CN110415045A - A kind of method, apparatus, equipment and medium to browser advertisement - Google Patents
A kind of method, apparatus, equipment and medium to browser advertisement Download PDFInfo
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- CN110415045A CN110415045A CN201910713238.1A CN201910713238A CN110415045A CN 110415045 A CN110415045 A CN 110415045A CN 201910713238 A CN201910713238 A CN 201910713238A CN 110415045 A CN110415045 A CN 110415045A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/50—Address allocation
- H04L61/5007—Internet protocol [IP] addresses
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
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Abstract
The invention discloses a kind of method, apparatus, equipment and medium to browser advertisement, which comprises obtains used IP address and user agent's information when each browser access outer net；For each browser, used IP address and user agent's information, generation browser are identified when accessing outer net according to the browser；Corresponding browsing record is identified according to each browser, advertisement is obtained in advertising database；The advertisement that will acquire identifies corresponding browser push to browser.IP address and user agent's information used when the application is by browser access outer net, generate browser mark, browser mark not only can will use the browser of different IP addresses to distinguish, the browser of same IP address can also will be used to distinguish, browser mark based on generation distinguishes each browser, and allowing server to identify corresponding browser push to each browser has targetedly advertisement.
Description
Technical field
This application involves data processing field more particularly to it is a kind of to the method, apparatus of browser advertisement, equipment and
Medium.
Background technique
With the development of society, some businessmans want using produced by each browser of analysis under the overall situation of internet
Browsing record determine the hobby of the user using the browser, in turn, according to the hobby of user, be directed to browser push
Property advertisement, how each browser to be distinguished, browser mark is just come into being, and browser mark characterizes each browser
Corresponding character string, each character string have uniqueness.
Businessman generallys use the IP address of the browser as the browsing when determining that the corresponding browser of browser identifies
Device mark, still, when multiple browsers are using same IP address access outer net, above-mentioned this mode can not by the IP
Multiple users under location distinguish.
Summary of the invention
In view of this, the application be designed to provide it is a kind of to the method, apparatus of browser advertisement, equipment and
Medium, to solve the problems, such as how to improve the accuracy to browser advertisement in the prior art.
In a first aspect, the embodiment of the present application provides a kind of method to browser advertisement, comprising:
Obtain used IP address and user agent's information when each browser access outer net；
For each browser, used IP address and user agent's information, raw when according to browser access outer net
It is identified at browser；
Corresponding browsing record is identified according to each browser, advertisement is obtained in advertising database；
The advertisement got is identified into corresponding browser push to the browser.
Optionally, for each browser, used IP address and user agent when according to browser access outer net
Information generates browser mark, comprising:
For each browser, using scheduled digest algorithm, this is calculated according to user agent's information of the browser
The identification information of browser；
For each browser, used IP address is combined when by the identification information and the access outer net, is generated
The browser mark.
Optionally, when the browser accesses outer net the byte length and the browser of used IP address mark
It is used when by the identification information and the access outer net for each browser when the byte length of knowledge information is equal
IP address combines, and generates the browser mark, comprising:
For each browser, each character of corresponding position in the identification information and the IP address is counted
It calculates, to obtain the first mark to be processed；
First mark to be processed generates the browser by system conversion and identifies.
Optionally, when the browser accesses outer net the byte length of used IP address be the browser mark
When knowing the integral multiple of the byte length of information, for each browser, made when by the identification information and the access outer net
IP address combines, and generates the browser mark, comprising:
For each browser, the browser is accessed by outer net according to the byte length of the identification information of the browser
When used IP address carry out byte section, obtain at least two byte sections；
For each browser, by each word of corresponding position at least two byte section, the identification information
Symbol is calculated, to obtain the second mark to be processed；
Second mark to be processed generates the browser by system conversion and identifies.
Second aspect, the embodiment of the present application provide a kind of device to browser advertisement, comprising:
Module is obtained, used IP address and user agent's information when for obtaining each browser access outer net；
Generation module, for being directed to each browser, used IP address and use when according to browser access outer net
Family proxy information generates browser mark；
Searching module records for identifying corresponding browsing according to each browser, advertisement is obtained in advertising database；
Pushing module is pushed for the advertisement got to be identified corresponding browser to the browser.
