CN104811744A - Information putting method and system - Google Patents

Information putting method and system Download PDF

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Publication number
CN104811744A
CN104811744A CN201510204876.2A CN201510204876A CN104811744A CN 104811744 A CN104811744 A CN 104811744A CN 201510204876 A CN201510204876 A CN 201510204876A CN 104811744 A CN104811744 A CN 104811744A
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China
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information
delivery
video
module
terminal
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CN201510204876.2A
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Chinese (zh)
Inventor
韩坚
李华宇
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北京视博云科技有限公司
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Priority to CN201510204876.2A priority Critical patent/CN104811744A/en
Publication of CN104811744A publication Critical patent/CN104811744A/en

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23418Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention provides an information putting method and system. The information putting method comprises the steps that videos which are played in real time are analyzed, and display parameters of product information and putting information in the videos are determined; the putting information is matched according to the product information in the videos; the putting information is superposed in the videos according to the display parameters of the putting information. The information putting method and system can solve the problems that the position of the putting information in the videos played in an existing broadcast and television system is fixed, and the relevance between the putting information and the video content is poor.

Description

_种信息投放方法及系统 _ Kinds of information delivery method and system

技术领域 FIELD

[0001] 本发明属于信息投放领域,特别涉及一种信息投放方法及系统。 [0001] The present invention belongs to the field of information delivery, particularly to a method and system for information delivery.

背景技术 Background technique

[0002] 在视频信息中增加广告信息早已不是新鲜的事情,早期通过视频节目的后期处理添加,但是存在两个缺点:一是广告信息嵌入视频不可修改,二是不支持信息交互,只是单纯的推广。 [0002] increase advertising messages longer a new thing in the video information, by early post-video processing program to add, but there are two drawbacks: First, advertising information into the video can not be modified, and second, do not support the information exchange, but simply promotion.

[0003] 互联网时代到来以后,在线视频广告提供了交互功能,和视频的融合形式也更加多样,大多采用固定位置叠加、前置式、后置式、间隔式等几种方式进行广告推送。 [0003] After the advent of the Internet age, online video advertising offers interactive features, and integration in the form of video and more diverse, they use a fixed position superimposed, Front, Rear, compartmentalized and so are several ways advertising push.

[0004] 其中固定位置叠加和间隔式在广电的播出系统中也有采用,但是也都各有缺点,固定位置可能会遮挡一些用户关注的信息,例如台标或者字幕,间隔式因为会影响节目播出,突兀感太强引起观众极大反感,导致用户流失,广告效果不理想。 [0004] wherein the fixed position of the overlay in the broadcasting and playout of spaced system is also employed, but also have their own drawbacks, a fixed position may obscure some of the user interest information, e.g. subtitles or logo, because it affects the program compartmentalized broadcast, unexpected sense to attract an audience too great resentment, leading to loss of customers, ads are not effective.

[0005] 固定位置叠加一般以图片、纯文本或者动画的方式呈现,在视频播放的过程中一直存在,虽然醒目,但是对用户来说太过扎眼,用户可以根据习惯很容易忽略掉,而且这种广告一般都跟视频内容无关,不能给用户提供有效的信息。 [0005] Generally fixed position superimposed images, plain text or animation presented in a way, there has been in the process of video playback, although eye-catching, but it was too loud for the user, the user can easily ignore customary, and this kinds of video content related to advertising in general has nothing to do, do not provide effective information to the user.

[0006] 间隔式有三种插入方式:间断视频、虚拟内容插入、叠加广告。 [0006] The compartmentalized insert three ways: intermittent video, virtual content insertion, overlay ads.

[0007] I)间断视频是在视频比较精彩的时间点,将视频中断,插入广告,因为观众反感比较大,目前已经被广电总局禁止采用。 [0007] I) is interrupted video in the video more exciting point in time, the video interrupt, insert ads, because viewers dislike relatively large, SARFT has now been prohibited.

[0008] 2)虚拟内容插入技术,是将视频的特定区域替换成广告产品,目前一般是在体育比赛中应用,将虚拟内容投放在视频中没多少有效信息的区域,例如网球场地,或者足球球门区上方。 [0008] 2) virtual content insertion technique, is to replace a specific area of ​​the video into advertising products, now generally used in sports games, virtual content delivery in the video how many valid area information did not, such as tennis or football above the goal area. 此种方式适用的领域较窄,并且一般都是在录播阶段实现内容插入,而录播节目的收视率较直播有大幅下降,广告效果不明显。 Field applicable in this way is narrow, and are generally realized in recording and broadcasting content insertion phase, while the ratings of the show taped live a more substantial decline, advertising effectiveness is not obvious.

[0009] 3)叠加广告技术,是根据视频画面分析结果,固定在视频的某个位置叠加一段时间的广告,广告形式可以是文字、图片,也可以是视频。 [0009] 3) overlay advertising technology, is based on the video screen analysis, fixed overlay advertising for some time at a position of the video, advertising can be text, pictures, video can be. 画面分析的手段包括根据先验知识预处理,也包括智能分析,可以说已经是广告技术的一大进步。 Screen analysis means include a priori knowledge of pretreatment, but also intelligent analysis, it can be said to have been a big step forward advertising technology. 但是目前大多还做不到实时处理,另外位置的固定仍然会对用户观感产生不好的影响。 But now most of them still can not do real-time processing, additional fixed location will still have a bad influence user perception.

[0010] 除了以上分析的对用户观感的影响以外,在互联网领域可以轻松实现的广告交互能力,在广电领域也较为困难。 [0010] In addition to the impact on the user's perception of the above analysis, the ability to interact in the field of Internet advertising can be easily implemented in the broadcasting field is also more difficult. 互联网是双向网络,终端的外设指令能够轻松的回传到服务器,进而通过指令将广告信息扩展开来呈现给用户,例如鼠标移到广告位置,呈现放大的商品图片、售卖价格、购买地址等更丰富的信息,鼠标点选后跳转到购买网站等。 The Internet is a two-way network, peripherals command terminal can easily back to the server, and then will be extended by the instruction open to advertising messages presented to the user, for example, mouse over the ad position, showing enlarged pictures of goods, the sale price, purchase address, etc. richer information, mouse click to jump to the purchase website. 但是广电的视频播出系统多为单向网络,即使是双向网络,其主要目的也多是服务于双向视频点播,为保证播出安全一般为管制型封闭网络,不链接互联网,若为此再重新建立一套电商服务系统耗费巨大,目前市面普遍采用的广告播出后再通过电话进行营销,但此方式因其不够便捷而越来越不被用户接受。 But radio and television broadcast video systems are mostly one-way networks, even two-way network, its main purpose is to serve also multi-way video-on-demand, in order to ensure air safety regulation generally closed network type, do not link to the Internet, do this again if re-establish a set of electrical services, system costly, currently widely used in broadcast advertising market after the marketing by phone, but this is not easy because of the way more and more users will not be accepted.

发明内容 SUMMARY

[0011] 本发明可与广电的播出系统结合,提供一种信息投放方法及系统,用于解决现有广电系统播出的投放信息位置固定、与视频内容相关度差的问题。 [0011] The present invention may be combined with radio and television broadcast system, an information delivery method and system for solving the existing radio and television broadcast systems serving stationary information, video content related to the problem of poor.

