KR101664004B1 - Method for providing store impormation using smart display - Google Patents

Abstract

A method of providing store information using a smart display according to an aspect of the present invention includes: a target article notification step of indicating that a target article including location information exists on a screen; A location information display step of displaying information, and a sales article list display step of displaying the article information sold by the store. The content providing step may include a location recognition code combining step of combining a location recognition code indicating a type of the target article into a frame.

Description

[0001] METHOD FOR PROVIDING STORE IMPORTATION USING SMART DISPLAY [0002]

The present invention relates to a method of providing store information using a smart display, and more particularly, to a method of providing store information using a smart display using a location recognition unit.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a store information providing method using a smart display capable of ordering an item displayed on a screen while watching a moving picture using a smart device .

A method of providing store information using a smart display according to an aspect of the present invention includes: a target article notification step of indicating that a target article including location information exists on a screen; A location information display step of displaying information, and a sales article list display step of displaying the article information sold by the store.

The content providing step may include a location recognition code combining step of combining a location recognition code indicating a type of the target article into a frame.

The commercial article notification step may include a target article detection step of identifying the target article by identifying the position recognition code and a notification icon creation step of generating a notification icon indicating that the target article exists on the screen. The location information display step may display the name of the store and the distance between the store and the smart display on the screen.

The location information display step may display the retail store along a distance and a direction together with a plurality of concentric circles formed around the location of the smart display.

The retail store information providing method using the smart display may further include a target article recognition step of analyzing the target article displayed on the screen and determining the type of the target article.

The retail store information providing method using the smart display may include a retail store searching step of receiving data about a store selling a target article located in the vicinity of the user at a server where store information is stored.

The retail store information providing method using the smart display may be performed before the providing of the contents, and may further include a location mark combining step of combining the location mark in the area of the screen on which the object is displayed.

As described above, according to the present invention, when the user desires to purchase an object displayed on the screen during the watching of the moving image, information on the position and the article of the adjacent store is provided in real time, so that the user can easily purchase the article through the screen while watching the broadcast.

In addition, since the retailer information about the user is customized to the user, the user can deliver the desired food or purchase the article quickly.

1 is a block diagram illustrating a retail store information providing system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating a method of providing store information using a smart display according to the first embodiment of the present invention.
4A to 4D are views for explaining a method of providing retail store information using the smart display according to the first embodiment.
5 is a configuration diagram of a smart display according to a second embodiment of the present invention.
6 is a flowchart illustrating a method of providing store information using a smart display according to a second embodiment of the present invention.
7 is a flowchart illustrating a method of providing store information using a smart display according to a third embodiment of the present invention.

The present invention can be variously modified and may have various embodiments, and specific embodiments will be described in detail with reference to the drawings. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a block diagram illustrating a retail store information providing system using a smart display according to a first embodiment of the present invention.

1, a store information providing system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30 .

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, or is formed integrally with the set- It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is connected to the smart display 10 through a communication network and stores the location information and the shop information. The server 30 provides the stored information to the smart display 10. The server 30 stores geographical location information such as a map. In addition, the server 30 stores store information, which stores information on items sold at a store, prices of the goods, and locations of stores.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through Bluetooth, infrared communication, and RFID radio communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a position recognition unit 13, a target article sensing unit 16, a control unit 15, a communication unit 17, And a storage unit 18.

The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the face and the cursor of the screen moves according to the operation of the remote controller, the user can input a signal by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The location recognition unit 13 may include a Global Positioning System (GPS) receiving module 13a or a communication network location recognizing module 13b and may include a Global Positioning System (GPS) receiving module 13a or a communication network location recognition module 13b ). ≪ / RTI > The GPS receiving module 13a may be a general GPS chip that receives a satellite signal and grasps its position. The network location recognition module 13b determines the location of the device based on the base station or IP (Internet Protocol) address of the communication network.

The location recognition unit 13 may be a module for recognizing and storing the location input by the user. In this case, the location recognition unit 13 provides a location input interface so that a user can directly input his or her address, and recognizes the location input interface when the user inputs and stores the location input interface.

The target article detection unit 16 detects a target article related to the position information in the content and classifies the target article as a kind of article. In the present description, the term " object article " means an article in which the target article or related store information for selling the related article can be provided, and includes a product, a food, and the like. Items for which the retailer location can be provided are predefined and a list is generated.

If the article contained in the content is a target article, the location recognition code is combined with each of the frames indicating the article. A moving picture is reproduced by a plurality of frames, and these frames are combined with a position recognition code. The location recognition code not only informs the presence of the target article, but also includes information on the type of the target article.

