JP2010178176A - Information distribution server, portable terminal, information distribution system equipped with these, and information distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information distribution server, a portable terminal, and information distribution system provided with these, and an information distribution method, for improving advertising effectiveness by distributed information. <P>SOLUTION: The information distribution server 30 is provided with: an additional viewing information accumulation part 35 for receiving from a portable terminal 10 coordinate information about a position a user has touched and time of day information at that time to accumulate them as additional viewing information in a display 16 of the portable terminal 10; an object analysis part 32 for extracting an object included in a broadcast program and its position as object information; an additional taste analysis part 36 for using the additional viewing information and the object information to identify an object in a position the user has touched and analyzing the user's taste; a distributed information identification part 38 for determining a related program and related product information to be transmitted to the portable terminal 10 according to the user's taste; and a distributed information transmission part 39 for transmitting the related program and the related product information to the portable terminal 10. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information distribution server, a portable terminal, an information distribution system including the information distribution method, and an information distribution method for distributing information according to a preference of a user of a portable terminal.

  In recent years, the use of broadband networks has been remarkable, and a wide variety of video distribution services have been provided regardless of broadcasting / communication areas. Focusing on the field of broadcasting, in terrestrial broadcasting and BS (Broadcasting Satellite) broadcasting, broadcasters provide data broadcasting services written in BML (Broadcast Markup Language) language together with broadcasting content, and provide weather and news. At the beginning, a wide variety of information such as related programs and related products can be obtained.

  On the other hand, in the area of communications, we provide VOD (Video On Demand) video distribution services that utilize broadband communication infrastructure, making use of the ability to communicate upstream and downstream, products related to the video being distributed, etc. Such information is distributed and distributed to develop EC (Electric Commerce) business.

  Under such circumstances, a technique for distributing advertisements according to the user's hobbies and preferences is disclosed.

  Patent Document 1 discloses a method of performing classification analysis from content transmission history for a user terminal to generate user preference information and distributing advertisements according to the user's hobbies and preferences. Patent Document 2 also discloses a method for specifying video information to be recommended to the viewer from the viewing history of the viewer terminal.

JP 2004-94384 A JP 2005-110016 A

  However, in the above-mentioned patent documents 1 and 2, when analyzing the user's preference, it can be based only on information processed in advance as related to the viewing history information of the transmitted content. For this reason, the information distribution remains uniform.

  In view of such a situation, an object of the present invention is to provide an information distribution server, a portable terminal, an information distribution system and an information distribution method including these, which can enhance the advertising effect by distribution information.

  In order to solve the above-described problem, the information distribution server of the present invention receives video information and time information related to video viewed by a user from a mobile terminal, and stores the viewing information as a viewing information. From the mobile terminal, the preference analysis unit that analyzes the user's preference and the position information of the area selected by the user of the mobile terminal and the time information when the user selects the area in the display unit of the mobile terminal where the video is displayed are received from the mobile terminal An additional viewing information storage unit that accumulates as additional viewing information, time information at which the object and the object included in the video transmitted to the mobile terminal based on the viewing information were displayed, and position information of the object in the video Are extracted and acquired as object information, position information and time information included in the additional viewing information, and object, time information and position included in the object information. An additional preference analysis unit that identifies a selection target that is the target displayed in the area selected by the user using the information, and analyzes the user's preference from the selection target, a preference analysis unit, and an additional preference analysis A distribution information specifying unit for determining distribution information to be transmitted to the mobile terminal based on user preferences analyzed in the unit, and a distribution information transmitting unit for transmitting the distribution information specified by the distribution information specifying unit to the mobile terminal. It is characterized by.

  Alternatively, the mobile terminal of the present invention includes a video receiving unit that receives video and video information related to the video, a distribution information receiving unit that receives distribution information distributed in association with the video, and the video and distribution information on the screen. Position information for acquiring a region selected by the user of the mobile terminal as position information in a drawing processing unit for display, a display unit for displaying a processed image processed in the drawing processing unit, and a display unit for displaying video An acquisition unit; a time information acquisition unit that acquires time information; a viewing information transmission unit that transmits video information received by the video reception unit and time information related to the reception to the information distribution server as viewing information; and position information and position information And an additional viewing information transmitting unit that transmits the time information at the time of acquisition to the information distribution server as additional viewing information.

  Or the information delivery system of this invention is provided with the above-mentioned information delivery server and the above-mentioned portable terminal, It is characterized by the above-mentioned.

