KR20050012360A - Method for electronic commerce using wireless terminals - Google Patents

Abstract

PURPOSE: An electronic-commerce method using a wireless terminal is provided to enable a user to specify a corresponding moving image through a self wireless terminal, so that the user can easily use various electronic-commerce services related to the specified moving image. CONSTITUTION: A user selects a specific menu or a button of a self wireless terminal while using various moving image media services(S21). Moving image identification information is inputted to the wireless terminal to identify a corresponding moving image(S22). An interface program installed in the wireless terminal automatically perceives automatic items while storing the moving image identification information of a user in a memory, and transmits the stored information to an Internet site(S23). The Internet site decides whether the corresponding moving image is received through the received moving image identification information(S24). Based on the perceived moving image information, the Internet site supplies an electronic-commerce service(S25).

Description

Method for electronic commerce using wireless terminals}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce method using a wireless terminal, and in particular, various video media such as aerial television (TV) broadcasting, satellite digital multimedia broadcasting (DMB), terrestrial DMB, satellite broadcasting, cable television broadcasting, and video on demand (VOD). This is to make it easy to carry out the e-commerce related to this.

Currently, various video media services such as TV broadcast, satellite DMB, terrestrial DMB, satellite broadcast, cable TV, and VOD are provided. In these videos, various props that provoke the consumer's desire to buy such as clothes, furniture, accessories, and vehicles of the protagonist appear to induce viewers' curiosity. In particular, props appearing on the air bring more realistic advertising effects than commercial videos.

However, conventionally, even if a consumer wants to know more about the accessory or wants to purchase it, it was not easy. In other words, the props can be purchased only after acquiring information related to the props through newspaper advertisements or rumors. Therefore, a very effective shopping service will be possible if you make it possible to purchase and purchase props appearing in various videos at the moment of contact with the video. In addition to shopping, various additional services related to video may be provided. For example, a survey about a video or a research service may be provided.

In addition, since a mobile terminal such as a mobile phone or a personal digital assistant (PDA) is always widely used by the user, it would be very effective to immediately use a shopping service related to video using the wireless terminal.

Accordingly, the present invention has been proposed to meet the above needs, and users who watch various video media such as TV (TV) broadcasting, satellite DMB, terrestrial DMB, satellite broadcasting, cable TV broadcasting, VOD, etc. The purpose of this is to make it possible to specify the video and to easily use various e-commerce services related to the video between certain Internet sites.

In order to achieve the above object, an electronic commerce method using a wireless terminal according to the present invention comprises the steps of inputting and storing video identification information for identifying a corresponding video to a user's wireless terminal; Transmitting the video identification information from the wireless terminal to an internet site providing the electronic commerce; Determining, by the Internet site, a corresponding video based on the received video identification information; And providing the e-commerce service related to the determined video between the wireless terminal and the wireless terminal.

The video identification information may include at least one of media type information, channel information, selection time information of a menu or button, viewing location information, and Uniform Resource Location (URL) information of a VOD file. The video identification information may be configured to be automatically detected by the wireless terminal when the user selects a specific menu or button of the wireless terminal. However, when the automatic identification is difficult, the video identification information may include a procedure for inputting by the user.

1 is an overview of a system to which the present invention is applied,

2 is an embodiment of an electronic commerce method using a wireless terminal according to the present invention,

3 is an embodiment of an operation of an interface program;

4 is yet another embodiment of an operation of an interface program;

5 illustrates an example of identifying a corresponding video by using video identification information.

* Explanation of symbols for main parts of the drawings

11: broadcast system 12: TV receiver

13: Wireless Terminal 13-1: Interface Program

14: Wireless Internet Network 15: Internet Site

15-1: Database

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, a user may view a video provided by various broadcasting systems 11 such as a public television (TV) broadcast, satellite DMB, terrestrial DMB, satellite broadcast, cable TV broadcast, and VOD that can be viewed on a wireless terminal through wireless Internet. The wireless terminal 13 is used for viewing. In addition, a user who wants to use an e-commerce service related to the video he / she is currently watching uses the wireless terminal 13 to view video identification information for identifying what the video he / she is currently watching through the wireless internet network 14. Send to the Internet site (15). The wireless terminal 13 is provided with an interface program 13-1 for performing this function.

The Internet site 15 connects with the user's wireless terminal 13 through the wireless Internet network 14 and provides various electronic commerce services. To this end, the Internet site 15 may include various components required for the operation of a general wireless Internet site such as a database 15-1 for storing and managing various information required for a service and a gateway for a wireless Internet service.

The term "e-commerce" used below is a broad meaning that includes not only shopping services that purchase goods or services, but also all services that can be provided online such as promotions, surveys, viewership surveys, and research related to videos. I will use it. Therefore, the electronic commerce may include various services that are provided free of charge as well as paid.

Now, with reference to Figure 2, it will be described in detail an electronic commerce method using a wireless terminal according to the present invention.

