CN106204164A - Method of testing that web advertisement presents and device - Google Patents
Method of testing that web advertisement presents and device Download PDFInfo
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- CN106204164A CN106204164A CN201610629732.6A CN201610629732A CN106204164A CN 106204164 A CN106204164 A CN 106204164A CN 201610629732 A CN201610629732 A CN 201610629732A CN 106204164 A CN106204164 A CN 106204164A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The present invention relates to method of testing and device that a kind of web advertisement presents.The method of testing that described web advertisement presents, including: from scene obtains target to be tested presenting scene for presenting each taking on of each web advertisement；Present in described target and scene is opened target resource, and in described target resource, test presenting effect and whether sending statistical data of each described web advertisement；Present the test result of scene according to the described each described target each taken in scene, determine whether each described web advertisement can normally present and send statistical data.Method of testing that the web advertisement of the embodiment of the present invention presents and device, it is possible to increase the testing efficiency that web advertisement presents, it is ensured that present the coverage rate of scene, and the result of systematically record test every time.
Description
Technical field
The present invention relates to web advertisement field, particularly relate to method of testing and device that a kind of web advertisement presents.
Background technology
The Web end of video website can carry out video playback by Flash or Html5.Advertisement is play not only to be needed to pay close attention to
Consumer's Experience, with greater need for the exposure ASSOCIATE STATISTICS of concern advertisement, clicks on statistics, advertisement investigation statistics and third party's monitoring etc., with
And for the prevention of various existing removal advertisement play-back technologies and process.It is to throw in advertisement and advertising business stream that test is play in advertisement
Requisite ingredient in journey.
The continuous iteration of Web end player and advertisement delivery system ground constantly iteration all may cause advertisement to play.
At present, the test play for advertisement generally uses artificial traversal to play the mode of scene.But, manual testing there may be and broadcasts
Put the careless omission of scene, time-consuming for complicated broadcasting scrnario testing, and the result of the most systematically record test every time.
Summary of the invention
Technical problem
In view of this, the technical problem to be solved in the present invention is, how to improve the testing efficiency that web advertisement presents, and is
The result of system ground record test every time.
Solution
In order to solve above-mentioned technical problem, according to one embodiment of the invention, it is provided that the survey that a kind of web advertisement presents
Method for testing, including:
From scene obtains target to be tested presenting scene for presenting each taking on of each web advertisement；
Present in described target and scene is opened target resource, and in described target resource, test each described web advertisement
Present effect and whether send statistical data；
Present the test result of scene according to the described each described target each taken in scene, determine each described web advertisement
Whether can normally present and send statistical data.
For said method, in a kind of possible implementation, present in described target and scene opened target resource,
And in described target resource, test presenting effect and whether sending statistical data of each described web advertisement, including:
Present in described target and scene is opened described target resource, and test a type of in described target resource
The presenting effect and whether send statistical data of web advertisement；
The situation of statistical data can be presented and send in described target resource at described a type of web advertisement
Under, scene obtains another target to be tested present scene from described each taking on and test；Or, in a described type
Web advertisement can not present in described target resource and maybe can not send statistical data in the case of, misregistration, and
Scene obtains another target to be tested present scene from described each taking on and test.
For said method, in a kind of possible implementation, present in described target and scene opened target resource,
And in described target resource, test presenting effect and whether sending statistical data of each described web advertisement, including:
Present in described target and scene is opened described target resource, and test polytype in described target resource
The presenting effect and whether send statistical data of web advertisement；
In the case of described polytype web advertisement in described target resource is completed, each take on from described
Scene obtains another target to be tested present scene and test.
For said method, in a kind of possible implementation, present in described target and scene is opened described target
Resource, and in described target resource, test presenting effect and whether sending statistical data of polytype web advertisement,
Including:
Present in described target and scene is opened described target resource, described target resource is tested a type of net
Page the presenting effect and whether send statistical data of advertisement；
The situation of statistical data can be presented and send in described target resource at described a type of web advertisement
Under, from described polytype web advertisement, obtain another type of web advertisement, and test in described target resource
The presenting effect and whether send statistical data of another type of web advertisement；Or, wide at described a type of webpage
In the case of announcement can not present in described target resource and maybe can not send statistical data, misregistration, and from described many
The web advertisement of type obtains another type of web advertisement, and tests another type of in described target resource
The presenting effect and whether send statistical data of web advertisement.
For said method, in a kind of possible implementation, also include:
Obtain target to be tested every time and present the order of scene for obtaining at random；Or
Acquisition target to be tested presents the order of scene every time is order set in advance.
For said method, in a kind of possible implementation, described in each take on scene:
According to for presenting the end message of each web advertisement, operation system information, browser information and version information
Determine.
In order to solve above-mentioned technical problem, according to another embodiment of the present invention, it is provided that a kind of web advertisement presents
Test device, including:
Scene acquisition module, for from for present each web advertisement each take on scene obtains target to be tested in
On-the-spot scape；
Test module, is connected with described scene acquisition module, opens target resource for presenting in described target in scene,
And in described target resource, test presenting effect and whether sending statistical data of each described web advertisement；
Determine module, be connected with described test module, present for each described target each taken in scene described in basis
The test result of scene, determines whether each described web advertisement can normally present and send statistical data.
