CN104091277B - Correlating method and device, the advertisement placement method and device of User Identity - Google Patents

Correlating method and device, the advertisement placement method and device of User Identity Download PDF

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Publication number
CN104091277B
CN104091277B CN201410256181.4A CN201410256181A CN104091277B CN 104091277 B CN104091277 B CN 104091277B CN 201410256181 A CN201410256181 A CN 201410256181A CN 104091277 B CN104091277 B CN 104091277B
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China
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user identity
terminal
user
advertisement
public platform
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CN201410256181.4A
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Chinese (zh)
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CN104091277A (en
Inventor
陈亮
唐健
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北京智云众网络科技有限公司
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Priority to CN201410256181.4A priority Critical patent/CN104091277B/en
Publication of CN104091277A publication Critical patent/CN104091277A/en
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Publication of CN104091277B publication Critical patent/CN104091277B/en

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Abstract

The present invention proposes a kind of correlating method and device of User Identity, advertisement placement method and device.The correlating method includes:Receive the first User Identity that first terminal is sent;Quick Response Code is generated according to the first User Identity, and Quick Response Code is illustrated in first terminal;The first User Identity that second terminal is sent is received, and obtains the second user identity of second terminal, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain the second user identity;Establish the correspondence between the first User Identity of second terminal transmission and second user identity.The correlating method of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, by these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis.

Description

Correlating method and device, the advertisement placement method and device of User Identity

Technical field

The present invention relates to Internet technical field, more particularly to it is a kind of correlating method of User Identity and device, wide Accuse put-on method and device.

Background technology

With the rise and development of sequencing advertisement transaction technology (Programmatic Buying), at present, internet, The form of selling of " opsition dependent " buying advertisement is just quickly carried out to the form of selling of " by audient " buying advertisement in mobile Internet Transformation.And technology is excavated etc. by cloud computing and big data, various advertisements can precisely go directly targeted customer, due in advertisement Appearance is more matched with the demand of targeted customer, so the effect of advertisement significantly improves.

However, current procedure advertisement transaction technology also faces problems with:Due to the terminal of customer access network media Increasingly diversification, for example, PC (personal computer, personal computer), smart mobile phone, tablet computer, intelligent appliance Etc., if same user accesses the network media using multiple terminal, advertisement putting person can not use same user Multiple terminal carry out efficient association and intercommunication, therefore, various advertisements can not realize the accurate dispensing of cross-terminal.

The content of the invention

It is contemplated that solve at least some of the technical problems in related technologies.

For this reason, first purpose of the present invention is to propose a kind of correlating method of User Identity.This method is realized The association of the User Identity of cross-terminal.

Second object of the present invention is to propose a kind of associated apparatus of User Identity.

Third object of the present invention is to propose a kind of advertisement placement method.

Fourth object of the present invention is to propose a kind of advertisement delivery device.

To achieve these goals, the correlating method of the User Identity of first aspect present invention embodiment, including:Connect Receive the first User Identity that first terminal is sent;Quick Response Code is generated according to first User Identity, and by described in Quick Response Code is illustrated in the first terminal, wherein, the Quick Response Code is used to trigger Access Events after scanned;Receive second First User Identity that terminal is sent, and the second user identity of the second terminal is obtained, wherein, work as institute After stating the second terminal scanning Quick Response Code and triggering the Access Events, the second user identity is obtained;Establish institute The correspondence between first User Identity of second terminal transmission and the second user identity is stated to close Join first User Identity and the second user identity.

The correlating method of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.

To achieve these goals, the associated apparatus of the User Identity of second aspect of the present invention embodiment, including:The One receiving module, for receiving the first User Identity of first terminal transmission;Generation and display module, for according to First User Identity generates Quick Response Code, and the Quick Response Code is illustrated in the first terminal, wherein, the Quick Response Code For triggering Access Events after scanned;Second receiving module, for receiving the first user body of second terminal transmission Part mark;Acquisition module, for obtaining the second user identity of the second terminal, wherein, when the second terminal is swept After retouching the Quick Response Code and triggering the Access Events, the second user identity is obtained;Module is established, for establishing The correspondence between first User Identity of second terminal transmission and the second user identity is stated to close Join first User Identity and the second user identity.

