CN105872786B - A kind of method and device for launching advertisement by barrage in a program - Google Patents
A kind of method and device for launching advertisement by barrage in a program Download PDFInfo
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- CN105872786B CN105872786B CN201610377321.2A CN201610377321A CN105872786B CN 105872786 B CN105872786 B CN 105872786B CN 201610377321 A CN201610377321 A CN 201610377321A CN 105872786 B CN105872786 B CN 105872786B
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- program
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- relevant information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
- H04N21/8405—Generation or processing of descriptive data, e.g. content descriptors represented by keywords
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of method and devices for launching advertisement by barrage in a program, carry out advertisement dispensing for exporting the keyword extracted in program in the form of barrage.The described method includes: identifying the relevant information of program, and the keyword of the program is extracted from the relevant information of the program；Wherein, the relevant information of the program includes the subtitle, voice and label of program；The keyword of extraction is exported in the form of barrage when the program plays；Advertisement is launched by the keyword of output.The program determines the content of interest of the program audience by identifying the relevant information of program and extracting program keyword, and the keyword is exported in the form of barrage, so that advertiser can be in the case where autonomous selection, advertisement is launched by the keyword, its operating process is easy, and the user experience is improved.
Description
Technical field
The present invention relates to advertisement field, in particular to a kind of method and device for launching advertisement by barrage in a program.
Background technique
With the development of science and technology and the raising of living standards of the people, various types of programs are watched and have become people
Work, study, social and irreplaceable amusement and recreation important way.It is all kinds of use with increasing for user's frequency of use
The information that family provides is also more and more extensive, and service provider can also receive the dispensing of different advertisements for different channel or program,
But in the launch process of advertisement, it is extremely more that advertiser launches advertisement content in need of consideration, for example, launching section corresponding to advertisement
Whether purpose spectators are interested in the advertisement, launch how advertisement carries out charging, how to know the effect etc. that advertisement is launched, entirely
Process is very complicated and inconvenient.
Summary of the invention
The present invention provides a kind of method and device for launching advertisement by barrage in a program, by the correlation for identifying program
Information simultaneously extracts program keyword to determine the content of interest of the program audience, and the keyword is defeated in the form of barrage
Out, so that advertiser can launch advertisement, operating process letter by the program keyword in the case where autonomous selection
Just, the user experience is improved.
According to a first aspect of the embodiments of the present invention, a kind of method for launching advertisement by barrage in a program, packet are provided
It includes:
It identifies the relevant information of program, and extracts the keyword of the program from the relevant information of the program；Wherein,
The relevant information of the program includes the subtitle, voice and label of program；
The keyword of extraction is exported in the form of barrage when the program plays；
Advertisement is launched by the keyword of output.
In one embodiment, the relevant information of the identification program, and institute is extracted from the relevant information of the program
State the keyword of program, comprising:
Identify the relevant information of the program in living broadcast of programs, and according to preset rules from the relevant information of the program
The keyword of preset quantity of middle extraction program during live streaming；
It is described to export the keyword of extraction in the form of barrage when the program is played, comprising:
When the program is by program request, the keyword of extraction is exported in the form of barrage in predeterminated position.
In one embodiment, the relevant information of the identification program, and institute is extracted from the relevant information of the program
State the keyword of program, comprising:
In living broadcast of programs, the relevant information of the primary program is identified every preset duration, and certainly according to preset rules
The keyword of preset quantity of the program within preset duration is extracted in the relevant information of the program；
It is described to export the keyword of extraction in the form of barrage when the program is played, comprising:
In living broadcast of programs, after completing the keyword extraction in a preset duration, i.e., will be extracted in predeterminated position
The keyword exported in the form of barrage.
In one embodiment, the predeterminated position is that position corresponding with the keyword of extraction or the program are broadcast
In the predeterminable area of display screen out.
In one embodiment, the keyword by output launches advertisement, comprising:
The interface of advertisement is launched by clicking the keyword pop-up；
The user name dispensing advertisement for having bound advertisement is inputted in the interface.
According to a second aspect of the embodiments of the present invention, a kind of device for launching advertisement by barrage in a program is also provided,
Include:
Keyword extracting module, the relevant information of program for identification, and institute is extracted from the relevant information of the program
State the keyword of program；Wherein, the relevant information of the program includes the subtitle, voice and label of program；
Keyword output module, for when the program plays that the keyword of extraction is defeated in the form of barrage
Out；
Advertisement putting module, for launching advertisement by the keyword of output.
