WO2014142301A1 - Information supply system, server device, video display device, information supply method, and program - Google Patents

Information supply system, server device, video display device, information supply method, and program Download PDF

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Publication number
WO2014142301A1
WO2014142301A1 PCT/JP2014/056867 JP2014056867W WO2014142301A1 WO 2014142301 A1 WO2014142301 A1 WO 2014142301A1 JP 2014056867 W JP2014056867 W JP 2014056867W WO 2014142301 A1 WO2014142301 A1 WO 2014142301A1
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Prior art keywords
information
user
viewing user
moving image
recommended
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PCT/JP2014/056867
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French (fr)
Japanese (ja)
Inventor
賢 木下
幸樹 岡田
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日本電気株式会社
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Publication of WO2014142301A1 publication Critical patent/WO2014142301A1/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/583Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/5854Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using shape and object relationship

Definitions

  • the present invention relates to an information providing system, a server device, a moving image display device, an information providing method, and a program.
  • Patent Document 1 An example of a method for distributing product information included in broadcast video is described in Patent Document 1.
  • a broadcast station broadcasts a video, related information of a product included in the video, and correspondence information indicating in which scene of the video the product is displayed. And storing at least temporarily the broadcasted product related information and correspondence information in the storage unit of the receiving device, displaying the broadcast video on the receiving video display device, and the video display device.
  • the predetermined range area before the instruction input based on the correspondence information And displaying the product related information on the video display device.
  • the information providing method described in Patent Document 2 extracts only the portion of interest of the user from the multimedia information and selectively provides individual information for each user. Extraction of information of interest to the user is performed based on a user profile created by inquiring the user or taking a questionnaire.
  • the advertisement information distribution method described in Patent Document 3 distributes a program schedule table in which an information tag attached to each broadcast program is embedded to a home server for home appliance management of each home, displays it on the information terminal of each home, and views it. When the user operates the television from the program schedule table, an advertisement suitable for each viewer is distributed in real time from the operation history of the information terminal and the information tag.
  • the advertisement guidance system described in Patent Document 4 transmits selected advertisement guidance from a call center system to a customer phone, and refers to, registers, and updates the conditions for sending the advertisement guidance to the customer phone and the content of the advertisement guidance. , And can be deleted.
  • An update registration method for an image-added word dictionary system described in Patent Document 5 analyzes input image data, converts it into image comparison data, searches a dictionary database, and images similar to the converted image comparison data When comparison data and related names are extracted, and similar image comparison data is extracted, it is determined whether or not the extracted name data and the input name have the same tendency. By registering the obtained image comparison data in the dictionary database as a similar pattern, the relationship between the registered image and its name is automatically organized. Further, the content and CM distribution system described in the feature document 6 can receive the content data and the CM data from the server, accumulate the CM data, and reproduce it at a timing desired by the user.
  • the advertisement distribution method described in Patent Document 7 automatically selects consumers with high interest in various products including services from Internet users, and distributes advertisements of the respective products.
  • correspondence information is prepared because information in which the appearance position of the product included in the video is associated with the related information of the product is prepared and broadcast in advance. There is a problem in that it is impossible to input an instruction to obtain information on a user's product for a video or product that is not available.
  • the present invention has been made in view of the above circumstances, and an object of the present invention is to provide an information providing system, a server device, a moving image display device, an information providing method, and a program for accurately estimating a user's preference from a moving image viewing act. Is to provide.
  • the information providing system of the present invention includes: An information providing system comprising a video display device and a server device, The server device Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device; Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image; Preference information generating means for generating preference information of the viewing user including object information specified by the object specifying means.
  • the server device of the present invention A server device connected to the video display device, Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device; Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image; Preference information generating means for generating preference information of the viewing user including object information specified by the object specifying means.
  • the moving image display apparatus of the present invention is A video display device connected to the server device, A video display means for displaying a video; Obtaining means for obtaining a still image corresponding to a time point designated by a viewing user in the moving picture output to the moving picture display means; A still image transmitting means for transmitting the still image to the server device; The recommended action generated based on the still image is received from the server device, and the recommended action is sequentially accumulated, and an indicator indicating that the recommended action is provided from the server device outside the area where the moving image is output And a recommended action notification means for notifying the viewing user, And presenting means for presenting recommended behavior information to the viewing user in response to an instruction by the viewing user to view the accumulated recommended behavior in response to the notification by the recommended behavior notification means.
  • the information providing method of the present invention includes: Server device Acquire extracted image feature information from the still image corresponding to the time point specified by the viewing user in the video output to the video display device, Based on the acquired image feature information, identify an object that appears in the still image, The viewing user preference information including the specified object information is generated.
  • the first computer program of the present invention is: On the computer, A procedure for acquiring extracted image feature information from a still image corresponding to a time point specified by a viewing user in a moving image output to a moving image display device, A procedure for identifying an object shown in the still image based on the acquired image feature information; It is a program for executing a procedure for generating preference information of the viewing user including object information specified by a procedure for specifying the object.
  • the second computer program of the present invention is: In a computer equipped with a storage device, A procedure for storing the preference information generated by the procedure for generating the preference information based on the still image obtained from the user designation for the moving image in the storage device; A procedure for performing data mining on the stored preference information of the viewing user and classifying the viewing user into at least one field in which the viewing user is interested; For each field, a recommended condition indicating a correspondence relationship between each of a plurality of different recommended actions and each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information is stored in the memory The procedure to hold in the device, The recommendation condition corresponding to the field into which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the storage device is applied to each condition pattern of the recommendation condition.
  • This is a program for executing a procedure for generating recommended action information indicating at least one recommended action among the plurality of different recommended actions.
  • the third computer program of the present invention is: To a computer that can be connected to the server device, Steps to view the video, A procedure for acquiring a still image corresponding to a point in time specified by the viewing user in the video output in the procedure for displaying the video, A procedure for transmitting the still image to the server device; A procedure for receiving recommended actions generated based on the still image from the server device and sequentially storing them. A procedure for outputting an indicator indicating that the recommended action is provided from the server device outside the area where the video is output, and notifying the viewing user, A program for receiving a notification by the notification procedure and executing a procedure for presenting recommended behavior information to the viewing user in response to an instruction from the viewing user to browse the accumulated recommended behavior.
  • a plurality of components are formed as a single member, and a single component is formed of a plurality of members. It may be that a certain component is a part of another component, a part of a certain component overlaps with a part of another component, or the like.
  • the plurality of procedures of the method and computer program of the present invention are not limited to being executed at different timings. For this reason, another procedure may occur during the execution of a certain procedure, or some or all of the execution timing of a certain procedure and the execution timing of another procedure may overlap.
  • an information providing system a server device, a moving image display device, an information providing method, and a program for accurately estimating a user's preference from a moving image viewing act are provided.
  • FIG. 1 is a functional block diagram showing a configuration of an information providing system 1 according to an embodiment of the present invention.
  • An information providing system 1 includes a moving image display device 10 and a server device 100.
  • the server device 100 includes a feature information acquisition unit 102 that acquires image feature information extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10, and a feature Based on the image feature information acquired by the information acquisition unit 102, an object specifying unit 104 that specifies an object that appears in a still image and viewing user preference information 108 that includes the object information specified by the object specifying unit 104 are generated.
  • a preference information generation unit 106 is a preference information generation unit 106.
  • the server apparatus 100 of the present embodiment is realized by cloud computing using a server computer such as a data center, but is not limited to this. Further, the server computer of the server device 100 may be configured by a virtual server or the like.
  • FIG. 1 includes a CPU (Central Processing Unit), a memory, a program that realizes the components shown in FIG. 1 loaded in the memory, a storage unit that stores the program, and a network connection interface.
  • CPU Central Processing Unit
  • memory a memory
  • program that realizes the components shown in FIG. 1 loaded in the memory
  • storage unit that stores the program
  • network connection interface This is realized by an arbitrary combination of hardware and software of an arbitrary computer (not shown). It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.
  • Each functional block diagram described below shows a logical block of functional units, not a configuration of hardware units. In the following drawings, the configuration of parts not related to the essence of the present invention is omitted and is not shown.
  • various components of the computer are realized as various functions by the CPU executing various processing operations corresponding to the computer program.
  • the computer program according to the embodiment of the present invention is obtained from a still image corresponding to a time point designated by a viewing user in a moving image output to the moving image display device 10 in a computer for realizing the server device 100.
  • a procedure for acquiring extracted image feature information, a procedure for specifying an object appearing in a still image based on the acquired image feature information, and a viewing user's preference information including object information specified by the procedure for specifying an object It is described to execute the procedure to generate.
  • the computer program according to the embodiment of the present invention may be recorded on a computer-readable recording medium that constitutes the server apparatus 100.
  • the recording medium is not particularly limited, and various forms can be considered.
  • the program may be loaded from a recording medium into a computer memory, or downloaded to a computer through a network and loaded into the memory.
  • FIG. 2 is a block diagram showing a configuration example of the information providing system 1 according to the embodiment of the present invention.
  • a video / broadcaster 7 transmits broadcast waves on the ground or satellite via a moving picture distribution device such as a set top box (STB) 3.
  • the moving image is distributed to at least one moving image display device 10.
  • the moving image distribution device can include, for example, a plurality of tuners that simultaneously receive a plurality of channels of broadcast signals.
  • the video distribution device may be a TV, a home server, a recording device, or a gateway device in addition to the STB 3.
  • the moving image display device 10 is connected to the server device 100 on the cloud 5.
  • the video display device 10 is, for example, a smartphone, a tablet terminal, a game machine, a television receiver, a personal computer, or a media player, and installs and executes an application program for displaying the video content on the video display device 10. can do.
  • FIG. 2 three moving image display devices 10a, 10b, and 10c are shown, but the number of devices is not limited to this.
  • moving image display device 10 may be in various forms such as a portable type or a stationary type.
  • the moving image content displayed on the moving image display device 10 includes, for example, moving image, sound, data, or a combination thereof, and the like, stored in real time or in advance from the moving image distribution device Or what was recorded or what combined them may be sufficient.
  • the video distribution device sequentially distributes the video content received from the video / broadcasting company 7 in real time, and the video display device 10 receives and displays the video content.
  • the present invention is not limited to this.
  • a configuration may be adopted in which moving image data recorded or stored in a storage device or other recording medium accessible by the moving image distribution device is read and distributed, and the moving image display device 10 receives and displays it.
  • the moving image distribution apparatus may be configured to store the content received in a streaming format from a content server or the like via a network in real time or temporarily and distribute and receive and display the moving image display apparatus 10.
  • the moving image display device 10 may be configured to read and display video data recorded or stored in an accessible storage device or other recording medium.
  • the structure which the moving image display apparatus 10 accumulate stores and displays the content directly received with the streaming format from the content server etc. via the network instead of going through a moving image delivery apparatus may be sufficient.
  • the storage device or recording medium is, for example, a hard disk, a USB (Universal Serial Bus) flash memory, a Blu-ray disc, a DVD (Digital Versatile Disk), a CD (Compact Disc), an MO (Magneto-Optical disk), or a magnetic tape. Includes various media.
  • the moving image display device 10 and the moving image distribution device such as the STB 3 or the server device 100 can be configured to communicate with each other wirelessly, wired, or a combination thereof.
  • FIG. 3 is a block diagram showing a hardware configuration of the moving image display apparatus 10 according to the embodiment of the present invention.
  • the moving image display apparatus 10 includes a CPU 12, a memory 14 including a ROM (Read Only Memory) and a RAM (Random Access Memory), an I / O (Input and Output) 18,
  • the wireless LAN communication unit 20, the operation unit 22, the operation reception unit 24, the display unit 26, the display control unit 28, the voice control unit 36, the speaker 32, and the microphone 34 are provided.
  • the CPU 12 is connected to each element of the moving image display device 10 via the bus 40 and controls the entire moving image display device 10 together with each element.
  • the memory 14 stores programs and various application programs for operating the moving image display apparatus 10, various setting data used when these programs operate, and user data including address data and various content data. To do. Further, the memory 14 has an area for temporarily storing data, such as a work area for operating the program.
  • the I / O 18 controls input / output to the moving image display device 10.
  • the memory 14 includes a ROM, a RAM, a flash memory, a disk drive, etc., and other functions having functions for storing application programs and setting data for operating the programs, temporarily stored data, user data, and the like. It may be a device.
  • the operation unit 22 includes operation keys, operation buttons, switches, a jog dial, a touch pad, a touch panel integrated with the display unit 26, and the like.
  • the operation reception unit 24 receives an operation of the operation unit 22 by the user and notifies the CPU 12 of the operation.
  • the display unit 26 includes an LED (Light Emitting Diode) display, a liquid crystal display, an organic EL (ElectroLuminescence) display, and the like.
  • the display control unit 28 displays various screens on the display unit 26 in accordance with instructions from the CPU 12.
  • the voice control unit 36 performs voice output from the speaker 32 and voice input from the microphone 34 in accordance with instructions from the CPU 12.
  • the wireless LAN communication unit 20 performs wireless LAN communication with the moving image distribution device (here, STB3) or the server device 100 on the cloud 5 via the wireless LAN antenna 21 by a method compliant with, for example, the IEEE 802.11 standard. I do.
  • the moving image distribution device or the server device 100 can communicate with each moving image display device 10 via a wireless LAN access point device (not shown).
  • the moving image distribution apparatus may include a wireless LAN access point function.
  • wireless LAN communication access point search processing processing of the moving image display device 10 to the access point, authentication processing, and the like are performed. This is performed in advance, and wireless LAN communication is possible.
  • the moving image display apparatus 10 may include at least one tuner for directly receiving a broadcast signal of at least one channel.
  • the moving image display apparatus 10 may receive content directly from a content server (not shown) or the like by the wireless LAN communication unit 20 via a network.
  • the moving image display device 10 may include a media playback unit (not shown), and may play back content recorded on the media and display the content on the display unit 26.
  • the moving image display device 10 is configured to perform wireless LAN communication by the wireless LAN communication unit 20, but is not limited thereto.
  • a trial listening application 42 that reproduces moving image content and displays it on the display unit 26 is installed in the memory 14 in advance.
  • the CPU 12 executes the viewing application 42 to operate according to various processing procedures, and various components (for example, FIG. 21) of the moving image display device 10 are realized as various functions.
  • Each component of the moving image display device 10 in each embodiment described below includes a CPU 12, a memory 14, a program (viewing application 42) that realizes the components illustrated in FIG. 21 loaded in the memory 14, and a network connection interface.
  • This is realized by any combination of hardware and software of any computer having (I / O 18, wireless LAN communication unit 20). It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.
  • the feature information acquisition unit 102 of the server device 100 of FIG. 1 can share the function between the server device 100 and the moving image display device 10 part by part.
  • the moving image display apparatus 10 reproduces moving image content, and extracts image feature information from a reproduction unit 112 displayed on the display unit 26 and a still image corresponding to a time point designated by the user.
  • a feature information extraction unit 114 and a transmission unit 116 that transmits image feature information extracted by the feature information extraction unit 114 may be included.
  • the feature information acquisition unit 102 of the server device 100 can acquire the feature information by receiving the feature information transmitted from the transmission unit 116 of the moving image display device 10.
  • the feature information acquisition unit 102 of the server device 100 may be partially realized by the feature information extraction unit 114 and the transmission unit 116 of the moving image display device 10.
  • the viewing application 42 of the present embodiment may be recorded on a computer-readable recording medium that constitutes the moving image display apparatus 10.
  • the recording medium is not particularly limited, and various forms can be considered.
  • the viewing application 42 may be loaded from the recording medium into the memory 14 of the moving image display device 10 or may be downloaded to the moving image display device 10 through a network and loaded into the memory 14.
  • the server apparatus 100 includes a feature information acquisition unit 102, an object specification unit 104, and a preference information generation unit 106.
  • the feature information acquisition unit 102 acquires image feature information extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10.
  • the feature information extraction unit 114 (FIG. 21) when a moving image is output by the reproduction unit 112 (FIG. 21), when the display screen is touched by the viewing user, for example, the feature information extraction unit 114 (FIG. 21). Gets a hard copy of the still image being displayed.
  • the feature information extraction unit 114 (FIG. 21) may acquire a corresponding frame image as long as it is a compressed image that is decoded and displayed by the moving image display device 10. Then, the feature information extraction unit 114 (FIG. 21) performs image analysis on the still image, extracts feature points having a data amount that can identify at least an object shown in the still image, and positions of the feature points and their positions. Feature information (image feature information) is acquired.
  • this processing is referred to as “primary analysis processing”.
  • the designation by the viewing user means, for example, that the viewing user touches the touch panel of the moving image display device 10 on which the moving image is displayed, or operating an operation key or a switch provided on the moving image display device 10. Alternatively, the viewing user may tilt or shake the moving image display device 10.
  • the touch operation method and the like are not particularly limited, and can be specified by various operations such as single tap, double tap, flick, drag, swipe, and pinch.
  • the viewing user displays the target object (person, thing, place, etc.) on the screen of the video display device 10. You can touch and specify.
  • the image feature information extracted by the primary analysis process is transmitted from the moving image display apparatus 10 to the server apparatus 100 by the transmission unit 116 (FIG. 21).
  • the feature information acquisition unit 102 of the server device 100 acquires image feature information from the moving image display device 10 in this way.
  • the transmission unit 116 (FIG. 21) may transmit the still image itself from the moving image display device 10 to the server device 100 and perform an image analysis process in the server device 100.
  • the transmission unit 116 sends the image feature amount information to the server device 100. If it is set as the structure which transmits, the transmission amount to the server apparatus 100 or the image analysis processing load of the server apparatus 100 can be reduced.
  • How much the moving image display device 10 and the server device 100 share the primary analysis processing depends on the image analysis processing capability of the moving image display device 10 or the server device 100, the required analysis accuracy, or the moving image display device. 10 and the server apparatus 100 can be determined as appropriate based on the communication processing capability and the like.
  • the still image to be analyzed by the moving image display device 10 may include not only the image frame displayed at the moment when the user touches the screen but also a plurality of frames before and after the image frame. Further, as described above, when the level of interest designated by the user can be indicated by the operation method, the information on the level of interest or the information on the operation method is displayed together with the information on the feature amount of the image in the moving image display device 10. To the server apparatus 100.
  • the object specifying unit 104 specifies an object that appears in a still image based on the image feature information acquired by the feature information acquiring unit 102. Specifically, the object specifying unit 104 collates the feature amount of each feature point with the feature amount of each feature point of the detection target object registered in advance by pattern recognition or the like, and the feature point at least partially matches. And their relative positions can be detected.
  • the detection target object includes, for example, an object, a person, a place (a store, a facility, a landscape), or the like.
  • the preference information generation unit 106 generates viewing user preference information 108 including object information specified by the object specification unit 104. Specifically, for example, when the object specifying unit 104 specifies at least one object appearing in a still image, a word (word) indicating the object can be output as the preference information 108. For example, it may be output as text data.
  • the preference information 108 can also include information on the level of interest for the object.
  • the preference information 108 can include, for example, date information and at least one word for each user.
  • the preference information 108 may include information obtained from the history of the preference information 108.
  • the speed and direction of the movement of the object in the displayed moving image, the change of the object, etc. are analyzed for the images before and after the user specified, and when there is a change beyond a certain value
  • the object may be specified for the images before and after the designated time point.
  • the words of a plurality of identified objects may be generated as preference information 108, respectively.
  • level information such as probability (likelihood) as the preference information 108 may be added to each word of the preference information 108.
  • FIG. 4 is a flowchart illustrating an example of a processing procedure of the information providing system 1 that realizes the information providing method of the present embodiment.
  • the server device 100 extracts an image extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10.
  • Feature information is acquired (YES in step S101, step S103), an object appearing in a still image is specified based on the acquired image feature information (step S105), and viewing user preference information including the specified object information is obtained.
  • Generate step S107).
  • step S103 in FIG. 6 image feature information extracted from the still image displayed when the user touches the screen is transmitted from the moving image display device 10 to the server device 100, and the feature information acquisition unit 102 The image feature information is acquired.
  • step S105 based on the image feature information acquired in step S103 by the object specifying unit 104, a person “actress S” and a “cat pattern dress” worn by the person are displayed as objects to be moved to a still image. Identified.
  • step S107 the preference information generation unit 106 generates "actress S" and "cat pattern dress” as the user preference information 108.
  • the reason that the user touched the screen may be because the user was a fan of female actress S. Or the user may have liked a dress worn by a woman.
  • the server apparatus 100 estimates the user's preferences and generates both “actress S” and “cat pattern dress” as preference information 108 as described above. Can do.
  • the viewing user is interested in the moving image output to the moving image display device 10 by an operation such as the user touching the screen.
  • the server apparatus 100 is estimated to have been specified by the user based on the image feature information of the still image corresponding to the time point specified by the user of the moving image output to the moving image display device 10. Objects can be specified.
  • the server device 100 it is not necessary for the server device 100 to grasp in advance the content of the moving image output to the moving image display device 10.
  • the moving image to be processed in the information providing system 1 of the present invention may be any content that can be reproduced by the viewing application 42.
  • user preference information is generated from the object specified in this way, so that the user preference can be accurately estimated from the video viewing action.
  • FIG. 7 is a functional block diagram showing the configuration of the information providing system 1 according to the embodiment of the present invention.
  • the information providing system 1 of the present embodiment is different from the above-described embodiment in that it has a configuration for acquiring designation information by the user.
  • the server device 200 of the present embodiment includes a feature information acquisition unit 102 and a preference information generation unit 106 similar to the server device 100 of the above-described embodiment of FIG.
  • An information acquisition unit 202 and an object identification unit 204 are provided.
  • the server device 200 specifies the viewing user's designated position and designated range in a moving image still image output to the moving image display device 10 at the time designated by the viewing user. , And a designation information acquisition unit 202 that acquires designation information including any of the designation methods. Then, the object specifying unit 204 specifies an object that appears in the still image by further considering any one of the specified position, the specified range, and the specifying method.
  • the designation information acquisition unit 202 displays, for example, the coordinates of the position on the screen touched by the user as the designation information of the movie output to the movie display device 10 at the time designated by the user. Receive from device 10. Similar to the above-described embodiment, the specified information acquisition unit 202 can share a part of the functions between the server device 200 and the moving image display device 10.
  • the moving image display device 10 may include a designation information acquisition unit (not shown) that detects the coordinates of the position on the screen touched by the user and delivers the coordinates to the server device 200.
  • the object specifying unit 204 may specify an object that exists at a position corresponding to a specified position (coordinates) in a still image from the specified information acquired by the specified information acquiring unit 202.
  • a predetermined area such as an area at the end of the screen may be specified, or a predetermined operation button may be determined in advance.
  • the object specifying unit 204 determines from the specified information that the specified area has been specified or that a predetermined operation button has been operated, specifies all objects in the still image, and the preference information generating unit 106 selects the preference information. 108 can be generated.
  • the user's designation operation method may have meanings such as level designation by the viewing user and range designation.
  • the designation information acquisition unit 202 may acquire designation information including information on an operation type and an operation range designated by the viewing user from the moving image display device 10.
  • a single tap may mean “slightly interested” and a double tap may mean “very interested”.
  • an object displayed on the screen of the moving image display device 10 when flicked, it may mean that the object is “not interested”. Or if the video shows a scene where an actor is eating at a restaurant, for example, if you ’re interested in an actor or a menu, tap the actor and food.
  • the user's intention may be indicated according to the operation type or operation range, such as swiping the entire screen with a finger.
  • the designation information acquisition unit of the moving image display apparatus 10 may include information such as an operation type and an operation range when a user designation is detected in the designation information and transmit it to the server apparatus 200.
  • the object specifying unit 204 can specify an object that the user is interested in or is not interested in, considering the operation type and operation range information included in the designation information.
  • the server device 200 acquires information on the coordinates touched by the user from the moving image display device 10 together with information on the feature amount of the image displayed on the display unit 26 as designation information.
  • the object specifying unit 204 can specify a plurality of objects such as “Mr. Actress”, “Cat-patterned dress”, “Hat”, etc. From this, it is possible to specify an object existing in the vicinity of the coordinates indicated by the designation information, that is, a “hat”. At this time, the brand name of “hat” may be specified by image analysis. Then, the preference information generation unit 106 generates “hat” as the preference information 108. At this time, the preference information 108 may be generated together with the brand name “hat”.
  • the object specifying unit 204 may specify all the objects in the still image, for example.
  • the preference information generation unit 106 generates all the objects in the still image, that is, “actress S”, “one piece of cat pattern”, and “hat” as the preference information 108.
  • the same effect as that of the above embodiment can be obtained, and the object specified from the image can be specified by using the information related to the designation by the user. Accuracy can be improved. Further, the level of interest of the user can be estimated for each object based on the designation method.
  • FIG. 9 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
  • the information providing system 1 according to the present embodiment is different from the above embodiment in that a broadcast channel, a program name, a title, a specified time, or a time that is output to the video display device 10 at a time specified by the user This is different in that it has a configuration for acquiring designation information including an elapsed time from the start of the program when designated.
  • the server device 300 of the present embodiment includes a feature information acquisition unit 102 and a preference information generation unit 106 similar to the server device 100 of the embodiment of FIG.
  • An information acquisition unit 302, a content specifying unit 304, and an object specifying unit 306 are provided.
  • the server apparatus 300 of this embodiment can also contain the structure of the server apparatus 200 of the said embodiment of FIG.
  • the server device 300 includes the content information of the moving image output to the moving image display device 10 at the time specified by the viewing user, the specified time by the viewing user, and the viewing user.
  • the designation information acquisition unit 302 that acquires the designation information including at least one of the elapsed time from the start of the video at the time designated by the video, the content information of the video, and the object information related to the content are held.
  • a content identification unit 304 that refers to the content information holding unit 310 and identifies content that matches the designation information acquired by the designation information acquisition unit 302 as content that has been output to the video display device 10; Prepare.
  • the object specifying unit 306 refers to the content information holding unit 310, acquires object information related to the content specified by the content specifying unit 304, and further considers the acquired information to determine an object that appears in a still image. Identify.
  • the server apparatus 300 may include a content information holding unit 310 that holds moving image content information.
  • the content information holding unit 310 may not be provided in the server device 300, as long as the server device 300 can refer to and use information held in the content information holding unit 310.
  • the moving picture designation information is information relating to the moving picture displayed on the moving picture display device 10 at the time when the designated operation is performed by the viewing user.
  • the moving picture broadcast channel, program name, number of stories, etc., or DVD And the like, the number of stories, etc., the time at which the designated operation was performed, and the elapsed time from the start of the program or title at that time.
  • the moving picture designation information may include information such as the elapsed time from the time when the previous designation operation was performed, or the number of designations (frequency) within a predetermined period.
  • the designation information acquisition unit 302 includes information similar to the information acquired by the designation information acquisition unit 202 of the above-described embodiment as the movie specification information output from the movie display device 10 at the time specified by the viewing user. You may receive designation
  • the content information of the moving image appears in, for example, the channel through which the content is broadcast, the program schedule information including the program name and title of the content, the number of stories, etc., and the information on the object related to the content, for example, the content
  • a word (word) such as an object name, a sentence (text) expressing the object, an appearance position (information such as arrangement, region, time) of the object in the content can be included.
  • the content information of the video includes the name of the person who appears, the type of content (drama, movie, variety, education, documentary), and the field handled by the content (romance, war, Science etc.).
  • the content information of the moving image can include tag information (for example, at least one word) added in advance to the content and at least one object in the content, or a combination thereof.
  • tag information for example, at least one word
  • FIG. 10 is a flowchart showing an example of the operation of the information providing system 1 of the present embodiment.
  • the operation of the information providing system 1 of the present embodiment includes steps S101 and S107 similar to the flowchart of FIG. 4 showing the operation of the above embodiment, and further includes steps S301 to S307.
  • the process starts.
  • the feature information acquisition unit 102 acquires specified information from the moving image display device 10 together with the image feature information from the still image displayed when the user touches the screen (step S301). For example, it is assumed that the user is watching a movie broadcast on a certain channel on the moving image display device 10. It is assumed that the user likes an appearing actor and touches the actor.
  • the moving image display apparatus 10 transmits to the server apparatus 300 designation information including at least one of the channel being viewed, the program name, the elapsed time from the start of broadcasting, and the touch position information together with the image feature information.
  • the content specifying unit 304 refers to the content information holding unit 310, and the content that matches the designation information acquired in step S301 is the content that has been output to the video display device 10 when the designation is made by the user. It is specified that there is (step S303).
  • the content specifying unit 304 can specify, for example, a broadcast program that the user is watching on the moving image display device 10 from information such as a viewing channel and an elapsed time from the start of broadcasting.
  • the object specifying unit 306 refers to the content information holding unit 310 and acquires information on the object related to the content specified by the content specifying unit 304 (step S305).
  • the object specifying unit 306 can acquire information such as the title of the movie being broadcast and the actor who is appearing based on the information of the broadcast program specified by the content specifying unit 304.
  • the object specifying unit 306 further considers the information acquired in step S305 and specifies an object that appears in the still image based on the image feature information (step S307). For example, based on the title of the movie specified by the object specifying unit 306 and the information of the actor who is appearing, the feature amount of the image of the person that is estimated to be specified by the user, specified from the image feature information, and the appearance An actor can be specified when it is determined that the feature amount of the actor's image is similar.
  • the preference information generation unit 106 generates viewing user preference information 108 including the specified object information (step S107). For example, the preference information generating unit 106 outputs a movie title and an actor name as the preference information 108.
  • the same effect as that of the above embodiment can be obtained, and the information related to the content specified by the user can be used to identify the image.
  • the object identification accuracy can be improved.
  • FIG. 11 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
  • the information providing system 1 of this embodiment is different from the above-described embodiment in that it has a configuration for specifying a scene designated by a user in a moving image.
  • the server device 400 of this embodiment includes a feature information acquisition unit 102, a specified information acquisition unit 302, a content specification unit 304, an object, and the same as the server device 300 of the above embodiment of FIG. 9. And a timeline information acquisition unit 402, a scene specification unit 404, and a preference information generation unit 406.
  • the server apparatus 400 of this embodiment can also contain the structure of the server apparatus 200 of the said embodiment of FIG.
  • the server apparatus 400 stores at least one of content information similar to the content information holding unit 310 of the above-described embodiment and timeline information of a plurality of scenes constituting the moving image as content information of the moving image. May be included.
  • the content information holding unit 410 may not be provided in the server device 400, and it is only necessary that the server device 400 can refer to and use information held in the content information holding unit 410.
  • the server device 400 refers to the content information holding unit 410 that further holds timeline information of a plurality of scenes included in the moving image, and is specified by the content specifying unit 304
  • a timeline information acquisition unit 402 that acquires timeline information of the content that has been obtained, and a scene corresponding to the time point specified by the viewing user is identified based on the timeline information of the content acquired by the timeline information acquisition unit 402
  • a scene specifying unit 404 a scene specifying unit 404.
  • the preference information generation unit 406 further generates the viewing user preference information 108 based on the scene information specified by the scene specification unit 404.
  • the content information holding unit 410 can include timeline information of a plurality of scenes included in the moving image as the moving image content information.
  • the timeline information is, for example, data in which a series of image frames and audio frames constituting a moving image are associated with the output time.
  • the server device 400 can acquire the information on the image and sound included in the scene at the elapsed time from the start of the content from the timeline information. For example, it is possible to acquire music information flowing in the content and speech information such as lines from the timeline information.
  • the content information holding unit 410 can hold the information on the object included in each frame in association with the timeline information. That is, the content information holding unit 410 can hold the timeline information in association with what kind of object appears at which time (scene) of the program. Further, the content information holding unit 410 may hold tag information (word) corresponding to an object or content as timeline information in association with time information. Further, the content information holding unit 410 may hold, as timeline information, scenario information indicating the contents of each scene of the program in association with the time information.
  • the scenario information is a scene showing how parents and children are playing in an amusement park, the name of the amusement park, the location of the amusement park, the season, the surroundings showing the scene with Mt. Fuji in the background, It can include the name and type of play equipment being played, the act of going out with a parent and child, the act of playing in an amusement park, or a fun-looking state with a parent and child.
  • the audio information included in the scene can include, for example, dialogue included in the audio output in the content, the content of the conversation itself, words and sentences included in the audio, and music information.
  • how to speak (friendly and scary), emotions expressed by voice, loudness, speed, voice quality, voice principal (person name, etc.), voice gender, voice age, dialect type, suspicion and mimetic words
  • Information related to various voices such as the type of language, the title of the music, the lyrics, the information of the performer, the author, the producer, or the production company.
  • FIG. 12 is a flowchart showing an example of the operation of the information providing system 1 of the present embodiment.
  • the operation of the information providing system 1 according to the present embodiment includes Step S101, Step S301, Step S303, and Step S307 similar to the flowchart of FIG. 10 showing the operation of the above embodiment, and further includes Steps S401 to S405. .
