CN104811744A - Information putting method and system - Google Patents
Information putting method and system Download PDFInfo
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- CN104811744A CN104811744A CN201510204876.2A CN201510204876A CN104811744A CN 104811744 A CN104811744 A CN 104811744A CN 201510204876 A CN201510204876 A CN 201510204876A CN 104811744 A CN104811744 A CN 104811744A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
- H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an information putting method and system. The information putting method comprises the steps that videos which are played in real time are analyzed, and display parameters of product information and putting information in the videos are determined; the putting information is matched according to the product information in the videos; the putting information is superposed in the videos according to the display parameters of the putting information. The information putting method and system can solve the problems that the position of the putting information in the videos played in an existing broadcast and television system is fixed, and the relevance between the putting information and the video content is poor.
Description
Technical field
The information that the invention belongs to throws in field, particularly a kind of information distribution method and system.
Background technology
In video information, increase advertising message is not fresh thing already, is added in early days by the post-processed of video frequency program, but there are two shortcomings: one is that advertising message embedding video can not be revised, and two is that support information is not mutual, just simple popularization.
Internet era arrive after, Online Video advertisement provides interactive function, and the fusion form of video is also more various, mostly adopts several modes such as fixed position superposition, forward type, rear-mounted, compartment to carry out advertisement pushing.
Wherein fixed position superposition and compartment also have employing in the broadcast system of broadcasting and TV, but also all respectively there is shortcoming, the information that some users pay close attention to may be blocked in fixed position, such as station symbol or captions, compartment broadcasts because can affect program, lofty sense causes too by force spectators greatly to dislike, and cause customer loss, advertising results are undesirable.
Fixed position superposition generally presents in the mode of picture, plain text or animation, exist in the process of video playback always, although eye-catching, but concerning too dazzling user, user can be easy to neglect according to custom, and this advertisement generally all follows video content to have nothing to do, and can not provide effective information to user.
Compartment has three kinds of inserted modes: be interrupted video, virtual content inserts, superpose advertisement.
1) being interrupted video is at the more excellent time point of video, and by video breaks, insertion of advertising, because spectators' dislike is larger, is forbidden adopting by General Bureau of Radio, Film and Television at present.
2) virtual content inserts technology, and being that the specific region of video is replaced to advertised product, is generally apply in sports tournament at present, virtual content is thrown in the region having few effective information in video, such as tennis court, or above football pitch district.The field that this kind of mode is suitable for is narrower, and is all generally realize content in the recorded broadcast stage to insert, and the audience ratings of recorded broadcast program is more live declines to a great extent, and advertising results are not obvious.
3) superpose advertisement technology, be according to video pictures analysis result, certain position being fixed on video superposes the advertisement of a period of time, and advertisement form can be word, picture, also can be video.The means of picture analysis comprise according to priori preliminary treatment, also comprise intellectual analysis, can say it has been a much progress of advertisement technology.But mostly also do not accomplish real-time process at present, the fixing of position still can produce bad impact to user's perception in addition.
Except the impact on user's perception analyzed above, at the advertisement interaction capabilities that internet arena can easily realize, also comparatively difficult in broadcasting and TV field.The Internet is bilateral network, the peripheral hardware instruction of terminal can pass back to server easily, and then by instruction, advertising message expansion is come and presented to user, such as mouse moves on to location advertising, present the commodity picture of amplification, sell price, buy the abundanter information such as address, jump to after mouse clicks and buy website etc.But the video broadcast system of broadcasting and TV mostly is unilateral network, even bilateral network, its main purpose is also is mostly serve two-way video program request, for ensureing that broadcasting safety is generally control type close network, do not link the Internet, expend huge if this re-establishes a set of electric business's service system again, the advertisement that current market generally adopts is marketed by phone after broadcasting again, but this mode is not more and more easily accepted by a user because it is convenient not.
