CN106534904A - Method, system and user terminal for realizing video shopping - Google Patents

Method, system and user terminal for realizing video shopping Download PDF

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Publication number
CN106534904A
CN106534904A CN201611041980.5A CN201611041980A CN106534904A CN 106534904 A CN106534904 A CN 106534904A CN 201611041980 A CN201611041980 A CN 201611041980A CN 106534904 A CN106534904 A CN 106534904A
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CN
China
Prior art keywords
video
shopping
advertisement
commodity
shopping advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201611041980.5A
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Chinese (zh)
Inventor
李玉林
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen TCL New Technology Co Ltd
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Shenzhen TCL New Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen TCL New Technology Co Ltd filed Critical Shenzhen TCL New Technology Co Ltd
Priority to CN201611041980.5A priority Critical patent/CN106534904A/en
Publication of CN106534904A publication Critical patent/CN106534904A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47217End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543Billing, e.g. for subscription services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Social Psychology (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method for realizing video shopping. The method comprises the following steps: when a smart TV plays a video, obtaining shopping advertisement corresponding to the video, wherein the shopping advertisement comprises commodity information; cutting in the shopping advertisement according to a preset playing time of the shopping advertisement; when an instruction of obtaining detailed information of the shopping advertisement triggered by a user is detected, sending the instruction of obtaining the detailed information of the shopping advertisement to a cloud server, wherein the detailed information comprises the detailed information of the commodity and a website two-dimensional code corresponding to the commodity; and receiving the detailed information of the shopping advertisement fed back by the cloud server, and displaying the detailed information in a current display interface of the smart TV. The invention further discloses a system for realizing video shopping and a user terminal for realizing video shopping. By adoption of the method, system and the user terminal disclosed by the invention, when watching a video program, the user can perform shopping according to the shopping advertisement in the video, thereby realizing the combination of entertainment and shopping and improving the user experience.

Description

Realize method, system and the user terminal of video shopping
Technical field
The present invention relates to communication technique field, more particularly to a kind of method for realizing video shopping, system and user terminal.
Background technology
With developing rapidly for network technology and multimedia industry, people increasingly tend to be done shopping on the net.Mesh The mode of front net purchase mainly has two kinds, and one kind is actively to find merchandise news by the Internet, is such as entered by Taobao, Jingdone district etc. Line search, finds the product of oneself needs, is then bought according to the commodity page for searching.This buying pattern needs to know The key message point of road commodity, and need to filter a large amount of irrelevant informations in search procedure, specific aim is not strong, and expends Time and efforts it is relatively many.Another mode is exactly that the video for watching shopping information is bought, such as viewing life frequency Road, tourism channel, electric business shopping platform etc..Video shopping has expert to explain merchandise news, operation demonstration purchasing process.This purchase Buyer's formula needs to take a significant amount of time special viewing shopping video.Affect the other video frequency programs of user's viewing, it is impossible to realize joy Pleasure is combined with shopping.
The content of the invention
Present invention is primarily targeted at proposing a kind of method for realizing video shopping, system and user terminal, it is intended to no On the premise of affecting video frequency program viewing effect, realize that amusement is combined with shopping.
For achieving the above object, the present invention provides a kind of method for realizing video shopping, is applied to intelligent television, the side Method includes:
When intelligent television plays video, shopping advertisement corresponding with the video is obtained, the shopping advertisement includes commodity Information;
The shopping advertisement is intercutted according to the preset play time of the shopping advertisement;
When the instruction of the details that user's triggering obtains shopping advertisement is detected, the detailed of shopping advertisement is obtained by described The instruction of thin information is sent to cloud server, and the details include details of commodity and corresponding with the commodity Website Quick Response Code;
The details of the shopping advertisement of the cloud server feedback are received, and the details are included in intelligence In TV current display interface.
Alternatively, include the step of acquisition shopping advertisement corresponding with the video:
Obtain the video ID of the video;
Advertisement configuration list lookup according to the video ID of the video from intelligent television local data base is regarded with described Frequency ID corresponding shopping advertisement;
Judge the advertisement configuration list in the intelligent television local data base with the presence or absence of corresponding with the video ID Shopping advertisement;
If so, then the shopping advertisement corresponding with the video ID is downloaded.
Alternatively, when the intelligent television plays video, shopping advertisement corresponding with the video is obtained, the shopping is wide Also include before the step of announcement includes merchandise news:
According to user triggering download instruction from cloud server downloads ad configured list, and by the advertisement configuration arrange Table is preserved to local data base, and the advertisement configuration list is used to preserve shopping advertisement and video ID and corresponding shopping advertisement Mapping relations;
Whether advertisement configuration list described in real-time detection has renewal;
If so, advertisement configuration list then after down loading updating is simultaneously preserved.
Alternatively, the step of preset play time according to the shopping advertisement intercuts the shopping advertisement includes:
Monitoring video playback progress, intercuts the time of the shopping advertisement according to playing progress rate adjustment;
When the reproduction time of the shopping advertisement after adjustment is reached, video playback picture is monitored, obtain video current The commodity that picture occurs;
Judge whether the commodity that video current picture occurs are corresponding with the commodity included in the shopping advertisement;
If so, the commodity for then being occurred according to video current picture, intercut the shopping advertisement.