[0012] 为解决上述问题,本发明提供的技术方案如下: [0012] In order to solve the above problems, the present invention provides the following technical solution:

[0013] 一种信息投放方法,包括: [0013] An information delivery method, comprising:

[0014] 分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; [0014] real-time playback of video analysis to determine product information in video and display parameters put information;

[0015] 根据所述视频中的产品信息匹配投放信息; [0015] The product of delivery information in the video information matches;

[0016] 根据所述投放信息的显示参数,在所述视频中叠加所述投放信息。 [0016] The display parameters of the delivery information, the delivery information to the video overlay.

[0017] 在一个实施例中,所述投放信息的显示参数包括所述投放信息的投放时间和/或所述投放信息的投放位置信息。 Display Parameters [0017] In one embodiment, the delivery information comprises delivery time information and / or location information of the delivery information of the delivery run.

[0018] 在一个实施例中,分析实时播放的视频,确定所述投放信息的投放时间,进一步包括: [0018] In one embodiment, real-time analysis of the video playback, determining the delivery schedule information, further comprising:

[0019] 检测实时播放视频的镜头切换时间,和/或文字信息中关键字出现时间,和/或音频信息中关键字出现时间,得到所述投放信息的投放时间。 [0019] Real-time detection switching time playing video camera, and / or text message keyword appears in time, and / or audio information keyword appears in the time to obtain the run time of delivery information.

[0020] 在一个实施例中,分析实时播放的视频,确定所述投放信息的投放位置信息,进一步包括: [0020] In one embodiment, the analysis of the video played in real time, determining the placement of the information delivery, further comprising:

[0021] 检测实时播放的视频的帧序列,得到显著信息; [0021] detecting a sequence of video frames played in real time to obtain significant information;

[0022] 设定不包含显著信息的区域为所述投放信息的投放位置。 Region [0022] contain no significant information is set as the position information of the delivery run.

[0023] 在一个实施例中,所述显著信息为文字、台标、物体及生物体。 [0023] In one embodiment, the significant information is a text, logo, object, and organisms.

[0024] 在一个实施例中,采用图像识别技术或视觉显著分析技术识别所述台标、所述物体及所述生物体,采用文字检测技术检测所述文字。 [0024] In one embodiment, using image recognition techniques or visual techniques to identify the analysis significantly logo, and the object of the organism, by detection using the text character.

[0025] 在一个实施例中,根据所述投放信息的显示参数,在所述视频中叠加所述投放信息,进一步包括: [0025] In one embodiment, the display parameters of the delivery information, the delivery information of the video superimposes, further comprising:

[0026] 根据所述投放信息的显示参数,服务器端解码所述视频的视频帧,在所述视频中叠加所述投放信息,重新编码视频;或 [0026] The video frame display parameters of the delivery information, the decoding of the video server, the video superimposing the information delivery, the re-encoded video; or

[0027] 将所述投放信息的显示参数及所述投放信息通过传输网络发送至终端;所述终端根据所述投放信息的显示参数将所述投放信息于OSD层叠加至视频中。 [0027] The delivery information display parameters and the delivery information to the terminal through the transmission network; the terminal according to the delivery information display parameters of the delivery information is added to the laminate in the OSD video.

[0028] 在一个实施例中,分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数之前或之后,进一步包括: Before [0028] In one embodiment, real-time analysis of the video playback, determining product information and display parameters of the video information or after delivery, further comprising:

[0029] 对用户进行行为分析,确定用户关注的信息; [0029] the user behavior analysis to determine information about the user of interest;

[0030] 根据所述视频中的产品信息匹配投放信息进一步为: [0030] The product of delivery information matches the video information is further:

[0031] 根据所述用户关注的信息及所述视频中的产品信息匹配所述投放信息。 [0031] Products according to the delivery information matching the user information and the video of interest.

[0032] 本发明另提供一种信息投放系统,该系统包括服务器及终端; [0032] The present invention further provides an information delivery system which includes a server and a terminal;

[0033] 所述服务器包括画面分析模块、信息素材匹配模块及信息发送模块; [0033] The server includes a screen analysis module, material information matching module and an information transmitting module;

[0034] 所述画面分析模块用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; [0034] The screen analysis module for analyzing real-time playback of the video, the video information is determined in the product and the delivery information display parameters;

[0035] 所述信息素材匹配模块用于根据所述视频中的产品信息匹配投放信息; [0035] The matching module is configured to deliver information material in accordance with product information matching the information in the video;

[0036] 所述信息发送模块用于将所述投放信息的显示参数及所述投放信息发送至所述终端; [0036] The information sending module for displaying parameters of the delivery information and the delivery information to the terminal;

[0037] 所述终端包括信息接收模块及终端叠加模块; [0037] The terminal includes a receiving module and a terminal information overlay module;

[0038] 所述信息接收模块接收所述投放信息的显示参数及所述投放信息; [0038] The information receiving module receives the delivery information display parameter and said delivery information;

[0039] 所述终端叠加模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息。 [0039] The display module of the terminal overlay parameters of the delivery information, the delivery information to the video overlay.

[0040] 在一个实施例中,所述投放信息的显示参数包括所述投放信息的投放时间和/或所述投放信息的投放位置信息。 Display Parameters [0040] In one embodiment, the delivery information comprises delivery time information and / or location information of the delivery information of the delivery run.

[0041] 在一个实施例中,所述服务器还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息;进一步的,所述信息素材匹配模块根据所述用户关注的信息及所述视频中的产品信息匹配投放信息。 [0041] In one embodiment, the server further includes a user behavior analyzing module configured to analyze the behavior of the user information, the user interest is determined; further, the matching module creative interest information according to the user and the product information matching the video delivery information.

[0042] 在一个实施例中,所述终端还包括终端外设映射模块,将终端外设的操作指令映射到所述服务器,用于对叠加的投放信息进行交互操作。 [0042] In one embodiment, the terminal further includes a terminal peripheral mapping module to map the terminal peripheral operation instruction to the server, for serving information superimposed to interact.

[0043] 本发明又提供一种信息投放系统,所述系统包括服务器及终端,所述服务器包括画面分析模块、信息素材匹配模块及编解码模块; [0043] The present invention further provides an information delivery system, the system comprising a terminal and a server, said server comprising a screen analysis module, material information encoding and decoding module and a matching module;

[0044] 所述画面分析模块用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; [0044] The screen analysis module for analyzing real-time playback of the video, the video information is determined in the product and the delivery information display parameters;

[0045] 所述信息素材匹配模块用于根据所述视频中的产品信息匹配投放信息; [0045] The matching module is configured to deliver information material in accordance with product information matching the information in the video;

[0046] 所述编解码模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息; [0046] The display module to the codec parameters of the delivery information, the delivery information to the video overlay;

[0047] 所述终端用于解码播放带有投放信息的视频。 The [0047] terminal having a video player for decoding information delivery.

[0048] 在一个实施例中,所述投放信息的显示参数包括投放信息的投放时间和/或投放信息的投放位置信息。 Display Parameters [0048] In one embodiment, the delivery information comprises delivery schedule information and / or location information to deliver information delivery.

[0049] 在一个实施例中,所述编解码模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息进一步包括: [0049] In one embodiment, the encoding and decoding module in accordance with the delivery information display parameter superimposed in the video information said serving further comprising:

[0050] 所述编解码模块根据所述投放信息的显示参数,解码视频的视频帧;在所述视频中叠加所述投放信息;重新编码视频。 [0050] The display module to the codec parameters of the delivery information, the video frames of the decoded video; the superimposing in the video information delivery; re-encoded video.

