CN108989883A - A kind of living broadcast advertisement method, apparatus, equipment and medium - Google Patents
A kind of living broadcast advertisement method, apparatus, equipment and medium Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 69
- 238000012512 characterization method Methods 0.000 claims abstract description 27
- 238000001514 detection method Methods 0.000 claims abstract description 15
- 238000004590 computer program Methods 0.000 claims description 13
- 238000012545 processing Methods 0.000 claims description 10
- 230000015572 biosynthetic process Effects 0.000 claims description 7
- 238000003860 storage Methods 0.000 claims description 7
- 238000003786 synthesis reaction Methods 0.000 claims description 7
- 230000005540 biological transmission Effects 0.000 claims description 3
- 238000006467 substitution reaction Methods 0.000 claims description 3
- 238000007689 inspection Methods 0.000 claims 1
- 230000000694 effects Effects 0.000 abstract description 4
- 238000012966 insertion method Methods 0.000 abstract description 4
- 238000010586 diagram Methods 0.000 description 10
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- 230000003287 optical effect Effects 0.000 description 1
- 238000004321 preservation Methods 0.000 description 1
- 238000005070 sampling Methods 0.000 description 1
- 238000009331 sowing Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
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- Game Theory and Decision Science (AREA)
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- Entrepreneurship & Innovation (AREA)
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Abstract
The present invention discloses a kind of living broadcast advertisement method, apparatus, equipment and medium, and method includes: to detect the start frame and end frame of the key content video of live video stream；Start frame characterization starts that key content video is broadcast live, and end frame characterization terminates live streaming key content video；If detection goes to start, sends and start prompt information to viewer end；If detecting end frame, sending terminates prompt information to viewer end；Advertisement video is sent to the viewer end, so that the viewer end plays the advertisement video according to the beginning prompt information and the non-critical content video for terminating prompt information and identifying the received live video stream, and in the default period for playing the non-critical content video.Method and apparatus provided by the present application can solve living broadcast advertisement insertion method in the prior art, there is technical issues that interfere user's viewing.It realizes and guarantees that user knows the integrality of live content and the technical effect of continuity.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of living broadcast advertisement method, apparatus, equipment and medium.
Background technique
Currently, with the progress of network communication technology and the speed-raising of broadband network, network direct broadcasting has been obtained more and more
Development and application.For the income for guaranteeing the running income that platform is broadcast live and improving main broadcaster, generally require to insert during live streaming
Advertisement.
However, living broadcast advertisement intercuts intercutting unlike recorded video advertisement, suitable advertisement cannot be set in advance in and inserted
Sowing time section, therefore living broadcast advertisement intercuts often poor controllability influences user and obtains to close easily present in the key content of live streaming
Key content reduces the experience of viewing live streaming.
As it can be seen that living broadcast advertisement insertion method in the prior art, there is technical issues that interfere user's viewing.
Summary of the invention
The present invention provides a kind of living broadcast advertisement method, apparatus, equipment and medium, wide to solve live streaming in the prior art
Insertion method is accused, there is technical issues that interfere user's viewing.
In a first aspect, the method is applied to server the present invention provides a kind of living broadcast advertisement method, comprising:
The live video stream for flowing and receiving main broadcaster end and sending is being drawn, and the live video is forwarded to flow to the process of viewer end
In, detect the start frame and end frame of the key content video of the live video stream；The start frame characterization starts that institute is broadcast live
Key content video is stated, the end frame characterization terminates that the key content video is broadcast live；
If detecting the start frame, sends and start prompt information to viewer end；If detecting the end frame
Then sending terminates prompt information to viewer end；
Advertisement video is sent to the viewer end, so that the viewer end is according to the beginning prompt information and the end
Prompt information identifies the non-critical content video of the received live video stream, and plays the non-critical content default
The period of video plays the advertisement video；Wherein, the non-critical content video is in the live video stream except described
Remaining video outside key content video.
Optionally, the live video stream is game live video stream, and the key content video is into during game
Video.
Optionally, the start frame and end frame of the key content video of the detection live video stream, comprising: default
The beginning characteristic image and end characteristic image of key content video；Image is carried out to each frame of the live video stream
Match, to match the frame for starting characteristic image as start frame, to match the frame for terminating characteristic image as end frame.
Optionally, the start frame and end frame of the key content video of the detection live video stream, comprising: receive
The beginning id signal and end of identification signal of key content video；Confirmation with receive it is described start id signal time
The frame of identical time stamp is as start frame, using the frame with the time identical time stamp for receiving the end of identification signal as knot
Beam frame.