For said apparatus, in a kind of possible implementation, described test module, including:
First test cell, opens described target resource for presenting in described target, and provides in described target in scene
Source is tested presenting effect and whether sending statistical data of a type of web advertisement；
First acquiring unit, is connected with described first test cell, and being used for can at described a type of web advertisement
In the case of presenting and send statistical data in described target resource, each take on that to obtain another scene to be tested from described
Target present scene and test；Or, can not present in described target resource at described a type of web advertisement
In the case of maybe can not sending statistical data, misregistration, and each take on that to obtain another scene to be tested from described
Target presents scene and tests.
For said apparatus, in a kind of possible implementation, described test module, including:
Second test cell, opens described target resource for presenting in described target, and provides in described target in scene
Source is tested presenting effect and whether sending statistical data of polytype web advertisement；
Second acquisition unit, is connected with described second test cell, for the described multiple types in described target resource
In the case of the web advertisement of type is completed, scene obtains another target to be tested presents scene from described each taking on
Test.
For said apparatus, in a kind of possible implementation, described second test cell, specifically for
Present in described target and scene is opened described target resource, described target resource is tested a type of net
Page the presenting effect and whether send statistical data of advertisement；
The situation of statistical data can be presented and send in described target resource at described a type of web advertisement
Under, from described polytype web advertisement, obtain another type of web advertisement, and test in described target resource
The presenting effect and whether send statistical data of another type of web advertisement；Or, wide at described a type of webpage
In the case of announcement can not present in described target resource and maybe can not send statistical data, misregistration, and from described many
The web advertisement of type obtains another type of web advertisement, and tests another type of in described target resource
The presenting effect and whether send statistical data of web advertisement.
For said apparatus, in a kind of possible implementation, described scene acquisition module, specifically for
Obtain target to be tested every time and present the order of scene for obtaining at random；Or
Acquisition target to be tested presents the order of scene every time is order set in advance.
For said apparatus, in a kind of possible implementation, also include:
Scene determines module, for according to for presenting the end message of each web advertisement, operation system information, browser
Information and version information each take on scene described in determining.
Beneficial effect
The method of testing that the web advertisement of the embodiment of the present invention presents, provides by opening target in scene in different presenting
Source, and in described target resource, test the presenting effect and whether send statistical data, to determine of each described web advertisement
Whether each described web advertisement can normally present and send statistical data.The test that the web advertisement of the embodiment of the present invention presents
Method, it is possible to increase the testing efficiency that web advertisement presents, it is ensured that present the coverage rate of scene, and systematically record test every time
Result.
According to below with reference to the accompanying drawings detailed description of illustrative embodiments, the further feature of the present invention and aspect being become
Clear.
Accompanying drawing explanation
The accompanying drawing of the part comprising in the description and constituting description together illustrates the present invention's with description
Exemplary embodiment, feature and aspect, and for explaining the principle of the present invention.
Fig. 1 illustrates the flow chart of the method for testing that web advertisement presents according to an embodiment of the invention；
Fig. 2 illustrates another flow chart of the method for testing that web advertisement presents according to an embodiment of the invention；
Fig. 3 illustrates another flow chart of the method for testing that web advertisement presents according to an embodiment of the invention；
Fig. 4 illustrates another flow chart of the method for testing that web advertisement presents according to an embodiment of the invention；
Fig. 5 illustrates the flow chart of the method for testing that web advertisement presents according to another embodiment of the present invention；
Fig. 6 illustrates another flow chart of the method for testing that web advertisement presents according to another embodiment of the present invention；
Fig. 7 illustrates another flow chart of the method for testing that web advertisement presents according to another embodiment of the present invention；
Fig. 8 illustrates the structured flowchart of the test device that web advertisement presents according to an embodiment of the invention；
Fig. 9 illustrates another structured flowchart of the test device that web advertisement presents according to an embodiment of the invention；
Figure 10 illustrates another structured flowchart of the test device that web advertisement presents according to an embodiment of the invention；
Figure 11 illustrates another structured flowchart of the test device that web advertisement presents according to an embodiment of the invention；
Figure 12 illustrates the structured flowchart of the test equipment that web advertisement presents according to an embodiment of the invention.
Detailed description of the invention
Various exemplary embodiments, feature and the aspect of the present invention is described in detail below with reference to accompanying drawing.In accompanying drawing identical
Reference represent the same or analogous element of function.Although the various aspects of embodiment shown in the drawings, but remove
Non-specifically is pointed out, it is not necessary to accompanying drawing drawn to scale.
The most special word " exemplary " means " as example, embodiment or illustrative ".Here as " exemplary "
Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
It addition, in order to better illustrate the present invention, detailed description of the invention below gives numerous details.
It will be appreciated by those skilled in the art that do not have some detail, the present invention equally implements.In some instances, for
Method well known to those skilled in the art, means, element and circuit are not described in detail, in order to highlight the purport of the present invention.
