KR20160110605A

KR20160110605A - System and method for providing advertisement using app lock of smart phone

Info

Publication number: KR20160110605A
Application number: KR1020150032605A
Authority: KR
Inventors: 하동원
Original assignee: 하동원
Priority date: 2015-03-09
Filing date: 2015-03-09
Publication date: 2016-09-22

Abstract

The present invention relates to a system and a method for providing an advertisement using a lock application of a smart phone, and more particularly, to a method of displaying an advertisement of a franchisee or a home shopping on a lock screen of a smart phone, The points are added to the reward according to the advertisement exposure time or the purchase of the product, so that the points can be used at the internal merchants. In particular, the advertisement information provided to the customer smartphone is provided to the outdoor advertisement board of the neighboring area where the customer is moving using the location-based information of the smartphone, so that the advertisement information is recognized through the outdoor advertisement, And more particularly, to a system and method for providing an advertisement using a smartphone-locked application in which an outdoor billboard is linked to a mobile phone,

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for providing advertisement using a lock application of a smart phone,

Recently, as the range of the wireless Internet and the communication speed have been improved, the desire of mobile phone users to share various information in addition to voice calls as well as video calls on the move has been increasing. Accordingly, Smart phones with so-called smart phones are growing in demand. In addition, with the provision of various applications and various contents that provide a simple user environment (UI), the use of mobile phones has shifted from simple communication methods to entertainment areas. It is expanding.

Meanwhile, the advertisement is produced to promote information to the consumers about the products that the company sells or the services provided by the companies, and it is approaching the consumers through various routes and various media such as online and offline.

Particularly, as a portable terminal such as a smart phone is widely commercialized, advertisements through a mobile communication network are newly emerging. Compared with other advertisement media such as a television, a radio, and the Internet, a smart phone can be connected to various communication networks, It is evaluated that the advertisement method through the smartphone has unlimited potential because it can execute the application and display various advertisement contents to the consumer through a very large display device, and is excellent in accessibility and security .

2. Description of the Related Art Generally, an advertisement method through an application includes installing an application for providing an advertisement on a smart device, and when a user views an advertisement selected by a user from among various advertisements provided by an application driven by running an installed application, Provide the user with a rewards point. However, the advertisement providing method is inconvenient because the reward point can be provided only when the application is executed, the advertisement is selected and the advertisement is viewed for a certain period of time, and the advertisement must be confirmed through the smartphone.

A method of providing a point reward by acquiring a point by posting an advertisement content on a liquid crystal screen and acquiring a point reward obtained when a smartphone of Korean Patent No. 10-1324310 (registered on October 25, 2013, hereinafter referred to as "Prior Art 1" . In the prior art 1, downloading the Cellex app to a smartphone and installing the Cellex app are performed. Transferring the Cellex account application information to the Cellex server; Transmitting a search result value of the account application information to a smart phone; Storing an account application search result in a memory unit while displaying the result; Storing an area of interest in the memory unit through the Cellex app to complete the installation; When a user inputs a telephone number of a receiver on a smartphone and then tapes a call button, the Cellex app delays transmission of the telephone number of the other party for a preset time and simultaneously broadcasts the default advertisement contents and the other party's telephone number on the LCD screen And storing the advertisement contents in a memory unit of the smart phone; When the time delayed by the transmission is elapsed, opening both the smartphone of the number of the calling party and the calling of the calling party of the calling party; A step of displaying the advertisement contents stored in the memory unit on the liquid crystal display when the user is separated from the smartphone, When the call is terminated between the caller and the caller, the CELEX app is automatically executed on both the calling / calling side smartphone and the calling / Selecting one of the review buttons displayed on the screen, and transmitting the information to the CellLux server so as to accumulate points for the selected advertisement content.

In the prior art 1, since an advertisement is displayed on a smartphone of a caller and a receiver in a process of making a call, it is possible to cause an unpleasant feeling for a receiver who does not want the advertisement, and receive advertisement contents only through a smart phone, There is a disadvantage that an accident can occur due to a small hole in front of the city.

Korean Patent Laid-Open No. 10-2004-0073904 (Apr. 17, 2014, hereinafter referred to as "prior art 2") has proposed a reward advertisement providing method and server. In the prior art 2, a reward type advertisement providing server connected to a user terminal provides a reward type advertisement through an advertisement providing application installed in the user terminal, the method comprising: providing an advertisement on a lock screen of the user terminal; Receiving an advertisement reward request signal from the user terminal in a locked screen state of the user terminal; And providing a different advertisement reward to the user according to the type of the received advertisement reward request signal.

The prior art 2 solves the drawback of taking the time of the user other than confirming when the necessary advertisement is displayed by displaying the advertisement on the lock screen. However, the prior art 2 has a disadvantage in that advertisement information can be accessed only when the smartphone is turned on and activated, and the advertisement effect is not provided other than the time for watching the advertisement separately.

Accordingly, there is a need for an improved advertisement providing system and method capable of doubling the advertisement effect through the smartphone, because the merchandise advertisement provided through the smartphone can be received and confirmed without activating the smartphone.