Alternatively, methods described includes:
After intelligent television is included the details in intelligent television current display interface, triggered according to user Scan instruction pair website Quick Response Code corresponding with the commodity be scanned;
Website corresponding with the commodity is obtained by scanning website corresponding with commodity Quick Response Code;
Paid according to website corresponding with the commodity.
Additionally, for achieving the above object, the present invention also provides a kind of system for realizing video shopping, and the system includes:
Acquisition module, when playing video for intelligent television, obtains shopping advertisement corresponding with the video, the shopping Advertisement includes merchandise news;
Module is intercutted, for the shopping advertisement being intercutted according to the preset play time of the shopping advertisement;
Sending module, for when the instruction of the details that user's triggering obtains shopping advertisement is detected, obtaining described The instruction for taking the details of shopping advertisement is sent to cloud server, and the details include the details of commodity and purchase Buy the website Quick Response Code of the commodity;
Receiver module, for receiving the details of the shopping advertisement of the cloud server feedback, and will be described detailed Presentation of information is in intelligent television current display interface.
Alternatively, the acquisition module includes:
Acquiring unit, for obtaining the video ID of the video;
Searching unit, for the advertisement configuration list according to the video ID of the video from intelligent television local data base It is middle to search the shopping advertisement corresponding with the video ID;
Judging unit, for judge in the advertisement configuration list in the intelligent television local data base with the presence or absence of with institute State the corresponding shopping advertisements of video ID;
Download unit, if for existing and the video in the advertisement configuration list in the intelligent television local data base ID corresponding shopping advertisement, then download the shopping advertisement corresponding with the video ID.
Alternatively, the system also includes:
First download module, for the download instruction that triggered according to user from cloud server downloads ad configured list, And the advertisement configuration list is preserved to local data base, the advertisement configuration list is used to preserve shopping advertisement and video ID With the mapping relations of corresponding shopping advertisement;
Whether detection module, have renewal for advertisement configuration list described in real-time detection;
Second download module, if having renewal for the advertisement configuration list, the advertisement configuration list after down loading updating And preserve.
Alternatively, the module of intercutting includes:
First monitoring means, for monitoring video playback progress, intercut the shopping advertisement according to playing progress rate adjustment Time;
Second monitoring means, for when the reproduction time of the shopping advertisement after adjustment is reached, monitoring video playback Picture, obtains the commodity that video current picture occurs;
Judging unit, for judge commodity that video current picture occurs whether with the commodity that include in the shopping advertisement Correspondence;
Unit is intercutted, if the commodity for the appearance of video current picture are corresponding with the commodity included in the shopping advertisement, The commodity for then being occurred according to video current picture, intercut the shopping advertisement.
Additionally, for achieving the above object, the present invention also provides a kind of user terminal for realizing video shopping, user's end End includes:
Scan module, for the details are included in intelligent television current display interface it in intelligent television Afterwards, it is scanned according to the scan instruction pair website Quick Response Code corresponding with the commodity of user's triggering;
Module is obtained, for net corresponding with the commodity being obtained by scanning website corresponding with commodity Quick Response Code Stand;
Payment module, is paid for basis website corresponding with the commodity.
When the present invention plays video by intelligent television, shopping advertisement corresponding with the video is obtained, the shopping is wide Announcement includes merchandise news;The shopping advertisement is intercutted according to the preset play time of the shopping advertisement;Touch when user is detected When sending out the instruction of the details for obtaining shopping advertisement, the instruction of the details for obtaining shopping advertisement is sent to high in the clouds Server, the details include the details of commodity and website corresponding with commodity Quick Response Code;Receive the cloud The details of the shopping advertisement of end server feedback, and the details are included in intelligent television current display interface In.By the way, when intelligent television plays video, shopping advertisement corresponding with the video, the purchase are obtained first Thing advertisement includes merchandise news;Then the shopping advertisement is intercutted according to the default reproduction time of the shopping advertisement;Work as inspection When measuring the instruction of the details that user's triggering obtains shopping advertisement, by the instruction of the details for obtaining shopping advertisement Send to cloud server, the details include the details of commodity and website corresponding with commodity Quick Response Code; The details of the shopping advertisement of the cloud server feedback are received, and the details are included in intelligent television In current display interface, user can be done shopping by website corresponding with commodity Quick Response Code described in scanning, it is not necessary to Take a significant amount of time and scan for, it is not required that take a significant amount of time special viewing home shopping channel, shopping is realized with entertaining phase With reference to improving Consumer's Experience.
Description of the drawings
Fig. 1 is the schematic flow sheet of the method first embodiment that the present invention realizes video shopping;
The refinement schematic flow sheet of the step of Fig. 2 is to obtain shopping advertisement corresponding with the video in Fig. 1;
Fig. 3 is the schematic flow sheet of the method second embodiment that the present invention realizes video shopping;
The refinement of the step of Fig. 4 is to intercut the shopping advertisement according to the preset play time of the shopping advertisement in Fig. 1 Schematic flow sheet;
Fig. 5 is the schematic flow sheet of the method 3rd embodiment that the present invention realizes video shopping;
Fig. 6 is the high-level schematic functional block diagram of the system first embodiment that the present invention realizes video shopping;
Fig. 7 is the refinement high-level schematic functional block diagram of acquisition module in Fig. 6;
Fig. 8 is the high-level schematic functional block diagram of the system second embodiment that the present invention realizes video shopping;
Fig. 9 is to intercut the refinement high-level schematic functional block diagram of module in Fig. 6;
Figure 10 is the high-level schematic functional block diagram of the user terminal first embodiment that the present invention realizes video shopping.
