KR101533834B1 - Smart-TV with calculating advertisement fee calculation function according to tracking set-up based on logotional advertisement - Google Patents

Abstract

The present invention relates to a smart TV based on emotion advertisement having an advertisement cost calculation function according to tracking setting. The smart TV according to the present invention is a smart TV having a wired / wireless communication module for receiving broadcasting contents and advertisement tag contents packetized from a broadcasting contents server through a broadcasting communication network in a streaming manner, an input interface for inputting a selection of a user, A control operation unit for loading and displaying the advertisement tag content according to the selection, and an output unit for displaying at least one of the broadcast content and the advertisement tag content according to the user's selection. The control operation unit receives the packetized broadcast content including the advertisement tag content from the broadcast content server through the broadcast communication network in order to provide the broadcast content in a streaming method in units of broadcasting frames, A broadcast content processing module for separating the advertisement tag content and providing only the broadcast content or simultaneously providing the broadcast content and the advertisement content; And a voice tracking mode for providing information on an advertisement object specified by voice input of the user is set, extract tag data matched with the input voice recognition information from the advertisement tag content, And a voice tracking module for setting a position tracking marking only on the advertisement object to provide a tracking effect.

Description

[0001] The present invention relates to a smart TV based on a sensible advertisement having a function of calculating an advertisement cost according to a tracking setting,

The present invention relates to a smart TV based on an emotional advertisement having an advertisement cost calculation function according to a tracking setting, and more particularly, to a smart TV based on an emotion advertisement based on an advertisement selected by a user during a broadcast content viewing in order to maximize the effect of the advertisement provided by the advertiser In addition to providing an advertisement cost for the object, the advertiser may further pay for the advertisement cost. In addition, when the advertisement object is selected, the targeted advertisement effect is provided by selectively extracting and outputting the desired ones through tracking setting by the user's voice input, The present invention relates to a smart TV based on a sensible advertisement having a function of calculating an advertisement cost based on an invisible tracking setting for minimizing a viewing disturbance to a viewer.

The main purpose of content or advertising is to increase the effectiveness of broadcasting. Conventionally, a method of separating contents and advertisements separately, or a method of exposing advertisements to a person or a background in broadcast contents without knowing whether or not the advertisements are inserted is often used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately.

On the other hand, a method of exposing to a person or a background in a broadcast content has a problem in that when a viewer does not know whether the advertisement is an advertisement or is indifferent, there is no effect of targeting on the advertisement at all.

Accordingly, in order to solve the conventional problems in the related art, it is required to develop a new technology for maximizing the effect of advertisement and relieving inconvenience to people who want to view only broadcast contents.

[Related Technical Literature]

1. A smart pad having an advertisement system and an advertising system and method thereof (Patent Application No. 10-2011-0032083)

2. System and method for providing advertisement through a moving picture medium running on a smart device (Patent Application No. 10-2011-0107272)

3. Smart advertising information offer system (Patent Application No. 10-2011-0000401)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and apparatus for providing an advertisement content to an advertiser in order to maximize the effect of an advertisement provided by an advertiser, And a smart TV based on emotional advertisement having a function of calculating an advertisement cost based on a tracking setting that maximizes profit generation according to the advertisement.

In addition, the present invention provides a method and apparatus for providing a targeted advertising effect by selectively extracting and outputting desired ones through tracking setting by a user's voice input when selecting an advertisement object, And to provide smart TV based on emotional advertisement.

In addition, the present invention provides a smart advertisement-based smart phone having a function of calculating an advertisement cost based on a tracking setting that can minimize interference or inconvenience to a user's viewing that may be a side effect of maximizing an advertisement effect expected by an advertiser TV.

Further, according to the present invention, the advertisement included in the broadcast content is not directly displayed to the user who watches the smart TV but is implicitly provided, thereby minimizing the viewing interruption to the broadcast content, And a smart TV based on a sensory advertisement having a function of calculating an advertisement cost based on a tracking setting in order to provide a smart TV with a tracking setting.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present invention, a smart TV based on an emotional advertisement having an advertisement cost calculation function according to a tracking setting is a streaming method in which a broadcasting contents packetized from a broadcasting contents server through a broadcasting communication network, A control operation unit for loading and displaying the advertisement tag contents according to the user's selection through the input interface, and a display control unit for displaying at least one of the broadcast contents and the advertisement tag contents on the display . The control operation unit receives the packetized broadcast content including the advertisement tag content from the broadcast content server through the broadcast communication network in order to provide the broadcast content in a streaming method in units of broadcasting frames, A broadcast content processing module for separating the advertisement tag content and providing only the broadcast content or simultaneously providing the broadcast content and the advertisement content; And a voice tracking mode for providing information on an advertisement object specified by voice input of the user is set, extract tag data matched with the input voice recognition information from the advertisement tag content, A voice tracking module that sets a location tracking marking only on an advertisement object to provide a tracking effect; .

Here, if there is an explicit advertisement conversion request by the user during the provision of the broadcast content or the broadcast content and the advertisement tag content, the advertisement tag content matching the corresponding frame of the broadcast content at the time of the conversion request is called and is selectively provided to the user .

Here, the explicit advertisement switching request by the user may be a pause request through the input interface.

Here, the voice tracking module may be configured to recognize the voice signal when the voice signal is input to the voice receiving unit, generate the voice recognition information, and extract tag data matched with the voice recognition information in the broadcast tag content.

In addition, the voice tracking module is configured to reset only the advertisement object matching the extracted tag data through the change of the position tracking marking setting for each advertisement object set by the broadcast content processing module in the general tracking mode .

In addition, the voice tracking module may be configured such that when the voice tracking button input signal is received through the remote control signal receiving unit according to the input to the voice tracking button provided on the remote control by the user before the voice signal is input to the voice receiving unit, It can be determined that the voice tracking mode has been switched to.