Korean Registered Patent No. 10-1324310 (Registered on October 25, 2013): Acquisition of points by posting advertisement contents on a liquid crystal screen when a smartphone is received and received, and a method of providing point rewards obtained Korean Patent Laid-Open No. 10-2004-0073904 (published Apr. 17, 2014): Reward-type advertisement providing method and server

Accordingly, the present invention provides an advertisement providing system and method using a lock application of a smartphone,

And an object of the present invention is to provide an advertisement providing system and method that can confirm an advertisement provided by a lock application of a smart phone through an outdoor advertisement without checking the screen of the smart phone and easily connect and purchase the product when necessary.

In addition, the present invention provides an advertisement providing system that can improve the advertisement effect of a small-sized business person by providing a discount service and a customer attraction to an affiliate shop by providing an advertisement for the nearby local merchants on the basis of the location-based service, It is intended to provide a method.

In addition, according to the present invention, the points can be accumulated according to the advertisement time exposed through the lock application, so that the merchant can use the merchandise at the merchant's shop. And to provide a system and a method that can prevent such a problem.

According to another aspect of the present invention, there is provided an advertisement providing system using a lock application of a smartphone,

An advertisement providing system for providing an advertisement service using a lock application of a smart phone, the advertisement providing system comprising: an application server for receiving and installing a lock application and a social commerce application from an advertisement operation server; A connection icon is formed in the advertisement content of the displayed lock screen, a connection is made to the purchase guide program of the advertisement operation server when the advertisement product is selected through the connection icon, and when the lock screen is closed, the advertisement exposure time A customer smartphone that measures and transmits to the ad management server; The application DB storing the lock application and the social commerce application provided by the customer smartphone, the location information and discount information of the merchant, the outdoor billboard selection information, the kind and detail description information of the merchandise, and the merchant information including the purchase customer information are stored An advertising contents DB for inputting and storing flat or moving advertising contents provided by a customer smartphone through a merchant server and an outdoor advertising board DB storing a plurality of outdoor advertising board information, A purchase DB for storing a merchandise purchase guide program, a social commerce DB for providing a merchandise service on the web, a reserve DB for accumulating a part of an advertisement fee of an affiliate shop, And receives a location information of the customer smartphone and receives outdoor advertisement in a location close to the customer smartphone To be equally available to display advertising content provided to the client smartphone and client smart phones to transmit the impressions received time received from the switch to the point in time advertising server, which stores the customer DB; The advertisement contents and the modified advertisement contents are transmitted to the advertisement operation server, and the merchant location information, discount information, outdoor billboard selection information, product type and detailed description information, server; And an outdoor billboard installed at an affiliate shop, a stop, and a populated densely populated area, and receiving and displaying advertisement contents from an advertisement operation server.

A method of providing an advertisement using a lock application of a smartphone of the present invention includes:

A method of providing an advertisement service using a lock application of a smart phone, the method comprising: receiving, from an affiliate shop server, merchant information including merchandise information of a merchant shop, location information and discount information, and outdoor billboard location information from an outdoor adboard DB, A first step of receiving outdoor billboard selection information from a plurality of outdoor billboard locations providing advertisements from the outdoor billboard selection information and storing the outdoor billboard selection information in a merchant database of the advertisement operation server; A second step of receiving the flat or video advertisement contents from the merchant server and storing the flat or video advertisement contents in the advertisement contents DB of the advertisement operation server; A third step of extracting the merchandise information of the merchant DB and the advertisement content information from the advertisement content DB and connecting the advertisement content information to the social commerce database so as to provide a product advertisement service on the web; When the customer smartphone accesses the advertisement management server, the user installs the lock application and the social commerce application stored in the application DB and installs the application. When the application is installed, the advertisement operation server transmits the information of the customer including the address and the interest field to the customer smart A fourth step of registering the member to be input via the phone and storing it in the customer DB; A fifth step of transmitting the advertisement contents to a customer smartphone registered as a member and at the same time transmitting the same advertisement contents to an outdoor billboard to be displayed; A sixth step of activating the lock screen with the power on of the customer smartphone and displaying the advertisement contents received from the advertisement operation server on the lock screen; When the purchasing icon, which is a connection icon displayed on the lock screen of the customer smartphone, is selected, the advertisement operating server reads the detailed description of the selected product or the product type of the selected merchant from the merchant database, A seventh step of purchasing goods and compensating the goods by the first step; When the smartphone main screen is activated by removing the lock screen of the customer smartphone, the advertisement operating server receives the advertisement exposure time on the lock screen from the customer smartphone, converts the advertisement exposure time into points, .

The advertisement providing system using the lock application of the smartphone of the present invention by the above-

If you do not check the screen of the smartphone by using the outdoor billboard, you can check the advertisement contents provided by the lock application, so that you can activate the lock screen of the smartphone only when you purchase the product, It is possible to increase the advertisement exposure time and increase the product purchase degree.