Summary of the invention
The present invention can be combined with the broadcast system of broadcasting and TV, provides a kind of information distribution method and system, the impression information position of broadcasting for solving existing Broadcast and TV system is fixed, with the problem of video content degree of correlation difference.
For solving the problem, technical scheme provided by the invention is as follows:
A kind of information distribution method, comprising:
Analyze the video play in real time, determine the display parameters of product information in video and impression information;
According to the product information coupling impression information in described video;
According to the display parameters of described impression information, in described video, superpose described impression information.
In one embodiment, the display parameters of described impression information comprise the release time of described impression information and/or the placement position information of described impression information.
In one embodiment, analyze the video play in real time, determine the release time of described impression information, comprise further:
Detect the Shot change time of real-time displaying video, and/or keyword time of occurrence in Word message, and/or keyword time of occurrence in audio-frequency information, obtain the release time of described impression information.
In one embodiment, analyze the video play in real time, determine the placement position information of described impression information, comprise further:
Detect the frame sequence of the video play in real time, obtain remarkable information;
Set the placement position that the region not comprising remarkable information is described impression information.
In one embodiment, described remarkable information is word, station symbol, object and organism.
In one embodiment, adopt station symbol, described object and described organism described in image recognition technology or the identification of vision remarkable analytical technology, adopt word described in text detection technology for detection.
In one embodiment, according to the display parameters of described impression information, in described video, superpose described impression information, comprise further:
According to the display parameters of described impression information, server end is decoded the frame of video of described video, superposes described impression information, recompile video in described video; Or
The display parameters of described impression information and described impression information are sent to terminal by transmission network; Described impression information adds in video in OSD is stacked according to the display parameters of described impression information by described terminal.
In one embodiment, analyze the video play in real time, before or after the display parameters determining product information in video and impression information, comprise further:
Behavioural analysis is carried out to user, determines the information that user pays close attention to;
According to the product information coupling impression information in described video be further:
Product information in the information paid close attention to according to described user and described video mates described impression information.
The present invention separately provides a kind of information jettison system, and this system comprises server and terminal;
Described server comprises picture analysis module, information material matching module and information sending module;
Described picture analysis module, for analyzing the video play in real time, determines the display parameters of product information in video and impression information;
Described information material matching module is used for according to the product information coupling impression information in described video;
Described information sending module is used for the display parameters of described impression information and described impression information to be sent to described terminal;
Described terminal comprises information receiving module and terminal laminating module;
Described information receiving module receives the display parameters of described impression information and described impression information;
Described terminal laminating module, according to the display parameters of described impression information, superposes described impression information in described video.
In one embodiment, the display parameters of described impression information comprise the release time of described impression information and/or the placement position information of described impression information.
In one embodiment, described server also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to; Further, the product information coupling impression information in the information paid close attention to according to described user of described information material matching module and described video.
In one embodiment, described terminal also comprises terminal peripheral hardware mapping block, and the operational order of terminal peripheral hardware is mapped to described server, for carrying out interactive operation to the impression information of superposition.
The present invention provides again a kind of information jettison system, and described system comprises server and terminal, and described server comprises picture analysis module, information material matching module and coding/decoding module;
Described picture analysis module, for analyzing the video play in real time, determines the display parameters of product information in video and impression information;
Described information material matching module is used for according to the product information coupling impression information in described video;
Described coding/decoding module, according to the display parameters of described impression information, superposes described impression information in described video;
Described terminal plays the video with impression information for decoding.
In one embodiment, the display parameters of described impression information comprise the release time of impression information and/or the placement position information of impression information.
In one embodiment, described coding/decoding module, according to the display parameters of described impression information, superposes described impression information and comprises further in described video:
Described coding/decoding module according to the display parameters of described impression information, the frame of video of decoded video; Described impression information is superposed in described video; Recompile video.
In one embodiment, described server also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to; Further, the product information coupling impression information in the information paid close attention to according to described user of described information material matching module and described video.