The realization of the object of the invention, functional characteristics and advantage will be described further in conjunction with the embodiments referring to the drawings.
Specific embodiment
It should be appreciated that specific embodiment described herein is not intended to limit the present invention only to explain the present invention.
The present invention provides a kind of implementation method of video shopping, is applied to intelligent television.
With reference to Fig. 1, Fig. 1 is the schematic flow sheet of the method first embodiment that the present invention realizes video shopping.
In the present embodiment, the method includes:
Step S110, when intelligent television plays video, obtains shopping advertisement corresponding with the video, the shopping advertisement Including merchandise news.
To ensure that the present invention normally can be implemented, before the present embodiment is implemented, server beyond the clouds is needed to arrange one The consistency operation interface that can be configured, configuration personnel are according to video content in the consistency operation interface manufacture one that can be configured A bit with the corresponding shopping advertisement of video, and reproduction time of the shopping advertisement in corresponding video is set, is being completed Afterwards, the shopping advertisement is deployed on the cloud server.The cloud server can be TCL cloud servers, Can also be other cloud servers.Before video is played, need video shopping application is installed in intelligent television, then Foradownloaded video advertisement configuration list, and whether advertisement configuration list has renewal described in real-time detection, if advertisement configuration row Table has renewal, then download the advertisement configuration list for updating, and store the local data base of intelligent television.
Intelligent television is being detected when video is played, shopping advertisement corresponding with the video is being obtained, the shopping is wide Announcement includes merchandise news.
Step S120, intercuts the shopping advertisement according to the preset play time of the shopping advertisement.
When the personnel of configuration arrange reproduction time of the shopping advertisement in corresponding video to be reached, described corresponding The shopping advertisement is intercutted in video.
Step S130, when the instruction of the details that user's triggering obtains shopping advertisement is detected, described acquisition is purchased The instruction of the details of thing advertisement is sent to cloud server, the details include the details of commodity and with it is described The corresponding website Quick Response Code of commodity.
In the present embodiment, when the instruction of the details that user's triggering obtains the shopping advertisement is detected, intelligence TV sends the instruction of the details for obtaining shopping advertisement to cloud server, and the details include commodity Details and website corresponding with commodity Quick Response Code.Specifically, user can obtain institute by clicking on remote control triggering The instruction of the details of shopping advertisement is stated, or the detailed of the shopping advertisement is obtained by clicking on the screen triggering of intelligent television The instruction of thin information.If intelligent television does not receive the instruction of the details of the acquisition shopping advertisement of user's triggering, Then the shopping advertisement can disappear in persistently broadcasting for 1 to 2 second afterwards automatically, and lasting 2 to 3 can also be arranged in specific implementation process The reproduction times such as second.
Step S140, receives the details of the shopping advertisement of the cloud server feedback, and will be described detailed Presentation of information is in intelligent television current display interface.
After cloud server feeds back the details of the shopping advertisement, intelligent television is received, and will be described Details are displayed in intelligent television current display interface.So that user obtains Quick Response Code corresponding with the commodity.
When the present embodiment plays video by intelligent television, shopping advertisement corresponding with the video, the shopping are obtained Advertisement includes merchandise news;The shopping advertisement is intercutted according to the preset play time of the shopping advertisement;When detecting user When triggering obtains the instruction of the details of shopping advertisement, the instruction of the details for obtaining shopping advertisement is sent to cloud End server, the details include the details of commodity and website corresponding with commodity Quick Response Code;Receive described The details of the shopping advertisement of cloud server feedback, and the details are included in intelligent television current display interface In.By the way, when intelligent television plays video, shopping advertisement corresponding with the video, the purchase are obtained first Thing advertisement includes merchandise news;Then the shopping advertisement is intercutted according to the default reproduction time of the shopping advertisement;Work as inspection When measuring the instruction of the details that user's triggering obtains shopping advertisement, by the instruction of the details for obtaining shopping advertisement Send to cloud server, the details include the details of commodity and website corresponding with commodity Quick Response Code; The details of the shopping advertisement of the cloud server feedback are received, and the details are included in intelligent television In current display interface, user can be done shopping by website corresponding with commodity Quick Response Code described in scanning, it is not necessary to Take a significant amount of time and scan for, it is not required that take a significant amount of time special viewing home shopping channel, shopping is realized with entertaining phase With reference to improving Consumer's Experience.
Further, with reference to Fig. 2, Fig. 2 is the refinement stream of the step of obtaining shopping advertisement corresponding with the video in Fig. 1 Journey schematic diagram.
The method first embodiment of video shopping is realized based on the present invention, step S110 can include:
Step S111, obtains the video ID of the video;
Step S112, the advertisement configuration list lookup according to the video ID of the video from intelligent television local data base The shopping advertisement corresponding with the video ID.
Step S113, judge advertisement configuration list in the intelligent television local data base with the presence or absence of with the video ID corresponding shopping advertisement;
If so, the shopping advertisement corresponding with the video ID then downloaded by step S114.
