CN112929719A - Method, device and equipment for processing television advertisements - Google Patents
Method, device and equipment for processing television advertisements Download PDFInfo
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- CN112929719A CN112929719A CN202110101673.6A CN202110101673A CN112929719A CN 112929719 A CN112929719 A CN 112929719A CN 202110101673 A CN202110101673 A CN 202110101673A CN 112929719 A CN112929719 A CN 112929719A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to the technical field of advertisement processing, in particular to a method, a device and equipment for processing television advertisements, wherein the method comprises the steps of carrying out advertisement putting setting based on a television side APP; associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; broadcasting advertisement material information; if in the playing process, the mobile device moves to the preset position, commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, a commodity identifier associated with the commodity information is determined based on the mobile terminal APP, and the commodity identifier is added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand is moved, so that the advertisement content of the television can be captured, the advertisement commodity displayed by the television is displayed by the mobile equipment, and even directly added into a shopping cart, the purchase mode is simple, and the user loss can be effectively avoided.
Description
Technical Field
The invention relates to the technical field of advertisement processing, in particular to a method, a device and equipment for processing television advertisements.
Background
The TV advertisement is an advertisement form transmitted via TV, it integrates visual image and auditory sense, fully uses various artistic techniques, and can most intuitively and vividly transmit product information. The television advertisement is played in time, has wide coverage, strong selectivity and high audience rating, can be played repeatedly to deepen the impression of viewers, has rich expressive force and infectivity, and is one of the fastest growing advertisement media in recent years.
At present, mainstream television advertisements mainly take brand advertisements as a main part, namely only show effects and do not emphasize conversion effects, and television advertisements also exist for showing.
Disclosure of Invention
In view of the above, the present invention provides a method, an apparatus, and a device for processing a television advertisement, so as to overcome the problems that the current purchasing manner of the television advertisement is complex and the user loss is severe.
In order to achieve the purpose, the invention adopts the following technical scheme:
a processing method of television advertisements is applied to an intelligent television, and comprises the following steps:
determining a television side APP needing to play the advertisement;
based on the television side APP, advertisement putting setting is carried out;
acquiring advertisement material information;
associating the commodity information corresponding to the advertisement material information with a corresponding commodity identifier in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
playing the advertisement material information according to the advertisement putting setting;
detecting whether a mobile device moves to a preset position or not in the playing process of the advertisement material information;
if in the playing process of the advertisement material information, a mobile device moves to the preset position, commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and based on the commodity identification associated with the commodity information determined by the mobile terminal APP, commodities corresponding to the commodity identification are added into a shopping list of the mobile terminal APP.
Further, according to the television advertisement processing method, a first NFC module is arranged in the smart television, and a second NFC module is arranged in the mobile device;
whether the mobile equipment moves to a preset position or not is detected, and the method comprises the following steps:
detecting whether the first NFC module generates a trigger signal; after the first NFC module detects the radio frequency signal of the second NFC module, the trigger signal is generated;
if the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset position;
correspondingly, the sending the commodity information corresponding to the advertisement material information to the mobile device includes:
and sending the commodity information corresponding to the advertisement material information to the mobile equipment by taking the radio frequency signal of the first NFC module as a carrier.
Further, the above processing method for television advertisements, where the setting of advertisement delivery includes:
and setting the release strategy, period and frequency, and setting programmed release.
Further, the above processing method for television advertisements, before playing the advertisement material information according to the advertisement placement setting, further includes:
and auditing the advertisement material information, and if the advertisement material information passes the auditing, playing the advertisement material information according to the advertisement putting setting.
Further, before adding the product corresponding to the product identifier into the shopping list of the mobile terminal APP, the method for processing the television advertisement further includes:
acquiring confirmation information of a user;
and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
Further, in the above method for processing a television advertisement, the commodity information includes: at least one of picture information, video information, commodity detail information, and price information.
Further, the present invention also provides a device for processing tv advertisements, which includes:
the determining module is used for determining a television side APP needing to play the advertisement;
the setting module is used for carrying out advertisement putting setting based on the television side APP;
the acquisition module is used for acquiring advertisement material information;
the association module is used for associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
the playing module is used for playing the advertisement material information according to the advertisement putting setting;
the detection module is used for detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
and the sending module is used for sending the commodity information corresponding to the advertisement material information to the mobile equipment if the mobile equipment moves to the preset position in the playing process of the advertisement material information, so that the mobile equipment outputs the commodity information, and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP based on the commodity identification determined by the mobile terminal APP and associated with the commodity information.
