JP2002133275A - Method and system for distributing advertised merchandise information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide method and system for distributing advertised merchandise information to distribute information related to advertised merchandise, which includes shops that sell merchandise advertised on TV and prices, to TV viewers in real time. SOLUTION: Based on merchandise information advertised on TV, an introducer unit 7 searches viewers/purchasers, who are interested in advertised merchandise, from an interested merchandise information database. In addition, using the merchandise information advertised on TV, the introducer unit 7 also searches shops, which sell the advertised merchandise, and information related to merchandise/shop at the shops from a merchandise/shop information database. The introducer unit 7 distributes the searched shops and merchandise/shop information on the advertised merchandise to a viewer/purchaser unit 1 of the searched viewer/purchaser via a network 10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a viewer who wants to view and purchase a product advertised on television.
A viewer / buyer device operated by the purchaser and an introducer device for introducing product-related information including the price of the product advertised on the television and the store to the viewer / buyer are connected via a network. The present invention relates to a method and a system for distributing advertisement product information that distributes, in real time, product-related information of a product advertised on a television in a given system to viewers / purchasers.

[0002]

2. Description of the Related Art Broadcasting that can be broadcast to tens of millions of homes has established itself as an advertising medium for products and the like. Digital satellite broadcasting and data broadcasting have also begun, and expectations are high for new advertising media. With the commencement of the IP network flat-rate fixed connection service, the Internet is expected to spread more rapidly than ever, and new CM styles such as banner advertisements on HP are proposed, showing the possibility that the Internet will greatly develop as an advertising medium. I have. In the near future, it is expected that digital broadcasting and broadband communication will be closely integrated, and various services will blossom under the keyword of interactive, and at the same time, the advertising style will change significantly in a timely manner.

[0003] The greatest benefit to viewers provided by interactive features is the personalized enjoyment of personalized information (information appropriate for the person) (how to receive personalized information). An example of what viewers want when they want the personalized enjoyment of personalized information in advertising is "When watching a commercial on a product being broadcast, how much does the product sell at a nearby store? I want to get local information in a timely manner in conjunction with CM products, such as whether to buy at a store in Japan or at a store there, or if a store that can be bought cheaply is in the neighborhood. " Is done.

[0004]

In order to realize the above-mentioned scenes that the viewer desires with the current system, even if it is realized with the current digital broadcasting and data broadcasting systems, the scene is dynamically changed according to the region and date. There is a problem that the correspondence cannot keep up with the product information.

[0005] In addition, even if an attempt is made to search for desired information on a product (such as a store or price of the product) while watching television on the current Internet system, cumbersome operations (keyword input, browser, etc.) accompanying the search are accompanied. There is a problem that it cannot be easily performed.

[0006] Therefore, there is a demand for a system that provides an easy and timely information of a store handling the advertisement product and the price thereof while watching the advertisement product broadcasted on the television.

[0007] The present invention has been made in view of the above,
It is an object of the present invention to provide a method and a system for distributing advertising product information that distributes, to a television viewer, real-time advertising product-related information including a retailer handling products advertised on a television and prices thereof. It is in.

[0008]

In order to achieve the above object, the present invention according to claim 1 is operated by a viewer / purchaser who wants to view and purchase a product advertised on a television. Product information that is connected via a network to a viewer / purchaser device, and an introducer device that introduces product-related information including the price and merchandise shop advertised on the television to the viewer / purchaser. An advertisement product information distribution method for distributing product-related information of a product advertised on a television in a distribution system to viewers / purchasers in real time, wherein the introducer device includes a viewer / buyer device and an introducer device. Viewers /
A first step of acquiring information on a product of interest to the purchaser and storing and managing it in the interest product information database as interest product information for each viewer / purchaser, and the introducer device is sold at a store. Product / dealer-related information including the product name, price, store name, and location information of the product is acquired from the store, and the product / store-related information is obtained for each store as product / store-related information.
A second step of storing and managing in the store-related information database, and the introducer apparatus searches the interested product information database for a viewer / purchaser who is interested in the advertisement product based on information of the product advertised on the television. A third step of: introducing the introducer device, based on information of the product advertised on the television, to the store selling the advertisement product and the product / store related information of the advertisement product at the store, to the product And a fourth step of retrieving from the store-related information database, and the introducer device stores the retrieved store information and advertisement product / store in the retrieved viewer / buyer viewer / purchaser device. And a fifth step of distributing related information via a network.

According to the first aspect of the present invention, based on information on a product advertised on a television, a viewer / purchaser who is interested in the advertisement product is searched from an interest product information database, and A store that sells the advertisement product based on the information of the advertisement product in and the product / store-related information of the advertisement product in the store from the product / store-related information database. In order to distribute the searched shop information and the merchandise / seller-related information of the advertisement product to the viewer / buyer device / purchaser device via the network, the viewer watching the advertisement product on the television receives the advertisement. It is possible to obtain in real time information on retailers handling products, prices of products included as products / store-related information of advertising products, etc.
In addition, the store can advertise the merchandise free of charge through an advertisement broadcast, increasing the sales opportunities for the merchandise and increasing the sales. It is possible to get.

The present invention described in claim 2 is the same as the claim 1.
In the invention described in the above, the second step of accumulating and managing merchandise / dealer-related information in the merchandise / dealer-related information database for each of the dealers is performed by using the network to be used in a dealer selling the merchandise. / Store related information including product name, price, store name and location information of the product sold at the store through communication between the store device connected to the device and the introducer device via the network It is the gist of the present invention that there is a step 2a of acquiring from the store apparatus and accumulating and managing in the product / store related information database as product / store related information for each store.

According to the second aspect of the present invention, the introducer device communicates with the store device via a network, and the product name, price, name of the store, and the name of the product sold at the store. The merchandise / dealer-related information including the location information is acquired from the merchandise store apparatus, and stored and managed in the merchandise / dealer-related information database as merchandise / dealer-related information for each merchant.

Further, the present invention according to claim 3 provides the invention according to claim 1.
In the invention described in the above, the viewer / to which the information of the searched store and the product / store related information of the advertisement product are distributed.
A sixth step of confirming whether the viewer / purchaser of the purchaser device has purchased the advertisement product based on the distribution information, and a seventh step of generating reverberation information for the advertisement product based on the confirmation result. And the steps of (1) and (2).

[0013] According to the present invention, it is determined whether or not the viewer / purchaser has purchased the advertisement product based on the distribution information, and based on the confirmation result, the reverberation information for the advertisement product is determined. Since it is generated, it is possible to obtain a viewer's reaction to the advertisement product and to obtain marketing information having a product value.

According to a fourth aspect of the present invention, in the first or second aspect of the present invention, a search is made for a viewer / purchaser who is interested in the advertisement product based on information of the product advertised on the television. The third step is that the advertisement information providing device connected to the network and the introducer device are connected to the advertisement information providing device via the network to provide advertisement information of the product to be advertised on the television. No. 3a which acquires the advertisement broadcast information including the product information and the broadcast time, and stores and manages the advertisement broadcast information in the advertisement broadcast information database.
And, based on the product information and the broadcast time of the advertisement product stored and managed in the advertisement broadcast information database as the advertisement broadcast information, the viewer / purchaser who is interested in the advertisement product in consideration of the broadcast time. A third step of searching from an interested product information database; and a fourth step of searching for product / store related information of the advertisement product based on information of the product advertised on the television, A store that sells the advertisement product in consideration of the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the information database, and the product / A step 4a of retrieving store-related information from the product / store-related information database; The fifth step of distributing the searched store information and the merchandise / store related information of the advertisement product to the purchaser device is performed in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database. The method further comprises a step 5a of distributing the searched store information and the merchandise / store related information of the advertisement product to the searched viewer / purchaser device via a network.

