CN109905738B - Video advertisement abnormal display monitoring method and device, storage medium and electronic equipment - Google Patents
Video advertisement abnormal display monitoring method and device, storage medium and electronic equipment Download PDFInfo
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Abstract
The invention provides a video advertisement abnormal display monitoring method, which comprises the following steps: receiving a request for acquiring a video advertisement sent by a current terminal, and acquiring an identity identification number of the current terminal according to the request; acquiring a state mark corresponding to the identity identification number from the cache data, judging whether the current terminal is abnormal, and if the current terminal is abnormal, sending an advertisement to the current terminal according to a preset advertisement strategy; receiving a monitoring record when the current terminal displays the advertisement, analyzing the monitoring record according to a preset anomaly analysis algorithm, judging whether the current terminal is abnormal, if so, updating the state mark of the current terminal to be abnormal, and storing the state mark in cache information; the method of the invention can continuously monitor the state of the current terminal when the video advertisement is displayed, provide the monitoring information data of the current terminal when the video advertisement is displayed for the server, enrich the monitoring data information in the server and provide a large amount of data for applying the anti-cheating advertisement strategy.
Description
Technical Field
The invention relates to the technical field of internet advertisements, in particular to a video advertisement abnormal display monitoring method and device, a storage medium and electronic equipment.
Background
With the development of the internet, people no longer watch videos through a television singly, and most users select videos interested in the users to watch the videos online through the internet. In the process that a user watches videos, the internet advertisements are screened through the advertisement putting system and put to the user in a targeted mode, and the user can click on the advertisements which are being displayed according to the interest or the requirement of the user; the advertisement is monitored and the data information of the advertisement which is requested to be acquired, released and displayed and clicked by the user is counted when the advertisement is displayed, and the advertisement is charged through modes of CPM (cost Per future impression) pay-Per-display, CPC (cost Per click) pay-Per-click and the like.
With the development of science and technology, there is a possibility that false data information exists in the counted data information of the advertisement requested to be acquired and delivered and clicked by the user, and the use of the false data information to charge the advertisement causes huge economic loss, so a method for monitoring whether the data information of the advertisement requested to be acquired, delivered and clicked by the user is abnormal is needed.
Disclosure of Invention
In view of this, an embodiment of the present invention provides a method for monitoring abnormal display of a video advertisement, which can provide monitoring data information for a server to display the video advertisement on a terminal, monitor whether the video advertisement is abnormal during playing, and provide abnormal data information occurring during video advertisement display for an advertisement delivery system.
The invention also provides a video advertisement display abnormity monitoring device, which is used for ensuring the practice and application of the method in practice.
In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:
a video advertisement abnormal display monitoring method comprises the following steps:
receiving a video advertisement acquisition request sent by a current terminal, and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
acquiring a state mark corresponding to the identity identification number from preset cache data;
selecting a preset advertisement strategy corresponding to the terminal state according to the terminal state represented by the state mark, sending a video advertisement to the current terminal according to the preset advertisement strategy, and displaying the video advertisement in the current terminal;
receiving a monitoring record of the current terminal when the video advertisement is displayed, and analyzing the monitoring record according to a preset abnormity analysis algorithm to judge whether the current terminal is abnormal;
and if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark into the cache data.
Optionally, the above method, where obtaining the status flag corresponding to the identity identifier from the preset cache data includes:
judging whether the cache data is valid data;
if the cache data is valid data, searching a cache identity number matched with the identity number of the current terminal in the preset cache data;
and acquiring a state mark corresponding to the cache identity identification number, and taking the state mark corresponding to the cache identity identification number as the state mark of the current terminal.
Optionally, the selecting, according to the terminal state represented by the state flag, a preset advertisement policy corresponding to the terminal state, and sending the video advertisement to the current terminal according to the preset advertisement policy includes:
judging whether the current terminal is abnormal or not according to the terminal state represented by the state mark;
when the terminal state represented by the state mark is abnormal, sending a video advertisement to the current terminal according to a preset first advertisement strategy;
and when the terminal state represented by the state mark is normal, sending the video advertisement to the current terminal according to a preset second advertisement strategy.
Optionally, the receiving a monitoring record of the current terminal when the video advertisement is displayed includes:
and triggering the current terminal to generate monitoring records corresponding to the monitoring nodes when the current terminal displays the video advertisements according to the preset monitoring nodes.
Optionally, the analyzing the monitoring record according to a preset anomaly analysis algorithm to determine whether the current terminal is abnormal includes:
analyzing the monitoring record, and determining each characteristic parameter of the current terminal contained in the monitoring record;
according to the identity identification number, obtaining each cache characteristic parameter corresponding to the identity identification number in the cache data and a characteristic numerical value corresponding to each cache characteristic parameter;
comparing each characteristic parameter with the corresponding cache characteristic parameter;
comparing and calculating the characteristic values corresponding to the cache characteristic parameters which are inconsistent to obtain final characteristic values corresponding to the cache characteristic parameters which are inconsistent to the comparison;
and comparing the final characteristic value with a preset characteristic threshold value, and when the final characteristic value is greater than the preset characteristic threshold value, determining that the current terminal is abnormal.
Optionally, the analyzing the monitoring record according to a preset anomaly analysis algorithm to determine whether the current terminal is abnormal includes:
analyzing the monitoring record, and determining the showing times of the current video advertisement shown by the current terminal contained in the monitoring record;
according to the identity identification number, obtaining the cache data and the numerical value of the cache display times corresponding to the identity identification number;
calculating the numerical value of the cache display times to obtain a calculated numerical value of the current cache display times, and comparing the calculated numerical value with a preset display threshold value;
and when the calculated value is larger than the preset display threshold, the current terminal is abnormal.