In the present embodiment, when user is detected in broadcasting video, it is necessary first to obtain user in the video played ID, then the advertisement configuration list lookup and the video according to the video ID of the video from intelligent television local data base ID corresponding shopping advertisement, then judge advertisement configuration list in the intelligent television local data base with the presence or absence of with it is described Video ID corresponding shopping advertisement.If exist in the advertisement configuration list in the intelligent television local data base regarding with described Frequency ID corresponding shopping advertisement, then download the shopping advertisement corresponding with the video ID, then by under the shopping advertisement Carry, so that user is watched.
Further, with reference to Fig. 3, Fig. 3 is the schematic flow sheet of the method second embodiment that the present invention realizes video shopping.
The method first embodiment of video shopping is realized based on the present invention, methods described also includes:
Step S150, according to the download instruction of user's triggering from cloud server downloads ad configured list, and will be described Advertisement configuration list is preserved to local data base, the advertisement configuration list be used for preserve shopping advertisement and video ID with it is corresponding The mapping relations of shopping advertisement;
Whether step S160, advertisement configuration list described in real-time detection have renewal;
Step S170, advertisement configuration list if so, then after down loading updating are simultaneously preserved.
To ensure that the present invention normally can be implemented, before intelligent television plays video, it is necessary first to by the intelligence electricity Depending on connecting network, download instruction is then triggered, intelligent television sends the download instruction to cloud server, cloud server Advertisement configuration list is sent to intelligent television according to the download instruction.The video ads configured list is used to preserve video In shopping advertisement and video ID, video set number, video licence plate side information etc..And video ID is preserved with corresponding shopping advertisement Mapping relations.After successful downloads ad configured list, need whether advertisement configuration list described in real-time detection has renewal;Such as Really described advertisement configuration list has renewal, then download the advertisement configuration list after renewal, and stores local data base.It is described Advertisement configuration list carries version information, can prevent repetitive requests from downloading.
The present embodiment by the download instruction that triggered according to user from cloud server downloads ad configured list, and by institute State advertisement configuration list to preserve to local data base, the advertisement configuration list be used for preserve shopping advertisement and video ID with it is corresponding Shopping advertisement mapping relations;Whether advertisement configuration list described in real-time detection has renewal;If so, it is then wide after down loading updating Accuse configured list and preserve.By the way, first according to user triggering download instruction from cloud server downloads ad Configured list, and the advertisement configuration list is preserved to local data base, the advertisement configuration list is used to preserve shopping extensively Accuse and video ID and corresponding shopping advertisement mapping relations;And whether advertisement configuration list has renewal described in real-time detection;If It is then the advertisement configuration list after down loading updating to preserve so that user can realize getting while watching TV programme Shopping advertisement, such that it is able to realize purchase, it is not necessary to take time specially to watch shopping video, realizes that shopping combines with amusement.
Further, with reference to Fig. 4, Fig. 4 is to intercut the shopping according to the preset play time of the shopping advertisement in Fig. 1 The refinement schematic flow sheet of the step of advertisement.
The method first embodiment of video shopping is realized based on the present invention, step S120 can include:
Step S121, monitor video playback progress, according to playing progress rate adjustment intercut the corresponding shopping advertisement when Between;
Step S122, when the reproduction time of the shopping advertisement after adjustment is reached, monitors video playback picture, obtains The commodity that video current picture occurs;
Step S123, judge commodity that video current picture occurs whether with the commodity pair that include in the shopping advertisement Should;
Step S124, the commodity for if so, then being occurred according to video current picture, intercuts the shopping advertisement.
In the present embodiment, in order to ensure the commodity that include occur with video current picture in the shopping advertisement played business Product correspondence, needs real-time monitoring video playback progress, and the time that the shopping advertisement according to concrete progress adjustment is played.Such as When the reproduction time to shopping advertisement is configured, first shopping advertisement is played in ten minutes for arranging after the video playback, But as current network state is poor, video playback is not smooth, it may appear that the situation for buffering or blocking, when video goes out When the situation for now buffering or blocking, now timer continues timing, if when the time on timer was by ten minutes just First shopping advertisement is played, due to there is buffering, the time of video playback inadequate ten minutes, therefore now first is played The situation that the commodity that the commodity in advertisement are occurred with video current picture are not corresponded occurs if shopping advertisement.Cannot ensure to broadcast The commodity correspondence that commodity in the shopping advertisement put occur with video current picture, can cause the user puzzlement.Therefore need reality When monitor video playback progress, video playback there is buffering or block situation when, obtain buffering or block Time, the time for buffering or block are added in the corresponding shopping advertisement Preset Time of broadcasting, are such as commenced play out in video When, timer starts timing, arrange and play the corresponding shopping advertisement time for 10 minutes after playing, video buffer 1 minute, then The time feedbacking of video buffer to timer, timer adjustment are played into the corresponding shopping advertisement time for 11 after video playback Minute.
After the time for intercutting the corresponding shopping advertisement according to playing progress rate adjustment, shopping after adjustment When the reproduction time of advertisement is reached, need to monitor video playback picture, obtain the commodity that video current picture occurs, video is worked as The commodity of front picture appearance are corresponding with the commodity included in the shopping advertisement that the corresponding time plays to be contrasted.If video is worked as The commodity included in the shopping advertisement that the commodity bundle that front picture occurs was played containing the corresponding time, then go out according to video current picture Existing commodity, intercut the shopping advertisement.