  • the timeline information acquisition unit 402 acquires timeline information related to the content specified in step S303 and object information from the content information holding unit 410 (step S401).
  • the scene specifying unit 404 specifies a scene corresponding to the time point designated by the viewing user based on the timeline information of the content acquired in step S401 (step S403).
  • step S307 the above-described specified or acquired information is further taken into consideration, and an object that appears in the still image is specified based on the image feature information.
  • the preference information generating unit 406 generates the viewing user's preference information 108 based on the scene information specified by the scene specifying unit 404 in step S403 (step S405).
  • the object information specified by the object specifying unit 306 in step S307 may also be included in the preference information 108.
  • the scene specifying unit 404 specifies a scene corresponding to the touched time point based on the timeline information, and acquires scene information.
  • the title of the music flowing in the specified scene is generated as the preference information 108.
  • the user can obtain the same effect as the above-described embodiment and use the timeline information related to the content specified by the user.
  • the specified scene can be accurately identified.
  • FIG. 13 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
  • the information providing system 1 according to the present embodiment is different from the above-described embodiment in that the recommended action suitable for the user is generated based on the preference information 108 generated based on the still image obtained by the user designation. It is different in point.
  • the server device 500 of the present embodiment includes a feature information acquisition unit 102, an object identification unit 104, and a preference information generation unit 106 that are the same as the server device 100 of the above-described embodiment of FIG.
  • a recommended action generation unit 504 is provided.
  • the server device 500 can further include a profile information storage unit 502 that holds the preference information 108 generated by the preference information generation unit 106 as user profile information.
  • the profile information storage unit 502 does not have to be provided in the server device 500, and it is only necessary that the server device 500 can refer to and use information held in the profile information storage unit 502.
  • server apparatus 500 of this embodiment is the structure of the server apparatus 200 of the said embodiment of FIG. 7, the structure of the server apparatus 300 of the said embodiment of FIG. 9, and the structure of the server apparatus 400 of the said embodiment of FIG. Alternatively, combinations thereof can also be included.
  • FIG. 14 is a functional block diagram illustrating a main configuration of the recommended action generation unit 504 of the server device 500 according to the present embodiment.
  • the server device 500 stores user information that accumulates preference information 108 generated by the preference information generation unit 106 based on a still image obtained from user designation for a moving image.
  • user classification unit 512 that classifies users and each condition pattern that indicates each of a plurality of different recommended actions for each field and a combination of conditions for each action of the viewing user indicated by viewing user's preference information 108
  • the recommended condition holding unit (recommended condition storage unit 518) that holds the recommended condition indicating the relationship and the viewing user are classified.
  • a recommended action generation unit 504 (a recommended condition generation unit 514 and a recommended action output unit 516) that generates recommended action information 506 indicating at least one recommended action among recommended actions.
  • the recommended behavior generation unit 504 of the server device 500 of the present embodiment includes a user classification unit 512, a recommended condition generation unit 514, a recommended behavior output unit 516, and a recommended condition storage unit 518. Including.
  • the user classifying unit 512 performs data mining processing on the stored viewing user preference information 108 and classifies the viewing user into at least one field in which the viewing user is interested. Note that the action history information 530 of the viewing user as shown in FIG. 15 may be subjected to data mining processing together with the preference information 108.
  • the action history information 530 can include the following information, for example. These pieces of information may be acquired from the moving image display device 10, or may be acquired from a site or the like used by the user after obtaining prior consent from the user.
  • the viewing application 42 is executed in cooperation with an application that executes other functions such as a browser function and a Twitter function, and the viewing application 42 obtains the user's consent in advance from the other functions.
  • Various types of information may be collected and transmitted to the server device 500.
  • Profile A user profile acquired when user registration (or downloading of the viewing application 42) is used for the use of this system. For example, personal data such as age group, occupation, sex, hobby, etc.
  • SNS Social Networking Service
  • Input history Words entered by the user using SNS and their contents, access frequency, accessed SNS site field, etc.
  • Browsing history accessed website field, access frequency, stay time
  • Visit history When the video display device 10 is a smartphone or the like, the visit area of the user, the name of the store visited, etc. acquired based on GPS data obtained using the GPS (Global Positioning System) function of the smartphone (5 )
  • Viewing history programs viewed using the viewing application 42, viewing sites, Listening time (time zone), etc.
  • Purchase history Purchased products, shopping time, shop store name, etc.
  • Touch history program or viewing site touched using viewing application 42
  • user Preference information 108 including the specified object or scene
  • Recommendation history content recommended in the past
  • user's response to recommendation whether “Like” was pressed, whether recommended action was executed, etc.
  • Schedule information user calendar Schedule information such as (10)
  • Mail history words used in mail Note that the recommendation and response to the user will be described in detail in another embodiment described later.
  • the recommended condition storage unit 518 includes, for each field, each condition pattern indicating a combination of each of a plurality of different recommended actions and a condition for each action of the viewing user indicated by the viewing user's preference information 108.
  • the recommended condition 520 indicating the correspondence relationship is held.
  • the recommended condition generation unit 514 acquires the recommended condition 520 corresponding to the field in which the viewing user is classified.
  • the recommended behavior output unit 516 applies the viewing user's behavior pattern obtained from the viewing user's preference information 108 stored in the profile information storage unit 502 to each condition pattern of the recommended conditions, thereby providing a plurality of different recommended behaviors.
  • Recommended action information 506 indicating at least one of the recommended actions is generated.
  • the recommended condition generation unit 514 selects, from the recommended condition storage unit 518, a reference condition 522 in a field in which the user classified by the user classification unit 512 is estimated to be interested.
  • the recommended condition generation unit 514 indicates a recommended condition 520 (reference condition 522) that indicates a correspondence relationship between a plurality of different recommended actions proposed for each field and a condition pattern that indicates a combination of conditions for each action of the viewing user.
  • a combination of personal conditions 524) are generated or updated for each viewing user based on the viewing user's preference information 108 and stored in the recommendation condition storage unit 518.
  • the recommended condition 520 is provided for each field (reference condition 522) and for each viewing user (personal condition 524), and the recommended condition generating unit 514 learns the viewing user's preference information 108. Can be updated while.
  • a recommended pattern is associated with a condition pattern in which a plurality of conditions are combined.
  • those suitable for the user are selected based on the user preference information, and a condition pattern as shown in FIG. 16 is generated.
  • FIG. 16 shows an example in which the reference condition 522 is “whether or not the field of the touched object is apparel”.
  • the personal condition 524 includes a plurality of different recommended conditions for each combined condition pattern, such as a condition for each action of a plurality of viewing users, for example, whether or not a tweet (action) related to clothes is a certain number or more (condition). Actions are associated.
  • a condition pattern in which a tweet (behavior) related to clothes is not more than a certain number (condition) and a tweet (behavior) related to performers is more than a certain number (condition) is “a cat pattern matching with performers”.
  • "Recommended one piece sale EC (Electronic Commerce) site” is associated with the recommended action.
  • a plurality of recommended actions such as “Recommend an EC site for a cat pattern dress”, “Recommend an EC site for a cat pattern stall”, “ “Recommended”, “Recommend EC site selling cat-pattern dresses that match with performers”, etc. are included in the recommended conditional expression.
  • the recommended action output unit 516 first quantifies the viewing user's behavior pattern generated based on the viewing user's preference information 108 and applies it to the recommended condition. For example, the behavior patterns such as the number of tweets related to clothes, the frequency of purchases on the terminal, the presence of purchase history after touching, the number of tweets related to performers, etc. are quantified and applied to the recommended conditions, which is optimal for the user Can be selected.
  • the recommended action output unit 516 outputs recommended action information indicating the recommended action selected in this way.
  • the recommended behavior information output from the recommended behavior output unit 516 can include, for example, text data or information such as a URL of a site that recommends a visit.
  • recommended actions include not only product purchase information, but also browsing web pages containing related information, viewing related programs, restaurant reservations, menu proposals, tour applications, etc. Actions can be included.
  • the CPU 12 executes various processing operations corresponding to the computer program (viewing application 42), thereby realizing various components of the moving image display device 10 as various functions.
  • the computer program according to the embodiment of the present invention is specified by a viewing user in a procedure for displaying a movie and a procedure for displaying a movie on a computer for realizing the movie display device 10.
  • the indicator indicating that the recommended action is provided from the server device 500 is output outside the area in which the user has received the notification by the procedure for notifying the viewing user and the notification procedure.
  • a procedure for presenting recommended behavior information to the viewing user is executed.
  • FIG. 17 is a flowchart illustrating an example of a processing procedure of the information providing system 1 according to the present embodiment.
  • This process is a process after the preference information 108 is generated based on the still image obtained from the user designation generated in step S107 of FIG. 4 or 10 of the above embodiment.
  • the preference information generation unit 106 of the server device 500 accumulates the preference information 108 generated based on the still image obtained from the user designation for the moving image in the profile information storage unit 502 (step S601).
  • the user classifying unit 512 of the server device 500 performs data mining processing on the viewing user preference information 108 accumulated in the profile information storage unit 502 (step S603).
  • the user classifying unit 512 classifies the viewing user into at least one field in which the viewing user is interested (step S605).
  • the recommended condition generation unit 514 displays a plurality of different recommended actions suggested for each field, and recommended conditions indicating the relationship between the condition patterns when proposing a plurality of recommended actions, and the preference information of the viewing user Originally generated for each viewing user (step S607).
  • the recommended behavior output unit 516 of the recommended behavior generation unit 504 digitizes the viewing user's behavior pattern generated based on the viewing user's preference information 108, and applies it to the recommended conditions, so that the Is selected for the viewing user, and recommended action information 506 indicating recommended actions is output (step S609).
  • the same effect as that of the above embodiment can be obtained, and the object or scene obtained from the still image corresponding to the time designated by the user can be handled. Can suggest recommended actions.
  • FIG. 18 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
  • the information providing system 1 of the present embodiment is different from the above-described embodiment in that it has a configuration that indicates that a recommended action has been proposed.
  • the server device 600 of the present embodiment is similar to the server device 500 of the above-described embodiment of FIG. 13, the object specifying unit 104, the preference information generating unit 106, the profile information storage unit 502, and the recommendation An action generation unit 504 is provided, and a feature information reception unit 602 and a recommended action transmission unit 604 are further provided.
  • the moving image display device 610 of the present embodiment has the same configuration and function as the moving image display device 10 of the above embodiment.
  • the moving image display device 610 of the present embodiment further includes a feature extraction unit 611, a feature information transmission unit 612, a recommended behavior reception unit 614, a recommended behavior storage unit 616, a recommended behavior notification unit 618, and a recommended behavior presentation unit. 620.
  • the server device 600 of this embodiment includes at least one of the server device 200 of the above embodiment of FIG. 7, the server device 300 of the above embodiment of FIG. 9, and the server device 400 of the above embodiment of FIG. Can also be included.
  • the server device 600 is generated by the recommended action generation unit 504 from the viewing user preference information 108 obtained based on the still image obtained from the user designation for the moving image.
  • the recommended action transmission unit 604 for transmitting the recommended action information 506 to the video display device 610 of the viewing user.
  • the video display device 610 receives the recommended behavior information 506 suitable for the viewing user from the server device 600, and outputs the recommended behavior receiving unit 614 that sequentially accumulates in the recommended behavior accumulation unit 616 and the video of the video display device 610. Out of the screen area, an indicator indicating that the recommended behavior information 506 has been provided is output to notify the viewing user, and the recommended behavior information accumulated in the recommended behavior accumulation unit 616 in response to the notification.
  • a recommended action presentation unit 620 that accepts an instruction from the viewing user and presents the recommended action information 506 to the viewing user.
  • the moving image display device 610 extracts image feature information from a still image corresponding to a point in time specified by the viewing user in the moving image output to the moving image display device 610.
  • An extraction unit 611 and a feature information transmission unit 612 that transmits image feature information extracted by the feature extraction unit 611 are provided.
  • the server device 600 includes a feature information receiving unit 602 that receives image feature information from the moving image display device 610.
  • FIG. 19 is a diagram for explaining a recommended action notification method for the moving image display device 610 of the information providing system 1 according to the embodiment of the present invention.
  • the recommended action notification unit 618 of the present embodiment displays an indicator 634 at a position that does not hinder the user's video viewing, such as near the outside of the screen area 632 of the display unit 630 of the video display device 610. indicate.
  • the indicator 634 may be, for example, an icon or an animation.
  • the recommended action notification unit 618 notifies the user that the recommended action has been suggested so as not to prevent the user from viewing the video.
  • an LED (Light Emitting Diode) display provided on the moving image display device 610 may be turned on or blinked for notification.
  • notification can also be made by voice output, vibration output, or the like.
  • the video display device 610 includes a user access notification unit (recommended behavior presentation unit) that notifies the server device 600 of user access to the recommended behavior provided from the server device 600. 620).
  • a user access notification unit recommended behavior presentation unit
  • buttons 642 for displaying that the user likes the recommended content in the recommended list 640 presented by the recommended action presentation unit 620, and the recommended content by the user.
  • a delete button 644 or the like for deleting from the list can be included while notifying the user that the user does not like.
  • the user access notification unit of the recommended action presentation unit 620 notifies the server device 600 of the user access by the like button 642 and the delete button 644 and the user access to the URL included in the recommended content presented in the recommendation list 640.
  • the user access notified from the video display device 610 is further accumulated in the profile information storage unit 502 as the preference information 108 of the viewing user.
  • the recommended action generation unit 504 generates recommended action information 506 based on the updated viewing user preference information 108.
  • the like button 642 and the delete button 644 are configured to accept the user's will, but the present invention is not limited to this.
  • a user has actually taken the recommended action, or did not purchase a recommended product, but purchased a similar product or purchased it at another store, It is good also as a structure which acquires the information of what kind of action was taken with respect to information. Moreover, it is good also as a structure which acquires information, such as whether the recommendation list
  • the user access information for the recommended action information is transmitted from the moving image display apparatus 10 to the server apparatus 600, and the server apparatus 600 can learn the user access and update the recommended action. As a result, even if the server device 600 proposes a recommended action that does not suit the user, it can be corrected while confirming the user's will. By repeating this, the appropriateness of the recommended action information Can be improved.
  • the information providing system 1 of the embodiment of the present invention while having the same effect as the above embodiment, it is possible to notify the presence of recommended action information without disturbing the viewing of the user, Since it is possible to confirm whether or not the recommended action proposal is appropriate for the user, it is possible to improve the appropriateness of the recommended action proposal. In addition, since the user can confirm recommended actions, determine whether or not necessary, and give instructions when it is convenient, viewing is not hindered like a television commercial (Commercial Message).
  • FIG. 20 is a functional block diagram showing the configuration of the information providing system 701 according to the embodiment of the present invention.
  • the information providing system 701 of this embodiment is different from the above-described embodiment in that the server device includes a plurality of server devices.
  • the information providing system 701 includes a user agent server 710, a video analysis server 720, and an information providing server 730.
  • the user agent server 710 is connected to a user profile database (DataBase: DB) 712, communicates with at least one moving image display device 10, receives image feature information of a still image obtained from user designation for the moving image, and performs video analysis. Transfer to server 720.
  • DataBase: DB user profile database
  • the video analysis server 720 is connected to the feature database (DB) 722 and the program database (DB) 724, and collates the image feature information of the still image transmitted from the moving image display device 10 with the feature of the feature database 722.
  • the image analysis is performed, the object is specified, and the result is returned to the user agent server 710.
  • the user agent server 710 stores information on the identified object in the user profile database 712.
  • the user agent server 710 further accumulates in the user profile database 712 other information related to the user, for example, action history information 530 shown in FIG.
  • the user profile database 712 may use, for example, big data stored in houseware or the like.
  • the recommended behavior database 732 holds a plurality of recommended behaviors provided in advance for each field.
  • the information providing server 730 receives preference information generated based on the still image obtained from the user designation for the moving image from the user agent server 710, generates recommended behavior suitable for the user based on the user's behavior history, and the user Return to the agent server 710.
  • the user agent server 710 transmits the recommended action information received from the information providing server 730 to the video display device 10.
  • the moving image display apparatus 10 accumulates the recommended action information received from the user agent server 710 and displays an indicator 634 as shown in FIG. 19A to notify the user that the recommended action information has been provided. .
  • the user views a program using the dedicated viewing application 42 on the moving image display device 10 such as a smartphone or a tablet.
  • the broadcast is distributed to the moving image display apparatus 10 via Wi-Fi (Wireless Fidelity) or the like through a dedicated STB 3.
  • Wi-Fi Wireless Fidelity
  • the user touches the screen when there is an interesting program, scene, or performer appearance.
  • the user touches the object.
  • the viewing application 42 stores the moment when the user touches as a still image and performs image analysis (primary processing).
  • the primary processing here refers to processing that extracts and digitizes screen feature points. As a result, the data can be made much smaller than the image data sent as it is.
  • the viewing application 42 detects the touch and transmits data to that effect to the user agent server 710 on the cloud 5.
  • the data to be transmitted at that time includes, for example, “channel”, “broadcast time”, “touch position”, and the like in addition to the image feature information.
  • the user agent server 710 on the cloud 5 transmits the received information to the video analysis server 720.
  • the video analysis server 720 analyzes the scene from the received data, and notifies the user agent server 710 of a plurality of words (names, etc.) of objects (people, things, music, scenes, etc.) that the user may be interested in. To do.
  • the tag data allocated in the program is also referred to.
  • the tag data is a word assigned to a specific area (a part or all of a scene) of a specific scene.
  • the video analysis server 720 reanalyzes the image analysis data subjected to the primary processing on the moving image display apparatus 10 side using the analysis engine, and finds the object being shown.
  • the user agent server 710 accepts the word and the user's past behavior data (behavior feature, behavior history (input word such as SNS), browse history, program viewing history, purchase history, mail history, etc. And the data collected by the viewing application and the behavioral characteristics of the user analyzed from the data) and personal data (data that the user has permitted use, such as age, occupation, or hobby) are transmitted to the information providing server 730. To do.
  • the information providing server 730 is based on mining processing of big data (recommendation engine, etc.) and recommended analysis formulas created by humans (conditional formulas for deriving recommendations from the user's feature points). Is derived and notified to the user agent server 710.
  • the user agent server 710 transmits the derived “recommended behavior” to the viewing application 42 of the user's moving image display device 10.
  • the viewing application 42 accumulates the received “recommended behavior” in the “recommended behavior queue”. Note that the viewing screen and the recommended action queue screen are separate, and even if the viewing application 42 receives “recommended behavior”, the contents are not immediately displayed directly on the screen.
  • the viewing application 42 informs the user that “recommended action” has been received from the user agent server 710 by blinking the indicator 634 of the moving image display device 10 or lighting / changing the color of a mark (button or the like) displayed on the edge of the screen. Notice.
  • the viewing application 42 also records that it has been discarded, and uses it as a material (parameter) when creating the next recommended action.
  • the viewing application 42 records that the user clicked without discarding it, and uses it as a material for creating the next “recommended action”.
  • “Recommended action proposal content” and “related URL” are displayed for the recommended action clicked.
  • a “I like it” button is also displayed. If the user likes the proposal, the user can notify the agent of his / her preference by clicking this “I like it” button. Also, when the related URL is clicked, it is determined that the user is “interested”.
  • the viewing application 42 also records all the above operations and uses them as the material for creating the next “recommended action”.
  • the same effects as those of the above-described embodiment can be obtained, and the user's preference can be accurately estimated from the video viewing action.
  • the information providing system of this embodiment is different from the above embodiment in that it has a configuration in which tag information is given to a moving image and preference information is generated according to the priority of the tag information.
  • the server device of the present embodiment can be combined with the configuration of any server device of the above embodiment.
  • the server device acquires information about a moving image, assigns at least one tag (word) to at least a part of the moving image, A tag information adding unit (not shown) that gives priority and generates tag information of the video, and a tag that acquires tag information of the video corresponding to the still image obtained from the user designation to the video according to the priority
  • An information acquisition unit (not shown).
  • the preference information generation unit generates preference information of the viewing user including tag information acquired according to the priority by the tag information acquisition unit.
  • the priority may not be included in the preference information, and a predetermined number of high priority tags may be acquired.
  • Tag information including priority may be acquired.
  • the server device registers an object (product, service, actor, etc.) to which a tag is to be assigned, a tag to be assigned to the object, and a tag priority (
  • a registration reception unit (not shown) that accepts advertisement users (from dealers) and a tag information addition unit (not shown) search for videos related to the objects received by the registration reception unit, and tag the found related videos
  • a charging unit (not shown) that charges (according to the advertising user (seller)) according to the priority of the tag included in the tag information generated by the assignment is further provided.
  • the server device analyzes personal profile information of a plurality of viewing users, generates a trend information, and advertises the trend information.
  • An information providing unit (not shown) provided to a user (sales person).
  • the registration receiving unit receives a tag and an object determined by the advertising user (seller) based on the trend information.
  • the information providing server 730 periodically provides information on the trend of this week to apparel retailers. Trends are provided based on the number of user searches, purchase behavior, and tweets about program content.
  • the sales (advertisement request) dealer registers the product in the user agent server 710 based on the trend information.
  • the user agent server 710 registers the registered product list in the information providing server 730.
  • the information providing server 730 searches for a program related to the registered product, and if it exists, notifies the user agent server 710 of the sales (advertisement request) dealer of the program.
  • a sales (advertisement request) dealer who knows the existence of a cat-patterned dress-related program requests that the “cat-patterned dress” tag be put on (purchase of tagging right).
  • the service provider registers the keyword of the tag and the product in the information providing server 730.
  • the tag and position data are added to the timeline data of the program corresponding to the video analysis server 720.
  • These instructions for registration and the like can be operated and executed according to an operation screen on a service provider's terminal device (not shown) or the like.
  • tag data (related information such as name and type) is reliably transmitted when an image analysis request for touching the corresponding position is received.
  • the information providing system solves the problems as described above and has the following effects.
  • the recommendation engine learns your preferences.
  • a device (agent) that provides information to the user can be easily learned without intending his / her preference. In the initial operation of the device, the user's preference is not understood, and since the accumulated data is small, a recommendation error for suggesting recommended actions (“mistranslation” in terms of Japanese input) occurs. However, the user can notify the apparatus that he / she does not like the “misrecommendation” with a single touch operation. By repeating it, you can be made to suggest "recommended behavior” as intended.
  • the information (advertisement) provider can provide the information only to those who want the information. Since information can be provided to a user who matches the information, effective information provision (advertisement) can be performed efficiently. In particular, it is possible to provide information in a timely manner when an “interesting” action occurs, so that it is possible to perform advertising behavior that “sounds” the user.
  • the user interface is simple. The user can convey his / her will by simply touching an object of interest on the screen.
  • the screen can be specified by distinguishing whether the object specified by the user is an object displayed on the screen or music played in the background, depending on the method of specifying the screen by the user. May be.
  • a designation method such as a single tap for an object or a swipe for music can be determined in advance, and when the screen is touched, information indicating which operation has been performed can be included in the designation information and transmitted to the server apparatus.
  • the server device determines that an object in a still image is specified for a single tap, and music played in a back is specified for a swipe based on information on which operation method is specified.
  • music can be specified from objects in still images or timeline information.
  • it may be configured to detect that the profile information including the viewing user's preference information is updated and update the recommended action based on the updated information.
  • the profile information including the viewing user's preference information is updated and update the recommended action based on the updated information.
  • the recommended action may be provided to the user by an approach from a distributor (advertiser), a program producer, or the like.
  • Example 1 As an embodiment of the present invention, a matching example (purchasing recommendation) will be described.
  • Advertiser A A cat-patterned stolen and dress are exhibited. Viewer A We often tweet about clothes on Twitter (female). I bought a cat-patterned dress last week. Viewer B I often watch programs that star S, a fan of S, appears. Viewer C: I like fashion items for clothes. However, you can check it on the web and buy it at an actual store.
  • the information of the advertiser A is acquired from an exhibition history on the Internet auction site.
  • Information about the viewer A is acquired from an SNS history, a net shopping use history, and the like.
  • Information about the viewer B is acquired from profile information, viewing history, and the like.
  • Information about the viewer C is acquired from profile information, visit history, and the like.
  • the image feature information of the still image when touched is transmitted from the moving image display device 10 of each viewer to the user agent server 710. Then, the image feature information is transferred from the user agent server 710 to the video analysis server 720.
  • the object specifying unit 104 specifies an object from the image feature information.
  • “Mr. Actress S” and “Cat Pattern Dress” are specified and transmitted from the video analysis server 720 to the user agent server 710.
  • the preference information generation unit 106 accumulates “actress S” and “cat pattern dress” in the user profile database 712 as the preference information 108 of each viewer.
  • the recommended action generation unit 504 generates recommended actions based on the preference information 108 of each viewer with reference to the user profile database 712.
  • the viewer can identify the object that the viewer is interested in from the screen information just by touching the screen, and consider it as the user's preference information. Were provided respectively.
  • Example 2 As an embodiment of the present invention, a matching example (planning recommendation) will be described. (Assumption) Advertiser A Restaurant A Manager Advertiser B Hanaya B Manager Advertiser C Shoe Store C Manager Audience Viewer X Next week is a wedding anniversary man
  • the video analysis server 720 analyzes the image feature information and designation information of the still image received from the moving image display device 10 via the user agent server 710, and specifies “scene to pass flowers at restaurant A” in the drama. To do. This information is transmitted to the user agent server 710 and stored as preference information of Mr. X's wife. Based on the viewing history of Mr. X and Mrs. X's wife, the information provision server 730 presents Mr. X with a bouquet of restaurant A and florist B, and a brown half-length boot with fur. Proposed as a recommended action.
  • the recommended action information for Mr. X includes restaurant A and florist B, the URL of the homepage of the shop selling half-length boots with fur in brown, the URL of the reservation page of the recommended menu of restaurant A, etc. It was.
  • Example 3 As an embodiment of the present invention, a matching example (participation type) will be described.
  • Viewer Y likes items from the Sengoku period and often watches historical drama. Then, while watching the historical drama, a quiz (created by advertiser B) was displayed at the bottom of the screen. Advertiser B then presented an armor and sword figure.
  • Example 4 As an embodiment of the present invention, a matching example (sales recommendation: report) will be described. (Assumption) Advertiser A Cake shop Cake shop A wanted to increase the variety of cakes to acquire new customers. When a trend was inquired to the information providing server 730, a trend message saying “Christmas cakes move well during Christmas” was received.
  • Server device Acquire extracted image feature information from the still image corresponding to the time point specified by the viewing user in the video output to the video display device, Based on the acquired image feature information, identify an object that appears in the still image, An information providing method for generating preference information of the viewing user including object information to be specified. 2. 1. In the information providing method described in The server device further includes: Obtaining designation information including any of a designated position, a designated range, and a designation method of the viewing user in the still image of the moving image output to the moving image display device at a time point designated by the viewing user; An information providing method for specifying an object that appears in the still image in consideration of any of the designated position, designated range, and designated method. 3. 1. Or 2.
  • the server device further includes: The content information of the moving image output to the moving image display device at the time specified by the viewing user, the specified time by the viewing user, and the elapsed time from the start of the moving image when specified by the viewing user Get the specified information including any one,
  • the content that matches the specified information acquired with reference to the content information holding unit that holds the content information of the video and the information of the object related to the content is the content that is output to the video display device And identify An information providing method of referring to the content information holding unit, acquiring information on an object related to the specified content, and further specifying the acquired information to specify an object appearing in the still image. 4).
  • the server device further includes: With reference to a content information holding unit that holds timeline information of a plurality of scenes included in the video, obtain timeline information of the identified content, Based on the acquired timeline information of the content, the scene corresponding to the time point specified by the viewing user is specified, An information providing method for further generating preference information of the viewing user based on specified scene information. 5. 1. To 4.
  • the server device further includes a user information storage unit that accumulates preference information generated based on the still image obtained from user designation to the moving image,
  • the server device further includes: Data mining processing is performed on the stored preference information of the viewing user, and the viewing user is classified into at least one field in which the viewing user is interested, For each of the fields, a plurality of different recommended actions and a recommended condition indicating a correspondence relationship between each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information are held.
  • the recommended condition corresponding to the field in which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the user information storage unit is represented by each condition pattern of the recommended condition.
  • the server device further includes: From the viewing user's preference information obtained based on the still image obtained from the user designation to the moving image, the recommended action information generated is transmitted to the moving image display device of the viewing user,
  • the moving image display device Receiving the recommended behavior information suitable for the viewing user from the server device, sequentially storing, Output an indicator indicating that the recommended behavior information has been provided outside the video output area of the video display device, and notify the viewing user,
  • the video display device further includes: Notifying the server device of user access to the recommended behavior provided from the server device,
  • the server device further includes: In the user information storage unit, the user access notified from the video display device is further accumulated as preference information of the viewing user, An information providing method for generating recommended action information based on the updated preference information of the viewing user. 8).
  • the server device further includes: Obtaining information about a video, assigning at least one tag to at least a portion of the video, assigning a priority to the tag, and generating tag information for the video, Obtaining the tag information of the video corresponding to the still image obtained from the user designation to the video according to the priority, An information providing method for generating the preference information of the viewing user including the tag information acquired according to the priority. 9. 8).
  • the server device further includes: Accept registration of the object to be given a tag, the tag to be given to the object, and the priority of the tag, An information providing method for searching for a moving image related to the received object and charging according to the priority of the tag included in the tag information generated by adding the tag to the found related moving image. 10. 9. In the information providing method described in The server device further includes: Analyzing user information including the preference information of a plurality of viewing users, generating trend information, Providing the trend information to advertising users; An information providing method for receiving a tag and an object determined by the advertising user based on the trend information. 11. 1. To 10.
  • the video display device further includes: Extracting image feature information from a still image corresponding to a point in time specified by the viewing user in the video output to the video display device, Transmitting the extracted image feature information;
  • the server device further includes: An information providing method for receiving the image feature information from the video display device. 12 1.
  • the server device further includes: Extracting image feature information from a still image corresponding to a time point specified by a viewing user in the moving image output to the moving image display device; An information providing method for acquiring the extracted image feature information. 13. 11. Or 12.
  • the server device further includes: An information providing method for acquiring the image feature information extracted by at least one of the moving image display device and the server device. 14 On the computer, A procedure for acquiring extracted image feature information from a still image corresponding to a time point specified by a viewing user in a moving image output to a moving image display device, A procedure for identifying an object shown in the still image based on the acquired image feature information; A program for executing a procedure for generating preference information of the viewing user including object information specified by a procedure for specifying the object. 15.
  • a procedure for acquiring timeline information of the content specified by the procedure for specifying the content with reference to a content information holding unit that holds timeline information of a plurality of scenes included in the video A procedure for identifying a scene corresponding to a time point designated by the viewing user based on the timeline information of the content acquired by the procedure of acquiring the timeline information; A program for causing a computer to further execute a procedure of further generating preference information of the viewing user based on scene information specified by the procedure of specifying the scene. 18.
  • the recommended behavior information generated by the procedure for generating the recommended behavior from the preference information of the viewing user obtained based on the still image obtained from the user designation for the moving image is used as the moving image display device of the viewing user.
  • user access notified from the video display device for the recommended action provided to the video display device is further accumulated as preference information of the viewing user,
  • the program for making a computer perform further the procedure which produces
  • Steps to view the video A procedure for acquiring a still image corresponding to a point in time specified by the viewing user in the video output in the procedure for displaying the video, A procedure for transmitting the still image to the server device; A procedure for receiving recommended actions generated based on the still image from the server device and sequentially storing them.
  • the recommended behavior information suitable for the viewing user which is generated from the viewing user's preference information obtained from the still image obtained from the user designation for the moving image, is received from the server device and sequentially accumulated.
  • procedure A procedure for outputting an indicator indicating that the recommended action information has been provided outside the region where the video is being output, and notifying the viewing user

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Abstract

An information supply system (1) provided with a video display device (10) and a server device (100). The server device (100) is provided with: a feature information acquisition unit (102) for acquiring image feature information extracted from a still image corresponding to a time point designated by a viewer, within a video output to the video display device (10); an object identifying unit (104) for identifying an object in the still image on the basis of the image feature information acquired by the feature information acquisition unit (102); and a preference information generating unit (106) for generating viewer preference information (108) including object information identified by the object identifying unit (104).

Description

情報提供システム、サーバ装置、動画表示装置、情報提供方法、およびプログラムInformation providing system, server device, moving image display device, information providing method, and program
 本発明は、情報提供システム、サーバ装置、動画表示装置、情報提供方法、およびプログラムに関する。 The present invention relates to an information providing system, a server device, a moving image display device, an information providing method, and a program.