Optionally, the analyzing the monitoring record according to a preset anomaly analysis algorithm to determine whether the current terminal is abnormal includes:
analyzing the monitoring record, and determining the number of clicks which are included in the monitoring record and are clicked when the current video advertisement is displayed;
according to the identity identification number, obtaining a cache click number value corresponding to the cache data and the identity identification number;
calculating the cache click number value to obtain a final cache click number value, and comparing the final cache click number value with a preset click threshold value;
and when the final cache click number value is larger than the preset click threshold value, the current terminal is abnormal.
A video advertisement abnormal display monitoring device comprises:
a receiving unit: the system comprises a terminal and a server, wherein the terminal is used for receiving a video advertisement acquisition request sent by a current terminal and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
an acquisition unit: the system comprises a cache module, a state mark acquisition module and a state mark generation module, wherein the cache module is used for acquiring the state mark corresponding to the identity identification number in preset cache data;
a selecting unit: the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information, and the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information;
an analysis unit: the monitoring device is used for receiving monitoring records of the current terminal when the video advertisement is displayed, and analyzing the monitoring records according to a preset abnormity analysis algorithm so as to judge whether the current terminal is abnormal or not;
an update unit: and if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark in the cache data.
A storage medium, characterized in that the storage medium includes stored instructions, wherein when the instructions are executed, a device on which the storage medium is located is controlled to execute the video advertisement abnormal display monitoring method.
An electronic device comprising a memory and one or more instructions, wherein the one or more instructions are stored in the memory and configured to be executed by one or more processors to perform the video advertisement abnormal presentation monitoring method as described above.
Compared with the prior art, the invention has the following advantages:
the invention provides a video advertisement abnormal display monitoring method, which comprises the following steps: receiving a request for acquiring a video advertisement sent by a current terminal, and acquiring an identity identification number of the current terminal according to information in the request; acquiring a state mark corresponding to the identity identification number from cache data, judging whether a current terminal is abnormal or not, if the current terminal is abnormal, sending an advertisement to the current terminal according to a preset advertisement strategy, monitoring the state of the current terminal when the advertisement is displayed, analyzing a monitoring record according to a preset abnormal analysis algorithm, judging whether the current terminal is abnormal or not, if so, updating the state mark of the current terminal to be abnormal, and storing the state mark in cache information; the method of the invention can continuously monitor the state of the current terminal displaying the video advertisement, provide the monitoring information data of the current terminal displaying the video advertisement for the server, enrich the monitoring data information in the server and provide a large amount of data for applying an anti-cheating advertisement strategy.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of a method for monitoring abnormal display of a video advertisement according to an embodiment of the present invention;
FIG. 2 is a flowchart of another method for monitoring abnormal display of video advertisements according to an embodiment of the present invention;
FIG. 3 is a flowchart of another method for monitoring abnormal display of video advertisements according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a video advertisement abnormal display monitoring apparatus according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In this application, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The invention is operational with numerous general purpose or special purpose computing device environments or configurations. For example: personal computers, server computers, multiprocessor devices, distributed computing environments that include any of the above devices or apparatus, and the like.
The embodiment of the invention provides a video advertisement abnormal display monitoring method, which can be applied to a multi-system platform, wherein an execution main body can be a computer terminal, a server of the computer, a processor of an advertisement delivery system or a processor of an advertisement data center and the like, and a flow chart of the method is shown in figure 1 and specifically comprises the following steps:
s101: receiving a request for acquiring a video advertisement sent by a current terminal, and acquiring an identity identification number of the current terminal in the request;
in the method provided by the embodiment of the invention, an advertisement putting center server receives a request of a current terminal for obtaining a video advertisement, and the advertisement putting center server obtains an identity identification number of the current terminal from the received request; it should be noted that the current terminal may be a handheld mobile device, such as a mobile phone, an smart terminal such as an IPAD; or a computer terminal, such as a PC terminal, or a device capable of playing video advertisements by connecting to the internet;
it should be noted that the identification number of the current terminal is the unique ID number of the device or the unique identification number of the current terminal.
S102: acquiring a state mark corresponding to the identity identification number from preset cache data;
in the method provided by the embodiment of the invention, after the identity identification number of the current terminal is obtained, a state mark corresponding to the identity identification number is searched in cache data according to the identity identification number; it should be noted that the preset cache data is data information stored in the server and used for monitoring each terminal, and the cache information includes state information of the terminal and various log record information when the terminal displays the advertisement; the status flag is a flag indicating whether the terminal is abnormal or not.
S103: selecting a preset advertisement strategy corresponding to the terminal state according to the terminal state represented by the state mark, sending a video advertisement to the current terminal according to the preset advertisement strategy, and displaying the video advertisement in the current terminal;
in the method provided by the embodiment of the invention, whether the current terminal is abnormal or not is judged according to the state mark corresponding to the current terminal, a corresponding preset advertisement strategy is selected according to whether the current terminal is abnormal or not, a video advertisement is put on the current terminal according to the preset advertisement strategy, and the current terminal plays and displays the received video advertisement;
it should be noted that the preset advertisement policy can optimize the abnormal terminal in the abnormal period, so as to reduce the loss caused by the abnormal video advertisement display data.
