CN107846615A - Visualize advertisement delivery system, put-on method and advertisement broadcast method - Google Patents
Visualize advertisement delivery system, put-on method and advertisement broadcast method Download PDFInfo
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- CN107846615A CN107846615A CN201610835494.4A CN201610835494A CN107846615A CN 107846615 A CN107846615 A CN 107846615A CN 201610835494 A CN201610835494 A CN 201610835494A CN 107846615 A CN107846615 A CN 107846615A
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- advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses one kind visualization advertisement delivery system, put-on method and advertisement broadcast method, the put-on method to include：Receive and search keyword；Multiple videos are searched to obtain the multiple pictures for having the subject matter corresponding to search keyword to occur in multiple videos respectively according to keyword is searched；Multiple pictures are analyzed to filter multiple release positions with advertisement value；Selection will launch the release position of advertisement；The content of advertisement and audient's condition of target audience are set, and in it is determined that carrying out bidding for release position after launching；And advertisement and selected release position be associated when bidding and winning.By the present invention, video content, video audient and ad content tripartite can be made to produce the relevance of height, thereby optimize advertisement benefit, while improve acceptance of the video audient for advertisement.
Description
Technical field
The present invention relates to a kind of advertisement delivery system, more particularly to visualization advertisement delivery system and method, and use
In the advertisement broadcast method of the visualization advertisement delivery system.
Background technology
All the time, advertisement is all the best mode for attracting consumer to be consumed or be engaged in specific activities, but is launched
Expense needed for advertisement is immeasurable, therefore how effectively to launch advertisement, and obtains the advertisement benefit of maximum as far as possible, is each
What advertiser was looked forward to.
In view of the prosperity of internet, in addition to real world, the advertising market on network also occurs very big now
Competition.Also, with the maturation of network transmission technology, the web advertisement also slowly change networking from the advertisement in plane webpage
Advertisement in network video.
Video ads in the market are mainly bumper advertisements.Specifically, before user asks to play a video,
Video website first mandatory can play first advertisement and be watched to user, and after the advertisement finishes, can just play user
The video of request.Thus, it can be ensured that all users for watching the video can all see the advertisement, in the hope of the advertisement most
Expose completely rate.
Above-mentioned bumper advertisements are mainly depending on whether advertiser achieves the advertising rights of the video, such as directly buy
The advertising rights of the video, or bid and win by (Real-Time Bidding, RTB) system of bidding immediately.Once the advertisement
Master obtains the advertising rights of the video, then any user all can be appreciated that this is wide when request plays the video in the video website
Accuse main launched advertisement.However, the content of the advertisement and the content of the video can not necessarily have correlation, thus usually show
Obtain lofty.Furthermore by user is that the advertisement is forcibly watched before the video playback asked, therefore user is general all
Can more it repel.
In addition, the advertiser can not learn which user may watch the video when buying the advertising rights of the video,
That is the advertiser can not determine that whom the commercial audience of the advertisement is, therefore can not determine its ad performance, in turn result in wide
Accusing the waste of resource, (such as the video possesses substantial amounts of spectators, but it is not commodity corresponding to the advertisement to have ninety percent spectators
Potential consumer).
In addition to above-mentioned bumper advertisements, separately there are a kind of cooperation data management system (Data Management in the market
Platform, DMP) advertisement launching platform that together operates.Specifically, DMP can according to the network user to browse data (such as clear
Look at the cookies of device) analyze and guess the information such as the identity of user, interest and custom, and those information are supplied to multiple
Advertiser is bidded, that is to say, that the object that those advertisers bid is changed into specific user group by particular video frequency.
Because above-mentioned advertisement launching platform is to make advertiser carry out advertisement putting to specific user group, therefore user is once
It is locked, what webpage no matter browsed or plays what video, may all receive same advertiser launched it is same
First advertisement.Although this kind of advertising can ensure that the user for receiving the advertisement is the target population of the advertisement, by this
The advertisement that advertising is launched, its ad content is still unrelated in the browsing content on network with user, and advertisement is a large amount of
Appearance is also easily repelled by user, therefore its ad performance is still difficult to be lifted.
The content of the invention
The main object of the present invention, be to provide a kind of visualization advertisement delivery system, visualization advertisement placement method and
Advertisement broadcast method, can be searched according to the demand of advertiser has subject matter appearance and multiple throwings with advertisement value in video
Put a little, and ad content and target audience are set in these release positions, use and make video content, video audient and ad content
Tripartite has the relevance of height.
In order to reach above-mentioned purpose, the invention discloses one kind to visualize advertisement delivery system, including：
One target homing module, search keyword according to one and enter line search, have subject matter appearance to obtain in a video
Multiple pictures, the wherein search keyword is to should the label that is marked of subject matter；
One release position analysis module, is analyzed the plurality of picture, multiple specific with advertisement value to filter out
Picture is as release position, wherein the quantity of the plurality of release position is less than the quantity of the plurality of picture；
One advertisement setting module, one of the plurality of release position is selected, and upload an advertisement and set an advertisement
Budget；
One picture playing module, show the picture corresponding to the selected release position；
One target audience's setting module, set audient's condition of a target audience of the advertisement；And
One is bidded module immediately, and bidding for the release position is carried out according to the advertising budget, and in bid win when this is wide
Announcement is associated with the selected release position.