Embodiment 1
Fig. 1 illustrates the flow chart of the method for testing that web advertisement presents according to an embodiment of the invention.As it is shown in figure 1,
The method of testing that described web advertisement presents, mainly may include that
Step 101, from scene obtains target to be tested presenting scene for presenting each taking on of each web advertisement；
Step 102, present in described target and scene is opened target resource, and test each described in described target resource
The presenting effect and whether send statistical data of web advertisement；
Each take on each described target in scene described in step 103, basis and present the test result of scene, determine each described
Whether web advertisement can normally present and send statistical data.
The test system of the embodiment of the present invention can present test network advertisement in scene different.Concrete, respectively
Present and scene opened target resource such as target video, the web advertisement that test target video includes whether can normally in
Now and send statistical data.
The web advertisement of the embodiment of the present invention can be included on webpage the various types of advertisements play.With video web-pages
As a example by, the advertisement play in video web-pages can include bumper advertisements, in insert advertisement and suspend the type such as advertisement, do not do at this
Limit.Wherein, bumper advertisements can include front bumper advertisements and bak stay advertisement, and front bumper advertisements can commence play out at video
Playing, bak stay advertisement can be play after video terminates to play before.In insert advertisement can insert in video display process
Enter to play.Suspend advertisement to play when video pause.Wherein, the video web-pages of the embodiment of the present invention may be configured to
Various TV plays, film and the variety shows etc. that webpage is play, do not limit at this.
The target resource of the embodiment of the present invention can include for carrying various types of multimedias that web advertisement is play
Resource, such as video, audio frequency, picture and text etc..In actual life, the broadcasting of web advertisement needs with multimedia resource for carrying
Body.Therefore, in when presenting effect of test different types web advertisement, need to open the target of carrying web advertisement to be tested
Resource, departing from carrier and individually playing web advertisement is not test meaning.As a example by video web-pages, the test of web advertisement
Need to rely on the playing flow of video.Specifically, such as, bumper advertisements B before film A play before commencing play out, then
Before testing during bumper advertisements B, film A can be considered target video.
The embodiment of the present invention presents effect to web advertisement and does not limits, for example, it may be simply play, it is also possible to
It is to meet certain parameter such as size, color and brightness to play out, it is also possible to imitate according to certain specially good effect such as animation, 3D
Fruit plays out.It is understood that only possible present the feelings can play in scene at each at web advertisement
Under condition, this web advertisement belongs to and can normally present.Web advertisement can not be broadcast in the most possible presenting in scene
In the case of putting, this web advertisement belongs to and can not normally present, and needs to debug.
Monitoring of the advertisement is to throw in requisite ingredient in advertisement and advertising business flow process.General client is wide at it
Accuse seldom reality to be broadcasted after throwing in and scientificlly and effectively safeguard.Owing to the real work of monitoring of the advertisement is to own player
The advertisement play carries out omnidistance record, can accurately grasp many moneys such as the time of advertisement broadcasting, number of times, version, position
Material.Contribute to video website and advertiser understands self advertisement in detail and broadcasts overall process to ensure number one；Broadcast by inquiry
Put device and the data of third party's monitoring of the advertisement, be appreciated that the like product advertisement putting tendency in locality is (such as in what terminal
Throw in, throw in duration, number of times etc.), it helps limited advertising expenditure is carried out maximally efficient advertising by client.This is
The statistical content of main test of uniting includes: sent when a series of detection statistics of sending when exposure starts, end exposure
Array, advertisement investigational data, third party are monitored in a series of detection statistics, click that series detection statistics, appointment time point send
Monitoring.
In a kind of possible implementation, as in figure 2 it is shown, the method for testing that described web advertisement presents, it is also possible to bag
Include:
Step 201, basis are for presenting the end message of each web advertisement, operation system information, browser information and version
This information each takes on scene described in determining.
Presenting scene and can including the various scenes for playing web advertisement of the embodiment of the present invention, does not limits at this
Fixed.Specifically, by end message, operation system information, browser information and version information, can determine respectively and each take on field
The type of the terminal of scape, the type of operating system, the type of browser and its respective version.
Wherein, the type of terminal can include but not limited to computer, mobile phone and panel computer etc..It is understood that
Different types of terminal has different screen size, service behaviour, network environment and other differences, therefore, dissimilar
Terminal influence whether that web advertisement is play.
The type of operating system can include but not limited to Windons (operating system of Microsoft's exploitation), iOS (Herba Marsileae Quadrifoliae
The really operating system of company's exploitation), the Android operating system of exploitation (Google company) and Windows Phone (Microsoft
The mobile phone operating system of company) etc..Specifically, Android can include but not limited to again MIUI (Semen setariae), SmartisanOS
The custom-built system of the type such as (hammer), Flyme (Meizu).Different types of operating system influences whether that web advertisement is play.