S104: receiving a monitoring record of the current terminal when the video advertisement is displayed, and analyzing the monitoring record according to a preset abnormity analysis algorithm to judge whether the current terminal is abnormal;
in the method provided by the embodiment of the invention, when the current terminal displays and plays the received video advertisement, the state of the current terminal when the video advertisement is displayed is monitored, the monitoring record of the current terminal is received, the monitoring record is analyzed according to a preset abnormity analysis algorithm, and whether the current terminal is abnormal or not is judged;
it should be noted that the current terminal can only display one video advertisement each time, when the advertisement delivery system sends a plurality of video advertisements to the current terminal, the current terminal plays the video advertisements one by one in sequence, and each video advertisement needs to be monitored when being played.
S105: if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark into the cache data;
in the method provided by the embodiment of the invention, the monitoring record of the current terminal is analyzed according to a preset anomaly analysis algorithm, when the current terminal is abnormal, the state mark of the current terminal is updated to be an abnormal state and is periodically stored, and the storage period can be reasonably configured according to the actual service condition and the analysis granularity;
it should be noted that, in the method provided by the embodiment of the present invention, the advertisement requested to be acquired by the current terminal may be in other forms, such as a picture advertisement.
The video advertisement abnormal display monitoring method provided by the embodiment of the invention can be applied to an advertisement delivery system, and by applying the method provided by the embodiment of the invention, the method comprises the steps of receiving a request of a current terminal for obtaining a video advertisement, determining the identity identification number of the current terminal, searching a state mark corresponding to the current terminal according to the identity identification number, selecting a preset advertisement strategy corresponding to the terminal state according to the terminal state represented by the state mark, and sending a corresponding video advertisement to the current terminal according to the preset advertisement strategy; receiving a monitoring record of the video advertisement displayed by the current terminal, analyzing the monitoring record, judging whether the current terminal is abnormal, updating a state mark of the current terminal when the current terminal is abnormal, and storing the state mark in cache data; by applying the method of the invention, the state of the terminal can be continuously monitored and updated, and the advertisement system sends the advertisement through the state mark of the terminal, thereby optimizing the request of the abnormal terminal, improving the quality of advertisement delivery and reducing the loss caused by the flow generated by the abnormal terminal.
In the method provided by the embodiment of the present invention, when judging whether the current terminal is abnormal, the identity number of the current terminal needs to be acquired, and the state flag corresponding to the identity number is acquired, and the specific process is as follows:
judging whether the cache data is valid data;
if the cache data is valid data, searching a cache identity number matched with the identity number of the current terminal in the preset cache data;
and acquiring a state mark corresponding to the cache identity identification number, and taking the state mark corresponding to the cache identity identification number as the state mark of the current terminal.
In the method provided by the embodiment of the present invention, it is determined whether the cache data is valid, and when the cache data is in an effective period, the cache data is valid, it should be noted that the effective period can be set according to an actual situation, and the effective period can be set in a cycle unit of "week", "month", "year", "day", and the like; searching a cache identity identification number matched with the identity identification number of the current terminal in the effective data, and according to a state mark corresponding to the cache identity identification number, using the state mark as the state mark of the current terminal;
it should be noted that the state flag is periodically stored in the cache data, and the period may be set according to a requirement, for example, the period is 7 days, when the state flag of the current terminal is abnormal, the abnormal state flag is stored in the cache data, and when the storage time exceeds a preset period, the abnormal state flag is automatically changed to a normal state flag and is stored.
It should be noted that after the status flag of the current terminal is obtained, a corresponding advertisement policy is selected according to the status flag, and a corresponding video advertisement is sent to the current terminal according to the corresponding advertisement policy, and the specific process is as follows:
judging whether the current terminal is abnormal or not according to the terminal state represented by the state mark;
when the terminal state represented by the state mark is abnormal, sending a video advertisement to the current terminal according to a preset first advertisement strategy;
when the terminal state represented by the state mark is normal, sending a video advertisement to the current terminal according to a preset second advertisement strategy;
in the method provided by the embodiment of the invention, whether a current terminal is abnormal or not is judged according to a state mark represented by the state mark, when the current terminal is abnormal, a video advertisement is sent to the current terminal according to a preset first advertisement strategy, and it needs to be explained that the preset first advertisement strategy is an advertisement anti-cheating strategy which is matched with an advertisement delivery system, so that abnormal behaviors occurring during video advertisement display are reduced, and the delivery quality of the video advertisement is improved; when the current terminal is abnormal, sending a video advertisement to the current terminal according to a preset second advertisement strategy, wherein the second advertisement strategy is to send the video advertisement requested to be obtained by the current terminal according to video advertisement information in a video advertisement obtaining request sent by the current terminal;
it should be noted that, after receiving a request for acquiring a video advertisement sent by a current terminal, the request is parsed according to a preset method, so as to obtain an identity number of the current terminal in the request and corresponding advertisement information requested to be acquired by the current terminal, where the corresponding advertisement information includes the number of acquired advertisements, the advertisement type, the advertisement time length, and the like.
In the method provided by the embodiment of the invention, the received advertisement acquisition request is analyzed to obtain the identity identification number of the current terminal, the state mark corresponding to the current terminal is searched according to the identity identification number, whether the current terminal is abnormal is judged according to the state mark, then the video advertisement is sent to the current terminal, the state of the received video advertisement displayed by the current terminal is monitored, the monitoring record is analyzed, whether the state of the current terminal is abnormal is judged, and the specific process of analyzing the monitoring record is as follows:
triggering the current terminal to generate monitoring records corresponding to the monitoring nodes when the current terminal displays the video advertisements according to the preset monitoring nodes;
in the method provided by the embodiment of the invention, in the process of monitoring the video advertisement displayed by the current terminal, monitoring records of preset nodes are received according to the preset nodes, wherein the preset nodes comprise: when the video advertisement starts to be played, the video advertisement is played at the end, the video advertisement is clicked, and other nodes can be set according to actual requirements;
it should be noted that the monitoring records are analyzed, and a corresponding anomaly analysis algorithm is selected according to an anomaly analysis engine in the information advertisement system in the monitoring records, and when the anomaly analysis algorithm is selected, the anomaly analysis algorithm can be selected according to the node information.