[0051] 在一个实施例中,所述服务器还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息;进一步的,所述信息素材匹配模块根据所述用户关注的信息及所述视频中的产品信息匹配投放信息。 [0051] In one embodiment, the server further includes a user behavior analyzing module configured to analyze the behavior of the user information, the user interest is determined; further, the matching module creative interest information according to the user and the product information matching the video delivery information.

[0052] 在一个实施例中,所述终端还包括终端外设映射模块,将所述终端外设的操作指令映射到所述服务器,用于对叠加的投放信息进行交互操作。 [0052] In one embodiment, the terminal further includes a terminal peripheral mapping module mapping the terminal peripherals operation instruction to the server, for serving information superimposed to interact.

[0053] 本发明可与广电的播出系统结合,能够解决视频中投放信息位置固定,与视频内容相关度差的问题,同时,也能支持用户双向互动,不破坏广电原有系统播出的安全性。 [0053] The present invention can be combined with radio and television broadcast system, can solve the problem fixed location video delivery information, and video content related to the poor, but also can support two-way interactive user does not destroy the original radio and television broadcast system safety. 本发明通过对视频画面的分析,能够确定视频中的产品信息及投放信息的显示参数,进一步,在信息素材匹配模块中根据视频中的产品信息匹配投放信息,在服务器端或在终端实现投放信息的叠加,除此之外,本发明还涉及用户行为分析,能够更精确的个性化的确定投放信息,在投放系统的终端,通过设置终端外设映射模块的方式,使用户能够对叠加的投放信息进行交互操作。 By analysis of the video picture of the present invention, it is possible to determine the product in videos and display parameters delivery information, and further, in the material information matching module serving information based on product information matches the video, the server or implemented delivery information terminal superposition, in addition, the present invention further relates to user behavior analysis, to determine a more precise information can deliver personalized delivery system in the terminal, the terminal peripheral mapping module by providing a way to enable users to serve overlay information interoperate. 本发明能够使投放信息与视频画面有紧密关联性,能使投放信息放置于不影响用户观看视频的位置,并能够实现用户的交互操作,增强了投放信息的价值。 The present invention enables delivery of information and video picture closely relevance, enabling a position to put in place the information does not affect the user viewing the video, and enables user interaction, enhancing the value of delivery of information.

附图说明 BRIEF DESCRIPTION

[0054] 为了更清楚地说明本发明实施例的技术方案,下面将对实施例描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其他的附图。 [0054] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, briefly describes the accompanying drawings required for describing the embodiments used in the following embodiments will be apparent in the following description of the accompanying drawings are merely some embodiments of the present invention. embodiment, those of ordinary skill in the art is concerned, without any creative effort, and may also obtain other drawings based on these drawings.

[0055] 图1为本发明一实施例的信息投放方法流程图; [0055] FIG. 1 is a flowchart of the information delivery method according to an embodiment of the present invention;

[0056]图2为本发明一实施例的信息投放系统结构图; [0056] FIG. 2 information delivery system configuration diagram according to an embodiment of the present invention;

[0057]图3为本发明另一实施例的信息投放系统结构图; [0057] FIG. 3 information delivery system configuration diagram according to another embodiment of the present invention;

[0058]图4为本发明再一实施例的信息投放系统结构图; [0058] FIG. 4 configuration diagram of the information delivery system of an embodiment of a further embodiment of the present invention;

[0059] 图5为本发明一实施例的一帧图像示意图。 [0059] FIG. 5 of the present invention, a schematic of an embodiment of an image.

具体实施方式 Detailed ways

[0060] 为了使本发明的技术特点及效果更加明显,下面结合附图对本发明的技术方案做进一步说明,本发明也可有其他不同的具体实例来加以说明或实施,任何本领域技术人员在权利要求范围内做的等同变换均属于本发明的保护范畴。 [0060] In order to make the technical features and effects of the invention more apparent, the accompanying drawings further illustrate the technical solution of the present invention in conjunction with the present invention may also have various other specific examples will be described or embodiments, anyone skilled in the art in do equivalents within the scope of the claims belong to transform the protection scope of the invention.

[0061] 如图1所示,为本发明一实施例的信息投放方法流程图,该方法包括: [0061] As shown in FIG. 1, an information delivery method according to an embodiment of the present invention, a flow diagram, the method comprising:

[0062] 步骤S1:分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数。 [0062] Step S1: real-time playback of video analysis to determine the product information in the video display parameters and information delivery.

[0063] 需要说明的是,视频中的产品信息通过产品关键字体现,产品的关键字可以为产品的名称,或其他唯一表示产品的标识。 [0063] It should be noted that the product information in the video reflected through the product keywords, the product can name the product, or other unique identifier representation of the product. 投放信息的显示参数包括投放信息的投放时间和/或投放信息的投放位置信息,用于使投放信息与视频内容紧密相关及将投放信息投放至不影响用户观看的位置。 Display parameters delivery information including schedule information delivery and / or delivery placement information for the delivery of information and video content is closely related to the delivery of information and does not affect the position to put the user viewing.

[0064] 本发明一实施例中确定视频中的产品信息通过检测视频中的三种信息确定,画面信息、文字信息及音频信息。 [0064] Examples determining product information in three video information detected in the video is determined, the picture information, character information and audio information to an embodiment of the present invention.

[0065] 具体的,画面信息的检测可采用基于局部特征与视觉显著性的图像目标识别方法,通过预置产品描述特征索引找到匹配的产品信息。 [0065] Specifically, the screen information can be detected target image recognition method significance based on local features and visual, to find matching product information by presetting Description feature index. 例如预置产品描述为具体的商品名称、服务场所名称等。 For example preset product described as a specific product names, service names and other places.

[0066] 文字信息包括视频中嵌入的文字信息以及视频辅助信息(如字幕),视频中嵌入的文字信息及视频辅助信息在视频帧中有强烈的纹理化特征,根据边缘信息检测的方法将这些纹理区区分开来,进而检测到文字信息,将检测到的文字信息与预设的文字信息关键字进行匹配,从而得到产品的信息。 [0066] Text information including video text embedded information and video auxiliary information (subtitle), embedded in the video text information and video auxiliary information strong textured features in the video frame, according to the method of Edge Information Detection of these texture mere separately, and then detected by text message, the detected character information matches the pre-text message keywords, to obtain product information. 例如,假设“饮品”、“食材”为预置的文字信息,视频中检测到的文字信息为“饮料”,则将检测到的文字信息“饮料”与预置关键字“饮品”及“食材”相匹配,则可确定视频中的产品信息为饮品。 For example, if "drink", "food" for the preset text messages, video detected text message to "drink", it will be detected text message "drink" and the preset keyword "drink" and "food "match, you can determine the product information video for drinks.

[0067] 音频信息检测可采用预置关键字的方式实现,通过关键字出现的频率和持续时间来确定当前视频中的产品信息。 Implement [0067] the audio information preset keyword detection methods can be used to determine the current video in the product information by frequency and duration of the keywords appear. 例如,假设“食材”为预置关键字,在一段连续的语音中,如一分钟内,在这一分钟内检测到3次“食材”这个关键字,则可认定为用户正在观看的视频与美食相关,即视频中的产品信息为食材,从而匹配食物广告。 For example, if "ingredients" for the preset keywords, in a period of continuous speech, within like a minute, detected three "ingredients" is the keyword in this minute, can be identified as the user is viewing video and cuisine related, namely product information video for the ingredients to match food advertising.