The type of browser can include the browser of primary type such as such as IE, Safari etc., it is also possible to includes such as
Chrome, Firefox, 360, QQ, cheetah, Baidu, the browser of the derived type such as search dog.Different types of browser, especially
It is that the process in mobile device terminal such as mobile phone, panel computer is different, influences whether that web advertisement is play.
System version can include the version of operating system, the version of browser and the version of web advertisement player.
As a example by video web-pages, carrying out video playback on the webpage of computer terminal, player can be Flash or Html5.Specifically
Ground, for example, Windons operating system can include the versions such as Windons XP, Windons 7, Windons 10；360
Browser can include the versions such as 7.1,8.1；Flash player can include the version such as Flash cs3, Flash cs5.Different
The operating system of version, browser or player all can affect advertisement and play.
It should be noted that those skilled in the art will be understood that dissimilar, the terminal of version, operating system and clear
Device of looking at can be mutually combined to be formed and different present scene.Such as, computer terminal, Windons 7 operating system, IE11 browser
One can be formed with Flash 11.2 version and present scene.Present the total number of scene by terminal, operating system and browser
The number of versions that the number of types each included and all kinds include determines, does not limits at this.
Further, the embodiment of the present invention does not limit the implementation presenting scene.Specifically, the different scenes that presents can
With by simulated implementation, such as, the debugging acid utilizing Chrome to carry can simulate Html5；Tester can also be passed through
Different test machine install virtual machine, it is achieved simulate dissimilar, the operating system of version.Browser can directly pass through
Browser software dissimilar, version is installed realize.Furthermore, it is necessary to explanation, in current prior art, to terminal
Simulation is temporarily unable to reach the test effect of true terminal, it is therefore possible to use directly test at different terminals.
In a kind of possible implementation, the method for testing that described web advertisement presents, it is also possible to including:
Obtain target to be tested every time and present the order of scene for obtaining at random；Or
Acquisition target to be tested presents the order of scene every time is order set in advance.
As a example by video web-pages, in actual life, user may play the video on webpage in various presenting in scene, because of
This, the scene that presents of web advertisement is likely to be of uncertainty and randomness.Such as, user can in computer terminal, Windons
Video is play on 7 operating systems, IE11 browser and Flash；Can also mobile phone terminal, Android MIUI operating system,
Video is play on 360 browsers and Html5.In order to ensure effective input of web advertisement, making web advertisement is scene in reality
Scape can adapt to the different scenes that presents, need predetermined each present in scene and test, test suitable
Sequence does not interferes with test result.
Wherein, in the case of using random acquisition target to be tested to present scene, need to ensure that each is scene
Scape can be tested, and will not be repeatedly tested often taking turns in test process.Use the mode of above-mentioned random acquisition, permissible
Preferably simulating reality presents scene.In the case of using order set in advance acquisition target to be tested to present scene,
Can realize to use the modes such as such as list.Use the mode that above-mentioned order set in advance obtains, can be with direct viewing to mesh
What front test included various presents scene.Further, in the test process each taking on scene, can as required and
What Shi Tianjia was new presents scene, to improve the coverage rate presenting scene.
In a kind of possible implementation, as it is shown on figure 3, present in described target, scene is opened target resource, and
Described target resource is tested presenting effect and whether sending statistical data (step 102) of each described web advertisement, tool
Body may include that
Step 301, present in described target and scene is opened described target resource, and in described target resource, test one
The presenting effect and whether send statistical data of the web advertisement of type；
Step 302, can present at described a type of web advertisement in described target resource and send statistical number
In the case of according to, scene obtains another target to be tested present scene from described each taking on and test.
In a kind of possible implementation, as it is shown on figure 3, present in described target, scene is opened target resource, and
Described target resource is tested presenting effect and whether sending statistical data (step 102) of each described web advertisement, tool
Body may include that
Step 301, present in described target and scene is opened described target resource, and in described target resource, test one
The presenting effect and whether send statistical data of the web advertisement of type；
Step 303, can not present in described target resource at described a type of web advertisement and maybe can not send out
In the case of sending statistical data, misregistration, and each take on that to obtain another target to be tested scene be scene from described
Scape is tested.
In embodiments of the present invention, owing to the broadcasting condition of different types of web advertisement is different, can often take turns test can
With just for a kind of web advertisement.
As a example by video web-pages, determine that such as N kind plays scene (presenting the example of scene), for such as front bumper advertisements
Test.Wherein, N kind play scene testing sequence be 1,2 ..., i ..., N-1, N, the span of i is 1～N.Its
In, N kind is play scene and can be determined by dissimilar, the terminal of different editions, operating system and browser, the most superfluous at this
State.
As shown in Figure 4, webpage (Web) player program self-adapted call player such as Flash or Html5 (S401).
