JP2001285837A - Receiver, transmitter, operation device, information managing device, received data processing method, operating method and information managing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a transmitting and receiving system capable of indicating a partial picture being a part of picture constituting a pertinent picture among pictures provided from a transmitter and for collecting and utilizing the indicated information. SOLUTION: The system is provided with the transmitter for transmitting a partial picture identifier for identifying a picture and a partial picture constituting the picture, an operation device for indicating the partial picture, a receiver which stores the partial picture identifier in accordance with the indication of the operating device and transmitting indicated information consisting of the partial picture identifier to an information managing device, and the information managing device for storing and managing the transmitted indicated information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a transmitting device for transmitting a program, a receiving device for receiving and displaying a program, an operating device for operating the receiving device, and an information management device for managing information.

[0002]

2. Description of the Related Art In recent years, multimedia information such as audio information and visual information has been digitized and provided to users with the development of communication technology and data processing technology. It is now possible to have a broadcasting system in which data is sent using equipment, received by a user, ie, a receiver on the information receiver side, and sometimes stored and viewed.

[0003] With respect to such various information providing methods,
In TV broadcasting, a system that has already been implemented is composed of video information and audio information, etc., and includes service content data of various programs transmitted by the broadcasting means and additional information related to the information. Create various information such as information, from the center, that is, from the transmitting device of the information provider,
The various information is broadcasted, and the broadcasted various information is received and displayed by the receiver of the information recipient. Further, in some cases, various kinds of broadcast information are accumulated, and after a predetermined time has elapsed, the information is reproduced and displayed. If there is a guide that is of interest from the displayed information, the user writes down the contents of the guide and data such as a telephone number in a notebook or the like and stores it. Then, at a later date, an inquiry is made or an order is made according to the memo. If the guidance data is a printed matter such as a magazine, the magazine buyer who is the information recipient,
As in the case described above, the contents and data such as the telephone number are written in a notebook or the like and stored. Then, at a later date, make inquiries according to the above memo,
Or place an order.

[0004]

However, according to the above-described conventional information providing system using broadcast or communication equipment or a printed material such as a magazine, and a method of dealing with the information by a viewer or the like according to the conventional method. For example, it is troublesome to write down necessary items in a notebook or the like, so that it is often necessary to leave a memo, and sometimes the user forgets where the memo was written. In addition, even if the coupon is put in a wallet, a bag, or the like, a situation may occur that the coupon is lost without notice. Furthermore, it is heavy and inconvenient to carry various guides (eg, guidebooks).

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and a user can use a display image, which is various information displayed by a receiving device, to convert a partial image constituting a specific image suited to the user's taste or taste. To be able to indicate, and
An object of the present invention is to store and manage the designated information and provide various services to the user.

[0006]

In order to solve this problem, a receiving apparatus according to the present invention transmits image information having an image and a partial image identifier for identifying a partial image which is a part of the image. A receiving unit for receiving, a display unit for displaying the image, a command receiving unit for receiving an instruction command that is a command for specifying a partial image that is a part of the image displayed on the display unit, and storing a partial image identifier An identifier storage unit that is a storage area to be stored, and an identifier storage control unit that stores a partial image identifier corresponding to the instruction command in the identifier storage unit, which is a partial image identifier received by the receiving unit.
A button information transmitting unit that transmits button information, which is information constituting buttons of the remote control, to a remote control; and a directed information transmitting unit that transmits directed information having a partial image identifier stored in the identifier storage unit. It is provided.

The operating device according to the present invention includes a button information receiving unit for receiving button information, a display unit for displaying information, and displaying the operation button by interpreting the button information received by the button information receiving unit. A button display control unit for displaying on the unit, and a transmitting unit for transmitting a signal for operating the device.

[0008] A transmitting apparatus according to the present invention transmits image information having an image and a partial image identifier for identifying a partial image which is a part of the image.

The information management apparatus according to the present invention includes a designated information receiving unit that receives the designated information, and a designated information storage unit that stores the designated information received by the designated information receiving unit. It is a thing.

[0010]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A transmission / reception system according to the present invention enables a user who is an information receiver to designate a partial image constituting an image from an image displayed on a display screen of a receiving device, and Various services are provided to the user using the instructed partial images.

(Embodiment 1) Hereinafter, a transmission / reception system according to Embodiment 1 of the present invention will be described with reference to FIGS. FIG. 1 is an explanatory diagram for describing an outline of a transmission / reception system according to Embodiment 1 of the present invention,
The transmitting and receiving system according to the first embodiment of the present invention includes a transmitting device 11, a receiving device 12, and an operation device 13.

The transmitting device 11 is generally a broadcasting station, and is displayed on the receiving device 12 by an image, a partial image identifier for identifying a partial image which is a part of the image, and the receiving device 12. Image information including a coordinate range for specifying a partial image identified by the partial image identifier from the image is transmitted. In the first embodiment described below, information in which the partial image identifier is paired with the coordinate range is referred to as coordinate information. Further, the image includes, for example, a moving image constituting a program, a still image in a moving image, and the like. The partial image identified by the partial image identifier is, for example, an object that is a part of the image.

The transmission of image information from the transmitting device 11 to the receiving device 12 is performed, for example, using BS broadcasting, CS broadcasting using a network such as a broadcasting satellite, digital broadcasting using a terrestrial digital signal, or using the Internet. This is performed by moving image distribution or the like.

The receiving device 12 is a television receiver, receives image information transmitted from the transmitting device 11, displays an image, and operates the operating device 1 by a user operation.
3 based on an operation signal (to be described later) transmitted from
A partial image identifier for identifying a partial image which is a part of the image is specified and stored.

The operating device 13 transmits an operating signal to the receiving device 12 by a user operation. The operation signal refers to a signal transmitted from the operation device 13, and includes an instruction command which is a signal for indicating a partial image which is a part of the image from the image displayed by the reception device 12.
In the first embodiment, the operation device 13 is, for example, an air mouse, and specifies coordinates on a display screen that displays the received image in order to specify a partial image from the image displayed by the reception device 12. Things.

Next, the receiving apparatus 12 constituting the transmitting and receiving system according to the first embodiment of the present invention will be described in detail with reference to FIGS. FIG. 2 shows Embodiment 1 of the present invention.
1 is a block diagram showing a configuration of a receiving device 12 of a transmission / reception system according to the present invention. 2, the receiving device 12 includes a receiving unit 101, a display unit 102, a command receiving unit 103, an identifier storage control unit 104, and an identifier storage unit 105.

The receiving section 101 receives the image transmitted from the transmitting apparatus 11 and image information including coordinate information in which a partial image identifier and a coordinate range are paired. Display unit 102
Displays the image received by the receiving unit 101. The command receiving unit 103 receives an operation signal transmitted from the operation device 13. Note that the operation signal includes an instruction command which is an instruction for specifying a partial image which is a part of the image displayed by the display unit 102.

The identifier storage control unit 104 includes the receiving unit 101
Identifies the received partial image identifier corresponding to the instruction command, and stores the partial image identifier in the identifier storage unit 105. Note that the first embodiment
Storage control unit 104 by the receiving device 12 in
Is stored in the identifier storage unit 105 together with the partial image identifier, the partial image identified by the partial image identifier, the channel number of the channel providing the partial image, and the instruction command reception time.

The identifier storage unit 105 is a storage area for storing the partial image identifier, the partial image, the channel number, and the instruction command reception time under the control of the identifier storage control unit 104.

Next, the operation will be described. Receiver 10
The display unit 1 receives an image transmitted from the transmission device 11 and image information including coordinate information, and displays the received image on the display unit 1.
02, the coordinate information is output to the identifier storage control unit 104. The image output from the receiving unit 101 is displayed on the display unit 102
Is displayed.

Next, a process of storing a partial image identifier, which is started by the receiving device 12 receiving an operation signal transmitted from the operating device 13, will be described with reference to FIG.
FIG. 3 is a flowchart showing the operation of the receiving apparatus 12 according to the first embodiment of the present invention.

(Step S101) Instruction receiving unit 103
Means that the operation signal transmitted from the operation device 13 is
It is determined whether or not the instruction command is information indicating coordinates on the display screen of No. 2. If the operation signal received by the instruction receiving unit 103 is an instruction instruction, the process proceeds to step S102. If the operation signal received by the instruction receiving unit 103 is not an instruction instruction, the storage processing of the partial image identifier ends.

