the number of the advertisement to be identified which is really exposed in the current application interface, and the exposure frequency of the advertisement to be identified which is calculated according to the display frequency is accurate.
In order to reduce the workload of the monitoring server, the monitoring server does not obtain the page code corresponding to the current application interface in real time, and if the page code corresponding to the current application interface is obtained in real time, there may be a situation that the advertisement to be identified is repeatedly counted in the current application interface, so after the monitoring server sends the statistical request to each advertisement display terminal, the method further includes:
step 204, the monitoring server monitors whether the advertisement display terminal obtains an advertisement playing instruction in real time;
step 205, if the monitoring server determines that the advertisement display terminal does not obtain the advertisement playing instruction, the monitoring server determines that the current application interface of the advertisement display terminal does not play the advertisement to be identified;
step 206, if the monitoring server determines that the advertisement display terminal obtains the advertisement playing instruction sent by the monitoring server, the step is executed to enable the advertisement display terminal to return to the page code corresponding to the current application interface.
In step 204, the advertisement playing instruction may be sent by the monitoring server to the advertisement displaying terminal, and may be used to control the advertisement displaying terminal to play the advertisement to be recognized, where the advertisement playing instruction carries the advertisement to be recognized and the advertisement identifier corresponding to the advertisement to be recognized.
Specifically, after the advertisement display terminal detects that the advertisement to be identified needs to be displayed in the page code corresponding to the current application interface, the advertisement display terminal sends an advertisement playing request to the monitoring server. After receiving the advertisement playing request, the monitoring server sends an advertisement playing instruction to the advertisement display terminal, and the monitoring server monitors whether the advertisement display terminal receives the advertisement playing instruction sent by the monitoring server in real time.
In step 205, the monitoring server does not determine that the advertisement display terminal has not played the advertisement to be identified in the current application interface of the advertisement display terminal when receiving the advertisement playing instruction sent by the monitoring server, and therefore, the monitoring server does not need to display the number of times of the advertisement to be identified exposed in the current application interface of the advertisement display terminal, that is, does not need to obtain the page code corresponding to the current application interface of the advertisement display terminal.
In step 206, when the monitoring server determines that the advertisement display terminal receives the advertisement playing instruction sent by the monitoring server, it indicates that the advertisement to be recognized is being played in the current application interface of the advertisement display terminal, and therefore, the monitoring server needs to obtain the number of times of displaying the advertisement to be recognized exposed in the current application interface of the advertisement display terminal, that is, the page code corresponding to the current application interface of the advertisement display terminal.
In the three steps, the monitoring server determines whether the monitoring server needs to acquire the page code corresponding to the current application interface of the advertisement display terminal by judging whether the advertisement display terminal receives the advertisement playing instruction sent by the monitoring server, the monitoring server does not need to acquire the page code corresponding to the current application interface under the condition that the monitoring server does not determine that the advertisement display terminal receives the advertisement playing instruction, and only under the condition that the monitoring server determines that the advertisement display terminal receives the advertisement playing instruction, the monitoring server needs to acquire the page code corresponding to the current application interface, therefore, the monitoring server does not need to acquire the page code corresponding to the current application interface in real time, the workload of the monitoring server is reduced, and the repeated acquisition of the page code corresponding to the current application interface is also reduced, therefore, the condition that the advertisements to be identified exposed in the current application interface are repeatedly counted is achieved, and the accuracy of counting the actual exposure of the advertisements to be identified is improved.
In step 202, for each received page code, the monitoring server determines, according to the advertisement identifier and the page code, the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code, including:
step 2021, for each received page code, the monitoring server generates an advertisement exposure log according to the confirmation time of the advertisement identifier determined in the page code and the device ID of the advertisement display terminal corresponding to the page code;
step 2022, for each received page code, the monitoring server determines the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code according to the advertisement exposure log corresponding to the page code.
In step 2021 above, the confirmation time may be the point in time when the monitoring server first finds a string in the page code that is consistent with the advertisement identification. The advertisement exposure log may represent an exposed advertisement to be identified, each advertisement exposure log being unique, and the advertisement exposure signal may carry a confirmation time and a device ID of the advertisement presentation terminal.
