KR101510765B1 - Method for providing advertisement information according to targeting object based on smart-TV with logotional advertisement function - Google Patents

Abstract

The present invention relates to a method of providing advertisement information according to a Smart TV-based object target having a sensible advertisement function. A method for providing advertisement information for an implicit advertisement process when implementing a broadcast content in a streaming method of a broadcasting frame by dividing a smart TV into an implicit advertisement process and an explicit advertisement process, Detecting a position of a UI screen implemented in an output unit targeted by the UI screen, and implementing a cursor matching the detected position; And a second step of providing advertisement detail information for an advertisement object located in a predetermined area from the location information generated according to the current position detection for the remote controller in response to reception of the pressure touch signal from the remote controller by the smart TV; .

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement information providing method and a smart information providing method,

The present invention relates to a method of providing advertisement information according to a smart TV-based object target having a sensible advertisement function, and more particularly, to a method and apparatus for providing advertisement information on a target object and a surrounding object through a target setting for an object, In addition to providing the functions of the smart TV and the mobile device, detailed advertisement information of the targeted advertisement objects and the surrounding objects are simultaneously provided to the smart TV and the mobile device. In addition to maximizing the effect of the advertisement provided by the advertiser, The present invention relates to a method for providing advertisement information according to a smart TV-based object target having an invisible emotional advertisement function for minimizing interference with viewing of broadcast content.

The main purpose of content or advertising is to increase the effectiveness of broadcasting. Conventionally, a method of separating contents from an advertisement and separately viewing the contents, or a method of exposing an advertisement product to a person or a background in the broadcast contents without knowing whether the advertisement is an advertisement by inserting the advertisement into the contents is mainly used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately.

On the other hand, there is a problem in that a method of exposing an advertisement product to a person or a background in broadcasting contents does not have any targeting effect on the advertisement if the viewer does not know whether the advertisement is an advertisement or is indifferent.

Accordingly, in order to solve the conventional problems in the related art, it is required to develop a new technology for maximizing the effect of advertisement and relieving inconvenience to people who want to view only broadcast contents.

[Related Technical Literature]

1. A smart pad having an advertisement system and an advertising system and method thereof (Patent Application No. 10-2011-0032083)

2. System and method for providing advertisement through a moving picture medium running on a smart device (Patent Application No. 10-2011-0107272)

3. Smart advertising information offer system (Patent Application No. 10-2011-0000401)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for not only providing a cover function for an advertisement object and a surrounding object through a target setting for an object provided to a user, And to provide a method of providing advertisement information according to an object target based on a smart TV in order to maximize user convenience by simultaneously receiving advertising information on a smart TV and a mobile device.

In addition, the present invention provides a method for providing advertisement information according to a Smart TV-based object target having an emotional advertisement function for minimizing the inconvenience of viewing, which is a side effect of maximizing the effect on the advertisement provided by the advertiser will be.

In addition, the present invention minimizes the viewing disturbance to the broadcast contents by providing it indirectly and implicitly to the user who watches the smart TV, and enables the detailed advertisement detail information to be provided through explicit advertisement when necessary The present invention provides a method of providing advertisement information according to an object target based on a smart TV having a sensibility advertisement function.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, according to a first aspect of the present invention, there is provided a method for providing advertisement information according to an object target based on a smart TV having an emotional advertisement function, wherein smart TV is classified into an implicit advertisement process and an explicit advertisement process A method of providing advertisement information for an implicit advertisement process when a broadcast content is implemented in a streaming method in units of broadcasting frames, the method comprising: detecting and detecting a position of a UI screen implemented in an output unit A first step of initiating a cursor implementation matched with the location of the cursor; And a second step of providing advertisement detail information for an advertisement object located in a predetermined area from the location information generated according to the current position detection for the remote controller in response to reception of the pressure touch signal from the remote controller by the smart TV; .

At this time, before the first step, the smart TV receives the packetized broadcast content and the advertisement tag content from the broadcast content server through the broadcast communication network for the broadcast content implementation in the streaming method of the broadcast transmission frame unit, Preparing an implementation of a streaming scheme for each of the broadcast contents by separating the advertisement tag contents and the advertisement tag contents; And an advertisement conversion indicator for explicit advertisement conversion of an advertisement object matching the tag data included in the advertisement tag content, and an indication indicator for the advertisement object to an output unit for the broadcast content An implicit advertisement implementation step in which the user perceives a streaming scheme based on a frame; Is further preferably performed.

The smart TV may read the tag data of each advertisement object included in the separated advertisement tag contents after the smart TV separates the packetized broadcast content from the advertisement tag content. And setting a location tracking marking for tracking of each advertisement object using the image information included in the tag data for each advertisement object by the Smart TV; Is further preferably performed.

Performing a recognition of a surrounding object among at least one or more objects not read as tag data for each advertisement object on the advertisement tag content, between the implementation preparation step and the first step; Receiving additional tag data for each peripheral object in response to transmitting a query message to the broadcast content server through the broadcast communication network for the peripheral object recognized by the smart TV; And the smart TV performing object recognition on the broadcast content for each of the peripheral objects and setting a location tracking marking for tracking on the peripheral objects; Is further preferably performed.

In addition, the step of implementing the implicit advertisement may include: setting the implicit effect on the advertisement object and the surrounding object in which the smart TV sets the position tracking marking; Implementing the implied indicator in which the smart TV reflects the implicit effect on an advertising object and a surrounding object with the location tracking marking set to the output; And implementing a tracking effect on an indication indicator for each of an advertisement object and a surrounding object in which the location tracking marking is set when the smart TV performs broadcasting contents in a streaming manner in units of broadcasting frames by the output unit; Is further preferably performed.

The first step may include a first step of implementing the cursor on the output unit when the Smart TV receives an object recognition button input signal from the remote controller; Wherein the smart TV is implemented in an implicit advertisement state in a state in which the smart TV is included in the broadcast content, and the location effect is detected according to the location detection targeted by the remote control for one of the advertisement objects and the surrounding objects to which the tracking effect is applied, A 1-2 step of starting information generation; And the smart TV matches the position information indicated by the remote controller from the position information first detected in accordance with the step 1-2, step; Is further preferably performed.

In the second step, when the smart TV receives the push-to-touch signal, it detects whether there is an advertisement object or a peripheral object located in a predetermined area from the currently detected position information on the remote controller, Stage 1; And a smart TV that realizes a preset area based on a currently positioned cursor in a first color when the advertisement object or the surrounding object is sensed, Step 2-2; Is further preferably performed.

