CN104091277B - Correlating method and device, the advertisement placement method and device of User Identity - Google Patents
Correlating method and device, the advertisement placement method and device of User Identity Download PDFInfo
- Publication number
- CN104091277B CN104091277B CN201410256181.4A CN201410256181A CN104091277B CN 104091277 B CN104091277 B CN 104091277B CN 201410256181 A CN201410256181 A CN 201410256181A CN 104091277 B CN104091277 B CN 104091277B
- Authority
- CN
- China
- Prior art keywords
- user identity
- terminal
- user
- advertisement
- public platform
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention proposes a kind of correlating method and device of User Identity, advertisement placement method and device.The correlating method includes：Receive the first User Identity that first terminal is sent；Quick Response Code is generated according to the first User Identity, and Quick Response Code is illustrated in first terminal；The first User Identity that second terminal is sent is received, and obtains the second user identity of second terminal, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain the second user identity；Establish the correspondence between the first User Identity of second terminal transmission and second user identity.The correlating method of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal, by these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis.
Description
Technical field
The present invention relates to Internet technical field, more particularly to it is a kind of correlating method of User Identity and device, wide
Accuse put-on method and device.
Background technology
With the rise and development of sequencing advertisement transaction technology (Programmatic Buying), at present, internet,
The form of selling of " opsition dependent " buying advertisement is just quickly carried out to the form of selling of " by audient " buying advertisement in mobile Internet
Transformation.And technology is excavated etc. by cloud computing and big data, various advertisements can precisely go directly targeted customer, due in advertisement
Appearance is more matched with the demand of targeted customer, so the effect of advertisement significantly improves.
However, current procedure advertisement transaction technology also faces problems with：Due to the terminal of customer access network media
Increasingly diversification, for example, PC (personal computer, personal computer), smart mobile phone, tablet computer, intelligent appliance
Etc., if same user accesses the network media using multiple terminal, advertisement putting person can not use same user
Multiple terminal carry out efficient association and intercommunication, therefore, various advertisements can not realize the accurate dispensing of cross-terminal.
The content of the invention
It is contemplated that solve at least some of the technical problems in related technologies.
For this reason, first purpose of the present invention is to propose a kind of correlating method of User Identity.This method is realized
The association of the User Identity of cross-terminal.
Second object of the present invention is to propose a kind of associated apparatus of User Identity.
Third object of the present invention is to propose a kind of advertisement placement method.
Fourth object of the present invention is to propose a kind of advertisement delivery device.
To achieve these goals, the correlating method of the User Identity of first aspect present invention embodiment, including：Connect
Receive the first User Identity that first terminal is sent；Quick Response Code is generated according to first User Identity, and by described in
Quick Response Code is illustrated in the first terminal, wherein, the Quick Response Code is used to trigger Access Events after scanned；Receive second
First User Identity that terminal is sent, and the second user identity of the second terminal is obtained, wherein, work as institute
After stating the second terminal scanning Quick Response Code and triggering the Access Events, the second user identity is obtained；Establish institute
The correspondence between first User Identity of second terminal transmission and the second user identity is stated to close
Join first User Identity and the second user identity.
The correlating method of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal,
By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example
Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived
It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more
Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.
To achieve these goals, the associated apparatus of the User Identity of second aspect of the present invention embodiment, including：The
One receiving module, for receiving the first User Identity of first terminal transmission；Generation and display module, for according to
First User Identity generates Quick Response Code, and the Quick Response Code is illustrated in the first terminal, wherein, the Quick Response Code
For triggering Access Events after scanned；Second receiving module, for receiving the first user body of second terminal transmission
Part mark；Acquisition module, for obtaining the second user identity of the second terminal, wherein, when the second terminal is swept
After retouching the Quick Response Code and triggering the Access Events, the second user identity is obtained；Module is established, for establishing
The correspondence between first User Identity of second terminal transmission and the second user identity is stated to close
Join first User Identity and the second user identity.
The associated apparatus of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal,
By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example
Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived
It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more
Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.
To achieve these goals, the advertisement placement method of third aspect present invention embodiment, including：Receive first terminal
The first User Identity sent；The definite and associated second user identity of first User Identity, wherein,
First User Identity and the incidence relation of the second user identity are to implement according to a first aspect of the present invention
What the correlating method of the User Identity of example was obtained；Determine and the associated ad content of second user identity；
The ad content is thrown in the first terminal.
The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown
Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again
Market to significantly improve advertisement delivery effect.
To achieve these goals, the advertisement delivery device of fourth aspect present invention embodiment, including：Receiving module, is used
In the first User Identity for receiving first terminal transmission；First determining module, for determining and first user identity
Associated second user identity is identified, wherein, first User Identity and the second user identity
Incidence relation is that the correlating method of the User Identity of embodiment according to a first aspect of the present invention is obtained；Second determines mould
Block, for determining and the associated ad content of second user identity；Putting module, for the ad content to be thrown
Put into the first terminal.
The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown
Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again
Market to significantly improve advertisement delivery effect.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Brief description of the drawings
Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Substantially and it is readily appreciated that, wherein,
Fig. 1 is the flow chart of the correlating method of User Identity according to an embodiment of the invention；
Fig. 2 is the structure diagram of the associated apparatus of User Identity according to an embodiment of the invention；
Fig. 3 is the flow chart of advertisement placement method according to an embodiment of the invention；
Fig. 4 is the structure diagram of advertisement delivery device according to an embodiment of the invention.
Embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar module or has the function of same or like module.Below with reference to attached
The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not considered as limiting the invention.On the contrary, this
The embodiment of invention includes falling into all changes in the range of the spirit and intension of attached claims, modification and equivalent
Thing.
In the description of the present invention, it is to be understood that term " first ", " second " etc. are only used for description purpose, without
It is understood that to indicate or implying relative importance.In addition, in the description of the present invention, unless otherwise indicated, the implication of " multiple "
It is two or more.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used for realization specific logical function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic at the same time in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
The increasingly diversification of the terminal of customer access network media, the corresponding User Identity of diversification terminal is also more
Memberization, for example, the device identification of the mobile terminal such as the user cookie that browser stores in PC, smart mobile phone, e.g., Apple
Advertisement indications IDFA (the identifier For of IOS (Mobile operating system of Apple Inc.'s exploitation) operating system
Advertising), device identification derived from Android Android ID in Android operation system etc. is (as according to mobile equipment
The combination producings such as unit type, device version number, device operating system version, browser model, IP address, access time mark
Device-fingerprint) etc., the User Identity on different public platforms, e.g., user Open ID etc. in wechat public platform.But
It is, if same user, when using multiple terminal, the User Identity of such diversification is difficult to efficient association, example
Such as, the user cookie of browser is usually and the user advertisement indications IDFA in the terminal or Android in PC
Android ID etc. can not be associated effectively.Thus, advertisement provider can not realize that the accurate advertisement of cross-terminal is launched, to advertisement
The Marking Budget unified distribution of supplier and advertising results confluence analysis bring many difficulties and challenge.
If being capable of providing a kind of quick, simple method, the User Identity in different terminals can be closed
Connection, can be directed to same user's cross-terminal realize advertisement sustainable orientation launch, so as to fulfill advertisement provider there is an urgent need to
It is efficient across screen (cross-terminal) marketing, again marketing and to significantly improve advertisement delivery effect repeatedly is carried out to targeted customer.For
This, the embodiment provides the correlating method and device, a kind of advertisement placement method and dress of a kind of User Identity
Put.Below with reference to the accompanying drawings correlating method and device, the advertisement putting side of User Identity according to embodiments of the present invention are described
Method and device.
Fig. 1 is the flow chart of the correlating method of User Identity according to an embodiment of the invention.
As shown in Figure 1, the correlating method of the user's identity includes：
S101, receives the first User Identity that first terminal is sent.
In one embodiment of the invention, first terminal is personal computer, for example, desktop computer, notebook are electric
Brain etc., it should be appreciated that desktop computer, laptop personal computer by way of example only, described in the embodiment of the present invention
People's computer can be with other kinds of computer.In another embodiment of the present invention, the first User Identity is the
Storage local data Local Storage or the Flash Object of user Cookie, HTML5 that browser stores in one terminal
At least one of, it should be appreciated that above-mentioned example the first User Identity by way of example only, as technology develops any first
It is included in terminal to identify the information of user identity in the embodiment of the present invention.
In one embodiment of the invention, when being browsed web sites by first terminal, the advertisement playing module in website obtains
The first User Identity is taken, and the first User Identity is sent by first terminal.Specifically, when user is whole using first
When end accesses some websites, first terminal, which parses the website (for example, by browser resolves website etc.) and reads, is placed in this
Advertisement playing module on website, the advertisement playing module can read the user of the browser of the first terminal in real time
At least one of Local Storage or Flash Object of Cookie, HTML5 etc. is used as the first User Identity,
And send the first User Identity of reading to Advertisement Server, Advertisement Server receives first that first terminal is sent and uses
Family identity.In addition, advertisement playing module or Advertisement Server be after the first User Identity is obtained, can be with root
Corresponding characteristic value is generated according to the first User Identity, the first User Identity is replaced with characteristic value, in this regard, the present invention
Embodiment is without limiting.
S102, Quick Response Code is generated according to the first User Identity, and Quick Response Code is illustrated in first terminal, wherein,
Quick Response Code is used to trigger Access Events after scanned.
Specifically, Advertisement Server generates Quick Response Code according to the first User Identity, which includes the first user
Identity or the corresponding characteristic value of the first User Identity, it is various which also there is ordinary two dimensional code can realize
Function, for example, user with can be automatically opened up on mobile terminals after mobile terminal barcode scanning some application program (APP) or enter
The public platform of advertisement provider on the public platform such as wechat or Taobao etc..The Quick Response Code has dynamic characteristic, i.e., for every
The Quick Response Code of a first User Identity production is different.Advertisement Server sends the Quick Response Code of generation to first eventually
The Quick Response Code is shown by end, advertisement playing module again.
S103, receives the first User Identity that second terminal is sent, and obtains the second user identity of second terminal
Mark, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain second user identity.
In one embodiment of the invention, second terminal is mobile terminal, for example, mobile phone, tablet computer, e-book etc.
Hardware device with operating system, all kinds of internet of things equipment such as smart electronics product, smart home articles for use etc., it should be appreciated that on
Example mobile terminal by way of example only is stated, the mobile terminal described in the embodiment of the present invention can be set with other kinds of movement
It is standby.
Due to the variation of mobile terminal, if showing some websites on first terminal, in the terminal may be used
It can need to start application program or the public platform of the public platform of entrance or concern etc., therefore, the Access Events of Quick Response Code are to open
The public platform of dynamic application program or the public platform of entrance or concern.