As described above, wherein background music information of the release position analysis module according to the plurality of picture, background light atmosphere
Enclose, whether leading role occurs and the time of occurrence of the subject matter at least one, analysis respectively the picture whether be with advertisement
The specific picture of value.
As described above, the quantity of wherein the plurality of release position is no more than 10.
As described above, wherein the target homing module searches the search field of offer one and a suggestion keyword on the page in one
Option, the search field receive the input of the search keyword, and the suggestion keyword option provides more set of keyword and receives choosing
Select with as the search keyword.
As described above, wherein the picture playing module, the release position analysis module, the advertisement setting module and the target by
Many setting modules show that field, a release position inventory field, an advertisement are set respectively at providing a picture on an advertisement putting page
Determine field and a target audience sets field, the wherein picture shows that field shows the picture corresponding to the selected release position
Face, the release position inventory field show the plurality of release position in the video, and advertisement setting field receives the upload of the advertisement
With the setting of the advertising budget, the audient sets the setting that field receives audient's condition.
As described above, wherein the picture playing module, should in being provided with an advertising display domain on picture display field
Advertising display domain, which is shown, to be launched to the advertisement of the release position.
As described above, wherein the advertisement is static image advertisement or dynamic video advertisement, and the advertisement setting module is also
Set an advertisement duration of the advertisement.
As described above, wherein the advertisement setting module also sets an advertisement scheduling of the advertisement, and the mould of bidding immediately
Every thousand displaying cost (Cost of the advertisement are calculated and be shown according to the advertising budget, the advertisement duration and the advertisement scheduling for block
Per Mile,CPM)。
As described above, wherein audient's condition comprises at least age and the sex of the target audience.
As described above, wherein further including an audience analysis module, a potential spectators of the selected release position are analyzed, and
And the audience analysis module shows the ratio of age of the potential spectators in providing an audience analysis field on the advertisement putting page
And sex ratio.
As described above, the wherein title and classification of the label record subject matter, and the subject matter is in the video
There is at least one of position, time of occurrence, duration and picture accounting, the search keyword is to should subject matter
Title, and the classification of the subject matter comprises at least object classification and scene type.
In order to reach the purpose, invention additionally discloses one kind to visualize advertisement placement method, comprises the following steps：
A) line search is entered according to the search keyword, to obtain the plurality of picture for thering is the subject matter to occur in the video,
The wherein search keyword is to should the label that is marked of subject matter；
B) the plurality of picture is analyzed, to filter out multiple specific pictures with advertisement value as the plurality of dispensing
Point；
C) one of the plurality of release position is selected, and shows the picture corresponding to the selected release position；
D) upload the advertisement and set the advertising budget；
E) audient's condition of the target audience of the advertisement is set；And
F) carry out bidding for the release position according to the advertising budget, and in bid win when the advertisement is selected with this
Release position is associated.
As described above, wherein step b is the background music information, background light atmosphere, leading role according to the plurality of picture
Whether occur and the time of occurrence of the subject matter at least one, analysis respectively the picture whether be have advertisement value should
Specific picture.
As described above, wherein step c is that the picture corresponding to the selected release position is shown in into an advertisement putting
A picture on the page shows field, and also includes a step d1 after step d：The advertisement of upload is shown in the picture
Face shows the advertising display domain on field.
As described above, wherein step e is age and the sex for the target audience for setting the advertisement.
As described above, wherein step d also includes an advertisement duration and the advertisement scheduling for setting the advertisement, and the step
Also include a step f01 before rapid f：The advertisement is calculated and be shown according to the advertising budget, the advertisement duration and the advertisement scheduling
Every thousand times displaying costs (Cost Per Mile, CPM).
As described above, wherein also include a step f02 before step f：Show a potential spectators' of the release position
Ratio of age and sex ratio.
As described above, the wherein title and classification of the label record subject matter, and the subject matter is in the video
There is at least one of position, time of occurrence, duration and picture accounting, the search keyword is to should subject matter
Title, and the classification of the subject matter comprises at least object classification and scene type.
In order to reach object defined above, invention additionally discloses a kind of advertisement broadcast method, including：
A) logining for a user is received in a video website；
B) ID according to the user is in a data management platform (Data Management Platform, DMP)
Obtain a user profile；
C) request of the user for the video is received；
D) when the release position in the video is played, judge whether the user is being somebody's turn to do for the advertisement according to the user profile
Target audience；
E) advertisement is not played in the release position when user is not the target audience of the advertisement；
F) advertisement is played in the release position when user is the target audience of the advertisement；And
G) step d is repeated before the video playback finishes to step f.
As described above, wherein the ID is the ID for the browser that a user terminal uses.
The advertisement delivery system of the present invention, which allows advertiser first to see in video, to be had subject matter appearance while has advertisement value
Picture, then decide whether in this picture carry out advertisement dispensing.Also, advertiser can also set advertisement when launching advertisement
Content and target audience, thereby ensuring that ad content has the correlation of height with video content and video audient.Such one
Come, not only can effectively lift advertisement benefit, and acceptance of the video audient for ad content can be improved.