The present embodiment intercuts the corresponding shopping advertisement according to playing progress rate adjustment by monitoring video playback progress Time;When the reproduction time of the shopping advertisement after adjustment is reached, video playback picture is monitored, obtain video current picture The commodity of appearance;Judge whether the commodity that video current picture occurs are corresponding with the commodity included in the shopping advertisement;If so, The commodity for then being occurred according to video current picture, intercut the shopping advertisement.By the way, real-time monitoring video first is broadcast Degree of putting into, intercuts the time of the corresponding shopping advertisement according to playing progress rate adjustment;Shopping advertisement after adjustment When reproduction time is reached, video playback picture is monitored, obtain the commodity that video current picture occurs;Judge that video current picture goes out Whether existing commodity are corresponding with the commodity included in the shopping advertisement;If so, the commodity for then being occurred according to video current picture, Intercut the shopping advertisement.The commodity correspondence that the commodity in the shopping advertisement of broadcasting occur with video current picture is realized, is kept away Exempt from customs examination spectators cause the sensation for inserting advertisement by force, improve Consumer's Experience.
The present invention further provides a kind of method for realizing video shopping, is applied to user terminal.
With reference to Fig. 5, Fig. 5 is the schematic flow sheet of the method 3rd embodiment that the present invention realizes video shopping.
In the present embodiment, the user terminal includes:
Step S180, after intelligent television is included the details in intelligent television current display interface, root The scan instruction pair website Quick Response Code corresponding with the commodity triggered according to user is scanned;
Step S190, obtains website corresponding with the commodity by scanning website corresponding with commodity Quick Response Code;
Step S200, is paid according to website corresponding with the commodity.
In the present embodiment, the details are included in intelligent television current display interface it in intelligent television Afterwards, user can be scanned by user terminal pair website Quick Response Code corresponding with the commodity, so as to obtain and the business The corresponding website of product, is bought by the website.
After the present embodiment is by being included the details in intelligent television current display interface in intelligent television, It is scanned according to the scan instruction pair website Quick Response Code corresponding with the commodity of user's triggering;By scanning and the commodity Corresponding website Quick Response Code obtains website corresponding with the commodity;Paid according to website corresponding with the commodity.It is logical Aforesaid way is crossed, user can be realized when video is watched, and done shopping, be not required to by scanning the Quick Response Code that intelligent television shows Want the ancillary cost substantial amounts of time to scan for, improve Consumer's Experience.
The present invention further provides a kind of system for realizing video shopping.
With reference to Fig. 6, Fig. 6 is the high-level schematic functional block diagram of the system first embodiment that the present invention realizes video shopping.
In the present embodiment, the system includes:
Acquisition module 110, when playing video for intelligent television, obtains shopping advertisement corresponding with the video, described Shopping advertisement includes merchandise news.
To ensure that the present invention normally can be implemented, before the present embodiment is implemented, server beyond the clouds is needed to arrange one The consistency operation interface that can be configured, configuration personnel are according to video content in the consistency operation interface manufacture one that can be configured A bit with the corresponding shopping advertisement of video, and reproduction time of the shopping advertisement in corresponding video is set, is being completed Afterwards, the shopping advertisement is deployed on the cloud server.The cloud server can be TCL cloud servers, Can also be other cloud servers.Before video is played, need video shopping application is installed in intelligent television, then Foradownloaded video advertisement configuration list, and whether advertisement configuration list has renewal described in real-time detection, if advertisement configuration row Table has renewal, then download the advertisement configuration list for updating, and store the local data base of intelligent television.
Intelligent television is being detected when video is played, shopping advertisement corresponding with the video is being obtained, the shopping is wide Announcement includes merchandise news.
Module 120 is intercutted, for the shopping advertisement being intercutted according to the preset play time of the shopping advertisement.
When the personnel of configuration arrange reproduction time of the shopping advertisement in corresponding video to be reached, described corresponding The shopping advertisement is intercutted in video.
Sending module 130, for when detect user triggering obtain shopping advertisement details instruction when, will be described The instruction of details for obtaining shopping advertisement is sent to cloud server, the details include the details of commodity and Website corresponding with commodity Quick Response Code.
In the present embodiment, when the instruction of the details that user's triggering obtains the shopping advertisement is detected, intelligence TV sends the instruction of the details for obtaining shopping advertisement to cloud server, and the details include commodity Details and website corresponding with commodity Quick Response Code.Specifically, user can obtain institute by clicking on remote control triggering The instruction of the details of shopping advertisement is stated, or the detailed of the shopping advertisement is obtained by clicking on the screen triggering of intelligent television The instruction of thin information.If intelligent television does not receive the instruction of the details of the acquisition shopping advertisement of user's triggering, Then the shopping advertisement can disappear in persistently broadcasting for 1 to 2 second afterwards automatically, and lasting 2 to 3 can also be arranged in specific implementation process The reproduction times such as second.
Receiver module 140, for receiving the details of the shopping advertisement of cloud server feedback, and by institute State details to be displayed in intelligent television current display interface.
After cloud server feeds back the details of the shopping advertisement, intelligent television is received, and will be described Details are displayed in intelligent television current display interface.So that user obtains Quick Response Code corresponding with the commodity.
