CN104811748B - Play control method, the apparatus and system of video clip - Google Patents

Play control method, the apparatus and system of video clip Download PDF

Info

Publication number
CN104811748B
CN104811748B CN201410032414.2A CN201410032414A CN104811748B CN 104811748 B CN104811748 B CN 104811748B CN 201410032414 A CN201410032414 A CN 201410032414A CN 104811748 B CN104811748 B CN 104811748B
Authority
CN
China
Prior art keywords
video
video clip
broadcast information
broadcasting
control
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201410032414.2A
Other languages
Chinese (zh)
Other versions
CN104811748A (en
Inventor
黄瑜
袁燊星
李星
戴佳瑶
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tencent Technology Beijing Co Ltd
Original Assignee
Tencent Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tencent Technology Beijing Co Ltd filed Critical Tencent Technology Beijing Co Ltd
Priority to CN201410032414.2A priority Critical patent/CN104811748B/en
Publication of CN104811748A publication Critical patent/CN104811748A/en
Application granted granted Critical
Publication of CN104811748B publication Critical patent/CN104811748B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Landscapes

  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a kind of control method playing video clip, apparatus and systems.Wherein, this method includes：The basic broadcast information and control broadcast information of video clip are obtained from video segment data library, wherein basic broadcast information includes：The dispersion reproduction time of video clip, control broadcast information include：The exclusive broadcasting period of video clip and/or broadcasting precedence information；The video clip for containing basic broadcast information and control broadcast information is loaded onto and is played in object；After triggering plays object, broadcasting video clip is controlled using basic broadcast information and control broadcast information, wherein the priority for controlling broadcast information is higher than the mode of basic broadcast information.By means of the invention it is possible to improve the purpose of the exposure rate of the video clip in the video object in a network.

