CN108388584A - A kind of method and apparatus for information recommendation - Google Patents
A kind of method and apparatus for information recommendation Download PDFInfo
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- CN108388584A CN108388584A CN201810077856.7A CN201810077856A CN108388584A CN 108388584 A CN108388584 A CN 108388584A CN 201810077856 A CN201810077856 A CN 201810077856A CN 108388584 A CN108388584 A CN 108388584A
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- characteristic information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/73—Querying
- G06F16/735—Filtering based on additional data, e.g. user or group profiles
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/783—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0621—Item configuration or customization
Abstract
The object of the present invention is to provide a kind of method, apparatus of information recommendation and computer equipment, computer readable storage medium and computer program products.Wherein it is determined that one or more content characteristic information of a video, wherein each content characteristic information is associated with its reproduction time section in the video；According to the content characteristic information, corresponding recommendation information is obtained；When user watches the video, at the appointed time section pushes the recommendation information to the user.Compared with prior art, the present invention provides a user and the relevant recommendation information of content characteristic in video when user watches video so that user without separately searching for, and convenient and efficient can must be obtained during video itself it should be understood that information.
Description
Technical field
The present invention relates to technical field of information recommendation more particularly to a kind of information recommendation skills based on video content features
Art.
Background technology
User is when watching video at present, such as to content object therein, such as the place played, the dining room having a meal, production
Raw information understands demand, can only exit the video, voluntarily carry out information inquiry using various application tools.For example, user makes
Understand the dining room in play with masses' comment and makes a reservation when interested.Alternatively, user's use go where, take the understandings such as journey
Some place of playing in play tour information correlated simultaneously buys related travel set meal.
Invention content
The object of the present invention is to provide a kind of method, apparatus of information recommendation and computer equipment, computer-readable deposit
Storage media and computer program product.
According to an aspect of the invention, there is provided a kind of method for information recommendation, wherein this method includes：
One or more content characteristic information of a video are determined, wherein each content characteristic information is regarded with it described
Reproduction time section in frequency is associated；
According to the content characteristic information, corresponding recommendation information is obtained；
When user watches the video, at the appointed time section pushes the recommendation information to the user.
According to an aspect of the present invention, a kind of device for information recommendation is additionally provided, wherein the device includes：
Device for the one or more content characteristic information for determining a video, wherein each content characteristic information with
Its reproduction time section in the video is associated；
For according to the content characteristic information, obtaining the device of corresponding recommendation information；
For when user watches the video, at the appointed time section to push the dress of the recommendation information to the user
It sets.
According to an aspect of the present invention, it additionally provides a kind of computer equipment, including memory, processor and is stored in
On memory and the computer program that can run on a processor, wherein the processor executes real when the computer program
A kind of now method for information recommendation according to an aspect of the present invention.
According to an aspect of the present invention, a kind of computer readable storage medium is additionally provided, computer is stored thereon with
Program, wherein realize that one kind according to an aspect of the present invention is used for information when the computer program is executed by processor
The method of recommendation.
According to an aspect of the present invention, a kind of computer program product is additionally provided, when the computer program product
A kind of method for information recommendation according to an aspect of the present invention is realized when being executed by computer equipment.
Compared with prior art, the present invention provides a user and the content characteristic in video when user watches video
Relevant recommendation information so that user convenient and efficient can must obtain its needs without separately searching for during video
The information of solution.For example, when user watches " pork braised in brown sauce way " video, the present invention directly can recommend wherein each original to user
The purchase of material links so that the purchase of raw material can be completed in user during watching video.This is seeing user
See that generated information requirement when video, even consumption impulsion are each provided with effective satisfaction.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows a kind of method flow diagram of information recommendation according to an embodiment of the invention；
Fig. 2 shows a kind of schematic devices of information recommendation in accordance with another embodiment of the present invention.
Same or analogous reference numeral represents same or analogous component in attached drawing.
Specific implementation mode
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing described as flow chart or method.Although operations are described as the processing of sequence by flow chart, therein to be permitted
Multioperation can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be rearranged.When it
The processing can be terminated when operation completion, it is also possible to the additional step being not included in attached drawing.The processing
It can correspond to method, function, regulation, subroutine, subprogram etc..