Second aspect, provides a kind of living broadcast advertisement method, and the method is applied to viewer end, comprising:
During receiving the live video stream that server is sent, the beginning prompt information that the server is sent is received
With end prompt information, wherein the beginning prompt information is respectively described in the server detects with prompt information is terminated
The prompt information sent after the start frame and end frame of the key content video of live video；The start frame characterization starts to be broadcast live
The key content video, the end frame characterization terminate that the key content video is broadcast live；
According to the beginning prompt information and the end prompt information, the non-of the received live video stream is identified
Key content video, and the advertisement video is played in the default period for playing the non-critical content video；Wherein, described
Non-critical content video is remaining video in the live video stream in addition to the key content video.
It is optionally, described to play the advertisement video in the default period for playing the non-critical content video, comprising:
The non-critical content video is substituted with the advertisement video, and the video after substitution is played into the non-critical content default
The period of video plays out；Alternatively, the advertisement video and the non-critical content video are synthesized, and will synthesis
Video afterwards is played out in the default period for playing the non-critical content video.
The third aspect, provides a kind of living broadcast advertisement device, and described device is server, comprising:
Detection module for drawing the live video stream for flowing and receiving main broadcaster end and sending, and forwards the live video to flow to
During viewer end, the start frame and end frame of the key content video of the live video stream are detected；The start frame table
Sign starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Sending module, if sending for detecting the start frame and starting prompt information to viewer end；If detection
Then sending to the end frame terminates prompt information to viewer end；
Module is intercutted, for sending advertisement video to the viewer end, so that the viewer end starts to prompt according to described
Information and the non-critical content video for terminating prompt information and identifying the received live video stream, and played default
The period of the non-critical content video plays the advertisement video；Wherein, the non-critical content video is the live streaming
Remaining video in video flowing in addition to the key content video.
Optionally, the detection module is also used to: the beginning characteristic image and end characteristic pattern of default key content video
Picture；Images match is carried out to each frame of the live video stream, to match the frame for starting characteristic image as start frame,
To match the frame for terminating characteristic image as end frame.
Fourth aspect, provides a kind of living broadcast advertisement device, and described device is viewer end, comprising:
Receiving module is sent for during receiving the live video stream that server is sent, receiving the server
Beginning prompt information and terminate prompt information, wherein the beginnings prompt information and end prompt information be respectively the clothes
Business device detect the key content video of the live video start frame and end frame after the prompt information that sends；The beginning
Frame characterization starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Processing module, for identifying received described according to the beginning prompt information and the end prompt information
The non-critical content video of live video stream, and the advertisement is played in the default period for playing the non-critical content video
Video；Wherein, the non-critical content video is remaining video in the live video stream in addition to the key content video.
5th aspect, provides a kind of electronic equipment, including memory, processor and storage on a memory and can handled
The computer program run on device, the processor realize side described in first aspect or the third aspect when executing described program
Method.
6th aspect, provides a kind of computer readable storage medium, is stored thereon with computer program, the program is processed
Method described in first aspect or the third aspect is realized when device executes.
The one or more technical solutions provided in the embodiment of the present invention, have at least the following technical effects or advantages:
Method, apparatus, equipment and medium provided by the embodiments of the present application are drawing stream to receive what main broadcaster end was sent by server
Live video stream, and during forwarding the live video to flow to viewer end, detect the key content of the live video stream
The start frame and end frame of video；And corresponding send starts prompt information and terminates prompt information to viewer end, makes viewer end can
To identify the non-key interior of the received live video stream according to the beginning prompt information and the prompt information that terminates
Hold video, and play the advertisement video in the default period for playing the non-critical content video, thus avoid advertisement with
The problem of meaning intercuts the key content video time interval in live streaming, and caused interference user watches live streaming, has been effectively ensured user and has obtained
Know the integrality and continuity of live content.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 be the embodiment of the present invention in living broadcast advertisement method server end flow chart；
Fig. 2 be the embodiment of the present invention in living broadcast advertisement method viewer end flow chart；
Fig. 3 is the structural schematic diagram that living broadcast advertisement device is server in the embodiment of the present invention；
Fig. 4 is the structural schematic diagram that living broadcast advertisement device is viewer end in the embodiment of the present invention；
Fig. 5 is the structural schematic diagram of equipment in the embodiment of the present invention；
Fig. 6 is the structural schematic diagram of medium in the embodiment of the present invention.