The associated apparatus of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.

To achieve these goals, the advertisement placement method of third aspect present invention embodiment, including:Receive first terminal The first User Identity sent;The definite and associated second user identity of first User Identity, wherein, First User Identity and the incidence relation of the second user identity are to implement according to a first aspect of the present invention What the correlating method of the User Identity of example was obtained;Determine and the associated ad content of second user identity; The ad content is thrown in the first terminal.

The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again Market to significantly improve advertisement delivery effect.

To achieve these goals, the advertisement delivery device of fourth aspect present invention embodiment, including:Receiving module, is used In the first User Identity for receiving first terminal transmission;First determining module, for determining and first user identity Associated second user identity is identified, wherein, first User Identity and the second user identity Incidence relation is that the correlating method of the User Identity of embodiment according to a first aspect of the present invention is obtained;Second determines mould Block, for determining and the associated ad content of second user identity;Putting module, for the ad content to be thrown Put into the first terminal.

The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again Market to significantly improve advertisement delivery effect.

The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description Obtain substantially, or recognized by the practice of the present invention.

Brief description of the drawings

Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments Substantially and it is readily appreciated that, wherein,

Fig. 1 is the flow chart of the correlating method of User Identity according to an embodiment of the invention;

Fig. 2 is the structure diagram of the associated apparatus of User Identity according to an embodiment of the invention;

Fig. 3 is the flow chart of advertisement placement method according to an embodiment of the invention;

Fig. 4 is the structure diagram of advertisement delivery device according to an embodiment of the invention.

Embodiment

The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar module or has the function of same or like module.Below with reference to attached The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not considered as limiting the invention.On the contrary, this The embodiment of invention includes falling into all changes in the range of the spirit and intension of attached claims, modification and equivalent Thing.

In the description of the present invention, it is to be understood that term " first ", " second " etc. are only used for description purpose, without It is understood that to indicate or implying relative importance.In addition, in the description of the present invention, unless otherwise indicated, the implication of " multiple " It is two or more.

Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include Module, fragment or the portion of the code of the executable instruction of one or more the step of being used for realization specific logical function or process Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable Sequence, including according to involved function by it is basic at the same time in the way of or in the opposite order, carry out perform function, this should be of the invention Embodiment person of ordinary skill in the field understood.

The increasingly diversification of the terminal of customer access network media, the corresponding User Identity of diversification terminal is also more Memberization, for example, the device identification of the mobile terminal such as the user cookie that browser stores in PC, smart mobile phone, e.g., Apple Advertisement indications IDFA (the identifier For of IOS (Mobile operating system of Apple Inc.'s exploitation) operating system Advertising), device identification derived from Android Android ID in Android operation system etc. is (as according to mobile equipment The combination producings such as unit type, device version number, device operating system version, browser model, IP address, access time mark Device-fingerprint) etc., the User Identity on different public platforms, e.g., user Open ID etc. in wechat public platform.But It is, if same user, when using multiple terminal, the User Identity of such diversification is difficult to efficient association, example Such as, the user cookie of browser is usually and the user advertisement indications IDFA in the terminal or Android in PC Android ID etc. can not be associated effectively.Thus, advertisement provider can not realize that the accurate advertisement of cross-terminal is launched, to advertisement The Marking Budget unified distribution of supplier and advertising results confluence analysis bring many difficulties and challenge.

If being capable of providing a kind of quick, simple method, the User Identity in different terminals can be closed Connection, can be directed to same user's cross-terminal realize advertisement sustainable orientation launch, so as to fulfill advertisement provider there is an urgent need to It is efficient across screen (cross-terminal) marketing, again marketing and to significantly improve advertisement delivery effect repeatedly is carried out to targeted customer.For This, the embodiment provides the correlating method and device, a kind of advertisement placement method and dress of a kind of User Identity Put.Below with reference to the accompanying drawings correlating method and device, the advertisement putting side of User Identity according to embodiments of the present invention are described Method and device.

