KR101382124B1 - Apparatus and method for electronic commerce based on location - Google Patents
Apparatus and method for electronic commerce based on location Download PDFInfo
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- KR101382124B1 KR101382124B1 KR1020110143166A KR20110143166A KR101382124B1 KR 101382124 B1 KR101382124 B1 KR 101382124B1 KR 1020110143166 A KR1020110143166 A KR 1020110143166A KR 20110143166 A KR20110143166 A KR 20110143166A KR 101382124 B1 KR101382124 B1 KR 101382124B1
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Abstract
A region based electronic commerce method and apparatus are disclosed. A method of processing an electronic commerce by communicating with a broadcast receiver of a viewer by an electronic commerce device, the method comprising: receiving product information including location information of the seller from a seller terminal; Classifying the received product information based on location information of the seller; Classifying the viewer based on the viewer location information; Transmitting the classified product information to the broadcast receiver of the viewer corresponding to the viewer location information; Receiving purchase information on the product information input by the viewer from the broadcast receiver; And performing a purchase processing procedure corresponding to the purchase information received from the broadcast receiver. The regional-based e-commerce method creates a new distribution market through two-way digital broadcasting including IPTV, CATV, and the like. Through mobile, various and convenient consumption activities can maximize economic value, distributors have the effect of promoting a variety of marketing and sales through the television in the consumer home.
Description
The present invention relates to a region-based e-commerce method and apparatus therefor.
As digital broadcasting and cable broadcasting are becoming more common, specific information related to broadcasting is transmitted to viewers. For example, the broadcast information is transmitted to the viewer's television, including not only the broadcast information but also channel information, time information, and other necessary information.
Among such information, information for advertising a product using a television is also transmitted to the television together. Such a technique is disclosed in patent documents as follows.
According to the following prior art document, a broadcast receiver receives a broadcast signal including product purchase information and broadcast video information and audio information, and displays an advertisement product including product purchase information on a screen so that viewers can purchase the product. Can be induced.
However, according to the prior art document, since the delivery of goods is not performed in real time because the location of the viewer is not considered, there is a limit in inducing the purchase of the goods. In other words, since the products of the place where the viewers are familiar are not sold and the delivery is not delivered on the same day, the viewers have a limit in being attracted to the product purchase.
The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.
According to the present invention, when advertising a product to a broadcast viewer, based on the viewer's location, the merchant can advertise the seller's product in real time in real time so that the viewer can safely, quickly and conveniently purchase the product of the community. A method and apparatus are provided.
In addition, the present invention classifies the merchandise information of the seller centered on the seller position information, and transmits and advertises the merchandise information of the seller to a broadcast receiver of a viewer having the position information close to the position information of the seller, whereby the merchandise of the community It provides a region-based electronic commerce method and apparatus that can be effectively advertised.
The technical problems other than the present invention can be easily understood from the following description.
According to an aspect of the present invention, a method for processing an electronic commerce by communicating with a broadcast receiver of a viewer, the electronic commerce device comprising the steps of: receiving product information including position information of the seller from a seller terminal; Classifying the received product information based on location information of the seller; Classifying the viewer based on the viewer location information; Transmitting the classified product information to the broadcast receiver of the viewer corresponding to the viewer location information; Receiving purchase information on the product information input by the viewer from the broadcast receiver; And performing a purchase processing procedure corresponding to the purchase information received from the broadcast receiver.
Here, in the step of transmitting the product information to the broadcast receiver, the product information of the seller in which the location information of the seller exists within a radius of a specific distance with respect to the location information of the viewer can be transmitted to the broadcast receiver. have.
In addition, in the product information receiving step, the product information may include image information of the product of the seller, the image information may be image information generated by the seller photographed the product of the seller stand on the seller terminal have.
Here, in the product information receiving step, the product information is information input by the seller to the input item of the application downloaded from the application server to the seller terminal, the application may transmit the product information to the electronic commerce device. .
According to another aspect of the present invention, in a method of processing an e-commerce by communicating with an e-commerce device connected to a wired or wirelessly connected viewer, the position of the viewer input by the viewer or specified by the position of the broadcast receiver Transmitting information to the e-commerce device; Receiving commodity information classified according to the location information of the viewer from the e-commerce device, wherein the e-commerce device receives commodity information including the location information of the seller from a seller terminal, and receives the received commodity information Classify information based on location information of the seller and classify the viewer based on location information of the viewer; Outputting the received product information on a screen according to a preset configuration; And transmitting the purchase information on the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure.
