CN114240516A - Intelligent advertisement pushing method and system - Google Patents
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Abstract
The application provides a pushing method and a system of an intelligent advertisement, wherein the method comprises the following steps: the method comprises the steps that terminal equipment extracts currently-running application program apps and corresponding scenes; when the terminal equipment determines that the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene; and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration. The technical scheme provided by the application has the advantage of high user experience.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a system for pushing an intelligent advertisement.
Background
Advertisement push is a main push mode of current devices, for example, when some apps are opened, some pushed advertisements may be pushed in a single page or a page-bearing mode, some apps may also push some advertisements regularly, and this kind of advertisement push mode may affect some experiences of users, for example, when a user is sharing a page, if an advertisement is popped up, the page sharing effect may be greatly affected, thereby reducing the user experience.
Disclosure of Invention
The embodiment of the invention provides a method and a system for pushing an intelligent advertisement, which can limit the pushing of the advertisement in certain specific scenes and improve the experience degree of a user.
In a first aspect, an embodiment of the present invention provides a method for pushing a smart advertisement, where the method includes the following steps:
the method comprises the steps that terminal equipment extracts currently-running application program apps and corresponding scenes;
when the terminal equipment determines that the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene;
and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration.
In a second aspect, a system for pushing smart advertisements is provided, the system comprising:
the extraction unit is used for extracting the currently running application program app and the corresponding scene;
the processing unit is used for intercepting all advertisement push during the storage period of a first scene when the app is determined to belong to the app of a preset list and the corresponding scene belongs to the first scene; and when the existence period of the first scene is determined to be finished, pushing the advertisements intercepted in the existence period.
In a third aspect, a computer-readable storage medium is provided, which stores a program for electronic data exchange, wherein the program causes a terminal to execute the method provided in the first aspect.
The embodiment of the invention has the following beneficial effects:
according to the technical scheme, the terminal equipment extracts the currently running application program app and the corresponding scene; when the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene; and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration. Therefore, the pushing of the advertisement can be intercepted in some special scenes, and after the first scene is finished, the advertisement is pushed, so that the pushing of the specific advertisement is not influenced by the pushing of the advertisement in a specific scene, and the user experience degree is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic structural diagram of a terminal.
Fig. 2 is a flowchart illustrating a pushing method of a smart advertisement.
Fig. 3 is a schematic structural diagram of a pushing system of a smart advertisement provided by an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," and "fourth," etc. in the description and claims of the invention and in the accompanying drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, result, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to fig. 1, fig. 1 provides a terminal device, which may specifically be: the terminal device may be a terminal of an IOS system, an android system, or other systems, for example, a hong meng system, and the application does not limit the specific system, and as shown in fig. 1, the terminal device may specifically include: the device comprises a processor, a memory, a camera and a display screen, wherein the components can be connected through a bus or in other ways, and the application is not limited to the specific way of the connection.
The advertisement is applied to most enterprises as a mode for embodying products, and with the development of technologies, the advertisement is also switched from a television advertisement and a newspaper advertisement to a network advertisement mode, and the existing advertisement is realized in a push mode, for example, some advertisements are pushed when the mobile terminal is started, some pushed users of the advertisements cannot watch the advertisements, especially in some special scenes, for example, the mobile terminal plays three in some video conferences, such as a trial meeting of patent review, a live conference of legal litigation and a live network training, a page sharing state often occurs in the video conferences, and in this case, if the advertisement is pushed, the video conferences are obviously affected, especially frequently occur, the progress of the video conferences can also be affected, and official resources are wasted. So that it is necessary to limit this.
Referring to fig. 2, fig. 2 provides a method for pushing a smart advertisement, where the method is shown in fig. 2, the method is executed by a terminal device shown in fig. 1, and the method may specifically include:
step S201, extracting a currently running application program app and a corresponding scene by the terminal equipment;
the currently running app may specifically include: the specific implementation method of the app running in the terminal device may be various, and taking the window system as an example, all the applications in the "start task manager-application-task" may be called. Of course, in practical applications, other systems are possible, such as hong meng, android, and so on.