 放送映像に含まれる商品の情報を配信する方法の一例が特許文献1に記載されている。特許文献1の情報配信方法は、放送局が、映像と、その映像に含まれている商品の関連情報と、その商品が前記映像のどの場面で表示されるかという対応情報とを放送するステップと、受信側装置の記憶部に、放送された商品関連情報、対応情報を少なくとも一時的に格納するステップと、放送された映像を受信側の映像表示装置によって表示するステップと、映像表示装置に表示された商品の表示された場面を見て、視聴者がその商品に関する情報を得たいという指示入力があったことに応答して、前記対応情報に基づいて指示入力時より前の所定範囲域の商品関連情報を映像表示装置に表示するステップとを含むことを特徴とする。 An example of a method for distributing product information included in broadcast video is described in Patent Document 1. In the information distribution method of Patent Document 1, a broadcast station broadcasts a video, related information of a product included in the video, and correspondence information indicating in which scene of the video the product is displayed. And storing at least temporarily the broadcasted product related information and correspondence information in the storage unit of the receiving device, displaying the broadcast video on the receiving video display device, and the video display device. In response to the instruction input that the viewer wants to obtain information about the product by looking at the displayed scene of the displayed product, the predetermined range area before the instruction input based on the correspondence information And displaying the product related information on the video display device.
 また、特許文献2に記載の情報提供方法は、マルチメディア情報からユーザの関心のある部分のみを抽出して、ユーザ毎に個別の情報を選択的に提供するものである。ユーザが関心のある情報の抽出は、ユーザに問い合わせたり、アンケートをとる等して作成したユーザプロファイルに基づいて行なわれる。特許文献3に記載の広告情報配信方法は、各放送番組に付随した情報タグを埋め込んだ番組スケジュール表を各家庭の家電管理用のホームサーバに配信し、各家庭の情報端末に表示し、視聴者が番組スケジュール表からテレビの操作を行うことにより、その情報端末の操作履歴と情報タグから、各視聴者に適した広告をリアルタイム配信するものである。特許文献4に記載の広告ガイダンスシステムは、選択された広告ガイダンスをコールセンタシステムから顧客電話機に送信するものであり、広告ガイダンスを顧客電話機に送る条件や、広告ガイダンスのコンテンツを、参照、登録、更新、および削除を行うことができるものである。 Also, the information providing method described in Patent Document 2 extracts only the portion of interest of the user from the multimedia information and selectively provides individual information for each user. Extraction of information of interest to the user is performed based on a user profile created by inquiring the user or taking a questionnaire. The advertisement information distribution method described in Patent Document 3 distributes a program schedule table in which an information tag attached to each broadcast program is embedded to a home server for home appliance management of each home, displays it on the information terminal of each home, and views it. When the user operates the television from the program schedule table, an advertisement suitable for each viewer is distributed in real time from the operation history of the information terminal and the information tag. The advertisement guidance system described in Patent Document 4 transmits selected advertisement guidance from a call center system to a customer phone, and refers to, registers, and updates the conditions for sending the advertisement guidance to the customer phone and the content of the advertisement guidance. , And can be deleted.
 特許文献5に記載の画像付き単語辞書システムの更新登録方法は、入力された画像データを画像解析し、画像比較データに変換し、辞書データベースを検索し、変換された画像比較データに類似する画像比較データとそれに関連する名称を抽出し、類似する画像比較データが抽出された場合には、抽出された名称データと入力された名称が同一傾向か否かを判定し、同一傾向の場合、入力された画像比較データを類似パターンとして辞書データベースに登録することで、登録される画像とその名称との関連性を自動的に整理する。
 また、特徴文献6に記載のコンテンツおよびCM配信システムは、サーバからコンテンツデータとCMデータを受信して、CMデータを蓄積し、利用者が望むタイミングでこれを再生することができる。特許文献7に記載の広告配信方法は、インターネットユーザの中からサービスを含む各種商品に対する関心度の高い消費者を自動的に選別して、それぞれの商品の広告を配信する。
An update registration method for an image-added word dictionary system described in Patent Document 5 analyzes input image data, converts it into image comparison data, searches a dictionary database, and images similar to the converted image comparison data When comparison data and related names are extracted, and similar image comparison data is extracted, it is determined whether or not the extracted name data and the input name have the same tendency. By registering the obtained image comparison data in the dictionary database as a similar pattern, the relationship between the registered image and its name is automatically organized.
Further, the content and CM distribution system described in the feature document 6 can receive the content data and the CM data from the server, accumulate the CM data, and reproduce it at a timing desired by the user. The advertisement distribution method described in Patent Document 7 automatically selects consumers with high interest in various products including services from Internet users, and distributes advertisements of the respective products.
特開2005-94788号公報JP 2005-94788 A 特開2000-250944号公報JP 2000-250944 A 特開2003-331183号公報JP 2003-331183 A 特開2004-312093号公報JP 2004-312093 A 特開2008-40649号公報JP 2008-40649 A 特開2009-288891号公報JP 2009-288891 A 特開2002-109367号公報JP 2002-109367 A
 しかしながら、上述した情報配信方法に関する技術おいては、映像に含まれている商品の出現位置と商品の関連情報を予め対応付けた情報を準備して放送しているため、対応情報が準備されていない映像または商品については、ユーザの商品に関する情報を得たいという指示入力を行うことはできないという問題点があった。 However, in the technology related to the information distribution method described above, correspondence information is prepared because information in which the appearance position of the product included in the video is associated with the related information of the product is prepared and broadcast in advance. There is a problem in that it is impossible to input an instruction to obtain information on a user's product for a video or product that is not available.
 本発明は上記事情に鑑みてなされたものであり、その目的とするところは、動画視聴行為からユーザの嗜好を精度よく推定する情報提供システム、サーバ装置、動画表示装置、情報提供方法、およびプログラムを提供することにある。 The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an information providing system, a server device, a moving image display device, an information providing method, and a program for accurately estimating a user's preference from a moving image viewing act. Is to provide.
 本発明の情報提供システムは、
 動画表示装置と、サーバ装置と、を備える情報提供システムであって、
 前記サーバ装置は、
  前記動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する特徴情報取得手段と、
  前記特徴情報取得手段により取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定するオブジェクト特定手段と、
  前記オブジェクト特定手段により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する嗜好情報生成手段と、を備える。
The information providing system of the present invention includes:
An information providing system comprising a video display device and a server device,
The server device
Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device;
Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image;
Preference information generating means for generating preference information of the viewing user including object information specified by the object specifying means.
 本発明のサーバ装置は、
 動画表示装置に接続されるサーバ装置であって、
 前記動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する特徴情報取得手段と、
 前記特徴情報取得手段により取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定するオブジェクト特定手段と、
 前記オブジェクト特定手段により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する嗜好情報生成手段と、を備える。
The server device of the present invention
A server device connected to the video display device,
Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device;
Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image;
Preference information generating means for generating preference information of the viewing user including object information specified by the object specifying means.
 本発明の動画表示装置は、
 サーバ装置に接続される動画表示装置であって、
 動画を表示する動画表示手段と、
 前記動画表示手段に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する取得手段と、
 前記静止画を前記サーバ装置に送信する静止画送信手段と、
 前記サーバ装置から、前記静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積するとともに、動画を出力している領域外に、前記おすすめ行動が前記サーバ装置から提供されたことを示すインジケータを出力して、前記視聴ユーザに通知するおすすめ行動通知手段と、
 前記おすすめ行動通知手段による通知を受けて、蓄積された前記おすすめ行動の閲覧の、前記視聴ユーザによる指示に呼応して、おすすめ行動情報を前記視聴ユーザに提示する提示手段と、を備える。
The moving image display apparatus of the present invention is
A video display device connected to the server device,
A video display means for displaying a video;
Obtaining means for obtaining a still image corresponding to a time point designated by a viewing user in the moving picture output to the moving picture display means;
A still image transmitting means for transmitting the still image to the server device;
The recommended action generated based on the still image is received from the server device, and the recommended action is sequentially accumulated, and an indicator indicating that the recommended action is provided from the server device outside the area where the moving image is output And a recommended action notification means for notifying the viewing user,
And presenting means for presenting recommended behavior information to the viewing user in response to an instruction by the viewing user to view the accumulated recommended behavior in response to the notification by the recommended behavior notification means.
 本発明の情報提供方法は、
 サーバ装置が、
  動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得し、
  取得した前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定し、
  特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する。
The information providing method of the present invention includes:
Server device
Acquire extracted image feature information from the still image corresponding to the time point specified by the viewing user in the video output to the video display device,
Based on the acquired image feature information, identify an object that appears in the still image,
The viewing user preference information including the specified object information is generated.
 本発明の第1のコンピュータプログラムは、
 コンピュータに、
  動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する手順、
  取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定する手順、
  前記オブジェクトを特定する手順により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する手順を実行させるためのプログラムである。
The first computer program of the present invention is:
On the computer,
A procedure for acquiring extracted image feature information from a still image corresponding to a time point specified by a viewing user in a moving image output to a moving image display device,
A procedure for identifying an object shown in the still image based on the acquired image feature information;
It is a program for executing a procedure for generating preference information of the viewing user including object information specified by a procedure for specifying the object.
 本発明の第2のコンピュータプログラムは、
 記憶装置を備えるコンピュータに、
 前記動画へのユーザ指定から得られる前記静止画を元に前記嗜好情報を生成する手順により生成される嗜好情報を前記記憶装置に蓄積する手順、
 蓄積された前記視聴ユーザの嗜好情報をデータマイニング処理して、前記視聴ユーザが興味を持っている少なくとも1つの分野に前記視聴ユーザを分類する手順、
 前記分野毎に、複数の異なるおすすめ行動の各々と、前記視聴ユーザの嗜好情報が示す前記視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を前記記憶装置に保持する手順、
 前記視聴ユーザが分類される分野に対応する前記おすすめ条件を取得し、前記記憶装置に蓄積される前記視聴ユーザの嗜好情報から得られる該視聴ユーザの行動パターンを前記おすすめ条件の各条件パターンに適用することにより、前記複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報を生成する手順を実行させるためのプログラムである。
The second computer program of the present invention is:
In a computer equipped with a storage device,
A procedure for storing the preference information generated by the procedure for generating the preference information based on the still image obtained from the user designation for the moving image in the storage device;
A procedure for performing data mining on the stored preference information of the viewing user and classifying the viewing user into at least one field in which the viewing user is interested;
For each field, a recommended condition indicating a correspondence relationship between each of a plurality of different recommended actions and each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information is stored in the memory The procedure to hold in the device,
The recommendation condition corresponding to the field into which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the storage device is applied to each condition pattern of the recommendation condition This is a program for executing a procedure for generating recommended action information indicating at least one recommended action among the plurality of different recommended actions.
 本発明の第3のコンピュータプログラムは、
 サーバ装置に接続可能なコンピュータに、
 動画を表示する手順、
 前記動画を表示する手順で出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する手順、
 前記静止画を前記サーバ装置に送信する手順、
 前記サーバ装置から、前記静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積する手順、
 動画を出力している領域外に、前記おすすめ行動が前記サーバ装置から提供されたことを示すインジケータを出力して、前記視聴ユーザに通知する手順、
 前記通知する手順による通知を受けて、蓄積された前記おすすめ行動の閲覧の、前記視聴ユーザによる指示に呼応して、おすすめ行動情報を前記視聴ユーザに提示する手順を実行させるためのプログラムである。
The third computer program of the present invention is:
To a computer that can be connected to the server device,
Steps to view the video,
A procedure for acquiring a still image corresponding to a point in time specified by the viewing user in the video output in the procedure for displaying the video,
A procedure for transmitting the still image to the server device;
A procedure for receiving recommended actions generated based on the still image from the server device and sequentially storing them.
A procedure for outputting an indicator indicating that the recommended action is provided from the server device outside the area where the video is output, and notifying the viewing user,
A program for receiving a notification by the notification procedure and executing a procedure for presenting recommended behavior information to the viewing user in response to an instruction from the viewing user to browse the accumulated recommended behavior.
 なお、以上の構成要素の任意の組合せ、本発明の表現を方法、装置、システム、記録媒体、コンピュータプログラムなどの間で変換したものもまた、本発明の態様として有効である。 It should be noted that an arbitrary combination of the above-described components and a conversion of the expression of the present invention between a method, an apparatus, a system, a recording medium, a computer program, and the like are also effective as an aspect of the present invention.
 また、本発明の各種の構成要素は、必ずしも個々に独立した存在である必要はなく、複数の構成要素が一個の部材として形成されていること、一つの構成要素が複数の部材で形成されていること、ある構成要素が他の構成要素の一部であること、ある構成要素の一部と他の構成要素の一部とが重複していること、等でもよい。 The various components of the present invention do not necessarily have to be independent of each other. A plurality of components are formed as a single member, and a single component is formed of a plurality of members. It may be that a certain component is a part of another component, a part of a certain component overlaps with a part of another component, or the like.
 また、本発明の方法およびコンピュータプログラムには複数の手順を順番に記載してあるが、その記載の順番は複数の手順を実行する順番を限定するものではない。このため、本発明の方法およびコンピュータプログラムを実施するときには、その複数の手順の順番は内容的に支障のない範囲で変更することができる。 In addition, although a plurality of procedures are described in order in the method and computer program of the present invention, the order of description does not limit the order in which the plurality of procedures are executed. For this reason, when the method and computer program of the present invention are implemented, the order of the plurality of procedures can be changed within a range that does not hinder the contents.
 さらに、本発明の方法およびコンピュータプログラムの複数の手順は個々に相違するタイミングで実行されることに限定されない。このため、ある手順の実行中に他の手順が発生すること、ある手順の実行タイミングと他の手順の実行タイミングとの一部ないし全部が重複していること、等でもよい。 Furthermore, the plurality of procedures of the method and computer program of the present invention are not limited to being executed at different timings. For this reason, another procedure may occur during the execution of a certain procedure, or some or all of the execution timing of a certain procedure and the execution timing of another procedure may overlap.
 本発明によれば、動画視聴行為からユーザの嗜好を精度よく推定する情報提供システム、サーバ装置、動画表示装置、情報提供方法、およびプログラムが提供される。 According to the present invention, an information providing system, a server device, a moving image display device, an information providing method, and a program for accurately estimating a user's preference from a moving image viewing act are provided.
 上述した目的、およびその他の目的、特徴および利点は、以下に述べる好適な実施の形態、およびそれに付随する以下の図面によってさらに明らかになる。 The above-described object and other objects, features, and advantages will be further clarified by a preferred embodiment described below and the following drawings attached thereto.
本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成例を示すブロック図である。It is a block diagram which shows the structural example of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る動画表示装置のハードウェア構成を示すブロック図である。It is a block diagram which shows the hardware constitutions of the moving image display apparatus which concerns on embodiment of this invention. 本実施形態の情報提供方法を実現する情報提供システムの処理手順の一例を示すフローチャートである。It is a flowchart which shows an example of the process sequence of the information provision system which implement | achieves the information provision method of this embodiment. 本発明の実施の形態に係る情報提供システムにおける操作を説明するための図である。It is a figure for demonstrating operation in the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの動作の一例を示すフローチャートである。It is a flowchart which shows an example of operation | movement of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムにおける操作を説明するための図である。It is a figure for demonstrating operation in the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの動作の一例を示すフローチャートである。It is a flowchart which shows an example of operation | movement of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの動作の一例を示すフローチャートである。It is a flowchart which shows an example of operation | movement of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係るサーバ装置の要部構成を示す機能ブロック図である。It is a functional block diagram which shows the principal part structure of the server apparatus which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの行動履歴情報を説明するための図である。It is a figure for demonstrating the action history information of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムのおすすめ行動の条件式の例を示す図である。It is a figure which shows the example of the conditional expression of the recommendation action of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの動作の一例を示すフローチャートである。It is a flowchart which shows an example of operation | movement of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムのおすすめ行動の通知方法を説明するための図である。It is a figure for demonstrating the notification method of the recommendation action of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る情報提供システムの構成を示す機能ブロック図である。It is a functional block diagram which shows the structure of the information provision system which concerns on embodiment of this invention. 本発明の実施の形態に係る動画表示装置の論理的な構成を示す機能ブロック図である。It is a functional block diagram which shows the logical structure of the moving image display apparatus which concerns on embodiment of this invention.
 以下、本発明の実施の形態について、図面を用いて説明する。尚、すべての図面において、同様な構成要素には同様の符号を付し、適宜説明を省略する。 Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate.
(第1の実施の形態)
 図1は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本発明の実施の形態に係る情報提供システム1は、動画表示装置10と、サーバ装置100と、を備える。サーバ装置100は、動画表示装置10に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する特徴情報取得部102と、特徴情報取得部102により取得される画像特徴情報に基づいて、静止画に写るオブジェクトを特定するオブジェクト特定部104と、オブジェクト特定部104により特定されるオブジェクト情報を含む視聴ユーザの嗜好情報108を生成する嗜好情報生成部106と、を備える。
(First embodiment)
FIG. 1 is a functional block diagram showing a configuration of an information providing system 1 according to an embodiment of the present invention.
An information providing system 1 according to an embodiment of the present invention includes a moving image display device 10 and a server device 100. The server device 100 includes a feature information acquisition unit 102 that acquires image feature information extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10, and a feature Based on the image feature information acquired by the information acquisition unit 102, an object specifying unit 104 that specifies an object that appears in a still image and viewing user preference information 108 that includes the object information specified by the object specifying unit 104 are generated. A preference information generation unit 106.
 本実施形態のサーバ装置100は、データセンタ等のサーバコンピュータを利用したクラウドコンピューティングにより実現されるが、これに限定されるものではない。また、サーバ装置100のサーバコンピュータは、仮想サーバなどにより構成されてもよい。 The server apparatus 100 of the present embodiment is realized by cloud computing using a server computer such as a data center, but is not limited to this. Further, the server computer of the server device 100 may be configured by a virtual server or the like.
 図1のサーバ装置100の各構成要素は、CPU(Central Processing Unit)、メモリ、メモリにロードされた本図の構成要素を実現するプログラム、そのプログラムを格納する記憶ユニット、ネットワーク接続用インタフェースを備える任意のコンピュータ(不図示)のハードウェアとソフトウェアの任意の組合せによって実現される。そして、その実現方法、装置にはいろいろな変形例があることは、当業者には理解されるところである。以下説明する各機能ブロック図は、ハードウェア単位の構成ではなく、機能単位の論理的なブロックを示している。
 なお、以下の各図において、本発明の本質に関わらない部分の構成については省略してあり、図示されていない。
1 includes a CPU (Central Processing Unit), a memory, a program that realizes the components shown in FIG. 1 loaded in the memory, a storage unit that stores the program, and a network connection interface. This is realized by an arbitrary combination of hardware and software of an arbitrary computer (not shown). It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus. Each functional block diagram described below shows a logical block of functional units, not a configuration of hardware units.
In the following drawings, the configuration of parts not related to the essence of the present invention is omitted and is not shown.
 本実施の形態のサーバ装置100では、コンピュータプログラムに対応する各種の処理動作をCPUが実行することにより、コンピュータの各種構成要素が各種機能として実現される。
 本発明の実施の形態に係るコンピュータプログラムは、サーバ装置100を実現するためのコンピュータに、動画表示装置10に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する手順、取得される画像特徴情報に基づいて、静止画に写るオブジェクトを特定する手順、オブジェクトを特定する手順により特定されるオブジェクト情報を含む視聴ユーザの嗜好情報を生成する手順を実行させるように記述されている。
In the server device 100 according to the present embodiment, various components of the computer are realized as various functions by the CPU executing various processing operations corresponding to the computer program.
The computer program according to the embodiment of the present invention is obtained from a still image corresponding to a time point designated by a viewing user in a moving image output to the moving image display device 10 in a computer for realizing the server device 100. , A procedure for acquiring extracted image feature information, a procedure for specifying an object appearing in a still image based on the acquired image feature information, and a viewing user's preference information including object information specified by the procedure for specifying an object It is described to execute the procedure to generate.
 本発明の実施の形態に係るコンピュータプログラムは、サーバ装置100を構成するコンピュータが読み取り可能な記録媒体に記録されてもよい。記録媒体は特に限定されず、様々な形態のものが考えられる。また、プログラムは、記録媒体からコンピュータのメモリにロードされてもよいし、ネットワークを通じてコンピュータにダウンロードされ、メモリにロードされてもよい。 The computer program according to the embodiment of the present invention may be recorded on a computer-readable recording medium that constitutes the server apparatus 100. The recording medium is not particularly limited, and various forms can be considered. The program may be loaded from a recording medium into a computer memory, or downloaded to a computer through a network and loaded into the memory.
 本発明の実施の形態に係る情報提供システム1の全体構成について説明する。
 図2は、本発明の実施の形態に係る情報提供システム1の構成例を示すブロック図である。
 本発明の実施の形態に係る情報提供システム1において、セットトップボックス(Set Top Box:STB)3等の動画配信装置を経由して、地上、または衛星等の放送波を映像/放送事業者7から受信し、動画が少なくとも一つの動画表示装置10に配信される。動画配信装置は、たとえば、複数チャネルの放送信号を同時に受信する複数のチューナを含むことができる。動画配信装置は、STB3の他に、テレビ、ホームサーバ、録画装置、またはゲートウェイ装置などであってもよい。また、動画表示装置10は、クラウド5上のサーバ装置100に接続される。
The overall configuration of the information providing system 1 according to the embodiment of the present invention will be described.
FIG. 2 is a block diagram showing a configuration example of the information providing system 1 according to the embodiment of the present invention.
In the information providing system 1 according to the embodiment of the present invention, a video / broadcaster 7 transmits broadcast waves on the ground or satellite via a moving picture distribution device such as a set top box (STB) 3. And the moving image is distributed to at least one moving image display device 10. The moving image distribution device can include, for example, a plurality of tuners that simultaneously receive a plurality of channels of broadcast signals. The video distribution device may be a TV, a home server, a recording device, or a gateway device in addition to the STB 3. The moving image display device 10 is connected to the server device 100 on the cloud 5.
 動画表示装置10は、たとえば、スマートフォン、タブレット端末、ゲーム機、テレビ受像機、パーソナルコンピュータ、またはメディア再生機等であり、動画コンテンツを動画表示装置10に表示するためのアプリケーションプログラムをインストールして実行することができる。図2では、3つの動画表示装置10a、10b、および10cを示しているが、装置の台数はこれに限定されるものではない。以下、特に、各装置を区別する必要がない場合は、単に「動画表示装置10」と呼ぶものとする。
 動画表示装置10は、携帯型または据え置き型等、様々な形態が考えられる。
The video display device 10 is, for example, a smartphone, a tablet terminal, a game machine, a television receiver, a personal computer, or a media player, and installs and executes an application program for displaying the video content on the video display device 10. can do. In FIG. 2, three moving image display devices 10a, 10b, and 10c are shown, but the number of devices is not limited to this. Hereinafter, in particular, when it is not necessary to distinguish each device, it is simply referred to as “moving image display device 10”.
The moving image display device 10 may be in various forms such as a portable type or a stationary type.
 本発明において、動画表示装置10に表示される動画コンテンツとは、たとえば、動画、音声、またはデータ、あるいは、これらを組み合わせたデータ等を含み、動画配信装置からリアルタイムまたは事前に受信したもの、蓄積または記録されたもの、あるいは、それらを組み合わせたもの等、いずれでもよい。 In the present invention, the moving image content displayed on the moving image display device 10 includes, for example, moving image, sound, data, or a combination thereof, and the like, stored in real time or in advance from the moving image distribution device Or what was recorded or what combined them may be sufficient.
 以下の実施形態では、動画配信装置が、映像/放送事業者7からリアルタイムに受信した動画コンテンツを逐次配信し、動画表示装置10が受信して表示する構成について説明するが、これに限定されない。動画配信装置がアクセス可能な記憶装置または他の記録媒体に記録または蓄積された動画データを読み出して配信し、動画表示装置10が受信して表示する構成であってもよい。あるいは、動画配信装置が、コンテンツサーバなどからネットワークを介してストリーミング形式で受信したコンテンツを、リアルタイムまたは一旦蓄積して、配信し、動画表示装置10が受信して表示する構成でもよい。 In the following embodiment, a configuration will be described in which the video distribution device sequentially distributes the video content received from the video / broadcasting company 7 in real time, and the video display device 10 receives and displays the video content. However, the present invention is not limited to this. A configuration may be adopted in which moving image data recorded or stored in a storage device or other recording medium accessible by the moving image distribution device is read and distributed, and the moving image display device 10 receives and displays it. Alternatively, the moving image distribution apparatus may be configured to store the content received in a streaming format from a content server or the like via a network in real time or temporarily and distribute and receive and display the moving image display apparatus 10.
 あるいは、動画表示装置10が、アクセス可能な記憶装置または他の記録媒体に記録または蓄積された映像データを読み出して表示する構成であってもよい。あるいは、動画表示装置10が、動画配信装置を経由せずに、コンテンツサーバなどからネットワークを介してストリーミング形式で直接受信したコンテンツを、リアルタイムまたは一旦蓄積して、表示する構成でもよい。 Alternatively, the moving image display device 10 may be configured to read and display video data recorded or stored in an accessible storage device or other recording medium. Or the structure which the moving image display apparatus 10 accumulate | stores and displays the content directly received with the streaming format from the content server etc. via the network instead of going through a moving image delivery apparatus may be sufficient.
 上記記憶装置または記録媒体は、たとえば、ハードディスク、USB(Universal Serial Bus)フラッシュメモリ、ブルーレイディスク、DVD(Digital Versatile Disk)、CD(Compact Disc)、MO(Magneto-Optical disk)、または磁気テープ等の各種メディアを含む。
 動画表示装置10と、STB3等の動画配信装置、またはサーバ装置100との間は、無線または有線、あるいは、これらの組み合わせにより通信する構成とすることができる。
The storage device or recording medium is, for example, a hard disk, a USB (Universal Serial Bus) flash memory, a Blu-ray disc, a DVD (Digital Versatile Disk), a CD (Compact Disc), an MO (Magneto-Optical disk), or a magnetic tape. Includes various media.
The moving image display device 10 and the moving image distribution device such as the STB 3 or the server device 100 can be configured to communicate with each other wirelessly, wired, or a combination thereof.
 図3は、本発明の実施の形態に係る動画表示装置10のハードウェア構成を示すブロック図である。本実施形態では、動画表示装置10がスマートフォンである場合を例として説明する。図3に示すように、本実施形態の動画表示装置10は、CPU12と、ROM(Read Only Memory)やRAM(Random Access Memory)を含むメモリ14と、I/O(Input and Output)18と、無線LAN通信部20と、操作部22と、操作受付部24と、表示部26と、表示制御部28と、音声制御部36と、スピーカ32と、マイク34と、を備える。 FIG. 3 is a block diagram showing a hardware configuration of the moving image display apparatus 10 according to the embodiment of the present invention. This embodiment demonstrates as an example the case where the moving image display apparatus 10 is a smart phone. As shown in FIG. 3, the moving image display apparatus 10 according to the present embodiment includes a CPU 12, a memory 14 including a ROM (Read Only Memory) and a RAM (Random Access Memory), an I / O (Input and Output) 18, The wireless LAN communication unit 20, the operation unit 22, the operation reception unit 24, the display unit 26, the display control unit 28, the voice control unit 36, the speaker 32, and the microphone 34 are provided.
 CPU12は、動画表示装置10の各要素とバス40を介して接続され、各要素とともに動画表示装置10全体を制御する。メモリ14は、動画表示装置10を動作させるためのプログラムや各種アプリケーションプログラム、それらのプログラムが動作する際に使用する各種設定データなどを記憶するとともに、アドレスデータ、各種コンテンツデータを含むユーザデータを記憶する。さらに、メモリ14は、プログラムが動作するための作業領域など一時的にデータを記憶する領域を有する。I/O18は、動画表示装置10への入出力を制御する。 The CPU 12 is connected to each element of the moving image display device 10 via the bus 40 and controls the entire moving image display device 10 together with each element. The memory 14 stores programs and various application programs for operating the moving image display apparatus 10, various setting data used when these programs operate, and user data including address data and various content data. To do. Further, the memory 14 has an area for temporarily storing data, such as a work area for operating the program. The I / O 18 controls input / output to the moving image display device 10.
 なお、前述のメモリ14は、ROM、RAM、フラッシュメモリ、ディスクドライブ等を含み、アプリケーションプログラムおよびプログラムが動作するための設定データや一時保存データ、ユーザデータなどを記憶するための機能を有する他のデバイスであってもよい。 The memory 14 includes a ROM, a RAM, a flash memory, a disk drive, etc., and other functions having functions for storing application programs and setting data for operating the programs, temporarily stored data, user data, and the like. It may be a device.
 操作部22は、操作キー、操作ボタン、スイッチ、ジョグダイヤル、タッチパッド、表示部26と一体になったタッチパネルなどを含む。操作受付部24は、ユーザによる操作部22の操作を受け付け、CPU12に通知する。表示部26は、LED(Light Emitting Diode)表示器や、液晶ディスプレイ、有機EL(ElectroLuminescence)ディスプレイなどを含む。表示制御部28は、CPU12からの指示に従い、表示部26に各種画面表示を行う。音声制御部36は、CPU12からの指示に従い、スピーカ32から音声出力、およびマイク34から音声入力を行う。 The operation unit 22 includes operation keys, operation buttons, switches, a jog dial, a touch pad, a touch panel integrated with the display unit 26, and the like. The operation reception unit 24 receives an operation of the operation unit 22 by the user and notifies the CPU 12 of the operation. The display unit 26 includes an LED (Light Emitting Diode) display, a liquid crystal display, an organic EL (ElectroLuminescence) display, and the like. The display control unit 28 displays various screens on the display unit 26 in accordance with instructions from the CPU 12. The voice control unit 36 performs voice output from the speaker 32 and voice input from the microphone 34 in accordance with instructions from the CPU 12.
 無線LAN通信部20は、無線LAN用アンテナ21を介して、たとえば、IEEE802.11規格に準拠した方式で、動画配信装置(ここでは、STB3)、またはクラウド5上のサーバ装置100と無線LAN通信を行う。動画配信装置またはサーバ装置100は、図示されない無線LANアクセスポイント装置を介して各動画表示装置10と通信することができる。なお、動画配信装置は、無線LANアクセスポイント機能を含んでもよい。 The wireless LAN communication unit 20 performs wireless LAN communication with the moving image distribution device (here, STB3) or the server device 100 on the cloud 5 via the wireless LAN antenna 21 by a method compliant with, for example, the IEEE 802.11 standard. I do. The moving image distribution device or the server device 100 can communicate with each moving image display device 10 via a wireless LAN access point device (not shown). Note that the moving image distribution apparatus may include a wireless LAN access point function.
 動画表示装置10と動画配信装置の間、または動画表示装置10とサーバ装置100の間では、無線LAN通信のアクセスポイント探索処理、アクセスポイントへの動画表示装置10の登録処理、および認証処理等が予め行われ、無線LAN通信が可能な状態になる。 Between the moving image display device 10 and the moving image distribution device or between the moving image display device 10 and the server device 100, wireless LAN communication access point search processing, registration processing of the moving image display device 10 to the access point, authentication processing, and the like are performed. This is performed in advance, and wireless LAN communication is possible.
 また、上述したように、動画表示装置10は、少なくとも一つのチャネルの放送信号を直接受信するための少なくとも一つのチューナを含んでもよい。あるいは、動画表示装置10が直接、コンテンツサーバ(不図示)等から、コンテンツを無線LAN通信部20によりネットワークを経由して受信してもよい。あるいは、動画表示装置10は、図示されないメディア再生部を備えてもよく、メディアに記録されたコンテンツを再生し、表示部26に表示してもよい。
 なお、本実施形態では、動画表示装置10は、無線LAN通信部20により無線LAN通信を行う構成としているが、これに限定されない。
Further, as described above, the moving image display apparatus 10 may include at least one tuner for directly receiving a broadcast signal of at least one channel. Alternatively, the moving image display apparatus 10 may receive content directly from a content server (not shown) or the like by the wireless LAN communication unit 20 via a network. Alternatively, the moving image display device 10 may include a media playback unit (not shown), and may play back content recorded on the media and display the content on the display unit 26.
In the present embodiment, the moving image display device 10 is configured to perform wireless LAN communication by the wireless LAN communication unit 20, but is not limited thereto.
 動画表示装置10には、動画コンテンツを再生して表示部26に表示する試聴アプリケーション42がメモリ14に予めインストールされている。
 本実施の形態の動画表示装置10では、視聴アプリケーション42をCPU12が実行することにより、各種の処理手順に従い動作し、動画表示装置10の各種構成要素(たとえば、図21)が各種機能として実現される。
In the moving image display device 10, a trial listening application 42 that reproduces moving image content and displays it on the display unit 26 is installed in the memory 14 in advance.