Description

Play control method, the apparatus and system of video clip
Technical field
The present invention relates to computer internet fields, in particular to a kind of control method playing video clip, dress It sets and system.
Background technology
Currently, user can play the chained address of object on computer internet by triggering, to read the broadcasting The playing resource of object plays out.The broadcasting object can be a broadcasting video, can also be to be loaded with video clip Video is played, when video clip is one or more snippets advertisement, it is exactly one section of video for having intercutted advertisement to play video, is being created When the broadcasting video, broadcasting date and the impression of advertisement of the load in the broadcasting video can be set.For example, advertiser can With the specified impression for playing the broadcasting date and video platform broken for commercialsy in object（How many a CPM）, ad distribution platform Advertisement is played into video user, under normal circumstances, broadcast strategy can be that dispersion in 24 hours plays, i.e., 0 point to 23 advertisements Main advertisement is gradually delivered to broadcasting object, and after video user triggering plays object, advertisement can be according to preset dispersion Reproduction time plays in batches, until impression that video platform is specified consumes light.
Analysis said program it is found that the prior art to video clip using playing in batches, user is in viewing video During, since the frequency for receiving the video clip is relatively low so that the effect for launching the video clip is poor.
It is low for the method frequency for launching video clip in the video object in a network of above-mentioned the relevant technologies, lead to video The low problem of segment exposure rate, currently no effective solution has been proposed.
Invention content
An embodiment of the present invention provides a kind of control method playing video clip, apparatus and systems, at least to solve phase The method frequency for launching video clip in the video object in a network of pass technology is low, causes video clip exposure rate low, can not Meet the technical issues of improving user's concern.
One side according to the ... of the embodiment of the present invention provides a kind of control method playing video clip, this method packet It includes：The basic broadcast information and control broadcast information of video clip are obtained from video segment data library, wherein basic to play letter Breath includes：The dispersion reproduction time of video clip, control broadcast information include：It the exclusive broadcasting period of video clip and/or broadcasts Put precedence information；The video clip for containing basic broadcast information and control broadcast information is loaded onto and is played in object； After triggering plays object, broadcasting video clip is controlled using basic broadcast information and control broadcast information, wherein control is broadcast The priority for putting information is higher than basic broadcast information.
Another aspect according to the ... of the embodiment of the present invention additionally provides a kind of control device playing video clip, the device Including：Acquisition module, the basic broadcast information for obtaining video clip from video segment data library and control broadcast information, Wherein, basic broadcast information includes：The dispersion reproduction time of video clip, control broadcast information include：Video clip is monopolized It plays the period and/or plays precedence information；Load-on module, for that will contain basic broadcast information and control broadcast information Video clip, which is loaded onto, to be played in object；Control module uses basic broadcast information and control after playing object in triggering Broadcast information processed controls broadcasting video clip, wherein the priority for controlling broadcast information is higher than basic broadcast information.
In embodiments of the present invention, using basic broadcast information and the control for obtaining video clip from video segment data library Broadcast information processed, wherein basic broadcast information includes：The dispersion reproduction time of video clip, control broadcast information include：Video The exclusive broadcasting period of segment and/or broadcasting precedence information；Basic broadcast information will be contained and control regarding for broadcast information Frequency segment, which is loaded onto, to be played in object；After triggering plays object, controlled using basic broadcast information and control broadcast information Video clip is put in record and broadcast, wherein the priority for controlling broadcast information is higher than the mode of basic broadcast information, by video clip The basic broadcast information and control broadcast information for the video clip that prestores in database, and generating the broadcasting object finally played In the process, the above-mentioned basic broadcast information stored in video segment data library and control broadcast information are read, and by above- mentioned information Be loaded into play object in so that user triggering play object after, can use pre-set basic broadcast information and Broadcast information is controlled to control the broadcasting of video clip, simultaneously as the priority of control broadcast information plays letter higher than basic Breath, therefore, if detecting the exclusive broadcasting period for the video clip that control broadcast information defines and/or playing priority letter Breath then first controls the broadcasting of video clip according to the exclusive broadcasting period of video clip and/or broadcasting precedence information, i.e., will Video clip concentrates on a period and plays out, and/or, the broadcasting order of video clip is controlled according to precedence information, So that user can meet video clip with centrality or regular video clip of watching, this mode Putting person wish by concentrating exposure or preferential exposure video segment so that user watches play object during, pair plus The video clip of load make a profound impression or cause quickly owner pay close attention to demand, and then solve the relevant technologies The method frequency that video clip in the video object is launched in network is low, causes video clip exposure rate low, cannot be satisfied raising and uses The technical issues of family is paid close attention to has achieved the purpose that the exposure rate for improving the video clip in the video object in a network, to real Having showed can the high-frequency technique effect for watching video clip during user watches video.
Description of the drawings
Attached drawing described herein is used to provide further understanding of the present invention, and is constituted part of this application, this hair Bright illustrative embodiments and their description are not constituted improper limitations of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is the control system architecture schematic diagram of according to embodiments of the present invention one broadcasting video clip；
Fig. 2 is illustrated according to the detailed construction of the control system of the broadcasting video clip of embodiment illustrated in fig. 1 one of the present invention Figure；
Fig. 3 is the flow diagram of the control method of according to embodiments of the present invention two broadcasting video clip；
Fig. 4 is the input interface schematic diagram of control broadcast information according to the ... of the embodiment of the present invention；And
Fig. 5 is the controling device structure diagram of according to embodiments of the present invention three broadcasting video clip
Specific implementation mode
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase Mutually combination.The present invention will be described in detail below with reference to the accompanying drawings and embodiments.
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people The every other embodiment that member is obtained without making creative work should all belong to the model that the present invention protects It encloses.
It should be noted that term " first " in description and claims of this specification and above-mentioned attached drawing, " Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way Data can be interchanged in the appropriate case, so as to the embodiment of the present invention described herein can in addition to illustrating herein or Sequence other than those of description is implemented.In addition, term " comprising " and " having " and their any deformation, it is intended that cover It includes to be not necessarily limited to for example, containing the process of series of steps or unit, method, system, product or equipment to cover non-exclusive Those of clearly list step or unit, but may include not listing clearly or for these processes, method, product Or the other steps or unit that equipment is intrinsic.
Embodiment 1
Before the further details of description present embodiments, it will be described with reference to Figure 1 and can be used for realizing this Shen The suitable counting system structure of one of principle please.In the following description, unless otherwise specified, will refer to by one or The symbolic indication of action and operation that multiple computers execute describes present embodiments.As such, it will be understood that sometimes Be referred to as computer execution this kind of action and operation include computer processing unit to indicating data with structured form The manipulation of electric signal.It is safeguarded on this manipulation transforms data or position in the storage system of computer, this is with this The mode that the technical staff in field understands reconfigures or changes the operation of computer.Safeguard that the data structure of data is that have The physical location of the memory of particular community defined in the format of data.However, although this Shen described in above-mentioned context Please, but it does not mean restrictive, as understood by those skilled in the art, action described below and operation Various aspects can also be realized with hardware.
In its most basic configuration, Fig. 1 is the control system knot of according to embodiments of the present invention one broadcasting video clip Structure schematic diagram.For purposes of illustration, the architecture painted is only an example of proper environment, is not made to the application Any limitation is proposed with range or function.Also the computing system should not be construed to any component shown in FIG. 1 or combinations thereof With any dependence or demand.
As shown in Figure 1, the system may include：One video information terminal 11, a video server device 13 and a video are broadcast Put server 15.
Wherein, video information terminal 11, for preserving video segment data library, video segment data library includes：Piece of video The basic broadcast information and control broadcast information of section, wherein basic broadcast information includes：The dispersion reproduction time of video clip, Controlling broadcast information includes：The exclusive broadcasting period of video clip and/or broadcasting precedence information；Video server 13, with regarding Frequency information terminal 11 establishes correspondence, the basic broadcast information for obtaining video clip and control broadcast information, and will packet The video clip for having contained basic broadcast information and control broadcast information is loaded onto in broadcasting object；Video playing server 15, with Video server 13 establishes correspondence, and after playing object in triggering, letter is played using basic broadcast information and control It ceases to control broadcasting video clip, wherein the priority for controlling broadcast information is higher than basic broadcast information.
In the above embodiments of the present application, prestore video clip in the video segment data library on video information terminal 11 Basic broadcast information and control broadcast information, by video server 13 during generating the broadcasting object finally played, The above-mentioned basic broadcast information stored in video information terminal 11 and control broadcast information are read, and above- mentioned information is loaded into and is broadcast It is rivals in a contest as in so that user can use pre-set after triggering broadcasting object using video playing server 15 Basic broadcast information controls the broadcasting of video clip with control broadcast information, simultaneously as the priority of control broadcast information Higher than basic broadcast information, therefore, if detect exclusive broadcasting period of video clip that control broadcast information defines and/or Precedence information is played, then first controls piece of video according to the exclusive broadcasting period of video clip and/or broadcasting precedence information Video clip is concentrated on a period and played out by the broadcasting of section, and/or, control piece of video according to precedence information The broadcasting order of section, so that user can be with centrality or regular video clip of watching, this mode can Putting person to meet video clip wishes by concentrating exposure or preferential exposure video segment so that user, which watches, plays object During, make a profound impression to the video clip of load or cause quickly owner pay close attention to demand.To this Shen Please said program solve the relevant technologies in a network launch the video object in video clip method frequency it is low, lead to video Segment exposure rate is low, cannot be satisfied the technical issues of improving user's attention rate, has reached and has improved in the video object in a network The purpose of the exposure rate of video clip, can high-frequency viewing piece of video during user watches video to realize Section, improves the technique effect that user pays close attention to the video clip.