Alleged " computer equipment " within a context refers to that can execute numerical value meter by running preset program or instruction
The intelligent electronic device of the predetermined process process such as calculation and/or logical calculated, may include processor and memory, by processor
The program instruction to prestore in memory is executed to execute to execute predetermined process process, or by hardware such as ASIC, FPGA, DSP
Predetermined process process, or realized by said two devices combination.Computer equipment includes but not limited to server, personal computer
(PC), laptop, tablet computer, smart mobile phone etc..
The computer equipment is for example including user equipment and the network equipment.Wherein, the user equipment includes but unlimited
In personal computer (PC), laptop, mobile terminal etc., the mobile terminal includes but not limited to smart mobile phone, PDA
Deng；The network equipment includes but not limited to single network server, the server group of multiple network servers composition or is based on
The cloud of cloud computing (Cloud Computing) being made of a large amount of computers or network server, wherein cloud computing is distributed
One kind of calculating, a super virtual computer being made of the computer collection of a group loose couplings.Wherein, the computer is set
It is standby can isolated operation realize the present invention, also can access network and pass through the interactive operation with other computer equipments in network
To realize the present invention.Wherein, the network residing for the computer equipment includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), office
Domain net, VPN network etc..
It should be noted that the user equipment, the network equipment and network etc. are only for example, other are existing or from now on may be used
The computer equipment or network that can occur such as are applicable to the present invention, should also be included within the scope of the present invention, and to draw
It is incorporated herein with mode.
The method (some of them illustrated by flow) discussed herein below can by hardware, software, firmware, in
Between part, microcode, hardware description language or its arbitrary combination implement.When with software, firmware, middleware or microcode come real
Shi Shi, program code or code segment to implement necessary task can be stored in machine or computer-readable medium (such as
Storage medium) in.(one or more) processor can implement necessary task.
Specific structure and function details disclosed herein are only representative, and are for describing the present invention show
The purpose of example property embodiment.But the present invention can be implemented by many alternative forms, and be not interpreted as
It is limited only by the embodiments set forth herein.
Although it should be understood that may have been used term " first ", " second " etc. herein to describe each unit,
But these units should not be limited by these terms.The use of these items is only for by a unit and another unit
It distinguishes.For example, without departing substantially from the range of exemplary embodiment, it is single that first unit can be referred to as second
Member, and similarly second unit can be referred to as first unit.Term "and/or" used herein above include one of them or
The arbitrary and all combination of more listed associated items.
Term used herein above is not intended to limit exemplary embodiment just for the sake of description specific embodiment.Unless
Context clearly refers else, otherwise singulative used herein above "one", " one " also attempt to include plural number.Also answer
When understanding, term " include " and or " include " used herein above provide stated feature, integer, step, operation,
The presence of unit and/or component, and do not preclude the presence or addition of other one or more features, integer, step, operation, unit,
Component and/or a combination thereof.
It should further be mentioned that in some replace implementations, the function action being previously mentioned can be according to different from attached
The sequence indicated in figure occurs.For example, involved function action is depended on, the two width figures shown in succession actually may be used
Substantially simultaneously to execute or can execute in a reverse order sometimes.
Present invention is further described in detail below in conjunction with the accompanying drawings.
Fig. 1 shows method flow diagram according to an embodiment of the invention, specifically illustrates and a kind of carrying out information recommendation
Process.
Typically, the present invention is realized by the network equipment.But those skilled in the art will be understood that it is any have this hair
The present invention, such as user equipment can be achieved in the computer equipment of bright required computing capability, specific such as PC, smart mobile phone.
As shown in Figure 1, in step sl, computer equipment determines one or more content characteristic information of a video,
Wherein each content characteristic information is associated with its reproduction time section in the video；In step s 2, computer equipment
According to the content characteristic information, corresponding recommendation information is obtained；In step s3, computer equipment at the appointed time section to
User pushes the recommendation information.
Wherein, when being realized by network-side, i.e., the method for executing the present invention by the network equipment need to be come with user equipment cooperation
It determines the video of user's viewing and is presented to the user recommendation information by user equipment.
Specifically, in step sl, computer equipment determines one or more content characteristic information of a video, wherein
Each content characteristic information is associated with its reproduction time section in the video.
Here, the content characteristic information of video includes but not limited to：
1) the characteristics of objects information of non-personage；
2) background characteristics information.
By various existing object recognition algorithms, computer equipment can be (such as crucial to the video image in video
Frame) carry out Object identifying and Background Recognition.