In particular, based on the location-based service, it is possible to provide advertisements for nearby franchise stores, thereby making it possible for local franchisees to attract more customers, thereby contributing to the income increase of local minor business owners.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing an advertisement providing system according to an embodiment of the present invention; FIG.
2 is a plan view of a customer smartphone equipped with a lock application according to an embodiment of the present invention;
3 to 5 are block diagrams showing an advertisement providing method according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating a process of selecting a purchase icon according to an embodiment of the present invention; FIG.
FIG. 7A and FIG. 7B are flowcharts illustrating a process of purchasing a lottery ticket through a lock screen according to an embodiment of the present invention.
8 is a block diagram illustrating a settlement process according to an embodiment of the present invention.
9 is a flowchart illustrating another settlement process according to another embodiment of the present invention.
10 is a flowchart illustrating an operation of selecting a selection icon of a lock screen according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the appended drawings illustrate only the contents and scope of technology of the present invention, and the technical scope of the present invention is not limited thereto. It will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the technical idea of the present invention based on these examples.

1 is a block diagram illustrating an advertisement providing system according to an embodiment of the present invention.

The advertisement providing system 10 of the present invention includes the customer smartphone 20 connected by the communication network 70, the advertisement operating server 30, the merchant server 40 and the outdoor billboard 50 .

The communication network 70 is a wired / wireless communication network including a wired and wireless Internet network and a telephone network.

The customer smartphone 20 includes all the portable terminals capable of unlocking by touching, in addition to a general smart phone, by downloading and installing a lock application and being a member.

The customer smartphone 20 downloads a lock application from the advertisement operation server 30 and activates the application by turning on the smart phone. Then, a lock screen for displaying an advertisement by the lock application is displayed. The lock screen on which the advertisement is displayed is removed by a general slide touch method, and a main screen is displayed, and a variety of application selection and functions can be selected and performed. In addition, when the lock application is installed, the social commerce application can be installed at the same time so that the advertisement content information can be also confirmed through the main screen.

2, when the customer smartphone 20 is activated, the advertisement content is displayed on the lock screen 21 and one or more connection icons 22 are formed on one side, Additional information about the product can be provided or made available for purchase. At this time, a method of selecting the connection icon 22 may be applied by directly touching the connection icon or by moving the lower circular icon to the upper connection icon. The connection icon may include a purchasing icon 23 for purchasing an advertisement product, a moving picture icon 24 for playing a moving picture associated with the advertisement item, and a live icon 25 for requesting viewing of a live broadcast advertisement. In addition, a lottery purchase icon by points can be added.

In addition, the lock 26 may be displayed on one side of the screen so that the lock screen can be locked or unlocked. Thus, it is possible to prevent the lock screen from being removed by the slide touch while searching for other advertisement contents. That is, when the slide is touched while the lock 26 is locked, only the advertisement content is changed to another advertisement content while the lock screen is maintained. If the slide is touched while the lock is open, the lock screen is removed The main screen of the customer's smartphone can be displayed.

In addition, the advertisement contents displayed on the lock screen may be transmitted and displayed in real time, or may be downloaded at predetermined time intervals and temporarily stored in the storage space of the smart phone. Then, when a lock screen by activation of the smart phone is displayed, . Here, even when receiving the real-time transmission, the previous advertisement contents are temporarily stored for a certain amount of time, so that the advertisement contents temporarily stored at the time of the additional confirmation by the customer can be sequentially displayed to provide information.

In addition, the lock application includes a program for measuring the advertisement exposure time, measures the exposure time of the advertisement content through the lock screen, and transmits the measurement result to the advertisement operation server.

Next, the advertisement management server 30 receives advertisement contents from a plurality of merchants and transmits the advertisement contents to a customer smart phone to provide product advertisement. The server includes a DB and a controller for storing a plurality of information.

First, the advertisement management server 30 includes an application DB 31, a merchant DB 32, an advertisement content DB 33, an outdoor billboard DB 34, a customer DB 35, a purchase guide DB 36, a social commerce DB (37), and a reserve DB (38).

The application DB 31 stores a lock application, which is an installation program provided when a customer's smartphone is requested, and a social commerce application, which is a program that allows the user to directly purchase product advertisements by using a smart phone. The lock application may include a program for checking and transmitting the time when the advertisement is exposed through the lock screen.

The franchise point DB 32 is a DB in which franchise point information is stored, and includes the location and traffic information of the franchisee, the kind of the commodity, detailed explanatory information, and discount information on the commodity. Also, it is possible to further include outdoor advertisement board selection information in which a plurality of outdoor advertisement boards 50 provided by the advertisement management server 30 partially select an outdoor advertisement board which can be exposed to merchant advertisement contents, Additional purchase customer information can be stored to provide additional event offerings or services. In addition, an effective advertisement providing day may be set in the merchant DB according to the payment of the advertisement fee (franchise fee) of the merchant, so that advertisement can be provided only until that day.

The advertisement contents DB 33 receives the advertisement contents DB as a flat or moving advertisement content provided by a customer smart phone through the merchant server 40 and stores the advertisement contents. In addition, the advertisement contents can be input from the server of the advertisement content producer other than the merchant server, but the advertisement contents are transmitted by the merchant server since the advertisement contents are created by commissioning from the merchant. In addition, the advertisement content can be used alone as a flat or video advertisement content, and can be banned as an advertisement content in a manner that a moving image is reproduced when a flat part and a moving image advertisement are connected and a certain part is selected on a plane. The advertisement content may be upgraded through the merchant server.