Optionally, the generation module, comprising: computing module and the first generation module；
The computing module, for being directed to each browser, using scheduled digest algorithm, according to the user of the browser
Proxy information calculates the identification information of the browser；First generation module, for being directed to each browser, by the mark
Know used IP address when information and the access outer net to combine, generates the browser mark.
Optionally, when the browser accesses outer net the byte length and the browser of used IP address mark
When the byte length of knowledge information is equal, first generation module is used to generate the browser according to following steps and identify:
For each browser, each character of corresponding position in the identification information and the IP address is counted
It calculates, to obtain the first mark to be processed；
First mark to be processed generates the browser by system conversion and identifies.
Optionally, when the browser accesses outer net the byte length of used IP address be the browser mark
When knowing the integral multiple of the byte length of information, first generation module is used to generate the browser mark according to following steps
Know:
For each browser, the browser is accessed by outer net according to the byte length of the identification information of the browser
When used IP address carry out byte section, obtain at least two byte sections；
For each browser, by each word of corresponding position at least two byte section, the identification information
Symbol is calculated, to obtain the second mark to be processed；
Second mark to be processed generates the browser by system conversion and identifies.
The third aspect, the embodiment of the present application provide a kind of computer equipment, including memory, processor and are stored in institute
The computer program that can be run on memory and on the processor is stated, the processor executes real when the computer program
The step of existing above method.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, the computer-readable storage
The step of being stored with computer program on medium, the above method executed when the computer program is run by processor.The application
A kind of method to browser advertisement is provided, firstly, obtaining used IP address when each browser access outer net
With user agent's information；Then, for each browser, used IP address and user when according to browser access outer net
Proxy information generates browser mark；Subsequently, it identifies corresponding browsing according to each browser to record, in advertising database
Middle acquisition advertisement；It is pushed finally, the advertisement got is identified corresponding browser to the browser.
Obtain the user agent of the browser in the application simultaneously by the IP address when obtaining browser and accessing outer net
Information, and will acquire browser access outer net when IP address and user agent's information combine, generate browser mark
Know, the browser of same IP address can will be used to distinguish based on browser mark, server is found
The corresponding browsing record of each browser, and then can be recorded according to the browsing to browser and push targetedly advertisement, it improves
The accuracy of server push advertisement.
To enable the above objects, features, and advantages of the application to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is a kind of flow diagram of the method to browser advertisement provided by the embodiments of the present application；
Fig. 2 is a kind of flow diagram of the generation method of browser mark provided by the embodiments of the present application；
Fig. 3 is a kind of structural schematic diagram of the device to browser advertisement provided by the embodiments of the present application；
Fig. 4 is a kind of structural schematic diagram of computer equipment 400 provided by the embodiments of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
Middle attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, instead of all the embodiments.The application being usually described and illustrated herein in the accompanying drawings is real
The component for applying example can be arranged and be designed with a variety of different configurations.Therefore, below to the application's provided in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed scope of the present application, but is merely representative of the selected reality of the application
Apply example.Based on embodiments herein, those skilled in the art institute obtained without making creative work
There are other embodiments, shall fall in the protection scope of this application.
As shown in Figure 1, the embodiment of the present application provides a kind of method to browser advertisement, comprising:
S101 obtains used IP address and user agent's information when each browser access outer net；
S102, for each browser, used IP address and user agent believe when accessing outer net according to the browser
Breath generates browser mark；
S103 identifies corresponding browsing according to each browser and records, advertisement is obtained in advertising database；
The advertisement got is identified corresponding browser to the browser and pushed by S104.
In above-mentioned steps S101, browser is the application program for retrieving and showing web message resource.Outer net
It is the wide area network in addition to the local area network where browser.Used IP address is browser place when browser access outer net
Local area network IP address.User agent's information is to characterize the character string of browser information, wherein browser information includes browsing
The operating system and version, CPU class that device and version, browser rendering engine, browser language, browser plug-in, client use
Type etc., the application not limit herein.