  Alternatively, the information distribution method of the present invention receives video information and time information relating to video viewed by the user from the mobile terminal and stores the viewing information as a viewing information, and analyzes the user's preferences based on the viewing information. Receiving the position information of the area selected by the user of the mobile terminal and the time information when the user selects the area from the mobile terminal in the display unit of the mobile terminal where the video is displayed, and additional viewing information The additional viewing information storage step to be stored as, the object included in the video transmitted to the mobile terminal based on the viewing information, the time information when the target was displayed, and the position information of the target in the video, Object analysis step to be acquired as object information, position information and time information included in additional viewing information, object included in object information, time information and An additional preference analysis step for identifying a selection target that is a target displayed in an area selected by the user using position information, and analyzing the user's preference from the selection target, a preference analysis step, and an additional preference A distribution information specifying step for determining distribution information to be transmitted to the mobile terminal from the user's preference analyzed in the analysis step, and a distribution information transmitting step for transmitting the distribution information specified in the distribution information specifying step to the mobile terminal. It is characterized by having. .

  According to such an information distribution server, a portable terminal, an information distribution system and an information distribution method including these, the user of the portable terminal has shown interest among the objects included in the video, such as a person or a product. It becomes possible to identify the object and analyze the user's preference. That is, coordinate information related to the selected area when the user selects a part of the video displayed on the display unit is acquired, and the target is specified from the video information related to the video transmitted to the mobile terminal and the coordinate information related to the selected area, The user's preference is analyzed from the identified object, and information that the user seems to be interested in is identified.

  According to this, it is possible to acquire not only information related to the program viewed by the conventional user but also an object such as a person or a product included in the video of the program, so the user's preference can be obtained from more information. It becomes possible to analyze. As a result, it is possible to perform preference analysis with high accuracy and to flexibly specify information that the user is likely to be interested in, so that it is possible to enhance the advertising effect of the distribution information.

  The additional viewing information includes viewing position coordinates indicating the viewing position when the position information is acquired, and the additional preference analysis unit preferably analyzes the user's preference using the viewing position coordinates. In this way, for example, it becomes possible to analyze the occupation of the user using the relationship between the viewing position coordinates when viewing the program and the time zone. Then, by considering the occupation of the user, it becomes possible to perform preference analysis with higher accuracy.

  It is preferable that the display unit has a touch panel that recognizes a position touched by the user, and the coordinate information acquisition unit acquires coordinate information from the touch panel. If it carries out like this, it will become possible to acquire easily the position which the user of the portable terminal selected on the display part.

  The mobile terminal further includes a viewing position positioning unit that acquires a viewing position coordinate indicating the viewing position of the user when the coordinate information is acquired, and the additional viewing information includes the viewing position coordinate. preferable. In this way, for example, it becomes possible to analyze the occupation of the user using the relationship between the viewing position coordinates when viewing the program and the time zone. Then, by considering the occupation of the user, it becomes possible to perform preference analysis with higher accuracy.

  According to the present invention, it is possible to flexibly specify information that the user is likely to be interested in, so that it is possible to enhance the advertising effect of the distribution information.

1 is a schematic configuration diagram of an information distribution system according to a preferred embodiment of the present invention. It is a block diagram which shows the structure of the information delivery system of FIG. 1 in detail. It is a figure which shows the hardware constitutions of the information server which comprises the information delivery system of FIG. It is a figure which shows the data structure which the viewing-and-listening information transmission part and additional viewing-and-listening information transmission part of FIG. 2 transmit. Explanatory drawing explaining the broadcast program and object displayed on the display of FIG. The flowchart which shows operation | movement of the portable terminal in the information delivery system of FIG. The flowchart which shows operation | movement of the information delivery server in the information delivery system of FIG. Explanatory drawing which shows the method of specifying the interested object in the delivery information specific | specification part of FIG. The matrix used when estimating an occupation in the additional preference analysis part of FIG. Explanatory drawing which shows the structure of the data regarding the related program and related goods transmitted to the delivery information specific | specification part of FIG. Explanatory drawing explaining the method of specifying a related program and related goods in the delivery information specific | specification part of FIG. Explanatory drawing which showed the data regarding the screen transition condition which the delivery information specific | specification part of FIG. 2 accumulate | stores. Explanatory drawing explaining the content of the data at the time of the distribution information specific | specification part of FIG. 2 acquiring a screen transition condition.