Specifically, for each received page code, after the monitoring server determines the advertisement identifier in the page code, the monitoring server obtains the device ID of the advertisement display terminal corresponding to the page code, and generates an advertisement exposure log according to the device ID and the confirmation time.
In the step 2022, for each received page code, the monitoring server counts the number of advertisement exposure logs corresponding to the page code, so as to determine the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code.
In the two steps, the advertisement exposure log generated based on the equipment ID and the confirmation time of the advertisement display terminal has uniqueness, so that the display times of the advertisement to be identified on the current display interface are counted through the advertisement exposure log, the repeated counting or missed counting condition caused by the fact that the advertisement identification corresponds to a plurality of advertisements to be identified can be reduced, and the accuracy of counting the display times is improved.
After step S203, the monitoring server determines the exposure times of the advertisement to be identified, which are obtained by statistics corresponding to the device ID, according to the device ID carried in each advertisement exposure log;
and calculating the exposure rate of the advertisement to be identified in the equipment ID based on the ratio of the exposure times of the advertisement to be identified obtained by statistics corresponding to the equipment ID to the preset exposure corresponding to the equipment ID.
According to the exposure rate, the merchant can put more advertisements to the equipment with high exposure rate and put less advertisements to the equipment with low exposure rate, so that the condition that the advertisements are not exposed is reduced.
According to the method for counting the exposure times of the advertisements, provided by the embodiment of the application, after the monitoring server sends the advertisement counting request, the monitoring server obtains the page code corresponding to the current application interface in each advertisement display terminal, and determines the display times of the advertisements to be identified displayed in each current application interface according to the obtained page code and the advertisement identification, so that the determined display times are the times that the advertisements to be identified are really exposed in the current application interface, the monitoring server counts the exposure times of the advertisements to be identified according to the display times corresponding to each page generation, the condition that the unexposed advertisements to be identified are also counted is reduced, and the accuracy of counting the actual exposure amount of the advertisements to be identified is improved.
As shown in fig. 3, an embodiment of the present application provides an apparatus for counting advertisement exposure times, including:
a first obtaining module 301, configured to obtain, by an advertisement display terminal, an advertisement statistics request sent by a monitoring server; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
a first code obtaining module 302, configured to obtain, by the advertisement display terminal, a page code corresponding to a current application interface;
a first calculating module 303, configured to determine, by the advertisement display terminal, display times of the advertisement to be identified in the current application interface according to the advertisement identifier and the obtained page code;
a first sending module 304, configured to send the display times to a monitoring server by the advertisement display terminal, so that the monitoring server counts the exposure times of the advertisement to be identified.
Optionally, the apparatus further includes: a first judgment module;
the first judging module is used for judging whether an advertisement playing instruction sent by the monitoring server is acquired by the advertisement display terminal in real time; if the advertisement display terminal does not acquire the advertisement playing instruction sent by the monitoring server, the advertisement display terminal determines that the current application interface does not play the advertisement to be identified; and if the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step that the advertisement display terminal acquires the page code corresponding to the current application interface.
Optionally, when the advertisement display terminal determines, according to the advertisement identifier and the acquired page code, the number of times of displaying the advertisement to be identified in the current application interface, the first calculating module 303 includes:
the advertisement display terminal judges whether the advertisement identification exists in the acquired page code or not; if the advertisement identification does not exist in the acquired page code, determining that the advertisement to be identified is not played in the current application interface; if the advertisement identification exists in the acquired page code, calculating the display times of the advertisement to be identified in the current application interface; if the advertisement identification exists in the acquired page code, calculating the display times of the advertisement to be identified in the current application interface, including: the advertisement display terminal acquires the confirmation time for determining the advertisement identification in the acquired page code; the advertisement display terminal generates an advertisement exposure signal based on the confirmation time and the equipment ID corresponding to the advertisement display terminal; and the advertisement display terminal determines the display times of the advertisement to be identified on the current display interface based on the advertisement exposure signal.
As shown in fig. 4, another apparatus for counting advertisement exposure times according to an embodiment of the present application includes:
a second code obtaining module 401, configured to send a statistical request to each advertisement display terminal by the monitoring server, so that each advertisement display terminal returns a page code corresponding to the current application interface;
a second calculating module 402, configured to, for each received page code, determine, by the monitoring server according to the advertisement identifier and the page code, the number of times of displaying an advertisement to be identified in an application interface corresponding to the page code;
the counting module 403 is configured to count, by the monitoring server, the exposure times of the advertisement to be identified according to the display times of the application interface corresponding to each received page code.
