KR101519021B1 - Method for providing time machine advertisement based on smart-TV with logotional advertisement function - Google Patents

Abstract

The present invention relates to a smart TV-based advertisement providing method having an advertisement providing function based on an emotional advertisement. A Smart TV-based advertisement providing method having an advertisement providing function based on emotional advertisement according to the present invention is a method in which a Smart TV is streamed in units of broadcasting frames to packetize from a broadcasting contents server through a broadcasting communication network A first step of receiving the broadcast contents and the advertisement tag contents; A second step of reproducing only broadcast content by separating the broadcast content and the advertisement tag content according to the user's selection, or simultaneously reproducing the broadcast content and the advertisement tag content on the UI screen; And a third step of, when there is an explicit advertisement conversion request by the user during the implementation of the broadcast content or the broadcast content and the advertisement content, calling the advertisement tag content matched to the frame and selectively providing the content to the user A smart TV-based advertisement providing method is provided.
Accordingly, when the broadcast content is implemented, the advertisement included in the broadcast content is selectively implemented according to the user's selection, and when the user explicitly requests the advertisement, the user quickly selects and intuitively implements the advertisement object, It provides the effect of acquiring information about the advertisement object conveniently and naturally leading to the purchase process.

Description

TECHNICAL FIELD [0001] The present invention relates to a Smart TV-based advertisement providing method,

The present invention relates to a smart TV-based advertisement providing method having a sensible advertisement function, and more particularly, to a smart TV-based advertisement providing method using a Smart TV- It is possible to acquire information on the advertisement object that is the object of the advertisement in the contents and to naturally lead to the purchasing process, and to maximize the effect on the advertisement provided by the advertiser, The present invention also relates to a smart TV-based advertisement providing method, which has an invisible emotional advertisement function for minimizing interference with viewing of broadcast content by selectively offering an advertisement only when a user wants to acquire information.

The most important purpose of broadcasting content or advertisement is to show it to people watching. Conventionally, a method of separating contents from an advertisement and separately viewing the contents, or a method of exposing an advertisement product to a person or a background in the broadcast contents without knowing whether the advertisement is an advertisement by inserting the advertisement into the contents is mainly used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately.

On the other hand, there is a problem in that a method of exposing an advertisement product to a person or a background in broadcasting contents does not have any targeting effect on the advertisement if the viewer does not know whether the advertisement is an advertisement or is indifferent.

Accordingly, in order to solve the conventional problems in the related art, it is required to develop a new technology for maximizing the effect of advertisement and relieving inconvenience to people who want to view only broadcast contents.

[Related Technical Literature]

1. A smart pad having an advertisement system and an advertising system and method thereof (Patent Application No. 10-2011-0032083)

2. System and method for providing advertisement through a moving picture medium running on a smart device (Patent Application No. 10-2011-0107272)

3. Smart advertising information offer system (Patent Application No. 10-2011-0000401)

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and apparatus for providing broadcast contents, And to provide a smart TV-based advertisement providing method having a sensibility advertisement function for acquiring the advertisement information and allowing the purchaser to conveniently acquire the advertisement information and to naturally lead to the purchasing process.

It is another object of the present invention to provide a smart TV-based advertisement providing method having an emotional advertisement function for minimizing the inconvenience of viewing, which is a side effect of maximizing the effect of an advertisement provided by an advertiser.

In addition, the present invention provides advertisements implicitly provided only when a user wants to acquire information, and is not directly visible to a user viewing a smart TV, thereby minimizing interference with viewing of broadcast contents, The present invention is to provide a smart TV-based advertisement providing method having an emotional advertisement function for enabling detailed advertisement detail information to be provided through an explicit advertisement providing a product purchase.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

A Smart TV-based advertisement providing method according to the present invention is a Smart TV-based advertisement providing method in which a Smart TV is a streaming method in units of broadcast transmission frames, and broadcast contents are packetized from a broadcast contents server through a broadcast communication network, A first step of receiving contents; A second step of reproducing only broadcast content by separating the broadcast content and the advertisement tag content according to the user's selection, or simultaneously reproducing the broadcast content and the advertisement tag content on the UI screen; And a third step of, when there is an explicit advertisement conversion request by the user during the implementation of the broadcast content or the broadcast content and the advertisement content, calling the advertisement tag content matched to the frame and selectively providing the content to the user A smart TV-based advertisement providing method is provided.

In the third step, the explicit advertisement conversion request by the user may be a pause request by an input interface such as a remote controller.

The smart TV may separate the packetized broadcast content from the advertisement tag content and then read the tag data for each advertisement object included in the separated advertisement tag content; And setting a location tracking marking for tracking of each advertisement object using the image information included in the tag data for each advertisement object by the Smart TV; As shown in FIG.

Preferably, between the second step and the third step, the Smart TV performs recognition of an object among at least one object that is not read as tag data for each advertisement object on the advertisement tag content; Receiving additional tag data for each recognition object in response to transmission of a query message to the broadcast content server through the broadcast communication network for the recognition object recognized by the smart TV; And the smart TV performing object recognition on the broadcast content for each recognition object and setting a position tracking marking for tracking on the recognition object; As shown in FIG.

In addition, in the second step, when the broadcast content and the advertisement content are simultaneously played back on the UI screen, the smart TV is displayed on the output unit in a state in which it is included in the broadcast content currently being output, And an implicit advertisement implementation step using an object to be recognized.

Here, the step of implementing the implicit advertisement may include: setting an implicit effect on the advertisement object and the recognition object in which the smart TV has the position tracking marking; Implementing the implied indicator in which the smart TV reflects the implicit effect on the advertising object and the recognized object with the location tracking marking set to the output; And implementing a tracking effect on an indication indicator for each of the advertisement object and the recognition object, in which the location tracking marking is set, when the smart TV realizes broadcast content in a streaming manner in units of broadcast transmission frames to the output unit; As shown in FIG.