In one embodiment of the invention, when Access Events is start application program, second user identity is
Second terminal advertisement indications IDFA, Android ID mark, device-fingerprint mark at least one of, wherein, device-fingerprint mark
Knowledge is according to the unit type of second terminal, device version number, device operating system version, browser model, IP address, access
What the one or more of the device attributes such as time mark were generated by special AES combination.In the implementation of the present invention
In example, when Access Events is enter or pay close attention to the public platform of public platform, second user identity is the use of second terminal
User identifier of the family on public platform.
Specifically, after Quick Response Code is shown in first terminal, user is scanned the two-dimensional code and is triggered using second terminal
Corresponding Access Events.
When Access Events is start application program, second user body is obtained by the monitoring of the advertisement module in application program
Part mark, the first User Identity in Quick Response Code can also be obtained by the monitoring of the advertisement module in application program.Afterwards,
The first User Identity and second user identity are all sent to advertisement by the monitoring of the advertisement module in application program
Server.
Wherein, when Access Events is start application program, if user is fitted without corresponding answer in second terminal
With program, then ask the user whether to download and install first, after user installation, pass through the monitoring of the advertisement module in application program
Obtain the first User Identity in second user identity and Quick Response Code.
When Access Events to enter or during the public platform of concern public platform, the interface provided according to public platform obtains the
User identifier of the user of two terminals on public platform.Specifically, the interface that Advertisement Server is provided according to public platform from
User identifier of the dynamic user for obtaining second terminal on public platform, and receive the first user identity mark of second terminal transmission
Know.
S104, establishes the corresponding pass between the first User Identity of second terminal transmission and second user identity
It is to associate the first User Identity and second user identity.
The correlating method of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal,
By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example
Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived
It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more
Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.
In order to realize above-described embodiment, the embodiment of the present invention also proposes a kind of associated apparatus of User Identity.
Fig. 2 is the structure diagram of the associated apparatus of User Identity according to an embodiment of the invention.
As shown in Fig. 2, the associated apparatus 100 of the user's identity includes：First receiving module 110, generation and displaying
Module 120, the second receiving module 130, acquisition module 140 and establish module 150.
Specifically, the first receiving module 110 is used for the first User Identity for receiving first terminal transmission.In the present invention
One embodiment in, first terminal is personal computer, for example, desktop computer, laptop etc., it should be appreciated that desk-top
Computer, laptop personal computer by way of example only, the personal computer described in the embodiment of the present invention can be with it
The computer of his type.In another embodiment of the present invention, the first User Identity is that browser is deposited in first terminal
At least one of storage local data Local Storage or Flash Object of user Cookie, HTML5 of storage, should
Understand, above-mentioned example the first User Identity by way of example only, as technology develops in any first terminal identifying
The information of user identity is included in the embodiment of the present invention.
In one embodiment of the invention, when being browsed web sites by first terminal, the advertisement playing module in website obtains
The first User Identity is taken, and the first User Identity is sent by first terminal.Specifically, when user is whole using first
When end accesses some websites, first terminal, which parses the website (for example, by browser resolves website etc.) and reads, is placed in this
Advertisement playing module on website, the advertisement playing module can read the user of the browser of the first terminal in real time
At least one of Local Storage or Flash Object of Cookie, HTML5 etc. is used as the first User Identity,
And the first User Identity of reading is sent to the associated apparatus 100 of User Identity, the association of User Identity
First receiving module 110 of device 100 receives the first User Identity that first terminal is sent.In addition, advertisement playing module
, can also be according to first user's body or the associated apparatus 100 of User Identity is after the first User Identity is obtained
Part mark generates corresponding characteristic value, and the first User Identity is replaced with characteristic value, in this regard, the embodiment of the present invention without
Limit.
Generation and display module 120 are used to generate Quick Response Code according to the first User Identity, and Quick Response Code is illustrated in
In first terminal, wherein, Quick Response Code is used to trigger Access Events after scanned.More specifically, generation and display module 120
Quick Response Code is generated according to the first User Identity, which includes the first User Identity or the first User Identity pair
The characteristic value answered, the Quick Response Code also have the various functions that can realize of ordinary two dimensional code, for example, user is with mobile terminal barcode scanning
After can automatically open up on mobile terminals some application program (APP) or enter advertisement provider in the public such as wechat or Taobao
Public platform on platform etc..The Quick Response Code has dynamic characteristic, the i.e. two dimension for the production of each first User Identity
Code is different.The associated apparatus 100 of User Identity sends the Quick Response Code of generation to first terminal, advertisement playing module
The Quick Response Code is shown again.
Second receiving module 130 is used for the first User Identity for receiving second terminal transmission.Acquisition module 140 is used for
The second user identity of second terminal is obtained, wherein, after second terminal scans the two-dimensional code and triggers Access Events, obtain
Second user identity.
In one embodiment of the invention, second terminal is mobile terminal, for example, mobile phone, tablet computer, e-book etc.
Hardware device with operating system, all kinds of internet of things equipment such as smart electronics product, smart home articles for use etc., it should be appreciated that on
Example mobile terminal by way of example only is stated, the mobile terminal described in the embodiment of the present invention can be set with other kinds of movement
It is standby.
Due to the variation of mobile terminal, if showing some websites on first terminal, in the terminal may be used
It can need to start application program or the public platform of the public platform of entrance or concern etc., therefore, the Access Events of Quick Response Code are to open
The public platform of dynamic application program or the public platform of entrance or concern.