Specifically, with obtaining when monitored each browser accesses outer net used IP by the server of monitoring client
Location and user agent's information.
In above-mentioned steps S102, each browser mark characterizes a unique browser.
Specifically, the server of monitoring client is getting monitored each browser access outer net by step S101
When IP address and user agent's information after, for user agent's information of each browser, due to the user agent of browser
Information is the character string of not regular length, and the server of monitoring client can be handled user agent's information of browser, will
IP address when user agent's information that treated accesses outer net with the browser is combined by preset rules, generates browsing
Device mark.Wherein, preset rules include the character string of word IP address and treated user agent's information character string splicing
(splicing includes: that preset rules include that the character string of word IP address and treated user agent's information character string sequence are spelled
Connect, each character pitch splicing in the character string of IP address and treated user agent's information character string, IP address character
Every at least two character pitches splicing in string and treated user agent's information character string), the character string and processing of IP address
User agent's information character string exclusive or processing afterwards etc..Here, exclusive or processing refers to that two characters are identical and uses first identifier table
Show, two character differences are indicated with second identifier.First identifier and second identifier characterize two adversative characters, e.g., when
When first identifier is 1, then second identifier is 0；When first identifier is 0, then second identifier is 1.Preferably, in this application
One is identified as 0, second identifier 1.
In above-mentioned steps S103, browsing record is the historical record in browser.Advertising database is used to store advertisement,
Wherein, the incidence relation being stored in advertising database between keyword and advertisement.
Specifically, the server of monitoring client is according to every after being identified according to the browser that step S102 obtains each browser
The browser mark of a browser obtains each browser and identifies corresponding browsing record, and monitoring client server identifies pair from each
Keyword is extracted in the browsing record answered, is identified for each browser, the server of monitoring client is according to the keyword extracted
Advertisement corresponding with the keyword is searched in advertising database.
In above-mentioned steps S104, after getting the corresponding advertisement of each browser mark by step S103, for every
A browser mark, the advertisement that the server of monitoring client can will acquire are pushed to the browser and identify in corresponding browser.
IP address of the S101 when obtaining browser access outer net obtains the user of the browser simultaneously through the above steps
IP address and user agent's information when the browser that proxy information and step S102 will acquire accesses outer net combine, raw
It is identified at browser, the browser of same IP address can will be used to distinguish based on browser mark, so that server
The corresponding browsing record of each browser can be found, and then can be recorded according to the browsing and be pushed targetedly to browser
Advertisement improves the accuracy of server push advertisement.
In order to guarantee that the server of monitoring client can accurately identify that browser identifies, need for browser mark to be arranged to
Regular length.And the user agent's information for the browser that the server of monitoring client obtains is the character of a not no regular length
String, and the string length of user agent's information is longer, therefore, as shown in Fig. 2, the embodiment of the present application provides a kind of browser
The generation method of mark, step S102, comprising:
S201 is calculated using scheduled digest algorithm according to user agent's information of the browser for each browser
The identification information of the browser out；
S202, for each browser, used IP address is combined when by the identification information and the access outer net,
Generate the browser mark.
In above-mentioned steps S201, digest algorithm is used for the string processing of random length into the character of regular length
String, wherein digest algorithm includes DJBHash algorithm, BKDRHash algorithm, APHash algorithm etc., and the application not limits herein.
The identification information of browser is the character string that can characterize user agent's information of browser, and the character string has fixed word
Save length.The byte length of the identification information of browser can be determines according to actual conditions.The byte long of the identification information of browser
Degree includes 4 bytes, 8 bytes etc., and the application not limits herein.
When determining the byte length of browser mark, the byte length that can refer to IP address is determined, for example, IP
The byte length of location is 4 bytes, then the byte length of browser mark can be set to 4 bytes；The byte length of IP address is
16 bytes, then the byte length of browser mark can be set to 4 bytes, 8 bytes, 16 bytes etc..
Specifically, for user agent's information of each browser, which is believed in the server of monitoring client
Breath is input to scheduled digest algorithm, obtains the identification information of fixed byte length.By the step for, can allow user agent
Information is converted into the character string of regular length from the character string of a not no regular length.