Further, in the above processing apparatus for television advertisements, the smart television is provided with the first NFC module, and the mobile device is provided with the second NFC module;
the detection module is specifically configured to detect whether the first NFC module generates a trigger signal; after the first NFC module detects the radio frequency signal of the second NFC module, the trigger signal is generated; if the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset position;
correspondingly, the sending module is specifically configured to send the commodity information corresponding to the advertisement material information to the mobile device by using the radio frequency signal of the first NFC module as a carrier.
Further, the setting module of the processing apparatus for television advertisements is specifically configured to set a delivery policy, a period, and a frequency, and set a programmed delivery.
Further, the invention also provides a television advertisement processing device, which comprises a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory is configured to store the program, and the program is at least configured to execute the television advertisement processing method according to any one of the above.
The invention relates to a method, a device and equipment for processing television advertisements, wherein the method comprises the steps of determining a television side APP needing to play the advertisements; based on the television side APP, advertisement putting setting is carried out; acquiring advertisement material information; associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; playing advertisement material information according to the advertisement putting setting; detecting whether a mobile device moves to a preset position or not in the playing process of the advertisement material information; if in the playing process of the advertisement material information, the mobile device moves to the preset position, the commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP, and is added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand is moved, so that the advertisement content of the television can be captured, the advertisement commodity displayed by the television is displayed by the mobile equipment, and even directly added into a shopping cart, the purchase mode is simple, and the user loss can be effectively avoided.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart provided by an embodiment of a method for processing television advertisements of the present invention;
FIG. 2 is a schematic structural diagram of a TV advertisement processing device according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram provided by an embodiment of the television advertisement processing device of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
The invention provides a processing method of television advertisements, which is applied to an intelligent television.
Fig. 1 is a flow chart provided by an embodiment of the method for processing television advertisements.
As shown in fig. 1, the present embodiment may include the following steps:
and S11, determining the television APP needing to play the advertisement.
Specifically, material configuration of advertisement playing needs to be performed on the smart television in advance, and a television side APP needing the advertisement playing is determined.
A smart television can be provided with a plurality of television end APPs, such as an Tencent video APP and an Aiqiyi video APP. In this embodiment, the television APP on which the advertisement is scheduled to be delivered needs to be determined. For example, if advertisement a needs to be played in the Tencent video APP, it may be determined that the Tencent video APP is the television-side APP on which the advertisement is played.
The number of the television side APPs that need to play the advertisement may be one or multiple, and under the condition that multiple television side APPs that need to play the advertisement, the steps executed by each television side APP are the same, and this embodiment takes one television side APP that needs to play the advertisement as an example for explanation. It should be noted that the examples are only illustrative and not intended to be limiting.
And S12, carrying out advertisement putting setting based on the television side APP.
After determining the television side APP needing to play the advertisement, the advertisement putting setting can be carried out based on the television side APP. The advertisement putting setting includes: setting of delivery strategy, period and frequency, and setting of programmed delivery. Wherein the programmed delivery setting is personalized delivery according to cities, crowds, labels, and the like.
Advertisement putting is a very mature technology, and specific steps of advertisement putting setting can refer to the prior art, which is not described in detail herein.
And S13, acquiring the advertisement material information.
Advertising material information may be obtained. The advertisement material information may include advertisement material information in a video format and/or advertisement material information in a picture format.
And S14, associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP.
Each advertisement material information corresponds to one commodity information, and the commodity information corresponding to the advertisement material information is associated with the corresponding commodity identification in the mobile terminal APP. The goods identification can be a link or a unique identification of the goods, etc.
The mobile terminal APP may be shopping software, such as a piece of APP, a pan APP, a kyoto APP, and the like, which is not limited in this embodiment.
For example, the mobile terminal APP is a panning APP, the commodity information corresponding to the advertisement a is various pieces of related information of a mobile phone with a model X1, and various pieces of related information of a mobile phone with a model X1 may be associated with a link of a corresponding mobile phone with a model X1 in the panning APP.
It should be noted that the mobile terminal APP and the television terminal APP are docked in an SDK manner.
And S15, playing the advertisement material information according to the advertisement putting setting.
And (4) accessing the intelligent television to a wireless network, and playing advertisement material information according to the advertisement putting setting in the steps.
S16, in the playing process of the advertisement material information, detecting whether a mobile device moves to a preset position.
The user holds mobile equipment such as a smart phone and a tablet personal computer in the hand.
The smart television of the embodiment is provided with a first NFC module, and an NFC identifier is arranged outside the smart television; and a second NFC module is arranged in the mobile equipment.
In the process of watching the advertisement, if the user wants to purchase a corresponding commodity, the NFC functions of the mobile device and the smart television can be respectively started, or the NFC functions of the mobile device and the smart television can be simultaneously started when the smart television is turned on, which is not limited in this embodiment. And in the process of advertisement playing, the mobile equipment is close to the intelligent television. For example, the mobile device is moved to an NFC tag. The radio frequency signal of the second NFC module of the mobile device is detected by the first NFC module, and the first NFC module generates a trigger signal.