The Smart TV-based advertisement providing method having the emotional advertisement function according to the embodiment of the present invention is a method of providing advertisements in broadcast contents, It is possible to acquire the information about the advertisement object which is the target of the advertisement in the broadcast contents conveniently through the rapid selection and the intuitive implementation of the advertisement object at the time, and to provide the effect of naturally leading to the purchase process.

In addition, according to another embodiment of the present invention, a Smart TV-based advertisement providing method having an emotional advertisement function can minimize the inconvenience of viewing, which is a side effect of maximizing the effect of an advertisement provided by an advertiser, Lt; / RTI >

In addition, the smart TV having the advertisement providing function based on the emotional advertisement according to another embodiment of the present invention is not directly visible to the user who watches the smart TV, but is implicitly provided, thereby minimizing the viewing interruption to the broadcast contents But also provides the effect of providing specific advertisement detailed information through explicit advertisement provision when necessary.

Brief Description of the Drawings Fig. 1 is a diagram illustrating an entire system in which a smart TV-based time machine advertisement providing method having a sensibility advertisement function according to an embodiment of the present invention is implemented.
Fig. 2 is a diagram showing a configuration of a smart TV in Fig. 1; Fig.
3 is a conceptual diagram illustrating an implicit advertisement according to an embodiment of the present invention;
4 to 7 are views illustrating a UI screen for illustrating a time machine advertisement according to an embodiment of the present invention.
FIG. 8 is a flowchart illustrating an advertisement setting and an advertisement implementation process by a time machine function in an implicit advertisement among smart TV-based time-machine advertisement providing methods having a sensibility advertisement function according to an embodiment of the present invention.
FIG. 9 is a flowchart illustrating an advertisement setting process and an advertisement setting process according to a time machine function in an explicit advertisement among Smart TV-based time-machine advertisement providing methods having an emotional advertisement function according to an embodiment of the present invention.
FIG. 10 is a flowchart illustrating a smart TV-based time machine advertisement providing method having a sensibility advertisement function according to an embodiment of the present invention.
FIG. 11 is a flowchart illustrating a Smart TV-based time machine advertisement providing method having the emotional advertisement function of FIG. 10;

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when one element 'transmits' data or a signal to another element, the element can transmit data or signals directly to another element, and data can be transmitted through at least one other element Or signals can be transmitted to other components.

FIG. 1 is a diagram illustrating an entire system in which a smart TV-based advertisement providing method having an emotional advertisement function according to an embodiment of the present invention is implemented. Referring to FIG. 1, an entire system in which a smart TV-based advertisement providing method having a sensibility advertisement function is implemented includes a smart TV 10, a remote controller 20, a broadcast communication network 30, a broadcast content server 40, A mobile device 50, a data communication network 60, and an affiliated advertiser terminal group 70.

1, the smart TV 10 is formed as a set-top box separate type having a separate set-top box (STB) and performs data transmission / reception with the broadcast content server 40 through the broadcast communication network 30 Alternatively, it may be formed as a set-top box-integrated type and perform data transmission / reception with the broadcast content server 40 without a separate set-top box (STB).

The broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 60 from each of the affiliated advertiser terminals constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

On the other hand, the broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data are numbered and stored in the advertisement DB 42 as advertisement tag contents. Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, It is preferable that the advertisement DB 42 divides the broadcasting contents into broadcasting transmission frames and stores the metadata together with the respective advertisement tag contents when the advertisement contents are stored.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized advertisement tag contents to the smart TV 10 through the broadcast communication network 30 (S13).

The smart mobile device 50 is provided for confirming detailed information on the advertisement object based on the touch screen when the user of the smart TV 10 wants detailed information on the advertisement object according to the explicit advertisement implementation after the implicit advertisement implementation do.

Fig. 2 is a diagram showing a configuration of the smart TV 10 in Fig. 3 is a conceptual diagram illustrating an implicit advertisement according to an embodiment of the present invention. 4 to 7 are views showing a UI screen for explaining an advertisement according to an embodiment of the present invention. 2, the smart TV 10 includes an output unit 11, a sensing unit 12, an input interface 13, a control operation unit 14, a storage unit 15, and a wired / wireless communication module 16, .

The input interface 13 includes an input unit 13a, a remote control signal receiving unit 13b, a sound receiving unit 13c, and a camera unit 13d.

The control operation unit 14 includes a broadcast content processing module 14a, an implicit advertisement implementation module 14b, an explicit advertisement implementation module 14c, an advertisement object purchase module 14d and a time machine provision module 14e do. Herein, a module may mean a functional and structural combination of software for driving hardware and hardware for carrying out the technical idea of the present invention. For example, the module may mean a logical unit of a predetermined code and a hardware resource for executing a predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. It can easily be deduced to the average expert in the field.

Hereinafter, the entire system in which the Smart TV-based advertisement providing method having the emotional advertisement function is implemented will be described in detail, focusing on the configuration of the control operation unit 14. The broadcast content processing module 14a controls the wired / wireless communication module 16 to receive the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame , And receives broadcasting contents and advertisement tag contents packetized in units of broadcast transmission frames. When the user desires to view only the broadcast content, the broadcast content processing module 14a separates the broadcast content and the advertisement tag content from the packets in the broadcast transmission frame unit, and then outputs the stream content in the frame- (11). However, if the user wishes to simultaneously view the broadcast content and the advertisement content, the broadcast content processing module 14a implements them on the UI screen without separating the broadcast content and the advertisement content.