In the moving image display device 10 of the present embodiment, the CPU 12 executes the viewing application 42 to operate according to various processing procedures, and various components (for example, FIG. 21) of the moving image display device 10 are realized as various functions. The
 以下に説明する各実施形態における動画表示装置10の各構成要素は、上述したCPU12、メモリ14、メモリ14にロードされた図21の構成要素を実現するプログラム(視聴アプリケーション42)、ネットワーク接続用インタフェース(I/O18、無線LAN通信部20)を有する任意のコンピュータのハードウェアとソフトウェアの任意の組合せによって実現される。そして、その実現方法、装置にはいろいろな変形例があることは、当業者には理解されるところである。 Each component of the moving image display device 10 in each embodiment described below includes a CPU 12, a memory 14, a program (viewing application 42) that realizes the components illustrated in FIG. 21 loaded in the memory 14, and a network connection interface. This is realized by any combination of hardware and software of any computer having (I / O 18, wireless LAN communication unit 20). It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.
 本実施形態では、図1のサーバ装置100の特徴情報取得部102は、その機能をサーバ装置100と動画表示装置10で一部ずつ分担することができる。たとえば、図21に示すように、動画表示装置10は、動画コンテンツを再生し、表示部26に表示する再生部112と、ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する特徴情報抽出部114と、特徴情報抽出部114により抽出される画像特徴情報を送信する送信部116と、含むことができる。サーバ装置100の特徴情報取得部102は、動画表示装置10の送信部116から送信される特徴情報を受信することで、特徴情報を取得できる。このように、サーバ装置100の特徴情報取得部102は、動画表示装置10の特徴情報抽出部114および送信部116とによりその一部の機能が実現されてもよい。 In the present embodiment, the feature information acquisition unit 102 of the server device 100 of FIG. 1 can share the function between the server device 100 and the moving image display device 10 part by part. For example, as illustrated in FIG. 21, the moving image display apparatus 10 reproduces moving image content, and extracts image feature information from a reproduction unit 112 displayed on the display unit 26 and a still image corresponding to a time point designated by the user. A feature information extraction unit 114 and a transmission unit 116 that transmits image feature information extracted by the feature information extraction unit 114 may be included. The feature information acquisition unit 102 of the server device 100 can acquire the feature information by receiving the feature information transmitted from the transmission unit 116 of the moving image display device 10. As described above, the feature information acquisition unit 102 of the server device 100 may be partially realized by the feature information extraction unit 114 and the transmission unit 116 of the moving image display device 10.
 本実施形態の視聴アプリケーション42は、動画表示装置10を構成するコンピュータが読み取り可能な記録媒体に記録されてもよい。記録媒体は特に限定されず、様々な形態のものが考えられる。また、視聴アプリケーション42は、記録媒体から動画表示装置10のメモリ14にロードされてもよいし、ネットワークを通じて動画表示装置10にダウンロードされ、メモリ14にロードされてもよい。 The viewing application 42 of the present embodiment may be recorded on a computer-readable recording medium that constitutes the moving image display apparatus 10. The recording medium is not particularly limited, and various forms can be considered. In addition, the viewing application 42 may be loaded from the recording medium into the memory 14 of the moving image display device 10 or may be downloaded to the moving image display device 10 through a network and loaded into the memory 14.
 図1に戻り、サーバ装置100は、特徴情報取得部102と、オブジェクト特定部104と、嗜好情報生成部106と、を備える。 Returning to FIG. 1, the server apparatus 100 includes a feature information acquisition unit 102, an object specification unit 104, and a preference information generation unit 106.
 特徴情報取得部102は、動画表示装置10に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する。 The feature information acquisition unit 102 acquires image feature information extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10.
 具体的には、動画表示装置10では、再生部112(図21)により動画が出力されている時に、視聴ユーザにより、表示画面がタッチされた時に、たとえば、特徴情報抽出部114(図21)が、表示されている静止画のハードコピーを取得する。あるいは、動画表示装置10で復号して表示している圧縮画像であれば、特徴情報抽出部114(図21)は、対応するフレーム画像を取得してもよい。そして、特徴情報抽出部114(図21)が、その静止画を画像解析し、少なくとも静止画に写っているオブジェクトを特定可能なデータ量を有する特徴点を抽出し、特徴点の位置とそれらの特徴量の情報(画像特徴情報)を取得する。以下、この処理を「一次解析処理」と呼ぶものとする。 Specifically, in the moving image display device 10, when a moving image is output by the reproduction unit 112 (FIG. 21), when the display screen is touched by the viewing user, for example, the feature information extraction unit 114 (FIG. 21). Gets a hard copy of the still image being displayed. Alternatively, the feature information extraction unit 114 (FIG. 21) may acquire a corresponding frame image as long as it is a compressed image that is decoded and displayed by the moving image display device 10. Then, the feature information extraction unit 114 (FIG. 21) performs image analysis on the still image, extracts feature points having a data amount that can identify at least an object shown in the still image, and positions of the feature points and their positions. Feature information (image feature information) is acquired. Hereinafter, this processing is referred to as “primary analysis processing”.
 ここで、視聴ユーザによる指定とは、たとえば、動画が表示されている動画表示装置10のタッチパネルを視聴ユーザがタッチすること、動画表示装置10に設けられた操作キー、またはスイッチ等を操作すること、あるいは、視聴ユーザが動画表示装置10を傾けたり、振ったりすること等である。タッチ操作方法等も、特に限定されず、たとえば、シングルタップ、ダブルタップ、フリック、ドラッグ、スワイプ、ピンチ等、様々な操作で指定することができる。 Here, the designation by the viewing user means, for example, that the viewing user touches the touch panel of the moving image display device 10 on which the moving image is displayed, or operating an operation key or a switch provided on the moving image display device 10. Alternatively, the viewing user may tilt or shake the moving image display device 10. The touch operation method and the like are not particularly limited, and can be specified by various operations such as single tap, double tap, flick, drag, swipe, and pinch.
 視聴ユーザは、たとえば、好きな俳優や、気になる衣装、行ってみたい場所などが動画に出てきたときに、対象となるオブジェクト(人物、物、場所等)を動画表示装置10の画面上でタッチして、指定することができる。 For example, when a favorite actor, a favorite costume, a place that he / she wants to visit appear on the video, the viewing user displays the target object (person, thing, place, etc.) on the screen of the video display device 10. You can touch and specify.
 そして、動画表示装置10からサーバ装置100に、送信部116(図21)により、一次解析処理により抽出された画像特徴情報が送信される。本実施形態では、このようにして、サーバ装置100の特徴情報取得部102は、動画表示装置10から画像特徴情報を取得する。
 送信部116(図21)が、動画表示装置10から静止画そのものをサーバ装置100に送信し、サーバ装置100で画像解析処理を行う構成としてもよい。
 本実施形態のように、動画表示装置10の特徴情報抽出部114(図21)が一次解析処理を行った後、送信部116(図21)が、サーバ装置100に画像の特徴量の情報を送信する構成とすれば、サーバ装置100への送信量、または、サーバ装置100の画像解析処理負荷を低減することができる。
Then, the image feature information extracted by the primary analysis process is transmitted from the moving image display apparatus 10 to the server apparatus 100 by the transmission unit 116 (FIG. 21). In the present embodiment, the feature information acquisition unit 102 of the server device 100 acquires image feature information from the moving image display device 10 in this way.
The transmission unit 116 (FIG. 21) may transmit the still image itself from the moving image display device 10 to the server device 100 and perform an image analysis process in the server device 100.
As in the present embodiment, after the feature information extraction unit 114 (FIG. 21) of the moving image display device 10 performs the primary analysis process, the transmission unit 116 (FIG. 21) sends the image feature amount information to the server device 100. If it is set as the structure which transmits, the transmission amount to the server apparatus 100 or the image analysis processing load of the server apparatus 100 can be reduced.
 この一次解析処理を、動画表示装置10とサーバ装置100がそれぞれ、どの程度分担して行うかは、動画表示装置10またはサーバ装置100の画像解析処理能力や要求される解析精度、または動画表示装置10とサーバ装置100間の通信処理能力等に基づいて、適宜決めることができる。 How much the moving image display device 10 and the server device 100 share the primary analysis processing depends on the image analysis processing capability of the moving image display device 10 or the server device 100, the required analysis accuracy, or the moving image display device. 10 and the server apparatus 100 can be determined as appropriate based on the communication processing capability and the like.
 また、動画表示装置10が画像解析対象とする静止画は、ユーザが画面をタッチした瞬間に表示されている画像フレームだけでなく、その前後の複数のフレームを含んでもよい。また、上述したように、ユーザの指定した興味のレベルを操作方法で示すことができる場合には、画像の特徴量の情報とともに、興味のレベルの情報または、操作方法の情報を動画表示装置10からサーバ装置100に送信してもよい。 Further, the still image to be analyzed by the moving image display device 10 may include not only the image frame displayed at the moment when the user touches the screen but also a plurality of frames before and after the image frame. Further, as described above, when the level of interest designated by the user can be indicated by the operation method, the information on the level of interest or the information on the operation method is displayed together with the information on the feature amount of the image in the moving image display device 10. To the server apparatus 100.
 オブジェクト特定部104は、特徴情報取得部102により取得される画像特徴情報に基づいて、静止画に写るオブジェクトを特定する。
 具体的には、オブジェクト特定部104は、パターン認識等により、各特徴点の特徴量を、予め登録される検出対象オブジェクトの各特徴点の特徴量と照合し、少なくとも一部が一致した特徴点とそれらの相対位置を検出することができる。
 ここで、検出対象オブジェクトは、たとえば、物、人物、または場所(店、施設、風景)等を含む。
The object specifying unit 104 specifies an object that appears in a still image based on the image feature information acquired by the feature information acquiring unit 102.
Specifically, the object specifying unit 104 collates the feature amount of each feature point with the feature amount of each feature point of the detection target object registered in advance by pattern recognition or the like, and the feature point at least partially matches. And their relative positions can be detected.
Here, the detection target object includes, for example, an object, a person, a place (a store, a facility, a landscape), or the like.
 嗜好情報生成部106は、オブジェクト特定部104により特定されるオブジェクト情報を含む視聴ユーザの嗜好情報108を生成する。
 具体的には、たとえば、オブジェクト特定部104が、静止画に写るオブジェクトを少なくとも1つ特定した時、そのオブジェクトを示すワード(単語)を嗜好情報108として出力することができる。たとえば、テキストデータとして出力してもよい。
The preference information generation unit 106 generates viewing user preference information 108 including object information specified by the object specification unit 104.
Specifically, for example, when the object specifying unit 104 specifies at least one object appearing in a still image, a word (word) indicating the object can be output as the preference information 108. For example, it may be output as text data.
 上述したように、ユーザの興味のレベルの情報が動画表示装置10から取得される場合には、嗜好情報108は、オブジェクトに対する興味レベルの情報も含むことができる。嗜好情報108は、たとえば、ユーザ毎に、日時情報と少なくとも1つのワードを含むことができる。嗜好情報108は、嗜好情報108の履歴をとったものを含んでもよい。 As described above, when the information on the level of interest of the user is acquired from the moving image display device 10, the preference information 108 can also include information on the level of interest for the object. The preference information 108 can include, for example, date information and at least one word for each user. The preference information 108 may include information obtained from the history of the preference information 108.
 なお、視聴ユーザの指定が、表示されている動画に対し、遅れてしまう場合も考えられ、単純にタッチした瞬間の静止画を元にオブジェクトを特定すると、ユーザの意図とずれたオブジェクトが得られる可能性も考えられる。したがって、このような操作の遅延等については、適宜動画表示装置10またはサーバ装置100で補正処理を行うものとする。 Note that there may be a case where the designation of the viewing user is delayed with respect to the displayed moving image. If an object is identified based on a still image at the moment of touching, an object deviating from the user's intention can be obtained. There is a possibility. Accordingly, correction processing is appropriately performed by the moving image display device 10 or the server device 100 for such a delay in operation.
 この補正処理としては、たとえば、表示されている動画内のオブジェクトの動きの速度、方向、またはオブジェクトの変化等をユーザが指定した前後の画像について分析し、一定値以上の変化がある場合には、指定された時点の前後の画像についてもオブジェクトの特定を行うようにしてもよい。そして、それぞれ特定された複数のオブジェクトのワードを嗜好情報108としてそれぞれ生成してもよい。その際、嗜好情報108としての確からしさ(尤度)等のレベル情報を嗜好情報108の各ワードに付加してもよい。 As this correction processing, for example, the speed and direction of the movement of the object in the displayed moving image, the change of the object, etc. are analyzed for the images before and after the user specified, and when there is a change beyond a certain value The object may be specified for the images before and after the designated time point. Then, the words of a plurality of identified objects may be generated as preference information 108, respectively. At this time, level information such as probability (likelihood) as the preference information 108 may be added to each word of the preference information 108.
 上述のような構成において、本発明の実施の形態に係るサーバ装置100を用いた情報提供方法について、以下に説明する。図4は、本実施形態の情報提供方法を実現する情報提供システム1の処理手順の一例を示すフローチャートである。
 本発明の実施の形態に係る情報提供方法は、サーバ装置100が、動画表示装置10に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得し(ステップS101のYES、ステップS103)、取得した画像特徴情報に基づいて、静止画に写るオブジェクトを特定し(ステップS105)、特定されるオブジェクト情報を含む視聴ユーザの嗜好情報を生成する(ステップS107)。
An information providing method using the server apparatus 100 according to the embodiment of the present invention in the configuration as described above will be described below. FIG. 4 is a flowchart illustrating an example of a processing procedure of the information providing system 1 that realizes the information providing method of the present embodiment.
In the information providing method according to the embodiment of the present invention, the server device 100 extracts an image extracted from a still image corresponding to a time point specified by the viewing user in the moving image output to the moving image display device 10. Feature information is acquired (YES in step S101, step S103), an object appearing in a still image is specified based on the acquired image feature information (step S105), and viewing user preference information including the specified object information is obtained. Generate (step S107).
 具体的には、たとえば、図5に示すように、動画表示装置10の表示部26にワンピースを着た女性の映像が表示されていたとする。そのとき、ユーザが女性の体に相当する部分を動画表示装置10の画面上でタッチしたとする。このとき動画表示装置10(たとえば、図21の特徴情報抽出部114)が、ユーザにより画面がタッチされたことを検出すると(図6のステップS101のYES)、本処理が開始する。 Specifically, for example, as shown in FIG. 5, it is assumed that an image of a woman wearing a dress is displayed on the display unit 26 of the moving image display device 10. At that time, it is assumed that the user touches the portion corresponding to the female body on the screen of the moving image display device 10. At this time, when the moving image display device 10 (for example, the feature information extraction unit 114 in FIG. 21) detects that the screen is touched by the user (YES in step S101 in FIG. 6), this processing starts.
 そして、図6のステップS103では、ユーザが画面をタッチした時点に表示されている静止画から抽出された画像特徴情報が動画表示装置10からサーバ装置100に送信され、特徴情報取得部102により、その画像特徴情報が取得される。ステップS105では、オブジェクト特定部104により、ステップS103で取得した画像特徴情報に基づいて、静止画に移るオブジェクトとして、人物の「女優Sさん」と、人物が着ていた「猫柄ワンピース」とが特定される。
 そして、ステップS107では、嗜好情報生成部106により、ユーザの嗜好情報108として、「女優Sさん」と「猫柄ワンピース」が生成される。
In step S103 in FIG. 6, image feature information extracted from the still image displayed when the user touches the screen is transmitted from the moving image display device 10 to the server device 100, and the feature information acquisition unit 102 The image feature information is acquired. In step S105, based on the image feature information acquired in step S103 by the object specifying unit 104, a person “actress S” and a “cat pattern dress” worn by the person are displayed as objects to be moved to a still image. Identified.
In step S107, the preference information generation unit 106 generates "actress S" and "cat pattern dress" as the user preference information 108.
 ここで、ユーザが画面をタッチした理由は、ユーザが女性の女優Sさんのファンだったからなのかもしれない。または、ユーザは、女性が着ているワンピースが気に入ったのかもしれない。ユーザの画面のタッチ操作を契機として、サーバ装置100は、ユーザのこれらの嗜好を推定し、上述したように、「女優Sさん」と「猫柄ワンピース」の両方を嗜好情報108として生成することができる。 Here, the reason that the user touched the screen may be because the user was a fan of female actress S. Or the user may have liked a dress worn by a woman. In response to the user's touch operation on the screen, the server apparatus 100 estimates the user's preferences and generates both “actress S” and “cat pattern dress” as preference information 108 as described above. Can do.
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、動画表示装置10に出力されている動画の中で、視聴ユーザが画面をタッチする等の操作により、興味を持ったオブジェクトを指定した時、サーバ装置100は、動画表示装置10に出力されている動画の、ユーザにより指定された時点に対応する静止画の画像特徴情報に基づいて、ユーザが指定したと推定されるオブジェクトを特定することができる。
 本発明の実施の形態の情報提供システム1では、動画表示装置10に出力される動画の内容を、サーバ装置100が予め把握しておく必要もない。本発明の情報提供システム1で処理対象となる動画は、視聴アプリケーション42で再生できるコンテンツであればよい。
 本発明は、このようにして特定されたオブジェクトからユーザの嗜好情報を生成するので、動画視聴行為からユーザの嗜好を精度よく推定することができる。
As described above, according to the information providing system 1 according to the embodiment of the present invention, the viewing user is interested in the moving image output to the moving image display device 10 by an operation such as the user touching the screen. When the object is specified, the server apparatus 100 is estimated to have been specified by the user based on the image feature information of the still image corresponding to the time point specified by the user of the moving image output to the moving image display device 10. Objects can be specified.
In the information providing system 1 according to the embodiment of the present invention, it is not necessary for the server device 100 to grasp in advance the content of the moving image output to the moving image display device 10. The moving image to be processed in the information providing system 1 of the present invention may be any content that can be reproduced by the viewing application 42.
According to the present invention, user preference information is generated from the object specified in this way, so that the user preference can be accurately estimated from the video viewing action.
(第2の実施の形態)
 図7は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本実施形態の情報提供システム1は、上記実施の形態とは、ユーザによる指定情報を取得する構成を有する点で相違する。図7に示すように、本実施形態のサーバ装置200は、図1の上記実施形態のサーバ装置100と同様な特徴情報取得部102と、嗜好情報生成部106と、を備えるとともに、さらに、指定情報取得部202と、オブジェクト特定部204と、を備える。
(Second Embodiment)
FIG. 7 is a functional block diagram showing the configuration of the information providing system 1 according to the embodiment of the present invention.
The information providing system 1 of the present embodiment is different from the above-described embodiment in that it has a configuration for acquiring designation information by the user. As shown in FIG. 7, the server device 200 of the present embodiment includes a feature information acquisition unit 102 and a preference information generation unit 106 similar to the server device 100 of the above-described embodiment of FIG. An information acquisition unit 202 and an object identification unit 204 are provided.
 本発明の実施の形態に係る情報提供システム1において、サーバ装置200は、視聴ユーザにより指定された時点に動画表示装置10に出力されている動画の静止画内の視聴ユーザの指定位置、指定範囲、および指定方法のいずれかを含む指定情報を取得する指定情報取得部202をさらに備える。
 そして、オブジェクト特定部204は、指定位置、指定範囲、および指定方法のいずれかをさらに考慮して、静止画に写るオブジェクトを特定する。
In the information providing system 1 according to the embodiment of the present invention, the server device 200 specifies the viewing user's designated position and designated range in a moving image still image output to the moving image display device 10 at the time designated by the viewing user. , And a designation information acquisition unit 202 that acquires designation information including any of the designation methods.
Then, the object specifying unit 204 specifies an object that appears in the still image by further considering any one of the specified position, the specified range, and the specifying method.
 具体的には、指定情報取得部202は、ユーザにより指定された時点に動画表示装置10に出力されている動画の指定情報として、たとえば、ユーザによりタッチされた画面上の位置の座標を動画表示装置10から受信する。上記実施形態と同様で、指定情報取得部202は、その機能をサーバ装置200と動画表示装置10で一部ずつ分担することができる。動画表示装置10は、ユーザによりタッチされた画面上の位置の座標を検出し、サーバ装置200に受け渡す指定情報取得部(不図示)を含んでもよい。
 オブジェクト特定部204は、たとえば、指定情報取得部202が取得した指定情報から、静止画内の指定位置(座標)に対応する位置に存在するオブジェクトを特定してもよい。
Specifically, the designation information acquisition unit 202 displays, for example, the coordinates of the position on the screen touched by the user as the designation information of the movie output to the movie display device 10 at the time designated by the user. Receive from device 10. Similar to the above-described embodiment, the specified information acquisition unit 202 can share a part of the functions between the server device 200 and the moving image display device 10. The moving image display device 10 may include a designation information acquisition unit (not shown) that detects the coordinates of the position on the screen touched by the user and delivers the coordinates to the server device 200.
For example, the object specifying unit 204 may specify an object that exists at a position corresponding to a specified position (coordinates) in a still image from the specified information acquired by the specified information acquiring unit 202.
 あるいは、その画面に表示されているすべてのオブジェクトを指定する場合には、画面の端の領域等、予め指定された領域を指定すること、または所定の操作ボタンを予め定めておいてもよい。オブジェクト特定部204は、指定領域が指定されたこと、または所定の操作ボタンが操作されたことを指定情報から判別し、静止画内のすべてのオブジェクトを特定し、嗜好情報生成部106が嗜好情報108を生成することができる。 Alternatively, when all objects displayed on the screen are specified, a predetermined area such as an area at the end of the screen may be specified, or a predetermined operation button may be determined in advance. The object specifying unit 204 determines from the specified information that the specified area has been specified or that a predetermined operation button has been operated, specifies all objects in the still image, and the preference information generating unit 106 selects the preference information. 108 can be generated.
 また、ユーザの指定操作方法に、視聴ユーザによる指定のレベル分けや、範囲の指定等の意味を持たせてもよい。指定情報取得部202は、動画表示装置10から視聴ユーザによる指定の操作種別や操作範囲の情報を含む指定情報を取得してもよい。 Also, the user's designation operation method may have meanings such as level designation by the viewing user and range designation. The designation information acquisition unit 202 may acquire designation information including information on an operation type and an operation range designated by the viewing user from the moving image display device 10.
 たとえば、シングルタップは、「少し興味がある」、ダブルタップは、「とても興味がある」ことを意味してもよい。または、動画表示装置10の画面に表示されているオブジェクトをフリックしたときには、そのオブジェクトには「興味がない」ことを意味してもよい。あるいは、動画に、たとえば、レストランで俳優が食事をしているシーンが写っていた場合等に、食事をしている俳優や、メニューに興味がある場合は、俳優や食べ物をそれぞれタップし、レストランに興味がある場合には、画面全体を指でスワイプする等、操作種別や操作範囲に応じて、視聴ユーザの意図を示すようにしてもよい。動画表示装置10の指定情報取得部は、ユーザ指定を検出したときの操作種別や操作範囲等の情報を指定情報に含めてサーバ装置200に送信してもよい。 For example, a single tap may mean “slightly interested” and a double tap may mean “very interested”. Alternatively, when an object displayed on the screen of the moving image display device 10 is flicked, it may mean that the object is “not interested”. Or if the video shows a scene where an actor is eating at a restaurant, for example, if you ’re interested in an actor or a menu, tap the actor and food. If the user is interested, the user's intention may be indicated according to the operation type or operation range, such as swiping the entire screen with a finger. The designation information acquisition unit of the moving image display apparatus 10 may include information such as an operation type and an operation range when a user designation is detected in the designation information and transmit it to the server apparatus 200.
 オブジェクト特定部204は、指定情報に含まれるこれらの操作種別や操作範囲の情報も考慮して、ユーザが興味を持った、または興味がないと思われるオブジェクトを特定することができる。
 ここでは、たとえば、図8(a)に示すように、動画表示装置10の表示部26に表示されている動画の中の女性がかぶっている帽子の位置をユーザがタッチしたとする。このとき、サーバ装置200は、表示部26に表示されている画像の特徴量の情報とともに、ユーザによりタッチされた座標の情報を指定情報として動画表示装置10から取得する。
The object specifying unit 204 can specify an object that the user is interested in or is not interested in, considering the operation type and operation range information included in the designation information.
Here, for example, as shown in FIG. 8A, it is assumed that the user touches the position of a hat worn by a woman in the moving image displayed on the display unit 26 of the moving image display device 10. At this time, the server device 200 acquires information on the coordinates touched by the user from the moving image display device 10 together with information on the feature amount of the image displayed on the display unit 26 as designation information.
 オブジェクト特定部204は、静止画の画像特徴情報に基づいて、静止画内において複数のオブジェクト、たとえば、「女優Sさん」、「猫柄のワンピース」、「帽子」等を特定できるが、その中から、指定情報が示す座標付近に存在するオブジェクト、すなわち、「帽子」を特定することができる。このとき、「帽子」のブランド名までを、画像解析により特定してもよい。そして、嗜好情報生成部106は、嗜好情報108として、「帽子」を生成する。このとき、「帽子」のブランド名とともに、嗜好情報108を生成してもよい。 Based on the image feature information of the still image, the object specifying unit 204 can specify a plurality of objects such as “Mr. Actress”, “Cat-patterned dress”, “Hat”, etc. From this, it is possible to specify an object existing in the vicinity of the coordinates indicated by the designation information, that is, a “hat”. At this time, the brand name of “hat” may be specified by image analysis. Then, the preference information generation unit 106 generates “hat” as the preference information 108. At this time, the preference information 108 may be generated together with the brand name “hat”.
 あるいは、図8(b)に示すように、動画表示装置10の表示部26に表示されている動画の中の端の位置をユーザがタッチしたとする。このとき、オブジェクト特定部204は、たとえば、静止画内のすべてのオブジェクトを特定してもよい。そして、嗜好情報生成部106は、静止画内のすべてのオブジェクト、すなわち、「女優Sさん」、「猫柄のワンピース」、および「帽子」を嗜好情報108として生成する。 Alternatively, as shown in FIG. 8B, it is assumed that the user touches the end position in the moving image displayed on the display unit 26 of the moving image display device 10. At this time, the object specifying unit 204 may specify all the objects in the still image, for example. Then, the preference information generation unit 106 generates all the objects in the still image, that is, “actress S”, “one piece of cat pattern”, and “hat” as the preference information 108.
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、上記実施形態と同様な効果を奏するとともに、ユーザによる指定に関する情報を用いることで、画像から特定されるオブジェクトの特定精度を向上することができる。また、指定方法に基づいて、ユーザの興味のレベルをオブジェクト毎に推定することができる。 As described above, according to the information providing system 1 of the embodiment of the present invention, the same effect as that of the above embodiment can be obtained, and the object specified from the image can be specified by using the information related to the designation by the user. Accuracy can be improved. Further, the level of interest of the user can be estimated for each object based on the designation method.
(第3の実施の形態)
 図9は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本実施形態の情報提供システム1は、上記実施の形態とは、ユーザにより指定された時点に動画表示装置10に出力されている動画について、放送チャネル、番組名、タイトル、指定された時刻、または指定された時の番組開始からの経過時間等を含む指定情報を取得する構成を有する点で相違する。図9に示すように、本実施形態のサーバ装置300は、図1の上記実施形態のサーバ装置100と同様な特徴情報取得部102と、嗜好情報生成部106と、を備えるとともに、さらに、指定情報取得部302と、コンテンツ特定部304と、オブジェクト特定部306と、を備える。
 なお、本実施形態のサーバ装置300は、図7の上記実施形態のサーバ装置200の構成も含むことができる。
(Third embodiment)
FIG. 9 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
The information providing system 1 according to the present embodiment is different from the above embodiment in that a broadcast channel, a program name, a title, a specified time, or a time that is output to the video display device 10 at a time specified by the user This is different in that it has a configuration for acquiring designation information including an elapsed time from the start of the program when designated. As shown in FIG. 9, the server device 300 of the present embodiment includes a feature information acquisition unit 102 and a preference information generation unit 106 similar to the server device 100 of the embodiment of FIG. An information acquisition unit 302, a content specifying unit 304, and an object specifying unit 306 are provided.
In addition, the server apparatus 300 of this embodiment can also contain the structure of the server apparatus 200 of the said embodiment of FIG.
 本発明の実施の形態に係る情報提供システム1において、サーバ装置300は、視聴ユーザにより指定された時点に動画表示装置10に出力されている動画のコンテンツ情報、視聴ユーザによる指定時刻、および視聴ユーザにより指定された時の動画の開始からの経過時間の少なくともいずれか1つを含む指定情報を取得する指定情報取得部302と、動画のコンテンツ情報と、当該コンテンツに関連するオブジェクトの情報を保持するコンテンツ情報保持部310を参照して、指定情報取得部302により取得される指定情報と一致するコンテンツを、動画表示装置10に出力されているコンテンツであると特定するコンテンツ特定部304と、をさらに備える。
 オブジェクト特定部306は、コンテンツ情報保持部310を参照して、コンテンツ特定部304により特定されるコンテンツに関連するオブジェクトの情報を取得し、取得した情報をさらに考慮して、静止画に写るオブジェクトを特定する。
In the information providing system 1 according to the embodiment of the present invention, the server device 300 includes the content information of the moving image output to the moving image display device 10 at the time specified by the viewing user, the specified time by the viewing user, and the viewing user. The designation information acquisition unit 302 that acquires the designation information including at least one of the elapsed time from the start of the video at the time designated by the video, the content information of the video, and the object information related to the content are held. A content identification unit 304 that refers to the content information holding unit 310 and identifies content that matches the designation information acquired by the designation information acquisition unit 302 as content that has been output to the video display device 10; Prepare.
The object specifying unit 306 refers to the content information holding unit 310, acquires object information related to the content specified by the content specifying unit 304, and further considers the acquired information to determine an object that appears in a still image. Identify.
 サーバ装置300は、動画のコンテンツ情報を保持するコンテンツ情報保持部310を含んでもよい。コンテンツ情報保持部310は、サーバ装置300が備えてなくてもよく、サーバ装置300がコンテンツ情報保持部310に保持される情報を参照し、利用することができればよい。 The server apparatus 300 may include a content information holding unit 310 that holds moving image content information. The content information holding unit 310 may not be provided in the server device 300, as long as the server device 300 can refer to and use information held in the content information holding unit 310.
 動画の指定情報とは、視聴ユーザにより指定動作が行われた時点において、動画表示装置10に表示されている動画に関する情報であり、その動画の放送チャネルと番組名と話数等、または、DVD等のタイトルと話数等と、指定動作が行われた時刻と、その時の番組またはタイトルの開始からの経過時間等との少なくともいずれか1つの情報を含むことができる。あるいは、動画の指定情報は、前回指定動作が行われた時刻からの経過時間、または、所定期間内における指定回数(頻度)等の情報を含んでもよい。 The moving picture designation information is information relating to the moving picture displayed on the moving picture display device 10 at the time when the designated operation is performed by the viewing user. The moving picture broadcast channel, program name, number of stories, etc., or DVD And the like, the number of stories, etc., the time at which the designated operation was performed, and the elapsed time from the start of the program or title at that time. Alternatively, the moving picture designation information may include information such as the elapsed time from the time when the previous designation operation was performed, or the number of designations (frequency) within a predetermined period.
 また、指定情報取得部302は、視聴ユーザにより指定された時点に動画表示装置10から出力される動画の指定情報として、上記実施形態の指定情報取得部202が取得する情報と同様な情報を含む指定情報、たとえば、ユーザによりタッチされた画面上の位置の座標の情報等を動画表示装置10から受信してもよい。 Also, the designation information acquisition unit 302 includes information similar to the information acquired by the designation information acquisition unit 202 of the above-described embodiment as the movie specification information output from the movie display device 10 at the time specified by the viewing user. You may receive designation | designated information from the moving image display apparatus 10, for example, the information of the coordinate of the position on the screen touched by the user.
 動画のコンテンツ情報は、たとえば、コンテンツが放送されるチャネル、コンテンツの番組名やタイトル、また、その話数等を含む番組表情報、さらに、コンテンツに関連するオブジェクトの情報、たとえば、コンテンツに出現するオブジェクトの名称等のワード(単語)やオブジェクトを表現する文章(テキスト)、コンテンツ内でのオブジェクトの出現位置(配置、領域、時間等の情報)等を含むことができる。あるいは、動画のコンテンツ情報は、コンテンツに関連するオブジェクトの情報として、出演している人物名、コンテンツの種別(ドラマ、映画、バラエティ、教育、ドキュメンタリ)、コンテンツで取り扱っている分野(恋愛、戦争、科学等)等の情報を含むことができる。 The content information of the moving image appears in, for example, the channel through which the content is broadcast, the program schedule information including the program name and title of the content, the number of stories, etc., and the information on the object related to the content, for example, the content A word (word) such as an object name, a sentence (text) expressing the object, an appearance position (information such as arrangement, region, time) of the object in the content can be included. Alternatively, the content information of the video includes the name of the person who appears, the type of content (drama, movie, variety, education, documentary), and the field handled by the content (romance, war, Science etc.).