In one embodiment of the invention, when Access Events is start application program, second user identity is
Second terminal advertisement indications IDFA, Android ID mark, device-fingerprint mark at least one of, wherein, device-fingerprint mark
Knowledge is according to the unit type of second terminal, device version number, device operating system version, browser model, IP address, access
What the one or more of the device attributes such as time mark were generated by special AES combination.In the implementation of the present invention
In example, when Access Events is enter or pay close attention to the public platform of public platform, second user identity is the use of second terminal
User identifier of the family on public platform.
More specifically, after Quick Response Code is shown in first terminal, user is scanned the two-dimensional code and is touched using second terminal
Send out Access Events corresponding.
When Access Events is start application program, second user body is obtained by the monitoring of the advertisement module in application program
Part mark, the first User Identity in Quick Response Code can also be obtained by the monitoring of the advertisement module in application program.Afterwards,
The first User Identity and second user identity are all sent to user by the monitoring of the advertisement module in application program
The associated apparatus 100 of identity.
Wherein, when Access Events is start application program, if user is fitted without corresponding answer in second terminal
With program, then ask the user whether to download and install first, after user installation, pass through the monitoring of the advertisement module in application program
Obtain the first User Identity in second user identity and Quick Response Code.
When Access Events to enter or during the public platform of concern public platform, the interface provided according to public platform obtains the
User identifier of the user of two terminals on public platform.Specifically, the acquisition module of the associated apparatus 100 of User Identity
140 interfaces provided according to public platform obtain user identifier of the user of second terminal on public platform automatically, and second connects
Receive module 130 and receive the first User Identity that second terminal is sent.
Establish module 150 be used for establish second terminal transmission the first User Identity and second user identity it
Between correspondence to associate the first User Identity and second user identity.
The associated apparatus of the User Identity of the embodiment of the present invention, realizes the association of the User Identity of cross-terminal,
By these incidence relations so that advertisement provider can realize Marking Budget unified distribution and advertising results confluence analysis, example
Such as so that definitely advertisement of which user to them is interested by advertisement provider, or has participated in the market that they hold and lived
It is dynamic so that advertisement provider's more users that definitely which media is brought, which ad content more attract user, so that more
Add and with a definite target in view, more efficiently manage the advertisement marketing expenditure of itself.
The embodiment of the present invention also proposes a kind of advertisement placement method.
Fig. 3 is the flow chart of advertisement placement method according to an embodiment of the invention.
As shown in figure 3, the advertisement placement method includes：
S301, receives the first User Identity that first terminal is sent.
S302, the definite and associated second user identity of the first User Identity, wherein, the first user identity mark
It is that User Identity described in above-described embodiment associates according to the present invention to know with the incidence relation of second user identity
What method was obtained.
In one embodiment of the invention, first terminal is personal computer or mobile terminal, wherein, personal computer
Or mobile terminal is referred to described in any of the above-described embodiment of the method, details are not described herein.
Wherein, if first terminal is personal computer, the first User Identity is the corresponding use of personal computer
Family identity, for example, browser storage user Cookie, HTML5 storage local data Local Storage or
At least one of Flash Object, second user identity can be the corresponding User Identity of mobile terminal, example
Such as, at least one of advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint mark, or mobile terminal
User identifier of the user on public platform；If first terminal is mobile terminal, the first User Identity can be
The corresponding User Identity of mobile terminal, for example, advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint
At least one of mark, or user identifier of the user on public platform of mobile terminal, second user identity be
The corresponding User Identity of personal computer, for example, the storage local data of user Cookie, HTML5 of browser storage
At least one of Local Storage or Flash Object.
S303, determines and the associated ad content of second user identity.
S304, ad content is thrown in first terminal.
In order to enable the technique effect of the embodiment of the present invention is more obvious, it is exemplified below.
For example, Advertisement Server storage associates same user in individual calculus according to any of the above-described embodiment the method
After the User Identity of machine and mobile terminal, if user sees that one is implemented according to any of the above-described in personal computer
After the Quick Response Code of example the method generation, after user uses the mobile scanning terminal Quick Response Code, mobile terminal is scanned user
The corresponding ad content of Quick Response Code feed back to Advertisement Server, thus, it is user in scanning two that Advertisement Server, which had both been aware of,
Code, and the ad content that user is seen are tieed up, when user continues to access the corresponding mobile matchmaker of the Quick Response Code in the terminal
During body (such as application program, wechat public platform, Taobao's public platform), Advertisement Server gets the user identity mark of mobile terminal
Know, Advertisement Server can also obtain the User Identity of the personal computer of user according to Quick Response Code and user is seen
Ad content, can show the ad content shown on personal computer again in the terminal so that user sees
The advertising linkage of people's computer and mobile terminal cross-terminal so that linkage advertisement putting produces the advertising results that 1+1 is more than 2.
And for example, after user uses mobile scanning terminal Quick Response Code, Advertisement Server is by the user in the clear of individual calculus
Look at behavior, shopping history or other individual subscriber preference labels and the user the navigation patterns of mobile terminal, shopping history or
Other individual subscriber preference datas carry out cross-terminal and get through, and the user either accesses the network media of personal computer also from now on
When being the network media of mobile terminal, the above-mentioned user data for integrating record can be used, the user is launched again and is more accorded with
Close the ad content of its interest and actual demand.
