CN110428285A - A kind of advertisement filter method and filter device based on web advertisement type - Google Patents
A kind of advertisement filter method and filter device based on web advertisement type Download PDFInfo
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- CN110428285A CN110428285A CN201910698418.7A CN201910698418A CN110428285A CN 110428285 A CN110428285 A CN 110428285A CN 201910698418 A CN201910698418 A CN 201910698418A CN 110428285 A CN110428285 A CN 110428285A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a kind of advertisement filter method and filter device based on web advertisement type, the filter device includes categorization module, data obtaining module, monitoring modular, analysis module, filtering module and execution module.It is recorded according to the web page browsing of user, obtain the interested key word information of user, and analysis is filtered to various types of advertisements according to key word information, the uninterested advertisement of user is intercepted, only advertisement associated with user's browsing keyword is shown, it realizes and selectively the filtering of different type advertisement is sieved, promote the filter efficiency to advertisement.
Description
Technical field
The present invention relates to Internet technical fields, and in particular to a kind of advertisement filter method based on web advertisement type and
Filter device.
Background technique
With the development of internet, by client, for example, the use of mobile client or fixed clients access internet
Amount rapidly increases, and with the wealth effects of internet, the application of number of users increased and customer service extends, it is user
Internet site (webpage) quantity for providing application program service is also more and more, for example, user can by client because
Special Web browser (IE, Internet Explorer, abbreviation browser) browses different application program and money from respective site
Interrogate information.But user is while obtaining application program service, some internet sites in order to pursue advertisement marketing business and
Website interests are embedded with a certain amount of advertisement in the webpage comprising application program service provided a user, when user browses
When the webpage of website, the advertisement of the website will on webpage loaded and displayed.It is embedding in webpage with the continuous development of advertising business
The advertisement entered also has increasing trend, so that user has to passively receive advertisement, on the one hand, in webpage excessively
Advertisement will occupy no small bandwidth, consume customer flow, promote the cost that user uses network, on the other hand, a large amount of on webpage
Also bring interference to most users while the advertisement of dispensing provides the user with information, the pop-up severe jamming frequently occurred and
The work of user is affected, therefore, it is necessary to be filtered to the advertisement in webpage.
Thus, how selectively to intercept or filter the advertisement being embedded in webpage, become client user there is an urgent need to
The technical issues of solution.
Summary of the invention
It is to provide a kind of advertisement based on web advertisement type for deficiency, a mesh of the invention in above-mentioned background technique
Filter method browses record according to user and obtains relevant key word information, and according to key word information and characteristic of advertisement information
It is compared, to normally be shown to the interested advertisement of user, filters and intercept the uninterested advertisement of user, promoted
To the filter efficiency of advertisement.
In order to achieve the goal above, using following technical scheme:
A kind of advertisement filter method based on web advertisement type comprising the steps of:
S1, classified according to advertisement type, and generate corresponding advertisement category listings；
S2, it is recorded according to the web page browsing of user, obtains the list of user's key word information, user's key word information column
Contain at least two key word informations in table；
S3, the advertisement received is monitored, acquires characteristic of advertisement information, while by the advertisement received and described wide
It accuses tabulation to be compared, judges the advertisement type being currently received；
S4, the characteristic of advertisement information and user's key word information list are compared one by one, judges the two
Between similarity whether be higher than the threshold value of setting；If it is, thening follow the steps S5；Otherwise the advertisement of the type is filtered
And it is rejected from advertisement category listings；
S5, the advertisement received is shown.
In one of the embodiments, the characteristic of advertisement information be the advertised name extracted from the advertisement received,
The key words contents such as advertising words content.
The present invention is in another object, provides a kind of advertisement filter device based on web advertisement type, categorization module,
Data obtaining module, monitoring modular, analysis module, filtering module and execution module；
Wherein, the categorization module, for carrying out ad classification according to advertisement type；
The data obtaining module is recorded for being browsed according to user, obtains key word information column；
The monitoring modular for being monitored to the advertisement received, and acquires characteristic of advertisement information, at the same with it is described
Advertisement category listings are compared, and judge the advertisement type being currently received；
The analysis module judges two for comparing the characteristic of advertisement information and user's key word information list
Similarity between person, and analysis result is delivered to the filtering module and execution module；
The filtering module is filtered the advertisement received for the analysis result according to the analysis module and incites somebody to action
The advertisement type is rejected from advertisement category listings；
The execution module, for showing the advertisement received.
Further, the characteristic of advertisement information is the advertised name extracted from the advertisement received, advertising words content
Equal key words contents.
Compared with prior art, the invention has the following advantages that
It is recorded in the present invention according to the web page browsing of user, obtains the interested key word information of user, and according to key
Word information is filtered analysis to various types of advertisements, and the uninterested advertisement of user is intercepted, only will be clear with user
The associated advertisement of keyword of looking at is shown, is realized and is selectively sieved to the filtering of different type advertisement, is promoted to wide
The filter efficiency of announcement.
Detailed description of the invention
Fig. 1 is the flow diagram of 1 advertisement filter method of the embodiment of the present invention；
Fig. 2 is the modular structure schematic diagram of 2 advertisement filter device of the embodiment of the present invention.
Specific embodiment
Detailed description of the preferred embodiments below.It should be understood that described herein specific
Embodiment is merely to illustrate and explain the present invention, and is not intended to restrict the invention.
Embodiment 1
A kind of advertisement filter method based on web advertisement type, which is characterized in that comprise the steps of:
S1, classified according to advertisement type, and generate corresponding advertisement category listings；
In this step, it can be generated according to the difference of advertisement type containing advertisements point such as financial class, game class, dress ornament classes
Class list.