Test i-th kind of web advertisement result of broadcast (S402) play in scene.Such as, i, from the beginning of 1, plays in scene at the 1st kind and beats
Open target video, test whether that the such as front bumper advertisements of normal play concurrently send detection statistics (S403).If normal play,
Then judge whether it is by all complete (i==N of broadcasting scrnario testing？, S403), it is completed, terminates；Otherwise, continue
Scene is play in test lower a kind of (i=i+1), it is assumed that before playing normally in S403, bumper advertisements concurrently send detection statistics, then
Obtain the 2nd kind and play scene, and return execution S402, S403.Such as, play in scene at the 2nd kind and open target video, test
Whether play front bumper advertisements and concurrently send detection statistics.In S402, if it is determined that front bumper advertisements is normal play, can be by
Update the log collection file of this broadcasting scene, and continue to test lower one (i=i+1) scene.Such as assume the 2nd kind of broadcasting
Before not playing in scene, bumper advertisements concurrently send detection statistics, then, in daily record after misregistration, obtain the 3rd kind and play field
Scape.Until completing N kind to play the test (i==N, S403) of scene, terminate test.
In the case of web advertisement normal play, send detection statistics such as Url (Uniform Resource
Locator, URL).Directly can not judge that this presents the survey of scene in the case of normal play at the web advertisement
Examination is not passed through.Further, in the case of in web advertisement normal play but not sending detection statistics, also judging should be in scene
The test of scape is not passed through.Only in the case of web advertisement normal play concurrently send detection statistics, just judge that this presents scene
Test pass through.Therefore, the time point sending the appearance of detection statistics Url includes that web advertisement broadcasting starts, plays end or refer to
Fix time a little etc., do not limit at this.
The method of testing that the web advertisement of the embodiment of the present invention presents, provides by opening target in scene in different presenting
Source, and in described target resource, test the presenting effect and whether send statistical data, to determine of each described web advertisement
Whether each described web advertisement can normally present and send statistical data.The test that the web advertisement of the embodiment of the present invention presents
Method, it is possible to increase the testing efficiency that web advertisement presents, it is ensured that present the coverage rate of scene, and systematically record test every time
Result.
Embodiment 2
Fig. 5 illustrates the flow chart of the method for testing that web advertisement presents according to another embodiment of the present invention.Label in Fig. 5
The step identical with Fig. 1 to Fig. 4 has identical implication, for simplicity's sake, omits the detailed description to these steps.
The present embodiment is with the difference of said method embodiment, and often wheel test can be for number of different types
Web advertisement is tested.Specifically, as it is shown in figure 5, present in described target, scene is opened target resource, and at described mesh
Mark resource tests presenting effect and whether sending statistical data (step 102) of each described web advertisement, specifically can wrap
Include:
Step 501, present in described target and scene is opened described target resource, and test many in described target resource
The presenting effect and whether send statistical data of the web advertisement of type；
In the case of step 502, described polytype web advertisement in described target resource are completed, from institute
State to each take on and scene obtains another target to be tested present scene and test.
In a kind of possible implementation, as shown in Figure 6, described target present scene is opened described target money
Source, and in described target resource, test presenting effect and whether sending statistical data (step of polytype web advertisement
Rapid 501), specifically may include that
Step 601, present in described target and scene is opened described target resource, test one in described target resource
The presenting effect and whether send statistical data of the web advertisement of type；
Step 602, can present at described a type of web advertisement in described target resource and send statistical number
In the case of according to, from described polytype web advertisement, obtain another type of web advertisement, and provide in described target
Source is tested presenting effect and whether sending statistical data of another type of web advertisement.
In a kind of possible implementation, as shown in Figure 6, described target present scene is opened described target money
Source, and in described target resource, test presenting effect and whether sending statistical data (step of polytype web advertisement
Rapid 501), specifically may include that
Step 601, present in described target and scene is opened described target resource, test one in described target resource
The presenting effect and whether send statistical data of the web advertisement of type；
Step 603, can not present in described target resource at described a type of web advertisement and maybe can not send out
In the case of sending statistical data, misregistration, and obtain another type of webpage from described polytype web advertisement
Advertisement, and in described target resource, test presenting effect and whether sending statistical number of another type of web advertisement
According to.
As a example by video web-pages, determining that such as N kind presents scene (presenting scene), the webpage for such as M type is wide
Announcement is tested.Wherein, N kind play scene testing sequence be 1,2 ..., i ..., N-1, N, the span of i is 1～N；M
The testing sequence of the web advertisement of type is 1,2 ..., j ..., N-1, N, the span of j is 1～M.Wherein, N kind is play
Scene can be determined by dissimilar, the terminal of different editions, operating system and browser, does not repeats them here.M type
Web advertisement such as can include front bumper advertisements, bak stay advertisement, in insert advertisement and suspend advertisement etc..
As it is shown in fig. 7, webpage (Web) player program self-adapted call player such as Flash or Html5 (S701).
