KR101534215B1 - Method for providing logotional advertisement based on smart-TV and Smart-TV with logotional advertisement function - Google Patents

Abstract

[0001] The present invention relates to a smart TV for emotional light, which minimizes interference to the audience. The present invention controls a wired / wireless communication module to receive packetized broadcast content and ad tag content from a broadcast content server via a broadcast communication network in order to implement broadcast content in a streaming manner in units of broadcasting frames, A broadcast content processing module for separating the content and preparing a frame-by-frame streaming method implementation for the broadcast content; An advertisement switching indicator for explicit advertisement switching of an advertisement object matched with each tag data included in the advertisement tag content, and an indication indicator for each of the advertisement objects, An implicit advertisement implementation module for recognizing the user with the implementation of the advertisement module; A grid dividing a screen into a plurality of areas, a screen division module for designating numbers on each of the divided areas and displaying them on an output unit; And an icon forming module for specifying an icon and a number for an advertisement object having an advertisement tag included in one of the divided areas and displaying the icon and number on an output unit; .

Description

TECHNICAL FIELD [0001] The present invention relates to a smart TV having a smart TV-based emotional advertisement method and a sensible advertisement function,

The present invention relates to a smart TV having a smart TV-based emotional advertisement method and an emotional advertisement function, and more particularly, to a smart TV having a smart TV, The present invention relates to a smart TV-based emotional advertisement method and a smart TV having emotional advertisement function for providing an invisible emotional advertisement for minimizing interference with viewing of broadcast contents by providing the emotional advertisement.

The main purpose of content or advertising is to increase the effectiveness of broadcasting. Therefore, conventionally, a method of separating the contents from the advertisement and separately viewing the contents has been mainly used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately.

On the other hand, a method of exposing to a person or a background in broadcasting contents has not been achieved so far. If the viewer does not know whether the advertisement is an advertisement or is indifferent to the advertisement, there is a problem that no targeting effect on the advertisement occurs at all.

Accordingly, in order to solve the conventional problems in the related art, it is required to develop a new technology for maximizing the effect of advertisement and relieving inconvenience to people who want to view only broadcast contents.

[Related Technical Literature]

1. A smart pad having an advertisement system and an advertising system and method thereof (Patent Application No. 10-2011-0032083)

2. System and method for providing advertisement through a moving picture medium running on a smart device (Patent Application No. 10-2011-0107272)

3. Smart advertising information offer system (Patent Application No. 10-2011-0000401)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems and it is an object of the present invention to provide a smart TV-based emotional advertisement method and an emotional advertisement function for minimizing inconvenience of viewing, which is a side effect of maximizing the effect of advertisement provided by an advertiser It is intended to provide smart TV.

In addition, the present invention minimizes the viewing disturbance to the broadcast contents by providing it directly and not implicitly to the user watching the smart TV, and provides explicit advertisement according to the user's selection, A Smart TV based emotional advertisement method and a smart TV having a sensibility advertisement function.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a smart TV-based emotional advertisement method according to an embodiment of the present invention is a smart TV-based emotional advertisement method in which a smart TV is streamed in units of broadcast transmission frames and packetized from a broadcast content server through a broadcast communication network A first step of receiving a broadcast content and an advertisement tag content and separating the broadcast content and the advertisement tag content and preparing a frame streaming method implementation for the broadcast content; An advertisement conversion indicator for explicit advertisement conversion of an advertisement object matching the tag data included in the advertisement tag content, and an indication indicator for the advertisement object to the output unit for the broadcast content, A second step of recognizing the user with a streaming method unit; A third step of receiving a user's information request signal while the broadcast content is being processed and outputting a grid on which a screen is divided into a plurality of areas and a number assigned to each of the divided areas on a broadcasting screen; A fourth step of receiving a primary selection signal for selecting one of the divided areas and displaying an icon and a number assigned to an advertisement object matching each tag data included in the selected area; And a fifth step of receiving a secondary selection signal for selecting one of the icons and outputting an explicit advertisement for the advertisement object matched with the selected icon. .

A sixth step of receiving a purchase request signal for the selected advertisement object after the fifth step and performing a purchase procedure; Is further preferably performed.

At this time, it is preferable that the icon displayed in the fourth step is the trademark name of the advertisement object, and in particular, in the fourth step, the selected region is enlarged and displayed.