The advertisement placement method of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown
Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again
Market to significantly improve advertisement delivery effect.For example, the business that advertisement provider can be browsed some user in mobile terminal
Product and content carry out data mining, and when the user uses personal computer, can also show and the relevant interest of mobile terminal
Hobby and shopping are intended to corresponding ad content, and similarly, advertisement provider can be clear in personal computer institute by some user
The commodity and content look at carry out data mining, and when the user uses mobile terminal, can also show related to personal computer
Hobby and shopping be intended to corresponding ad content.
In one embodiment of the invention, if being with the associated second user identity of the first User Identity
Multiple, the method further includes (not shown)：Correlation time and/or the pass of each second user identity are determined respectively
Join the frequency；According to correlation time and/or association the frequency filter out most active second user identity, with determine with it is most active
The associated ad content of second user identity.
Specifically, the corresponding User Identity of personal computer, e.g., the Local of user Cookie, HTML5
Storage or Flash Object etc. can constantly change, and it is easily regular by browser to be primarily due to these User Identity
Remove and re-establish, and the User Identity of mobile terminal, e.g., advertisement indications IDFA, Android ID mark, device-fingerprint
Mark etc. is relatively fixed.Establish the User Identity of personal computer and the User Identity of mobile terminal association it
Afterwards, Advertisement Server can find that the user identifier of the mobile terminal of some user is associated with multiple and different personal computers in time
User Identity, by correlation time and/or the association frequency, which personal computer pair Advertisement Server may determine that
The User Identity answered is that actively effectively (correlation time is more late, it is higher to associate the frequency, illustrates corresponding User Identity
It is more active and more reliable).
Similarly, user is in the corresponding User Identity of mobile terminal, and e.g., advertisement indications IDFA, Android ID mark, set
Standby fingerprint etc. can also change sometimes, and such as under IOS or Android platform, user can be according to the need of itself
IDFA or Android ID marks are reset respectively, and device-fingerprint mark may also update or upgrade Mobile operating system because of user
Change Deng activity, user, which is also possible to possess more mobile terminals at the same time, possesses the corresponding user's body of multiple mobile terminals
Part mark.Establish after the association of the User Identity of personal computer and the User Identity of mobile terminal, advertisement clothes
Be engaged in device by user the corresponding advertisement indications IDFA of mobile terminal, Android ID mark, device-fingerprint mark etc. with it in individual
The User Identity of computer associate and bind again so that User Identity and shifting of the user in personal computer
The User Identity of dynamic terminal can keep effective status in Advertisement Server for a long time, make Advertisement Server can be according to advertisement
The demand of supplier carries out user lasting targeted ads and launches.
In order to realize above-described embodiment, the embodiment of the present invention also proposes a kind of advertisement delivery device.
Fig. 4 is the structure diagram of advertisement delivery device according to an embodiment of the invention.
As shown in figure 4, the advertisement delivery device 200 includes：Receiving module 210, the first determining module 220, second determine
Module 230 and putting module 240.
Specifically, receiving module 210 is used for the first User Identity for receiving first terminal transmission.
First determining module 220 is used to determine and the associated second user identity of the first User Identity, wherein,
The incidence relation of first User Identity and second user identity is the user described in above-described embodiment according to the present invention
What the correlating method of identity was obtained.
In one embodiment of the invention, first terminal is personal computer or mobile terminal, wherein, personal computer
Or mobile terminal is referred to described in any of the above-described embodiment of the method, details are not described herein.
Wherein, if first terminal is personal computer, the first User Identity is the corresponding use of personal computer
Family identity, for example, browser storage user Cookie, HTML5 storage local data Local Storage or
At least one of Flash Object, second user identity can be the corresponding User Identity of mobile terminal, example
Such as, at least one of advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint mark, or mobile terminal
User identifier of the user on public platform；If first terminal is mobile terminal, the first User Identity can be
The corresponding User Identity of mobile terminal, for example, advertisement indications IDFA, Android the ID mark of mobile terminal, device-fingerprint
At least one of mark, or user identifier of the user on public platform of mobile terminal, second user identity be
The corresponding User Identity of personal computer, for example, the storage local data of user Cookie, HTML5 of browser storage
At least one of Local Storage or Flash Object.
Second determining module 230 is used to determine and the associated ad content of second user identity.Putting module 240 is used
It is thrown in by ad content in first terminal.
The advertisement delivery device of the embodiment of the present invention, the sustainable orientation for realizing advertisement for same user's cross-terminal are thrown
Put, so as to fulfill advertisement provider there is an urgent need to it is efficient across screen (cross-terminal) marketing, targeted customer is carried out repeatedly again
Market to significantly improve advertisement delivery effect.For example, the business that advertisement provider can be browsed some user in mobile terminal
Product and content carry out data mining, and when the user uses personal computer, can also show and the relevant interest of mobile terminal
Hobby and shopping are intended to corresponding ad content, and similarly, advertisement provider can be clear in personal computer institute by some user
The commodity and content look at carry out data mining, and when the user uses mobile terminal, can also show related to personal computer
Hobby and shopping be intended to corresponding ad content.
In one embodiment of the invention, if being with the associated second user identity of the first User Identity
Multiple, the second determining module 230 is specifically used for：Correlation time and/or the association of each second user identity are determined respectively
The frequency；According to correlation time and/or association the frequency filter out most active second user identity, with determine with it is most active
The associated ad content of second user identity.Specifically can be referring to described in above method embodiment, details are not described herein.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment of the present invention or example.In the present specification, schematic expression of the above terms is not
Necessarily refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any
One or more embodiments or example in combine in an appropriate manner.