According to the present invention, the introducer device communicates with the advertisement information providing device via the network, from the advertisement information providing device to the advertisement broadcast including the product information and the broadcast time of the advertisement product. Information, and accumulates and manages the advertisement product in the advertisement broadcast information database, and considers the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. A viewer / purchaser who is interested in the advertisement product information database is searched from the interest product information database, and the broadcast time is considered based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. And the store that sells the advertisement product and the product / store-related information of the advertisement product at the store
A search was made from the store-related information database, and the store information and the merchandise / store-related information of the advertisement product were searched in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database. Audience/
Since the information is distributed to the purchaser device via the network, for example, a broadcasting station included in the advertisement information providing device can appropriately obtain a viewer's response to the advertisement.

Further, the present invention described in claim 5 is based on claim 1.
Or the third step of searching for a viewer / purchaser who is interested in the advertisement product based on information on the product advertised on the television, receiving a broadcast wave from a broadcast station, A step 3c of generating advertising product information broadcasted from the television based on the received broadcast wave, and a viewer / purchaser who is interested in the advertising product based on the generated advertising product information. A third step of searching from a database; and a fourth step of searching for product / store related information of the advertisement product based on information of the product advertised on the television, in the step 3c. Based on the advertisement product information generated from the broadcast wave, the store that sells the advertisement product and the product / store related information of the advertisement product in the store, the product / store related information A fourth step of searching from a database, and distributing the searched store information and the commercial product / store related information of the searched merchandise to the searched viewer / buyer viewer / purchaser device. A step of, by way of a network, transmitting the searched store information and the product / store related information of the advertisement product to the searched viewer / purchaser device in response to the generation of the advertisement product information in the step 3c. The gist of the present invention is to include a 5b step of distributing the data.

According to the fifth aspect of the present invention, a broadcast wave from a broadcasting station is received, and advertisement product information broadcast from a television is generated based on the received broadcast wave. Based on the information, a viewer / buyer interested in the advertisement product is searched from the interest product information database,
Further, a store that sells the advertisement product based on the advertisement product information generated from the broadcast wave and the product / store related information of the advertisement product at the store are searched from the product / store related information database, and the advertisement product is further searched. In order to distribute the information of the store and the product / store related information of the advertisement product to the viewer / purchaser device via the network in response to the generation of the information, information on the advertisement product from the broadcast station or the advertisement information providing device or the like. Can be generated from the broadcast wave even if is not obtained.

Further, the present invention described in claim 6 provides the invention according to claim 5.
In the invention described in the claims, the step 3c of generating advertisement product information broadcasted from a television based on the received broadcast wave includes performing video processing and audio processing on a broadcast signal composed of the received broadcast wave, The gist of the present invention is to include a 3d step of extracting a feature amount related to broadcasting and generating advertising product information.

According to the sixth aspect of the present invention, a broadcast station or an advertisement information providing device for performing video processing and audio processing of a broadcast signal and extracting advertisement-related feature amounts to generate advertisement product information. Can be generated from broadcast waves even if no information on advertising products can be obtained from.

According to a seventh aspect of the present invention, in the first aspect of the invention, the searched viewer / viewer / buyer viewer /
A fifth step of distributing the searched store information and the product / store related information of the advertisement product to the purchaser device,
It is determined whether the searched viewer / purchaser device is in a communication state connected to the introducer device via the network, and the viewer / purchaser device is in a communication state connected to the introducer device. In this case, the gist includes a step 5c of distributing the searched store information and the product / store related information of the advertisement product to the viewer / purchaser device.

According to the present invention, it is determined whether or not the viewer / purchaser device is in a communication state connected to the introducer device via the network.
When the purchaser device is in a communication state connected to the introducer device, broadcasting is performed to deliver the searched store information and the commercial product / store related information of the advertisement product to the viewer / purchaser device. It is possible to efficiently distribute the store information of the advertisement product, the price information of the advertisement product, and the like only to the viewers / purchasers who want to obtain the information while viewing the advertisement product.

Further, the present invention described in claim 8 is based on claim 1.
In the invention described, the interested product information database stores and manages address information of viewers / purchasers in addition to information on products of interest of viewers / purchasers, and stores information on products advertised on the television. A third step of searching for a viewer / buyer who is interested in the advertisement product based on the information includes, in addition to searching a viewer / buyer who is interested in the advertisement product from an interest product information database, The fourth step of retrieving the address information of the viewer / purchaser and retrieving the product / dealer-related information of the advertised product based on the information of the product advertised on the television, comprises: The point is to search for a store close to the address of the person.

According to the present invention described in claim 8, a store close to the address of the viewer / purchaser is searched, and the information of this store is distributed to the viewer / purchaser. Information distribution can be performed.

Further, the present invention according to claim 9 is an advertising product information distribution system for delivering product-related information of a product advertised on a television to viewers / purchasers in real time. A viewer / buyer device operated by a viewer / buyer who wants to view and purchase a product, and a viewer / buyer which transmits product-related information including a price of the product advertised on the television and a store. An introducer device for introducing to a purchaser, and a network connecting the viewer / purchaser device and the introducer device to each other, wherein the introducer device is connected to a viewer / purchaser device via a network. An interest product information database that acquires information on products of interest of the viewer / purchaser from the viewer / purchaser through communication and stores and manages the information as interest product information for each viewer / purchaser; Trade name of the product you are selling, price,
A product / dealer-related information database that acquires product / dealer-related information including the name and location information of the retailer from the retailer and stores and manages the product / dealer-related information for each retailer; Viewer / purchase search means for searching the interested product information database for viewers / buyers who are interested in the advertisement product based on the information of the product, and the advertisement based on the information of the product advertised on the television. A store searching means for searching the store selling the product and the product / store related information of the advertising product at the store from the product / store related information database; The gist is that the viewer / purchaser device has distribution means for distributing the searched store information and the advertisement / commodity / store-related information of the advertisement product via a network.

According to the ninth aspect of the present invention, a viewer / purchaser who is interested in the advertisement product is searched from the interest product information database based on information of the product advertised on the television, A store that sells the advertisement product based on the information of the advertisement product in and the product / store-related information of the advertisement product in the store from the product / store-related information database. In order to distribute the searched shop information and the merchandise / seller-related information of the advertisement product to the viewer / buyer device / purchaser device via the network, the viewer watching the advertisement product on the television receives the advertisement. It is possible to obtain in real time information on retailers handling products, prices of products included as products / store-related information of advertising products, etc.
In addition, the store can advertise the merchandise free of charge through an advertisement broadcast, increasing the sales opportunities for the merchandise and increasing the sales. It is possible to get.

According to a tenth aspect of the present invention, in accordance with the ninth aspect of the present invention, a store apparatus connected to the network so as to be used in a store selling goods, and the store apparatus And product / store related information including the product name, price, store name and location information of the product sold at the store by communication via the network with the introducer device from the store device. The gist of the present invention is that the merchandise / store-related information storage control means for controlling the accumulation / management of merchandise / store-related information in the merchandise / store-related information database for each merchant is further provided.

According to the tenth aspect of the present invention, the introducer device communicates with the store device via the network, and the product name, price, name of the store, and the name of the product sold at the store. The merchandise / dealer-related information including the location information is acquired from the merchandise store apparatus, and stored and managed in the merchandise / dealer-related information database as merchandise / dealer-related information for each merchant.

The present invention according to claim 11 is the invention according to claim 9, wherein the viewer / purchaser apparatus to which the searched shop information and the merchandise / shop related information of the advertisement product are distributed. Purchase confirmation means for confirming whether or not the viewer / purchaser has purchased the advertisement product based on the distribution information; and reverberation information generation means for generating reverberation information for the advertisement product based on the confirmation result. It is the gist to have.

According to the eleventh aspect of the present invention, it is determined whether or not the viewer / purchaser has purchased the advertisement product based on the distribution information, and based on the confirmation result, the reverberation information for the advertisement product is determined. Since it is generated, it is possible to obtain a viewer's reaction to the advertisement product and to obtain marketing information having a product value.