Wherein, for the object identified, computer equipment distinguishes personage and non-personage, special with the object for obtaining non-personage
Reference ceases, such as the hand-held beverage of personage in current frame image, and the non-person characteristic information that computer equipment thereby determines that can
To be beverage, it can also further identify that the beverage is specifically, such as Coca-Cola.In addition, the non-personage in the present invention is special
Reference breath shall be understood in a broad sense, and be only not other objects in image other than personage, can also include people in image
The inhuman body characteristics of object, such as wear clothes.
For the background in image, computer equipment, can be further right after carrying out foreground and background separation to image
Background is identified, using the address corresponding to background as background characteristics information.Such as the churches XX.
For not including the image of personage, computer equipment equally can carry out Object identifying to it, by what is identified
Characteristics of objects information of the address as non-personage.For example, only including the picture frame of island landscape for one, computer equipment is known
The characteristics of objects for not going out the picture frame is island, or the object that can be further accurately identified in the picture frame is Bali
Island.
Further, computer equipment can be combined with other information to determine content characteristic information.For example, computer is set
The standby subtitle that can also obtain video, to assist carrying out Object identifying in conjunction with keyword therein.Specifically such as, one is regarded
Frequency picture frame, computer equipment obtain the subtitle near the picture frame, for example, the subtitle of front and back a few frames shows that dramatis personae wants
Bali is gone to, if recognizing island in the picture frame, it may be considered that corresponding content characteristic information is Bali.In addition,
Computer equipment can be combined with the relevant informations such as the introduction of video, report to identify the special object in video.For example, there is report
Road claims filmization " ten inner peach blossom of three lives three generations " to find a view " Linzhi ", then has many places peach blossom woods when computer equipment recognizes in play
Picture frame when, the content characteristic information of these picture frames can be determined as " Linzhi ".
Here, computer equipment determines that the mode of the content characteristic information of video includes but not limited to：
1) before user plays video, the content characteristic information of the video is extracted.
For example, the currently viewing cuisines video of user " pork braised in brown sauce way ", by each video clip be supplied to one by one user it
Before, computer equipment first extracts the content characteristic information of each video clip, such as various raw material, and obtains each content characteristic letter
The corresponding reproduction time section of breath, as dark soy sauce comes across 00:08:12-00:09:01, finished product pork braised in brown sauce comes across 00:45:18-
00:48:34.This is considered a kind of " real-time " method of determination to a certain extent.
2) after user clicks and plays video, video features library is inquired to obtain the content characteristic information of the video.
Here, video features library needs to pre-establish.One or more videograph is at least stored in video features library.
Every videograph includes the broadcasting associated by video ID, one or more content characteristic information and each content characteristic information
Period.Every videograph can be obtained by the Object identifying to corresponding video in video features library.
After determining that user needs the video played, computer equipment inquires video features library to obtain each interior of the video
Hold the reproduction time section associated by characteristic information and each content characteristic information.
If computer equipment inquiry video features library fails to obtain the record of the video, i.e., not yet deposited in video features library
The relative recording of the video is stored up, then computer equipment can be according to above-mentioned " real-time " method of determination 1) content of the video is provided
Characteristic information is simultaneously stored into video features library.
In addition, video features library can be the local data base of computer equipment, can also be the network number of an outside
According to library.Preferably, when computer equipment be the network equipment when, video features library can as the network equipment local data base simultaneously
It is safeguarded by the network equipment.When computer equipment is user equipment, video features library can be the network of an outside
Database is inquired for user equipment.Alternatively, when computer equipment is user equipment, user equipment can be safeguarded
The video features library of one local, the local video feature database obtain data update from Internet video feature database.
In step s 2, computer equipment obtains corresponding recommendation information according to each content characteristic information of video.
After determining the content characteristic information of video, computer equipment can obtain corresponding recommendation information.
Here, recommendation information at least can be：
1) recommend with money；
When content characteristic information is to video content when accurately identifying, for example, identify present frame include it is palatable can
Happy, then corresponding recommendation information can be the purchase link of Coca-Cola.
2) similar recommendation.
For example, still connecting example, when identifying that present frame includes Coca-Cola, corresponding recommendation information can arbitrary beverage
Purchase link.
Alternatively, when identifying that the background place in present frame is ration dining room, corresponding recommendation information can be a day
Expect the booking link in dining room.