(Step S102) The identifier storage control unit 104 analyzes the information indicating the coordinates, which is the instruction command received by the instruction receiving unit 103, and determines whether there is a partial image identifier indicating a partial image corresponding to the coordinates. Judge. For example, when the coordinate information as shown in FIG. 4 is transmitted as the coordinate information from the transmission device 11 and the coordinates designated by the operation device 13 are (1, 1), the identifier storage control unit 104 Coordinate (1,1) is the partial image identifier
Since it falls within the coordinate range corresponding to 25863, it is determined that the partial image identifier corresponding to the instruction information exists. In this way, when it is determined that the partial image identifier corresponding to the coordinate pointed by the instruction command exists, the process proceeds to step S104. On the other hand, if the coordinates specified by the operation device 13 are (4, 5), the identifier storage control unit 1
In No. 04, since the coordinate range to which the designated coordinates (4, 5) belong does not exist, it is determined that the partial image identifier corresponding to the designation information does not exist. In this way, when it is determined that there is no partial image identifier corresponding to the coordinate pointed by the instruction command, the procedure goes to step S103.

(Step S103) If there is no partial image identifier corresponding to the coordinates specified by the instruction command, the identifier storage control unit 104 displays an error message indicating that the specified coordinates are not appropriate, The storage processing of the image identifier ends.

(Step S104) If there is a partial image identifier corresponding to the coordinates specified by the instruction command, the identifier storage control unit 104 determines the partial image identified by the partial image identifier together with the partial image identifier. And the channel number of the channel providing the partial image and the instruction command reception time are stored as a set in the identifier storage unit 105, and the storing process of the partial image identifier is ended.

Next, a specific example of the transmission / reception system according to Embodiment 1 of the present invention will be described. Receiving device 12 that has received image information transmitted from transmitting device 11 and image information composed of coordinate information in which a partial image identifier and a coordinate range are paired.
Displays the received image on the display unit 102.

FIG. 5 shows a state where an image is displayed on the display screen of the receiving device 12. In the figure, a and b are partial images (circle a and rectangle b) constituting an image transmitted from the transmission device 11, and c indicates a point designated by the operation device 13 which is an air mouse. It is a cursor. The operation device 13 includes an “instruction” button. When the “instruction” button is pressed, a signal indicating a point pointed by the cursor c is transmitted to the receiving device 12 as an instruction command.

For example, when the center point of the display screen of the receiving device 12 is (0, 0), the horizontal direction is x, and the vertical direction is y, the "instruction" of the operating device 13 is performed at the position of the cursor c shown in the figure. If the button is pressed, a signal indicating the point pointed by the cursor c is transmitted from the operating device 13 to the receiving device 12 as an instruction command (this instruction command indicates the coordinates (1, 1)). Instructions).

Receiving device 12 receives the instruction command and determines whether or not a partial image identifier corresponding to the coordinates indicated by the instruction command exists in the coordinate information. Assuming that the coordinate information is the one shown in FIG. 4 described above, the coordinates received as the instruction command are (1, 1), so that x ² + y ²
It is determined that the instruction is within the coordinate range of ≦ 3 and indicates the circle a shown in FIG.
The partial image identifier 25863 corresponding to the circle a is stored in the receiving device 22 together with the time at which the instruction command was received and the channel number providing the circle a that is the partial image.

As described above, according to the transmission / reception system according to the present invention, the transmission device 11 for transmitting image information, the operation device 13 for instructing a partial image, the image information being received, and With the provision of the receiving device 12 for storing the partial image identifier for identifying the partial image, the user only needs to press the button while watching the image displayed by the receiving device 12, and the receiving device 12
From the various information provided to the user from, it is possible to select a partial image that suits the user's hobbies and preferences,
It can be stored in the receiving device 12.

By storing a partial image identifier for identifying a partial image specified by the user together with the partial image, the stored information can be viewed even after a certain period of time has elapsed.

Further, a discount is obtained by using a partial image identifier stored in the receiving device indicating that the user has viewed a specific partial image, for example, by indicating the partial image identifier stored in the receiving device 12 at a store or the like. For example, various services can be provided to the user.

Although an air mouse has been described as an example of the operating device 13 according to the first embodiment of the present invention, the present invention is not limited to this, and a touch panel or the like is used in which a user directly touches the display screen to specify coordinates on the display screen. Anything can be used as long as it can indicate a partial image that is a part of the displayed image.

The transmitting apparatus 11 according to the first embodiment of the present invention has been described for transmitting image information including an image and coordinate information. However, the transmitting apparatus 11 is not limited to this. , Coordinate information, and image information including a channel of a program related to the partial image, and the receiving apparatus 1 that has received the image information.
In 2, a partial image of the image displayed on the display screen may be instructed to switch the channel to a program related to the instructed partial image, or the like. Any device that transmits image information having a partial image identifier may be used.

(Embodiment 2) Hereinafter, a transmitting / receiving system according to Embodiment 2 of the present invention will be described with reference to FIGS.
This will be described with reference to FIG. FIG. 6 is an explanatory diagram for explaining an outline of a transmission / reception system according to the second embodiment of the present invention. The transmission / reception system according to the second embodiment of the present invention includes a transmission device 11, a reception device 22, and an operation device. 23 and an information management device 24.

The transmitting device 11 is generally a broadcasting station, and is displayed on the receiving device 12 by an image, a partial image identifier for identifying a partial image which is a part of the image, and the receiving device 12. Image information including a coordinate range for specifying a partial image identified by the partial image identifier from the image is transmitted. In the second embodiment described below, information in which the partial image identifier is paired with the coordinate range is referred to as coordinate information. Further, the image includes, for example, a moving image constituting a program, a still image in a moving image, and the like. The partial image identified by the partial image identifier is, for example, an object that is a part of the image.

The transmission of image information from the transmitting device 11 to the receiving device 22 is performed by, for example, BS broadcasting, CS broadcasting using a network such as a broadcasting satellite, digital broadcasting using a terrestrial digital signal, or the Internet. This is performed by moving image distribution or the like.

The receiving device 22 is a television receiver, receives the image information transmitted from the transmitting device 11, and displays an image on a display screen. In addition, the receiving device 22 specifies a partial image identifier for identifying a partial image that is a part of an image based on an operation signal (described later) transmitted from the operation device 23 by a user operation. And transmits the instructed information, which is information having the partial image identifier, to the information management apparatus 24.

The operating device 23 transmits an operating signal to the receiving device 22 by a user operation. Note that the operation signal refers to a signal transmitted from the operation device 23, such as an instruction command or a signal indicating that a partial image which is a part of the image displayed from the image displayed by the reception device 22. The partial image identifier stored in the information management device 2
4 has a transmission command which is a signal to transmit. In the second embodiment, the operating device 23 is, for example, an air mouse, and the receiving device 22 that displays an image to identify a partial image from the image displayed by the receiving device 22.
Indicate the coordinates on the display screen. The information management device 24 receives the indicated information transmitted from the receiving device 22, and stores the indicated information.

Next, the receiving device 22 constituting the transmitting / receiving system according to the second embodiment of the present invention will be described in detail with reference to FIGS. FIG. 7 shows Embodiment 2 of the present invention.
1 is a block diagram showing a configuration of a receiving device 22 of a transmission / reception system according to the present invention. 7, the receiving device 22 includes a receiving unit 101, a display unit 102, a command receiving unit 103, an identifier storage control unit 104, an identifier storage unit 105, and a designated information transmitting unit 201.

The receiving apparatus 22 according to the second embodiment
Is different from the receiving device 12 according to the first embodiment only in that the stored partial image identifier is transmitted to the information management device 24. Therefore, the same components as those of the receiving device 12 according to Embodiment 1 described above are assigned the same reference numerals, and description thereof will be omitted.

The instructed information transmitting unit 201 has a memory for recording a user ID for identifying a user.
The designated command is created from the user ID, the partial image identifier, the time at which the partial image was designated, and the channel number of the channel providing the partial image, and the information management device 24
Send to In the second embodiment, the instructed information transmitted by the instructed information transmitting unit 201 is a partial image identifier,
A description will be given of a user ID, a time, and a channel number. However, the present invention is not limited to this. For example, the specified information includes only a partial image identifier, or the specified information includes a partial image identifier, time, a channel number, The designated information may be any information having at least a partial image identifier, such as one composed of a partial image identified by a partial image identifier.

Next, the operation will be described. Receiver 10
The display unit 1 receives an image transmitted from the transmission device 11 and image information including coordinate information, and displays the received image on the display unit 1.
02, the coordinate information is output to the identifier storage control unit 104. The image output from the receiving unit 101 is displayed on the display unit 102
Is displayed.

Next, a process of storing and transmitting a partial image identifier, which is started by the receiving device 22 receiving an operation signal transmitted from the operating device 23, will be described with reference to FIG.

FIG. 8 is a flowchart showing the operation of receiving apparatus 22 according to the second embodiment of the present invention.

(Step S101) Instruction receiving unit 103
Indicates that the operation signal transmitted from the operation device 23 is
It is determined whether or not the instruction command is a signal indicating the coordinates on the display screen 2. If the operation signal received by the instruction receiving unit 103 is an instruction instruction, step S102
go to. If the operation signal received by the instruction receiving unit 103 is not an instruction instruction, the process proceeds to step S201.