Brief description of the drawings
Fig. 1 is the system architecture diagram of the first specific embodiment of the present invention；
Fig. 2 is the schematic diagram of release platform first of the first specific embodiment of the present invention；
Fig. 3 is the schematic diagram of release platform second of the first specific embodiment of the present invention；
Fig. 4 is the schematic diagram of release platform the 3rd of the first specific embodiment of the present invention；
Fig. 5 is the schematic diagram of release platform the 4th of the first specific embodiment of the present invention；
Fig. 6 is the schematic diagram of release platform the 5th of the first specific embodiment of the present invention；
Fig. 7 is the video analysis flow chart of the first specific embodiment of the present invention；
Fig. 8 is the advertisement putting flow chart of the first specific embodiment of the present invention；
Fig. 9 is the advertisement playing flow figure of the first specific embodiment of the present invention.
Wherein, reference：
1 ... advertisement delivery system；
11 ... target homing modules；
12 ... release position analysis modules；
13 ... picture playing modules；
14 ... target audience's setting modules；
15 ... advertisement setting modules；
16 ... bid module immediately；
17 ... audience analysis modules；
2 ... video websites；
3 ... advertisement terminals；
4 ... data management platforms；
5 ... search the page；
51 ... search field；
52 ... it is recommended that keyword option；
53 ... search keyword；
6 ... the advertisement putting pages；
61 ... pictures show field；
611 ... advertising displays domain；
62 ... release position inventory fields；
63 ... setting fields；
631 ... audients set field；
632 ... advertisements set field；
633 ... audience analysis fields；
634 ... bid field；
7 ... upload advertisement；
S10~S16 ... analytical procedures；
S20~S40 ... launches step；
S50~S62 ... plays step.
Embodiment
The hereby just preferred embodiment of the present invention, coordinates accompanying drawing, describes in detail as after.
Head is referring to Fig. 1, the system architecture diagram of the first specific embodiment for the present invention.The invention discloses a visualization
Advertisement delivery system 1 (below will in specification be referred to as the system 1), the main frame of system 1 is on internet and being used for
An advertisement launching platform (figure does not indicate) is operated, so that advertiser searches required video pictures and carries out the dispensing of advertisement.
As shown in figure 1, the system 1 can mainly be connected via network system one or more video websites 2 (such as Youtube,
Iqiyi.com, youku.com etc.), and multiple videos in those video websites 2 are analyzed, with each to occurring in those videos
Kind subject matter is recognized and marks corresponding label.Thereby, when advertiser uses the system 1, can directly search specific
The picture that subject matter occurs, and consider whether the advertisement corresponding to dispensing in those pictures.It is noted that the present embodiment
In, the system 1 is mainly that multiple videos in those video websites 2 for being connected are analyzed, but in other embodiment
In, the system 1 also directly can store multiple videos in the database (figure does not indicate) of itself and be analyzed, without connecting
Those outside video websites 2, but be not limited.
Specifically, as shown in figure 1, an advertiser can step in the advertisement terminal 3 of far-end operation one, and by the advertisement terminal 3
Enter the advertisement launching platform of the system 1 running, and in searching required video pictures on the advertisement launching platform, and carry out pair
Answer the dispensing of advertisement.
In the present embodiment, the system 1 mainly includes a target homing module 11, a release position analysis module 12, a picture
Playing module 13, target audience's setting module 14, an advertisement setting module 15 and an instant module 16 of bidding.In the present invention,
Respectively module 11-16 in the system 1 mainly realizes that the advertisement launching platform can be real after software execution with software mode
Existing above-mentioned respectively module 11-16 corresponding function.Respectively module 11-16 concrete function is described as follows.
The target homing module 11 can receive the one of the advertisement terminal 3 input and search keyword (search pass as shown in Figure 3
Key word 53), and line search is entered to multiple videos that completion has been analyzed in those video websites 2 according to the search keyword 53,
Thereby, multiple pictures that a subject matter corresponding to having in one or more videos occurs are obtained.Wherein, the search keyword 53 is main
Correspond to the label to the subject matter and mark.For example, if the advertisement terminal 3 inputs " mobile phone " as the search keyword
53, then after the target homing module 11 is searched, all pictures for having mobile phone to occur in the plurality of video can be listed respectively.Only, it is
Facilitate explanation, below only will be illustrated exemplified by searching single individual video.
In the present embodiment, the label mainly can record the title (such as mobile phone) of the subject matter and classification (such as object
Classification), and appearance position, time of occurrence, duration and picture accounting of the subject matter in the video are at least within
One of, and the search keyword 53 is mainly the corresponding title to the subject matter.Also, in the present embodiment, the label
Classification can mainly include object classification and scene type, but not be limited.
The plurality of picture that the release position analysis module 12 searches gained to the target homing module 11 is analyzed, with mistake
Multiple specific pictures with advertisement value are filtered out, and the plurality of specific picture is launched into advertisement as that can receive advertiser
Release position.In the present embodiment, the quantity of the plurality of release position is preferably less than the quantity of the plurality of picture.
Specifically, the target homing module 11 mainly enters the search keyword 53 and multiple labels in those videos
Row compares, and lists comparison successfully the plurality of picture, to ensure that the subject matter corresponding to the search keyword 53 has really
In the plurality of picture listed now.Only, averagely can about be recognized by inventor's actual test, the video of an one hour length
Go out about 2000 pictures for occurring subject matter, if open all pictures carry out advertisement putting to advertiser, the video will
Taken by advertisement and influence the ornamental quality of user.