In the second step, the smart TV extracts the advertisement detail information extracted from the sensed advertisement object or the tag data of the sensed peripheral object according to reception of the pressure touch end signal from the remote controller, in a pop- A second step of implementing step (3); And a step (2-4) of transmitting the detected advertisement object or the detailed advertisement information about the sensed peripheral object with the remote controller when the request for advertisement detailed information is received from the remote controller of the smart TV, and outputting the advertisement detailed information. Is further preferably performed.

In order to achieve the above object, according to a second embodiment of the present invention, there is provided a method of providing advertisement information according to an object target based on Smart TV having an emotional advertisement function, wherein Smart TV is classified into an implicit advertisement process and an explicit advertisement process A method for providing advertisement information for an explicit advertisement process when a broadcast content is implemented in a streaming method in units of broadcasting frames, the method comprising: detecting and detecting a position of a UI screen implemented in an output unit targeted by the remote controller A first step of initiating a cursor implementation matched with the location of the cursor; And a second step of providing advertisement detail information for an advertisement object located in a predetermined area from the location information generated according to the current position detection for the remote controller in response to reception of the pressure touch signal from the remote controller by the smart TV; .

At this time, before the first step, the smart TV receives the packetized broadcast content and the advertisement tag content from the broadcast content server through the broadcast communication network for the broadcast content implementation in the streaming method of the broadcast transmission frame unit, Preparing an implementation of a streaming scheme for each of the broadcast contents by separating the advertisement tag contents and the advertisement tag contents; An advertisement conversion indicator for explicit advertisement conversion of an advertisement object matching the tag data included in the advertisement tag content, and an indication indicator for the advertisement object to the output unit for the broadcast content, A step of implementing an implicit advertisement to perceive to a user in a unit streaming manner; And an indication for performing an explicit advertisement according to an object marker implementation for an advertisement object matched with each tag data included in a broadcast transmission frame currently being implemented in the broadcast content when the smart TV receives the advertisement conversion indicator selection signal through the input interface An ad implementation step; Is further preferably performed.

The smart TV may read the tag data of each advertisement object included in the separated advertisement tag contents after the smart TV separates the packetized broadcast content from the advertisement tag content. And setting a location tracking marking for tracking of each advertisement object using the image information included in the tag data for each advertisement object by the Smart TV; Is further preferably performed.

In addition, in the step of implementing the explicit advertisement, when the smart TV receives the advertisement switching indicator selection signal, the output unit may transmit an object marker using the tag data for the advertisement object and the surrounding objects together with the broadcast content Implementing; And implementing a tracking effect using an object marker for each of an advertisement object and a peripheral object in which the position tracking marking is set when the broadcast contents are implemented in a streaming manner in units of the broadcasting frame by the smart TV; Is further preferably performed.

The first step may include a first step of implementing the cursor on the output unit when the Smart TV receives an object recognition button input signal from the remote controller; The smart TV is started to generate position information according to the position detection targeted by the remote controller for each of the advertisement objects and each of the peripheral objects to which the tracking effect is applied in which the smart TV is implemented in an explicit advertisement form in a state of being included in the broadcast content Step 1-2; And the smart TV matches the position information indicated by the remote controller from the position information first detected in accordance with the step 1-2, step; Is further preferably performed.

In the second step, when the smart TV receives the push-to-touch signal, it detects whether there is an advertisement object or a peripheral object located in a predetermined area from the currently detected position information on the remote controller, Stage 1; And a smart TV that realizes a preset area based on a currently positioned cursor in a first color when the advertisement object or the surrounding object is sensed, Step 2-2; Is further preferably performed.

In the second step, the smart TV extracts the advertisement detail information extracted from the sensed advertisement object or the tag data of the sensed peripheral object according to reception of the pressure touch end signal from the remote controller, in a pop- A second step of implementing step (3); And a step (2-4) of transmitting the detected advertisement object or the detailed advertisement information about the sensed peripheral object with the remote controller when the request for advertisement detailed information is received from the remote controller of the smart TV, and outputting the advertisement detailed information. Is further preferably performed.

A method of providing advertisement information according to an object target based on a smart TV having an emotional advertisement function according to an embodiment of the present invention includes providing a cover function for an advertisement object and a surrounding object through a target setting for an object provided to the advertisement In addition to this, detailed advertisement information about the targeted advertisement object and the surrounding objects are simultaneously provided to the smart TV and the mobile device, thereby maximizing the convenience of the user.

In addition, the advertisement information providing method according to the object target based on Smart TV having the emotional advertisement function according to another embodiment of the present invention minimizes the inconvenience of viewing, which is a side effect of maximizing the effect of the advertisement provided by the advertiser It provides an effect that can be done.

In addition, according to another embodiment of the present invention, there is provided a method for providing advertisement information according to a smart TV-based object target having an emotional advertisement function, which is not directly visible to a user viewing a smart TV, It is possible to provide specific advertisement detailed information through providing explicit advertisement when necessary while minimizing interference with the city hall.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing an entire system in which an advertisement information providing method according to an object target based on Smart TV having a sensitivity advertisement function according to an embodiment of the present invention is implemented.
Fig. 2 is a diagram showing a configuration of the smart TV in Fig. 1. Fig.
3 is a conceptual diagram for explaining an implicit advertisement according to an embodiment of the present invention;
4 to 6 are conceptual diagrams for explaining advertisement information provision according to an object target according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating a process of providing advertisement detail information by an object target when implementing an implicit advertisement among advertisement information providing methods according to a Smart TV-based object target having an emotional advertisement function according to an embodiment of the present invention.
FIG. 8 is a flowchart illustrating a process of providing advertisement detail information by an object target in an explicit advertisement implementation among smart TV-based object targets having an emotional advertisement function according to an embodiment of the present invention.
FIG. 9 is a general flowchart showing a method of providing advertisement information according to an object target based on a smart TV having an emotional advertisement function according to an embodiment of the present invention; FIG.
FIG. 10 is a specific flowchart of each step of the advertisement information providing method according to the Smart TV-based object target having the emotional advertisement function of FIG. 9;

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a diagram illustrating an entire system in which an advertisement information providing method according to a Smart TV-based object target having an emotional advertisement function according to an embodiment of the present invention is implemented. Referring to FIG. 1, an overall system in which an advertisement information providing method according to a Smart TV-based object target having an emotional advertisement function is implemented includes a smart TV 10, a remote controller 20, a broadcast communication network 30, 40, a smart mobile device 50, a data communication network 60, and an affiliated advertiser terminal group 70.