(Step S 102) The identifier storage control unit 104 analyzes the information indicating the coordinates, which is the instruction command received by the instruction receiving unit 103, and determines whether or not there is a partial image identifier indicating a partial image corresponding to the coordinates. Judge. For example, if the coordinate information as shown in FIG. 4 is transmitted from the transmitting device 11 as the coordinate information, and the coordinates designated by the operation device 23 are (1, 1), the identifier storage control unit 104 Coordinate (1,1) is the partial image identifier
Since it falls within the coordinate range corresponding to 25863, it is determined that the partial image identifier corresponding to the instruction information exists. In this way, when it is determined that the partial image identifier corresponding to the coordinate pointed by the instruction command exists, the process proceeds to step S104. On the other hand, when the coordinates specified by the operation device 23 are (4, 5), the identifier storage control unit 1
In No. 04, since the coordinate range to which the designated coordinates (4, 5) belong does not exist, it is determined that the partial image identifier corresponding to the designation information does not exist. In this way, when it is determined that there is no partial image identifier corresponding to the coordinate pointed by the instruction command, the procedure goes to step S103.

(Step S103) If there is no partial image identifier corresponding to the coordinates specified by the instruction command, the identifier storage control unit 104 displays an error message indicating that the specified coordinates are not appropriate, The storage processing of the image identifier ends.

(Step S104) If there is a partial image identifier corresponding to the coordinates specified by the instruction command, the identifier storage control unit 104 determines the partial image identified by the partial image identifier together with the partial image identifier. And the channel number of the channel providing the partial image and the instruction command reception time are stored as a set in the identifier storage unit 105, and the storing process of the partial image identifier is ended.

(Step S201) Instruction receiving unit 103
Determines whether or not the received operation signal is a transmission command for transmitting the partial image identifier stored in the identifier storage unit 105. If the operation signal received by the command receiving unit 103 is a transmission command, the process proceeds to step S202. If the operation signal received by the instruction receiving unit 103 is not a transmission instruction, the storage / transmission processing of the partial image identifier ends.

(Step S202) Instruction receiving unit 103
Are transmitted to the instructed information transmitting unit 201. The instructed information transmitting unit 201 performs a transmission process of transmitting instructed information having a partial image identifier,
It is determined whether or not the partial image identifier is stored in the identifier storage unit 105. If the partial image identifier is stored, the process proceeds to step S203. If the partial image identifier has not been stored, the transmission process of the partial image identifier ends.

(Step S 203) When the partial image identifier is stored in the identifier storage unit 105, the designated information transmitting unit 201 reads the partial image identifier, the instruction command reception time, and the channel number from the identifier storage unit 105. The designated information is created by attaching a user ID, which is an identifier for identifying a user held in advance by the designated information transmitting unit 201, to the designated information.

(Step S204) The designated information transmitting unit 201 transmits the created designated information to the information management device 24.

Hereinafter, a process of storing and transmitting a partial image identifier by the receiving apparatus according to the second embodiment of the present invention will be described with a specific example. The receiving device 22 that has received the image transmitted from the transmitting device 11 and the image information including the coordinate information in which the partial image identifier and the coordinate range are paired displays the received image on the display unit 102.

FIG. 9 shows a state where an image is displayed on the display screen of the receiving device 22. In FIG. 9, a and b are partial images (circle a and rectangle b) constituting an image transmitted from the transmission device 11, and c is indicated by the operation device 23 which is an air mouse. It is a cursor showing a point. Further, the operation device 23 includes an “instruction” button,
When the "instruction" button is pressed, a signal indicating the point pointed by the cursor c is transmitted to the receiving device 22 as an instruction command. When the “transmit” button is pressed, a transmission command is transmitted to the receiving device 22 to generate and transmit the instructed information, which is information having the partial image identifier.

For example, when the center point of the display screen of the receiving device 22 is (0, 0), the horizontal direction is x, and the vertical direction is y, the "instruction" of the operating device 23 is shown at the position of the cursor c shown in the figure. If the button is pressed, a signal indicating the point pointed by the cursor c is transmitted from the operating device 23 to the receiving device 22 as an instruction command. (Note that the instruction command indicates the coordinates (1, 1).) The receiving device 22 receives the instruction command, and determines, from the coordinate information, the partial image identifier corresponding to the coordinates indicated by the instruction command. Determine if it exists.

Assuming that the coordinate information is as shown in FIG. 4, the coordinates received as the instruction command are (1,
1), the coordinates fall within the coordinate range of x ² + y ² ≦ 3, and FIG.
Is determined to be an instruction command to indicate the circle a shown in FIG. 7, and the image of the circle a as the partial image, the time at which the instruction command was received, and the channel number of the channel providing the circle a as the partial image, together with the circle a 25863 partial image identifier corresponding to
Is stored in the receiving device 22.

Next, when the "send" button of the operating device 23 is pressed, the receiving device 22 transmits the instructed information to be transmitted to the information management device 24 from the information stored in the receiving device 22. It is created and transmitted to the information management device 24. FIG. 10 illustrates an example of the instructed information transmitted from the receiving device 22 to the information management device 24,
It is composed of a user ID, a partial image identifier, an instruction command reception time, and a channel number. Note that user I
D is an identifier for identifying the user who is the information receiver, and is given when the instructed information is transmitted.

Next, the information management device 24 will be described with reference to FIG. FIG. 11 is a block diagram showing a configuration of the information management device 24 of the transmission / reception system according to the second embodiment of the present invention. In FIG. 11, the information management device 24
It includes a designated information receiving unit 301 and a designated information storage unit 302.

The instructed information receiving unit 301 includes the receiving device 12
And receives the instructed information transmitted from. The indicated information storage unit 302 stores the indicated information received by the indicated information receiving unit 301. That is, the information management apparatus 24 receives the indicated information transmitted from the receiving apparatus 22 by the indicated information receiving unit 301, and stores the received indicated information in the indicated information storage unit 302.

As described above, according to the transmission / reception system according to the present invention, the transmission device 11 for transmitting image information, the operation device 23 for instructing a partial image, the image information being received, and And a receiving device 22 for storing the partial image identifier for identifying the partial image and transmitting the instructed information, so that the user can view the image provided from the receiving device 22 without making a memo or the like. The user can select and store a partial image of interest only by pressing the button while pressing the button.

Further, by further providing an information management device 24 for storing the indicated information transmitted from the receiving device 22, the indicated information, which is personal information indicating the user's hobbies and preferences, is collected in the information management device 24. can do.

Thus, when the user who transmitted the instructed information to the information management apparatus 24 is informed of information on the partial image selected by the user, for example, the user instructs the image of the clothes worn by the actress. The clothing brand,
It is possible to provide detailed information such as a price and a store, and related information such as a list of products provided by the brand.

Further, the information management device 24 can perform marketing using designated information, which is personal information indicating a user's hobbies and preferences, stored in the information management device 24.

Although the operation device 23 according to the second embodiment of the present invention has been described using an air mouse as an example, the present invention is not limited to this. For example, a touch panel or the like that allows a user to directly touch the display screen to specify coordinates on the display screen Anything can be used as long as it can indicate a partial image that is a part of the displayed image.

The transmission apparatus 11 according to the second embodiment of the present invention has been described for transmitting image information including an image and coordinate information. However, the present invention is not limited to this. , Coordinate information, and image information including a channel of a program related to the partial image, and the receiving apparatus 2 that has received the image information.
In 2, a partial image of the image displayed on the display screen may be instructed to switch the channel to a program related to the instructed partial image, or the like. Any device that transmits image information having a partial image identifier may be used.

(Embodiment 3) Hereinafter, a transmitting / receiving system according to Embodiment 3 of the present invention will be described with reference to FIGS.
6 will be described. FIG. 12 shows Embodiment 3 of the present invention.
FIG. 2 is an explanatory diagram for explaining an outline of a transmission / reception system according to Embodiment 3 of the present invention.
It comprises a transmission device 31, a reception device 32, an operation device 33, and an information management device 24.

The transmitting device 31 is generally a broadcasting station, and is identified to the receiving device 32 by an image, a partial image identifier for identifying a partial image which is a part of the image, and a partial image identifier. Image information including a keyword representing a partial image to be transmitted. In the third embodiment described below, information in which the partial image identifier and the keyword are paired is referred to as panel information. Further, the image includes, for example, a moving image constituting a program, a still image in a moving image, and the like. The partial image identified by the partial image identifier is, for example, an object that is a part of the image.

The transmission of image information from the transmitting device 31 to the receiving device 32 is performed, for example, using BS broadcasting, CS broadcasting using a network such as a broadcasting satellite, digital broadcasting using terrestrial digital signals, or using the Internet. This is performed by moving image distribution or the like.