In one embodiment, described terminal also comprises terminal peripheral hardware mapping block, and the operational order of described terminal peripheral hardware is mapped to described server, for carrying out interactive operation to the impression information of superposition.
The present invention can be combined with the broadcast system of broadcasting and TV, can solve impression information position in video and fix, with the problem of video content degree of correlation difference, meanwhile, also can support user's two-way interaction, does not destroy the fail safe that broadcasting and TV original system broadcasts.The present invention is by the analysis to video pictures, the display parameters of product information in video and impression information can be determined, further, according to the product information coupling impression information in video in information material matching module, in server end or the superposition realizing impression information in terminal, in addition, the invention still further relates to user behavior analysis, determination impression information that can be personalized more accurately, in the terminal of jettison system, by arranging the mode of terminal peripheral hardware mapping block, the impression information of user to superposition is enable to carry out interactive operation.The present invention can make impression information and video pictures have close association, and impression information can be made to be positioned over does not affect the position that user watches video, and can realize the interactive operation of user, enhances the value of impression information.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the information distribution method flow chart of one embodiment of the invention;
Fig. 2 is the information jettison system structure chart of one embodiment of the invention;
Fig. 3 is the information jettison system structure chart of another embodiment of the present invention;
Fig. 4 is the information jettison system structure chart of yet another embodiment of the invention;
Fig. 5 is a two field picture schematic diagram of one embodiment of the invention.
Embodiment
In order to make technical characterstic of the present invention and effect more obvious; below in conjunction with accompanying drawing, technical scheme of the present invention is described further; the present invention also can have other different instantiations to be illustrated or to implement, and the equivalents that any those skilled in the art do in right all belongs to protection category of the present invention.
As shown in Figure 1, be the information distribution method flow chart of one embodiment of the invention, the method comprises:
Step S1: analyze the video play in real time, determines the display parameters of product information in video and impression information.
It should be noted that, the product information in video is embodied by product keyword, and the keyword of product can be the title of product, or other uniquely represent the mark of product.The display parameters of impression information comprise the release time of impression information and/or the placement position information of impression information, be closely related and impression information thrown in the position extremely not affecting user and watch for making impression information and video content.
Determine in one embodiment of the invention that the product information in video is determined by the three kinds of information detected in video, image information, Word message and audio-frequency information.
Concrete, the detection of image information can adopt the images steganalysis method based on local feature and vision significance, is found the product information of coupling by preset product description aspect indexing.Such as preset product description is concrete trade name, service location title etc.
Word message comprises the Word message and video supplementary (as captions) that embed in video, the Word message embedded in video and video supplementary have strong veining feature in the video frame, according to the method that marginal information detects, these texture area are made a distinction, and then Word message detected, the Word message detected is mated with the Word message keyword preset, thus obtains the information of product.Such as, suppose " drink ", " food materials " be preset Word message, the Word message detected in video is " beverage ", then the Word message detected " beverage " and preset keyword " drink " and " food materials " are matched, then can determine that the product information in video is drink.
Audio-frequency information detects and the mode of preset keyword can be adopted to realize, and the frequency occurred by keyword and duration determine the product information in current video.Such as, suppose that " food materials " are for preset keyword, in one section of continuous print voice, as in one minute, 3 " food materials " these keywords are detected within this minute, then can regard as the video that user watching relevant to cuisines, the product information namely in video is food materials, thus coupling food advertisement.
It should be noted that, the product information in video can detect according to image information, Word message detect and audio-frequency information detect in one determine, also comprehensively can determine according to the result of any two or three mode of these three kinds of modes.
Concrete, the release time of impression information is the beginning and ending time of impression information superposition, analyzes the video play in real time, determines that the release time of impression information comprises further:
One is the border detecting real-time displaying video camera lens, determines the time of Shot change, when Shot change, terminates the broadcasting of the impression information of mating in video.