Although an embodiment of the present invention has been shown and described, it will be understood by those skilled in the art that：Not
In the case of departing from the principle of the present invention and objective a variety of change, modification, replacement and modification can be carried out to these embodiments, this
The scope of invention is limited by claim and its equivalent.
Claims (10)
- A kind of 1. correlating method of User Identity, it is characterised in that including：Receive the first User Identity that first terminal is sent；Quick Response Code is generated according to first User Identity, and the Quick Response Code is illustrated in the first terminal, its In, the Quick Response Code is used to trigger Access Events after scanned；First User Identity that second terminal is sent is received, and obtains the second user identity mark of the second terminal Know, wherein, after the second terminal scans the Quick Response Code and triggers the Access Events, obtain the second user identity Mark；Establish pair between first User Identity of the second terminal transmission and the second user identity It should be related to associate first User Identity and the second user identity, wherein,The second terminal is mobile terminal, and the Access Events are startup application program or entrance or the public affairs of concern public platform Many numbers, when the Access Events is start application program, the second user identity is the advertisement of the second terminal At least one of indications IDFA, Android ID mark, device-fingerprint mark, wherein, device-fingerprint mark is according to the The unit type of two terminals, device version number, device operating system version, browser model, IP address, access time mark are set The one or more of standby attribute are by AES combination generation；When the Access Events to enter or during the public platform of concern public platform, the second user identity is described the User identifier of the user of two terminals on the public platform；The second user identity for obtaining the second terminal, including：When the Access Events is start application program, described the is obtained by monitoring of the advertisement module in the application program Two User Identity, and the second user identity is sent by the second terminal, to obtain the second terminal The second user identity sent；When the Access Events is enter or pay close attention to the public platform of public platform, obtained according to the interface that the public platform provides Take user identifier of the user of the second terminal on the public platform.
- 2. according to the method described in claim 1, it is characterized in that, when being browsed web sites by the first terminal, the website In advertisement playing module obtain first User Identity, and pass through the first terminal and send the first user body Part mark.
- 3. method according to claim 1 or 2, it is characterised in that the first terminal is personal computer, described first User Identity is the storage local data Local of user Cookie, HTML5 that browser stores in the first terminal At least one of Storage or Flash Object.
- A kind of 4. advertisement placement method, it is characterised in that including：Receive the first User Identity that first terminal is sent；The definite and associated second user identity of first User Identity, wherein, the first user identity mark Know and obtained with the incidence relation of the second user identity according to any one of claim 1-3 the method；Determine and the associated ad content of second user identity；The ad content is thrown in the first terminal.
- If 5. according to the method described in claim 4, it is characterized in that, with first User Identity associated second User Identity is multiple, and the method further includes：Correlation time and/or the association frequency of each second user identity are determined respectively；According to the correlation time and/or association the frequency filter out most active second user identity, with determine with it is described The most active associated ad content of second user identity.
- A kind of 6. associated apparatus of User Identity, it is characterised in that including：First receiving module, for receiving the first User Identity of first terminal transmission；Generation and display module, for generating Quick Response Code according to first User Identity, and the Quick Response Code are shown In the first terminal, wherein, the Quick Response Code is used to trigger Access Events after scanned；Second receiving module, for receiving first User Identity of second terminal transmission；Acquisition module, for obtaining the second user identity of the second terminal, wherein, when the second terminal scans institute After stating Quick Response Code and triggering the Access Events, the second user identity is obtained；Module is established, for establishing first User Identity and the second user identity that the second terminal is sent Correspondence between mark to associate first User Identity and the second user identity, wherein,The second terminal is mobile terminal, and the Access Events are startup application program or entrance or the public affairs of concern public platform Many numbers, when the Access Events is start application program, the second user identity is the advertisement of the second terminal At least one of indications IDFA, Android ID mark, device-fingerprint mark, wherein, device-fingerprint mark is according to the The unit type of two terminals, device version number, device operating system version, browser model, IP address, access time mark are set The one or more of standby attribute are by AES combination generation；When the Access Events for entrance or pay close attention to public platform During public platform, the second user identity is user identifier of the user of the second terminal on the public platform；The acquisition module is specifically used for：When the Access Events is start application program, described the is obtained by monitoring of the advertisement module in the application program Two User Identity, and the second user identity is sent by the second terminal, to obtain the second terminal The second user identity sent；When the Access Events is enter or pay close attention to the public platform of public platform, obtained according to the interface that the public platform provides Take user identifier of the user of the second terminal on the public platform.
- 7. device according to claim 6, it is characterised in that when being browsed web sites by the first terminal, the website In advertisement playing module obtain first User Identity, and pass through the first terminal and send the first user body Part mark.
- 8. the device according to claim 6 or 7, it is characterised in that the first terminal is personal computer, described first User Identity is the storage local data Local of user Cookie, HTML5 that browser stores in the first terminal At least one of Storage or Flash Object.
- A kind of 9. advertisement delivery device, it is characterised in that including：Receiving module, for receiving the first User Identity of first terminal transmission；First determining module, for the definite and associated second user identity of first User Identity, wherein, institute It is according to claim any one of 1-3 to state the first User Identity and the incidence relation of the second user identity What method was obtained；Second determining module, for determining and the associated ad content of second user identity；Putting module, for the ad content to be thrown in the first terminal.