In one embodiment, the keyword extracting module includes:
First extracting sub-module, for identifying the relevant information of the program in living broadcast of programs, and according to preset rules
The keyword of preset quantity of program during live streaming is extracted from the relevant information of the program；
The keyword output module includes:
First output sub-module, for when the program is by program request, predeterminated position by the keyword of extraction with
The form of barrage exports.
In one embodiment, the keyword extracting module further include:
Second extracting sub-module, for identifying the related letter of the primary program every preset duration in living broadcast of programs
Breath, and preset quantity of the program within preset duration is extracted from the relevant information of the program according to preset rules
Keyword；
The keyword output module further include:
Second output sub-module is used in living broadcast of programs, after completing the keyword extraction in a preset duration,
The keyword of extraction is exported in the form of barrage in predeterminated position.
In one embodiment, the predeterminated position is that position corresponding with the keyword of extraction or the program are broadcast
In the predeterminable area of display screen out.
In one embodiment, the advertisement putting module includes:
Submodule is popped up at interface, for launching the interface of advertisement by clicking the keyword pop-up；
Submodule is launched in advertisement, for inputting the user name dispensing advertisement for having bound advertisement in the interface.
Technical solution provided in an embodiment of the present invention can produce following the utility model has the advantages that identifying the relevant information of program, and from
The keyword of the program is extracted in the relevant information of the program；Wherein, the relevant information of the program includes the word of program
Curtain, voice and label；The keyword of extraction is exported in the form of barrage when the program plays；Pass through the institute of output
It states keyword and launches advertisement.The program determines the program audience by identifying the relevant information of program and extracting program keyword
Content of interest, and the keyword is exported in the form of barrage, so that advertiser can be in the feelings independently selected
Under condition, advertisement is launched by the program keyword, operating process is easy, and the user experience is improved.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that understand through the implementation of the invention.The objectives and other advantages of the invention can be by written explanation
Specifically noted structure is achieved and obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
Attached drawing is used to provide further understanding of the present invention, and constitutes part of specification, with reality of the invention
It applies example to be used to explain the present invention together, not be construed as limiting the invention.
In the accompanying drawings:
Fig. 1 is a kind of present invention method for launching advertisement by barrage in a program shown according to an exemplary embodiment
Flow chart.
Fig. 2 is the present invention another side for launching advertisement by barrage in a program shown according to an exemplary embodiment
The flow chart of method.
Fig. 3 be the present invention it is shown according to an exemplary embodiment another in a program pass through barrage launch advertisement side
The flow chart of method.
Fig. 4 is to walk in the present invention method shown according to an exemplary embodiment for launching advertisement by barrage in a program
The embodiment flow chart of rapid S30.
Fig. 5 is a kind of present invention device for launching advertisement by barrage in a program shown according to an exemplary embodiment
Block diagram.
Fig. 6 is the present invention another dress for launching advertisement by barrage in a program shown according to an exemplary embodiment
The block diagram set.
Fig. 7 be the present invention it is shown according to an exemplary embodiment another in a program pass through barrage launch advertisement dress
The block diagram set.
Fig. 8 is wide in the present invention device shown according to an exemplary embodiment for launching advertisement by barrage in a program
Accuse the block diagram of putting module 63.
Specific embodiment
Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings, it should be understood that preferred reality described herein
Apply example only for the purpose of illustrating and explaining the present invention and is not intended to limit the present invention.
The embodiment of the present disclosure provides a kind of method for launching advertisement by barrage in a program, for passing through identification program
Relevant information and extract program keyword to determine the content of interest of the program audience, and by the keyword with barrage
Form output, so that advertiser can launch advertisement, operation by the program keyword in the case where autonomous selection
Process is easy, and the user experience is improved.As shown in Figure 1, the method comprising the steps of S10-S30:
In step slo, it identifies the relevant information of program, and extracts the program from the relevant information of the program
Keyword；Wherein, the relevant information of the program includes the subtitle, voice and label of program；It is intelligible, the phase of the program
Closing information can also include the title of program, abstract, its occurred in program in accessories, wearing of personage and other items or program
The relevant informations such as his article and the noun of spectators' concern, as long as it is related to want the advertisement launched to advertiser.