In the method provided by the embodiment of the present invention, the monitoring record is analyzed, and a corresponding anomaly analysis algorithm is selected according to the information obtained by the analysis, wherein the specific contents of different anomaly analysis algorithms are as follows:
it should be noted that, the received monitoring record is analyzed, and information in the monitoring record is obtained after the analysis, where the information may include information that needs to be analyzed for abnormalities, such as characteristic parameters of the current terminal, the number of times that the video advertisement is displayed, and the number of times that the video advertisement is clicked; the monitoring records may also correspond to information that needs to be subjected to anomaly analysis one by one, that is, each monitoring record corresponds to information that needs to be subjected to anomaly analysis, for example, the information in the monitoring record 1 contains characteristic parameters, the monitoring record 2 contains advertisement display times, and the monitoring record 3 contains video advertisement clicked times;
it should be noted that, when a monitoring record is sent according to a node, the monitoring record includes information corresponding to the node, for example, when the node is a video advertisement and starts playing, the node information starts playing, and the corresponding monitoring record includes characteristic parameters of the current terminal; when the video advertisement is clicked, the corresponding monitoring record contains clicked information or contains the clicked information and the characteristic parameters of the current terminal; when the node is the video advertisement playing end, the corresponding monitoring record contains the characteristic parameter of the current terminal, or the clicked information of the video advertisement and the characteristic parameter of the current terminal.
In the method provided by the embodiment of the present invention, different anomaly analysis algorithms are used for different information in monitoring records, and when the information is a characteristic parameter, a flow chart of a method for performing anomaly analysis is shown in fig. 2, and a specific process is as follows:
s201: analyzing the received monitoring record, and determining each characteristic parameter of the current terminal and the identity identification number of the current terminal in the monitoring record;
in the method provided by the embodiment of the invention, the received monitoring record is analyzed to obtain the information of the monitoring record needing abnormal analysis, and each characteristic parameter in the monitoring record and the identity identification number of the current terminal are obtained; it should be noted that, in the feature parameters obtained by the analysis, the feature parameters are parameters that are not constant at the current terminal, such as an IP address used by the current terminal, a cookie used by the current terminal, an MAC address when the current terminal uses an internet television, an IMEI of an Android system used when the current terminal is a smart phone, and an IDFA when the current terminal is an IOS system used when the current terminal is a smart phone, and the feature parameters are classified according to different types, and feature parameters of the same type are stored in the same category, such as a cookie is one type, an MAC address is one type, and an IP address is one type; it should be noted that, in the information about the characteristic parameters of the monitoring records, there is only one of each type of characteristic parameter in each monitoring record.
S202: judging whether cache characteristic parameters corresponding to the identity identification number exist in cache information or not according to the identity identification number;
s203: if the cache information does not have corresponding cache characteristic parameters, storing each characteristic parameter and the characteristic numerical value corresponding to each characteristic parameter as a key value pair together with the identity identification number;
s204: if the cache information has corresponding cache characteristic parameters, comparing each characteristic parameter with the corresponding cache characteristic parameter, if the comparison results are different, calculating the corresponding characteristic value in the cache characteristic parameter, and if the comparison results are consistent, storing the characteristic value corresponding to the cache characteristic parameter to obtain the final characteristic value of each characteristic parameter;
in the method provided by the embodiment of the invention, if the corresponding cache characteristic parameters exist in the current cache period, the characteristic parameters are compared with the corresponding cache characteristic parameters, and the characteristic parameters in one monitoring record are assumed to comprise IP, cookie and MAC; the cache characteristic parameters comprise IP1 and IP2, and the corresponding IP characteristic numerical values are 2; MAC1, corresponding to a MAC feature value of 1; comparing the IP with the IP1 and the IP2, and if the IP is inconsistent with the IP1 and the IP2, calculating the corresponding IP characteristic value, wherein the calculation process can be that the corresponding IP characteristic value is added by one, namely the final IP characteristic value is 3; comparing the MAC1 with the MAC, if the MAC1 is consistent with the MAC, saving the corresponding MAC characteristic value, namely the final MAC characteristic value is 1.
It should be noted that, referring to the above example, when performing comparison, the feature parameters may be compared with the cache feature parameters one by one, that is, the IP in the feature parameters is compared with all the parameters in the cache feature parameters, and when there is no cache feature parameter that is the same as the IP of the feature parameters, the corresponding IP feature value is incremented by one; or comparing the parameters with the same type, namely comparing the IP in the characteristic parameters with each IP in the cache characteristic parameters one by one, and comparing the MAC in the cache characteristic parameters with each MAC in the cache characteristic parameters one by one.
S205: if the characteristic parameters have the characteristic parameters which do not correspond to the cache characteristic parameters, storing the non-corresponding characteristic parameters and the characteristic numerical values which correspond to the non-corresponding characteristic parameters into the cache characteristic parameters;
in the method provided by the embodiment of the present invention, referring to the description in S204, when the characteristic parameter related to the cookie does not exist in the cache characteristic parameter, the cookie of the current characteristic parameter and the characteristic numerical value corresponding to the cookie are stored in the cache information having periodicity as a key value pair together with the identity identification number of the current terminal; and if the corresponding characteristic numerical value of the cookie is 1, the final cookie characteristic numerical value is 1.