Fig. 1 is the flow chart of the correlating method of User Identity according to an embodiment of the invention.

As shown in Figure 1, the correlating method of the user's identity includes:

S101, receives the first User Identity that first terminal is sent.

In one embodiment of the invention, first terminal is personal computer, for example, desktop computer, notebook are electric Brain etc., it should be appreciated that desktop computer, laptop personal computer by way of example only, described in the embodiment of the present invention People's computer can be with other kinds of computer.In another embodiment of the present invention, the first User Identity is the Storage local data Local Storage or the Flash Object of user Cookie, HTML5 that browser stores in one terminal At least one of, it should be appreciated that above-mentioned example the first User Identity by way of example only, as technology develops any first It is included in terminal to identify the information of user identity in the embodiment of the present invention.

In one embodiment of the invention, when being browsed web sites by first terminal, the advertisement playing module in website obtains The first User Identity is taken, and the first User Identity is sent by first terminal.Specifically, when user is whole using first When end accesses some websites, first terminal, which parses the website (for example, by browser resolves website etc.) and reads, is placed in this Advertisement playing module on website, the advertisement playing module can read the user of the browser of the first terminal in real time At least one of Local Storage or Flash Object of Cookie, HTML5 etc. is used as the first User Identity, And send the first User Identity of reading to Advertisement Server, Advertisement Server receives first that first terminal is sent and uses Family identity.In addition, advertisement playing module or Advertisement Server be after the first User Identity is obtained, can be with root Corresponding characteristic value is generated according to the first User Identity, the first User Identity is replaced with characteristic value, in this regard, the present invention Embodiment is without limiting.

S102, Quick Response Code is generated according to the first User Identity, and Quick Response Code is illustrated in first terminal, wherein, Quick Response Code is used to trigger Access Events after scanned.

Specifically, Advertisement Server generates Quick Response Code according to the first User Identity, which includes the first user Identity or the corresponding characteristic value of the first User Identity, it is various which also there is ordinary two dimensional code can realize Function, for example, user with can be automatically opened up on mobile terminals after mobile terminal barcode scanning some application program (APP) or enter The public platform of advertisement provider on the public platform such as wechat or Taobao etc..The Quick Response Code has dynamic characteristic, i.e., for every The Quick Response Code of a first User Identity production is different.Advertisement Server sends the Quick Response Code of generation to first eventually The Quick Response Code is shown by end, advertisement playing module again.

S103, receives the first User Identity that second terminal is sent, and obtains the second user identity of second terminal Mark, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain second user identity.

In one embodiment of the invention, second terminal is mobile terminal, for example, mobile phone, tablet computer, e-book etc. Hardware device with operating system, all kinds of internet of things equipment such as smart electronics product, smart home articles for use etc., it should be appreciated that on Example mobile terminal by way of example only is stated, the mobile terminal described in the embodiment of the present invention can be set with other kinds of movement It is standby.

Due to the variation of mobile terminal, if showing some websites on first terminal, in the terminal may be used It can need to start application program or the public platform of the public platform of entrance or concern etc., therefore, the Access Events of Quick Response Code are to open The public platform of dynamic application program or the public platform of entrance or concern.

In one embodiment of the invention, when Access Events is start application program, second user identity is Second terminal advertisement indications IDFA, Android ID mark, device-fingerprint mark at least one of, wherein, device-fingerprint mark Knowledge is according to the unit type of second terminal, device version number, device operating system version, browser model, IP address, access What the one or more of the device attributes such as time mark were generated by special AES combination.In the implementation of the present invention In example, when Access Events is enter or pay close attention to the public platform of public platform, second user identity is the use of second terminal User identifier of the family on public platform.

Specifically, after Quick Response Code is shown in first terminal, user is scanned the two-dimensional code and is triggered using second terminal Corresponding Access Events.

When Access Events is start application program, second user body is obtained by the monitoring of the advertisement module in application program Part mark, the first User Identity in Quick Response Code can also be obtained by the monitoring of the advertisement module in application program.Afterwards, The first User Identity and second user identity are all sent to advertisement by the monitoring of the advertisement module in application program Server.