Furthermore those picture many being listed all are unessential scenes, do not have advertisement value substantially.Cause
This, the present invention is especially further analyzed with the release position analysis module 12 to the plurality of picture, to filter out with advertisement valency
Multiple release positions of value (in an embodiment, the quantity of the plurality of release position is preferably no more than 10).Consequently, it is possible to not only may be used
Effectively control advertisement appears in the quantity in the video to reduce influence of the advertisement to the video, can also be because of the plurality of release position
It is all the important picture in the video and improves the dispensing amount of money of advertisement, thereby lifts the profit of the system 1.
In an embodiment, the release position analysis module 12 mainly can be according to the every terms of information of the plurality of picture, such as carries on the back
Scape music information (be, for example, theme song, dub in background music, dance music, express one's emotion song and artist etc.), background light atmosphere it is (such as white
My god, night, fine day, the rainy day, light intensity etc.), leading role whether occur (such as whether occur in picture leading man, leading lady or
Popularity supporting role etc.) and the subject matter time of occurrence etc. at least one, respectively whether the picture is with advertisement valency for analysis
The specific picture of value.Wherein, above- mentioned information can be obtained by the system 1 is analyzed those videos in advance and be recorded in the mark
In label, it also can be that the system 1 receives instant analysis gained after the search keyword 53, not be limited.
Specifically, the release position analysis module 12 can be considered an artificial intelligence (Artificial of the system 1
Intelligence, AI) system, and the release position analysis module 12 is trained by machine learning in advance, and can be according to above-mentioned
Information is analyzed and concluded automatically, to judge respectively whether the picture has advertisement value respectively.
The advertisement setting module 15 is the operation for receiving the advertisement terminal 3 after the plurality of release position is listed, with by this
One of release position is selected in multiple release positions, and the advertisement to be launched is uploaded for the selected release position, and
Concurrently set an advertising budget of the advertisement.
Also, after the advertisement terminal 3 have selected one of them from the plurality of release position, the picture playing module 13 in
The picture directly displayed on the advertisement launching platform corresponding to the selected release position (can be single frame picture or whole piece
Section).By the picture playing module 13, advertiser can be directly in seeing the selected release position institute on the advertisement launching platform
Corresponding picture, and determine whether to carry out the dispensing of the advertisement in the release position, thereby reach " visualization " of this case
Advertisement putting.
In advertiser after the release position uploads the advertisement, target audience's setting module 14 can also receive advertisement end
Audient's condition of one target audience of the 3 pairs of advertisement settings in end.In the present embodiment, audient's condition comprise at least the target by
Many ages and sex, but be not limited.By the setting of audient's condition, when a user watches in the video website 2
During the video, as long as the user does not meet audient's condition, then the system 1 will not play when the video playback is to the release position
The advertisement.Consequently, it is possible to which non-targeted audient can be avoided to watch the advertisement, and then save unnecessary advertising expenditure expenditure.
It is preferred that the system 1 may also include an audience analysis module 17.The audience analysis module 17 is selected to analyze this
One potential spectators of the release position selected, i.e. which user (ratio of age and sex ratio that include user) may watch this
The release position of video.Thereby, there is provided another effective information makes advertiser consider whether to throw in the release position to advertiser
Put the advertisement.For example, if advertiser is sport car depot, and the clicking rate of the video is very high, but averagely watches the age
Relatively low (being, for example, 8-12 year), then advertiser may be not suitable for the release position in the video by advertisement putting.
It can be seen that by described above, by the system 1, advertiser need not voluntarily find popularity video on network, and respectively
The advertising rights of those videos are not consulted, it is only necessary to inquired about on the advertisement launching platform of the system 1 running, and it is emerging in having
The release position of interest carries out the dispensing of advertisement, comparatively simple.In other words, the system 1 running is actually that one kind is directed to
Party in request's platform (Demand-Side Platform, DSP) of video designs.
Immediately the module 16 of bidding receives the operation of the advertisement terminal 3, to determine the advertisement putting on the release position.
After advertiser determines to launch, the module 16 of bidding immediately is that the advertisement carries out the competing of the release position i.e. according to the advertising budget
Valency, and in bid win when, the advertisement and the release position are associated.
Specifically, in the present invention, same release position can receive the dispensing request of different advertisers simultaneously, and by advertisement
Budget soprano obtains the advertising rights of the release position.That is, the system 1 has been provided simultaneously with the (Real-Time that bids immediately
Bidding, RTB) function, but its object bidded is not whole complete video, but each in video has advertisement valency
The picture of value.
It is noted that the system 1 of the present invention provides advertiser carrys out one release position of competitive bidding with an advertising budget,
Therefore, an advertiser can upload multiple advertisements in same release position, and for each advertisement set respectively it is different should be by
Many conditions.As long as consequently, it is possible to the advertiser obtains the advertising rights of the release position, then different user is viewing and admiring the video and this is regarded
Frequency is when being played to the release position, it would be possible to which different advertisements occur, (such as the advertiser is notebook computer manufacturer, and for men
The advertisement of the competing pen electricity of electricity is seen at family in the release position, and female user sees the advertisement of commercial pen electricity in the release position).