For example, user agent's information of browser is " Mozilla/5.0 (X11；Linux x86_64；rv:65.0)
The character string of above-mentioned user agent's information is input to scheduled digest algorithm, obtained by Gecko/20100101Firefox/65.0 "
To the string of binary characters of 4 bytes, which is " 10001111001001111010110000110010 ".
In above-mentioned steps S202, by step S201, the server of monitoring client is in the mark letter for obtaining each browser
After breath, used IP address is combined when identification information is accessed outer net with browser, is identified in conjunction with browser is generated.
By above-mentioned two step, user agent's information processing is believed at the mark of fixed byte length by digest algorithm
Breath.The identification information for being processed into fixed byte length can generate the browser mark of regular length, fixed length in conjunction with IP address
The browser mark of degree improves the efficiency and accuracy of the server identification browser mark of monitoring client convenient for identification.
When in the identification information and access outer net of each browser, used IP address is combined, used combination side
Formula include: IP address character string and identification information string-concatenation processing, the character string of IP address and identification information word
Symbol string exclusive or processing etc..In above two processing mode, pass through the byte long for the browser mark that the first processing mode generates
Degree is the value obtained after the byte length of IP address is added with the byte length of identification information；It is generated by second of processing mode
Browser mark byte length it is identical as the byte length of identification information.Second of processing mode as seen from the above comparison
The byte length of obtained browser mark is shorter, improves the efficiency of processing browser mark.Therefore, the application preferably selects
Browser mark is generated with second of processing mode.The byte length of used IP address when the browser accesses outer net
When equal with the byte length of the identification information of the browser, step S202, comprising:
Step 2021, for each browser, to each of corresponding position in the identification information and the IP address
Character is calculated, to obtain the first mark to be processed；
Step 2022, the described first mark to be processed generates the browser by system conversion and identifies.
In above-mentioned steps 2021, the first mark to be processed is each in the identification information and IP address of identical bytes length
The character of a corresponding position carries out the string of binary characters obtained after exclusive or.
For each browser, obtained in the server of monitoring client string of binary characters that identification information characterized,
The string of binary characters that IP address is characterized, by string of binary characters that identification information is characterized and IP address is characterized two into
Character in character string processed with corresponding position carries out exclusive or calculating, the character carry out sequence spelling that each exclusive or is calculated
It connects, obtains a new binary character string, new binary character string is exactly the first mark to be processed.
For example, the string of binary characters that the identification information of a browser is characterized is " 10001111001001111010
110000110010 ", the IP address of browser is " 111.200.229.2 ", and being converted into string of binary characters is " 011011111
10010001110010100000010 ", the process that exclusive or calculating is carried out in the server of monitoring client includes: IP address and mark
First character known in information carries out exclusive or calculating, obtains character 1；Second character in IP address and identification information carries out
Exclusive or calculates, and obtains character 1；Third position character in IP address and identification information carries out exclusive or calculating, the IP that obtains character 1 ...
Last character in address and identification information carries out exclusive or calculating, obtains character 0.It will be at exclusive or by the server of monitoring client
The character that obtains after reason carries out sequential concatenation, obtains first and to be processed is identified as " 1110000011101111010010010011
0000”。
In above-mentioned steps 2022, system conversion is referred to Binary Conversion into the quaternary, senary, octal system, ten
Senary etc., application itself not limit herein.
Specifically, be directed to each browser, the server of monitoring client by step 2021 obtain binary first to
After processing mark, need for the binary first mark to be processed to be converted into the numerical value of default system, wherein default system includes
The quaternary, senary, octal system, hexadecimal etc., application itself not limit herein.The above-mentioned numerical value for being converted into default system
For browser mark.
Continue the example of the above-mentioned first mark to be processed, preset system be hexadecimal, by the first exclusive or result by into
System conversion generates hexadecimal character string, which is " e0ef4930 ", then " e0ef4930 " is exactly clear
Look at the mark of device.
Sometimes the string length of IP address is too long, in order to improve the data-handling efficiency to the browser mark of generation,
It needs to identify browser and is arranged to fixed byte length.In the word of IP address used when the browser accesses outer net
When section length is the integral multiple of the byte length of the identification information of the browser, step S202, comprising:
Here, above-mentioned integral multiple includes the integer in addition to natural number 0 and 1.