In the step of displaying the icon in the fourth step, a step of recognizing an advertisement object included in the selected area and an icon forming step of forming an icon related to the advertisement object, and a step of combining icons with the frame including the advertisement object The icon combining step.

Also, before the first step, the broadcast content server receives advertisement data through a data communication network from an affiliated advertiser terminal constituting an affiliated advertiser terminal group for each of a plurality of advertisement objects included in the broadcast content stored in the broadcast DB ; Generating advertisement tag data including image information and advertisement detail information for each of the advertisement objects, storing the generated advertisement tag data as one advertisement tag content in the advertisement DB, And the broadcast content server packetizes the broadcast contents stored in the broadcast DB and the advertisement tag contents stored in the advertisement DB in units of broadcast transmission frames in response to the broadcast contents reception request of the smart TV through the broadcast communication network, To the smart TV through the Internet; Is further preferably performed.

The first step may include separating the packetized broadcast content and the advertisement tag content from the smart TV and then reading the tag data for each advertisement object included in the separated advertisement tag content, Stage 1; And (e) setting location tracking markings for tracking of each of the advertisement objects using the image information included in the tag data for each advertisement object. Is further preferably performed.

In addition, the position tracking marking for tracking the respective advertisement objects in the step 1-2 may be implemented as UI screens of the output unit in units of each broadcast transmission frame on the broadcast content, The real time change data corresponding to the position change or the stereoscopic view change is automatically generated and stored in the storage unit of the smart TV, so that the real time change data stored at the time of tracking can be utilized .

In addition, the method may further include, after the step 1-2, performing the object recognition on at least one or more objects that are not read as tag data for each advertisement object on the advertisement tag content, (1-4) receiving additional tag data for each recognition object in response to transmission of a query message to the broadcast content server through the broadcast communication network for the recognition object recognized by the smart TV; And a fifth step of the smart TV performing object recognition on the broadcast content for each recognition target and setting a position tracking marking for tracking on the recognition target; Is further preferably performed.

Preferably, in the step 1-5, the smart TV individually performs recognition of each of the three-dimensional viewpoints when recognizing the object for each of the recognized objects.

In addition, the position tracking marking for tracking each of the recognition objects in the step 1-5 is performed on the UI screen of the output unit in units of each broadcast transmission frame on the broadcast content, The real time change data corresponding to the position change or the stereoscopic view change is automatically generated and stored in the storage unit of the smart TV to utilize the stored real time change data at the time of tracking .

The second step may further include: a second step of the smart TV setting an implicit effect on the advertisement object and the recognition object in which the position tracking marking is set; And (2-2) implementing the implied indicator reflecting the implied effect of the advertisement object and the recognized object with the position tracking marking set to the output unit of the smart TV. Is further preferably performed.

Also, the implication effect of the second-2 stage may be such that when the broadcast content is implemented in a streaming manner, it is implicitly given to the user of the smart TV indirectly before the explicit exposure of the advertisement object and the recognition object, The subliminal effect is preferably a subliminal effect.

In addition, the subliminal effect of step 2-2 may include an empty-image including only the indictor indicator between broadcast images including each of the advertisement objects constituting the broadcast transmission frame ) Is inserted in the second direction.

It is preferable that the ambiguity indicator of step 2-2 is one of a color change setting, a backlight setting, an adver setting, a status bar setting, an icon setting, and a border color setting.

In addition, in step 2-2, when the Smart TV receives broadcasting contents in a streaming manner in units of broadcasting frames by the output unit, tracking tracking is performed for an indication indicator for each of the advertisement object and the recognition object, A second step of implementing step (b); Is further preferably performed.

In the step 2-3, when the smart TV realizes a tracking effect for an indication indicator for each of the advertisement object and the recognition object for which the position tracking marking is set, It is preferable that the position and the shape of the implied indicator corresponding to the object recognition are also converted and implemented.

In order to achieve the above object, a smart TV having an emotional advertisement function according to an exemplary embodiment of the present invention is a smart TV that is packetized from a broadcast content server through a broadcast communication network, A broadcast content processing module for controlling the wired / wireless communication module to receive the broadcast content and the advertisement tag content, separating the broadcast content and the advertisement tag content and preparing a frame-by-frame streaming method implementation for the broadcast content; An advertisement switching indicator for explicit advertisement switching of an advertisement object matched with each tag data included in the advertisement tag content, and an indication indicator for each of the advertisement objects, An implicit advertisement implementation module for recognizing the user with the implementation of the advertisement module; A grid dividing a screen into a plurality of areas, a screen division module for designating numbers on each of the divided areas and displaying them on an output unit; And an icon forming module for specifying an icon and a number for an advertisement object having an advertisement tag included in one of the divided areas and displaying the icon and number on an output unit; .