[0030] Further, according to a twelfth aspect of the present invention, in the ninth or tenth aspect of the present invention, there is further provided an advertisement information providing device connected to the network for providing advertisement information of a product advertised on a television. The viewer / purchaser search means acquires and stores advertisement broadcast information including advertisement information and broadcast time from the advertisement information providing apparatus through communication with the advertisement information providing apparatus via a network. An advertisement broadcast information database to be managed, and viewers interested in the advertisement product considering the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. Search means for searching for a purchaser from the interest product information database, wherein the store search means is located in the advertisement broadcast information database. Based on the merchandise information and the broadcast time of the advertisement merchandise stored and managed as the broadcast information, the store selling the advertisement merchandise in consideration of the broadcast time and the merchandise / store related information of the advertisement merchandise at the store. From the merchandise / dealer-related information database, and the distributing means determines the number of the searched retailer in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database. The gist of the present invention is to have means for distributing information and merchandise / store-related information of advertising merchandise to the searched viewer / purchaser device via a network.

According to the twelfth aspect of the present invention, the introducer device communicates with the advertisement information providing device via the network, from the advertisement information providing device to the advertisement broadcast including the product information and the broadcast time of the advertisement product. Information, and accumulates and manages the advertisement product in the advertisement broadcast information database, and considers the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. A viewer / purchaser who is interested in the advertisement product information database is searched from the interest product information database, and the broadcast time is considered based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. And the store that sells the advertisement product and the product / store related information of the advertisement product at the store. Database, and, in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database, the searched viewer information and the merchandise / seller related information of the searched merchandise and the merchandise related to the advertised product. For example, a broadcast station included in the advertisement information providing apparatus can accurately obtain a viewer's reaction to the advertisement because the information is distributed to the user apparatus via the network.

According to a thirteenth aspect of the present invention, in the ninth or tenth aspect of the present invention, the viewer / purchase searching means receives a broadcast wave from a broadcasting station, and sets a television based on the received broadcast wave. Advertising product information generating means for generating advertising product information broadcasted from the company; and means for searching the interested product information database for viewers / buyers interested in the advertising product based on the generated advertising product information. The store search means includes a store selling the advertisement product based on the advertisement product information generated by the advertisement product information generation device, and a product /
Means for retrieving store-related information from the product / store-related information database, wherein the distribution unit stores the searched store information in response to the generation of the advertisement product information in the advertisement product information generation unit And a means for distributing the merchandise / store-related information of the advertising merchandise to the searched viewer / purchaser device via a network.

According to the thirteenth aspect of the present invention, a broadcast wave from a broadcasting station is received, and advertisement product information broadcast from a television is generated based on the received broadcast wave. A viewer / purchaser who is interested in the advertisement product is searched from the interest product information database on the basis of the information, and a store selling the advertisement product based on the advertisement product information generated from the broadcast wave and the shop / shop at the store are provided. Searches the merchandise / dealer-related information of the advertised product from the merchandise / dealer-related information database, and further responds to the generation of the advertised merchandise information by viewing / purchasing the merchandise information and the advertised merchandise / dealer-related information. Since the information is distributed to the user device via the network, the information can be generated from the broadcast wave even if information on the advertisement product is not obtained from the broadcast station or the advertisement information providing device.

According to a fourteenth aspect of the present invention, in accordance with the thirteenth aspect, the advertisement product information generating means performs video processing and audio processing on a broadcast signal composed of the received broadcast wave, and The gist of the present invention is to have means for extracting feature amounts related to broadcasting and generating advertisement product information.

According to the fourteenth aspect of the present invention, a broadcast station or an advertisement information providing apparatus is used for performing video processing and audio processing of a broadcast signal and extracting advertisement-related feature amounts to generate advertisement product information. Can be generated from broadcast waves even if no information on advertising products can be obtained from.

According to a fifteenth aspect of the present invention, in the ninth aspect of the present invention, the distribution means includes a communication state in which the searched viewer / purchaser device is connected to the introducer device via a network. Is determined, and if the viewer / purchaser device is in a communication state connected to the introducer device, the information of the searched retailer is stored in the viewer / purchaser device. The gist of the invention is to have means for distributing merchandise / store-related information of advertising merchandise.

According to the fifteenth aspect of the present invention, it is determined whether or not the viewer / purchaser device is in a communication state connected to the introducer device via the network. When the device is in a communication state connected to the introducer device, the information is broadcast to distribute the searched retailer information and the commercial product / retailer related information of the advertisement product to the viewer / purchaser device. It is possible to efficiently distribute the store information of the advertisement product, the price information of the advertisement product, and the like only to the viewer / purchaser who wants to obtain the information while viewing the advertisement product.

According to a sixteenth aspect of the present invention, in the ninth aspect of the present invention, the interest product information database includes address information of the viewer / purchaser in addition to the information of the product of interest of the viewer / purchaser. The viewer / buyer search means searches for a viewer / buyer who is interested in the advertisement product from an interest product information database, and further stores address information of the viewer / buyer. The point is that the store search means has a nearby store search means for searching for a store near the address of the viewer / purchaser searched by the address search means. .

According to the present invention, a store close to the address of the viewer / purchaser is searched, and the information of this store is distributed to the viewer / purchaser. Information distribution can be performed.

[0040]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram illustrating a configuration of an advertisement product information distribution system that implements the advertisement product information distribution method according to the first embodiment of the present invention.

The advertisement product information distribution system shown in FIG.
A viewer / purchaser device 1, a region, a region linked to the CM, for presenting product information to the viewer / purchaser in a timely manner.
A store / apparatus apparatus 3 for providing product information in real time, a broadcast station apparatus 5 for providing CM broadcast schedule information, and a viewer / purchaser can be timely obtained from the provided area, product information and CM broadcast schedule information. The system comprises an introducer device 7 for individually providing necessary information to each viewer / purchaser, and a confirmation device 9 for confirming that the user has purchased the product by looking at the provided area and product information.

The introducer device 7 accesses the viewer / purchaser device 1 via the network 10 to acquire information on products of interest to the viewer / purchaser from the viewer / purchaser, and to view the information. Product information database that stores and manages as product information of interest for each buyer / buyer, and sells product / store related information including product name, price, store name and location information of products sold at stores. Products obtained from stores and stored / managed as products / store related information for each store /
The store-related information database and the store device 3 are accessed, and the product / store-related information including the product name, price, store name, and location information of the product sold at the store from the store device 3. A product / store-related information storage control means for controlling the information to be stored and managed in the product / store-related information database as product / store-related information for each store, and information on the product advertised on the television Viewer / purchase search means for searching the interested product information database for viewers / buyers who are interested in the advertisement product based on the advertisement product, and selling the advertisement product based on information on the product advertised on the television. A store searching means for searching the store / store and the product / store related information of the advertisement product in the store from the product / store related information database; and the searched viewer / purchase. The person of the viewer / purchaser apparatus the searched dealer information and advertising products of products / dealer related information to and distribution unit for distributing through a network 10.

The introducer device 7 includes a broadcast station device 5
, And has an advertisement broadcast information database for acquiring and storing the advertisement broadcast information including the advertisement time from the broadcast station device 5 and including the broadcast time. Based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the information database, a viewer / buyer interested in the advertisement product is searched from the interest product information database in consideration of the broadcast time. A search unit that sells the advertisement product in consideration of the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database; Searching for the merchandise store and the merchandise / store related information of the advertising merchandise at the merchant from the merchandise / store related information database. Searching means, wherein the distribution means stores the information of the store searched and the product / store related information of the advertisement product in consideration of the broadcast time accumulated and managed as the advertisement broadcast information in the advertisement broadcast information database. It has means for distributing to the searched viewer / purchaser device 1 via the network 10.