As shown in figure 1, the system 1 can also connect the (Data of a data management platform 4 by network system in the present invention
Management Platform, DMP), thereby, the video is watched when a user is logined in those video websites 2, and this is regarded
When frequency is played to the release position, the system 1 can be obtained relevant information (such as the identity of the user by the data management platform 4
(Demography), interest (Interest) and custom (Behavior)), thereby judge whether the user meets and be invested in the throwing
Audient's condition of the advertisement a little is put, and then decides whether to play the advertisement.In other words, the system 1, which can ensure that, sees
User to the advertisement is the target audience of the advertisement, thereby reduces unnecessary advertising expenditure expenditure.
It is noted that the data management platform 4 can be also built into the system 1, and net is voluntarily collected by the system 1
The relevant information of network user is simultaneously analyzed.Thereby, actually one kind of the system 1 running incorporates video content and recognized, immediately
Bid, the strength platform including party in request's platform and data management platform.The correlation technique of the data management platform 4 belongs to ability
The known technology in domain, is repeated no more in this.
The continuous schematic diagram of release platform first please refer to Fig. 2 to Fig. 6, respectively the first specific embodiment of the present invention
To the 5th schematic diagram.It is first that referring to Fig. 2, in the present invention, the system 1, which is lain on the advertisement launching platform, provides a search page 5,
And the target homing module 11 searches field 51 in offer one on the search page 5., can when advertiser will search release position
Operate the advertisement terminal 3 and the search keyword 53 is inputted in the search field 51.
Refering to Fig. 3, in the present embodiment, the target homing module 11 can also suggest in providing one on the search page 5 simultaneously
Keyword option 52.The suggestion keyword option 52 can be the keyword proposed by the system 1, or those videos have been analyzed
And the title of a variety of subject matters marked.In Fig. 3 embodiment, the suggestion keyword option 52 includes belonging to object classification
The titles such as automobile, mother and baby, beverage, mobile phone, computer, TV, Western-style clothes and glasses, and belong to the office of scene type, kitchen,
Bar, parlor, the scene such as in dining room and automobile, but be not limited.In the present embodiment, advertiser can need not be manually entered this
Keyword 53 is searched, and one or more keywords in the suggestion keyword option 52 can be directly selected, the system 1 can be with selected
One or more keywords selected directly as the search keyword 53 and are inserted in the search field 51.Thereby, advertisement can be avoided
The keyword of main cause input error and cause the inaccuracy of search result.
It is continuous referring to Fig. 4, the system 1 is in also providing an advertisement putting page 6 on the advertisement launching platform, and such as Fig. 4
Shown, the picture that the advertisement putting page 6 includes being provided by the picture playing module 13 shows field 61, by the release position
One release position inventory field 62 of the offer of analysis module 12, the target audience provided by target audience's setting module 14 set
Field 631 and the advertisement provided by the advertisement setting module 15 set field 632.
Specifically, can be by the institute of acquisition after the target homing module 11 is searched according to the search keyword 53
There is picture all to provide to the release position analysis module 12.The release position analysis module 12 can be analyzed those pictures respectively,
And multiple release positions with advertisement value are shown in the release position inventory field 62, for advertiser browse with
Choose.In Fig. 4 embodiment, the release position inventory field 62 shows that the release position analysis module 12 is thought with advertisement valency
The title of the multi-section video of value, the quantity (that is, the quantity of release position) for collecting number and advertising opportunity, but be not limited.
After advertiser have selected one of release position in multiple release positions that the release position inventory field 62 is shown,
Picture corresponding to the selected release position will be shown in the picture and show in field 61.Thereby, advertiser can be directly clear
Look at the complexion of the release position.
In the present embodiment, the picture shows that field 61 is shown in the advertisement putting page with the release position inventory field 62
6 left one side of something, and the advertisement putting page 6 it is right it is half of also include a setting field 63, specifically, the setting field 63 to
Include the above-mentioned audient less and set field 631 and advertisement setting field 632.
After advertiser have selected the release position, the advertisement terminal 3 can be further operated to set column in the audient
Audient's condition (be in Fig. 4 by taking age and sex as an example, but be not limited) of the target audience is set on position 631, and is led to
Cross advertisement setting field 632 and upload the advertisement, concurrently set the parameters of the advertisement, such as when target impressions, advertisement
It is long etc..It is noted that the advertiser will can be static image advertisement or dynamic video advertisement in the present embodiment.
Please refer to Fig. 5, the picture playing module 13 also shows that being provided with an advertisement on field 61 shows in the picture
Region 611.After advertiser uploads the advertisement, the advertisement putting page 6 can directly display on the advertising display domain 611
One uploads advertisement 7, makes advertiser directly be shown in the picture and sees complexion of the advertisement putting on the release position on field 61,
Thereby making the advertisement putting of the present invention can actually reach " visualization ".
Refering to Fig. 6, the setting field 63 can also further comprise an audience analysis field 633 and one bid field 634.Should
Audience analysis field 633 is showing the potential spectators of the release position (or the video belonging to the release position) (such as age
Ratio and sex ratio).Also, advertiser can set the advertising budget of the advertisement and one wide on the field 634 of bidding
Accuse scheduling (such as starting the release time with terminating the release time).