[0068] 需要说明的是,视频中的产品信息可根据画面信息检测、文字信息检测及音频信息检测中的一个确定,也可根据这三种方式任意两种或三种方式的结果综合确定。 [0068] Incidentally, in the product information according to the video picture information is detected, the character information and audio information detected in the detecting a determination may be determined according to the results of the comprehensive of any two of the three ways or three ways.

[0069] 具体的,投放信息的投放时间为投放信息叠加的起止时间,分析实时播放的视频,确定投放信息的投放时间进一步包括: [0069] In particular, the delivery schedule for the beginning and ending time information delivery information superimposed, real-time playback of video analysis to determine the delivery schedule information further includes:

[0070] 一是检测实时播放视频镜头的边界,确定镜头切换的时间,当镜头切换时,结束视频中匹配的投放信息的播放。 [0070] First, detection of real-time broadcast video shot boundaries, lens switching determination time, when the lens is switched, the end of the play of video delivery information matches.

[0071] 二是检测实时播放的视频的文字信息(包含视频画面内嵌文字及辅助字幕等),当检测到有新的关键字出现时,结束根据视频中产品信息匹配的投放信息的播放,重新对视频进行分析,确定新的产品信息,匹配新的投放内容进行播放。 [0071] The second is detected in real-time text messages broadcast video (including video screens embedded text and subtitles, etc.), when it is detected that a new keyword appears, according to the playback end video products matching delivery information, video re-analyzed to determine new product information, matching the new cast to play. 例如,播放的视频中涉及的关键字为“汽车”,投放信息为汽车相关内容,当该视频播放至某一时间,出现了新的关键字“家具”,则结束汽车相关内容的投放,匹配家具相关的信息进行播放。 For example, the keyword video playback is involved in "car" delivery information for automotive-related content, when the video player to a certain time, the emergence of new keyword "furniture", the car stopped delivering relevant content, matching furniture relevant information for playback.

[0072] 三是检测实时播放的视频中的音频信息,当检测到音频信息中有新的关键字时,结束根据视频中产品信息匹配的投放信息的播放,对视频进行分析,重新对视频进行分析,确定新的产品信息,匹配新的投放内容进行播放。 [0072] Third, the audio information detected by real-time playback of video, audio information when there is a new keyword is detected, the end of the video player put the information in the product information matches, the video analysis of the video again analysis, new product information, matching the new cast to play. 例如,音频信息中涉及的关键字为“汽车”。 For example, the keyword audio information related to "car." 投放信息为汽车相关内容,当该视频播放至某一时间,音频中出现了新的关键字“家具”,则结束汽车相关内容的投放,匹配家具相关的信息进行播放。 Delivery information is auto-related content, when the video player to a certain time, the emergence of new audio keyword "furniture", the car stopped delivering relevant content, matching furniture-related information for playback.

[0073] 需要说明的是,本实施例的投放信息的投放时间可根据画面镜头切换检测、文字信息检测及音频信息检测中的一个确定,也可根据这三种方式任意两种或三种方式的结果综合确定。 [0073] Incidentally, delivery schedule information according to the present embodiment may be a screen shot change detection, determining a character information and audio information detected in the detection, it can be any two or three modes of these three ways the combined result is determined.

[0074] 具体的,投放信息的投放位置信息为视频画面中的具体位置,可通过在画面中建立坐标的方式唯一确定投放位置信息。 [0074] Specifically, the placement information serving as a video picture of the specific location, by way of establishing the coordinates in the screen information uniquely determined placements. 分析实时播放的视频,确定投放信息的投放位置信息进一步包括:检测实时播放的视频的帧序列,得到显著信息;设定不包含显著信息的区域为投放信息的投放区域。 Analysis of video played in real time, determining where information delivery information further comprises: detecting a sequence of video frames played in real time to obtain significant information; setting region does not include significant information for serving serving area information. 具体的,显著信息包括文字、台标、物体及生物体等。 Specifically, the significant information including text, logo, object, and other organisms. 本实施例可采用图像识别技术或视觉显著分析技术识别台标、物体及生物体等具体信息,可采用文字检测技术检测文本图及字幕信息。 The present embodiment may employ an image recognition technique or saliency analysis techniques to identify specific information logo, object, and other organisms, can be detected by detecting the text subtitle information and text FIG. 本发明对识别显著信息的具体方法并不做限制,凡是考虑到投放信息的投放位置不在显著信息区域的技术方案均属于本发明的保护范围。 The method of the present invention is particularly significant for the identification information do not limit, taking into account all placements delivery information is not a significant aspect of the information area belong to the scope of the present invention.

[0075] 步骤S2:根据所述视频中的产品信息匹配投放信息。 [0075] Step S2: According to the product information matches the information served in the video.

[0076] 本发明一实施例中,匹配投放信息的方法为向量空间模型(Vector Space Model)或基于概率检索框架的Okapi BM25算法。 [0076] In one embodiment of the present invention, delivery information matching method for vector space model (Vector Space Model) or Okapi BM25 algorithm based on a probability retrieval framework. 由于向量空间模块匹配方法已经比较成熟,此处不再详细叙述。 Since the vector space block matching method is relatively mature, it is not described in detail here. 概率检索框架的Okapi BM25算法根据视频中产品的关键字,按照与产品关键字的相关度的方式来对匹配文档进行排序,优先推选相关度高的投放信息。 Okapi BM25 algorithm probabilistic retrieval framework based on keywords in a video product, in accordance with the relevant keywords of the product in a way to sort of matching documents, put priority selection of highly relevant information. 本发明对投放信息的匹配方法不做限制,具体实现时,也可选取其他匹配投放信息的方法。 The present invention is not restricted to the matching delivery information, when the specific implementation, other methods may be selected to match the delivery information.

[0077] 步骤S3:根据所述投放信息的显示参数,在所述视频中叠加所述投放信息。 [0077] Step S3: The display of the parameters of the delivery information, the delivery information to the video overlay.

[0078] 本发明一实施例中,可通过服务器端叠加的方式实现投放信息的叠加,本发明另一实施例中,可通过终端叠加的方式实现投放信息的叠加。 [0078] In one embodiment of the present invention can be realized by the information delivery server superimposing a superimposed manner, a further embodiment of the present invention may be implemented by a terminal served superimposition information superimposed manner. 两种方式实现投放信息叠加的具体过程叙述如下: DETAILED procedure delivery information superimposing two ways described as follows:

[0079] 一、服务器端实现投放信息的叠加:根据投放信息的投放时间及投放位置信息,月艮务器端解码视频的视频帧,在视频中叠加投放信息,重新编码视频后输出至终端。 [0079] First, the server-side implementation overlay placement information: The video frame delivery time and delivery location information to deliver information, month that works to end decoding video, the video overlay placement information, and outputs to the terminal re-encoded video.

[0080] 二、终端实现投放信息的叠加:接收服务器端通过传输网络发送的投放信息的投放时间及投放位置信息和投放内容,根据投放信息的投放时间及投放位置将投放信息于OSD层叠加至视频中,呈现给用户。 [0080] Second, the terminal to achieve delivery of superimposing information: receiving the server through scheduling and serving the location information and deliver content delivery information transmitted sent by the network, based on the schedule and placements delivery information to deliver the information to the OSD lamination was added to video, presented to the user.

[0081] 可选的,这里所述的传输网络包括广电系统、IPTV网络及互联网络等。 [0081] Alternatively, where the network comprises a broadcasting transmission system, IPTV networks and Internet networks.

