CN106656929A - Information processing method and apparatus - Google Patents
Information processing method and apparatus Download PDFInfo
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- CN106656929A CN106656929A CN201510729785.0A CN201510729785A CN106656929A CN 106656929 A CN106656929 A CN 106656929A CN 201510729785 A CN201510729785 A CN 201510729785A CN 106656929 A CN106656929 A CN 106656929A
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- Prior art keywords
- user
- behavioral data
- data information
- information
- website
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/14—Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
- H04L63/1441—Countermeasures against malicious traffic
- H04L63/1466—Active attacks involving interception, injection, modification, spoofing of data unit addresses, e.g. hijacking, packet injection or TCP sequence number attacks
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention discloses an information processing method and apparatus, relates to the field of computer technology, and solves the problems of relatively low real-time performance and accuracy of interception based on an IP address and poor flexibility of interception. The main technical scheme of the invention includes the steps of obtaining behavior data information of a user, the behavior data information includes at least the number of times the user has clicked on advertisements and/or information labels of a login website and the browsing time; establishing a mapping relationship with the behavior data information using user information of the user to obtain a user behavior information mapping table, the user information including at least a user login name and an IP address; determining whether the behavior data information in the mapping table matches data in a preset strategy; and if the behavior data information is abnormal, excluding behavior data which are issued by the IP address of the user and correspond to the behavior data information according to a preset rule. The invention is mainly used for excluding users whose browsing behaviors are abnormal.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of information processing method and device.
Background technology
With the popularization of internet and developing rapidly for information technology, the web advertisement is just with beyond tradition matchmaker
The speed of body advertisement is developed rapidly.In traditional media advertisement, such as television advertising, audience ratings is body
A kind of effective form of existing advertisement playing effect.In the web advertisement is played, except using certain advertisement
Light exposure come outside the result of broadcast for embodying the advertisement, increasing advertiser wishes to recognize
How many user of bottom is interested in this advertisement.General, if user is interested in this advertisement,
So user can click on the advertisement, so as to produce network click event, in certain section of event, and Yong Hu
After browsing to the web advertisement in web page, the advertisement is clicked on, open the advertisement link page, this
Individual process is an effective network click.
After search engine throws in the advertisement promoted, each Internet user is substantially all web advertisement master
The web advertisement can be received, internet search engine can be carried out according to the click behavior of user to advertiser
Charge.This charging method is commonly used in search engine advertisement promotion.And Internet user colony is multiple
It is miscellaneous, in addition to it there is the normal behaviour for clicking on advertisement, the behavior for more also clicking maliciously.Such as,
Some hackers realize clicking maliciously by writing relative program, and some doms, such as rival are disliked
Meaning is clicked on, the artificial number of clicks for increasing advertisement, causes advertisement businessman to pay substantial amounts of invalid advertisement
Expense.On the one hand this clicking maliciously can seriously damage the interests of businessman, and injure businessman to point
Hit the trust of paying and the search engine operator of the pattern；On the other hand, advertisement businessman is to search
The distrust of engine causes the input that they are unwilling on this advertising, directly affects search
The profit of engine company.
Click maliciously in order to avoid this, current practices well is to click maliciously advertisement by acquisition
IP address, the access request of the IP address is intercepted.And in existing way, to IP address
The setting for being intercepted is most for artificial judgment, the IP address often practised fraud by NetFind Jing or root
A part of IP address of the anti-cheating software discovery installed according to client, but the mode of this set
The interception result that all can not have been reached in real-time and accuracy, causes to intercept the efficiency for clicking maliciously
Lowly.
The content of the invention
In view of this, the present invention provides a kind of information processing method and device, and main purpose is to obtain
The IP address of website browsing behavioral data abnormal user, and selectively exclusive segment IP address.
