CN103501464A - Method, terminal, server and system for pushing advertisement - Google Patents

Method, terminal, server and system for pushing advertisement Download PDF

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Publication number
CN103501464A
CN103501464A CN201310439115.6A CN201310439115A CN103501464A CN 103501464 A CN103501464 A CN 103501464A CN 201310439115 A CN201310439115 A CN 201310439115A CN 103501464 A CN103501464 A CN 103501464A
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China
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information
advertisement
focus
video
preset
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CN201310439115.6A
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Chinese (zh)
Inventor
杨大维
宋创业
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深圳市同洲电子股份有限公司
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Priority to CN201310439115.6A priority Critical patent/CN103501464A/en
Publication of CN103501464A publication Critical patent/CN103501464A/en

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Abstract

The embodiment of the invention discloses a method, terminal, server and system for pushing an advertisement. The method for pushing the advertisement includes the steps that focus information of a target focus on a video display picture clicked by a user is obtained; the focus information is sent to the advertisement managing server; preset advertisement information corresponding to the focus information and pushed by the advertisement managing server is obtained; the preset advertisement information is displayed. With the method, terminal, server and system for pushing the advertisement, the functions of automatically identifying a commodity clicked by a user on a video display face and correspondingly pushing the advertisement information can be achieved, relevance of advertisement content and a current video program is improved, and interactive experience of the user is enhanced.

Description

一种推送广告的方法、终端、服务器以及系统 A method for pushing advertisements, the terminal, and the server system

技术领域 FIELD

[0001] 本发明涉及数字电视领域和计算机技术领域,尤其涉及一种推送广告的方法、终端、服务器以及系统。 [0001] The present invention relates to the field of digital television and computer technologies, and particularly to a method of pushing advertisement, a terminal, and the server system.

背景技术 Background technique

[0002] 随着互联网的普及,越来越多的用户开始在网络上点播视频节目。 [0002] With the popularity of the Internet, more and more users start video on demand on the network. 与此同时,越来越多的用户以网络购物作为一个消费方式,因此,若把网络购物与网络视频节目相结合,将具有良好的发展前景。 At the same time, more and more users to online shopping as a way of consumption, therefore, if the online shopping combined with online video program, will have good prospects for development.

[0003]目前,在网络视频节目中推送商品广告的方式主要是在视频节目中插播广告或者在视频节目暂停期间推送广告,这种方法不能识别当前视频节目中存在的商品,广告内容和当前视频节目关联性低,用户互动体验不高。 [0003] Currently, pushing commercial advertising in online video programs mainly through advertising spots in a video program or push ads during a video program pause, this method does not recognize the current video program exists merchandise, advertising content and the current video program association is low, not high user interactive experience.

发明内容 SUMMARY

[0004] 本发明实施例所要解决的技术问题在于,提供一种推送广告的方法、终端、服务器以及系统,实现自动识别用户在视频显示面上点击的商品并对应推送广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 [0004] The technical problem to be solved by embodiments of the present invention to provide a method for pushing advertisements, the terminal, and the server system, automatic identification of the user clicking on a video display surface of the product and advertising information corresponding to the push function, improve advertising the content and relevance of the current video program that allows users to get to the advertisement desired information.

[0005] 为了解决上述技术问题,本发明实施例提供了一种推送广告的方法,包括: [0005] To solve the above problems, the present invention provides a method of pushing advertisements, comprising:

[0006] 获取用户点击视频显示画面上目标焦点的焦点信息; [0006] Gets the user clicks on the video display of the focus information of the target the focus on the screen;

[0007] 发送所述焦点信息到广告管理服务器; [0007] transmits the information to the focus advertising management server;

[0008] 获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; [0008] acquiring the advertisement management server push the preset focus information corresponding to the advertisement information;

[0009] 显示所述预设广告信息。 [0009] The default display advertisement information.

[0010] 相应的,本发明实施例还提供了另一种推送广告的方法,所述方法包括: [0010] Accordingly, embodiments of the present invention further provides another method of pushing advertising, the method comprising:

[0011] 获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; [0011] Gets DTV transmitting terminal user clicks on the video display of the focus information of the target the focus on the screen;

[0012] 根据所述焦点信息获取对应的预设广告信息; [0012] corresponding to the acquired advertisement information according to the preset focus information;

[0013] 将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0013] The advertisement information preset pushes the digital TV terminals, so that the DTV displays the preset terminal advertisement information.