The outdoor billboard DB 34 is a DB in which a plurality of outdoor billboard information is stored. The outdoor billboard 50 stores information on the location and IP address of the outdoor billboard. At this time, the information on the outdoor billboard installation location is provided in connection with the separate map data, so that accurate location information can be provided.

The customer DB 35 stores the membership information of the customer smartphone and the product information of the interested area. That is, the customer DB stores the member name and address, which are basic member's member information, and information selected by a single field or a plurality of fields of the product information of the member's interest field. In addition, the member can store the purchase information on the product provided by the advertisement management server of the present invention, and information on the compensation point by viewing the advertisement by the lock application and the accumulation point of the product purchase is stored Various customer information that can provide services can be stored.

The purchase guide DB 36 stores a product purchase guide program. That is, the product guide program extracts specific information about a product from the merchant DB 32 and provides it to the merchant DB 32 when a signal for selecting the product purchase icon 23 of the provided advertisement content is inputted, guides the payment process, A process of transmitting merchandise purchase information to the merchant server when the purchase is completed, and a process of storing the purchase history in the customer DB 35 and paying the accumulation point for the purchase. Such a product guiding program may be configured separately through the purchase guiding DB 36 or may be integrally formed with the control unit 39. [

The social commerce DB 37 is a DB that enables electronic commerce through a social network service (SNS) that is generally provided. That is, according to the present invention, it is possible to install the social commerce application on the main screen as well as the advertisement exposure through the lock screen, thereby enabling merchant product information and purchase. Such a social commerce DB includes a program for enabling electronic commerce through SNS, and provides a goods service by accessing the web through a main screen of a customer smart phone (terminal) instead of a lock screen.

The reserve DB 38 is a DB for accumulating a part of advertisement charges of the merchant. A merchant pays advertising fees for a certain period of time, for example, one month, quarterly, or yearly. Accordingly, the reserve DB may be an online passbook, and is used to pay sales points by paying a point corresponding to a point to a sales franchisee when a customer purchases a product using points. The reserve DB may be a DB including necessary information or statistics at the advertisement operation server, and may include a lottery providing information DB 381 for storing information according to the lottery issuance.

In addition, the control unit 39 reads, stores, and transmits data of each DB. The control unit includes a central processing unit, an associative unit, a memory unit, an input / output unit, and a display unit.

The advertisement operating server 30 transmits the same advertisement contents to the customer smartphone 20 and the outdoor advertisement board 50 to check the advertisement provided through the outdoor advertisement board and activate the lock screen of the customer smart phone, It is possible to provide the same advertisement as the billboard or to provide a plurality of advertisement contents according to a predetermined fixed pattern and to store the advertisement contents on the customer's smartphone and to sequentially display the advertisement when the lock screen is activated, Can be provided.

On the other hand, the merchant server 40 transmits the advertisement contents and the modified advertisement contents to the advertisement management server, and stores the location information of the merchant, discount information, outdoor billboard selection information, product type and detailed description information, It is a server that transmits information to the operation server.

The purchase customer information may include information of a customer purchasing a product at the advertisement management server, and may be customer member information stored in a customer DB of the advertisement management server.

The outdoor billboard 50 is a billboard connected to an affiliated store, a bus stop, and a network capable of receiving and displaying advertisement contents from an advertisement operation server installed at a population density center.

The outdoor billboard generally includes a large billboard installed on an outer wall of a building, an advertisement board installed at an affiliate shop to provide advertisement to the outside, and an advertisement board installed on a bus or a train terminal, Various advertising means are included.

The outdoor advertising boards may be individually provided with communication control boxes to receive advertisement contents to receive advertisements, or the advertisement contents may be transmitted through the merchant server through the merchant server in association with the merchant server.

The advertisement providing system 10 of the present invention may further include a live advertisement server 60. The live broadcast advertisement server 60 is a server that advertises merchandise to guide the merchant merchandise in real time. The live broadcasting ad server transmits data to guide the merchant merchandise to the advertisement operating server 30 in real time. The advertisement operating server transmits data received from the live broadcasting ad server to the customer smartphone 20 that receives the live access request, and real-time broadcasting is performed on the customer smart phone.

As described above, an advertisement providing method for providing an advertisement service using a smartphone lock application through the advertisement providing system of the present invention will be described with reference to FIG.

In the first step, the advertisement management server receives various information from the merchant server and stores it in the merchant database. The information received from the merchant server includes basic merchant information including merchandise information, location information, and discount information of the merchant.

In addition, the information received from the merchant server may be information on the outdoor billboard location information already provided from the outdoor billboard DB, and may be provided to the merchant server. The advertisement billing server may select one or more outdoor billboards More information can be included.