In addition, in the outputting on the screen, the product information may be divided into sellers and displayed on the screen, or the product information may be divided into images and text and output on the screen.
Also, in the step of receiving the classified product information, the product information may be product information of the seller in which the location information of the seller exists within a radius of a specific distance around the viewer's location information.
Here, in the product information receiving step, the product information may include image information of the product of the seller, the image information may be image information generated by the seller photographed the product of the market stall of the seller terminal have.
According to still another aspect of the present invention, an electronic commerce apparatus for processing an electronic commerce by communicating with a broadcast receiver of a viewer, comprising: a product information receiving unit for receiving product information including location information of the seller from a seller terminal; A product information classification unit classifying the received product information based on location information of the seller; A viewer classification unit classifying the viewer based on the viewer location information; A product information transmitter to transmit the classified product information to the broadcast receiver of the viewer according to the viewer location information; A purchase information receiver configured to receive purchase information about the product information input by the viewer from the broadcast receiver; And a purchase processor configured to perform a purchase process corresponding to the purchase information received from the broadcast receiver.
Here, the product information transmitter may transmit, to the broadcast receiver, the product information of the seller in which the location information of the seller exists within a radius of a specific distance around the viewer's location information.
The product information received by the product information receiver may include image information about the product of the seller, and the image information may be image information generated by the seller photographing a product of a newsstand with a seller terminal. have.
Here, the product information received by the product information receiver is information input by the seller into an input item of an application downloaded from the application server to the seller terminal, and the application may transmit the product information to the electronic commerce device. .
In addition, according to another aspect of the present invention, a broadcast receiver of a viewer that communicates with a wired / wireless communication with an electronic commerce device and processes electronic commerce, the broadcast information for receiving and playing broadcast information including broadcast video and broadcast voice Regeneration unit; A location information transmitter for transmitting the location information of the viewer, input by the viewer or specified as the location of the broadcast receiver, to the electronic commerce device; A product information receiver configured to receive product information classified according to the location information of the viewer from the e-commerce device, wherein the e-commerce device receives product information including the location information of the seller from a seller terminal, and receives the Classifying a product information based on the seller's location information and classifying the viewer based on the viewer's location information; A product information output unit configured to output the received product information on a screen according to a preset configuration; And a purchase information transmitter for transmitting the purchase information about the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure. do.
The product information output unit may classify the product information for each seller and output the product information on the screen, or the product information output unit may divide the product information into an image and text and output the same on the screen.
The product information received by the product information receiver may be product information of the seller in which the location information of the seller exists within a radius of a specific distance around the viewer's location information.
The product information received by the product information receiver may include image information about the product of the seller, and the image information may be image information generated by the seller photographing a product of a newsstand with a seller terminal. have.
The present invention provides a recording medium that records a program that can be read by a digital processing apparatus, performing the above-described region-based electronic commerce methods.
Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.
According to the present invention, a new distribution market is created through two-way digital broadcasting including IPTV and CATV, and consumers can maximize economic value through various and convenient consumption activities through TV and mobile. There is an effect that can promote various marketing and sales through the television within.
In addition, according to the present invention, the platform is linked to the local base (LBS) through the subscriber address base to realize consumer loyalty and new differentiated revenue base for the interactive TV shopping service media, shopping and distribution channels through communication convergence Has the effect of creating new markets.
1 is a block diagram of a region-based e-commerce system according to an embodiment of the present invention.
Figure 2 is a block diagram of a region-based e-commerce server according to an embodiment of the present invention.
3 is a flowchart of a method performed by a region-based e-commerce server according to an embodiment of the present invention.
4 is a block diagram of a broadcast receiver included in a region-based e-commerce system according to an embodiment of the present invention.
5 is a flowchart of a method performed by a broadcast receiver included in a region-based e-commerce system according to an embodiment of the present invention.
6 is a screen configuration diagram of a broadcast receiver included in a region-based e-commerce system according to an embodiment of the present invention.
While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.
Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another. When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.
The term " part, "" module," " means, "or the like, which is described in the specification, refers to a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software .
In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.