  An information distribution system 1 according to a preferred embodiment of the present invention will be described with reference to FIGS. In the description of the drawings, the same reference numerals are assigned to the same elements, and duplicate descriptions are omitted.

  FIG. 1 is a schematic diagram of an information distribution system 1 according to an embodiment of the present invention, and FIG. 2 is a functional block diagram showing the information distribution system 1 in more detail.

  The information distribution system 1 includes a mobile terminal 10 and an information distribution server 30. The plurality of portable terminals 10 and the information distribution server 30 are connected in a state where data communication is possible via a communication network NW configured by a mobile communication network, the Internet, an intranet, and the like.

  Here, FIG. 3 is a hardware configuration diagram of the information distribution server 30 constituting the information distribution system 1. As described above, the information distribution server 30 physically includes a CPU 41, a RAM 42 and a ROM 43 as main storage devices, an auxiliary storage device 45 such as a hard disk device and a memory card, and an input device as shown in FIG. The information processing apparatus includes an input device 46 such as a key and a microphone, an output device 47 such as a speaker and a display, and a communication module 44 that controls transmission and reception of data with the communication network NW. The functions realized by the information distribution server 30 include a communication module 44, an input device 46, and an output device under the control of the CPU 41 by causing a predetermined program to be read on hardware such as the CPU 41 and the RAM 42 shown in FIG. 47, and reading and writing data in the RAM 42 and the auxiliary storage device 45.

  Hereinafter, functions of the mobile terminal 10 and the information distribution server 30 constituting the information distribution system 1 will be described.

  The mobile terminal 10 includes a distribution information receiving unit 11, a distribution information processing unit 12, a video receiving unit 13, a video processing unit 14, a drawing processing unit 15, a display (display unit) 16, and a coordinate information acquisition unit 17. And a viewing position positioning unit 18, a time information acquisition unit 19, a viewing information transmission unit 20, and an additional viewing information transmission unit 21.

  The distribution information receiving unit 11 receives related program information and related product information (distribution information) that are related to the program broadcast (video) received by the video receiving unit 13 and that the user may be interested in. The contents of related program information and related product information transmitted from the information distribution server 30 and the specifying method thereof will be described in detail later.

  The distribution information processing unit 12 performs processing for displaying related program information and related product information received by the distribution information receiving unit 11 on the display 16.

  The video receiving unit 13 receives a program broadcast transmitted from the information distribution server 30 and program information (video information) related to the program broadcast. Note that the program information includes items such as a viewing program name, a viewing video name, a broadcast time, and a genre, for example.

  The video processing unit 14 performs processing for displaying the program broadcast received by the video receiving unit 13 on the display 16.

  The drawing processing unit 15 performs image processing for displaying the program broadcast, related program information, and related product information on the same screen on the display 16.

  The display 16 displays the processed image processed by the drawing processing unit 15. Moreover, the display 16 has a touch panel function, and when the user of the mobile terminal 10 touches the screen of the display 16, the touched area can be recognized.

  The coordinate information acquisition unit 17 acquires, as coordinate information (position information), an area touched by the user when the display 16 recognizes that the screen is touched.

  The viewing position positioning unit 18 acquires viewing position coordinates indicating the viewing position when the coordinate information acquisition unit 17 acquires the coordinate information. The viewing position coordinates are acquired in a data format such as “135 degrees east longitude and 40 degrees north latitude”, for example.

  The time information acquisition unit 19 acquires time information. The time information is acquired in a data format such as “2008.09.08.16:00”, for example.

  The viewing information transmitting unit 20 transmits the program information related to the program broadcast received by the video receiving unit 13 and the time information of viewing the program acquired by the time information acquiring unit 19 to the information distribution server 30 as viewing information. For example, as shown in FIG. 4, information such as “2008.09.16.212:00”, “variety”, and “◎◎◎” to the information distribution server 30 regarding the viewing date / time, genre, and viewing program / video name. Send.

  The additional viewing information transmission unit 21 receives the coordinate information acquired by the coordinate information acquisition unit 17, the viewing position coordinates acquired by the viewing position positioning unit 18, and the time when the user acquired by the time information acquisition unit 19 touches the display. The information is transmitted to the information distribution server 30 as additional viewing information. For example, as shown in FIG. 4, time information (shown here as viewing date and time), coordinate information, and viewing position coordinates are added, and “2008.09.16.210:00”, “X, X”, “ Information such as “135 degrees east longitude and 40 degrees north latitude” is transmitted to the information distribution server 30.