More specifically, the broadcast content processing module 14a receives the broadcast content stored in the broadcast DB 41 of the smart TV 10 from the broadcast content server 40 through the broadcast communication network 30, And controls the module 16. The broadcast content processing module 14a transmits the broadcast content stored in the broadcast DB 41 of the broadcast content server 40 and the advertisement tag content stored in the advertisement DB 42 of the broadcast content server 40 to the broadcast transmission frame And controls the wired / wireless communication module 16 to receive from the broadcasting contents server 40 through the broadcasting communication network 30 in a packetized state.

The broadcast content processing module 14a separates the packetized broadcast content received from the broadcast content server 40 and the advertisement tag content in a streaming manner in units of broadcast transmission frames in accordance with the user's viewing mode selection Then, the tag data for each advertisement object included in the broadcast content is read from the separated advertisement tag content, and is stored in the storage unit 15.

The broadcast content processing module 14a sets the location tracking marking for tracking for each advertisement object using the image information included in the tag data for each of the read advertisement objects. Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcast transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content according to the setting of the position tracking marking, the realtime change data due to the position change or stereoscopic view change is automatically generated by the broadcast content processing module 14a And is stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by using the stored real-time change data when tracking the advertisement object.

The broadcast content processing module 14a may further perform object recognition for automatically performing recognition of an object other than the advertisement object in broadcast contents of each broadcast transmission frame in an additional process.

That is, the broadcast content processing module 14a performs object recognition for an object that is not read as tag data for each advertisement object of the advertisement tag content received in a streaming manner for each broadcast transmission frame. It is preferable that the broadcast content processing module 14a individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition for each recognition object.

The broadcast content processing module 14a transmits a query message to the broadcast content server 40 through the broadcast communication network 30 for the recognized object, and when there is additional tag data for the object to be recognized, And controls the communication module 16. The broadcast content processing module 14a performs object recognition on the image information of the broadcast content for each recognition object and sets a position tracking marking for tracking on the recognition object. Here, the position tracking marking for tracking each recognition object is implemented by UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, when the position on the UI screen of each recognition object is changed or the stereoscopic view is changed The real-time change data corresponding to the position change or stereoscopic view change of each recognition object is automatically generated by the broadcast content processing module 14a and stored in the storage unit 15 of the smart TV, and then stored at the time of tracking for each recognition object Real-time change data is utilized so that the position of the recognition object on the UI screen implemented on the output unit 11 is automatically tracked.

The broadcast content processing module 14a implements the advertisement conversion indicator in the output unit 11 and receives the streaming method in units of broadcasting frames to start outputting the broadcasting contents in the buffering state on the storage unit 15 .

The implicit advertisement implementing module 14b implements the advertisement conversion indicator in the output unit 11 according to the output start of the broadcast content advertisement contents of the broadcast content processing module 14a, And implements an implicit indicator for each advertisement object in which the implicit effect is reflected, along with the implementation according to the temporal flow to the output unit 11 of the broadcast content.

More specifically, the implicit advertisement implementation module 14b establishes an implicit effect on the recognized object to which the position tracking marking is set, the advertisement object to which the position tracking marking is set. Here, the implicit effect is a user interface (UI) for indirectly recognizing the advertisement object and the recognition object implicitly to the smart TV 10 user before the broadcast content is implemented in a streaming manner ) Effect.

In an embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may be one of a plurality of broadcast images including an advertisement object constituting a broadcast transmission frame And inserting an empty-image containing only an implicit indicator (see FIG. 3).

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a recognition object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or a recognized object.

The implicit advertisement implementing module 14b implements an implicit indicator according to the setting of the implicit effect for the advertisement object and the recognition object together with the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ As described above, the hint indicator can be implemented as a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a recognition object.

The implicit advertisement implementing module 14b implements the tracking effect on the advertising object or the implicit indicator for each recognition object according to the time flow for the broadcasting contents for each broadcasting transmission frame to the output unit 11. [ Here, the tracking effect means to implement the position or shape of the indictor according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The implicit advertisement implementation module 14b waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching and then determines whether or not to receive the advertisement switching indicator selection signal and transmits the advertisement switching indicator selection signal to the explicit advertisement implementation module 14c to terminate the implicit ad output process.

The explicit advertisement implementing module 14c receives the advertisement switching indicator selection signal through the input interface 13 and displays the object corresponding to the advertisement object for the advertisement object matched with the tag data included in the currently broadcast broadcasting frame, Perform an explicit advertisement according to the marker implementation. The advertisement switching indicator selection signal through the input interface 13 may be, for example, a pause command. The command may be input through an input device such as a remote controller, a voice command through a voice recognition unit, Such as < / RTI > Here, the object marker can be set to "A1: skrit ....", "A2: shoes ...." And "A3: bike ..." in FIGS. 6 and 7, but it is not limited to this, .

More specifically, the explicit advertisement implementing module 14c sends the advertisement switching indicator selection signal to the output unit 11 when the advertisement switching indicator selection signal is received by the implicit advertisement implementing module 14b, An object marker is implemented for the object and the recognition object, and the advertisement is implemented through the tag data for the advertisement object or the recognition object selected when the object marker is selected.

On the other hand, when the explicit advertisement implementing module 14c receives a selection input for one of the object markers, the explicit advertisement implementing module 14c generates a selection mark in accordance with the recognition data previously stored in the storage unit 15 through the sensing unit 12 . As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

The explicit advertisement implementing module 14c implements a tracking effect using an object marker according to an advertisement object or an object marker according to a flow of broadcast contents for each broadcasting frame to the output unit 11. [ Here, the tracking effect means to convert the position of the object marker according to the object recognition for the object to be marked with the position tracking marking and the object to be recognized with the position tracking marking.