Wherein, when Access Events is start application program, if user is fitted without corresponding answer in second terminal With program, then ask the user whether to download and install first, after user installation, pass through the monitoring of the advertisement module in application program Obtain the first User Identity in second user identity and Quick Response Code.

When Access Events to enter or during the public platform of concern public platform, the interface provided according to public platform obtains the User identifier of the user of two terminals on public platform.Specifically, the interface that Advertisement Server is provided according to public platform from User identifier of the dynamic user for obtaining second terminal on public platform, and receive the first user identity mark of second terminal transmission Know.

S104, establishes the corresponding pass between the first User Identity of second terminal transmission and second user identity It is to associate the first User Identity and second user identity.

The correlating method of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.

In order to realize above-described embodiment, the embodiment of the present invention also proposes a kind of associated apparatus of User Identity.

Fig. 2 is the structure diagram of the associated apparatus of User Identity according to an embodiment of the invention.

As shown in Fig. 2, the associated apparatus 100 of the user's identity includes:First receiving module 110, generation and displaying Module 120, the second receiving module 130, acquisition module 140 and establish module 150.

Specifically, the first receiving module 110 is used for the first User Identity for receiving first terminal transmission.In the present invention One embodiment in, first terminal is personal computer, for example, desktop computer, laptop etc., it should be appreciated that desk-top Computer, laptop personal computer by way of example only, the personal computer described in the embodiment of the present invention can be with it The computer of his type.In another embodiment of the present invention, the first User Identity is that browser is deposited in first terminal At least one of storage local data Local Storage or Flash Object of user Cookie, HTML5 of storage, should Understand, above-mentioned example the first User Identity by way of example only, as technology develops in any first terminal identifying The information of user identity is included in the embodiment of the present invention.

In one embodiment of the invention, when being browsed web sites by first terminal, the advertisement playing module in website obtains The first User Identity is taken, and the first User Identity is sent by first terminal.Specifically, when user is whole using first When end accesses some websites, first terminal, which parses the website (for example, by browser resolves website etc.) and reads, is placed in this Advertisement playing module on website, the advertisement playing module can read the user of the browser of the first terminal in real time At least one of Local Storage or Flash Object of Cookie, HTML5 etc. is used as the first User Identity, And the first User Identity of reading is sent to the associated apparatus 100 of User Identity, the association of User Identity First receiving module 110 of device 100 receives the first User Identity that first terminal is sent.In addition, advertisement playing module , can also be according to first user's body or the associated apparatus 100 of User Identity is after the first User Identity is obtained Part mark generates corresponding characteristic value, and the first User Identity is replaced with characteristic value, in this regard, the embodiment of the present invention without Limit.

Generation and display module 120 are used to generate Quick Response Code according to the first User Identity, and Quick Response Code is illustrated in In first terminal, wherein, Quick Response Code is used to trigger Access Events after scanned.More specifically, generation and display module 120 Quick Response Code is generated according to the first User Identity, which includes the first User Identity or the first User Identity pair The characteristic value answered, the Quick Response Code also have the various functions that can realize of ordinary two dimensional code, for example, user is with mobile terminal barcode scanning After can automatically open up on mobile terminals some application program (APP) or enter advertisement provider in the public such as wechat or Taobao Public platform on platform etc..The Quick Response Code has dynamic characteristic, the i.e. two dimension for the production of each first User Identity Code is different.The associated apparatus 100 of User Identity sends the Quick Response Code of generation to first terminal, advertisement playing module The Quick Response Code is shown again.

Second receiving module 130 is used for the first User Identity for receiving second terminal transmission.Acquisition module 140 is used for The second user identity of second terminal is obtained, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain Second user identity.

In one embodiment of the invention, second terminal is mobile terminal, for example, mobile phone, tablet computer, e-book etc. Hardware device with operating system, all kinds of internet of things equipment such as smart electronics product, smart home articles for use etc., it should be appreciated that on Example mobile terminal by way of example only is stated, the mobile terminal described in the embodiment of the present invention can be set with other kinds of movement It is standby.

