CN105869009A - Advertisement playing method and apparatus in video - Google Patents
Advertisement playing method and apparatus in video Download PDFInfo
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- CN105869009A CN105869009A CN201510891595.9A CN201510891595A CN105869009A CN 105869009 A CN105869009 A CN 105869009A CN 201510891595 A CN201510891595 A CN 201510891595A CN 105869009 A CN105869009 A CN 105869009A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
Embodiments of the invention provide an advertisement playing method and apparatus in a video, relates to the technical field of computers, and mainly aims to deliver an advertisement in a video advertisement position related to the content of a played video, increase the interest of the user for watching the advertisement and reinforce the effect of advertisement delivery. According to the technical scheme, the method includes: extracting advertisement product information in the played video, wherein the advertisement product information is a product appearing in video frames; obtaining the delivered advertisement of the product; determining the advertisement position matched with the delivered advertisement in the video; and displaying the delivered advertisement in the advertisement position. The invention is mainly used for playing the advertisement related to the video content.
Description
Technical field
The present embodiments relate to field of computer technology, particularly relate to the advertisement broadcasting side in a kind of video
Method and device.
Background technology
Along with popularizing of network, people are increasingly accustomed to and carry out social entertainment by network.To this end,
The advertisement throwing in oneself product in the network platform is the most increasingly valued to improve the well-known of product by advertiser
Degree.In particular with the development of network video-on-demand technology, video website platform is referring also to TV programme
Profit mode, provides the advertisement position that can play advertisement to maintain video website operation to advertiser in video.
The video ads that current most video website is used throws in mode mainly by video film
Buffering loads, plays and suspend or pull time slot to play advertisement.But, such advertisement putting side
Advertisement position is substantially mutually bound by formula with advertisement, and the content of advertisement is with the video content play not
Relevant.Cause video-see user the highest to the reception degree of advertisement, affect the input effect of advertisement.
Summary of the invention
The embodiment of the present invention provides the advertisement broadcast method in a kind of video and device, main purpose be by
Advertisement putting, in the video ads position relevant to playing video content, increases user and watches the interest of advertisement,
Thus strengthen the effect of advertisement putting.
For reaching above-mentioned purpose, present invention generally provides following technical scheme:
On the one hand, the embodiment of the present invention provides the advertisement broadcast method in a kind of video, and the method includes:
Extracting the advertised product information play in video, described advertised product information is to go out in video pictures
Existing product；
Obtain the input advertisement of described product；
Determine the advertisement position matched in video with described input advertisement；
Described input advertisement is shown in described advertisement position.
Optionally, extract the advertised product information play in video to include:
The amount threshold extracting advertised product information is set；
When the quantity of described advertised product information exceedes threshold value, according to preset strategy to described product information
Sorting out value；
Select to meet the high-value product information of number of thresholds.
Optionally, the amount threshold arranging extraction advertised product information includes:
The time cycle extracting advertised product information is set；
The amount threshold of the advertised product information extracted in the setting unit time period；
After the described time cycle updates, delete the advertised product information extracted.
Optionally, the input advertisement obtaining described product includes:
Input advertisement according to the corresponding described product of described advertised product information searching；
Obtain the input advertisement of described product.
Optionally, determine that the advertisement position matched with described input advertisement in video includes:
Obtain the exhibition information of advertisement position in described video；
The matching degree of described input advertisement and described advertisement position is judged according to described exhibition information.
Optionally, the exhibition information of described advertisement position at least includes: the position of advertisement position, show size,
Display form.
Optionally, after showing described input advertisement in described advertisement position, described method also includes:
Hide described advertisement position and the input advertisement of displaying；
Described advertisement position is associated with the advertised product in video；
According to the triggering command of user, show the input advertisement of described advertisement position and displaying, described triggering
Instruction clicks on the position coordinates at advertised product place described in the video playback page for user.
On the other hand, the embodiment of the present invention provides the advertisement play back device in a kind of video, and this device includes:
Extraction unit, for extracting the advertised product information play in video, described advertised product information is
The product occurred in video pictures；
Acquiring unit, extracts the input advertisement of product in video for obtaining described extraction unit；
Determine unit, wide for determining that the input advertisement obtained with described acquiring unit in video matches
Accuse position；
Display unit, for described determine the advertisement position that unit determines is shown described input advertisement.
Optionally, described extraction unit includes:
Module is set, for arranging the amount threshold extracting advertised product information；
Order module, for when the quantity of described advertised product information exceedes threshold value, according to preset strategy
Sorting out value to described product information；
Select module, for selecting to meet the product information of number of thresholds according to order from high to low.
