CN106791999B - A kind of method and system that the advertisement based on live telecast is launched - Google Patents
A kind of method and system that the advertisement based on live telecast is launched Download PDFInfo
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- CN106791999B CN106791999B CN201611012338.4A CN201611012338A CN106791999B CN 106791999 B CN106791999 B CN 106791999B CN 201611012338 A CN201611012338 A CN 201611012338A CN 106791999 B CN106791999 B CN 106791999B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The method and system that the advertisement based on live telecast that the invention discloses a kind of is launched, wherein after smart television booting, obtain EPG advertisement release time section, the data markers field label that will acquire according to advertised name carries out taxonomic revision according to advertisement field, and advertisement enhancing type is arranged；Judge whether current television interface is in live telecast or set-top box direct broadcast band, when in live streaming, obtains the channel designation of current live；The channel designation corresponding advertised name in advertisement marketing Promotion Strategy is inquired, frame is presented in pop-up advertisement enhancing before the advertisement of the advertised name will play in the epg, and the pop-up box continues to disappear after the advertisement plays the preset time terminated.The present invention carries out secondary dispensing by live telecast advertisement, changes existing advertisement and launches mode, advertisement is allowed no longer to rest on the level that may only be seen, but make advertisement become one kind can link up advertisement putting business, solid shop/brick and mortar store, on-line shop, user bridge.
Description
Technical field
The present invention relates to smart television advertisement putting field more particularly to a kind of advertisement dispensings based on live telecast
Method and system and system.
Background technique
With the fast development of mobile device, smart television using more more and more universal.The message of current smart television pushes away
It send, is very universal using update push, system update push.
Smart television is to be equipped with operating system with full open model platform, and user is appreciating the same of general television content
When, types of applications software can be voluntarily installed and uninstalled, the new tv product for persistently being expanded function and being upgraded.Smart television
It can constantly bring and be different to user, use wired digital teleset (set-top box), individualized experience abundant.
Current television programme televised live ad entry is various, but advertisement style sheet one, is all unified advertisement form, lack with
The interaction of user, for user only in simple advertisement of seeing, advertiser is also to advertise in simple, how to allow the wide of live telecast
Accusing more toughness to get up with user interaction is the worth the problem of thought deeply.User has seen that advertisement does not know where buy, this
A product good or not is thumbed up either with or without user's evaluation either with or without user, and user is allowed to obtain user benefit by living broadcast advertisement
(preferential, discount etc., this is the direction that living broadcast advertisement develops in next step.
That is the advertisement putting mode of the prior art is single, can not attract the eyeball of consumer, is also unable to reach a surname of advertisement
Biography effect.
Therefore, the existing technology needs to be improved and developed.
Summary of the invention
The technical problem to be solved in the present invention is that in view of the above drawbacks of the prior art, providing a kind of straight based on TV
The method and system and system that the advertisement broadcast is launched, the present invention increase new function using live telecast: have live telecast into
The new message push function of row carries out secondary dispensing by live telecast advertisement, changes existing advertisement and launches mode, allows wide
Announcement no longer rest on the level that may only be seen, but allow advertisement become one kind link up advertisement putting business, solid shop/brick and mortar store, on-line shop,
The bridge of user.
The technical proposal for solving the technical problem of the invention is as follows:
A method of the advertisement based on live telecast is launched, wherein includes:
Step A after smart television booting, obtains EPG advertisement release time section, the data that will acquire according to advertised name
Tag field label carries out taxonomic revision according to advertisement field, and advertisement enhancing type is arranged；
Step B, judges whether current television interface is in live telecast or set-top box direct broadcast band, at smart television
When live telecast or set-top box direct broadcast band, the channel designation of current live is obtained；
Step C inquires the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, described in the epg
Frame is presented in the interior pop-up advertisement enhancing of preset time before the advertisement of advertised name will play, and the pop-up box continues to the advertisement
After playing the preset time terminated, pop-up box disappears automatically.
Preferably, the method that the advertisement based on live telecast is launched, wherein before the step A further include:
The channel designation of live streaming and corresponding wide is arranged in step S in the advertisement marketing Promotion Strategy of smart television in advance
The relationship for accusing title corresponds to table.
Preferably, the method that the advertisement based on live telecast is launched, wherein the advertisement field packet in the step A
Include: period, enhancing demand, advertisement putting business, advertisement dispensing frequency are launched in advertised name, channel grouping, channel designation, advertisement；
The advertisement enhancing type includes: the network promotion, local promotion, preferential promotion, user reviews, online shopping.
Preferably, the method that the advertisement based on live telecast is launched, wherein the step A further include:
The advertisement of all channels is analyzed and processed by A1, carries out normative name, naming method are as follows: XX factory to advertisement
Quotient-XX advertisement-brief the label of mouthpiece-, then by name information storage into the living broadcast advertisement database of system；
A2 is grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform, channel is brought into grouping,
One channel may belong to multiple groupings；
A3, channel designation belong to the adeditive attribute field label of advertised name, be arranged each advertised name can correspond to it is more
A channel designation represents the advertisement and launches in multiple channels；
A4, advertisement release time belong to the adeditive attribute field label of channel designation, indicate the advertisement under this channel
The restocking in face, undercarriage time；
The adeditive attribute field that frequency is channel designation is launched in A5, advertisement, the number and period that setting advertisement is launched.
Preferably, the method that the advertisement based on live telecast is launched, wherein after the step B further include:
B1, when clicking advertised name, it will present channel group, channel designation that tree-shaped list display Current ad launches,
Release time and dispensing frequency, enhancing demand and advertisement putting business information can be shown by clicking advertisement details.
Preferably, the method that the advertisement based on live telecast is launched, wherein the step C is specifically included:
C1, all-channel grouping, the enhancing of all-channel title, full rate for some advertised name are launched, and mesh is launched
It is to attract flow, shows within 30 seconds before the ad is played, picture and fixation is promoted in lantern slide switching in advertisement Enhanced time
Position two-dimensional code display, two dimensional code do not switch with picture and are changed, and when activity is preferential, i.e., will play certain advertisement, excellent
Promotion please scan the two-dimensional code；
C2 carries out local promotion strategy for the Commdity advertisement of some region, when the preferential advertisement enhancing for putting valence greatly is thrown
When putting, attract flow for solid shop/brick and mortar store, discount coupon is carried out when there is large-scale preferential activity on solid shop/brick and mortar store and is launched automatically；
C3 inquires the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, the in the epg advertisement
The advertisement of title will play before 30 seconds in pop-up advertisement enhancing present frame, the pop-up box continue to the advertisement broadcasting terminate
Behind 30 seconds afterwards, pop-up box disappears automatically.
A kind of system that the advertisement based on live telecast is launched, wherein include:
Module is preset, for the channel designation of live streaming to be arranged in the advertisement marketing Promotion Strategy of smart television in advance
Table is corresponded to the relationship of corresponding advertised name；
Ad classification and enhancing sorting module obtain EPG advertisement release time section after smart television booting, according to
The data markers field label that advertised name will acquire carries out taxonomic revision according to advertisement field, and advertisement enhancing class is arranged
Type；
Judgement obtains module, for judging whether current television interface is in live telecast or set-top box direct broadcast band,
When smart television is in live telecast or set-top box direct broadcast band, the channel designation of current live is obtained；
Advertisement enhances module, for inquiring the channel designation corresponding advertised name in advertisement marketing Promotion Strategy,
Frame, the pop-up box is presented in pop-up advertisement enhancing in preset time before the advertisement of the advertised name will play in the epg
After continueing to that the advertisement plays the preset time terminated, pop-up box disappears automatically.
Preferably, the system that the advertisement based on live telecast is launched, wherein the ad classification and enhancing arrange mould
Block further include:
Unit is named in advertisement, for the advertisement of all channels to be analyzed and processed, carries out normative name, life to advertisement
Name mode are as follows: the XX manufacturer-XX advertisement-brief label of mouthpiece-then will name information storage to the living broadcast advertisement data of system
In library；
Channel grouped element will frequency for being grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform
Road is brought into grouping, and a channel may belong to multiple groupings；
Channel designation setting unit can correspond to multiple channel designations for each advertised name to be arranged, represent the advertisement
It is launched in multiple channels；
Advertisement release time setting unit, for indicating restocking of the advertisement below this channel, undercarriage time；
Set of frequency unit is launched in advertisement, for number and the period of advertisement dispensing to be arranged.
Preferably, the system that the advertisement based on live telecast is launched, wherein the judgement obtains module further include:
Advertising listing display unit, for when click advertised name, it will tree-shaped list display Current ad is presented and launches
Channel group, channel designation, the release time and launch frequency, click advertisement details can show enhancing demand and advertisement putting business
Information.
Preferably, the system that the advertisement based on live telecast is launched, wherein the advertisement enhancing module is specifically wrapped
It includes:
Two-dimensional code scanning unit, for for the all-channel grouping of some advertised name, all-channel title, full rate
Enhancing is launched, and launching purpose is to attract flow, is shown within 30 seconds before the ad is played, and lantern slide switching pushes away in advertisement Enhanced time
Wide picture and fixed position two-dimensional code display, two dimensional code do not switch with picture and are changed, and when activity is preferential, i.e., will broadcast
Certain advertisement is put, excellent promotion please scan the two-dimensional code；
Discount coupon launches unit automatically, local promotion strategy is carried out for the Commdity advertisement for some region, when excellent
When the advertisement of Hui great Fang valence enhances dispensing, attracts flow for solid shop/brick and mortar store, carried out when there is large-scale preferential activity on solid shop/brick and mortar store preferential
Certificate is launched automatically；
Advertisement enhancing plays frame unit, for inquiring the channel designation corresponding advertisement name in advertisement marketing Promotion Strategy
Claim, frame is presented in pop-up advertisement enhancing in 30 seconds before the advertisement of the advertised name will play in the epg, and the pop-up box is held
After continuing 30 seconds after the advertisement plays, pop-up box disappears automatically.
The method and system that advertisement provided by the present invention based on live telecast is launched, which comprises intelligence electricity
After booting, EPG advertisement release time section, the data markers field label that will acquire according to advertised name, according to wide are obtained
It accuses field and carries out taxonomic revision, and advertisement enhancing type is set；Judge whether current television interface is in live telecast or machine
Top box direct broadcast band obtains the channel name of current live when smart television is in live telecast or set-top box direct broadcast band
Claim；The channel designation corresponding advertised name in advertisement marketing Promotion Strategy is inquired, the advertised name is wide in the epg
It accuses pop-up advertisement enhancing in the preset time before will playing and frame is presented, after the pop-up box continues to that the advertisement plays
After preset time, pop-up box disappears automatically.The present invention increases new function using live telecast: carrying out newly with live telecast
Message push function；Carry out secondary dispensing by live telecast advertisement, change existing advertisement and launch mode, allow advertisement no longer
The level that may only be seen is rested on, but advertisement putting business, solid shop/brick and mortar store, on-line shop, user can be linked up by so that advertisement is become one kind
Bridge greatly improves the effect of publicity of advertisement.
Detailed description of the invention
Fig. 1 is the flow chart of the preferred embodiment for the method launched the present invention is based on the advertisement of live telecast.
Fig. 2 is the functional schematic block diagram of the preferred embodiment for the system launched the present invention is based on the advertisement of live telecast.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer and more explicit, right as follows in conjunction with drawings and embodiments
The present invention is further described.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and do not have to
It is of the invention in limiting.
Referring to Figure 1, Fig. 1 is the process of the preferred embodiment for the method launched the present invention is based on the advertisement of live telecast
Figure.As shown in Figure 1, the method that advertisement of the invention based on live telecast provided by the embodiment of the present invention is launched, including with
Lower step:
S100 after smart television booting, obtains EPG advertisement release time section, the data that will acquire according to advertised name
Tag field label carries out taxonomic revision according to advertisement field, and advertisement enhancing type is arranged.
In the present invention, EPG is the english abbreviation of Electronic Program Guide, means electronic program guides.
IPTV(IPTV, that is, Interactive Internet TV is a kind of using broadband networks, integrates the technologies such as internet, multimedia, communication,
The brand-new technology of a variety of interactive services including DTV is provided to domestic consumer, it can be well adapted for now
The trend of network rapid development, substantially effectively utilizes Internet resources.) provided by various businesses index and navigation be all logical
EPG system is crossed to complete.IPTV EPG is actually a gate system of IPTV.The interface of EPG system with
Web page is similar, direct when generally all providing all kinds of menus, button, linking etc. on EPG interface and selecting program for user
The component of click；Also it may include the multimedia content of all kinds of dynamics for user's browsing or static state on the interface of EPG.
The main function of EPG is exactly the menu that user utilizes EPG to provide, and can choose the multicast channel oneself liked；Point
Broadcast the video program oneself liked；The song oneself liked is sung online；Search the various information that IPTV is provided, including life letter
Breath, entertainment information, educational information, sport information etc.；User can also be used the menu of EPG offer to order the section oneself liked
Mesh；The menu that can be even provided by EPG pays water rate, the electricity charge, the transaction for carrying out e-commerce etc..User can also utilize
EPG menu checks the additional information of program, such as to program content descriptions, performer and introduction of director etc..Pass through EPG dish simultaneously
The parental control function provided in list, parent can limit certain programs, not give child open all viewing permissions.
Before the step S100 further include: the frequency of live streaming is set in the advertisement marketing Promotion Strategy of smart television in advance
Road title and the relationship of corresponding advertised name correspond to table.
Advertisement field in the step S100 include: advertised name, channel grouping, channel designation, advertisement launch the period,
Frequency is launched in enhancing demand, advertisement putting business, advertisement；Advertisement enhancing type includes: the network promotion, local promotion, preferential
Promotion, user reviews, online shopping.
Specifically, EPG advertisement release time section is obtained, this needs to go with broadcasting and TV and each cable television operators
It talks, has specially do these agent datas on the market, crawl can also be gone to analyze by network oneself, obtain detailed all-channel
The advertisement release time and advertisement launch content, these data are carried out according to advertised name to stamp other field labels,
By following field taxonomic revision:
Advertised name: because being enhancing marketing of advertising, secondary operation is carried out mainly for advertisement itself, so extensively
It is very crucial to accuse title, is main fields label；The advertisement of all channels can be analyzed and processed, specification life is carried out to advertisement
Name, such as: the XX manufacturer-XX advertisement-brief label of mouthpiece-, rather than it is traditional with channel be main field label carry out advertisement
Statistics, these name information can store in the living broadcast advertisement database of subsystem.
Channel grouping: it is grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, each satellite TV's platform, channel is included in
Into grouping, a channel may belong to multiple groupings.
Channel designation: channel designation is the adeditive attribute field label for belonging to advertised name, each advertised name can be with
Corresponding multiple channel designations, represent this advertisement and launch in multiple channels.
The advertisement release time: the advertisement release time belongs to the adeditive attribute field label of channel designation, indicates this advertisement
Restocking, undercarriage time below this channel.
Frequency is launched in advertisement: the number and period that advertisement is launched, are the adeditive attribute fields of channel designation, each is wide
The period launched in some channel is accused, same advertisement is different in the release time of each channel, represents this
Advertisement is in which the period dispensing of which channel.
Enhancing demand: ad content is the adeditive attribute field label of advertised name, the standard advertisement advertisement putting business pair
The operation demand of advertisement enhancing.
Advertisement putting business: the advertisement who is launched, enterprise name.
Further, the step S100 is specifically included:
The advertisement of all channels is analyzed and processed by S110, carries out normative name, naming method are as follows: XX to advertisement
Manufacturer-XX advertisement-brief the label of mouthpiece-, then by name information storage into the living broadcast advertisement database of system；
S120, is grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform, brings channel into grouping
In, a channel may belong to multiple groupings；
S130, channel designation belong to the adeditive attribute field label of advertised name, each advertised name, which is arranged, to be corresponded to
Multiple channel designations represent the advertisement and launch in multiple channels；
S140, advertisement release time belong to the adeditive attribute field label of channel designation, indicate the advertisement in this channel
Following restocking, undercarriage time；
The adeditive attribute field that frequency is channel designation is launched in S150, advertisement, the number and period that setting advertisement is launched.
S200, judges whether current television interface is in live telecast or set-top box direct broadcast band, at smart television
When live telecast or set-top box direct broadcast band, the channel designation of current live is obtained.
In the present invention, advertisement enhancing TV backstage judge current television interface whether be in live telecast (live telecast or
The live streaming of person's set-top box) channel.Advertisement enhances the channel designation that TV backstage obtains current television live streaming, and title is uploaded to TV
Whether background system, inquiry system have the advertisement marketing Promotion Strategy of the channel.
Further, the step S200 further include:
S210, when click advertised name, it will channel group, the channel name that tree-shaped list display Current ad is launched is presented
Claim, release time and dispensing frequency, click advertisement details can show enhancing demand and advertisement putting business information.
S300 inquires the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, described wide in the epg
Frame is presented in the interior pop-up advertisement enhancing of preset time before the advertisement of announcement title will play, and the pop-up box continues to that the advertisement is broadcast
After putting the preset time of end, pop-up box disappears automatically.
In the present invention, the demand that user has advertisement to enhance some advertisement logs in live telecast, inquires the specific of advertisement
Situation is launched, the type that user can select advertisement to enhance according to demand: the network promotion, preferential promotion, promotees local promotion in real time
The types such as pin.
User selects the specific period (frequency is launched in enhancing advertisement) in which channel grouping or which specific channel,
How long enhancing, which (enhances the advertisement release time), is launched the advertisement enhancing of which type.Such as: Konka's TV 81S advertisement -> lake
Southern area -> at 6. -9 in-evening arrives August 30 days -> preferential promotion for period -> August 1st.
User selects a certain popularization type, edits the corresponding advertisement marketing Promotion Strategy of the popularization type.
Editing Promotion Strategy, (strategy is only for example, actual strategy is likely more complexity, calculation and presentation
Mode is humanized).
The network promotion: all-channel grouping, the enhancing of all-channel title, full rate for some advertised name are launched,
Launching purpose is that on-line shop's entrance attracts flow (this is strategy).Suggest the strategy when on-line shop has movable preferential, in advertisement
It plays first 30 seconds and shows, i.e., will play certain advertisement, excellent promotion please scan the two-dimensional code.Lantern slide switches in advertisement Enhanced time
It promotes picture and fixed position shows on-line shop's two dimensional code (two dimensional code does not switch with picture and changed) and recommends the machine of purchase
Type, barcode scanning enters type introduction, type comment, purchase entrance, and user reviews are scrolled on promoting picture, attracts and uses
The purchase of family barcode scanning.
Local promotion: local promotion strategy is carried out for the Commdity advertisement of some region, such as Shenzhen-Konka's electricity
It is launched depending on the preferential advertisement enhancing for putting valence greatly of-solid shop/brick and mortar store, is mainly that solid shop/brick and mortar store attracts flow, it is new on solid shop/brick and mortar store or have big
Type suggests the strategy when preferential movable, plays frame and is shown.
Discount coupon is launched: barcode scanning can obtain the corresponding discount coupon of advertised name, can click discount coupon and obtain discount coupon
Application method, which can store in the card certificate packet with social software (such as Alipay and wechat wallet).Strategy and
Play frame and upper same, strategy is exactly that the permutation and combination of living broadcast advertisement field to reach user (enhances the dispensing quotient of advertisement, advertisement is secondary
The dispensing quotient of operation) advertisement enhancing user oriented group and advertisement promotion marketing program purpose.
This pushes away the delivery scheme that strategy ultimately forms advertisement enhancing, and the electricity of user is finally shown in a manner of small pop-up
Depending on window is broadcast live.
Advertisement enhancing plays frame scheme television display strategy: advertisement enhancing TV backstage judges whether current television interface is located
In live telecast (live telecast or set-top box live streaming) channel.Advertisement enhances the channel that TV backstage obtains current television live streaming
Title is uploaded to advertisement marketing subsystem by title, and whether Query Subsystem has the advertisement marketing Promotion Strategy of the channel,
First 30 seconds (time can set in Promotion Strategy) pop-up advertisement enhancing that the advertisement of the advertised name will play in EPG
Frame is presented, which continues to after advertisement broadcasting 30 seconds (time can set in Promotion Strategy), pop-up box
Automatic to disappear, user, which can click pop-up box setting and whether receive the advertisement of the channel, (or does not receive the advertisement, no of the type
Receive advertisement of the advertised name etc. and reject strategy, if user has setting, the strategy and advertisement marketing subsystem are automatic
Promotion Strategy matching, as long as matching as long as no longer by the television reception of user).
Further, the step S300 is specifically included:
S310, all-channel grouping, the enhancing of all-channel title, full rate for some advertised name are launched, are launched
Purpose is to attract flow, is shown within 30 seconds before the ad is played, and picture and solid is promoted in lantern slide switching in advertisement Enhanced time
Two-dimensional code display is set in positioning, and two dimensional code does not switch with picture and changed, and when activity is preferential, i.e., will play certain advertisement, essence
Coloured silk promotion please scan the two-dimensional code；
S320 carries out local promotion strategy for the Commdity advertisement of some region, when the preferential advertisement enhancing for putting valence greatly
When dispensing, attract flow for solid shop/brick and mortar store, discount coupon is carried out when there is large-scale preferential activity on solid shop/brick and mortar store and is launched automatically；
S330 inquires the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, described wide in the epg
Accuse title advertisement will play before 30 seconds in pop-up advertisement enhancing present frame, the pop-up box continue to the advertisement play knot
Behind 30 seconds after beam, pop-up box disappears automatically.
Based on above method embodiment, the system that the advertisement based on live telecast that the present invention also provides a kind of is launched, such as
Shown in Fig. 2, the system comprises:
Module 210 is preset, for the channel of live streaming to be arranged in the advertisement marketing Promotion Strategy of smart television in advance
Title and the relationship of corresponding advertised name correspond to table；As detailed above.
Ad classification and enhancing sorting module 220 obtain EPG advertisement release time section, root after smart television booting
The data markers field label that will acquire according to advertised name carries out taxonomic revision according to advertisement field, and advertisement enhancing is arranged
Type；As detailed above.
Judgement obtains module 230, for judging whether current television interface is in live telecast or set-top box live streaming frequency
Road obtains the channel designation of current live when smart television is in live telecast or set-top box direct broadcast band；It is specific as above
It is described.
Advertisement enhances module 240, for inquiring the channel designation corresponding advertisement name in advertisement marketing Promotion Strategy
Claim, frame, the pop-up is presented in pop-up advertisement enhancing in the preset time before the advertisement of the advertised name will play in the epg
After frame continues to that the advertisement plays the preset time terminated, pop-up box disappears automatically；As detailed above.
Further, the system that the advertisement based on live telecast is launched, wherein the ad classification and enhancing arrange
Module further include:
Unit is named in advertisement, for the advertisement of all channels to be analyzed and processed, carries out normative name, life to advertisement
Name mode are as follows: the XX manufacturer-XX advertisement-brief label of mouthpiece-then will name information storage to the living broadcast advertisement data of system
In library；As detailed above.
Channel grouped element will frequency for being grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform
Road is brought into grouping, and a channel may belong to multiple groupings；As detailed above.
Channel designation setting unit can correspond to multiple channel designations for each advertised name to be arranged, represent the advertisement
It is launched in multiple channels；As detailed above.
Advertisement release time setting unit, for indicating restocking of the advertisement below this channel, undercarriage time；Specifically
As described above.
Set of frequency unit is launched in advertisement, for number and the period of advertisement dispensing to be arranged；As detailed above.
Further, the system that the advertisement based on live telecast is launched, wherein the judgement obtains module and also wraps
It includes:
Advertising listing display unit, for when click advertised name, it will tree-shaped list display Current ad is presented and launches
Channel group, channel designation, the release time and launch frequency, click advertisement details can show enhancing demand and advertisement putting business
Information；As detailed above.
Further, the system that the advertisement based on live telecast is launched, wherein the advertisement enhancing module is specifically wrapped
It includes:
Two-dimensional code scanning unit, for for the all-channel grouping of some advertised name, all-channel title, full rate
Enhancing is launched, and launching purpose is to attract flow, is shown within 30 seconds before the ad is played, and lantern slide switching pushes away in advertisement Enhanced time
Wide picture and fixed position two-dimensional code display, two dimensional code do not switch with picture and are changed, and when activity is preferential, i.e., will broadcast
Certain advertisement is put, excellent promotion please scan the two-dimensional code；As detailed above.
Discount coupon launches unit automatically, local promotion strategy is carried out for the Commdity advertisement for some region, when excellent
When the advertisement of Hui great Fang valence enhances dispensing, attracts flow for solid shop/brick and mortar store, carried out when there is large-scale preferential activity on solid shop/brick and mortar store preferential
Certificate is launched automatically；As detailed above.
Advertisement enhancing plays frame unit, for inquiring the channel designation corresponding advertisement name in advertisement marketing Promotion Strategy
Claim, frame is presented in pop-up advertisement enhancing in 30 seconds before the advertisement of the advertised name will play in the epg, and the pop-up box is held
After continuing 30 seconds after the advertisement plays, pop-up box disappears automatically；As detailed above.
In conclusion the method and system that the advertisement provided by the present invention based on live telecast is launched, the method packet
It includes: after smart television booting, obtaining EPG advertisement release time section, the data markers field mark that will acquire according to advertised name
Label carry out taxonomic revision according to advertisement field, and advertisement enhancing type is arranged；It is straight to judge whether current television interface is in TV
It broadcasts perhaps set-top box direct broadcast band and obtains current live when smart television is in live telecast or set-top box direct broadcast band
Channel designation；Inquire the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, the in the epg advertisement
Frame is presented in the interior pop-up advertisement enhancing of preset time before the advertisement of title will play, and the pop-up box continues to that the advertisement plays
After preset time after, pop-up box disappears automatically.The present invention carries out secondary dispensing by live telecast advertisement, changes existing
Mode is launched in some advertisements, and advertisement is allowed no longer to rest on the level that may only be seen, but so that advertisement is become one kind and linked up extensively
Accuse the bridge for launching quotient, solid shop/brick and mortar store, on-line shop, user.
Certainly, those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method,
It is that related hardware (such as processor, controller etc.) can be instructed to complete by computer program, the program can store
In a computer-readable storage medium, which may include the process such as above-mentioned each method embodiment when being executed.Its
Described in storage medium can be for memory, magnetic disk, CD etc..
It should be understood that the application of the present invention is not limited to the above for those of ordinary skills can
With improvement or transformation based on the above description, all these modifications and variations all should belong to the guarantor of appended claims of the present invention
Protect range.
Claims (8)
1. a kind of method that the advertisement based on live telecast is launched characterized by comprising
Step A after smart television booting, obtains EPG advertisement release time section, the ad data that will acquire according to advertised name
Advertisement field label is marked, taxonomic revision is carried out to the ad data according to advertisement field, and advertisement is arranged to the ad data
Enhance type；Step B, judges whether current television interface is in live telecast or set-top box direct broadcast band, works as smart television
When in live telecast or set-top box direct broadcast band, the channel designation of current live is obtained；
Step C inquires the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, the in the epg advertisement
Frame is presented in the interior pop-up advertisement enhancing of preset time before the advertisement of title will play, and the advertisement enhancing presentation frame continues to this
After advertisement plays the preset time terminated, advertisement enhancing is presented frame and disappears automatically；
The step C is specifically included:
All-channel grouping, the enhancing of all-channel title, full rate for some advertised name are launched, and launching purpose is to attract
Flow shows that picture is promoted in lantern slide switching in advertisement Enhanced time and fixed position is shown for 30 seconds before the ad is played
Two dimensional code, two dimensional code do not switch with picture and are changed, and when activity is preferential, i.e., will play certain advertisement, excellent promotion please be swept
Retouch two dimensional code；The channel designation corresponding advertised name in advertisement marketing Promotion Strategy is inquired, in the epg the advertisement name
The advertisement of title will play before 30 seconds in pop-up advertisement enhancing frame is presented, advertisement enhancing is presented frame and continues to that the advertisement is broadcast
Behind 30 seconds after putting, advertisement enhancing is presented frame and disappears automatically；
Or local promotion strategy is carried out for the Commdity advertisement of some region, when the preferential advertisement enhancing for putting valence greatly is launched
When, attract flow for solid shop/brick and mortar store, discount coupon is carried out when there is large-scale preferential activity on solid shop/brick and mortar store and is launched automatically；Inquire the channel
Title corresponding advertised name in advertisement marketing Promotion Strategy, before the advertisement of the advertised name will play in the epg
Frame is presented in pop-up advertisement enhancing in 30 seconds, after the advertisement enhancing is presented 30 seconds after frame continues to advertisement broadcasting, extensively
Enhancing presentation frame is accused to disappear automatically.
2. the method that the advertisement based on live telecast is launched according to claim 1, which is characterized in that before the step A
Further include:
Step S, be arranged in the advertisement marketing Promotion Strategy of smart television in advance live streaming channel designation and corresponding advertisement name
The relationship of title corresponds to table.
3. the method that the advertisement based on live telecast is launched according to claim 1, which is characterized in that in the step A
Advertisement field includes: advertised name, channel grouping, channel designation, advertisement dispensing period, enhancing demand, advertisement putting business, advertisement
Launch frequency；The advertisement enhancing type includes: the network promotion, local promotion, preferential promotion, user reviews, online shopping.
4. the method that the advertisement based on live telecast is launched according to claim 3, which is characterized in that the step A is also wrapped
It includes:
The advertisement of all channels is analyzed and processed by A1, carries out normative name, naming method are as follows: XX manufacturer-XX to advertisement
The brief label of advertisement-mouthpiece-, then by name information storage into the living broadcast advertisement database of system；
A2 is grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform, channel is brought into grouping, and one
Channel may belong to multiple groupings；
A3, channel designation belong to the adeditive attribute field label of advertised name, each advertised name, which is arranged, can correspond to multiple frequencies
Road title represents the advertisement and launches in multiple channels；
A4, advertisement release time belong to the adeditive attribute field label of channel designation, indicate the advertisement below this channel
Restocking, undercarriage time；
The adeditive attribute field that frequency is channel designation is launched in A5, advertisement, the number and period that setting advertisement is launched.
5. the method that the advertisement based on live telecast is launched according to claim 4, which is characterized in that after the step B
Further include:
B1, current television interface are in set-top box direct broadcast band, when click advertised name, it will it is current that tree-shaped list display is presented
Channel group that advertisement is launched, channel designation, release time and frequency is launched, enhancing demand and wide can be shown by clicking advertisement details
It accuses and launches quotient's information.
6. a kind of system that the advertisement based on live telecast is launched characterized by comprising
Module is preset, for the channel designation of live streaming and right to be arranged in the advertisement marketing Promotion Strategy of smart television in advance
The relationship for the advertised name answered corresponds to table；
Ad classification and enhancing sorting module obtain EPG advertisement release time section, according to advertisement after smart television booting
The ad data that title will acquire marks advertisement field label, carries out taxonomic revision to the ad data according to advertisement field,
And type is enhanced to ad data setting advertisement；
Judgement obtains module and works as intelligence for judging whether current television interface is in live telecast or set-top box direct broadcast band
When energy TV is in live telecast or set-top box direct broadcast band, the channel designation of current live is obtained；
Advertisement enhances module, for inquiring the channel designation corresponding advertised name in advertisement marketing Promotion Strategy, in EPG
Described in advertised name advertisement will play before preset time in pop-up advertisement enhancing frame is presented, advertisement enhancing is presented
After frame continues to that the advertisement plays the preset time terminated, advertisement enhancing is presented frame and disappears automatically；
The advertisement enhancing module specifically includes:
Two-dimensional code scanning unit, for all-channel grouping, the enhancing of all-channel title, full rate for some advertised name
It launches, launching purpose is to attract flow, is shown within 30 seconds before the ad is played, and figure is promoted in lantern slide switching in advertisement Enhanced time
Piece and fixed position two-dimensional code display, two dimensional code do not switch with picture and are changed, and when activity is preferential, i.e., will play certain
Advertisement, excellent promotion please scan the two-dimensional code；
Discount coupon launches unit automatically, local promotion strategy is carried out for the Commdity advertisement for some region, when preferential big
When putting the advertisement enhancing of valence and launching, attract flow for solid shop/brick and mortar store, carried out when there is large-scale preferential activity on solid shop/brick and mortar store discount coupon from
It is dynamic to launch；
Advertisement enhancing plays frame unit, for inquiring the channel designation corresponding advertised name in advertisement marketing Promotion Strategy,
Advertisement enhancing being popped up in 30 seconds before the advertisement of the advertised name will play in the epg, frame being presented, the advertisement enhancing is in
After existing frame continues to 30 seconds after advertisement broadcasting, advertisement enhancing is presented frame and disappears automatically.
7. the system that advertisement based on live telecast is launched according to claim 6, which is characterized in that the ad classification and
Enhance sorting module further include:
Unit is named in advertisement, for the advertisement of all channels to be analyzed and processed, carries out normative name, name side to advertisement
Formula are as follows: the XX manufacturer-XX advertisement-brief label of mouthpiece-then will name information storage to the living broadcast advertisement database of system
In；
Channel grouped element receives channel for being grouped according to local broadcasting stations, CCTV platform, sports station, recreation table, satellite TV's platform
Enter into grouping, a channel may belong to multiple groupings；
Channel designation setting unit can correspond to multiple channel designations for each advertised name to be arranged, represent the advertisement more
A channel is launched；
Advertisement release time setting unit, for indicating restocking of the advertisement below this channel, undercarriage time；
Set of frequency unit is launched in advertisement, for number and the period of advertisement dispensing to be arranged.
8. the system that the advertisement based on live telecast is launched according to claim 6, which is characterized in that the judgement obtains mould
Block further include:
Advertising listing display unit is in set-top box direct broadcast band for current television interface, when click advertised name, it will be in
Channel group, channel designation, release time and the dispensing frequency that existing tree-shaped list display Current ad is launched, click advertisement details
It can show enhancing demand and advertisement putting business information.
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| CN109040798B (en) * | 2017-06-08 | 2021-11-09 | 武汉斗鱼网络科技有限公司 | Live broadcast data stream guiding method, storage medium, electronic device and system |
| CN107845015A (en) * | 2017-09-26 | 2018-03-27 | 北京广传慧生活网络科技有限公司 | A kind of multiple terminals mall system |
| CN109587194A (en) * | 2017-09-29 | 2019-04-05 | 武汉斗鱼网络科技有限公司 | A kind of action message methods of exhibiting, client and server |
| CN109803156B (en) * | 2018-12-07 | 2021-11-23 | 广州市诚毅科技软件开发有限公司 | Intelligent delivery method, system and storage medium for television advertisement |
| CN110046942A (en) * | 2019-04-25 | 2019-07-23 | 秒针信息技术有限公司 | A kind of method and device for launching data processing |
| CN111314727A (en) * | 2020-02-21 | 2020-06-19 | 广州欢网科技有限责任公司 | Television advertisement putting method and system |
| CN112217821B (en) * | 2020-10-12 | 2022-07-22 | 广州欢网科技有限责任公司 | Method and device for advertising based on live broadcast behavior of user |
| CN112953846B (en) * | 2021-02-07 | 2023-04-07 | 上海七牛信息技术有限公司 | Domain name bandwidth cost optimization type delivery method and device and computer equipment |
| CN114173161A (en) * | 2021-11-24 | 2022-03-11 | 广东省广播电视网络股份有限公司中山分公司 | Live broadcast-based intelligent service pushing method and live broadcast system |
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