The receiving device 32 is a television receiver, receives the image information transmitted from the transmitting device 31, displays an image, and creates and displays a display panel from the received panel information. Further, based on an operation signal (described later) transmitted from the operation device 33 by a user operation, a partial image identifier for identifying a partial image which is a part of the image is specified and stored.
The instructed information that is the information having the partial image identifier is transmitted to the information management device 24.

The operating device 33 transmits an operating signal to the receiving device 32 by a user operation. Note that the operation signal refers to a signal transmitted from the operation device 33, and includes an instruction command that is a command to indicate a partial image which is a part of the image from the image displayed by the reception device 32, or the reception device 32. The partial image identifier stored in the information management device 2
No. 4 has a transmission command which is a command to transmit. In the third embodiment, the operation device 33 is a remote controller having a unit for selecting specific panel information from the displayed panel, and selects specific panel information from the panel displayed by the receiving device 32. Is what you do. The information management device 24 receives the indicated information transmitted from the receiving device 32 and stores the indicated information.

Next, a receiving apparatus 3 constituting a transmitting / receiving system according to a third embodiment of the present invention will be described with reference to FIGS.
2 will be described in detail. FIG. 13 is a block diagram showing a configuration of the receiving device 32 of the transmitting / receiving system according to Embodiment 3 of the present invention. In FIG. 13, the receiving device 32
Is a receiving unit 101, a display unit 102, a command receiving unit 10
3, the identifier storage control unit 104, and the identifier storage unit 105
, An instructed information transmitting unit 201, and a panel display unit 401.

The receiving device 32 according to the third embodiment
Creates and displays a panel based on the panel information transmitted from the transmitting device 31 and displays an image on the display screen using an air mouse as the operating device 23 only in that a specific partial image is specified using the displayed panel. Is different from the second embodiment in which the partial image is specified by the coordinates of Therefore, the same components as those of the receiving device 22 according to the above-described second embodiment are denoted by the same reference numerals, and description thereof will be omitted. The panel display unit 401 creates a panel based on the panel information transmitted from the transmission device 31, and displays the created panel.

Next, the operation will be described. Receiver 10
1 receives an image transmitted from the transmission device 31 and image information including panel information which is information in which a partial image identifier and a keyword are paired, and displays the received image on the display unit 1.
02, panel information is output to the identifier storage control unit 104 and the panel display unit 401. The display unit 102 displays the image output from the receiving unit 101 and provides the image to the user who is the information receiver.

The panel display unit 401 is provided with the receiving unit 10
Using the panel information from No. 1 as an input, a panel is created from the panel information, and the created panel is displayed. FIG.
Is an example of panel information transmitted from the transmitting device 31 and a panel information number which is a number for specifying panel information held by the panel display unit 401.
FIG. 15 shows an example of an image and a panel displayed on the receiving device 32. The panel display unit 401
A panel is created based on the panel information transmitted from the transmission device 31 and the panel information number which is a number for specifying each panel information. The panel information number is stored in a memory included in the panel display unit, and is randomly assigned to each panel information when the panel is created. Also, the panel display unit 401 displays the created panel,
It is displayed on the display screen as shown in FIG. In addition,
e is an actress projected as an image, f is a jacket, g is a shirt, and h is a glove.

Next, a process of storing and transmitting a partial image identifier, which is started by the receiving device 32 receiving an operation signal transmitted from the operating device 33, will be described with reference to FIG. FIG. 16 is a flowchart showing the operation of the receiving device 32 according to the first embodiment of the present invention.

(Step S101) Instruction receiving unit 103
Indicates that the operation signal transmitted from the operation device 23 is
It is determined whether or not the instruction is an instruction for instructing panel information of the panel displayed on the display screen of No. 2. If the operation signal received by the instruction receiving unit 103 is an instruction instruction, the process proceeds to step S301. If the operation signal received by the instruction receiving unit 103 is not an instruction instruction, step S201
go to.

(Step S301) The identifier storage control unit 104 determines whether there is a partial image identifier indicating a partial image corresponding to the instruction command from the instruction command indicating the panel information received by the instruction reception unit 103. I do. For example, when a panel as shown in FIG. 15 is displayed on the display screen, and an instruction command for instructing panel information number “1” for specifying panel information is transmitted from the operation device 33, Then, the partial image identifier 36234 corresponding to the panel information number “1” is detected from the panel information shown in FIG. 14, and the process goes to step S104. On the other hand, when the instruction command transmitted by the operation device 33 indicates the panel information number “4” that does not exist in the panel due to an erroneous operation or the like, the partial image identifier corresponding to the panel information number “4” exists. No (see FIG. 14), so step S
Go to 103.

(Step S103) If there is no partial image identifier corresponding to the panel information number specified by the instruction command, the identifier storage control unit 104 displays an error message indicating that the specified panel information number is not appropriate. Is performed, and the storage processing of the partial image identifier ends.

(Step S104) If there is a partial image identifier corresponding to the panel information number designated by the instruction command, the identifier storage control unit 104 identifies the partial image identifier and the partial image identifier. The partial image, the channel number of the channel providing the partial image, and the instruction command reception time are set as a set, and stored in the identifier storage unit 105, and the storage processing of the partial image identifier ends.

(Step S201) Instruction receiving unit 103
Determines whether or not the received operation signal is a transmission command for transmitting the partial image identifier stored in the identifier storage unit 105. If the operation signal received by the command receiving unit 103 is a transmission command, the process proceeds to step S202. If the operation signal received by the instruction receiving unit 103 is not an instruction instruction, the storage / transmission processing of the partial image identifier ends.

(Step S202) Instruction receiving unit 103
Are transmitted to the instructed information transmitting unit 201. The instructed information transmitting unit 201 performs a transmission process of transmitting instructed information having a partial image identifier,
It is determined whether or not the partial image identifier is stored in the identifier storage unit 105. If the partial image identifier is stored, the process proceeds to step S203. If the partial image identifier has not been stored, the transmission process of the partial image identifier ends.

(Step S 203) When the partial image identifier is stored in the identifier storage unit 105, the designated information transmitting unit 201 reads the partial image identifier, the instruction command reception time, and the channel number from the identifier storage unit 105. The designated information is created by attaching a user ID, which is an identifier for identifying a user held by the designated information transmitting unit 201 in advance, to the designated information.

(Step S 204) The instructed information transmitting unit 201 transmits the created instructed information to the information management device 24.

Next, a specific example of the process of storing and transmitting the partial image identifier by the receiving device 32 according to the third embodiment of the present invention will be described with reference to FIGS.
The receiving device 32 that has received the image transmitted from the transmitting device 31 and the image information including the panel information in which the partial image identifier and the keyword are paired creates a panel, and displays the created panel and the received image.

FIG. 15 is a diagram showing an example of an image and a panel displayed on the display screen of the receiving device 32. FIG.
In the figure, d is a panel created by the receiving device 32, and displays a panel information number and a keyword for identifying the clothes worn by the actress e in pairs. The image provided to the user as the information receiver on the display screen is an actress e wearing a jacket f, a shirt g, and gloves h.
It is an image of.

On the other hand, the operating device 33 has a button for designating panel information number for selecting specific panel information from the displayed panel, and a “send” button. When pressed,
The specified panel information number is used as the instruction command by the receiving device 3
Called to 2. When the "Send" button is pressed,
A transmission command is transmitted to the receiving device 32, which is a signal for generating and transmitting the instructed information that is the information having the partial image identifier.

For example, when the user wears a jacket f
If the user is interested, the user presses the button of the panel information number “1” of the operation device 33,
Receiving the instruction to store the partial image identifier
Send to 2

Receiving device 32, having received the instruction, specifies the partial image identifier specified by panel information number "1" from the panel information (FIG. 14) transmitted from transmitting device 31, and specifies the specified partial image. Identifier 36234 received device 3
2 is stored.

Next, when the “send” button of the operating device 33 is pressed, the receiving device 32 transmits the instructed information to be transmitted to the information management device 24 from the information stored in the receiving device 32. It is created and transmitted to the information management device 24. FIG. 10 shows an example of the instructed information transmitted from the receiving device 32 to the information management device 24,
It is composed of a user ID, a partial image identifier, an instruction command reception time, and a channel number. Note that user I
D is an identifier for identifying the user who is the information receiver, and is given when the instructed information is transmitted.

Next, the information management device 24 will be described with reference to FIG. FIG. 11 is a block diagram showing a configuration of the information management device 24 of the transmission / reception system according to the third embodiment of the present invention. In FIG. 11, the information management device 24
It includes a designated information receiving unit 301 and a designated information storage unit 302. The instructed information receiving unit 301 receives the instructed information transmitted from the receiving unit 12.

That is, the information management device 24 transmits the designated information transmitted from the receiving device 32 to the designated information receiving section 30.
1 and stores the received directed information in the directed information storage unit 302.