Optionally, the module that arranges of described extraction unit includes:
Submodule is set, for arranging the time cycle extracting advertised product information；
The described submodule that arranges is additionally operable to, the quantity of the advertised product information extracted in the setting unit time period
Threshold value；
Delete submodule, after updating in the described time cycle, delete the advertised product information extracted.
Optionally, described acquiring unit includes:
Search module, for the input advertisement according to the corresponding described product of described advertised product information searching；
Acquisition module, for obtaining the input advertisement of described product.
Optionally, described determine that unit includes:
Acquisition module, for obtaining the exhibition information of advertisement position in described video；
Judge module, for according to described exhibition information judge described input advertisement and described advertisement position
Join degree.
Optionally, the exhibition information of the advertisement position that described acquisition module obtains at least includes: the position of advertisement position
Put, show size, display form.
Optionally, described device also includes:
Hidden unit, for after described display unit shows described input advertisement in advertisement position, hides
The input advertisement of described advertisement position and displaying；
Relating module is relevant to the advertised product in video for the advertisement position hidden by described hidden unit
Connection；
Display unit, for the triggering command according to user, shows the advertisement position that described hidden unit is hidden
And the input advertisement shown, described triggering command is that user clicks on advertised product institute in the video playback page
Position coordinates.
Advertisement broadcast method in a kind of video that the embodiment of the present invention provides and device, be mainly used in
In video website or video platform, be there is by screening in the broadcasting pictures of video the business throwing in advertisement
Product, and the respective advertisement position in this video are play the product advertising of correspondence.Advertisement is strengthened with this
Dependency with video content.Compared with the advertisement putting mode in existing video website, the present invention
Embodiment is for advertisement putting more motility.And compared with the mode that existing orientation throws in advertisement,
The embodiment of the present invention is advertisement to be classified according to video content so that advertisement is associated with video.
Meanwhile, in the playing process of video, it is possible to accomplish the real-time ad content updated in advertisement position,
Accomplish the effect that video content is consistent with ad content.Additionally, by video with different exhibitions
Show that form is to determine that different advertisement positions is that exhibition method more can increase advertisement and video-see user
Interactivity so that advertisement putting more specific aim.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to make to introduce simply, it should be apparent that under,
Accompanying drawing during face describes is some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Advertisement broadcast method flow chart in a kind of video that Fig. 1 provides for the embodiment of the present invention；
Advertisement broadcast method flow chart in the another kind of video that Fig. 2 provides for the embodiment of the present invention；
The structure composition frame of the advertisement play back device in a kind of video that Fig. 3 provides for the embodiment of the present invention
Figure；
The structure composition frame of the advertisement play back device in the another kind of video that Fig. 4 provides for the embodiment of the present invention
Figure；
Fig. 5 shows the another embodiment of advertisement play back device in a kind of video that the embodiment of the present invention provides
Schematic diagram.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
Embodiments provide the advertisement broadcast method in a kind of video, as it is shown in figure 1, the method
Being applied to the video website for video resource or video platform, concrete steps include:
101, the advertised product information play in video is extracted.
In video website, storage has various videos to watch for user's program request, and each of which video
Picture all can occur various products, these products are passed through video processing technique from the picture of video
Extract, generate discernible product information.The automobile such as, driven by performer in a film,
The dress ornament dressed, can become the object that video processing technique is extracted.For using Video processing skill
Art extracts the concrete mode of product in video pictures to be had a variety of, and concrete technology is not entered by the embodiment of the present invention
Row limits, and wherein, the simplest mode is through intercepting the frame picture of video, extraction one by one its
Present in product.
After product information in extracting video, search this product whether throw in video website have wide
Accusing, if had, this product being defined as advertised product.Its product information is corresponding advertised product information.
Concrete mode can arrange in the list by being arranged in video website the product list throwing in advertisement
Go out the product information corresponding to product, the product information of all extractions is entered with the product information in this list
Row coupling, the product for having input advertisement that the match is successful.
102, the input advertisement of product is obtained.
After extracting the product with input advertisement obtained in 101, by this product of lookup at video net
The all advertisements thrown in are carried out in standing.Under normal circumstances, a product can make multiple when throwing in advertisement
The advertisement of mode is thrown in, the various shapes such as including dynamic video ads, static display advertising for difference
Formula.The product even having some producer's emphasis to promote can make multiple video ads and publicize.
