KR20070007634A - Electronic commerce method by mobile through the broadcasting contents - Google Patents

Abstract

A mobile EC(Electronic Commerce) method linked with broadcasting contents is provided to realize EC maximally utilizing AD(ADvertisement) effect through the broadcasting contents, and timely satisfy information and purchase desire of a user viewing the broadcasting contents. A buyer is connected to an EC server through a mobile communication server by using a mobile terminal(S200). The buyer searches the goods from a goods data by selecting broadcasting stations, present/past broadcasting contents, and players received from an intermediary module of the EC server(S300). The buyer selects the goods by checking the searched goods(S400). Data of the selected goods is transmitted to a mobile terminal of the buyer(S500). The buyer advances a goods ordering procedure by inputting goods contents like a quantity and a color, and orderer information(S600). The buyer settles the ordered goods through the EC server by selecting more than one settlement mode selected from credit card settlement or mobile settlement(S700).

Description

Mobile e-commerce method in connection with broadcasts {ELECTRONIC COMMERCE METHOD BY MOBILE THROUGH THE BROADCASTING CONTENTS}

1 is a block diagram showing a mobile e-commerce system according to the present invention,

2 is a block diagram showing another embodiment of a mobile e-commerce system according to the present invention;

3 is a flowchart illustrating a mobile e-commerce method according to the present invention,

4 is a flowchart showing in detail a broadcasting matter checking step, which is a step of a mobile e-commerce method according to the present invention;

5 is a flowchart illustrating another embodiment of a broadcasting matter checking step, which is one step of the mobile e-commerce method according to the present invention;

6 is a flowchart illustrating in detail a product information transmission step, which is a step of the mobile e-commerce method according to the present invention;

7 is a flowchart showing in detail a product ordering step which is one step of the mobile e-commerce method according to the present invention,

8 to 24 is a view showing an embodiment in which e-commerce is made according to the present invention,

25 to 31 is a view showing another embodiment in which e-commerce is made according to the present invention.

The present invention relates to a mobile e-commerce method of identifying information about a prop or a costume worn by a cast member appearing in a broadcast or peripheral information such as a photographing location and using the same as a product.

In addition to the classical airwave method, various media services such as cable and satellite broadcasting, satellite DMB and terrestrial DMB, which are mobile receiving media, have been developed.

In such an environment, in the case of a broadcast that can be easily assimilated and focused on the viewer, such as a drama, the viewer increases curiosity about the surrounding information of the drama and generates a desire to purchase the corresponding product. In particular, in the case of such a specific broadcast, the effect is greater than the general advertising because the realism is large, and the appearance of the product is repeated and continuously made excellent function to prolong the viewer's desire to buy.

Recently, a T-commerce (Television-Commerce) has been proposed in which commerce is carried out as a product advertisement through a broadcast in order to obtain the effects as described above.

This allows the viewer to directly select and designate the surrounding information of the broadcast currently being broadcast on the television, so that the information and the purchase of the selected product can be confirmed and proceed through the television.

This method not only satisfies the information acquisition desire that a viewer may momentarily watch while watching a broadcast, but also has the effect of being able to make timely transactions without missing a purchase desire occurring for a particular product.

However, this method has a high-quality network for stable data transmission and a technically advanced system based on such a backbone network composed of digital television capable of interactive TV service and equipment for mediating and receiving information and commerce. This must be preceded. Therefore, at present, the implementation of the T-commerce is difficult, and even if the necessary system is constructed, it is necessary to take time to popularize because a device such as a set-top box must be supplied to each home.

Accordingly, the present invention has been made in order to solve the above problems, broadcasts that enable the commerce to maximize the advertising effect through the broadcast, and timely satisfy the information acquisition and purchase desires that viewers have The purpose is to provide a mobile e-commerce method in conjunction with the.

In order to achieve the above object, the present invention,

A mobile communication server access step of connecting the mobile communication server to the mobile communication server by the purchaser;

When a connection is made to the mobile communication server, an electronic commerce includes a product DB for storing product information, which is displayed on a broadcast, by the mobile communication server as data, and an intermediary module for searching the product DB and performing an electronic commerce procedure. An e-commerce server connection step of connecting the mobile to a server;

A broadcast item checking step of searching for a product from the product DB by selecting among a broadcaster, a current broadcaster, a past broadcaster, and a performer transmitted by the mediation module of the e-commerce server;

A product selection step of identifying and selecting one or more products searched from the product DB in the broadcasting item checking step;

A commodity information transmitting step of transmitting information data of the commodity selected in the commodity selection step to the mobile device through an intermediary module of an electronic commerce server;

A product ordering step of performing a product ordering procedure by inputting product details and orderer information such as quantity and color when there is a purchase intention based on the information transmitted in the product information transmitting step; And

A card payment method or a mobile payment method selected from one or more of the payment method, and provides a mobile e-commerce method linked to the broadcast, characterized in that it comprises a payment step of paying the order goods through the e-commerce server.