[0082] 可选的,本发明一实施例中,分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数之前或之后还包括:对用户进行行为分析,确定用户关注的信息。 [0082] Alternatively, the present invention is one embodiment, analysis of the video played in real time, before determining the product information and display parameters of the video information delivery or after further comprising: the user behavior analysis, to determine the user interest information. 进一步的,根据用户关注的信息及视频中的产品信息准确的匹配投放信息。 Further, according to the product launch information accurate matching information and video information in the user's attention.

[0083] 需要说明的是,通过用户行为分析还能实现个性化匹配,例如,视频中的产品信息为“运动服装”,对用户张三和李四进行行为分析可知,张三平时多关注阿迪的产品,李四平时多关注耐克的产品,根据用户关注的信息和视频中的产品信息匹配出向张三投放阿迪广告,向李四投放耐克广告,最终张三看到的是阿迪广告,李四看到的是耐克广告。 [0083] It should be noted, can be personalized to match, for example, product information video for "sportswear", Zhang and Li were on the user behavior analysis shows that by analyzing user behavior, more attention when Adi Zhangsan Ping products, John Doe usually pay more attention to Nike product, put a match to Joe Smith Adidas ads based on product information and video information in the user's attention, put Nike ads to John Doe, Joe Smith finally see the Adidas ad, John Doe see the Nike ad. 对用户进行行为分析具体为:记录用户以往的浏览投放信息的记录,分析其关注的产品类型、价位等信息,确定与用户习惯匹配的关键字。 The user behavior analysis specifically: record the user's browser running past record information, analyze their concerns product type, price and other information, to determine the keywords that match user habits.

[0084] 下面以一具体实施例来说明根据用户关注的信息及视频中的产品信息准确的匹配投放信息的过程:通过对播放视频画面的分析确定视频中产品信息为“服装-运动类”,对用户以往的浏览投放信息的记录分析可知,用户比较关注“***品牌”,根据“服装-运动类”及“***品牌”即可准确的确定匹配投放信息的关键字为“***品牌运动服装”。 [0084] Next, in a particular embodiment to illustrate an exact match during delivery information based on the information and video user interest in the product information: the analysis of playing video picture to determine a video product information "clothing - sports", analysis of record information on past user running the browser shows that users are more concerned about "*** brand," according to "clothing - sports" and "*** brand" to determine the exact match keyword delivery information is "* ** brand of sportswear. " 后续就为用户匹配“***品牌运动服装”相关的投放信息。 Follow-up to match users' brand sportswear *** "delivery-related information.

[0085] 本发明一实施例提供一种信息投放系统,如图2所示,该系统包括服务器10及终端20。 [0085] The present invention provides an embodiment of an information delivery system, shown in Figure 2, the system includes a server 10 and a terminal 20. 进一步的,服务器10包括画面分析模块11、信息素材匹配模块12及信息发送模块13,终端20包括信息接收模块22及终端叠加模块21。 Further, the server 10 includes a screen analysis module 11, material information matching module 12 and an information transmission module 13, the terminal 20 includes an information receiving module 22 and a terminal block 21 is superimposed. 画面分析模块11用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数;信息素材匹配模块12用于根据视频中的产品信息匹配投放信息;信息发送模块用于将投放信息的显示参数及投放信息发送至终端20 ;信息接收模块22接收投放信息的显示参数及投放信息;终端叠加模块21根据投放信息的显示参数,在视频中叠加投放信息。 Picture analysis module 11 for analyzing real-time playback of the video, the video information is determined in the product and the delivery information display parameters; creative information matching module 12 for serving information based on product information matches the video; information transmitting module is configured to deliver information serving information and display parameters to the terminal 20; display information receiving module parameters received delivery information and delivery information 22; overlay module terminal 21 of the display parameters delivery information, delivery information in the video overlay.

[0086] 具体的,投放信息的显示参数包括投放信息的投放时间及投放信息的投放位置信息。 [0086] Specifically, the delivery information display parameter comprises delivery schedule information and delivery information delivery position information. 需要说明的是,上述终端可以为机顶盒、手机、Ipad或电视等具有播放视频功能的装置。 Incidentally, the terminal apparatus may have a function to play a video set-top boxes, mobile phones, television Ipad or the like.

[0087] 可选的,服务器10还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息,进一步的,信息素材匹配模块根据用户关注的信息及视频中的产品信息准确的匹配投放信息。 [0087] Alternatively, the server 10 also includes a user behavior analysis module for the user behavior analysis to determine information about the user's attention, further, information material and video matching module according to the information in the user's attention to accurate product information matching delivery information.

[0088] 可选的,终端还包括终端外设映射模块,服务器端包括外设映射接收模块,终端外设映射模块将终端外设操作指令发送给外设映射接收模块,从而实现用户对叠加的投放信息进行交互操作。 [0088] Alternatively, the terminal further includes a terminal peripheral mapping module, the server module comprises a mapping of the received peripheral terminal peripheral mapping module operation command to the terminal peripheral peripheral map receiving module, enabling the user of the superimposed delivery information to interoperate. 具体的,外设映射接收模块包括虚拟外设驱动模块及指令拦截模块,物理外设插入终端后,终端将外设插入的消息通过网络发送给虚拟外设驱动模块,虚拟外设驱动模块与服务器操作系统通讯,系统认为外设是直接插在服务器上。 Specifically, the receiving module comprises a virtual peripheral mapping module, and a peripheral driver instructions intercept module, the peripherals physically inserted into the terminal, the terminal is inserted into the peripheral messages sent over the network peripheral to the virtual drive module, virtual drive module and the peripheral server operating system communication, the system is considered to peripherals plugged directly on the server. 指令拦截模块拦截外设操作指令、系统消息等输入路径,将远程映射的外设操作指令定向到应用的内部,模拟物理外设的操作指令,达到终端远程控制应用的目的。 Instruction peripheral intercept module intercepting an operation instruction input system message like path, the remote operation instruction is mapped peripheral directed to internal applications to simulate physical peripheral operation instruction, the purpose of the remote control application terminal.

[0089] 具体的,交互操作可通过鼠标点击视频中的商品区域、点击遥控器或机顶盒上的特定按键、或通过触摸屏幕的方式发送,通过交互操作可实现投放产品的详细信息获取,如购买商城、价位等信息的获取,或者到购物网站进行购买等。 [0089] Specifically, the interaction may be a mouse click product areas in a video, clicking on a particular button on the remote control or set-top box, or transmitted by means of a touch screen, through the interaction can be achieved details served product acquisition, such as the purchase Mall of access to information, price, etc., or to make a purchase and other shopping sites. 本发明对具体交互的内容并不做限制。 SUMMARY specific interactions do not limit the present invention.

[0090] 本发明又一实施例提供一种信息投放系统,如图3所示,该系统包括服务器30及终端40,服务器30包括画面分析模块31、信息素材匹配模块32及编解码模块33。 [0090] A further embodiment of the present invention provides an information delivery system, shown in Figure 3, the system includes a server 30 and a terminal 40, the server 30 includes a picture analysis module 31, the matching module 32 and material information encoding and decoding module 33. 画面分析模块31用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数;信息素材匹配模块32用于根据视频中的产品信息匹配投放信息;编解码模块33根据投放信息的显示参数,在视频中叠加投放信息;终端40用于解码播放带有投放信息的视频。 Picture analysis module 31 for analyzing real-time playback of the video, the video information is determined in the product and the delivery information display parameters; creative information matching module 32 for serving information based on product information matches the video; codec information delivery module 33 display parameters in the video overlay placement information; playing with the terminal 40 for decoding the video information delivery.