Optionally, the apparatus further includes: a second judgment module;
the second judgment module is used for the monitoring server to monitor whether the advertisement display terminal obtains an advertisement playing instruction in real time; if the monitoring server determines that the advertisement display terminal does not acquire the advertisement playing instruction, the monitoring server determines that the current application interface of the advertisement display terminal does not play the advertisement to be identified; and if the monitoring server determines that the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step so that the advertisement display terminal returns the page code corresponding to the current application interface.
Optionally, the second calculating module 402, for each received page code, the monitoring server determines, according to the advertisement identifier and the page code, the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code, including:
aiming at each received page code, the monitoring server generates an advertisement exposure log according to the confirmation time of the advertisement identification determined in the page code and the equipment ID of the advertisement display terminal corresponding to the page code;
and aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement exposure log corresponding to the page code.
Corresponding to the method for counting advertisement exposure times in fig. 1, an embodiment of the present application further provides a computer device 500, as shown in fig. 5, the device includes a memory 501, a processor 502, and a computer program stored on the memory 501 and executable on the processor 502, wherein the processor 502 implements the steps of the method for counting advertisement exposure times when executing the computer program.
Specifically, the memory 501 and the processor 502 may be general memories and processors, which are not specifically limited herein, and when the processor 502 runs a computer program stored in the memory 501, the method for counting advertisement exposure times may be executed to solve the problem of how to improve the accuracy of counting the actual exposure amount of online advertisements in the prior art, after receiving an advertisement counting request, the advertisement display terminal determines the display times of the advertisement to be identified displayed in the current application interface according to the page code and the advertisement identifier corresponding to the current application interface, so that the determined display times are the times of the advertisement to be identified being actually exposed in the current application interface, the advertisement display terminal sends the determined display times to the monitoring server, and the monitoring server counts the exposure times of the advertisement to be identified according to the received display times, the situation that the unexposed advertisements to be recognized are counted is reduced, and the accuracy of counting the actual exposure of the advertisements to be recognized is improved.
Corresponding to the method for counting advertisement exposure times in fig. 1, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to perform the steps of the method for counting advertisement exposure times.
Specifically, the storage medium can be a general storage medium, such as a mobile disk, a hard disk, and the like, and when a computer program on the storage medium is run, the method for counting advertisement exposure times can be executed, so as to solve the problem of how to improve the accuracy of counting the actual exposure of online advertisements in the prior art, after receiving an advertisement counting request, the advertisement display terminal determines the display times of the advertisements to be identified displayed in the current application interface according to the page code and the advertisement identification corresponding to the current application interface, so that the determined display times are the times of actual exposure of the advertisements to be identified in the current application interface, the advertisement display terminal sends the determined display times to the monitoring server, the monitoring server counts the exposure times of the advertisements to be identified according to the received display times, and the situation that the advertisements to be identified which are not exposed are also counted is reduced, the accuracy of counting the actual exposure of the advertisement to be recognized is improved.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments provided in the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus once an item is defined in one figure, it need not be further defined and explained in subsequent figures, and moreover, the terms "first", "second", "third", etc. are used merely to distinguish one description from another and are not to be construed as indicating or implying relative importance.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the present disclosure, which should be construed in light of the above teachings. Are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A method for counting advertisement exposure times, comprising:
the advertisement display terminal acquires an advertisement statistical request sent by the monitoring server; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
the advertisement display terminal acquires a page code corresponding to a current application interface;
the advertisement display terminal determines the display times of the advertisement to be identified in the current application interface according to the advertisement identification and the acquired page code;
and the advertisement display terminal sends the display times to the monitoring server so that the monitoring server counts the exposure times of the advertisement to be identified.