Further, the viewer / purchase search means receives an advertisement wave from a broadcasting station, and generates advertisement information information broadcast from a television based on the received broadcast wave. Means for searching a viewer / purchaser who is interested in the advertisement product from the interest product information database based on the generated advertisement product information. A store that sells the advertisement product based on the generated advertisement product information, and means for searching the product / store-related information database for the product / store-related information of the advertisement product at the store, The distribution unit performs the search on the searched store information and the product / store-related information of the advertisement product in response to the generation of the advertisement product information by the advertisement product information generation unit. And means for delivering via the network 10 to the viewer / purchaser apparatus 1.

The viewer / buyer search means searches not only the viewer / buyer who is interested in the advertisement product from the interest product information database but also the address information of the viewer / buyer. An address search unit is provided, and the store search unit includes a nearby store search unit that searches for a store near the address of the viewer / purchaser searched by the address search unit.

As shown in FIG. 2, the viewer / purchaser device has an input device 11 having means 11a for inputting user information, a display device having means 12a for displaying user information and means 12b for displaying product information. 12. Management device 13 having means 13a for managing product information, storage device 14 having means 14a for storing user information and means 14b for storing product information, means 15a for receiving product information, and means for receiving privilege information A receiving device 15 having 15b;
Transmitting device 16 having means 16a for transmitting user information
Consists of

As shown in FIG. 3, the store apparatus 3 has an input device 31 having means 31a for inputting store information and a means 31b for inputting product information, and a management device having means 32a for managing product information. 32, a transmitting device 33 having a means 33a for transmitting product information and a means 33b for transmitting store information, a display device 34 having a means 34b for displaying product information and a means 34a for displaying store information, product information A storage device 35 having means 35b for storing the information and a store 35a for storing the store information, and a receiving device 36 for receiving the information.

As shown in FIG. 4, the broadcasting station device 5 includes an input device 51 having means 51a for inputting broadcasting station information and a means 51b for inputting CM broadcasting information, a means 52a for displaying broadcasting station information, and a CM 52a. Display device 52 having broadcast information display means 52b, means 5 for managing CM broadcast information
3a, a storage device 54 having broadcast station information storing means 54a and CM broadcast information storing means 54b, a broadcasting station information transmitting means 55a and CM
Transmitting device 5 having means 55b for transmitting broadcast information
5 and a receiving device 56 for receiving information.

As shown in FIG. 5, the introducer device 7 includes means 71a for registering and managing the reception conditions of the user, means 71b for registering and managing the store, and means 71 for registering and managing the product information.
c, means 71d for registering and managing broadcast stations, means 71e for registering and managing CM broadcast information, and means 7 for managing user privileges.
1f, a transmitting device 7 having a means 72a for transmitting CM reverberations, a means 72b for transmitting user benefits, and a means 72c for transmitting store information and product information.
2. A receiving device 73 having means 73a for receiving CM broadcast information, means 73b for receiving product information, and means 73c for receiving user information, a display device 74 for displaying information,
An input device 75 for inputting information, a link device 76 having means 76a for associating CM broadcast information with product information,
Creation device 77 having means 77a for creating broadcast information,
A measuring device 78 having a means 78a for measuring CM echo,
Means 79a for storing user information, means 79b for storing store information, means 79c for storing product information, means 79d for storing broadcast station information, means 79e for storing CM broadcast information, and means for storing CM reverberation information The storage device 79 has a storage device 79 having a storage device 79g and a means 79g for storing a user privilege.

As shown in FIG. 6, the confirmation device 9 comprises a means 91a for inputting a user ID and a means 9 for inputting a product ID.
1b, a display device 92 having a means 92a for displaying a user ID and a means 92b for displaying a product ID, a certification device 93 having a means 93a for certifying the purchase of a product, and managing a product purchase certificate. Management device 94 having means 94a, means 95a for storing a product purchase certificate
Storage device 95 having means for transmitting product purchase certificate 9
6a and a receiving device 97 for receiving.

Next, the operation of the advertising merchandise information distribution system configured as described above will be described with reference to the sequence diagram shown in FIG.

First, the viewer / purchaser inputs personal information to the viewer / purchaser device 1 by the user information input means 11a, transmits the personal information to the introducer device 7 by the user information transmitting means 16a, and registers the user. . The personal information to be input includes name information, address, contact information, profession, hobbies, tastes, profile information such as a product of interest, and a target area to be advertised.

The target area to be advertised is, for example, as shown in FIG. 8, a store from home (7) to a radius of yyy km, and “from home to y when information on (B, C) is desired.
area up to yy kilometers ".

The user information transmitted from the viewer / purchaser apparatus 1 is received by the user information receiving means 73c in the introducer apparatus 7, and is managed by the means 71a for registering and managing the reception conditions of the user. Are stored in the storage device 79 by the storage means 79a. From the advertisement target area sent from the user, a corresponding store in the area is searched for from the storage device 79 constituting the DB, and the search result is transmitted to the user for confirmation. In the case of the example shown in FIG. 8, the information of the store (B, C) is transmitted to the user to urge confirmation. If confirmed, the advertisement target area is added to the DB management information shown in FIG. 9 together with the viewer / purchaser information as meta information. The ID assigned to the user at the time of addition
It manages and accumulates it as D, and also notifies the viewer / purchaser.

Next, the seller inputs the shop information to the shop apparatus 3 by the shop information input means 31a, and the introducer apparatus 7
Is transmitted by the store information transmitting means 33b to register the store. The store information to be input includes the store name, address, contact information, representative name, capital, the type of product to be handled, the price of the product, etc., and the target area to be advertised.

The target area to be advertised is, for example, as shown in FIG. 10, the store / product information for viewers / purchases (1) to (10) within a radius of xxx km from the store (B). For example, "the area from the store to xxx km" when the transmission is desired.

The shop information transmitted from the shop apparatus 3 is received by the shop information receiving means 73d in the introducer apparatus 7, and is managed by the means 71b for registering and managing the shop, and stores the shop information. And stored in the storage device 79 by the means 79b. DB7 shows the corresponding viewer / purchaser in the area from the advertising target area sent from the store.
The search is performed from step 9 and the search result is transmitted to the store as necessary to confirm. In the case of the example shown in FIG. 10, the information of the viewers / purchasers (1) to (10) is transmitted to the store as required to prompt confirmation. If it can be confirmed, an advertisement target area is added to the DB management information shown in FIG. 9 together with the store information as meta information. The ID assigned to the store at the time of addition is managed and stored as a store ID, and the store is also notified.

Next, the broadcast station inputs the broadcast station information to the broadcast station apparatus 5 by the broadcast station information input means 51a, and the introducer apparatus 7
The broadcast station information is transmitted by the broadcast station information transmitting means 55a to register the broadcast station. The broadcast station information to be input includes profile information such as station name, address, contact information, representative name, and capital. The broadcast station information transmitted from the broadcast station device 5 is transmitted to the introducer device 7.
The broadcast station information is received by the broadcast station information receiving means 73e, is managed by the broadcast station information registering and managing means 71d, and is stored in the storage device 79 by the broadcast station information storing means 79d. The ID assigned to the broadcast station when the broadcast station information is added to the DB management information is managed and stored as the broadcast station ID, and is also notified to the broadcast station.

The seller inputs merchandise information to the store apparatus 3 by the merchandise information input means 31b, transmits the merchandise information to the introducer apparatus 7 by the merchandise information transmitting means 33a, and registers the merchandise desired to be transmitted to the viewer / purchaser. Perform The product information you enter is the product name,
The model number, price, and other notes.