S2, it is recorded according to the web page browsing of user, obtains the list of user's key word information, user's key word information column
Contain at least two key word informations in table；
In the present embodiment, by identifying that the web page browsing of user records, acquisition key word information, such as user are often clear
Related hand trip live streaming, shooting game video or relevant webpage are look at, to obtain keyword " game ", " hand trip " or " shooting " etc.
Multiple key word informations.
S3, the advertisement received is monitored, acquires characteristic of advertisement information, while by the advertisement received and described wide
It accuses tabulation to be compared, judges the advertisement type being currently received；
In the present embodiment, the characteristic information of advertisement is acquired, for example the advertisement received is wide for the recommendation of " king's honor "
It accuses, acquiring its characteristic information is " king's honor ", " game ", and the characteristic information and the advertisement category listings are compared
It is right, judge the advertisement type being currently received as game class；
S4, the characteristic of advertisement information and user's key word information list are compared one by one, judges the two
Between similarity whether be higher than the threshold value of setting；If it is, thening follow the steps S5；Otherwise the advertisement of the type is filtered
And it is rejected from advertisement category listings；
S5, the advertisement received is shown.
It in the present embodiment, will be in the characteristic information " king's honor ", " game " and the key word information list
" game ", " hand trip " or " shooting " is compared, and the two similarity is higher, directly shows the advertisement received.
Embodiment 2
A kind of advertisement filter device based on web advertisement type, comprising: categorization module, data obtaining module, monitoring mould
Block, analysis module, filtering module and execution module；
Wherein, the categorization module, for carrying out ad classification according to advertisement type；
The data obtaining module is recorded for being browsed according to user, obtains key word information column；
The monitoring modular for being monitored to the advertisement received, and acquires characteristic of advertisement information, at the same with it is described
Advertisement category listings are compared, and judge the advertisement type being currently received；
The analysis module judges two for comparing the characteristic of advertisement information and user's key word information list
Similarity between person, and analysis result is delivered to the filtering module and execution module；
The filtering module is filtered the advertisement received for the analysis result according to the analysis module and incites somebody to action
The advertisement type is rejected from advertisement category listings；
The execution module, for showing the advertisement received.
In the present embodiment, the characteristic of advertisement information is the advertised name extracted from the advertisement received, advertising words
The key words contents such as content.
The basic principles, main features and advantages of the present invention have been shown and described above.The technology of the industry
Personnel are it should be appreciated that the present invention is not limited to the above embodiments, and what is described in the above embodiment and the description is only the present invention
Principle, various changes and improvements may be made to the invention without departing from the spirit and scope of the present invention, these variation and
Improvement is both fallen in the range of claimed invention.The present invention claims protection scope by appended claims and its
Equivalent defines.
Claims (4)
1. a kind of advertisement filter method based on web advertisement type, which is characterized in that comprise the steps of:
S1, classified according to advertisement type, and generate corresponding advertisement category listings；
S2, it is recorded according to the web page browsing of user, acquisition user's key word information list, in user's key word information list
Contain at least two key word informations；
S3, the advertisement received is monitored, acquires characteristic of advertisement information, while the advertisement received and the advertisement being divided
Class list is compared, and judges the advertisement type being currently received；
S4, the characteristic of advertisement information and user's key word information list are compared one by one, is judged between the two
Whether similarity is higher than the threshold value of setting；If it is, thening follow the steps S5；Otherwise by the advertisement of the type be filtered and from
It is rejected in advertisement category listings；
S5, the advertisement received is shown.
2. a kind of advertisement filter method based on web advertisement type according to claim 1, which is characterized in that described wide
Accusing characteristic information is the key words contents such as advertised name, the advertising words content extracted from the advertisement received.
3. a kind of advertisement filter device based on web advertisement type characterized by comprising categorization module, acquisition of information mould
Block, monitoring modular, analysis module, filtering module and execution module；
Wherein, the categorization module, for carrying out ad classification according to advertisement type；
The data obtaining module is recorded for being browsed according to user, obtains key word information column；
The monitoring modular for being monitored to the advertisement received, and acquires characteristic of advertisement information, at the same with the advertisement
Tabulation is compared, and judges the advertisement type being currently received；
The analysis module judges the two for comparing the characteristic of advertisement information and user's key word information list
Between similarity, and by analysis result be delivered to the filtering module and execution module；
The filtering module is filtered the advertisement received for the analysis result according to the analysis module and this is wide
Type is accused to reject from advertisement category listings；
The execution module, for showing the advertisement received.
4. a kind of advertisement filter device based on web advertisement type according to claim 3, which is characterized in that described wide
Accusing characteristic information is the key words contents such as advertised name, the advertising words content extracted from the advertisement received.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111461777A (en) * | 2020-03-30 | 2020-07-28 | 维沃移动通信有限公司 | Advertisement processing method, electronic device and storage medium |
| CN114240516A (en) * | 2021-12-29 | 2022-03-25 | 深圳市橙源科技有限公司 | Intelligent advertisement pushing method and system |
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| CN108023867A (en) * | 2016-10-28 | 2018-05-11 | 中国移动通信集团广东有限公司 | Method, gateway server and the filtering server of mobile terminal web advertisement filtering |
| CN108230050A (en) * | 2018-02-12 | 2018-06-29 | 北京搜狐新媒体信息技术有限公司 | Advertisement placement method and system |
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| CN105809464A (en) * | 2014-12-31 | 2016-07-27 | 中国电信股份有限公司 | Method and device for information delivery |
| CN106227847A (en) * | 2016-07-27 | 2016-12-14 | 宁波圆形网络科技有限公司 | One goes ad system and method |
| CN108023867A (en) * | 2016-10-28 | 2018-05-11 | 中国移动通信集团广东有限公司 | Method, gateway server and the filtering server of mobile terminal web advertisement filtering |
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Application publication date: 20191108 |
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