  The information distribution server 30 includes a video transmission unit 31, an object analysis unit 32, a viewing information storage unit 33, a preference analysis unit 34, an additional viewing information storage unit 35, an additional preference analysis unit 36, and a video information storage. A distribution unit 37, a distribution information specifying unit 38, and a distribution information transmitting unit 39.

  The video transmission unit 31 transmits, for example, video such as a program or a product to the mobile terminal 10.

  The target object analysis unit 32 extracts an object (target object) included in the video of the program broadcast transmitted to the mobile terminal 10. Specifically, as shown in FIG. 5, the object person name 1, person name 2, and poster included in the transmitted program broadcast video are extracted as objects. Next, the target object analysis unit 32 acquires the position of the object area in the video as coordinate information (position information). Then, the object analysis unit 32 acquires information related to the object as tag information based on the program information stored in the video information storage unit 37. As shown in FIG. 5, the object acquired by the target object analysis unit 32 has information on the target object name, target region, and tag. For example, an object whose target object name is “person name 1” has position information indicating the target region and information such as a keyword related to the target object as tag information.

  The viewing information accumulation unit 33 accumulates viewing information transmitted from the mobile terminal 10. Here, as described above, the viewing information includes video information (viewed program / moving image name, genre) and viewing date and time.

  The preference analysis unit 34 analyzes the preference of the user of the mobile terminal 10 based on the viewing information. Note that there are a variety of user preference analysis methods. For example, a program broadcast name or a program genre that is frequently acquired out of viewing information acquired during a certain period of time is analyzed as having high user interest. can do.

  The additional viewing information accumulation unit 35 accumulates additional viewing information transmitted from the mobile terminal 10. As described above, the additional viewing information includes coordinate information of an area touched by the user, viewing position coordinates and viewing date and time when the user touches.

  The additional preference analysis unit 36 uses the coordinate information and viewing date / time included in the additional viewing information and the object name, viewing date / time and coordinate information included in the object information to display the object displayed in the area selected by the user. Identify and analyze user preferences from the identified objects. That is, the object displayed at the position touched by the user on the display of the mobile terminal is specified using the viewing date and the coordinate information as keys. Then, the presence / absence of the user's interest is analyzed based on the tag information of the identified object. According to this, for example, it becomes possible to specify a person interested in the user in the program broadcast. And a user's interest can be analyzed based on the tag information added to the specified person.

  The video information storage unit 37 stores information related to the video transmitted to the mobile terminal 10.

  The distribution information specifying unit 38 specifies information on related programs and related products to be transmitted to the mobile terminal 10 from the contents analyzed by the preference analysis unit 34 and the additional preference analysis unit 36. That is, the distribution information specifying unit 38 specifies information that is likely to be of interest to the user of the mobile terminal 10 and determines it as related program information and related product information.

  The distribution information transmitting unit 39 transmits the related program information and the related product information determined by the distribution information specifying unit 38 to the mobile terminal 10.

  Hereinafter, the operation of the information distribution system 1 will be described with reference to FIGS. 6 and 7.

  First, the operation at the time of transmitting viewing information and additional viewing information on the mobile terminal 10 side will be described.

  When the user activates an application for viewing a moving image on the mobile terminal 10 (step S11), the video receiving unit 13 in the mobile terminal 10 is a broadcast program or a moving image file transmitted from the video transmitting unit 31 in the information distribution server 30. A video is received (step S12). Then, the video processing unit 14 performs processing such as decoding, and displays the result on the display 16 via the drawing processing unit 15. At this time, the drawing processing unit 15 acquires program information such as a viewing program name and a moving image name of the broadcast program currently being drawn from the video receiving unit 13 (step S13). Moreover, the time information acquisition part 19 acquires viewing date and time (step S14). Then, the viewing information transmitting unit 20 uses the program information acquired by the drawing processing unit 15 and the viewing date and time acquired by the time information acquiring unit 19 as viewing information of the user who uses the mobile terminal, as the information distribution server 30. (Step S15).