The product information transmitting process will be described with reference to FIG. When transmission of the product information is started, a request for transmission connection is issued to the introducer device 7 (step S111). At this time, the store ID is transmitted. In response to the transmission connection request, the introducer device checks the store ID managed by the store with the store managed in the DB, and issues a connection permission to the registered store. If permitted, communication starts (step S113). The merchandise information to be transmitted is input (step S115), or the merchandise information previously stored in the store apparatus is searched (step S117). The input or searched product information is transmitted to the introducer device 7 (step S119). For the entered product information,
It is determined whether the information is stored and managed in the store apparatus 3 (step S1).
21) If it is stored and managed, it is stored and managed in the store apparatus (step S125); otherwise, it is discarded (step S123). It is determined that the transmission is completed (step S127), and if the transmission is to be continued, the process proceeds to step S115 or S117.
Return to and enter or search for the item information you want to send. In the case of termination, the communication connection is released (step S1).
29).

The merchandise information transmitted from the store apparatus 3 is
The product information is received by the product information receiving unit 73b in the introducer device 7, is managed by the product information registering and managing unit 71c, and is stored in the storage device 79 by the product information storing unit 79c. The product information is added to the DB management information.

The merchandise information receiving process will be described with reference to FIG. In response to the reception connection request from the store (step S131), the introducer device 7 side stores the store I
In D, the store is collated with the store managed in the DB, and connection permission is issued to the registered store. At the stage of issuing the permission, the apparatus waits until the merchandise information is sent from the store apparatus. When the product information has been sent (step S133), it is received (step S135), and D
B (step S137), the reception end is determined (step S139), and in the case of continuation, step S135 is performed.
, Wait until the product information is sent and receive it,
When the end of the communication is confirmed from the store apparatus, the connection of the communication is released (step S141).

At this stage, the DB management information includes the viewer /
Purchaser information, store information, and product information are managed.
FIG. 13 from viewer / buyer information, store information, and product information
The meta-management information having a hierarchical structure as shown in FIG. The merchandise is set at the top, and then the structure of the store and the viewer / purchaser at the bottom are taken. If one product is determined, a store that handles the product is determined, and if a store is determined, a viewer / purchaser who wants the store information and product information is determined.

The registered broadcast station inputs the CM broadcast information to the broadcast station device 5 through the CM broadcast information input means 51b.
It is transmitted to the introducer device 7 by the CM broadcast transmitting means 55b. The CM broadcast information to be transmitted includes CM broadcast time, CM name, product name, model number, manufacturer name, and other memos.

FIG. 14 shows the CM broadcast information transmission process.
This will be described with reference to FIG. When transmission of the CM broadcast information is started, a request for transmission connection is issued to the introducer device 7 (step S15).
1). At this time, the broadcast station ID is transmitted. Referrer device 7
In response to the transmission connection request, the side checks the broadcast station ID with the broadcast station managed in the DB, and issues a connection permission to the registered broadcast station. If permitted, communication starts (step S153). CM broadcast information to be transmitted is input (step S154), or CM broadcast information stored in advance in the broadcast station device 5 is searched (step S155). The input or searched CM broadcast information is transmitted to the introducer device 7 (step S157).
It is determined whether to store and manage the input CM broadcast information in the broadcast station device (step S159). If the CM information is to be stored and managed, the CM device stores and manages the broadcast information in the broadcast station device (step S16).
3) If not, discarded (step S16)
1). It is determined that the transmission has ended (step S165). If the transmission is to be continued, the process returns to step S154 or S155, and the information of the broadcasting station to be transmitted is input again or searched. In the case of termination, the communication connection is released (step S167).

The CM broadcast information transmitted from the broadcast station apparatus 5 is received by the CM broadcast information receiving means 73a in the introducer apparatus 7, and is managed by the CM broadcast information registration / management means 71e. Storage means 79
e is stored in the storage device 79. CM broadcast information
It is added to the DB management information.

FIG. 15 shows this CM broadcast information receiving process.
This will be described with reference to FIG. In response to the reception connection request from the broadcast station (step S171), the introducer device 7 checks the broadcast station ID with the broadcast station managed in the DB, and establishes a connection with the registered broadcast station. Give permission. At the stage when the permission is issued, the apparatus waits until CM broadcast information is transmitted from the broadcast station apparatus. When the CM broadcast information has been sent (step S173), it is received (step S1).
75), store it in the DB (step S177), determine the end of reception (step S179), and if continuing, return to step S175 and wait until product information is sent. When the communication end is confirmed from the broadcasting station device 5, the communication connection is released (step S181).

Next, "When watching a commercial of a broadcast product, how much does the product sell at a nearby store? Whether to buy it at a store here or at a store there, Also, if you can find a cheaper store nearby,
I want regional information in a timely manner in conjunction with M products. "
Referring to FIG. 16, a procedure of how the viewer / purchaser device 1 receives the shop information and the merchandise information linked to the CM transmitted from the introducer device 7 when he / she thinks that it will be described.

In response to the reception connection request from the viewer / purchaser, the introducer device 7 checks the viewer / purchaser information managed in the DB with the user ID, and registers the registered viewer. / Give the buyer permission to connect. At the stage where the permission was issued, the dealer linked to the CM from the introducer device 7,
Waiting for product information to be sent. When the store information and merchandise linked to the CM are sent (step S
193), and receives them (step S195) and displays them (step S197). It is determined whether store information and merchandise information linked to the CM are stored in the DB (step S19).
9) If it is to be stored, it is managed and stored in the DB of the viewer / purchaser device 1 (step S201); otherwise, it is discarded (step S203). The continuation of the reception is determined (step S205), and in the case of the continuation, the process returns to step S195, and waits until the information of the shop and the product linked to the CM is sent to receive. If you decide to stop receiving,
The communication connection is released (step S207).

Next, the procedure for transmitting the store information and merchandise information from the introducer device 7 to the viewer / purchaser device 1 will be described with reference to FIG.
This will be described with reference to FIG.

For the broadcast stations registered in the introducer device 7, the CM broadcast schedule is read into the memory from the DB management / storage device 79 (step S213). The introducer device 7 looks at the time and determines whether or not the time for the commercial broadcast of the product is approaching (step S21).
9). If it is determined that the scheduled time is approaching, the merchandise of the CM to be broadcast is sent from the store apparatus 3 to the viewer /
An inquiry (search) is made to the DB management / storage device 79 as to whether or not the product is a product desired to be transmitted to the purchaser device 1, and it is determined whether or not the product is the desired product (step S221).

On the other hand, for a broadcast from a broadcasting station not registered in the introducer device 7, a broadcast wave is received by a tuner, and video (including sound) is captured (digitized) in a memory in the introducer device 7. (Step S211). The captured video signal is subjected to video processing and audio processing to calculate a feature amount related to CM (step S21).
5).

The feature quantity relating to the CM includes, for example, a product name, a maker name, and a sound silence (generally C
At the beginning of M, there is no sound), the pattern of cut points (the number of cut points of CM tends to be large per unit time), the rule of 15 seconds and 30 seconds of CM, image color pattern, image color pattern For example, a series change pattern.

It is determined whether or not the CM is a CM based on the feature amounts related to the CM (step S 217).
The database management and storage device are inquired (searched) as to whether or not the product is a product desired to be transmitted, and it is determined whether or not the product is the desired product (step S221).

Next, when it is determined that the product is a product desired to be transmitted, a store for handling the product is searched from the DB using the product information as a key (step S223). When the target store is found, the viewer / buyer in the advertisement target area is searched in the DB using the store information as a key (step S225). When the viewer / purchaser is found, it is determined from the communication connection state whether the viewer / purchaser wants the store and the product information now (step S227). The store and the product information are transmitted to the viewer / purchaser connected to the communication (step S229). By completing this series of processing and distribution within the time when the CM is being broadcast, it is possible to provide the store / product information linked to the CM to the viewer / purchaser.

The procedure in which the viewer / purchaser obtains information on the store and the product linked to the CM, and when the product of the information provided from the store is purchased, confirms and proves it by the confirmation device 9. This will be described with reference to FIG.