The location recognition code is coupled to the frame by identifying the item with a computer program after the video is taken. The target article sensing unit 16 recognizes the position recognition code combined with the frame, identifies the target article, and specifies the type of the target article.

The content may be a broadcasting advertisement as well as a broadcasting advertisement. In the case of broadcast advertising, it is possible to provide information about the product and the product image on the screen, but it is impossible to provide information about the retailer located near the user. However, according to the present embodiment, a user can search for and purchase a store selling a target article while watching a broadcast advertisement.

The controller 13 receives signals from the input unit 11 to generate and control information or images, and displays images and information on the screen through the output unit 12. The control unit 15 includes an advertisement icon generation module 15a, a store location information loading module 15b, a sales article information loading module 15c, and a payment information providing module 15d.

The notification icon creation module 15a indicates that the target article related to the position information is displayed on the screen when the target article including the position information is detected. The notification icon can be formed at one corner of the screen. The notification icon may be in the form of an image, or may be in the form of a letter indicating the object. The notification icon generates an input signal according to the user's selection, and the signal generated from the notification icon is transmitted to the shop location information loading module.

As in the present embodiment, when the advertisement icon generation module is provided, not only the viewer can check the location information related to the desired object, but also the viewer can selectively acquire the desired information without being disturbed by the viewing. When a plurality of target articles exist on one screen, it is advantageous that the notification icon is composed of characters.

The store location information loading module 15b loads shop location information for selling the target article when a signal is input through the notification icon. The shop location information loading module 15b loads the locations on the shop nearest to the location of the smart display 10 in descending order. For example, when a chicken appears on the screen, when a signal for selecting a target article is input, the shop location information loading module 15b displays a chicken shop located around the location of the smart display 10 on the screen.

The store location information loading module 15b may be displayed at one edge of the screen in the form of a list in order from the closest distance. In addition, the shop location information loading module 15b may be displayed in a map form on the screen in a translucent manner. In addition, the shop location information loading module 15b may arrange the shops in the form of an icon or character according to the distance and the direction together with the plurality of concentric circles formed around the location of the smart display 10. [ In addition, the dealer location information loading module 15b can display information such as an address of the dealer, a telephone number, etc. on the screen.

The selling article information loading module 15c displays on the screen information about the list of articles to be sold at the store and the prices of the articles when the store is selected. In addition, the sales article information loading module 15c provides an input interface for selecting a quantity for the sale item, and receives order information from the user.

For example, if the store is selling chicken, the sales item information loading module 15c displays a list of menus and prices such as seasoned chicken, fried chicken, etc., and the user selects one seasoned chicken and one fried chicken In this case, input and save this information.

The billing information providing module 15d displays a payment window so that the user can enter the abstraction information and pay the fee when the user selects a commodity and the quantity of the commodity from the selected commodity list. The payment window provides a user interface for inputting payment information. The payment information providing module 15d may configure a payment window so as to be combined with wired and wireless communication fees, or may configure a payment window so that payment can be made using a credit card. The payment information providing module 15d provides a payment window for inputting the price and the payment information, and the user can input payment information using a remote controller or the like. However, in the case of delivery food that can be paid by postpay, only the information on the quantity of the selected item can be generated because the payment can be made directly when the delivery is completed.

When payment is made, the payment information providing module 15d delivers order information and payment information to the communication unit through wired / wireless communication so that the order can be received at the retailer. Here, the order information refers to information on the kind and quantity of the selected goods, and the payment information refers to the information about the price actually paid by the user and the payment method.

At this time, in case of deferred payment, only order information is provided. The payment information providing module transmits the order information to the communication unit so that the location information of the user, which has been inputted in advance, can be transmitted to the retailer together with the payment information. The location information of the user means the address of the user to be delivered by the seller. As a result, the user does not have to input the delivery address separately, and the retailer can confirm the address of the user without error.

The communication unit 17 is a part for connecting the smart display 10 with an external wired / wireless communication network, and receives moving images and data stored in a broadcast DB or an internet line through a communication unit 17. Further, the communication unit 17 requests information on the position of the selected retailer and the item to be sold, and receives the information. Information on the store location and the item to be sold can be stored in the server 30, and information stored in the server 30 is periodically updated to provide information to the user. The communication unit 17 also transmits order information and location information transmitted from the payment information loading module to the seller.

The storage unit 18 stores information on purchase details, frequently used retail stores, and preferred retail stores. The storage unit 18 also stores the location of the user and information about the user. The storage unit 18 may store information about a user's peripheral map and a retailer located in the vicinity of the user. When all the information on the nearby retailer is received by the server 30, it may take a long time depending on the circumstances of the communication network. However, if the information is stored in advance and only the information on the store is updated, information on the retailer .