And the input advertisement of the various multi-forms provided corresponding to product producer, existing video website meeting
The display form providing advertisement position according to self is arranged in pairs or groups.And in the embodiment of the present invention, be then to be suitable for
The advertisement being shown in video playback is preferentially thrown in.
103, the advertisement position matched in video is determined with input advertisement.
Owing to the quantity of the advertisement position provided in video display process is limited with form.Therefore, institute is worked as
When the advertised product extracted has the advertisement of multiple input, it is necessary to the most multiple advertisements are regarding selectively
Frequently advertisement position is shown.Concrete selection mode can enter according to the display form that advertisement position is provided
Row coupling, such as, if advertisement position is suitable for playing video advertisement, then select the video ads of this product to carry out
Show, if the video ads of this product exists multiple, then user can be selected to specify the wide of preferential input
Announcement is shown.Wherein, throw in mating of advertisement and advertisement position can pass through at system intialization strategy in addition
Realizing, system manager can also be according to practical situation countermeasure slightly with amendment.
104, in advertisement position, show this input advertisement.
After determining the advertisement needing to throw in and the advertisement position mated, it is possible to open up in this advertisement position
Show advertisement.Fix tentatively as a example by advertisement by video, when the user discover that to occur in that one in video interested new
During product mobile phone, it is desirable to by suspending information such as confirming the brand of this mobile phone, model, and this new product mobile phone is
In video website, just carrying out one product of advertisement promotion, system by the information of this mobile phone from video pictures
After extracting, by with suspend the advertising display that mated of advertisement position out.In the view of user, it is simply that
The when of needing time-out to check mobile phone, video website has the most just pushed required mobile phone advertisement for it.
Which had the most both met mobile phone producer and had thrown in the requirement of advertisement, and promising user provides excellent
Elegant service, reduces user and experiences the repulsion of advertisement, improve user's viewing experience to video.
In conjunction with above-mentioned implementation it can be seen that the advertisement in the video that used of the embodiment of the present invention is broadcast
Put method, be mainly used in video website or video platform, by screening in the broadcasting pictures of video
There are the commodity throwing in advertisement, and the respective advertisement position in this video is play the product advertising of correspondence.
The dependency of advertisement and video content is strengthened with this.With the advertisement putting mode in existing video website
Comparing, the embodiment of the present invention is for advertisement putting more motility.And throw in advertisement with existing orientation
Mode is compared, and the embodiment of the present invention is advertisement to be classified according to video content so that advertisement and video
It is associated.Meanwhile, in the playing process of video, it is possible to accomplish the real-time advertisement updated in advertisement position
Content, accomplishes the effect that video content is consistent with ad content.Additionally, by video with difference
Display form determine that different advertisement positions is that exhibition method more can increase advertisement and video-see user
Interactivity so that advertisement putting more specific aim.
In order to advertisement broadcast method in video that the embodiment of the present invention proposed is explained in more detail, this
Side's embodiment additionally provides the advertisement broadcast method in a kind of video, as in figure 2 it is shown, included by the method
Concretely comprise the following steps:
201, the advertised product information play in video is extracted.
Owing to video picture in playing process is real-time change, occur in the product in video pictures
Product may constantly increase.Whole to the advertised product occurred in the advertisement position of video
It is actual for carrying out advertising display, the most unnecessary.Because, in the playing process of video, along with
The change of video content, the continuous change of product, the point of interest of viewing user is also to become in real time
Change.So, for throwing in the special circumstances of advertisement in video ads position, can be wide to being extracted
The quantity accusing product information arranges a threshold value, when quantity exceedes this threshold value, the most no longer extracts new
Advertised product information or the advertised product information newly extracted replaced has been extracted.Wherein, exist
When being replaced, the screening strategy used can be the replacement one by one of the sequencing according to extraction,
Can also be ranked up according to the value of extracted product, costly product is remained.Here
The value of described product refers to producer's promotion efficiency for this product of this product.Additionally, in order to
The total number of the product information acquired in restriction, it is also possible to simultaneously defined in preset strategy wanted
The product type obtained, such as, the product limiting acquisition in strategy belongs to clothing, then at video
In only intercept the information of dress-goods, and for the product information as the classification such as food, household electrical appliances in addition
Filter.Visible, the concrete qualifications of preset strategy can be single sequence, it is also possible to be multiple
The combination of condition limits, and the setting of concrete preset strategy can be in addition real-time according to practical situation
Adjusting and revise, therefore, the embodiment of the present invention is not specifically limited for the formulation of this strategy.
