KR101423998B1 - System and method for purchasing goods using advertisement - Google Patents

Abstract

The present invention relates to a system and a method for purchasing goods using advertisements. A sales management server provides product information to a user terminal when a purchase request is received from the user terminal, and processes the payment of goods according to a payment request of the user terminal. Thereby, the user can purchase advertising goods in real-time while watching the advertisements delivered to the user terminal from a station server.

Description

[0001] SYSTEM AND METHOD FOR PURCHASING GOODS USING ADVERTISEMENT [0002]

The present invention relates to a system and method for purchasing goods using commodity commercial broadcasting.

Recent developments in information and communication technology have had a great impact on the growth of online shopping using smart devices such as computers, portable terminals, and Internet protocol TV (IPTV).

As one example of technologies for implementing such online shopping, Korean Patent Laid-Open Publication No. 2007-0072773 discloses a system for providing guide information on a product exposed on a broadcast screen at the same time, (Hereinafter, referred to as " prior art ") has been proposed.

However, in the above-described related art, a process of generating separate data such as second broadcast information through broadcast code information and product code information provided through an operator terminal in order to superimpose broadcast-product guidance information on a broadcast program The present invention is not limited to this, and it is required to develop a technology that allows a user to purchase an advertisement product in real time while watching an advertisement.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a technique for a user to purchase an advertised product while watching an advertisement in real time.

The present invention has been made in view of the above problems, and it is an object of the present invention to provide an apparatus and method for controlling the same.

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided a commodity purchasing system using commodity commercial broadcasting, the system comprising: a broadcasting station server providing a commercial image for selling a commodity and an image identification code for identifying the commercial image; A user terminal for receiving the advertisement image and the image identification code and purchasing the product included in the advertisement image; And a sales management server for providing product information on the product to the user terminal when the product purchase request is received from the user terminal and processing payment of the product in response to a payment request of the user terminal. . ≪ / RTI >

In addition, the image identification code may be provided with a unique code composed of at least one of numerals, letters, and special characters with respect to the advertisement image.

In addition, the user terminal may include a code recognition unit for recognizing the image identification code received from the broadcast station server; A terminal operating unit for generating a purchase request signal for purchasing the product; And a terminal control unit for requesting the sales management server for product information according to the image identification code when the purchase request signal is generated by the terminal operation unit. . ≪ / RTI >

The broadcast station server may store at least one of the advertisement image, the image identification code, and the advertisement organizing data including the organizing information for providing the advertisement image to the user terminal according to the predetermined schedule. A first module unit for receiving time information from the navigation satellite signal; And a broadcast control unit for transmitting the advertisement image stored in the advertisement storage unit to the user terminal according to the arrangement information of the advertisement preparation data. The broadcast control unit may transmit the advertisement image based on time information received from the first module unit.

In addition, the sales management server may include a communication unit for performing communication with the user terminal; A data storage unit for storing at least one of the image identification code, product information, a product identification code provided to identify the product, and the advertisement formation data; A sales management controller for controlling the communication unit to transmit the product information to the user terminal when the product information is requested from the user terminal; . ≪ / RTI >

The sales management server includes: a second module unit for receiving time information from the navigation satellite signal; And the sales management control unit may control the product identification code allocated according to the arrangement information of the advertisement program data to be transmitted to the user terminal based on the time information received from the second module unit .

On the other hand, when the purchase request signal is generated by the terminal operation unit, the code recognition unit recognizes the product identification code received from the sales management server, and the terminal control unit notifies the sales management server And to request the product information according to the code.

According to another aspect of the present invention, there is provided a method of purchasing a product using commercial advertisement, comprising: receiving a purchase request signal from a user terminal receiving a commercial image produced for selling a product and an image identification code for identifying the commercial image; A purchase request receiving step of receiving a purchase request; A product information transmission step of transmitting the product information to the user terminal; And a payment step of processing payment of the goods when receiving a payment request signal from the user terminal; . ≪ / RTI >

The image identification code may be a unique code composed of at least one of a number, a letter and a special character with respect to the advertisement image.

In addition, in the purchase request receiving step, the purchase request signal may be provided as a signal for requesting product information according to the image identification code.

According to another aspect of the present invention, there is provided a method of purchasing goods using commercial advertisement, comprising: receiving time information from a navigation satellite signal; A product identification code transmission step of transmitting a product identification code configured to identify the product to a user terminal that receives the advertisement image produced for selling the product; A purchase request receiving step of receiving a purchase request signal from the user terminal; A product information transmission step of transmitting the product information to the user terminal; And a payment step of processing payment of the goods when receiving a payment request signal from the user terminal; . ≪ / RTI >

In the item identification code transmission step, the product identification code allocated according to the advertisement programming data including the programming information for providing the advertisement image to the user terminal is transmitted to the user terminal, Based on the time information received from the base station.