In the mobile e-commerce method associated with the broadcast according to the present invention as described above, the step of confirming the broadcast when selecting a broadcaster,

A broadcasting station selecting step of determining one broadcasting station from the broadcasting station list transmitted from the electronic commerce server;

A product classification selection step of determining one classification of a list output to the mobile which classifies the products by type after the broadcasting station is selected;

A performer list output step of outputting a list of performers of a broadcast currently being broadcast; And

It may include a performer selection step of determining one performer from the list of performers.

In the mobile e-commerce method associated with the broadcast according to the present invention as described above, the step of confirming the broadcast when selecting the last broadcast,

A performer search step of searching for corresponding information by entering a performer's name into a window output to the mobile;

A stage broadcast list outputting step of outputting a list of broadcasts cast by the performer according to the search result; And

It may include a broadcast selection step of determining one of the broadcast list.

In the mobile e-commerce method associated with the broadcast according to the present invention as described above, the step of confirming the broadcast when the last broadcast selected today,

Last broadcast list output step of outputting the last broadcast list on the mobile today;

A broadcast selection step of determining one broadcast from the list of the last broadcasts today;

A merchandise classification selection step of determining one classification from the list output by classifying products by type;

A performer list output step of outputting a performer list of a corresponding broadcast; And

It may include a performer selection step of determining one performer from the list of performers.

The mobile electronic commerce method in connection with the broadcast according to the present invention as described above further comprises a product selection step of selecting whether the goods for the purpose of commerce is a commodity or a photographic destination, wherein the goods identified in the product selection step The product information transmitted in the product information transmitting step preferably includes at least one of a location, a phone number, and an introduction of a photographing location.

In the mobile e-commerce method associated with the broadcast according to the present invention as described above, the mobile communication company's navigating system for guiding the destination stored in the location registration DB after confirming the location of the mobile, in the product information transmission step It is preferable to further include a location information registration step of storing in the location registration DB as a destination of the photographing place which is the information data of the goods transmitted to the mobile.

Mobile e-commerce method associated with the broadcast according to the present invention as described above,

A travel consultation request step of receiving a consultation request for the travel destination photographed product through a mobile device; And

Mobile e-commerce method in conjunction with the broadcast, characterized in that it further comprises the step of confirming the travel reservation to send a confirmation message for the reservation to the mobile for payment for the reservation made as a result of the consultation.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a mobile e-commerce system according to the present invention, Figure 3 is a flowchart showing a mobile e-commerce method according to the present invention, it will be described with reference to this.

Mobile e-commerce method associated with the broadcast according to the present invention, a communication server access step (S100) for connecting to the communication server 100 of the mobile communication company via the Internet through the mobile (11, 12, 13) medium; In order to make a product appearing on the broadcast as a transactional product, the product DB 220 and the product DB 220 for storing the transactional product as data in association with the broadcaster and / or performer are searched and an e-commerce procedure is performed. An e-commerce server connection step (S200) for connecting with an e-commerce server 200 including an ongoing mediation module 210; A broadcast item checking step (S300) of searching for a product from the product DB 220 by selecting a broadcaster and / or a performer; A product selection step (S400) of identifying and selecting one or more products retrieved from the product DB; A product information transmitting step (S500) of transmitting information data of the selected product to the mobile (11, 12, 13); A product ordering step (S600) for proceeding a product ordering procedure by inputting product details and orderer information; And a payment step (S700) of payment of an ordered product through the electronic commerce server 200 in at least one payment method selected from a card payment or a mobile phone payment.

As described above, in the mobile e-commerce method according to the present invention, information on items such as clothing, accessories, interiors, and miscellaneous goods possessed by the performers of the broadcasts is provided in real time. It can be confirmed, and if the purchase needs of the goods to be able to purchase the goods immediately.