As described above, according to the transmission / reception system according to the present invention, the transmission device 31 for transmitting image information, the operation device 33 for instructing a partial image, the image information are received, and the operation And the receiving device 32 for storing the partial image identifier for identifying the partial image and transmitting the instructed information, so that the user can view the image provided from the receiving device 22 without writing a memo or the like. The user can select and store a partial image of interest only by pressing the button while pressing the button.

Further, by further providing the information management device 24 for storing the instructed information transmitted from the receiving device 32, the instructed information, which is the personal information indicating the user's hobbies and preferences, is collected in the information management device 24. can do.

Thus, when the user who transmitted the instructed information to the information management device 24 is informed of information on the partial image selected by the user, for example, the user instructs the image of the clothes worn by the actress. The clothing brand,
It is possible to provide detailed information such as a price and a store, and related information such as a list of products provided by the brand.

Further, the information management device 24 can perform marketing using designated information, which is personal information indicating a user's hobbies and preferences, stored in the information management device 24.

Although the remote controller having a section for selecting panel information has been described as an example of the operation device 33 according to the third embodiment of the present invention, the present invention is not limited to this.
Any device can be used as long as it can indicate a partial image that is a part of the displayed image, such as a touch panel that allows the user to directly touch the display screen to specify panel information on the display screen.

In the transmission / reception system according to the third embodiment, the panel information has been described as a pair of a partial image identifier and a keyword. However, the present invention is not limited to this. And a number are transmitted from the transmitting device 31 to display a panel on the display screen of the receiving device 32, such as a device for displaying a panel on the display screen of the receiving device 32 as shown in FIG. Any information is acceptable.

Although the transmitting apparatus 31 according to the third embodiment of the present invention transmits image information including an image and panel information, the transmitting apparatus 31 is not limited to this.
For example, the transmitting device 31 transmits an image, panel information,
This is for transmitting image information consisting of a channel of a program related to the partial image, and the receiving device 32 receiving the image information instructs the partial image of the image displayed on the display screen to be instructed. The transmission device 31 may be a device that performs channel switching to a program related to a partial image, and may be any device that transmits at least image information having an image and a partial image identifier.

(Embodiment 4) Hereinafter, a transmitting / receiving system according to Embodiment 4 of the present invention will be described with reference to FIGS.
1 will be described. FIG. 17 shows Embodiment 4 of the present invention.
FIG. 4 is an explanatory diagram for explaining an outline of a transmission / reception system according to Embodiment 4 of the present invention.
It comprises a transmitting device 41, a receiving device 42, an operating device 43, and an information management device 24.

The transmitting device 41 is generally a broadcasting station, and is identified to the receiving device 42 by an image, a partial image identifier for identifying a partial image which is a part of the image, and a partial image identifier. Image information including a keyword representing a partial image to be transmitted. In the fourth embodiment described below, information in which the partial image identifier and the keyword are paired is referred to as button information. Further, the image includes, for example, a moving image constituting a program, a still image in a moving image, and the like. The partial image identified by the partial image identifier is, for example, an object that is a part of the image.

The transmission of image information from the transmitting device 41 to the receiving device 42 is performed, for example, using BS broadcasting, CS broadcasting using a network such as a broadcasting satellite, digital broadcasting using terrestrial digital signals, or using the Internet. This is performed by moving image distribution or the like.

The receiving device 42 is a television receiver, receives the image information transmitted from the transmitting device 41, displays the image, and transmits the button information to the operation device 43. In addition, based on an operation signal (described later) transmitted from the operation device 43 by a user operation, a partial image identifier for identifying a partial image which is a part of the image is specified and stored. The instructed information that is the information having the partial image identifier is transmitted to the information management device 24.

The operating device 43 receives the button information transmitted from the receiving device 42, analyzes the received button information, creates and displays the operation buttons, and
2. An operation signal is transmitted to 2. Note that the operation signal refers to a signal transmitted from the operation device 43, and includes an instruction command for instructing a partial image that is a part of the image from the image displayed by the reception device 42 or the reception device 4.
There is a transmission command which is a command to transmit the partial image identifier stored in the information management device 2 to the information management device 24.

The information management device 24 receives the indicated information transmitted from the receiving device 42 and stores the indicated information.

Next, the receiving device 42 and the operating device 43 constituting the transmitting / receiving system according to the fourth embodiment of the present invention will be described in detail with reference to FIGS. FIG.
FIG. 8 is a block diagram showing a configuration of the receiving device 42 of the transmitting and receiving system according to the fourth embodiment of the present invention. In FIG. 18, a receiving device 42 includes a receiving unit 101 and a display unit 102.
Command receiving unit 103, identifier storage control unit 104,
It comprises an identifier storage unit 105, an instruction information transmission unit 201, and a button information transmission unit 501.

The receiving apparatus 42 according to the fourth embodiment
Is different from the receiving device 22 according to the second embodiment only in that button information is transmitted to the operating device 43. Therefore, the same components as those of the receiving device 22 according to Embodiment 2 described above are denoted by the same reference numerals, and description thereof will be omitted. The button information transmitting unit 501 is connected to the receiving unit 10
1 transmits the received button information to the operation device 43.

Next, the configuration of the operating device 43 that receives the button information transmitted from the receiving device 42 will be described with reference to FIG. FIG. 19 is a block diagram showing a configuration of the operation device 43 of the transmission / reception system according to Embodiment 4 of the present invention. In FIG. 19, the operation device 43 includes a button information receiving unit 601, a button display control unit 602, and a display unit 6
03 and a transmission unit 604.

[0109] The button information receiving section 601 is connected to the receiving device 42.
The button information transmitted from is received. The button display control unit 602 interprets the button information received by the button information receiving unit 601 to create an operation button, and displays the operation button on the display unit 603. Also, the button display control unit 60
2 interprets the operation of the operation button by the user and outputs an instruction command to be transmitted to the receiving device 42 to the transmitting unit 604.

The display unit 603 displays operation buttons on the display screen under the control of the button information display control unit, and when the operation button is pressed by the user,
The pressed operation button is notified to the button display control unit 602.

The transmitting unit 604 transmits a signal for operating the receiving device 42. For example, the transmitting unit 604 transmits an instruction command output from the button display control unit 602 or a partial image identifier stored in the receiving device 42. An operation signal such as a transmission command is transmitted.

Next, the operation of the receiving device 42 and the operation device 43 will be described.

The receiving section 101 of the receiving apparatus 42 receives the image transmitted from the transmitting apparatus 41 and the image information including the button information in which the partial image identifier and the keyword are paired, and displays the received image on the display section 102. , And outputs the button information to the button information transmitting unit 501. FIG.
FIG. 4 is a diagram showing an example of button information transmitted from No. 1 to the receiving device 42, as shown in the figure, in which a partial image identifier and a keyword representing a partial image identified by the partial image identifier are paired. .

The display unit 102 displays the image output from the receiving unit 101 and provides the image to the user who is the information receiver.
The button information transmission unit 501 transmits the button information output from the reception unit 101 to the operation device 43.

The button information output from the receiving device 42 is received by the button information receiving unit 601 of the operation device 43, and is output to the button display control unit 602. The button display control unit 602 interprets the button information received by the button information receiving unit 601, creates an operation button using a keyword included in the button information, and displays the operation button on the display unit 603.

The operation buttons displayed on the display unit 603 are, for example, a touch panel, and when the user presses the operation buttons displayed on the display screen,
The button display control unit 602 outputs the partial image identifier corresponding to the keyword indicated by the operation button to the transmission unit 604 as an instruction command.

The transmitting section 604 having received the output of the instruction command from the button display control section 602 transmits the instruction command to the receiving device 42. The transmitting unit 604 receives a user operation and transmits a transmission command to transmit the layered image identifier stored in the receiving device 42 to the information management device 14.

Next, a process of storing and transmitting a partial image identifier, which is started by the receiving device 42 receiving an operation signal transmitted from the operating device 43, will be described with reference to FIG. FIG. 21 is a flowchart showing the operation of the receiving apparatus 42 according to Embodiment 4 of the present invention.

(Step S101) Instruction receiving unit 103
Means that the operation signal transmitted from the operation device 43 is
It is determined whether or not the instruction is a partial image identifier for designating a partial image displayed on the display screen 2.
If the operation signal received by the instruction receiving unit 103 is an instruction instruction, the process proceeds to step S401. If the operation signal received by the instruction receiving unit 103 is not an instruction instruction, the process proceeds to step S206.

(Step S401) When the command receiving unit 103 receives the instruction command, which is a partial image identifier, the identifier storage control unit 104 stores the partial image identifier indicated by the instruction command and the partial image identified by the partial image identifier. And the channel number of the channel providing the partial image and the instruction command reception time are stored as a set in the identifier storage unit 105, and the storing process of the partial image identifier is ended.

(Step S201) Instruction receiving unit 103
Determines whether or not the received operation signal is a transmission command for transmitting the partial image identifier stored in the identifier storage unit 105. If the operation signal received by the command receiving unit 103 is a transmission command, the process proceeds to step S202. If the operation signal received by the command receiving unit 103 is not a transmission command, the storage / transmission processing of the partial image identifier ends.