Also, in the purchase request receiving step, the purchase request signal may be provided as a signal for requesting product information according to the product identification code transmitted in the product identification code transmission step.

As described above, according to the present invention, when the sales management server receives the product purchase request from the user terminal, it provides the product information to the user terminal and processes the payment of the goods according to the payment request of the user terminal, The user can view the commercial broadcast transmitted to the user terminal and purchase the advertisement product in real time.

1 is a block diagram illustrating a product purchase system using a commercial product advertisement according to an embodiment of the present invention.
2 is a block diagram illustrating a broadcasting station server according to an embodiment of the present invention.
3 is a block diagram illustrating a user terminal according to an embodiment of the present invention.
4 is a block diagram illustrating a sales management server according to an embodiment of the present invention.
5 is a flowchart illustrating a method of purchasing a product using a commercial advertisement according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a method of purchasing a product using a commercial advertisement according to another embodiment of the present invention.

The preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings, in which the technical parts already known will be omitted or compressed for simplicity of explanation.

The term " goods " as used herein is used as a concept including types of goods and intangible services, and various embodiments described herein may be embodied in a computer or a similar device using software, hardware or a combination thereof Readable recording medium.

≪ Embodiment 1 >

The merchandise purchasing system 10 using the commodity commercial broadcasting according to the first embodiment of the present invention may include the broadcasting station server 100, the user terminal 200 and the sales management server 300, 1 to Fig. 4.

The broadcasting station server 100 provides an advertisement image produced for selling a product and an image identification code for identifying the advertisement image. In the first embodiment, the broadcasting station server 100 may include an advertisement storage unit 110, a broadcasting control unit 130, and a broadcasting communication unit (not shown).

The advertisement storage unit 110 stores at least one of the image identification codes assigned to each image information data to identify the advertisement image information data and the advertisement image information data. It is also possible to configure a plurality of advertisement storage units 110 according to the types of information.

Also, the advertisement storage unit 110 may be implemented by various storage media such as a hard disk, a memory, and the like, or may be implemented as a web storage for performing a storage function on a network.

On the other hand, the image identification code is set to correspond to the content of each advertisement image to identify a plurality of advertisement images, and is an identification code for each advertisement image. The image identification code may be composed of a unique code composed of at least one of numerals, letters, and special characters of one or more digits for each advertisement image.

In one embodiment, the image identification code may use a standard code for each advertisement industry produced by Korea Broadcast Advertising Promotion Corporation (Kobaco). Since the standard code produced by Korea Broadcast Advertising Promotion Corporation can be used by all the broadcasting station servers 100, there is no need to arbitrarily set or change the video identification code according to a broadcasting station or an advertiser, and there is an advantageous effect in use.

The broadcast control unit 130 controls the broadcasting communication unit to transmit the advertisement image information data and the image identification code stored in the advertisement storage unit 110 to the user terminal 200. [

The user terminal 200 is a device provided to purchase goods included in the advertisement image received from the broadcasting station server 100 and receives the advertisement image information data and the image identification code from the broadcasting station server 100, 200 may include a code recognition unit 210, a terminal operation unit 220, and a terminal control unit 230.

Here, the user terminal 200 may be a device such as a computer capable of receiving and reproducing a broadcast signal from the broadcast station server 100, a mobile device, and a TV capable of being connected to a wired / wireless network.

When the user terminal 200 is used in the form of a mobile device, the user terminal 200 may be a mobile phone, a smart phone, a PDA (Personal Digital Assistant), a PMP (Portable Multimedia Player), a DMB (Digital Multimedia Broadcasting) And the like. In addition, the TV may be included in a mobile device, or may be a broadcast receiving device such as an IPTV (Internet protocol TV), a smart TV, or a digital multimedia broadcasting terminal.

The user terminal 200 displays contents on a display screen to allow a user to purchase contents, provides bidirectional communication in which a content provider and a buyer can communicate with each other, and provides various multimedia functions so that a user can view a broadcast .

The code recognition unit 210 recognizes the image identification code received from the broadcast station server 100 and the code recognition unit 210 can be implemented in the form of a predetermined application in the user terminal 200. [

The terminal manipulation unit 220 generates at least one of a purchase request signal for purchasing a product to be advertised through an advertisement image and a payment request signal for requesting payment of a product. The terminal operating unit 220 may be implemented as an input button on one side of the user terminal 200 or as a touch screen capable of touch input through a display (not shown) separately provided to the user terminal 200.