Two is the Word messages (comprising the embedded word of video pictures and subtitle etc.) detecting the video play in real time, when detecting that new keyword occurs, terminate the broadcasting according to the impression information of product information coupling in video, again video is analyzed, determine new product information, mate new input content and play.Such as, the keyword related in the video of broadcasting is " automobile ", and impression information is automobile related content, when this video playback is to sometime, occurred new keyword " furniture ", then terminated the input of automobile related content, the information that coupling furniture is relevant is play.
Three is detect the audio-frequency information in the video of broadcasting in real time, when detect in audio-frequency information have new keyword time, terminate the broadcasting according to the impression information of product information coupling in video, video is analyzed, again video is analyzed, determine new product information, mate new input content and play.Such as, the keyword related in audio-frequency information is " automobile ".Impression information is automobile related content, when this video playback is to sometime, has occurred new keyword " furniture ", then terminate the input of automobile related content in audio frequency, and the information that coupling furniture is relevant is play.
It should be noted that, the release time of the impression information of the present embodiment can be determined according in picture shot cut detection, Word message detection and audio-frequency information detection, also comprehensively can determine according to the result of any two or three mode of these three kinds of modes.
Concrete, the placement position information of impression information is the particular location in video pictures, uniquely determines placement position information by the mode setting up coordinate in picture.Analyze the video play in real time, determine that the placement position information of impression information comprises further: the frame sequence detecting the video play in real time, obtains remarkable information; Set the input region that the region not comprising remarkable information is impression information.Concrete, remarkable information comprises word, station symbol, object and organism etc.The present embodiment can adopt the specifying information such as image recognition technology or vision remarkable analytical technology identification station symbol, object and organism, can adopt text detection technology for detection text figure and caption information.The present invention, to identifying that the concrete grammar of remarkable information does not limit, everyly considers that the placement position of impression information does not all belong to protection scope of the present invention in the technical scheme of remarkable information area.
Step S2: according to the product information coupling impression information in described video.
In one embodiment of the invention, the method for coupling impression information is vector space model (Vector Space Model) or the Okapi BM25 algorithm based on probability retrieval framework.Due to vector space module matching process comparative maturity, no longer describe in detail herein.The Okapi BM25 algorithm of probability retrieval framework, according to the keyword of product in video, sorting to mating document according to the mode of the degree of correlation with product keyword, preferentially electing the impression information that the degree of correlation is high.The matching process of the present invention to impression information does not limit, and during specific implementation, also can choose the method for other coupling impression information.
Step S3: according to the display parameters of described impression information, superposes described impression information in described video.
In one embodiment of the invention, the mode by server end superposition realizes the superposition of impression information, and in another embodiment of the present invention, the mode by terminal superposition realizes the superposition of impression information.The detailed process that two kinds of modes realize impression information superposition is described below:
One, server end realizes the superposition of impression information: according to release time and the placement position information of impression information, the frame of video of server end decoded video, superposes impression information in video, exports terminal to after recompile video.
Two, terminal realizes the superposition of impression information: the release time of the impression information that reception server end is sent by transmission network and placement position information and throw in content, according to release time of impression information and placement position, impression information is added in video in OSD is stacked, present to user.
Optionally, transmission network described here comprises Broadcast and TV system, IPTV network and internet etc.
Optionally, in one embodiment of the invention, analyze the video play in real time, also comprise before or after the display parameters determining product information in video and impression information: behavioural analysis is carried out to user, determines the information that user pays close attention to.Further, according to user pay close attention to information and video in product information mate impression information accurately.