Further, in order to ensure the dependency of the product advertising in video ads position and video content,
When arranging threshold value, it is also possible to the advertised product information extracted is arranged again the phase of a time dimension
Limit, the most at a fixed time in the cycle, carries out amount threshold for the advertised product information extracted
Limit.After this time cycle updates, the advertised product information obtained within a upper time cycle
By deleted cleaning.The product shown in video ads position is can ensure that by this flush mechanism
Advertisement is all advertisement closely-related with currently playing video content.
202, the input advertisement of product is obtained.
Can extract and the maximally related advertised product of play video content by above-mentioned 201.According to this
A little advertised products find out the input advertisement corresponding with product, can for throwing in the not unique situation of advertisement
With reference to the selection mode in above-mentioned 102, here is omitted.
203, the advertisement position matched in video is determined with input advertisement.
Due to the acquired advertisement position that advertisement is not necessarily suitable for being invested in broadcasting video of throwing in, therefore,
The input advertisement of product is matched with advertisement position.The mode of concrete coupling is: obtain the exhibition of advertisement position
Showing information, this exhibition information mainly includes showing position in play video, the position, the size of advertisement position
Size, and the display form of this advertisement position.While obtaining advertisement position exhibition information, obtain equally
The relevant information of product advertising, reports the display size of advertisement, the form (video or picture) of display.
Both are mated, sees that product advertising is if appropriate for showing in this advertisement position.If able to clear,
It is shown completely, is considered as this product advertising and is mutually matched with advertisement position.
204, in advertisement position, show this input advertisement.
The advertisement of product is joined in advertisement position, when this advertisement position is shown to user, the most also
This user is given by the advertising display of this product.
205, advertisement position and the input advertisement of displaying are hidden.
In embodiments of the present invention, it is contemplated that user watches the overall feeling of video, and also to increase
Advertisement and the interactivity of user, can be configured with the Concealed advertisement position of transparent effect by advertisement position.
Concrete Stealth Modus does not limits.The display of this advertisement position is then to be determined by the user of viewing video.
206, according to the triggering command of user, display advertisement position and the input advertisement of displaying.
The hiding attribute of hiding advertisement position is associated with this product occurred in video, according to
Family changes the display situation of advertisement position playing in video the degree of concern to this product.Concrete implementation
Mode can be to utilize video processing technique to occur the most in video at the picture position of product to add triggering
Label.When video playback to this position, it is judged that whether user has the action triggering this label, such as will
Cursor moves on the coordinate of this position or clicks on this position.When triggering label and being triggered, it is considered as using
Family have issued triggering command and wants to watch the corresponding advertisement of this product.Now, hidden with associated by this product
Hiding advertisement position to be displayed in video pictures, the user to viewing shows the relevant advertisements of this product.
Further, as the realization to said method, embodiments provide in a kind of video
Advertisement play back device, this device is arranged on video website or video platform in the server throwing in advertisement,
As it is shown on figure 3, this device includes:
Extraction unit 31, for extracting the advertised product information play in video, described advertised product information
It it is the product occurred in video pictures.
Acquiring unit 32, extracts the input advertisement of product in video for obtaining described extraction unit 31.
Determine unit 33, for determining the input advertisement phase obtained in video with described acquiring unit 32
The advertisement position joined.
Display unit 34, for described determine the advertisement position that unit 33 determines being shown, described input is wide
Accuse.
Further, as shown in Figure 4, described extraction unit 31 includes:
Module 311 is set, for arranging the amount threshold extracting advertised product information.
Order module 312, for described arranging module 311 when the quantity of described advertised product information exceedes
During the threshold value arranged, according to the preset strategy sorting out value to described product information.
Select module 313, for selecting to meet threshold according to described order module 312 order from high to low
The product information of value quantity.
Further, the module 311 that arranges of described extraction unit includes:
Submodule is set, for arranging the time cycle extracting advertised product information.
The described submodule that arranges is additionally operable to, the quantity of the advertised product information extracted in the setting unit time period
Threshold value.
Delete submodule, after updating in the described time cycle, delete the advertised product information extracted.
Further, as shown in Figure 4, described acquiring unit 32 includes:
Search module 321, wide for the input according to the corresponding described product of described advertised product information searching
Accuse.
Acquisition module 322, searches the input advertisement of product for obtaining described lookup module 321.
Further, as shown in Figure 4, described determine that unit 33 includes:
Acquisition module 331, for obtaining the exhibition information of advertisement position in described video.