S206: comparing each final characteristic value with a corresponding preset characteristic threshold value, and if the comparison result is greater than the preset characteristic threshold value, determining that the terminal is abnormal;
in the method provided in the embodiment of the present invention, the final feature value is compared with a preset feature threshold, and referring to the descriptions in S203 and S204, the preset IP feature threshold is 2, the preset MAC feature threshold is 4, and the preset cookie feature threshold is 10; comparing to obtain that the final IP characteristic value is greater than a preset IP characteristic threshold value, and then the current terminal is in an abnormal state;
it should be noted that, when it is determined whether the current terminal is abnormal according to the characteristic parameters, the current terminal is in a normal state only when each final characteristic value of the characteristic parameters is smaller than a corresponding preset characteristic threshold.
In the method provided by the embodiment of the present invention, when analyzing the monitoring information, besides obtaining the characteristic parameters of the current terminal, it is also possible to obtain information on the number of times that the current terminal presents the video advertisements, and a corresponding anomaly analysis algorithm is selected according to the information on the number of times that the video advertisements are presented, where a specific analysis process is as follows:
analyzing the received monitoring record, and determining the current display times of the current terminal for displaying the video advertisement and the identity identification number of the current terminal in the monitoring record;
in the method provided by the embodiment of the present invention, the received monitoring records are analyzed to obtain the current presentation times and the identity number of the current terminal, it should be noted that if there is information about the current presentation times in one monitoring record, the corresponding current presentation times is 1.
Judging whether the cache information has a numerical value of cache display times or not according to the identity identification number;
if the numerical value of the cache display times does not exist, the numerical value of the current display times and the identity identification number are used as key value pairs to be stored in cache information;
if the numerical value of the cache showing times exists, calculating the numerical value of the cache showing times to obtain an accumulated numerical value of the cache showing times;
comparing the accumulated value with a preset display threshold value, and if the comparison result is greater than the preset display threshold value, determining that the current terminal is abnormal; it should be noted that, the calculation process may be to add one to the numerical value of the cache exhibition number, or to add the numerical value of the cache exhibition number to the numerical value of the current exhibition number;
in the method provided by the embodiment of the invention, the received monitoring record is analyzed to obtain information in the monitoring record, a corresponding abnormal analysis algorithm is selected, when the corresponding information in the monitoring record is video advertisement display frequency information, whether numerical information of the video advertisement display cache frequency corresponding to the identity identification number exists in cache information of a current cache period is judged according to the identity identification number of a current terminal obtained through analysis, and when the numerical information of the video advertisement display cache frequency does not exist, the numerical value of the current display frequency and the identity identification number are stored into the cache information as a key value pair; if the current monitoring records video advertisement display frequency information, the current display frequency is 1, the current display frequency and the identity identification number are stored into cache data with a cache period as a key value pair, the accumulated value is 1, the accumulated value is compared with a preset display threshold value, and when the accumulated value is greater than the preset display threshold value, the current terminal state is abnormal;
if the numerical value of the cache showing times exists in the current cache period and is 5, adding one to the numerical value of the cache showing times to obtain a final accumulated numerical value 6, and storing the final accumulated numerical value 6 in cache data with the cache period;
and if the preset display threshold is 10, comparing the final accumulated value with the display threshold, and if the comparison result is smaller than the display threshold, judging that the current terminal state is normal.
In the method provided by the embodiment of the present invention, when analyzing the monitoring records and when the monitoring records have information clicked when displaying the advertisement, information clicked at most once in each monitoring record is selected according to the clicked information of the advertisement, and the specific content is as follows:
analyzing the received monitoring record, and determining the number of clicks of the current video advertisement and the identity identification number of the current terminal when the current terminal displays the video advertisement in the monitoring record;
judging whether a cache click number value exists in the cache information or not according to the identity identification number;
if the cache click number value does not exist, storing the current click number value and the identity identification number as a key value pair into the cache information;
if the cache click number value exists, calculating the cache click number value to obtain a final cache click number value;
it should be noted that, when the cache hit number value is calculated, the cache hit number value may be added by one, or the cache hit number value may be added by the hit number value of the current video advertisement;
and comparing the final click number value with a preset click threshold, wherein if the comparison result is greater than the click threshold, the current terminal is abnormal.
In the method provided by the embodiment of the invention, the received monitoring records are analyzed to obtain the clicked information of the video advertisement in the monitoring records, the clicked information of the video advertisement when the video advertisement is displayed by the corresponding current terminal is stored in the monitoring records, and it needs to be noted that the clicked times of the video advertisement stored in one monitoring record are at most one; confirming an identity identification number of a current terminal, judging whether a corresponding cache click number value exists in cache information in a current period according to the identity identification number, and when the corresponding cache click number value does not exist, storing the current click number value and the identity identification number in the cache information with the cache period as a key value pair, wherein the current click number value depends on click information in a log record in a monitoring record;
when the cache click number value exists, adding one to the cache click number value to obtain a final click number value, comparing the final click number value with a preset click threshold value, and if the comparison result is greater than the preset threshold value, judging that the current terminal is abnormal; if 1 monitoring record in the analyzed monitoring records is about clicking the video advertisement, and the cache clicking times are 8 times, adding the cache clicking times and the current clicking times, wherein the final clicking times are 9 times, and the preset clicking threshold value in the advertisement system is 20 times, so that the current terminal is in a normal state.
In the method provided by the embodiment of the invention, the information in the monitoring record is obtained by analyzing the monitoring record, the corresponding abnormity analysis algorithm is selected according to the information, and whether the current terminal is abnormal or not is judged by the abnormity analysis algorithm.