In addition, the voice tracking module may utilize tracking identification information included in the generation of each tag data by the broadcast content server to extract tag data matched with the voice recognition information, and the voice recognition information and the tracking identification information The matching can be judged up to the similar range.

The smart TV according to the present invention includes an advertisement switching indicator for explicit advertisement switching of an advertisement object whose position tracking marking is reset among tag data included in the advertisement tag content in a voice tracking mode, An implicit advertisement implementation module for notifying a user of an implicit indicator for a broadcast content to an output unit in a frame-by-frame streaming manner; As shown in FIG.

In the case of the voice tracking mode, the smart TV according to the present invention performs an explicit advertisement according to the implementation of the object marker using each tag data for the advertisement object whose position tracking marking has been reset upon reception of the advertisement conversion indicator selection signal through the input interface An explicit ad implementation module; As shown in FIG.

In the voice tracking mode, when the selection signal for one of the plurality of advertisement objects is received through the input interface in the voice advertisement tracking mode, A second type advertisement cost is calculated for the advertisement object selected in the explicit advertisement execution process and transmitted to the advertisement content server through the broadcast communication network And may be configured for use in advertising cost estimation.

The smart TV according to the present invention includes an advertisement object purchasing module for determining a purchase request when a motion gesture input signal is received through the input interface and performing a purchase procedure for an advertisement object selected during an explicit advertisement execution process; As shown in FIG.

At this time, the voice tracking module is configured to reflect the implementation ratio value, the exposure size value, the exposure time value, the exposure position value, and the exposure effect value for the selected advertisement object as the advertisement cost element at the time of calculating the first type advertisement cost .

In another aspect of the present invention, there is provided a method of providing an advertisement for a smart TV based on a sensory advertisement having an advertisement cost calculating function, the method comprising: a first step of receiving packetized broadcast contents and advertisement tag contents through a broadcast communication network; A second step of reproducing only broadcast content by separating the broadcast content and the advertisement tag content according to the user's selection, or simultaneously reproducing the broadcast content and the advertisement tag content on the UI screen; A third step of setting a voice tracking mode or a general tracking mode according to a user's selection; A fourth step of, when there is an explicit advertisement conversion request by the user among the broadcasting contents or the broadcasting contents and the implementation of the advertisement tag contents, calling the advertisement tag contents matched to the corresponding frame and selectively providing the contents to the user; A fifth step of determining whether or not a selection signal is received for one or more of the one or more advertisement objects corresponding to the advertisement tag contents called in the fourth step and proceeding with the purchase procedure; .

Here, the first type advertisement ratio is calculated when the selection signal for the advertisement object is received in the voice tracking mode, and the second type advertisement rate is calculated when the selection signal for the advertisement object is received in the general tracking mode.

In addition, the explicit advertisement conversion request by the user may be a pause request through the input interface, for example.

The smart TV based on the emotional advertisement having the advertisement cost calculation function according to another embodiment of the present invention can be packetized from the broadcast content server through the broadcast communication network in order to implement the broadcast contents in the streaming method in units of broadcasting frames A broadcast content processing module for receiving the broadcast content and the advertisement tag content and separating the broadcast content and the advertisement tag content; And a voice tracking mode, the tag data matching the voice recognition information is extracted from the advertisement tag content including a plurality of pieces of tag data each including information on the advertisement object, and only the tag data corresponding to the extracted tag data A voice tracking module for setting up a location tracking marking and preparing an implicit advertisement and an explicit advertisement to which a tracking effect is applied; .

At this time, in the general tracking mode, the broadcast content processing module reads the tag data for each advertisement object included in the advertisement tag content, and then uses the image information included in the tag data for each advertisement object It is desirable to set a position tracking marking for tracking for each advertising object.

Preferably, the voice tracking module recognizes a voice signal when the voice signal is input to the voice receiving unit, generates the voice recognition information, and extracts tag data matched with the voice recognition information in the broadcast tag content.

In addition, the voice tracking module may reset only the advertisement object matching the extracted tag data through the change of the position tracking marking setting for each advertisement object set by the broadcast content processing module in the general tracking mode desirable.

In addition, the voice tracking module may be configured such that when a voice tracking button input signal is received through a remote control signal receiving unit according to an input to a voice tracking button provided on a remote control by a user before the voice signal is input to the voice receiving unit, It is determined that the voice tracking mode is switched to the voice tracking mode.

The voice tracking module may use tracking identification information included in the tag data generation by the broadcast content server for extracting the tag data matched with the voice recognition information, It is desirable to judge whether the information is matched to the similar range.

The smart TV according to the present invention may further include an advertisement switching indicator for explicit advertisement switching of the advertisement object whose position tracking marking is reset among tag data included in the advertisement tag content in the voice tracking mode, An implicit advertisement implementation module for notifying a user of an implicit indicator for each of the advertisement objects in a frame-by-frame streaming manner to an output unit for the broadcast content; .

In addition, in the case of the voice tracking mode, the Smart TV according to the present invention may be configured such that, when receiving the advertisement switching indicator selection signal through the input interface, the smart TV transmits, to the advertisement object whose position tracking marking is reset, An explicit ad implementation module that implements the ad; .

In the voice tracking mode, when the selection signal for one of the plurality of advertisement objects is received through the input interface in the voice advertisement tracking mode, A second type advertisement cost is calculated for the advertisement object selected in the explicit advertisement execution process and transmitted to the advertisement content server through the broadcast communication network It is preferable to be used for calculating the advertisement cost.

Also. The smart TV according to the present invention includes an advertisement object purchasing module for determining a purchase request when a motion gesture input signal is received through the input interface with respect to an advertisement object selected during the explicit advertisement execution process and performing a purchase procedure; .

It is preferable that the voice tracking module reflects an implementation ratio value, an exposure size value, an exposure time value, an exposure position value, and an exposure effect value for the selected advertisement object as an advertisement cost element at the time of calculating the first type advertisement cost Do.