  Further, in the mobile terminal 10, the viewing position when viewing the program broadcast can be acquired by the viewing position positioning unit 18 (step S16). When the user is interested in a part of the screen drawn on the display 16 and touches a part of the screen drawn on the display 16, the display 16 having a touch panel function recognizes the position (step S17). ). And the coordinate information acquisition part 17 will acquire the coordinate information of the area | region which the user touched, if the display 16 which has a touch-panel function recognizes the position (step S18). More specifically, as shown in FIG. 5, when the user touches, for example, the vicinity of a character in the program broadcast displayed on the display 16, the display 16 having a touch panel function is touched by the user on the screen. Can be recognized. At this time, the coordinate information acquisition unit 17 can acquire the position touched by the user as coordinate information. At the same time, the time information acquisition unit 19 also acquires time information when the user touches (if it is a moving image, it may be a viewing time portion when touched) (step S18). The additional viewing information transmission unit 21 adds the viewing position acquired by the viewing position positioning unit 18, the coordinate information acquired by the coordinate information acquisition unit 17, and the time information when the coordinate information is acquired. It transmits to the information distribution server 30 as viewing information (step S19).

  Next, the operation at the time of transmission of viewing information and additional viewing information, and related program and related product information transmission on the information distribution server 30 side will be described.

  When receiving the viewing information from the mobile terminal 10, the information distribution server 30 stores the viewing information in the viewing information storage unit 33 (step S21). Next, the preference analysis unit 34 analyzes the preference of the user based on the tendency of past viewing information as shown in FIG. 4 accumulated in the viewing information accumulation unit 33 (step S22). Then, the user's preference analyzed by the preference analysis unit 34 is sent to the distribution information specifying unit 38. The preference analysis method here and the method for specifying the related program information and related product information (distribution information) after step S22 will be described in detail later.

  Furthermore, in the information distribution system 1, the target object analysis unit 32 analyzes the feature object (target object) of the program broadcast (step S02). Specifically, for example, objects such as people, objects, backgrounds, and information telops are extracted from the video as shown in FIG. And the target object analysis part 32 acquires the area | region of the object in an image | video as coordinate information. Further, information to be given as a tag to the acquired object is acquired from the program information stored in the video information storage unit 37. For example, as shown in FIG. 5, information such as “person name” and “profession” is acquired for the acquired object. Then, coordinate information and tag information (information acquired from the video information storage unit 37) are assigned to the acquired object (step S03).

  Based on the additional preference information stored in the additional viewing information storage unit 35 and the tag information provided by the target object analysis unit 32, the additional preference analysis unit 36 showed interest during video viewing. A location is specified (step S32). Specifically, the coordinates included in the additional viewing information storage unit 35 and the coordinate information and time information related to the area in which the user has shown interest, and the targets included in the program information and object information stored in the video information storage unit 37 Match the coordinates of the region. As a result, it is possible to derive an object that the user touched while viewing the program broadcast, that is, an object that the user showed interest in. In this way, for example, to acquire information such as “Is interested in actors appearing in program broadcasts”, “Is interested in performers' belongings and clothes”, or “Is interested in introduced shops”? Therefore, the additional preference analysis unit 36 can perform more accurate analysis.

  Next, how the user's preference is analyzed from the object derived by the additional preference analysis unit 36 will be described.

  First, when an object is derived in step S32 (step S33), the additional preference analysis unit 36 confirms whether or not the object has been selected N times or more in the same program broadcast as shown in FIG. (Step S34). If the object derived | led-out in step S33 is selected N times or more at this time, the additional preference analysis part 36 will judge the said selection object as a "interested object" of the user of a portable terminal. On the other hand, if the object derived in step S33 has not been selected N times or more, the selected object is not determined as the “interested object” of the user of the mobile terminal, and the process returns to step S33 to derive the next object. Wait for.

  Next, the additional preference analysis unit 36 derives tag information attached to the object of interest (step S36), and transmits the tag information to the distribution information specifying unit 38. Specifically, as shown in FIG. 8, tag information and information such as XXX, XXX,... Attached to the object of interest are transmitted to the distribution information specifying unit 38.

  Further, as shown in the upper part, the additional viewing information storage unit 35 also stores position information when viewing the program broadcast as additional viewing information. Thereby, for example, it is possible to estimate the viewing style of the user of the mobile terminal 10 such as “Do you watch at home” or “Do you watch at home”. As a result, it is possible to present related product information with a higher response rate, such as “if you are out, there are many time-shutdown usage forms, so more information about the product is presented”.