Step 2023, for each browser, according to the byte length of the identification information of the browser by the browsing
Device accesses used IP address when outer net and carries out byte section, obtains at least two byte sections；
Step 2024, for each browser, by corresponding position at least two byte section, the identification information
Each character is calculated, to obtain the second mark to be processed；
Step 2025, the described second mark to be processed generates the browser by system conversion and identifies.
In above-mentioned steps 2023, byte section is the string length character string equal with predetermined bite numerical value.
Specifically, each browser is directed to, when the character string of the IP address for the browser that the server of monitoring client obtains is long
When degree is the integral multiple of the byte length of the identification information of browser, IP address can be divided at least two by the server of monitoring client
String length is the byte section of the byte length of the identification information of browser.
For example, it is " fe80:9e99:a0ff:fe55:f26b ", the IP that browser, which accesses used IP address when outer net,
Address is the character string of 16 byte length, and the string of binary characters of the character string is " 11111110100000000000
0000000000000000000000000000000000000000000010011110100110011010000011111111
11111110010101011111001001101011 ", and the byte length of the identification information of browser is 4 bytes, then will
The corresponding string of binary characters of IP address is divided into 4 byte sections, and respectively " 111111101000000000000000000000
00”、“00000000000000000000000000000000”、“10011110100110011010000011111111”、“1
1111110010101011111001001101011”。
In above-mentioned steps 2024, second it is to be processed mark be different byte lengths identification information and IP address exclusive or after
Obtained string of binary characters.
Specifically, being directed to each browser, the server of monitoring client obtains at least two of IP address by step 2023
After byte section, by each correspondence in the string of binary characters of the corresponding string of binary characters of each byte section and identification information
Character carry out exclusive or, obtain a binary character string, binary character string be the second exclusive or result.
Continue the above-mentioned example that byte section is carried out to IP address, the string of binary characters of the identification information of browser is
" 10001111001001111010110000110010 ", the process that exclusive or calculating is carried out in the server of monitoring client include:
First character in 4 byte sections and identification information of IP address carries out exclusive or calculating, obtains character 0；4 words of IP address
Second character in segment and identification information carries out exclusive or calculating, obtains character 0；4 byte sections and mark letter of IP address
Third position character in breath carries out exclusive or calculating, last in 4 byte sections and identification information of the IP address that obtains character 0 ...
One character carries out exclusive or calculating, obtains character 0.The character progress sequence obtained after the server of monitoring client is handled exclusive or
Splicing, obtains string of binary characters " 00010001011010111111111010100110 ", which is second
Mark to be processed.
In above-mentioned steps 2025, specifically, being directed to each browser, the server of monitoring client is obtained by step 2024
To after the binary second mark to be processed, need for the binary second mark to be processed to be converted into the numerical value of default system,
Wherein, default system includes the quaternary, senary, octal system etc., application itself not limits herein.It is above-mentioned be converted into presetting into
The numerical value of system is browser mark.
Continue the example of the above-mentioned second mark to be processed, preset system be hexadecimal, by the second exclusive or result by into
System conversion generates hexadecimal character string, which is " 116bfea6 ", then " 116bfea6 " is exactly clear
Look at the mark of device.
As shown in figure 3, the embodiment of the present application provides a kind of device to browser advertisement, comprising:
Module 301 is obtained, used IP address and user agent's information when for obtaining each browser access outer net；
Generation module 302, for being directed to each browser, when accessing outer net according to the browser used IP address and
User agent's information generates browser mark；
Searching module 303, records for identifying corresponding browsing according to each browser, obtains in advertising database wide
It accuses；
Pushing module 304 is pushed for the advertisement got to be identified corresponding browser to the browser.
Optionally, the generation module 302, comprising: computing module 3021 and the first generation module 3022；
The computing module 3021, for being directed to each browser, using scheduled digest algorithm, according to the browser
User agent's information calculates the identification information of the browser；First generation module 3022, for being directed to each browser,
Used IP address combines when by the identification information and the access outer net, generates the browser mark.