3 is a flowchart illustrating a method of providing store information using a smart display according to the first embodiment of the present invention.

Referring to FIG. 3, the method of providing store information using the smart display according to the first embodiment includes a content providing step (S101) of providing content as an image, a displaying step A position information display step (S103) for displaying location information of the store, and a sale article list display step (S104) for displaying the sale article information.

The content providing step (S101) provides the screen of the smart display 10 according to the user's selection. The content can be broadcast, video, advertisement, and the like. The content is provided in a digital format and consists of a moving picture having a plurality of frames.

The content providing step S101 includes a location recognition code combining step of combining a location recognition code indicating the type of the target article into a frame, when the content includes a target article capable of providing location information of the store. The location recognition code combining step extracts the article using a program for tracking the article after the moving image is captured, and then combines the article with the location recognition code. The location identification code specifies the type of the article and indicates that the article is the article to which the location information of the store is provided.

The content providing step S101 decodes the moving picture signal transmitted to the smart display 10 through the broadcasting communication network 60 and provides the decoded moving picture signal to the screen. The content providing step (S101) includes both transmitting and receiving the content and providing the received content to the screen.

As shown in FIG. 3A, in the target article notification step (S102), a notification icon is generated on the screen to indicate that there is an article that can provide the dealer position information on the screen. The target article notification step S102 includes a target article detection step and a notification icon creation step. In the target article sensing step, the target article sensing unit 16 identifies the position recognition code, detects whether the article existing on the screen is a target article to provide position information, and determines the type of the target article.

In the notification icon creation step, when the target article is detected, a notification icon indicating that the target article exists on the screen is generated. The notification icon creation module 15a generates the notification icon. The notification icon may be provided at one corner of the screen and may be an image or a character. The notification icon may display a different image depending on the type of the target article, and the same image may be displayed. The generation of the notification icon is only an embodiment of the present invention, and the existence of the target article can be indicated by a method other than the icon. The notification icon generates an input signal by the user's selection.

In the position information display step (S103), when a signal is inputted by clicking the notification icon of the user, the position information of the selling shop which sells the article related to the target article or the target article is displayed. The store location information includes the name of the store, the distance between the store and the current location, and the store location information loading module 15b provides location information of the store and displays it. The store location information may be displayed on one side edge of the screen in a list form, and may be displayed in a translucent map form on the screen. Also, as shown in FIG. 3B, the store location information may be displayed by the name of the store according to distance and direction on a plurality of concentric circles formed around the current location. An indication of the store may be displayed differently depending on the amount paid to the advertising agency.

As shown in FIG. 4C, the sales item list display step (S104) displays a list of the goods provided by the selected store when the store selection signal is inputted by the user. At this time, the store location information loading module 15b may provide a list of the goods together with a price for each item, and may also provide the address and telephone number of the store. In the sales item list display step (S104), an input interface is provided so that a quantity for the sales item can be selected.

As shown in FIG. 4D, the retail store information providing method according to the first embodiment further includes a payment window displaying step. In the payment window displaying step, the payment information providing module 15d displays a payment window on the screen so that the user can pay the fee when the user selects the item and the quantity at the store. Payment can be made through a wired or wireless carrier's authentication program or through a credit card authentication program. In the payment window display step, a payment window is provided so that the user can input the price and the payment information, and the user can input payment information by using a remote controller or the like.

The retail store information providing method according to the first embodiment further includes an order information transmitting step of transmitting order information. In the order information transmission step, when payment is made by the user, order information, which is information on the type and quantity of the goods purchased by the user, is transmitted to the store. The order information can be transmitted to the retailer through the Internet, the wired / wireless communication line, and the order information can be transmitted to the retailer in the form of a letter using the network of the main communication carrier.

The order information transmission step may transmit the payment information together with the order information. The order information transmission step transmits the location information of the user together with the order information to the retailer. The location information of the user means the address of the user to be delivered by the seller. The user's address can be made by the user. In the case of smart TVs, as long as you do not move your home, you will be able to utilize it for a long time because the address is maintained.

5 is a configuration diagram of a smart display according to a second embodiment of the present invention.

5, the smart display 10 includes an input unit 11, an output unit 12, a position recognition unit 13, a target article recognition unit 76, a control unit 15, a communication unit 17, And a storage unit 18.

Since the smart display 70 according to the present embodiment has the same structure as the smart display according to the first embodiment except for the object recognition unit 76, redundant description of the same structure will be omitted.