Judge module 332, judges described throwing for the exhibition information obtained according to described acquisition module 331
Put the matching degree of advertisement and described advertisement position.
Further, the exhibition information of the advertisement position that described acquisition module 331 obtains at least includes: advertisement
The position of position, displaying size, display form.
Further, as shown in Figure 4, described device also includes:
Hidden unit 35, is used for after described display unit 34 shows described input advertisement in advertisement position,
Hide described advertisement position and the input advertisement of displaying.
Relating module 36, for producing the advertisement position that described hidden unit 35 is hidden with the advertisement in video
Condition associates.
Display unit 37, for the triggering command according to user, shows what described hidden unit 35 was hidden
The input advertisement of advertisement position and displaying, described triggering command is that user clicks on advertisement in the video playback page
The position coordinates at product place.
In sum, the advertisement broadcast method in a kind of video that the embodiment of the present invention is used and device,
It is mainly used in video website or video platform, by screening in the broadcasting pictures of video, there is input
The commodity of advertisement, and the respective advertisement position in this video are play the product advertising of correspondence.Add with this
Strong advertisement and the dependency of video content.Compared with the advertisement putting mode in existing video website, this
Inventive embodiments is for advertisement putting more motility.And compared with the mode that existing orientation throws in advertisement,
The embodiment of the present invention is advertisement to be classified according to video content so that advertisement is associated with video.With
Time, in the playing process of video, it is possible to accomplish the real-time ad content updated in advertisement position, accomplish
The effect that video content is consistent with ad content.Additionally, by video with different display forms
Determine that different advertisement positions is the interactivity that exhibition method more can increase advertisement and video-see user, make
Obtain advertisement putting more specific aim.
It should be noted that for the advertisement play back device in above-mentioned frequency, every embodiment of the present invention makes
The function of the unit module used can pass through hardware processor (hardware processor)
Realize.
Exemplary, as it is shown in figure 5, Fig. 5 shows in a kind of video that the embodiment of the present invention provides
The schematic diagram of the another embodiment of advertisement play back device, the advertisement play back device in this video is arranged on video
In the server of website, this server may include that processor (processor) 51, communication interface
(Communications Interface) 52, memorizer (memory) 53 and bus 54, wherein, processor
51, communication interface 52, memorizer 53 complete mutual communication by bus 54.Communication interface 52
May be used for the information transmission between server and client.Processor 51 can call in memorizer 53
Logical order, to perform following method: extract the advertised product information play in video, described advertisement
Product information is the product occurred in video pictures；Obtain the input advertisement of described product；Determine video
In the advertisement position that matches with described input advertisement；Described input advertisement is shown in described advertisement position.
Additionally, the logical order in above-mentioned memorizer 53 can be realized by the form of SFU software functional unit
And during as independent production marketing or use, can be stored in a computer read/write memory medium.
Based on such understanding, the portion that prior art is contributed by technical scheme the most in other words
Dividing or the part of this technical scheme can embody with the form of software product, this computer software produces
Product are stored in a storage medium, including some instructions with so that a computer equipment (can be
Personal computer, server, or the network equipment etc.) perform method described in each embodiment of the present invention
All or part of step.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic
The various medium that can store program code such as dish or CD.
Device embodiment described above is only schematically, wherein said illustrates as separating component
Unit can be or may not be physically separate, the parts shown as unit can be or
Person may not be physical location, i.e. may be located at a place, or can also be distributed to multiple network
On unit.Some or all of module therein can be selected according to the actual needs to realize the present embodiment
The purpose of scheme.Those of ordinary skill in the art are not in the case of paying performing creative labour, the most permissible
Understand and implement.
Through the above description of the embodiments, those skilled in the art is it can be understood that arrive each reality
The mode of executing can add the mode of required general hardware platform by software and realize, naturally it is also possible to by firmly
Part.Based on such understanding, the portion that prior art is contributed by technique scheme the most in other words
Dividing and can embody with the form of software product, this computer software product can be stored in computer can
Read in storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions with so that one
Computer equipment (can be personal computer, server, or the network equipment etc.) performs each to be implemented
The method described in some part of example or embodiment.
Last it is noted that above example is only in order to illustrate technical scheme, rather than to it
Limit；Although the present invention being described in detail with reference to previous embodiment, the ordinary skill of this area
Personnel it is understood that the technical scheme described in foregoing embodiments still can be modified by it, or
Person carries out equivalent to wherein portion of techniques feature；And these amendments or replacement, do not make corresponding skill
The essence of art scheme departs from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. the advertisement broadcast method in a video, it is characterised in that described method includes:
Extracting the advertised product information play in video, described advertised product information is to go out in video pictures
Existing product；
Obtain the input advertisement of described product；
Determine the advertisement position matched in video with described input advertisement；
Described input advertisement is shown in described advertisement position.