Preferably, recommendation information corresponding with content characteristic information is stored in video features library.
Preferably, recommendation information can be combined with the relevant information of active user to determine.
For example, the currently viewing video of user is " pork braised in brown sauce way ", according to the history consumption information of active user, if should
User often buys vegetables, then can be the purchase link of wherein each raw material for the recommendation information that the user provides；If the user
It often eats out, then can be dining room of " pork braised in brown sauce " this course as recommendation dish for the recommendation information that the user provides.
In step s3, at the appointed time section pushes acquired recommendation information to user to computer equipment.
Here, designated time period can be the reproduction time section corresponding to corresponding contents characteristic information.For example, characteristic information
" Bali " comes across the 00 of video:58:19-01:11:32, then in the reproduction time section, computer equipment is presented to user
The related introduction and/or travel information of " Bali ".Further, if reproduction time corresponding to a content characteristic information
Too short, the such as less than time threshold of section, 5S, then during the period of its corresponding recommendation information being delayed to the threshold value, i.e.,
The presentation of recommendation information at least needs to continue 5S, is calculated since the starting reproduction time of corresponding content characteristic information.
Accordingly, with the broadcasting of video, computer equipment can be pushed to user always to match with current video content
Recommendation information.This can meet user and understand demand to the information of special object in video in real time.For example, video is currently playing
Content be " correlated activation of the dramatis personae in Tahiti ", then computer equipment can be provided " Tahiti " in the period
Travel information, then " dramatis personae returns to Shanghai from Tahiti in Paris favourable turn ", with the propulsion of the process, recommendation information can
With from " Tahiti " travel information → " Paris " travel information → " Shanghai " travel information.These recommendation informations can be with floating window
The form of mouth is presented in the specific position of screen, such as the screen lower right corner.
Also, user may instantaneously generate the impulsion for wanting to know about the video object during watching video, due to recommending
Information is presentation synchronous with video content, this allows users to convenient and efficient its desired information of acquisition.For example, user works as
The video of preceding viewing is just being played to dramatis personae and is having a meal in a ration dining room, and computer equipment identifies the ration dining room, and will
Its information of making a reservation pushes to user, to which user can click the booking information with directly in the restaurant order entry.This is obviously effective
The information for meeting user understands demand, even consumption impulsion.
In addition, designated time period can also be user when terminating to watch and exiting video, computer equipment equally may be used at this time
To exit the corresponding recommendation information of each content characteristic information in video with this to user's push.Recommendation information at this time can have
Many forms.
For example, recommendation information can be a page, including multiple recommendation informations and correspond respectively in different
Hold characteristic information.Further, each content characteristic information can be corresponded to there are one recommendation information subset, these recommendation informations are sub
Collection is integrated into a page and is presented to the user.Alternatively, recommendation information can also be generated multiple based on different classification
Recommendation information subset.
Fig. 2 shows an apparatus in accordance with one embodiment of the invention schematic diagram, a kind of information recommendation that carries out is specifically illustrated
Device.
As shown in Fig. 2, recommendation apparatus 200 is installed in the network equipment, and further comprises feature determining device 21, recommends
Determining device 22 and recommendation pusher 23.
Wherein, feature determining device 21 determines one or more content characteristic information of a video, wherein each content
Characteristic information is associated with its reproduction time section in the video；Then, recommend determining device 22 according to content spy
Reference ceases, and obtains corresponding recommendation information；Then, recommending pusher 23, at the appointed time section pushes the recommendation to user
Information.
Specifically, feature determining device 21 determines one or more content characteristic information of a video, wherein in each
It is associated with its reproduction time section in the video to hold characteristic information.
Here, the content characteristic information of video includes but not limited to：
1) the characteristics of objects information of non-personage；
2) background characteristics information.
By various existing object recognition algorithms, other devices in feature determining device 21 or recommendation apparatus 200 can
To carry out Object identifying and Background Recognition to the video image (such as key frame) in video.It is mostly determined with feature in this explanation
Device 21 executes Object identifying to carry out citing description.
Wherein, for the object identified, feature determining device 21 distinguishes personage and non-personage, to obtain pair of non-personage
As the hand-held beverage of personage in characteristic information, such as current frame image, the non-personage that feature determining device 21 thereby determines that is special
Reference breath can be beverage, can also further identify that the beverage is specifically, such as Coca-Cola.In addition, in the present invention
Non- person characteristic information shall be understood in a broad sense, and is only not other objects in image other than personage, can also include
The inhuman body characteristics of personage in image, such as wear clothes.