The terminal control unit 230 controls the code recognition unit 210 to recognize the image identification code received from the broadcasting station server 100 when a purchase request signal is generated by the terminal operation unit 220, To request the sales management server 300 to provide the goods information according to the image identification code.

When the sales management server 300 receives the merchandise purchase request from the user terminal 200, the sales management server 300 provides the merchandise information of the requested merchandise to the user terminal 200, Process payment.

The sales management server 300 may include a communication unit 310, a data storage unit 320, a sales management control unit 330, and a payment processing unit (not shown).

The communication unit 310 is a communication device that performs wired / wireless communication with the user terminal 200.

The data storage unit 320 stores at least one of image identification code and product information. The data storage unit 320 may be composed of a plurality of types according to the types of information to be stored.

The data storage unit 320 may be embodied as a variety of storage media such as a hard disk and a memory, or may be embodied as a web storage for performing a storage function on a network.

The product information stored in the data storage unit 320 is product information assigned to each image identification code, and includes information related to the product. For example, the product information may include information such as a product name, a product cost, a manufacturer or a seller contact information.

When the communication unit 310 receives the goods purchase request signal for requesting the goods information from the user terminal 200, the sales management control unit 330 determines whether the goods information included in the goods purchase request signal among the goods information stored in the data storage unit 320 And loads the product information corresponding to the image identification code from the data storage unit 320.

Also, the sales management controller 330 controls the communication unit 310 to transmit the loaded product information to the user terminal 200.

If a payment request signal is received from the user terminal 200 receiving the product information, the sales management control unit 330 controls the payment processing unit to process the electronic payment of the goods.

The sales management control unit 330 may be implemented as hardware implemented by various processors or as software written in a programming language.

Hereinafter, a method of purchasing a product according to a first embodiment of the present invention will be described using a product purchase system 10 using a commercial product advertisement.

The description of the method of purchasing a product according to the first embodiment using the product purchase system is merely to facilitate explanation, and therefore, the method of purchasing the product according to the first embodiment is limited by the product purchase system no.

That is, the method of purchasing a product according to the first embodiment of the present invention may be performed using another system that performs the same or similar function in addition to the product purchase system.

Hereinafter, a method of purchasing a product according to the first embodiment of the present invention will be described with reference to FIG. 5 is a flowchart of a method of purchasing a product according to the first embodiment of the present invention.

1. Purchase request receiving step < S501 >

In this step, the communication unit 310 of the sales management server 300 receives a purchase request signal from the user terminal 200 receiving the image identification code for identifying the advertisement image and the advertisement image produced for selling the product .

That is, the communication unit 310 receives a purchase request signal for requesting product information according to an image identification code from the user terminal 200.

It is preferable that the broadcast data reception step in which the user terminal 200 receives the advertisement image information data and the image identification code allocated to the above-described data from the broadcasting station server 100 is preceded by this step, The image identification code received by the terminal 200 is set to correspond to the content of each advertisement image in order to identify a plurality of advertisement images. The image identification code is composed of at least one of numerals, letters, It is a unique code.

2. Product information transmission step <S502>

In this step, the sales management server 300 transmits merchandise information corresponding to the image identification code to the user terminal 200.

That is, when the communication unit 310 receives the merchandise purchase request signal requesting the merchandise information from the user terminal 200 in step S501, the sales management controller 330 determines whether the merchandise purchase request signal of the merchandise information stored in the data storage unit 320 Loads the product information corresponding to the image identification code included in the request signal from the data storage unit 320 and controls the communication unit 310 so that the loaded product information is transmitted to the user terminal 200. [

3. Payment step < S503 >

In this step, a process of processing the payment of the requested goods is performed according to the payment request of the user terminal 200. [ If a payment request signal is received from the user terminal 200 receiving the product information, the sales management control unit 330 controls the payment processing unit to process the electronic payment of the goods.

The payment request step may be preceded by the user terminal 200 transmitting the goods settlement request signal generated by the terminal operation unit 220 to the communication unit 310 of the sales management server 300 prior to this step.

According to the first embodiment of the method for purchasing goods according to the present invention, as the standard code for each advertisement industry produced by KOBACO is used as the image identification code, all the broadcasting station servers 100 It is not necessary to arbitrarily set or change an image identification code according to a broadcasting station or an advertiser, and there is an advantageous effect in use.

&Lt; Embodiment 2 >

The merchandise purchasing system 10 using the commercial advertisement broadcast according to the second embodiment of the present invention may include the broadcasting station server 100, the user terminal 200 and the sales management server 300, 1 to Fig. 4.