Specifically, for playing object and be one section of video, one section of advertisement video segment is intercutted in the precalculated position of video, Video is watched in the process to the impression of advertisement video segment in order to improve user, can utilize above-described embodiment, it is wide by controlling Video clip is accused to concentrate broadcasting in a period and/or according to order is played advertisement is broadcast always in an advertisement position It puts.As a result, present solution provides it is a kind of concentrate exposure video ads dispensing scheme, realize in a short time by advertisement simultaneously It is exposed to multitude of video user, meets and the short time is needed to concentrate the customer demand largely exposed.This scheme is to improving advertisement position CPM（The exposure expense of video, such as indicate that advertisement video segment often plays thousand exposure expenses）Inventory's utilization rate.
Herein it should be noted that the priority for controlling broadcast information in the above embodiments of the present application is believed higher than basic play Breath, it is therefore, preferential to be come using control broadcast information if detecting that the video clip that needs play has control broadcast information Video clip is played, specifically, in the pre-set exclusive broadcasting period（For example, when reaching some set time, will follow Ring plays current video segment, stops when reaching the exclusive finish time for playing the period）And/or it plays precedence information and determines The broadcasting order of justice（It, can be every time by current video segment first such as in the case where multiple video clips sort and play A broadcasting）Lower broadcasting video clip, and played except the period exclusive, or do not detect that there is video clip control to play letter When breath, then above-mentioned video clip is played to control using basic broadcast information, you can be controlled according to scattered reproduction time Play video playing segment.
Preferably, it in the above embodiments of the present application, is executed in video playing server 15 and uses basic broadcast information and control Broadcast information processed is may include a kind of following embodiment during controlling and playing video clip：
Video playing server 15 reads the current time of system, if current time is played exclusive within the period, It controls video clip and plays loop play in the period exclusive, if current time is played exclusive except the period, control regards Frequency segment is played out according to dispersion reproduction time.
Specifically, said program realizes, video clip loop play in a regular time section is controlled, this is fixed Period be an exclusive reproduction time, i.e., current video clip is only played within this period, formed centralization It bombs and plays, improve to video clip to the impression of viewer.
It is illustrated by taking the advertisement video segment intercutted in Tencent's video as an example below, client A was needed October 1 in 2013 Number to October 7, daily 19:50-20:00 launches the bomber that the advertisement video segment in video carries out 7 days by a definite date, because This, system can set the exclusive broadcasting period controlled in broadcast information to：On October 7,1 day to 2014 October in 2013 19:50-20:00 period, at this point, when Tencent's video is triggered broadcasting, if reproduction time is in the exclusive of above-mentioned setting It plays in the period, then the advertisement video segment that client's A loads may be implemented concentrates the advertisement video for playing client A in the period Segment, in addition, if user selects multiple advertisement positions of the same page or the multi-screen of the same advertisement position, in these advertisements The advertisement video segment for playing client A can be all concentrated on position and screen.Herein it should be noted that above-mentioned setting exclusive broadcasting In period, system controls the broadcasting of video clip according to basic broadcast information.
It is executed in video playing server 15 and controls broadcasting piece of video using basic broadcast information and control broadcast information May include another following embodiment during section：
If video playing server 15 detects the broadcasting precedence information of video clip, believe according to priority is played Breath plays video clip and controls video clip according to dispersion if not detecting the broadcasting precedence information of video clip Reproduction time plays out, wherein plays the broadcasting order that precedence information is video clip in the given time.
Specifically, the scheme of above-mentioned offer can also be realized, the broadcasting order of video clip is controlled, a kind of mode is to combine Predetermined reproduction time is broadcast that is, after predetermined reproduction time internal trigger plays object all in accordance with the broadcasting order of video clip Video clip is put, can preferably set the video clip to playing out as first segment every time.
It is illustrated by taking the advertisement video segment intercutted in Tencent's video as an example below, client B was needed in November, 2013 No. 11 play out a current video clip as the first patch, and therefore, system can will control in broadcast information Precedence information is played to be set as：The broadcasting precedence information on November 11st, 2013 is highest priority, at this point, being regarded in Tencent Frequency be triggered broadcasting when, if reproduction time was in the period 11 day November in 2013 of above-mentioned setting, may be implemented at this In period, first advertisement video in all advertisement video segments that the same day all users for accessing broadcasting object watch Segment is the advertisement video segment that client B is launched.Herein it should be noted that within the period of above-mentioned setting, system according to The broadcasting of basic broadcast information control video clip.
Preferably, video information terminal 11 realize obtain video clip basic broadcast information and control broadcast information it Before, video information terminal 11 is additionally operable to preserve pre-set basic broadcast information to reservations database, is read from tentation data Basic broadcast information is taken, and after getting the corresponding video clip of basic broadcast information, basic broadcast information will be contained Video clip preserve to video segment data library；Preconfigured control broadcast information is preserved to video segment data library, Wherein, video segment data library preserves the corresponding basic broadcast information of video clip and control broadcast information.
Specifically, general parameter when the basic broadcast information in said program is the broadcasting of pre-set video clip, By taking video clip is in the advertisement video loaded in playing object as an example, which may include：Video clip Play the information such as date, reproduction time section, broadcasting frequency.The control broadcast information of above-mentioned configuration may include：Video clip Whether resource ID launches the date, exclusive reproduction time section, breaks, plays precedence information（That is publicity orders grade）Etc. information Database is written.
Specifically, excellent when the control broadcast information in the embodiment above can be the broadcasting of pre-set video clip First control parameter, by taking video clip is in the advertisement video loaded in playing object as an example, system works as forward sight firstly the need of assessment Can the storage of frequency segment meet advertiser in the exclusive broadcasting time played in the period, i.e., video clip is in exclusive reproduction time Broadcasting time in section can not be more than storage of the video clip in order database, then be done under waiting by advertising media It is single, waiting number is generated, that is, the broadcasting content of the video clip is called to combine control broadcast information as the object launched.After placing an order Video operation personnel according to waiting number, playing resource, launch date and time section, whether stop the information such as single, regarded to configure advertisement Exclusive broadcasting period of frequency segment and/or precedence information is played, advertisement video segment is launched after configure-ack.Configuration process packet It includes：Obtain needing the advertisement video segment played out using control broadcast information according to waiting number inquiry first, it then can be with Carry out the exclusive broadcasting period of input video segment using interface as shown in Figure 4 and/or play precedence information, and will be above-mentioned wide Video clip and its control information preservation are accused to video segment data library.
Preferably, as shown in Fig. 2, the video server 13 in the above embodiments of the present application may include：One video transfer Terminal 21 and a video generate server 23.
Wherein, video transit terminal 21 reads piece of video for accessing video segment data library according to the first access frequency The corresponding basic broadcast information of section and control broadcast information；Video generates server 23, is used for basic broadcast information and control Broadcast information is converted into XML format, obtains the video information of video clip, and the video information of video clip is loaded into broadcasting The predetermined play position of object.
Specifically, the first access frequency in above-described embodiment can access video segment data as unit of minute Library.
Herein it should be further noted that due to preserving in the video segment data library in the above embodiments of the present application Control broadcast information and/or basic broadcast information can be updated with the variation of user demand.Due to newer frequency and time It can not predict, therefore, after generating and being loaded with the broadcasting object of video clip, due to generating video clip and the video object Process is a longer and relative complex process, therefore, it is impossible to frequently be updated the video information of video clip.Example Such as, it after needing to have updated basic broadcast information and control broadcast information according to user, needs to launch on Current ad position Advertisement broadcast state can relatively after, can improve to improve update efficiency and generate the frequency of video, but this invisible increasing The big burden of system, the system of be easy to causeing can not load and collapse.
Therefore, can be on the basis of the scheme that the video transit terminal 21 of the above embodiments of the present application provides, Ke Yitong It crosses and provides an independent control system to directly control video clip control information in the video object generated.I.e. as schemed Shown in 2, the system in the above embodiments of the present application can also include：One real-time control terminal 25.
The real-time control terminal 25, is connected between video information terminal 11 and video playing server 15, for according to Second access frequency accesses video segment data library, reads the corresponding basic broadcast information of video clip and control broadcast information, Wherein, the second access frequency is higher than the first access frequency, and the corresponding basic broadcasting of video clip in video segment data library Information and control broadcast information are real-time updates.
Specifically, the second access frequency herein can access video segment data library in seconds, for example, with reality When control terminal 25 video segment data library is read with every 20 seconds frequencies, to which the updated control read be believed simultaneously Cease to control the video clip played in video, i.e. real-time control terminal 25 controls video clip in seconds, below more than It states and is described in detail for renewal frequency.
First, real-time control terminal 25 can be chosen from video segment data library with every 20 seconds frequency real-time controls and be worked as Time configuration in its effective video fragment resource ID and basic broadcast information and control broadcast information.