1 is a block diagram of a region-based e-commerce system according to an embodiment of the present invention. Referring to FIG. 1, a
The present embodiment has a feature that when a product is advertised to a broadcast viewer, the product of a local merchant is advertised in real time based on the viewer's location so that the viewer can safely and quickly and conveniently purchase the product of the community. . That is, the present embodiment classifies the seller's product information based on the seller's location information, and transmits and advertises the seller's product information to the viewer's broadcast receiver having the location information close to the seller's location information, thereby providing the goods of the community. There is a feature that can be advertised effectively.
In the present specification, the e-commerce device may include an
In addition, the present embodiment will be described in the case where the
The
The
The
The
The
The
In addition, a button for guiding information of various products of the seller may be generated in the screen. When a pointer or a cursor comes to a corresponding guide button while moving to a specific button with a direction button of a remote controller, pressing a confirmation button of a remote controller may expose detailed information including a purchase of a product in the form of a micro site or a pop-up.
The
The
An embodiment of purchasing a product using the system described above is as follows. When the viewer watches a television, for example, CATV broadcast, a trigger is displayed on the broadcast screen indicating that a special sale of a neighborhood discount store is performed. When a viewer presses a corresponding button guided by a remote controller, the price and other sales information of a sold product are exposed. When the viewer presses the purchase agreement, a pop-up window for the payment method is generated, and when the user presses a button for requesting the payment to the mobile terminal, an order and payment request message is displayed by MMS or SMS, and when the user presses OK, the user moves to the previously downloaded smartphone application. When the viewer confirms the purchase history confirmation payment and delivery information as the application guides, the payment completion screen is output, and the estimated delivery time may be transmitted to the SMS or MMS of the viewer's mobile communication terminal. Thereafter, benefit information about the reserve may be transmitted to the mobile communication terminal of the viewer.
In addition, according to another embodiment, the viewer may move directly to the VOD shopping category of the interactive television rather than the real-time broadcasting, and view various information such as a discount event on a specific day, and perform the above consumer purchase activity.
In addition, when the viewer goes out, the transmission device included in the region-based
In addition, the viewer may use a payment system that receives the product information to the mobile communication terminal using the QR code corresponding to the information exposed to the television, and then checks and purchases the information when generating the QR code information.
Here, the distributor or seller who sells the product may enter the online URL or mobile TV store application corresponding to the online store in advance to enter the store on the interactive television, enter the necessary information for registration, and perform the entry procedure in the interactive television store. have. The interactive television store may be the
In this case, the seller including the distributor may also input details related to the delivery (delivery details) such as which region the delivery is possible and how long is the delivery time. In addition, the distributor or the seller may select additional options and fill in the corresponding information if the sales information or the like wants to be linked with SNS, for example, Twitter or Facebook. In other words, the information uploaded by the seller is transmitted to the interactive television store in which the seller enters, and the corresponding information becomes product information and may be transmitted to a specific viewer.
In this case, whenever a seller transmits information about a product, a corresponding transmission fee may be charged for each case. For example, the number of transmissions is counted by the
2 is a block diagram of a region-based e-commerce server according to an embodiment of the present invention. Referring to FIG. 2, the
The product
The product
The
The
In addition, the
The
The
The
3 is a flowchart of a method performed by a region-based e-commerce server according to an embodiment of the present invention. Each step below is performed by the
In step S310, product information including the seller's location information is received from the seller terminal. Here, the product information may include detailed information such as image information of the seller's product, discount information on the product, an expiration date of the product, and the like.
In addition, the image information may be image information generated by the seller photographing the merchandise of his stand with the
In addition, the received product information may be information input to the input item of the corresponding application downloaded to the seller terminal from the application server that stores the application for the mobile communication terminal developed for transmitting and receiving the product information. In this case, the application receiving the corresponding information may transmit the input product information to the
In step S320, the received product information is classified based on the seller's location information. As described above, the product information may be classified into various criteria such as the same seller criteria, the seller criteria of the same or adjacent location, the same or adjacent region criteria, and the like.
In operation S330, the viewer is classified based on the viewer's location information. Viewer classification may also be categorized similarly to categorizing sellers.
In step S340, the classified product information is transmitted to the
In operation S350, the purchase information regarding the product information input by the viewer is received from the
For example, when a viewer inputs purchase information such as card information, mobile communication terminal information, account information, etc. to the
In step S360, a purchase processing procedure is performed corresponding to the purchase information received from the broadcast receiver.