When the present embodiment plays video by intelligent television, shopping advertisement corresponding with the video, the shopping are obtained Advertisement includes merchandise news;The shopping advertisement is intercutted according to the preset play time of the shopping advertisement;When detecting user When triggering obtains the instruction of the details of shopping advertisement, the instruction of the details for obtaining shopping advertisement is sent to cloud End server, the details include the details of commodity and website corresponding with commodity Quick Response Code;Receive described The details of the shopping advertisement of cloud server feedback, and the details are included in intelligent television current display interface In.By the way, when intelligent television plays video, shopping advertisement corresponding with the video, the purchase are obtained first Thing advertisement includes merchandise news;Then the shopping advertisement is intercutted according to the default reproduction time of the shopping advertisement;Work as inspection When measuring the instruction of the details that user's triggering obtains shopping advertisement, by the instruction of the details for obtaining shopping advertisement Send to cloud server, the details include the details of commodity and website corresponding with commodity Quick Response Code; The details of the shopping advertisement of the cloud server feedback are received, and the details are included in intelligent television In current display interface, user can be done shopping by website corresponding with commodity Quick Response Code described in scanning, it is not necessary to Take a significant amount of time and scan for, it is not required that take a significant amount of time special viewing home shopping channel, shopping is realized with entertaining phase With reference to improving Consumer's Experience.
Further, with reference to Fig. 7, Fig. 7 is the refinement high-level schematic functional block diagram of acquisition module in Fig. 6.
The system first embodiment of video shopping is realized based on the present invention, the acquisition module 110 can include:
Acquiring unit 111, for obtaining the video ID of the video;
Searching unit 112, for the advertisement configuration according to the video ID of the video from intelligent television local data base The shopping advertisement corresponding with the video ID is searched in list;
Judging unit 113, judge in the advertisement configuration list in the intelligent television local data base with the presence or absence of with institute State the corresponding shopping advertisements of video ID;
Download unit 114, if for exist in the advertisement configuration list in the intelligent television local data base with it is described Video ID corresponding shopping advertisement, then download the shopping advertisement corresponding with the video ID.
In the present embodiment, when user is detected in broadcasting video, it is necessary first to obtain user in the video played ID, then the advertisement configuration list lookup and the video according to the video ID of the video from intelligent television local data base ID corresponding shopping advertisement, then judge advertisement configuration list in the intelligent television local data base with the presence or absence of with it is described Video ID corresponding shopping advertisement.If exist in the advertisement configuration list in the intelligent television local data base regarding with described Frequency ID corresponding shopping advertisement, then download the shopping advertisement corresponding with the video ID, so that user is watched.
Further, with reference to Fig. 8, Fig. 8 is that the functional module of the system second embodiment that the present invention realizes video shopping is shown It is intended to.
The system first embodiment of video shopping is realized based on the present invention, the system also includes:
First download module 150, the download instruction for being triggered according to user are arranged from the configuration of cloud server downloads ad Table, and the advertisement configuration list is preserved to local data base, the advertisement configuration list is used to preserve shopping advertisement and regard The mapping relations of frequency ID and corresponding shopping advertisement;
Whether detection module 160, have renewal for advertisement configuration list described in real-time detection;
Second download module 170, the advertisement configuration row if having renewal for the advertisement configuration list, after down loading updating Table is simultaneously preserved.
To ensure that the present invention normally can be implemented, before intelligent television plays video, it is necessary first to by the intelligence electricity Depending on connecting network, download instruction is then triggered, intelligent television sends the download instruction to cloud server, cloud server Advertisement configuration list is sent to intelligent television according to the download instruction.The video ads configured list is used to preserve video In shopping advertisement and video ID, video set number, video licence plate side information etc..And video ID is preserved with corresponding shopping advertisement Mapping relations.After successful downloads ad configured list, need whether advertisement configuration list described in real-time detection has renewal;Such as Really described advertisement configuration list has renewal, then download the advertisement configuration list after renewal, and stores local data base.It is described Advertisement configuration list carries version information, can prevent repetitive requests from downloading.
The present embodiment by the download instruction that triggered according to user from cloud server downloads ad configured list, and by institute State advertisement configuration list to preserve to local data base, the advertisement configuration list be used for preserve shopping advertisement and video ID with it is corresponding Shopping advertisement mapping relations;Whether advertisement configuration list described in real-time detection has renewal;If so, it is then wide after down loading updating Accuse configured list and preserve.By the way, first according to user triggering download instruction from cloud server downloads ad Configured list, and the advertisement configuration list is preserved to local data base, the advertisement configuration list is used to preserve shopping extensively Accuse and video ID and corresponding shopping advertisement mapping relations;And whether advertisement configuration list has renewal described in real-time detection;If It is then the advertisement configuration list after down loading updating to preserve so that user can realize getting while watching TV programme Shopping advertisement, such that it is able to realize purchase, it is not necessary to take time specially to watch shopping video, realizes that shopping combines with amusement.
Further, with reference to Fig. 9, Fig. 9 is the refinement high-level schematic functional block diagram that module is intercutted in Fig. 6.
The system first embodiment of video shopping is realized based on the present invention, the module 120 of intercutting can include:
First monitoring means 121, for monitoring video playback progress, intercut the corresponding purchase according to playing progress rate adjustment The time of thing advertisement;
Second monitoring means 122, for when the reproduction time of the shopping advertisement after adjustment is reached, monitoring video is broadcast Picture is put, the commodity that video current picture occurs are obtained;
Judging unit 123, for judge commodity that video current picture occurs whether with include in the shopping advertisement Commodity correspondence;
Unit 124 is intercutted, if the commodity pair included in the commodity and the shopping advertisement that occur for video current picture Should, then the commodity for being occurred according to video current picture intercut the shopping advertisement.