(Step S202) Instruction receiving unit 103
Are transmitted to the instructed information transmitting unit 201. The instructed information transmitting unit 201 performs a transmission process of transmitting instructed information having a partial image identifier,
It is determined whether or not the partial image identifier is stored in the identifier storage unit 105. If the partial image identifier is stored, the process proceeds to step S203. If the partial image identifier has not been stored, the transmission process of the partial image identifier ends.

(Step S203) When the partial image identifier is stored in the identifier storage unit 105, the designated information transmitting unit 201 reads the partial image identifier, the instruction command reception time, and the channel number from the identifier storage unit 105. The designated information is created by attaching a user ID, which is an identifier for identifying a user held by the designated information transmitting unit 201 in advance, to the designated information.

(Step S204) The designated information transmitting unit 201 transmits the created designated information to the information management device 24.

Next, a specific example of the process of transmitting the partial image identifier by the receiving device 42 according to the fourth embodiment of the present invention will be described with reference to FIGS.

The receiving device 42 that has received the image transmitted from the transmitting device 41 and the image information including the button information in which the partial image identifier and the keyword are paired transmits the button information to the operating device 43 and receives the received image. Is displayed.

The operating device 43 receives the button information transmitted from the receiving device 42, creates an operating button from the keyword included in the button information, and displays the operating button on the display unit 603 of the operating device 43.

FIG. 22 is a diagram showing an example of the image displayed on the display screen by the receiving device 42 and the operation buttons displayed on the display screen of the operation device 43.

As shown in FIG. 22, on the display screen of the receiving device 42, an image of an actress e wearing a jacket f, a shirt g, and gloves h is provided to the user.

On the other hand, the operation device 43 has an operation button created by the operation device 43 based on the button information, in addition to the “send” button. The operation button is a touch panel, and when the operation button is pressed, a partial image identifier corresponding to the operation button is transmitted to the receiving device 42 as an instruction command. When the “transmit” button is pressed, a transmission command is transmitted to the receiving device 42, which is a signal for generating and transmitting the instructed information that is the information having the partial image identifier.

For example, when the user wears a jacket f
If the user is interested, the user presses the “outerwear” button among the operation buttons displayed on the operation device 43. Operation device 43
Recognizes that the “outerwear” button has been pressed, and notifies the receiving device 42 of the partial image identifier 36234 of the outerwear f.
(See FIG. 20) as an instruction command.

Receiving device 42, which has received the instruction command, sets partial image identifier 36234 indicated by the instruction command to receiving device 42.
Store in.

Next, when the “send” button of the operating device 43 is pressed, the receiving device 42 sends the instructed information to be transmitted to the information management device 24 from the information stored in the receiving device 42. It is created and transmitted to the information management device 24. FIG. 10 shows an example of the instructed information transmitted from the receiving device 42 to the information management device 24,
It is composed of a user ID, a partial image identifier, an instruction command reception time, and a channel number. Note that user I
D is an identifier for identifying the user who is the information receiver, and is given when the instructed information is transmitted.

Next, the information management device 24 will be described with reference to FIG. FIG. 11 is a block diagram showing a configuration of the information management device 24 of the transmission / reception system according to the fourth embodiment of the present invention. In FIG. 11, the information management device 24
It includes a designated information receiving unit 301 and a designated information storage unit 302.

The indicated information receiving section 301 receives the indicated information transmitted from the receiving section 42. The indicated information storage unit 302 stores the indicated information received by the indicated information receiving unit 301.

That is, the information management device 24 transmits the designated information transmitted from the receiving device 42 to the designated information receiving section 30.
1 and stores the received directed information in the directed information storage unit 302.

As described above, according to the transmission / reception system of the present invention, the transmission device 41 for transmitting image information, the operation device 43 for instructing a partial image, the image information are received, and the operation And a receiving device 42 for storing the partial image identifier for identifying the partial image and transmitting the instructed information, so that the user can view the image provided from the receiving device 42 without writing a memo or the like. The user can select and store a partial image of interest only by pressing the button while pressing the button.

[0138] Further, by further providing the information management device 24 for storing the instructed information transmitted from the receiving device 42, the instructed information, which is personal information indicating the user's hobbies and preferences, is collected in the information management device 24. can do.

Thus, when the user who transmitted the instructed information to the information management device 24 is informed of information on the partial image selected by the user, for example, the user instructs the image of the clothes worn by the actress. The clothing brand,
It is possible to provide detailed information such as a price and a store, and related information such as a list of products provided by the brand.

Further, the information management device 24 can perform marketing using designated information, which is personal information indicating a user's hobbies and preferences, stored in the information management device 24.

The operation device 43 creates operation buttons corresponding to the partial images constituting the image displayed on the display screen of the reception device 42, and uses the operation buttons to display the image displayed by the reception device 42. By specifying the partial image to be configured, it is possible to provide the operation device 43 that can easily and accurately indicate the partial image included in the image displayed by the receiving device 42.

Note that, in the fourth embodiment, the transmitting device 4
Although the button information transmitted from the transmitting device 41 is transmitted to the operating device 43 via the receiving device 42, the button information transmitted from the transmitting device 41 is directly transmitted to the operating device 4.
3, the receiving device 42 generates button information based on the image or partial image identifier transmitted from the transmitting device 41, and transmits the generated button information to the operating device 43.
Any device may be used as long as the operating device 43 receives the button information and operates the receiving device 42, such as a device that receives the button information.

In the transmission / reception system according to the fourth embodiment, the button information has been described as a pair of a partial image identifier and a keyword. However, the present invention is not limited to this. Any information may be used as long as the information is used to create operation buttons of the operation device 43, such as a pair of

Further, the transmitting apparatus 41 according to the fourth embodiment of the present invention has been described for transmitting image information composed of an image and button information. However, the transmitting apparatus 41 is not limited to this. , Button information, and image information including the channel of the program related to the specified partial image. The receiving device 42 that has received the image information displays the partial image of the image displayed on the display screen. When instructed, the channel may be switched to a program related to the instructed partial image, or the like. The transmitting device 41 may transmit image information having at least an image and a partial image identifier. Anything is fine.

In the receiving apparatus according to the first to fourth embodiments of the present invention, identifier storage control section 104 stores a partial image identifier in identifier storage section 105, a partial image identified by the partial image identifier, and a partial image identifier. In the above description, the channel number of the channel providing the ID and the instruction command reception time are stored as a set. However, the present invention is not limited to this, and only the partial image identifier is stored, or the partial image identifier and the partial image are stored. Any storage device may be used as long as it stores at least the partial image identifier, such as a pair storing the partial image identified by the identifier.

In the receiving apparatuses according to the first to fourth embodiments, the number of instruction commands accepted by command accepting section 103 is not particularly described.
3 only needs to receive at least one instruction command, and may receive a plurality of instruction commands at the same time.

In the receiving apparatuses according to Embodiments 1 to 4, the number of partial image identifiers stored in identifier storage section 105 is not particularly described, but identifier storage section 105 has at least one partial image identifier. May be stored, and a plurality of partial image identifiers may be stored at the same time.

(Embodiment 5) A transmitting / receiving system according to Embodiment 5 of the present invention will be described with reference to FIGS. The transmission / reception system according to the fifth embodiment allows a user to purchase a product indicated by a partial image constituting an image displayed by the receiving device 2 by operating the receiving device 2 by a user.

Hereinafter, using the transmission / reception system according to the present invention, the clothes until the user purchases the clothes worn by the actress appearing in the program displayed on the receiving apparatus 2 by operating the receiving apparatus 2 will be described. The data flow will be described. FIG. 24 is a diagram showing an example of a product sales system using the transmission / reception system according to the present invention.

The transmitting device 1 transmits image information including one image scene constituting a drama and a partial image identifier for identifying an actress's clothes appearing in the image scene. The receiving device 2 receives the image information transmitted from the transmitting device 1 and displays one image scene constituting the drama on a display screen.

At this time, if the user who is the information receiver wishes to purchase the clothes of the actress appearing in the image scene displayed on the display screen of the receiving device 2, the operating device 3 is operated. The user designates clothes, which are partial images constituting the image scene, attaches the designated information to the information management device 4 with an identifier for specifying the user as designated information. In addition,
Any of the above-described second to fourth embodiments may be used as a method of designating a partial image.

Next, the information management device 4, which has received the indicated information, gives the user specified by the identifier attached to the indicated information the price of the product, the type of the color, the material, the place of production, and the like. Receiving the product purchase guide information including a detailed description of the application and an application form having fields for entry of the user's name, credit number and the like for replying to the information management device 4.
Send to

Receiving device 2 that has received the product purchase guidance information transmitted from information management device 4 displays the product purchase guidance information on the display screen. FIG. 25 is a diagram illustrating the product purchase guidance information displayed on the display screen of the receiving device 2. As shown in the figure, a detailed description of the application and the clothes is displayed on the display screen of the receiving device 2.