Here, the present invention provides an explicit advertisement implementation module for performing an explicit advertisement for an advertisement object matched with an icon selected upon receiving an icon selection signal through an input interface; .

The icon forming module may generate and display a trademark and a name of the advertisement object as icons.

Further, the present invention provides an advertising object purchasing module for receiving a purchase input signal for an advertisement object selected in the explicit advertisement execution process and performing a purchase procedure; .

The broadcast content processing module may read the tag data for each advertisement object included in the separated advertisement tag content by separating the packetized broadcast content and the advertisement tag content, It is desirable to set a position tracking marking for tracking for each advertising object using image information included in the data.

In addition, the position tracking marking for tracking each of the advertisement objects may be implemented when the position on the UI screen of each of the advertisement objects changes in a UI screen of the output unit in units of each broadcast transmission frame on the broadcast content, Time change data according to the position change or the stereoscopic view change is automatically generated and stored in the storage unit of the smart TV, and then the real-time change data stored at the time of tracking is utilized.

The smart TV having the smart TV-based emotional advertisement method and the emotional advertisement function according to the embodiment of the present invention can minimize the inconvenience of viewing, which is a side effect of maximizing the effect of the advertisement provided by the advertiser to provide.

In addition, the smart TV having smart TV-based emotional advertisement method and emotional advertisement function according to another embodiment of the present invention is not directly visible to the user who watches the smart TV but is implicitly provided, It is possible to provide specific advertisement detailed information through the provision of explicit advertisement by the user's choice while minimizing the disturbance.

Further, the present invention provides an effect of solving the difficulty of product selection by dividing the screen and providing basic information about the products in the divided areas in an icon format.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram illustrating an entire system in which a Smart TV-based emotional advertisement method according to an embodiment of the present invention is implemented; FIG.
FIG. 2 is a diagram showing a configuration of a smart TV according to an embodiment of the present invention in FIG. 1; FIG.
3 is a conceptual diagram illustrating an implicit advertisement according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating a smart TV-based emotional advertisement method according to an exemplary embodiment of the present invention.
FIG. 5 is a diagram for explaining a smart TV-based emotional advertisement method.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

FIG. 1 is a diagram illustrating an entire system in which a Smart TV-based emotional advertisement method according to an embodiment of the present invention is implemented. 1, the entire system in which the smart TV-based emotional advertisement method is implemented includes a smart TV 10, a remote controller 20, a broadcast communication network 30, a broadcast content server 40, a smart mobile device 50, A data communication network 60 and an affiliated advertiser terminal group 70.

1, the smart TV 10 is formed as a set-top box separate type having a separate set-top box (STB) and performs data transmission / reception with the broadcast content server 40 through the broadcast communication network 30 Alternatively, it may be formed as a set-top box-integrated type and perform data transmission / reception with the broadcast content server 40 without a separate set-top box (STB).

The broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 60 from each of the affiliated advertiser terminals constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

On the other hand, the broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data are numbered and stored in the advertisement DB 42 as advertisement tag contents. Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, It is preferable that the advertisement DB 42 divides the broadcasting contents into broadcasting transmission frames and stores the metadata together with the respective advertisement tag contents when the advertisement contents are stored.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized advertisement tag contents to the smart TV 10 through the broadcast communication network 30 (S13).

The smart mobile device 50 is provided for confirming detailed information on the advertisement object based on the touch screen when the user of the smart TV 10 wants detailed information on the advertisement object according to the explicit advertisement implementation after the implicit advertisement implementation do.

Fig. 2 is a diagram showing a configuration of the smart TV 10 in Fig. 3 is a conceptual diagram for explaining an implicit advertisement according to an embodiment of the present invention. 2, the smart TV 10 includes an output unit 11, a sensing unit 12, an input interface 13, a control operation unit 14, a storage unit 15, and a wired / wireless communication module 16, .