In order to achieve the above object, the smart TV based on the emotional advertisement having the advertisement cost calculation function according to the second embodiment of the present invention is configured to perform an explicit advertisement after performing the implicit advertisement in the voice tracking mode An explicit advertisement implementation module for receiving a selection signal for one of a plurality of advertisement objects through an input interface; And advertisement cost calculation means for calculating the first type advertisement cost according to the implicit advertisement and the implied advertisement performance for an advertisement object having a location tracking marking for tracking of each advertisement object; .

Here, it is preferable that the advertisement cost calculation unit calculates a second type advertisement cost for the advertisement object selected in the explicit advertisement performance process.

Also, the advertisement cost calculation means may include a first type advertisement cost information set including all the first type advertisement costs calculated for each of the advertisement objects for which the position tracking marking is set, and the second type advertisement cost information calculated for the selected advertisement object It is preferable to transmit to the broadcast content server through the broadcast communication network.

Preferably, the advertisement cost calculation means reflects the implementation ratio value, the exposure size value, the exposure time value, the exposure position value, and the exposure effect value for the selected advertisement object as the advertisement cost element at the time of calculating the first type advertisement cost Do.

In addition, the advertisement cost calculation unit may extract first type advertisement cost information of the advertisement object selected in the explicit advertisement implementation process among all the calculated first type advertisement cost information at the time of calculating the second type advertisement cost, It is preferable to multiply the selection weight to the first type advertisement cost information to calculate the second type advertisement cost information.

In the voice tracking mode, the smart TV according to the present invention extracts tag data matched with the voice recognition information in the advertisement tag content, which is composed of a plurality of tag data each including information on the advertisement object, A voice tracking module that sets a location tracking marking only for an advertisement object corresponding to the tag data to prepare the implicit advertisement and the explicit advertisement to which the tracking effect is applied; .

In order to maximize the effect of the advertisement provided by the advertiser, the smart TV based on the emotional advertisement having the advertisement cost calculation function according to the tracking setting according to the embodiment of the present invention is weighted with respect to the object of the advertisement selected from the broadcast contents directly So that advertisers can maximize the revenue generation by providing broadcasting contents.

In addition, a smart TV based on a sensibility advertisement having an advertisement cost calculation function according to another embodiment of the present invention can extract desired ones by setting tracking by voice input when selecting an advertisement object, The targeted advertisement effect can be obtained.

In addition, the smart TV based on the emotional advertisement having the advertisement cost calculation function according to the tracking setting according to another embodiment of the present invention is not directly visible to the user who watches the smart TV, but is implicitly provided, It is possible to provide detailed advertisement detailed information through explicit advertisement providing, if necessary, while minimizing the interference with the viewing.

Brief Description of the Drawings Fig. 1 is a diagram showing an overall system in which a method for calculating an advertisement cost according to tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention is implemented. Fig.
Fig. 2 is a diagram showing a configuration of a smart TV in Fig. 1; Fig.
3 is a conceptual diagram for explaining an implicit advertisement according to an embodiment of the present invention; 4 and 5 are conceptual diagrams for explaining a voice tracking setting process according to an embodiment of the present invention;
FIG. 5 is a flowchart specifically illustrating a method of calculating an advertisement cost according to the tracking setting of the smart TV emotion advertisement base of FIG. 4;
FIG. 6 is a flowchart illustrating a voice tracking setting process in a method of calculating an advertisement cost according to a tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention; FIG.
FIG. 7 is a flowchart illustrating a voice tracking mode in which voice tracking is set up in a method of calculating an advertisement cost according to tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention.
8 is a flowchart illustrating an advertisement cost calculation method according to a tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention.
FIG. 9 is a specific flowchart of each step of the advertisement cost calculation method according to the tracking setting of the smart TV emotion advertisement base of FIG. 8; FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a diagram illustrating an overall system in which an advertisement cost calculation method according to a tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention is implemented. Referring to FIG. 1, the entire system in which the advertisement cost calculation method according to the tracking setting of the smart TV emotion advertisement base is implemented includes a smart TV 10, a remote controller 20, a broadcasting communication network 30, a broadcasting contents server 40, A mobile device 50, a data communication network 60, and an affiliated advertiser terminal group 70.

1, the smart TV 10 is formed as a set-top box separate type having a separate set-top box (STB) and performs data transmission / reception with the broadcast content server 40 through the broadcast communication network 30 Alternatively, it may be formed as a set-top box-integrated type and perform data transmission / reception with the broadcast content server 40 without a separate set-top box (STB).

The broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 60 from each of the affiliated advertiser terminals constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

On the other hand, the broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data are numbered and stored in the advertisement DB 42 as advertisement tag contents. Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, It is preferable that the advertisement DB 42 divides the broadcasting contents into broadcasting transmission frames and stores the metadata together with the respective advertisement tag contents when the advertisement contents are stored.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized content to the smart TV 10 through the broadcast communication network 30. [

The smart mobile device 50 is provided for confirming detailed information on the advertisement object based on the touch screen when the user of the smart TV 10 wants detailed information on the advertisement object according to the explicit advertisement implementation after the implicit advertisement implementation do.

Fig. 2 is a diagram showing a configuration of the smart TV 10 in Fig. 3 is a conceptual diagram for explaining an implicit advertisement according to an embodiment of the present invention. 4 and 5 are conceptual diagrams for explaining a voice tracking setting process according to an embodiment of the present invention. 2, the smart TV 10 includes an output unit 11, a sensing unit 12, an input interface 13, a control operation unit 14, a storage unit 15, and a wired / wireless communication module 16, .