[0014] 相应地,本发明实施例还提供了一种推送广告的数字电视播放终端,包括: [0014] Accordingly, embodiments of the present invention further provides a digital television advertising push terminal, comprising:

[0015] 焦点信息获取模块,用于获取用户点击视频显示画面上目标焦点的焦点信息; [0015] focus information obtaining module, configured to acquire focus information a user clicks on a video display screen on the target focus;

[0016] 焦点信息发送模块,用于发送所述焦点信息到广告管理服务器; [0016] Focus information sending module, configured to send the information to the focus advertising management server;

[0017] 预设广告信息获取模块,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; [0017] default advertisement information acquisition module for acquiring the advertisement management server push the preset focus information corresponding to the advertisement information;

[0018] 预设广告信息显示模块,用于显示所述预设广告信息。 [0018] default advertisement information display module for displaying the preset advertisement information.

[0019] 相应地,本发明实施例还提供了一种推送广告的广告管理服务器,包括: [0019] Accordingly, embodiments of the present invention further provides advertisement management server for pushing advertisements, comprising:

[0020] 焦点信息接收模块,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; [0020] focus information receiving module, configured to obtain a user terminal transmitting a digital television broadcast video display focus information click target focus on a screen;

[0021] 预设广告信息查询模块,用于根据所述焦点信息获取对应的预设广告信息;[0022] 预设广告信息推送模块,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0021] default advertisement information inquiry module configured to acquire the advertisement information corresponding to the preset according to the focus information; [0022] default advertisement information pushing means for pushing the preset advertisement information to said digital television playing terminal, so that the DTV displays the preset terminal advertisement information.

[0023] 相应地,本发明实施例还提供了一种推送广告的系统,包括数字电视播放终端和广告管理服务器,其中: [0023] Accordingly, embodiments of the present invention also provides a system for pushing advertisements, including advertisements and digital television terminal management server, wherein:

[0024] 所述数字电视播放终端用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器;获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息; [0024] The digital television broadcast terminal configured to acquire focus information a user clicks on the video displayed on the screen of the target focus; and sending the information to the advertisement management server focus; obtaining the advertisement information management server pushed the corresponding pre-focus provided advertisement information; displaying the preset advertisement information;

[0025] 所述广告管理服务器用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0025] The advertisement management server of the user for obtaining a digital television broadcast video display terminal transmits the click information of the target the focus of the focus on the screen; obtaining the advertisement information corresponding to the preset according to the focus information; push the preset advertisement information terminal to the DTV, the DTV to display the preset terminal advertisement information.

[0026] 实施本发明实施例,具有如下有益效果:本发明实施例通过获取用户点击视频显示面的操作,实现自动识别用户在视频显示面上点击的商品并推送对应广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 [0026] Example embodiment of the present invention, has the following advantages: Example embodiments of the present invention by obtaining a user clicks the video display surface, the user has clicked on automatic identification of a video display surface of the product and pushes the advertisement information corresponding to the function to improve advertising the content and relevance of the current video program that allows users to get to the advertisement desired information.

附图说明 BRIEF DESCRIPTION

[0027] 为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。 [0027] In order to more clearly illustrate the technical solutions in the embodiments or the prior art embodiment of the present invention, briefly introduced hereinafter, embodiments are described below in the accompanying drawings or described in the prior art needed to be used in describing the embodiments the drawings are only some embodiments of the present invention, those of ordinary skill in the art is concerned, without creative efforts, can derive from these drawings other drawings.

[0028] 图1是本发明实施例提供的一种推送广告的方法的流程示意图; [0028] FIG. 1 is a schematic flowchart of a method for pushing advertisements according to an embodiment of the present invention;

[0029] 图2是本发明实施例提供的另一种推送广告的方法的流程示意图; [0029] FIG. 2 is a schematic view of another flowchart of a method of pushing advertisements according to an embodiment of the present invention;

[0030] 图3是本发明实施例提供的一种推送广告的数字电视播放终端的结构示意图; [0030] FIG. 3 is a schematic structure of a digital television advertising push terminal according to an embodiment of the present invention;

[0031] 图4是本发明实施例提供的一种推送广告的广告管理服务器的结构示意图; [0031] FIG. 4 is a block diagram of a push ad management server according to an embodiment of the present invention;

[0032]图5是本发明实施例提供的一种预设广告信息查询模块的结构示意图; [0032] FIG. 5 is a block diagram of a preset advertisement information query module according to an embodiment of the present invention;

[0033] 图6是本发明实施例提供的一种推送广告的系统的结构示意图。 [0033] FIG. 6 is a schematic diagram of a system for pushing advertisements according to an embodiment of the present invention.

具体实施方式 Detailed ways

[0034] 下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。 [0034] below in conjunction with the present invention in the accompanying drawings, technical solutions of embodiments of the present invention are clearly and completely described, obviously, the described embodiments are merely part of embodiments of the present invention, but not all embodiments example. 基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, those of ordinary skill in the art to make all other embodiments without creative work obtained by, it falls within the scope of the present invention.