Test i-th kind of web advertisement result of broadcast (S702) play in scene.Such as, i, from the beginning of 1, plays in scene at the 1st kind and beats
Open target video, the result of broadcast (S703) of the web advertisement of test jth kind adline.Such as, j, from the beginning of 1, tests whether
The web advertisement result of broadcast (S704) of the 1st kind of adline of normal play.If normal play, then judge whether it is
The web advertisement of all adlines is completed (j==M？, S704), if adline is not completed, then continue
Lower a kind of (j=j+1) adline of continuous test.Otherwise, continue to determine whether it is by all complete (i of broadcasting scrnario testing
==N？, S703), it is not completed if playing scene, then continues test lower a kind of (i=i+1) and play scene.Assume
Before a kind of such as front bumper advertisements of adline is play in S704 normally, bumper advertisements concurrently send detection statistics, does not complete
All tests of adline, then obtain the web advertisement of the 2nd kind of adline, and return execution S703, S704.Assume the 2nd
Kind adline such as suspends advertisement does not has normal play concurrently to send detection statistics, then in daily record in the 1st kind of broadcasting scene
After misregistration, obtain the web advertisement of the 3rd kind of adline.Until completing the test (j==M of M kind adline？,
S704), obtain the 2nd kind and play scene, and return i-th kind of web advertisement result of broadcast play in scene of S702 test.Until
Complete N kind and play the test (i==N, S703) of scene, terminate test.
Example in integrated embodiment 1 and embodiment 2, test process specifically can pass through front end management part, program control
System part and log collection part realize.
1. front end management part:
Front end management part can create, edit, delete advertisement video list (such as relies on different video completely to play
The list of videos of flow process), play scene list (such as five the different combinations playing examination dimension) and advertisement video is corresponding
In insert the data of some time, the adline comprised at present test can be can be visually seen and play scene, it is possible to according to need
Ask and add new adline in time and play scene.
2. program controls portions:
Although the functional test that advertisement video is play depends on manual testing, but the important operation of Web player is all
Can be abstracted into interface, can control basic play operation by Javascript program etc., the embodiment of the present invention is the most right
Suspend, pull and play three kinds of operations and carry out automation mechanized operation.By the broadcasting of video is operated, to allow advertisement broadcast
Put, such as, video signpost before signposting and send before commencing play out coherent detection statistics, video playback in insert advertisement point time
Insert advertisement coherent detection statistics in broadcasting being inserted advertisement and sending, play during video pause and suspend advertisement and send time-out advertisement phase
Close detection statistics, coherent detection statistics of signposting after signposting and send after playing at the end of video playback.
In order to ensure the effectiveness of test, play scene and be not simulated that (h5 end analogy method is more, such as chrome
Carry debugging acid, the most do not do the expansion explanation of simulation tool), but on different test machines, void is installed by tester
Plan machine and browser realize.The embodiment of the present invention is accomplished that under different scenes automatization is play in the same set of advertisement of unified operation
Program.
3. log collection part:
Rely on complete video playing flow, under different scenes, different adlines are verified, program is performed
In the exception dished out and program report an error and collect in daily record, tester can find test emphasis and can by analyzing daily record
The problem that can exist.
The form regulation (such as, showing in table form) of daily record:
Table 1
| Resource (source) | Web advertisement (ad) | Time point (timer) | Daily record (log) |
1.source: the set of operating system+terminal+system version+browser.
2.ad: adline.
3.timer: insert time point (such as providing the time point of drag operation) in video.
4.log: if mistake occurs in certain test case, can record in log, if test by; this is classified as sky, no
Passing through, this provides concrete error information.
The method of testing that the web advertisement of the embodiment of the present invention presents, provides by opening target in scene in different presenting
Source, and in described target resource, test the presenting effect and whether send statistical data, to determine of each described web advertisement
Whether each described web advertisement can normally present and send statistical data.The test that the web advertisement of the embodiment of the present invention presents
Method, it is possible to increase the testing efficiency that web advertisement presents, it is ensured that present the coverage rate of scene, and systematically record test every time
Result.
Embodiment 3
Fig. 8 illustrates the structured flowchart of the test device that web advertisement presents according to another embodiment of the present invention.Such as Fig. 8 institute
Show that the test device that described web advertisement presents mainly may include that scene acquisition module 11, for presenting each net from being used for
Each taking on of page advertisement obtains target to be tested and presents scene in scene.Test module 13, with described scene acquisition module 11
Connect, for presenting in described target, scene is opened target resource, and it is wide to test each described webpage in described target resource
That accuses presents effect and whether sends statistical data.Determine module 15, be connected with described test module 13, for according to described
Each take on each described target in scene and present the test result of scene, determine whether each described web advertisement can normally present
And send statistical data.Concrete principle and example may refer to the associated description of embodiment 1 and Fig. 1.
In a kind of possible implementation, as it is shown in figure 9, described test module 13, specifically may include that the first test
Unit 131, opens described target resource for presenting in described target, and tests a kind in described target resource in scene
The presenting effect and whether send statistical data of the web advertisement of type.First acquiring unit 133, with described first test cell
131 connect, for presenting at described a type of web advertisement in described target resource and send statistical data
In the case of, scene obtains another target to be tested present scene from described each taking on and test；Or, in described one
In the case of the web advertisement of type can not present in described target resource and maybe can not send statistical data, record mistake
By mistake, and from described each taking on scene obtains another target to be tested present scene and test.Concrete principle and example
May refer to the associated description of embodiment 1 and Fig. 3, Fig. 4.