The input interface 13 includes an input unit 13a, a remote control signal receiving unit 13b, and a voice receiving unit 13c. The control operation unit 14 includes a broadcast content processing module 14a, an implicit advertisement implementation module 14b, an explicit advertisement implementation module 14c, an advertisement object purchase module 14d and a voice tracking module 14e do. Herein, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of < / RTI >

Hereinafter, the entire system in which the advertisement cost calculation method based on the tracking setting of the smart TV emotion advertisement based on the configuration of the control operation unit 14 is implemented will be described in detail. The broadcast content processing module 14a controls the wired / wireless communication module 16 to receive the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame , And receives broadcasting contents and advertisement tag contents packetized in units of broadcast transmission frames. The broadcast content processing module 14a separates the broadcast content and the advertisement tag content from the packet of the broadcast transmission frame in accordance with the user's selection and prepares to implement the stream content of the broadcast content in the output unit 11 in a frame- , The broadcasting contents and the advertisement tag contents are not separated and prepared for simultaneous implementation.

More specifically, the broadcast content processing module 14a receives the broadcast content stored in the broadcast DB 41 of the smart TV 10 from the broadcast content server 40 through the broadcast communication network 30, And controls the module 16. The broadcast content processing module 14a transmits the broadcast content stored in the broadcast DB 41 of the broadcast content server 40 and the advertisement tag content stored in the advertisement DB 42 of the broadcast content server 40 to the broadcast transmission frame And controls the wired / wireless communication module 16 to receive from the broadcasting contents server 40 through the broadcasting communication network 30 in a packetized state.

The broadcast content processing module 14a separates the packetized broadcast content and the advertisement tag content received from the broadcast content server 40 in a streaming manner on a broadcast broadcast frame basis, Reads the tag data for each advertisement object, and stores the tag data in the storage unit 15.

The broadcast content processing module 14a sets the location tracking marking for tracking for each advertisement object using the image information included in the tag data for each of the read advertisement objects. Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcast transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content according to the setting of the position tracking marking, the realtime change data due to the position change or stereoscopic view change is automatically generated by the broadcast content processing module 14a And is stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by using the stored real-time change data when tracking the advertisement object.

The broadcast content processing module 14a may further perform object recognition for automatically performing recognition of an object other than the advertisement object in broadcast contents of each broadcast transmission frame in an additional process.

That is, the broadcast content processing module 14a performs object recognition for an object that is not read as tag data for each advertisement object of the advertisement tag content received in a streaming manner for each broadcast transmission frame. It is preferable that the broadcast content processing module 14a individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition for each recognition object.

The broadcast content processing module 14a transmits a query message to the broadcast content server 40 through the broadcast communication network 30 for the recognized target object or performs an image based Internet search and returns the broadcast content server 40 40), or when there is the same or similar result as the object to be recognized as an Internet search result, the wireless communication module (16) is controlled to receive the additional tag data. The broadcast content processing module 14a performs object recognition on the image information of the broadcast content for each recognition object and sets a position tracking marking for tracking on the recognition object. Here, the position tracking marking for tracking each recognition object is implemented by UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, when the position on the UI screen of each recognition object is changed or the stereoscopic view is changed The real time change data corresponding to the change of the position of each recognition object or the change of the stereoscopic view is automatically generated by the broadcast content processing module 14a and stored in the storage unit 15 of the smart TV, And is set so that the stored real-time change data is used to automatically track the position of the recognition object on the UI screen implemented on the output unit 11. [

The broadcast content processing module 14a implements the advertisement conversion indicator in the output unit 11 and receives the streaming method in units of broadcasting frames to start outputting the broadcasting contents in the buffering state on the storage unit 15 .

The implicit advertisement implementing module 14b implements the advertisement conversion indicator in the output unit 11 according to the start of outputting the broadcast content of the broadcast content processing module 14a, And implements an implicit indicator for each advertising object in which the implicit effect is reflected.

More specifically, the implicit advertisement implementation module 14b establishes an implicit effect on the recognized object to which the position tracking marking is set, the advertisement object to which the position tracking marking is set. Here, the implicit effect implies that a user interface (UI) for indirectly recognizing that the advertisement is included in the broadcast content is implicitly given to the smart TV 10 user before the broadcast content is implemented in a streaming manner User interface effect.

In an embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may be one of a plurality of broadcast images including an advertisement object constituting a broadcast transmission frame And inserting an empty-image containing only an implicit indicator (see FIG. 3).

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a recognition object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or a recognized object.

The implicit advertisement implementing module 14b implements an implicit indicator according to the setting of the implicit effect for the advertisement object and the recognition object together with the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ As described above, the hint indicator can be implemented as a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a recognition object.

The implicit advertisement implementing module 14b implements the tracking effect on the advertising object or the implicit indicator for each recognition object according to the time flow for the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ Here, the tracking effect means to implement the position or shape of the indictor according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The implicit advertisement implementation module 14b waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching and then determines whether or not to receive the advertisement switching indicator selection signal and transmits the advertisement switching indicator selection signal to the explicit advertisement implementation module 14c to terminate the implicit ad output process.

The explicit advertisement implementing module 14c receives the advertisement switching indicator selection signal through the input interface 13 and displays the object corresponding to the advertisement object for the advertisement object matched with the tag data included in the currently broadcast broadcasting frame, Perform an explicit advertisement according to the marker implementation. The explicit advertisement may be performed at the request of the user, and the request of the user may be a pause request through the input interface, for example.

More specifically, the explicit advertisement implementing module 14c sends the advertisement switching indicator selection signal to the output unit 11 when the advertisement switching indicator selection signal is received by the implicit advertisement implementing module 14b, An object marker is implemented for the object and the recognition object, and the advertisement is implemented through the tag data for the advertisement object or the recognition object selected when the object marker is selected.

On the other hand, when the explicit advertisement implementing module 14c receives a selection input for one of the object markers, the explicit advertisement implementing module 14c generates a selection mark in accordance with the recognition data previously stored in the storage unit 15 through the sensing unit 12 . As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

The explicit advertisement implementing module 14c implements a tracking effect using an object marker according to an advertisement object or an object marker according to a flow of broadcast contents for each broadcasting frame to the output unit 11. [ Here, the tracking effect means to convert the position of the object marker according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The explicit advertisement implementing module 14c waits for receiving a selection signal for a plurality of advertisement objects and a plurality of recognition objects from the input interface 13. [

The explicit advertisement implementation module 14c notifies the advertisement object purchase module 14d of the determination result through determination of whether or not the selection signal is received for one of a plurality of advertisement objects and a plurality of recognition objects, Complete.