The explicit advertisement implementation module 14c listens for one or more advertising objects and a selection signal for one or more recognition objects from the input interface 13. [ Here, the selection signal for one or more objects to be advertised and one or more objects to be recognized may be, for example, a selection signal for the user to select one advertisement object or one recognition object by moving the cursor on the screen in the direction of the remote controller, To select one or more advertising objects and one or more recognition objects existing in the closed curve. The closed curve does not necessarily refer to a closed curve in which the start point and the end point coincide. For example, when the start point and the end point do not coincide, the closed curve may be automatically completed by connecting the start point and the end point at the shortest distance.

The explicit advertisement implementation module 14c notifies the advertisement object purchase module 14d of the determination result through determination of whether or not the selection signal is received for one of a plurality of advertisement objects and a plurality of recognition objects, Complete.

As a result of the explicit advertisement implementation module 14c, when the advertisement selection module 14d receives the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement, When the motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and the purchase procedure is performed.

More specifically, the advertisement purchase module 14d receives a motion gesture input signal from the remote controller 20 for a selected advertisement object or a recognized object, in response to a selection signal for one of a plurality of advertisement objects and a plurality of objects to be recognized, And receives a motion gesture input signal through the input unit 13a or receives a motion gesture input signal to the input unit 13a, and recognizes the received target object as a purchase request for a recognized object or a recognition target object.

 The time machine providing module 14e includes object capturing means 14e-1, object selecting means 14e-2, and object implementing means 14e-3. Hereinafter, for convenience of explanation, the time machine providing module 14e will be described with reference to an advertisement object in a specific description, but the same applies to the above-described object to be recognized included in parentheses.

When the implementation of the implicit advertisement is started according to the setting of the implicit effect and the tracking effect on the advertisement object (and the recognition object) by the above-mentioned implicit advertisement implementation module 14b, the object capturing means 14e- do.

On the other hand, the object capturing means 14e-1 may be configured so that even if the implementation of the explicit advertisement is started according to the setting of the tracking effect on the advertisement object (and the object to be recognized) by the explicit advertisement implementation module 14c .

First, the object capturing unit 14e-1 receives a voice for starting capturing from the user with respect to the advertisement object (and the object to be recognized) in the broadcast content implemented in the UI screen on the output unit 11, Recognized voice signal. Here, the voice for starting the capture is inputted for the start of the generation of the capture image for the user to perform the function for the advertisement object (and the object to be recognized) on the broadcast content, And stored in the storage unit 15.

The object capturing means 14e-1 in the implicit advertisement implementation process uses the advertisement object (and the recognition object) to which the implicit effect and the tracking effect are applied in the state of being included in the broadcast content currently being output on the output unit 11. [ According to the implicit advertisement implementation, the pupil of the user is detected by the object recognition method by controlling the camera unit 13d, and the sensing of the pupil size enlargement and reduction information of the user is started according to the recognition.

On the other hand, the object capturing means 14e-1 in the process of explicit advertisement implementation includes a state of being included in the broadcast content currently being output on the output unit 11, The pupil of the user is detected by the object recognizing method by controlling the camera unit 13d according to the advertisement implementation of the advertisement and the sensing of the pupil size enlargement and reduction information of the user is started according to the recognition.

In this case, the object capturing means 14e-1 may not only sense the pupil size enlargement and reduction information, but also store a plurality of advertisement objects (and objects to be recognized) (Or an object to be recognized) viewed on the broadcast content by further analyzing a point on the UI screen viewed by the user according to the arrangement of the pupil and iris in both eyes of the user, (See Figs. 4 and 6).

The object selecting means 14e-2 determines whether the pupil size of the user is expanded based on the pupil photographing data photographed by the camera section 13d.

The object selecting means 14e-2 in the process of providing the implicit advertisement includes the advertisement object (and the object to be recognized) to which the implicit effect and the tracking effect are applied to the current broadcast content when the pupil size is enlarged And stores the broadcast content corresponding to a predetermined time before and after the capture in the storage unit 15. The stored captured image is stored in the captured image area 11a of the UI screen implemented in the output unit 11 ).

The object selecting means 14e-2 in the process of providing an explicit advertisement includes an advertisement object (and an object to be recognized) to which a tracking effect is applied to the current broadcast content when the pupil size is enlarged, And stores the broadcast content corresponding to a predetermined time before and after the capture in the storage unit 15. The stored captured image is divided into a captured image area 11a of the UI screens implemented in the output unit 11 .

The object selecting means 14e-2 receives the audio for capturing and ending the capturing from the user with respect to the advertisement object (and the object to be recognized) from the broadcast contents implemented in the UI screen on the output unit 11 It is determined whether a capture end audio signal is received or not. Here, the voice for starting the capture operation is input for the user to terminate the generation of the captured image for the advertisement object (and the object to be recognized) on the broadcast content and is set in advance such as "end", " And stored in the storage unit 15.

As a result of the determination, when the end-of-capture audio signal is received, the object selecting means 14e-2 performs motion image sensing using the shooting data for the camera portion 13d for one of the captured images captured in the captured image region 11a Lt; / RTI > Here, in order to perform motion image sensing, the smart TV 10 obtains image information through real-time shooting of the user through the camera unit 13d of the input interface 13.

Thereafter, the object selecting means 14e-2 specifies a pixel included in the acquired image information. Here, the specification of the pixels included in the image information means extracting the characteristics of the pixels from the lightness and darkness of the pixels, the colors of the pixels, the lines formed by the pixels, and the shapes in which the pixels change with the passage of time.