[0035] 本发明实施例中提供的数字电视播放终端包括电脑、智能手机、PAD、智能数字电视以及笔记本电脑等,能够实现点播视频节目的功能;另外,本发明实施例中提供的广告管理服务器包括至少一个广告数据库。 [0035] The digital TV terminals embodiment include computers, smart phones, the PAD, intelligent digital television, and notebook computers embodiment of the present invention, it is possible to realize the function video on demand; In addition, advertising management server provided in the Examples of the embodiment of the present invention including at least one ad database.

[0036] 图1是本发明实施例中一种推送广告的方法的流程示意图。 [0036] FIG. 1 is a schematic flow diagram of one embodiment of the method of the embodiment of the present invention push advertising. 如图所示本实施例中的一种推送广告的方法的流程可以包括: Flow of the method for pushing advertisements embodiment shown in FIG embodiment of the present may include:

[0037] SI 10,获取用户点击视频显示画面上目标焦点的焦点信息。 [0037] SI 10, the user clicks the video display acquires focus information of the target the focus on the screen.

[0038] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 [0038] The video display means, a screen displayed on the digital television terminal video player. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, the user on the video player to watch on-demand video programming, the user can try to click on the screen to display items of interest, digital TV terminals will get the user clicks on the video display information about the target focus focus on the screen. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video screen in the way the item is shown, can have a variety, such as: video player, click on the computer display screen objects with the mouse cursor; use your fingers struck the smart phone display screen video player article. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein said article in the present embodiment can be used as advertising goods, for example a video program with the watch, the watch can be used as advertising goods.

[0039] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0039] Alternatively, the target focus focus information includes identification information of the video, the video display progress information and the target current focus of the picture display position information on the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Wherein the video identification information includes the name of the video program, version, and format; video currently displayed schedule information screen includes video program current progress bar time value; target focus displayed on the video location information screen comprises a target focus display screen in the video coordinate values.

[0040] S120,发送所述焦点信息到广告管理服务器。 [0040] S120, the focus information is transmitted to the advertisement management server.

[0041] 具体的,数字电视播放终端将焦点信息以数据形式发送到广告管理服务器。 [0041] Specifically, the digital TV terminals focus information to the advertisement management server in data form. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, digital television terminal may be sent via the Internet focus information as data to the background of the advertisement management server, the advertisement management server may belong to a cloud server.

[0042] S130,获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息。 [0042] S130, acquires the default advertisement information of the advertisement information management server pushed the corresponding focus.

[0043] 具体的,数字电视播放终端获取广告管理系统以数据形式推送回的焦点信息对应的预设广告信息。 [0043] Specifically, the terminal acquires digital television advertisement management system as data pushed back focus preset information corresponding to the advertisement information.

[0044] 需要指出的是,广告管理服务器在推送与所述焦点信息对应的预设广告信息之前,需要根据焦点信息获取对应的预设广告信息,包括:在广告数据库中,根据焦点信息查询目标焦点归属的商品轮廓区域;根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0044] It should be noted that the advertising management server before pushing the focus preset information corresponding advertisement information, ads need to obtain information corresponding to a preset based on focus information, including: advertising in the database, based on focus information inquiry target focus ownership of goods outlined area; default ad information corresponding contour area based on commodity trade inquiries contour area. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein, the advertisement database, the advertisement information stored merchandise information of said video program and corresponding goods, including advertising information advertising links and / or link purchased merchandise. 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域;广告管理服务器根据商品轮廓区域即可获取对应的商品,随即调出该商品对应的广告信息并推送回数字电视播放终端。 Optional specific implementations, the advertisement database, advertisement management server according to the first video identification information of the focus information, the name of the video program, version and format, find the user's current demand video programming; advertising management server then focus the information in the video currently displayed schedule information screen to determine the presence of the video program current picture merchandise; and advertising management server display position information screen in the video from the focus information of the target the focus, i.e. the target focus display the coordinate value of the picture in the video , find the focal region of the target product contour belongs, i.e., the product region contour profile screen video display area surrounding the image of the commodity; advertising management server to obtain a corresponding product type contour regions, then transferred out of the advertisement product corresponding to information and push back the DTV terminal.

[0045] S140,显示所述预设广告信息。 [0045] S140, the preset display advertisement information.

[0046] 具体的,数字电视播放终端显示商品的广告链接和购买链接。 [0046] In particular, the digital television terminal display advertising links and links to buy merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, digital television terminal program pause video playback, simultaneous display advertising links and links to buy merchandise in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Optionally, when the user clicks continue to play the video program, no longer display advertising information push.