Due to the variation of mobile terminal, if showing some websites on first terminal, in the terminal may be used It can need to start application program or the public platform of the public platform of entrance or concern etc., therefore, the Access Events of Quick Response Code are to open The public platform of dynamic application program or the public platform of entrance or concern.

In one embodiment of the invention, when Access Events is start application program, second user identity is Second terminal advertisement indications IDFA, Android ID mark, device-fingerprint mark at least one of, wherein, device-fingerprint mark Knowledge is according to the unit type of second terminal, device version number, device operating system version, browser model, IP address, access What the one or more of the device attributes such as time mark were generated by special AES combination.In the implementation of the present invention In example, when Access Events is enter or pay close attention to the public platform of public platform, second user identity is the use of second terminal User identifier of the family on public platform.

More specifically, after Quick Response Code is shown in first terminal, user is scanned the two-dimensional code and is touched using second terminal Send out Access Events corresponding.

When Access Events is start application program, second user body is obtained by the monitoring of the advertisement module in application program Part mark, the first User Identity in Quick Response Code can also be obtained by the monitoring of the advertisement module in application program.Afterwards, The first User Identity and second user identity are all sent to user by the monitoring of the advertisement module in application program The associated apparatus 100 of identity.

Wherein, when Access Events is start application program, if user is fitted without corresponding answer in second terminal With program, then ask the user whether to download and install first, after user installation, pass through the monitoring of the advertisement module in application program Obtain the first User Identity in second user identity and Quick Response Code.

When Access Events to enter or during the public platform of concern public platform, the interface provided according to public platform obtains the User identifier of the user of two terminals on public platform.Specifically, the acquisition module of the associated apparatus 100 of User Identity 140 interfaces provided according to public platform obtain user identifier of the user of second terminal on public platform automatically, and second connects Receive module 130 and receive the first User Identity that second terminal is sent.

Establish module 150 be used for establish second terminal transmission the first User Identity and second user identity it Between correspondence to associate the first User Identity and second user identity.

The associated apparatus of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.

The embodiment of the present invention also proposes a kind of advertisement placement method.

Fig. 3 is the flow chart of advertisement placement method according to an embodiment of the invention.

As shown in figure 3, the advertisement placement method includes:

S301, receives the first User Identity that first terminal is sent.

S302, the definite and associated second user identity of the first User Identity, wherein, the first user identity mark It is that User Identity described in above-described embodiment associates according to the present invention to know with the incidence relation of second user identity What method was obtained.

In one embodiment of the invention, first terminal is personal computer or mobile terminal, wherein, personal computer Or mobile terminal is referred to described in any of the above-described embodiment of the method, details are not described herein.

Wherein, if first terminal is personal computer, the first User Identity is the corresponding use of personal computer Family identity, for example, browser storage user Cookie, HTML5 storage local data Local Storage or At least one of Flash Object, second user identity can be the corresponding User Identity of mobile terminal, example Such as, at least one of advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint mark, or mobile terminal User identifier of the user on public platform;If first terminal is mobile terminal, the first User Identity can be The corresponding User Identity of mobile terminal, for example, advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint At least one of mark, or user identifier of the user on public platform of mobile terminal, second user identity be The corresponding User Identity of personal computer, for example, the storage local data of user Cookie, HTML5 of browser storage At least one of Local Storage or Flash Object.

S303, determines and the associated ad content of second user identity.

S304, ad content is thrown in first terminal.

In order to enable the technique effect of the embodiment of the present invention is more obvious, it is exemplified below.

For example, Advertisement Server storage associates same user in individual calculus according to any of the above-described embodiment the method After the User Identity of machine and mobile terminal, if user sees that one is implemented according to any of the above-described in personal computer After the Quick Response Code of example the method generation, after user uses the mobile scanning terminal Quick Response Code, mobile terminal is scanned user The corresponding ad content of Quick Response Code feed back to Advertisement Server, thus, it is user in scanning two that Advertisement Server, which had both been aware of, Code, and the ad content that user is seen are tieed up, when user continues to access the corresponding mobile matchmaker of the Quick Response Code in the terminal During body (such as application program, wechat public platform, Taobao's public platform), Advertisement Server gets the user identity mark of mobile terminal Know, Advertisement Server can also obtain the User Identity of the personal computer of user according to Quick Response Code and user is seen Ad content, can show the ad content shown on personal computer again in the terminal so that user sees The advertising linkage of people's computer and mobile terminal cross-terminal so that linkage advertisement putting produces the advertising results that 1+1 is more than 2.