In addition, an outdoor billboard may be additionally installed to an affiliated store where the merchant server is located, or may be utilized as an outdoor billboard associated with an advertisement operation server by using a basic billboard. At this time, an outdoor billboard held by the merchant may also be stored in an outdoor billboard DB, To provide location information.

Also, it is possible to accumulate a certain amount of the advertisement fee received from the merchant server, for example, 10 to 20% of the total advertisement fee, and store the information in the reserve DB. The reserve DB may be an electronic passbook, or the actual reserve may be deposited in a separate passbook, and only the amount deposited in the passbook may be stored and displayed.

In the second step, the flat or video advertisement contents are received from the merchant server and stored in the advertisement contents DB of the advertisement operation server. In the second step, the advertisement contents including the flat or moving image or both the plane and the moving image are received and stored in the advertisement contents, and the advertisement contents modified periodically can be transmitted to upgrade the advertisement contents stored in the advertisement contents DB.

The third step is to extract the product information of the merchant DB and the advertisement content information from the advertisement content DB, and to connect to the social commerce DB so as to provide the product advertisement service on the web. This third step enables the advertising and sales of products through the social commerce, which is generally used in addition to the lock screen using the lock application. That is, it is a step of connecting the goods stored in the merchant DB and the advertisement contents stored in the advertisement contents DB to the social commerce DB or storing them, thereby allowing the sale of goods through the social commerce.

The fourth step is to install the lock application and the social commerce application stored in the application DB when the customer smartphone accesses the advertisement operation server. When the application is installed, the advertisement operation server transmits the lock application and the social commerce application Information is inputted through the customer smartphone and stored in the customer DB.

In this step 4, if the user accesses the advertisement operation server by using the smartphone and agrees to install the application, the advertisement operation server reads out the lock application or the lock application and the social commerce application stored in the application DB and transmits them to the customer smart phone. The customer's smartphone installs the received lock application or lock application and the social commerce application, and re-supplies the power of the smart phone to complete the installation. When the lock application and the social commerce application are installed, the lock screen is executed as a lock application provided by the advertisement operation server when the smart phone is turned on, and the social commerce application icon is displayed on the main screen.

When the application is installed, the customer smartphone displays a membership guide window through the application, and customer information such as customer address, area of interest, and product of interest is input according to the guide window, and the inputted customer information is transmitted to the advertisement operation server, It is stored in DB.

In the fifth step, the advertisement management server transmits the advertisement contents to the smartphone registered as a member, and at the same time, transmits the same advertisement contents to the outdoor advertisement board so as to be displayed. In this step, the ad management server provides the same advertisement contents to the customer smartphone and the outdoor billboard in a certain order so that the customer can confirm the bill through the outdoor billboard without checking the lock screen of the customer smartphone. In addition, the advertisement contents are transmitted in real time so that the advertisement displayed when the lock screen of the customer smartphone is activated and the advertisement displayed on the outdoor advertisement board are the same or are transmitted in a predetermined amount and stored in the control box of the customer smartphone or the outdoor billboard, So that advertisement exposure can be performed.

At this time, the advertisement operating server can provide the advertisement contents other than the predetermined advertisement pattern.

As shown in FIG. 4, the advertisement management server can provide the advertisement content according to the location information.

First, the advertisement management server receives location information from the customer smartphone.

The advertisement management server retrieves the outdoor billboard DB based on the received location information and obtains outdoor billboard information installed near the customer smart phone.

At the same time, the advertisement management server retrieves the customer DB and acquires the product information of the customer's interest field.

And acquires and acquires the advertisement content of the nearby merchant that sells the acquired interested merchandise information.

The acquired advertisement contents are simultaneously transmitted to the customer smartphone and the outdoor advertisement board so that the customer smartphone displays the lock screen when it is activated, and the outdoor advertisement board displays the advertisement contents as soon as it is transmitted.

In addition, as shown in FIG. 5, the advertisement management server can provide the advertisement contents of the nearby merchant by the location information.

The advertisement management server searches the merchant DB based on the customer location to acquire the nearby merchant information, retrieves and acquires the advertisement content for the merchant acquired by searching the advertisement content DB.

And transmits the acquired advertisement contents to the customer's smartphone. At this time, the outdoor billboard always provides the advertisement contents for the nearby merchants repeatedly without changing the advertisement contents.

In the sixth step, the customer smartphone activates the lock screen with the power on, and displays the advertisement contents received from the advertisement operation server on the lock screen.

The customer smartphone stores the provided advertisement content in the temporary storage device, and then displays the advertisement content when the lock screen is activated. In this case, the advertisement contents stored in the temporary storage device may be changed according to the location of the customer's smartphone, so that the advertisement contents corresponding to the merchant goods in the nearby area or the advertisement The content can be stored.

Also, in addition to the above method, the display of the lock screen advertisement content of the customer smartphone can be performed in real time. That is, the advertisement contents are transmitted in real time to the customer's smartphone and the outdoor billboard, and the outdoor billboard in which the data is transmitted in real time are displayed by exposing the advertisement contents in real time. At this time, since the customer smartphone displays the advertisement contents transmitted from the time when the lock screen is activated, the advertisement having the same contents as the advertisement of the outdoor advertisement board can be displayed.