4 is a block diagram of a broadcast receiver included in a region-based electronic commerce system according to an embodiment of the present invention. Referring to FIG. 4, the
The broadcast
The
The
The product
In addition, the product
The
According to another exemplary embodiment, the viewer may directly purchase a product by calling the seller directly using the phone number of the seller included in the product information and specifying a product to purchase, and paying cash or a card when the product is delivered. have.
5 is a flowchart of a method performed by a broadcast receiver included in a region-based e-commerce system according to an embodiment of the present invention. Each of the following steps is performed by the
In step S510, the location information of the viewer input by the viewer watching the broadcast or specified by the location of the
In operation S520, product information classified according to the viewer's location information is received from the
In operation S530, the received product information is output on the screen according to a preset configuration. As described above, the product information may be classified by seller, or may be classified by image and text.
In operation S540, when the viewer selects specific product information on the output screen and inputs purchase information about the product information, the purchase information is transmitted to the
6 is a screen configuration diagram of a broadcast receiver included in a region-based electronic commerce system according to an embodiment of the present invention. Referring to FIG. 6, a product description screen including a
The
When the store view button is clicked, the viewer selects by store type and moves to the main home of the desired store. The seller's stores may include hypermarkets, supermarkets, traditional markets, and department stores. The main screen of each store may be implemented as a button so that product categories classified by types are clickable.
The hypermarket may use the present embodiment when it needs a channel for exposing not only product information but also event information occurring in real time. Supermarkets are familiar, reliable, and less fearful of first-time purchases because they are neighborhood supermarkets that viewers already know. Traditional markets can secure new distribution networks by linking sales that were limited to offline to online consumption. In addition, the department store may serve to solve the needs of viewers who need high-quality goods.
Our neighborhood discount event button is a button that shows a screen that exposes the discount products of our neighborhood stores when clicked. Today's theme product button is a button that outputs a screen that exposes the set items for each store that match the theme of the day when clicked. The other region view button is a button for outputting a screen for selecting a region that the viewer wants to view outside of the region exposed based on the viewer's position, for example, the STB position. My Page button is a button that outputs a page to view the basic information such as the address, phone number and purchase history of the viewer when clicked.
The
In addition, the
Although the description has been made with reference to broadcasting-related equipment, the scope of the present invention may extend to the extent that a person skilled in the art, such as an internet communication equipment, can obviously carry out by a method such as design change, component addition and replacement.
In addition, the detailed system configuration of the region-based e-commerce device according to an embodiment of the present invention, common platform technology such as embedded system, O / S, communication standardization, interface standardization technology such as I / O interface, actuator, battery, camera Details of parts standardization technology such as sensors and the like will be omitted since it is obvious to those skilled in the art.
The region-based electronic commerce method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. That is, the recording medium may be a computer-readable recording medium having recorded thereon a program for causing a computer to execute the steps described above.
The computer readable medium may include a program command, a data file, a data structure, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical recording media such as CD-ROM and DVD, magnetic recording media such as a floppy disk Optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.
The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention.
In addition, the display device for receiving and displaying the broadcast image of the present invention is a CRT, Plasma Display Panel (PDP), Liquid Crystal Display (LCD), Organic Light Emitting Diode (OLED), VFD, FED, 3D display, other flexible display ( It may be a device capable of outputting an image according to various implementation methods such as a flexible display and a head up display.
In addition, each of the above-described components may be embodied as one physically adjacent component or may be implemented as a different component. In the latter case, each component can be controlled to be located adjacent to or in a different zone. In this case, the present invention can include a separate control means or control room for controlling each component to control each component in a wired or wireless manner You may.
In the above description, the respective components and / or functions described in the embodiments may be combined and combined, and those skilled in the art will understand that the present invention It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.