Then, if detecting that order configured with control broadcast information, i.e., carries out video clip at bomber advertisement type Reason, then if present system time falls the exclusive reproduction time in controlling broadcast information（That is bomber reproduction time）Except, It then sets the order of current video segment to blacklist state, the piece of video in order can be controlled according to basic broadcast information The broadcast state of section；If to the exclusive reproduction time in control broadcast information（That is bomber reproduction time）, then it is arranged and works as The order grade of preceding video clip is the first priority, and it is 100% to play probability, that is, starts and follow the video clip of current order Ring plays out, it is preferable that can determine to be arranged in exclusive reproduction time section according to " whether needing to break " in allocation list Inside whether break.Herein, the video playing server 15 of download service is indexed for video ads can determine the advertisement played The order and material of video clip.
Preferably, in the above embodiments of the present application, basic broadcast information further includes：The video length of a film of video clip, wherein Video segment data library is accessed according to the second access frequency being executed by above-mentioned real-time control terminal 25, reads video clip pair After the basic broadcast information and control broadcast information answered, it can be sent out by real-time computing device to control real-time control terminal 25 Go out to control broadcast information.
Real-time computing device can obtain the preset broadcasting total degree of video clip and history broadcasting time, wherein history Broadcasting time is the broadcasting time for the video clip that adds up after each triggering plays object, and is broadcast video clip is preset It puts total degree and history broadcasting time asks poor, the remaining broadcasting time of video clip is obtained, then according to the video of video clip Length of a film come determine triggering play object after, the estimated broadcasting time of video clip, wherein if it is expected that broadcasting time be less than In the case of remaining broadcasting time, triggering real-time control terminal 25 controls update broadcast information, and is broadcast substantially into using It puts information and controls broadcast information to control the step of playing video clip, if being more than remaining broadcasting time in estimated broadcasting time In the case of number, video clip is played out according to remaining broadcasting time.
It follows that above system embodiment provided by the present application provide one kind can will be wide by media-planning system It is scheduled using basic broadcast information and control broadcast information write-in video segment data library to accuse position, wherein control plays letter can To be the configuration information of the patch of bomber/first, video segment data library is the database table arranged with data relay station DS. Jettison system by after the video clip of dispensing corresponding order write-in video segment data library, DS servers can timing from regarding The order resource and configuration data of video clip are read in frequency fragment data library（Letter is played including basic broadcast information and control Breath）It is assembled into video server of the order played data to the broadcasting object for generating advertisement video of XML format, and is being divided Issue video playing server（Including indexing download server）.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know It knows, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention It is necessary.
Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation The method of example can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but it is very much In the case of the former be more preferably embodiment.Based on this understanding, technical scheme of the present invention is substantially in other words to existing The part that technology contributes can be expressed in the form of software products, which is stored in a storage Medium（Such as ROM/RAM, magnetic disc, CD）In, including some instructions use is so that a station terminal equipment（It can be mobile phone, calculate Machine, server or network equipment etc.）The method for executing each embodiment of the present invention.
Embodiment 2
According to embodiments of the present invention, a kind of embodiment of the method for implementing above system embodiment is additionally provided, is needed Illustrate, step shown in the flowchart of the accompanying drawings can be in the computer system of such as a group of computer-executable instructions It executes, although also, logical order is shown in flow charts, and it in some cases, can be with suitable different from herein Sequence executes shown or described step.
Fig. 3 is the flow diagram of the control method of according to embodiments of the present invention two broadcasting video clip.
As shown in figure 3, the control method of the broadcasting video clip may include steps of：
Step S30 from video segment data library can obtain video by the video information terminal 11 in Fig. 1 to realize The basic broadcast information of segment and control broadcast information, wherein basic broadcast information includes：When the dispersion of video clip plays Between, control broadcast information includes：The exclusive broadcasting period of video clip and/or broadcasting precedence information.
Step S32, can will contain basic broadcast information by the video server 13 in Fig. 1 and control plays letter The video clip of breath, which is loaded onto, to be played in object.
Step S34 can be realized using the video playing server 15 in Fig. 1, after triggering plays object, be used Basic broadcast information controls broadcasting video clip with control broadcast information, wherein the priority for controlling broadcast information is higher than base This broadcast information.
In the application above method embodiment, the basic broadcast information for the video clip that prestores in video segment data library and Broadcast information is controlled, and during generating the broadcasting object finally played, is stored in reading video segment data library upper Basic broadcast information and control broadcast information are stated, and above- mentioned information is loaded into and is played in object so that user plays in triggering After object, the broadcasting of video clip can be controlled using pre-set basic broadcast information and control broadcast information, together When, since the priority of control broadcast information is higher than basic broadcast information, if detecting what control broadcast information defined Exclusive broadcasting period of video clip and/or play precedence information, then first according to the exclusive broadcasting period of video clip and/or It playing precedence information and controls the broadcasting of video clip, i.e., video clip is concentrated on period plays out, and/ Or, the broadcasting order of video clip is controlled according to precedence information, so that user can be with centrality or regular Watch video clip, the putting person that this mode can meet video clip wishes by concentrating exposure or preferential exposure to regard Frequency segment so that during user watches broadcasting object, make a profound impression to the video clip of load or draw quickly Play the demand of owner's concern.It is regarded to which the application said program solves in the video objects of dispensing in a network of the relevant technologies The method frequency of frequency segment is low, causes video clip exposure rate low, cannot be satisfied the technical issues of improving user's concern, reaches The purpose for improving the exposure rate of the video clip in the video object in a network, to realize the process for watching video in user In can high-frequency viewing video clip, improve the technique effect that user pays close attention to the video clip.
Specifically, for playing object and be one section of video, one section of advertisement video segment is intercutted in the precalculated position of video, Video is watched in the process to the impression of advertisement video segment in order to improve user, can utilize above-described embodiment, it is wide by controlling Video clip is accused to concentrate broadcasting in a period and/or according to order is played advertisement is broadcast always in an advertisement position It puts.As a result, present solution provides it is a kind of concentrate exposure video ads dispensing scheme, realize in a short time by advertisement simultaneously It is exposed to multitude of video user, meets and the short time is needed to concentrate the customer demand largely exposed.This scheme is to improving advertisement position CPM（The exposure expense of video, such as indicate that advertisement video segment often plays thousand exposure expenses）Inventory's utilization rate.
Herein it should be noted that the priority for controlling broadcast information in the above embodiments of the present application is believed higher than basic play Breath, it is therefore, preferential to be come using control broadcast information if detecting that the video clip that needs play has control broadcast information Video clip is played, specifically, in the pre-set exclusive broadcasting period（For example, when reaching some set time, will follow Ring plays current video segment, stops when reaching the exclusive finish time for playing the period）And/or it plays precedence information and determines The broadcasting order of justice（It, can be every time by current video segment first such as in the case where multiple video clips sort and play A broadcasting）Lower broadcasting video clip, and played except the period exclusive, or do not detect that there is video clip control to play letter When breath, then above-mentioned video clip is played to control using basic broadcast information, you can be controlled according to scattered reproduction time Play video playing segment.
In the present embodiment two, in above-mentioned steps S34 implementation procedures, come using basic broadcast information and control broadcast information The step of control broadcasting video clip may include a kind of following embodiment：
Step S341 reads the current time of system, if current time is played exclusive within the period, controls video Segment plays loop play in the period exclusive, if current time is played exclusive except the period, controls video clip and presses It is played out according to dispersion reproduction time.
And/or in above-mentioned steps S34 implementation procedures, broadcast using basic broadcast information and control broadcast information to control The step of putting video clip may include following another embodiment：
Step S342 is played if detecting the broadcasting precedence information of video clip according to precedence information is played Video clip, if not detecting the broadcasting precedence information of video clip, when controlling video clip according to dispersion broadcasting Between play out, wherein play the broadcasting order that precedence information is video clip in the given time.
Specifically, the scheme provided in above-mentioned steps S341 realizes, control video clip is in a regular time section Interior loop play, the regular time section are an exclusive reproduction times, i.e., current video is only played within this period Segment, the bombing for forming centralization are played, are improved to video clip to the impression of viewer.
It is illustrated by taking the advertisement video segment intercutted in Tencent's video as an example below, client A was needed October 1 in 2013 Number to October 7, daily 19:50-20:00 launches the bomber that the advertisement video segment in video carries out 7 days by a definite date, because This, system can set the exclusive broadcasting period controlled in broadcast information to：On October 7,1 day to 2014 October in 2013 19:50-20:00 period, at this point, when Tencent's video is triggered broadcasting, if reproduction time is in the exclusive of above-mentioned setting It plays in the period, then the advertisement video segment that client's A loads may be implemented concentrates the advertisement video for playing client A in the period Segment, in addition, if user selects multiple advertisement positions of the same page or the multi-screen of the same advertisement position, in these advertisements The advertisement video segment for playing client A can be all concentrated on position and screen.
Herein it should be noted that within the exclusive broadcasting period of above-mentioned setting, system is controlled according to basic broadcast information The broadcasting of video clip.
Meanwhile specifically, the scheme provided in above-mentioned steps S341 can also be realized, the broadcasting for controlling video clip is secondary Sequence, a kind of mode is to combine predetermined reproduction time, i.e., after predetermined reproduction time internal trigger plays object, all in accordance with piece of video The broadcasting order of section plays video clip, can preferably set the video clip to being used as first segment to carry out every time It plays.
It is illustrated by taking the advertisement video segment intercutted in Tencent's video as an example below, client B was needed in November, 2013 No. 11 play out a current video clip as the first patch, and therefore, system can will control in broadcast information Precedence information is played to be set as：The broadcasting precedence information on November 11st, 2013 is highest priority, at this point, being regarded in Tencent Frequency be triggered broadcasting when, if reproduction time was in the period 11 day November in 2013 of above-mentioned setting, may be implemented at this In period, first advertisement video in all advertisement video segments that the same day all users for accessing broadcasting object watch Segment is the advertisement video segment that client B is launched.