It should be noted that, individualized fit can also be realized by user behavior analysis, such as, the product information in video is " sportswear ", carries out behavioural analysis known to user Zhang San and Li Si, Zhang San is the product paying close attention to A Di at ordinary times more, Li Si is the product paying close attention to Nike at ordinary times more, and the product information in the information paid close attention to according to user and video matches throws in A Di advertisement to Zhang San, throws in Nike advertisement to Li Si, final Zhang San is it is seen that A Di advertisement, and Li Si is it is seen that Nike advertisement.Carry out behavioural analysis to user to be specially: the recording user record browsing impression information in the past, analyze the information such as product type, price that it is paid close attention to, determine the keyword mated with user habit.
Illustrate that the product information in the information and video paid close attention to according to user mates the process of impression information accurately below with a specific embodiment: by determining that to the analysis of displaying video picture in video, product information is " clothes-motion class ", known to user's record analysis browsing impression information in the past, user compares concern " * * * brand ", can determine accurately to mate the keyword of impression information for " * * * branding campaign clothes " according to " clothes-motion class " and " * * * brand ".Follow-up just for user mates " * * * branding campaign clothes " relevant impression information.
One embodiment of the invention provides a kind of information jettison system, and as shown in Figure 2, this system comprises server 10 and terminal 20.Further, server 10 comprises picture analysis module 11, information material matching module 12 and information sending module 13, and terminal 20 comprises information receiving module 22 and terminal laminating module 21.Picture analysis module 11, for analyzing the video play in real time, determines the display parameters of product information in video and impression information; Information material matching module 12 is for mating impression information according to the product information in video; Information sending module is used for the display parameters of impression information and impression information to be sent to terminal 20; Information receiving module 22 receives display parameters and the impression information of impression information; Terminal laminating module 21, according to the display parameters of impression information, superposes impression information in video.
Concrete, the display parameters of impression information comprise the release time of impression information and the placement position information of impression information.It should be noted that, above-mentioned terminal can be the device that Set Top Box, mobile phone, Ipad or TV etc. have displaying video function.
Optionally, server 10 also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to, further, the product information in the information paid close attention to according to user of information material matching module and video mates impression information accurately.
Optionally, terminal also comprises terminal peripheral hardware mapping block, server end comprise peripheral hardware map receiver module, terminal peripheral hardware mapping block terminal peripheral hardware operational order is sent to peripheral hardware map receiver module, thus realize user to superposition impression information carry out interactive operation.Concrete, peripheral hardware maps receiver module and comprises virtual peripheral driver module and instruction blocking module, after physics peripheral hardware inserts terminal, the message that peripheral hardware inserts by terminal sends to virtual peripheral driver module by network, virtual peripheral driver module and server OS communication, system thinks that peripheral hardware directly inserts on the server.The input paths such as instruction blocking module interception peripheral hardware operational order, system message, are directed to the inside of application, the operational order of analog physical peripheral hardware, reach the object of terminal remote control application by the peripheral hardware operational order of long-range mapping.
Concrete, interactive operation is by the specific keys in the commodity region in mouse click video, click remote controller or Set Top Box or sent by the mode of touch screen, the details that can realize throwing in product by interactive operation obtain, as bought the acquisition of the information such as store, price, or buy etc. to shopping website.The present invention does not limit specifically mutual content.
Further embodiment of this invention provides a kind of information jettison system, and as shown in Figure 3, this system comprises server 30 and terminal 40, and server 30 comprises picture analysis module 31, information material matching module 32 and coding/decoding module 33.Picture analysis module 31, for analyzing the video play in real time, determines the display parameters of product information in video and impression information; Information material matching module 32 is for mating impression information according to the product information in video; Coding/decoding module 33, according to the display parameters of impression information, superposes impression information in video; Terminal 40 plays the video with impression information for decoding.
Concrete, the display parameters of impression information comprise the release time of impression information and/or the placement position information of impression information.The video that impression information to be superimposed on broadcasting according to the display parameters of impression information by coding/decoding module comprises further: coding/decoding module according to the display parameters of impression information, the frame of video of decoding displaying video; Superpose impression information in video; Recompile video.Comprise decoding terminals module in terminal, reception server issues the video with impression information, presents to user after decoding.