And for example, after user uses mobile scanning terminal Quick Response Code, Advertisement Server is by the user in the clear of individual calculus Look at behavior, shopping history or other individual subscriber preference labels and the user the navigation patterns of mobile terminal, shopping history or Other individual subscriber preference datas carry out cross-terminal and get through, and the user either accesses the network media of personal computer also from now on When being the network media of mobile terminal, the above-mentioned user data for integrating record can be used, the user is launched again and is more accorded with Close the ad content of its interest and actual demand.

The advertisement placement method of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again Market to significantly improve advertisement delivery effect.For example, the business that advertisement provider can be browsed some user in mobile terminal Product and content carry out data mining, and when the user uses personal computer, can also show and the relevant interest of mobile terminal Hobby and shopping are intended to corresponding ad content, and similarly, advertisement provider can be clear in personal computer institute by some user The commodity and content look at carry out data mining, and when the user uses mobile terminal, can also show related to personal computer Hobby and shopping be intended to corresponding ad content.

In one embodiment of the invention, if being with the associated second user identity of the first User Identity Multiple, the method further includes (not shown):Correlation time and/or the pass of each second user identity are determined respectively Join the frequency;According to correlation time and/or association the frequency filter out most active second user identity, with determine with it is most active The associated ad content of second user identity.

Specifically, the corresponding User Identity of personal computer, e.g., the Local of user Cookie, HTML5 Storage or Flash Object etc. can constantly change, and it is easily regular by browser to be primarily due to these User Identity Remove and re-establish, and the User Identity of mobile terminal, e.g., advertisement indications IDFA, Android ID mark, device-fingerprint Mark etc. is relatively fixed.Establish the User Identity of personal computer and the User Identity of mobile terminal association it Afterwards, Advertisement Server can find that the user identifier of the mobile terminal of some user is associated with multiple and different personal computers in time User Identity, by correlation time and/or the association frequency, which personal computer pair Advertisement Server may determine that The User Identity answered is that actively effectively (correlation time is more late, it is higher to associate the frequency, illustrates corresponding User Identity It is more active and more reliable).

Similarly, user is in the corresponding User Identity of mobile terminal, and e.g., advertisement indications IDFA, Android ID mark, set Standby fingerprint etc. can also change sometimes, and such as under IOS or Android platform, user can be according to the need of itself IDFA or Android ID marks are reset respectively, and device-fingerprint mark may also update or upgrade Mobile operating system because of user Change Deng activity, user, which is also possible to possess more mobile terminals at the same time, possesses the corresponding user's body of multiple mobile terminals Part mark.Establish after the association of the User Identity of personal computer and the User Identity of mobile terminal, advertisement clothes Be engaged in device by user the corresponding advertisement indications IDFA of mobile terminal, Android ID mark, device-fingerprint mark etc. with it in individual The User Identity of computer associate and bind again so that User Identity and shifting of the user in personal computer The User Identity of dynamic terminal can keep effective status in Advertisement Server for a long time, make Advertisement Server can be according to advertisement The demand of supplier carries out user lasting targeted ads and launches.

In order to realize above-described embodiment, the embodiment of the present invention also proposes a kind of advertisement delivery device.

Fig. 4 is the structure diagram of advertisement delivery device according to an embodiment of the invention.

As shown in figure 4, the advertisement delivery device 200 includes:Receiving module 210, the first determining module 220, second determine Module 230 and putting module 240.

Specifically, receiving module 210 is used for the first User Identity for receiving first terminal transmission.

First determining module 220 is used to determine and the associated second user identity of the first User Identity, wherein, The incidence relation of first User Identity and second user identity is the user described in above-described embodiment according to the present invention What the correlating method of identity was obtained.