Furthermore, in addition to the article, information about a photographing location where the broadcast is photographed may be confirmed in real time, and a trip to the photographing location may be booked through a travel agency.

Hereinafter, the article and the photographic field trip will be collectively referred to as a product.

The present invention is connected to the wireless Internet provided by the current mobile communication company using a mobile, and provides a variety of information about the broadcast currently being broadcast through this, consisting of the following configuration.

As shown in FIG. 1, the mobile server 11, 12, 13 used by the viewer, and a communication server 100 for providing a wireless Internet service to the mobile 11, 12, 13 are provided. 100 receives information necessary for product introduction appearing in the broadcast from the e-commerce server 200 operated by a commerce management company.

The communication server 100 manages a wireless internet module 110 for communicating with a plurality of mobiles 11, 12, 13 while managing a wireless internet network, and manages an electronic commerce which is a content provided by the wireless internet module 110. It includes a commerce management module 120. At this time, the commerce management module 120 of the mobile e-commerce system according to the present invention will process the e-commerce for the goods appearing in the broadcast while being associated with the commerce server (200).

Meanwhile, the payment module 130 may further include a payment module for processing a payment for a product purchase during the electronic commerce. The payment module 130 may proceed with a mobile phone payment method, which is a method of micropayment means in the communication server 100, the payment of the e-commerce proceeding in accordance with the present invention in conjunction with a separate payment server, such as card payment You can also proceed.

The commerce server 200 requests the commodity server and the merchandise list and the information about each commodity in the upper wind DB 220, and the commodity DB 220, the request from the communication server 100 And a mediation module 210 for retrieving and transmitting information from the product DB 220 and mediating and managing the various commerce transactions. At this time, the mediation module 210 automatically or manually updates the product DB 220 in accordance with the broadcasting schedule time to match the broadcast currently being broadcast with the product information provided through the commerce server 200. Done.

In addition, there may be a broadcaster 30, an entertainment company 40, and an article supply company (sponsor; 20) that update the product DB 220 while being connected to the commerce server 200 on-line or off-line. Can be.

In the method according to the invention the product DB 220 is of great importance. That is, in order to increase the reliability of the merchandise being traded, it is necessary to check the broadcast currently being broadcast in real time and update the product DB 220 by acquiring information on the goods appearing in the broadcast. In addition, the product DB 220 stores and updates necessary data for broadcasts that have been broadcast in the past as well as broadcasts that are currently broadcast.

In addition, as shown in Figure 2 (block diagram showing another embodiment of the mobile e-commerce system according to the present invention), when the goods traded through the e-commerce travel destinations, the associated travel agency server 50 is The commerce server 200 may be connected to the on-line.

In addition, the navigation server 300 may be further included in order to use a navigation service, which is a service provided by a mobile communication company, when the product is a photographic location trip. Here, the navigating server 300 is a navigation system 310 for communicating the location information geographically while communicating with the mobile (11, 12, 13), map DB 320 for storing map information, and mobile Location registration DB (330) for registering the destination for each (11, 12, 13) is further included.

The mobile electronic commerce method in connection with the broadcast according to the present invention will be described in detail in detail, and the embodiments thereof will be described with reference to FIGS. 8 to 24 (showing an embodiment in which electronic commerce is performed according to the present invention) and FIGS. 25 to 31. (A diagram showing another embodiment in which e-commerce is made according to the present invention).

S100; Mobile server connection stage

Since the mobile e-commerce method according to the present invention is made between the communication server 100 and the mobiles 11, 12, and 13, the viewer may use the mobile media 11, 12, and 13 as shown in Figs. Connect via wireless Internet.

S200; Ecommerce Server Connection Steps

Connected with a commerce server 200 that provides e-commerce services for broadcast goods so that viewers can check and purchase product information appearing in broadcasts through the wireless Internet connected through mobiles 11, 12, and 13 do.

S300; Checking the broadcast item;

When the viewer wants to know or want to purchase a target product while watching TV, he or she must input what the target product is to the commerce server 200. In general, since it will provide information on the broadcast currently being broadcast, the viewer can check the product information that the commerce server 200 transmits / outputs to the mobile (11, 12, 13) and select the product will be.

However, broadcasting stations broadcasting broadcasts using airwaves currently reach five channels (EBS, MBC, KBS1, KBS2, SBS), and the product DB 220 may be extended to satellite TV and cable channels. In addition, it may be possible to check the last broadcast in addition to the broadcast currently being broadcast, so considering the expansion of its functions, it may not be easy to finally select the product. In order to easily retrieve the product information, the present invention proceeds through the following method.