In a kind of possible implementation, as shown in Figure 10, described test module 13, specifically may include that the second survey
Examination unit 135, opens described target resource for presenting in described target, and tests multiple in described target resource in scene
The presenting effect and whether send statistical data of the web advertisement of type.Second acquisition unit 137, single with described second test
Unit 135 connects, in the case of the described polytype web advertisement in described target resource is completed, from described
Each take on and scene obtains another target to be tested present scene and test.Concrete principle and example may refer to implement
The associated description of example 2 and Fig. 5.
In a kind of possible implementation, described second test cell 135, specifically for presenting scene in described target
In open described target resource, described target resource is tested presenting effect and whether sending out of a type of web advertisement
Send statistical data.The feelings of statistical data can be presented and send in described target resource at described a type of web advertisement
Under condition, from described polytype web advertisement, obtain another type of web advertisement, and survey in described target resource
Try presenting effect and whether sending statistical data of another type of web advertisement；Or, at described a type of webpage
In the case of advertisement can not present in described target resource and maybe can not send statistical data, misregistration, and from described
Polytype web advertisement obtains another type of web advertisement, and the another kind of type of test in described target resource
The presenting effect and whether send statistical data of web advertisement.Concrete principle and example may refer to embodiment 2 and figure
6, the associated description of Fig. 7.
In a kind of possible implementation, described scene acquisition module, specifically for obtaining target to be tested every time
The order presenting scene obtains for random；Or obtain target to be tested to present the order of scene be set in advance suitable every time
Sequence.Concrete principle and example may refer to the associated description of embodiment 1.
In a kind of possible implementation, as shown in figure 11, the test device that described web advertisement presents, also include:
Scene determines module 10, for according to for present the end message of each web advertisement, operation system information, browser information and
Version information each takes on scene described in determining.Concrete principle and example may refer to the associated description of embodiment 1 and Fig. 2.
The test device that the web advertisement of the embodiment of the present invention presents, provides by opening target in scene in different presenting
Source, and in described target resource, test the presenting effect and whether send statistical data, to determine of each described web advertisement
Whether each described web advertisement can normally present and send statistical data.The test that the web advertisement of the embodiment of the present invention presents
Method, it is possible to increase the testing efficiency that web advertisement presents, it is ensured that present the coverage rate of scene, and systematically record test every time
Result.
Embodiment 4
Figure 12 illustrates the structured flowchart of the test equipment that web advertisement presents according to an embodiment of the invention.Described webpage
The test equipment 1100 that advertisement presents can be to possess the host server of computing capability, personal computer PC or portability
Portable computer or terminal etc..Calculating node is not implemented and limits by the specific embodiment of the invention.
The test equipment 1100 that described web advertisement presents includes processor (processor) 1110, communication interface
(Communications Interface) 1120, memorizer (memory) 1130 and bus 1140.Wherein, processor 1110,
Communication interface 1120 and memorizer 1130 complete mutual communication by bus 1140.
Communication interface 1120 is used for and network device communications, and wherein the network equipment includes such as Virtual Machine Manager center, is total to
Enjoy storage etc..
Processor 1110 is used for performing program.Processor 1110 is probably a central processor CPU, or special collection
Become circuit ASIC (Application Specific Integrated Circuit), or be configured to implement the present invention
One or more integrated circuits of embodiment.
Memorizer 1130 is used for depositing file.Memorizer 1130 may comprise high-speed RAM memorizer, it is also possible to also includes non-
Volatile memory (non-volatile memory), for example, at least one disk memory.Memorizer 1130 can also be to deposit
Memory array.Memorizer 1130 is also possible to by piecemeal, and described piece can be by certain rule sets synthesis virtual volume.
In a kind of possible embodiment, said procedure can be the program code including computer-managed instruction.This journey
Sequence is particularly used in: realize each step in above-described embodiment 1 and embodiment 2.
Those of ordinary skill in the art are it is to be appreciated that each exemplary cell in embodiment described herein and algorithm
Step, it is possible to being implemented in combination in of electronic hardware or computer software and electronic hardware.These functions are actually with hardware also
It is that software form realizes, depends on application-specific and the design constraint of technical scheme.Professional and technical personnel can be for
Specific application selects different methods to realize described function, but this realization is it is not considered that exceed the model of the present invention
Enclose.
If using the form of computer software realize described function and as independent production marketing or use time, then exist
To a certain extent it is believed that all or part of (part such as contributed prior art) of technical scheme is
Embody in form of a computer software product.This computer software product is generally stored inside the non-volatile of embodied on computer readable
In storage medium, including some instructions with so that computer equipment (can be that personal computer, server or network set
Standby etc.) perform all or part of step of various embodiments of the present invention method.And aforesaid storage medium include USB flash disk, portable hard drive,
Read only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic
The various medium that can store program code such as dish or CD.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.
Claims (12)
1. the method for testing that a web advertisement presents, it is characterised in that including:
From scene obtains target to be tested presenting scene for presenting each taking on of each web advertisement；
Present in described target and scene opened target resource, and test in described target resource each described web advertisement in
Show effect and whether send statistical data；
Present the test result of scene according to the described each described target each taken in scene, whether determine each described web advertisement
Can normally present and send statistical data.