In the method provided by the embodiment of the present invention, after the state of the current terminal is determined, the abnormal flag of the current terminal needs to be updated, and the flow chart of the method provided by the embodiment of the present invention is shown in fig. 3, and the specific process is as follows:
the current terminal sends a request for acquiring the video advertisement to an advertisement system, wherein the request comprises an identity identification number of the current terminal and video advertisement information requested to be acquired; the advertisement system determines whether the current terminal is abnormal or not by acquiring a state mark corresponding to the identity identification number of the current terminal; when the state mark is abnormal, the advertisement system sends a video advertisement to the current terminal according to a preset advertisement strategy; when the current state mark is normal, the advertisement system sends a video advertisement to the current terminal according to the advertisement information in the request sent by the current terminal; the current terminal displays the received video advertisements one by one, feeds back monitoring records when the video advertisements are displayed to an advertisement system in real time, analyzes the monitoring records, selects a corresponding anomaly analysis algorithm, and judges whether the current terminal is abnormal, wherein the specific anomaly analysis process can refer to the anomaly analysis process;
it should be noted that, when the current terminal feeds back monitoring information to the advertisement system, the monitoring information includes characteristic parameters of the current terminal, information showing an advertisement or information that an advertisement is clicked; the characteristic parameters comprise equipment ID, Useragent, Mac address, IP address, model, system version and the like; if the current terminal has the following conditions, the current terminal is in an abnormal state;
(1) if the characteristic parameter value of the same terminal is changed too much in the current period, the current terminal is abnormal;
(2) if the same terminal displays monitoring or clicks monitoring and reports too much in the current period, the current terminal is abnormal;
(3) if the same terminal reports a plurality of advertisement displays of the same advertisement position or the advertisement is clicked and monitored at the same time in the current period, the equipment is abnormal;
(4) the advertisement system marks the terminal identity identification number judged to be abnormal and caches a period of time; and if the terminal behavior returns to normal or the mark is invalid after the state mark cache is expired, updating the state mark to normal, which indicates that the equipment behavior returns to normal.
In the method provided by the embodiment of the invention, the method provided by the invention can be used for monitoring the abnormality of the current terminal requesting to acquire the video advertisement, analyzing the monitoring record when the current terminal displays the video advertisement to obtain the information in the monitoring record, selecting a corresponding abnormality analysis algorithm according to the information, and judging whether the current terminal is abnormal or not by the abnormality analysis algorithm, and the method provided by the invention can be used for judging whether the current terminal is abnormal or not when the current terminal displays the advertisement and providing the monitoring information data of the current terminal for the server in real time. Other types of ad monitoring may also be suitable.
Corresponding to the method described in fig. 1, an embodiment of the present invention further provides a video advertisement display abnormality monitoring apparatus, which is used for implementing the method in fig. 1 specifically, the video advertisement display abnormality monitoring apparatus provided in the embodiment of the present invention may be applied to a computer terminal or an advertisement system, and a schematic structural diagram of the apparatus is shown in fig. 4, and specifically includes:
the receiving unit 401: the system comprises a terminal and a server, wherein the terminal is used for receiving a video advertisement acquisition request sent by a current terminal and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
the acquisition unit 402: the system comprises a cache module, a state mark acquisition module and a state mark generation module, wherein the cache module is used for acquiring the state mark corresponding to the identity identification number in preset cache data;
the judgment unit 403: the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information, and the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information;
the analysis unit 404: the monitoring device is used for receiving monitoring records of the current terminal when the video advertisement is displayed, and analyzing the monitoring records according to a preset abnormity analysis algorithm so as to judge whether the current terminal is abnormal or not;
the update unit 405: and if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark in the cache data.
The invention provides a video advertisement display abnormity monitoring device, which comprises: receiving a request for acquiring a video advertisement sent by a current terminal, and acquiring an identity identification number of the current terminal according to information in the request; acquiring a state mark corresponding to the identity identification number from cache data, judging whether a current terminal is abnormal or not, if the current terminal is abnormal, sending an advertisement to the current terminal according to a preset advertisement strategy, monitoring the state of the current terminal when the advertisement is displayed, analyzing a monitoring record according to a preset abnormal analysis algorithm, judging whether the current terminal is abnormal or not, if so, updating the state mark of the current terminal to be abnormal, and storing the state mark in cache information; the method of the invention can continuously monitor the abnormal state of the current terminal displaying the video advertisement, provide the monitoring information data of the current terminal displaying the video advertisement for the server, enrich the monitoring data information in the server and provide a large amount of data for applying the anti-cheating advertisement strategy.
In the embodiment provided by the present invention, based on the foregoing scheme, the obtaining unit 402 is configured to:
a first judgment subunit: the cache data processing device is used for judging whether the cache data is valid data or not;
and searching the subunit: the cache identity identification number is used for searching the cache identity identification number matched with the identity identification number of the current terminal in the preset cache data if the cache data is valid data;
a first acquisition subunit: is used for acquiring the state mark corresponding to the cache identity identification number and taking the state mark corresponding to the cache identity identification number as the state mark of the current terminal
In the embodiment provided by the present invention, based on the foregoing scheme, the determining unit 403 is configured to:
a second judgment subunit: the terminal state judging module is used for judging whether the current terminal is abnormal or not according to the terminal state represented by the state mark;
a first transmitting subunit: the video advertisement server is used for sending a video advertisement to the current terminal according to a preset first advertisement strategy when the terminal state represented by the state mark is abnormal;
a second transmitting subunit: and the video advertisement server is used for sending the video advertisement to the current terminal according to a preset second advertisement strategy when the terminal state represented by the state mark is normal.
