CN108965947A - A kind of advertisement screen advertisement broadcast method, system and equipment - Google Patents
A kind of advertisement screen advertisement broadcast method, system and equipment Download PDFInfo
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- CN108965947A CN108965947A CN201810806414.1A CN201810806414A CN108965947A CN 108965947 A CN108965947 A CN 108965947A CN 201810806414 A CN201810806414 A CN 201810806414A CN 108965947 A CN108965947 A CN 108965947A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides a kind of advertisement screen advertisement broadcast method, system and equipment, as advertisement playing duration T < active user duration ratio R [i] of the duration Had [i] that the duration Need [i] for the advertisement duration Had [i] that the condition that meets (1) user has played < need to play and (2) active user have played/total, next advertisement (finish and be recorded in the duration played) of corresponding user is played；Otherwise judge next user.Screen end of the present invention is using wheel broadcast mode, it is ensured that each waiting user advertising plays the time scale infinite approach that shared time scale is possessed with each user in a long time；And when actual play, the order of the broadcasting advertisement of each waiting user is uncertain, but is determined according to the current ratio that played advertisement, the effective guarantee reasonability of each user advertising play time section.
Description
Technical field
The present invention relates to the field of advertisement spotting of advertisement screen, and in particular to a kind of advertisement screen advertisement broadcast method is
System and equipment.
Background technique
Currently, advertisement screen is arranged in many places such as market, office building, cell, to launch advertisement.That is launched is wide
It accuses and may be from the users of multiple advertisement screens, such as the advertisement of the screen owner, the advertisement of screen backstage operator.The screen owner
Its certain play time can also be resell to other users, and current advertisement broadcast method cannot be guaranteed each user advertising
Reasonable broadcasting, cause to be discontented with to user.
Summary of the invention
To solve the above problems, the present invention provides a kind of advertisement broadcast method, system that can rationally play each user advertising
And equipment.
The technical scheme is that a kind of advertisement screen advertisement broadcast method, comprising the following steps:
N user is ranked up；
Judge whether the played advertisement total duration of i-th of user is less than the user and needs to play total duration, and the user is
Whether the ratio for playing the advertisement total duration shared same day played whole advertisement total durations is less than user's duration ratio；
If i-th of user, which played advertisement total duration, needs to play total duration less than the user, and the user is played wide
The ratio for accusing total duration played advertisement total duration of the shared same day is less than user's duration ratio, then one for playing the user is wide
It accuses, and records after the user played advertisement total duration and the same day played whole advertisement total durations, judged the 1st user
Play advertisement total duration；
If i-th of user played, advertisement total duration needs to play total duration greater than the user or the user is played wide
The ratio for accusing total duration played advertisement total duration of the shared same day is greater than user's duration ratio, then judges that the user's is next
The played advertisement total duration of user；
Wherein, i=1,2 ... n share n user.
Further, before above method step further include:
Store the advertisement played needed for each user；
It stores and plays total duration and duration ratio needed for each user.
Further, n user is ranked up and includes:
Total duration is played according to needed for each user, is sorted according to sequence from long to short to n user.
Further, after being ranked up n user, judge to go back before i-th of user played advertisement total duration
Include:
By the user's sequence arranged, the advertisement of each user is played.
The present invention also provides a kind of advertisement play systems for realizing above-mentioned method, comprising:
Sorting module: for being ranked up to n user；
Playing module: for playing the advertisement of each user；
First logging modle: it played advertisement total duration for recording each user；
Second logging modle: for recording the same day played whole advertisement total durations；
Judgment module: needing to play total duration for judging whether the played advertisement total duration of each user is less than the user,
And whether the ratio of played whole advertisement total durations of the played advertisement total duration of the user shared same day is less than user's duration
Ratio.
Further, further includes:
First memory module: the advertisement for broadcasting needed for storing each user；
Second memory module: it stores and plays total duration and duration ratio needed for each user.
Further,
Sorting module plays total duration according to needed for each user, sorts according to sequence from long to short to n user.
The present invention also provides a kind of advertisement playing devices for realizing above-mentioned method, comprising:
Advertisement screen: for playing each user advertising；
Backstage operating side: for sending instruction and advertisement need to be played to server；
Server: for playing advertisement according to above-mentioned method control advertisement screen according to instruction is received.
Advertisement screen advertisement broadcast method, system and equipment provided by the invention, screen end is using wheel broadcast mode, it is ensured that
Each waiting user advertising plays the time scale infinite approach that shared time scale is possessed with each user in long period；
And when actual play, the order of the broadcasting advertisement of each waiting user is uncertain, but according to the ratio of current played advertisement
It is determined, the effective guarantee reasonability of each user advertising play time section.
Detailed description of the invention
Fig. 1 is the present embodiment advertisement broadcast method flow diagram.
Specific embodiment
The present invention will be described in detail with reference to the accompanying drawing and by specific embodiment, and following embodiment is to the present invention
Explanation, and the invention is not limited to following implementation.