  Further, the information distribution system 1 can estimate the occupation of the user of the mobile terminal 10. Specifically, as shown in FIG. 9, by creating a matrix for estimating the estimated occupation from the relationship between the time zone for viewing the program broadcast and the viewing position, the user of the mobile terminal 10 Can be estimated. Specifically, based on the information accumulated in the additional viewing information accumulation unit 35, it is determined whether or not the feature of the user position information corresponding to the time zone shown in FIG. 9 is satisfied M times or more (step S37). For example, if there is a history of watching a program broadcast M or more times at “fixed location in business district” in “12:00 to 13:00”, the user's occupation is estimated to be “company employee”. (Step S38). On the other hand, if the features of the user position information corresponding to the time zone shown in FIG.

  Thus, the information regarding the object of interest and the estimated occupation derived by the additional preference analysis unit 36 are sent to the distribution information specifying unit 38 (step S39). For example, as shown in FIG. 10, the data sent by the distribution information specifying unit 38 includes a viewing program name, a viewing time zone, an interest object, an interest object tab, and an estimated occupation. “XX”, “2009.01.06 12: 03: 200-12: 25: 43”, “Person 2”, “XXX, XXX,...”, “Company employee” It is.

  The distribution information specifying unit 38 is distribution information to be transmitted to the mobile terminal 10 from the contents analyzed by the preference analysis unit 34 and the additional preference analysis unit 36, that is, program information that is likely to be of interest to the user of the mobile terminal 10. And product information as distribution information.

  Hereinafter, an example of the distribution information specifying method in the distribution information specifying unit 38 will be described.

  As shown in FIG. 4, genre-based (“drama”, “variety”, “documentary”, etc.) classification tags are assigned to the program information stored in the video information storage unit 37 as shown in FIG. Has been. Thereby, it is possible to analyze the tendency of the viewing information of the user using these tag information, and to extract various conditions. For example, it is possible to select a program broadcast name having a classification tag corresponding to a genre base with a high user viewing frequency as related program information.

  Here, the preference analysis unit 34 selects, for example, a “variety program” from the information stored in the viewing information storage unit 33 and the broadcast schedule program table stored in advance based on the high viewing frequency. A case where the preference is analyzed will be described. At this time, for example, the distribution information specifying unit 38 refers to a scheduled program schedule on September 17, 2008 as shown in FIG. 11, and shows a variety program of 19: 00 to 20:00 of CH3, 19: CH4: Both variety programs from 00:00 to 20:00 and 22:00 to 24:00 are extracted as related programs that are likely to be of interest to the user. Further, as shown in FIG. 11, the distribution information specifying unit 38 uses “variety program” as a keyword, and related products that the user is likely to be interested in the products B and C having “variety program” in the tag information. It becomes possible to extract as.

  The distribution information specifying unit 38 can also extract related programs and related products from the tag information given to the object of interest derived by the additional preference analysis unit 36. Specifically, for example, if “variety program” is included in the tag information of the extracted object of interest, there is a possibility that the user may be interested in a program or product having “variety program” in the tag information. It becomes possible to extract high related programs and related products. Thereby, since a user's preference can be analyzed on the basis of the interest with respect to the object contained in a program broadcast, it becomes possible to extract the related program and related goods which matched user's preference more.

  The related program and product information specified as described above are transmitted to the mobile terminal 10 as thumbnail images, for example, by the distribution information transmitting unit 39 (step S24).

  The distribution information specifying unit 38 obtains the related program information and related product information that can be expected to have the highest response rate depending on the time based on the response tendency (the number of clicks, the number of page transitions, etc.) to the related program information and related product information. It is also possible to specify.

  Specifically, as shown in FIG. 12, the name of the user who took action when transmitting the related program information and the related product information, the name of the viewing program at that time, the selected related program information and the related product information, Accumulate page transition status. Here, the case where the related product information which performs a page transition as shown in FIG. 13 is transmitted about the data regarding a page transition condition is demonstrated. In other words, the page transition status refers to “Related Product Information Display Screen” → “Related Product Detail Display Screen” → “Related Product Purchase Screen” → “Related Product Purchase Completion Display Screen” when the user selects related product information. When the related information that causes the screen transition is transmitted, the user closes the related product information window on the related product detail display screen (described as “out” in the related product in FIG. 13), This means information such as “Closed related product information window on product purchase screen (indicated as“ out ”in product purchase in FIG. 13)”.