Specific embodiment
The embodiment of the present application is by providing a kind of living broadcast advertisement method, apparatus, equipment and medium, to solve the prior art
In living broadcast advertisement insertion method, there is technical issues that interfere user viewing.It realizes and guarantees that user is known directly
Broadcast the integrality of content and the technical effect of continuity.
Technical solution in the embodiment of the present application, general thought are as follows:
The live video stream for flowing and receiving main broadcaster end and sending is being drawn, and the live video is forwarded to flow to the process of viewer end
In, detect the start frame and end frame of the key content video of the live video stream；The start frame characterization starts that institute is broadcast live
Key content video is stated, the end frame characterization terminates that the key content video is broadcast live；
If detecting the start frame, sends and start prompt information to viewer end；If detecting the end frame
Then sending terminates prompt information to viewer end；
Advertisement video is sent to the viewer end, so that the viewer end is according to the beginning prompt information and the end
Prompt information identifies the non-critical content video of the received live video stream, and plays the non-critical content default
The period of video plays the advertisement video；Wherein, the non-critical content video is in the live video stream except described
Remaining video outside key content video.
The live video stream for flowing and receiving main broadcaster end and sending is being drawn by server, and the live video is forwarded to flow to viewer end
During, detect the start frame and end frame of the key content video of the live video stream；And corresponding send starts to prompt
Information and end prompt information allow viewer end according to the beginning prompt information and the end prompt information to viewer end
Identify the non-critical content video of the received live video stream, and it is default play the non-critical content video when
Between section play the advertisement video, so that advertisement be avoided arbitrarily to intercut the key content video time interval in live streaming, caused interference
User watches the problem of live streaming, and integrality and continuity that user knows live content has been effectively ensured.
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Embodiment one
The present embodiment provides a kind of living broadcast advertisement methods, as shown in Figure 1, the method is applied to server, comprising:
Step S101 is drawing the live video stream for flowing and receiving main broadcaster end and sending, and the live video is forwarded to flow to spectators
During end, the start frame and end frame of the key content video of the live video stream are detected；The start frame characterization is opened
Begin that the key content video is broadcast live, the end frame characterization terminates that the key content video is broadcast live；
Step S102 sends if detecting the start frame and starts prompt information to viewer end；If detecting institute
Stating end frame and then sending terminates prompt information to viewer end；
Step S103 sends advertisement video to the viewer end, so that the viewer end is according to the beginning prompt information
The non-critical content video of the received live video stream is identified with the end prompt information, and is being preset described in broadcasting
The period of non-critical content video plays the advertisement video；Wherein, the non-critical content video is the live video
Remaining video in stream in addition to the key content video.
It is inserted it should be noted that the method provided in the present embodiment is particularly suitable for the Instant Ads during live video
It broadcasts.Specially main broadcaster end recorded video, and live video stream is sent to server in real time, server is started in real time
Frame and end frame detection, and the video stream after will test in real time is to viewer end.Server goes to start or ties in detection
When beam frame, it will can start prompt information immediately in a short period of time and end prompt information is sent to viewer end, for spectators
End processing video and broadcasting video.
The server can be single server, server group or Cloud Server etc., and this is not restricted.The spectators
End and the main broadcaster end can be for smart phone, desktop computer or tablet computers etc., herein also with no restriction.
Below with reference to Fig. 1, the specific implementation step of method provided by the present application is described in detail:
It should be noted that living broadcast advertisement method provided in this embodiment, is come together during live video draws and flows
What step persistently carried out.Wherein, step S102 and step S103 can be there is no sequencing limitation and send advertisement view in advance
Frequency is also possible to retransmit advertisement video to viewer end after sending prompt information, this is not restricted to viewer end.Step S101
It with step S103, is also not limited in sequence, can be and send advertisement video extremely before server receives live video stream
Viewer end is also possible to retransmit advertisement video to viewer end during server receives live video stream, and this is not restricted.
Step S101 is drawing the live video stream for flowing and receiving main broadcaster end and sending, and the live video is forwarded to flow to spectators
During end, the start frame and end frame of the key content video of the live video stream are detected；The start frame characterization is opened
Begin that the key content video is broadcast live, the end frame characterization terminates that the key content video is broadcast live.