Herein it should be noted that within the period of above-mentioned setting, system controls piece of video according to basic broadcast information The broadcasting of section.
Preferably, in the above embodiments of the present application, in basic broadcast information and the control for executing step S30 acquisition video clips Can also include that step is implemented as follows before broadcast information processed：
Step S301 preserves pre-set basic broadcast information to reservations database.
Specifically, general parameter when the basic broadcast information in the step is the broadcasting of pre-set video clip, with Video clip is for the advertisement video loaded in playing object, which may include：Video clip is broadcast Put the information such as date, reproduction time section, broadcasting frequency.
Step S302 reads basic broadcast information from tentation data, and is getting the corresponding video of basic broadcast information After segment, the video clip for containing basic broadcast information is preserved to video segment data library.
Step S303 preserves preconfigured control broadcast information to video segment data library, wherein piece of video hop count The corresponding basic broadcast information of video clip and control broadcast information are preserved according to library.The control broadcast information of above-mentioned configuration can wrap It includes：Whether the resource ID of video clip launches the date, exclusive reproduction time section, breaks, plays precedence information（I.e. advertisement is ordered Single grade）Etc. information be written database.
Specifically, the priority acccess control when control broadcast information in step S303 is the broadcasting of pre-set video clip Parameter, by taking video clip is in the advertisement video loaded in playing object as an example, system is firstly the need of assessment current video segment Storage can meet advertiser in the exclusive broadcasting time played in the period, i.e., video clip is in exclusive reproduction time section Broadcasting time can not be more than storage of the video clip in order database, then do waiting by advertising media and place an order, raw Issue in a row calls the broadcasting content of the video clip to combine control broadcast information as the object launched.Lower list rear video Operation personnel according to waiting number, playing resource, launch date and time section, whether stop the information such as single, to configure advertisement video piece The exclusive broadcasting period of section and/or precedence information is played, advertisement video segment is launched after configure-ack.Configuration process includes： The advertisement video segment for needing to play out using control broadcast information is obtained according to waiting number inquiry first, then can be used Exclusive broadcasting period of input video segment as shown in Figure 4 and/or precedence information is played, and by above-mentioned advertisement video segment And its information preservation is controlled to video segment data library.
Specifically, the exclusive broadcasting period can be determined by option date and selection period, precedence information is played It can be determined by priority setting.It can also choose to stop to set up automatically and set to determine what currently playing video clip stopped Condition can pre-set stop the predetermined amount reached when list automatically from the background.
In the present embodiment two, in above-mentioned steps S32 implementation procedures, basic broadcast information and control broadcast information will be contained Video clip be loaded onto play object in step may include that scheme is implemented as follows：
Step S321 accesses video segment data library according to the first access frequency, reads that video clip is corresponding to be broadcast substantially Put information and control broadcast information.Specifically, the first access frequency herein can access video clip as unit of minute Database.
Basic broadcast information and control broadcast information are converted into XML format, obtain the video of video clip by step S322 Information.
The video information of video clip is loaded into the predetermined play position for playing object by step S323.
Herein it should be noted that the control preserved in video segment data library in the above embodiments of the present application plays letter Breath and/or basic broadcast information can be updated with the variation of user demand.Since newer frequency and time can not be predicted, because This, after generation is loaded with the broadcasting object of video clip, the process due to generating video clip and the video object is one Longer and relative complex process, therefore, it is impossible to frequently be updated the video information of video clip.For example, according to User needs after having updated basic broadcast information and control broadcast information, and the advertisement that the needs on Current ad position are launched is broadcast The state of putting can relatively after, can improve to improve update efficiency and generate the frequency of video, but this invisible system that increases Burden, the system of be easy to causeing can not load and collapse.
It therefore, can be in the implementation process of the above embodiments of the present application, by an independent control system come directly Control video clip control information in the video object generated.Broadcast using basic broadcast information and control in step S34 Information is put to control before playing video clip, method can also include that step is implemented as follows：
Step S33 may be used in embodiment shown in Fig. 2, and one is connected to video information terminal 11 and video playing Independent real-time control terminal 25 between server 15 realizes that the real-time control terminal 25 can be according to the second access frequency Video segment data library is accessed, the corresponding basic broadcast information of video clip and control broadcast information are read, wherein second accesses Frequency is higher than the first access frequency, and the corresponding basic broadcast information of video clip in video segment data library and control play Information is real-time update.
Specifically, the second access frequency herein can access video segment data library in seconds, for example, with reality When control terminal 25 video segment data library is read with every 20 seconds frequencies, to which the updated control read be believed simultaneously Cease control play video in video clip for be described in detail.
First, real-time control terminal 25 can be chosen from video segment data library with every 20 seconds frequency real-time controls and be worked as Time configuration in its effective video fragment resource ID and basic broadcast information and control broadcast information.
Then, if detecting that order configured with control broadcast information, i.e., carries out video clip at bomber advertisement type Reason, then when present system time falls the exclusive reproduction time in controlling broadcast information（That is bomber reproduction time）Except, then It sets the order of current video segment to blacklist state, the video clip in order can be controlled according to basic broadcast information Broadcast state；If to the exclusive reproduction time in control broadcast information（That is bomber reproduction time）, then setting is current The order grade of video clip is the first priority, and it is 100% to play probability, that is, starts and recycle the video clip of current order It plays out, it is preferable that can determine to be arranged in exclusive reproduction time section according to " whether needing to break " in allocation list Whether break.Herein, the video playing server 15 of download service is indexed for video ads can determine that the advertisement played regards The order and material of frequency segment.
Preferably, in the above embodiments of the present application, basic broadcast information can also include：The video length of a film of video clip, Wherein, video segment data library is accessed according to the second access frequency in above-mentioned steps S33, reads that video clip is corresponding to be broadcast substantially After putting information and control broadcast information, method can also include executing following scheme：
Step S331 obtains the preset broadcasting total degree of video clip and history broadcasting time, wherein history broadcasting time After playing object in each triggering, the broadcasting time for the video clip that adds up.
The preset broadcasting total degree of video clip and history broadcasting time are asked poor, obtain video clip by step S332 Remaining broadcasting time.
Step S333, after determining that triggering plays object according to the video length of a film of video clip, video clip is expected Broadcasting time.
Step S334, if in the case where estimated broadcasting time is less than or equal to remaining broadcasting time, it is basic into using Broadcast information and control broadcast information are come the step of controlling broadcasting video clip.
Step S335, if in the case where estimated broadcasting time is more than remaining broadcasting time, video clip is according to residue Broadcasting time plays out.
Above-mentioned steps S331 realizes the broadcasting time that can control playing resource to step S335, avoids beyond user Demand additionally plays video clip.
It follows that above method embodiment provided by the present application provides one kind, by media-planning system by advertisement Position is scheduled to use basic broadcast information and control broadcast information write-in video segment data library, wherein control plays letter can be with It is the configuration information of the patch of bomber/first, video segment data library is the database table arranged with data relay station DS.It is throwing For place system by after the video clip of dispensing corresponding order write-in video segment data library, DS servers can be periodically from video The order resource and configuration data of video clip are read in fragment data library（Including basic broadcast information and control broadcast information） It is assembled into video server of the order played data to the broadcasting object for generating advertisement video of XML format, and is being distributed Give video playing server（Including indexing download server）.
Embodiment 3：
Fig. 5 is the controling device structure diagram of according to embodiments of the present invention three broadcasting video clip.
According to embodiments of the present invention, a kind of device for corresponding to implementation above method embodiment two is additionally provided, such as Shown in Fig. 5, which can apply on the server, run implementation of the angle of above-mentioned apparatus to the application from server below Process is described in detail.
The control device of the broadcasting video clip may include：One acquisition module 501, a load-on module 503 and one control Module 505.
Wherein, acquisition module 501, basic broadcast information and control for obtaining video clip from video segment data library Broadcast information processed, wherein basic broadcast information includes：The dispersion reproduction time of video clip, control broadcast information include：Video The exclusive broadcasting period of segment and/or broadcasting precedence information.
Load-on module 503 is broadcast for the video clip for containing basic broadcast information and control broadcast information to be loaded onto It is rivals in a contest as in.
Control module 505 is controlled after playing object in triggering using basic broadcast information and control broadcast information Video clip is put in record and broadcast, wherein the priority for controlling broadcast information is higher than basic broadcast information.
In the above embodiments of the present application, prestore video clip in the video segment data library in video segment data library Basic broadcast information and control broadcast information are read by acquisition module 501 during generating the broadcasting object finally played The above-mentioned basic broadcast information stored in video segment data library and control broadcast information are taken, and above- mentioned information is loaded into broadcasting In object so that user is executed using control module 505, after triggering plays object, can be used pre-set Basic broadcast information controls the broadcasting of video clip with control broadcast information, simultaneously as the priority of control broadcast information Higher than basic broadcast information, therefore, if detect exclusive broadcasting period of video clip that control broadcast information defines and/or Precedence information is played, then first controls piece of video according to the exclusive broadcasting period of video clip and/or broadcasting precedence information Video clip is concentrated on a period and played out by the broadcasting of section, and/or, control piece of video according to precedence information The broadcasting order of section, so that user can be with centrality or regular video clip of watching, this mode can Putting person to meet video clip wishes by concentrating exposure or preferential exposure video segment so that user, which watches, plays object During, make a profound impression to the video clip of load or cause quickly owner pay close attention to demand.To this Shen Please said program solve the relevant technologies in a network launch the video object in video clip method frequency it is low, lead to video Segment exposure rate is low, cannot be satisfied the technical issues of improving user's concern, has reached and improved regarding in the video object in a network The purpose of the exposure rate of frequency segment, can high-frequency viewing piece of video during user watches video to realize Section, improves the technique effect that user pays close attention to the video clip.