  Then, the information acquired in this way is statistically processed, for example, by analyzing the purchase history and page transition history of related products, “send information on catering as related product information during an evening cooking program” Then, it becomes possible to determine that the click rate and the product purchase rate are increased. And the delivery information specific | specification part 38 can also perform the process which transmits such information to all the viewers as related information of the cooking program broadcast on the same time slot | zone.

  Next, returning to FIG. 6, the operation at the time of receiving related program information and related product information on the mobile terminal 10 side will be described.

  When the distribution information transmitting unit 39 transmits the distribution information toward the specific mobile terminal 10, the distribution information receiving unit 11 receives related program information and product information (step S41). Then, the related program information and product information are transferred to the drawing processing unit 15 via the distribution information processing unit 12. The related program information and product information transferred to the drawing processing unit 15 are subjected to image processing so as to be displayed on one screen of the program broadcast and display 16 received by the video receiving unit 13 (step S42). Then, the image processed by the drawing processing unit 15 is displayed on the display 16 (step S43).

  In this way, the user can see the related program information and the related product information displayed simultaneously with the program broadcast, and can refer to the information by touching the object.

  As described above, according to the information distribution server 30, the mobile terminal 10, the information distribution system 1, and the information distribution method described above, the user of the mobile terminal 10 is interested in objects such as people and products included in the program broadcast. It is possible to identify the object and analyze the user's preference. That is, the coordinate information related to the selected area when the user selects a part of the video of the program broadcast displayed on the display 16 is acquired, and the object is obtained from the program information related to the program broadcast transmitted to the mobile terminal 10 and the coordinate information related to the selected area. The user's preference is analyzed from the specified object, and related program information and related product information that the user is likely to be interested in are specified. According to this, since it is possible to acquire objects such as persons and products appearing in program broadcasts in which the user has shown interest, it is possible to analyze user preferences from more information. As a result, it is possible to perform a preference analysis with high accuracy and to flexibly select and distribute related programs and related merchandise information that the user is likely to be more interested in, thereby improving the advertising effect.

  The viewing information includes viewing position coordinates indicating the viewing position when the coordinate information is acquired. Thereby, it is possible to analyze the occupation of the user by using the relationship between the viewing position coordinates when viewing the program and the time zone.

  In the mobile terminal 10, the viewing information transmitting unit 20 transmits the program information received by the video receiving unit 13 and the time information when the program is viewed to the information distribution server 30 as viewing information. Accordingly, it is possible to perform preference analysis with higher accuracy using program information viewed by the user.

  The display 16 has a touch panel function for recognizing the position touched by the user, and the coordinate information acquisition unit 17 acquires coordinate information from the touch panel. Thereby, the position selected by the user of the mobile terminal 10 on the display 16 can be easily obtained.

  In addition, the mobile terminal 10 includes a viewing position positioning unit 18 that acquires a viewing position coordinate indicating a viewing position when the coordinate information is acquired, and the viewing position coordinate is included in the additional viewing information. Thereby, it is possible to analyze the occupation of the user by using the relationship between the viewing position coordinates when viewing the program and the time zone.

  In addition, this invention is not limited to embodiment mentioned above.

  For example, the information distribution server 30 does not include the video transmission unit 31 that distributes video to the mobile terminal 10 and may be transmitted from another server. Even in this case, by accumulating program information transmitted from another server in the video information accumulating unit 37, it is possible to obtain the same effect as the information distribution system 1 of the above embodiment.

  Further, for example, event information that the user may be interested in may be distributed as the distribution information.

  Further, for example, by replacing the portable terminal 10 with a home recorder, it is possible to find the same effect as a mobile viewing mode.

  Further, it has been described that the viewing information and additional viewing information stored in the information distribution server 30 are stored as data as shown in FIG. 4, but the viewing information and additional viewing information are stored as separate data. Also good. In this case, for example, “viewing date / time”, “genre”, and “viewing program / video name” are accumulated as viewing information, and additional viewing information is “time information when the user touches the display 16”, “coordinates” It only needs to have information such as “information” and “viewing position information”.

  Further, for example, the operations of the information distribution server and the mobile terminal shown in FIGS. 6 and 7 can be realized as a program executed by a computer.