Method the most according to claim 1, it is characterised in that extract the advertisement play in video and produce
Product information includes:
The amount threshold extracting advertised product information is set；
When the quantity of described advertised product information exceedes threshold value, according to preset strategy to described product information
Sorting out value；
Select to meet the product information of number of thresholds according to order from high to low.
Method the most according to claim 2, it is characterised in that arrange and extract advertised product information
Amount threshold includes:
The time cycle extracting advertised product information is set；
The amount threshold of the advertised product information extracted in the setting unit time period；
After the described time cycle updates, delete the advertised product information extracted.
Method the most according to claim 1, it is characterised in that determine in video wide with described input
Accuse the advertisement position matched to include:
Obtain the exhibition information of advertisement position in described video；
The matching degree of described input advertisement and described advertisement position is judged according to described exhibition information.
Method the most according to claim 1, it is characterised in that show described in described advertisement position
After throwing in advertisement, described method also includes:
Hide described advertisement position and the input advertisement of displaying；
Described advertisement position is associated with the advertised product in video；
According to the triggering command of user, show the input advertisement of described advertisement position and displaying, described triggering
Instruction clicks on the position coordinates at advertised product place described in the video playback page for user.
6. the advertisement play back device in a video, it is characterised in that described device includes:
Extraction unit, for extracting the advertised product information play in video, described advertised product information is
The product occurred in video pictures；
Acquiring unit, extracts the input advertisement of product in video for obtaining described extraction unit；
Determine unit, wide for determining that the input advertisement obtained with described acquiring unit in video matches
Accuse position；
Display unit, for described determine the advertisement position that unit determines is shown described input advertisement.
Device the most according to claim 6, it is characterised in that described extraction unit includes:
Module is set, for arranging the amount threshold extracting advertised product information；
Order module, for when the quantity of described advertised product information exceedes threshold value, according to preset strategy
Sorting out value to described product information；
Select module, for selecting to meet the product information of number of thresholds according to order from high to low.
Device the most according to claim 7, it is characterised in that described extraction unit module is set
Including:
Submodule is set, for arranging the time cycle extracting advertised product information；
The described submodule that arranges is additionally operable to, the quantity of the advertised product information extracted in the setting unit time period
Threshold value；
Delete submodule, after updating in the described time cycle, delete the advertised product information extracted.
Device the most according to claim 6, it is characterised in that described determine that unit includes:
Acquisition module, for obtaining the exhibition information of advertisement position in described video；
Judge module, for according to described exhibition information judge described input advertisement and described advertisement position
Join degree.
Device the most according to claim 6, it is characterised in that described device also includes:
Hidden unit, for after described display unit shows described input advertisement in advertisement position, hides
The input advertisement of described advertisement position and displaying；
Relating module is relevant to the advertised product in video for the advertisement position hidden by described hidden unit
Connection；
Display unit, for the triggering command according to user, shows the advertisement position that described hidden unit is hidden
And the input advertisement shown, described triggering command is that user clicks on advertised product institute in the video playback page
Position coordinates.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510891595.9A CN105869009A (en) | 2015-12-07 | 2015-12-07 | Advertisement playing method and apparatus in video |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN106331762A (en) * | 2016-09-06 | 2017-01-11 | 深圳市茁壮网络股份有限公司 | Method and device for generating video ad |
| CN107609907A (en) * | 2017-09-11 | 2018-01-19 | 北京奇虎科技有限公司 | The regulation and control method and device of advertisement position |
| CN108668143A (en) * | 2018-05-14 | 2018-10-16 | 武汉斗鱼网络科技有限公司 | A kind of drainage method, device, server and storage medium |
| CN110188721A (en) * | 2019-06-05 | 2019-08-30 | 福建深视智能科技有限公司 | A kind of method and system that advertisement accurately orientation is launched |
| CN111047351A (en) * | 2019-11-22 | 2020-04-21 | 加和（北京）信息科技有限公司 | Advertisement putting method and device, storage medium and electronic device |
| CN111861572A (en) * | 2020-07-24 | 2020-10-30 | 咪咕文化科技有限公司 | Advertisement putting method and device, electronic equipment and computer readable storage medium |
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Application publication date: 20160817 |