In one embodiment of the invention, first terminal is personal computer or mobile terminal, wherein, personal computer Or mobile terminal is referred to described in any of the above-described embodiment of the method, details are not described herein.

Wherein, if first terminal is personal computer, the first User Identity is the corresponding use of personal computer Family identity, for example, browser storage user Cookie, HTML5 storage local data Local Storage or At least one of Flash Object, second user identity can be the corresponding User Identity of mobile terminal, example Such as, at least one of advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint mark, or mobile terminal User identifier of the user on public platform;If first terminal is mobile terminal, the first User Identity can be The corresponding User Identity of mobile terminal, for example, advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint At least one of mark, or user identifier of the user on public platform of mobile terminal, second user identity be The corresponding User Identity of personal computer, for example, the storage local data of user Cookie, HTML5 of browser storage At least one of Local Storage or Flash Object.

Second determining module 230 is used to determine and the associated ad content of second user identity.Putting module 240 is used It is thrown in by ad content in first terminal.

The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again Market to significantly improve advertisement delivery effect.For example, the business that advertisement provider can be browsed some user in mobile terminal Product and content carry out data mining, and when the user uses personal computer, can also show and the relevant interest of mobile terminal Hobby and shopping are intended to corresponding ad content, and similarly, advertisement provider can be clear in personal computer institute by some user The commodity and content look at carry out data mining, and when the user uses mobile terminal, can also show related to personal computer Hobby and shopping be intended to corresponding ad content.

In one embodiment of the invention, if being with the associated second user identity of the first User Identity Multiple, the second determining module 230 is specifically used for:Correlation time and/or the association of each second user identity are determined respectively The frequency;According to correlation time and/or association the frequency filter out most active second user identity, with determine with it is most active The associated ad content of second user identity.Specifically can be referring to described in above method embodiment, details are not described herein.

It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware Any one of row technology or their combination are realized:With the logic gates for realizing logic function to data-signal Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene Programmable gate array (FPGA) etc..

In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description Point is contained at least one embodiment of the present invention or example.In the present specification, schematic expression of the above terms is not Necessarily refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any One or more embodiments or example in combine in an appropriate manner.

Although an embodiment of the present invention has been shown and described, it will be understood by those skilled in the art that:Not In the case of departing from the principle of the present invention and objective a variety of change, modification, replacement and modification can be carried out to these embodiments, this The scope of invention is limited by claim and its equivalent.

Claims (10)