For the background in image, feature determining device 21, can be into one after carrying out foreground and background separation to image
Background is identified in step, using the address corresponding to background as background characteristics information.Such as the churches XX.
For not including the image of personage, feature determining device 21 equally can carry out Object identifying to it, will be known
Characteristics of objects information of other address as non-personage.For example, only including the picture frame of island landscape for one, feature determines
Device 21 identifies the object that the characteristics of objects of the picture frame is island, or can be further accurately identified in the picture frame
For Bali.
Further, feature determining device 21 can be combined with other information to determine content characteristic information.For example, feature
Determining device 21 can also obtain the subtitle of video, to assist carrying out Object identifying in conjunction with keyword therein.Specifically such as, right
In a video image frame, feature determining device 21 obtains the subtitle near the picture frame, for example, the subtitle table of front and back a few frames
Bright, dramatis personae will go to Bali, if recognizing island in the picture frame, it may be considered that corresponding content characteristic information is
Bali.In addition, feature determining device 21 can be combined with the relevant informations such as the introduction of video, report to identify the spy in video
Determine object.For example, it has been reported that filmization " ten inner peach blossom of three lives three generations " is found a view " Linzhi ", then when feature determining device 21 is known
When being clipped to the picture frame for having many places peach blossom woods in play, the content characteristic information of these picture frames can be determined as " Linzhi ".
Here, feature determining device 21 determines that the mode of the content characteristic information of video includes but not limited to：
1) before user plays video, the content characteristic information of the video is extracted.
For example, the currently viewing cuisines video of user " pork braised in brown sauce way ", by each video clip be supplied to one by one user it
Before, feature determining device 21 first extracts the content characteristic information of each video clip, such as various raw material, and it is special to obtain each content
The corresponding reproduction time section of reference breath, as dark soy sauce comes across 00:08:12-00:09:01, finished product pork braised in brown sauce comes across 00:45:
18-00:48:34.This is considered a kind of " real-time " method of determination to a certain extent.
2) after user clicks and plays video, video features library is inquired to obtain the content characteristic information of the video.
Here, video features library needs to pre-establish.One or more videograph is at least stored in video features library.
Every videograph includes the broadcasting associated by video ID, one or more content characteristic information and each content characteristic information
Period.Every videograph can be obtained by the Object identifying to corresponding video in video features library.
After determining that user needs the video played, feature determining device 21 inquires video features library to obtain the video
Reproduction time section associated by each content characteristic information and each content characteristic information.
Fail to obtain the record of the video if feature determining device 21 inquires video features library, i.e., in video features library still
The relative recording of the video is not stored, then feature determining device 21 can be according to above-mentioned " real-time " method of determination 1) it is regarded to provide this
The content characteristic information of frequency is simultaneously stored into video features library.
Then, recommend determining device 22 according to each content characteristic information of video, obtain corresponding recommendation information.
After determining the content characteristic information of video, recommend determining device 22 that can obtain corresponding recommendation information.
Here, recommendation information at least can be：
1) recommend with money；
When content characteristic information is to video content when accurately identifying, for example, identify present frame include it is palatable can
Happy, then corresponding recommendation information can be the purchase link of Coca-Cola.
2) similar recommendation.
For example, still connecting example, when identifying that present frame includes Coca-Cola, corresponding recommendation information can arbitrary beverage
Purchase link.
Alternatively, when identifying that the background place in present frame is ration dining room, corresponding recommendation information can be a day
Expect the booking link in dining room.
Preferably, recommendation information corresponding with content characteristic information is stored in video features library.
Preferably, recommendation information can be combined with the relevant information of active user to determine.
For example, the currently viewing video of user is " pork braised in brown sauce way ", recommend determining device 22 according to the history of active user
Consumption information, if the user often buys vegetables, the recommendation information for user determination can be the purchase of wherein each raw material
Link；If the user often eats out, the recommendation information determined for the user can be " pork braised in brown sauce " this course conduct
Recommend the dining room of dish.
Then, recommending pusher 23, at the appointed time section pushes acquired recommendation information to user.