For the sake of descriptive convenience, the same reference numerals are used for the same or similar components as those of the system of the present invention, and redundant explanations will be simplified or omitted.

The broadcasting station server 100 may include an advertisement storage unit 110, a first module unit 120, a broadcasting control unit 130, and a broadcasting communication unit.

The advertisement storage unit 110 stores at least one of the advertisement image information data and the advertisement organizing data including the organizing information for providing the advertisement image to the user terminal 200 according to the predetermined schedule. Here, the advertisement combination data includes information about a transmission time or a time for transmitting arbitrary advertisement image information data to the user terminal 200.

The first module unit 120 is an apparatus for receiving time information from a navigation satellite signal, and may be implemented as a Global Positioning System (GPS) module.

The broadcast control unit 130 stores the advertisement image information data stored in the advertisement storage unit 110 in accordance with the transmission time information of the advertisement image included in the advertisement combination data on the basis of the time information received from the first module unit 120, And controls the broadcasting communication unit to transmit the data to the terminal 200.

The user terminal 200 receives advertisement image information data from the broadcasting station server 100 and receives a product identification code provided for identifying the goods from the sales management server 300. [ The user terminal 200 may include a code recognition unit 210, a terminal operation unit 220, and a terminal control unit 230.

The code recognition unit 210 recognizes the goods identification code received from the sales management server 300. [

The terminal control unit 230 controls the code recognition unit 210 to recognize the product identification code received from the sales management server 300 when a purchase request signal is generated by the terminal operation unit 220, And requests the sales management server 300 for the goods information according to the goods identification code.

When the sales management server 300 receives the merchandise purchase request from the user terminal 200, the sales management server 300 provides the merchandise information of the requested merchandise to the user terminal 200, Process payment.

The sales management server 300 may include a communication unit 310, a data storage unit 320, a sales management control unit 330, a second module unit 340, and a payment processing unit (not shown).

The data storage unit 320 stores at least one of a product identification code and ad formation data prepared to identify a product in the advertisement image. Here, the product identification code is an identification code assigned to each product included in the advertisement image, which is set to correspond to each product information to identify a plurality of products.

The second module unit 340 is an apparatus for receiving time information from a navigation satellite signal, and may be implemented as a Global Positioning System (GPS) module.

The sales management control unit 330 determines whether or not the communication unit 310 has received the merchandise identification information for each of the delivery times according to the delivery time information of the advertisement image included in the advertisement arrangement data, based on the time information received from the second module unit 340 To the user terminal (200).

When the communication unit 310 receives the commodity purchase request signal requesting the commodity information from the user terminal 200, the sales management control unit 330 transmits the commodity purchase request signal among the commodity information stored in the data storage unit 320 And loads the product information corresponding to the included product identification code from the data storage unit 320.

Also, the sales management controller 330 controls the communication unit 310 to transmit the loaded product information to the user terminal 200.

Hereinafter, a method of purchasing a product according to a second embodiment of the present invention will be described using a product purchase system 10 using a commercial product advertisement.

Here, the description of the method for purchasing goods according to the second embodiment using the goods purchasing system is merely for the sake of easy explanation. Therefore, the method for purchasing goods according to the second embodiment is limited by the goods purchasing system no.

Hereinafter, a method of purchasing a product according to a second embodiment of the present invention will be described with reference to FIG. 6 is a flowchart of a method of purchasing a product according to a second embodiment of the present invention.

1. Time information receiving step < S601 >

In this step, the second module unit 340 of the sales management server 300 receives the time information from the navigation satellite signal.

2. Code Transfer Step for Item Identification <S602>

In this step, the communication unit 310 transmits a product identification code for identifying a product included in the advertisement image to the user terminal 200 receiving the advertisement image produced for selling the product.

That is, the sales management control unit 330 transmits the goods identification code allocated according to the advertisement program data including the program information for providing the advertisement image to the user terminal 200, to the user terminal 200 through the communication unit 310 .

In other words, the sales management control unit 330 determines whether or not the communication unit 310 receives the advertisement image data from the advertisement data storage unit 310 in accordance with the transmission time information of the advertisement image (for example, the advertisement image transmission time of the product A from 9 o'clock to 10 o'clock) And controls the transmission of the product identification code allocated to each transmission time to the user terminal 200. The transmission time information of the advertisement image is determined based on the time information received in step S601.