Optionally, when the browser accesses outer net the byte length and the browser of used IP address mark
When the byte length of knowledge information is equal, first generation module 3022 is used to generate the browser mark according to following steps
Know:
For each browser, each character to corresponding position in the identification information and the IP address is carried out
Exclusive or processing calculates, to obtain the first exclusive or result mark to be processed；
First mark to be processed generates the browser by system conversion and identifies.
Optionally, when the browser accesses outer net the byte length of used IP address be the browser mark
When knowing the integral multiple of the byte length of information, first generation module 3022 is used to generate the browser according to following steps
Mark:
For each browser, according to predetermined bite numerical value described in the byte length of the identification information of the browser by institute
Used IP address carries out byte section when stating browser access outer net, obtains at least two byte sections；
For each browser, by each word of corresponding position at least two byte section, the identification information
Symbol is calculated, to obtain the second mark to be processed；
Second mark to be processed generates the browser by system conversion and identifies.
Corresponding to the method to browser advertisement in Fig. 1, the embodiment of the present application also provides a kind of computers to set
Standby 400, as shown in figure 4, the equipment includes memory 401, processor 402 and is stored on the memory 401 and can be at this
The computer program run on reason device 402, wherein above-mentioned processor 402 is realized above-mentioned to clear when executing above-mentioned computer program
Look at device advertisement method the step of.
Specifically, above-mentioned memory 401 and processor 402 can be general memory and processor, do not do have here
Body limits, and when the computer program of 402 run memory 401 of processor storage, is able to carry out above-mentioned wide to browser push
The method of announcement, for solving the problems, such as how to improve the accuracy to browser advertisement in the prior art, by obtaining
IP address when browser accesses outer net obtains user agent's information of the browser simultaneously, and the browser access that will acquire
IP address and user agent's information when outer net combine, and generate browser mark, can will be made based on browser mark
It is distinguished with the browser of same IP address, server is allowed to find the corresponding browsing record of each browser, into
And can be recorded according to the browsing and push targetedly advertisement to browser, improve the accuracy of server push advertisement.
Corresponding to the method to browser advertisement in Fig. 1, the embodiment of the present application also provides a kind of computers can
Storage medium is read, computer program is stored on the computer readable storage medium, when which is run by processor
The step of executing the above-mentioned method to browser advertisement.
Specifically, which can be general storage medium, such as mobile disk, hard disk, on the storage medium
Computer program when being run, the above-mentioned method to browser advertisement is able to carry out, for can not accurately judge
The problem of the use of the staff of Intranet being lawbreaker, is obtained simultaneously by the IP address when obtaining browser and accessing outer net
User agent's information of the browser, and will acquire browser access outer net when IP address and user agent's information combine
Get up, generate browser mark, the browser of same IP address can will be used to distinguish based on browser mark, so that
Server can find the corresponding browsing record of each browser, and then can be recorded to browser according to the browsing and push needle
Advertisement to property improves the accuracy of server push advertisement.
In embodiment provided herein, it should be understood that disclosed device and method, it can be by others side
Formula is realized.The apparatus embodiments described above are merely exemplary, for example, the division of the unit, only one kind are patrolled
Function division is collected, there may be another division manner in actual implementation, in another example, multiple units or components can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some communication interfaces, device or unit
It connects, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in embodiment provided by the present application can integrate in one processing unit, it can also
To be that each unit physically exists alone, can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer readable storage medium.Based on this understanding, the technical solution of the application is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) execute each embodiment the method for the application all or part of the steps.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic or disk.
It should also be noted that similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, does not then need that it is further defined and explained in subsequent attached drawing, in addition, term " the
One ", " second ", " third " etc. are only used for distinguishing description, are not understood to indicate or imply relative importance.
Finally, it should be noted that embodiment described above, the only specific embodiment of the application, to illustrate the application
Technical solution, rather than its limitations, the protection scope of the application is not limited thereto, although with reference to the foregoing embodiments to this Shen
It please be described in detail, those skilled in the art should understand that: anyone skilled in the art
Within the technical scope of the present application, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of the embodiment of the present application technical solution.The protection in the application should all be covered
Within the scope of.Therefore, the protection scope of the application shall be subject to the protection scope of the claim.