100: broadcast server 200: e-commerce server
210: product information receiving unit 220: product information classification unit
230: viewer classification unit 240: product information transmission unit
250: purchase information receiving unit 260: purchase processing unit
270: control unit 300: payment server
400: broadcast receiver 410: broadcast information reproducing unit
420: location information transmitter 430: product information receiver
440: product information output unit 450: purchase information transmission unit
500: seller terminal 600: network
610: main menu 620: title bar
630: Hot Issue Corner
Claims (19)
Product information receiving unit for receiving product information and delivery details including the location information of the seller from the seller terminal, wherein the product information includes image information of the product of the seller, the image information is Image information generated by directly photographing merchandise on sale by a seller terminal, wherein the delivery details include information on a deliverable region set by the seller;
A product information classification unit classifying the received product information based on location information of the seller;
A viewer classification unit classifying the viewer based on the viewer location information;
A product information transmitter configured to transmit the classified product information according to the location information of the viewer, and to transmit only to the broadcast receiver of the viewer belonging to the deliverable area, wherein the product information is transmitted by a specific distance based on the location information of the viewer. Transmitting merchandise information of the seller having the seller's location information within a radius to the broadcast receiver of the viewer;
A purchase information receiver configured to receive purchase information about the product information input by the viewer from the broadcast receiver; And
In accordance with the purchase information received from the broadcast receiver includes a purchase processing unit for performing a purchase processing process in conjunction with the payment server,
The merchandise information is image information generated by inputting the merchandise of the newsstand sold by the seller directly to a seller terminal in an input item of an application downloaded from the application server to the seller terminal by the seller, and the application stores the product information. Send to the e-commerce device,
The electronic commerce device is a region-based electronic commerce device, characterized in that the transfer fee corresponding to the transmission number of the product information is charged to the seller terminal.
A broadcast information reproducing unit configured to receive and reproduce broadcast information including a broadcast video and broadcast voice;
A location information transmitter for transmitting the location information of the viewer, input by the viewer or specified as the location of the broadcast receiver, to the electronic commerce device;
Product information receiving unit for receiving product information classified according to the location information of the viewer from the e-commerce device, wherein the e-commerce device receives product information and delivery details including the location information of the seller from the seller terminal Classify the received product information based on the seller's location information and classify the viewer based on the viewer's location information;
A product information output unit configured to output the received product information on a screen according to a preset configuration; And
A purchase information transmitter to transmit the purchase information on the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure;
The merchandise information includes image information of the merchandise of the seller, and the image information is image information generated by the seller photographing the merchandise of his newsstand with the seller terminal,
The e-commerce device transmits product information of the seller in which the seller's location information exists within a radius of a specific distance based on the viewer's location information to the broadcast receiver, wherein the seller's information included in the delivery details is included. Only the broadcast receiver of the viewer belonging to the delivery area transmits the classified product information,
The merchandise information is image information generated by the seller photographing a product of his stand on the seller terminal and inputting the input item of an application downloaded from the application server to the seller terminal by the seller. Send to an e-commerce device,
The electronic commerce apparatus is a broadcast receiver for processing the electronic commerce on a regional basis, characterized in that the transmission fee corresponding to the number of times of transmission of the product information is charged to the seller terminal.
And the product information output unit divides the product information for each seller and outputs the product information on the screen.
And the product information output unit divides the product information into images and texts and outputs them on the screen.
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020110143166A KR101382124B1 (en) | 2011-12-27 | 2011-12-27 | Apparatus and method for electronic commerce based on location |
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| KR1020110143166A KR101382124B1 (en) | 2011-12-27 | 2011-12-27 | Apparatus and method for electronic commerce based on location |
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| KR20130089677A KR20130089677A (en) | 2013-08-13 |
| KR101382124B1 true KR101382124B1 (en) | 2014-04-15 |
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| KR102569947B1 (en) * | 2022-05-31 | 2023-08-23 | 최정윤 | System for providing live commerce service based region |
| KR102572579B1 (en) * | 2023-05-18 | 2023-08-30 | 주식회사 아이앤미디어 | Method, device and system for providing content planning and marketing targeting optimization solution linked to vitalization of regionally specialized commercial district |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20000054458A (en) * | 2000-06-07 | 2000-09-05 | 제영주 | Electronic commerce system based on region |
| KR20020016437A (en) * | 2000-08-25 | 2002-03-04 | 구자홍 | An apparatus and method for controlling electric commerce over internet |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20000054458A (en) * | 2000-06-07 | 2000-09-05 | 제영주 | Electronic commerce system based on region |
| KR20020016437A (en) * | 2000-08-25 | 2002-03-04 | 구자홍 | An apparatus and method for controlling electric commerce over internet |
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