Here, designated time period can be the reproduction time section corresponding to corresponding contents characteristic information.For example, characteristic information
" Bali " comes across the 00 of video:58:19-01:11:32, then in the reproduction time section, recommendation pusher 23 is in user
The related introduction and/or travel information of existing " Bali ".Further, if when broadcasting corresponding to a content characteristic information
Between section it is too short, a such as less than time threshold, 5S recommends pusher 23 that the period of corresponding recommendation information is then delayed to this
During threshold value, i.e. the presentation of the recommendation information at least needs to continue 5S, since the starting reproduction time of corresponding content characteristic information
It calculates.
Accordingly, with the broadcasting of video, recommend pusher 23 that can be pushed and current video content phase to user always
Matched recommendation information.This can meet user and understand demand to the information of special object in video in real time.For example, video is current
The content of broadcasting is " correlated activation of the dramatis personae in Tahiti ", then recommends pusher 23 that can be provided in the period
The travel information of " Tahiti ", then " dramatis personae returns to Shanghai from Tahiti in Paris favourable turn ", with the propulsion of the process,
Recommendation information can be from " Tahiti " travel information → " Paris " travel information → " Shanghai " travel information.These recommendation informations can
Specific position to be presented in screen in the form of floating frame, such as the screen lower right corner.
Also, user may instantaneously generate the impulsion for wanting to know about the video object during watching video, due to recommending
Information is presentation synchronous with video content, this allows users to convenient and efficient its desired information of acquisition.For example, user works as
The video of preceding viewing is just being played to dramatis personae and is having a meal in a ration dining room, and feature determining device 21 identifies the ration dining room,
Recommend determining device 22 to determine that corresponding recommendation information is the booking information in the ration dining room, pusher 23 is recommended to be made a reservation
Information pushes to user, to which user can click the booking information with directly in the restaurant order entry.This obviously effectively meets
The information of user understands demand, even consumption impulsion.
In addition, designated time period can also be user when terminating to watch and exiting video, recommend pusher 23 same at this time
Sample can be pushed to user exits the corresponding recommendation information of each content characteristic information in video with this.Recommendation information at this time can
With there are many forms of expression.
For example, recommendation information can be a page, including multiple recommendation informations and correspond respectively in different
Hold characteristic information.Further, each content characteristic information can be corresponded to there are one recommendation information subset, these recommendation informations are sub
Collection is integrated into a page and is presented to the user.Alternatively, recommendation information can also be recommended based on different classification to generate
Information subset.
It should be noted that the present invention can be carried out in the assembly of software and/or software and hardware, for example, can adopt
With application-specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment
In, software program of the invention can be executed by processor to realize steps described above or function.Similarly, of the invention
Software program (including relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory,
Magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the present invention, example
Such as, coordinate to execute the circuit of each step or function as with processor.
In addition, the part of the present invention can be applied to computer program product, such as computer program instructions, when its quilt
When computer executes, by the operation of the computer, it can call or provide according to the method for the present invention and/or technical solution.
And the program instruction of the method for the present invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal loaded mediums and be transmitted, and/or be stored according to described program instruction operation
In the working storage of computer equipment.Here, including a device according to one embodiment of present invention, which includes using
Memory in storage computer program instructions and processor for executing program instructions, wherein when the computer program refers to
When order is executed by the processor, method and/or skill of the device operation based on aforementioned multiple embodiments according to the present invention are triggered
Art scheme.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Profit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims
Variation includes within the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second equal words are used for table
Show title, and does not represent any particular order.
Claims (19)
1. a kind of method for information recommendation, wherein this method includes：
Determine one or more content characteristic information of a video, wherein each content characteristic information with its in the video
Reproduction time section it is associated；
According to the content characteristic information, corresponding recommendation information is obtained；
When user watches the video, at the appointed time section pushes the recommendation information to the user.
2. according to the method described in claim 1, wherein, this method further includes：
Object identifying is carried out to the video, to obtain the content characteristic information and its reproduction time in the video
Section.
3. according to the method described in claim 2, wherein, this method further includes：
The content characteristic information identified and its reproduction time section in the video are recorded, to establish or update video
Feature database.
4. according to the method described in claim 3, wherein, it is right that each content characteristic information institute is also stored in the video features library
The recommendation information answered.
5. method according to claim 1 to 4, wherein in the broadcasting associated by the content characteristic information
Period pushes corresponding recommendation information to the user.