- 10. device according to claim 9, it is characterised in that if with first User Identity associated Two User Identity are multiple, and second determining module is specifically used for：Correlation time and/or the association frequency of each second user identity are determined respectively；According to the correlation time and/or association the frequency filter out most active second user identity, with determine with it is described The most active associated ad content of second user identity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410256181.4A CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410256181.4A CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104091277A CN104091277A (en) | 2014-10-08 |
| CN104091277B true CN104091277B (en) | 2018-04-27 |
Family
ID=51638992
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410256181.4A Active CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104091277B (en) |
Families Citing this family (35)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105577735A (en) * | 2014-11-07 | 2016-05-11 | 阿里巴巴集团控股有限公司 | Browser-based user behavior tracking method and device |
| CN104333605B (en) * | 2014-11-25 | 2018-09-04 | 北京奇虎科技有限公司 | Method for sending information, browser device, server and system |
| CN104581616B (en) * | 2015-01-20 | 2019-05-24 | 原毓塽 | A kind of user interaction control method and device |
| CN104778487A (en) * | 2015-03-12 | 2015-07-15 | 广东威法科技发展有限公司 | Relationship building method based on two-dimensional code |
| CN105007214B (en) | 2015-06-24 | 2019-11-12 | 腾讯科技（北京）有限公司 | A kind of information processing method and terminal |
| CN105100235B (en) * | 2015-07-14 | 2018-06-05 | 上海智臻智能网络科技股份有限公司 | The information sharing method and server of a kind of sweeping robot |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN105243564A (en) * | 2015-10-22 | 2016-01-13 | 广西中烟工业有限责任公司 | WeChat-based system and method for enhancing following degrees of public accounts |
| CN106685889B (en) * | 2015-11-05 | 2020-09-01 | 阿里巴巴集团控股有限公司 | Service implementation method and device based on user identity |
| CN105468283A (en) * | 2015-11-18 | 2016-04-06 | 广州美渠信息科技有限公司 | Picture transmission method of individual fly picture touch all-in-one machine |
| CN105897829A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information sharing and information pushing method and device |
| CN105897547A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information processing method, information pushing method and device |
| CN113283929A (en) * | 2015-12-29 | 2021-08-20 | 创新先进技术有限公司 | Method and device for providing and acquiring advertising materials |
| CN105677844B (en) * | 2016-01-06 | 2017-03-08 | 北京摩比万思科技有限公司 | A kind of orientation of moving advertising big data pushes and user is across screen recognition methodss |
| CN105763635B (en) * | 2016-04-15 | 2020-07-14 | 腾讯科技（深圳）有限公司 | Information processing method, system and server |
| WO2018023656A1 (en) * | 2016-08-05 | 2018-02-08 | 汤隆初 | Method for adjusting advertisement push according to usage conditions of other users, and push system |
| CN106302762B (en) * | 2016-08-19 | 2019-10-08 | 北京小米移动软件有限公司 | Smart machine binding method and device |
| CN107872428A (en) * | 2016-09-26 | 2018-04-03 | 平安科技（深圳）有限公司 | The login method and device of application program |
| CN107979736A (en) * | 2016-10-21 | 2018-05-01 | 北京视联动力国际信息技术有限公司 | The inspection method and device of a kind of video conference |
| CN110019178A (en) * | 2017-07-21 | 2019-07-16 | 北京国双科技有限公司 | The correlating method and device of data |
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| CN107580239B (en) * | 2017-09-27 | 2020-02-07 | 广州风尚传媒科技有限公司 | Advertisement putting system and method for getting through DTV, IPTV and OTT resources |
| CN107948973B (en) * | 2017-11-01 | 2020-10-13 | 中国移动通信集团江苏有限公司 | Equipment fingerprint generation method applied to IOS (input/output system) for security risk control |
| CN108022154A (en) * | 2017-12-07 | 2018-05-11 | 钱伟民 | The method of user's value chain management after a kind of transaction and transaction |
| CN108596660B (en) * | 2018-04-18 | 2020-09-22 | 有米科技股份有限公司 | Method, system, computer device and storage medium for pushing advertisement task |
| CN109118291B (en) * | 2018-08-29 | 2020-08-25 | 有米科技股份有限公司 | User authentication method and device in advertisement task popularization and computer equipment |
| CN109344947A (en) * | 2018-10-25 | 2019-02-15 | 福建昇兴云物联网科技有限公司 | Digital content generation method, two-dimensional code generation method and the recognition methods of two dimensional code |
| CN110415045A (en) * | 2019-08-02 | 2019-11-05 | 秒针信息技术有限公司 | A kind of method, apparatus, equipment and medium to browser advertisement |
| CN110400095A (en) * | 2019-08-02 | 2019-11-01 | 秒针信息技术有限公司 | A kind of information resources distribution method and device |
| CN111277453A (en) * | 2020-01-14 | 2020-06-12 | 恩亿科(北京)数据科技有限公司 | End-to-end communication method and data monitoring system |
| CN111242693B (en) * | 2020-01-16 | 2023-08-25 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN111858279A (en) * | 2020-07-09 | 2020-10-30 | 深圳市富之富信息技术有限公司 | Method and device for tracking user behaviors of browser |
| CN112241544B (en) * | 2020-10-27 | 2023-10-31 | 北京百家科技集团有限公司 | Service system, access method, access device, computer equipment and storage medium |
| CN112966195A (en) * | 2021-03-24 | 2021-06-15 | 北京金风智观科技有限公司 | Two-dimensional code identification method and system |
| CN114240490A (en) * | 2021-12-15 | 2022-03-25 | 湖南创研科技股份有限公司 | Big data behavior analysis method and system based on network fan users |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101571864A (en) * | 2008-04-29 | 2009-11-04 | 高鹏 | Social networking advertisement |