The user selects a specific menu or button of his / her wireless terminal 13 while using various video media services such as TV broadcast, satellite DMB, terrestrial DMB, satellite broadcast, cable TV, and VOD through the wireless terminal. (S21). Then, video identification information for identifying the video is input and stored in the wireless terminal 13 (S22).

The video identification information may include any information that enables the Internet site 15 to determine what video the user is currently watching. The video identification information may be configured to be automatically detected by the wireless terminal 13, but may be automatically detected. This difficult information can also be configured to be entered directly by the user. Examples of such video identification information may include media type information, channel information, menu or button selection time information, viewing location information, and URL (Uniform Resource Location) information of a VOD file.

For example, for a general over-the-air broadcast such as KBS, MBC, or SBS, if the media type is TV broadcast, and the channel (9, 7, 11, 6, etc.), the current viewing time, and the current viewing position, what is the corresponding video? You will know. In particular, since broadcasting programs may be different according to regions (Gangwon-do, Busan, etc.) even in the same media, channel, and time zone, the user's current viewing position may be necessary as video identification information. The video identification information may be configured in various ways depending on what medium the user is currently watching the video and the type of wireless terminal.

An example in which the interface program 13-1 operates when watching a video using a wireless terminal capable of watching TV will be described with reference to FIG. 3.

When the user watches a video using a service such as a broadcast TV, satellite DMB, terrestrial DMB, satellite broadcast, VOD, etc. through the wireless terminal 13 and selects a specific menu or button of the wireless terminal (S31), an interface program ( 13-1) is a video identification information that automatically modifies the media type (for example, TV, satellite DMB, terrestrial DMB, satellite broadcasting, VOD service provider), channel (URL for the corresponding content in case of VOD), and current viewing time. Figure out (S32). In addition, if the wireless terminal 13 is equipped with a GPS function, it is also possible to check the magnetic position. The interface program 13-1 stores the identified video identification information in a memory (S33).

Then, immediately after or after the step S33, when the user selects a specific menu or button to instruct transmission (S34), the interface program 13-1 accesses the Internet site 15 and stores it in the memory. The video identification information is transmitted (S35). At this time, it is preferable to configure the address of the Internet site so that the video identification information transmission in step S35 is made automatically by defaulting to the wireless terminal 13. However, it is of course possible to display a plurality of Internet site addresses and to configure the user to select from them.

When the video identification information is transmitted in step S35, the wireless terminal number of the user is transmitted together, and the Internet site 15 can be more conveniently performed to identify the user through the wireless terminal number.

An example in which the interface program 13-1 operates when watching a video using a separate TV receiver 12 will be described with reference to FIG. 4. In this case, it is irrelevant whether or not the wireless terminal 13 has a TV (TV) viewing function.

If the user selects a specific menu or button of the wireless terminal while watching a video using a service such as a broadcast TV, satellite DMB, terrestrial DMB, satellite broadcast, CATV through a separate TV receiver (S41), The interface program 13-1 automatically grasps the current viewing time as the video identification information (S42). In addition, if the wireless terminal 13 is equipped with a GPS function, it is also possible to check the magnetic position. In addition, when the automatic identification is not possible, a message instructing to input the video identification information (media type, channel, etc.) that the user must input is outputted (S43), and the user receives the information (S44, S45). ). The interface program 13-1 stores the video identification information automatically detected or input by the user in the memory (S46).

Then, immediately after or after the step S46, if the user selects a specific menu or button to instruct transmission (S47), the interface program 13-1 accesses the Internet site 15 and stores it in the memory. The video identification information is transmitted (S48).

At this time, it is preferable to configure the address of the Internet site so that the video identification information transmission in step S48 is made automatically by defaulting to the wireless terminal 13. However, it is a matter of course that a plurality of Internet sites may be displayed and configured to be selected by a user among them.

When the video identification information is transmitted in step S48, the wireless terminal number of the user is transmitted together, and the Internet site 15 can be more conveniently performed to identify the user through the wireless terminal number.

In addition, when the user's viewing position is essential for identifying the video, the user may set his or her own location through a list of administrative districts, etc., but after receiving the video identification information from the Internet site 15, the corresponding mobile communication The system can be configured to automatically check the current location of the wireless terminal by querying.

As shown in the embodiment described with reference to FIGS. 3 and 4, the interface program 13-1 installed in the wireless terminal 13 automatically grasps items that can be automatically grasped among pieces of information that can grasp the video. What the user needs to enter is input from the user and stored in memory. Then, the data is transmitted to the Internet site 15 at a certain time (S23). Therefore, an operator providing a service according to the present invention may design an interface program to correspond to each media type.

Meanwhile, the internet site 15 that receives the video identification information from the wireless terminal 13 determines which video is the corresponding video through the received video identification information (S24). That is, it determines what the user watched by using information such as media type, channel, viewing time, viewing area, and the like. To this end, the Internet site 15 should store video related information of various media service providers in the database 15-1.