In step S20, the keyword of extraction is exported in the form of barrage when the program plays；It extracts
The keyword is appeared in the form of barrage during program plays, and allows advertiser's root when watching program
Dispensing advertisement is carried out according to the effect that own situation and program broadcast.
In step s 30, advertisement is launched by the keyword of output.The throwing of advertisement is carried out according to the keyword
It puts, advertiser can be made to pass through the keyword to determine the content of interest of the program audience, so that advertiser can be with
In the case where autonomous selection, advertisement is launched by program keyword, operating process is easy, and the user experience is improved.
In one embodiment, as shown in Fig. 2, the step S10 includes:
Step S101, the relevant information of the program is identified in living broadcast of programs, and according to preset rules from the program
Relevant information in extract the keyword of preset quantity of program during live streaming；That is, in this embodiment, it is described
Preset rules can according to need sets itself, for example, the ranking of setting keyword frequency of occurrence, and extracted according to number ranking
Keyword, or the modes such as keyword are extracted according to current spectators' focus degree；And the preset quantity can also root
According to being set.
As shown in Fig. 2, in this embodiment, the step S20 includes:
Step S201, when the program is by program request, predeterminated position by the keyword of extraction in the form of barrage
Output.That is, in this embodiment, keyword being obtained in living broadcast of programs and carries out advertisement dispensing in play-on-demand program.It is described
Predeterminated position can be set according to user, and in one embodiment, the predeterminated position is the pass with extraction
In the predeterminable area for the display screen that the corresponding position of keyword or the program broadcast, for example, in program the same money clothing of performer or
The advertisement of ornaments can appear in the corresponding position of its clothing or ornaments, can also be set and show what the program broadcasted
The setting position up and down of display screen, also, in some embodiments, user can be set as needed or adjust the key
The position that word occurs.
In one embodiment, as shown in figure 3, the step S10 further include:
Step S102, in living broadcast of programs, the relevant information of the primary program is identified every preset duration, and according to pre-
If rule extracts the keyword of preset quantity of the program within preset duration from the relevant information of the program；Its
In, the preset duration, which can according to need, is set (such as 1-5 minutes), that is, periodically identifying and mentioning when living broadcast of programs
Keyword is taken, key word information can be exported immediately, the information of advertisement can be launched in order to which advertiser obtains immediately.
As shown in figure 3, in this embodiment, the step S20 further include:
Step S202, in living broadcast of programs, after completing the keyword extraction in a preset duration, i.e., in default position
It sets and exports the keyword of extraction in the form of barrage.That is, in this embodiment, obtaining keyword in living broadcast of programs
And advertisement dispensing is carried out in living broadcast of programs.Meanwhile keyword is identified and extracting in a preset duration, it can export immediately
Hereafter key word information can carry out the link of advertisement dispensing, in a manner of the barrage of keyword just in live streaming in order to wide
The information of advertisement can be launched and carry out advertisement dispensing as needed by accusing main acquisition immediately.In one embodiment, described default
Position is in the predeterminable area for the display screen that position corresponding with the keyword of extraction or the program broadcast, such as program
The advertisement of the same money clothing or ornaments of middle performer can appear in the corresponding position of its clothing or ornaments, can also be set
It is scheduled on the setting position up and down for the display screen that the program broadcasts, also, in some embodiments, user can basis
Need to set or adjust the position of keyword appearance.
In one embodiment, as shown in figure 4, the step S30 includes:
Step S301, the interface of advertisement is launched by clicking the keyword pop-up；That is, advertiser can click directly on
Oneself interested keyword enters the dispensing interface of advertisement.
Step S302, the user name dispensing advertisement for having bound advertisement is inputted in the interface.That is, in step S301
After the middle click keyword, user will be prompted to input user name to launch advertisement, wherein the user is entitled have been tied up
The user name of advertisement is determined, multiple advertisements can be bound under each user name, advertiser can according to need selection oneself and want
One or more advertisement launched, advertisement charging can also be calculated according to the quantity for launching advertisement.It is intelligible, extensively
It accuses principal point to hit after the keyword, default can be set and launch advertisement in actual program, and can be according to the surplus of the program
Remaining duration determines the number or duration for launching advertisement, carries out charging to advertisement with this.