As a result of the explicit advertisement implementation module 14c, when the advertisement selection module 14d receives the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement, When the motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and the purchase procedure is performed.

More specifically, the advertisement purchase module 14d receives a motion gesture input signal from the remote controller 20 for a selected advertisement object or a recognized object, in response to a selection signal for one of a plurality of advertisement objects and a plurality of objects to be recognized, And receives a motion gesture input signal through the input unit 13a or receives a motion gesture input signal to the input unit 13a, and recognizes the received target object as a purchase request for a recognized object or a recognition target object.

The voice tracking module 14e includes voice tracking setting means 14e-1 and advertisement cost calculating means 14e-2. First, the broadcast content processing module 14a receives the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, The voice tracking setting unit 14e-1 operates in a state ready to be implemented as an output unit 11 in a streaming manner in units of broadcasting frames for broadcast contents.

More specifically, the broadcast content processing module 14a can additionally acquire the tag data for the above-described object to be recognized, and can complete setting of the location tracking marking for tracking of each advertisement object and each recognition object.

The voice tracking setting means 14e-1 waits for input of a voice signal to the voice receiving unit 13c for voice tracking. Before the voice signal is input to the voice receiving unit 13c, the voice tracking setting unit 14e-1 sets the voice tracking input signal to the remote controller 20 in accordance with the input to the voice tracking button 21 provided on the remote controller 20 by the user. It is preferable to switch from the normal tracking mode to the voice tracking mode and to store the switching state in the storage unit 15 by receiving it from the remote controller 20 through the signal receiving unit 13b.

When the voice tracking mode is switched to the voice tracking mode according to the voice signal input, the voice tracking setting means 14e-1 generates voice recognition information by recognizing the voice signal and extracts tag data matching the voice recognition information in the broadcast tag content do. In this case, the broadcast content server 40 generates the tracking identification information when generating the tag data for each of the advertisement objects matching with the voice recognition information, so that whether the tracking identification information and the voice recognition information are matched is stored in the smart TV 10 . On the other hand, whether or not the matching of the voice recognition information and the tracking identification information can be determined to a similar range. In a more specific embodiment, when the voice recognition information indicates an object name, the voice recognition information may be a bag, a glasses, a cell phone, a shoe, etc., and it is assumed that the recognized voice recognition information is verbal. At this time, the tracking identification information is set to the shoe including the verbal information, so that it is possible to present a criterion for judging the matching tag data with respect to the verbal information as the voice recognition information.

The voice tracking setting means 14e-1 performs resetting by changing the location tracking marking setting for all the advertisement objects and all recognition objects for only the advertisement object and the recognition object matching with the tag data extracted in the voice tracking mode . The object to be advertised according to the resetting position tracking marking is realized at the time of the implicit advertisement shown in FIG. 4, and also at the time of the explicit advertisement shown in FIG.

On the other hand, assuming that the advertisement cost calculation means 14e-2 operates, the advertisement object and the implicit advertisement for the recognition object by the above-mentioned implicit advertisement implementation module 14b and the explicit advertisement implementation module 14c The explicit advertisement implementation module 14c must receive a selection signal reception notification according to reception of a selection signal for an advertisement object or a recognition object.

In accordance with the selection signal reception notification, the advertisement cost calculation unit 14e-2 first reads the storage unit 15 to analyze whether the tracking mode for the current advertisement is the voice tracking mode or the general tracking mode. That is, the advertisement cost calculating means 14e-2 analyzes whether or not the selection signal is received for the object (advertisement object or recognition object) in the voice tracking mode based on whether or not the setting of the position tracking marking is once again performed.

The advertisement cost calculating means 14e-2 calculates the advertisement cost for each of the advertisement objects whose position tracking marking has been reset according to the voice input when the selection signal is received in the voice tracking mode and the first type And calculates a second type of advertisement cost for the selected advertisement object or the recognized object according to the selection signal reception.

In a more specific embodiment, the first type of advertisement cost may include, for example, an implementation ratio value, an exposure size value, an exposure time value, an exposure position value, an exposure effect value, and the like in accordance with a predetermined weight corresponding to an advertisement cost element of an advertisement object or a recognition object Can be calculated. Here, the implementation ratio value is a percentage of the ratio implemented in each broadcasting image among total image information based on one of the front, back, top, bottom, and sides of each advertisement object (or each recognition object) Lt; / RTI >

The exposure size value is a percentage value of the ratio of the area occupied by each advertisement object (or each recognition object) in the entire UI screen when calculating the implementation ratio value, and the exposure time value is a value obtained by implementing each advertisement object (or each recognition object) Lt; / RTI >

The exposure position value means a position weight value according to a state in which each advertisement object (or each recognition object) is positioned in the entire UI screen. The first position weight, which is a quantitative value for the central region, is a quantitative value Lt; RTI ID = 0.0 > a < / RTI >

The exposure effect value means an integer value preset for each indications of each advertisement object (or each recognition object) in an implicit advertisement implementation.

Meanwhile, both the implementation ratio value, the exposure size value, the exposure position value, and the exposure effect value may be calculated by summing the values in each of broadcast broadcast images viewed by the user among broadcast contents composed of a plurality of broadcast transmission images, The value of each of the broadcast transmission images included in the broadcast content that implements one of the advertisement implementation and the explicit advertisement can be calculated.

By summing up the values of the calculated advertisement cost elements, first type advertisement cost information for one advertisement object (or the recognition object) is generated.