Server can according to a received sequence regard video flowing after the live video stream for receiving the transmission of main broadcaster end
Frequency decodes, and detects by receiving time sequencing to every frame of decoded video flowing, to detect the live streaming view
The start frame and end frame of the key content video of frequency stream.
In the embodiment of the present application, the start frame of the key content video of the live video stream and the side of end frame are detected
Method can there are many, be set forth below for two kinds:
The first, images match.
The beginning characteristic image and end characteristic image of i.e. default key content video；To each of the live video stream
Frame carries out images match, to match the frame for starting characteristic image as start frame, to match the end characteristic image
Frame be end frame.
In the specific implementation process, the type of live video stream is different, corresponding preset beginning characteristic image and end
Characteristic image is not also identical.For example: the live video stream be game live video stream, the key content video be into
Enter the video during game.Image on picture or character features are then entered as starting characteristic image (for example, game using game
The printed words such as progress bar image when load, or " welcome enter "), the image or character features exited on picture using game is as tying
Beam characteristic image (for example, preservation information pattern when the printed words such as " exiting " or game are exited).
Second, the signal added by main broadcaster end.
There is main broadcaster by default rule at the beginning and end of key content video, clicks default case or input is default
Information, to send id signal to server, server combines every frame in video flowing according to the time for receiving the id signal
Timestamp comes start frame and end frame.Can using with receive the frame for the time identical time stamp for starting id signal as starting
Frame, using the frame with the time identical time stamp for receiving end of identification signal as end frame.
In the specific implementation process, the live video stream be game live video stream, the key content video be into
Enter the video during game；The live video stream is singing live video stream, and the key content video is during singing
Video；Live video stream is sampling observation live video stream, and the key content video is the video during the number of shaking is announced the winners in a lottery, and is not made herein
Limitation, also will not enumerate.
Step S102 sends if detecting the start frame and starts prompt information to viewer end；If detecting institute
Stating end frame and then sending terminates prompt information to viewer end.
In the specific implementation process, start frame can be accurately confirmed according to prompt information is started for the ease of viewer end, according to
End frame, the time stamp for starting that start frame can be carried in prompt information, the knot can accurately be confirmed by terminating prompt information
The time stamp of end frame can be carried in beam prompt information.
Such as: start the format of prompt information are as follows: B-xx:xx；Terminate the format of prompt information are as follows: E-nn:nn.Wherein, B
Be expressed as start prompt information, N be expressed as terminate prompt information, xx:xx be start frame time stamp, nn:nn be end frame when
Stamp.
It is of course also possible to not carry time stamp, by viewer end according to the time of reception prompt information as time stab information, herein
With no restriction.
Step S103 sends advertisement video to the viewer end, so that the viewer end is according to the beginning prompt information
The non-critical content video of the received live video stream is identified with the end prompt information, and is being preset described in broadcasting
The period of non-critical content video plays the advertisement video；Wherein, the non-critical content video is the live video
Remaining video in stream in addition to the key content video.
In the specific implementation process, advertisement video can be sent in advance viewer end be also possible to be broadcast live it is described straight
Viewer end is sent to during broadcasting video flowing.
Viewer end identifies the received live video according to the beginning prompt information and the end prompt information
The method of the non-critical content video of stream are as follows: from viewer end receives end prompt information, received to viewer end and start to mention
Show that information is stopped, the video flowing that intermediate period receives is non-critical content video.It is more accurate, it can be according to end prompt information
The time stab information of carrying determines end frame, start frame is determined according to the time stab information that prompt information carries is started, by reception video
Sequencing, with end frame at preceding, until start frame stops, between video frame be non-critical content video.
It is described non-in default broadcasting after the non-critical content video that viewer end identifies the received live video stream
The period of key content video plays the advertisement video.Specifically, the default broadcasting non-critical content video
Period refer to: in the case where not breaking for commercialsy video, according to viewer end receive live video stream sequencing, it is described
The period that non-critical content video should play.
In the embodiment of the present application, the advertisement video is played in the default period for playing the non-critical content video
Mode can there are many, be set forth below for two kinds:
The first, substitution plays.
The non-critical content video is substituted in the default broadcasting non-critical content video with the advertisement video
Period plays out.That is in the period, the non-critical content video is not played, is switched to and is played advertisement view
Frequently.
Second, synthesis plays.
The advertisement video and the non-critical content video are synthesized, and by the synthetic video after synthesis pre-
If the period for playing the non-critical content video plays out.