2. The method of claim 1, wherein after the advertisement presentation terminal acquires the advertisement statistics request transmitted by the monitoring server; before the advertisement display terminal obtains the page code corresponding to the current application interface, the method further comprises the following steps:
the advertisement display terminal judges whether an advertisement playing instruction sent by the monitoring server is acquired in real time;
if the advertisement display terminal does not acquire the advertisement playing instruction sent by the monitoring server, the advertisement display terminal determines that the current application interface does not play the advertisement to be identified;
and if the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step that the advertisement display terminal acquires the page code corresponding to the current application interface.
3. The method of claim 1, wherein the advertisement presentation terminal determines the presentation times of the advertisement to be identified in the current application interface according to the advertisement identifier and the acquired page code, and the method comprises the following steps:
the advertisement display terminal judges whether the advertisement identification exists in the acquired page code or not;
if the advertisement identification does not exist in the acquired page code, determining that the advertisement to be identified is not played in the current application interface;
and if the advertisement identification exists in the acquired page code, calculating the display times of the advertisement to be identified in the current application interface.
4. The method of claim 3, wherein the calculating the number of times the advertisement to be recognized is shown in the current application interface if the advertisement identifier exists in the obtained page code comprises:
the advertisement display terminal acquires the confirmation time for determining the advertisement identification in the acquired page code;
the advertisement display terminal generates an advertisement exposure signal based on the confirmation time and the equipment ID corresponding to the advertisement display terminal;
and the advertisement display terminal determines the display times of the advertisement to be identified on the current display interface based on the advertisement exposure signal.
5. A method for counting advertisement exposure times, comprising:
the monitoring server sends a statistical request to each advertisement display terminal so that each advertisement display terminal returns a page code corresponding to the current application interface;
aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement identification and the page code;
and the monitoring server counts the exposure times of the advertisement to be identified according to the display times of the application interface corresponding to each received page code.
6. The method of claim 5, wherein after the monitoring server sends the statistical request to each advertisement presentation terminal, further comprising:
the monitoring server monitors whether the advertisement display terminal acquires an advertisement playing instruction in real time;
if the monitoring server determines that the advertisement display terminal does not acquire the advertisement playing instruction, the monitoring server determines that the current application interface of the advertisement display terminal does not play the advertisement to be identified;
and if the monitoring server determines that the advertisement display terminal acquires the advertisement playing instruction sent by the monitoring server, executing the step so that the advertisement display terminal returns the page code corresponding to the current application interface.
7. The method of claim 6, wherein for each received page code, the monitoring server determining, according to the advertisement identifier and the page code, the number of times of displaying the advertisement to be identified in the application interface corresponding to the page code, includes:
aiming at each received page code, the monitoring server generates an advertisement exposure log according to the confirmation time of the advertisement identification determined in the page code and the equipment ID of the advertisement display terminal corresponding to the page code;
and aiming at each received page code, the monitoring server determines the display times of the advertisement to be identified in the application interface corresponding to the page code according to the advertisement exposure log corresponding to the page code.
8. An apparatus for counting advertisement exposure times, comprising:
the first acquisition module is used for acquiring an advertisement statistical request sent by the monitoring server by the advertisement display terminal; the advertisement counting request carries an advertisement identifier of an advertisement to be identified;
the first code acquisition module is used for acquiring a page code corresponding to the current application interface by the advertisement display terminal;
the first calculation module is used for determining the display times of the advertisement to be identified in the current application interface by the advertisement display terminal according to the advertisement identification and the acquired page code;
and the first sending module is used for sending the display times to a monitoring server by the advertisement display terminal so as to enable the monitoring server to count the exposure times of the advertisement to be identified.
9. An apparatus for counting advertisement exposure times, comprising:
the second code acquisition module is used for sending a statistical request to each advertisement display terminal by the monitoring server so as to enable each advertisement display terminal to return a page code corresponding to the current application interface;
the second calculation module is used for determining the display times of the advertisements to be identified in the application interface corresponding to the page codes according to the advertisement identifications and the page codes by the monitoring server aiming at each received page code;
and the counting module is used for counting the exposure times of the advertisement to be identified by the monitoring server according to the display times of the application interface corresponding to each received page code.
10. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of the preceding claims 1-7 are implemented by the processor when executing the computer program.
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| CN201910932084.5A CN110659945A (en) | 2019-09-29 | 2019-09-29 | Method and device for counting advertisement exposure times and computer equipment |
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