| CN101827453A (en) * | 2010-03-29 | 2010-09-08 | 中兴通讯股份有限公司 | Method and system for establishing connection between PC and wireless terminal |
| CN102238105A (en) * | 2010-04-28 | 2011-11-09 | 捷讯研究有限公司 | System and method for distributing messages to an electronic device based on communications between devices |
| CN102802155A (en) * | 2012-08-17 | 2012-11-28 | 珠海金山办公软件有限公司 | Method for rapidly establishing connection between mobile terminal and intelligent display equipment |
| CN103347306A (en) * | 2013-06-24 | 2013-10-09 | 腾讯科技（深圳）有限公司 | Method, system and device for establishing correlation among multiple terminals |
| CN103475476A (en) * | 2013-09-02 | 2013-12-25 | 小米科技有限责任公司 | Method and device for logging in server by multiple terminals |
| CN103747114A (en) * | 2013-12-27 | 2014-04-23 | 北京集奥聚合网络技术有限公司 | Method and system for correlating users in NAT (network address translation) network environment |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2000065509A2 (en) * | 1999-04-22 | 2000-11-02 | Qode.Com, Inc. | System and method for providing electronic information upon receipt of a scanned bar code |
-
2014
- 2014-06-10 CN CN201410256181.4A patent/CN104091277B/en active Active
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101571864A (en) * | 2008-04-29 | 2009-11-04 | 高鹏 | Social networking advertisement |
| CN101827453A (en) * | 2010-03-29 | 2010-09-08 | 中兴通讯股份有限公司 | Method and system for establishing connection between PC and wireless terminal |
| CN102238105A (en) * | 2010-04-28 | 2011-11-09 | 捷讯研究有限公司 | System and method for distributing messages to an electronic device based on communications between devices |
| CN102802155A (en) * | 2012-08-17 | 2012-11-28 | 珠海金山办公软件有限公司 | Method for rapidly establishing connection between mobile terminal and intelligent display equipment |
| CN103347306A (en) * | 2013-06-24 | 2013-10-09 | 腾讯科技（深圳）有限公司 | Method, system and device for establishing correlation among multiple terminals |
| CN103475476A (en) * | 2013-09-02 | 2013-12-25 | 小米科技有限责任公司 | Method and device for logging in server by multiple terminals |
| CN103747114A (en) * | 2013-12-27 | 2014-04-23 | 北京集奥聚合网络技术有限公司 | Method and system for correlating users in NAT (network address translation) network environment |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104091277A (en) | 2014-10-08 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104091277B (en) | Correlating method and device, the advertisement placement method and device of User Identity | |
| US11089120B2 (en) | Method and apparatus for dynamically presenting content using an interface for setting conditional network destinations | |
| US10846357B2 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
| US10887258B2 (en) | Method, system and recording medium for communicating and displaying content in a messenger application | |
| US9826049B2 (en) | Method and apparatus for dynamically presenting content using an interface for setting conditional network destinations | |
| CN107079000B (en) | Software development suite platform | |
| US20160019598A1 (en) | Targeted advertising and attribution across multiple screens based on playing games on a game console through a television | |
| US20110276408A1 (en) | Personality Profile Markers for Targeted Ads as a Method and a System | |
| US20190228104A1 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
| CN103477610A (en) | Recommending mobile content by matching similar users | |
| CN106209607B (en) | Subscription information display method and device | |
| CN104615731A (en) | Two-dimension code display method and system | |
| US20140173031A1 (en) | Information providing apparatus, information providing method, and network system | |
| CN107483218A (en) | Information displaying method and device | |
| CN108595651A (en) | Customized information display methods, device and user terminal based on recognition of face | |
| US20210150587A1 (en) | Engagement analytics on mixed digital/physical platforms | |
| CN105677880B (en) | Dynamic divides the implementation method and device of display area | |
| KR20180062629A (en) | User customized advertising apparatus | |
| KR102341488B1 (en) | The online shopping mall platform connected with influencer site | |
| CN103761661A (en) | Method and system for providing network advertisement and advertisement code device | |
| CN107786528B (en) | Application login method and device and communication system | |
| US9407595B2 (en) | Method of notification by an inviter of an information on a page of an advertiser's server | |
| CN113297463A (en) | Data processing method and data pushing method | |
| US20150269604A1 (en) | Optimizing market research using mobile respondent observed activities determined from third party data sets | |
| CN103544195A (en) | Online document distribution method and system for mobile device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20180416 Address after: 100044 Haidian District, Beijing Jiaotong East Road 66 hospital 2 Building 5 floor 629 Applicant after: Zhi Yunzhong (Beijing) Information Technology Co., Ltd. Address before: 100191 room 904, International Building, 1 Zhichun Road college, Haidian District, Beijing. Applicant before: BEIJING OPTAIM TECHNOLOGY CO., LTD. |
|
| TA01 | Transfer of patent application right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20211224 Address after: Room 701, 7 / F, building 2, Huateng century headquarters park project, courtyard 9, chenjialin, Balizhuang village, Gaobeidian Township, Chaoyang District, Beijing 100044 Patentee after: AI click (Beijing) data Technology Co.,Ltd. Address before: 100044 629, floor 5, building 2, yard 66, Jiaoda East Road, Haidian District, Beijing Patentee before: Zhi Yunzhong (Beijing) Information Technology Co.,Ltd. |
|
| TR01 | Transfer of patent right |