The object selecting means 14e-2 extracts a similar range of motion patterns from the plurality of motion pattern information stored in the storage unit 15 according to the pixel included in the image information. Here, if there are a plurality of motion patterns in the similar range, only the closest motion pattern is extracted. Here, the motion pattern information may include motion pattern information that is hand-held in the direction in which the advertisement object or the recognition object is implemented, a pattern pointed by the foot or the finger, and motion pattern information that recognizes enlargement of the user's pupil. It is possible to expand the fingerprint recognition pattern information through the fingerprint sensor attached to the remote controller 20. Meanwhile, FIG. 5 shows an example of a pattern that is grabbed by a hand in an implicit advertisement implementation state. And FIG. 7 is an example showing a pattern that is grabbed by hand in an explicit advertisement implementation state. As shown in FIGS. 5 and 7, each captured image can be implemented in such a manner that the captured images are arranged as capture1, capture2, and capture3 in the captured image area 11a.

Here, various motion pattern information is stored in the storage unit 15 for motion image sensing. Various motion pattern information includes various motion pattern information, a skew of various motion patterns, a reversed one, And the like.

The object implementing means 14e-3 implements the broadcast content stored in the storage unit 15 for the selected captured image in accordance with the captured image selection signal, as the region 11b, which is a divided region of the UI screen . At this time, the broadcasting contents implemented in the area 11b are in a state in which an implicit effect and a tracking effect are matched with the advertisement object included in the selected captured image in the implicit advertisement process. In the explicit advertisement process, matching with the advertisement object included in the captured image A tracking effect is applied to an object marker,

FIG. 8 is a flowchart illustrating an advertisement setting process and an advertisement setting process according to a function in an implicit advertisement among the smart TV-based advertisement providing method having the emotional advertisement function according to the embodiment of the present invention. 1 to 8, the smart TV 10 receives packetized broadcast content and advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, If it is desired to reproduce only the broadcast content, the broadcast content and the advertisement tag content are separated from each other, and then the broadcast content is prepared to be output to the output unit 11 in a streaming manner in units of broadcast output frames for the broadcast content. The advertisement process by steps S23a-1 to S23-7 to be described later is performed on the premise of the implicit advertisement implementation.

First, the smart TV 10 receives a voice from a voice receiving unit 13c, which receives a voice for starting capturing from a user, with respect to an advertisement object (and an object to be recognized) in broadcast contents implemented as a UI screen on the output unit 11 And receives the recognized speech signal (S23a-1).

Here, the voice for starting the capture is inputted for the start of the generation of the capture image for the user to perform the function for the advertisement object (and the object to be recognized) on the broadcast content, And stored in the storage unit 15.

After step S23a-1, the smart TV 10 displays an implicit < RTI ID = 0.0 > (< / RTI & According to the implementation of the advertisement, the pupil of the user is detected by the object recognition method by controlling the camera unit 13d, and the sensing of the pupil size enlargement and reduction information of the user is started according to the recognition (S23a-2). In this case, the smart TV 10 may store not only the sensing of the pupil size enlargement and reduction information but also the sensing of the pupil size enlargement and reduction information stored in advance in the storage unit 15 when a plurality of objects to be advertised (and objects to be recognized) It is possible to further analyze the point of the UI screen viewed by the user according to the arrangement of the pupil and the iris in both sides of the user and to detect the position of the advertisement object (or the recognition object) viewed on the broadcast content 4).

After step S23a-2, the smart TV 10 determines whether the pupil size of the user is enlarged based on the pupil photographing data photographed by the camera section 13d (S23a-3).

If the pupil size is not enlarged as a result of the judgment of step S23a-3, the process proceeds to step S23a-5 described later. On the contrary, if it is determined that the pupil size is enlarged, the smart TV 10 captures an advertisement object (and a recognition object) to which the implicit effect and the tracking effect are applied to the current broadcast content to generate a capture image, The captured image is stored in the storage unit 15 and the captured image is divided into the captured image area 11a of the UI screen implemented in the output unit 11 (S23a-4) .

After the step S23a-4, the smart TV 10 receives the voice for inputting the capturing completion signal from the user for the advertisement object (and the recognition object) in the broadcast content implemented as the UI screen on the output unit 11 It is determined whether a capture end audio signal is received from the receiving unit 13c (S23a-5). Here, the voice for starting the capture operation is input for the user to terminate the generation of the captured image for the advertisement object (and the object to be recognized) on the broadcast content and is set in advance such as "end", " And stored in the storage unit 15.

If the capture end audio signal is not received as a result of the determination in step S23a-5, the smart TV 10 returns to step S23a-3. Conversely, when the end-of-capture voice signal is received as a result of the determination, the smart TV 10 captures the captured image by capturing motion image by using the captured image data of the camera portion 13d for one of the captured images captured in the captured image region 11a And receives an image selection signal (S23a-6).

Here, in order to perform motion image sensing, the smart TV 10 obtains image information through real-time shooting of the user through the camera unit 13d of the input interface 13.

Then, the smart TV 10 specifies pixels included in the acquired image information. Here, the specification of the pixels included in the image information means extracting the characteristics of the pixels from the lightness and darkness of the pixels, the colors of the pixels, the lines formed by the pixels, and the shapes in which the pixels change with the passage of time.

The smart TV 10 extracts motion patterns of a similar range from a plurality of motion pattern information stored in the storage unit 15 according to the pixels included in the image information. Here, if there are a plurality of motion patterns in the similar range, only the closest motion pattern is extracted. Here, the motion pattern information may include motion pattern information that is hand-held in the direction in which the advertisement object or the recognition object is implemented, a pattern pointed by the foot or the finger, and motion pattern information that recognizes enlargement of the user's pupil. It is possible to expand the fingerprint recognition pattern information through the fingerprint sensor attached to the remote controller 20. Meanwhile, FIG. 5 shows an example of a pattern that is grabbed by a hand in an implicit advertisement implementation state.

Here, various motion pattern information is stored in the storage unit 15 for motion image sensing. Various motion pattern information includes various motion pattern information, a skew of various motion patterns, a reversed one, And the like.