Optionally, server 30 also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to, further, the product information in the information paid close attention to according to user of information material matching module and video mates impression information accurately.
Optionally, terminal 40 also comprises terminal peripheral hardware mapping block, and terminal peripheral hardware operational order is mapped to server, supports that the impression information of user to superposition carries out interactive operation.
Optionally, server 30 also comprises mark module, for marking the display parameters throwing in content, convenient for other modules realization superposition action.Such as, mark module can mark: 1, the type of impression information, comprises word, picture, video etc.; 2, superpose the position of impression information, comprise upper left corner starting position coordinates, length, width etc.; 3, the display duration of impression information; 4, required during other superposition impression information information.
The present invention can be combined with the broadcast system of broadcasting and TV, can solve impression information position in video and fix, with the problem of video content degree of correlation difference, meanwhile, also can support user's two-way interaction, does not destroy the fail safe that broadcasting and TV original system broadcasts.The present invention is by the analysis to video pictures, the display parameters of product information in video and impression information can be determined, further, according to the product information coupling impression information in video in information material matching module, in server end or the superposition realizing impression information in terminal, in addition, the invention still further relates to user behavior analysis, determination impression information that can be personalized more accurately, in the terminal of jettison system, by arranging the mode of terminal peripheral hardware mapping block, the impression information of user to superposition is enable to carry out interactive operation.The present invention can make impression information and video pictures have close association, and impression information can be made to be positioned over does not affect the position that user watches video, and can realize the interactive operation of user, enhances the value of impression information.
It should be noted that, product in the video that the present invention relates to is traditional entity products, software product and service product etc., product information in video is embodied by product keyword, and product keyword mentioned here can comprise the title, the place of production, manufacturer, geographical location information etc. of product.The content that specifically comprise of the present invention to the product information in video does not limit.The impression information that the present invention relates to can be the advertising message of the be pre-stored within information material matching module relevant to product keyword, the Domestic News also can be correlated with for product.Advertising message embodies by the form of video, word or picture.Below with two specific embodiments, illustrate the launch process of advertising message:
Embodiment one, as shown in Figure 4, picture analysis module 52 is to the video program source 51 of input in real time, detected by video frame content, the technological means such as text in video extraction and video side information analysis (captions), the ad content determining to be applicable in video superposition is the advertisement of " food and drink-foodstuff ", and advertisement initial time is video playback 30:00 minute place, end time is that (within video playback 30:00 minute, place's Shot change is had dinner to dining room at 35:00 minute place, within video playback 35:00 minute, place switches to another camera lens), the optimum position of advertisement is that display frame is near station symbol, but distance station symbol has the region of certain distance.Picture analysis module has Shot change when 30:00 minute being detected, and the content in camera lens is " dining " relevant information, tentatively determine that rapidly the product information in video is " food and drink-foodstuff ", the initial time of advertisement putting after being 30:00 minute sometime, the advertisement matched is superimposed to the optimum position of advertisement, when video playback is to 35:00, Shot change, then the advertisement matched stops playing (termination time is 35:00 minute place).User behavior analysis module 54 is according to user's user profile input 55 (advertising messages namely browsed at ordinary times) at ordinary times, and analyzing the information that user often pays close attention to is " restaurant in * * * area " and " chafing dish restaurant ".The information keys that further locking is applicable to throwing in is " food and drink-foodstuff---restaurant in * * * area---chafing dish restaurant ".Information material matching module 56 searches out and " food and drink-foodstuff---restaurant in the * * * area---chafing dish restaurant " advertising message that the degree of correlation is the highest.Detailed process is, the advertising message that first search goes out " restaurant in * * * area ", the advertising message of " chafing dish restaurant " is searched in the advertising message in " restaurant in * * * area ", information that if information material matching