The input interface 13 includes an input unit 13a and a remote control signal receiving unit 13b. The control operation unit 14 includes a broadcast content processing module 14a, an implicit advertisement implementation module 14b, a screen division module 14c, an icon formation module 14d, an explicit advertisement implementation module 14e, Module 14f. Herein, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of < / RTI >

Hereinafter, the entire system in which the Smart TV-based emotional advertisement method is implemented will be described in detail, focusing on the configuration of the control operation unit 14. [ The broadcast content processing module 14a controls the wired / wireless communication module 16 to receive the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame , And receives broadcasting contents and advertisement tag contents packetized in units of broadcast transmission frames. The broadcast content processing module 14a separates the broadcast content and the advertisement tag content from the packet in the broadcast transmission frame unit, and then prepares for implementation of the broadcast content in the output unit 11 in a frame-by-frame streaming manner.

More specifically, the broadcast content processing module 14a receives the broadcast content stored in the broadcast DB 41 of the smart TV 10 from the broadcast content server 40 through the broadcast communication network 30, And controls the module 16. The broadcast content processing module 14a transmits the broadcast content stored in the broadcast DB 41 of the broadcast content server 40 and the advertisement tag content stored in the advertisement DB 42 of the broadcast content server 40 to the broadcast transmission frame And controls the wired / wireless communication module 16 to receive from the broadcasting contents server 40 through the broadcasting communication network 30 in a packetized state.

The broadcast content processing module 14a separates the packetized broadcast content and the advertisement tag content received from the broadcast content server 40 in a streaming manner on a broadcast broadcast frame basis, Reads the tag data for each advertisement object, and stores the tag data in the storage unit 15.

The broadcast content processing module 14a sets the location tracking marking for tracking for each advertisement object using the image information included in the tag data for each of the read advertisement objects. Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcast transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content according to the setting of the position tracking marking, the realtime change data due to the position change or stereoscopic view change is automatically generated by the broadcast content processing module 14a And is stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by using the stored real-time change data when tracking the advertisement object.

The broadcast content processing module 14a may further perform object recognition for automatically performing recognition of an object other than the advertisement object in broadcast contents of each broadcast transmission frame in an additional process.

That is, the broadcast content processing module 14a performs object recognition for an object that is not read as tag data for each advertisement object of the advertisement tag content received in a streaming manner for each broadcast transmission frame. It is preferable that the broadcast content processing module 14a individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition for each recognition object.

The broadcast content processing module 14a transmits a query message to the broadcast content server 40 through the broadcast communication network 30 for the recognized object, and when there is additional tag data for the object to be recognized, And controls the communication module 16. The broadcast content processing module 14a performs object recognition on the image information of the broadcast content for each recognition object and sets a position tracking marking for tracking on the recognition object. Here, the position tracking marking for tracking each recognition object is implemented by UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, when the position on the UI screen of each recognition object is changed or the stereoscopic view is changed The real time change data corresponding to the change of the position of each recognition object or the change of the stereoscopic view is automatically generated by the broadcast content processing module 14a and stored in the storage unit 15 of the smart TV, And is set so that the stored real-time change data is used to automatically track the position of the recognition object on the UI screen implemented on the output unit 11. [

The broadcast content processing module 14a implements the advertisement conversion indicator in the output unit 11 and receives the streaming method in units of broadcasting frames to start outputting the broadcasting contents in the buffering state on the storage unit 15 .

The implicit advertisement implementing module 14b implements the advertisement conversion indicator in the output unit 11 according to the start of outputting the broadcast content of the broadcast content processing module 14a, And implements an implicit indicator for each advertising object in which the implicit effect is reflected.

More specifically, the implicit advertisement implementation module 14b establishes an implicit effect on the recognized object to which the position tracking marking is set, the advertisement object to which the position tracking marking is set. Here, the implicit effect implies a user interface effect for indirectly recognizing the broadcast contents in the streaming manner implicitly to the user of the smart TV 10 before the explicit exposure of the advertisement object and the recognition object .

In an embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may be one of a plurality of broadcast images including an advertisement object constituting a broadcast transmission frame And inserting an empty-image containing only an implicit indicator (see FIG. 3).

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a recognition object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or a recognized object.

The implicit advertisement implementing module 14b implements an implicit indicator according to the setting of the implicit effect for the advertisement object and the recognition object together with the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ As described above, the hint indicator can be implemented as a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a recognition object.