Specifically, the advertisement video and the non-critical content video are carried out synthesis can be to advertisement video
Each frame in N frame and each frame in the N frame of non-critical content video synthesize the conjunction of N frame according to chronological order one by one
At video, it also includes the image of advertisement video that each frame in the N frame synthetic video, which includes the image of non-critical content video,.
It can specifically be synthesized, can also be synthesized using picture mosaic mode, this is not restricted using picture-in-picture mode.
In the specific implementation process, advertisement video, which carries out synthesis with the non-critical content video, can be, by yuv format
The frame of frame and the non-critical content video of decoded yuv format of advertisement video carry out image and synthesize, form H264 format
Synthetic video data then (or will by the audio data of synthetic video data and the ACC format of non-critical content video
The audio data of synthetic video data and the ACC format of advertisement video) it carries out after audio-video mixes, as synthetic video default
The period for playing the non-critical content video plays out.
Specifically, the live video stream for flowing and receiving main broadcaster end and sending is being drawn by server, and is forwarding the live video
During flowing to viewer end, the start frame and end frame of the key content video of the live video stream are detected；And corresponding hair
It send and starts prompt information and terminate prompt information to viewer end, allow viewer end according to the beginning prompt information and the knot
Beam prompt information identifies the non-critical content video of the received live video stream, and described non-key interior in default broadcasting
The period for holding video plays the advertisement video, so that advertisement is avoided arbitrarily to intercut the key content video time interval in live streaming,
Caused interference user watches the problem of live streaming, and integrality and continuity that user knows live content has been effectively ensured.
Based on the same inventive concept, present invention also provides, viewer ends corresponding with living broadcast advertisement method in embodiment one
The method of side, detailed in Example two.
Embodiment two
A kind of living broadcast advertisement method is present embodiments provided, as shown in Fig. 2, the method is applied to viewer end, comprising:
Step S201 receives opening for the server transmission during receiving the live video stream that server is sent
Beginning prompt information and end prompt information, wherein the beginning prompt information is respectively the server with end prompt information
Detect the key content video of the live video start frame and end frame after the prompt information that sends；The start frame table
Sign starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Step S202 identifies the received live streaming according to the beginning prompt information and the end prompt information
The non-critical content video of video flowing, and the advertisement view is played in the default period for playing the non-critical content video
Frequently；Wherein, the non-critical content video is remaining video in the live video stream in addition to the key content video.
It is inserted it should be noted that the method provided in the present embodiment is particularly suitable for the Instant Ads during live video
It broadcasts.Specially main broadcaster end recorded video, and live video stream is sent to server in real time, server is started in real time
Frame and end frame detection, and the video stream after will test in real time is to viewer end.Server goes to start or ties in detection
When beam frame, it will can start prompt information immediately in a short period of time and end prompt information is sent to viewer end, for spectators
End processing video and broadcasting video.
The server can be single server, server group or Cloud Server etc., and this is not restricted.The spectators
End and the main broadcaster end can be for smart phone, desktop computer or tablet computers etc., herein also with no restriction.
In the embodiment of the present application, described to play the advertisement in the default period for playing the non-critical content video
Video, comprising:
With the advertisement video substitute the non-critical content video it is default play the non-critical content video when
Between section play out；Alternatively,
The advertisement video and the non-critical content video are synthesized, and the video after synthesis is played default
The period of the non-critical content video plays out.
By the method that the embodiment of the present invention two is introduced, to implement the method for the embodiment of the present invention one in the side of viewer end
Method, so based on the method that the embodiment of the present invention one is introduced, the affiliated personnel in this field can understand the introduced side of the present embodiment
The specific steps and deformation of method, so details are not described herein.
Based on the same inventive concept, present invention also provides devices corresponding with living broadcast advertisement method in embodiment one, in detail
See embodiment three.
Embodiment three
A kind of living broadcast advertisement device is provided, described device is server, as shown in Figure 3, comprising:
Detection module 301 for drawing the live video stream for flowing and receiving main broadcaster end and sending, and forwards the live video stream
To viewer end, the start frame and end frame of the key content video of the live video stream are detected；The start frame
Characterization starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Sending module 302, if sending for detecting the start frame and starting prompt information to viewer end；If
Detecting that the end frame is then sent terminates prompt information to viewer end；
Module 303 is intercutted, for sending advertisement video to the viewer end, so that the viewer end starts to mention according to described
Show information and the non-critical content video for terminating prompt information and identifying the received live video stream, and is broadcast default
The period for putting the non-critical content video plays the advertisement video；Wherein, the non-critical content video is described straight
Broadcast remaining video in video flowing in addition to the key content video.