module does not retrieve " restaurant---the chafing dish restaurant in * * * area ", then by and " restaurant in * * * area " nearest " chafing dish restaurant " advertisement be superimposed to video 30:00 to 35:00 minute between.By the mode of server end superposition in the present embodiment, or the mode of terminal superposition realizes, as shown in Figure 4, communication between server end and terminal is realized by radio and television broadcast system, after server end completes the advertisement superposition to certain program, the audio frequency and video after superposition can be distributed to multiple radio and television broadcast system, such as, superpose advertisement in BTV's program after, be distributed to multiple broadcast system such as Bei Jingtai, Tianjin platform and Hunan platform and broadcast.Fine dotted line frame in Fig. 4 is the module that server end superposition needs, and add the module that thick dashed line frame is terminal superposition needs, concrete additive process, see above-described embodiment, repeats no more herein.Terminal (terminal A ... terminal N) be built-in with peripheral hardware mapping block 57, the built-in peripheral hardware of server maps receiver module 58, terminal presented the advertisement with " restaurant---the chafing dish restaurant in * * * area " within the scope of 30:00 to 35:00 minute, user is by mouse or touch the peripheral hardware mapping receiver module 58 of operational order to server that the mode clicking advertisement sends this locality, peripheral hardware map receiver module 58 receive user obtain click advertisement instruction after, the details of " restaurant---the chafing dish restaurant in * * * area " or group buying websites information are sent to terminal demonstration.
Embodiment two, the video that the present embodiment is play relates to the scene buying furniture, show a certain frame picture 60 of real-time displaying video as shown in Figure 5, picture analysis module detects the keyword occurring " furniture " in captions 62, or the keyword occurring " furniture " in audio frequency detected, then determine that the product information in video is " furniture ".Refer to again shown in Fig. 5, in figure, region 64 shown in dotted line frame is the region not comprising personage, furniture and station symbol (* * TV station 61), i.e. the placement position information of advertising message.Information material matching module goes out the advertisement containing furniture according to " furniture " information matches, throw between operator according to Furniture selling market and information protocol related, determine " when Furniture advertisements 65:*** furniture store Discount Promotion carries out; Wood sofa 2999; network address: * * * * *; riding route: * * " of input, the mode of this advertisement by terminal or server end is superimposed in the dashed region in Fig. 5.Other processes and above-described embodiment similar, repeat no more herein.
The present invention is by the analysis to video pictures, the display parameters of product information in video and impression information can be determined, further, according to the product information coupling impression information in video in information material matching module, in server end or the superposition realizing impression information in terminal, in addition, the invention still further relates to user behavior analysis, determination impression information that can be personalized more accurately, in the terminal of jettison system, by arranging the mode of terminal peripheral hardware mapping block, the impression information of user to superposition is enable to carry out interactive operation.The present invention can make impression information and video pictures have close association, and impression information can be made to be positioned over does not affect the position that user watches video, and can realize the interactive operation of user, enhances the value of impression information.
The above is only for illustration of technical scheme of the present invention, and any those of ordinary skill in the art all without prejudice under spirit of the present invention and category, can carry out modifying to above-described embodiment and change.Therefore, protection scope of the present invention should be as the criterion depending on right.
Claims (17)
1. an information distribution method, is characterized in that, comprising:
Analyze the video play in real time, determine the display parameters of product information in video and impression information;
According to the product information coupling impression information in described video;
According to the display parameters of described impression information, in described video, superpose described impression information.
2. information distribution method as claimed in claim 1, it is characterized in that, the display parameters of described impression information comprise the release time of described impression information and/or the placement position information of described impression information.
3. information distribution method as claimed in claim 2, is characterized in that, analyzes the video play in real time, determines that the release time of described impression information comprises further:
Detect the Shot change time of real-time displaying video, and/or keyword time of occurrence in Word message, and/or keyword time of occurrence in audio-frequency information, obtain the release time of described impression information.