The implicit advertisement implementing module 14b implements the tracking effect on the advertising object or the implicit indicator for each recognition object according to the time flow for the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ Here, the tracking effect means to implement the position or shape of the indictor according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The implicit advertisement implementation module 14b waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching and then determines whether or not to receive the advertisement switching indicator selection signal and transmits the advertisement switching indicator selection signal to the explicit advertisement implementation module 14e to terminate the implicit advertisement output process.

When receiving the information request signal through the input interface 13 during the broadcast content, the screen division module 14c divides the current screen into a grid representing the boundaries of the plurality of areas and a number assigned to each divided area on the broadcast screen (See Fig. 5B)

At this time, although the number of divided screens is not limited, it is preferable to divide at least four or more areas for easy information providing. In case of dividing into more than 10 screens, an input error may occur. It is good to do.

The icon forming module 14d receives the primary selection signal for selecting one of the divided regions, and assigns an icon and a number to the advertisement objects matching with the tag data included in the corresponding region, and outputs the designated object to the screen. 5c)

At this time, the icon designated in the advertisement object is the trademark and the name of the advertisement object. Also, by enlarging and displaying the selected area, the advertisement object and the corresponding icon can be clearly displayed, and the advertisement object can be displayed together with a separate list.

By assigning numbers to the divided screens and icons, it is possible to easily select a product with a remote controller having only a conventional number pad.

The explicit advertisement implementing module 14e receives the secondary selection signal for selecting one of the icons displayed in the area and performs an explicit advertisement for the advertisement object matched with the tag data corresponding to the selected icon.

More specifically, the explicit advertisement implementing module 14e sends the advertisement switching indicator selection signal to the output unit 11 when the advertisement switching indicator selection signal is received by the implicit advertisement implementing module 14b, An object marker is implemented for the object and the recognition object, and the advertisement is implemented through the tag data for the advertisement object or the recognition object selected when the object marker is selected.

On the other hand, when the explicit advertisement implementing module 14e receives the selection input for one of the object markers, the explicit advertisement implementing module 14e receives the selection input for the object markers in the manner according to the recognition data previously stored in the storage unit 15 through the sensing unit 12. [ . As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

The explicit advertisement implementing module 14e implements a tracking effect using an object marker according to an advertisement object or an object marker according to a flow of broadcast content for each broadcasting frame to the output unit 11. [ Here, the tracking effect means to convert the position of the object marker according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The advertisement object purchase module 14f performs a purchase procedure for the advertisement object when receiving the purchase signal through the input interface 13 in the process of performing the explicit advertisement.

FIG. 4 is a flowchart illustrating a smart TV-based emotional advertisement method according to an exemplary embodiment of the present invention, and FIG. 5 is a diagram illustrating a smart TV-based emotional advertising method. 1 to 5, the smart TV 10 receives packetized broadcast content and advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content, and prepares for implementation of the streaming method in the output unit 11 in units of broadcasting frames for broadcasting contents (S10).

Here, the broadcast communication network 30 is a high-speed wired or bridged termi- nal network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

On the other hand, the broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

After step S10, the smart TV 10 is an implicit advertisement outputting process. The smart TV 10 is implemented in accordance with the temporal flow of the broadcasting contents to the output unit 11 for each broadcast broadcasting frame, and the advertisement switching indicator and the indication indicators (S20).

After receiving the information request signal through the input interface 13 during the progress of the broadcast content, the smart TV 10 divides the screen into a plurality of screens and divides the divided areas into a grid and divided areas And outputs it to the output unit. (S30)

After receiving the primary selection signal for selecting one of the divided regions through the input interface 13, the smart TV 10 scales up the divided region and transmits the advertisement tag contents included in the corresponding region An icon composed of a brand name and a product name is generated and a number is designated and outputted to the screen (S40)

On the other hand, if the icons displayed in step S40 are too many to divide, it is possible to further divide the screen by performing step S30 for the divided screens.

After step S40, the smart TV 10 receives a secondary selection signal for selecting one of the icons for the advertisement object via the input interface 13, (S50).

After step S50, the smart TV 10 receives a purchase signal through the input interface 13 during the execution of the explicit advertisement by the step S30, and performs a purchase procedure for the advertisement object (S50) .