When the confirmation is started, the confirmation device 9 having the communication function issues a connection request to the introducer device 7 (step S2).
31). The introducer device 7 grasps which confirmation device has issued the request, and issues a connection permission in response to the request. The communication is connected (step S233), and the user ID of the viewer / purchaser is input (step S235). The input user ID is transmitted to the introducer device 7, and the introducer device 7 checks the viewer / purchaser managed in the DB by the user ID, and registers the registered viewer / purchaser. It is determined whether it is (Step S237). If it is determined that the registered viewer / buyer, the viewer / buyer or the store next inputs the product ID (step S).
239). The product ID may be notified to the viewer / purchaser along with the store and the product information, or may be registered in the POS system of the store. It is also possible to notify the sales clerk. The input product ID is transmitted to the introducer device 7, and the introducer device side transmits the product ID.
In step S241, the product is compared with the product managed in the DB, and it is determined whether the product is a registered product. If both the user ID and the product ID are collated, the introducer device 7
Alternatively, the privilege information managed and stored in the viewer / buyer DB is updated, and a purchase log is recorded. In a confirmation device without a communication function, information necessary for a series of certifications is managed and stored in the confirmation device, and the certification process is completed in the confirmation device. Management in the DB in the confirmation device,
The stored privilege information is also updated (step S245).

The introducer device 7 calculates a CM reverberation value from the product information, privilege information, and purchase log information managed and stored in the DB 79 by using a data mining technique. C
The M reflection value represents a correlation between purchased product information and CM broadcast information of the product. For example, "What is broadcast on this product, where and where is it purchased in many areas?" The mined data is transmitted from the introducer device 7 to the registered broadcasting station device 5.

Next, an advertisement product information distribution system according to a second embodiment of the present invention will be described with reference to FIGS.

The advertising merchandise information distribution system according to the present embodiment shown in FIG. 19 is different from the first embodiment shown in FIG. 1 in that the store apparatus 3, the broadcasting station apparatus 5, and the confirmation apparatus 9 are deleted, and the introducer apparatus is used. 7 in that it has an introducer device 70 configured as shown in FIG. 20, and the viewer / purchaser device 1 is the same.

The introducer device 70, as shown in FIG.
The managing device 71 is provided with a means 71g for managing a product purchase certificate for the introducer device 7 shown in FIG.
9 is provided in a means 79h for accumulating a product purchase certificate, and further has a certifying device 80 having a means 80a for certifying product purchase, and the other configurations and operations are the same as those in FIG.

In the advertising merchandise information distribution system shown in FIG. 19, instead of deleting the shop apparatus 3, the shop apparatus 3 registers the shop and inputs the shop information in the first embodiment. Is obtained directly from the store without using the store apparatus 3, and the other operations related to obtaining the product / store related information are the same as those in the first embodiment. Further, in the advertisement product information distribution system of the present embodiment, instead of deleting the broadcast station device 5, the process in which the broadcast station device 5 acquires the advertisement broadcast information in the first embodiment is performed. Is obtained from the broadcasting station without using the information, and the other operation related to the acquisition of the advertisement broadcast information is the same as that of the first embodiment.

Also, in the first embodiment shown in FIG. 1, the confirmation processing performed by the confirmation device 9, that is, the viewer / purchase to which the information of the store and the product / store related information of the advertisement product are distributed The confirmation process for confirming whether or not the viewer / purchaser of the introducer device has purchased the advertisement product based on the distribution information is performed in the certification device 80 of the introducer device 70. The basic processing is the same as in the first embodiment.

More specifically, if the viewer / purchaser acquires a store and product information linked to the advertisement product information and purchases the product of the information provided by the store, this purchase processing is performed by the introducer. Certified by the certification device 80 of the device 70. This certification process connects to the introducer device 70 and inputs the user ID of the viewer / purchaser. The introducer device 70 checks the viewer / purchaser stored and managed in the DB with the user ID to determine whether the viewer / purchaser is registered. If it is determined that the viewer / purchaser is registered, then the viewer / purchaser or the store inputs the product ID. The merchandise ID may be notified to the viewer / purchaser along with the store and the product information, or may be registered in the POS system of the store. It is also possible to notify the sales clerk. The input product ID is transmitted to the introducer device side, and the introducer device side uses the product ID as D
The product is compared with the product managed by B, and it is determined whether the product is a registered product. If both the user ID and the product ID are collated, the privilege information managed and stored in the introducer device or the viewer / buyer DB is updated, and a purchase log is recorded.

The introducer device 70 calculates the CM reverberation value from the product information, privilege information, and purchase log information managed and stored in the DB using the data mining technique. CM
The reverberation value represents a correlation between purchased product information and CM broadcast information of the product. For example, "What is broadcasted on this product, where and where is it purchased a lot?" The mined data is transmitted from the introducer device to the registered broadcasting station device.

The user information storage means 79a of the storage device 79 constitutes an interested product information database. The store information storage unit 79b and the product information storage unit 79c of the storage device constitute a product / store-related information database. The user reception condition registration management means 71a of the management device 71 constitutes a part of the viewer / purchase search means. The store registration management means 71b of the management device 71 constitutes a part of the store search means.
The store of the transmitting device 72 and the product information transmitting means 72c constitute a distribution means. The confirmation device 9 constitutes a purchase confirmation unit. CM of the measuring device 78
The echo measuring means 78a constitutes echo information generating means. The broadcasting station device 5 constitutes an advertisement information providing device. The CM broadcast information storage means 79e of the storage means 79 constitutes an advertisement broadcast information database. The CM broadcast information creation unit 77a of the creation device 77 constitutes an advertisement product information generation unit.

[0087]

As described above, according to the present invention,
A viewer / purchaser who is interested in the advertisement product is searched from the interest product information database based on the information of the product advertised on the television, and the advertisement product is sold based on the information of the advertisement product on the television. A store / store and information on the advertisement product at the store / store related information are searched from a product / store related information database, and the searched viewer / buyer's viewer / buyer device is searched for by the searched sales. Since the store information and the merchandise / sales-related information of the advertising merchandise are distributed via the network, the viewer watching the advertising merchandise on the television can obtain information on the merchandiser handling the advertising merchandise and the merchandise / merchandise of the advertising merchandise. The prices of products included in the store-related information can be obtained in real time, and the stores can advertise their products for free through advertising broadcasts. , To increase the sales opportunities of the product, it is possible to increase sales, further introducer device it is possible to obtain, for example, information referral fees on the introduction of advertising products.

Further, according to the present invention, it is confirmed whether or not the viewer / purchaser has purchased the advertisement product based on the distribution information, and the reverberation information for the advertisement product is generated based on the confirmation result. A viewer's reaction to the advertising product can be obtained, and marketing information having a product value can be obtained.

Further, according to the present invention, the introducer device accesses the advertisement information providing device, obtains the advertisement broadcast information including the advertisement information and the broadcast time from the advertisement information providing device, and acquires the advertisement broadcast information database. In accordance with the broadcast time, based on the product information and the broadcast time of the advertisement product which is stored and managed as the advertisement broadcast information in the advertisement broadcast information database, the viewer /
Searching the buyer from the interest product information database, and selling the advertisement product in consideration of the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. Searching for the merchandise / seller related information of the merchandise / seller and the advertising merchandise at the merchant from the merchandise / seller related information database
Further, in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database, the searched store information and the merchandise / store related information of the advertisement product are networked to the searched viewer / purchaser device. , The viewer watching the advertisement product on a television obtains in real time the information of the dealer handling the advertisement product and the price of the product included in the advertisement product / store-related information. Retailers can promote their merchandise free of charge by advertising, increasing sales opportunities and increasing sales,
In addition to the fact that the introducer device can obtain, for example, an information introduction fee relating to the introduction of the advertisement product, the broadcast station that constitutes the advertisement information providing device, for example, can appropriately obtain the viewer's reaction to the advertisement. it can.