 あるいは、動画のコンテンツ情報は、コンテンツ、およびコンテンツ内の少なくとも1つのオブジェクト、またはこれらの組み合わせに予め付加されるタグ情報(たとえば、少なくとも1つの単語)を含むことができる。 Alternatively, the content information of the moving image can include tag information (for example, at least one word) added in advance to the content and at least one object in the content, or a combination thereof.
 このように構成された本実施形態の情報提供システム1の動作について、以下説明する。
 図10は、本実施形態の情報提供システム1の動作の一例を示すフローチャートである。
 本実施形態の情報提供システム1の動作は、上記実施形態の動作を示す図4のフローチャートと同様なステップS101とステップS107を含むとともに、さらにステップS301~ステップS307を含む。
The operation of the information providing system 1 of the present embodiment configured as described above will be described below.
FIG. 10 is a flowchart showing an example of the operation of the information providing system 1 of the present embodiment.
The operation of the information providing system 1 of the present embodiment includes steps S101 and S107 similar to the flowchart of FIG. 4 showing the operation of the above embodiment, and further includes steps S301 to S307.
 まず、本実施形態において、動画表示装置10が、ユーザによる画面のタッチを検出すると(ステップS101のYES)、本処理が開始する。特徴情報取得部102が、ユーザが画面をタッチした時点に表示されている静止画から、その画像特徴情報とともに、指定情報を動画表示装置10から取得する(ステップS301)。
 たとえば、動画表示装置10でユーザが、あるチャンネルで放送されている映画を視聴していたとする。ユーザは、出演している俳優が気に入り、俳優をタッチしたとする。このとき、動画表示装置10は、サーバ装置300に画像特徴情報とともに、視聴しているチャネル、番組名、放送開始からの経過時間、およびタッチ位置情報の少なくとも1つを含む指定情報を送信する。
First, in the present embodiment, when the moving image display apparatus 10 detects a touch on the screen by the user (YES in step S101), the process starts. The feature information acquisition unit 102 acquires specified information from the moving image display device 10 together with the image feature information from the still image displayed when the user touches the screen (step S301).
For example, it is assumed that the user is watching a movie broadcast on a certain channel on the moving image display device 10. It is assumed that the user likes an appearing actor and touches the actor. At this time, the moving image display apparatus 10 transmits to the server apparatus 300 designation information including at least one of the channel being viewed, the program name, the elapsed time from the start of broadcasting, and the touch position information together with the image feature information.
 そして、コンテンツ特定部304が、コンテンツ情報保持部310を参照し、ステップS301で取得した指定情報と一致するコンテンツを、ユーザによる指定が行われた時点に動画表示装置10に出力されているコンテンツであると特定する(ステップS303)。
 コンテンツ特定部304は、たとえば、視聴チャンネル、放送開始からの経過時間等の情報から、ユーザが動画表示装置10で視聴している放送番組を特定することができる。
Then, the content specifying unit 304 refers to the content information holding unit 310, and the content that matches the designation information acquired in step S301 is the content that has been output to the video display device 10 when the designation is made by the user. It is specified that there is (step S303).
The content specifying unit 304 can specify, for example, a broadcast program that the user is watching on the moving image display device 10 from information such as a viewing channel and an elapsed time from the start of broadcasting.
 そして、オブジェクト特定部306が、コンテンツ情報保持部310を参照して、コンテンツ特定部304により特定されるコンテンツに関連するオブジェクトの情報を取得する(ステップS305)。
 たとえば、オブジェクト特定部306は、コンテンツ特定部304が特定した放送番組の情報に基づいて、放送されている映画のタイトル、出演している俳優等の情報を取得することができる。
Then, the object specifying unit 306 refers to the content information holding unit 310 and acquires information on the object related to the content specified by the content specifying unit 304 (step S305).
For example, the object specifying unit 306 can acquire information such as the title of the movie being broadcast and the actor who is appearing based on the information of the broadcast program specified by the content specifying unit 304.
 そして、オブジェクト特定部306が、ステップS305が取得した情報をさらに考慮して、画像特徴情報に基づいて、静止画に写るオブジェクトを特定する(ステップS307)。
 たとえば、オブジェクト特定部306が特定した映画のタイトル、および出演している俳優の情報に基づいて、画像特徴情報から特定される、ユーザが指定したと推定される人物の画像の特徴量と、出演している俳優の画像の特徴量とが近似していることが判別した場合等に、俳優を特定することができる。
Then, the object specifying unit 306 further considers the information acquired in step S305 and specifies an object that appears in the still image based on the image feature information (step S307).
For example, based on the title of the movie specified by the object specifying unit 306 and the information of the actor who is appearing, the feature amount of the image of the person that is estimated to be specified by the user, specified from the image feature information, and the appearance An actor can be specified when it is determined that the feature amount of the actor's image is similar.
 そして、嗜好情報生成部106が、特定されるオブジェクト情報を含む視聴ユーザの嗜好情報108を生成する(ステップS107)。たとえば、嗜好情報生成部106は、嗜好情報108として、映画のタイトルと、俳優の名前を出力する。 Then, the preference information generation unit 106 generates viewing user preference information 108 including the specified object information (step S107). For example, the preference information generating unit 106 outputs a movie title and an actor name as the preference information 108.
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、上記実施形態と同様な効果を奏するとともに、ユーザによって指定されたコンテンツに関する情報を用いることで、画像から特定されるオブジェクトの特定精度を向上することができる。 As described above, according to the information providing system 1 of the embodiment of the present invention, the same effect as that of the above embodiment can be obtained, and the information related to the content specified by the user can be used to identify the image. The object identification accuracy can be improved.
(第4の実施の形態)
 図11は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本実施形態の情報提供システム1は、上記実施の形態とは、動画の中でユーザにより指定されたシーンを特定する構成を有する点で相違する。
 図11に示すように、本実施形態のサーバ装置400は、図9の上記実施形態のサーバ装置300と同様な特徴情報取得部102と、指定情報取得部302と、コンテンツ特定部304と、オブジェクト特定部306と、を備えるとともに、さらに、タイムライン情報取得部402と、シーン特定部404と、嗜好情報生成部406と、を備える。
 なお、本実施形態のサーバ装置400は、図7の上記実施形態のサーバ装置200の構成も含むことができる。
(Fourth embodiment)
FIG. 11 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
The information providing system 1 of this embodiment is different from the above-described embodiment in that it has a configuration for specifying a scene designated by a user in a moving image.
As shown in FIG. 11, the server device 400 of this embodiment includes a feature information acquisition unit 102, a specified information acquisition unit 302, a content specification unit 304, an object, and the same as the server device 300 of the above embodiment of FIG. 9. And a timeline information acquisition unit 402, a scene specification unit 404, and a preference information generation unit 406.
In addition, the server apparatus 400 of this embodiment can also contain the structure of the server apparatus 200 of the said embodiment of FIG.
 サーバ装置400は、動画のコンテンツ情報として、上記実施形態のコンテンツ情報保持部310と同様なコンテンツ情報、および動画を構成する複数のシーンのタイムライン情報の少なくともいずれかを保持するコンテンツ情報保持部410を含んでもよい。コンテンツ情報保持部410は、サーバ装置400が備えてなくてもよく、サーバ装置400が、コンテンツ情報保持部410に保持される情報を参照し、利用することができればよい。 The server apparatus 400 stores at least one of content information similar to the content information holding unit 310 of the above-described embodiment and timeline information of a plurality of scenes constituting the moving image as content information of the moving image. May be included. The content information holding unit 410 may not be provided in the server device 400, and it is only necessary that the server device 400 can refer to and use information held in the content information holding unit 410.
 本発明の実施の形態に係る情報提供システム1において、サーバ装置400は、動画に含まれる複数のシーンのタイムライン情報をさらに保持するコンテンツ情報保持部410を参照して、コンテンツ特定部304により特定されたコンテンツのタイムライン情報を取得するタイムライン情報取得部402と、タイムライン情報取得部402により取得されるコンテンツのタイムライン情報に基づいて、視聴ユーザにより指定された時点に対応するシーンを特定するシーン特定部404と、をさらに備える。
 嗜好情報生成部406は、シーン特定部404により特定されるシーン情報に基づいて、視聴ユーザの嗜好情報108をさらに生成する。
In the information providing system 1 according to the embodiment of the present invention, the server device 400 refers to the content information holding unit 410 that further holds timeline information of a plurality of scenes included in the moving image, and is specified by the content specifying unit 304 A timeline information acquisition unit 402 that acquires timeline information of the content that has been obtained, and a scene corresponding to the time point specified by the viewing user is identified based on the timeline information of the content acquired by the timeline information acquisition unit 402 And a scene specifying unit 404.
The preference information generation unit 406 further generates the viewing user preference information 108 based on the scene information specified by the scene specification unit 404.
 本実施形態において、コンテンツ情報保持部410は、動画のコンテンツ情報として、動画に含まれる複数のシーンのタイムライン情報を含むことができる。タイムライン情報とは、たとえば、動画を構成する一連の画像フレームと音声フレームのデータを、その出力時間と対応付けたデータである。すなわち、サーバ装置400は、コンテンツの開始からの経過時間におけるシーンに含まれる画像と音声の情報を、タイムライン情報から取得することができる。たとえば、コンテンツで流れている音楽や、台詞等の音声情報をタイムライン情報から取得することができる。 In the present embodiment, the content information holding unit 410 can include timeline information of a plurality of scenes included in the moving image as the moving image content information. The timeline information is, for example, data in which a series of image frames and audio frames constituting a moving image are associated with the output time. In other words, the server device 400 can acquire the information on the image and sound included in the scene at the elapsed time from the start of the content from the timeline information. For example, it is possible to acquire music information flowing in the content and speech information such as lines from the timeline information.
 さらに、本実施形態では、コンテンツ情報保持部410は、各フレームに含まれるオブジェクトの情報を、さらにタイムライン情報に関連付けて保持することができる。すなわち、コンテンツ情報保持部410は、タイムライン情報に、番組のどの時間(シーン)にどのようなオブジェクトが出現しているかを対応付けて保持することができる。また、コンテンツ情報保持部410は、オブジェクトやコンテンツに対応するタグ情報(ワード)をタイムライン情報として、時間情報に関連付けて保持してもよい。
 さらに、コンテンツ情報保持部410は、タイムライン情報として、番組の各シーンの内容を示すシナリオの情報を時間情報に関連付けて保持してもよい。
Further, in the present embodiment, the content information holding unit 410 can hold the information on the object included in each frame in association with the timeline information. That is, the content information holding unit 410 can hold the timeline information in association with what kind of object appears at which time (scene) of the program. Further, the content information holding unit 410 may hold tag information (word) corresponding to an object or content as timeline information in association with time information.
Further, the content information holding unit 410 may hold, as timeline information, scenario information indicating the contents of each scene of the program in association with the time information.
 シナリオ情報とは、たとえば、遊園地で親子連れが遊んでいる様子を示すシーンであれば、遊園地の名称、遊園地の所在地、季節、富士山が背景に写っている情景等を示す周囲の様子、遊んでいる遊具の名称や種類、親子連れで出かけているという行為や、遊園地で遊んでいるという行為、または親子連れの楽しそうな様子等を表す情報等を含むことができる。 For example, if the scenario information is a scene showing how parents and children are playing in an amusement park, the name of the amusement park, the location of the amusement park, the season, the surroundings showing the scene with Mt. Fuji in the background, It can include the name and type of play equipment being played, the act of going out with a parent and child, the act of playing in an amusement park, or a fun-looking state with a parent and child.
 シーンに含まれる音声の情報とは、たとえば、コンテンツで出力されている音声に含まれる台詞や会話の内容そのもの、音声に含まれる単語や文章、また、音楽の情報を含むことができる。さらに、話し方(優しい、怖い)、音声から表われる感情、声の大きさ、早さ、声質、声の主(人名等)、声の性別、声の年齢、方言の種類、疑音語や擬態語等の言語の種別、音楽の題名、歌詞、演奏者、作者、制作者、または制作会社等の情報等、様々な音声に関連する情報を含むことができる。 The audio information included in the scene can include, for example, dialogue included in the audio output in the content, the content of the conversation itself, words and sentences included in the audio, and music information. In addition, how to speak (friendly and scary), emotions expressed by voice, loudness, speed, voice quality, voice principal (person name, etc.), voice gender, voice age, dialect type, suspicion and mimetic words Information related to various voices, such as the type of language, the title of the music, the lyrics, the information of the performer, the author, the producer, or the production company.
 このように構成された本実施形態の情報提供システム1の動作について、以下説明する。
 図12は、本実施形態の情報提供システム1の動作の一例を示すフローチャートである。
 本実施形態の情報提供システム1の動作は、上記実施形態の動作を示す図10のフローチャートと同様なステップS101、ステップS301、ステップS303、およびステップS307を含むとともに、さらにステップS401~ステップS405を含む。
The operation of the information providing system 1 of the present embodiment configured as described above will be described below.
FIG. 12 is a flowchart showing an example of the operation of the information providing system 1 of the present embodiment.
The operation of the information providing system 1 according to the present embodiment includes Step S101, Step S301, Step S303, and Step S307 similar to the flowchart of FIG. 10 showing the operation of the above embodiment, and further includes Steps S401 to S405. .
 本実施形態では、タイムライン情報取得部402が、ステップS303で特定されたコンテンツに関するタイムライン情報と、オブジェクトの情報をコンテンツ情報保持部410から取得する(ステップS401)。 In this embodiment, the timeline information acquisition unit 402 acquires timeline information related to the content specified in step S303 and object information from the content information holding unit 410 (step S401).
 そして、シーン特定部404が、ステップS401で取得されたコンテンツのタイムライン情報に基づいて、視聴ユーザにより指定された時点に対応するシーンを特定する(ステップS403)。ステップS307では、上記特定または取得された情報をさらに考慮して、画像特徴情報に基づいて、静止画に写るオブジェクトを特定する。
 そして、嗜好情報生成部406が、ステップS403でシーン特定部404により特定されるシーン情報に基づいて、視聴ユーザの嗜好情報108を生成する(ステップS405)。このとき、ステップS307でオブジェクト特定部306により特定されるオブジェクト情報も、嗜好情報108に含めてもよい。
 たとえば、ユーザは、番組で流れていた音楽が気に入り、画面をタッチしたとする。本実施形態では、シーン特定部404が、タイムライン情報に基づいて、タッチされた時点に対応するシーンを特定し、シーン情報を取得する。ここでは、たとえば、特定されたシーンで流れる音楽の題名が嗜好情報108として生成される。
Then, the scene specifying unit 404 specifies a scene corresponding to the time point designated by the viewing user based on the timeline information of the content acquired in step S401 (step S403). In step S307, the above-described specified or acquired information is further taken into consideration, and an object that appears in the still image is specified based on the image feature information.
Then, the preference information generating unit 406 generates the viewing user's preference information 108 based on the scene information specified by the scene specifying unit 404 in step S403 (step S405). At this time, the object information specified by the object specifying unit 306 in step S307 may also be included in the preference information 108.
For example, it is assumed that the user likes the music played in the program and touches the screen. In the present embodiment, the scene specifying unit 404 specifies a scene corresponding to the touched time point based on the timeline information, and acquires scene information. Here, for example, the title of the music flowing in the specified scene is generated as the preference information 108.
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、上記実施形態と同様な効果を奏するとともに、ユーザにより指定されたコンテンツに関するタイムライン情報等を用いることで、ユーザが指定したシーンを精度よく特定することができる。 As described above, according to the information providing system 1 according to the embodiment of the present invention, the user can obtain the same effect as the above-described embodiment and use the timeline information related to the content specified by the user. The specified scene can be accurately identified.
(第5の実施の形態)
 図13は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本実施形態の情報提供システム1は、上記実施の形態とは、ユーザ指定により得られた静止画を元に生成される嗜好情報108に基づいて、ユーザに適したおすすめ行動を生成する構成を有する点で相違する。
 図13に示すように、本実施形態のサーバ装置500は、図1の上記実施形態のサーバ装置100と同様な特徴情報取得部102と、オブジェクト特定部104と、嗜好情報生成部106と、を備えるとともに、さらに、おすすめ行動生成部504を備える。
 また、サーバ装置500は、さらに、嗜好情報生成部106が生成した嗜好情報108をユーザのプロファイル情報として保持するプロファイル情報格納部502を含むことができる。プロファイル情報格納部502は、サーバ装置500が備えなくてもよく、サーバ装置500がプロファイル情報格納部502に保持される情報を参照し、利用することができればよい。
(Fifth embodiment)
FIG. 13 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
The information providing system 1 according to the present embodiment is different from the above-described embodiment in that the recommended action suitable for the user is generated based on the preference information 108 generated based on the still image obtained by the user designation. It is different in point.
As illustrated in FIG. 13, the server device 500 of the present embodiment includes a feature information acquisition unit 102, an object identification unit 104, and a preference information generation unit 106 that are the same as the server device 100 of the above-described embodiment of FIG. In addition, a recommended action generation unit 504 is provided.
The server device 500 can further include a profile information storage unit 502 that holds the preference information 108 generated by the preference information generation unit 106 as user profile information. The profile information storage unit 502 does not have to be provided in the server device 500, and it is only necessary that the server device 500 can refer to and use information held in the profile information storage unit 502.
 なお、本実施形態のサーバ装置500は、図7の上記実施形態のサーバ装置200の構成、図9の上記実施形態のサーバ装置300の構成、および図11の上記実施形態のサーバ装置400の構成、あるいは、これらの組み合わせも含むことができる。 In addition, the server apparatus 500 of this embodiment is the structure of the server apparatus 200 of the said embodiment of FIG. 7, the structure of the server apparatus 300 of the said embodiment of FIG. 9, and the structure of the server apparatus 400 of the said embodiment of FIG. Alternatively, combinations thereof can also be included.
 図14は、本実施形態のサーバ装置500のおすすめ行動生成部504の要部構成を示す機能ブロック図である。
 本発明の実施の形態に係る情報提供システム1において、サーバ装置500は、動画へのユーザ指定から得られる静止画を元に嗜好情報生成部106により生成される嗜好情報108を蓄積するユーザ情報格納部(プロファイル情報格納部502)と、蓄積された視聴ユーザの嗜好情報108をデータマイニング処理して、視聴ユーザが興味を持っている少なくとも1つの分野(たとえば、アパレル、食、旅等)に視聴ユーザを分類するユーザ分類部512と、分野毎に、複数の異なるおすすめ行動の各々と、視聴ユーザの嗜好情報108が示す視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を保持するおすすめ条件保持部(おすすめ条件格納部518)と、視聴ユーザが分類される分野に対応するおすすめ条件を取得し、プロファイル情報格納部502に蓄積される視聴ユーザの嗜好情報108から得られる該視聴ユーザの行動パターンをおすすめ条件の各条件パターンに適用することにより、複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報506を生成するおすすめ行動生成部504(おすすめ条件生成部514、おすすめ行動出力部516)と、を備える。
FIG. 14 is a functional block diagram illustrating a main configuration of the recommended action generation unit 504 of the server device 500 according to the present embodiment.
In the information providing system 1 according to the embodiment of the present invention, the server device 500 stores user information that accumulates preference information 108 generated by the preference information generation unit 106 based on a still image obtained from user designation for a moving image. Data mining processing of the user information (profile information storage unit 502) and the stored viewing user preference information 108, and viewing in at least one field (for example, apparel, food, travel, etc.) in which the viewing user is interested Correspondence between user classification unit 512 that classifies users and each condition pattern that indicates each of a plurality of different recommended actions for each field and a combination of conditions for each action of the viewing user indicated by viewing user's preference information 108 The recommended condition holding unit (recommended condition storage unit 518) that holds the recommended condition indicating the relationship and the viewing user are classified. By obtaining recommended conditions corresponding to the field and applying the viewing user's action pattern obtained from the viewing user's preference information 108 accumulated in the profile information storage unit 502 to each condition pattern of the recommended conditions, a plurality of different conditions are obtained. A recommended action generation unit 504 (a recommended condition generation unit 514 and a recommended action output unit 516) that generates recommended action information 506 indicating at least one recommended action among recommended actions.
 図14に示すように、本実施形態のサーバ装置500のおすすめ行動生成部504は、ユーザ分類部512と、おすすめ条件生成部514と、おすすめ行動出力部516と、おすすめ条件格納部518と、を含む。 As illustrated in FIG. 14, the recommended behavior generation unit 504 of the server device 500 of the present embodiment includes a user classification unit 512, a recommended condition generation unit 514, a recommended behavior output unit 516, and a recommended condition storage unit 518. Including.
 ユーザ分類部512は、蓄積された視聴ユーザの嗜好情報108をデータマイニング処理して、視聴ユーザが興味を持っている少なくとも1つの分野に視聴ユーザを分類する。なお、図15に示すような視聴ユーザの行動履歴情報530を嗜好情報108とともにデータマイニング処理してもよい。 The user classifying unit 512 performs data mining processing on the stored viewing user preference information 108 and classifies the viewing user into at least one field in which the viewing user is interested. Note that the action history information 530 of the viewing user as shown in FIG. 15 may be subjected to data mining processing together with the preference information 108.
 行動履歴情報530は、たとえば、以下の情報を含むことができる。これらの情報は、動画表示装置10から取得してもよいし、ユーザから予め承諾を得た上で、ユーザが利用しているサイト等から情報を取得してもよい。動画表示装置10では、たとえば、視聴アプリケーション42を、ブラウザ機能やツイッター機能等の他の機能を実行するアプリケーションと連携して実行し、視聴アプリケーション42が他の機能から、予めユーザの承諾を得た各種情報を収集してサーバ装置500に送信する構成としてもよい。
(1)プロフィール:本システムの利用をユーザ登録(または視聴アプリケーション42をダウンロード)する時に取得されるユーザのプロフィールであり、たとえば、年齢層、職業、性別、趣味等のパーソナルデータ
(2)SNS(Social Networking Service)入力履歴:ユーザがSNSを利用して入力した単語やその内容、アクセス頻度、アクセスしたSNSのサイトの分野等
(3)ブラウズ履歴:アクセスしたウェブサイトの分野、アクセス頻度、滞在時間等
(4)訪問履歴:動画表示装置10がスマートフォン等の場合に、スマートフォンのGPS(Global Positioning System)機能を用いて得られるGPSデータを元に取得されるユーザの訪問エリア、訪問店名等
(5)視聴履歴:視聴アプリケーション42を用いて視聴した番組、視聴サイト、視聴時間(時間帯)等
(6)購入履歴:動画表示装置10でネットショッピングした購入商品、購入時間、ショップ店名等
(7)タッチ履歴:視聴アプリケーション42を用いてタッチした番組や視聴サイト、ユーザ指定されたオブジェクトまたはシーンを含む嗜好情報108
(8)おすすめ履歴:過去におすすめされた内容、おすすめに対するユーザの応答(「いいね」が押されたか否か、おすすめ行動が実行されたか否か等)等
(9)予定情報:ユーザのカレンダ等の予定情報
(10)メール履歴:メールで使用した単語
 なお、ユーザへのおすすめと応答については、後述する他の実施の形態で詳細に説明する。
The action history information 530 can include the following information, for example. These pieces of information may be acquired from the moving image display device 10, or may be acquired from a site or the like used by the user after obtaining prior consent from the user. In the video display device 10, for example, the viewing application 42 is executed in cooperation with an application that executes other functions such as a browser function and a Twitter function, and the viewing application 42 obtains the user's consent in advance from the other functions. Various types of information may be collected and transmitted to the server device 500.
(1) Profile: A user profile acquired when user registration (or downloading of the viewing application 42) is used for the use of this system. For example, personal data such as age group, occupation, sex, hobby, etc. (2) SNS ( Social Networking Service) Input history: Words entered by the user using SNS and their contents, access frequency, accessed SNS site field, etc. (3) Browsing history: accessed website field, access frequency, stay time (4) Visit history: When the video display device 10 is a smartphone or the like, the visit area of the user, the name of the store visited, etc. acquired based on GPS data obtained using the GPS (Global Positioning System) function of the smartphone (5 ) Viewing history: programs viewed using the viewing application 42, viewing sites, Listening time (time zone), etc. (6) Purchase history: Purchased products, shopping time, shop store name, etc. that were purchased online on the moving image display device 10 (7) Touch history: program or viewing site touched using viewing application 42, user Preference information 108 including the specified object or scene
(8) Recommendation history: content recommended in the past, user's response to recommendation (whether “Like” was pressed, whether recommended action was executed, etc.), etc. (9) Schedule information: user calendar Schedule information such as (10) Mail history: words used in mail Note that the recommendation and response to the user will be described in detail in another embodiment described later.
 図14に戻り、おすすめ条件格納部518は、分野毎に、複数の異なるおすすめ行動の各々と、視聴ユーザの嗜好情報108が示す視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件520を保持する。 Returning to FIG. 14, the recommended condition storage unit 518 includes, for each field, each condition pattern indicating a combination of each of a plurality of different recommended actions and a condition for each action of the viewing user indicated by the viewing user's preference information 108. The recommended condition 520 indicating the correspondence relationship is held.
 おすすめ条件生成部514は、視聴ユーザが分類される分野に対応するおすすめ条件520を取得する。おすすめ行動出力部516は、プロファイル情報格納部502に蓄積される視聴ユーザの嗜好情報108から得られる該視聴ユーザの行動パターンをおすすめ条件の各条件パターンに適用することにより、複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報506を生成する。 The recommended condition generation unit 514 acquires the recommended condition 520 corresponding to the field in which the viewing user is classified. The recommended behavior output unit 516 applies the viewing user's behavior pattern obtained from the viewing user's preference information 108 stored in the profile information storage unit 502 to each condition pattern of the recommended conditions, thereby providing a plurality of different recommended behaviors. Recommended action information 506 indicating at least one of the recommended actions is generated.
 おすすめ条件生成部514は、まず、ユーザ分類部512により分類されたユーザが興味を持っていると推定される分野の基準条件522をおすすめ条件格納部518から選択する。
 なお、おすすめ条件生成部514は、分野毎に提案される複数の異なるおすすめ行動と、視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す条件パターンとの対応関係をそれぞれ示すおすすめ条件520(基準条件522およびパーソナル条件524の組み合わせ)と、を視聴ユーザの嗜好情報108を元に視聴ユーザ毎に生成または更新しておすすめ条件格納部518に格納する。
 このように、本実施形態では、おすすめ条件520は、分野毎(基準条件522)、さらに、視聴ユーザ毎(パーソナル条件524)に設けられ、おすすめ条件生成部514が視聴ユーザの嗜好情報108を学習しながら更新することができる。
First, the recommended condition generation unit 514 selects, from the recommended condition storage unit 518, a reference condition 522 in a field in which the user classified by the user classification unit 512 is estimated to be interested.
Note that the recommended condition generation unit 514 indicates a recommended condition 520 (reference condition 522) that indicates a correspondence relationship between a plurality of different recommended actions proposed for each field and a condition pattern that indicates a combination of conditions for each action of the viewing user. And a combination of personal conditions 524) are generated or updated for each viewing user based on the viewing user's preference information 108 and stored in the recommendation condition storage unit 518.
As described above, in the present embodiment, the recommended condition 520 is provided for each field (reference condition 522) and for each viewing user (personal condition 524), and the recommended condition generating unit 514 learns the viewing user's preference information 108. Can be updated while.
 たとえば、図16に示すように、複数の条件を組み合わせた条件パターンと、おすすめ行動を関係付ける。このとき、複数の条件は、ユーザの嗜好情報を元にユーザに適したものが選択され、図16のような条件パターンを生成する。 For example, as shown in FIG. 16, a recommended pattern is associated with a condition pattern in which a plurality of conditions are combined. At this time, as the plurality of conditions, those suitable for the user are selected based on the user preference information, and a condition pattern as shown in FIG. 16 is generated.
 図16は、基準条件522が、「タッチされたオブジェクトの分野がアパレルか否か」である例を示している。そして、パーソナル条件524は、複数の視聴ユーザの行動毎の条件、たとえば、洋服に関するつぶやき(行動)が、一定数以上か否か(条件)等を、組み合わせた条件パターン毎に、複数の異なるおすすめ行動が対応付けられている。図16では、洋服に関するつぶやき(行動)が、一定数以上なく(条件)、かつ、出演者に関するつぶやき(行動)が一定数以上(条件)の条件パターンには、「出演者とおそろいの猫柄ワンピースの販売EC(Electronic Commerce)サイトをおすすめする」おすすめ行動が対応付けられている。 FIG. 16 shows an example in which the reference condition 522 is “whether or not the field of the touched object is apparel”. The personal condition 524 includes a plurality of different recommended conditions for each combined condition pattern, such as a condition for each action of a plurality of viewing users, for example, whether or not a tweet (action) related to clothes is a certain number or more (condition). Actions are associated. In FIG. 16, a condition pattern in which a tweet (behavior) related to clothes is not more than a certain number (condition) and a tweet (behavior) related to performers is more than a certain number (condition) is “a cat pattern matching with performers”. "Recommended one piece sale EC (Electronic Commerce) site" is associated with the recommended action.
 図16では、複数のおすすめ行動、たとえば、「猫柄ワンピースのECサイトをおすすめする」、「猫柄ストールのECサイトをおすすめする」、「現在の場所から一番近い猫柄ワンピースの販売店をおすすめする」、「出演者とおそろいの猫柄ワンピースの販売ECサイトをおすすめする」等がおすすめ条件式に含まれている。 In FIG. 16, a plurality of recommended actions, such as “Recommend an EC site for a cat pattern dress”, “Recommend an EC site for a cat pattern stall”, “ “Recommended”, “Recommend EC site selling cat-pattern dresses that match with performers”, etc. are included in the recommended conditional expression.
 おすすめ行動出力部516は、まず、視聴ユーザの嗜好情報108を元に生成される視聴ユーザの行動パターンを数値化し、このおすすめ条件に適用する。たとえば、洋服に関するつぶやきの回数、端末での購入頻度、タッチした後の購入履歴の有無、出演者に関するつぶやき回数等の行動パターンをそれぞれ数値化し、おすすめ条件に適用することで、ユーザにとって最適なものを選択できる。このようにして選択されたおすすめ行動を示すおすすめ行動情報をおすすめ行動出力部516が出力する。 The recommended action output unit 516 first quantifies the viewing user's behavior pattern generated based on the viewing user's preference information 108 and applies it to the recommended condition. For example, the behavior patterns such as the number of tweets related to clothes, the frequency of purchases on the terminal, the presence of purchase history after touching, the number of tweets related to performers, etc. are quantified and applied to the recommended conditions, which is optimal for the user Can be selected. The recommended action output unit 516 outputs recommended action information indicating the recommended action selected in this way.
 おすすめ行動出力部516から出力されるおすすめ行動情報は、たとえば、テキストデータ、または、訪問をすすめるサイトのURL等の情報を含むことができる。
 なお、おすすめ行動とは、商品購入等の情報だけでなく、関連する情報を掲載しているウェブページの閲覧、関連する番組の視聴、飲食店の予約、メニューの提案、ツアーの申込等、様々な行動を含むことができる。
The recommended behavior information output from the recommended behavior output unit 516 can include, for example, text data or information such as a URL of a site that recommends a visit.
Note that recommended actions include not only product purchase information, but also browsing web pages containing related information, viewing related programs, restaurant reservations, menu proposals, tour applications, etc. Actions can be included.
 本実施の形態の動画表示装置10では、コンピュータプログラム(視聴アプリケーション42)に対応する各種の処理動作をCPU12が実行することにより、動画表示装置10の各種構成要素が各種機能として実現される。
 本発明の実施の形態に係るコンピュータプログラムは、動画表示装置10を実現するためのコンピュータに、動画を表示する手順、動画を表示する手順で出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する手順、静止画をサーバ装置500に送信する手順、サーバ装置500から、静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積する手順、動画を出力している領域外に、おすすめ行動がサーバ装置500から提供されたことを示すインジケータを出力して、視聴ユーザに通知する手順、通知する手順による通知を受けて、蓄積されたおすすめ行動の閲覧の、視聴ユーザによる指示に呼応して、おすすめ行動情報を視聴ユーザに提示する手順を実行させるように記述されている。
In the moving image display device 10 of the present embodiment, the CPU 12 executes various processing operations corresponding to the computer program (viewing application 42), thereby realizing various components of the moving image display device 10 as various functions.
The computer program according to the embodiment of the present invention is specified by a viewing user in a procedure for displaying a movie and a procedure for displaying a movie on a computer for realizing the movie display device 10. A procedure for acquiring a still image corresponding to a certain point in time, a procedure for transmitting a still image to the server device 500, a procedure for receiving a recommended action generated based on the still image from the server device 500, and a procedure for sequentially accumulating it, and outputting a video The indicator indicating that the recommended action is provided from the server device 500 is output outside the area in which the user has received the notification by the procedure for notifying the viewing user and the notification procedure. In response to an instruction from the viewing user, a procedure for presenting recommended behavior information to the viewing user is executed.