Specifically, for playing object and be one section of video, one section of advertisement video segment is intercutted in the precalculated position of video, Video is watched in the process to the impression of advertisement video segment in order to improve user, can utilize above-described embodiment, it is wide by controlling Video clip is accused to concentrate broadcasting in a period and/or according to order is played advertisement is broadcast always in an advertisement position It puts.As a result, present solution provides it is a kind of concentrate exposure video ads dispensing scheme, realize in a short time by advertisement simultaneously It is exposed to multitude of video user, meets and the short time is needed to concentrate the customer demand largely exposed.This scheme is to improving advertisement position CPM（The exposure expense of video, such as indicate that advertisement video segment often plays thousand exposure expenses）Inventory's utilization rate.
Herein it should be noted that the priority for controlling broadcast information in the above embodiments of the present application is believed higher than basic play Breath, it is therefore, preferential to be come using control broadcast information if detecting that the video clip that needs play has control broadcast information Video clip is played, specifically, in the pre-set exclusive broadcasting period（For example, when reaching some set time, will follow Ring plays current video segment, stops when reaching the exclusive finish time for playing the period）And/or it plays precedence information and determines The broadcasting order of justice（It, can be every time by current video segment first such as in the case where multiple video clips sort and play A broadcasting）Lower broadcasting video clip, and played except the period exclusive, or do not detect that there is video clip control to play letter When breath, then above-mentioned video clip is played to control using basic broadcast information, you can be controlled according to scattered reproduction time Play video playing segment.
Specifically, above-mentioned acquisition module 501, load-on module 503 and control module 505 correspond to the step in embodiment two S30, step S32 and step 34, three modules are identical as example and application scenarios that corresponding step is realized, but are not limited to Two disclosure of that of above-described embodiment.It should be noted that above-mentioned module may operate in implementation as a part for device In each hardware server terminal that example one provides, it can also pass through hardware realization by software realization.
Preferably, the control module 505 in the above embodiments of the present application may include；First sub- control module is used for After the current time of reading system, if current time is played exclusive within the period, controls video clip and broadcast exclusive Loop play in the period is put, if current time is played exclusive except the period, when controlling video clip according to dispersion broadcasting Between play out；And/or the second sub- control module, if the broadcasting precedence information for detecting video clip, according to It plays precedence information broadcasting video clip and controls video if not detecting the broadcasting precedence information of video clip Segment is played out according to dispersion reproduction time, wherein plays the broadcasting that precedence information is video clip in the given time Order.
Specifically, above-mentioned first sub- control module and the second sub- control module correspond to the step S341 in embodiment two with And step S342, two modules are identical as example and application scenarios that corresponding step is realized, but are not limited to the above embodiments Two disclosure of that.It should be noted that above-mentioned module may operate in the offer of embodiment one as a part for device In video playing server 15, it can also pass through hardware realization by software realization.
Preferably, the basic broadcast information and control broadcast information of acquisition video clip are executed in above-mentioned acquisition module 501 Before, following function module can also be performed in device：First preserving module, read module, the second preserving module and third preserve Module.
Wherein, the first preserving module, for preserving pre-set basic broadcast information to reservations database.Read mould Block, for reading basic broadcast information from tentation data.Second preserving module, for get basic broadcast information corresponding After video clip, the video clip for containing basic broadcast information is preserved to video segment data library.Third preserving module, For preserving preconfigured control broadcast information to video segment data library, wherein video segment data library preserves video The corresponding basic broadcast information of segment and control broadcast information.
Implement specifically, above-mentioned first preserving module, read module, the second preserving module and third preserving module correspond to Step S301 in example two and step S303, four modules are identical as example and application scenarios that corresponding step is realized, But it is not limited to the above embodiments two disclosure of that.It should be noted that above-mentioned module can be transported as a part of of device Row can also pass through hardware realization in the video information terminal 11 that embodiment one provides by software realization.
Preferably, the load-on module 503 in above-mentioned apparatus may include：First access modules, conversion module and generation mould Block.
Wherein, the first access modules read video clip for accessing video segment data library according to the first access frequency Corresponding basic broadcast information and control broadcast information；Conversion module, for turning basic broadcast information and control broadcast information It changes XML format into, obtains the video information of video clip；Generation module is broadcast for the video information of video clip to be loaded into It is rivals in a contest the predetermined play position of elephant.
Specifically, above-mentioned first access modules, conversion module and generation module correspond to the step S321 in embodiment two To step S323, three modules are identical as example and application scenarios that corresponding step is realized, but are not limited to the above embodiments Two disclosure of that.It should be noted that above-mentioned module may operate in the offer of embodiment one as a part for device In video server device 13, it can also pass through hardware realization by software realization.
Preferably, it is executed in above-mentioned control module and controls broadcasting video using basic broadcast information and control broadcast information Before segment, following function module can also be performed in device；
Second access modules read video clip and correspond to for accessing video segment data library according to the second access frequency Basic broadcast information and control broadcast information, wherein the second access frequency is higher than the first access frequency, and video segment data The corresponding basic broadcast information of video clip and control broadcast information in library are real-time updates.
Specifically, above-mentioned second access modules correspond to the step S33 in embodiment two, the module and corresponding step institute The example of realization is identical with application scenarios, but is not limited to the above embodiments two disclosure of that.It should be noted that above-mentioned mould Block as a part for device may operate in embodiment one offer real-time control terminal 25 in, can by software realization, Hardware realization can also be passed through.
Preferably, the basic broadcast information in the above embodiments of the present application can also include：The video length of a film of video clip, Wherein, it is executed according to the second access frequency access video segment data library by the second access modules, reads video clip pair After the basic broadcast information and control broadcast information answered, following function module can also be performed in device：Acquisition module calculates mould Block, determining module, first processing module and Second processing module.
Wherein, acquisition module, for obtaining the preset broadcasting total degree of video clip and history broadcasting time, wherein go through History broadcasting time is the broadcasting time for the video clip that adds up after each triggering plays object；Computing module is used for video The preset broadcasting total degree of segment and history broadcasting time ask poor, obtain the remaining broadcasting time of video clip；Determining module is used After determining that triggering plays object according to the video length of a film of video clip, the estimated broadcasting time of video clip；At first Module is managed, if in the case where being expected that broadcasting time is less than or equal to remaining broadcasting time, is believed into basic play is used Breath and control broadcast information are come the step of controlling broadcasting video clip；Second processing module, if in estimated broadcasting time In the case of remaining broadcasting time, video clip is played out according to remaining broadcasting time.
Specifically, above-mentioned acquisition module, computing module, determining module, first processing module and Second processing module correspond to Step S331 to step S335 in embodiment two, the example and application scenarios phase that five modules and corresponding step are realized Together, but two disclosure of that are not limited to the above embodiments.It should be noted that above-mentioned module can be with as a part for device It operates in the real-time computing device of the offer of embodiment one, can also pass through hardware realization by software realization.
It can be seen from the above description that the present invention realizes following technique effect：The application said program solves The method frequency for launching video clip in the video object in a network of the relevant technologies is low, causes video clip exposure rate low, nothing Method meets the technical issues of improving user's concern, has reached the exposure rate for improving the video clip in the video object in a network Purpose, to realize user watch video during can high-frequency viewing video clip, improve user concern The technique effect of the video clip.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
In the above embodiment of the present invention, all emphasizes particularly on different fields to the description of each embodiment, do not have in some embodiment The part of detailed description may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed client, it can be by others side Formula is realized.Wherein, the apparatus embodiments described above are merely exemplary, for example, unit division, only one kind patrols Volume function divides, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or can be with It is integrated into another system, or some features can be ignored or not executed.Another point, it is shown or discussed mutual Coupling, direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of unit or module, can By be it is electrical or other in the form of.
The unit illustrated as separating component may or may not be physically separated, and be shown as unit Component may or may not be physical unit, you can be located at a place, or may be distributed over multiple networks On unit.Some or all of unit therein can be selected according to the actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product When, it can be stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words It embodies, which is stored in a storage medium, including some instructions are used so that a computer Equipment（Can be personal computer, server or network equipment etc.）Execute each embodiment the method for the present invention whole or Part steps.And storage medium above-mentioned includes：USB flash disk, read-only memory（ROM, Read-Only Memory）, arbitrary access deposits Reservoir（RAM, Random Access Memory）, mobile hard disk, magnetic disc or CD etc. are various can store program code Medium.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered It is considered as protection scope of the present invention.