According to the present invention, a broadcast wave from a broadcasting station is received, advertisement product information broadcast from a television is generated based on the received broadcast wave, and an interest in the advertisement product is generated based on the advertisement product information. Of a viewer / purchaser with a search from the interest product information database, and a store selling the advertisement product based on the advertisement product information generated from the broadcast wave, and a product / store relationship of the advertisement product in the store. Information is retrieved from the product / store related information database, and furthermore, in response to the generation of the advertisement product information, the store information and the product / store related information of the advertisement product are distributed to the viewer / purchaser device via the network. Therefore, the viewer watching the advertisement product on the television receives the information of the store handling the advertisement product and the price of the product included as the product / store-related information of the advertisement product. Can be acquired in real time, and dealers can advertise their products for free through advertising broadcasts, increasing product sales opportunities and increasing sales. In addition to being able to obtain, for example, an information introduction fee relating to the introduction of a product, it can be generated from a broadcast wave even if information about an advertisement product cannot be obtained from a broadcast station or an advertisement information providing device.

Further, according to the present invention, a broadcast signal is subjected to video processing and audio processing, and a feature quantity related to an advertisement broadcast is extracted to generate advertisement product information. Even if no information is obtained, it can be generated from broadcast waves.

Further, according to the present invention, it is determined whether or not the viewer / purchaser device is in a communication state connected to the introducer device via the network, and the viewer / purchaser device is referred to as the introducer device. When the communication state is connected to the device, the information of the searched store and the product / store related information of the advertisement product are distributed to the viewer / purchaser device.
By viewing the advertisement product being broadcast, it is possible to efficiently distribute the store information of the advertisement product, the price information of the advertisement product, and the like only to viewers / purchasers who want to acquire the information.

According to the present invention, a store close to the address of the viewer / buyer is searched, and the information of this store is delivered to the viewer / buyer. Can do it.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement product information distribution system that implements an advertisement product information distribution method according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a viewer / purchaser device used in the advertisement product information distribution system of the embodiment shown in FIG.

FIG. 3 is a block diagram showing a configuration of a store apparatus used in the advertisement product information distribution system of the embodiment shown in FIG. 1;

FIG. 4 is a block diagram showing a configuration of a broadcast station device used in the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 5 is a block diagram showing a configuration of an introducer device used in the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 6 is a block diagram showing a configuration of a confirmation device used in the advertisement product information distribution system of the embodiment shown in FIG. 1;

FIG. 7 is a sequence diagram showing an operation of the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 8 is an explanatory diagram showing a definition of an advertisement target area as viewed from a viewer / purchaser in the advertising product information distribution system of the embodiment shown in FIG. 1;

9 is a diagram showing a list of DB management information in the advertising product information distribution system of the embodiment shown in FIG.

FIG. 10 is an explanatory diagram showing a definition of an advertisement target area viewed from the store side in the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 11 is a flowchart showing a merchandise information transmission process of the advertising merchandise information distribution system of the embodiment shown in FIG. 1;

FIG. 12 is a flowchart showing a merchandise information receiving process of the advertisement merchandise information distribution system of the embodiment shown in FIG. 1;

13 is a diagram showing DB meta management information in the advertising product information distribution system of the embodiment shown in FIG.

FIG. 14 is a flowchart showing an advertisement broadcast information transmission process of the advertisement product information distribution system of the embodiment shown in FIG. 1;

FIG. 15 is a flowchart showing an advertisement broadcast information receiving process of the advertisement product information distribution system of the embodiment shown in FIG. 1;

FIG. 16 is a flowchart showing a store and product information receiving process of the advertisement product information distribution system of the embodiment shown in FIG. 1;

FIG. 17 is a flowchart showing a store and product information transmission process of the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 18 is a flowchart showing a confirmation process of the advertising product information distribution system of the embodiment shown in FIG. 1;

FIG. 19 is a block diagram illustrating a configuration of an advertisement product information distribution system that implements an advertisement product information distribution method according to a second embodiment of the present invention.

20 is a block diagram showing a configuration of an introducer device used in the advertising product information distribution system of the embodiment shown in FIG.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 viewer / purchaser device 3 retailer device 5 broadcast station device 7, 70 introducer device 9 confirmation device 10 network 11 viewer / purchaser device input device 12 viewer / purchaser device display device 16 viewer / Buyer device transmitting device 71 Introducing device managing device 72 Introducing device transmitting device 73 Introducing device receiving device 77 Introducing device creating device 78 Introducing device measuring device 79 Introducing device accumulating device

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Kento Miyaoku 2-3-1 Otemachi, Chiyoda-ku, Tokyo Inside Nippon Telegraph and Telephone Corporation (72) Inventor Takahisa Taura 2-3-3, Otemachi, Chiyoda-ku, Tokyo No. 1 Nippon Telegraph and Telephone Corporation (72) Nobuo Miyamoto 2-3-1, Otemachi, Chiyoda-ku, Tokyo Nippon Telegraph and Telephone Corporation (72) Yoshinobu Sotomura Otemachi, Chiyoda-ku, Tokyo 2-3-1, Nippon Telegraph and Telephone Corporation F-term (reference) 5B049 AA06 CC02 EE05 FF01 GG00 5B075 ND20 NK06 PQ05

Claims (16)