In this embodiment, if it is detected that the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset location, and if it is not detected that the first NFC module generates the trigger signal, it indicates that no mobile device moves to the preset location.
And S17, if the mobile equipment moves to a preset position in the playing process of the advertisement material information, sending the commodity information corresponding to the advertisement material information to the mobile equipment.
If in the playing process of the advertisement material information, the mobile equipment moves to the preset position, the commodity information corresponding to the advertisement material information can be sent to the mobile equipment, so that the mobile equipment outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP, and is added into a shopping list of the mobile terminal APP.
Wherein the commodity information is at least one of a picture notification, a video notification, a commodity detail notification, and a price notification.
Optionally, after seeing the notification information output by the mobile device, the user can determine whether to add the shopping cart, and if the user needs to add the shopping cart, the user can input confirmation information.
The user can purchase commodities later by entering a shopping cart of the mobile terminal APP.
The processing method of the television advertisement of the embodiment comprises the steps of determining a television terminal APP needing to play the advertisement; based on the television side APP, advertisement putting setting is carried out; acquiring advertisement material information; associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; playing advertisement material information according to the advertisement putting setting; detecting whether a mobile device moves to a preset position or not in the playing process of the advertisement material information; if in the playing process of the advertisement material information, the mobile device moves to the preset position, the commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP, and is added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand is moved, so that the advertisement content of the television can be captured, the advertisement commodity displayed by the television is displayed by the mobile equipment, and even directly added into a shopping cart, the purchase mode is simple, and the user loss can be effectively avoided.
Optionally, before playing the advertisement material information according to the advertisement placement setting, the method further includes:
and auditing the advertisement material information, and if the auditing is passed, playing the advertisement material information according to the advertisement delivery setting.
Based on a general inventive concept, the present invention further provides a processing apparatus for television advertisement, which is used for implementing the above method embodiments.
Fig. 2 is a schematic structural diagram provided by an embodiment of the television advertisement processing apparatus of the present invention.
As shown in fig. 2, the apparatus of the present embodiment includes:
a determining module 21, configured to determine a television APP on which an advertisement needs to be played;
the setting module 22 is used for carrying out advertisement putting setting based on the television side APP;
the obtaining module 23 is configured to obtain advertisement material information;
the association module 24 is configured to associate the commodity information corresponding to the advertisement material information with a corresponding commodity identifier in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
the playing module 25 is used for playing the advertisement material information according to the advertisement putting setting;
the detection module 26 is configured to detect whether a mobile device moves to a preset position in the playing process of the advertisement material information;
and the sending module 27 is used for sending the commodity information corresponding to the advertisement material information to the mobile equipment if the mobile equipment moves to a preset position in the playing process of the advertisement material information, so that the mobile equipment outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP, and is added into the shopping list of the mobile terminal APP.
In the television advertisement processing device, a determining module 21 determines a television terminal APP needing to play an advertisement; the setting module 22 sets advertisement delivery based on the television side APP; the obtaining module 23 obtains the advertisement material information; the association module 24 associates the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; the playing module 25 plays the advertisement material information according to the advertisement putting setting; the detection module 26 detects whether the mobile device moves to a preset position in the playing process of the advertisement material information; if in the playing process of the advertisement material information, the mobile device moves to a preset position, the sending module 27 sends the commodity information corresponding to the advertisement material information to the mobile device, so that the mobile device outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP, and is added into the shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand is moved, so that the advertisement content of the television can be captured, the advertisement commodity displayed by the television is displayed by the mobile equipment, and even directly added into a shopping cart, the purchase mode is simple, and the user loss can be effectively avoided.
Optionally, in the processing apparatus for television advertisements of the present invention, a first NFC module is disposed in the smart television, and a second NFC module is disposed in the mobile device;
a detection module 26, specifically configured to detect whether the first NFC module generates a trigger signal; the first NFC module generates a trigger signal after detecting a radio frequency signal of the second NFC module; if the first NFC module generates a trigger signal, the mobile device is moved to a preset position;
correspondingly, the sending module 27 is specifically configured to send the commodity information corresponding to the advertisement material information to the mobile device by using the radio frequency signal of the first NFC module as a carrier.
Optionally, in the processing apparatus for television advertisements of the present invention, the setting module 22 is specifically configured to set a delivery policy, a period, and a frequency, and set a programmed delivery.
Optionally, the processing apparatus for television advertisements further includes an audit module;
and the auditing module is used for auditing the advertisement material information, and if the auditing is passed, the advertisement material information is played according to the advertisement delivery setting.