 このように構成された本実施形態の情報提供システム1の動作について、以下説明する。図17は、本実施形態の情報提供システム1の処理手順の一例を示すフローチャートである。
 本処理は、上記実施形態の図4または図10のステップS107で生成されたユーザ指定から得られる静止画を元に嗜好情報108が生成された後の処理である。
 まず、サーバ装置500の嗜好情報生成部106が、動画へのユーザ指定から得られる静止画を元に生成した嗜好情報108をプロファイル情報格納部502に蓄積する(ステップS601)。そして、サーバ装置500のユーザ分類部512が、プロファイル情報格納部502に蓄積された視聴ユーザの嗜好情報108をデータマイニング処理する(ステップS603)。そして、ユーザ分類部512が、視聴ユーザが興味を持っている少なくとも1つの分野に視聴ユーザを分類する(ステップS605)。
The operation of the information providing system 1 of the present embodiment configured as described above will be described below. FIG. 17 is a flowchart illustrating an example of a processing procedure of the information providing system 1 according to the present embodiment.
This process is a process after the preference information 108 is generated based on the still image obtained from the user designation generated in step S107 of FIG. 4 or 10 of the above embodiment.
First, the preference information generation unit 106 of the server device 500 accumulates the preference information 108 generated based on the still image obtained from the user designation for the moving image in the profile information storage unit 502 (step S601). Then, the user classifying unit 512 of the server device 500 performs data mining processing on the viewing user preference information 108 accumulated in the profile information storage unit 502 (step S603). Then, the user classifying unit 512 classifies the viewing user into at least one field in which the viewing user is interested (step S605).
 そして、おすすめ条件生成部514が、分野毎に提案される複数の異なるおすすめ行動と、複数のおすすめ行動を提案するときの条件パターンとの関係をそれぞれ示すおすすめ条件と、を視聴ユーザの嗜好情報を元に視聴ユーザ毎に生成する(ステップS607)。
 そして、おすすめ行動生成部504のおすすめ行動出力部516が、視聴ユーザの嗜好情報108を元に生成される視聴ユーザの行動パターンを数値化し、おすすめ条件に適用することで、複数のおすすめ行動の中から視聴ユーザにとって最適なものを選択し、おすすめ行動を示すおすすめ行動情報506を出力する(ステップS609)。
Then, the recommended condition generation unit 514 displays a plurality of different recommended actions suggested for each field, and recommended conditions indicating the relationship between the condition patterns when proposing a plurality of recommended actions, and the preference information of the viewing user Originally generated for each viewing user (step S607).
Then, the recommended behavior output unit 516 of the recommended behavior generation unit 504 digitizes the viewing user's behavior pattern generated based on the viewing user's preference information 108, and applies it to the recommended conditions, so that the Is selected for the viewing user, and recommended action information 506 indicating recommended actions is output (step S609).
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、上記実施形態と同様な効果を奏するとともに、ユーザが指定した時点に対応する静止画から得られるオブジェクトまたはシーンに対応するおすすめ行動を提案することができる。 As described above, according to the information providing system 1 of the embodiment of the present invention, the same effect as that of the above embodiment can be obtained, and the object or scene obtained from the still image corresponding to the time designated by the user can be handled. Can suggest recommended actions.
(第6の実施の形態)
 図18は、本発明の実施の形態に係る情報提供システム1の構成を示す機能ブロック図である。
 本実施形態の情報提供システム1は、上記実施の形態とは、おすすめ行動が提案されたことをインジケートする構成を有する点で相違する。
 図18に示すように、本実施形態のサーバ装置600は、図13の上記実施形態のサーバ装置500と同様なオブジェクト特定部104と、嗜好情報生成部106と、プロファイル情報格納部502と、おすすめ行動生成部504とを備えるとともに、さらに、特徴情報受信部602と、おすすめ行動送信部604と、を備える。また、本実施形態の動画表示装置610は、上記実施形態の動画表示装置10と同様な構成および機能を有する。本実施形態の動画表示装置610は、さらに、特徴抽出部611と、特徴情報送信部612と、おすすめ行動受信部614と、おすすめ行動蓄積部616と、おすすめ行動通知部618と、おすすめ行動提示部620と、を備える。
 なお、本実施形態のサーバ装置600は、図7の上記実施形態のサーバ装置200、図9の上記実施形態のサーバ装置300、および図11の上記実施形態のサーバ装置400の少なくともいずれかの構成も含むことができる。
(Sixth embodiment)
FIG. 18 is a functional block diagram showing a configuration of the information providing system 1 according to the embodiment of the present invention.
The information providing system 1 of the present embodiment is different from the above-described embodiment in that it has a configuration that indicates that a recommended action has been proposed.
As shown in FIG. 18, the server device 600 of the present embodiment is similar to the server device 500 of the above-described embodiment of FIG. 13, the object specifying unit 104, the preference information generating unit 106, the profile information storage unit 502, and the recommendation An action generation unit 504 is provided, and a feature information reception unit 602 and a recommended action transmission unit 604 are further provided. In addition, the moving image display device 610 of the present embodiment has the same configuration and function as the moving image display device 10 of the above embodiment. The moving image display device 610 of the present embodiment further includes a feature extraction unit 611, a feature information transmission unit 612, a recommended behavior reception unit 614, a recommended behavior storage unit 616, a recommended behavior notification unit 618, and a recommended behavior presentation unit. 620.
Note that the server device 600 of this embodiment includes at least one of the server device 200 of the above embodiment of FIG. 7, the server device 300 of the above embodiment of FIG. 9, and the server device 400 of the above embodiment of FIG. Can also be included.
 本発明の実施の形態に係る情報提供システム1において、サーバ装置600は、動画へのユーザ指定から得られる静止画を元に得られる視聴ユーザの嗜好情報108から、おすすめ行動生成部504により生成されるおすすめ行動情報506を、視聴ユーザの動画表示装置610に送信するおすすめ行動送信部604を備える。
 動画表示装置610は、サーバ装置600から視聴ユーザに適したおすすめ行動情報506を受信し、おすすめ行動蓄積部616に逐次蓄積するおすすめ行動受信部614と、動画表示装置610の動画を出力している画面領域外に、おすすめ行動情報506が提供されたこと示すインジケータを出力して、視聴ユーザに通知するおすすめ行動通知部618と、通知を受けて、おすすめ行動蓄積部616に蓄積されたおすすめ行動情報の閲覧の、視聴ユーザによる指示を受け付けて、おすすめ行動情報506を視聴ユーザに提示するおすすめ行動提示部620と、をさらに備える。
In the information providing system 1 according to the embodiment of the present invention, the server device 600 is generated by the recommended action generation unit 504 from the viewing user preference information 108 obtained based on the still image obtained from the user designation for the moving image. The recommended action transmission unit 604 for transmitting the recommended action information 506 to the video display device 610 of the viewing user.
The video display device 610 receives the recommended behavior information 506 suitable for the viewing user from the server device 600, and outputs the recommended behavior receiving unit 614 that sequentially accumulates in the recommended behavior accumulation unit 616 and the video of the video display device 610. Out of the screen area, an indicator indicating that the recommended behavior information 506 has been provided is output to notify the viewing user, and the recommended behavior information accumulated in the recommended behavior accumulation unit 616 in response to the notification. And a recommended action presentation unit 620 that accepts an instruction from the viewing user and presents the recommended action information 506 to the viewing user.
 本実施形態の情報提供システム1において、動画表示装置610は、当該動画表示装置610に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する特徴抽出部611と、特徴抽出部611により抽出される画像特徴情報を送信する特徴情報送信部612と、を備える。
 サーバ装置600は、動画表示装置610から画像特徴情報を受信する特徴情報受信部602を備える。
In the information providing system 1 according to the present embodiment, the moving image display device 610 extracts image feature information from a still image corresponding to a point in time specified by the viewing user in the moving image output to the moving image display device 610. An extraction unit 611 and a feature information transmission unit 612 that transmits image feature information extracted by the feature extraction unit 611 are provided.
The server device 600 includes a feature information receiving unit 602 that receives image feature information from the moving image display device 610.
 図19は、本発明の実施の形態に係る情報提供システム1の動画表示装置610におすすめ行動の通知方法を説明するための図である。
 図19(a)に示すように、本実施形態のおすすめ行動通知部618は、動画表示装置610の表示部630の画面領域632の外側付近など、ユーザの動画視聴を妨げない位置にインジケータ634を表示する。インジケータ634は、たとえば、アイコンやアニメーション等でもよい。おすすめ行動通知部618は、おすすめ行動が提案されたことをユーザの動画視聴を妨げないように通知する。動画表示装置610に表示部630に表示する以外に、動画表示装置610に設けられたLED(Light Emitting Diode)表示器を点灯または点滅させて通知してもよい。表示出力以外にも、音声出力や振動出力等により通知することもできる。
FIG. 19 is a diagram for explaining a recommended action notification method for the moving image display device 610 of the information providing system 1 according to the embodiment of the present invention.
As illustrated in FIG. 19A, the recommended action notification unit 618 of the present embodiment displays an indicator 634 at a position that does not hinder the user's video viewing, such as near the outside of the screen area 632 of the display unit 630 of the video display device 610. indicate. The indicator 634 may be, for example, an icon or an animation. The recommended action notification unit 618 notifies the user that the recommended action has been suggested so as not to prevent the user from viewing the video. In addition to displaying on the moving image display device 610 on the display unit 630, an LED (Light Emitting Diode) display provided on the moving image display device 610 may be turned on or blinked for notification. In addition to the display output, notification can also be made by voice output, vibration output, or the like.
 また、本発明の実施の形態に係る情報提供システム1において、動画表示装置610は、サーバ装置600から提供されたおすすめ行動に対するユーザアクセスをサーバ装置600に通知するユーザアクセス通知部(おすすめ行動提示部620に含まれる)をさらに備える。 Further, in the information providing system 1 according to the embodiment of the present invention, the video display device 610 includes a user access notification unit (recommended behavior presentation unit) that notifies the server device 600 of user access to the recommended behavior provided from the server device 600. 620).
 たとえば、図19(b)に示すように、おすすめ行動提示部620が提示するおすすめ一覧640に、ユーザがおすすめ内容を気に入ったことを意志表示するためのいいねボタン642や、ユーザがおすすめ内容が気に入らなかったことを意志表示するとともに、リストから削除するための削除ボタン644等を含むことができる。 For example, as shown in FIG. 19B, there is a like button 642 for displaying that the user likes the recommended content in the recommended list 640 presented by the recommended action presentation unit 620, and the recommended content by the user. A delete button 644 or the like for deleting from the list can be included while notifying the user that the user does not like.
 おすすめ行動提示部620のユーザアクセス通知部は、いいねボタン642や削除ボタン644によるユーザアクセス、およびおすすめ一覧640に提示されるおすすめ内容に含まれるURLへのユーザアクセスをサーバ装置600に通知する。 The user access notification unit of the recommended action presentation unit 620 notifies the server device 600 of the user access by the like button 642 and the delete button 644 and the user access to the URL included in the recommended content presented in the recommendation list 640.
 サーバ装置600において、プロファイル情報格納部502に、動画表示装置610から通知されたユーザアクセスを、当該視聴ユーザの嗜好情報108としてさらに蓄積する。おすすめ行動生成部504が、更新された視聴ユーザの嗜好情報108に基づいて、おすすめ行動情報506を生成する。 In the server device 600, the user access notified from the video display device 610 is further accumulated in the profile information storage unit 502 as the preference information 108 of the viewing user. The recommended action generation unit 504 generates recommended action information 506 based on the updated viewing user preference information 108.
 また、本実施形態では、いいねボタン642や削除ボタン644で、ユーザの意志を受け付ける構成としているが、これに限定されない。たとえば、おすすめ内容に示されている行動を実際に行ったかどうか、または、おすすめした商品は購入しなかったが、類似の商品を購入した、または別の店舗で購入した、等、ユーザがおすすめ行動情報に対して、どのような行動をとったかの情報を取得する構成としてもよい。
 また、おすすめ一覧640が閲覧されたか否か、あるいは、閲覧されたが、どのおすすめ内容も一定時間以上、実行されなかった等の情報を取得する構成としてもよい。
 このように、おすすめ行動情報に対するユーザアクセスの情報を動画表示装置10からサーバ装置600に送信し、サーバ装置600では、ユーザアクセスを学習し、おすすめ行動を更新することができる。
 これにより、サーバ装置600が、ユーザに合わないおすすめ行動を提案してしまった場合にも、ユーザの意志を確認しながら修正することができるので、これを繰り返すことで、おすすめ行動情報の適正さを向上することができる。
In the present embodiment, the like button 642 and the delete button 644 are configured to accept the user's will, but the present invention is not limited to this. For example, if a user has actually taken the recommended action, or did not purchase a recommended product, but purchased a similar product or purchased it at another store, It is good also as a structure which acquires the information of what kind of action was taken with respect to information.
Moreover, it is good also as a structure which acquires information, such as whether the recommendation list | wrist 640 was browsed, or it was browsed but which recommendation content was not performed more than fixed time.
As described above, the user access information for the recommended action information is transmitted from the moving image display apparatus 10 to the server apparatus 600, and the server apparatus 600 can learn the user access and update the recommended action.
As a result, even if the server device 600 proposes a recommended action that does not suit the user, it can be corrected while confirming the user's will. By repeating this, the appropriateness of the recommended action information Can be improved.
 以上説明したように、本発明の実施の形態の情報提供システム1によれば、上記実施形態と同様な効果を奏するとともに、ユーザの視聴を妨げずに、おすすめ行動情報の存在を通知できるとともに、おすすめ行動の提案がユーザに適切かどうかを確認できるので、おすすめ行動の提案の適正さを向上することができる。
 また、ユーザは、都合のよいときに、おすすめ行動を確認し、要否を判断し、指示できるので、テレビCM(Commercial Message)のように、視聴の妨げになることもない。
As described above, according to the information providing system 1 of the embodiment of the present invention, while having the same effect as the above embodiment, it is possible to notify the presence of recommended action information without disturbing the viewing of the user, Since it is possible to confirm whether or not the recommended action proposal is appropriate for the user, it is possible to improve the appropriateness of the recommended action proposal.
In addition, since the user can confirm recommended actions, determine whether or not necessary, and give instructions when it is convenient, viewing is not hindered like a television commercial (Commercial Message).
(第7の実施の形態)
 図20は、本発明の実施の形態に係る情報提供システム701の構成を示す機能ブロック図である。
 本実施形態の情報提供システム701は、上記実施の形態とは、サーバ装置が、複数のサーバ装置から構成される点で相違する。
 図20に示すように、情報提供システム701は、ユーザエージェントサーバ710と、映像解析サーバ720と、情報提供サーバ730と、を備える。
(Seventh embodiment)
FIG. 20 is a functional block diagram showing the configuration of the information providing system 701 according to the embodiment of the present invention.
The information providing system 701 of this embodiment is different from the above-described embodiment in that the server device includes a plurality of server devices.
As illustrated in FIG. 20, the information providing system 701 includes a user agent server 710, a video analysis server 720, and an information providing server 730.
 ユーザエージェントサーバ710は、ユーザプロファイルデータベース(DataBase:DB)712に接続され、少なくとも一つの動画表示装置10と通信し、動画へのユーザ指定から得られる静止画の画像特徴情報を受信し、映像解析サーバ720に転送する。 The user agent server 710 is connected to a user profile database (DataBase: DB) 712, communicates with at least one moving image display device 10, receives image feature information of a still image obtained from user designation for the moving image, and performs video analysis. Transfer to server 720.
 映像解析サーバ720は、特徴量データベース(DB)722と、番組データベース(DB)724と接続され、動画表示装置10から送信された静止画の画像特徴情報と特徴量データベース722の特徴量を照合し、画像解析を行い、オブジェクトを特定し、その結果をユーザエージェントサーバ710に返送する。 The video analysis server 720 is connected to the feature database (DB) 722 and the program database (DB) 724, and collates the image feature information of the still image transmitted from the moving image display device 10 with the feature of the feature database 722. The image analysis is performed, the object is specified, and the result is returned to the user agent server 710.
 ユーザエージェントサーバ710は、特定されたオブジェクトの情報をユーザプロファイルデータベース712に蓄積する。ユーザエージェントサーバ710は、さらに、ユーザに関する他の情報、たとえば、上記実施形態の図15に示す行動履歴情報530をユーザプロファイルデータベース712に蓄積する。なお、ユーザプロファイルデータベース712は、たとえば、ハウスウェア等に蓄積されているビッグデータを利用する形態でもよい。 The user agent server 710 stores information on the identified object in the user profile database 712. The user agent server 710 further accumulates in the user profile database 712 other information related to the user, for example, action history information 530 shown in FIG. Note that the user profile database 712 may use, for example, big data stored in houseware or the like.
 おすすめ行動データベース732は、分野毎に予め設けられた複数のおすすめ行動を保持する。
 情報提供サーバ730は、ユーザエージェントサーバ710から動画へのユーザ指定から得られる静止画を元に生成される嗜好情報を受け取り、ユーザの行動履歴を元にユーザに適したおすすめ行動を生成し、ユーザエージェントサーバ710に返送する。
The recommended behavior database 732 holds a plurality of recommended behaviors provided in advance for each field.
The information providing server 730 receives preference information generated based on the still image obtained from the user designation for the moving image from the user agent server 710, generates recommended behavior suitable for the user based on the user's behavior history, and the user Return to the agent server 710.
 ユーザエージェントサーバ710は、情報提供サーバ730から受信したおすすめ行動情報を動画表示装置10に送信する。動画表示装置10は、ユーザエージェントサーバ710から受信したおすすめ行動情報を蓄積するとともに、図19(a)のように、インジケータ634を表示して、おすすめ行動情報が提供されたことをユーザに通知する。 The user agent server 710 transmits the recommended action information received from the information providing server 730 to the video display device 10. The moving image display apparatus 10 accumulates the recommended action information received from the user agent server 710 and displays an indicator 634 as shown in FIG. 19A to notify the user that the recommended action information has been provided. .
 このように構成された本発明の実施の形態に係る情報提供システム701の動作について、以下説明する。
 まず、ユーザは、番組をスマートフォンまたはタブレット等の動画表示装置10で専用の視聴アプリケーション42を用いて視聴する。なお、放送は専用のSTB3を通してWi-Fi(Wireless Fidelity)等で動画表示装置10に配信される。
The operation of the information providing system 701 according to the embodiment of the present invention configured as described above will be described below.
First, the user views a program using the dedicated viewing application 42 on the moving image display device 10 such as a smartphone or a tablet. The broadcast is distributed to the moving image display apparatus 10 via Wi-Fi (Wireless Fidelity) or the like through a dedicated STB 3.
 ユーザは興味のある番組、シーン、出演者の登場等があった場合には画面をタッチする。なお、出演者や登場した物体に興味がある場合は、ユーザはその物体をタッチする。視聴アプリケーション42は、ユーザがタッチした瞬間を静止画として保存して画像解析(一次処理)を行う。 The user touches the screen when there is an interesting program, scene, or performer appearance. In addition, when interested in a performer or an appearing object, the user touches the object. The viewing application 42 stores the moment when the user touches as a still image and performs image analysis (primary processing).
 ここでいう一次処理とは画面の特徴点等を抽出して数値化する処理のことである。これにより画像データをそのまま送るよりはるかに小さいサイズのデータにすることができる。 The primary processing here refers to processing that extracts and digitizes screen feature points. As a result, the data can be made much smaller than the image data sent as it is.
 視聴アプリケーション42はタッチしたことを検知してクラウド5上のユーザエージェントサーバ710にその旨のデータを送信する。なお、その際に送信するデータは、画像特徴情報のほかに、たとえば、「チャンネル」、「放映時間」、および「タッチの位置」等である。クラウド5上のユーザエージェントサーバ710は受信した上記情報を映像解析サーバ720に送信する。 The viewing application 42 detects the touch and transmits data to that effect to the user agent server 710 on the cloud 5. The data to be transmitted at that time includes, for example, “channel”, “broadcast time”, “touch position”, and the like in addition to the image feature information. The user agent server 710 on the cloud 5 transmits the received information to the video analysis server 720.
 映像解析サーバ720は、受信したデータからシーンを解析して、ユーザが興味を持ったと思われるオブジェクト(人、モノ、音楽、シーン等)の複数のワード(名前等)をユーザエージェントサーバ710に通知する。なお、そのシーン解析の際には番組中に割り振られたタグデータも参考にする。タグデータとは、特定のシーンの特定のエリア(場面の一部、全部)に割り振られたワードのことである。 The video analysis server 720 analyzes the scene from the received data, and notifies the user agent server 710 of a plurality of words (names, etc.) of objects (people, things, music, scenes, etc.) that the user may be interested in. To do. When analyzing the scene, the tag data allocated in the program is also referred to. The tag data is a word assigned to a specific area (a part or all of a scene) of a specific scene.
 また、映像解析サーバ720は、動画表示装置10側で一次処理した画像解析データを解析エンジンを用いて再解析し、映っているオブジェクトを見つけ出す。ワードを受け取ったユーザエージェントサーバ710はそのワードとユーザの過去の行動データ(行動特徴、行動履歴(SNS等の入力ワード)、ブラウズ履歴、番組視聴履歴、購買履歴、またはメール履歴等、ユーザが許可して視聴アプリケーションが収集したデータ、およびそのデータから解析されたユーザの行動特徴)、およびパーソナルデータ(年齢、職業、または趣味等、同じくユーザが使用を許可したデータ)を情報提供サーバ730に送信する。 In addition, the video analysis server 720 reanalyzes the image analysis data subjected to the primary processing on the moving image display apparatus 10 side using the analysis engine, and finds the object being shown. Upon receiving the word, the user agent server 710 accepts the word and the user's past behavior data (behavior feature, behavior history (input word such as SNS), browse history, program viewing history, purchase history, mail history, etc. And the data collected by the viewing application and the behavioral characteristics of the user analyzed from the data) and personal data (data that the user has permitted use, such as age, occupation, or hobby) are transmitted to the information providing server 730. To do.
 情報提供サーバ730はビッグデータのマイニング処理(推薦エンジン等)や、人間が作成したおすすめ分析式(ユーザの特徴点からおすすめを導き出す条件式)を元にそのユーザが最も好むと思われる「おすすめ行動」を導き出して、ユーザエージェントサーバ710に通知する。 The information providing server 730 is based on mining processing of big data (recommendation engine, etc.) and recommended analysis formulas created by humans (conditional formulas for deriving recommendations from the user's feature points). Is derived and notified to the user agent server 710.
 ユーザエージェントサーバ710は導き出された「おすすめ行動」をユーザの動画表示装置10の視聴アプリケーション42に送信する。視聴アプリケーション42は受け取った「おすすめ行動」を「おすすめ行動キュー」に積む。なお視聴画面とおすすめ行動キュー画面は別になっており、視聴アプリケーション42が「おすすめ行動」を受け取ってもその内容が画面上に即時に直接表示されることはない。 The user agent server 710 transmits the derived “recommended behavior” to the viewing application 42 of the user's moving image display device 10. The viewing application 42 accumulates the received “recommended behavior” in the “recommended behavior queue”. Note that the viewing screen and the recommended action queue screen are separate, and even if the viewing application 42 receives “recommended behavior”, the contents are not immediately displayed directly on the screen.
 視聴アプリケーション42はユーザエージェントサーバ710から「おすすめ行動」を受信したことを動画表示装置10のインジケータ634の点滅や画面の端に表示された印(ボタン等)の点灯/色の変化等でユーザに通知する。 The viewing application 42 informs the user that “recommended action” has been received from the user agent server 710 by blinking the indicator 634 of the moving image display device 10 or lighting / changing the color of a mark (button or the like) displayed on the edge of the screen. Notice.
 ユーザは上記通知を見て、おすすめ行動が来たことを認識して任意のタイミングで「おすすめ行動キュー」を参照する。なお、参照するタイミングは番組終了後でもかまわない。
 ユーザはまず「おすすめ行動キュー」の「タイトル一覧」を参照する。この時点で興味のない「おすすめ行動」はそのまま廃棄することもできる(廃棄ボタンをクリックする)。なお、廃棄されたことも視聴アプリケーション42は記録しておき次のおすすめ行動作成の際の材料(パラメータ)とする。
The user sees the above notification, recognizes that the recommended action has come, and refers to the “recommended action queue” at an arbitrary timing. Note that the timing of referring may be after the end of the program.
The user first refers to the “title list” in the “recommended action queue”. “Recommended actions” that are not of interest at this point can also be discarded (click the discard button). The viewing application 42 also records that it has been discarded, and uses it as a material (parameter) when creating the next recommended action.
 ユーザは興味を持った「おすすめ行動」のタイトルをクリックする。視聴アプリケーション42は、廃棄せずにクリックしたことも記録しておき次の「おすすめ行動」作成の材料とする。
 クリックしたおすすめ行動には、「おすすめ行動提案内容」と「関連URL」が表示される。また「気に入ったよ」ボタンも表示される。ユーザはこの提案を気に入った場合はこの「気に入ったよ」ボタンをクリックすることでエージェントに対して自分の好みを通知することができる。また、関連URLをクリックした場合も「興味を持った」と判断する。視聴アプリケーション42は、上記操作もすべて記録しておき、次の「おすすめ行動」作成の材料とする。
The user clicks on the title of “Recommended Actions” that interests them. The viewing application 42 records that the user clicked without discarding it, and uses it as a material for creating the next “recommended action”.
“Recommended action proposal content” and “related URL” are displayed for the recommended action clicked. A “I like it” button is also displayed. If the user likes the proposal, the user can notify the agent of his / her preference by clicking this “I like it” button. Also, when the related URL is clicked, it is determined that the user is “interested”. The viewing application 42 also records all the above operations and uses them as the material for creating the next “recommended action”.
 以上説明したように、本実施形態の情報提供システム701によれば、上記実施形態と同様な効果を奏するとともに、動画視聴行為からユーザの嗜好を精度よく推定することができる。 As described above, according to the information providing system 701 of the present embodiment, the same effects as those of the above-described embodiment can be obtained, and the user's preference can be accurately estimated from the video viewing action.
(第8の実施の形態)
 本実施形態の情報提供システムは、上記実施の形態とは、動画にタグ情報を付与し、タグ情報の優先度に応じて嗜好情報を生成する構成を有する点で相違する。
 本実施形態のサーバ装置は、上記実施形態のいずれのサーバ装置の構成と組み合わせることができる。
(Eighth embodiment)
The information providing system of this embodiment is different from the above embodiment in that it has a configuration in which tag information is given to a moving image and preference information is generated according to the priority of the tag information.
The server device of the present embodiment can be combined with the configuration of any server device of the above embodiment.
 本発明の実施の形態に係る情報提供システムにおいて、サーバ装置(映像解析サーバ720)は、動画に関する情報を取得し、動画の少なくとも一部に少なくとも1つのタグ(ワード)を付与し、タグには優先度を付し、当該動画のタグ情報を生成するタグ情報付与部(不図示)と、動画へのユーザ指定から得られる静止画に対応する動画のタグ情報を優先度に応じて取得するタグ情報取得部(不図示)と、をさらに備える。
 嗜好情報生成部は、タグ情報取得部により優先度に応じて取得されるタグ情報を含む視聴ユーザの嗜好情報を生成する。
In the information providing system according to the embodiment of the present invention, the server device (video analysis server 720) acquires information about a moving image, assigns at least one tag (word) to at least a part of the moving image, A tag information adding unit (not shown) that gives priority and generates tag information of the video, and a tag that acquires tag information of the video corresponding to the still image obtained from the user designation to the video according to the priority An information acquisition unit (not shown).
The preference information generation unit generates preference information of the viewing user including tag information acquired according to the priority by the tag information acquisition unit.
 ここで、優先度は嗜好情報に含めず、優先度の高いタグを所定数取得してもよい。優先度を含むタグ情報を取得してもよい。 Here, the priority may not be included in the preference information, and a predetermined number of high priority tags may be acquired. Tag information including priority may be acquired.
 本実施形態の情報提供システムにおいて、サーバ装置(情報提供サーバ730)は、タグを付与すべきオブジェクト(商品、サービス、俳優等)と、オブジェクトに付与するタグと、タグの優先度の登録を(広告ユーザ(販売業者)から)受け付ける登録受付部(不図示)と、タグ情報付与部(不図示)が、登録受付部が受け付けたオブジェクトに関連する動画を検索し、見つかった関連動画にタグを付与して生成した、タグ情報に含まれるタグの優先度に従い、(広告ユーザ(販売業者)に)課金する課金部(不図示)と、をさらに備える。 In the information providing system of the present embodiment, the server device (information providing server 730) registers an object (product, service, actor, etc.) to which a tag is to be assigned, a tag to be assigned to the object, and a tag priority ( A registration reception unit (not shown) that accepts advertisement users (from dealers) and a tag information addition unit (not shown) search for videos related to the objects received by the registration reception unit, and tag the found related videos A charging unit (not shown) that charges (according to the advertising user (seller)) according to the priority of the tag included in the tag information generated by the assignment is further provided.
 本実施形態の情報提供システムにおいて、サーバ装置(情報提供サーバ730)は、複数の視聴ユーザのパーソナルプロファイル情報を解析し、トレンド情報を生成するトレンド情報生成部(不図示)と、トレンド情報を広告ユーザ(販売業者)に提供する情報提供部(不図示)と、をさらに備える。
 登録受付部は、トレンド情報に基づき広告ユーザ(販売業者)が決定したタグとオブジェクトを受け付ける。
In the information providing system of the present embodiment, the server device (information providing server 730) analyzes personal profile information of a plurality of viewing users, generates a trend information, and advertises the trend information. An information providing unit (not shown) provided to a user (sales person).
The registration receiving unit receives a tag and an object determined by the advertising user (seller) based on the trend information.
 このように構成された本実施形態の情報提供システム701の動作について、以下説明する。
 まず、はじめに、販売業者の行動おすすめシークエンスについて説明する。
 情報提供サーバ730はアパレル小売業者へ今週のトレンドを定期的に情報提供する。なお、トレンドはユーザの検索数や購買行動、番組内容に対するつぶやきを元に情報提供される。
 販売(広告依頼)業者は、トレンド情報を元に製品をユーザエージェントサーバ710に登録する。ユーザエージェントサーバ710は登録された商品一覧を情報提供サーバ730に登録する。
The operation of the information providing system 701 of the present embodiment configured as described above will be described below.
First, we will explain the recommended sequence of actions by sellers.
The information providing server 730 periodically provides information on the trend of this week to apparel retailers. Trends are provided based on the number of user searches, purchase behavior, and tweets about program content.
The sales (advertisement request) dealer registers the product in the user agent server 710 based on the trend information. The user agent server 710 registers the registered product list in the information providing server 730.
 情報提供サーバ730は登録された商品に関連する番組を検索し、もし存在した場合はそれを販売(広告依頼)業者のユーザエージェントサーバ710に通知する。
 猫柄ワンピース関連の番組の存在を知った販売(広告依頼)業者は「猫柄ワンピース」タグを打つことを依頼する(タグ打ち権利の購入)。
The information providing server 730 searches for a program related to the registered product, and if it exists, notifies the user agent server 710 of the sales (advertisement request) dealer of the program.
A sales (advertisement request) dealer who knows the existence of a cat-patterned dress-related program requests that the “cat-patterned dress” tag be put on (purchase of tagging right).
 サービス事業者は情報提供サーバ730にタグのキーワード登録、および商品登録を行う。また、映像解析サーバ720に該当する番組のタイムラインデータにタグと位置のデータを追加する。なお、これらの登録等の指示は、サービス事業者の端末装置(不図示)等で操作画面に従い、操作および実行することができる。これにより該当位置へのタッチの画像解析依頼が来た場合にタグデータ(名前、種別等の関連情報)が確実に送信される。 The service provider registers the keyword of the tag and the product in the information providing server 730. In addition, the tag and position data are added to the timeline data of the program corresponding to the video analysis server 720. These instructions for registration and the like can be operated and executed according to an operation screen on a service provider's terminal device (not shown) or the like. As a result, tag data (related information such as name and type) is reliably transmitted when an image analysis request for touching the corresponding position is received.
 以上説明したように、本発明の実施の形態の情報提供システムによれば、上記実施形態と同様な効果を奏するとともに、さらに、タグ情報の付加やトレンド情報の提供など、新たなビジネスへの展開が臨める。 As described above, according to the information providing system of the embodiment of the present invention, the same effects as those of the above embodiment can be obtained, and further, expansion into new business such as addition of tag information and provision of trend information. Can face.