4 is a flowchart showing in detail a broadcasting matter checking step, which is one step of the mobile e-commerce method according to the present invention.

(1) a broadcasting station first selecting step (S320) of determining one broadcasting station from the broadcasting station list transmitted from the e-commerce server;

As shown in FIG. 8, the e-commerce server 200 transmits a list of broadcasting stations to the corresponding mobiles 11, 12, 13 through the communication server 100. The horizontal bar in Fig. 8 selects MBC.

(2) an article classification first selection step (S330) for determining one classification from the list output by classifying articles by type;

As shown in FIG. 9, when a broadcasting station is selected in the broadcasting station first selection step (S320), a classification of an item of interest is selected from the broadcast currently being broadcast. The horizontal bar in Fig. 9 selects an accessory.

(3) a performer list first output step (S340) for outputting a performer list of broadcasts currently being broadcast; And (4) a performer first selection step (S350) of determining one performer from the list of performers;

As illustrated in FIG. 10, when the classification of the article is determined, a list of performers of the broadcast currently being broadcast is output. The horizontal bar in FIG. 10 selects Han Hye-jin.

The above-described process was a method of acquiring information about a product desired by a viewer in a broadcast currently being broadcast.

In addition, in the broadcasting matter checking step (S300), it is possible to check information on a product that appeared in the last broadcast.

(1) in the broadcasting station selecting step (S320), a first selection bar capable of selecting past broadcasts which has been broadcast in the past is output;

As shown in FIG. 8, in addition to the selection bars KBS1, KBS2, MBC, and SBS indicating the broadcasting station, a first selection bar called 'last broadcast' may be further formed. That is, the viewer may select the first selection bar by moving the horizontal bar on the 'last broadcast' like the selection bar indicating a broadcasting station.

(2) performing a performer searching step of searching for corresponding information by inputting a performer's name when the first selection bar is selected (S321);

As shown in FIG. 20, the e-commerce server 200 outputs a search box to the corresponding mobiles 11, 12, and 13. The viewer enters the name of the performer associated with the article for which information is to be obtained in the search box.

(3) a step of outputting a broadcast list for outputting a list of broadcasts in which the performer appears according to the search result (S322); And (4) a broadcast selection first step (S323) for determining one broadcast from the broadcast list;

The e-commerce server 200 searches the product DB 220 by using the name entered in the search box as a search word, and creates a list of the appearance broadcasts of the performer as a result and outputs it to the mobile as shown in FIG. 21.

Select one of the output broadcast list

Meanwhile, as described above, the last broadcast may be selected in the article classification first selection step S330 in addition to the broadcasting station selection step S320. In this case, it is possible to realize a faster search by limiting the last broadcast to the past broadcast today.

(1) in the article classification selection step (S330), a second selection bar that selects the last broadcast that is broadcast today is output;

As shown in FIG. 9, in addition to the selection bar (clothing, accessories, miscellaneous goods, interior) for displaying the article, a second selection bar called 'last broadcast today' may be further formed. That is, the viewer may select the second selection bar by moving the horizontal bar to the 'last broadcast today' like the selection bar displaying the article.

(2) outputting the last broadcast list (S331) to output the current broadcast list today if the second selection bar is selected;

As shown in FIG. 19, when the viewer selects 'last broadcast today', a list of broadcasts that were broadcast today is output.

(3) a second broadcast selection step (S332) for determining one broadcast from the list of the last broadcasts today;

One of the broadcast list shown in FIG. 19 is selected.

(4) a second item sorting step (S333) of classifying items by type and determining one classification among a list of outputs;

When a broadcast is selected, as shown in FIG. 9, articles are classified by types and output to the mobiles 11, 12, and 13, and the viewer selects one of them.

(5) a performer list second output step of outputting a performer list of the corresponding broadcast; And

A performer second selection step of determining one performer from the list of performers;

Since the contents of the performer list first output step S340 and the performer first selection step S350 are the same, detailed description thereof will be omitted.

5 is a flowchart illustrating another embodiment of a broadcast item checking step, which is a step of the mobile e-commerce method according to the present invention, and FIG. 6 illustrates a product information transmitting step, which is a step of the mobile e-commerce method according to the present invention. The flowchart is shown in detail, with reference to this.