Optionally, the detection module 301 is also used to: the beginning characteristic image and end feature of default key content video
Image；Images match is carried out to each frame of the live video stream, is started with matching the frame for starting characteristic image
Frame, to match the frame for terminating characteristic image as end frame.
By the device that the embodiment of the present invention three is introduced, filled used by the method to implement the embodiment of the present invention one
It sets, so based on the method that the embodiment of the present invention one is introduced, the affiliated personnel in this field can understand the specific structure of the device
And deformation, so details are not described herein.Device used by the method for all embodiment of the present invention one belongs to the present invention and is intended to
The range of protection.
Based on the same inventive concept, present invention also provides devices corresponding with living broadcast advertisement method in embodiment two, in detail
See example IV.
Example IV
A kind of living broadcast advertisement device is provided, described device is viewer end, as shown in Figure 4, comprising:
Receiving module 401, for during receiving the live video stream that server is sent, receiving the server hair
The beginning prompt information and end prompt information sent, wherein the beginning prompt information and end prompt information are respectively described
Server detect the key content video of the live video start frame and end frame after the prompt information that sends；It is described to open
Beginning frame characterization starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Processing module 402, for identifying received institute according to the beginning prompt information and the end prompt information
The non-critical content video of live video stream is stated, and described wide in the default period broadcasting for playing the non-critical content video
Accuse video；Wherein, the non-critical content video is remaining view in the live video stream in addition to the key content video
Frequently.
By the device that the embodiment of the present invention four is introduced, filled used by the method to implement the embodiment of the present invention two
It sets, so based on the method that the embodiment of the present invention two is introduced, the affiliated personnel in this field can understand the specific structure of the device
And deformation, so details are not described herein.Device used by the method for all embodiment of the present invention two belongs to the present invention and is intended to
The range of protection.
Based on the same inventive concept, the embodiment of the invention also provides the corresponding electronic equipments of method in embodiment one or two
Embodiment is shown in embodiment five.
Embodiment five
The present embodiment provides a kind of electronic equipment, as shown in figure 5, including memory 510, processor 520 and being stored in
On reservoir 510 and the computer program 511 that can run on processor 520 can when processor 520 executes computer program 511
To realize any embodiment in embodiment one or two.
Since the electronic equipment that the present embodiment is introduced is to implement to set used by method in the embodiment of the present application one or two
It is standby, so based on the method that the embodiment of the present application one or two is introduced, those skilled in the art can understand the present embodiment
Electronic equipment specific embodiment and its various change form, so how to realize this Shen for the electronic equipment herein
Please the method in embodiment be no longer discussed in detail.As long as those skilled in the art implement the institute of the method in the embodiment of the present application
The equipment of use belongs to the range to be protected of the application.
Based on the same inventive concept, this application provides the corresponding storage medium of embodiment one or two, detailed in Example six.
Embodiment six
The present embodiment provides a kind of computer readable storage mediums 600, as shown in fig. 6, being stored thereon with computer program
611, when which is executed by processor, embodiment one or two any embodiments may be implemented.
The technical solution provided in the embodiment of the present application, has at least the following technical effects or advantages:
Method, apparatus, equipment and medium provided by the embodiments of the present application are drawing stream to receive what main broadcaster end was sent by server
Live video stream, and during forwarding the live video to flow to viewer end, detect the key content of the live video stream
The start frame and end frame of video；And corresponding send starts prompt information and terminates prompt information to viewer end, makes viewer end can
To identify the non-key interior of the received live video stream according to the beginning prompt information and the prompt information that terminates
Hold video, and play the advertisement video in the default period for playing the non-critical content video, thus avoid advertisement with
The problem of meaning intercuts the key content video time interval in live streaming, and caused interference user watches live streaming, has been effectively ensured user and has obtained
Know the integrality and continuity of live content.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, those skilled in the art can carry out various modification and variations without departing from this hair to the embodiment of the present invention
The spirit and scope of bright embodiment.In this way, if these modifications and variations of the embodiment of the present invention belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of living broadcast advertisement method, which is characterized in that the method is applied to server, comprising:
The live video stream for flowing and receiving main broadcaster end and sending is being drawn, and during forwarding the live video to flow to viewer end, inspection
Survey the start frame and end frame of the key content video of the live video stream；The start frame characterization starts that the key is broadcast live
Audio content, the end frame characterization terminate that the key content video is broadcast live；
If detecting the start frame, sends and start prompt information to viewer end；It is sent out if detecting the end frame
Sending terminates prompt information to viewer end；
Advertisement video is sent to the viewer end, so that the viewer end is prompted according to the beginning prompt information and the end
Information identifies the non-critical content video of the received live video stream, and plays the non-critical content video default
Period play the advertisement video；Wherein, the non-critical content video is that the key is removed in the live video stream
Remaining video outside audio content.