The user looks at the detailed description of the clothes and purchases the clothes displayed on the display screen of the receiving device 2.
A predetermined matter is filled in the application form for the product purchase guidance information displayed using the operation device 3 or the like, and the data is returned to the information management device 4.

The information management device 4 receives the reply to the product purchase guide information transmitted from the receiving device 2, and uses the credit number indicated by the returned product purchase guide information to debit the price, The item is shipped to the address indicated by the returned data.

Next, the receiving apparatus 2 and the information management apparatus 4 constituting the transmitting and receiving system according to the fifth embodiment of the present invention will be described in detail with reference to FIG. FIG. 26 is a block diagram showing a configuration of the receiving device 2 and the information management device 4 that constitute the transmitting and receiving system according to the fifth embodiment of the present invention.

[0157] In the figure, the receiving apparatus 2 includes a receiving unit 101
, A display unit 102, a command receiving unit 103, an identifier storage control unit 104, an identifier storage unit 105, an instructed information transmitting unit 201, and a product purchase guidance information transmitting and receiving unit 701. Note that the same components as those of the receiving device 22 of the transmitting / receiving system according to Embodiment 2 described above are denoted by the same reference numerals, and description thereof will be omitted.

The product purchase guide information transmitting / receiving section 701 receives the product purchase guide information transmitted from the information management device 4 and also uses the operation device 3 or the like to transmit the product purchase guide information in which predetermined items have been entered by the user. Reply to the information management device 4.

On the other hand, the information management device 4 comprises an instructed information receiving unit 301, a product purchase guidance information search unit 801, a product purchase guidance information storage unit 802, and a product purchase guidance information transmission / reception unit 803. Note that the same components as those of the information management device 24 of the transmission / reception system according to Embodiment 2 described above are denoted by the same reference numerals, and description thereof will be omitted.

The product purchase guidance information search unit 801 searches the product purchase guidance information storage unit 802 for product purchase guidance information corresponding to the partial image identifier included in the indicated information received by the indicated information receiving unit 301.

The product purchase guidance information storage section 802 holds a pair of a partial image identifier and product purchase guidance information that is information for purchasing a product of the partial image identified by the partial image identifier.

The product purchase guidance information transmitting / receiving unit 803 transmits the product purchase guidance information searched by the product purchase guidance information search unit 801 to the receiving device 2 and receives the product purchase guidance information returned from the receiving device 2. .

Next, the operation will be described. When the user who is the information receiver wishes to purchase the clothes of an actress appearing in the image scene displayed on the display screen of the receiving device 2, the user operates the operation device 3 to configure the image scene. The user instructs the clothes, which are images, and sends the instructed information to the information management device with the identifier specifying the user as the instructed information. Note that the operation of instructing the partial image and the operation of transmitting the instructed information to the information management device may use any of Embodiments 2 to 4 described above.

Next, the instructed information transmitted from the receiving device 2 is received by the instructed information receiving unit 301 of the information management device 4, and the product purchase guide information search unit 801 causes the partial image included in the instructed information to be received. The product purchase guidance information corresponding to the identifier is retrieved from the product purchase guidance information storage unit 802.

Specifically, the product purchase guidance information search section 80
1 is a partial image in the product purchase guidance information storage unit 802 that matches the partial image identifier included in the instructed information from the product purchase guidance information storage unit 802 that holds the partial image identifier and the product purchase guidance information as a pair. The identifier is searched, and the product purchase guidance information corresponding to the identifier is specified.

The product purchase guide information specified by the product purchase guide information search unit is transmitted to the product purchase guide information transmitting / receiving unit 803.
Is transmitted to the receiving device 2 that has transmitted the instructed information. The receiving device 2 that performs transmission can be specified by the user identifier attached to the instructed information.

Next, the merchandise purchase guide information transmitted from the information management device 4 is received by the merchandise purchase guide information transmitting / receiving unit 701 of the receiving device 2, and the received merchandise purchase guide information is displayed on the display unit 102. You. FIG.
It is a figure which shows the goods purchase guidance information displayed on the display screen of.

At this time, looking at the detailed description of the clothes shown in FIG. 25, the user determines whether or not to purchase the product,
When the user wants to purchase the clothes displayed on the display screen of the receiving device 2, the user fills in the application form for the displayed product purchase guidance information using the operating device 3 or the like, The product purchase guidance information transmitting / receiving unit 701 of the receiving device 2 returns the product purchase guidance information, which is data in which predetermined items are entered.

The product purchase guidance information returned from the receiving device 2 is transmitted to the product purchase guidance information transmitting / receiving section 80 of the information management device 4.
3 is received. The information management device 4 debits the price using the credit number indicated by the returned product purchase guide information, and sends the product to the address indicated by the returned product purchase guide information. Thereby, the user can purchase the product of the partial image constituting the image displayed on the display screen of the receiving device 2.

In the fifth embodiment, a case has been described where the receiving device 2 returns the product purchase guide information transmitted from the information management device 4 only when purchasing the product indicated by the product purchase guide information. , But not limited to this
A user who directly sends information such as whether or not to purchase a product from the receiving device 2 to the information management device or does not send a reply to the information management device 4 using the receiving device 2 without directly receiving a call or the like. May be used to order products.

Further, in the fifth embodiment of the present invention, the description has been given of the case where the product purchase guide information is composed of detailed information of the product and an application form for purchasing the product.
The invention is not limited to this, and any information may be used as long as it is information for purchasing the product of the partial image identified by the partial image identifier.

In the fifth embodiment of the present invention, a description has been given of a case where the product management information is stored in the information management device 4 in advance. However, the present invention is not limited to this.
May generate merchandise purchase guidance information after receiving the instructed information from the receiving device 2.

Further, the receiving device in the first to fifth embodiments is a television receiver, but may be a set-top box, a personal computer or a workstation. In the case of a personal computer, for example, the receiving unit 101, the display unit 102, the command receiving unit 103, the identifier storage control unit 10
4. The functions of the identifier storage unit 105, the instructed information transmission unit 201, and the like can be realized by a board.

Further, in the transmission / reception systems according to the first to fifth embodiments of the present invention, description has been made of a system in which a partial image constituting an image transmitted from a transmitting device is indicated by using a partial image identifier. Instead, for example, an instruction may be given to an audio (CM song) provided together with an image, and this can be realized by attaching an audio identifier to the audio transmitted from the transmitting device.

In the transmission / reception systems according to the first to fifth embodiments of the present invention, the partial image is, for example, an object such as an image of an object which is a part of the image, and the partial image identifier is an object identifier for identifying the object. It may be.

Also, a recording medium storing a program realizing the receiving device, the transmitting device, the operating device, and the information management device shown in the first to fifth embodiments of the present invention is supplied to a system or an apparatus. The same effect as that described in the present embodiment can also be obtained by reading and executing the program stored in the recording medium by the main processing unit such as the CPU of the system or the apparatus.

As a recording medium for recording a program, for example, a floppy (registered trademark) disk, hard disk, optical disk, magnetic disk, magneto-optical disk, CD-ROM, magnetic tape, punch card, nonvolatile memory card, A ROM or the like can be used.

[0178]

As described above, according to the transmission / reception system of the present invention, a transmitting device for transmitting image information, an operating device for instructing a partial image, and receiving the image information, and in accordance with an instruction from the operating device, By providing a receiving device that stores a partial image identifier for identifying the partial image and transmits the instructed information, the user can view the image provided from the receiving device without performing a memo or the like while pressing the button. Just press to select the partial image that interests you,
Can be stored.

Further, by further providing an information management device for storing the instructed information transmitted from the receiving device, it is possible to collect the instructed information, which is the personal information indicating the user's hobbies and preferences, in the information management device. it can.

Thus, when the user who transmitted the instructed information to the information management apparatus is informed of information on the partial image selected by the user, for example, when the user instructs the image of the clothes worn by the actress, Can provide detailed information such as the brand, price, store, and the like of the clothes, and related information such as a list of products provided by the brand.

Further, the information management device can perform marketing using designated information, which is personal information indicating a user's hobbies and preferences, stored in the information management device.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram for explaining an outline of a transmission / reception system according to a first embodiment of the present invention;

FIG. 2 is a block diagram showing an example of a configuration of a receiving device of the transmitting / receiving system according to the first embodiment of the present invention.

FIG. 3 is a flowchart showing an example of the operation of the receiving device according to the first embodiment of the present invention.

FIG. 4 is a diagram illustrating an example of coordinate information transmitted to a receiving device;

FIG. 5 is a diagram showing an example of an image displayed on a display screen and an operation device by the receiving device according to the first embodiment of the present invention;

FIG. 6 is an explanatory diagram for describing an outline of a transmitting / receiving system according to a second embodiment of the present invention;

FIG. 7 is a block diagram showing an example of a configuration of a receiving device of a transmitting / receiving system according to a second embodiment of the present invention.

