CN109255652A - Advertisement broadcast method and Related product based on face - Google Patents
Advertisement broadcast method and Related product based on face Download PDFInfo
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- CN109255652A CN109255652A CN201810973879.6A CN201810973879A CN109255652A CN 109255652 A CN109255652 A CN 109255652A CN 201810973879 A CN201810973879 A CN 201810973879A CN 109255652 A CN109255652 A CN 109255652A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/161—Detection; Localisation; Normalisation
- G06V40/166—Detection; Localisation; Normalisation using acquisition arrangements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
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Abstract
The disclosure provides a kind of advertisement broadcast method and Related product based on face, and described method includes following steps: terminal acquires the first picture, carries out the first identity that recognition of face determines the first picture to the first picture；The preference information of the first identity is extracted, is obtained and the matched advertisement of the preference information；Terminal control display screen plays the advertisement.Technical solution provided by the present application carries out the broadcasting of advertisement according to face, improves advertisement and plays personalized advantage.
Description
Technical field
The present invention relates to cultural medium technical fields, and in particular to a kind of advertisement broadcast method based on face and related production
Product.
Background technique
Elevator card is a kind of advertising media, it refers to the advertisement for making, publishing on the building elevator inner wall of city
Carrier.Elevator card type multiplicity, based on commercial elevator, building elevator, the form of expression is predominantly installed in lift car
At the form of photo frame, there are also one is be mounted directly on elevator door.
Existing elevator card has evolved to through liquid crystal display the broadcasting for realizing advertisement, such as Focus Media
Elevator card, the broadcasting of existing advertisement are fixed play mode, and different advertisements can not be played according to different users, so
The broadcasting of existing advertisement can not carry out personalized broadcasting.
Summary of the invention
The embodiment of the invention provides a kind of advertisement broadcast method and Related product based on face may be implemented based on people
Face identifies to play, so it has the advantages that personalized broadcasting.
In a first aspect, the embodiment of the present invention provides a kind of advertisement broadcast method based on face, this method comprises:
Terminal acquires the first picture, carries out the first identity that recognition of face determines the first picture to the first picture；
The preference information of the first identity is extracted, is obtained and the matched advertisement of the preference information；
Terminal control display screen plays the advertisement.
Optionally, the acquisition is specifically included with the matched advertisement of the preference information:
The corresponding promotional item of the first advertisement is extracted, if the preference information includes the promotional item, determines first advertisement
For with the matched advertisement of preference information.
Optionally, the method also includes:
The floor that user is determined according to the first identity, sends the floor call to electric life controller, which is used for
Indicate that the elevator runs to the floor.
Optionally, the method also includes:
It will be in the history viewing record of first advertising record to first identity.
Second aspect, provides a kind of terminal, and the terminal includes: processor, camera and display screen,
The camera, for acquiring the first picture；
The processor, for carrying out the first identity that recognition of face determines the first picture to the first picture；Extract first
The preference information of identity obtains and the matched advertisement of the preference information；It controls the display screen and plays the advertisement.
Optionally, the processing unit is specifically used for extracting the corresponding promotional item of the first advertisement, such as the preference information packet
Containing the promotional item, determine that first advertisement is and the matched advertisement of preference information.
Optionally, the terminal further includes communication unit,
The processing unit is also used to determine the floor of user according to the first identity, controls communication unit to elevator controlling
Device sends the floor call, which is used to indicate the elevator and runs to the floor.
Optionally, the processing unit, specifically for the history of first advertising record to first identity is watched note
In record.
Optionally, the terminal are as follows: tablet computer or PC.
The third aspect provides a kind of computer readable storage medium, and storage is used for the program of electronic data interchange,
In, described program makes terminal execute the method that first aspect provides.
The implementation of the embodiments of the present invention has the following beneficial effects:
As can be seen that technical solution provided by the present application carries out the first identity that recognition of face determines user to user, according to
Preference information is determined according to the first identity, and then lookup and the matched advertisement of the preference information, which is played, so i.e.
Personalized adjustment can be carried out to the advertisement of broadcasting according to the information of face, so it has the excellent of personalized broadcasting elevator card
Point.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is a kind of structural schematic diagram of terminal.
Fig. 2 is a kind of flow diagram of advertisement broadcast method based on face.
Fig. 3 is the structural schematic diagram of terminal provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " and " in the attached drawing
Four " etc. are not use to describe a particular order for distinguishing different objects.In addition, term " includes " and " having " and it
Any deformation, it is intended that cover and non-exclusive include.Such as it contains the process, method of a series of steps or units, be
System, product or equipment are not limited to listed step or unit, but optionally further comprising the step of not listing or list
Member, or optionally further comprising other step or units intrinsic for these process, methods, product or equipment.