[0047] 图2是本发明另一种推送广告的方法的流程示意图,可以包括: [0047] FIG. 2 is a schematic flow diagram of another method of the present invention push the ads, and comprising:

[0048] S210,获取用户点击视频显示画面上目标焦点的焦点信息。 [0048] S210, the user clicks on the video display to obtain information about the target focus focus on the screen.

[0049] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 The [0049] The video display means, the display screen of the video player on a digital television terminal. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, the user on the video player to watch on-demand video programming, the user can try to click on the screen to display items of interest, digital TV terminals will get the user clicks on the video display information about the target focus focus on the screen. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video screen in the way the item is shown, can have a variety, such as: video player, click on the computer display screen objects with the mouse cursor; use your fingers struck the smart phone display screen video player article. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein said article in the present embodiment can be used as advertising goods, for example a video program with the watch, the watch can be used as advertising goods.

[0050] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0050] Alternatively, the target focus focus information includes identification information of the video, the video display progress information and the target current focus of the picture display position information on the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Wherein the video identification information includes the name of the video program, version, and format; video currently displayed schedule information screen includes video program current progress bar time value; target focus displayed on the video location information screen comprises a target focus display screen in the video coordinate values.

[0051] S220,发送焦点信息到广告管理服务器。 [0051] S220, focus information is sent to the advertisement management server.

[0052] 具体的,数字电视播放终端将焦点信息以数据形式发送到广告管理服务器。 [0052] Specifically, the digital TV terminals focus information to the advertisement management server in data form. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, digital television terminal may be sent via the Internet focus information as data to the background of the advertisement management server, the advertisement management server may belong to a cloud server.

[0053] S230,获取数字电视播放终端发送的焦点信息。 [0053] S230, acquires focus information transmitted from the digital TV terminals.

[0054] 具体的,广告管理服务器接收数字电视播放终端以数据形式发送来的焦点信息。 [0054] Specifically, the advertisement management server terminal receives a digital television broadcast focus information transmitted as data.

[0055] S240,根据焦点信息查询目标焦点归属的商品轮廓区域。 [0055] S240, based on focus information query target product profile focus area belongs.

[0056] 所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 The [0056] product profile contour region i.e. screen video display area surrounding the image product. 具体的,广告管理服务器根据焦点信息查询目标焦点归属的商品轮廓区域。 Specifically, the advertisement management server belongs according to the focus information query target product profile focus area.

[0057] 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域。 [0057] Optional specific implementations, the advertisement database, advertisement management server according to the first video identification information of the focus information, the name of the video program, version and format, find the user's current demand video programming; then advertising management server determines focus information in the video currently displayed according to the progress information screen present on the video program current picture merchandise; and advertising management server display position information screen in the video from the focus information of the target focus, i.e. target focus display screen in the video coordinate values, to find the target product profile focus area belongs.

[0058] S250,根据商品轮廓区域查询对应的预设广告信息。 [0058] S250, the query corresponding default ad information according to the commodity contour area.

[0059] 具体的,在广告数据库中,广告管理服务器根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0059] Specifically, in the advertisement database, advertisement management server queries the default profile advertising information corresponding to the area of ​​goods according to the commodity contour area. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein, the advertisement database, the advertisement information stored merchandise information of said video program and corresponding goods, including advertising information advertising links and / or link purchased merchandise. 所述商品轮廓区域与商品对应,所述商品与其预设广告信息对应。 The commodity and commodity profile region corresponding to the advertisement information corresponding to the commodity its preset.

[0060] S260,将预设广告信息推送给视频播放器数字电视播放终端。 [0060] S260, the advertising push information to the default video player, digital TV terminals.

[0061] 具体的,广告管理服务器以数据形式将预设广告信息推送回数字电视播放终端。 [0061] Specifically, the ad server to manage data in the form of the advertising information default push back the DTV terminal.

[0062] S270,获取广告管理服务器推送的预设广告信息。 [0062] S270, obtain default advertisement information management server push.

[0063] 具体的,数字电视播放终端接收广告管理服务器以数据形式推送回的预设广告信 [0063] Specifically, the terminal receives a digital television broadcast advertisement management server default advertisement data channel in the form of pushed back

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[0064] S280,显示预设广告信息。 [0064] S280, the default display advertising information.

[0065] 具体的,数字电视播放终端显示商品的广告链接和购买链接。 [0065] In particular, the digital television terminal display advertising links and links to buy merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, digital television terminal program pause video playback, simultaneous display advertising links and links to buy merchandise in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Optionally, when the user clicks continue to play the video program, no longer display advertising information push.