Step S202, when the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, the terminal device intercepts all advertisement push during the storage period of the first scene;
for example, the first scenario may specifically be: a live scene or a page sharing scene.
The app may specifically be: a video conferencing app or a live app.
For example, the duration may specifically be: the terminal maintains the time of the first scene, taking the live scene as an example, and the time period of opening the whole live page can be considered as belonging to the duration of the first scene.
Step S203, when the terminal device determines that the duration of the first scene is over, the advertisement blocked in the duration is pushed.
According to the technical scheme, the terminal equipment extracts the currently running application program app and the corresponding scene; when the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene; and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration. Therefore, the pushing of the advertisement can be intercepted in some special scenes, and after the first scene is finished, the advertisement is pushed, so that the pushing of the specific advertisement is not influenced by the pushing of the advertisement in a specific scene, and the user experience degree is improved.
For example, the pushing of the advertisement intercepted during the lifetime specifically includes:
determining a first identity of a user, extracting a plurality of interesting types corresponding to the first identity, deleting the advertisements which do not belong to the plurality of types in the intercepted advertisements to obtain the rest advertisements, and pushing the rest advertisements.
The extracting of the plurality of interesting types corresponding to the first identity may specifically include:
and calling a mapping relation between the identity and the type, and determining a plurality of interesting types corresponding to the first identity according to the mapping relation. In an optional scheme, for example, a plurality of history browsing pages of the identity are called, type recognition is performed on the plurality of history browsing pages respectively to obtain a plurality of types, and the plurality of types are determined to be a plurality of types corresponding to the identity.
For example, the type identification can be obtained by means of a neural network model, a support vector machine, a classifier, and the like, and the application is not limited to the specific model and the manner of type differentiation.
For example, the first identity of the user may be determined in various manners, for example, by a face recognition manner, or may be recognized by a fingerprint recognition manner, for example, pupil recognition, palm print recognition, brain wave recognition, and the like.
For example, the determining the first identity of the user may include:
the terminal equipment collects a first picture of a user, obtains an input matrix according to the first picture, calculates the input matrix and the weight to obtain a calculation result, and determines a first identity of the first picture according to the calculation result.
For example, the determining the identity of the first picture according to the calculation result may be determined by using an existing method, which is not described herein again, for example, comparing the calculation result with the template result to determine whether the calculation result is consistent (or within a certain range), and if so, determining that the first identity is the identity corresponding to the template result. Other ways of determining this may of course be used.
For example, the obtaining of the input matrix according to the first picture, and the calculating of the input matrix and the weight to obtain the calculation result may specifically include:
acquiring an RGB value of each pixel point in the first picture, and arranging the RGB value of each pixel point according to the position of the pixel point in the first picture to obtain an input matrix w x h x 3; where w is the width value, h is the height value, and 3 is the depth value (each depth value corresponds to an R, G, B value); acquiring pixel points with the same RGB value in an input matrix, forming an index list by the RGB value of the same pixel point in the serial number of the input matrix, storing the RGB value and the index list, sending all the RGB values and all the corresponding index lists to an AI (analog to digital) processor of terminal equipment, extracting x serial numbers of input element values of the input matrix of current operation by the AI processor, inquiring all the index lists to obtain at least one index list corresponding to the x serial numbers, extracting at least one RGB value corresponding to at least one index list, calculating the at least one RGB value and the weight of the current operation to obtain an operation result of the current operation, and traversing all the serial numbers of the input matrix to obtain a calculation result.
The storage through the index list and the RGB value can reduce the space of the memory, further improve the calculation speed and reduce the power consumption.
For example, the method may further include:
the method comprises the steps that the terminal equipment extracts a mode of pushing the advertisement, if the mode is displayed in a pop-up window mode, the display area of the advertisement in the pop-up window mode is extracted, and a preset display range is selected from the display range of the terminal equipment and determined as the display range of the pushed advertisement. The preset display range is a partial range which does not influence the display page displayed by the current running program of the terminal equipment.