Claims (13)

1. a kind of control method playing video clip, which is characterized in that including：
The basic broadcast information and control broadcast information of video clip are obtained from video segment data library, wherein described basic Broadcast information includes：The dispersion reproduction time of the video clip, the control broadcast information include：The video clip it is only It accounts for and plays period and/or broadcasting precedence information；
The video clip for containing the basic broadcast information and the control broadcast information is loaded onto and is played in object；
After triggering the broadcasting object, institute is played to control using the basic broadcast information and the control broadcast information State video clip, wherein the priority of the control broadcast information is higher than the basic broadcast information；
Wherein, it is wrapped using the basic broadcast information and the control broadcast information to control the step of playing the video clip It includes：The current time of reading system, if the current time controls the piece of video within the exclusive broadcasting period Section within exclusive the broadcastings period loop play, if current time except the exclusive broadcasting period, control described in Video clip is played out according to the dispersion reproduction time；And/or if detect that the broadcasting of the video clip is excellent First grade information then plays the video clip, if not detecting the video clip according to the broadcasting precedence information The broadcasting precedence information, then control the video clip and played out according to the dispersion reproduction time, wherein is described Play the broadcasting order that precedence information is the video clip in the given time.
2. according to the method described in claim 1, it is characterized in that, being broadcast in the basic broadcast information and control for obtaining video clip Before putting information, the method further includes：
The pre-set basic broadcast information is preserved to reservations database；
The basic broadcast information is read from the tentation data, and the basic broadcast information is corresponding described to be regarded getting After frequency segment, the video clip for containing the basic broadcast information is preserved to video segment data library；
The preconfigured control broadcast information is preserved to the video segment data library, wherein the piece of video hop count The corresponding basic broadcast information of video clip and the control broadcast information are preserved according to library.
3. according to the method described in claim 2, it is characterized in that, will contain the basic broadcast information and it is described control broadcast Put information the video clip be loaded onto play object in step include：
The video segment data library is accessed according to the first access frequency, reads the corresponding basic broadcasting of the video clip Information and the control broadcast information；
The basic broadcast information and the control broadcast information are converted into XML format, obtain the video of the video clip Information；
The video information of the video clip is loaded into the predetermined play position for playing object.
4. according to the method described in claim 3, it is characterized in that, being played using the basic broadcast information and the control Information is come before controlling the broadcasting video clip, the method further includes：
The video segment data library is accessed according to the second access frequency, reads the corresponding basic broadcasting of the video clip Information and the control broadcast information, wherein second access frequency is higher than first access frequency, and the piece of video The corresponding basic broadcast information of the video clip and the control broadcast information in segments database are real-time updates.
5. according to the method described in claim 4, it is characterized in that, the basic broadcast information further includes：The video clip Video length of a film, wherein accessing the video segment data library according to the second access frequency, reading the video clip and correspond to The basic broadcast information and the control broadcast information after, the method further includes：
Obtain the preset broadcasting total degree of the video clip and history broadcasting time, wherein the history broadcasting time be After triggering the broadcasting object every time, the broadcasting time for the video clip that adds up；
The preset broadcasting total degree of the video clip and history broadcasting time are asked poor, the residue for obtaining the video clip is broadcast Put number；
After determining the triggering broadcasting object according to the video length of a film of the video clip, the estimated of the video clip is broadcast Put number；
If in the case where the estimated broadcasting time is less than or equal to the remaining broadcasting time, broadcast substantially into using described Information and the control broadcast information are put to control the step of playing the video clip；
If in the case where the estimated broadcasting time is more than the remaining broadcasting time, the video clip is according to described surplus Remaining broadcasting time plays out.
6. a kind of control device playing video clip, which is characterized in that including：
Acquisition module, the basic broadcast information for obtaining video clip from video segment data library and control broadcast information, Wherein, the basic broadcast information includes：The dispersion reproduction time of the video clip, the control broadcast information include：Institute It states the exclusive broadcasting period of video clip and/or plays precedence information；
Load-on module, the video clip load for the basic broadcast information and the control broadcast information will to be contained Into broadcasting object；
Control module, for after triggering the broadcasting object, letter to be played using the basic broadcast information and the control Breath plays the video clip to control, wherein the priority of the control broadcast information is higher than the basic broadcast information；
Wherein, the control module includes：First sub- control module is used for after the current time of the system of reading, if institute Current time is stated within the exclusive broadcasting period, then controls the video clip and is recycled within the exclusive broadcasting period and broadcast It puts, if current time except the exclusive broadcasting period, controls the video clip according to the dispersion reproduction time It plays out；And/or the second sub- control module, if the broadcasting precedence information for detecting the video clip, The video clip then is played according to the broadcasting precedence information, if not detecting the broadcasting of the video clip Precedence information then controls the video clip and is played out according to the dispersion reproduction time, wherein the broadcasting priority Information is the broadcasting order of the video clip in the given time.
7. device according to claim 6, which is characterized in that described device further includes：
First preserving module, for preserving the pre-set basic broadcast information to reservations database；
Read module, for reading the basic broadcast information from the tentation data；
Second preserving module, for after getting the corresponding video clip of the basic broadcast information, will contain The video clip of the basic broadcast information is preserved to video segment data library；
Third preserving module, for preserving the preconfigured control broadcast information to the video segment data library, In, the video segment data library preserves the corresponding basic broadcast information of video clip and the control plays letter Breath.
8. device according to claim 7, which is characterized in that the load-on module includes：
First access modules read the video clip for accessing the video segment data library according to the first access frequency The corresponding basic broadcast information and the control broadcast information；
Conversion module obtains described regard for the basic broadcast information and the control broadcast information to be converted into XML format The video information of frequency segment；
Generation module, for the video information of the video clip to be loaded into the predetermined play position for playing object.
9. device according to claim 8, which is characterized in that described device further includes：
Second access modules read the video clip for accessing the video segment data library according to the second access frequency The corresponding basic broadcast information and the control broadcast information, wherein second access frequency is visited higher than described first Ask frequency, and the corresponding basic broadcast information of the video clip in the video segment data library and the control are broadcast It is real-time update to put information.
10. device according to claim 9, which is characterized in that the basic broadcast information further includes：The video clip Video length of a film, wherein described device further includes：
Acquisition module, for obtaining the preset broadcasting total degree of the video clip and history broadcasting time, wherein the history Broadcasting time is the broadcasting time for the video clip that adds up after triggering the broadcasting object every time；
Computing module obtains described regard for the preset broadcasting total degree of the video clip and history broadcasting time to be asked poor The remaining broadcasting time of frequency segment；
Determining module, it is described to regard after determining the triggering broadcasting object according to the video length of a film of the video clip The estimated broadcasting time of frequency segment；
First processing module, if in the case where the estimated broadcasting time is less than or equal to the remaining broadcasting time, The step of playing the video clip is controlled into using the basic broadcast information and the control broadcast information；
Second processing module, if in the case where the estimated broadcasting time is more than the remaining broadcasting time, it is described Video clip is played out according to the remaining broadcasting time.
11. a kind of control system playing video clip, which is characterized in that including：
Video information terminal, for preserving video segment data library, the video segment data library includes：Video clip it is basic Broadcast information and control broadcast information, wherein the basic broadcast information includes：The dispersion reproduction time of the video clip, The control broadcast information includes：The exclusive broadcasting period of the video clip and/or broadcasting precedence information；
Video server establishes correspondence with the video information terminal, the basic broadcasting for obtaining the video clip Information and control broadcast information, and the video clip that the basic broadcast information and the control broadcast information will be contained It is loaded onto and plays in object；
Video playing server, for after triggering the broadcasting object, using the basic broadcast information and the control Broadcast information plays the video clip to control, wherein the priority of the control broadcast information is higher than the basic broadcasting Information；
Wherein, the video playing server is additionally operable to：The current time of reading system, if the current time is described only It accounts for and plays within the period, then video clip loop play within the exclusive broadcasting period is controlled, if current time exists Except the exclusive broadcasting period, then controls the video clip and played out according to the dispersion reproduction time；And/or such as Fruit detects the broadcasting precedence information of the video clip, then plays the video according to the broadcasting precedence information Segment controls the video clip according to institute if not detecting the broadcasting precedence information of the video clip It states dispersion reproduction time to play out, wherein described to play precedence information broadcasting for the video clip in the given time Put order.
12. system according to claim 11, which is characterized in that the video server includes：
Video transit terminal reads the video clip for accessing the video segment data library according to the first access frequency The corresponding basic broadcast information and the control broadcast information；
Video generates server and is obtained for the basic broadcast information and the control broadcast information to be converted into XML format The video information of the video clip, and the video information of the video clip is loaded into the predetermined broadcasting for playing object Position.
13. system according to claim 12, which is characterized in that the system also includes：
Real-time control terminal is connected between the video information terminal and the video playing server, for according to second Access frequency accesses the video segment data library, reads the corresponding basic broadcast information of the video clip and the control Broadcast information processed, wherein second access frequency is higher than first access frequency, and in the video segment data library The corresponding basic broadcast information of video clip and the control broadcast information are real-time updates.
CN201410032414.2A 2014-01-23 2014-01-23 Play control method, the apparatus and system of video clip Active CN104811748B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410032414.2A CN104811748B (en) 2014-01-23 2014-01-23 Play control method, the apparatus and system of video clip