  DESCRIPTION OF SYMBOLS 1 ... Information delivery system, 10 ... Portable terminal, 11 ... Delivery information receiving part, 12 ... Delivery information processing part, 13 ... Video receiving part, 14 ... Video processing part, 15 ... Drawing process part, 16 ... Display (display part) , 17 ... coordinate information acquisition unit, 18 ... viewing position positioning unit, 19 ... time information acquisition unit, 20 ... viewing information transmission unit, 21 ... additional viewing information transmission unit, 30 ... information distribution server, 31 ... video transmission unit, 32 ... object analysis unit, 33 ... viewing information storage unit, 34 ... preference analysis unit, 35 ... additional viewing information storage unit, 36 ... additional preference analysis unit, 37 ... video information storage unit, 38 ... distribution information specifying unit, 39 ... Distribution information transmitter 44 ... communication module 45 ... auxiliary storage device 46 ... input device 47 ... output device NW ... communication network

Claims (7)

A viewing information storage unit that receives video information and time information related to the video viewed by the user from the mobile terminal, and stores the received information as viewing information;
A preference analysis unit that analyzes the user's preference based on the viewing information;
The additional viewing information is received from the mobile terminal by receiving position information of an area selected by the user of the mobile terminal and time information when the user selects the area in the display unit of the mobile terminal on which the video is displayed. An additional viewing information storage unit that stores as
The object included in the video transmitted to the mobile terminal based on the viewing information, the time information when the object was displayed, and the position information of the object in the video are extracted as object information. An object analysis unit to be acquired;
The position information and the time information included in the additional viewing information and the object, the time information and the position information included in the object information are displayed in the area selected by the user. An additional preference analysis unit that identifies a selection target that is a target and analyzes the user's preference from the selection target;
A distribution information specifying unit that determines the distribution information to be transmitted to the mobile terminal from the user's preference analyzed in the preference analysis unit and the additional preference analysis unit;
A distribution information transmitting unit that transmits the distribution information specified in the distribution information specifying unit to the mobile terminal;
An information distribution server comprising: The additional viewing information includes viewing position coordinates indicating a viewing position when the position information is acquired,
The additional preference analysis unit analyzes the user's preference using the viewing position coordinates.
The information distribution server according to claim 1, wherein: A video receiver for receiving video and video information about the video;
A distribution information receiving unit for receiving distribution information distributed in association with the video;
A drawing processing unit for displaying the video and the distribution information on a screen;
A display unit for displaying a processed image processed in the drawing processing unit;
In the display unit on which the video is displayed, a position information acquisition unit that acquires, as position information, an area selected by a user of the mobile terminal;
A time information acquisition unit for acquiring time information;
A viewing information transmitting unit that transmits the video information received by the video receiving unit and the time information related to the reception to the information distribution server as viewing information;
An additional viewing information transmission unit that transmits the position information and the time information when the position information is acquired to the information distribution server as additional viewing information;
A portable terminal comprising: The display unit has a touch panel for recognizing a position touched by the user,
The position information acquisition unit acquires the position information from the touch panel.
The mobile terminal according to claim 3, wherein: A viewing position positioning unit that acquires viewing position coordinates indicating the viewing position of the user when the position information is acquired;
The additional viewing information includes the viewing position coordinates.
The portable terminal according to claim 3 or 4, wherein The information distribution server according to claim 1 or 2,
A mobile terminal according to any one of claims 3 to 5,
An information distribution system comprising: A viewing information storage step of receiving video information and time information relating to the video viewed by the user from the mobile terminal and storing the received information as viewing information;
A preference analysis step of analyzing the preference of the user based on the viewing information;
The additional viewing information is received from the mobile terminal by receiving position information of an area selected by the user of the mobile terminal and time information when the user selects the area in the display unit of the mobile terminal on which the video is displayed. Additional viewing information storage step to be stored as,
The object included in the video transmitted to the mobile terminal based on the viewing information, the time information when the object was displayed, and the position information of the object in the video are extracted as object information. An object analysis step to be acquired;
The position information and the time information included in the additional viewing information and the object, the time information and the position information included in the object information are displayed in the area selected by the user. An additional preference analysis step of identifying a selection target that is a target and analyzing the user's preference from the selection target;
A distribution information specifying step for determining the distribution information to be transmitted to the mobile terminal from the user's preference analyzed in the preference analysis step and the additional preference analysis step;
A distribution information transmitting step of transmitting the distribution information specified in the distribution information specifying step to the mobile terminal;
An information distribution method comprising:

Images