  1. A kind of 1. correlating method of User Identity, it is characterised in that including:
    Receive the first User Identity that first terminal is sent;
    Quick Response Code is generated according to first User Identity, and the Quick Response Code is illustrated in the first terminal, its In, the Quick Response Code is used to trigger Access Events after scanned;
    First User Identity that second terminal is sent is received, and obtains the second user identity mark of the second terminal Know, wherein, after the second terminal scans the Quick Response Code and triggers the Access Events, obtain the second user identity Mark;
    Establish pair between first User Identity of the second terminal transmission and the second user identity It should be related to associate first User Identity and the second user identity, wherein,
    The second terminal is mobile terminal, and the Access Events are startup application program or entrance or the public affairs of concern public platform Many numbers, when the Access Events is start application program, the second user identity is the advertisement of the second terminal At least one of indications IDFA, Android ID mark, device-fingerprint mark, wherein, device-fingerprint mark is according to the The unit type of two terminals, device version number, device operating system version, browser model, IP address, access time mark are set The one or more of standby attribute are by AES combination generation;
    When the Access Events to enter or during the public platform of concern public platform, the second user identity is described the User identifier of the user of two terminals on the public platform;
    The second user identity for obtaining the second terminal, including:
    When the Access Events is start application program, described the is obtained by monitoring of the advertisement module in the application program Two User Identity, and the second user identity is sent by the second terminal, to obtain the second terminal The second user identity sent;
    When the Access Events is enter or pay close attention to the public platform of public platform, obtained according to the interface that the public platform provides Take user identifier of the user of the second terminal on the public platform.
  2. 2. according to the method described in claim 1, it is characterized in that, when being browsed web sites by the first terminal, the website In advertisement playing module obtain first User Identity, and pass through the first terminal and send the first user body Part mark.
  3. 3. method according to claim 1 or 2, it is characterised in that the first terminal is personal computer, described first User Identity is the storage local data Local of user Cookie, HTML5 that browser stores in the first terminal At least one of Storage or Flash Object.
  4. A kind of 4. advertisement placement method, it is characterised in that including:
    Receive the first User Identity that first terminal is sent;
    The definite and associated second user identity of first User Identity, wherein, the first user identity mark Know and obtained with the incidence relation of the second user identity according to any one of claim 1-3 the method;
    Determine and the associated ad content of second user identity;
    The ad content is thrown in the first terminal.
  5. If 5. according to the method described in claim 4, it is characterized in that, with first User Identity associated second User Identity is multiple, and the method further includes:
    Correlation time and/or the association frequency of each second user identity are determined respectively;
    According to the correlation time and/or association the frequency filter out most active second user identity, with determine with it is described The most active associated ad content of second user identity.
  6. A kind of 6. associated apparatus of User Identity, it is characterised in that including:
    First receiving module, for receiving the first User Identity of first terminal transmission;
    Generation and display module, for generating Quick Response Code according to first User Identity, and the Quick Response Code are shown In the first terminal, wherein, the Quick Response Code is used to trigger Access Events after scanned;
    Second receiving module, for receiving first User Identity of second terminal transmission;
    Acquisition module, for obtaining the second user identity of the second terminal, wherein, when the second terminal scans institute After stating Quick Response Code and triggering the Access Events, the second user identity is obtained;
    Module is established, for establishing first User Identity and the second user identity that the second terminal is sent Correspondence between mark to associate first User Identity and the second user identity, wherein,
    The second terminal is mobile terminal, and the Access Events are startup application program or entrance or the public affairs of concern public platform Many numbers, when the Access Events is start application program, the second user identity is the advertisement of the second terminal At least one of indications IDFA, Android ID mark, device-fingerprint mark, wherein, device-fingerprint mark is according to the The unit type of two terminals, device version number, device operating system version, browser model, IP address, access time mark are set The one or more of standby attribute are by AES combination generation;When the Access Events for entrance or pay close attention to public platform During public platform, the second user identity is user identifier of the user of the second terminal on the public platform;
    The acquisition module is specifically used for:
    When the Access Events is start application program, described the is obtained by monitoring of the advertisement module in the application program Two User Identity, and the second user identity is sent by the second terminal, to obtain the second terminal The second user identity sent;
    When the Access Events is enter or pay close attention to the public platform of public platform, obtained according to the interface that the public platform provides Take user identifier of the user of the second terminal on the public platform.
  7. 7. device according to claim 6, it is characterised in that when being browsed web sites by the first terminal, the website In advertisement playing module obtain first User Identity, and pass through the first terminal and send the first user body Part mark.
  8. 8. the device according to claim 6 or 7, it is characterised in that the first terminal is personal computer, described first User Identity is the storage local data Local of user Cookie, HTML5 that browser stores in the first terminal At least one of Storage or Flash Object.
  9. A kind of 9. advertisement delivery device, it is characterised in that including:
    Receiving module, for receiving the first User Identity of first terminal transmission;
    First determining module, for the definite and associated second user identity of first User Identity, wherein, institute It is according to claim any one of 1-3 to state the first User Identity and the incidence relation of the second user identity What method was obtained;
    Second determining module, for determining and the associated ad content of second user identity;
    Putting module, for the ad content to be thrown in the first terminal.
  10. 10. device according to claim 9, it is characterised in that if with first User Identity associated Two User Identity are multiple, and second determining module is specifically used for:
    Correlation time and/or the association frequency of each second user identity are determined respectively;
    According to the correlation time and/or association the frequency filter out most active second user identity, with determine with it is described The most active associated ad content of second user identity.
CN201410256181.4A 2014-06-10 2014-06-10 Correlating method and device, the advertisement placement method and device of User Identity CN104091277B (en)

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