[0091] 具体的,投放信息的显示参数包括投放信息的投放时间和/或投放信息的投放位置信息。 [0091] Specifically, the delivery information display parameter comprises delivery time information delivery and / or delivery of the placement information. 编解码模块根据投放信息的显示参数将投放信息叠加于播放的视频中进一步包括:编解码模块根据投放信息的显示参数,解码播放视频的视频帧;在视频中叠加投放信息;重新编码视频。 The codec module serving delivery information display parameter information superposed on the video playback further comprising: encoding and decoding module in accordance with the delivery information display parameters, decoded video frames of the video playback; overlay placement information in the video; video re-encoding. 终端中包含终端解码模块,接收服务器下发带有投放信息的视频,解码后呈现给用户。 The terminal including the terminal decoding module, made with video information at the receiving server serving, presented to a user after decoding.

[0092] 可选的,服务器30还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息,进一步的,信息素材匹配模块根据用户关注的信息及视频中的产品信息准确的匹配投放信息。 [0092] Alternatively, the server 30 also includes a user behavior analysis module for the user behavior analysis to determine information about the user's attention, further, information material and video matching module according to the information in the user's attention to accurate product information matching delivery information.

[0093] 可选的,终端40还包括终端外设映射模块,将终端外设操作指令映射到服务器,支持用户对叠加的投放信息进行交互操作。 [0093] Alternatively, the terminal 40 further includes a terminal peripheral mapping module maps an operation instruction to the terminal peripheral server, for serving the user support interoperable information overlay.

[0094] 可选的,服务器30还包括标记模块,用于标记投放内容的显示参数,方便供其他模块实现叠加动作。 [0094] Alternatively, the server 30 further comprises a marker module for displaying the content delivery parameter marker, to facilitate the operation for the other modules to achieve superposition. 例如,标记模块可以标记:1、投放信息的类型,包括文字、图片、视频等; For example, the marker module may be labeled: 1, the type of delivery of information, including text, images, videos and the like;

2、叠加投放信息的位置,包括左上角起始位置坐标,长度,宽度等;3、投放信息的显示时长;4、其他叠加投放信息时所需要的信息。 2, overlay placement position information, including the top left corner coordinates of the starting position, length, width; 3, the delivery information display length; 4, when additional information is required overlay placement information.

[0095] 本发明可与广电的播出系统结合,能够解决视频中投放信息位置固定,与视频内容相关度差的问题,同时,也能支持用户双向互动,不破坏广电原有系统播出的安全性。 [0095] The present invention can be combined with radio and television broadcasting systems, video can be solved in a fixed position serving information, and video content related to the difference between the degree of the problem, but also can support two-way interactive user does not destroy the original radio and television broadcast system safety. 本发明通过对视频画面的分析,能够确定视频中的产品信息及投放信息的显示参数,进一步,在信息素材匹配模块中根据视频中的产品信息匹配投放信息,在服务器端或在终端实现投放信息的叠加,除此之外,本发明还涉及用户行为分析,能够更精确的个性化的确定投放信息,在投放系统的终端,通过设置终端外设映射模块的方式,使用户能够对叠加的投放信息进行交互操作。 By analysis of the video picture of the present invention, it is possible to determine the product in videos and display parameters delivery information, and further, in the material information matching module serving information based on product information matches the video, the server or implemented delivery information terminal superposition, in addition, the present invention further relates to user behavior analysis, to determine a more precise information can deliver personalized delivery system in the terminal, the terminal peripheral mapping module by providing a way to enable users to serve overlay information interoperate. 本发明能够使投放信息与视频画面有紧密关联性,能使投放信息放置于不影响用户观看视频的位置,并能够实现用户的交互操作,增强了投放信息的价值。 The present invention enables delivery of information and video picture closely relevance, enabling a position to put in place the information does not affect the user viewing the video, and enables user interaction, enhancing the value of delivery of information.

[0096] 需要说明的是,本发明涉及的视频中的产品为传统意义上的实体产品、软件产品及服务产品等,视频中的产品信息通过产品关键字来体现,这里所说的产品关键字可以包括产品的名称、产地、生产厂家、地理位置信息等。 [0096] It should be noted that the present invention relates to a video in products for physical products, software products, and other products and services in the traditional sense, product information video to reflect the product through keywords, keyword products here It may include the name, place of origin, manufacturer, location information products and so on. 本发明对视频中的产品信息的具体包含的内容不做限制。 The present invention for specific product information contained in the video is not limiting. 本发明涉及的投放信息可以为与产品关键字相关的预先存储于信息素材匹配模块的广告信息,也可以为产品相关的新闻资讯。 This invention relates to information delivery can be matched to the material information advertisement module is pre-stored information associated with the product keyword or product-related news and information. 广告信息可通过视频、文字或画面的形式体现出来。 Advertising information can be manifested in the form of video, text or picture. 下面以两个具体实施例,来具体说明广告信息的投放过程: Below two specific embodiments will be specifically described advertisement information serving process:

[0097] 实施例一,如图4所示,画面分析模块52对实时输入的视频节目源51,通过视频帧内容检测、视频中文字提取及视频辅助信息分析(字幕)等技术手段,确定视频中适合叠加的广告内容为“餐饮-食品类”的广告、及广告起始时间为视频播放30:00分钟处、结束时间为35:00分钟处(视频播放30:00分钟处镜头切换至餐厅用餐,视频播放35:00分钟处切换至另一镜头)、广告的最佳位置为显示画面靠近台标,但距离台标有一定距离的区域。 [0097] The first embodiment, as shown, a video program source 5152 for real-time analysis module input screen shown in FIG. 4, by detecting the video frame content, video and text extracted auxiliary information analyzing video (subtitles) and other technical means, determine the video in appropriate overlay advertising content as "food - food" advertising, and advertising at the start time of 30:00 minutes of video playback, and ends at 35:00 minutes (30:00 minutes of video playback at the camera switches to the restaurant meal, the video player to switch to another lens 35:00 minutes), the optimum position of the display area of ​​the screen advertising logo close, but there is a certain distance from the logo. 画面分析模块检测到30:00分钟时有镜头切换,且镜头中的内容为“用餐”相关信息,迅速初步确定视频中的产品信息为“餐饮-食品类”,广告投放的起始时间为30:00分钟之后的某一时间,将匹配出的广告叠加至广告的最佳位置处,当视频播放至35:00时,镜头切换,则匹配出的广告停止播放(终止时间为35:00分钟处)。 Screen analysis module detects that the lens is switched 30:00 minutes, and the contents of the lens is "Dining" information, product information quickly initially identified in the video as "food - food", the start time is 30 ad : some time after 00 minutes, the matched advertisement superimposed to the optimum position at the ad, when the video player to 35:00, the lens shift is matched ads stop playing (termination time 35:00 min Office). 用户行为分析模块54根据用户平时的用户信息输入55 (即平时浏览的广告信息),分析出用户经常关注的信息为“***地区的饭店”及“火锅店”。 User behavior analysis module 54 input 55 (ie advertising messages usually browsed) according to the usual user user information, to analyze the user's attention is often "*** area hotels" and "hot pot restaurants." 进一步锁定适合投放的信息关键字为“餐饮-食品类一一***地区的饭店一一火锅店”。 Further lock is suitable for release of information for the keyword "food - food eleven *** hotel area one by one hot pot restaurants." 信息素材匹配模块56搜索出与“餐饮-食品类一一***地区的饭店一一火锅店”相关度最高的广告信息。 Information material matching module 56 to search out and "Food - Food eleven *** hotel area one by one pot shop" most relevant advertising messages. 具体过程为,优先搜索出“***地区的饭店”的广告信息,在“***地区的饭店”的广告信息中搜索“火锅店”的广告信息,若信息素材匹配模块没有检索出“***地区的饭店一一火锅店”信息,则将与“***地区的饭店”距离最近的“火锅店”广告叠加至视频的30:00至35:00分钟之间。 Specific process, first search the "hotel *** region," the advertising information, search for "hot shop" advertising information "Hotel *** region," the ad information, if the information is not material matching module to retrieve " *** hotel area one by one pot shop "of information, then the" hotel area *** "nearest" hot shop "ad overlays to between 30:00 to 35:00 minute video. 本实施例中可通过服务器端叠加的方式,或终端叠加的方式实现,如图4所示,服务器端与终端之间的通信是通过广播电视播出系统实现的,服务器端完成对某节目的广告叠加之后,可将叠加后的音视频分发给多个广播电视播出系统,例如,在北京卫视节目中叠加广告后,分发给北京台、天津台及湖南台等多个播出系统播出。 Example implementations may be superimposed manner by the server according to the present embodiment, the terminal or superposed, as shown in FIG. 4, the communication between the server and the terminal through the broadcast television broadcast system is implemented on a server for carrying out the program after the ad overlay, audio and video can be distributed to multiple superimposed radio and television broadcasting system, for example, TV programs in Beijing after overlay ad units distributed to Beijing, Tianjin and Hunan and Taiwan more than Taiwan broadcasting system aired . 图4中的细虚线框为服务器端叠加需要的模块,加粗虚线框为终端叠加需要的模块,具体叠加过程参见上述实施例,此处不再赘述。 Fine dashed box in FIG. 4 is a superposition of the server module needs, bold dashed box overlay module required for the terminal, the specific embodiments described above refer to the overlay process, not further described herein. 终端(终端A...终端N)内置有外设映射模块57,服务器内置外设映射接收模块58,终端在30:00至35:00分钟范围内呈现出带有“***地区的饭店一一火锅店”的广告,用户通过鼠标或触摸点击广告的方式发送本地的操作指令至服务器的外设映射接收模块58,外设映射接收模块58接收到用户获取点击广告的指令后,将“***地区的饭店一一火锅店”的详细信息或团购网站信息发送至终端显示。 Terminal (terminal terminal A ... N) built peripheral mapping module 57, the server 58 receiving module built peripheral map, showing the terminal with the hotel "*** areas in the range of 30:00 to 35:00 min eleven pot shop, "the ad, a user clicks the mouse or touch operation instruction send to the server the local peripheral mapping receiving module 58, the peripheral map receiving module 58 receives a user instruction to obtain ad clicks the" *** hotel area one by one pot shop "buy site for more information or send information to the terminal display.

[0098] 实施例二,本实施例播放的视频涉及购买家具的场景,如图5所示显示实时播放视频的某一帧画面60,画面分析模块检测到字幕62中出现“家具”的关键字,或检测到音频中出现“家具”的关键字,则确定视频中的产品信息为“家具”。 [0098] according to a second embodiment, the video playback embodiment according to the present embodiment is directed to the scene of the purchase of furniture, displays a real-time broadcast video frames 60 shown in FIG. 5, the picture analysis module detects the keyword "furniture" appears subtitles 62 or audio is detected keyword appears in "furniture", it is determined that the product information in the video for "furniture." 复请参阅图5所示,图中虚线框所示区域64为不包含人物、家具及台标(**电视台61)的区域,即广告信息的投放位置信息。 Complex see Figure 5, the figure shown in the dashed box region 64 does not include figures, furniture and logo (** TV 61) of the region, namely the placement of the advertisement information. 信息素材匹配模块根据“家具”信息匹配出含有家具的广告,根据家具卖场与信息投放运营商之间的协议关系,确定出投放的“家具广告65:***家具城打折促销进行时,实木沙发2999,网址:*****,乘车路线:**”,将该广告通过终端或服务器端的方式叠加至图5中的虚线区域内。 Information material matching module containing furniture ads based on the "furniture" information match out, put the agreement in accordance with the relationship between operators and furniture stores information to determine the launch of "furniture advertising 65: Furniture City *** when discounts were, solid wood sofa 2999, URL: *****, bus: ** ", the ad server via a terminal or a superimposed manner to the inner region of the broken line in FIG. 5. 其他过程与上述实施例相类似,此处不再赘述。 The other processes are similar to the embodiment described above, will not be repeated here.

[0099] 本发明通过对视频画面的分析,能够确定视频中的产品信息及投放信息的显示参数,进一步,在信息素材匹配模块中根据视频中的产品信息匹配投放信息,在服务器端或在终端实现投放信息的叠加,除此之外,本发明还涉及用户行为分析,能够更精确的个性化的确定投放信息,在投放系统的终端,通过设置终端外设映射模块的方式,使用户能够对叠加的投放信息进行交互操作。 [0099] The present invention is by analyzing the video pictures, it is possible to determine the product in videos and display parameters delivery information, and further, in the material information matching module serving information based on product information matches the video, the server or the terminal superimposing information serving to achieve, in addition, the present invention also relates to the analysis of user behavior can be more accurately determined serving personalized information delivery system in the terminal, by providing the terminal peripheral modules mapped, to enable the user to superimposed delivery information to interoperate. 本发明能够使投放信息与视频画面有紧密关联性,能使投放信息放置于不影响用户观看视频的位置,并能够实现用户的交互操作,增强了投放信息的价值。 The present invention enables delivery of information and video picture closely relevance, enabling a position to put in place the information does not affect the user viewing the video, and enables user interaction, enhancing the value of delivery of information.

[0100] 以上所述仅用于说明本发明的技术方案,任何本领域普通技术人员均可在不违背本发明的精神及范畴下,对上述实施例进行修饰与改变。 [0100] The above are only for illustrating the technical solutions of the present invention, any of those of ordinary skill in the art can be made without departing from the spirit and scope of the invention, the above-described embodiments can be modified and changed. 因此,本发明的保护范围应视权利要求范围为准。 Accordingly, the scope of the present invention, the scope of the claims should be considered equivalents.