Method the most according to claim 1, it is characterised in that present in described target and open target resource in scene, and
Presenting effect and whether sending statistical data of each described web advertisement is tested in described target resource, including:
Present in described target and scene is opened described target resource, and in described target resource, test a type of webpage
The presenting effect and whether send statistical data of advertisement；
In the case of described a type of web advertisement can present and send statistical data in described target resource, from
Described each taking on obtains another target to be tested and presents scene and test in scene；Or, at described a type of net
In the case of page advertisement can not present in described target resource and maybe can not send statistical data, misregistration, and from institute
State to each take on and scene obtains another target to be tested present scene and test.
Method the most according to claim 1, it is characterised in that present in described target and open target resource in scene, and
Presenting effect and whether sending statistical data of each described web advertisement is tested in described target resource, including:
Present in described target and scene is opened described target resource, and in described target resource, test polytype webpage
The presenting effect and whether send statistical data of advertisement；
In the case of described polytype web advertisement in described target resource is completed, each take on scene from described
Another target to be tested of middle acquisition presents scene and tests.
Method the most according to claim 3, it is characterised in that present in described target and open described target money in scene
Source, and test in described target resource presenting effect and whether sending statistical data of polytype web advertisement, bag
Include:
Present in described target and scene is opened described target resource, described target resource is tested a type of webpage wide
That accuses presents effect and whether sends statistical data；
In the case of described a type of web advertisement can present and send statistical data in described target resource, from
Described polytype web advertisement obtains another type of web advertisement, and test another kind in described target resource
The presenting effect and whether send statistical data of the web advertisement of type；Or, can not at described a type of web advertisement
Enough present in the case of maybe can not sending statistical data in described target resource, misregistration, and from described polytype
Web advertisement in obtain another type of web advertisement, and it is wide to test another type of webpage in described target resource
That accuses presents effect and whether sends statistical data.
Method the most according to any one of claim 1 to 4, it is characterised in that also include:
Obtain target to be tested every time and present the order of scene for obtaining at random；Or
Acquisition target to be tested presents the order of scene every time is order set in advance.
Method the most according to any one of claim 1 to 5, it is characterised in that described in each take on scene:
According to determining for presenting the end message of each web advertisement, operation system information, browser information and version information.
7. the test device that a web advertisement presents, it is characterised in that including:
Scene acquisition module, for from each taking on that to obtain target to be tested scene be scene for present each web advertisement
Scape；
Test module, is connected with described scene acquisition module, opens target resource for presenting in described target in scene, and
Described target resource is tested presenting effect and whether sending statistical data of each described web advertisement；
Determine module, be connected with described test module, present scene for each described target each taken in scene described in basis
Test result, determine whether each described web advertisement can normally present and send statistical data.
Device the most according to claim 7, it is characterised in that described test module, including:
First test cell, opens described target resource for presenting in described target in scene, and in described target resource
Test presenting effect and whether sending statistical data of a type of web advertisement；
First acquiring unit, is connected with described first test cell, and being used for can be in institute at described a type of web advertisement
State in the case of target resource presenting and sending statistical data, from described each taking on, scene obtains another mesh to be tested
Mark presents scene to be tested；Or, can not present in described target resource or not at described a type of web advertisement
In the case of statistical data can being sent, misregistration, and from described each taking on, scene obtains another target to be tested
Present scene to test.
Device the most according to claim 7, it is characterised in that described test module, including:
Second test cell, opens described target resource for presenting in described target in scene, and in described target resource
Test presenting effect and whether sending statistical data of polytype web advertisement；
Second acquisition unit, is connected with described second test cell, and be used in described target resource is described polytype
In the case of web advertisement is completed, scene obtains another target to be tested presents scene from described each taking on and carry out
Test.
Device the most according to claim 9, it is characterised in that described second test cell, specifically for
Present in described target and scene is opened described target resource, described target resource is tested a type of webpage wide
That accuses presents effect and whether sends statistical data；
In the case of described a type of web advertisement can present and send statistical data in described target resource, from
Described polytype web advertisement obtains another type of web advertisement, and test another kind in described target resource
The presenting effect and whether send statistical data of the web advertisement of type；Or, can not at described a type of web advertisement
Enough present in the case of maybe can not sending statistical data in described target resource, misregistration, and from described polytype
Web advertisement in obtain another type of web advertisement, and it is wide to test another type of webpage in described target resource
That accuses presents effect and whether sends statistical data.
11. according to the device according to any one of claim 7 to 10, it is characterised in that described scene acquisition module, specifically uses
In
Obtain target to be tested every time and present the order of scene for obtaining at random；Or
Acquisition target to be tested presents the order of scene every time is order set in advance.
12. according to the device according to any one of claim 7 to 11, it is characterised in that also include:
Scene determines module, for according to for presenting the end message of each web advertisement, operation system information, browser information
With version information determine described in each take on scene.
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