The target article recognition unit 76 includes an article recognition module 76a and a store search module 76b. The article recognition module 76a analyzes the design of the article included in the contents and recognizes the type of the article based on the analysis. Herein, the term "multifaceted" means the concept including the shape, shape and color of the article.

Analysis of the design for the displayed items can be done commercially through a general shape recognition program. The article recognition module 76a analyzes the plurality of articles displayed on the screen, and only when there is a target article among the analyzed articles, the type of the target article is specified and data is generated.

The retail store search module 76b transmits the information on the recognized target merchandise to the server, and the server receives the data about the store near the user. In addition, the retail store search module 76b may search for stores that are related to the target merchandise in the shop information stored in the smart display 70. [

When the target article recognition unit 76 is installed in the smart display 70 as in the present embodiment, the content without the location recognition code is also able to provide the information of the shop related to the target article. In order to combine the location recognition codes, a cooperation relationship with the contents manufacturer has to be established. Combining the location recognition codes with all contents can be costly and time consuming. However, if the smart display 10 itself recognizes the target article as in the present embodiment, this process can be omitted.

6 is a flowchart illustrating a method of providing store information using a smart display according to a second embodiment of the present invention.

Referring to FIG. 6, the retail store information providing method using the smart display according to the second embodiment includes a content providing step (S201) of providing contents as images, a target article recognizing step (S202) (S203) for searching for a target article and a related store, a target article notification step (S204) for indicating that the target article exists on the screen, a location information display step (S205) for displaying location information of the store, And a sales item list display step S206 for displaying information.

The content providing step (S201) drives the content on the screen of the smart display (10) as a moving picture. The content can be broadcast, video, advertisement, and the like. The content is provided in a digital format and consists of a moving picture having a plurality of frames. The content providing step S101 decodes the moving picture signal transmitted to the smart display 10 through the broadcasting communication network 60 and provides the decoded moving picture signal to the screen.

The target article recognizing step (S202) is performed after the content providing step (S201) and analyzes the design of the article displayed on the screen and determines the type of the article based on the analysis. The target article recognizing step (S202) analyzes the plurality of articles displayed on the screen, and only when there is a target article among the analyzed articles, the type of the target article is specified and data for the target article is generated.

In the retail store search step (S203), the server searches the vicinity of the user to see if there is a retail store related to the target article, and receives data about the store. The retail store search step (S203) sets the range in advance and searches only the retail stores that are within the predetermined range.

In the target article notification step S204, a notification icon is generated on the screen to indicate that there is a target article to which the dealer position information can be provided on the screen. The target article notification step (S204) creates a notification icon if there is a store within a predetermined range. The notification icon may be provided at one corner of the screen and may be an image or a character. The notification icon generates an input signal by the user's selection.

In the position information display step (S205), when a signal is input by clicking the notification icon of the user, the position information of the selling point which sells the article related to the target article or the target article is displayed. The store location information includes the name of the store, the distance between the store and the current location, and the store location information loading module 15b provides location information of the store and displays it.

The sales item list display step (S206) displays a list of the goods provided by the selected store when the store selection signal is inputted by the user. At this time, the store location information loading module 15b may provide a list of the goods together with a price for each item, and may also provide the address and telephone number of the store. Also, in the sales item list display step (S204), an input interface is provided so that the quantity of the sales item can be selected.

In addition, the retail store information providing method according to the second embodiment further includes an order information transmitting step of transmitting order information. In the order information transmission step, when payment is made by the user, the order information, which is a purchase history of the user, is transmitted to the store. The order information can be transmitted to the retailer through the Internet, the wired / wireless communication line, and the order information can be transmitted to the retailer in the form of a letter using the network of the main communication carrier.

The order information transmission step may transmit the payment information together with the order information. The order information transmission step transmits the location information of the user together with the order information to the retailer. The location information of the user means the address of the user to be delivered by the seller. The user's address can be made by the user. In the case of smart TVs, as long as you do not move your home, you will be able to utilize it for a long time because the address is maintained.

7 is a flowchart illustrating a method of providing store information using a smart display according to a third embodiment of the present invention.

Referring to FIG. 7, the method of providing store information using the smart display according to the third embodiment includes combining a location mark (S301), providing a content including a location mark (S302), and displaying the location information of the store A sales information display step S304 for displaying sales information, and an order information transmission step S305.

The position mark combining step S301 combines the position mark of the same or similar shape with the target article in the content. The position mark recognizes the shape of the target article after the moving image is captured and is combined with the content in a layered format. The position mark is formed in the same shape or similar shape as the target article and is joined to the area of the screen on which the target article is displayed. In the case where the position mark is formed in a shape similar to that of the target article, the position mark may be formed in an expanded shape to the peripheral region in which the target article exists. The location mark can be combined with the object item by a computer program and the location mark is associated with the input interface to generate a signal when the location mark is selected, similar to an icon.