[Claims] 1. A viewer / buyer device operated by a viewer / buyer who wants to view and purchase a product advertised on a television, and the price and sale of the product advertised on the television In an advertising product information distribution system in which an introducer device that introduces product-related information including a store to a viewer / buyer is connected via a network, product-related information of a product advertised on a television is viewed by a viewer / buyer. A method of distributing advertisement product information in real time, wherein the introducer device acquires information of a product of interest to the viewer / purchaser by communication between the viewer / purchaser device and the introducer device via a network. Then, the first step of storing and managing in the interest product information database as interest product information for each viewer / purchaser, and the introducer device uses the product name and price of the product sold at the store. A second step of acquiring merchandise / dealer-related information including the name and location information of the dealer from the dealer, and storing and managing the merchandise / dealer-related information in the merchandise / dealer-related information database for each dealer. A third step in which the introducer device searches the interested product information database for viewers / purchasers who are interested in the advertisement product based on information on the product advertised on the television; A fourth step of searching the merchandise selling the advertising merchandise based on the information of the advertised merchandise and merchandise / sales related information of the advertising merchandise at the merchant from the merchandise / merchant related information database; And the introducer device sends the searched viewer / purchaser viewer / purchaser device the searched store information and the advertisement product merchandise / store related information to the viewer / purchaser device. Advertised commodity information delivery method characterized by having a fifth step of distributing through. 2. A second method of storing and managing merchandise / store-related information in a merchandise / store-related information database for each store.
The step of the sale of merchandise sold at the store through communication between the merchant device connected to the network and the introducer device through the network to be used at the store selling the merchandise Acquisition of merchandise / dealer-related information including merchandise name, price, store name, and location information from the merchant device, and accumulation and management of merchandise / dealer-related information in merchandise / dealer-related information database for each merchant. 2. The advertisement product information distribution method according to claim 1, further comprising a second step (a). 3. The viewer / purchaser of the viewer / purchaser apparatus to which the searched store information and the product / store-related information of the advertisement product have been distributed purchases the advertisement product based on the distribution information. 6. The advertisement product information distribution method according to claim 1, further comprising: a sixth step of confirming whether or not the advertisement information has been received, and a seventh step of generating reverberation information for the advertisement product based on the confirmation result. . 4. A third step of searching for a viewer / purchaser who is interested in the advertisement product based on information on the product advertised on the television, providing advertisement information on the product advertised on the television. The advertisement information providing device connected to the network and the introducer device communicate with each other via the network to acquire the advertisement broadcast information including the advertisement information and the broadcast time from the advertisement information providing device, Step 3a of storing and managing in the broadcast information database; and interest in the advertisement product in consideration of the broadcast time based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. 3b searching for interested viewers / purchasers from the interested product information database, the product being advertised on the television The fourth step of searching for the product / seller related information of the advertisement product based on the information of the advertisement product is based on the product information and the broadcast time of the advertisement product stored and managed as the advertisement broadcast information in the advertisement broadcast information database. And 4th step of retrieving merchandise / seller related information of the advertised merchandise at the merchant that sells the advertised merchandise from the merchandise / merchandise related information database in consideration of time, The fifth step of distributing the searched shop information and the merchandise / shop related information of the advertised merchandise to the searched viewer / buyer viewer / purchaser apparatus is as follows: In consideration of the broadcast time stored and managed as the information, the searched viewer / purchase information of the searched retailer information and the merchandise / dealer related information of the advertisement product is searched. Advertised commodity information delivery method according to claim 1, wherein further comprising a step of first 5a be distributed via a network device. 5. A third step of searching for a viewer / purchaser who is interested in the advertisement product based on information of the product advertised on the television, receiving a broadcast wave from a broadcasting station, and receiving the broadcast wave. 3c generating advertising product information broadcasted from a television based on the generated broadcast wave, and, based on the generated advertising product information, a viewer / purchaser who is interested in the advertising product from the interested product information database. And a fourth step of searching for product / store related information of the advertisement product based on the information of the product advertised on the television. The store that sells the advertisement product based on the advertisement product information generated from the above and the product / store related information database of the advertisement product in the store. The 4b to al Search
A fifth step of distributing the searched store information and the advertisement / commodity product / store related information to the searched viewer / buyer viewer / purchaser device, 5b distributing the searched store information and the product / store related information of the advertisement product to the searched viewer / purchaser device via the network in response to the generation of the advertisement product information in the step 5b. 3. The method according to claim 1, further comprising the steps of: 6. The step of generating advertisement product information broadcast from a television based on the received broadcast wave in the step of 3c includes: performing video processing and audio processing on a broadcast signal composed of the received broadcast wave; 6. The advertisement product information distribution method according to claim 5, further comprising the step of: 3d generating an advertisement product information by extracting a feature amount related to the broadcast. 7. The searched viewer / viewer of purchaser /
The fifth step of distributing the searched store information and the product / store related information of the advertisement product to the purchaser device,
It is determined whether the searched viewer / purchaser device is in a communication state connected to the introducer device via the network, and the viewer / purchaser device is in a communication state connected to the introducer device. The method according to claim 1, further comprising the step of: (c) distributing the searched shop information and the merchandise / seller-related information of the advertising merchandise to the viewer / purchaser device. Advertising product information distribution method for. 8. The interest product information database stores and manages address information of viewers / buyers in addition to information on products of interest of viewers / purchasers, and stores information on products advertised on the television. The third step of searching for a viewer / buyer who is interested in the advertisement product based on the information is, in addition to searching a viewer / buyer who is interested in the advertisement product from the interest product information database, The fourth step of retrieving the address information of the viewer / purchaser and retrieving the product / store related information of the advertised product based on the information of the product advertised on the television, comprises: 2. The advertisement product information distribution method according to claim 1, wherein a search is made for a store near the address of the seller. 9. An advertisement product information distribution system that distributes product-related information of a product advertised on a television to viewers / buyers in real time, and wants to view and purchase a product advertised on a television. A viewer / buyer device operated by the intended viewer / buyer; a introducer device for introducing to the viewer / buyer product-related information including the price of the product advertised on the television and the store; A network connecting the viewer / purchaser device and the introducer device to each other, wherein the introducer device communicates with the viewer / purchaser device via a network to interest the viewer / purchaser. An interested product information database that obtains information on products with a mark from viewers / purchasers and stores and manages them as interesting product information for each viewer / purchaser; product names of products sold at retailers; A product / store-related information database that acquires product / store-related information including price, store name and location information from the store, stores and manages the product / store-related information for each store, Viewer / purchase search means for searching the interested product information database for viewers / buyers who are interested in the advertised product based on the information of the advertised product; and based on information of the product advertised on the television. A store that sells the advertisement product and a store search means for searching the product / store-related information database for product / store-related information of the advertisement product at the store; Distribution means for distributing the searched store information and the advertisement / merchandise / store related information to the viewer / purchaser device of the user via a network. Advertising product information delivery system that. 10. A store connected to the network to be used in a store selling goods, and a store connected to the store and the introducer device through communication via the network. Acquisition of merchandise / store information including merchandise name, price, merchandise name and location information of merchandise sold at the store, from merchant equipment, and merchandise / sales as merchandise / store related information for each merchant. 10. The advertisement product information distribution system according to claim 9, further comprising a product / store-related information storage control unit that controls storage and management in the store-related information database. 11. A viewer / purchaser of a viewer / purchaser apparatus to which information of the searched store and information of the merchandise / store related information of the advertised product are distributed, purchases the advertised product based on the distribution information. 10. The advertisement product information distribution system according to claim 9, further comprising purchase confirmation means for confirming whether or not the response has been made, and reverberation information generation means for generating reverberation information for the advertisement product based on the confirmation result. 12. An advertisement information providing device connected to the network for providing advertisement information of a product to be advertised on a television, wherein the viewer / purchase searching means comprises: An advertisement broadcast information database that acquires and stores and manages advertisement broadcast information including advertisement information including the advertisement information from the advertisement information providing device from the advertisement information providing device through communication via the network; and stores the advertisement broadcast information in the advertisement broadcast information database as advertisement broadcast information Search means for searching the interested product information database for a viewer / purchaser who is interested in the advertisement product in consideration of the broadcast time based on the product information and the broadcast time of the managed advertisement product; The store search means comprises: product information of an advertisement product stored and managed as advertisement broadcast information in the advertisement broadcast information database; And a search means for searching the merchandise / dealer-related information database for merchandise / dealer-related information of the advertised merchandise at the merchant in consideration of the broadcast time based on the merchandise / dealer. The distribution means is configured to execute the viewing / listening by searching for the information of the searched retail store and the product / store related information of the advertisement product in consideration of the broadcast time stored and managed as the advertisement broadcast information in the advertisement broadcast information database. 10. A means for distributing to a purchaser / purchaser device via a network.
0 advertising product information distribution system. 13. The viewer / purchase search means, receives advertisement waves from a broadcasting station, and generates advertisement information information broadcast from a television based on the received broadcast waves. Means for searching the interested product information database for viewers / purchasers who are interested in the advertisement product based on the generated advertisement product information, wherein the shop search means comprises: Based on the generated advertisement product information, the store that sells the advertisement product and the product / store-related information of the advertisement product at the store are displayed on the product / store.
Means for searching from a store-related information database, wherein the distribution means includes information on the searched store and a product / store of the advertisement product corresponding to the generation of the advertisement product information in the advertisement product information generation means. 11. The advertisement product information distribution system according to claim 9, further comprising means for distributing related information to the searched viewer / purchaser device via a network. 14. The advertisement product information generating means includes means for performing video processing and audio processing of a broadcast signal composed of the received broadcast wave, extracting feature amounts related to advertisement broadcast, and generating advertisement product information. 14. The advertisement product information distribution system according to claim 13, wherein: 15. The distribution means determines whether the searched viewer / purchaser device is in a communication state connected to an introducer device via a network, and determines the viewer / purchaser device. Has a means for distributing the searched store information and the product / store-related information of the advertising product to the viewer / purchaser device when the device is in a communication state connected to the introducer device. The advertisement product information distribution system according to claim 9, wherein: 16. The interest product information database stores and manages address information of viewers / purchasers in addition to information on products of interest of viewers / purchasers. And an address search means for searching for address information of the viewer / purchaser in addition to searching for a viewer / purchaser who is interested in the advertisement product from the interest product information database. 10. The advertisement product information distribution system according to claim 9, further comprising a nearby store search unit for searching for a store near the address of the viewer / purchaser searched by the address search unit.