In the present embodiment, this bid immediately module 16 can also according to advertiser set the advertising budget, the advertisement duration
And the advertisement scheduling, every thousand displaying costs (Cost Per Mile, CPM) of the advertisement are calculated, and be shown in the field of bidding
On 634.Thereby, advertiser can determine whether to launch the advertisement in the release position again, or whether thinking budget is sufficient again
It is enough.Also, when advertiser triggers " launching immediately " button on the setting field 63, it is wide to represent that advertiser's determination launches this
Accuse, therefore the module 16 of bidding immediately carries out the action of bidding of the release position according to the advertising budget immediately.
By the present invention, advertiser only needs to input or select required (in general, the search pass of search keyword 53
Key word 53 is related to advertiser's this that to be launched advertisement), the advertisement launching platform, which can be directly found, to be adapted to launch the advertisement
Appropriate picture in video and video.Meanwhile the advertisement launching platform also Direct Analysis and can provide the potential of those pictures
The ratio of age and sex ratio of spectators, to assist advertiser to decide whether to carry out the dispensing of advertisement, it is fairly easy to use.
The above-mentioned system 1 when those pictures are found, the search keyword 53 for mainly assigning advertiser and those
The label in multiple videos in video website 2 is compared, and therefore, those signified videos in the present invention, need to pass through advance
Analysis, identification and mark.
Refering to Fig. 7, for the video analysis flow chart of the first specific embodiment of the present invention.Realize the system of the present invention
1, then the system 1 need to first be connected to the respectively video website 2 (step S10), and all videos in the respectively video website 2 are entered
Row analysis (step S12).Specifically, the system 1 is mainly analyzed those videos with video identification means, to pick out
The respectively subject matter of each classification in the video, and the label (step S14) is marked to those subject matters respectively.
Specifically, the system 1 is mainly to recognize the title (such as automobile, mobile phone or kitchen) and classification of those subject matters
(such as object classification or scene type), and appearance position of those subject matters in the respectively video, time of occurrence, when continuing
The information such as long and picture accounting, and be recorded in the label, so that the system 1 is subsequently searched according to the search keyword 53
Seek.
After step S14, the system 1 further determines whether that all videos have all recognized completion (step S16), and in
Identification repeats step S12 to step S14 before completing, and the subject matter that can be identified in all videos is all marked into one
Individual label, thereby improve the search accuracy rate of the system 1.
Continue referring to Fig. 8, the advertisement putting flow chart of the first specific embodiment for the present invention.It is of the invention further open
A kind of visualization advertisement placement method (hereinafter simply referred to as this method), this method mainly applies to the system as shown in Figure 1
1。
First, the system 1 receives the advertisement terminal 3 in the (step of search keyword 53 inputted on the advertisement launching platform
Rapid S20), and enter line search according to the search keyword 53, to obtain the multiple pictures for thering is a subject matter to occur in multiple videos
The corresponding label being marked to the subject matter in face (step S22), wherein the search keyword 53.More specifically, the search is closed
Key word 53 is identical with the title of the label of the subject matter.
Then the system 1 is analyzed the plurality of picture in those videos respectively according to previously described condition, with
Multiple specific pictures with advertisement value are therefrom filtered out, and respectively by the plurality of specific picture as multiple release positions (step
Rapid S24).In the present embodiment, the quantity of the plurality of release position is less than the quantity of the plurality of picture, and is preferably no more than 10,
But it is not limited.
After step S24, the system 1 receives a release position (step in the advertisement terminal 3 one specific video of selection
S26), and in showing the picture (step S28) corresponding to the selected release position on the advertisement launching platform.Specifically,
The system 1 is that the picture being shown in the picture on the advertisement putting page 6 of the advertisement launching platform shows field 61.Connect
, the system 1 receives the advertisement terminal 3 and uploads the advertisement (step S30) that be invested in the release position, while receives the advertisement
Related setting (step S32).In the present embodiment, the related setting of the advertisement includes setting an advertising budget of the advertisement, one
Advertisement duration and an advertisement scheduling, but be not limited.
It is noted that after the advertisement terminal 3 uploads the advertisement, the system 1 directly can be shown in step S28
Picture on directly display the advertisement being uploaded, thereby make advertiser be immediately seen the advertisement in the release position be played sample
Looks.Specifically, the system 1 is the advertising display domain 611 being shown in the advertisement on picture display field 61.
After step S32, the system 1 also receives an audient condition of the advertisement terminal 3 to a target audience of the advertisement
Setting (step S34), specifically setting age and the sex of the target audience, but be not limited.Then, the system 1
Judge whether advertiser sets completion (step S36), and step S26 is repeated to step S34 before setting is completed
(upload different advertisements for example, advertiser can be directed to same release position and set different audient's conditions).
After step S36, the system 1 can also be further in showing the selected release position on the advertisement launching platform
One potential spectators, such as the ratio of age and sex ratio of the potential spectators of the video, adjust for advertiser's reference and according to this
Audient's condition.It is preferred that the potential spectators, which are the systems 1, is directed to those video websites 2 and the statistics of the data management platform 4
Result obtained by after data progress calculated crosswise.Also, after step S36, the system 1 can also be further in the advertisement putting
Show that the system 1 calculates every the thousand of the advertisement of gained according to the advertising budget, the advertisement duration and the advertisement scheduling on platform
Secondary displaying cost (CPM), so that advertiser is determined the last confirmation before launching.