1, the smart TV 10 is formed as a set-top box separate type having a separate set-top box (STB) and performs data transmission / reception with the broadcast content server 40 through the broadcast communication network 30 Alternatively, it may be formed as a set-top box-integrated type and perform data transmission / reception with the broadcast content server 40 without a separate set-top box (STB).

The broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 60 from each of the affiliated advertiser terminals constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

On the other hand, the broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data are numbered and stored in the advertisement DB 42 as advertisement tag contents. Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, It is preferable that the advertisement DB 42 divides the broadcasting contents into broadcasting transmission frames and stores the metadata together with the respective advertisement tag contents when the advertisement contents are stored.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized advertisement tag contents to the smart TV 10 through the broadcast communication network 30 (S13).

The smart mobile device 50 is provided for confirming detailed information on the advertisement object based on the touch screen when the user of the smart TV 10 wants detailed information on the advertisement object according to the explicit advertisement implementation after the implicit advertisement implementation do.

Fig. 2 is a diagram showing a configuration of the smart TV 10 in Fig. 3 is a conceptual diagram for explaining an implicit advertisement according to an embodiment of the present invention. 4 to 6 are conceptual diagrams for explaining advertisement information provision according to an object target according to an embodiment of the present invention. 2, the smart TV 10 includes an output unit 11, a sensing unit 12, an input interface 13, a control operation unit 14, a storage unit 15, and a wired / wireless communication module 16, .

The input interface 13 includes an input unit 13a, a remote control signal transmission / reception unit 13b, and a position sensing unit 13c. The control operation unit 14 includes a broadcast content processing module 14a, an implicit advertisement implementation module 14b, an explicit advertisement implementation module 14c, and an advertisement object purchase module 14d. Herein, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of < / RTI >

Hereinafter, an overall system in which an advertisement information providing method according to a Smart TV-based object target having an emotional advertisement function is implemented will be described in detail, focusing on the configuration of the control operation unit 14. The broadcast content processing module 14a controls the wired / wireless communication module 16 to receive the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame , And receives broadcasting contents and advertisement tag contents packetized in units of broadcast transmission frames. The broadcast content processing module 14a separates the broadcast content and the advertisement tag content from the packet in the broadcast transmission frame unit, and then prepares for implementation of the broadcast content in the output unit 11 in a frame-by-frame streaming manner.

More specifically, the broadcast content processing module 14a receives the broadcast content stored in the broadcast DB 41 of the smart TV 10 from the broadcast content server 40 through the broadcast communication network 30, And controls the module 16. The broadcast content processing module 14a transmits the broadcast content stored in the broadcast DB 41 of the broadcast content server 40 and the advertisement tag content stored in the advertisement DB 42 of the broadcast content server 40 to the broadcast transmission frame And controls the wired / wireless communication module 16 to receive from the broadcasting contents server 40 through the broadcasting communication network 30 in a packetized state.

The broadcast content processing module 14a separates the packetized broadcast content and the advertisement tag content received from the broadcast content server 40 in a streaming manner on a broadcast broadcast frame basis, Reads the tag data for each advertisement object, and stores the tag data in the storage unit 15.

The broadcast content processing module 14a sets the location tracking marking for tracking for each advertisement object using the image information included in the tag data for each of the read advertisement objects. Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcast transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content according to the setting of the position tracking marking, the realtime change data due to the position change or stereoscopic view change is automatically generated by the broadcast content processing module 14a And is stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by using the stored real-time change data when tracking the advertisement object.

The broadcast content processing module 14a may further perform object recognition for automatically performing recognition of an object other than the advertisement object in broadcast contents of each broadcast transmission frame in an additional process.

That is, the broadcast content processing module 14a recognizes nearby objects among the objects that are not read with the tag data of each advertisement object of the advertisement tag contents received in the streaming manner for each broadcast transmission frame. It is preferable that the broadcast content processing module 14a individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition of each peripheral object.

The broadcast content processing module 14a transmits a query message to the broadcast content server 40 through the broadcast communication network 30 for the recognized peripheral object, and when there is additional tag data about the peripheral object, And controls the communication module 16. Then, the broadcast content processing module 14a performs object recognition on image information of the broadcast content for each peripheral object, and sets a location tracking marking for tracking on the peripheral object. Here, the position tracking marking for tracking each peripheral object is implemented on the UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, and the position on the UI screen of each peripheral object is changed or the stereoscopic view is changed The real-time change data is automatically generated by the broadcast content processing module 14a in accordance with the change of the position of each peripheral object or the change of the stereoscopic view and stored in the storage unit 15 of the smart TV, And is set so that the stored real-time change data is utilized to automatically track the position of the peripheral object on the UI screen implemented on the output unit 11. [

The broadcast content processing module 14a implements the advertisement conversion indicator in the output unit 11 and receives the streaming method in units of broadcasting frames to start outputting the broadcasting contents in the buffering state on the storage unit 15 .

The implicit advertisement implementing module 14b implements the advertisement conversion indicator in the output unit 11 according to the start of outputting the broadcast content of the broadcast content processing module 14a, And implements an implicit indicator for each advertising object in which the implicit effect is reflected.

More specifically, the implicit ad implementation module 14b establishes an implicit effect on the surrounding object with the location tracking marking set, the advertising object with the location tracking marking set. Here, the implicit effect implies a user interface effect for indirectly recognizing the broadcasting contents indirectly to the user of the smart TV 10 before the explicit exposure of the advertisement object and the surrounding objects in the streaming manner .

In an embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may be one of a plurality of broadcast images including an advertisement object constituting a broadcast transmission frame And inserting an empty-image containing only an implicit indicator (see FIG. 3).

On the other hand, an example of the color change setting for the skirt, the backlight setting for the shoe, and the icon setting for the bicycle are exemplified with respect to the advertisement object or the surrounding object in the empty image for the subliminal effect Another example is the adver, status bar, icon, and border color settings for advertising objects or nearby objects.

The implicit advertisement implementing module 14b implements an implicit indicator according to the implicit effect setting for the advertisement object and the surrounding objects together with the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ As described above, the hint indicator can be implemented with a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a surrounding object.