In the embodiment provided by the present invention, based on the foregoing scheme, the analysis unit 404 is configured to:
a trigger subunit: the monitoring system is used for triggering the current terminal to generate monitoring records corresponding to the monitoring nodes when the current terminal displays the video advertisements according to the preset monitoring nodes.
In the embodiment provided by the present invention, based on the foregoing scheme, the analysis unit 404 may be further configured to:
a first parsing subunit: the monitoring record is analyzed, and each characteristic parameter of the current terminal contained in the monitoring record is determined;
a second acquisition subunit: the cache system is used for acquiring each cache characteristic parameter corresponding to the identity identification number in the cache data and a characteristic numerical value corresponding to each cache characteristic parameter according to the identity identification number;
comparing the subunit: the cache characteristic parameter comparison module is used for comparing each characteristic parameter with the corresponding cache characteristic parameter;
a first calculation subunit: the cache characteristic parameter comparison module is used for comparing and calculating characteristic values corresponding to the cache characteristic parameters which are inconsistent to obtain final characteristic values corresponding to the cache characteristic parameters which are inconsistent to be compared;
a comparison subunit: and the terminal is used for comparing the final characteristic value with a preset characteristic threshold value, and when the final characteristic value is greater than the preset characteristic threshold value, the current terminal is abnormal.
In the embodiment provided by the present invention, based on the foregoing scheme, the analysis unit 404 may be further configured to:
a second parsing subunit: the terminal is used for analyzing the monitoring record and determining the showing times of the current terminal showing the current video advertisement contained in the monitoring record;
a third acquisition subunit: the cache data acquisition module is used for acquiring cache display times corresponding to the cache data and the identity identification number according to the identity identification number;
a second calculation subunit: the cache display device is used for calculating the numerical value of the cache display times to obtain the calculated numerical value of the current cache display times, and comparing the calculated numerical value with a preset display threshold value;
a first determination subunit: and the current terminal is abnormal when the calculated value is larger than the preset display threshold value.
In the embodiment provided by the present invention, based on the foregoing scheme, the analysis unit 404 may be further configured to:
a third analysis subunit: the system is used for analyzing the monitoring record and determining the number of clicks which are included in the monitoring record and are clicked when the current video advertisement is displayed;
a fourth acquisition subunit: the cache data processing device is used for acquiring cache click times corresponding to the cache data and the identity identification number according to the identity identification number;
a third calculation subunit: the cache hit number value is calculated to obtain a final cache hit number value, and the final cache hit number value is compared with a preset hit threshold value;
a second determining unit: and when the final cache click number value is larger than the preset click threshold value, the current terminal is abnormal.
The embodiment of the invention also provides a storage medium, which comprises a stored instruction, wherein when the instruction runs, the device where the storage medium is located is controlled to execute the video advertisement display abnormity monitoring method in the embodiment.
An electronic device is provided in an embodiment of the present invention, and the structural diagram of the electronic device is shown in fig. 5, which specifically includes a memory 502 and one or more instructions 501, where the one or more instructions 501 are stored in the memory 502, and are configured to be executed by one or more processors 503 to perform the following operations for the one or more instructions 501:
receiving a video advertisement acquisition request sent by a current terminal, and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
acquiring a state mark corresponding to the identity identification number from preset cache data;
selecting a preset advertisement strategy corresponding to the terminal state according to the terminal state represented by the state mark, sending a video advertisement to the current terminal according to the preset advertisement strategy, and displaying the video advertisement in the current terminal;
receiving a monitoring record of the current terminal when the video advertisement is displayed, and analyzing the monitoring record according to a preset abnormity analysis algorithm to judge whether the current terminal is abnormal;
and if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark into the cache data.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (9)
1. A video advertisement abnormal display monitoring method is characterized by comprising the following steps:
receiving a video advertisement acquisition request sent by a current terminal, and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
acquiring a state mark corresponding to the identity identification number from preset cache data;
selecting a preset advertisement strategy corresponding to the terminal state according to the terminal state represented by the state mark, sending a video advertisement to the current terminal according to the preset advertisement strategy, and displaying the video advertisement in the current terminal;
receiving a monitoring record of the current terminal when the video advertisement is displayed, analyzing the monitoring record, determining information in the monitoring record, selecting a corresponding preset anomaly analysis algorithm according to the information in the monitoring record, and analyzing the monitoring record according to the preset anomaly analysis algorithm to judge whether the current terminal is abnormal or not; the information in the monitoring record comprises characteristic parameters of the current terminal, the display times of the video advertisements and the clicked times of the video advertisements; aiming at different information in the monitoring record, different preset anomaly analysis algorithms are used;
if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark into the cache data;
when the information in the monitoring record is the characteristic parameter of the current terminal, analyzing the monitoring record according to a preset anomaly analysis algorithm to judge whether the current terminal is abnormal or not, including:
analyzing the monitoring record, and determining each characteristic parameter of the current terminal contained in the monitoring record;
according to the identity identification number, obtaining each cache characteristic parameter corresponding to the identity identification number in the cache data and a characteristic numerical value corresponding to each cache characteristic parameter;
comparing each characteristic parameter with the corresponding cache characteristic parameter;
comparing and adding one to the feature values corresponding to the inconsistent cache feature parameters to obtain final feature values corresponding to the inconsistent cache feature parameters;
and comparing the final characteristic value with a preset characteristic threshold value, and when the final characteristic value is greater than the preset characteristic threshold value, determining that the current terminal is abnormal.
2. The method according to claim 1, wherein the obtaining the status flag corresponding to the id number from the preset cache data comprises:
judging whether the cache data is valid data;
if the cache data is valid data, searching a cache identity number matched with the identity number of the current terminal in the preset cache data;
and acquiring a state mark corresponding to the cache identity identification number, and taking the state mark corresponding to the cache identity identification number as the state mark of the current terminal.
3. The method according to claim 1, wherein the selecting a preset advertisement policy corresponding to the terminal status according to the terminal status represented by the status flag, and sending a video advertisement to the current terminal according to the preset advertisement policy comprises:
judging whether the current terminal is abnormal or not according to the terminal state represented by the state mark;
when the terminal state represented by the state mark is abnormal, sending a video advertisement to the current terminal according to a preset first advertisement strategy;
and when the terminal state represented by the state mark is normal, sending the video advertisement to the current terminal according to a preset second advertisement strategy.
4. The method of claim 1, wherein receiving a monitoring record of the current terminal while displaying the video advertisement comprises:
and triggering the current terminal to generate monitoring records corresponding to the monitoring nodes when the current terminal displays the video advertisements according to the preset monitoring nodes.
5. The method according to claim 1 or 2, wherein the analyzing the monitoring record according to a preset anomaly analysis algorithm to determine whether the current terminal has an anomaly comprises:
analyzing the monitoring record, and determining the showing times of the current video advertisement shown by the current terminal contained in the monitoring record;
according to the identity identification number, obtaining the cache data and the numerical value of the cache display times corresponding to the identity identification number;
calculating the numerical value of the cache display times to obtain a calculated numerical value of the current cache display times, and comparing the calculated numerical value with a preset display threshold value;
and when the calculated value is larger than the preset display threshold, the current terminal is abnormal.
6. The method according to claim 1 or 2, wherein the analyzing the monitoring record according to a preset anomaly analysis algorithm to determine whether the current terminal has an anomaly comprises:
analyzing the monitoring record, and determining the number of clicks which are included in the monitoring record and are clicked when the current video advertisement is displayed;
according to the identity identification number, obtaining a cache click number value corresponding to the cache data and the identity identification number;
calculating the cache click number value to obtain a final cache click number value, and comparing the final cache click number value with a preset click threshold value;
and when the final cache click number value is larger than the preset click threshold value, the current terminal is abnormal.
7. A video advertisement abnormal display monitoring device is characterized by comprising:
a receiving unit: the system comprises a terminal and a server, wherein the terminal is used for receiving a video advertisement acquisition request sent by a current terminal and analyzing an identity identification number of the current terminal contained in the video advertisement acquisition request;
an acquisition unit: the system comprises a cache module, a state mark acquisition module and a state mark generation module, wherein the cache module is used for acquiring the state mark corresponding to the identity identification number in preset cache data;
a selecting unit: the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information, and the terminal state mark is used for marking the terminal state of the current terminal according to the video advertisement information;
an analysis unit: the monitoring system is used for receiving a monitoring record of the current terminal when the video advertisement is displayed, analyzing the monitoring record, determining information in the monitoring record, selecting a corresponding preset abnormity analysis algorithm according to the information in the monitoring record, and analyzing the monitoring record according to the preset abnormity analysis algorithm to judge whether the current terminal is abnormal or not; the information in the monitoring record comprises characteristic parameters of the current terminal, the display times of the video advertisements and the clicked times of the video advertisements; aiming at different information in the monitoring record, different preset anomaly analysis algorithms are used;
an update unit: if the current terminal is abnormal, updating the terminal state represented by the state mark to be abnormal, and storing the updated state mark in the cache data;
when the information in the monitoring record is the characteristic parameter of the current terminal, analyzing the monitoring record according to a preset anomaly analysis algorithm to judge whether the current terminal is abnormal or not, including:
analyzing the monitoring record, and determining each characteristic parameter of the current terminal contained in the monitoring record;
according to the identity identification number, obtaining each cache characteristic parameter corresponding to the identity identification number in the cache data and a characteristic numerical value corresponding to each cache characteristic parameter;
comparing each characteristic parameter with the corresponding cache characteristic parameter;
comparing and adding one to the feature values corresponding to the inconsistent cache feature parameters to obtain final feature values corresponding to the inconsistent cache feature parameters;
and comparing the final characteristic value with a preset characteristic threshold value, and when the final characteristic value is greater than the preset characteristic threshold value, determining that the current terminal is abnormal.
8. A storage medium, characterized in that the storage medium comprises stored instructions, wherein when the instructions are executed, a device on which the storage medium is located is controlled to execute the video advertisement abnormal display monitoring method according to any one of claims 1 to 6.
9. An electronic device comprising a memory and one or more instructions, wherein the one or more instructions are stored in the memory and configured to be executed by one or more processors to perform the video advertisement abnormal presentation monitoring method according to any one of claims 1-6.
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| CN110706033B (en) * | 2019-09-30 | 2023-05-26 | 湖南快乐阳光互动娱乐传媒有限公司 | Method, system and medium for analyzing internet advertisement abnormal equipment |
| CN110827094B (en) * | 2019-11-15 | 2023-05-23 | 湖南快乐阳光互动娱乐传媒有限公司 | Anti-cheating method and system for advertisement delivery |
| CN111080363B (en) * | 2019-12-19 | 2023-09-29 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
| CN111353823B (en) * | 2020-03-05 | 2023-04-18 | 湖南快乐阳光互动娱乐传媒有限公司 | Information flow advertisement request method and device |
| CN112001758B (en) * | 2020-08-26 | 2024-01-30 | 豆盟(北京)科技股份有限公司 | Advertisement interaction page state abnormality monitoring method and device |
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