[0066] 图3是本发明实施例中一种推送广告的数字电视播放终端的结构示意图。 [0066] FIG. 3 is a schematic diagram of a digital television terminal for pushing advertisements embodiment of the present invention. 如图所示本发明实施例中的数字电视播放终端至少可以包括焦点信息获取模块310、焦点信息发送模块320、预设广告信息获取模块330以及预设广告信息显示模块340,其中: As shown in FIG DTV terminal in the embodiment of the present invention may include at least focus information obtaining module 310, the focus information sending module 320, the default advertisement information acquisition module 330 and the preset advertisement information display module 340, wherein:

[0067] 焦点信息获取模块310,用于获取用户点击视频显示画面上目标焦点的焦点信息。 [0067] The focal point information obtaining module 310, configured to obtain the user clicks on the video display of the focus information of the target the focus on the screen.

[0068] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 [0068] The video display means, a screen displayed on the digital television terminal video player. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,焦点信息获取模块310将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, when users watch video on-demand video player, the user can try to click on the screen to display items of interest, the focus of information acquisition module 310 will obtain a user clicks on the video display information about the target focus focus on the screen. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video screen in the way the item is shown, can have a variety, such as: video player, click on the computer display screen objects with the mouse cursor; use your fingers struck the smart phone display screen video player article. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein said article in the present embodiment can be used as advertising goods, for example a video program with the watch, the watch can be used as advertising goods.

[0069] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0069] Alternatively, the target focus focus information includes identification information of the video, the video display progress information and the target current focus of the picture display position information on the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Wherein the video identification information includes the name of the video program, version, and format; video currently displayed schedule information screen includes video program current progress bar time value; target focus displayed on the video location information screen comprises a target focus display screen in the video coordinate values.

[0070] 焦点信息发送模块320,用于发送所述焦点信息到广告管理服务器。 [0070] Focus information sending module 320, configured to send the information to the advertisement management server focus.

[0071] 具体的,焦点信息发送模块320将焦点信息以数据形式发送到广告管理服务器。 [0071] Specifically, the focus information transmission module 320 transmits the information to the focus data in the form of advertising management server. 可选的,通过互联网,焦点信息发送模块320可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, the focus information sending module 320 may be transmitted via the Internet focus information as data to the background of the advertisement management server, the advertisement management server may belong to a cloud server.

[0072] 预设广告信息获取模块330,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息。 [0072] default advertisement information acquisition module 330 for acquiring the advertisement management server push advertisement information and a preset information corresponding to the focal point.

[0073] 具体的,预设广告信息获取模块330获取广告管理系统以数据形式推送回的焦点信息对应的预设广告信息。 [0073] Specifically, the default advertisement information acquisition module 330 acquires advertisement data management system in the form of pushed back focus information corresponding to the preset advertisement information.

[0074] 需要指出的是,广告管理服务器在推送与所述焦点信息对应的预设广告信息之前,需要根据焦点信息获取对应的预设广告信息,包括:在广告数据库中,根据焦点信息查询目标焦点归属的商品轮廓区域;根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0074] It should be noted that the advertising management server before pushing the focus preset information corresponding advertisement information, ads need to obtain information corresponding to a preset based on focus information, including: advertising in the database, based on focus information inquiry target focus ownership of goods outlined area; default ad information corresponding contour area based on commodity trade inquiries contour area. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein, the advertisement database, the advertisement information stored merchandise information of said video program and corresponding goods, including advertising information advertising links and / or link purchased merchandise. 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域;广告管理服务器根据商品轮廓区域即可获取对应的商品,随即调出该商品对应的广告信息并推送回预设广告信息获取模块330。 Optional specific implementations, the advertisement database, advertisement management server according to the first video identification information of the focus information, the name of the video program, version and format, find the user's current demand video programming; advertising management server then focus the information in the video currently displayed schedule information screen to determine the presence of the video program current picture merchandise; and advertising management server display position information screen in the video from the focus information of the target the focus, i.e. the target focus display the coordinate value of the picture in the video , find the focal region of the target product contour belongs, i.e., the product region contour profile screen video display area surrounding the image of the commodity; advertising management server to obtain a corresponding product type contour regions, then transferred out of the advertisement product corresponding to information and pushed back to the default advertisement information acquisition module 330.

[0075] 预设广告信息显示模块340,用于显示所述预设广告信息。 [0075] default advertisement information display module 340 for displaying the preset advertisement information.

[0076] 具体的,预设广告信息显示模块340显示商品的广告链接和购买链接。 [0076] Specifically, the default advertisement information display module 340 displays advertising links and links to buy merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, digital television terminal program pause video playback, simultaneous display advertising links and links to buy merchandise in the original play interface. 可选的,当用户点击继续播放视频节目后,预设广告信息显示模块340不再显示推送的广告信息。 Optionally, when the user clicks continue to play the video program, the default advertisement information display module 340 is no longer displayed advertisement information push.