Finally, the system 1 is subjected to the triggering of the advertisement terminal 3 to determine to launch the advertisement, and according to the advertising budget
Carry out bidding (step S38) for the selected release position.Also, the system 1 can be when advertiser bids and won, by the advertisement
It is associated (step S40) with the selected release position.Consequently, it is possible to when user is regarded in watching this in those video websites 2
During frequency, it would be possible to see the advertisement that advertiser is invested on the release position of the video.
In order to watched in user in those video websites 2 video when judge whether to need to play the advertisement, and then avoid
Advertiser wastes meaningless advertising expenditure, and the present invention further discloses a kind of advertisement broadcast method, advertisement broadcast method master
Apply to the system 1 as shown in Figure 1.
Refering to Fig. 9, for the advertisement playing flow figure of the first specific embodiment of the present invention.Specifically, the advertisement broadcasting side
Method receives logining (step S50) for a user prior to any video website 2.Logining herein refers to that user operates a user
Terminal, open the browser in the user terminal and enter the video website 2, rather than the video is logined with actual account number cipher
Website 2 is limited.
Then, the system 1 according to the user an ID to the data management platform 4 obtain the user a user believe
Cease (step S52).Specifically, the ID refers to a browser ID of the browser used in the user, but not with this
It is limited.By browser ID, the system 1 can ask the user is past to browse record to the data management platform 4, or
Directly ask the data management platform 4 user profile such as identity, interest and custom of the user of gained by analysis.
Then, the video website 2 receives request of the user for the video and plays the video (step S54), and
Judge whether the video plays to advertiser the release position (step 56) selected in foregoing step S26.If do not play
To the release position, then the video continues normal play.If the video playback, to the release position, the system 1 is according to from the data
Management platform 4 obtain the user profile judge the user whether be the advertisement being invested on the release position the target audience
(step S58), i.e. whether the user meets audient's condition that advertiser sets in foregoing step S34.
If the system 1 thinks that the user is not the target audience of the advertisement after judging, the video continues normal play
And the advertisement is not played in the release position.If the system 1 thinks that the user is the target audience of the advertisement after judging, this is
System 1 plays the advertisement (step S60) in the release position of the video.Wherein, the advertisement refers to advertiser in the foregoing step
The upload advertisement 7 that S30 is uploaded.
After step S60, the system 1 judges whether the video finishes (step S62), and complete in the video playback
Step S54 to step S62 is repeated before finishing, thereby, when the advertising rights of multiple release positions in the video are belonging respectively to
(this means, with different audient's conditions) during different advertiser, the system 1 can determine whether to respectively at the respectively release position
Advertisement corresponding to broadcasting is watched to the user.
By the present invention, advertiser can easily find has the video pictures of high correlation with the advertisement to be launched,
And audient's condition corresponding to the setting of the advertisement to being launched.Consequently, it is possible to it can avoid playing the advertisement to not interested
User watches, and then saves meaningless advertising expenditure.Meanwhile the present invention makes the content of advertisement and the picture of release position have height
Correlation so that user does not have lofty sense in viewing.Also, do not met when user is assert by the system 1 set by advertiser
Audient's condition when, will not also force to play the advertisement and give user's viewing, so can effectively lift user for the advertisement
Acceptance.
The foregoing is only the present invention preferred embodiments, it is non-thus i.e. limit to the present invention scope of patent protection, therefore
Such as with the equivalence changes carried out by present invention, similarly all it is contained in protection scope of the present invention.
Claims (20)
1. one kind visualization advertisement delivery system, it is characterised in that including：
One target homing module, search keyword according to one and enter line search, there are the more of subject matter appearance in a video to obtain
Individual picture, wherein the search keyword are to should the label that is marked of subject matter；
One release position analysis module, is analyzed the plurality of picture, to filter out multiple specific pictures with advertisement value
As release position, wherein the quantity of the plurality of release position is less than the quantity of the plurality of picture；
One advertisement setting module, one of the plurality of release position is selected, and upload an advertisement and set an advertising budget；
One picture playing module, show the picture corresponding to the selected release position；
One target audience's setting module, set audient's condition of a target audience of the advertisement；And
One is bidded module immediately, and bidding for the release position is carried out according to the advertising budget, and in bid win when by the advertisement with
The selected release position is associated.
2. visualization advertisement delivery system according to claim 1, it is characterised in that release position analysis module foundation should
The background music information of multiple pictures, background light atmosphere, leading role whether occur and the time of occurrence of the subject matter at least its
One of, respectively whether the picture is the specific picture with advertisement value for analysis.
3. visualization advertisement delivery system according to claim 2, it is characterised in that the quantity of the plurality of release position does not surpass
Cross 10.
4. visualization advertisement delivery system according to claim 1, it is characterised in that the target homing module is searched in one
One search field is provided on the page and a suggestion keyword option, the search field receive the input of the search keyword, this is built
View keyword option provides more set of keyword and receives selection with as the search keyword.