Meanwhile, the advertisement image receiving step in which the advertisement image information data is received from the broadcasting station server 100 to the user terminal 200 may be performed separately from the present step. In the advertisement image receiving step, The advertisement image information data stored in the advertisement storage unit 110 is transmitted to the user terminal 200 according to the transmission time information of the included advertisement image (for example, the advertisement image transmission time from 9:00 to 10:00) It is preferable to control the broadcasting communication unit to transmit the advertisement image information data based on the time information received by the first module unit 120. [

3. Purchase request receiving step < S603 >

In this step, the communication unit 310 receives a purchase request signal from the user terminal 200. At this time, the purchase request signal received by the communication unit 310 is a signal for requesting the goods information according to the goods identification code transmitted in step S602.

Meanwhile, it is preferable that the user terminal 200 receives the advertisement image information data from the broadcasting station server 100 before this step, and a purchase request step of generating a purchase request signal is preceded.

4. Product information transmission step <S604>

In this step, the sales management server 300 transmits merchandise information corresponding to the merchandise identification code to the user terminal 200.

That is, when the communication unit 310 receives the commodity purchase request signal requesting the commodity information from the user terminal 200 in step S603, the sales management control unit 330 transmits the commodity purchase request signal of the commodity information stored in the data storage unit 320 The control unit 310 loads the product information corresponding to the product identification code included in the request signal from the data storage unit 320 and controls the communication unit 310 so that the loaded product information is transmitted to the user terminal 200. [

5. Payment step < S605 >

In this step, a process of processing the payment of the requested goods is performed according to the payment request of the user terminal 200. [ If a payment request signal is received from the user terminal 200 receiving the product information, the sales management control unit 330 controls the payment processing unit to process the electronic payment of the goods.

The payment request step may be preceded by the user terminal 200 transmitting the goods settlement request signal generated by the terminal operation unit 220 to the communication unit 310 of the sales management server 300 prior to this step.

The second module unit 340 of the sales management server 300 and the first module unit 120 of the broadcasting station server 100 are identical to each other through the navigation satellite signal It is possible to synchronize the transmission time of the advertisement image transmitted from the broadcasting station server 100 to the user terminal 200 and the transmission time of the product identification code transmitted from the sales management server 300 to the user terminal 200 Do.

That is, it is possible to transmit each image information and product code at the same time according to the image information transmission time (for example, the advertisement image transmission time of product A from 9:00 to 10:00) recorded in the advertisement formation data, The user can view the advertisement image output from the user terminal 200 and request the sales management server 300 to purchase the goods, thereby paying the goods in real time.

In the method for purchasing goods according to the first and second embodiments described above, the steps constituting each embodiment are not essential, and each embodiment can selectively include the above-described steps. In addition, each step constituting each embodiment is not necessarily performed according to the order described, and the step described later may be performed before the step described earlier.

Further, in the method of purchasing goods according to the first embodiment and the second embodiment, each embodiment can be used by being combined with each other individually. Further, the steps constituting each embodiment can be used individually or in combination with the steps constituting the other embodiments.

The method of purchasing a product according to each embodiment of the present invention can be stored in a computer-readable recording medium in the form of a code or a program for performing the method.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. And the scope of the present invention should be understood as the following claims and their equivalents.

10: Commodity purchase system using commodity commercial broadcasting
100: Broadcast station server
110:
120: first module section
130:
200: User terminal
210: code recognition unit
220:
230:
300: Sales management server
310:
320: Data storage unit
330: Sales management controller
340: second module section

Claims (13)

delete delete delete A broadcasting station server for providing an advertisement image produced for selling a product;
A sales management server that provides merchandise information according to an advertisement image provided through the broadcasting station server and is capable of processing payments according to purchase of a user; And
A user terminal capable of receiving advertisement images provided from the broadcasting station server, requesting merchandise information included in the advertisement video to the sales management server, and request payment for purchase of merchandise to the sales management server; Lt; / RTI &gt;
The broadcast station server,
An advertisement storage unit for storing advertisement formation data related to a time for transmitting the advertisement image and the advertisement image to the user terminal; And
A broadcast control unit for transmitting the advertisement image stored in the advertisement storage unit to the user terminal according to the arrangement information of the advertisement formation data; &Lt; RTI ID = 0.0 &gt;
Product Purchase System Using Product Commercial Broadcasting. 5. The method of claim 4,
The sales management server,
A data storage unit for storing advertisement formation data and product information;
A communication unit for communicating with the user terminal; And
A sales management control unit for controlling the product information of a specific product to be transmitted to the user terminal according to the arrangement information of the advertisement formation data in the data storage unit when the product information of the specific product is requested from the user terminal through the communication unit; &Lt; RTI ID = 0.0 &gt;
Product Purchase System Using Product Commercial Broadcasting. delete delete delete delete delete delete delete delete

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