4. information distribution method as claimed in claim 2, is characterized in that, analyzes the video play in real time, determines that the placement position information of described impression information comprises further:
Detect the frame sequence of real-time displaying video, obtain remarkable information;
Set the placement position that the region not comprising remarkable information is described impression information.
5. information distribution method as claimed in claim 4, it is characterized in that, described remarkable information is word, station symbol, object and organism.
6. information distribution method as claimed in claim 5, is characterized in that, adopts station symbol, described object and described organism described in image recognition technology or the identification of vision remarkable analytical technology, adopts word described in text detection technology for detection.
7. information distribution method as claimed in claim 2, is characterized in that, according to the display parameters of described impression information, superpose described impression information and comprise further in described video:
According to the display parameters of described impression information, server end is decoded the frame of video of described video, superposes described impression information, recompile video in described video; Or
The display parameters of described impression information and described impression information are sent to terminal by transmission network; Described impression information adds in video in OSD is stacked according to the display parameters of described impression information by described terminal.
8. information distribution method as claimed in claim 1, is characterized in that, analyzes the video play in real time, also comprises before or after the display parameters determining product information in video and impression information:
Behavioural analysis is carried out to user, determines the information that user pays close attention to;
According to the product information coupling impression information in described video be further:
Product information in the information paid close attention to according to described user and described video mates described impression information.
9. an information jettison system, is characterized in that, this system comprises server and terminal;
Described server comprises picture analysis module, information material matching module and information sending module;
Described picture analysis module, for analyzing the video play in real time, determines the display parameters of product information in video and impression information;
Described information material matching module is used for according to the product information coupling impression information in described video;
Described information sending module is used for the display parameters of described impression information and described impression information to be sent to described terminal;
Described terminal comprises information receiving module and terminal laminating module;
Described information receiving module receives the display parameters of described impression information and described impression information;
Described terminal laminating module, according to the display parameters of described impression information, superposes described impression information in described video.
10. information jettison system as claimed in claim 9, it is characterized in that, the display parameters of described impression information comprise the release time of described impression information and/or the placement position information of described impression information.
11. information jettison systems as claimed in claim 9, it is characterized in that, described server also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to;
Further, the product information coupling impression information in the information paid close attention to according to described user of described information material matching module and described video.
12. information jettison systems as claimed in claim 9, it is characterized in that, described terminal also comprises terminal peripheral hardware mapping block, and the operational order of terminal peripheral hardware is mapped to described server, for carrying out interactive operation to the impression information of superposition.
13. 1 kinds of information jettison systems, is characterized in that, described system comprises server and terminal, and described server comprises picture analysis module, information material matching module and coding/decoding module;
Described picture analysis module, for analyzing the video play in real time, determines the display parameters of product information in video and impression information;
Described information material matching module is used for according to the product information coupling impression information in described video;
Described coding/decoding module, according to the display parameters of described impression information, superposes described impression information in described video;
Described terminal plays the video with impression information for decoding.
14. information jettison systems as claimed in claim 13, is characterized in that, the display parameters of described impression information comprise the release time of impression information and/or the placement position information of impression information.
15. information jettison systems as claimed in claim 13, is characterized in that, described coding/decoding module, according to the display parameters of described impression information, superposes described impression information and comprises further in described video:
Described coding/decoding module according to the display parameters of described impression information, the frame of video of described video of decoding; Described impression information is superposed in described video; Recompile video.
16. information jettison systems as claimed in claim 13, it is characterized in that, described server also comprises user behavior analysis module, for carrying out behavioural analysis to user, determines the information that user pays close attention to;
Further, the product information coupling impression information in the information paid close attention to according to described user of described information material matching module and described video.
17. information jettison systems as claimed in claim 13, it is characterized in that, described terminal also comprises terminal peripheral hardware mapping block, and the operational order of terminal peripheral hardware is mapped to described server, for carrying out interactive operation to the impression information of superposition.
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