Referenced herein " embodiment " is it is meant that the special characteristic, result or the characteristic that describe can wrap in conjunction with the embodiments
Containing at least one embodiment of the present invention.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Refering to fig. 1, Fig. 1 is a kind of terminal (advertisement playback terminal) structural schematic diagram, as shown in Figure 1, the terminal can wrap
Include computer equipment, specifically can be a tablet computer, PC or terminal, the PC such as iOS PC,
Windows PC etc..For convenience of description, hereinafter referred to as terminal, as shown in Figure 1, the terminal include: processor 101,
Display screen 104, communications module 102, memory 103 and camera 105.
Processor 101 is the control centre of terminal, using the various pieces of various interfaces and the entire terminal of connection, is led to
It crosses operation or executes the software program and/or module being stored in memory 103, and call and be stored in memory 103
Data execute the various functions and processing data of terminal, to carry out integral monitoring or control to terminal.Optionally, processor
101 may include one or more processing units；Optionally, processor 101 can integrate application processor, modem processor and
Artificial intelligence chip, wherein the main processing operation system of application processor, user interface and application program etc..
In addition, memory 104 may include high-speed random access memory, it can also include nonvolatile memory, example
Such as at least one disk memory, flush memory device or other volatile solid-state parts.
Communications module 103 can be used for sending and receiving for information.In general, communications module 103 includes but is not limited to antenna, extremely
Few an amplifier, transceiver, coupler, low-noise amplifier (Low Noise Amplifier, LNA), duplexer etc..
In addition, communications module 103 can also be communicated with network and other equipment by wireless communication.Above-mentioned wireless communication, which can be used, appoints
One communication standard or agreement, such as mobile communication protocol or short-range communication protocols (including but be limited to: bluetooth, WIFI etc.
Deng).
Display screen 104, is displayed for advertisement, which is specifically as follows LCD display, certainly can also be it
The display screen of his form, such as touching display screen.
Camera 105 is specifically used for acquisition picture or video.
Terminal further includes the power supply (such as battery) powered to all parts, and optionally, power supply can pass through power management
System and processor 101 are logically contiguous, to realize management charging, electric discharge and power managed etc. by power-supply management system
Function.
Referring to Fig.2, Fig. 2 provides a kind of advertisement broadcast method based on face, this method is as shown in Fig. 2, by such as Fig. 1 institute
The terminal shown executes, and this method comprises the following steps:
Step S201, terminal acquires the first picture, carries out the first body that recognition of face determines the first picture to the first picture
Part；
The algorithm of above-mentioned recognition of face can specifically use existing face recognition algorithms, for example, being known using Baidu's face
Other algorithm, Google's face recognition algorithms, Tencent's face recognition algorithms etc..
Step S02, the preference information of the first identity is extracted, is obtained and the matched advertisement of the preference information；
Above-mentioned preference information includes but is not limited to: the hobby of the first identity, and the shopping information of the first identity specifically obtains
It takes mode that can obtain by way of requesting to server, can also include certainly other modes, such as preset to user
Questionnaire determines the preference information of the user according to the questionnaire of the user.
The above-mentioned matched advertisement of preference information can specifically include: the corresponding promotional item of the first advertisement be extracted, such as the happiness
Good information includes the promotional item, determines that first advertisement is and the matched advertisement of preference information.
For example, user preferences vehicle, which is benz, and vehicle includes benz, then really
The fixed benz is the advertisement with vehicle match.
Step S203, terminal control display screen plays the advertisement.
Technical solution provided by the present application carries out the first identity that recognition of face determines user to user, according to the first identity
Determine preference information, then searching in this way can be according to people by first advertisement broadcasting with the matched advertisement of the preference information
The information of face carries out personalized adjustment to the advertisement of broadcasting, so it has the advantages that personalized broadcasting elevator card.
It recognition of face is carried out to the first picture determines that the mode of the first identity of the first picture specifically can be with specifically, above-mentioned
For the first picture is input to neural network model execution multilayer operation and obtains forward operation as a result, according to forward operation result
Determine the identity of the first picture.
Such as executing multilayer operation includes convolution algorithm, and when convolution kernel is 3*3 convolution kernel, and executing convolution algorithm specifically can be with
Include:
The input data [CI] [H] [W] and convolution kernel Kernel [CO] [CI] [3] [3] for determining convolution algorithm, by convolution
Core Kernel [CO] [CI] [3] [3] cuts to form CO Kernel [CI] [3] [3] along the direction CO, by CO Kernel [CI]
[3] [3] and input data execute Three dimensional convolution operation and obtain CO Three dimensional convolution as a result, by CO Three dimensional convolution result along the side CO
To combining to obtain final output result [CO] [CI] [H-2] [W-2].