Step 7 is a step of selecting a connection icon.

Referring to FIG. 6, when a purchase icon, which is a connection icon displayed on the lock screen of the customer smartphone, is selected, the customer smartphone transmits a purchase icon selection signal to the advertisement operation server, and the advertisement operation server searches the member store DB, Provides a detailed description of the product or the product type of the selected merchant.

In addition, the advertisement management server receives the information from the customer smartphone through the purchase guide program of the purchase guide DB, and guides the purchase procedure so that the purchase is made. When the final purchase is determined and payment is made, Provided as a smartphone. At this time, the reward for purchasing may be point accumulation, or may be issued by issuing a discount coupon or a lottery ticket.

7A, when the purchase is made from the customer's smartphone, the advertisement operating server accesses the lottery issuance server at the time of instant or purchase of the commodity and the purchase is finalized, Phone number information of < / RTI > The lottery issuance server receiving the above cost and telephone number can issue the lottery ticket corresponding to the money amount and then transmit the issued lottery ticket to the customer smartphone corresponding to the telephone number. have.

At this time, the cost of purchasing the lottery ticket is paid by the merchant who sold the product, and it is paid temporarily from the reserve DB of the advertisement management server and charged to the franchise shop temporarily or is paid in advance from the merchant store, is accumulated in the reserve database, The fee may be paid by paying the fee and then having the deposit re-deposited from the merchant when it is exhausted.

7B, in addition to the method in which the advertisement management server accesses the lottery issuance server to purchase the lottery ticket, the advertisement operation server purchases a lot of lottery tickets from the lottery issuance server in advance and stores the lottery tickets in the lottery providing information DB , The lottery number of a lot lottery purchased in advance when the customer's purchase is confirmed is transmitted to the customer's smartphone while the lottery number of the lottery information information DB is stored so that the customer's name and the telephone number are further connected to manage the issue of the lottery ticket have. Such lottery issuance may enable the customer to purchase using the earned points. In addition, a lot of lottery tickets can be provided through the number of lottery tickets, and various additional services can be executed.

In addition, when a customer purchases a product using a smartphone, if the customer pays all or part of the product price, the process of maintaining the sales price of the merchant that used the point can be further performed.

As shown in FIG. 8, when payment of a commodity purchase price is performed by replacing all or part of a purchase price from a customer smartphone, the advertisement operation server converts the portion paid as a point to cash equivalent to the point amount and withdraws it from the reserve DB. Therefore, the advertisement management server can save the sales price of the merchant by paying the conversion amount drawn from the reserve DB by switching the actual payment amount and the point paid by the card or cash in the customer smart phone to the merchant server.

Meanwhile, referring to FIG. 9, the product purchase guide program may further include an initial setting step of storing images and information of a credit card. Such an initial setting step may be performed during a membership registration process, or may be selectively performed at the time of purchasing the first product to allow quicker settlement.

In the initial setting step, a photograph photographing icon is displayed first, and a credit card photographing is prepared to request initial setting information. When the preparations are completed, click on the picture taking icon to take a picture of the credit card and store the credit card image in the customer DB of the advertisement management server. After the credit card image is stored in the customer DB of the advertisement management server, the authentication process including the password registration is finally performed and stored as payment means for the customer, and then the goods purchase procedure is performed.

When the product purchase procedure is performed, the advertisement operating server causes the product purchase guide program to be executed through the lock screen of the customer smartphone. The customer's smartphone displays a picture-taking icon on the lock screen, allowing them to take credit card images. At this time, the same credit card as the registered credit card is photographed and transmitted to the advertisement operation server together with the password. The advertisement operating server having received the credit card image can compare the image of the credit card stored in the customer DB with the image of the received credit card to check whether they are the same or not, and if they are the same, . Of course, it is a matter of course that the simple settlement through the credit card image will proceed to a normal settlement method when the customer is rejected.

The comparison between the stored credit card image and the transmitted credit card image may be performed by adjusting the ratios of the images based on the specific region and then setting them to the same size or comparing the ratios of the plurality of images on the card to check whether they are the same . For example, it is possible to confirm whether or not the card number and the validity period as well as the specific portion images of the card graphic are formed at the same ratio. In the simple case, the outer frame of the credit card image is changed in the same manner, The position and the shape can be compared to determine the identity. The image conversion may be performed by various known programs.

In step 7, a video playing icon and a live broadcasting icon are further provided.

10, when a video playback icon is selected from the connection icons displayed on the lock screen of the customer smartphone, a selection signal is transmitted to the advertisement operation server, and the advertisement operation server displays video information on the corresponding product from the advertisement content DB And transmits the retrieved video information to the customer's smartphone to be played on the lock screen. If there is a purchase request for a product in which a moving image is reproduced, the same purchasing procedure as the purchase icon progresses and final purchase is made. If there is no purchase request for the product, or when a cancel signal is input, the video reproduction ends, Let the ad proceed.