To reach above-mentioned purpose, present invention generally provides following technical scheme：
On the one hand, the invention provides a kind of information processing method, the method includes：
The behavioral data information of user is obtained, the behavioral data information is including at least user to logging in net
The advertisement stood and/or the number of clicks of information labels, browsing time；
Using the user profile of the user, mapping relations are set up with the behavioral data information, obtained
User behavior information MAP table, the user profile includes at least user login name, IP address；
Judge behavioral data information in the mapping table whether with preset strategy in data match；
If the behavioral data Information abnormity, will the user corresponding with the behavioral data information
The behavioral data that sends of IP address excluded according to presetting rule.
On the other hand, present invention also offers a kind of information processor, the device includes：
Acquiring unit, for obtaining the behavioral data information of user, the behavioral data information is at least wrapped
Containing user to the advertisement of Website login and/or number of clicks, the browsing time of information labels；
Unit is set up, for using the user profile of the user, the row obtained with the acquiring unit
Mapping relations are set up for data message, user behavior information MAP table is obtained, the user profile is at least
Comprising user login name, IP address；
Judging unit, for judging the behavioral data information in the mapping table for setting up unit foundation
Whether with preset strategy in data match；
Rejected unit, for when the judging unit judges behavioral data Information abnormity, will with it is described
The behavioral data that the IP address of the corresponding user of behavioral data information sends is carried out according to presetting rule
Exclude.
The information processing method proposed according to the invention described above and device, are browsed by obtaining user
The behavioral data information of website, sets up with user profile to corresponding user behavior information MAP table, will
The generated behavioral data that browses web sites each time of different user constitutes one group with corresponding user profile
User behavior data information, then this group of user behavior data information is determined by preset determination strategy
It is whether abnormal, if abnormal user corresponding to this group of user behavior data information is defined as waiting to exclude
Object, the user being excluded is selected finally according to preset exclusionary rules, by the IP for excluding the user
The behavioral data that address is sent, reaches the purpose of maintaining web safety.With existing exclusion IP address
Method compare, the present invention is fast and accurately found by setting up user behavior information MAP table
Perform the user of abnormal behaviour.Also, after the IP address to be excluded is determined, by preset rule
Then first abnormal data information is ranked up, selects to endanger corresponding to big abnormal data information website
IP address enter row major exclusion, this dynamic wipe-out mode for there are exclude quantity arrange
Website can provide more efficient exclusion, and website loss is reduced to greatest extent.
Description of the drawings
By the detailed description for reading hereafter preferred embodiment, various other advantage and benefit for
Those of ordinary skill in the art will be clear from understanding.Accompanying drawing is only used for illustrating the mesh of preferred embodiment
, and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical with reference to symbol
Number represent identical part.In the accompanying drawings：
Fig. 1 shows a kind of flow chart of information processing method that the embodiment of the present invention is proposed；
Fig. 2 shows the flow chart of another kind of information processing method that the embodiment of the present invention is proposed；
Fig. 3 shows a kind of composition frame chart of information processor that the embodiment of the present invention is proposed；
Fig. 4 shows the composition frame chart of another kind of information processor that the embodiment of the present invention is proposed.
Specific embodiment
The exemplary embodiment of the present invention is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The exemplary embodiment of the present invention is shown, it being understood, however, that may be realized in various forms the present invention
And should not be limited by embodiments set forth here.On the contrary, there is provided these embodiments are able to more
Thoroughly understand the present invention, and can be by the complete technology for conveying to this area of the scope of the present invention
Personnel.
A kind of information processing method is embodiments provided, as shown in figure 1, the method can be answered
For in Website server, its concrete steps to include：
101st, the behavioral data information of user is obtained.
In the present embodiment referred to user generates after Website login for the behavioral data information of user
Data information content.These data are typically stored in site databases, can pass through to arrange fixation
Api interface is obtaining the corelation behaviour data message that user is generated after into the website.Wherein, have
The user behavior data information of body includes structure of accounts data, the time that user browses, specific behaviour
Make behavior (whether place an order, whether pay the bill), click on behavior (click on website in advertisement or its
The number of times of the information labels in his website) etc. data content.
For the acquiring technology of the behavioral data information of user, it is widely used in actual applications,
Implementation is also highly developed, therefore, the present embodiment is not limited to specific acquisition modes.