On the other hand, the second type advertisement cost information is obtained by multiplying the selection weight in the first type advertisement cost information corresponding to the advertisement object or the recognition object selected in the explicit advertisement implementation process by the user among the first type advertisement cost information described above Lt; / RTI >

The advertisement cost calculating means 14e-2 calculates a first type advertisement cost information set including the first type advertisement cost calculated for each of the advertisement objects and the respective recognition objects, and the second type advertisement cost information calculated for the selected advertisement object or the recognition object To the broadcasting contents server 40 through the broadcasting communication network 30. The broadcasting contents server 40 may be a personal computer,

FIG. 6 is a flowchart illustrating a voice tracking setting process in the advertisement cost calculation method according to the tracking setting of the smart TV emotion advertisement based on the embodiment of the present invention. Referring to FIGS. 1 to 6, in the voice tracking setting process according to the present invention, the smart TV 10 broadcasts a broadcast content streamed from a broadcast content server 40 through a broadcast communication network 30 in a streaming manner, And the advertisement tag content, separates the broadcast content from the advertisement tag content, and then prepares the broadcast content to be output to the output unit 11 in a streaming manner in units of broadcasting frames. More specifically, the smart TV 10 must additionally acquire the tag data for the above-described recognition object and complete the positioning marking for tracking of each advertisement object and each recognition object.

Thereafter, the smart TV 10 waits for a voice signal input to the voice receiving unit 13c for voice tracking (S18a). Before inputting the voice signal to the voice receiving unit 13c, the smart TV 10 transmits a voice tracking button input signal to the remote control signal receiving unit 13b according to the input to the voice tracking button 21 provided on the remote control 20 by the user, It is preferable to switch to the voice tracking mode in the normal tracking mode.

After step S18a, the smart TV 10 determines whether to switch to the voice tracking mode according to the voice signal input (S18b).

If it is determined in step S18b that the voice tracking mode has been selected, the smart TV 10 recognizes the voice signal, generates voice recognition information, and extracts tag data matching the voice recognition information in the broadcast tag content ( S18c). In this case, the broadcast content server 40 generates the tracking identification information when generating the tag data for each of the advertisement objects matching with the voice recognition information, so that whether the tracking identification information and the voice recognition information are matched is stored in the smart TV 10 . On the other hand, whether or not the matching of the voice recognition information and the tracking identification information can be determined to a similar range. In a more specific embodiment, when the voice recognition information indicates an object name, the voice recognition information may be a bag, a pair of glasses, a cell phone, a verbal, etc. Here, it is assumed that the recognized voice recognition information is verbal. At this time, the tracking identification information is set to shoes, which is a superordinate concept including verbal information, so that it is possible to present a criterion for judging to be matched tag data for verbal recognition information.

After step S18c, the smart TV 10 changes the position tracking marking setting for all the advertisement objects and all the recognition objects for the advertisement objects and the recognition objects matched with the tag data extracted in step S18c, (S18d).

FIG. 7 is a flowchart illustrating a voice tracking mode in which voice tracking is set up among the advertisement cost calculation methods according to the tracking setting of the smart TV emotion advertisement based on the embodiment of the present invention. Referring to FIGS. 1 to 7, the smart TV 10 may perform an implicit advertisement and an explicit advertisement for an advertisement object and an object to be recognized, a voice tracking mode during a reception of a selection signal for an advertisement object or a recognition object, Is first analyzed (S35a). That is, the smart TV 10 analyzes whether or not the selection signal is received for the object in the voice tracking mode based on whether or not the setting of the position tracking marking is once again performed.

After step S35a, the smart TV 10 determines whether it is a selection signal reception in the voice tracking mode or a selection signal reception in the general tracking mode (S35b).

If it is determined in step S35b that the selection signal is received in the voice tracking mode, the smart TV 10 performs an implicit advertisement and an implicit advertisement for each of the advertisement objects and the recognition objects whose position tracking markings have been reset in accordance with the voice input , And calculates a second type of advertisement cost for the selected advertisement object or the recognized object corresponding to the selection signal reception (S35c).

In a more specific embodiment, the first type advertisement cost may be calculated by reflecting an implementation ratio value, an exposure size value, an exposure time value, an exposure position value, and an exposure effect value corresponding to an advertisement cost element of an advertisement object or an object to be recognized. That is, the implementation ratio value is a percentage of the ratio implemented in each broadcasting image among total image information based on one of the front, back, top, bottom, and sides of each advertisement object (or each recognition object) Lt; / RTI >

The exposure size value is a percentage value of the ratio of the area occupied by each advertisement object (or each recognition object) in the entire UI screen when calculating the implementation ratio value, and the exposure time value is a value obtained by implementing each advertisement object (or each recognition object) Lt; / RTI >

The exposure position value means a position weight value according to a state in which each advertisement object (or each recognition object) is positioned in the entire UI screen. The first position weight, which is a quantitative value for the central region, is a quantitative value Lt; RTI ID = 0.0 > a < / RTI >

The exposure effect value means an integer value preset for each indications of each advertisement object (or each recognition object) in an implicit advertisement implementation.

Meanwhile, both the implementation ratio value, the exposure size value, the exposure position value, and the exposure effect value may be calculated by summing the values in each of broadcast broadcast images viewed by the user among broadcast contents composed of a plurality of broadcast transmission images, The value of each of the broadcast transmission images included in the broadcast content that implements one of the advertisement implementation and the explicit advertisement can be calculated.

By summing up the values of the calculated advertisement cost elements, first type advertisement cost information for one advertisement object (or the recognition object) is generated.

On the other hand, the second type advertisement cost information is obtained by multiplying the selection weight in the first type advertisement cost information corresponding to the advertisement object or the recognition object selected in the explicit advertisement implementation process by the user among the first type advertisement cost information described above Lt; / RTI >

After step S35c, the smart TV 10 displays a first type advertisement cost information set including a first type advertisement cost calculated for each of the advertisement objects and each recognition object, and a second type of advertisement cost information set for the second advertisement cost information set, Type advertisement cost information to the broadcast content server 40 through the broadcast communication network 30 (S35d).