The implicit advertisement implementing module 14b implements the tracking effect on the indications of the advertisement objects or the surrounding objects according to the time flow for the broadcasting contents for each broadcast transmission frame to the output unit 11. [ Here, the tracking effect is implemented by transforming the position or shape of the hint indicator according to the object recognition with the marking of the position tracking and the object recognition of the peripheral object with the marking of the position tracking.

The implicit advertisement implementation module 14b waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching and then determines whether or not to receive the advertisement switching indicator selection signal and transmits the advertisement switching indicator selection signal to the explicit advertisement implementation module 14c to terminate the implicit ad output process.

The explicit advertisement implementing module 14c receives the advertisement switching indicator selection signal through the input interface 13 and displays the object corresponding to the advertisement object for the advertisement object matched with the tag data included in the currently broadcast broadcasting frame, Perform an explicit advertisement according to the marker implementation. Here, the object marker can be set to "A1: skrit ....", "A2: shoes ...." And "A3: bike ..." in FIG. 6, but it is not limited thereto.

More specifically, the explicit advertisement implementing module 14c sends the advertisement switching indicator selection signal to the output unit 11 when the advertisement switching indicator selection signal is received by the implicit advertisement implementing module 14b, An object marker is implemented for the object and surrounding objects, and the advertisement is implemented through the tag data for the selected object or the surrounding object selected when the object marker is selected.

On the other hand, when the explicit advertisement implementing module 14c receives a selection input for one of the object markers, the explicit advertisement implementing module 14c generates a selection mark in accordance with the recognition data previously stored in the storage unit 15 through the sensing unit 12 . As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

The explicit advertisement implementing module 14c implements the tracking effect using the object markers for each advertisement object or the surrounding objects according to the flow of the broadcast contents for each broadcasting frame to the output unit 11. [ Here, the tracking effect means that the position of the object marker is converted according to the object recognition of the target object with the position tracking marking set and the peripheral object set with the position tracking marking.

The explicit advertisement implementing module 14c waits for reception of a selection signal for one of a plurality of advertising objects and a plurality of peripheral objects from the input interface 13. [

The explicit advertisement implementation module 14c notifies the advertisement object purchase module 14d of the determination result through determination of whether or not the selection signal is received for one of a plurality of advertisement objects and a plurality of peripheral objects, Complete.

As a result of the explicit advertisement implementation module 14c, when the advertisement selection module 14d receives the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement, When the motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and the purchase procedure is performed.

More specifically, the advertisement purchasing module 14d receives a motion gesture input signal from the remote controller 20 for a selected advertisement object or a peripheral object in response to a selection signal for one of a plurality of advertisement objects and a plurality of peripheral objects, And receives a motion gesture input signal through the reception unit 13a or receives a motion gesture input signal to the input unit 13a, thereby recognizing the purchase request as a purchase request for a selected advertisement object or a peripheral object.

The detailed information providing module 14e includes a real time detecting means 14e-1, an object matching means 14e-2 and a detailed information implementing means 14e-3. Hereinafter, for convenience of description, the detailed information providing module 14e will be described with reference to an advertisement object in a specific description, but the same applies to the above-mentioned stock objects in parentheses.

The real-time detection unit 14e-1 detects the presence of an implicit advertisement in accordance with the setting of the implicit effect and the tracking effect for the advertisement object (and the peripheral object) by the implicit advertisement implementation module 14b, do.

On the other hand, the real-time detection means 14e-1 detects whether or not an explicit advertisement is started according to the setting of the tracking effect on the advertisement object (and the peripheral object) by the explicit advertisement implementation module 14c .

First, the real-time detection unit 14e-1 controls the remote control signal transmission / reception unit 13b to receive the object recognition button input signal from the remote controller 20, and then implements a cursor on the output unit 11 . That is, the remote controller 20 generates and transmits an object recognition button input signal in accordance with the user's input to the object recognition button 23 of the remote controller 20. The implementation position of the cursor is a predetermined position Or at a central point.

The real-time detection means 14e-1, which operates at the time of implementing the implicit advertisement, is configured to detect the presence of the advertisement object (and each of the surrounding objects) The position sensor 22 of the remote controller 20 starts to detect the position indicated on the UI screen of the output unit 11 in real time in order to detect the position targeted by the remote controller 20.

In addition, the real-time detection means 14e-1 operating at the time of explicit advertisement implementation may be configured to detect the presence of one of the advertisement objects (and each peripheral object) to which the tracking effect is applied, The position sensor 22 of the remote controller 20 starts to detect the position indicated on the UI screen of the output unit 11 in real time in order to detect the position targeted by the remote controller 20. [

Here, the position sensor 22 is an optical sensor that periodically irradiates an optical signal of a preset frequency, and is a relative position that moves on a two-dimensional plane formed by x-axis and z-axis in a three- May be transmitted to the smart TV 10. Accordingly, the smart TV 10 performs light reception with respect to an optical signal of a predetermined frequency, and realizes position information detected on a two-dimensional plane on the UI screen of the output unit 11.

The real-time detection means 14e-1 starts a real-time implementation in which the cursor is shifted onto the output unit 11 in accordance with the positional movement indicated by the remote control 20 from the first detected position.

The real-time detection means 14e-1 waits for reception of the pressure touch signal from the remote controller 20. [ More specifically, when the user inputs the pressure to the touch screen 21 of the remote controller 20 for a preset time, the remote controller 20 generates a pressure touch signal and transmits the pressure touch signal to the smartphone 10. To this end, the touch screen 21 may be formed as a pressurized type, and may be modified to generate a pressurized touch signal and transmit the pressurized touch signal to the smartphone 10 when the user continues input for a preset time even in the electrostatic mode.

The real time detection means 14e-1 detects the presence or absence of the current touch point of the remote controller 20 on the UI screen implemented in the output unit 11 when receiving the pressurized touch signal reception through the remote control signal transmission / reception unit 13b from the remote controller 20. [ And attempts to detect whether there is an advertisement object (or a peripheral object) located within a predetermined area from the detected position information.

When the advertisement object (or a peripheral object) is detected in the preset area from the currently detected position information on the remote controller 20 on the UI screen implemented in the output unit 11, the real-time detection unit 14e- A preset area is implemented in the first color based on the cursor implemented on the UI screen. The predetermined area is formed in a circular shape as shown in FIG. 4, and the first color is preferably formed in a yellow color, but is not limited thereto.