After step S23a-6, the smart TV 10 displays the broadcast content stored in the storage unit 15 matching the selected capture image in step S23a-4 for the selected captured image in accordance with the captured image selection signal, (S23a-7). ≪ tb >< TABLE > At this time, the broadcast content implemented in the area 11b is a state in which an implicit effect and a tracking effect are applied to the advertisement object (and the recognition object) included in the captured image selected in step S23a-6.

FIG. 9 is a flowchart illustrating an advertisement setting process and an advertisement setting process according to a function of an explicit advertisement among smart TV-based advertisement providing methods having an emotional advertisement function according to an embodiment of the present invention. 1 to 9, the smart TV 10 receives the packetized broadcast content and the advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content are separated from each other. Then, the broadcasting contents are prepared to be output to the output unit 11 in a streaming manner in units of broadcasting frames for the broadcasting contents, and after implementation of the implicit advertisement according to the streaming method, The functional process by steps S32a-1 to S32-7 to be described later in the explicit advertisement is performed.

First, the smart TV 10 receives a voice from a voice receiving unit 13c, which receives a voice for starting capturing from a user, with respect to an advertisement object (and an object to be recognized) in broadcast contents implemented as a UI screen on the output unit 11 And receives the recognized speech signal (S32a-1).

Here, the voice for starting the capture is inputted for the start of the generation of the capture image for the user to perform the function for the advertisement object (and the object to be recognized) on the broadcast content, And stored in the storage unit 15.

After step S32a-1, the smart TV 10 displays an explicit advertisement using the advertisement object (and the recognition object) to which the tracking effect is applied in a state of being included in the broadcast content currently being output on the output unit 11 The pupil of the user is detected by the object recognition method by controlling the camera unit 13d, and the sensing of the pupil size enlargement and reduction information of the user is started according to the recognition (S32a-2). In this case, if the smart TV 10 includes a plurality of advertisement objects (and objects to be recognized) on the broadcast content currently being output, the Smart TV 10 may store not only the sensing of the pupil size enlargement and reduction information, It is possible to further analyze the point of the UI screen viewed by the user according to the arrangement of the pupil and the iris in both sides of the user and to detect the position of the advertisement object (or the recognition object) viewed on the broadcast content 6).

After step S32a-2, the smart TV 10 determines whether the pupil size of the user is enlarged based on the pupil photographing data photographed by the camera section 13d (S32a-3).

If the pupil size is not enlarged as a result of the determination in step S32a-3, the process proceeds to step S32a-5 described later. On the other hand, if the pupil size is enlarged, the smart TV 10 captures an advertisement object (and a recognition object) to which a tracking effect is applied in the current broadcast content, generates a capture image, The corresponding broadcast content is stored in the storage unit 15 and the captured captured image is divided into the captured image area 11a of the UI screen implemented in the output unit 11 and implemented at step S32a-4.

After step S32a-4, the smart TV 10 receives a voice for ending capturing from the user with respect to the advertisement object (and the object to be recognized) from the broadcast content implemented in the UI screen on the output unit 11, It is determined whether or not a capture end audio signal is received from the receiving unit 13c (S32a-5). Here, the voice for starting the capture operation is input for the user to terminate the generation of the captured image for the advertisement object (and the object to be recognized) on the broadcast content and is set in advance such as "end", " And stored in the storage unit 15.

If it is determined in step S32a-5 that the capturing end audio signal has not been received, the smart TV 10 returns to step S32a-3. Conversely, when the end-of-capture voice signal is received as a result of the determination, the smart TV 10 captures the captured image by capturing motion image by using the captured image data of the camera portion 13d for one of the captured images captured in the captured image region 11a And receives an image selection signal (S32a-6).

Here, in order to perform motion image sensing, the smart TV 10 obtains image information through real-time shooting of the user through the camera unit 13d of the input interface 13.

Then, the smart TV 10 specifies pixels included in the acquired image information. Here, the specification of the pixels included in the image information means extracting the characteristics of the pixels from the lightness and darkness of the pixels, the colors of the pixels, the lines formed by the pixels, and the shapes in which the pixels change with the passage of time.

The smart TV 10 extracts motion patterns of a similar range from a plurality of motion pattern information stored in the storage unit 15 according to the pixels included in the image information. Here, if there are a plurality of motion patterns in the similar range, only the closest motion pattern is extracted. Here, the motion pattern information may include motion pattern information that is hand-held in the direction in which the advertisement object or the recognition object is implemented, a pattern pointed by the foot or the finger, and motion pattern information that recognizes enlargement of the user's pupil. It is possible to expand the fingerprint recognition pattern information through the fingerprint sensor attached to the remote controller 20. Meanwhile, FIG. 7 is an example showing a pattern that is grabbed by hand in an explicit advertisement implementation state.

Here, various motion pattern information is stored in the storage unit 15 for motion image sensing. Various motion pattern information includes various motion pattern information, a skew of various motion patterns, a reversed one, And the like.

The smart TV 10 displays the broadcast content stored in the storage unit 15 matching with the selected captured image in the step S32a-4 for the selected captured image in accordance with the captured image selection signal in the area 11b ) (S32a-7). At this time, the broadcast content implemented in the area 11b is a state in which the tracking effect is applied to the advertisement object (and the recognition object) included in the captured image selected in step S32a-6.

FIG. 10 is a flowchart illustrating an advertisement providing method based on a smart TV having a sensibility advertisement function according to an embodiment of the present invention. 1 to 10, the smart TV 10 receives packetized broadcast content and advertisement tag content from the broadcast content server 40 through the broadcast communication network 30 in a streaming manner for each broadcast transmission frame, And the advertisement tag content, and prepares for implementation of the streaming method in the output unit 11 in units of broadcasting frames for broadcasting contents (S10).