In addition, when the live icon among the connection icons displayed on the lock screen of the customer smart phone is selected, a selection signal is transmitted to the advertisement operation server, and the advertisement operation server transmits the live broadcast information transmitted from the live broadcast advertisement server, It can be watched live through the lock screen of the customer's smartphone by transmitting it to the customer's smartphone. If there is a purchase request for a broadcast commodity during live broadcasting, the same purchase procedure as the purchase icon progresses and the final purchase is made. If there is no purchase request for the commodity, or if a cancellation signal is input, live viewing is terminated, The initial lock screen appears.

Next, in the eighth step, when the main screen of the smartphone is activated by removing the lock screen of the customer smartphone, the advertisement operating server receives the advertisement exposure time on the lock screen from the customer smartphone, .

That is, the eighth step is a point accumulation step of counting the time when the advertisement is exposed through the lock screen of the customer smartphone, transmitting the advertisement to the advertisement operating server, and storing it in the customer DB. In this case, the points stored in the customer DB are points that can be used for payment of the commodity price including a point for paying for the advertisement and a point for purchasing the product.

BRIEF DESCRIPTION OF THE DRAWINGS FIG.

First, the advertisement management server accepts a plurality of merchant servers, receives information on each advertisement content, and outdoor billboard selection information, and stores it in the advertisement content DB and the merchant DB.

Once the client smartphone is connected to the ad management server, after confirming the agreement, send the lock application or lock application and the social commerce application to install on the customer's smartphone, input the customer's information after installation and store it in the customer DB.

When the customer completes the subscription, the advertisement management server transmits the advertisement contents information stored in the advertisement contents DB to the customer smart phone in real time or at regular intervals.

When the customer smartphone is turned on, the lock screen is activated and the activated lock screen displays the advertisement content information transmitted from the advertisement operation server.

At this time, if the main screen is activated by removing the lock screen, the lock application checks the advertisement time exposed through the lock screen, transmits the advertisement time to the advertisement operating server, and accumulates points in the customer DB by compensation according to the exposure time.

On the other hand, if the purchasing icon among the connection icons displayed on the lock screen is selected, the product purchase guide program is extracted from the purchase guide DB to guide the product purchase procedure to purchase the product, and further, The lottery payment can be made.

Also, if the user selects a video play icon among the connection icons of the lock screen, the advertisement operating server transmits the video information stored in the advertisement content DB to the client smart phone and plays the same. If a signal for the purchase intention is received, So that the purchase of the goods is performed.

Also, if a live broadcast icon of the connection icon of the lock screen is selected, the advertisement operation server can transmit the live broadcast information transmitted from the live broadcast server to the customer smartphone so that it can be watched. When the signal for purchase intention is received, So that the purchase of the goods is performed.

In addition, since the advertisement contents transmitted to the customer smartphone are provided to the outdoor advertisement board of the customer smartphone in the same manner, when the customer confirms the advertisement exposed on the outdoor advertisement board and activates the lock screen of the customer smartphone in case of necessary product information The same advertisement contents as the outdoor billboard are displayed, so that the user can easily access and purchase the goods. In other words, it is possible to check the product advertisement through the outdoor outdoor billboard without checking the lock screen of the smartphone, thereby preventing the safety accident due to lack of attention on the front while driving, and preventing the visual deterioration by watching the screen of the smartphone for a long time have.

In addition, since it is possible to provide real-time advertisement contents and advertisement contents for the nearby local merchants due to the location-based service, it is possible for the customer to easily connect with the merchant and provide the effect of maximizing the sales of the small- .

10: Ad serving system
20: Customer Smartphone
21: Lock screen 22: Connection icon
23: purchase icon 24: movie playback icon
25: live broadcast icon 26: lock
30: Ad Operations Server
31: App DB 32: Merchant DB
33: Advertisement contents DB 34: Outdoor billboard DB
35: Customer DB 36: Purchase Guide DB
37: Social Commerce DB 38: Reserve DB
39: control unit 381: lottery providing information DB
40: Merchant server
50: Outdoor billboard
60: live broadcast ad server
70: Network

Claims

1. An advertisement providing system for providing an advertisement service using a lock application of a smart phone,
And transmits the advertisement contents to a lock screen of the installed lock application, and a connection icon is formed in the advertisement contents of the displayed lock screen, and the advertisement item A customer smartphone that connects to the purchase management program of the advertisement management server when the selection is made and measures the advertisement exposure time at which the advertisement is displayed on the lock screen when the lock screen is closed;
The application DB storing the lock application and the social commerce application provided by the customer smartphone, the location information and discount information of the merchant, the outdoor billboard selection information, the kind and detail description information of the merchandise, and the merchant information including the purchase customer information are stored An advertising contents DB for inputting and storing flat or moving advertising contents provided by a customer smartphone through a merchant server and an outdoor advertising board DB storing a plurality of outdoor advertising board information, A purchase DB for storing a merchandise purchase guide program, a social commerce DB for providing a merchandise service on the web, a reserve DB for accumulating a part of an advertisement fee of an affiliate shop, And receives a location information of the customer smartphone and receives outdoor advertisement in a location close to the customer smartphone To be equally available to display advertising content provided to the client smartphone and client smart phones to transmit the impressions received time received from the switch to the point in time advertising server, which stores the customer DB;
The advertisement contents and the modified advertisement contents are transmitted to the advertisement operation server, and the merchant location information, discount information, outdoor billboard selection information, product type and detailed description information, server; And
An outdoor advertising board installed at a merchant store, a stop, and a populated densely populated area, and receiving and displaying advertisement contents from an advertisement operation server.