In the present embodiment, in order to ensure the commodity that include occur with video current picture in the shopping advertisement played business Product correspondence, needs real-time monitoring video playback progress, and the time that the shopping advertisement according to concrete progress adjustment is played.Such as When the reproduction time to shopping advertisement is configured, first shopping advertisement is played in ten minutes for arranging after the video playback, But as current network state is poor, video playback is not smooth, it may appear that the situation for buffering or blocking, when video goes out When the situation for now buffering or blocking, now timer continues timing, if when the time on timer was by ten minutes just First shopping advertisement is played, due to there is buffering, the time of video playback inadequate ten minutes, therefore now first is played The situation that the commodity that the commodity in advertisement are occurred with video current picture are not corresponded occurs if shopping advertisement.Cannot ensure to broadcast The commodity correspondence that commodity in the shopping advertisement put occur with video current picture, can cause the user puzzlement.Therefore need reality When monitor video playback progress, video playback there is buffering or block situation when, obtain buffering or block Time, the time for buffering or block are added in the corresponding shopping advertisement Preset Time of broadcasting, are such as commenced play out in video When, timer starts timing, arrange and play the corresponding shopping advertisement time for 10 minutes after playing, video buffer 1 minute, then The time feedbacking of video buffer to timer, timer adjustment are played into the corresponding shopping advertisement time for 11 after video playback Minute.
After the time for intercutting the corresponding shopping advertisement according to playing progress rate adjustment, shopping after adjustment When the reproduction time of advertisement is reached, need to monitor video playback picture, obtain the commodity that video current picture occurs, video is worked as The commodity of front picture appearance are corresponding with the commodity included in the shopping advertisement that the corresponding time plays to be contrasted.If video is worked as The commodity included in the shopping advertisement that the commodity bundle that front picture occurs was played containing the corresponding time, then go out according to video current picture Existing commodity, intercut the shopping advertisement.
The present embodiment intercuts the time of the shopping advertisement according to playing progress rate adjustment by monitoring video playback progress; When the reproduction time of the shopping advertisement after adjustment is reached, video playback picture is monitored, obtain video current picture and occur Commodity;Judge whether the commodity that video current picture occurs are corresponding with the commodity included in the shopping advertisement;If video is worked as The commodity that front picture occurs are corresponding with the commodity included in the shopping advertisement, then the commodity for being occurred according to video current picture, Intercut the shopping advertisement.By the way, real-time monitoring video playback progress first, it is right to be intercutted according to playing progress rate adjustment The time of the shopping advertisement answered;When the reproduction time of the shopping advertisement after adjustment is reached, monitoring video playback is drawn Face, obtains the commodity that video current picture occurs;Judge commodity that video current picture occurs whether with the shopping advertisement in Comprising commodity correspondence;If the commodity that video current picture occurs are corresponding with the commodity included in the shopping advertisement, basis The commodity that video current picture occurs, intercut the shopping advertisement.The commodity realized in the shopping advertisement of broadcasting are worked as with video The commodity correspondence that front picture occurs, it is to avoid cause to insert the sensation of advertisement by force to spectators, improve Consumer's Experience.
The present invention further provides a kind of user terminal for realizing video shopping.
With reference to Figure 10, Figure 10 is that the functional module of the user terminal first embodiment that the present invention realizes video shopping is illustrated Figure.
In the present embodiment, the user terminal includes:
Scan module 180, for including the details in intelligent television current display interface in intelligent television Afterwards, it is scanned according to the scan instruction pair website Quick Response Code corresponding with the commodity of user's triggering;
Module 190 is obtained, for obtaining corresponding with the commodity by the corresponding website Quick Response Code of scanning and the commodity Website;
Payment module 200, is paid for basis website corresponding with the commodity.
In the present embodiment, the details are included in intelligent television current display interface it in intelligent television Afterwards, user can be scanned by user terminal pair website Quick Response Code corresponding with the commodity, so as to obtain and the business The corresponding website of product, is bought by the website.
After the present embodiment is by being included the details in intelligent television current display interface in intelligent television, It is scanned according to the scan instruction pair website Quick Response Code corresponding with the commodity of user's triggering;By scanning and the commodity Corresponding website Quick Response Code obtains website corresponding with the commodity;Paid according to website corresponding with the commodity.It is logical Aforesaid way is crossed, user can be realized when video is watched, and done shopping, be not required to by scanning the Quick Response Code that intelligent television shows Want the ancillary cost substantial amounts of time to scan for, improve Consumer's Experience.
The preferred embodiments of the present invention are these are only, the scope of the claims of the present invention is not thereby limited, it is every using this Equivalent structure or equivalent flow conversion that bright description and accompanying drawing content are made, or directly or indirectly it is used in other related skills Art field, is included within the scope of the present invention.

Claims (10)

1. a kind of method for realizing video shopping, is applied to intelligent television, it is characterised in that methods described includes:
When intelligent television plays video, shopping advertisement corresponding with the video is obtained, the shopping advertisement includes merchandise news;
The shopping advertisement is intercutted according to the preset play time of the shopping advertisement;
When the instruction of the details that user's triggering obtains shopping advertisement is detected, by the detailed letter for obtaining shopping advertisement The instruction of breath is sent to cloud server, and the details include the details of commodity and website corresponding with the commodity Quick Response Code;
The details of the shopping advertisement of the cloud server feedback are received, and the details are included in intelligent television In current display interface.