Here, the broadcast communication network 30 is a high-speed wired or bridged termi- nal network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

On the other hand, the broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

After step S10, the smart TV 10 is an implicit advertisement outputting process. The smart TV 10 is implemented in accordance with the temporal flow of the broadcasting contents to the output unit 11 for each broadcast broadcasting frame, and the advertisement switching indicator and the indication indicators (S20). On the other hand, in the implicit advertisement implementation according to step S20, the advertisement providing process according to the function described above is further performed.

After step S20, the smart TV 10 receives the advertisement switching indicator selection signal through the input interface 13, and performs the flow of the broadcasting contents to the output unit 11 according to the temporal flow, An explicit advertisement according to the implementation of the object markers for the advertisement object is performed in the separated advertisement tag contents according to the process of S30. On the other hand, in the case of the explicit advertisement implementation according to the step S30, the advertisement providing process according to the function described above is further performed.

After receiving the selection signal for one of the plurality of advertisement objects through the input interface 13 in the process of performing the explicit advertisement by the step S30 after the step S30, When a motion gesture input signal through the input interface 13 is received, it is determined that the purchase request is made and a purchase procedure is performed (S40).

FIG. 11 is a specific flowchart of steps (S10) to (S40) of the smart TV-based advertisement providing method having the emotional advertisement function of FIG. 1 to 11, the broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 to each of the affiliated advertiser terminals 70 constituting the affiliated advertiser terminal group 70 for each of the advertisement objects included in the broadcast content, (Step S11). Here, the data communication network 60 may be a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 60 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 60 serves to transmit signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 70, and other systems.

It is preferable that the advertisement data include image information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data is numbered and stored in the advertisement DB 42 as advertisement tag contents (S12). Meanwhile, in one embodiment of the present invention, the broadcast content server 40 preferably includes image information for use in object recognition for each advertisement object received in step S11 when each tag data is generated And the advertisement DB 42, it is preferable to generate meta data according to the broadcasting broadcasting frames of the broadcasting contents and to store the metadata together with the respective advertisement tag contents.

After the step S12, the broadcast content server 40 transmits the broadcast content 41 stored in the broadcast DB 41 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30, And the advertisement DB contents stored in the advertisement DB 42 are packetized for each broadcasting transmission frame and transmitted to the smart TV 10 through the broadcasting communication network 30 (S13).

In step S13, the smart TV 10 separates the packetized broadcast content received from the broadcast content server 40 in a streaming manner for each broadcast transmission frame and the advertisement tag content, Tag data per object is read (S14).

After step S14, the smart TV 10 sets up a position tracking marking for tracking for each advertisement object using the image information included in the tag data for each advertisement object read in step S14 (S15). Here, the position tracking marking serves as a marker for tracking each advertisement object in the implementation of the advertisement object to the output unit 11 according to each broadcasting transmission frame on the advertisement content. More specifically, even if the position of each of the advertisement objects is changed or the stereoscopic view is changed on the broadcast content in accordance with the setting of the position tracking marking in step S15, the real time change data according to the position change or stereoscopic view change is automatically transmitted to the smart TV 10 And stored in the storage unit 15 so that the position of the advertisement object on the UI screen realized on the output unit 11 is automatically tracked by utilizing the stored real time change data at the time of tracking for the advertisement object .

On the other hand, after step S15, the smart TV 10 may further perform step S16, which is an object recognition process for automatically recognizing an object other than the advertisement object in the broadcast content as an additional process. It is preferable that the smart TV 10 individually performs recognition of each of the stereoscopic viewpoints at the time of object recognition for each recognition object.

In step S16, in step S14, the smart TV 10 performs object recognition for an object that is not read as tag data for each advertisement object of the advertisement tag content received in a streaming manner for each broadcasting frame in step S14 S16a). After step S16a, the smart TV 10 transmits additional tag data for the recognition object in accordance with the transmission of the query message to the broadcast content server 40 through the broadcast communication network 30 for the recognition object recognized in step S16a And further receives (S16b). After step S16b, the smart TV 10 performs object recognition on the image information of the broadcast content for each recognition object and sets a position tracking marking for tracking on the recognition object (S16c).

Here, the position tracking marking for tracking each recognition object is implemented by UI screen of the output unit 11 for each broadcast transmission frame on the broadcast content, when the position on the UI screen of each recognition object is changed or the stereoscopic view is changed The real time change data corresponding to the position change of each recognition object or the change of the stereoscopic view is automatically generated by the smart TV 10 and stored in the storage unit 15 of the smart TV, Data is utilized to automatically track the position of the recognition object on the UI screen implemented on the output unit 11. [

After step S15 or step S16, the smart TV 10 implements the advertisement conversion indicator in the output unit 11 and prepares to start outputting the broadcast content for each broadcasting frame in a streaming manner (S17 ), The broadcast content preparation process for each broadcast transmission frame in step S10 is completed.

After performing the step S10 according to the steps S11 to S17, the smart TV 10 displays the advertisement object with the position tracking marking set in step S15, and the recognition object with the position tracking marking set in step S16c Lt; RTI ID = 0.0 > (S21). ≪ / RTI > Here, the implicit effect implies a user interface effect for indirectly recognizing the broadcast contents in the streaming manner implicitly to the user of the smart TV 10 before the explicit exposure of the advertisement object and the recognition object .

In the embodiment of the present invention, a subliminal effect may be used as an implicit effect, and a subliminal effect may include an indication indicator (not shown) between broadcast images including an advertisement object constituting a broadcast transmission frame (See FIG. 3). In this case, as shown in FIG.

As shown in FIG. 3, the color change setting for a skirt and the backlight setting for a shoe can be an example of an advertisement object or a recognition object in an empty image for a subliminal effect. Another example is the adver, status bar, icon, and border color settings for an object or a recognized object.