On the other hand, the real-time detection unit 14e-1 detects the advertisement object (or the peripheral object) within the predetermined area from the currently detected position information on the remote controller 20 on the UI screen implemented in the output unit 11 , A predetermined area based on the cursor implemented on the current UI screen is implemented in the second color.

The object matching means 14e-2 is a means for matching the cursor on which the first color is implemented in the predetermined area by the real-time detection means 14e-1 to the advertising object (or peripheral object (Or peripheral object) sensed by the real-time detection means 14e-1 to move together with the cursor implemented with the first color according to the movement on the broadcast content. At this time, it is preferable that the matched movement to the cursor and the advertisement object (or the peripheral object) utilizes the position tracking marking set for each advertisement object and each peripheral object.

The real-time detection unit 14e-1 waits for reception via the remote control signal transmission / reception unit 13b for the pressure touch end signal from the remote controller 20. [ More specifically, assuming that the user has continuously input the pressure to the touch screen 21 of the remote controller 20 for a preset time, and the user touches the touch screen 21 by the pressure Quot ;.

The detailed information implementing means 14e-3 judges whether or not the pressure touch end signal from the remote controller 20 is received. That is, the remote controller 20 determines whether or not the user has generated a pressurized touch end signal and transmitted it to the smart TV 10 upon termination of the touched state by the pressure on the touch screen 21.

The detailed information implementing means 14e-3 outputs the advertisement detailed information about the advertisement object (or the peripheral object) sensed by the real-time detecting means 14e-1 in a pop-up format (See Fig. 5). Here, the detail information implementing means 14e-3 extracts the advertisement detailed information from the tag data stored in the storage unit 15 for the detected advertisement object (or peripheral object).

The detailed information implementing means 14e-3 transmits advertisement detailed information about the advertisement object (or the peripheral object) sensed by the remote controller 20 when the advertisement detailed information request is received from the remote controller 20 at the request of the user So that the detailed information of the advertisement is implemented on the touch screen 21. [

FIG. 7 is a flowchart illustrating a procedure of providing advertisement detail information by an object target in an implicit advertisement implementation among smart TV-based object targets having an emotional advertisement function according to an exemplary embodiment of the present invention. 1 to 7, the smart TV 10 receives the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content are separated from each other and then the output unit 11 is prepared as a streaming method in units of broadcast transmission frames for the broadcast content. Then, in the case of the implicit advertisement, The advertisement detail information providing process is performed.

 The smart TV 10 implements a cursor on the output unit 11 in response to receiving the object recognition button input signal from the remote controller 20 (S23a-1). That is, the remote controller 20 generates and transmits the object recognition button input signal in response to the user's input to the object recognition button 23 of the remote controller 20. In step S23a-1, Lt; RTI ID = 0.0 > 11 < / RTI >

After step S23a-1, the smart TV 10 displays an implicit effect implemented as an implicit advertisement in a state of being included in the broadcast content, and a remote controller (not shown) for one of the advertisement objects The position sensor 22 of the remote controller 20 starts to detect the position indicated on the UI screen of the output unit 11 in real time (S23a-2) for the position detection by the control unit 20 (see FIG. Here, the position sensor 22 is an optical sensor that periodically irradiates an optical signal of a preset frequency, and is a relative position that moves on a two-dimensional plane formed by x-axis and z-axis in a three- May be transmitted to the smart TV 10. Accordingly, the smart TV 10 performs light reception with respect to an optical signal of a predetermined frequency, and realizes position information detected on a two-dimensional plane on the UI screen of the output unit 11.

After step S23a-2, the smart TV 10 searches for the position of the cursor moving screen on the output unit 11 in accordance with the position movement indicated by the remote controller 20 from the position first detected in step S23a-2 Real-time implementation is started (S23a-3).

After step S23a-3, the smart TV 10 waits for reception of the pressure touch signal from the remote controller 20 (S23a-4). More specifically, when the user inputs the pressure to the touch screen 21 of the remote controller 20 for a preset time, the remote controller 20 generates a pressure touch signal and transmits the pressure touch signal to the smartphone 10. To this end, the touch screen 21 may be formed as a pressurized type, and may be modified to generate a pressurized touch signal and transmit the pressurized touch signal to the smartphone 10 when the user continues input for a preset time even in the electrostatic mode.

After step S23a-4, the smart TV 10 determines whether a pressurized touch signal is received from the remote controller 20 (S23a-5).

If it is determined in step S23a-5 that no pressure touch signal has been received, the process returns to step S23a-3. Conversely, when the pressure touch signal is received, (S23a-6) whether there is an advertisement object (or a peripheral object) located within a predetermined area from the currently detected position information on the remote controller 20 on the UI screen.

After step S23a-6, the smart TV 10 determines whether the advertisement object (or a peripheral object) is detected according to step S23a-6 (S23a-7).

If the advertisement object (or the peripheral object) is detected as a result of the determination in step S23a-7, the smart TV 10 implements a predetermined area on the basis of the cursor implemented on the current UI screen in the first color (S23a- 8). The predetermined area is formed in a circular shape as shown in FIG. 4, and the first color is preferably formed in a yellow color, but is not limited thereto.

After step S23a-8, the smart TV 10 displays a cursor in which the first color is implemented in the predetermined area in step S23a-8, and the advertisement object (or peripheral object) sensed in step S23a- (S23a-9), the cursor having the first color implemented moves along with the movement of the advertisement object (or the peripheral object) sensed in step S23a-6 on the broadcast content. At this time, it is preferable that the matched movement to the cursor and the advertisement object (or the peripheral object) utilizes the position tracking marking set for each advertisement object and each peripheral object.

After step S23a-9, the smart TV 10 waits for the pressurized touch end signal from the remote controller 20 (S23a-10). More specifically, it is assumed in step S23a-5 that the state in which the user has been pressed for the predetermined time on the touch screen 21 of the remote controller 20 has been inputted up to step S23a-9, -10) waits for the user to end the state touched by the pressure on the touch screen 21 in step S23a-9.

After step S23a-10, the smart TV 10 determines whether a pressurized touch end signal is received from the remote controller 20 (S23a-11). That is, the remote controller 20 determines whether or not the user has generated a pressurized touch end signal and transmitted it to the smart TV 10 upon termination of the touched state by the pressure on the touch screen 21.