Claims (17)

1.一种信息投放方法,其特征在于,包括: 分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; 根据所述视频中的产品信息匹配投放信息; 根据所述投放信息的显示参数,在所述视频中叠加所述投放信息。 1. An information delivery method characterized in that, comprising: a real-time playback of video analysis, determining product information and display parameters of the video information delivery; delivery product according to information in the video information matches; according to the delivery information the display parameters of the video superimposes on the delivery information.
2.如权利要求1所述的信息投放方法,其特征在于,所述投放信息的显示参数包括所述投放信息的投放时间和/或所述投放信息的投放位置信息。 2. The information delivery method according to claim 1, wherein the delivery information display parameters comprises scheduling the delivery of information and / or delivery of location information of the delivery information.
3.如权利要求2所述的信息投放方法,其特征在于,分析实时播放的视频,确定所述投放信息的投放时间进一步包括: 检测实时播放视频的镜头切换时间,和/或文字信息中关键字出现时间,和/或音频信息中关键字出现时间,得到所述投放信息的投放时间。 The key detecting shot cuts real time video is played, and / or text message: information delivery method as claimed in claim 2, characterized in that the analysis of the video played in real time, determines the delivery schedule information further comprises word occurrence time, and / or audio information keyword appears in the time to obtain the run time of delivery information.
4.如权利要求2所述的信息投放方法,其特征在于,分析实时播放的视频,确定所述投放信息的投放位置信息进一步包括: 检测实时播放视频的帧序列,得到显著信息; 设定不包含显著信息的区域为所述投放信息的投放位置。 The information delivery method according to claim 2, characterized in that the analysis of the video played in real time, determining the placement information of the delivery information further comprises: detecting a sequence of frames of video played in real time, to obtain significant information; not set area containing significant information serving as location information of the serving.
5.如权利要求4所述的信息投放方法,其特征在于,所述显著信息为文字、台标、物体及生物体。 The information delivery method according to claim 4, wherein the significant information is a text, logo, object, and organisms.
6.如权利要求5所述的信息投放方法,其特征在于,采用图像识别技术或视觉显著分析技术识别所述台标、所述物体及所述生物体,采用文字检测技术检测所述文字。 6. The information delivery method according to claim 5, wherein, using image recognition techniques or visual techniques to identify the analysis significantly logo, and the object of the organism, by detection using the text character.
7.如权利要求2所述的信息投放方法,其特征在于,根据所述投放信息的显示参数,在所述视频中叠加所述投放信息进一步包括: 根据所述投放信息的显示参数,服务器端解码所述视频的视频帧,在所述视频中叠加所述投放信息,重新编码视频;或将所述投放信息的显示参数及所述投放信息通过传输网络发送至终端;所述终端根据所述投放信息的显示参数将所述投放信息于OSD层叠加至视频中。 7. The information delivery method according to claim 2, characterized in that the display parameters of the delivery information, the delivery information is superimposed in the video further comprises: a display parameter to the delivery information, the server video decoding of the video frame, superimposed on the video information in the run, re-encode video; or parameter information to the serving and the delivery information to the terminal through the transmission network; the terminal according to the display parameters of the delivery information to deliver the information to the OSD overlay of video.
8.如权利要求1所述的信息投放方法,其特征在于,分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数之前或之后还包括: 对用户进行行为分析,确定用户关注的信息; 根据所述视频中的产品信息匹配投放信息进一步为: 根据所述用户关注的信息及所述视频中的产品信息匹配所述投放信息。 8. The information delivery method according to claim 1, characterized in that the analysis of the video played in real time, before determining the product information and display parameters of the video or after delivery information further comprising: the user behavior analysis, to determine the user interest information; product according to delivery information matches the video information further comprises: the information delivery product according to the matching information and the video information of the user of interest.
9.一种信息投放系统,其特征在于,该系统包括服务器及终端; 所述服务器包括画面分析模块、信息素材匹配模块及信息发送模块; 所述画面分析模块用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; 所述信息素材匹配模块用于根据所述视频中的产品信息匹配投放信息; 所述信息发送模块用于将所述投放信息的显示参数及所述投放信息发送至所述终端; 所述终端包括信息接收模块及终端叠加模块; 所述信息接收模块接收所述投放信息的显示参数及所述投放信息; 所述终端叠加模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息。 9. An information delivery system, characterized in that the system includes a server and a terminal; the server comprises a screen analysis module, information material information sending module and a matching module; said picture analysis module for analyzing real-time playback of the video, determined product information and display parameters of the video delivery information; said information serving means for matching material according to the product information matches the information in the video; the information sending module for displaying the parameters and the delivery information serving information to the terminal; the terminal comprises a receiving module and a terminal information overlay module; parameter information receiving module receives the information and the delivery information of the delivery; superimposing the terminal module according to the delivery information display parameters, the delivery information is superimposed in the video.
10.如权利要求9所述的信息投放系统,其特征在于,所述投放信息的显示参数包括所述投放信息的投放时间和/或所述投放信息的投放位置信息。 10. The information delivery system according to claim 9, wherein the delivery information display parameters comprises scheduling the delivery of information and / or delivery of location information of the delivery information.
11.如权利要求9所述的信息投放系统,其特征在于,所述服务器还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息; 进一步的,所述信息素材匹配模块根据所述用户关注的信息及所述视频中的产品信息匹配投放信息。 11. The information delivery system according to claim 9, wherein said server further comprises a user behavior analyzing module configured to analyze the user behavior, the user identification information of interest; further, the information matching module material delivery information based on product information and the video information matching the user's attention in.
12.如权利要求9所述的信息投放系统,其特征在于,所述终端还包括终端外设映射模块,将终端外设的操作指令映射到所述服务器,用于对叠加的投放信息进行交互操作。 12. The information delivery system according to claim 9, characterized in that the terminal further includes a terminal peripheral mapping module to map the terminal's operation instruction to the peripheral server, for delivery information superimposed interact operating.
13.—种信息投放系统,其特征在于,所述系统包括服务器及终端,所述服务器包括画面分析模块、信息素材匹配模块及编解码模块; 所述画面分析模块用于分析实时播放的视频,确定视频中的产品信息及投放信息的显示参数; 所述信息素材匹配模块用于根据所述视频中的产品信息匹配投放信息; 所述编解码模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息; 所述终端用于解码播放带有投放信息的视频。 13.- types of information delivery system, wherein the system comprises a server and a terminal, the server comprising a screen analysis module, material information encoding and decoding module and a matching module; said picture analysis module for real-time playback of video analysis, determining product information and display parameters of the video delivery information; said information serving means for matching material according to the product information matches the information in the video; codec module according to the parameters of the delivery information display, the superimposing the video information delivery; playing with the terminal for decoding video information delivery.
14.如权利要求13所述的信息投放系统,其特征在于,所述投放信息的显示参数包括投放信息的投放时间和/或投放信息的投放位置信息。 14. The information delivery system according to claim 13, wherein the delivery information display parameter comprises delivery schedule information and / or location information to deliver information delivery.
15.如权利要求13所述的信息投放系统,其特征在于,所述编解码模块根据所述投放信息的显示参数,在所述视频中叠加所述投放信息进一步包括: 所述编解码模块根据所述投放信息的显示参数,解码所述视频的视频帧;在所述视频中叠加所述投放信息;重新编码视频。 15. The information delivery system according to claim 13, wherein the codec parameters of the display module according to delivery information, the delivery information is superimposed in the video further comprises: encoding and decoding module in accordance with the the delivery information display parameters, decoded video frames of the video; the superimposing in the video information delivery; re-encoded video.
16.如权利要求13所述的信息投放系统,其特征在于,所述服务器还包括用户行为分析模块,用于对用户进行行为分析,确定用户关注的信息; 进一步的,所述信息素材匹配模块根据所述用户关注的信息及所述视频中的产品信息匹配投放信息。 16. The information delivery system according to claim 13, wherein said server further comprises a user behavior analyzing module configured to analyze the user behavior, the user identification information of interest; further, the information matching module material delivery information based on product information and the video information matching the user's attention in.
17.如权利要求13所述的信息投放系统,其特征在于,所述终端还包括终端外设映射模块,将终端外设的操作指令映射到所述服务器,用于对叠加的投放信息进行交互操作。 17. The information delivery system according to claim 13, characterized in that the terminal further includes a terminal peripheral mapping module to map the terminal's operation instruction to the peripheral server, for delivery information superimposed interact operating.
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