After step S21, the smart TV 10 implements an implied indicator reflecting the implicit effect of the advertisement object and the recognition object together with the broadcasting contents for each broadcasting transmission frame to the output unit 11 (S22). As described above, the hint indicator can be implemented as a color change, an halo, an ad bar, a status bar, an icon, and a border color for an advertisement object or a recognition object.

After step S22, the smart TV 10 implements the tracking effect for the advertisement indicator for each advertisement object or the recognition object according to the flow of time with respect to the broadcasting contents for each broadcast transmission frame to the output unit 11 (S23) . Here, the tracking effect is implemented by transforming the location or shape of the indictor according to the object recognition for the object to be marked with the position tracking marking in step S15 and the object to be recognized with the position tracking marking in step S16c .

On the other hand, after the step S23, the implicit effect according to the steps S21 and S22 in the implicit advertisement implementation according to the steps S23a-1 to S23a-14 described above, and the implicit effect according to the step S23 The advertisement providing process by the function described in FIG. 8 is further performed on the advertisement object and the recognition object to which the tracking effect is applied.

After step S23a, the smart TV 10 waits for the advertisement switching indicator selection signal from the input interface 13 for explicit advertisement switching (S24), and judges whether or not to receive the advertisement switching indicator selection signal (S25), and ends the implicit advertisement output process.

If the advertisement switching indicator selection signal is received in step S25, the Smart TV 10 implements the object marker for the advertisement object and the recognition object along with the broadcasting contents for each broadcasting frame to the output unit 11, When the marker is selected, the advertisement is implemented through the tag data of the selected advertisement object or the recognition object (S31).

On the other hand, when the smart TV 10 receives a selection input for one of the object markers, the smart TV 10 can be performed in a manner corresponding to recognition data previously stored in the storage unit 15 via the sensing unit 12 have. As one example, when the sensing unit 12 is implemented as a recognition module of a camera photographing system, a recognition signal may be recognized as a selection signal at a place where a user's eyes are frequently seen as a result of eye recognition through a camera photographing, And recognizing an object marker corresponding to the advertisement object matching the interest category information stored on the storage unit 15 with respect to the user.

After step S31, the smart TV 10 implements the tracking effect using the object markers for each advertisement object or the recognition object according to the flow of the broadcasting contents for each broadcasting frame to the output unit 11 (S32). Here, the tracking effect is implemented by transforming the position of the object marker according to the object recognition for the object to be marked with the position tracking marking in step S15 and the object to be recognized with the position tracking marking in step S16c.

On the other hand, after step S32, the advertisement object and the recognition object to which the tracking effect according to step S32 is applied in the implicit advertisement implementation according to the above-described steps S32a-1 to S32a-7 are described in detail An advertisement providing process by one function is further performed.

After step S32, the smart TV 10 waits for a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects from the input interface 13 (S33).

After step S33, the smart TV 10 determines whether to receive a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects (S34), and completes execution of the explicit advertisement.

As a result of the determination in step S34, in the case of a selection signal for one of a plurality of advertisement objects and a plurality of recognition objects, the smart TV 10 displays a purchase procedure through the motion gesture for the advertisement object or the recognition object selected in step S34 (S40).

More specifically, the smart TV 10 receives the motion gesture input signal from the remote controller 20 for the selected advertisement object or the recognition object through the remote control signal receiving unit 13b or receives the motion gesture input signal to the input unit 13a And recognizes it as a purchase request for a selected advertisement object or a recognition object at the time of inputting a motion gesture, and performs a purchase process.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smart TV
11: Output section
12: sensing unit
13: Input Interface
13a:
13b: Remote control signal receiving section
13c:
13d:
14:
14a: broadcast content processing module
14b: Implicit ad implementation module
14c: Explicit ad implementation module
14d: Advertisement object purchase module
14e: Time Machine Provided Module
14e-1: Object capturing means
14e-2: Object selection means
14e-3: object implementing means
15:
16: Wired / wireless communication module
STB: Set-top box
20: Remote control
30: Broadcasting network
40: broadcast content server
50: Smart mobile devices
60: Data communication network
70: Associated advertiser terminal group

Claims (6)

A first step of receiving a packetized broadcast content and an advertisement tag content from a broadcast content server through a broadcast communication network for implementing broadcast content in a streaming method of a smart TV in a broadcasting frame unit;
A second step of reproducing only broadcast content by separating the broadcast content and the advertisement tag content according to the user's selection, or simultaneously reproducing the broadcast content and the advertisement tag content on the UI screen;
And a third step of, when there is an explicit advertisement conversion request by the user during the implementation of the broadcast content or the broadcast content and the advertisement tag content, calling the advertisement tag content matched to the frame and selectively providing the same to the user,
Between the second step and the third step,
Performing recognition of an object among at least one or more objects not read as tag data for each advertisement object on the advertisement tag content; Receiving additional tag data for each recognition object in response to transmission of a query message to the broadcast content server through the broadcast communication network for the recognition object recognized by the smart TV; And the smart TV performing object recognition on the broadcast content for each recognition object and setting a position tracking marking for tracking on the recognition object; The method of claim 1, further comprising the steps of:
2. The method according to claim 1, wherein, in the third step,
And the explicit advertisement switching request by the user is a pause request. ≪ RTI ID = 0.0 > 15. < / RTI >
The method according to claim 1, wherein, in the second step,
Reading the tag data for each advertisement object included in the separated advertisement tag content after the smart TV separates the packetized broadcast content from the advertisement tag content; And
Setting location tracking marking for tracking of each advertisement object using image information included in tag data of each advertisement object by the smart TV; The method of claim 1, further comprising the steps of:
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