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart TV
11: Output section
12: sensing unit
13: Input Interface
13a:
13b: Remote control signal receiving section
14:
14a: broadcast content processing module
14b: Implicit ad implementation module
14c: Screen division module
14d: Icon forming module
14e: Explicit ad implementation module
14f: advertising object purchase module
15:
16: Wired / wireless communication module
STB: Set-top box
20: Remote control
30: Broadcasting network
40: broadcast content server
50: Smart mobile devices
60: Data communication network
70: Associated advertiser terminal group

Claims (23)

The smart TV receives the packetized broadcast content and the advertisement tag content from the broadcast content server through the broadcast communication network in order to implement the broadcast content in a streaming manner in units of broadcasting frames, separates the broadcast content from the advertisement tag content, A first step of preparing a frame-by-frame streaming scheme implementation for the mobile terminal;
An advertisement conversion indicator for explicit advertisement conversion of an advertisement object matching the tag data included in the advertisement tag content, and an indication indicator for the advertisement object to the output unit for the broadcast content, A second step of displaying together with an implementation in units of a streaming scheme;
A third step of receiving a user's information request signal while the broadcast content is being processed and outputting a grid on which a screen is divided into a plurality of areas and a number assigned to each of the divided areas on a broadcasting screen;
A fourth step of receiving a primary selection signal for selecting one of the divided areas and displaying an icon and a number assigned to an advertisement object matching each tag data included in the selected area; And
A fifth step of receiving a secondary selection signal for selecting one of the icons and outputting an explicit advertisement for the advertisement object matched with the selected icon; And a smart TV-based emotional advertisement method.
The method of claim 1, further comprising, after the fifth step,
A sixth step of receiving a purchase request signal for the selected advertisement object and performing a purchase procedure; The method of claim 1, further comprising the steps of:
The method according to claim 1,
Wherein the icon displayed in the fourth step is a trademark and a name of the advertisement object.
The method according to claim 1, wherein, in the fourth step,
Wherein the selected region is enlarged and displayed.
The method as claimed in claim 1,
A shape recognition step of recognizing an advertisement object included in the selected area, an icon generation step of forming an icon related to the advertisement object, and an icon combination step of combining the icon with a frame including the advertisement object. TV based emotional advertising method.
The method of claim 1, wherein, prior to the first step,
Receiving advertisement data through a data communication network from an affiliated advertiser terminal constituting an affiliated advertiser terminal group for each of a plurality of advertisement objects included in the broadcast content stored in the broadcast DB;
Generating advertisement tag data including image information and advertisement detail information for each of the advertisement objects, storing the generated advertisement tag data as one advertisement tag content in the advertisement DB, And
The broadcast content server packetizes the broadcast contents stored in the broadcast DB and the advertisement tag contents stored in the advertisement DB in units of broadcast transmission frames in response to the broadcast contents reception request of the smart TV through the broadcast communication network, To the smart TV; The method of claim 1, further comprising the steps of:
2. The method according to claim 1,
A first step of reading the tag data for each advertisement object included in the separated advertisement tag content after the Smart TV separates the packetized broadcast content from the advertisement tag content; And
A first step of setting location tracking marking for tracking of each advertisement object using the image information included in the tag data of each advertisement object by the smart TV; The method of claim 1, further comprising the steps of:
Claim 8 has been abandoned due to the setting registration fee. 8. The method of claim 7, wherein the location tracking marking for tracking of each advertising object in step < RTI ID = 0.0 >
When the position on the UI screen of each of the advertisement objects is changed or the stereoscopic view is changed in the UI screen of the output unit in units of each broadcast transmission frame on the broadcast content, Wherein the real-time change data is generated and stored in the storage unit of the smart TV, and is configured to utilize the real-time change data stored at the time of tracking.
Claim 9 has been abandoned due to the setting registration fee. 9. The method of claim 8,
A 1-3 step of the smart TV performing object recognition for at least one object that is not read as tag data for each advertisement object on the advertisement tag content;
(1-4) receiving additional tag data for each recognition object in response to transmission of a query message to the broadcast content server through the broadcast communication network for the recognition object recognized by the smart TV; And
A 1-5 step of the smart TV performing object recognition on the broadcast content for each recognition target and setting a position tracking marking for tracking the recognition target; The method of claim 1, further comprising the steps of:
Claim 10 has been abandoned due to the setting registration fee. [12] The method of claim 9,
Wherein the smart TV individually recognizes each of the three-dimensional viewpoints when recognizing the object for each of the recognized objects.
Claim 11 has been abandoned due to the set registration fee. [Claim 10] The method of claim 10, wherein in the step 1-5,