[0077] 图4是本发明实施例中一种推送广告的广告管理服务器的结构示意图。 [0077] FIG. 4 is a schematic structural diagram of one embodiment of a push ad management server of the embodiment of the present invention. 如图所示本发明实施例中的广告管理服务器至少可以包括焦点信息接收模块410、预设广告信息查询模块420以及预设广告信息推送模块430,其中: As shown in the embodiment of the present embodiment of the invention the advertisement management server may include at least focus information receiving module 410, the default advertisement information query module 420 and a preset advertisement information pushing module 430, wherein:

[0078] 焦点信息接收模块410,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息。 [0078] Focus of the receiving module 410, configured to obtain a user terminal transmitting a digital television broadcast video display focus information click target focus on the screen.

[0079] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面,用户在视频播放器上观看点播的视频节目时,可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 [0079] The video display means, on the display screen of the digital television terminal video player, the user views the video on demand video player may attempt to click the screen display items of interest, a digital television player terminal will get a user clicks on the video display information about the target focus focus on the screen. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video screen in the way the item is shown, can have a variety, such as: video player, click on the computer display screen objects with the mouse cursor; use your fingers struck the smart phone display screen video player article. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein said article in the present embodiment can be used as advertising goods, for example a video program with the watch, the watch can be used as advertising goods. 进一步的,数字电视播放终端将焦点信息以数据形式发送到焦点信息接收模块410。 Further, the digital television broadcast information to the terminal focus focus information receiving module 410 in the form of data. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的焦点信息接收模块410。 Alternatively, digital television terminal may be sent via the Internet focus information in data form back to the focus information receiving module 410.

[0080] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0080] Alternatively, the target focus focus information includes identification information of the video, the video display progress information and the target current focus of the picture display position information on the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Wherein the video identification information includes the name of the video program, version, and format; video currently displayed schedule information screen includes video program current progress bar time value; target focus displayed on the video location information screen comprises a target focus display screen in the video coordinate values.

[0081] 具体的,焦点信息接收模块410接收数字电视播放终端以数据形式发送来的焦点信息。 [0081] Specifically, the focus information focus information receiving module 410 receives a digital television broadcast to a terminal in the form of data transmitted.

[0082] 预设广告信息查询模块420,用于根据所述焦点信息获取对应的预设广告信息。 [0082] default advertisement information query module 420, configured to obtain information corresponding to the preset advertisement according to the focus information. 具体实现中,所述预设广告信息查询模块420可以如图5所示进一步包括:商品轮廓区域查询单元421和预设广告信息查询单元422,其中: In specific implementation, the preset advertisement information 420 may query module 5 further comprising: a commodity profile query unit 421 and the preset region of the advertisement information query unit 422, wherein:

[0083] 商品轮廓区域查询单元421,用于在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域。 [0083] Product contour area inquiry unit 421 for the advertisement database, according to the commodity outline region of the target focus focus information query belongs. 所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 I.e., the product region contour profile screen video display area surrounding the image of the commodity.

[0084] 可选的具体实现方式,在广告数据库中,首先商品轮廓区域查询单元421根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着商品轮廓区域查询单元421根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后商品轮廓区域查询单元421根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 [0084] Optional specific implementations, the ad database, first of all commodities contour area inquiry unit 421 according to the video identification information focus of information, the name of the video program, version and format, find the user's current demand video programming; Next product contour region inquiry unit 421 according to the focus information in the video currently displayed schedule information screen to determine the presence of the video program current screen product; then product contour area inquiry unit 421 position on the screen displayed in the video from the focus information of the target focus information, i.e., the target focus coordinate value in the video picture, look for product target focus region contour belongs, i.e., the product region contour profile screen video display area surrounding the image product.

[0085] 预设广告信息查询单元422,用于在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信息。 [0085] default advertisement information query unit 422 for the advertisement database, query the default advertisement information corresponding to the product according to the outline region commodity contour regions. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein, the advertisement database, the advertisement information stored merchandise information of said video program and corresponding goods, including advertising information advertising links and / or link purchased merchandise. 所述商品轮廓区域与商品对应,所述商品与其预设广告信息对应。 The commodity and commodity profile region corresponding to the advertisement information corresponding to the commodity its preset.

[0086] 预设广告信息推送模块430,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0086] Default pushing module 430 advertisement information, advertisement information for the preset pushes the digital TV terminals, so that the DTV displays the preset terminal advertisement information.

[0087] 具体的,预设广告信息推送模块430以数据形式将预设广告信息推送回数字电视播放终端。 [0087] Specifically, the default advertisement information pushing module 430 as data pushed back to the preset advertisement information digital TV terminals.