The above-mentioned broadcast item checking step (S300) is limited to the case of goods that are traded in an electronic commerce, and the goods include a travel product such as a photographing place trip in addition to the goods.

Therefore, the electronic commerce method according to the present invention can achieve a transaction for the purpose of a travel product such as a trip to a photographing place, it is carried out through the following method.

As illustrated in FIG. 4, a product selection step S310 is further included as a step that is first performed in the broadcasting matter checking step S300 in order to use the photographing place as a product.

The product selection step (S310) outputs an item selection bar and a photographing location selection bar to select a kind of goods, that is, an article or a photographic destination travel.

At this time, when the viewer selects the item selection bar, the above-described steps are performed, and when the photographing location selection bar is selected, the following steps are performed.

(1) a second station selecting step (S360) of determining a broadcasting station from a list of broadcasting stations transmitted from the electronic commerce server when the product is determined to be photographed at the product selection step;

As shown in FIG. 25, the same process as that of the broadcasting station selecting step 320 is omitted.

On the other hand, as in the case of the article, the last broadcast can be selected also in the product related to the photographing location. In addition, the performer may be preferentially selected in addition to the broadcast station selection.

In an embodiment according to the present invention, a broadcast time selection step (S370) for selecting a current broadcast or a previous broadcast may be further included. If a broadcast is selected through the broadcast time point selection step (S370), a list of products appearing in the broadcast currently being broadcast by the corresponding broadcasting station will be output.

On the other hand, if the last broadcast is selected, the last broadcast list output step (S371) for transmitting and outputting the list of the last broadcast broadcasted by the corresponding station, the viewer is the last broadcast being output on the mobile (11, 12, 13) The broadcast will be passed through a third selection step S372 of selecting one from the water list.

Subsequently, a process after the broadcast confirmation step S300 will be described.

S400; Product selection stage

As shown in FIG. 11, when a performer is selected through the performer first selection step S350, wears of the performers of the currently being broadcasted are output as a list.

On the mobiles (11, 12, 13), the title of the currently being broadcasted is 'Golden, Kum Soon-a', the name of the previously selected performer, 'Han Hye-jin' is printed, and the accessory 'Han Jin' is currently wearing 'Blue' 'Color Ruby Necklace', 'Green Bead Earrings', and 'Brown Hairpins' are printed on the item list.

As shown in FIG. 22, when one of the broadcast lists output in the broadcast first selection step S323 is selected, all items worn by the performer appearing on the broadcast are output.

That is, the name of the performer input previously and the title of the broadcast selected in the first selection step S323 of the broadcast are output, and the list of items worn by the performer is output.

For example, the list of items to be worn is 'blue dress' and 'white jeans'.

On the other hand, when purchasing a product through the confirmation of the last broadcast, it is not possible to obtain the visual information on the target article, it is preferable to output the image information of the corresponding article while outputting the list of the article. To this end, the commodity DB stores image files of the commodities traded, and if there are viewers who want to proceed with transactions through the last broadcast as described above, the image file is transmitted together to provide sufficient information on the commodity. , 12, 13).

In addition, when the product is a photographing location, as shown in FIG. 26, a list of photographing locations of a corresponding broadcast is output. Here, a list of shooting locations of 'Goodbye Geum Soon-A', which is currently being broadcast on MBC, is printed, and the list consists of '00 Cafe ', '00 Resort', '00 Restaurant ', and '00 Restaurant'.

S500; Product Information Transmission Step

Selecting one of the product list output through the product selection step (S400) receives more detailed information about the product from the product DB 220 and outputs to the mobile (11, 12, 13).

As illustrated in FIG. 12, detailed information on the 'blue ruby necklace' selected in FIG. 11 is output through the mobiles 11, 12, and 13.

As shown in FIG. 27, detailed information about '00 resort 'selected in FIG. 26 is output through the mobiles 11, 12, and 13.

On the other hand, if the product is a photographing location, the detailed information on the product may include a map showing the location of the photographing location. Such a map may be stored in the product DB 220, but may be provided through a navigator provided as a service by the mobile communication company.

As shown in FIG. 2, the communication server 100 provides a road guide service while interworking with the navigation server 300. The navigation server 200 checks the location of the moving object such as a map DB 320 for storing map information and a GPS, and the navigation system for controlling / managing a road guidance service in conjunction with the map DB 320. 310.