For example, selecting one preset display range from the display ranges of the terminal device to determine that the preset display range is the display range of the pushed advertisement may specifically include:
if the first area of a preset display range is larger than the display area, directly displaying the push advertisement in the preset display range;
if the first area of a preset display range is smaller than the display area, the display area of the pushed advertisement is reduced to the first area, and then the pushed advertisement is displayed in the preset display range.
For example, the determining a preset display range may specifically include:
the method comprises the steps that terminal equipment determines the duration t of pushing advertisements, all video frames needing to be displayed by a current running program within the duration t are obtained, character recognition is carried out on each frame of picture in all the video frames to determine a display sub-region without characters in each frame of picture, and a first display sub-region with the overlapped display sub-regions and the largest area in all the video frames is determined as the preset display range.
The first display sub-region may specifically be: all video frames have one display sub-region, and the position of the one display sub-region in all video frames is the same and the area of the one display sub-region is the largest relative to other display sub-regions without text (other display sub-regions that all video frames also have).
One important criterion for not influencing the display is that the display area of the characters is not occupied, so that the display range of the characters is determined by identifying the characters, and the influence of the display of the pushed advertisements on the display effect of the application program is reduced.
Referring to fig. 3, fig. 3 provides a pushing system of a smart advertisement, the system including:
an extracting unit 301, configured to extract a currently running application app and a corresponding scene;
a processing unit 302, configured to intercept all advertisement push during a storage period of a first scene when it is determined that the app belongs to an app in a preset list and a corresponding scene belongs to the first scene; and when the existence period of the first scene is determined to be finished, pushing the advertisements intercepted in the existence period.
The system extracts the currently running application program app and the corresponding scene; when the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene; and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration. Therefore, the pushing of the advertisement can be intercepted in some special scenes, and after the first scene is finished, the advertisement is pushed, so that the pushing of the specific advertisement is not influenced by the pushing of the advertisement in a specific scene, and the user experience degree is improved.
As an example of this, it is possible to provide,
the processing unit is specifically configured to determine a first identity of a user, extract a plurality of interesting types corresponding to the first identity, delete an advertisement that does not belong to the plurality of types from the intercepted advertisements to obtain a remaining advertisement, and push the remaining advertisement.
As an example of this, it is possible to provide,
the processing unit is specifically configured to invoke a mapping relationship between the identity and the type, and determine a plurality of interesting types corresponding to the first identity according to the mapping relationship.
As an example of this, it is possible to provide,
the processing unit is specifically configured to invoke a plurality of history browsing pages of the identity, perform type recognition on the plurality of history browsing pages respectively to obtain a plurality of types, and determine that the plurality of types are a plurality of types corresponding to the identity.
As an example of this, it is possible to provide,
the processing unit is further used for acquiring the RGB value of each pixel point in the first picture, and arranging the RGB value of each pixel point according to the position of the pixel point in the first picture to obtain an input matrix w x h x 3; where w is the width value, h is the height value, and 3 is the depth value (each depth value corresponds to an R, G, B value); acquiring pixel points with the same RGB value in an input matrix, forming an index list by the RGB value of the same pixel point in the serial number of the input matrix, storing the RGB value and the index list, sending all the RGB values and all the corresponding index lists to an AI (analog to digital) processor of terminal equipment, extracting x serial numbers of input element values of the input matrix of current operation by the AI processor, inquiring all the index lists to obtain at least one index list corresponding to the x serial numbers, extracting at least one RGB value corresponding to at least one index list, calculating the at least one RGB value and the weight of the current operation to obtain an operation result of the current operation, and traversing all the serial numbers of the input matrix to obtain a calculation result.
As an example of this, it is possible to provide,
and the processing unit is also used for extracting the push advertisement mode by the equipment, if the mode is the popup mode display, extracting the display area of the advertisement of the popup mode push mode, and selecting a preset display range from the display range of the terminal equipment to determine the preset display range as the display range of the push advertisement. The preset display range is a partial range which does not influence the display page displayed by the current running program of the terminal equipment.
The processing unit is specifically used for directly displaying the pushed advertisement in a preset display range if the first area of the preset display range is larger than the display area;
if the first area of a preset display range is smaller than the display area, the display area of the pushed advertisement is reduced to the first area, and then the pushed advertisement is displayed in the preset display range.