The advertisement of advertisement screen generally has multiple sources, advertisement, screen backstage such as media master (the screen owner) waiting
The advertisement of operator's waiting, media master again can sell its waiting time to other users, and such advertising source can have multiple
User, and the duration of each user institute waiting is different, how to guarantee that each user advertising play time section is more reasonable, the present embodiment
A kind of advertisement broadcast method, system and equipment are provided, play order according to advertisement playing duration ratio-dependent advertisement.
Such as the following table 1, if sharing n user, each user has multiple advertisements to need to play.
Table 1
User is ranked up first, can be specifically ranked up according to shared duration ratio, such as the following table 2.Shared time length ratio
Example plays total duration and accounts for the ratio that the same day whole advertisements play total duration on the day of referring to user.
Table 2
| Ua’ | Ub’ | Uc’ | Ud’ | Ue’ | U… | … | Un’ |
If each user's duration are as follows: T1:T2:T3:T ...: Tn, then each user's duration ratio are as follows:
T1/(T1+T2+T3+T..+Tn):T2/(T1+T2+T3+T..+Tn):T3/(T1+T2+T3+T..+Tn):…:T3/
(T1+T2+T3+T..+Tn)。
Each user's duration ratio is let R be, each user's duration ratio is abbreviated as: R1:R2:R3:R ...: Rn.
Before broadcasting starts, first state that the advertisement total duration Had [n] that each user has played, each user need to play wide
It accuses total duration Need [n], the same day has played the total duration Total of advertisement, and is ranked up to n user.Then according to
Family duration ratio carries out advertisement broadcasting.
Specifically, the advertisement broadcast method of the present embodiment the following steps are included:
S001: the advertisement played needed for each user is stored；
S002: it stores and plays total duration and duration ratio needed for each user.
Wherein in step S002, when whole advertisements broadcasting is total on the day of broadcasting total duration accounts on the day of duration ratio is finger user
Long ratio.
Played advertisement, total duration and duration ratio is stored in advance, so that subsequent judgement user advertising plays situation, determines
Playing sequence.
Then user is ranked up, so that follow-up play orderly carries out.Specifically include step:
S003: playing total duration according to needed for each user, sorts according to sequence from long to short to n user.
After sequencing sequence to user, before starting carousel, to avoid also setting up following steps except zero:
S004: by the user's sequence arranged, the advertisement of each user is played.
As shown in Figure 1, then process plays out in accordance with the following methods, until system closedown.
S101: judge whether the played advertisement total duration of i-th of user is less than the user and needs to play total duration, and the use
Whether the ratio that family played the advertisement total duration shared same day played whole advertisement total durations is less than user's duration ratio；
S102: if i-th of user, which played advertisement total duration, needs to play total duration less than the user, and the user has broadcast
The ratio for putting advertisement total duration played advertisement total duration of the shared same day is less than user's duration ratio, then plays the one of the user
A advertisement, and record after the user played advertisement total duration and the same day played whole advertisement total durations, judge the 1st user
Played advertisement total duration.
S103: if i-th of user played, advertisement total duration needs to play total duration greater than the user or the user has broadcast
The ratio for putting advertisement total duration played advertisement total duration of the shared same day is greater than user's duration ratio, then judges under the user
The played advertisement total duration of one user.
Wherein, the n of i=1,2,3 ... shares n user.
In addition, can first judge since sorted first user in step S101, then for ordering every
A user recycles, the duration Need for the advertisement duration Had [i] played as the condition that meets (1) user < need to play
Advertisement playing duration Total < active user's duration ratio of the duration Had [i] that [i] and (2) active user has played/total
When R [i], next advertisement (finish and be recorded in the duration played) of corresponding user is played.Otherwise judge next
A user, until being played to system closedown always in this way.
It should be noted that the gasket of user is played when the advertisement of user does not download on screen, when gasket does not have yet
When downloading on screen, play system screen protection.
The present embodiment also provides the play system for realizing above-mentioned advertisement broadcast method, comprises the following modules:
Sorting module: for being ranked up to n user；
Playing module: for playing the advertisement of each user；
First logging modle: it played advertisement total duration for recording each user；
Second logging modle: for recording the same day played whole advertisement total durations；
Judgment module: needing to play total duration for judging whether the played advertisement total duration of each user is less than the user,
And whether the ratio of played whole advertisement total durations of the played advertisement total duration of the user shared same day is less than user's duration
Ratio.
It is additionally provided with memory module, is specifically included:
First memory module: the advertisement for broadcasting needed for storing each user；
Second memory module: it stores and plays total duration and duration ratio needed for each user.
It should be noted that sorting module plays total duration according to needed for each user, according to sequence from long to short to n
User's sequence.
The present embodiment also provides the announcement playback equipment for realizing the above method, including advertisement screen, backstage operating side and service
Device.Backstage operating side is connect by server with advertisement screen.