FIG. 8 is a flowchart showing an example of the operation of the receiving apparatus according to the second embodiment of the present invention.

FIG. 9 is a diagram showing an example of an image displayed on a display screen and an operation device by the receiving device according to the second embodiment of the present invention.

FIG. 10 illustrates an example of instructed information transmitted from the receiving device to the information management device.

FIG. 11 is a block diagram illustrating an example of a configuration of an information management device of a transmission / reception system according to Embodiments 2 to 4 of the present invention.

FIG. 12 is an explanatory diagram for describing an outline of a transmission / reception system according to a third embodiment of the present invention.

FIG. 13 is a block diagram illustrating a configuration of a receiving device of a transmitting / receiving system according to a third embodiment of the present invention.

FIG. 14 is a diagram illustrating an example of panel information and a panel information number transmitted from the transmission device.

FIG. 15 is a diagram showing an example of an image, a panel, and an operation device displayed on a display screen by the receiving device according to the third embodiment of the present invention.

FIG. 16 is a flowchart showing the operation of the receiving device according to the third embodiment of the present invention.

FIG. 17 is an explanatory diagram for describing an outline of a transmission / reception system according to a fourth embodiment of the present invention.

FIG. 18 is a block diagram showing a configuration of a receiving device of a transmitting / receiving system according to a fourth embodiment of the present invention.

FIG. 19 is a block diagram showing a configuration of an operation device of a transmission / reception system according to a fourth embodiment of the present invention.

FIG. 20 is a diagram illustrating an example of button information transmitted to the operation device.

FIG. 21 is a flowchart showing an operation of the receiving apparatus according to the fourth embodiment of the present invention.

FIG. 22 is a diagram illustrating an example of an image displayed on a display screen by the receiving device according to the fourth embodiment of the present invention and an operation button displayed on the display screen of the operation device.

FIG. 23 is a diagram showing an example of an image, a panel, and an operation device displayed on a display screen by the receiving device according to the third embodiment of the present invention.

FIG. 24 is a diagram showing an example of a product sales system using the transmission / reception system according to the present invention.

FIG. 25 is a diagram showing product purchase guidance information displayed on the display screen of the receiving device according to the present invention.

FIG. 26 is a block diagram showing a configuration of a reception device and an information management device that constitute a transmission / reception system according to a fifth embodiment of the present invention.

[Explanation of symbols]

 11, 31, 41 Transmitting device 12, 22, 32, 42 Receiving device 13, 23, 33, 43 Operating device 24 Information management device 101 Receiving unit 102 Display unit 103 Command receiving unit 104 Identifier control unit 105 Identifier storage unit 201 Instructed Information transmitting section 301 Instructed information receiving section 302 Instructed information storing section 401 Panel display section 501 Button information transmitting section 601 Button information receiving section 602 Button display control section 603 Display section 604 Sending section a Circle b Rectangular c Cursor d Panel e Actress f jacket g shirt h gloves

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 318 G06F 17/60 318G H04N 7/08 H04N 7/08 Z 7/081 F term (reference) 5B049 AA01 AA06 BB11 CC05 CC10 DD01 EE05 FF03 FF09 GG03 GG04 5B075 ND06 ND20 ND35 NK10 NK43 NK48 PP03 PP13 PQ02 PQ05 5C063 AB03 AB10 AC02 AC10 DA02 DA03 DA07 DA13 5C064 BA01 BB05 BC23

Claims (21)

[Claims] A receiving unit that receives image information having an image and a partial image identifier that identifies a partial image that is a part of the image; a display unit that displays the image; and a display unit that displays the image. A command receiving unit that receives an instruction command that is a command for designating a partial image that is a part of a displayed image; an identifier storage unit that is a storage area for storing a partial image identifier; and a partial image identifier received by the receiving unit A storage unit for storing a partial image identifier corresponding to the instruction command in the identifier storage unit. 2. The receiving apparatus according to claim 1, wherein the partial image is an object that is a part of an image, and the partial image identifier is an object identifier for identifying the object. 3. The reception according to claim 2, wherein a signal transmitted by pressing a button corresponding to the object is received, and the identifier storage unit stores an object identifier of the object corresponding to the button. apparatus. 4. The receiving device according to claim 3, further comprising a button information transmitting unit that transmits button information, which is information constituting buttons of the remote controller, to the remote controller. 5. The apparatus according to claim 1, wherein the instruction receiving unit receives an instruction instruction for designating a plurality of partial images, and the identifier storage unit stores a plurality of partial image identifiers for identifying the partial images. 4
The receiving device according to any one of the above. 6. The apparatus according to claim 1, further comprising a designated information transmitting unit that transmits designated information having a partial image identifier stored in the identifier storage unit.
The receiving device according to any one of the above. 7. An operation device for operating the receiving device according to claim 4, wherein the button information receiving unit receives button information, a display unit displays information, and the button information receiving unit receives the button information. An operation device comprising: a button display control unit that interprets button information received by the unit and displays operation buttons on the display unit; and a transmission unit that transmits a signal for operating a device. 8. A transmitting apparatus for transmitting information to the receiving apparatus according to claim 1, wherein the partial image identifier identifies an image and a partial image that is a part of the image. A transmission device for transmitting image information having 9. The transmitting apparatus according to claim 8, wherein the partial image is an object that is a part of the image, and the partial image identifier identifies the object. 10. An information management device for receiving designated information transmitted by the receiving device according to claim 6, wherein the designated information receiving unit receives the designated information, and the designated information receiving unit receives the designated information. An information management apparatus comprising: a designated information storage unit that stores designated information. 11. An information management device for receiving designated information transmitted by the receiving device according to claim 6, wherein the designated information receiving unit receives the designated information, a partial image identifier for identifying a partial image, and A product purchase guidance information storage unit that holds a pair of product purchase guidance information that is information for purchasing a product of the partial image identified by the partial image identifier, and a designated information received by the designated information receiving unit. A product purchase guidance information search unit for searching the product purchase guidance information storage unit for product purchase guidance information corresponding to the partial image identifier included in the information; and transmitting the product purchase guidance information retrieved by the product purchase guidance information search unit. An information management device, comprising: 12. A receiving device for transmitting instructed information to the information management device according to claim 11, further comprising a product purchase guide information receiving unit for receiving product purchase guide information, wherein the display unit is 7. The product purchase guidance information received by the product purchase guidance information receiving unit is displayed.
The receiving device according to the above. 13. A receiving step for receiving image information having an image and a partial image identifier for identifying a partial image which is a part of the image, a display step for displaying the image, and a display step for displaying the image. A command receiving step of receiving a command that is a command for specifying a partial image that is a part of the displayed image; and a partial image identifier received in the receiving step, and storing a partial image identifier corresponding to the command. A received data processing method, comprising: an identifier storage control step. 14. The received data processing method according to claim 13, wherein the partial image is an object that is a part of an image, and the partial image identifier is an object identifier for identifying the object. 15. The apparatus according to claim 14, wherein a signal transmitted by pressing a button corresponding to the object is received, and the identifier storing control step stores an object identifier of the object corresponding to the button. Receive data processing method. 16. The received data processing method according to claim 15, further comprising a button information transmitting step of transmitting button information, which is information constituting buttons of the remote controller, to the remote controller. 17. The apparatus according to claim 13, wherein said instruction receiving step receives an instruction instruction for designating a plurality of partial images, and said identifier storing control step stores a plurality of partial image identifiers for identifying said partial images. 17. The reception data processing method according to any one of claims to 16. 18. The received data processing method according to claim 13, further comprising a designated information transmitting step of transmitting designated information having a stored partial image identifier. 19. An operation method for operating a receiving apparatus that executes the reception data processing method according to claim 16, wherein the button information receiving step receives button information; and the button information receiving step receives the button information. An operation method comprising: a button display control step of interpreting and displaying the button information received by the user; and a transmitting step of transmitting a signal for operating the device. 20. An information management method performed by an information management device that receives designated information transmitted by the received data processing method according to claim 18, wherein the designated information receiving step receives the designated information; Product purchase guidance information corresponding to the partial image identifier included in the indicated information received in the indicated information receiving step,
A product purchase guidance information search unit step for searching from a product purchase guidance information storage unit holding the product purchase guidance information; a product purchase guidance information transmission step for transmitting the product purchase guidance information retrieved by the product purchase guidance information search step; Information management method with 21. A receiving data processing method for transmitting instructed information to an information management apparatus that executes the information management method according to claim 20, wherein a receiving step of receiving information on purchasing goods information. 19. The received data processing method according to claim 18, further comprising: displaying the product purchase guide information received by the product purchase guide information receiving step.