102nd, using the user profile of user, mapping relations are set up with behavioral data information, obtains user
Behavioural information mapping table.
User profile is the self-contained data message having of user, and different user has different data letters
Breath content, can analyze the psychology and behavioural habits of user, so as to for user by obtaining user profile
More excellent service is provided, so user profile is also the important foundation data of big data analysis.User
Obtaining for information can be deployed in the page website of user by user profile crawl code, work as user
When being clicked through in website by search engine or third-party platform, the Website server just can be obtained
The relevant information for clicking on user is got, main user profile content includes user login name, source
Information (Baidu, 360 search etc.), IP address information, login time information etc..
Website is in the behavioral data information of counting user, the most concern is the click behavior of user, leads to
Crossing the click behavior of user, can intuitively to find out that the ruuning situation of the website and website have attached
Plus the height of value.And in the click data of statistical correlation, due to number of users it is numerous, and each
User may be more than once click through the website.Therefore, it is accomplished by click on for the ease of statistics
One behavioural information mapping table of event establishment, record has above-mentioned acquired user's point in the mapping table
Hit the relevant information into the website, i.e. user profile and behavioral data letter.And these information are phases
Corresponding to the relevant information of the one click behavior of a user, therefore, these are had into correspondence pass
User profile and behavioral data letter are first combined into a group information again by the information record of system to before mapping table
It is added in mapping table and clicks on website behavioral data information once as user.Deposit in the mapping table
Contain numerous data message groups with click event as differentiation.
103rd, judge behavioral data information in mapping table whether with preset strategy in data match.
When whether judge behavioral data information is abnormal data, existing judgment mode is mostly by number
It is believed that certain value in breath is judged, even through artificial judgment, by these modes to exception
Data are judged that the accuracy of judgement is relatively low because data message that can be for reference is less.And this reality
In applying example, by judging above-mentioned behavioural information mapping table in click event, be obtained in that more
Basic data, this just provides more bases for estimation for the setting of determination strategy, and contributes to
Improve the use range of strategy and the adjustment of flexibility.
For the tactful setting of itself can be adjusted according to different demands, enumerated one by one also not
May enumerate completely, therefore, the present embodiment is not limited for the setting of strategy, and needs explanation
Be the strategy be to be preset in the server of website side, and can by keeper carry out as needed with
Shi Xiugai.
If the 104, behavioral data Information abnormity, by the user's corresponding with behavior data message
The behavioral data that IP address sends is excluded according to presetting rule.
After the abnormal behavior of data message is determined, it is possible to search the IP of the user for performing the behavior
Address, and all access requests of the IP address are intercepted.This is existing data message exception
The implementation of process.However, in actual applications, often it is intended to data message exception
The user of behavior is numerous, and the access request of all abnormal users is all intercepted, and so operates
Resource consumption will be huge, it could even be possible to causing the collapse of web station system.It is therefore desirable to
Object to intercepting carries out quantitative restriction, and the request of data for intercepting is controlled in a controllable model
In enclosing, to ensure the normal operation of system.
The embodiment of the present invention is in order to the more preferable interception object for configuring limited quantity.Being will be all of
The abnormal behavior of data message is selected according to preset rule, usually selects the behavior extent of damage
The IP address for performing the user is added Exclude Lists by larger user as the object for intercepting, to arrange
Except the IP address sends behavioral data.Thus the loss of website can be preferably minimized, safeguard net
Stand the interests of itself.
Further, by the exclusion to IP address, the embodiment of the present invention can also be by the correlation of website
Information is shielded to the user so that the user cannot obtain the relevant information about the website to enter
Row is clicked maliciously or other damage the behavior of website interests, i.e., after website excludes to IP address, should
When the user of IP address carries out again the search to the website, will be unable to retrieve the chain ground connection of website again
Location, or user can show connection failure when again this chained address for clicking on the website logs in the website
Or link fails, allow user to carry out follow-up operation.