If it is determined in step S23a-11 that the pressure touch end signal has been received, the smart TV 10 outputs the advertisement detail information for the advertisement object (or the peripheral object) sensed in step S23a-6 in a pop- In the unit 11 (S23a-12). Here, the smart TV 10 extracts the advertisement detail information from the storage unit 15 for the tagged object (or the peripheral object) detected in step S23a-6.

After the step S23a-12, when the request for advertisement detailed information is received from the remote controller 20 at the request of the user, the smart TV 10 displays the advertisement object (step S23a-1) Or surrounding objects), thereby causing the touch screen 21 to implement the advertisement detailed information (S23a-13).

On the other hand, if it is determined in step S23a-7 that the advertisement object (or the surrounding object) is not detected as a result of the determination, the smart TV 10 displays the preset area on the basis of the cursor implemented on the current UI screen as the second color (S23a-14).

FIG. 8 is a flowchart illustrating a process of providing advertisement detail information by an object target in an explicit advertisement implementation among the advertisement information providing methods according to a Smart TV-based object target having an emotional advertisement function according to an embodiment of the present invention. 1 to 8, the smart TV 10 receives packetized broadcast content and advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content are separated from each other. Then, the broadcasting contents are prepared to be output to the output unit 11 in a streaming manner in units of broadcasting frames for the broadcasting contents, and after implementation of the implicit advertisement according to the streaming method, The process of providing advertisement detailed information by the object target in the explicit advertisement is performed.

The smart TV 10 implements a cursor on the output unit 11 in response to receiving the object recognition button input signal from the remote controller 20 (S32a-1). That is, the remote controller 20 generates and transmits the object recognition button input signal according to the user's input to the object recognition button 23 of the remote controller 20. In step S32a-1, Lt; RTI ID = 0.0 > 11 < / RTI >

After step S32a-1, the smart TV 10 receives the tracking effect, which is implemented in the form of an explicit advertisement in the state of being included in the broadcast content, on the remote controller 20 for each of the advertisement objects The position sensor 22 of the remote controller 20 starts to detect the position indicated on the UI screen of the output unit 11 in real time (S32a-2).

Here, the position sensor 22 is an optical sensor that periodically irradiates an optical signal of a preset frequency, and is a relative position that moves on a two-dimensional plane formed by x-axis and z-axis in a three- May be transmitted to the smart TV 10. Accordingly, the smart TV 10 performs light reception with respect to an optical signal of a predetermined frequency, and realizes position information detected on a two-dimensional plane on the UI screen of the output unit 11.

After step S32a-2, the smart TV 10 displays the cursor moving screen on the output unit 11 in accordance with the position movement indicated by the remote controller 20 from the position first detected in step S32a-2 Real-time implementation is started (S32a-3).

After step S32a-3, the smart TV 10 waits for reception of the pressure touch signal from the remote controller 20 (S32a-4). More specifically, when the user inputs the pressure to the touch screen 21 of the remote controller 20 for a preset time, the remote controller 20 generates a pressure touch signal and transmits the pressure touch signal to the smartphone 10. To this end, the touch screen 21 may be formed as a pressurized type, and may be modified to generate a pressurized touch signal and transmit the pressurized touch signal to the smartphone 10 when the user continues input for a preset time even in the electrostatic mode.

After step S32a-4, the smart TV 10 determines whether or not a pressurized touch signal is received from the remote controller 20 (S32a-5).

If it is determined in step S32a-5 that the pressure touch signal has not been received, the flow returns to step S32a-3. Conversely, when the pressure touch signal is received, (S32a-6) whether there is an advertisement object (or a peripheral object) located within a predetermined area from the currently detected position information on the remote controller 20 on the UI screen.

After step S32a-6, the smart TV 10 determines whether the advertisement object (or a peripheral object) is detected according to step S32a-6 (S32a-7).

If it is determined in step S32a-7 that the advertisement object (or the peripheral object) is detected, the smart TV 10 implements a predetermined area on the basis of the cursor implemented on the current UI screen in the first color (S32a- 8).

After step S32a-8, the smart TV 10 displays a cursor in which the first color is implemented in the predetermined area in step S32a-8, and the advertisement object (or peripheral object) detected in step S32a-6, (S32a-9), the cursor having the first color is moved together with the movement of the advertisement object (or the peripheral object) sensed in step S32a-6 on the broadcast content. At this time, it is preferable that the matched movement to the cursor and the advertisement object (or the peripheral object) utilizes the position tracking marking set for each advertisement object and each peripheral object.

After step S32a-9, the smart TV 10 waits for the pressurized touch end signal from the remote controller 20 (S32-10). More specifically, it is assumed in step S32a-5 that the state in which the user has been pressed for the predetermined time on the touch screen 21 of the remote controller 20 has been inputted up to step S32i, In step S32a-9 waits for the user to finish touching the touch screen 21 by the pressure.

After step S32a-10, the smart TV 10 determines whether a pressurized touch end signal is received from the remote controller 20 (S32a-11). That is, the remote controller 20 determines whether or not the user has generated a pressurized touch end signal and transmitted it to the smart TV 10 upon termination of the touched state by the pressure on the touch screen 21.

If it is determined in step S32a-11 that the pressure touch end signal has been received, the smart TV 10 outputs the advertisement detail information for the advertisement object (or the peripheral object) sensed in step S32a-6 in a pop- (S32a-12). Here, the smart TV 10 extracts the advertisement detail information from the storage unit 15 for the tagged object (or the peripheral object) detected in step S32a-6.

After the step S32a-12, when the request for advertisement detail information is received from the remote controller 20 at the request of the user, the smart TV 10 displays the advertisement object (step S32a-1) Or peripheral objects), thereby causing the touch screen 21 to implement the advertisement detail information (S32a-13).

On the other hand, if it is determined in step S32a-7 that the advertisement object (or the peripheral object) is not detected as a result of the determination, the smart TV 10 displays the preset area on the basis of the cursor implemented on the current UI screen as the second color (S32a-14). Here, the predetermined area is formed in a circular shape as shown in FIG. 5, and the second color is preferably formed in a red color to represent a warning, but is not limited thereto.

FIG. 9 is a flowchart illustrating a method of providing advertisement information according to an object target based on a smart TV having an emotional advertisement function according to an embodiment of the present invention. 1 to 9, the smart TV 10 receives the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content, and prepares for implementation of the streaming method in the output unit 11 in units of broadcasting frames for broadcasting contents (S10).