Claims (10)
1. a kind of method to browser advertisement characterized by comprising
Obtain used IP address and user agent's information when each browser access outer net；
For each browser, used IP address and user agent's information, are generated clear when according to browser access outer net
Device of looking at mark；
Corresponding browsing record is identified according to each browser, advertisement is obtained in advertising database；
The advertisement got is identified into corresponding browser push to the browser.
2. the method as described in claim 1, which is characterized in that each browser is directed to, when accessing outer net according to the browser
Used IP address and user agent's information generate browser mark, comprising:
For each browser, using scheduled digest algorithm, which is calculated according to user agent's information of the browser
The identification information of device；
For each browser, used IP address is combined when by the identification information and the access outer net, described in generation
Browser mark.
3. method according to claim 2, which is characterized in that the used IP address when the browser accesses outer net
When byte length is equal with the byte length of the identification information of the browser, for each browser, by the identification information
Used IP address combines when with the access outer net, generates the browser mark, comprising:
For each browser, each character of corresponding position in the identification information and the IP address is calculated,
To obtain the first mark to be processed；
First mark to be processed generates the browser by system conversion and identifies.
4. method according to claim 2, which is characterized in that the used IP address when the browser accesses outer net
When byte length is the integral multiple of the byte length of the identification information of the browser, for each browser, by the mark
Used IP address combines when information and the access outer net, generates the browser mark, comprising:
For each browser, the browser is accessed by outer net when institute according to the byte length of the identification information of the browser
The IP address used carries out byte section, obtains at least two byte sections；
For each browser, by each character of corresponding position at least two byte section, the identification information into
Row calculates, to obtain the second mark to be processed；
Second mark to be processed generates the browser by system conversion and identifies.
5. a kind of device to browser advertisement characterized by comprising
Module is obtained, used IP address and user agent's information when for obtaining each browser access outer net；
Generation module, for being directed to each browser, used IP address and user's generation when according to browser access outer net
Information is managed, browser mark is generated；
Searching module records for identifying corresponding browsing according to each browser, advertisement is obtained in advertising database；
Pushing module is pushed for the advertisement got to be identified corresponding browser to the browser.
6. device as claimed in claim 5, which is characterized in that the generation module, comprising: computing module and first generates mould
Block；
The computing module, for being directed to each browser, using scheduled digest algorithm, according to the user agent of the browser
Information calculates the identification information of the browser；
First generation module is used when by the identification information and the access outer net for being directed to each browser
IP address combine, generate browser mark.
7. device as claimed in claim 6, which is characterized in that the used IP address when the browser accesses outer net
When byte length is equal with the byte length of the identification information of the browser, first generation module is used for according to following step
Suddenly the browser mark is generated:
For each browser, each character of corresponding position in the identification information and the IP address is calculated,
To obtain the first mark to be processed；
First mark to be processed generates the browser by system conversion and identifies.
8. device as claimed in claim 6, which is characterized in that the used IP address when the browser accesses outer net
When byte length is the integral multiple of the byte length of the identification information of the browser, first generation module be used for according to
Lower step generates the browser mark:
For each browser, the browser is accessed by outer net when institute according to the byte length of the identification information of the browser
The IP address used carries out byte section, obtains at least two byte sections；
For each browser, by each character of corresponding position at least two byte section, the identification information into
Row calculates, to obtain the second mark to be processed；
Second mark to be processed generates the browser by system conversion and identifies.
9. a kind of computer equipment, including memory, processor and it is stored on the memory and can be on the processor
The computer program of operation, which is characterized in that the processor realizes the claims 1-4 when executing the computer program
Any one of described in method the step of.
10. a kind of computer readable storage medium, computer program, feature are stored on the computer readable storage medium
The step of being, method described in any one of the claims 1-4 executed when the computer program is run by processor.
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| CN201910713238.1A CN110415045A (en) | 2019-08-02 | 2019-08-02 | A kind of method, apparatus, equipment and medium to browser advertisement |
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Application publication date: 20191105 |