The above method provided in an embodiment of the present invention, identifies the relevant information of program, and from the relevant information of the program
The middle keyword for extracting the program；Wherein, the relevant information of the program includes the subtitle, voice and label of program；Institute
It states when program plays and exports the keyword of extraction in the form of barrage；Advertisement is launched by the keyword of output.
The program determines the content of interest of the program audience by identifying the relevant information of program and extracting program keyword, and will
The keyword is exported in the form of barrage, so that advertiser can be closed in the case where autonomous selection by the program
Keyword launches advertisement, and operating process is easy, and the user experience is improved.
The corresponding method provided in an embodiment of the present invention for launching advertisement by barrage in a program, the present invention also provides saving
The device for launching advertisement in mesh by barrage, as shown in figure 5, the device can include:
Keyword extracting module 61, the relevant information of program for identification, and extracted from the relevant information of the program
The keyword of the program；Wherein, the relevant information of the program includes the subtitle, voice and label of program；
Keyword output module 62, for when the program plays that the keyword of extraction is defeated in the form of barrage
Out；
Advertisement putting module 63, for launching advertisement by the keyword of output.
In one embodiment, as shown in fig. 6, the keyword extracting module 61 includes:
First extracting sub-module 611, for identifying the relevant information of the program in living broadcast of programs, and according to default rule
The keyword of preset quantity of program during live streaming is then extracted from the relevant information of the program；
The keyword output module 62 includes:
First output sub-module 621, for when the program is by program request, in predeterminated position by the keyword of extraction
It is exported in the form of barrage.
In one embodiment, as shown in fig. 7, the keyword extracting module 61 further include:
Second extracting sub-module 612, for identifying the correlation of the primary program every preset duration in living broadcast of programs
Information, and preset quantity of the program within preset duration is extracted from the relevant information of the program according to preset rules
Keyword；
The keyword output module 62 further include:
Second output sub-module 622, in living broadcast of programs, when complete the keyword extraction in a preset duration it
Afterwards, i.e., the keyword of extraction is exported in the form of barrage in predeterminated position.
In one embodiment, the predeterminated position is that position corresponding with the keyword of extraction or the program are broadcast
In the predeterminable area of display screen out.
In one embodiment, as shown in figure 8, the advertisement putting module 63 includes:
Submodule 631 is popped up at interface, for launching the interface of advertisement by clicking the keyword pop-up；
Submodule 632 is launched in advertisement, for inputting the user name dispensing advertisement for having bound advertisement in the interface.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The shape for the computer program product implemented in usable storage medium (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in implementation flow chart and/or block diagram can be requested by computer program
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Request the processor to general purpose computer, special purpose computer, Embedded Processor or other programmable information processing equipments to produce
A raw machine, so that being generated by the request that computer or the processor of other programmable information processing equipments execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
The request of these computer programs, which may also be stored in, is able to guide computer or other programmable information processing equipments with spy
Determine in the computer-readable memory that mode works, so that it includes asking that request stored in the computer readable memory, which generates,
Seek the manufacture of device, the request unit realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
The request of these computer programs can also be loaded into computer or other programmable information processing equipments, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The request executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (6)
1. a kind of method for launching advertisement by barrage in a program characterized by comprising
It identifies the relevant information of program, and extracts the keyword of the program from the relevant information of the program；Wherein, described
The relevant information of program includes the subtitle, voice and label of program；
The keyword of extraction is exported in the form of barrage when the program plays；
Advertisement is launched by the keyword of output；
The relevant information of the identification program, and extract from the relevant information of the program keyword of the program, comprising:
In living broadcast of programs, the relevant information of the primary program is identified every preset duration, and according to preset rules described in
The keyword of preset quantity of the program within preset duration is extracted in the relevant information of program；
It is described to export the keyword of extraction in the form of barrage when the program is played, comprising:
In living broadcast of programs, after completing the keyword extraction in a preset duration, i.e., in predeterminated position by the institute of extraction
Keyword is stated to export in the form of barrage；
The keyword by output launches advertisement, comprising:
The interface of advertisement is launched by clicking the keyword pop-up；
The user name dispensing advertisement for having bound advertisement is inputted in the interface.