Here, the broadcast communication network 30 is a high-speed wired or bridged termi- nal network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

On the other hand, the broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

After step S10, the smart TV 10 is an implicit advertisement outputting process. The smart TV 10 is implemented in accordance with the temporal flow of the broadcasting contents to the output unit 11 for each broadcast broadcasting frame, and the advertisement switching indicator and the indication indicators (S20). On the other hand, in the implicit advertisement implementation according to the step S20, the advertisement detail information providing process by the advertisement target described above in FIG. 7 is further performed.

 After step S20, the smart TV 10 receives the advertisement switching indicator selection signal through the input interface 13, and performs the flow of the broadcasting contents to the output unit 11 according to the temporal flow, An explicit advertisement according to the implementation of the object markers for the advertisement object is performed in the separated advertisement tag contents according to the process of S30.

On the other hand, in the case of the implicit advertisement implementation according to the step S30, the advertisement detail information providing process by the advertisement target is performed.

After receiving the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement by the step S30 after the step S30, When a motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and a purchase procedure is performed (S40).

FIG. 10 is a specific flowchart of steps (S10) to (S40) of a method for providing advertisement information according to a smart TV-based object target having the emotional advertisement function of FIG.

1 to 10, the broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 to each of the affiliated advertiser terminal units 70 constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content, (Step S11). Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

It is preferable that the advertisement data include image information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data is numbered and stored in the advertisement DB 42 as advertisement tag contents (S12). Meanwhile, in one embodiment of the present invention, the broadcast content server 40 preferably includes image information for use in object recognition for each advertisement object received in step S11 when each tag data is generated And the advertisement DB 42, it is preferable to generate meta data according to the broadcasting broadcasting frames of the broadcasting contents and to store the metadata together with the respective advertisement tag contents.

After the step S12, the broadcast content server 40 transmits the broadcast content 41 stored in the broadcast DB 41 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30, And the advertisement DB contents stored in the advertisement DB 42 are packetized for each broadcasting transmission frame and transmitted to the smart TV 10 through the broadcasting communication network 30 (S13).

In step S13, the smart TV 10 separates the packetized broadcast content received from the broadcast content server 40 in a streaming manner for each broadcast transmission frame and the advertisement tag content, Tag data per object is read (S14).

After step S14, the smart TV 10 sets up a position tracking marking for tracking for each advertisement object using the image information included in the tag data for each advertisement object read in step S14 (S15). Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcasting transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content in accordance with the setting of the position tracking marking in step S15, the real time change data according to the position change or stereoscopic view change is automatically transmitted to the smart TV 10 And stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by utilizing the stored real time change data at the time of tracking for the advertisement object .

On the other hand, after step S15, the smart TV 10 may further perform step S16, which is an object recognition process for automatically recognizing an object other than the advertisement object in the broadcast content as an additional process. It is preferable that the smart TV 10 individually performs recognition of each of the three-dimensional viewpoints at the time of object recognition of each surrounding object.

In step S16, in step S14, the smart TV 10 recognizes surrounding objects for objects not read as tag data for each advertisement object of the advertisement tag contents received in a streaming manner for each broadcast transmission frame in step S14 (S16a). After step S16a, the smart TV 10 transmits additional tag data for peripheral objects in response to the transmission of the query message to the broadcast content server 40 via the broadcast communication network 30 for the peripheral objects recognized in step S16a And further receives (S16b). After step S16b, the smart TV 10 performs object recognition on the image information of the broadcast content for each peripheral object, and sets the position tracking marking for tracking on the peripheral object (S16c).

Here, the position tracking marking for tracking each peripheral object is implemented on the UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, and the position on the UI screen of each peripheral object is changed or the stereoscopic view is changed The real time change data corresponding to the change of the position of each peripheral object or the change of the stereoscopic view is automatically generated by the smart TV 10 and stored in the storage unit 15 of the smart TV, Change data is utilized so that the position of the peripheral object on the UI screen implemented on the output unit 11 is automatically tracked.

After step S15 or step S16, the smart TV 10 implements the advertisement conversion indicator in the output unit 11 and prepares to start outputting the broadcast content for each broadcasting frame in a streaming manner (S17 ), The broadcast content preparation process for each broadcast transmission frame in step S10 is completed.

After performing the step S10 according to the steps S11 to S17, the smart TV 10 displays the advertisement object with the position tracking marking set in step S15, and the peripheral object with the position tracking marking set in step S16c Lt; RTI ID = 0.0 > (S21). ≪ / RTI > Here, the implicit effect implies a user interface effect for indirectly recognizing the broadcasting contents indirectly to the user of the smart TV 10 before the explicit exposure of the advertisement object and the surrounding objects in the streaming manner .

In the embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may include an indication indicator (not shown) between broadcast images including an advertisement object constituting a broadcast transmission frame (See FIG. 3). In this case, as shown in FIG.

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a surrounding object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or surrounding objects.

After step S21, the smart TV 10 implements an implied indicator reflecting the implicit effect of the advertisement object and the surrounding objects together with the broadcasting contents of each broadcast transmission frame to the output unit 11 (S22). As described above, the hint indicator can be implemented with a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a surrounding object.

After step S22, the smart TV 10 implements a tracking effect on the indications of the advertisement objects for each advertisement object or the surrounding objects according to the flow of time for the broadcast contents for each broadcasting frame to the output unit 11 (S23) . Here, the tracking effect is implemented by transforming the position or shape of the indication indicator according to the object recognition for the target object with the position tracking marking set in step S15, and the object recognition for the peripheral object with the position tracking marking set in step S16c .

On the other hand, after the step S23, the implicit effect according to the steps S21 and S22 in the implicit advertisement implementation according to the steps S23a-1 to S23a-14 described above, and the implicit effect according to the step S23 The advertisement detail information providing process described above with reference to FIG. 7 by the advertisement object and the surrounding object target to which the tracking effect is applied is further performed.

After step S23, the smart TV 10 waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching (S24), and judges whether or not to receive the advertisement switching indicator selection signal (S25), and ends the implicit advertisement output process.

If it is determined in step S25 that the advertisement switching indicator selection signal is received, the smart TV 10 implements the object markers for the advertisement object and the surrounding objects along with the broadcasting contents for each broadcasting frame to the output unit 11, When the marker is selected, the advertisement is implemented through the tag data of the selected advertisement object or the surrounding object (S31).