The location mark combining step S301 includes a classification step of specifying a target article by analyzing the shape of the target article and a step of recognizing the target article, and a position mark input step. The shape recognition step analyzes and specifies the shape of the target article input in the frame. The classification step analyzes the shape of the perceived object to define what the object is. The position mark input step combines the position mark in an area of the screen where the object is positioned in each frame. At this time, the position mark is combined with each frame in which the target article appears, and the position mark is formed transparently and does not appear on the screen.

The content providing step (S302) provides the content including the target article and the location mark on the screen. The content can be broadcast, video, advertisement, and the like. The content is provided in a digital format and consists of a moving picture having a plurality of frames. In the content providing step S302, the moving picture signal transmitted to the smart display 10 through the broadcasting network 60 is decoded and provided to the screen.

The location information display step (S303) displays location information of a plurality of retail stores that sell target goods on the screen when the user clicks the peripheral area of the target goods or the target goods and receives an input signal for the target goods. The store location information includes the name of the store, the distance between the store and the current location, and the store location information loading module 15b provides location information of the store and displays it.

The sales item list display step (S304) displays a list of the goods provided by the selected store when the store selection signal is inputted by the user. At this time, the store location information loading module 15b may provide a list of the goods together with a price for each item, and may also provide the address and telephone number of the store. Also, in the sales item list display step (S304), an input interface is provided so that a quantity for the sales item can be selected.

The order information transmission step (S305) transmits the order information to the retailer when payment is made by the user. The order information can be transmitted to the retailer through the Internet, the wired / wireless communication line, and the order information can be transmitted to the retailer in the form of a letter using the network of the main communication carrier.

The order information transmission step (S305) may transmit the payment information together with the order information. The order information transmission step transmits the location information of the user together with the order information to the retailer. The location information of the user means the address of the user to be delivered by the seller. The user's address can be made by the user. In the case of smart TVs, as long as you do not move your home, you will be able to utilize it for a long time because the address is maintained.

As described above, according to the third embodiment, since the location mark is combined with the target article, when the user clicks the target article while viewing the moving image, the information of the store related to the target article can be displayed on the screen. If the article displayed on the screen is not the target article, no response occurs even if the area of the screen is selected, and the position information of the shop selling the target article is displayed only when the target article is the target article.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

10: smart display 11: input
11a: Remote control receiving module 11b: Motion recognition module
11c: Local area communication module 12: Output section
13: position recognition unit 15: control unit
15a: Notification icon generation module 15a: Notification icon
15b: Dealer location information loading module 15c: Sale goods information loading module
15d: Payment information providing module 16:
17: communication unit 18:
20: set-top box 30: server
40: Remote control 50: Smart mobile device
60: Broadcast network 70: Smart display
76: object recognition unit 76a: article recognition module
76a: goods recognition module 76b: store search module

Claims (8)

A location recognition unit for recognizing the location of the smart display, an output unit for providing a moving picture including the content to the screen, an input unit for receiving a selection of the target article displayed on the screen, and information on a shop selling the product related to the target article And a target article sensing unit for identifying an image of a target article included in the content, the method comprising the steps of:
A content providing step of displaying a content including a target article and a location mark on a screen;
A target article notification step of indicating that a target article including position information exists on the screen;
A location information display step of displaying location information of a shop selling the object or an article related thereto;
And a sales article list display step of displaying article information to be sold at the store,
Wherein the contents providing step includes a location recognition code combining step of combining a location recognition code indicating a type of the object article into a frame.
delete The method according to claim 1,
The merchandise object notifying step may include a target article detecting step of identifying the target article by identifying the position recognition code and a notification icon generating step of generating an advertisement icon indicating that the target article exists on the screen, How to provide store information.
The method of claim 3,
Wherein the location information display step displays a name of the store and a distance between the store and the smart display on a screen.
The method of claim 3,
Wherein the location information display step displays the store in accordance with a distance and a direction together with a plurality of concentric circles formed around the location of the smart display.
The method according to claim 1,
Further comprising an object recognition step of analyzing a target article displayed on the screen and determining a type of the target article between the content providing step and the target article announcement step.
delete The method according to claim 1,
The method of claim 1, further comprising: a location mark combining step, performed before the content providing step, for combining a location mark in an area of a screen on which the target article is displayed, wherein the location mark is generated using a smart display How to provide store information.

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