8 is a flowchart illustrating an advertisement cost calculation method according to a tracking setting of a smart TV emotion advertisement based on an embodiment of the present invention. 1 to 8, the smart TV 10 receives packetized broadcast content and advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content, and prepares for implementation of the streaming method in the output unit 11 in units of broadcasting frames for broadcasting contents (S10).

Here, the broadcast communication network 30 is a high-speed wired or bridged termi- nal network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

On the other hand, the broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

After step S10, the smart TV 10 is an implicit advertisement outputting process. The smart TV 10 is implemented in accordance with the temporal flow of the broadcasting contents to the output unit 11 for each broadcast broadcasting frame, and the advertisement switching indicator and the indication indicators (S20).

Implicit advertisements and explicit advertisements, which will be described later, can be performed between steps S10 and S20 only for the advertisement object having the positioning tracking marking according to the voice tracking setting in FIG. 6 described above.

 After step S20, the smart TV 10 receives the advertisement switching indicator selection signal through the input interface 13, and performs the flow of the broadcasting contents to the output unit 11 according to the temporal flow, An explicit advertisement according to the implementation of the object markers for the advertisement object is performed in the separated advertisement tag contents according to the process of S30.

After receiving the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement by the step S30 after the step S30, When a motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and a purchase procedure is performed (S40).

Meanwhile, in the case of the voice tracking setting mode in FIG. 7 described above between step S30 and step S40, the advertisement cost is calculated only for the advertisement object having the position tracking marking, and the calculated advertisement cost information is broadcasted through the broadcasting communication network 30 To the content server 40 (S35). If there is no voice tracking setting, the broadcast content server 40 preferably calculates the advertisement cost for each of the affiliated advertiser terminal units constituting the affiliated advertiser terminal group 70 through the preset advertisement cost calculation history.

FIG. 9 is a specific flowchart of the steps S10 to S40 of the method for calculating the advertisement cost according to the tracking setting of the smart TV emotion advertisement based on FIG. 1 to 9, the broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 to each of the affiliated advertiser terminal units 70 constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content, (Step S11). Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

It is preferable that the advertisement data include image information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data is numbered and stored in the advertisement DB 42 as advertisement tag contents (S12). Meanwhile, in one embodiment of the present invention, the broadcast content server 40 preferably includes image information for use in object recognition for each advertisement object received in step S11 when each tag data is generated And the advertisement DB 42, it is preferable to generate meta data according to the broadcasting broadcasting frames of the broadcasting contents and to store the metadata together with the respective advertisement tag contents.

After the step S12, the broadcast content server 40 transmits the broadcast content 41 stored in the broadcast DB 41 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30, And the advertisement DB contents stored in the advertisement DB 42 are packetized for each broadcasting transmission frame and transmitted to the smart TV 10 through the broadcasting communication network 30 (S13).

In step S13, the smart TV 10 separates the packetized broadcast content received from the broadcast content server 40 in a streaming manner for each broadcast transmission frame and the advertisement tag content, Tag data per object is read (S14).

After step S14, the smart TV 10 sets up a position tracking marking for tracking for each advertisement object using the image information included in the tag data for each advertisement object read in step S14 (S15). Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcasting transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content in accordance with the setting of the position tracking marking in step S15, the real time change data according to the position change or stereoscopic view change is automatically transmitted to the smart TV 10 And stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by utilizing the stored real time change data at the time of tracking for the advertisement object .

On the other hand, after step S15, the smart TV 10 may further perform step S16, which is an object recognition process for automatically recognizing an object other than the advertisement object in the broadcast content as an additional process. It is preferable that the smart TV 10 individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition for each recognition object.

In step S16, in step S14, the smart TV 10 performs object recognition for an object that is not read as tag data for each advertisement object of the advertisement tag content received in a streaming manner for each broadcasting frame in step S14 S16a). After step S16a, the smart TV 10 transmits additional tag data for the recognition object in accordance with the transmission of the query message to the broadcast content server 40 through the broadcast communication network 30 for the recognition object recognized in step S16a And further receives (S16b). After step S16b, the smart TV 10 performs object recognition on the image information of the broadcast content for each recognition object and sets a position tracking marking for tracking on the recognition object (S16c).

Here, the position tracking marking for tracking each recognition object is implemented by UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, when the position on the UI screen of each recognition object is changed or the stereoscopic view is changed The real time change data according to the position change of each recognition object or the change of the stereoscopic view is automatically generated by the smart TV 10 and stored in the storage unit 15 of the smart TV, Change data is utilized so that the position of the recognition object on the UI screen implemented on the output unit 11 is automatically tracked.

After step S15 or step S16, the smart TV 10 implements the advertisement conversion indicator in the output unit 11 and prepares to start outputting the broadcast content for each broadcasting frame in a streaming manner (S17 ), The broadcast content preparation process for each broadcast transmission frame in step S10 is completed.

Meanwhile, as described above with reference to FIG. 6, between step S17 and step S21 to be described later, in step S16c, it is determined whether the speech recognition information matching the speech recognition information requested by the user during the marking of the position- The process of resetting the position tracking marking of the advertisement object including the tag data and the recognition object can be additionally performed.

After performing the step S10 according to the steps S11 to S17, the smart TV 10 displays the advertisement object with the position tracking marking set in step S15, and the recognition object with the position tracking marking set in step S16c Lt; RTI ID = 0.0 > (S21). ≪ / RTI > Here, the implicit effect implies a user interface effect for indirectly recognizing the broadcast contents in the streaming manner implicitly to the user of the smart TV 10 before the explicit exposure of the advertisement object and the recognition object .

In the embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may include an indication indicator (not shown) between broadcast images including an advertisement object constituting a broadcast transmission frame (See FIG. 3). In this case, as shown in FIG.

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a recognition object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or a recognized object.