On the other hand, when the smart TV 10 receives a selection input for one of the object markers, the smart TV 10 can be performed in a manner corresponding to recognition data previously stored in the storage unit 15 via the sensing unit 12 have. As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

After step S31, the smart TV 10 implements a tracking effect using the object markers for each advertisement object or the surrounding objects according to the flow of the broadcast contents for each broadcasting frame to the output unit 11 (S32). Here, the tracking effect is implemented by converting the position of the object marker according to the object recognition for the target object with the position tracking marking set in step S15 and the surrounding object set with the position tracking marking in step S16c.

On the other hand, in step S32, after the step S32a-1 through the step S32a-14, the advertisements and the surrounding objects to which the tracking effect according to the step S32 is applied, The above-described detailed advertisement information providing process is further performed.

After step S32a, the smart TV 10 waits for a selection signal for one of a plurality of advertising objects and a plurality of peripheral objects from the input interface 13 (S33).

After step S33, the smart TV 10 determines whether or not to receive a selection signal for one of a plurality of advertisement objects and a plurality of peripheral objects (S34), thereby completing the execution of the explicit advertisement.

As a result of the determination in step S34, when a selection signal is received for one of the plurality of advertisement objects and the plurality of peripheral objects, the Smart TV 10 performs a purchase procedure through the motion gesture for the advertisement object or the peripheral object selected in step S34 (S40).

More specifically, the smart TV 10 receives a motion gesture input signal from the remote controller 20 for a selected advertisement object or a peripheral object through the remote control signal transmission / reception unit 13b or receives a motion gesture input signal to the input unit 13a The user recognizes the purchase request as a purchase request for the selected advertisement object or the surrounding object, and performs the purchase process.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart TV
11: Output section
12: sensing unit
13: Input Interface
13a:
13b: remote control signal transmission /
13c: Position sensing unit
14e: Detailed information providing module
14e-1: Real-time detection means
14e-2: object matching means
14e-3: means for implementing detailed information
14:
14a: broadcast content processing module
14b: Implicit ad implementation module
14c: Explicit ad implementation module
14d: Advertisement object purchase module
14e: Detailed information providing module
14e-1: Real-time detection means
14e-2: object matching means
14e-3: means for implementing detailed information
15:
16: Wired / wireless communication module
STB: Set-top box
20: Remote control
30: Broadcasting network
40: broadcast content server
50: Smart mobile devices
60: Data communication network
70: Associated advertiser terminal group

Claims (15)

A preliminary step of receiving additional tag data for each peripheral object in response to transmission of a query message to a broadcast content server through a broadcast communication network for a peripheral object for which a smart TV is recognized;
Detecting a position of a UI screen implemented in an output unit targeted by the remote TV by the smart TV, and initiating a cursor implementation matching with the detected position; And
A second step of providing advertisement detailed information on an advertisement object located in a predetermined area from the location information generated according to the current position detection on the remote controller in response to receipt of the pressure touch signal from the remote controller by the smart TV;
The method of claim 1, further comprising the steps of:
The method of claim 1, wherein, prior to the first step,
The Smart TV receives the packetized broadcast content and the advertisement tag content from the broadcast content server through the broadcast communication network to implement the broadcast content in a streaming manner in units of broadcasting frames, separates the broadcast content from the advertisement tag content, An implementation preparation step of preparing a frame-by-frame streaming scheme implementation for a content; And
An advertisement conversion indicator for explicit advertisement conversion of an advertisement object matching the tag data included in the advertisement tag content, and an indication indicator for the advertisement object to the output unit for the broadcast content, A step of implementing an implicit advertisement to perceive to a user in a unit streaming manner; The method according to claim 1, further comprising the steps of:
3. The method of claim 2,
Reading the tag data for each advertisement object included in the separated advertisement tag content after the smart TV separates the packetized broadcast content from the advertisement tag content; And
Setting location tracking marking for tracking of each advertisement object using image information included in tag data of each advertisement object by the smart TV; The method of claim 1, further comprising the steps of:
4. The method according to claim 3, further comprising, between the preparation preparation step and the first step,
Performing the recognition of the surrounding objects among the at least one object that is not read as the tag data for each advertisement object on the advertisement tag content by the smart TV; And
The smart TV performing object recognition on the broadcast content for each peripheral object and setting a location tracking marking for tracking on the peripheral object; The method of claim 1, further comprising the steps of:
5. The method of claim 4,
Setting the implicit effect for the advertisement object and the surrounding object for which the smart TV has the position tracking marking;
Implementing the implied indicator in which the smart TV reflects the implicit effect on an advertising object and a surrounding object with the location tracking marking set to the output; And
Implementing a tracking effect on an indication indicator for each of an advertisement object and a surrounding object in which the position tracking marking is set when the smart TV performs broadcasting contents in a streaming manner in units of broadcasting frames by the output unit; The method of claim 1, further comprising the steps of:
6. The method of claim 5,
A first step of implementing the cursor on the output unit when the smart TV receives an object recognition button input signal from the remote control;
Wherein the smart TV is implemented in an implicit advertisement state in a state in which the smart TV is included in the broadcast content, and the location effect is detected according to the location detection targeted by the remote control for one of the advertisement objects and the surrounding objects to which the tracking effect is applied, A 1-2 step of starting information generation; And
A first step of the real time implementation of the cursor moving screen on the output unit by matching the position information detected by the smart TV with the position information pointed to by the remote controller, ; The method according to claim 1, further comprising the steps of:
7. The method of claim 6,
A second step of detecting whether an advertisement object or a surrounding object exists in a predetermined area from the currently detected position information on the remote controller when the smart TV receives the pressure touch signal; And
Wherein the smart TV realizes a preset region based on a cursor positioned at the current position when the advertisement object or the peripheral object is sensed and a second region that realizes the preset region as a second color when not sensed, Step 2; The method of claim 1, further comprising the steps of:
8. The method of claim 7,
The smart TV realizes the advertisement detailed information extracted from the tagged data of the sensed advertisement object or the sensed peripheral object in the output unit in a pop-up format in response to the pressurized touch end signal from the remote controller, ; And
If the request for advertisement detailed information is received from the remote controller, the Smart TV transmits the detected advertisement object or the detailed advertisement information about the sensed peripheral object to the remote controller and outputs the advertisement detailed information; The method of claim 1, further comprising the steps of:
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