6. according to the method described in claim 4, wherein, if reproduction time section associated by the content characteristic information when
It is long to be less than predetermined threshold, then corresponding recommendation information is presented according to the predetermined threshold.
7. method according to claim 1 to 4, wherein when the user terminates to watch the video, to
The user pushes corresponding recommendation information.
8. method according to any one of claim 1 to 7, wherein the content characteristic information includes at least following
One：
The characteristics of objects information of non-personage；
Background characteristics information.
9. a kind of device for information recommendation, wherein the device includes：
Device for the one or more content characteristic information for determining a video, wherein each content characteristic information with its
Reproduction time section in the video is associated；
For according to the content characteristic information, obtaining the device of corresponding recommendation information；
For when user watches the video, at the appointed time section to push the device of the recommendation information to the user.
10. device according to claim 9, wherein the device further includes：
For carrying out Object identifying to the video, when obtaining the content characteristic information and its broadcasting in the video
Between section device.
11. device according to claim 10, wherein the device further includes：
For recording the content characteristic information identified and its reproduction time section in the video, to establish or update
The device in video features library.
12. according to the devices described in claim 11, wherein be also stored with each content characteristic information institute in the video features library
Corresponding recommendation information.
13. the device according to any one of claim 9 to 12, wherein broadcasting associated by the content characteristic information
The period is put to the corresponding recommendation information of user push.
14. device according to claim 13, wherein if reproduction time section associated by the content characteristic information
Duration is less than predetermined threshold, then corresponding recommendation information is presented according to the predetermined threshold.
15. the device according to any one of claim 9 to 12, wherein when the user terminates to watch the video,
Corresponding recommendation information is pushed to the user.
16. device according to any one of claims 9 to 15, wherein the content characteristic information includes at least following
Any one：
The characteristics of objects information of non-personage；
Background characteristics information.
17. a kind of computer equipment, including memory, processor and storage are on a memory and the meter that can run on a processor
Calculation machine program, wherein the processor is realized when executing the computer program as described in any item of the claim 1 to 8
Method.
18. a kind of computer readable storage medium, is stored thereon with computer program, wherein the computer program is handled
Such as method described in any item of the claim 1 to 8 is realized when device executes.
19. a kind of computer program product is realized when the computer program product is executed by computer equipment as right is wanted
Seek the method described in any one of 1 to 8.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810077856.7A CN108388584A (en) | 2018-01-26 | 2018-01-26 | A kind of method and apparatus for information recommendation |
| PCT/CN2019/072390 WO2019144848A1 (en) | 2018-01-26 | 2019-01-18 | Information recommendation method and apparatus |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810077856.7A CN108388584A (en) | 2018-01-26 | 2018-01-26 | A kind of method and apparatus for information recommendation |
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| CN108388584A true CN108388584A (en) | 2018-08-10 |
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| CN201810077856.7A Pending CN108388584A (en) | 2018-01-26 | 2018-01-26 | A kind of method and apparatus for information recommendation |
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| CN (1) | CN108388584A (en) |
| WO (1) | WO2019144848A1 (en) |
Cited By (7)
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| CN109218771A (en) * | 2018-10-29 | 2019-01-15 | 百度在线网络技术（北京）有限公司 | A kind of recommended method of video program, device, electronic equipment and storage medium |
| CN109377292A (en) * | 2018-12-20 | 2019-02-22 | 百度在线网络技术（北京）有限公司 | A kind of information recommendation method, device, electronic equipment and storage medium |
| WO2019144848A1 (en) * | 2018-01-26 | 2019-08-01 | 北京一览科技有限公司 | Information recommendation method and apparatus |
| CN110221743A (en) * | 2019-06-19 | 2019-09-10 | 广州华多网络科技有限公司 | A kind of method and device that information is presented |
| CN111107434A (en) * | 2018-10-25 | 2020-05-05 | 青岛海尔多媒体有限公司 | Information recommendation method and device |
| WO2020238789A1 (en) * | 2019-05-30 | 2020-12-03 | 杭州海康威视数字技术股份有限公司 | Video replay |
| CN114125534A (en) * | 2021-11-11 | 2022-03-01 | 百度在线网络技术（北京）有限公司 | Video playing method, video playing device, electronic equipment, storage medium and program product |
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| WO2019144848A1 (en) | 2019-08-01 |
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