5. visualization advertisement delivery system according to claim 1, it is characterised in that the picture playing module, the dispensing
Point analysis module, the advertisement setting module and target audience's setting module on an advertisement putting page respectively at providing a picture
Show that field, a release position inventory field, advertisement setting field and a target audience set field, wherein the picture display field
Position shows the picture corresponding to the selected release position, and the release position inventory field shows the plurality of dispensing in the video
Point, advertisement setting field receive the upload and the setting of the advertising budget of the advertisement, and the audient sets field and receives the audient
The setting of condition.
6. visualization advertisement delivery system according to claim 5, it is characterised in that the picture playing module is in the picture
An advertising display domain is provided with display field, the advertising display domain, which is shown, to be launched to the advertisement of the release position.
7. visualization advertisement delivery system according to claim 5, it is characterised in that the advertisement be static image advertisement or
Dynamic video advertisement, and the advertisement setting module also sets an advertisement duration of the advertisement.
8. visualization advertisement delivery system according to claim 7, it is characterised in that the advertisement setting module also sets this
One advertisement scheduling of advertisement, and the module of bidding immediately calculates according to the advertising budget, the advertisement duration and the advertisement scheduling
And show every thousand displaying costs of the advertisement.
9. visualization advertisement delivery system according to claim 5, it is characterised in that audient's condition comprises at least the mesh
Mark age and the sex of audient.
10. visualization advertisement delivery system according to claim 5, it is characterised in that also including an audience analysis module,
Analyze a potential spectators of the selected release position, and the audience analysis module in provided on the advertisement putting page one by
Crowd's analysis field, show the ratio of age and sex ratio of the potential spectators.
11. visualization advertisement delivery system according to claim 5, it is characterised in that the label record subject matter
There is position, time of occurrence, duration and picture accounting at least in the video in title and classification, and the subject matter
One of them, the search keyword to should subject matter title, and the classification of the subject matter comprise at least object classification and
Scene type.
12. a kind of visualization advertisement placement method for applying to visualization advertisement delivery system as claimed in claim 1, it is special
Sign is, comprises the following steps：
A) line search is entered according to the search keyword, to obtain the plurality of picture for thering is the subject matter to occur in the video, wherein
The search keyword is to should the label that is marked of subject matter；
B) the plurality of picture is analyzed, to filter out multiple specific pictures with advertisement value as the plurality of release position；
C) one of the plurality of release position is selected, and shows the picture corresponding to the selected release position；
D) upload the advertisement and set the advertising budget；
E) audient's condition of the target audience of the advertisement is set；And
F) carry out bidding for the release position according to the advertising budget, and in bid win when by the advertisement and the selected dispensing
Point is associated.
13. visualization advertisement placement method according to claim 12, it is characterised in that step b is according to the plurality of
The background music information of picture, background light atmosphere, leading role whether occur and the time of occurrence of the subject matter at least within it
One, respectively whether the picture is the specific picture with advertisement value for analysis.
14. visualization advertisement placement method according to claim 12, it is characterised in that step c is to be chosen this
Release position corresponding to picture be shown in a picture on an advertisement putting page and show field, and after step d also
Including a step d1：The advertisement of upload is shown in the advertising display domain on picture display field.
15. visualization advertisement placement method according to claim 12, it is characterised in that step e is to set the advertisement
The target audience age and sex.
16. visualization advertisement placement method according to claim 12, it is characterised in that step d also includes setting should
One advertisement duration of advertisement and an advertisement scheduling, and also include a step f01 before step f：According to the advertising budget, it is somebody's turn to do
Every thousand displaying costs of the advertisement are calculated and be shown in advertisement duration and the advertisement scheduling.
17. visualization advertisement placement method according to claim 12, it is characterised in that also include before step f
One step f02：Show the ratio of age and sex ratio of a potential spectators of the release position.
18. visualization advertisement placement method according to claim 12, it is characterised in that the label record subject matter
There is position, time of occurrence, duration and picture accounting at least in the video in title and classification, and the subject matter
One of them, the search keyword to should subject matter title, and the classification of the subject matter comprise at least object classification and
Scene type.
19. a kind of advertisement broadcast method for applying to visualization advertisement delivery system as claimed in claim 1, its feature exist
In, including：
A) logining for a user is received in a video website；
B) ID according to the user obtains a user profile in a data management platform；
C) request of the user for the video is received；
D) when the release position in the video is played, according to the user profile judge the user whether be the advertisement the target
Audient；
E) advertisement is not played in the release position when user is not the target audience of the advertisement；
F) advertisement is played in the release position when user is the target audience of the advertisement；And
G) step d is repeated before the video playback finishes to step f.
20. advertisement broadcast method according to claim 19, it is characterised in that the ID is what a user terminal used
The ID of one browser.
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| CN201610835494.4A CN107846615A (en) | 2016-09-20 | 2016-09-20 | Visualize advertisement delivery system, put-on method and advertisement broadcast method |
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| CN201610835494.4A CN107846615A (en) | 2016-09-20 | 2016-09-20 | Visualize advertisement delivery system, put-on method and advertisement broadcast method |
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ID=61657383
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| CN111177545A (en) * | 2019-12-24 | 2020-05-19 | 百度国际科技（深圳）有限公司 | Advertisement putting method, platform, electronic device and storage medium |
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