Optionally, in the processing apparatus for television advertisements of the present invention, the sending module 27 is specifically configured to obtain the confirmation information of the user; and adding the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
Optionally, in the apparatus for processing tv advertisements of the present invention, the commodity information includes: at least one of picture information, video information, commodity detail information, and price information.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Based on a general inventive concept, the present invention also provides a processing device for television advertisement, which is used for implementing the above method embodiments.
Fig. 3 is a schematic structural diagram provided by an embodiment of the television advertisement processing device of the present invention.
As shown in fig. 3, the processing device for television advertisement of the present embodiment includes a processor 31 and a memory 32, and the processor 31 is connected to the memory 32. Wherein, the processor 31 is used for calling and executing the program stored in the memory 32; the memory 32 is used for storing a program for executing at least the processing method of the television advertisement in the above embodiment.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. A processing method of television advertisements is applied to an intelligent television, and the method comprises the following steps:
determining a television side APP needing to play the advertisement;
based on the television side APP, advertisement putting setting is carried out;
acquiring advertisement material information;
associating the commodity information corresponding to the advertisement material information with a corresponding commodity identifier in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
playing the advertisement material information according to the advertisement putting setting;
detecting whether a mobile device moves to a preset position or not in the playing process of the advertisement material information;
if in the playing process of the advertisement material information, a mobile device moves to the preset position, commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and based on the commodity identification associated with the commodity information determined by the mobile terminal APP, commodities corresponding to the commodity identification are added into a shopping list of the mobile terminal APP.
2. The method for processing the television advertisement according to claim 1, wherein a first NFC module is disposed in the smart television, and a second NFC module is disposed in the mobile device;
whether the mobile equipment moves to a preset position or not is detected, and the method comprises the following steps:
detecting whether the first NFC module generates a trigger signal; after the first NFC module detects the radio frequency signal of the second NFC module, the trigger signal is generated;
if the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset position;
correspondingly, the sending the commodity information corresponding to the advertisement material information to the mobile device includes:
and sending the commodity information corresponding to the advertisement material information to the mobile equipment by taking the radio frequency signal of the first NFC module as a carrier.
3. The method for processing television advertisement according to claim 1, wherein the performing advertisement placement setting comprises:
and setting the release strategy, period and frequency, and setting programmed release.
4. The method for processing tv advertisement as claimed in claim 1, wherein before playing the advertisement material information according to the advertisement placement setting, further comprising:
and auditing the advertisement material information, and if the advertisement material information passes the auditing, playing the advertisement material information according to the advertisement putting setting.
5. The method for processing the television advertisement as claimed in claim 1, wherein before adding the product corresponding to the product identifier into the shopping list of the mobile terminal APP, the method further comprises:
acquiring confirmation information of a user;
and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
6. The method for processing TV advertisement according to claim 1, wherein the commodity information comprises: at least one of picture information, video information, commodity detail information, and price information.
7. A television advertisement processing apparatus, comprising:
the determining module is used for determining a television side APP needing to play the advertisement;
the setting module is used for carrying out advertisement putting setting based on the television side APP;
the acquisition module is used for acquiring advertisement material information;
the association module is used for associating the commodity information corresponding to the advertisement material information with the corresponding commodity identification in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
the playing module is used for playing the advertisement material information according to the advertisement putting setting;
the detection module is used for detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
and the sending module is used for sending the commodity information corresponding to the advertisement material information to the mobile equipment if the mobile equipment moves to the preset position in the playing process of the advertisement material information, so that the mobile equipment outputs the commodity information, and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP based on the commodity identification determined by the mobile terminal APP and associated with the commodity information.
8. The device for processing the television advertisement as recited in claim 7, wherein a first NFC module is disposed in the smart television, and a second NFC module is disposed in the mobile device;
the detection module is specifically configured to detect whether the first NFC module generates a trigger signal; after the first NFC module detects the radio frequency signal of the second NFC module, the trigger signal is generated; if the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset position;
correspondingly, the sending module is specifically configured to send the commodity information corresponding to the advertisement material information to the mobile device by using the radio frequency signal of the first NFC module as a carrier.
9. The device for processing tv advertisement according to claim 7, wherein the setting module is specifically configured to perform setting of delivery policy, period, frequency, and programmed delivery setting.
10. A television advertisement processing apparatus comprising a processor and a memory, the processor coupled to the memory:
the processor is used for calling and executing the program stored in the memory;
the memory for storing the program for performing at least the method of processing television commercials according to any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110101673.6A CN112929719B (en) | 2021-01-26 | 2021-01-26 | Television advertisement processing method, device and equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110101673.6A CN112929719B (en) | 2021-01-26 | 2021-01-26 | Television advertisement processing method, device and equipment |
Publications (2)
| Publication Number | Publication Date |
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| CN112929719A true CN112929719A (en) | 2021-06-08 |
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