The communication server 100 sets / inputs a destination of the photographing location to the navigation server 300 so that the navigation server 300 can guide the way of the photographing location whenever necessary while interworking with the navigation server 300.

For this purpose, the navigation server 300 further includes a location registration DB 330.

The location registration DB 330 stores the location information of the photographed location retrieved through the e-commerce system according to the present invention, and when the viewer who requested the photographed location information receives a directions through the navigation server 300 later, The location information of the shooting location is printed immediately so that the directions can be provided.

Therefore, as shown in FIG. 6, the communication server 100 confirms whether the location information registration request is made to the viewer (S510), and when there is a request, the location information of the photographer found in the location registration DB 330. By registering the, so that you can receive the guidance at any time through the navigation system (310).

Currently, mobile communication companies (SK, KTF) are providing Nate drive and K-way products as road guidance services, and the two road guidance products will be driven through the navigation system 310.

S600; Product Order Step

Viewers can check the product information and order the target product directly through the mobile (11, 12, 13).

As shown in Fig. 12 to 15, to confirm the information of the target product and whether to purchase it or not through the mobile (11, 12, 13) to the viewer. If the purchase intention is confirmed, enter more detailed purchase information for the product.

7 is a flowchart illustrating a product ordering step which is one step of the mobile e-commerce method according to the present invention in detail.

When the purchase intention of the viewer is confirmed, the detailed information of the corresponding product is input as shown in FIG. 13 and the delivery address information is input as shown in FIG. 15 (S620).

The input delivery address information is transmitted to the commerce server 200 through the communication server 100 and is processed by the mediation module 210.

On the other hand, according to the product order step (S600), that is, depending on the type of product, that is, whether the article or photographing location, the following process is further performed.

First, through the step (S610) of checking whether the goods are goods or photographing location, if the goods are confirmed, the above-mentioned delivery address information input step (S620) is carried out. The travel consultation request step (S630) may be further included.

As shown in FIGS. 28 to 30, when a viewer checks photographing location information and wants to travel to the photographing location, the viewer may request a consultation with a travel agency that provides the photographic location trip as a product, and as illustrated in FIG. Corresponding consultation request information is transmitted to the travel agency server 50 by interworking with the travel agency server 50 in association with the server 200. The manager of the travel agency server 50 checks the received consultation request information and proceeds to consult the photographing location through a telephone call and various communication means with the viewer.

On the other hand, if the consultation and reservation is made on the OFF-LINE as shown in Figure 31 proceeds with the reservation confirmation via the mobile (S640).

That is, after consultation / reservation with the corresponding travel agency on OFF-LINE, the travel agency representative transmits the related information to the commerce server 200 through the travel agency server 50, and the mediation module 210 receives the corresponding information through the mobile communication company. Send to the viewer's mobile 11, 12, 13. In this case, the SMS may be utilized as the reservation confirmation transmission means, but is not limited thereto.

When the product order is completed, the payment process is provided to receive the product.

S700; Payment stage

Through the product ordering step (S600), when the shipping destination information or the photographing place travel reservation for the goods is completed, payment is performed.

In this case, the article proceeds continuously in a wireless Internet connection state, and in the case of a travel reservation related to a photographic location, there is a work process performed on the OFF-LINE. Through the payment process is carried out. Therefore, in the latter case, it is possible to be connected to the wireless Internet by pressing the 'call' button as described in the SMS text.

16 is a window that is output through the mobile (11, 12, 13) while entering the payment step, a selection bar such as 'small payment', 'credit card' and 'gift certificate' may be output.

FIG. 17 illustrates a case where 'credit card' is selected in the window shown in FIG. 16, and a process of inputting information of a payer in performing a general credit card payment process, such as a credit card number, an expiration date and a social security number, etc. do.

Meanwhile, in the case of payment using a credit card, payment may be performed through a separate payment module 130 due to security problems. In addition, the 'small payment' is to be added to the mobile phone bill, in the case of 'gift certificate' is a separate payment method provided by the mobile carrier. When the 'small payment' is selected, the window as shown in Figure 23 is output to the mobile confirmation, and if the 'gift certificate' is selected, the window as shown in Figure 24 is output to the mobile to receive the payment confirmation. In the case of the 'gift certificate', the type of gift certificate possessed by the viewer is stored in the DB of the mobile communication company, and when the 'gift certificate' is selected, the list of gift certificates possessed by the viewer is output.