2. the method as described in claim 1, which is characterized in that the live video stream is game live video stream, the pass
Key audio content is into the video during game.
3. the method as described in claim 1, which is characterized in that the key content video of the detection live video stream
Start frame and end frame, comprising:
The beginning characteristic image and end characteristic image of default key content video；
Images match is carried out to each frame of the live video stream, is started with matching the frame for starting characteristic image
Frame, to match the frame for terminating characteristic image as end frame.
4. the method as described in claim 1, which is characterized in that the key content video of the detection live video stream
Start frame and end frame, comprising:
Receive the beginning id signal and end of identification signal of key content video；
Confirm using with receive the frame of the time identical time stamp for starting id signal as start frame, with receive institute
The frame of time identical time stamp of end of identification signal is stated as end frame.
5. a kind of living broadcast advertisement method, which is characterized in that the method is applied to viewer end, comprising:
During receiving the live video stream that server is sent, the beginning prompt information and knot that the server is sent are received
Beam prompt information, wherein the beginning prompt information is respectively that the server detects the live streaming with end prompt information
The prompt information sent after the start frame and end frame of the key content video of video；The start frame characterization starts described in live streaming
Key content video, the end frame characterization terminate that the key content video is broadcast live；
According to the beginning prompt information and the end prompt information, the non-key of the received live video stream is identified
Audio content, and the advertisement video is played in the default period for playing the non-critical content video；Wherein, the non-pass
Key audio content is remaining video in the live video stream in addition to the key content video.
6. method as claimed in claim 5, which is characterized in that described in the default time for playing the non-critical content video
Section plays the advertisement video, comprising:
The non-critical content video is substituted with the advertisement video, and the video after substitution is described non-key in default broadcasting
The period of audio content plays out；Alternatively,
The advertisement video and the non-critical content video are synthesized, and the video after synthesis is being preset described in broadcasting
The period of non-critical content video plays out.
7. a kind of living broadcast advertisement device, which is characterized in that described device is server, comprising:
Detection module for drawing the live video stream for flowing and receiving main broadcaster end and sending, and forwards the live video to flow to spectators
During end, the start frame and end frame of the key content video of the live video stream are detected；The start frame characterization is opened
Begin that the key content video is broadcast live, the end frame characterization terminates that the key content video is broadcast live；
Sending module, if sending for detecting the start frame and starting prompt information to viewer end；If detecting institute
Stating end frame and then sending terminates prompt information to viewer end；
Module is intercutted, for sending advertisement video to the viewer end, so that the viewer end is according to the beginning prompt information
The non-critical content video of the received live video stream is identified with the end prompt information, and is being preset described in broadcasting
The period of non-critical content video plays the advertisement video；Wherein, the non-critical content video is the live video
Remaining video in stream in addition to the key content video.
8. a kind of living broadcast advertisement device, which is characterized in that described device is viewer end, comprising:
Receiving module, for receiving opening for the server transmission during receiving the live video stream that server is sent
Beginning prompt information and end prompt information, wherein the beginning prompt information is respectively the server with end prompt information
Detect the key content video of the live video start frame and end frame after the prompt information that sends；The start frame table
Sign starts that the key content video is broadcast live, and the end frame characterization terminates that the key content video is broadcast live；
Processing module, for identifying the received live streaming according to the beginning prompt information and the end prompt information
The non-critical content video of video flowing, and the advertisement view is played in the default period for playing the non-critical content video
Frequently；Wherein, the non-critical content video is remaining video in the live video stream in addition to the key content video.
9. a kind of electronic equipment including memory, processor and stores the calculating that can be run on a memory and on a processor
Machine program, which is characterized in that the processor realizes claim 1-6 any method when executing described program.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
Claim 1-6 any method is realized when execution.
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