The processing unit is specifically configured to determine a duration t of pushing an advertisement, acquire all video frames that need to be displayed by a currently running program within the duration t, perform character recognition on each frame of picture in all the video frames to determine a display sub-region that does not have characters in each frame of picture, and determine a first display sub-region that is overlapped with the display sub-regions and has a largest area in all the video frames as the preset display range.
For example, the processing unit in the embodiment of the present application may also be configured to execute the refinement scheme, the alternative scheme, and the like of the embodiment shown in fig. 2, which are not described herein again.
An embodiment of the present invention further provides a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, and the computer program enables a computer to execute part or all of the steps of any one of the methods for pushing smart advertisements recited in the above method embodiments.
Embodiments of the present invention also provide a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute some or all of the steps of any one of the methods for pushing a smart advertisement as described in the above method embodiments.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may be performed in other orders or concurrently according to the present invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are exemplary embodiments and that the acts and modules illustrated are not necessarily required to practice the invention.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The above embodiments of the present invention are described in detail, and the principle and the implementation of the present invention are explained by applying specific embodiments, and the above description of the embodiments is only used to help understanding the method of the present invention and the core idea thereof; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A pushing method of intelligent advertisements is characterized by comprising the following steps:
the method comprises the steps that terminal equipment extracts currently-running application program apps and corresponding scenes;
when the terminal equipment determines that the app belongs to the app of the preset list and the corresponding scene belongs to a first scene, intercepting all advertisement push during the existence period of the first scene;
and when the terminal equipment determines that the duration of the first scene is finished, the terminal equipment pushes the advertisements intercepted in the duration.
2. The method of claim 1,
the first scenario specifically includes: a live scene or a page sharing scene;
the app is specifically: a video conferencing app or a live app.
3. The method of claim 2, wherein pushing the advertisement blocked during the lifetime specifically comprises:
determining a first identity of a user, extracting a plurality of interesting types corresponding to the first identity, deleting the advertisements which do not belong to the plurality of types in the intercepted advertisements to obtain the rest advertisements, and pushing the rest advertisements.
4. The method of claim 3, wherein said extracting the plurality of types of interest corresponding to the first identity comprises:
calling a mapping relation between the identity and the type, and determining a plurality of interesting types corresponding to the first identity according to the mapping relation;
or calling a plurality of historical browsing pages of the identity, respectively carrying out type recognition on the plurality of historical browsing pages to obtain a plurality of types, and determining the plurality of types as a plurality of types corresponding to the identity.
5. A pushing system of smart advertisements, the system comprising:
the extraction unit is used for extracting the currently running application program app and the corresponding scene;
the processing unit is used for intercepting all advertisement push during the storage period of a first scene when the app is determined to belong to the app of a preset list and the corresponding scene belongs to the first scene; and when the existence period of the first scene is determined to be finished, pushing the advertisements intercepted in the existence period.
6. The system of claim 5,
the first scenario specifically includes: a live scene or a page sharing scene;
the app is specifically: a video conferencing app or a live app.
7. The system of claim 6,
the processing unit is specifically configured to determine a first identity of a user, extract a plurality of interesting types corresponding to the first identity, delete an advertisement that does not belong to the plurality of types from the intercepted advertisements to obtain a remaining advertisement, and push the remaining advertisement.
8. The system of claim 7,
the processing unit is specifically configured to invoke a mapping relationship between the identity and the type, and determine a plurality of interesting types corresponding to the first identity according to the mapping relationship.
9. The system of claim 7,
the processing unit is specifically configured to invoke a plurality of history browsing pages of the identity, perform type recognition on the plurality of history browsing pages respectively to obtain a plurality of types, and determine that the plurality of types are a plurality of types corresponding to the identity.
10. A computer-readable storage medium storing a program for electronic data exchange, wherein the program causes a terminal to perform the method as provided in any one of claims 1-4.
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| CN202111632863.7A CN114240516A (en) | 2021-12-29 | 2021-12-29 | Intelligent advertisement pushing method and system |
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