[0088] 进一步的,数字电视播放终端根据推送来的预设广告信息显示商品的广告链接和购买链接。 [0088] Further, digital television terminal display advertising links and links to purchase merchandise according to a preset push advertising messages sent. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, digital television terminal program pause video playback, simultaneous display advertising links and links to buy merchandise in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Optionally, when the user clicks continue to play the video program, no longer display advertising information push.

[0089] 图6是本发明实施例提供的一种推送广告的系统的结构示意图。 [0089] FIG. 6 is a schematic diagram of a system for pushing advertisements according to an embodiment of the present invention. 如图所示本发明实施例中的一种推送广告的系统至少可以包括数字电视播放终端51和广告管理服务器52,其中: As shown in FIG push advertising system in an embodiment of the present invention may include at least a digital television broadcast advertisement management server terminal 51 and 52, wherein:

[0090] 数字电视播放终端51如前文图3所描述的数字电视播放终端,用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器52 ;获取所述广告管理服务器52推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息;[0091 ] 广告管理服务器52如前文图4所描述的广告管理服务器,用于获取数字电视播放终端51发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给数字电视播放终端51,以使所述数字电视播放终端51显示所述预设广告信息。 [0090] The digital TV terminals 51 DTV terminal 3 described in the foregoing FIG configured to acquire focus information a user clicks on the video displayed on the screen of the target focus; and sending the information to the advertisement management server focus 52; obtaining the advertisement the management information server 52 pushes the focus information corresponding to the preset advertisement; displaying the preset advertisement information; [0091] the advertisement management server 52 advertisement management server 4 described in the foregoing diagram for obtaining digital TV terminals 51 sent by the user clicking on the video display target focus focus information on a screen; obtaining the advertisement information corresponding to the preset according to the focus information; the default advertisement to push information to the DTV terminal 51, so that the DTV 51 shows the preset terminal advertisement information.

[0092] 本发明实施例通过获取用户点击视频显示面的操作,实现自动识别用户在视频显示面上点击的商品并推送对应广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 Embodiment [0092] embodiment of the present invention, by obtaining the user clicks the operation of the video display surface, automatically identify the user clicks the video display surface of the product and pushes the advertisement information corresponding to a function, and improve the advertising content of the video program associated with the current, so that the user You can obtain the advertising information you want.

[0093] 本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流程,是可以通过计算机程序来指令相关的硬件来完成,所述的程序可存储于一计算机可读取存储介质中,该程序在执行时,可包括如上述各方法的实施例的流程。 [0093] Those of ordinary skill in the art may understand that the above-described method embodiments all or part of the processes may be related hardware instructed by a computer program, the program may be stored in a computer readable storage medium. when the program is executed, the processes of the foregoing method embodiments. 其中,所述的存储介质可为磁碟、光盘、只读存储记忆体(Read-Only Memory, ROM)或随机存储记忆体(Random AccessMemory, RAM)等。 Wherein the storage medium may be a magnetic disk, an optical disk, read-only memory (Read-Only Memory, ROM) or a random access memory (Random AccessMemory, RAM) and the like.

[0094] 以上所揭露的仅为本发明较佳实施例而已,当然不能以此来限定本发明之权利范围,因此依本发明权利要求所作的等同变化,仍属本发明所涵盖的范围。 [0094] The preferred embodiments disclosed above are merely embodiments of the present invention, it, of course, not intended to limit the scope of the invention, therefore equivalent changes made under this invention as claimed in claim still covered by the scope of the present invention.

Claims (15)