 たとえば、一般的なテレビCMの場合、番組とCMが明確に区別されているため番組だけを見てCMを見ない行動をとる視聴者が少なからず存在する。これは視聴者視点に立った場合、以下のように感じることが原因の一つである。
(1)私は番組を見たいのであってCMを見たいわけではない
(2)番組に夢中になっていたのでCMで気分を害されたくない
(3)興味のない商品/サービスのCMは見たくない
 これにより、放送視聴時はチャネル変更や立席、録画視聴時はCMスキップが行われてしまい、結局CMを見てもらえなくなる。昨今の録画視聴率の上昇や時間短縮視聴ソリューションの増加により、この傾向はより顕著となっている。
For example, in the case of a general television CM, there are not a few viewers who take an action of watching only the program and not watching the CM because the program and the CM are clearly distinguished. This is due to the following feeling when viewed from the viewer's perspective.
(1) I want to watch the program, not the CM (2) I was crazy about the program so I don't want to be distracted by the CM (3) CMs of uninteresting products / services I don't want to watch. This makes channel changes or standing when watching broadcasts, and skips CMs when watching recordings, so that I can't watch the CMs. This trend is more pronounced with the recent increase in recorded viewing rates and increased time-saving viewing solutions.
 一方、低迷するテレビCMに対して市場が拡大しているのがインターネット広告である。購買履歴や購入履歴等を元にした行動マッチング広告等でユーザ毎に興味をもちそうな内容の広告を提供することで的確な情報提供を行おうとしている。
 しかしながらそれも完全ではない。たとえば「引っ越し」の見積もりを申し込んだ人に対して「タンス」をおすすめするのは理にかなっているが「タンス」を買った人に「タンス」がおすすめされることもしばしばある。タンスのような大きな家具を普通の人は2棹、3棹買うことはないので、このようなおすすめは、ユーザにとって適切なものとは言いがたい。
 すなわちこのマッチング広告もTVのような垂れ流し広告よりは進歩しているもののユーザにとって「気分のいい」、「気持ちの良い」内容になっているかといえばほど遠い状況である。
On the other hand, Internet advertising is expanding the market for sluggish TV commercials. It is trying to provide accurate information by providing advertisements of contents that are likely to be of interest to each user, such as behavior matching advertisements based on purchase histories and purchase histories.
However, it is not perfect. For example, it makes sense to recommend “tance” to people who applied for an estimate of “moving”, but “tance” is often recommended for people who bought “tance”. Such a recommendation is not appropriate for the user because ordinary people do not buy large pieces of furniture such as chests.
That is, although this matching advertisement is more advanced than a dripping advertisement such as TV, it is far from being said that the contents are “feeling good” and “feeling good” for the user.
 本発明の実施の形態に係る情報提供システムは、上述のように課題を解決するとともに、以下の効果を有する。
(1)ユーザは自分が興味を持った事象に関連した行動を勧めてもらえる。
 やみくもな「おすすめ」ではなく、気分のいい「おすすめ行動」を選択的に提供してもらえるので、ユーザにとって有益な情報を選択的に取得することができる。ユーザに選択肢を厳選して情報を提供することによって、ユーザにとって選びやすい状況を提供できる。
The information providing system according to the embodiment of the present invention solves the problems as described above and has the following effects.
(1) The user can recommend an action related to an event that he / she is interested in.
Since it is possible to selectively provide a good “recommended action” rather than a vague “recommended”, information useful to the user can be selectively acquired. By providing the user with carefully selected options, it is possible to provide a user-friendly situation.
(2)おすすめエンジンが自分の好みを学習する。
 ユーザに情報を提供する装置(エージェント)に自分の好みを意図せず簡単に学習させることができる。装置の運用初期はユーザの好みが解らないのと、蓄積されたデータは少ないのでおすすめ行動の提案ミス(日本語入力でいうところの「誤変換」)が発生する。しかしユーザはその「誤おすすめ」に対して1回のタッチ操作でそれを気に入らないことを装置に通知することができる。それを繰り返すことでさらに自分の意図通りの「おすすめ行動」を提案させるようにすることができる。
 情報(広告)提供者は、その情報を欲しがる人にのみその情報を提供することができる。
 その情報にマッチするユーザに情報を提供できるので、効率的に効果的な情報提供(広告)を行うことができる。特に「興味がある」アクションを起こした時にタイムリーに情報を提供できるので、ユーザに「響く」広告行動を行うことが可能となる。
(2) The recommendation engine learns your preferences.
A device (agent) that provides information to the user can be easily learned without intending his / her preference. In the initial operation of the device, the user's preference is not understood, and since the accumulated data is small, a recommendation error for suggesting recommended actions (“mistranslation” in terms of Japanese input) occurs. However, the user can notify the apparatus that he / she does not like the “misrecommendation” with a single touch operation. By repeating it, you can be made to suggest "recommended behavior" as intended.
The information (advertisement) provider can provide the information only to those who want the information.
Since information can be provided to a user who matches the information, effective information provision (advertisement) can be performed efficiently. In particular, it is possible to provide information in a timely manner when an “interesting” action occurs, so that it is possible to perform advertising behavior that “sounds” the user.
(3)番組視聴の邪魔をしない。
 ユーザが「興味がある」という意思表示を行っても、それはあくまでも「その画面(番組)」に興味がある」という意思表示であり、直接のリンクに飛ぶ等の行動を行うわけではない。
 すなわち放送事業者にとっても、そこでリンクにジャンプ等を行うことで番組視聴を中断させてしまうことにはならない。
 ユーザのアクションによる興味の表明による「おすすめ行動」は画面の一番下にインジケータ634として表示されるが、あくまでも「おすすめ行動」がキューイングされていることを示すのみでそのおすすめ行動の実行は番組終了後じっくり実施することが可能である。
(3) Do not disturb program viewing.
Even if the user makes an intention to be “interested”, it is merely an intention to “be interested in the screen (program)”, and does not perform an action such as jumping to a direct link.
That is, even for a broadcaster, program viewing is not interrupted by jumping to a link or the like.
“Recommended behavior” based on the interest expressed by the user's action is displayed as an indicator 634 at the bottom of the screen. However, the recommended behavior is executed only by indicating that “recommended behavior” is queued. It can be carried out carefully after completion.
(4)放送/録画の区別なしで使用できる。
 放送でも録画でもシーンの判別は可能なので、録画番組の再生視聴中でも同じように「おすすめ行動」を提供できる。その場合もCMスキップ等は存在しないので広告効果を維持することができる。
(4) It can be used without distinction between broadcasting / recording.
Since scenes can be discriminated by broadcasting or recording, “recommended actions” can be provided in the same way even during playback of recorded programs. Even in such a case, there is no CM skip and the like, so the advertising effect can be maintained.
(5)ユーザインタフェースがシンプルである。
 ユーザは、興味のあるものを画面上でタッチするだけで、自分の意志を伝えることができる。
(5) The user interface is simple.
The user can convey his / her will by simply touching an object of interest on the screen.
 以上、図面を参照して本発明の実施形態について述べたが、これらは本発明の例示であり、上記以外の様々な構成を採用することもできる。
 たとえば、他の実施形態において、ユーザによる画面の指定方法によって、ユーザが指定したものが、画面に表示されているオブジェクトなのか、バックで流れている音楽なのか等を区別して指定できるように構成してもよい。オブジェクトならシングルタップ、音楽ならスワイプ等、指定方法を予め定めておき、画面がタッチされた時、どの操作が行われたかの情報を指定情報に含めてサーバ装置に送信することができる。サーバ装置は、どの操作方法で指定されたかの情報に基づいて、シングルタップなら、静止画内のオブジェクト、スワイプならバックで流れている音楽が指定されたと判別する。
 その上で、静止画内のオブジェクト、またはタイムライン情報から音楽を特定することができる。
As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable.
For example, in another embodiment, the screen can be specified by distinguishing whether the object specified by the user is an object displayed on the screen or music played in the background, depending on the method of specifying the screen by the user. May be. A designation method such as a single tap for an object or a swipe for music can be determined in advance, and when the screen is touched, information indicating which operation has been performed can be included in the designation information and transmitted to the server apparatus. The server device determines that an object in a still image is specified for a single tap, and music played in a back is specified for a swipe based on information on which operation method is specified.
In addition, music can be specified from objects in still images or timeline information.
 また、他の実施の形態において、視聴ユーザの嗜好情報を含むプロファイル情報が更新されたことを検出し、更新された情報に基づいて、おすすめ行動を更新する構成としてもよい。また、おすすめ行動生成のタイミングは、視聴ユーザが画面をタッチした時以外にも、様々考えられる。たとえば、予め定められた周期、日時、時刻、ユーザの記念日(本人または家族等の誕生日、結婚記念日等)、イベント前後(クリスマス、バレンタインデー等)等のタイミングでおすすめ行動を生成してもよい。あるいは、販売業者(広告主)、番組制作者等側からのアプローチにより、ユーザにおすすめ行動を提供してもよい。 Further, in another embodiment, it may be configured to detect that the profile information including the viewing user's preference information is updated and update the recommended action based on the updated information. There are various timings for generating recommended actions other than when the viewing user touches the screen. For example, generate recommended actions at a predetermined cycle, date and time, time of user's anniversary (birthday of the person or family, wedding anniversary, etc.), before and after the event (Christmas, Valentine's Day, etc.) Also good. Alternatively, a recommended action may be provided to the user by an approach from a distributor (advertiser), a program producer, or the like.
(実施例1)
 本発明の実施例として、マッチング例(購買おすすめ)について説明する。
(前提)
広告主A 猫柄のストールとワンピースを出品。
視聴者A 洋服の話題をTwitterでよくつぶやく(女性)。先週猫柄のワンピースを購入済。
視聴者B タレントSさんのファン、Sさんの出演している番組をよく視聴する。
視聴者C 洋服については流行アイテム好き。ただしWebで調べて実店舗で買う。
(Example 1)
As an embodiment of the present invention, a matching example (purchasing recommendation) will be described.
(Assumption)
Advertiser A A cat-patterned stole and dress are exhibited.
Viewer A We often tweet about clothes on Twitter (female). I bought a cat-patterned dress last week.
Viewer B I often watch programs that star S, a fan of S, appears.
Viewer C: I like fashion items for clothes. However, you can check it on the web and buy it at an actual store.
 たとえば、広告主Aさんの情報は、ネットオークションサイトでの出品履歴等から取得する。
 視聴者Aさんの情報は、SNS履歴やネットショッピング利用履歴等から取得する。
 視聴者Bさんの情報は、プロファイル情報、視聴履歴等から取得する。
 視聴者Cさんの情報は、プロファイル情報、訪問履歴等から取得する。
For example, the information of the advertiser A is acquired from an exhibition history on the Internet auction site.
Information about the viewer A is acquired from an SNS history, a net shopping use history, and the like.
Information about the viewer B is acquired from profile information, viewing history, and the like.
Information about the viewer C is acquired from profile information, visit history, and the like.
 視聴しているのは、ファッション関連番組。ゲストはタレントのSさん。
 Sさんは今冬の流行アイテムである猫柄のワンピースを着て出演。
 猫柄のワンピースとストールを着ている。
 今冬は猫柄が流行っているが、それについては特に番組では触れていない。
 ゲストインタビューでゲストの全身写真になったところで視聴者A、B、Cの3人とも画面(服)をタッチした。
I am watching fashion-related programs. The guest is S, a talent.
Mr. S appeared wearing a cat-patterned dress, which is a trendy item this winter.
She wears a cat-patterned dress and a stall.
Cat pattern is popular this winter, but it is not mentioned in the program.
In the guest interview, when the full body photo of the guest was obtained, all three viewers A, B, and C touched the screen (clothes).
 このとき、各視聴者の動画表示装置10から、タッチされたときの静止画の画像特徴情報がユーザエージェントサーバ710に送信される。そして、ユーザエージェントサーバ710から映像解析サーバ720に画像特徴情報が転送される。
 映像解析サーバ720では、オブジェクト特定部104が、画像特徴情報からオブジェクトを特定する。ここでは、「女優Sさん」、「猫柄ワンピース」が特定され、映像解析サーバ720からユーザエージェントサーバ710に送信される。
 ユーザエージェントサーバ710では、嗜好情報生成部106が、各視聴者の嗜好情報108として「女優Sさん」、「猫柄ワンピース」をユーザプロファイルデータベース712に蓄積する。
 情報提供サーバ730では、おすすめ行動生成部504が、ユーザプロファイルデータベース712を参照して、各視聴者の嗜好情報108を元に、おすすめ行動を生成する。
At this time, the image feature information of the still image when touched is transmitted from the moving image display device 10 of each viewer to the user agent server 710. Then, the image feature information is transferred from the user agent server 710 to the video analysis server 720.
In the video analysis server 720, the object specifying unit 104 specifies an object from the image feature information. Here, “Mr. Actress S” and “Cat Pattern Dress” are specified and transmitted from the video analysis server 720 to the user agent server 710.
In the user agent server 710, the preference information generation unit 106 accumulates “actress S” and “cat pattern dress” in the user profile database 712 as the preference information 108 of each viewer.
In the information providing server 730, the recommended action generation unit 504 generates recommended actions based on the preference information 108 of each viewer with reference to the user profile database 712.
 その結果、この視聴者3人には、以下の「行動」が一番のおすすめとして行われた。
視聴者A 猫柄のストールのECサイトでの商品紹介
視聴者B 猫柄ワンピースECサイトでの商品紹介
視聴者C 猫柄のワンピースを売っているお店で一番近いところ
 ここで、視聴者Aへのおすすめ行動情報は、ECサイトの猫柄のストールの商品紹介ページのURLを含めた。
 視聴者Bへのおすすめ行動情報は、ECサイトの猫柄ワンピースの商品紹介ページのURLを含めた。
 視聴者Cへのおすすめ行動情報は、お店のホームページのURL、お店の地図が載っているURL、または、お店までのナビゲーション情報を提示するサイトのURL等を含めた。
As a result, the following “behavior” was the best recommendation for the three viewers.
Viewer A Product introduction on EC site of cat-patterned stall Viewer B Product introduction on cat-pattern one-piece EC site Viewer C The closest place to a store selling cat-patterned dress The recommended action information for the site includes the URL of the product introduction page for the cat-patterned stall on the EC site.
The recommended action information for the viewer B includes the URL of the product introduction page of the cat pattern dress on the EC site.
Recommended action information for the viewer C includes the URL of the store's homepage, the URL where the map of the store is posted, the URL of the site that presents navigation information to the store, and the like.
 このように、視聴者は画面をタッチしただけで、画面情報から視聴者が興味を持ったオブジェクトを特定することができ、それをユーザの嗜好情報とみなして、視聴者毎に適したおすすめ行動がそれぞれ提供された。 In this way, the viewer can identify the object that the viewer is interested in from the screen information just by touching the screen, and consider it as the user's preference information. Were provided respectively.
(実施例2)
 本発明の実施例として、マッチング例(企画おすすめ)について説明する。
(前提)
広告主A レストランA経営者
広告主B 花屋さんB経営者
広告主C 靴店C経営者
視聴者X 来週が結婚記念日な男性
(Example 2)
As an embodiment of the present invention, a matching example (planning recommendation) will be described.
(Assumption)
Advertiser A Restaurant A Manager Advertiser B Hanaya B Manager Advertiser C Shoe Store C Manager Audience Viewer X Next week is a wedding anniversary man
 視聴者Xさんは、来週が結婚記念日なのを忘れていた。
 視聴者Xさんは、懐かしのトレンディドラマを視聴していた。また、同年代の奥さんも同じくそのトレンディドラマを視聴していた。そのドラマの中で、レストランAで花を渡す印象的なシーンが存在しており、奥さんはこのシーンに「いいね」をつけていた。
 また、奥さんは最近ブーツのサイトをよく検索していた。特に「茶色でファー付のハーフ丈」のものの検索が多かった。
Viewer X forgot that next week is a wedding anniversary.
Viewer X was watching a nostalgic trendy drama. A wife of the same age was also watching the trendy drama. In the drama, there was an impressive scene where flowers were handed over at Restaurant A, and his wife added “Like” to this scene.
In addition, his wife recently searched the boot site often. In particular, there were many searches for “half-length brown with fur”.
 映像解析サーバ720は、ユーザエージェントサーバ710を経由して、動画表示装置10から受信した静止画の画像特徴情報と指定情報等を解析し、ドラマ内の「レストランAで花を渡すシーン」を特定する。ユーザエージェントサーバ710にこの情報が送信され、Xさんの奥さんの嗜好情報として蓄積される。
 情報提供サーバ730では、XさんとXさんの奥さんの視聴履歴を元に、Xさんに対してレストランAと花屋Bの花束、そして茶色でファー付のハーフ丈のブーツを奥さんにプレゼントすることをおすすめ行動として提案した。
 ここでは、Xさんへのおすすめ行動情報は、レストランAと花屋B、茶色でファー付のハーフ丈ブーツを売っているお店のホームページのURL、レストランAのおすすめメニューの予約ページのURL等を含めた。
The video analysis server 720 analyzes the image feature information and designation information of the still image received from the moving image display device 10 via the user agent server 710, and specifies “scene to pass flowers at restaurant A” in the drama. To do. This information is transmitted to the user agent server 710 and stored as preference information of Mr. X's wife.
Based on the viewing history of Mr. X and Mrs. X's wife, the information provision server 730 presents Mr. X with a bouquet of restaurant A and florist B, and a brown half-length boot with fur. Proposed as a recommended action.
Here, the recommended action information for Mr. X includes restaurant A and florist B, the URL of the homepage of the shop selling half-length boots with fur in brown, the URL of the reservation page of the recommended menu of restaurant A, etc. It was.
(実施例3)
 本発明の実施例として、マッチング例(参加型)について説明する。
(前提)
広告主A 戦国/江戸時代をモチーフとしたアミューズメント(戦国時代村)施設運営者
広告主B 戦国時代の甲冑や模造刀の企画、販売
視聴者Y 戦国時代好き、甲冑好き
(Example 3)
As an embodiment of the present invention, a matching example (participation type) will be described.
(Assumption)
Advertiser A Amusement (Sengoku period village) facility operator based on the Sengoku / Edo period motif Advertiser B Planning of armor and imitation swords during the Sengoku period, sales viewers Y Sengoku period likes, armor likes
 視聴者Yさんは、戦国時代のアイテムが好きで時代劇をよく視聴していた。すると時代劇の視聴中にクイズ(広告主Bが作成)が画面の下に表示されたので、その分野に明るいYさんはクイズに参加して全問正解した。
 そこで広告主Bさんから甲冑と刀のフィギュアがプレゼントされた。
Viewer Y likes items from the Sengoku period and often watches historical drama. Then, while watching the historical drama, a quiz (created by advertiser B) was displayed at the bottom of the screen.
Advertiser B then presented an armor and sword figure.
 すると情報提供サーバ730より、そのクイズに参加した人たちに「甲冑コミュニティSNS」への参加案内が届いた。そこでクイズの内容や趣味の話をしていると、広告主B主催で「戦国時代村での甲冑コスプレOFF会」の提案がエージェントより出された。
 提案に賛成する人が一定数以上確認できたので、その人には割引き電子チケットを送付した。また、広告主Bはコスプレ用の甲冑を提供し、また現地での展示即売を行った。
Then, from the information providing server 730, participation information for the “Armor Community SNS” was delivered to those who participated in the quiz. Then, when talking about the contents and hobbies of the quiz, an agent made a proposal for “Armored Cosplay OFF Party at Sengoku Era Village” sponsored by Advertiser B.
Since a certain number of people who agreed with the proposal were confirmed, a discounted electronic ticket was sent to them. Advertiser B also provided armor for cosplay and sold it on site.
(実施例4)
 本発明の実施例として、マッチング例(販売おすすめ:レポート)について説明する。
(前提)
 広告主A ケーキ屋
 ケーキ屋Aさんは新規顧客獲得のためにケーキのバリエーションを増やそうと考えた。情報提供サーバ730にトレンドを問い合わせたところ、「クリスマスはチョコケーキの動きがよい」というトレンドメッセージを受け取った。
Example 4
As an embodiment of the present invention, a matching example (sales recommendation: report) will be described.
(Assumption)
Advertiser A Cake shop Cake shop A wanted to increase the variety of cakes to acquire new customers. When a trend was inquired to the information providing server 730, a trend message saying “Christmas cakes move well during Christmas” was received.
 そこで、チョコケーキを登録したところ、それに対する反応が鈍かった。クリックはしてくれるのだが購買まで結びつかないことが多かった。すると、その人たちが結局購入したケーキはAさんのケーキと比べて飾り付けが無いシンプルなものの方が売れていることがレポートとして報告された。
 そこで、Aさんはシンプルなチョコケーキもラインナップに加えて売り上げを向上させることができた。
So when I registered a chocolate cake, the reaction to it was slow. They clicked, but often did not lead to purchase. Then, it was reported as a report that the cakes that they eventually bought sold more simple ones with no decoration than Mr. A's cake.
Therefore, Mr. A was able to improve sales by adding a simple chocolate cake to the lineup.
 以上、実施形態および実施例を参照して本願発明を説明したが、本願発明は上記実施形態および実施例に限定されるものではない。本願発明の構成や詳細には、本願発明のスコープ内で当業者が理解し得る様々な変更をすることができる。 Although the present invention has been described with reference to the embodiments and examples, the present invention is not limited to the above embodiments and examples. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.
 なお、本発明において利用者に関する情報を取得、利用する場合は、これを適法に行うものとする。 In addition, when acquiring and using information about a user in the present invention, this shall be done legally.
 以下、参考形態の例を付記する。
1. サーバ装置が、
  動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得し、
  取得した前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定し、
  特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する情報提供方法。
2. 1.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画の前記静止画内の前記視聴ユーザの指定位置、指定範囲、および指定方法のいずれかを含む指定情報を取得し、
  前記指定位置、指定範囲、および指定方法のいずれかをさらに考慮して、前記静止画に写るオブジェクトを特定する情報提供方法。
3. 1.または2.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画のコンテンツ情報、前記視聴ユーザによる指定時刻、および前記視聴ユーザにより指定された時の前記動画の開始からの経過時間のいずれかを含む指定情報を取得し、
  動画のコンテンツ情報と、当該コンテンツに関連するオブジェクトの情報を保持するコンテンツ情報保持部を参照して、取得される前記指定情報と一致するコンテンツを、前記動画表示装置に出力されているコンテンツであると特定し、
  前記コンテンツ情報保持部を参照して、特定される前記コンテンツに関連するオブジェクトの情報を取得し、取得した情報をさらに考慮して、前記静止画に写るオブジェクトを特定する情報提供方法。
4. 3.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  動画に含まれる複数のシーンのタイムライン情報を保持するコンテンツ情報保持部を参照して、特定された前記コンテンツのタイムライン情報を取得し、
  取得される前記コンテンツのタイムライン情報に基づいて、前記視聴ユーザにより指定された時点に対応するシーンを特定し、
 特定されるシーン情報に基づいて、前記視聴ユーザの嗜好情報をさらに生成する情報提供方法。
5. 1.乃至4.いずれかに記載の情報提供方法において、
 前記サーバ装置が、さらに、前記動画へのユーザ指定から得られる前記静止画を元に生成される嗜好情報を蓄積するユーザ情報格納部を備え、
 前記サーバ装置が、さらに、
  蓄積された前記視聴ユーザの嗜好情報をデータマイニング処理して、前記視聴ユーザが興味を持っている少なくとも1つの分野に前記視聴ユーザを分類し、
 前記分野毎に、複数の異なるおすすめ行動の各々と、前記視聴ユーザの嗜好情報が示す前記視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を保持し、
 前記視聴ユーザが分類される分野に対応する前記おすすめ条件を取得し、前記ユーザ情報格納部に蓄積される前記視聴ユーザの嗜好情報から得られる該視聴ユーザの行動パターンを前記おすすめ条件の各条件パターンに適用することにより、前記複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報を生成する情報提供方法。
6. 5.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  前記動画へのユーザ指定から得られる前記静止画を元に得られる前記視聴ユーザの嗜好情報から、生成される前記おすすめ行動情報を、前記視聴ユーザの前記動画表示装置に送信し、
 前記動画表示装置が、
  前記サーバ装置から前記視聴ユーザに適した前記おすすめ行動情報を受信し、逐次蓄積し、
  前記動画表示装置の動画を出力している領域外に、前記おすすめ行動情報が提供されたこと示すインジケータを出力して、前記視聴ユーザに通知し、
  前記通知を受けて、蓄積された前記おすすめ行動情報の閲覧の、前記視聴ユーザによる指示に呼応して、前記おすすめ行動情報を前記視聴ユーザに提示する情報提供方法。
7. 6.に記載の情報提供方法において、
 前記動画表示装置が、さらに、
  前記サーバ装置から提供された前記おすすめ行動に対するユーザアクセスを前記サーバ装置に通知し、
 前記サーバ装置が、さらに、
  前記ユーザ情報格納部に、前記動画表示装置から通知された前記ユーザアクセスを、当該視聴ユーザの嗜好情報としてさらに蓄積し、
  更新された前記視聴ユーザの嗜好情報に基づいて、おすすめ行動情報を生成する情報提供方法。
8. 1.乃至7いずれかに記載の情報提供方法において、
 前記サーバ装置が、さらに、
  動画に関する情報を取得し、前記動画の少なくとも一部に少なくとも1つのタグを付与し、前記タグには優先度を付し、当該動画のタグ情報を生成し、
  前記動画へのユーザ指定から得られる前記静止画に対応する動画のタグ情報を前記優先度に応じて取得し、
  前記優先度に応じて取得される前記タグ情報を含む前記視聴ユーザの前記嗜好情報を生成する情報提供方法。
9. 8.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
   タグを付与すべきオブジェクトと、前記オブジェクトに付与するタグと、前記タグの優先度の登録を受け付け、
  受け付けた前記オブジェクトに関連する動画を検索し、見つかった関連動画に前記タグを付与して生成された、前記タグ情報に含まれる前記タグの前記優先度に従い、課金する情報提供方法。
10. 9.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  複数の前記視聴ユーザの前記嗜好情報を含むユーザ情報を解析し、トレンド情報を生成し、
 前記トレンド情報を広告ユーザに提供し、
 前記トレンド情報に基づき前記広告ユーザが決定したタグとオブジェクトを受け付ける情報提供方法。
11. 1.乃至10.いずれかに記載の情報提供方法において、
 前記動画表示装置が、さらに、
  当該動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出し、
  抽出される前記画像特徴情報を送信し、
 前記サーバ装置が、さらに、
 前記動画表示装置から前記画像特徴情報を受信する情報提供方法。
12. 1.乃至10.いずれかに記載の情報提供方法において、
 前記サーバ装置が、さらに、
  前記動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出し、
  抽出した前記画像特徴情報を取得する情報提供方法。
13. 11.または12.に記載の情報提供方法において、
 前記サーバ装置が、さらに、
  前記動画表示装置、および前記サーバ装置の少なくとも1つにより抽出された前記画像特徴情報を取得する情報提供方法。
14. コンピュータに、
  動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する手順、
  取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定する手順、
  前記オブジェクトを特定する手順により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する手順を実行させるためのプログラム。
15. 14.に記載のプログラムにおいて、
 前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画の前記静止画内の前記視聴ユーザの指定位置、指定範囲、および指定方法のいずれかを含む指定情報を取得する手順、
 前記指定位置、指定範囲、および指定方法のいずれかをさらに考慮して、前記静止画に写るオブジェクトを特定する手順、をさらにコンピュータに実行させるためのプログラム。
16. 14.または15.に記載のプログラムにおいて、
 前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画のコンテンツ情報、前記視聴ユーザによる指定時刻、および前記視聴ユーザにより指定された時の前記動画の開始からの経過時間のいずれかを含む指定情報を取得する手順、
 動画のコンテンツ情報と、当該コンテンツに関連するオブジェクトの情報を保持するコンテンツ情報保持部を参照して、前記指定情報を取得する手順により取得される前記指定情報と一致するコンテンツを、前記動画表示装置に出力されているコンテンツであると特定する手順、
 前記コンテンツ情報保持部を参照して、前記コンテンツを特定する手順により特定される前記コンテンツに関連するオブジェクトの情報を取得し、取得した情報をさらに考慮して、前記静止画に写るオブジェクトを特定する手順、をさらにコンピュータに実行させるためのプログラム。
17. 16.に記載のプログラムにおいて、
 動画に含まれる複数のシーンのタイムライン情報を保持するコンテンツ情報保持部を参照して、前記コンテンツを特定する手順により特定された前記コンテンツのタイムライン情報を取得する手順、
 前記タイムライン情報を取得する手順により取得される前記コンテンツのタイムライン情報に基づいて、前記視聴ユーザにより指定された時点に対応するシーンを特定する手順、
 前記シーンを特定する手順により特定されるシーン情報に基づいて、前記視聴ユーザの嗜好情報をさらに生成する手順、をさらにコンピュータに実行させるためのプログラム。
18. 記憶装置を備えるコンピュータに、
 前記動画へのユーザ指定から得られる前記静止画を元に前記嗜好情報を生成する手順により生成される嗜好情報を前記記憶装置に蓄積する手順、
 蓄積された前記視聴ユーザの嗜好情報をデータマイニング処理して、前記視聴ユーザが興味を持っている少なくとも1つの分野に前記視聴ユーザを分類する手順、
 前記分野毎に、複数の異なるおすすめ行動の各々と、前記視聴ユーザの嗜好情報が示す前記視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を前記記憶装置に保持する手順、
 前記視聴ユーザが分類される分野に対応する前記おすすめ条件を取得し、前記記憶装置に蓄積される前記視聴ユーザの嗜好情報から得られる該視聴ユーザの行動パターンを前記おすすめ条件の各条件パターンに適用することにより、前記複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報を生成する手順を実行させるためのプログラム。
19. 18.に記載のプログラムにおいて、
 前記動画へのユーザ指定から得られる前記静止画を元に得られる前記視聴ユーザの嗜好情報から、前記おすすめ行動を生成する手順により生成される前記おすすめ行動情報を、前記視聴ユーザの前記動画表示装置に送信する手順、をさらに、コンピュータに実行させるためのプログラム。
20. 19.に記載のプログラムにおいて、
 前記記憶装置に、前記動画表示装置に提供した前記おすすめ行動に対する、前記動画表示装置から通知されたユーザアクセスを、当該視聴ユーザの嗜好情報としてさらに蓄積し、
 更新された前記視聴ユーザの嗜好情報に基づいて、おすすめ行動情報を生成する手順、をさらに、コンピュータに実行させるためのプログラム。
21. 14.乃至20.いずれかに記載のプログラムにおいて、
 動画に関する情報を取得し、前記動画の少なくとも一部に少なくとも1つのタグを付与し、前記タグには優先度を付し、当該動画のタグ情報を生成する手順、
 前記動画へのユーザ指定から得られる前記静止画に対応する動画のタグ情報を前記優先度に応じて取得する手順、
 前記タグ情報を取得する手順により前記優先度に応じて取得される前記タグ情報を含む前記視聴ユーザの前記嗜好情報を生成する手順、をさらに、コンピュータに実行させるためのプログラム。
22. 21.に記載のプログラムにおいて、
 タグを付与すべきオブジェクトと、前記オブジェクトに付与するタグと、前記タグの優先度の登録を受け付ける手順、
 前記タグ情報を付与する手順において、前記登録を受け付ける手順で受け付けた前記オブジェクトに関連する動画を検索し、見つかった関連動画に前記タグを付与して生成した、前記タグ情報に含まれる前記タグの前記優先度に従い、課金する手順、をさらに、コンピュータに実行させるためのプログラム。
23. 22.に記載のプログラムにおいて、
 複数の前記視聴ユーザの前記嗜好情報を含むユーザ情報を解析し、トレンド情報を生成する手順、
 前記トレンド情報を広告ユーザに提供する手順、
 前記トレンド情報に基づき前記広告ユーザが決定したタグとオブジェクトを受け付ける手順、をさらに、コンピュータに実行させるためのプログラム。
24. 14.乃至23.いずれかに記載のプログラムにおいて、
 前記動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から抽出された画像特徴情報を、前記動画表示装置から受信する手順、をさらに、コンピュータに実行させるためのプログラム。
25. 14.乃至23.いずれかに記載のプログラムにおいて、
 前記動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する手順、
 前記画像特徴情報を抽出する手順で抽出した前記画像特徴情報を取得する手順、をさらに、コンピュータに実行させるためのプログラム。
26. サーバ装置に接続可能なコンピュータに、
 動画を表示する手順、
 前記動画を表示する手順で出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する手順、
 前記静止画を前記サーバ装置に送信する手順、
 前記サーバ装置から、前記静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積する手順、
 動画を出力している領域外に、前記おすすめ行動が前記サーバ装置から提供されたことを示すインジケータを出力して、前記視聴ユーザに通知する手順、
 前記通知する手順による通知を受けて、蓄積された前記おすすめ行動の閲覧の、前記視聴ユーザによる指示に呼応して、おすすめ行動情報を前記視聴ユーザに提示する手順を実行させるためのプログラム。
27. 26.に記載のプログラムにおいて、
 前記動画へのユーザ指定から得られる前記静止画を元に得られる前記視聴ユーザの嗜好情報から生成される、前記視聴ユーザに適した前記おすすめ行動情報を、前記サーバ装置から受信し、逐次蓄積する手順、
 動画を出力している領域外に、前記おすすめ行動情報が提供されたこと示すインジケータを出力して、前記視聴ユーザに通知する手順、
 前記通知を受けて、蓄積された前記おすすめ行動情報の閲覧の、前記視聴ユーザによる指示に呼応して、前記おすすめ行動情報を前記視聴ユーザに提示する手順、をさらに、コンピュータに実行させるためのプログラム。
28. 27.に記載のプログラムにおいて、
 前記サーバ装置から提供された前記おすすめ行動に対するユーザアクセスを前記サーバ装置に通知する手順、をさらに、コンピュータに実行させるためのプログラム。
29. 27.または28.に記載のプログラムにおいて、
 出力している動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する手順、
 前記画像特徴情報を抽出する手順により抽出される前記画像特徴情報を等サーバ装置に送信する手順、をさらに、コンピュータに実行させるためのプログラム。
Hereinafter, examples of the reference form will be added.