An above-mentioned Three dimensional convolution operation can specifically include, such as CO=1, by input data [CI] [H] [W] along the direction CI
CI [H] [W] are cut into, Kernel [CI] [3] [3] is cut into CI Kernel [3] [3] along the direction CI, it will be on the direction CI
Identical [H] [W] and Kernel [3] [3] executes convolution algorithm and obtains CI [H-2] [W-2], along the direction CI to CI [H-2]
[W-2] arrangement obtains Three dimensional convolution result [CI] [H-2] [W-2].
Above-mentioned CI is depth value, and H is height value, and it is the integer more than or equal to 5 that W, which is width value, and CO is quantitative value.
It is above-mentioned that [H] identical on the direction CI [W] and Kernel [3] [3] execution convolution algorithm is obtained into CI [H-2] [W-
2] it can specifically include:
[H] [W] is cut into H-2 matrix [3] [W] along the direction H, each matrix [3] [W] and Kernel [3] [3] execute
Convolutional calculation obtain the direction H a line in [H-2] [W-2] as a result, calculate H-2 matrix [3] [W] obtain the result of H-2 row
Obtain calculated result [H-2] [W-2]；
It is above-mentioned matrix [3] [W] and Kernel [3] [3] executed into convolution algorithm obtain the direction H a line result specifically can wrap
It includes:
Such as w=6, then the matrix of matrix [3] [6] is cut into 3 [3] [4] submatrixs [3] [4] by moving step length 11、
[3][4]2、[3][4]3, wherein inferior horn is designated as the serial number of submatrix, to [3] [4]1Executable unit's operation obtains in [H-2] [W-2]
The direction H a line an element value and serial number sum, the unit-distance code specifically includes: by [3] [4]1The direction H is extracted every time
The element of preceding 3 elements of 4 elements and convolution kernel corresponding position is executed inner product and obtains a line inner product by 4 elements of a line
As a result, the last one element of the 4th element is multiplied to obtain a result of product, the convolution kernel with convolution kernel corresponding element
Corresponding element be in Kernel [3] [3] height value be extract the direction H a line value, width value for submatrix serial number (if
It extracts [3] [4]1, when extracting H=1, the element of corresponding position is the 1st element, and when extracting H=2, the element of corresponding position is the 4th
Element, if extracting [3] [4]2, when extracting H=1, the element of corresponding position is the 2nd element, when extracting H=2, corresponding position
Element is the 5th element), it executes 3 unit-distance codes and obtains 3 row inner product results and 3 result of product, by 3 row inner product results addeds
An element value is obtained, 3 result of product are added to obtain the sum of the first serial number, to [3] [4]2、[3][4]3Also executable unit transports
Obtain another element value of the direction H a line in [H-2] [W-2], another element value, the second serial number and and third
The sum of serial number, by the first serial number and the second serial number with and the sum of third serial number be added to obtain the side H in [H-2] [W-2]
To an also element value of a line；By an element value, another element value, another element value and also with element value along the direction w
Arrangement obtains the result of the direction H a line.
If w is greater than 6, by the cutting every to matrix of moving step length 13 times, in the direction w, moving step length is transformed into 2 primary cutting
Matrix is equivalent in this way in the direction w sky data line, because this row data is calculated.
It for this scheme, has the following technical effect that, the data of convolution is extracted, existing equipment is extracted every time
Be the data of 128bit, the operation due to existing data based on floating data, each floating data no matter its size, by
32bit composition, then once extract 128bit data be just the direction H data line, so its extract data when, often
It extracts once, only with primary identical H data is recorded, i.e., 4 are worth only with one H data of record, save data extraction in this way
Efficiency, the amount of data extraction is decreased, in addition, above-mentioned technical proposal can be accessed by the operation of single convolution three times
The value of 4 elements saves the number of convolution algorithm in this way, improves the efficiency of convolutional calculation, can be improved resolution in this way
Time.
Optionally, the above method can also include:
The floor that user is determined according to the first identity, sends the floor call to electric life controller, which is used for
Indicate that the elevator runs to the floor.
Optionally, the above method can also include:
It will be in the history viewing record of first advertising record to first identity.
A kind of terminal is provided refering to Fig. 3, Fig. 3, the terminal includes: processor 301, camera 302 and display screen
303,
The camera, for acquiring the first picture；
The processor, for carrying out the first identity that recognition of face determines the first picture to the first picture；Extract first
The preference information of identity obtains and the matched advertisement of the preference information；It controls the display screen and plays the advertisement.