1.一种推送广告的方法,其特征在于,所述方法包括: 获取用户点击视频显示画面上目标焦点的焦点信息; 发送所述焦点信息到广告管理服务器; 获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; 显示所述预设广告信息。 A method for pushing advertisements, characterized in that, said method comprising: obtaining a user clicks on the video display of the focus information on the screen of the focus target; transmitting the information to the advertisement management server focus; acquiring the advertisement management server push and the preset focus information corresponding to the advertisement information; displaying the preset advertisement information.
2.如权利要求1所述的方法,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 2. The method according to claim 1, wherein the focus information includes identification information of video, video is currently displayed screen and the progress information display target focus position information on the video screen.
3.如权利要求1所述的方法,其特征在于,所述预设广告信息包括所述目标焦点归属的商品轮廓区域对应的商品的广告链接和/或购买链接。 The method according to claim 1, wherein the preset information includes the target advertisement home goods focal region contour corresponding product advertising links and / or purchase links.
4.一种推送广告的方法,其特征在于,所述方法包括: 获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; 根据所述焦点信息获取对应的预设广告信息; 将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 A method for pushing advertisements, characterized in that, said method comprising: obtaining a user terminal sends a DTV displays video click target focus focus information on a screen; obtaining the advertisement information corresponding to the preset according to the focus information; the default advertisement to push information to the digital TV terminals, so that the DTV displays the preset terminal advertisement information.
5.如权利要求4所述的方法,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 5. The method according to claim 4, wherein the focus information includes identification information of video, video is currently displayed screen and the progress information display target focus position information on the video screen.
6.如权利要求4所述的方法,其特征在于,所述根据所述焦点信息获取对应的预设广告信息包括: 在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域; 在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信肩、O 6. The method according to claim 4, wherein said acquiring information corresponding to the preset advertisement according to the focus information comprises: in the advertisement database according to the query information of the focus target focus home goods profile region; in the advertisement database according to a preset contour of the advertising to the shoulder region of the query corresponding to the outline region commodity goods, O
7.如权利要求6所述的方法,其特征在于,所述预设广告信息包括所述商品轮廓区域对应的商品的广告链接和/或购买链接。 7. The method according to claim 6, wherein the preset information includes advertisement advertising links corresponding to the outline region commodity goods and / or purchase links.
8.—种推送广告的数字电视播放终端,其特征在于,所述数字电视播放终端包括: 焦点信息获取模块,用于获取用户点击视频显示画面上目标焦点的焦点信息; 焦点信息发送模块,用于发送所述焦点信息到广告管理服务器; 预设广告信息获取模块,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; 预设广告信息显示模块,用于显示所述预设广告信息。 8.- kinds of push advertising DTV terminal, wherein the digital television terminal comprising: a focus information obtaining module, configured to acquire focus information a user clicks on a video display screen on the target focus; focus information transmitting module, with transmitting the information to the focal point in the advertisement management server; default advertisement information acquisition module configured to acquire the advertisement information management server push focus information corresponding to the preset advertisement; default advertisement information display means for displaying the default ad information.
9.如权利要求8所述的数字电视播放终端,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 9. The digital television terminal according to claim 8, wherein the focus information includes identification information of video, video is currently displayed screen and the progress information display target focus position information on the video screen.
10.如权利要求8所述的数字电视播放终端,其特征在于,所述预设广告信息包括所述目标焦点归属的商品轮廓区域对应的商品的广告链接和/或购买链接。 10. The digital television terminal according to claim 8, wherein the preset information includes the target advertisement home goods focal region contour corresponding product advertising links and / or purchase links.
11.一种推送广告的广告管理服务器,其特征在于,所述广告管理服务器包括: 焦点信息接收模块,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; 预设广告信息查询模块,用于根据所述焦点信息获取对应的预设广告信息; 预设广告信息推送模块,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 A push ad management server, wherein the advertisement management server comprising: focus information receiving module, configured to obtain a user terminal transmitting a digital television broadcast video display focus information click target focus on a screen; Preset advertisement information inquiry module configured to acquire focus information corresponding to the preset advertisement information; default advertisement information pushing means for pushing the preset advertisement information to the terminal of the DTV, so that the digital television terminal displays the default ad information.
12.如权利要求11所述的广告管理服务器,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 12. The advertisement management server of claim 11, wherein the focus information includes identification information of video, video is currently displayed screen and the progress information display target focus position information on the video screen.
13.如权利要求11所述的广告管理服务器,其特征在于,所述预设广告信息查询模块包括: 商品轮廓区域查询单元,用于在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域; 预设广告信息查询单元,用于在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信息。 13. The advertisement management server of claim 11, wherein said predetermined advertising information inquiry module comprises: an inquiry unit goods contour region for the advertisement database, the query information based on the target focus focus home goods contour region; default advertisement information query unit for advertisement database query corresponding to a preset region of the advertisement information based on the commodity goods profile contour regions.
14.如权利要求13所述的广告管理服务器,其特征在于,所述预设广告信息包括所述商品轮廓区域对应的商品的广告链接和/或购买链接。 14. The advertisement management server according to claim 13, wherein the preset information includes advertisement advertising links corresponding to the outline region commodity goods and / or purchase links.
15.—种推送广告的系统,其特征在于,所述系统包括如权利要求8-10中任一项所述的数字电视播放终端和如权利要求11-14中任一项所述的广告管理服务器,其中: 所述数字电视播放终端用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器;获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息; 所述广告管理服务器用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 15.- kinds of push advertising system, wherein the system comprises any one of claims 8-10 in advertising management 11-14 DTV terminal according to claim and claim server, wherein: the digital television broadcast terminal configured to acquire focus information a user clicks on the video displayed on the screen of the target focus; and sending the information to the advertisement management server focus; acquiring the advertisement management server pushed the corresponding focus information default advertisement information; displaying the preset advertisement information; the advertisement management server configured to acquire the user terminal transmitted from the digital television broadcast video display focus information click target focus on a screen; obtaining a corresponding focus information based on the default ad information; the default advertisement to push information to the digital TV terminals, so that the DTV displays the preset terminal advertisement information.
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