Advertisement screen: for playing each user advertising.
Backstage operating side: for sending instruction and advertisement need to be played to server；
Server: for playing advertisement according to above-mentioned method control advertisement screen according to instruction is received.
Above-mentioned advertisement play system is configured on server, running background end can be PC machine or mobile phone.
The present embodiment screen end is using wheel broadcast mode, it is ensured that when each waiting user advertising plays shared in a long time
Between the time scale infinite approach that is possessed with each user of ratio；And when actual play, the broadcasting advertisement of each waiting user
Order it is uncertain, but be determined according to the ratio of current played advertisement, when effective guarantee each user advertising broadcasting
Between section reasonability.
Disclosed above is only the preferred embodiment of the present invention, but the present invention is not limited to this, any this field
What technical staff can think does not have creative variation, and without departing from the principles of the present invention made by several improvement and
Retouching, should all be within the scope of the present invention.
Claims (8)
1. a kind of advertisement screen advertisement broadcast method, which comprises the following steps:
N user is ranked up；
Judge whether the played advertisement total duration of i-th of user is less than the user and needs to play total duration, and the user is played
Whether the advertisement total duration shared same day ratio of played whole advertisement total durations is less than user's duration ratio；
If i-th of user, which played advertisement total duration, needs to play total duration less than the user, and the played advertisement of the user is total
The ratio that the duration shared same day played advertisement total duration is less than user's duration ratio, then plays the advertisement of the user,
And after recording the played advertisement total duration of the user and the same day played whole advertisement total durations, having broadcast for the 1st user is judged
Put advertisement total duration；
If i-th of user played, advertisement total duration needs to play total duration greater than the user or the played advertisement of the user is total
The ratio that the duration shared same day played advertisement total duration is greater than user's duration ratio, then judges next user of the user
Played advertisement total duration；
Wherein, the n of i=1,2,3 ... shares n user.
2. advertisement screen advertisement broadcast method according to claim 1, which is characterized in that before weighing 1 the method step
Further include:
Store the advertisement played needed for each user；
It stores and plays total duration and duration ratio needed for each user.
3. advertisement screen advertisement broadcast method according to claim 2, which is characterized in that be ranked up packet to n user
It includes:
Total duration is played according to needed for each user, is sorted according to sequence from long to short to n user.
4. advertisement screen advertisement broadcast method according to claim 2 or 3, which is characterized in that arranged to n user
After sequence, before judging that i-th of user played advertisement total duration further include:
By the user's sequence arranged, the advertisement of each user is played.
5. a kind of advertisement play system for realizing the described in any item methods of claim 1-4 characterized by comprising
Sorting module: for being ranked up to n user；
Playing module: for playing the advertisement of each user；
First logging modle: it played advertisement total duration for recording each user；
Second logging modle: for recording the same day played whole advertisement total durations；
Judgment module: need to play total duration for judging whether the played advertisement total duration of each user is less than the user, and should
Whether the ratio that user played the advertisement total duration shared same day played whole advertisement total durations is less than user's duration ratio.
6. advertisement play system according to claim 5, which is characterized in that further include:
First memory module: the advertisement for broadcasting needed for storing each user；
Second memory module: it stores and plays total duration and duration ratio needed for each user.
7. advertisement play system according to claim 6, which is characterized in that
Sorting module plays total duration according to needed for each user, sorts according to sequence from long to short to n user.
8. a kind of advertisement playing device for realizing the described in any item methods of claim 1-4 characterized by comprising
Advertisement screen: for playing each user advertising；
Backstage operating side: for sending instruction and advertisement need to be played to server；
Server: for being played according to the described in any item methods control advertisement screens of claim 1-4 wide according to instruction is received
It accuses.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810806414.1A CN108965947B (en) | 2018-07-20 | 2018-07-20 | Advertisement screen advertisement playing method, system and equipment |
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| CN201810806414.1A CN108965947B (en) | 2018-07-20 | 2018-07-20 | Advertisement screen advertisement playing method, system and equipment |
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| CN108965947A true CN108965947A (en) | 2018-12-07 |
| CN108965947B CN108965947B (en) | 2020-09-11 |
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| CN201810806414.1A Active CN108965947B (en) | 2018-07-20 | 2018-07-20 | Advertisement screen advertisement playing method, system and equipment |
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Cited By (2)
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| CN112423078A (en) * | 2020-10-28 | 2021-02-26 | 卡莱特（深圳）云科技有限公司 | Advertisement playing method and device applied to LED display screen |
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Denomination of invention: Advertisement screen advertisement playing method, system and equipment Effective date of registration: 20220112 Granted publication date: 20200911 Pledgee: Bank of Beijing Co.,Ltd. Jinan Branch Pledgor: SHANDONG CNNHO Co.,Ltd. Registration number: Y2022370000009 |
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Effective date of registration: 20230704 Granted publication date: 20200911 |