2. the method for realizing video shopping as claimed in claim 1, it is characterised in that the acquisition is corresponding with the video The step of shopping advertisement, includes:
Obtain the video ID of the video;
Advertisement configuration list lookup and the video ID according to the video ID of the video from intelligent television local data base Corresponding shopping advertisement;
Judge the advertisement configuration list in the intelligent television local data base with the presence or absence of the purchase corresponding with the video ID Thing advertisement;
If so, then the shopping advertisement corresponding with the video ID is downloaded.
3. the method for claim 1, it is characterised in that when the intelligent television plays video, obtains and the video Corresponding shopping advertisement, the step of the shopping advertisement includes merchandise news before also include:
According to user triggering download instruction from cloud server downloads ad configured list, and by the advertisement configuration list protect Deposit to local data base, the advertisement configuration list is used to preserve shopping advertisement and video ID with the mapping of corresponding shopping advertisement Relation;
Whether advertisement configuration list described in real-time detection has renewal;
If so, advertisement configuration list then after down loading updating is simultaneously preserved.
4. the method for realizing video shopping as claimed in claim 1, it is characterised in that described according to the pre- of the shopping advertisement If the step of reproduction time intercuts the shopping advertisement includes:
Monitoring video playback progress, intercuts the time of the shopping advertisement according to playing progress rate adjustment;
When the reproduction time of the shopping advertisement after adjustment is reached, video playback picture is monitored, obtain video current picture The commodity of appearance;
Judge whether the commodity that video current picture occurs are corresponding with the commodity included in the shopping advertisement;
If so, the commodity for then being occurred according to video current picture, intercut the shopping advertisement.
5. a kind of method for realizing video shopping, is applied to user terminal, it is characterised in that methods described includes:
After intelligent television is included the details in intelligent television current display interface, according to sweeping for user's triggering Retouch instruction to be scanned website corresponding with commodity Quick Response Code;
Website corresponding with the commodity is obtained by scanning website corresponding with commodity Quick Response Code;
Paid according to website corresponding with the commodity.
6. it is a kind of realize video shopping system, it is characterised in that the system includes:
Acquisition module, when playing video for intelligent television, obtains shopping advertisement corresponding with the video, the shopping advertisement Including merchandise news;
Module is intercutted, for the shopping advertisement being intercutted according to the preset play time of the shopping advertisement;
Sending module, for when the instruction of the details that user's triggering obtains shopping advertisement is detected, described acquisition being purchased The instruction of the details of thing advertisement is sent to cloud server, and the details include the details of commodity and purchase institute State the website Quick Response Code of commodity;
Receiver module, for receiving the details of the shopping advertisement of cloud server feedback, and by the details It is displayed in intelligent television current display interface.
7. the system for realizing video shopping as claimed in claim 6, it is characterised in that the acquisition module includes:
Acquiring unit, for obtaining the video ID of the video;
Searching unit, for looking in the advertisement configuration list according to the video ID of the video from intelligent television local data base Look for the shopping advertisement corresponding with the video ID;
Judging unit, for judging in the advertisement configuration list in the intelligent television local data base with the presence or absence of regarding with described Frequency ID corresponding shopping advertisement;
Download unit, if for existing in the advertisement configuration list in the intelligent television local data base and the video ID phases Corresponding shopping advertisement, then download the shopping advertisement corresponding with the video ID.
8. the system for realizing video shopping as claimed in claim 6, it is characterised in that the system also includes:
First download module, for the download instruction that triggered according to user from cloud server downloads ad configured list, and will The advertisement configuration list is preserved to local data base, and the advertisement configuration list is used to preserve shopping advertisement and video ID and phase The mapping relations of the shopping advertisement answered;
Whether detection module, have renewal for advertisement configuration list described in real-time detection;
Second download module, if having renewal for the advertisement configuration list, the advertisement configuration list after down loading updating is simultaneously protected Deposit.
9. the system for realizing video shopping as claimed in claim 6, it is characterised in that the module of intercutting includes:
First monitoring means, for monitoring video playback progress, intercut the time of the shopping advertisement according to playing progress rate adjustment;
Second monitoring means, for when the reproduction time of the shopping advertisement after adjustment is reached, monitoring video playback picture, Obtain the commodity that video current picture occurs;
Judging unit, for judge commodity that video current picture occurs whether with the commodity pair that include in the shopping advertisement Should;
Unit is intercutted, if the commodity for the appearance of video current picture are corresponding with the commodity included in the shopping advertisement, root According to the commodity that video current picture occurs, the shopping advertisement is intercutted.
10. it is a kind of realize video shopping user terminal, it is characterised in that the user terminal includes:
Scan module, after include in intelligent television current display interface by the details, root The scan instruction pair website Quick Response Code corresponding with the commodity triggered according to user is scanned;
Module is obtained, for website corresponding with the commodity being obtained by scanning website corresponding with commodity Quick Response Code;
Payment module, is paid for basis website corresponding with the commodity.
CN201611041980.5A 2016-11-18 2016-11-18 Method, system and user terminal for realizing video shopping Pending CN106534904A (en)

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