The method according to claim 1,
The advertisement operating server further includes a live advertisement server for receiving the live broadcast advertisement information transmitted from the live broadcast advertisement server and transmitting the live live advertisement advertisement information to the client smart phone To the advertisement providing system.

3. The method of claim 2,
The connection icon of the customer smartphone lock screen may include:
A purchasing icon providing purchase guidance for an advertisement item, a moving picture playing icon for playing a moving picture of the advertisement item, and a live broadcasting icon for requesting viewing of a live broadcasting advertisement.

A method for providing an advertisement service using a lock application of a smartphone,
Merchant information including merchandise information, location information, and discount information of the merchant, and outdoor billboard location information from the outdoor billboard DB to the merchant server from the merchant server and selecting a number of outdoor billboards A first step of receiving the information and storing the received information in the merchant DB of the advertisement operating server;
A second step of receiving the flat or video advertisement contents from the merchant server and storing the flat or video advertisement contents in the advertisement contents DB of the advertisement operation server;
A third step of extracting the merchandise information of the merchant DB and the advertisement content information from the advertisement content DB and connecting the advertisement content information to the social commerce database so as to provide a product advertisement service on the web;
When the customer smartphone accesses the advertisement management server, the user installs the lock application and the social commerce application stored in the application DB and installs the application. When the application is installed, the advertisement operation server transmits the information of the customer including the address and the interest field to the customer smart A fourth step of registering the member to be input via the phone and storing it in the customer DB;
A fifth step of transmitting the advertisement contents to a customer smartphone registered as a member and at the same time transmitting the same advertisement contents to an outdoor billboard to be displayed;
A sixth step of activating the lock screen with the power on of the customer smartphone and displaying the advertisement contents received from the advertisement operation server on the lock screen;
When the purchasing icon, which is a connection icon displayed on the lock screen of the customer smartphone, is selected, the advertisement operating server reads the detailed description of the selected product or the product type of the selected merchant from the merchant database or provides it, And a compensation step;
When the smartphone main screen is activated by removing the lock screen of the customer smartphone, the advertisement operating server receives the advertisement exposure time on the lock screen from the customer smartphone, converts the advertisement exposure time into points, Wherein the advertisement is provided to the user.

5. The method of claim 4,
In the fifth step,
The advertisement management server receives the location information of the customer smartphone, searches the outdoor billboard DB for the outdoor billboard information installed nearby based on the location information, retrieves the customer DB to obtain the product information of the customer interest field, Searching for a content DB, reading advertisement contents of a nearby merchant that sells a customer interest field product based on the location information, and simultaneously transmitting the retrieved advertisement contents to a customer smartphone and a retrieved outdoor billboard,
In the sixth step,
Wherein the lock screen activated by the customer smartphone displays the same advertisement content as the advertisement content displayed on the outdoor outdoor billboard.

5. The method of claim 4,
In the first step, a certain amount of the advertisement fee received from the merchant server is accumulated in the reserve DB.
If the merchandise purchase is made at the point, withdrawing the amount corresponding to the point from the reserve DB and transferring the money to the merchant DB to save the sales money.

5. The method of claim 4,
In the seventh step,
Point,
And the lottery issuance server issues the lottery ticket from the lottery issuance server connected to the advertisement operating server through the communication network and transmits the lottery ticket to the customer smartphone.

5. The method of claim 4,
In the seventh step,
Point,
Wherein the advertisement management server transmits any one of a plurality of lottery tickets issued by the advertisement lottery issuance server to a customer smartphone and stores the provided lottery ticket number, customer name and telephone number in the lottery providing information DB. .

5. The method of claim 4,
In the seventh step,
A photograph photographing icon is displayed on the lock screen of the customer smartphone and the image photographing icon is clicked to store the image taken of the credit card and the credit card information and the credit card information inputted through the authentication step is registered in the advertisement operation server And an initial setting step,
When the initial setting is completed, the same credit card initially input from the customer smartphone is shot, the card image is transmitted to the advertisement operation server, and when the user inputs the additional information from the advertisement operation server, Is performed, and a settlement step is performed in which the payment of the lock screen advertisement goods of the customer smartphone is directly executed.

5. The method of claim 4,
In the seventh step, the connection icon further forms a video playing icon. When the video playing icon is selected, the advertisement operating server transmits the video information stored in the advertisement content DB to the customer smartphone and plays back on the lock screen The method comprising:

5. The method of claim 4,
In the seventh step, the connection icon further forms a live icon. When the live broadcast icon is selected, the advertisement operating server transmits live broadcast information transmitted from the live broadcast advertisement server, which directs the merchant product in real time, to the customer smart phone Wherein the advertiser is an advertiser.