When all payments are completed, it is desirable to output order product information and payment information so that viewers can check the current e-commerce details through mobile.

If all the processes are in progress, the commerce server 200 instructs to prepare the goods delivery or travel reservations by communicating with the goods supplier (sponsor; 20) or the travel agency 50 associated with the order.

As described above, the update of the product DB is very important in the electronic commerce system according to the present invention. Therefore, in order to update the product DB in real time, while communicating with the broadcaster server 30 and the entertainment agency server 40, and receive information on the broadcast schedule, program programming, the schedule and sponsored content of the corresponding entertainers, and verify the information And build and update the DB through processing.

According to the present invention as described above, by satisfying the purchase desire for goods and shooting locations appearing in the broadcast temporarily, it can attract consumers' attention by differentiating from other shopping malls, thereby creating a new consumption market to activate the economy Not only can it contribute, but in the case of mobile carriers, the sales increase of mobile shopping malls and the image of leading new markets can be established.

Claims (7)

A mobile communication server access step of connecting the mobile communication server to the mobile communication server by the purchaser; When the mobile communication server is connected, the e-commerce server includes a product DB for storing product information appearing in the broadcast as data, and an intermediary module for searching the product DB and performing an e-commerce procedure. An e-commerce server connecting step of connecting the mobile with; A broadcast item checking step of searching for a product from the product DB by selecting among a broadcaster, a current broadcaster, a past broadcaster, and a performer transmitted by the mediation module of the e-commerce server; A product selection step of identifying and selecting one or more products searched from the product DB in the broadcasting item checking step; A commodity information transmitting step of transmitting information data of the commodity selected in the commodity selection step to the mobile device through an intermediary module of an electronic commerce server; A product ordering step of performing a product ordering procedure by inputting product details and orderer information such as quantity and color when there is a purchase intention based on the information transmitted in the product information transmitting step; And A payment step of paying for the order goods through the electronic commerce server in at least one payment method selected from a card payment or a mobile phone payment; Mobile e-commerce method associated with the broadcast, characterized in that it comprises a. The method of claim 1, wherein the checking of the broadcast item comprises selecting a broadcaster, A broadcasting station selecting step of determining one broadcasting station from the broadcasting station list transmitted from the electronic commerce server; A product classification selection step of determining one classification of a list output to the mobile which classifies the products by type after the broadcasting station is selected; A performer list output step of outputting a list of performers of a broadcast currently being broadcast; And A performer selection step of determining one performer from the list of performers; Mobile e-commerce method associated with the broadcast, characterized in that it comprises a. The method of claim 1, wherein the checking of the broadcast item comprises: A performer search step of searching for corresponding information by entering a performer's name into a window output to the mobile; A stage broadcast list outputting step of outputting a list of broadcasts cast by the performer according to the search result; And A broadcast selection step of determining one broadcast from the broadcast list; Mobile e-commerce method associated with the broadcast, characterized in that it comprises a. The method of claim 1, wherein the checking of the broadcast item comprises selecting a broadcast that is past today, Last broadcast list output step of outputting the last broadcast list on the mobile today; A broadcast selection step of determining one broadcast from the list of the last broadcasts today; A merchandise classification selection step of determining one classification from the list output by classifying products by type; A performer list output step of outputting a performer list of a corresponding broadcast; And A performer selection step of determining one performer from the list of performers; Mobile e-commerce method associated with the broadcast, characterized in that it comprises a. The method according to any one of claims 1 to 4, A product selection step of selecting whether the goods for the purpose of commerce are goods or photographing sites; The product identified in the product selection step is a photographing location; The product information transmitted in the product information transmitting step includes one or more of a location, a telephone number, and an introduction of a photographing location; Mobile e-commerce method associated with the broadcast, characterized in that. The method of claim 5, In the navigation system of the mobile communication company for guiding the destination stored in the location registration DB after confirming the location of the mobile, the location registration using the photographing place which is the information data of the goods transmitted to the mobile in the product information transmission step Location information registration step of storing in DB; Mobile e-commerce method associated with the broadcast further comprising a. The method of claim 5, A travel consultation request step of receiving a consultation request for the travel destination photographed product through a mobile device; And Mobile e-commerce method in conjunction with the broadcast, characterized in that it further comprises the step of confirming the travel reservation to send a confirmation message for the reservation to the mobile for payment for the reservation made as a result of the consultation.

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