When the position on the UI screen of each recognition object is changed or the stereoscopic view is changed in the UI screen of the output unit in units of each broadcast transmission frame on the broadcast content, Wherein the real-time change data is generated and stored in the storage unit of the smart TV, and is utilized to utilize the real-time change data stored at the time of tracking.
Claim 12 is abandoned in setting registration fee. 10. The method according to claim 9,
A second step of the Smart TV establishing an implicit effect on the advertisement object and the recognition object in which the position tracking marking is set; And
(2-2) the smart TV realizes the implied indicator reflecting the implicit effect of the advertisement object and the recognized object with the position tracking marking set to the output unit; The method of claim 1, further comprising the steps of:
Claim 13 has been abandoned due to the set registration fee. [12] The method of claim 12,
A subliminal effect for indirectly recognizing a user of the smart TV implicitly before an explicit exposure of an advertisement object and a recognition object in which the location tracking marking is set when the broadcast content is implemented in a streaming manner; And a smart TV-based emotional advertisement method.
Claim 14 has been abandoned due to the setting registration fee. [14] The method of claim 13, wherein the subliminal effect of step 2-2)
And an empty image including only the implied indicator is inserted between broadcasting images including each of the advertisement objects constituting the broadcasting transmission frame. Emotional advertising methods.
Claim 15 is abandoned in the setting registration fee payment. The method according to claim 14, wherein the ambiguity indicator of the second-
A smart TV-based emotional advertisement method characterized by a color change setting, a backlight setting, an ad bar setting, a status bar setting, an icon setting, and a border color setting.
Claim 16 has been abandoned due to the setting registration fee. The method as claimed in claim 12,
A second step of implementing a tracking effect on an indication indicator for each of the advertisement object and the recognition object in which the position tracking marking is set when the smart TV realizes broadcasting contents in a streaming manner in units of broadcasting frames by the output unit; The method of claim 1, further comprising the steps of:
Claim 17 has been abandoned due to the setting registration fee. 17. The method of claim 16,
When implementing the tracking effect on the indications of each of the advertisement object and the recognition object in which the smart TV is set with the position tracking marking,
Wherein the position and shape of the ambiguity indicator according to the object recognition for each of the advertisement object and the recognition object set with the position tracking marking are also converted and implemented.
Controlling the wired / wireless communication module to receive the packetized broadcast content and the ad tag content from the broadcast content server through the broadcast communication network in order to realize the broadcast content in a streaming method in units of broadcasting frames, separating the broadcast content from the advertisement tag content A broadcast content processing module for preparing a frame-by-frame streaming method implementation for the broadcast content;
An advertisement switching indicator for explicit advertisement switching of an advertisement object matched with each tag data included in the advertisement tag content, and an indication indicator for each of the advertisement objects, An implicit ad implementation module that displays with an implementation of;
A grid dividing a screen into a plurality of areas, a screen division module for designating numbers on each of the divided areas and displaying them on an output unit; And
An icon forming module for specifying an icon and a number for an advertisement object having an advertisement tag included in one of the divided regions and displaying the icon and the number on an output unit; And a smart TV having a sensible advertisement function.
19. The method of claim 18,
Wherein the icon forming module generates and displays a trademark and a name of the advertisement object as icons.
19. The method of claim 18,
An explicit advertisement implementation module for performing an explicit advertisement for an advertisement object matched with the icon selected upon reception of the icon selection signal through the input interface; And a smart TV having a sensibility advertisement function.
Claim 21 has been abandoned due to the setting registration fee. The method of claim 20,
An advertising object purchasing module for receiving a purchase input signal for an advertisement object selected in the explicit advertisement execution process and performing a purchase procedure; And a smart TV having a sensibility advertisement function.
The broadcast content processing module according to claim 18,
The method comprising the steps of: reading the tag data for each advertisement object included in the separated advertisement tag content by separating the packetized broadcast content and the advertisement tag content, reading the tag data by using the image information included in the tag data for each advertisement object, And a location tracking marking for tracking the advertisement object is set.
Claim 23 has been abandoned due to the setting registration fee. 23. The method of claim 22, wherein the location tracking marking for tracking for each advertised object comprises:
When the position on the UI screen of each of the advertisement objects is changed or the stereoscopic view is changed in the UI screen of the output unit in units of each broadcast transmission frame on the broadcast content, Wherein the smart TV is configured to generate real-time change data, store the real-time change data in a storage unit of the smart TV, and utilize the real-time change data stored at the time of tracking.

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