For example, if a product is sold in relation to a daily drama that is broadcast from 20:20 to 20:50 of KBS broadcast, various product information related to the drama is stored / managed in the database 15-1 by time zone. In addition, in the case of a research service, it is possible to store / manage survey information related to the drama.

Now, the Internet site 15 provides the e-commerce service with the user wireless terminal 13 based on the video information identified in step S24 (S25).

In other words, the e-commerce service starts immediately after the video identification information is transmitted from the user's point of view. In the case of a shopping mall service, the Internet site 15 may provide products related to a corresponding video in a batch, but when a user wants to specify a desired part (screen) among the videos, it is more preferable to provide only the related products. Can be done. In this case, it is more preferable to provide the product stored corresponding to the time zone close to the selection time of the menu or button among the video identification information.

Referring to FIG. 5, an embodiment of specifying a product desired by a user in more detail will be described. The Internet site 15 may include a media type (eg, TV), a channel (eg, 9), a menu, or the like. With the button selection time (e.g. 20:15) and the viewing area (e.g. Seoul), you can see that the video is a daily drama provided from KBS channel 9 to 20:20. In addition, since 15 minutes have elapsed since the time of the drama, it is possible to know what part of the drama appeared on the screen during this time.

For example, if the main character of the drama is talking about wearing a specific costume, it can be seen that the user is interested in the clothing (product # 3). Therefore, if the user preferentially provides information on the garment and immediately provides a shopping web page for the garment, the shopping service will be very convenient for the user.

In order to provide such a service more conveniently, it is preferable to configure a schedule identification mark indicating that the purchase of goods or participation in research can be displayed on each screen of the video. For example, if there is a purchase item (main character's costume, sofa, vehicle, various props, etc.) in the video screen, various techniques such as displaying a mark that can be separately recognized (for example, a yellow specific symbol) at a specific position on the screen. You can use Then, from the user's point of view, it can be seen that the purchase of a specific item or a research participation in the corresponding viewing screen is possible while watching the video.

In addition, the present invention may provide a service in relation to a time point when a user selects a specific menu or button of the wireless terminal, and thus, one video program may include various events according to time zones. For example, one video program may include a product purchase section, an audience rating survey section, or various survey sections.

The electronic commerce between the Internet site 15 and the user may include various procedures required for general electronic commerce such as a payment procedure, a member information input procedure, and a delivery destination selection procedure.

The present invention is not limited to the above-described embodiments and can be variously modified and implemented by those skilled in the art without departing from the technical spirit of the present invention.

According to the present invention, a user can purchase a product of interest immediately while watching various video media or store it in a memory and then purchase it at a desired time. In addition, not only shopping but also various services related to video such as research can be immediately participated. Accordingly, it is possible to purchase a desired item in real time even while moving to a terminal capable of wireless internet, and even after viewing a program, it can be purchased while inquiring detailed information of the corresponding item.

In addition, in the case of viewer participation through the conventional automatic answering system (ARS), it is difficult to construct a variety of questions due to the limitation of the telephone survey, and in the case of participation using a wired Internet, it is far from a fixed position or a video receiver in real time. Was difficult. However, when the present invention is used, more sophisticated real-time statistical analysis is possible based on user information, thereby facilitating the progress of the corresponding program, and when conducting a consumer opinion survey of a specific advertisement, it may be information that can be utilized in a company's marketing policy. have. In particular, when proceeding through the wireless Internet, various types of questions can be configured and participation can be made regardless of location, and even when other events are conducted according to program time zones, the relevant events can be easily distinguished and participated based on the user's visual information. To make it possible.

Claims (6)

In the method for providing electronic commerce in connection with various video media such as TV (TV), satellite DMB (Digital Multimedia Broadcasting), terrestrial DMB, satellite broadcast, cable TV, Video On Demand (VOD), Inputting and storing video identification information for identifying a corresponding video to a user's wireless terminal; Transmitting the video identification information from the wireless terminal to an internet site providing the electronic commerce; Determining, by the Internet site, a corresponding video based on the received video identification information; And The Internet site comprises the step of providing an electronic commerce service associated with the determined video between the wireless terminal and the electronic terminal. The method of claim 1, The video identification information includes at least one of media type information, channel information, selection time information of a menu or button, viewing location information, and URL (Uniform Resource Location) information of a VOD file. E-commerce method. The method of claim 2, The wireless terminal automatically detects at least one of the video identification information, characterized in that the electronic commerce method using a wireless terminal. The method of claim 1, The Internet site provides an electronic commerce service associated with the entire video, or provides an electronic commerce service associated with a screen of a specific time point of the video. The method of claim 1, The video is an electronic commerce method using a wireless terminal, characterized in that configured to display a schedule identification mark indicating that the purchase or participation in research on a specific position of the screen. The method according to any one of claims 1 to 5, The wireless terminal transmits a wireless terminal number with the video identification information, and the Internet site identifies the user through the wireless terminal number, characterized in that the electronic commerce method using a wireless terminal.