Optionally, the processing unit is specifically used for extracting the corresponding promotional item of the first advertisement, such as the preference information packet
Containing the promotional item, determine that first advertisement is and the matched advertisement of preference information.
The embodiment of the present invention also provides a kind of computer storage medium, wherein computer storage medium storage is for electricity
The computer program of subdata exchange, it is as any in recorded in above method embodiment which execute computer
A kind of some or all of the advertisement broadcast method based on face step.
The embodiment of the present invention also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer readable storage medium of machine program, the computer program are operable to that computer is made to execute such as above-mentioned side
Some or all of any advertisement broadcast method based on face recorded in method embodiment step.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because
According to the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to alternative embodiment, and related actions and modules is not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, such as the division of the unit, it is only a kind of
Logical function partition, there may be another division manner in actual implementation, such as multiple units or components can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be through some interfaces, the indirect coupling or communication connection of device or unit,
It can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also be realized in the form of software program module.
If the integrated unit is realized in the form of software program module and sells or use as independent product
When, it can store in a computer-readable access to memory.Based on this understanding, technical solution of the present invention substantially or
Person says that all or part of the part that contributes to existing technology or the technical solution can body in the form of software products
Reveal and, which is stored in a memory, including some instructions are used so that a computer equipment
(can be personal computer, terminal or network equipment etc.) executes all or part of step of each embodiment the method for the present invention
Suddenly.And memory above-mentioned includes: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), mobile hard disk, magnetic or disk.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can store in a computer-readable memory, memory
May include: flash disk, read-only memory (English: Read-Only Memory, referred to as: ROM), random access device (English:
Random Access Memory, referred to as: RAM), disk or CD etc..
The embodiment of the present invention has been described in detail above, specific case used herein to the principle of the present invention and
Embodiment is expounded, and the above description of the embodiment is only used to help understand the method for the present invention and its core ideas；
At the same time, for those skilled in the art can in specific embodiments and applications according to the thought of the present invention
There is change place, in conclusion the contents of this specification are not to be construed as limiting the invention.
Claims (10)
1. a kind of advertisement broadcast method based on face, which is characterized in that described method includes following steps:
Terminal acquires the first picture, carries out the first identity that recognition of face determines the first picture to the first picture；
The preference information of the first identity is extracted, is obtained and the matched advertisement of the preference information；
Terminal control display screen plays the advertisement.
2. the method according to claim 1, wherein the acquisition is specifically wrapped with the matched advertisement of the preference information
It includes:
Extract the corresponding promotional item of the first advertisement, if the preference information include the promotional item, determine first advertisement be with
The matched advertisement of preference information.
3. the method according to claim 1, wherein the method also includes:
The floor that user is determined according to the first identity, sends the floor call to electric life controller, which is used to indicate
The elevator runs to the floor.
4. according to the method described in claim 3, it is characterized in that, the method also includes:
It will be in the history viewing record of first advertising record to first identity.
5. a kind of terminal, the terminal includes: processor, camera and display screen, which is characterized in that
The camera, for acquiring the first picture；
The processor, for carrying out the first identity that recognition of face determines the first picture to the first picture；Extract the first identity
Preference information, obtain with the matched advertisement of the preference information；It controls the display screen and plays the advertisement.
6. terminal according to claim 5, which is characterized in that
The processing unit is specifically used for extracting the corresponding promotional item of the first advertisement, if the preference information includes the popularization object
Product determine that first advertisement is and the matched advertisement of preference information.
7. terminal according to claim 5, which is characterized in that the terminal further includes communication unit,
The processing unit is also used to determine that the floor of user, control communication unit are sent out to electric life controller according to the first identity
The floor call is given, which is used to indicate the elevator and runs to the floor.
8. terminal according to claim 5, which is characterized in that
The processing unit, specifically in the history viewing record by first advertising record to first identity.
9. according to terminal described in claim 5-8 any one, which is characterized in that
The terminal are as follows: tablet computer or PC.
10. a kind of computer readable storage medium, storage is used for the program of electronic data interchange, wherein described program makes
Terminal executes the method provided such as claim 1-4 any one.
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| CN111523920A (en) * | 2019-04-04 | 2020-08-11 | 维肯智能(深圳)有限公司 | Information pushing method and device and terminal equipment |
| CN114240516A (en) * | 2021-12-29 | 2022-03-25 | 深圳市橙源科技有限公司 | Intelligent advertisement pushing method and system |
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