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410032414.2A CN104811748B (en) 2014-01-23 2014-01-23 Play control method, the apparatus and system of video clip

Publications (2)

Publication Number Publication Date
CN104811748A CN104811748A (en) 2015-07-29
CN104811748B true CN104811748B (en) 2018-08-03

Family

ID=53696168

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201410032414.2A Active CN104811748B (en) 2014-01-23 2014-01-23 Play control method, the apparatus and system of video clip

Country Status (1)

Country Link
CN (1) CN104811748B (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106303710B (en) * 2016-08-08 2019-10-29 西安诺瓦星云科技股份有限公司 Playing list dispatching method and playing list dispatching device
CN108337574A (en) * 2017-01-20 2018-07-27 中兴通讯股份有限公司 A kind of flow-medium transmission method and device, system, server, terminal

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101656755A (en) * 2008-08-22 2010-02-24 华为技术有限公司 Method and device for transmitting and broadcasting advertising programs
CN101742274A (en) * 2009-12-04 2010-06-16 苏州昂信科技有限公司 Video dispatching method for launching streaming media advertisement
CN102542493A (en) * 2012-01-18 2012-07-04 苏州壹世通科技有限公司 Advertisement information display control method and device
CN102843589A (en) * 2012-09-29 2012-12-26 乐视网信息技术（北京）股份有限公司 Intelligent advertisement insertion system and intelligent advertisement insertion method

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002091261A1 (en) * 2001-05-02 2002-11-14 Dentsu Inc. Advertisement distribution managing system and method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101656755A (en) * 2008-08-22 2010-02-24 华为技术有限公司 Method and device for transmitting and broadcasting advertising programs
CN101742274A (en) * 2009-12-04 2010-06-16 苏州昂信科技有限公司 Video dispatching method for launching streaming media advertisement
CN102542493A (en) * 2012-01-18 2012-07-04 苏州壹世通科技有限公司 Advertisement information display control method and device
CN102843589A (en) * 2012-09-29 2012-12-26 乐视网信息技术（北京）股份有限公司 Intelligent advertisement insertion system and intelligent advertisement insertion method

Also Published As

Publication number Publication date
CN104811748A (en) 2015-07-29

Similar Documents

Publication Publication Date Title
CN107367949B (en) Obtain the methods, devices and systems of product identification
CN102404127B (en) Method and device both for reminding of new message
CN106484858A (en) Hot Contents method for pushing and device
CN110109746B (en) Task processing method, device, equipment and medium
CN111050222B (en) Virtual article issuing method, device and storage medium
CN105872621A (en) Method, device and terminal for realizing startup advertisement of smart TV
CN105872786B (en) A kind of method and device for launching advertisement by barrage in a program
CN109388446A (en) A kind of information processing method, device and storage medium
CN102693496A (en) On-line advertisement serving method and on-line advertisement serving device
CN108900469A (en) Connect progress page methods of exhibiting, terminal device and computer-readable medium
CN102568073A (en) Media asset voting
CN105354722A (en) Information delivery method and device
CN108614854A (en) Multimedia messages jettison system and method
CN113365092B (en) Resource processing method and device
WO2017101339A1 (en) Method and system for displaying advertisement, and terminal device and server
CN110321502A (en) Electronics promotes resource carousel control method, device, terminal and readable storage medium storing program for executing
CN108966316B (en) Method, device and equipment for displaying multimedia resources and predicting connection waiting duration
CN113992942A (en) Video splicing method and device and computer storage medium
CN108174227B (en) Virtual article display method and device and storage medium
US20130325594A1 (en) Sponsored applications
CN104811748B (en) Play control method, the apparatus and system of video clip
CN105844729A (en) Sign-in method and device
CN107690080B (en) media information playing method and device
CN108399552A (en) Self-advertisement method and device for intelligent express delivery cabinet
CN108282418B (en) Media flow distribution method and device

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
EXSB Decision made by sipo to initiate substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant