CN111314727A - Television advertisement putting method and system - Google Patents
Television advertisement putting method and system Download PDFInfo
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- CN111314727A CN111314727A CN202010107788.1A CN202010107788A CN111314727A CN 111314727 A CN111314727 A CN 111314727A CN 202010107788 A CN202010107788 A CN 202010107788A CN 111314727 A CN111314727 A CN 111314727A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The application relates to a method and a system for releasing television advertisements, which belong to the technical field of intelligent televisions, and the method for releasing the television advertisements comprises the following steps: step 1, after a television end is started, establishing a message channel with a remote management server; step 2, judging whether the television end is in a live channel state currently, and acquiring identification information of the current live channel when the television end is in the live channel state; step 3, interacting with a management server through a message channel, and inquiring whether an advertisement meeting an advertisement putting strategy needs to be put or not based on the identification information; and 4, acquiring the advertisements conforming to the putting strategies, and calling the advertisements to display the advertisements. Technical scheme in this application is favorable to realizing the advertisement of becoming more meticulous and puts in, promotes the advertising effect of the advertisement of actually putting in.
Description
Technical Field
The application belongs to the technical field of smart televisions, and particularly relates to a method and a system for delivering television advertisements.
Background
The traditional television advertisement putting mode is that fixed spot insertion is carried out during the program broadcasting, the advertisement of spot insertion lacks the relation with program itself, is unfavorable for promoting user's viscidity and attention degree, and current advertisement putting mode is not refined enough, these advertisements that all make actual putting in the current putting mode are difficult to reach its propaganda purpose. With the popularization of digital intelligent television technology, the mode of putting television advertisements is changed to be possible.
Disclosure of Invention
In order to overcome the problems in the related technology at least to a certain extent, the application provides the television advertisement delivery method and the television advertisement delivery system, which are beneficial to improving the propaganda effect of the actually delivered advertisement and better realizing the propaganda purpose.
In order to achieve the purpose, the following technical scheme is adopted in the application:
in a first aspect,
the application provides a method for launching television advertisements, which comprises the following steps:
step 1, after a television end is started, establishing a message channel with a remote management server;
step 2, judging whether the television end is in a live channel state currently, and acquiring identification information of the current live channel when the television end is in the live channel state;
step 3, interacting with a management server through the message channel, and inquiring whether an advertisement meeting an advertisement putting strategy needs to be put or not based on the identification information;
and 4, acquiring the advertisements conforming to the putting strategies, and calling the advertisements to display the advertisements.
Optionally, the step 1 is preceded by a step of,
and configuring an advertisement putting strategy of the management server.
Optionally, the configuring the advertisement delivery policy of the management server includes configuring a delivery range and a delivery target.
Optionally, the configuration of the delivery range may be, specifically,
and configuring the delivery range based on the network address of the television and/or the identification information of the television equipment.
Optionally, the delivery target is configured, specifically including,
program content information to be broadcast by a channel is acquired in advance, and advertisements associated with the program content information are configured in association with the channel and a program broadcast time interval.
Optionally, in the step 4, further comprising,
and after the advertisements which accord with the delivery strategy are obtained, exposing the network address of the television end to a management server so as to facilitate delivery statistics.
Optionally, the advertisement is an interactive advertisement, and after the step 4, further comprising,
monitoring the clicking operation of a user on a first interactive page of the advertisement;
and further requesting a management server to acquire a second interactive page of the advertisement based on the clicking operation. ,
in a second aspect of the present invention,
the application provides a delivery system of TV advertisement, this delivery system includes:
the configuration module is deployed on the management server and used for configuring the advertisement putting strategy of the management server in advance;
the channel establishing module is used for establishing a message channel with a remote management server after the television end is started;
the judging and obtaining module is used for judging whether the television end is in a live channel state currently or not, and obtaining the identification information of the current live channel when the television end is in the live channel state;
the interactive query module is used for interacting with the management server through the message channel and querying whether the advertisement meeting the advertisement putting strategy needs to be put or not based on the identification information;
and the acquisition and display module is used for acquiring the advertisements which accord with the putting strategy and calling the advertisement body to display the advertisements.
Optionally, the configuration module includes a first configuration submodule and a second configuration submodule;
the first configuration submodule is used for configuring a launching range, and is specifically configured for configuring the launching range based on a network address of a television end and/or television end equipment identification data;
the second configuration submodule is used for configuring a delivery target, and is specifically configured to acquire program content information to be broadcast by a channel in advance, and perform associated configuration on advertisements associated with the program content information and the channel and a program broadcast time interval;
the acquisition and display module is further used for exposing the network address of the television end to the management server after the advertisement which accords with the delivery strategy is acquired, so that delivery statistics can be facilitated.
Optionally, the system further includes an interaction processing module, configured to monitor a click operation of a user on a first interaction page of the advertisement when the advertisement is an interactive advertisement, and further request the management server to obtain a second interaction page of the advertisement based on the click operation.
This application adopts above technical scheme, possesses following beneficial effect at least:
the method and the device adopt the requested and obtained advertisement putting mode, control the advertisement putting through the advertisement putting strategy at the server side, and are favorable for realizing refined advertisement putting. And the method can be used for finely controlling the launching range and the launching target to realize the strong association between the advertisement content and the broadcast program and the launching control of a specific terminal, thereby improving the propaganda effect of the actually launched advertisement and better realizing the propaganda purpose.
Additional advantages, objects, and features of the invention will be set forth in part in the description which follows and in part will become apparent to those having ordinary skill in the art upon examination of the following or may be learned from practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings are included to provide a further understanding of the technology or prior art of the present application and are incorporated in and constitute a part of this specification. The drawings expressing the embodiments of the present application are used for explaining the technical solutions of the present application, and should not be construed as limiting the technical solutions of the present application.
Fig. 1 is a schematic flow chart of a method for delivering a television advertisement according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of a television advertisement delivery system according to another embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
As described in the background art, the conventional advertisement mode is a fixed insertion during the playing of a program, and has no relevance, so that the stickiness and the attention of a user cannot be improved, and the requirement of the diversity of the user in the current information age cannot be met. In view of the above, based on the existing digital smart television technology, the application provides a television advertisement delivery method, which is helpful for improving the propaganda effect of the actually delivered advertisement and better realizing the propaganda purpose.
Fig. 1 is a schematic flow chart of a method for delivering a television advertisement in an embodiment of the present application. The releasing method comprises the following steps:
step 1, after a television end is started, establishing a message channel with a remote management server;
for example, the television side is a set top box X connected to the display device, and after the set top box X is started, the detection service deployed on the set top box establishes a message channel with the remote management server.
Then, step 2 is carried out, whether the television end is in a live channel state at present is judged, and when the television end is in the live channel state, identification information of the current live channel is obtained;
continuing with the example of the set-top box X in the foregoing, the detection service performs judgment and detection to obtain the unique identification information of the currently live channel.
Continuing to step 3, interacting with the management server through the message channel established in step 1, and inquiring whether an advertisement meeting the advertisement putting strategy needs to be put based on the identification information;
it should be noted that the advertisement delivery policy is deployed in the management server, and the advertisement delivery policy of the management server needs to be configured before step 1;
specifically, the advertisement delivery strategy of the management server is configured, including configuring the delivery range and the delivery target of the advertisement.
In this embodiment, the placement range of the advertisement is configured, specifically, the placement range is configured based on the network address of the television and/or the identification information of the television device. For example, network address information of a television terminal can be acquired from a broadcast and television broadcast control system, and an IP section corresponding to a certain province and city region is configured as a release range based on service requirements. For example, a certain or some specific tv users may be configured as a delivery scope by combining with an IP segment according to a large database which is established in advance and includes identification information of tv-side devices.
In this embodiment, specifically, program content information to be broadcast by a channel is obtained in advance, and an advertisement associated with the program content information is configured in association with the channel and a program broadcast time interval. For example, it is known in advance that channel a is at 20: 00 would broadcast a sporting event live, advertisements for sporting goods would be directed to channels a and 20: 00 carry out association configuration, thereby realizing the purpose of strengthening the association between the delivered advertisements and the program contents.
Therefore, based on the above description of the configuration of the advertisement delivery policy, it is easily understood that querying the advertisement meeting the advertisement delivery policy in step 3 means querying the advertisement delivery policy to determine whether the set top box X (television) is in the delivery range, and whether the advertisement is delivered in the current time slot of the currently live channel (for example, based on the service requirement, each 3 minutes of the channel can be divided into one time slot).
And continuing returning to the step 1, then performing a step 4, acquiring the advertisement which accords with the putting strategy, and calling the advertisement body to display the advertisement.
Based on the foregoing description, it is easily understood that, when an advertisement meeting the delivery policy is found in step 3, the advertisement is obtained, and the advertisement is displayed by calling out the pop-up window display advertisement body. It should be noted that, in general, in order not to affect the normal playing of the channel program, the popup window displays the advertisement as a small window at the corner of the display screen.
It should be noted that, in step 4, after the advertisement meeting the advertisement delivery policy is obtained, the method further includes exposing the network address of the television terminal to the management server, that is, in the advertisement delivery mode of the technical solution of the present application, the actual advertisement delivery amount can be accurately obtained, so as to facilitate delivery statistics, and then relevant services are developed accordingly.
In some application scenarios, the delivered advertisement is an interactive advertisement, and after the step 4, the method further comprises monitoring a click operation of a user on a first interactive page of the advertisement; and the television further requests the management server to acquire a second interactive page of the advertisement for displaying based on the clicking operation of the user. Therefore, the interaction of the user is guided through the interactive prompt, so that the attention of the user is attracted, and the advertising effect of the advertisement is effectively improved.
The method and the device adopt the requested and obtained advertisement putting mode, control the advertisement putting through the advertisement putting strategy at the server side, and are favorable for realizing fine advertisement putting. And the method and the device can realize fine control on the delivery range and the delivery target, can realize strong association between the advertisement content and the played program, and can realize delivery control on a specific terminal, thereby improving the advertising effect of the actually delivered advertisement and better realizing the purpose of advertising.
Fig. 2 is a schematic structural diagram of a television advertisement delivery system according to an embodiment of the present application.
As shown in fig. 2, the delivery system includes:
the configuration module 200 is deployed in the management server and is used for configuring an advertisement putting strategy of the management server in advance;
the channel establishing module 210 is configured to establish a message channel with a remote management server after the television terminal is turned on;
the judgment and acquisition module 220 is configured to judge whether the television end is currently in a live channel state, and acquire identification information of the current live channel when the television end is in the live channel state;
an interaction query module 230, configured to interact with the management server through a message channel, and query whether there is an advertisement that meets an advertisement delivery policy based on the identification information;
and an obtaining and displaying module 240, configured to obtain an advertisement that meets the delivery policy, and call out the advertisement body to display the advertisement.
Wherein the configuration module 200 comprises a first configuration submodule and a second configuration submodule;
the first configuration submodule is used for configuring the delivery range of the advertisement, and is specifically configured for configuring the delivery range based on the network address of the television and/or the identification data of the television equipment;
the second configuration submodule is used for configuring the advertising target and is specifically configured to acquire program content information to be broadcast by a channel in advance and perform associated configuration on the advertisement associated with the program content information, the channel and the program broadcasting time interval;
the obtaining and displaying module 240 is further configured to, after obtaining the advertisement meeting the delivery policy, expose the network address of the television to the management server, so as to facilitate delivery statistics.
The delivery system further includes an interaction processing module (not shown in the figure) configured to monitor a click operation of a user on a first interaction page of the advertisement when the advertisement is an interactive advertisement, and further request the management server to obtain a second interaction page of the advertisement based on the click operation.
The above description is only a preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. A method for delivering television advertisements, comprising:
step 1, after a television end is started, establishing a message channel with a remote management server;
step 2, judging whether the television end is in a live channel state currently, and acquiring identification information of the current live channel when the television end is in the live channel state;
step 3, interacting with a management server through the message channel, and inquiring whether an advertisement meeting an advertisement putting strategy needs to be put or not based on the identification information;
and 4, acquiring the advertisements conforming to the putting strategies, and calling the advertisements to display the advertisements.
2. The delivery method according to claim 1, further comprising, before said step 1,
and configuring an advertisement putting strategy of the management server.
3. The placement method according to claim 2, wherein the configuring of the advertisement placement strategy of the management server includes configuring a placement scope and a placement target.
4. The delivery method according to claim 3, characterized in that the delivery range is configured, in particular,
and configuring the delivery range based on the network address of the television and/or the identification information of the television equipment.
5. The delivery method according to claim 3, wherein the configuring of the delivery objective comprises,
program content information to be broadcast by a channel is acquired in advance, and advertisements associated with the program content information are configured in association with the channel and a program broadcast time interval.
6. The delivery method according to claim 1, wherein the step 4 further comprises,
and after the advertisements which accord with the delivery strategy are obtained, exposing the network address of the television end to a management server so as to facilitate delivery statistics.
7. The delivery method according to claim 1, wherein the advertisement is an interactive advertisement, and after the step 4, further comprising,
monitoring the clicking operation of a user on a first interactive page of the advertisement;
and further requesting a management server to acquire a second interactive page of the advertisement based on the clicking operation.
8. A system for delivering television advertisements, comprising:
the configuration module is deployed on the management server and used for configuring the advertisement putting strategy of the management server in advance;
the channel establishing module is used for establishing a message channel with a remote management server after the television end is started;
the judging and obtaining module is used for judging whether the television end is in a live channel state currently or not, and obtaining the identification information of the current live channel when the television end is in the live channel state;
the interactive query module is used for interacting with the management server through the message channel and querying whether the advertisement meeting the advertisement putting strategy needs to be put or not based on the identification information;
and the acquisition and display module is used for acquiring the advertisements which accord with the putting strategy and calling the advertisement body to display the advertisements.
9. The delivery system of claim 8, wherein the configuration module comprises a first configuration submodule and a second configuration submodule;
the first configuration submodule is used for configuring a launching range, and is specifically configured for configuring the launching range based on a network address of a television end and/or television end equipment identification data;
the second configuration submodule is used for configuring a delivery target, and is specifically configured to acquire program content information to be broadcast by a channel in advance, and perform associated configuration on advertisements associated with the program content information and the channel and a program broadcast time interval;
the acquisition and display module is further used for exposing the network address of the television end to the management server after the advertisement which accords with the delivery strategy is acquired, so that delivery statistics can be facilitated.
10. The delivery system according to claim 8, further comprising an interaction processing module, configured to monitor a click operation of a user on a first interaction page of the advertisement when the advertisement is an interactive advertisement, and further request a management server for obtaining a second interaction page of the advertisement based on the click operation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010107788.1A CN111314727A (en) | 2020-02-21 | 2020-02-21 | Television advertisement putting method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010107788.1A CN111314727A (en) | 2020-02-21 | 2020-02-21 | Television advertisement putting method and system |
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| CN111314727A true CN111314727A (en) | 2020-06-19 |
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| CN202010107788.1A Pending CN111314727A (en) | 2020-02-21 | 2020-02-21 | Television advertisement putting method and system |
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| CN112929719A (en) * | 2021-01-26 | 2021-06-08 | 广州欢网科技有限责任公司 | Method, device and equipment for processing television advertisements |
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