1. Server device
Acquire extracted image feature information from the still image corresponding to the time point specified by the viewing user in the video output to the video display device,
Based on the acquired image feature information, identify an object that appears in the still image,
An information providing method for generating preference information of the viewing user including object information to be specified.
2. 1. In the information providing method described in
The server device further includes:
Obtaining designation information including any of a designated position, a designated range, and a designation method of the viewing user in the still image of the moving image output to the moving image display device at a time point designated by the viewing user;
An information providing method for specifying an object that appears in the still image in consideration of any of the designated position, designated range, and designated method.
3. 1. Or 2. In the information providing method described in
The server device further includes:
The content information of the moving image output to the moving image display device at the time specified by the viewing user, the specified time by the viewing user, and the elapsed time from the start of the moving image when specified by the viewing user Get the specified information including any one,
The content that matches the specified information acquired with reference to the content information holding unit that holds the content information of the video and the information of the object related to the content is the content that is output to the video display device And identify
An information providing method of referring to the content information holding unit, acquiring information on an object related to the specified content, and further specifying the acquired information to specify an object appearing in the still image.
4). 3. In the information providing method described in
The server device further includes:
With reference to a content information holding unit that holds timeline information of a plurality of scenes included in the video, obtain timeline information of the identified content,
Based on the acquired timeline information of the content, the scene corresponding to the time point specified by the viewing user is specified,
An information providing method for further generating preference information of the viewing user based on specified scene information.
5. 1. To 4. In the information providing method described in any of the above,
The server device further includes a user information storage unit that accumulates preference information generated based on the still image obtained from user designation to the moving image,
The server device further includes:
Data mining processing is performed on the stored preference information of the viewing user, and the viewing user is classified into at least one field in which the viewing user is interested,
For each of the fields, a plurality of different recommended actions and a recommended condition indicating a correspondence relationship between each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information are held. ,
The recommended condition corresponding to the field in which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the user information storage unit is represented by each condition pattern of the recommended condition. An information providing method for generating recommended behavior information indicating at least one recommended behavior among the plurality of different recommended behaviors by applying to.
6). 5. In the information providing method described in
The server device further includes:
From the viewing user's preference information obtained based on the still image obtained from the user designation to the moving image, the recommended action information generated is transmitted to the moving image display device of the viewing user,
The moving image display device
Receiving the recommended behavior information suitable for the viewing user from the server device, sequentially storing,
Output an indicator indicating that the recommended behavior information has been provided outside the video output area of the video display device, and notify the viewing user,
An information providing method for receiving the notification and presenting the recommended behavior information to the viewing user in response to an instruction by the viewing user to browse the accumulated recommended behavior information.
7). 6). In the information providing method described in
The video display device further includes:
Notifying the server device of user access to the recommended behavior provided from the server device,
The server device further includes:
In the user information storage unit, the user access notified from the video display device is further accumulated as preference information of the viewing user,
An information providing method for generating recommended action information based on the updated preference information of the viewing user.
8). 1. In the information providing method according to any one of 7 to 7,
The server device further includes:
Obtaining information about a video, assigning at least one tag to at least a portion of the video, assigning a priority to the tag, and generating tag information for the video,
Obtaining the tag information of the video corresponding to the still image obtained from the user designation to the video according to the priority,
An information providing method for generating the preference information of the viewing user including the tag information acquired according to the priority.
9. 8). In the information providing method described in
The server device further includes:
Accept registration of the object to be given a tag, the tag to be given to the object, and the priority of the tag,
An information providing method for searching for a moving image related to the received object and charging according to the priority of the tag included in the tag information generated by adding the tag to the found related moving image.
10. 9. In the information providing method described in
The server device further includes:
Analyzing user information including the preference information of a plurality of viewing users, generating trend information,
Providing the trend information to advertising users;
An information providing method for receiving a tag and an object determined by the advertising user based on the trend information.
11. 1. To 10. In the information providing method described in any of the above,
The video display device further includes:
Extracting image feature information from a still image corresponding to a point in time specified by the viewing user in the video output to the video display device,
Transmitting the extracted image feature information;
The server device further includes:
An information providing method for receiving the image feature information from the video display device.
12 1. To 10. In the information providing method described in any of the above,
The server device further includes:
Extracting image feature information from a still image corresponding to a time point specified by a viewing user in the moving image output to the moving image display device;
An information providing method for acquiring the extracted image feature information.
13. 11. Or 12. In the information providing method described in
The server device further includes:
An information providing method for acquiring the image feature information extracted by at least one of the moving image display device and the server device.
14 On the computer,
A procedure for acquiring extracted image feature information from a still image corresponding to a time point specified by a viewing user in a moving image output to a moving image display device,
A procedure for identifying an object shown in the still image based on the acquired image feature information;
A program for executing a procedure for generating preference information of the viewing user including object information specified by a procedure for specifying the object.
15. 14 In the program described in
A procedure for acquiring designation information including any one of a designation position, a designation range, and a designation method of the viewing user in the still image of the moving image output to the moving image display device at a time point designated by the viewing user. ,
A program for causing a computer to further execute a procedure for specifying an object shown in the still image in consideration of any one of the designated position, designated range, and designation method.
16. 14 Or 15. In the program described in
The content information of the moving image output to the moving image display device at the time specified by the viewing user, the specified time by the viewing user, and the elapsed time from the start of the moving image when specified by the viewing user Procedure to get specified information including either
By referring to a content information holding unit that holds content information of a moving image and information of an object related to the content, content that matches the specified information acquired by the procedure of acquiring the specified information is displayed on the moving image display device. To identify content that has been output to
Referring to the content information holding unit, acquire information on an object related to the content specified by the procedure for specifying the content, and further specify the acquired information to specify an object that appears in the still image A program for causing a computer to further execute the procedure.
17. 16. In the program described in
A procedure for acquiring timeline information of the content specified by the procedure for specifying the content with reference to a content information holding unit that holds timeline information of a plurality of scenes included in the video,
A procedure for identifying a scene corresponding to a time point designated by the viewing user based on the timeline information of the content acquired by the procedure of acquiring the timeline information;
A program for causing a computer to further execute a procedure of further generating preference information of the viewing user based on scene information specified by the procedure of specifying the scene.
18. In a computer equipped with a storage device,
A procedure for storing the preference information generated by the procedure for generating the preference information based on the still image obtained from the user designation for the moving image in the storage device;
A procedure for performing data mining on the stored preference information of the viewing user and classifying the viewing user into at least one field in which the viewing user is interested;
For each field, a recommended condition indicating a correspondence relationship between each of a plurality of different recommended actions and each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information is stored in the memory The procedure to hold in the device,
The recommendation condition corresponding to the field into which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the storage device is applied to each condition pattern of the recommendation condition By doing, the program for performing the procedure which produces | generates the recommended action information which shows at least 1 recommended action in the said some different recommended action.
19. 18. In the program described in
The recommended behavior information generated by the procedure for generating the recommended behavior from the preference information of the viewing user obtained based on the still image obtained from the user designation for the moving image is used as the moving image display device of the viewing user. A program for causing a computer to further execute the procedure of transmitting to the computer.
20. 19. In the program described in
In the storage device, user access notified from the video display device for the recommended action provided to the video display device is further accumulated as preference information of the viewing user,
A program for causing a computer to further execute a procedure for generating recommended behavior information based on the updated preference information of the viewing user.
21. 14 To 20. In any program,
A procedure for acquiring information about a video, assigning at least one tag to at least a part of the video, assigning a priority to the tag, and generating tag information of the video,
A procedure for acquiring tag information of a moving image corresponding to the still image obtained from user designation to the moving image according to the priority,
The program for making a computer perform further the procedure which produces | generates the said preference information of the said viewing user containing the said tag information acquired according to the said priority by the procedure which acquires the said tag information.
22. 21. In the program described in
A procedure for accepting registration of an object to be given a tag, a tag to be given to the object, and a priority of the tag;
In the procedure of assigning the tag information, the video associated with the object received in the procedure of accepting the registration is searched, and the tag included in the tag information generated by adding the tag to the found related video is generated. A program for causing a computer to further execute a charging procedure according to the priority.
23. 22. In the program described in
Analyzing user information including the preference information of a plurality of viewing users, and generating trend information;
Providing the trend information to the advertising user;
A program for causing a computer to further execute a procedure of receiving a tag and an object determined by the advertising user based on the trend information.
24. 14 Thru 23. In any program,
Causing the computer to further execute a procedure of receiving, from the moving image display device, image feature information extracted from a still image corresponding to a time point specified by a viewing user in the moving image output to the moving image display device. Program for.
25. 14 Thru 23. In any program,
A procedure for extracting image feature information from a still image corresponding to a time point specified by a viewing user in the moving image output to the moving image display device;
A program for causing a computer to further execute a procedure for acquiring the image feature information extracted in the procedure for extracting the image feature information.
26. To a computer that can be connected to the server device,
Steps to view the video,
A procedure for acquiring a still image corresponding to a point in time specified by the viewing user in the video output in the procedure for displaying the video,
A procedure for transmitting the still image to the server device;
A procedure for receiving recommended actions generated based on the still image from the server device and sequentially storing them.
A procedure for outputting an indicator indicating that the recommended action is provided from the server device outside the area where the video is output, and notifying the viewing user,
A program for receiving a notification by the notification procedure and executing a procedure for presenting recommended behavior information to the viewing user in response to an instruction from the viewing user to browse the accumulated recommended behavior.
27. 26. In the program described in
The recommended behavior information suitable for the viewing user, which is generated from the viewing user's preference information obtained from the still image obtained from the user designation for the moving image, is received from the server device and sequentially accumulated. procedure,
A procedure for outputting an indicator indicating that the recommended action information has been provided outside the region where the video is being output, and notifying the viewing user,
A program for causing a computer to further execute a procedure of presenting the recommended behavior information to the viewing user in response to an instruction by the viewing user to browse the accumulated recommended behavior information in response to the notification. .
28. 27. In the program described in
A program for causing a computer to further execute a procedure for notifying the server device of a user access to the recommended behavior provided from the server device.
29. 27. Or 28. In the program described in
A procedure for extracting image feature information from a still image corresponding to a time point designated by a viewing user in the output video;
A program for causing a computer to further execute a procedure of transmitting the image feature information extracted by the procedure of extracting the image feature information to a server device.
 この出願は、2013年3月15日に出願された日本出願特願2013-054010号を基礎とする優先権を主張し、その開示の全てをここに取り込む。 This application claims priority based on Japanese Patent Application No. 2013-054010 filed on Mar. 15, 2013, the entire disclosure of which is incorporated herein.

Claims (23)

  1.  動画表示装置と、サーバ装置と、を備える情報提供システムであって、
     前記サーバ装置は、
      前記動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する特徴情報取得手段と、
      前記特徴情報取得手段により取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定するオブジェクト特定手段と、
      前記オブジェクト特定手段により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する嗜好情報生成手段と、を備える情報提供システム。
    An information providing system comprising a video display device and a server device,
    The server device
    Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device;
    Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image;
    An information providing system comprising: preference information generating means for generating preference information of the viewing user including object information specified by the object specifying means.
  2.  請求項1に記載の情報提供システムにおいて、
     前記サーバ装置は、
      前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画の前記静止画内の前記視聴ユーザの指定位置、指定範囲、および指定方法のいずれかを含む指定情報を取得する指定情報取得手段をさらに備え、
     前記オブジェクト特定手段は、前記指定位置、指定範囲、および指定方法のいずれかをさらに考慮して、前記静止画に写るオブジェクトを特定する情報提供システム。
    In the information provision system of Claim 1,
    The server device
    Designation for obtaining designation information including any one of the designation position, the designation range, and the designation method of the viewing user in the still image of the moving image output to the moving image display device at the time designated by the viewing user An information acquisition means;
    The information providing system in which the object specifying unit specifies an object appearing in the still image in consideration of any one of the specified position, a specified range, and a specifying method.
  3.  請求項1または2に記載の情報提供システムにおいて、
     前記サーバ装置は、
      前記視聴ユーザにより指定された時点に前記動画表示装置に出力されている前記動画のコンテンツ情報、前記視聴ユーザによる指定時刻、および前記視聴ユーザにより指定された時の前記動画の開始からの経過時間のいずれかを含む指定情報を取得する指定情報取得手段と、
      動画のコンテンツ情報と、当該コンテンツに関連するオブジェクトの情報を保持するコンテンツ情報保持部を参照して、前記指定情報取得手段により取得される前記指定情報と一致するコンテンツを、前記動画表示装置に出力されているコンテンツであると特定するコンテンツ特定手段と、をさらに備え、
     前記オブジェクト特定手段は、前記コンテンツ情報保持部を参照して、前記コンテンツ特定手段により特定される前記コンテンツに関連するオブジェクトの情報を取得し、取得した情報をさらに考慮して、前記静止画に写るオブジェクトを特定する情報提供システム。
    In the information provision system according to claim 1 or 2,
    The server device
    The content information of the moving image output to the moving image display device at the time specified by the viewing user, the specified time by the viewing user, and the elapsed time from the start of the moving image when specified by the viewing user Specified information acquisition means for acquiring specified information including any of them,
    Referring to a content information holding unit that holds video content information and object information related to the content, the content that matches the designation information acquired by the designation information acquisition unit is output to the video display device Content identifying means for identifying that the content has been processed,
    The object specifying unit refers to the content information holding unit, acquires information on an object related to the content specified by the content specifying unit, and further captures the acquired information, and captures it in the still image. An information provision system that identifies objects.
  4.  請求項3に記載の情報提供システムにおいて、
     前記サーバ装置は、
     動画に含まれる複数のシーンのタイムライン情報を保持するコンテンツ情報保持部を参照して、前記コンテンツ特定手段により特定された前記コンテンツのタイムライン情報を取得するタイムライン情報取得手段と、
     前記タイムライン情報取得手段により取得される前記コンテンツのタイムライン情報に基づいて、前記視聴ユーザにより指定された時点に対応するシーンを特定するシーン特定手段と、をさらに備え、
     前記嗜好情報生成手段は、前記シーン特定手段により特定されるシーン情報に基づいて、前記視聴ユーザの嗜好情報をさらに生成する情報提供システム。
    In the information provision system according to claim 3,
    The server device
    A timeline information acquisition unit that acquires the timeline information of the content specified by the content specifying unit with reference to a content information holding unit that holds timeline information of a plurality of scenes included in the video;
    Scene specifying means for specifying a scene corresponding to the time point designated by the viewing user based on the timeline information of the content acquired by the timeline information acquiring means;
    The preference information generating means is an information providing system for further generating preference information of the viewing user based on the scene information specified by the scene specifying means.
  5.  請求項1乃至4いずれかに記載の情報提供システムにおいて、
     前記サーバ装置は、
     前記動画へのユーザ指定から得られる前記静止画を元に前記嗜好情報生成手段により生成される嗜好情報を蓄積するユーザ情報格納部と、
     蓄積された前記視聴ユーザの嗜好情報をデータマイニング処理して、前記視聴ユーザが興味を持っている少なくとも1つの分野に前記視聴ユーザを分類するユーザ分類手段と、
     前記分野毎に、複数の異なるおすすめ行動の各々と、前記視聴ユーザの嗜好情報が示す前記視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を保持するおすすめ条件保持手段と、
     前記視聴ユーザが分類される分野に対応する前記おすすめ条件を取得し、前記ユーザ情報格納部に蓄積される前記視聴ユーザの嗜好情報から得られる該視聴ユーザの行動パターンを前記おすすめ条件の各条件パターンに適用することにより、前記複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報を生成するおすすめ行動生成手段と、を備える情報提供システム。
    In the information provision system in any one of Claims 1 thru | or 4,
    The server device
    A user information storage unit that accumulates preference information generated by the preference information generation unit based on the still image obtained from the user designation to the moving image;
    User classifying means for classifying the viewing user into at least one field in which the viewing user is interested by data mining the stored preference information of the viewing user;
    For each of the fields, a plurality of different recommended actions and a recommended condition indicating a correspondence relationship between each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information is held. Recommended condition holding means;
    The recommended condition corresponding to the field in which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the user information storage unit is represented by each condition pattern of the recommended condition. An information providing system comprising: recommended action generating means for generating recommended action information indicating at least one recommended action among the plurality of different recommended actions.
  6.  請求項5に記載の情報提供システムにおいて、
     前記サーバ装置は、
      前記動画へのユーザ指定から得られる前記静止画を元に得られる前記視聴ユーザの嗜好情報から、前記おすすめ行動生成手段により生成される前記おすすめ行動情報を、前記視聴ユーザの前記動画表示装置に送信するおすすめ行動送信手段を備え、
     前記動画表示装置は、
      前記サーバ装置から前記視聴ユーザに適した前記おすすめ行動情報を受信し、逐次蓄積するおすすめ行動受信手段と、
      前記動画表示装置の動画を出力している領域外に、前記おすすめ行動情報が提供されたこと示すインジケータを出力して、前記視聴ユーザに通知するおすすめ行動通知手段と、
      前記通知を受けて、蓄積された前記おすすめ行動情報の閲覧の、前記視聴ユーザによる指示に呼応して、前記おすすめ行動情報を前記視聴ユーザに提示するおすすめ行動提示手段と、をさらに備える情報提供システム。
    In the information provision system of Claim 5,
    The server device
    The recommended behavior information generated by the recommended behavior generation means is transmitted to the video display device of the viewing user from the preference information of the viewing user obtained based on the still image obtained from the user designation for the video. With a recommended action transmission means,
    The video display device
    Receiving the recommended action information suitable for the viewing user from the server device, and sequentially storing recommended action receiving means;
    A recommended action notification means for outputting an indicator indicating that the recommended action information has been provided outside the area of the moving picture display device that outputs the video, and notifying the viewing user;
    In response to the notification, an information providing system further comprising recommended action presenting means for presenting the recommended action information to the viewing user in response to an instruction by the viewing user to browse the accumulated recommended action information. .
  7.  請求項6に記載に情報提供システムにおいて、
     前記動画表示装置は、
      前記サーバ装置から提供された前記おすすめ行動に対するユーザアクセスを前記サーバ装置に通知するユーザアクセス通知手段をさらに備え、
     前記サーバ装置において、
     前記ユーザ情報格納部に、前記動画表示装置から通知された前記ユーザアクセスを、当該視聴ユーザの嗜好情報としてさらに蓄積し、
     前記おすすめ行動生成手段が、更新された前記視聴ユーザの嗜好情報に基づいて、おすすめ行動情報を生成する情報提供システム。
    In the information provision system according to claim 6,
    The video display device
    User access notifying means for notifying the server device of user access to the recommended behavior provided from the server device;
    In the server device,
    In the user information storage unit, the user access notified from the video display device is further accumulated as preference information of the viewing user,
    An information providing system in which the recommended behavior generating means generates recommended behavior information based on the updated preference information of the viewing user.
  8.  請求項1乃至7いずれかに記載の情報提供システムにおいて、
     前記サーバ装置は、
      動画に関する情報を取得し、前記動画の少なくとも一部に少なくとも1つのタグを付与し、前記タグには優先度を付し、当該動画のタグ情報を生成するタグ情報付与手段と、
      前記動画へのユーザ指定から得られる前記静止画に対応する動画のタグ情報を前記優先度に応じて取得するタグ情報取得手段と、をさらに備え、
     前記嗜好情報生成手段は、
     前記タグ情報取得手段により前記優先度に応じて取得される前記タグ情報を含む前記視聴ユーザの前記嗜好情報を生成する情報提供システム。
    In the information provision system in any one of Claims 1 thru | or 7,
    The server device
    Tag information giving means for acquiring information about a video, giving at least one tag to at least a part of the video, giving a priority to the tag, and generating tag information of the video;
    Tag information acquisition means for acquiring tag information of a moving image corresponding to the still image obtained from user designation to the moving image according to the priority,
    The preference information generating means
    The information provision system which produces | generates the said preference information of the said viewing user containing the said tag information acquired according to the said priority by the said tag information acquisition means.
  9.  請求項8に記載の情報提供システムにおいて、
     前記サーバ装置は、
     タグを付与すべきオブジェクトと、前記オブジェクトに付与するタグと、前記タグの優先度の登録を受け付ける登録受付手段と、
     前記タグ情報付与手段が、前記登録受付手段が受け付けた前記オブジェクトに関連する動画を検索し、見つかった関連動画に前記タグを付与して生成した、前記タグ情報に含まれる前記タグの前記優先度に従い、課金する課金手段と、をさらに備える情報提供システム。
    The information providing system according to claim 8,
    The server device
    An object to be given a tag, a tag to be given to the object, a registration accepting means for accepting registration of the priority of the tag,
    The tag information adding unit searches the moving image related to the object received by the registration receiving unit, and generates the priority of the tag included in the tag information generated by adding the tag to the found related moving image. And an information providing system further comprising a charging means for charging.
  10.  請求項9に記載の情報提供システムにおいて、
     前記サーバ装置は、
     複数の前記視聴ユーザの前記嗜好情報を含むユーザ情報を解析し、トレンド情報を生成するトレンド情報生成手段と、
     前記トレンド情報を広告ユーザに提供する情報提供手段と、をさらに備え、
     前記登録受付手段は、前記トレンド情報に基づき前記広告ユーザが決定したタグとオブジェクトを受け付ける情報提供システム。
    In the information provision system of Claim 9,
    The server device
    Trend information generating means for analyzing user information including the preference information of a plurality of viewing users and generating trend information;
    An information providing means for providing the trend information to the advertising user,
    The registration receiving means is an information providing system for receiving a tag and an object determined by the advertising user based on the trend information.
  11.  請求項1乃至10いずれかに記載の情報提供システムにおいて、
     前記動画表示装置は、
     当該動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する特徴抽出部と、
     前記特徴抽出部により抽出される前記画像特徴情報を送信する送信部と、を備え、
     前記サーバ装置は、
     前記動画表示装置から前記画像特徴情報を受信する受信部を備える情報提供システム。
    In the information provision system in any one of Claims 1 thru | or 10,
    The video display device
    A feature extraction unit that extracts image feature information from a still image corresponding to a point in time specified by the viewing user in the video output to the video display device;
    A transmission unit that transmits the image feature information extracted by the feature extraction unit,
    The server device
    An information providing system comprising a receiving unit that receives the image feature information from the moving image display device.
  12.  請求項1乃至10いずれかに記載の情報提供システムにおいて、
     前記サーバ装置は、
      前記動画表示装置に出力されている動画の中の視聴ユーザにより指定された時点に対応する静止画から画像特徴情報を抽出する特徴抽出部を備え、
      前記特徴情報取得手段は、前記特徴抽出部が抽出した前記画像特徴情報を取得する情報提供システム。
    In the information provision system in any one of Claims 1 thru | or 10,
    The server device
    A feature extraction unit that extracts image feature information from a still image corresponding to a point in time specified by a viewing user in the video output to the video display device;
    The information providing system for acquiring the image feature information extracted by the feature extraction unit.
  13.  請求項11または12に記載の情報提供システムにおいて、
     前記特徴情報取得手段は、前記動画表示装置の前記特徴抽出部、および前記サーバ装置の前記特徴抽出部の中の少なくとも1つにより抽出された前記画像特徴情報を取得する情報提供システム。
    The information providing system according to claim 11 or 12,
    The information providing system for acquiring the image feature information extracted by at least one of the feature extraction unit of the moving image display device and the feature extraction unit of the server device.
  14.  動画表示装置に接続されるサーバ装置であって、
     前記動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する特徴情報取得手段と、
     前記特徴情報取得手段により取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定するオブジェクト特定手段と、
     前記オブジェクト特定手段により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する嗜好情報生成手段と、を備えるサーバ装置。
    A server device connected to the video display device,
    Feature information acquisition means for acquiring image feature information extracted from a still image corresponding to a time point designated by the viewing user in the video output to the video display device;
    Based on the image feature information acquired by the feature information acquisition means, an object specifying means for specifying an object that appears in the still image;
    A preference information generating unit configured to generate the preference information of the viewing user including the object information specified by the object specifying unit.
  15.  サーバ装置に接続される動画表示装置であって、
     動画を表示する動画表示手段と、
     前記動画表示手段に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する取得手段と、
     前記静止画を前記サーバ装置に送信する静止画送信手段と、
     前記サーバ装置から、前記静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積するとともに、動画を出力している領域外に、前記おすすめ行動が前記サーバ装置から提供されたことを示すインジケータを出力して、前記視聴ユーザに通知するおすすめ行動通知手段と、
     前記おすすめ行動通知手段による通知を受けて、蓄積された前記おすすめ行動の閲覧の、前記視聴ユーザによる指示に呼応して、おすすめ行動情報を前記視聴ユーザに提示する提示手段と、を備える動画表示装置。
    A video display device connected to the server device,
    A video display means for displaying a video;
    Obtaining means for obtaining a still image corresponding to a time point designated by a viewing user in the moving picture output to the moving picture display means;
    A still image transmitting means for transmitting the still image to the server device;
    The recommended action generated based on the still image is received from the server device, and the recommended action is sequentially accumulated, and an indicator indicating that the recommended action is provided from the server device outside the area where the moving image is output And a recommended action notification means for notifying the viewing user,
    In response to the notification by the recommended behavior notification means, a moving image display device comprising: presentation means for presenting recommended behavior information to the viewing user in response to an instruction from the viewing user to browse the accumulated recommended behavior .
  16.  請求項15に記載の動画表示装置において、
     前記静止画から画像特徴情報を抽出し、前記サーバ装置に送信する特徴情報送信手段をさらに備える動画表示装置。
    The moving image display apparatus according to claim 15,
    A moving image display device further comprising feature information transmission means for extracting image feature information from the still image and transmitting it to the server device.
  17.  請求項15または16に記載の動画表示装置において、
     前記提示手段により提示された前記おすすめ行動情報に対するユーザアクセスを前記サーバ装置に送信し、前記おすすめ行動を更新させる更新手段を備える動画表示装置。
    The moving image display device according to claim 15 or 16,
    A moving image display apparatus comprising: update means for transmitting user access to the recommended action information presented by the presenting means to the server apparatus and updating the recommended action.
  18.  請求項15乃至17いずれかに記載の動画表示装置において、
     前記視聴ユーザによる指定が行われた時に前記動画表示手段が出力している動画の前記静止画内の前記視聴ユーザの指定位置、指定範囲、指定方法、コンテンツ情報、前記視聴ユーザによる指定時刻、および前記視聴ユーザにより指定された時の前記動画の開始からの経過時間のいずれかを含む指定情報を前記サーバ装置に送信する動画情報送信手段をさらに備える動画表示装置。
    The moving image display device according to any one of claims 15 to 17,
    A designated position, a designated range, a designation method, content information, a designated time by the viewing user, and a designated time of the viewing user in the still image of the moving image output by the moving image display means when the viewing user designates; A moving image display device further comprising moving image information transmitting means for transmitting, to the server device, specified information including any of the elapsed time from the start of the moving image when specified by the viewing user.
  19.  請求項15乃至18いずれかに記載の動画表示装置において、
     前記視聴ユーザの行動履歴情報を前記サーバに送信し、ユーザ情報として提供するユーザ情報提供手段をさらに備える動画表示装置。
    The moving image display device according to any one of claims 15 to 18,
    A moving image display apparatus further comprising user information providing means for transmitting the viewing history information of the viewing user to the server and providing the information as user information.
  20.  サーバ装置が、
      動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得し、
      取得した前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定し、
      特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する情報提供方法。
    Server device
    Acquire extracted image feature information from the still image corresponding to the time point specified by the viewing user in the video output to the video display device,
    Based on the acquired image feature information, identify an object that appears in the still image,
    An information providing method for generating preference information of the viewing user including object information to be specified.
  21.  コンピュータに、
      動画表示装置に出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画から、抽出された画像特徴情報を取得する手順、
      取得される前記画像特徴情報に基づいて、前記静止画に写るオブジェクトを特定する手順、
      前記オブジェクトを特定する手順により特定されるオブジェクト情報を含む前記視聴ユーザの嗜好情報を生成する手順を実行させるためのプログラム。
    On the computer,
    A procedure for acquiring extracted image feature information from a still image corresponding to a time point specified by a viewing user in a moving image output to a moving image display device,
    A procedure for identifying an object shown in the still image based on the acquired image feature information;
    A program for executing a procedure for generating preference information of the viewing user including object information specified by a procedure for specifying the object.
  22.  記憶装置を備えるコンピュータに、
     前記動画へのユーザ指定から得られる前記静止画を元に前記嗜好情報を生成する手順により生成される嗜好情報を前記記憶装置に蓄積する手順、
     蓄積された前記視聴ユーザの嗜好情報をデータマイニング処理して、前記視聴ユーザが興味を持っている少なくとも1つの分野に前記視聴ユーザを分類する手順、
     前記分野毎に、複数の異なるおすすめ行動の各々と、前記視聴ユーザの嗜好情報が示す前記視聴ユーザの行動毎の条件の組み合わせをそれぞれ示す各条件パターンと、の対応関係を示すおすすめ条件を前記記憶装置に保持する手順、
     前記視聴ユーザが分類される分野に対応する前記おすすめ条件を取得し、前記記憶装置に蓄積される前記視聴ユーザの嗜好情報から得られる該視聴ユーザの行動パターンを前記おすすめ条件の各条件パターンに適用することにより、前記複数の異なるおすすめ行動の中の少なくとも1つのおすすめ行動を示すおすすめ行動情報を生成する手順を実行させるためのプログラム。
    In a computer equipped with a storage device,
    A procedure for storing the preference information generated by the procedure for generating the preference information based on the still image obtained from the user designation for the moving image in the storage device;
    A procedure for performing data mining on the stored preference information of the viewing user and classifying the viewing user into at least one field in which the viewing user is interested;
    For each field, a recommended condition indicating a correspondence relationship between each of a plurality of different recommended actions and each condition pattern indicating a combination of conditions for each action of the viewing user indicated by the viewing user's preference information is stored in the memory The procedure to hold in the device,
    The recommendation condition corresponding to the field into which the viewing user is classified is acquired, and the behavior pattern of the viewing user obtained from the viewing user's preference information stored in the storage device is applied to each condition pattern of the recommendation condition By doing, the program for performing the procedure which produces | generates the recommended action information which shows at least 1 recommended action in the said some different recommended action.
  23.  サーバ装置に接続可能なコンピュータに、
     動画を表示する手順、
     前記動画を表示する手順で出力されている動画の中の、視聴ユーザにより指定された時点に対応する静止画を取得する手順、
     前記静止画を前記サーバ装置に送信する手順、
     前記サーバ装置から、前記静止画に基づいて生成されたおすすめ行動を受信し、逐次蓄積する手順、
     動画を出力している領域外に、前記おすすめ行動が前記サーバ装置から提供されたことを示すインジケータを出力して、前記視聴ユーザに通知する手順、
     前記通知する手順による通知を受けて、蓄積された前記おすすめ行動の閲覧の、前記視聴ユーザによる指示に呼応して、おすすめ行動情報を前記視聴ユーザに提示する手順を実行させるためのプログラム。
    To a computer that can be connected to the server device,
    Steps to view the video,
    A procedure for acquiring a still image corresponding to a point in time specified by the viewing user in the video output in the procedure for displaying the video,
    A procedure for transmitting the still image to the server device;
    A procedure for receiving recommended actions generated based on the still image from the server device and sequentially storing them.
    A procedure for outputting an indicator indicating that the recommended action is provided from the server device outside the area where the video is output, and notifying the viewing user,
    A program for receiving a notification by the notification procedure and executing a procedure for presenting recommended behavior information to the viewing user in response to an instruction from the viewing user to browse the accumulated recommended behavior.
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