After step S21, the smart TV 10 implements an implied indicator reflecting the implicit effect of the advertisement object and the recognition object together with the broadcasting contents for each broadcasting transmission frame to the output unit 11 (S22). As described above, the hint indicator can be implemented as a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a recognition object.

After step S22, the smart TV 10 implements the tracking effect for the advertisement indicator for each advertisement object or the recognition object according to the flow of time with respect to the broadcasting contents for each broadcast transmission frame to the output unit 11 (S23) . Here, the tracking effect is implemented by transforming the location or shape of the indictor according to the object recognition for the object to be marked with the position tracking marking in step S15 and the object to be recognized with the position tracking marking in step S16c .

After step S23, the smart TV 10 waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching (S24), and judges whether or not to receive the advertisement switching indicator selection signal (S25), and ends the implicit advertisement output process.

If the advertisement switching indicator selection signal is received in step S25, the Smart TV 10 implements the object marker for the advertisement object and the recognition object along with the broadcasting contents for each broadcasting frame to the output unit 11, When the marker is selected, the advertisement is implemented through the tag data of the selected advertisement object or the recognition object (S31).

On the other hand, when the smart TV 10 receives a selection input for one of the object markers, the smart TV 10 can be performed in a manner corresponding to recognition data previously stored in the storage unit 15 via the sensing unit 12 have. As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

After step S31, the smart TV 10 implements the tracking effect using the object markers for each advertisement object or the recognition object according to the flow of the broadcasting contents for each broadcasting frame to the output unit 11 (S32). Here, the tracking effect is implemented by transforming the position of the object marker according to the object recognition for the object to be marked with the position tracking marking in step S15 and the object to be recognized with the position tracking marking in step S16c.

After step S32, the smart TV 10 waits for a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects from the input interface 13 (S33).

After step S33, the smart TV 10 determines whether to receive a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects (S34), and completes execution of the explicit advertisement.

On the other hand, in the case of the voice tracking setting mode described above with reference to FIG. 7, between step S33 and step S40, only the advertisement object and the recognition object for which the position tracking marking is set are broadcast through the broadcasting communication network 30 of the advertisement cost calculation and advertisement cost information The transmission to the content server 40 may be further performed (S35). If there is no voice tracking setting, the broadcast content server 40 preferably calculates the advertisement cost for each of the affiliated advertiser terminal units constituting the affiliated advertiser terminal group 70 through the preset advertisement cost calculation history.

As a result of the determination in step S34, in the case of a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects, the smart TV 10 displays a purchase procedure through the motion gesture for the advertisement object or the recognition object selected in step S34 (S40).

More specifically, the smart TV 10 receives the motion gesture input signal from the remote controller 20 for the selected advertisement object or the recognition object through the remote control signal receiving unit 13b or receives the motion gesture input signal to the input unit 13a And recognizes it as a purchase request for a selected advertisement object or a recognition object at the time of inputting a motion gesture, and performs a purchase process.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart TV
11: Output section
12: sensing unit
13: Input Interface
13a:
13b: Remote control signal receiving section
13c:
14:
14a: broadcast content processing module
14b: Implicit ad implementation module
14c: Explicit ad implementation module
14d: Advertisement object purchase module
14e: Voice Tracking Module
14e-1: Voice tracking setting means
14e-2: an advertising cost calculating means
15:
16: Wired / wireless communication module
STB: Set-top box
20: Remote control
30: Broadcasting network
40: broadcast content server
50: Smart mobile devices
60: Data communication network
70: Associated advertiser terminal group

Claims (11)

It is a smart TV based on emotional advertising with an advertisement cost calculation function based on tracking setting,
A wired / wireless communication module for receiving broadcast contents and advertisement tag contents packetized from a broadcast contents server through a broadcast communication network in a streaming manner,
An input interface for inputting a user's selection,
A control operation unit for loading and displaying the advertisement tag contents according to the user's selection through the input interface,
And an output unit for displaying at least one of the broadcast content and the advertisement tag content according to a user's selection,
The control operation unit receives the packetized broadcast content including the advertisement tag content from the broadcast content server through the broadcast communication network in order to provide the broadcast content in a streaming method in units of broadcasting frames, A broadcast content processing module for separating the advertisement tag content and providing only the broadcast content or simultaneously providing the broadcast content and the advertisement content; And
When a voice tracking mode for providing information on an advertisement object specified by a voice input of a user is set, tag data matching the input voice recognition information is extracted from the advertisement tag content, A voice tracking module that sets a location tracking marking only for an advertisement object to provide a tracking effect; / RTI >
When there is an explicit advertisement conversion request by the user during the provision of the broadcast content or the broadcast content and the advertisement tag content, the advertisement tag content matching the corresponding frame of the broadcast content at the time of the conversion request is called and selectively provided to the user,
The voice tracking module recognizes a voice signal when a voice signal is input to the voice receiving unit, generates the voice recognition information, extracts tag data matched with the voice recognition information in the broadcast tag content, And the tracking identification information included in the generation of each tag data is utilized and whether or not the matching between the voice recognition information and the tracking identification information is determined to a similar range. Smart TV.
The method according to claim 1,
And the explicit advertisement switching request by the user is a pause request. The smart TV based smart advertisement having the advertisement cost calculation function according to the tracking setting.
delete The voice tracking system according to claim 1,
Wherein the broadcasting contents processing module is configured to reset only the advertisement objects matching the extracted tag data through the change of the location tracking marking setting for each advertisement object set by the broadcast content processing module Smart TV based on sensibility advertisement.
The voice tracking system according to claim 4,
When the voice tracking button input signal is received through the remote control signal receiving unit according to an input to the voice tracking button provided on the remote control by the user before the voice signal is input to the voice receiving unit, the voice tracking mode is switched from the general tracking mode to the voice tracking mode Based on the tracking setting. The smart TV based on the emotional advertisement having the advertisement cost calculation function according to the tracking setting.
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