2. the method as described in claim 1, which is characterized in that the relevant information of the identification program, and from the program
The keyword of the program is extracted in relevant information, comprising:
The relevant information of the program is identified in living broadcast of programs, and is mentioned according to preset rules from the relevant information of the program
Take the keyword of preset quantity of program during live streaming；
It is described to export the keyword of extraction in the form of barrage when the program is played, comprising:
When the program is by program request, the keyword of extraction is exported in the form of barrage in predeterminated position.
3. method according to claim 1 or 2, which is characterized in that the predeterminated position is the keyword pair with extraction
In the predeterminable area for the display screen that the position answered or the program broadcast.
4. a kind of device for launching advertisement by barrage in a program characterized by comprising
Keyword extracting module, the relevant information of program for identification, and the section is extracted from the relevant information of the program
Purpose keyword；Wherein, the relevant information of the program includes the subtitle, voice and label of program；
Keyword output module, for exporting the keyword of extraction in the form of barrage when the program is played；
Advertisement putting module, for launching advertisement by the keyword of output；
The keyword extracting module further include:
Second extracting sub-module, for identifying the relevant information of the primary program every preset duration in living broadcast of programs, and
The key of preset quantity of the program within preset duration is extracted from the relevant information of the program according to preset rules
Word；
The keyword output module further include:
Second output sub-module, for after completing the keyword extraction in a preset duration, that is, existing in living broadcast of programs
Predeterminated position exports the keyword of extraction in the form of barrage；
The advertisement putting module includes:
Submodule is popped up at interface, for launching the interface of advertisement by clicking the keyword pop-up；
Submodule is launched in advertisement, for inputting the user name dispensing advertisement for having bound advertisement in the interface.
5. device as claimed in claim 4, which is characterized in that
The keyword extracting module includes:
First extracting sub-module, for identifying the relevant information of the program in living broadcast of programs, and according to preset rules from institute
State the keyword that preset quantity of program during live streaming is extracted in the relevant information of program；
The keyword output module includes:
First output sub-module is used for when the program is by program request, in predeterminated position by the keyword of extraction with barrage
Form output.
6. device as described in claim 4 or 5, which is characterized in that the predeterminated position is the keyword pair with extraction
In the predeterminable area for the display screen that the position answered or the program broadcast.
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| CN201610377321.2A CN105872786B (en) | 2016-05-31 | 2016-05-31 | A kind of method and device for launching advertisement by barrage in a program |
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| CN109729436B (en) * | 2017-10-31 | 2021-03-16 | 腾讯科技（深圳）有限公司 | Advertisement bullet screen processing method and device |
| CN108833952B (en) * | 2018-06-20 | 2021-06-11 | 阿里巴巴（中国）有限公司 | Video advertisement putting method and device |
| CN110418211A (en) * | 2019-07-31 | 2019-11-05 | 安徽抖范视频科技有限公司 | A kind of method and device carrying out advertisement dispensing based on Video Key word |
| CN111683274B (en) * | 2020-06-23 | 2021-10-26 | 腾讯科技（深圳）有限公司 | Bullet screen advertisement display method, device and equipment and computer readable storage medium |
| CN113987221A (en) * | 2021-10-28 | 2022-01-28 | 腾讯科技（深圳）有限公司 | Information search processing method, information search processing apparatus, information search processing device, storage medium, and program product |
| CN116152711B (en) * | 2022-08-25 | 2024-03-22 | 北京凯利时科技有限公司 | Multi-mode-based broadcasting guiding method and system and computer program product |
| CN116092063B (en) * | 2022-12-09 | 2024-05-17 | 湖南润科通信科技有限公司 | Short video keyword extraction method |
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| CN105578222A (en) * | 2016-02-01 | 2016-05-11 | 百度在线网络技术（北京）有限公司 | Information push method and device |
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| JP2001326914A (en) * | 2000-03-08 | 2001-11-22 | Sony Corp | Distribution processing system for contents of electronic information, information distribution device, information processor and distribution processing method for contents of electronic information |
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| CN105578222A (en) * | 2016-02-01 | 2016-05-11 | 百度在线网络技术（北京）有限公司 | Information push method and device |
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