The information processing method that the embodiment of the present invention is adopted is can be seen that with reference to above-mentioned implementation,
It is by obtaining the behavioral data information that user browses web sites, setting up with user profile to corresponding user
Behavioural information mapping table, by different user browse web sites each time generated behavioral data with it is corresponding
User profile constitute one group of user behavior data information, then this is determined by preset determination strategy
Whether group user behavior data information is abnormal, by corresponding to this group of user behavior data information if abnormal
User be defined as object to be excluded, the user being excluded is selected finally according to preset exclusionary rules,
By excluding the behavioral data that the IP address of the user is sent, the purpose of maintaining web safety is reached.
Compared with the method for existing exclusion IP address, the embodiment of the present invention is by setting up user behavior information
Mapping table performs the user of abnormal behaviour fast and accurately to find.Also, to exclude determining
IP address after, first abnormal data information is ranked up by preset rule, select to website endanger
IP address corresponding to the big abnormal data information of evil enters row major exclusion, this dynamic wipe-out mode
For the website that there are exclusion quantity setting can provide more efficient exclusion, reduce to greatest extent
Lose website.
In order to a kind of information processing method proposed by the present invention, the embodiment of the present invention is explained in more detail
It is specifically described by way of example, as shown in Fig. 2 the method is particularly suited for by search engine
Or third-party platform clicks through the situation of website, in this case, typically all the website is
Promote itself and the popularization position of fixation is bought in search engine or third-party platform, drawn by search
Hold up or third-party platform numerous basic users increasing the clicking rate of own website, to play popularization
Effect.Concrete steps include for：
201st, the behavioral data information of user is obtained.
This step is consistent with content acquired in above-mentioned 101, for the concrete mode for obtaining can join
Above-mentioned steps are examined, is no longer repeated herein.
In the present embodiment, because user is the net that clicked through by search engine or third-party platform
Stand, therefore, the method described in the embodiment of the present invention can not only be applied to Website server side, more
Can apply to the server-side of search engine or third-party platform.By applying in search engine or
The advantage of the server-side of third-party platform is the user profile for being obtained in that more users,
More data message abnormal behaviours can be obtained.Therefore in the service of search engine or third-party platform
It is capable of the appearance of more preferable control data Information abnormity behavior using this method in device side.
Further, due to user can repeatedly Website login and generate numerous behavioral data information,
For the ease of distinguishing, the behavioral data information acquired in this step refers to user in a login process
During produced behavioral data information, i.e. user start to its release website from Website login,
The behavioral data information for browsing web sites generated.
202nd, by user profile and the mapping relations of behavioral data information, obtain user behavior information and reflect
Firing table.
Behavioral data information according to acquired in above-mentioned steps, in the user profile with reference to user itself,
The user profile for belonging to same one click event is constituted into a data group with behavioral data information, is stored in
User is clicked in the behavioural information mapping table of website.Wherein, click event refers to a user by clicking on
Into website to the process for stating website is exited, in the meantime all operations behavioural information of user and
The correspondence position that the basic document information of the user all will be acquired and be added in behavioural information mapping table
On.By taking table below as an example：
Wherein, keyword ID is classified as the click event each time of different user；Click on and entering for user
Enter the clicking operation number of times carried out behind the website (including advertisement or other information label in click website
Number of times)；Website is presented as according to the quantity for clicking on the data for being presented to user；Cost is that search is drawn
Hold up or third-party platform hits to the promotion expense that website is collected according to point；Source directs at user and enters to network
Stand into path, i.e., be the net that entered by which search engine or third-party platform to record
Stand；Whether place an order the consumer behavior for being the user for recording in website；IP is the IP address of user；Step on
The record time is to record the time that user enters website；The website time of staying then have recorded user in the website
In the duration that browses.
The user profile and data message of part are listed in above-mentioned behavioural information mapping table, according to system
The needs of meter can also on this basis carry out the increase or deletion of information category.
203rd, judge behavioral data information in mapping table whether with preset strategy in data match.
By the analysis to above-mentioned behavioural information mapping table, it can be seen that click on the data letter of event 444
Breath is substantially abnormal, and normal user browses webpage can not possibly be within the time of 1 second in website
The page carries out the click of 50 times.And the direct result caused by this click to be website need to Baidu
100 points of cost is paid, and the user does not carry out normal website browsing, so as to being website to hundred
The cost that degree pays just is not reaching to any effect.Accordingly, it can be determined that the click event 444 is
Click maliciously event.
The above-mentioned analysis process of correspondence is exactly to judge that whether click event is the strategy of the behavior that clicks maliciously,
Behavioral data information is namely judged with the presence or absence of abnormal strategy, according to different standards, website pipe
Strategy with self-defined different determination strategy, and can be applied to the deterministic process of click behavior by reason person.
It should be noted that the determination strategy must be configured in advance, also, the strategy
It can be positive to arrange, it is also possible to make reverse, that is, judge that behavioral data information is normal data
Or judge that behavioral data information is abnormal data.Can believe behavioral data when judging
Data content in breath is brought into one by one in strategy and is matched, or by behavioral data information
Data with strategy in corresponding data matched, for specific matching judgment mode, this enforcement
Example is not specifically limited.
If the 204, behavioral data Information abnormity, by the user's corresponding with behavior data message
The behavioral data that IP address sends is excluded according to presetting rule.
Through 203 judgement, and carried out according to intensity of anomaly by abnormal click Event Distillation out
Sequence from high to low.Wherein, intensity of anomaly generally refers to the website loss caused by click behavior
Size, from the point of view of above-mentioned example, its intensity of anomaly can just regard the size of cost as, spend
Bigger click behavior, its intensity of anomaly is higher, and the loss for causing is bigger.
The meaning that the event of will click on is ranked up is, because website can not possibly have abnormal row to all of
For with being excluded per family, its reason may refer to the description in above-mentioned 104, no longer go to live in the household of one's in-laws on getting married herein
State, so the user corresponding to the click behavior to be excluded will selectively be screened, according to website
The quantity of the exclusion IP address of setting is limited, i.e. the maximum quantity for intercepting user of website regulation, and such as 100
Individual or 200, by data message, extremely sequence is high is preferentially excluded, and prevents the user from making again
Behavioral data is sent with the IP address to website.The click behavior low, that loss is little that will sort is ignored,
The efficiency of website promotion thus in the interests of the guarding website for going up to greatest extent, can be improved.
It should be noted that because the sequence of behavioral data information is a dynamic process, therefore,
User that website is intercepted can be to enter action according to the change of sequence nor changeless
The adjustment of state.
It should be noted that the behavioral data of the user excluded due to the embodiment of the present invention, be not with
The application site of this method is different and change, i.e., whether apply in Website server or
Apply in the server of search engine or third-party platform, the behavioral data for being intercepted is just for Home Network
Stand effect.For this method applied in the server of search engine or third-party platform, can be for not
Same website is respectively provided with the quantity table for excluding IP address, intercepts by required for each website self-defining
IP address.In addition it is also possible to be from website to search engine or the server of third-party platform
The upper limit of application quantity, is configured again by the server.
Further, as the realization to said method, at a kind of information provided in an embodiment of the present invention
Reason device, the device embodiment is corresponding with preceding method embodiment, and for ease of reading, this device is implemented
Example is no longer repeated one by one the detail content in preceding method embodiment, it should be understood that this reality
Applying the device in example can correspond to the full content realized in preceding method embodiment.The device is arranged on
In Website server, as shown in figure 3, the device includes：
Acquiring unit 31, for obtaining the behavioral data information of user, the behavioral data information is at least
Comprising user to the advertisement of Website login and/or number of clicks, the browsing time of information labels；
Unit 32 is set up, for using the user profile of the user, obtaining with the acquiring unit 31
Behavioral data information set up mapping relations, obtain user behavior information MAP table, the user profile
Including at least user login name, IP address；
Judging unit 33, for judging the behavioral data in the mapping table for setting up the foundation of unit 32
Information whether with preset strategy in data match；
Rejected unit 34, for when the judging unit 33 judges behavioral data Information abnormity, will be with
The behavioral data that the IP address of the corresponding user of the behavioral data information sends is according to presetting rule
Excluded.
Further, as shown in figure 4, the acquiring unit 31 includes：
Determining module 311, described in being determined according to the User logs in website and the time for exiting website
The process that user browses web sites；
Acquisition module 312, described in generating during obtaining determined by the determining module 311
The behavioral data information of user.
Further, as shown in figure 4, the unit 32 of setting up includes：
Acquisition module 321, the user profile and the user for obtaining the user is once being browsed
The behavioral data information generated during website；
Composite module 322, for the acquisition module 321 to be obtained into user profile and behavioral data information
One group of user behavior information is constituted, and is stored in the user behavior information MAP table.
Further, as shown in figure 4, the judging unit 33 includes：
Setup module 331, for pre-setting the strategy for judging that the behavioral data information is whether abnormal；
Judge module 332, for by the data content in the behavioral data information one by one with the setting
The strategy that module 331 is arranged matches, and judges whether the behavioral data information is abnormal.
Further, as shown in figure 4, the rejected unit 34 includes：
Order module 341, for abnormal behavioral data information to be carried out from high to low according to intensity of anomaly
Sequence；
Module 342 is excluded, the quantity of the exclusion IP address for arranging according to website is limited, select logical
Cross the IP address corresponding to the behavioral data information that the order module 341 sorts high to be excluded.
In sum, the embodiment of the present invention is adopted information processing method and device, are by obtaining
The behavioral data information that user browses web sites, foundation is reflected with user profile to corresponding user behavior information
Firing table, by browse web sites each time generated behavioral data and the corresponding user profile of different user
One group of user behavior data information is constituted, then this group of user behavior is determined by preset determination strategy
Whether data message is abnormal, determines the user corresponding to this group of user behavior data information if abnormal
For object to be excluded, the user being excluded is selected finally according to preset exclusionary rules, should by excluding
The behavioral data that the IP address of user is sent, reaches the purpose of maintaining web safety.With existing row
Except the method for IP address is compared, the embodiment of the present invention is by setting up user behavior information MAP watch come fast
Speed accurately finds the user for performing abnormal behaviour.Also, after the IP address to be excluded is determined,
First abnormal data information is ranked up by preset rule, selects to endanger big abnormal number to website
It is believed that the corresponding IP address of breath enters row major exclusion, this dynamic wipe-out mode is for the row of there are
Except the website that quantity is arranged can provide more efficient exclusion, website loss is reduced to greatest extent.
Described information processing meanss include processor and memory, above-mentioned acquiring unit, set up unit,
Judging unit and rejected unit etc. are stored in memory as program unit, are deposited by computing device
Storage said procedure unit in memory is realizing corresponding function.
Kernel is included in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can
To arrange one or more, by adjusting kernel parameter website browsing behavioral data abnormal user is obtained
IP address, and selectively exclusive segment IP address.
Memory potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash
RAM), memory includes at least one storage chip.
Present invention also provides a kind of computer program, when performing on data processing equipment,
It is adapted for carrying out initializing the program code of there are as below methods step：The behavioral data information of user is obtained,
The behavioral data information is including at least user to the advertisement of Website login and/or the click time of information labels
Number, browsing time；Using the user profile of the user, set up with the behavioral data information and map
Relation, obtains user behavior information MAP table, and the user profile includes at least user login name, IP
Address；Judge behavioral data information in the mapping table whether with preset strategy in data match；
If the behavioral data Information abnormity, by the IP of the user corresponding with the behavioral data information
The behavioral data that address sends is excluded according to presetting rule.
Those skilled in the art it should be appreciated that embodiments herein can be provided as method, system,
Or computer program.Therefore, the application can be implemented using complete hardware embodiment, complete software
Example or with reference to the form of the embodiment in terms of software and hardware.And, the application can be adopted at one
Or it is multiple wherein include computer usable program code computer-usable storage medium (including but not
Be limited to magnetic disc store, CD-ROM, optical memory etc.) on the computer program implemented
Form.
The application is with reference to the method according to the embodiment of the present application, equipment (system) and computer program
The flow chart and/or block diagram of product is describing.It should be understood that can be realized flowing by computer program instructions
In each flow process and/or square frame and flow chart and/or block diagram in journey figure and/or block diagram
Flow process and/or square frame combination.Can provide these computer program instructions to all-purpose computer, specially
With the processor of computer, Embedded Processor or other programmable data processing devices producing one
Machine so that produced by the instruction of computer or the computing device of other programmable data processing devices
It is raw to be used to realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple sides
The device of the function of specifying in frame.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas to process
In the computer-readable memory that equipment works in a specific way so that be stored in the computer-readable and deposit
Instruction in reservoir is produced and includes the manufacture of command device, and command device realization is in flow chart one
The function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions can also be loaded into computer or other programmable data processing devices
On so that series of operation steps is performed on computer or other programmable devices to produce computer
The process of realization, so as to the instruction performed on computer or other programmable devices is provided for realizing
Specify in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames
The step of function.
In a typical configuration, computing device include one or more processors (CPU), input/
Output interface, network interface and internal memory.
Memory potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash
RAM).Memory is the example of computer-readable medium.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be with
Information Store is realized by any method or technique.Information can be computer-readable instruction, data knot
Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase
Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory
(DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electricity can
Erasable programmable read-only memory (EPROM) (EEPROM), fast flash memory bank or other memory techniques, read-only light
Disk read-only storage (CD-ROM), digital versatile disc (DVD) or other optical storages, magnetic
Cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium,
Can be used to store the information that can be accessed by a computing device.Define according to herein, computer-readable
Medium does not include temporary computer readable media (transitory media), the such as data-signal and load of modulation
Ripple.
Also, it should be noted that term " including ", "comprising" or its any other variant are intended to contain
Lid nonexcludability is included, so that process, method, commodity including a series of key elements or setting
It is standby not only to include those key elements, but also including other key elements being not expressly set out, or also wrap
Include the key element intrinsic for this process, method, commodity or equipment.In the feelings without more restrictions
Under condition, the key element limited by sentence "including a ...", it is not excluded that including key element process,
Also there is other identical element in method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or calculating
Machine program product.Therefore, the application can adopt complete hardware embodiment, complete software embodiment or knot
Close the form of the embodiment in terms of software and hardware.And, the application can adopt at one or more it
In include computer-usable storage medium (the including but not limited to disk of computer usable program code
Memory, CD-ROM, optical memory etc.) on implement computer program form.
Embodiments herein is these are only, the application is not limited to.For this area skill
For art personnel, the application can have various modifications and variations.It is all spirit herein and principle it
Interior made any modification, equivalent substitution and improvements etc., should be included in claims hereof model
Within enclosing.
Claims (10)
1. a kind of information processing method, it is characterised in that methods described includes：
The behavioral data information of user is obtained, the behavioral data information is including at least user to logging in net
The advertisement stood and/or the number of clicks of information labels, browsing time；
Using the user profile of the user, mapping relations are set up with the behavioral data information, obtained
User behavior information MAP table, the user profile includes at least user login name, IP address；
Judge behavioral data information in the mapping table whether with preset strategy in data match；
If the behavioral data Information abnormity, will the user corresponding with the behavioral data information
The behavioral data that sends of IP address excluded according to presetting rule.
2. method according to claim 1, it is characterised in that the behavior number of the acquisition user
It is believed that breath includes：
The mistake that the user browses web sites is determined according to the User logs in website and the time for exiting website
Journey；
The behavioral data information of the user generated during described in obtaining.
3. method according to claim 2, it is characterised in that the use using the user
Family information, with the behavioral data information mapping relations are set up, and obtain user behavior information MAP table bag
Include：
The user profile and the user for obtaining the user is given birth to during once browsing web sites
Into behavioral data information；
The user profile is constituted into one group of user behavior information with the behavioral data information, and is stored
In the user behavior information MAP table.
4. method according to claim 1, it is characterised in that in the judgement mapping table
Behavioral data information whether include with the data match in preset strategy：
Pre-set the strategy for judging that the behavioral data information is whether abnormal；
Data content in the behavioral data information is matched one by one with the strategy, judges described
Whether behavioral data information is abnormal.
5. the method according to any one of claim 1-4, it is characterised in that it is described will be with institute
State the behavioral data that the IP address of the corresponding user of behavioral data information sends to enter according to presetting rule
Row exclusion includes：
The sequence that abnormal behavioral data information is carried out from high to low according to intensity of anomaly；
The quantity of the exclusion IP address arranged according to website is limited, the behavioral data for selecting the sequence high
IP address corresponding to information is excluded.
6. a kind of information processor, it is characterised in that described device includes：
Acquiring unit, for obtaining the behavioral data information of user, the behavioral data information is at least wrapped
Containing user to the advertisement of Website login and/or number of clicks, the browsing time of information labels；
Unit is set up, for using the user profile of the user, the row obtained with the acquiring unit
Mapping relations are set up for data message, user behavior information MAP table is obtained, the user profile is at least
Comprising user login name, IP address；
Judging unit, for judging the behavioral data information in the mapping table for setting up unit foundation
Whether with preset strategy in data match；
Rejected unit, for when the judging unit judges behavioral data Information abnormity, will with it is described
The behavioral data that the IP address of the corresponding user of behavioral data information sends is carried out according to presetting rule
Exclude.
7. device according to claim 6, it is characterised in that the acquiring unit includes：
Determining module, for determining the use with the time for exiting website according to the User logs in website
The process that family browses web sites；
Acquisition module, for the user of generation during obtaining determined by the determining module
Behavioral data information.
8. device according to claim 7, it is characterised in that the unit of setting up includes：
Acquisition module, the user profile and the user for obtaining the user is once browsing net
The behavioral data information generated during standing；
Composite module, for the acquisition module to be obtained into user profile with behavioral data information composition one
Group user behavior information, and be stored in the user behavior information MAP table.
9. device according to claim 6, it is characterised in that the judging unit includes：
Setup module, for pre-setting the strategy for judging that the behavioral data information is whether abnormal；
Judge module, for by the data content in the behavioral data information one by one with the setting mould
The strategy that block is arranged matches, and judges whether the behavioral data information is abnormal.
10. the device according to any one of claim 6-9, it is characterised in that the exclusion list
Unit includes：
Order module, for abnormal behavioral data information to be carried out from high to low according to intensity of anomaly
Sequence；
Module is excluded, the quantity of the exclusion IP address for arranging according to website is limited, select to pass through institute
State the IP address corresponding to the high behavioral data information of order module sequence to be excluded.
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|---|---|---|---|
| CN201510729785.0A CN106656929A (en) | 2015-10-30 | 2015-10-30 | Information processing method and apparatus |
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| CN201510729785.0A CN106656929A (en) | 2015-10-30 | 2015-10-30 | Information processing method and apparatus |
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ID=58809774
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| CN109040000A (en) * | 2017-06-12 | 2018-12-18 | 北京京东尚科信息技术有限公司 | IP address-based user identification method and system |
| CN109598525A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | Data processing method and device |
| CN109905738A (en) * | 2019-03-26 | 2019-06-18 | 湖南快乐阳光互动娱乐传媒有限公司 | Video ads show monitoring method and device, storage medium and electronic equipment extremely |
| CN110968487A (en) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | Abnormal data analysis method and device |
| CN111105260A (en) * | 2018-10-29 | 2020-05-05 | 北京奇虎科技有限公司 | User identification method and device, electronic equipment and storage medium |
| CN111105260B (en) * | 2018-10-29 | 2024-05-14 | 北京奇虎科技有限公司 | User identification method, device, electronic equipment and storage medium |
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| CN111105260B (en) * | 2018-10-29 | 2024-05-14 | 北京奇虎科技有限公司 | User identification method, device, electronic equipment and storage medium |
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