KR20150020422A - System for providing advertisement for wallpaer of smart phone - Google Patents

Abstract

According to the present invention, a system for providing an advertisement on a smartphone background comprises: a flat-rate service providing module to provide flat-rate data to a smartphone user from a communications company server and to charge a corresponding flat rate to the corresponding user; an advertisement database construction module to receive advertisement data from an advertiser server and then to construct an advertisement database using the advertisement data; an advertisement point determination module to differently determine an advertisement point depending on the playback time, provided time slot, user, and advertising costs of each advertisement data; a user information checking module to receive the basic information of a user who approved the reception of an advertisement; an advertisement providing module to transmit and execute advertisement data through an advertisement providing window activated in a specific page on the background of a smartphone carried by the user, wherein the advertisement data is selected from the advertisement database based on the information of the user; an advertisement viewing determination module to determine whether the advertisement data is received by the smartphone and then to provide an advertisement viewing point to the corresponding user; a remaining data calculation module to check the amount of unused remaining data among the flat-rate data for a user and then to provide a remaining data point to the corresponding user based on the amount of remaining data; and a calculation module to compare an accumulated value of the advertisement viewing point with the remaining data point and then to calculate a refund to be paid to the corresponding user from the flat rate.

Description

SYSTEM FOR PROVIDING ADVERTISEMENT FOR WALLPAER OF SMART PHONE BACKGROUND OF THE INVENTION [0001]

The present invention relates to a system for providing an advertisement for a desktop of a smartphone, and more particularly, to a system for providing advertisement to a smartphone user as a method for reducing monthly communication fee set at a high cost and a communication company, Smartphone users who want to maintain or increase the profit of telecommunication companies and reduce telecommunication costs of smartphone users by making a portion of the remaining telecommunication costs of monthly flat-rate telecommunication expenses to be reimbursed or discounted according to the advertisement exposure ratio And more particularly,

The smart phone provides a variety of information and convenience to the user by installing various applications (apps) including internet search as well as communication functions such as phone and SMS which is a function of the mobile communication terminal.

As of the fourth quarter of 2012, the number of smartphone users in Korea exceeds 30 million, and the number of LTE subscribers exceeds 10 million. It is no exaggeration to say that the majority of Koreans are using these smartphones.

However, the price of smart phones is so high as to reach or exceed the price of computers, and the cost of wireless data communication (3G, LTE) communication charges imposed by telecommunication companies is high, which makes it difficult to use such smartphones to be.

In particular, telecom companies are using telecom cost policies with a monthly pricing system (which sets the amount of data available on a monthly basis and charges accordingly), and most users are paying such monthly telecom costs to telecom operators , And more than half of users are using communication costs that are more than adequate data usage (or actual usage).

In general, smartphone users are using the monthly flat rate system to receive discounts on smartphone device installments. However, the telecommunication companies do not have a fare system that can be selected in addition to the actual monthly flat rate system.

This is because telecom companies are investing in LTE telecommunication facilities and are trying to recoup increased advertising / event expenditures due to excessive competition or to generate corporate profits. However, these telecom companies have their own problems, and in terms of smartphone users, Which is more unreasonable than that.

In domestic prior arts, there are a number of technologies that allow mobile communication terminals and smartphone users to use a communication at a disadvantage that a user has viewed an advertisement, for example, by allowing a user to make a phone call free of charge in exchange for viewing and receiving advertisements For example, Korean Patent Laid-Open No. 10-2010-0126243 and Korean Patent No. 1159786 exist.

That is, it is important that a communication company or an advertisement provider who supports the advertisement cost from the advertiser can use free data or communication to the user.

However, since these prior arts do not reduce the communication cost itself in connection with the communication company, there arises a problem that they have to use separate communication methods or use limited communication.

Accordingly, the advertiser is allowed to pay a fee to the user who has made an advertisement in cooperation with a communication company, but the total amount of data corresponding to the amount of the monthly payment is determined according to the relationship between the refund value for the amount of data not actually used and the counter- There is a need to develop a new and advanced advertisement providing system that allows the user to refund or charge a portion of the monthly expenses to reduce the communication cost of the user while ensuring the profit of the communication company.

In addition, considering an advertisement providing system that provides a benefit to a user in exchange for a conventional advertisement viewing, the user continuously exposes the advertisement irrelevant to the consumer's interest, but the user merely watches for the benefit and obsessively accumulates the user's fatigue, A user who does not have a doctor does not view the advertisement because of the hassle and inconvenience of accessing the advertisement, and since the advertiser also provides the obligation to view the advertisement to the obscure viewers, it is difficult to expect the actual benefit of providing the advertisement The problem followed.

Accordingly, it is possible to grasp the customized advertisement for the user watching the advertisement, that is, to grasp the consumer's consumption pattern and the actual taste through grasping the shopping status, and provide the tailored advertisement corresponding to the user, thereby increasing the voluntary participation of the user, There is also a need for improvement measures.

SUMMARY OF THE INVENTION The present invention has been conceived to overcome the problems of the above-described technology, and it is an object of the present invention to provide an advertisement database provided by a communication company server from a widget or another window format on a desktop of a smart phone, And an object of the present invention is to provide an advertisement providing system for discounting a communication fee paid by a user to a communication company in accordance with an advertisement viewing time and a remaining data amount of a user who has watched.

Another object of the present invention is to provide a function for a user to select a customized advertisement by itself and to provide the customized advertisement to the user.

Another object of the present invention is to collect user's location information and consumption information through optional agreement and analyze it to provide a user with a practically customized advertisement to voluntarily view the advertisement of the user.

Yet another object of the present invention is to differentiate the advertising cost or the advertisement reception rate of the user according to the advertisement to determine the discount rate of the communication charge, which is a counterprogram for receiving the advertisement.

It is a further object of the present invention to more accurately determine whether a user has received an actual advertisement and to determine a communication cost discount rate based on the advertisement.

A further object of the present invention is to provide a function of exposing an advertisement to a user through a separate window by grasping when a user is viewing a desktop screen other than a desktop screen on which an advertisement is exposed.

According to another aspect of the present invention, there is provided an advertisement providing system for a desktop of a smartphone, the system comprising: A flat fee providing module added to the user; An advertisement database building module for receiving advertisement data from an advertiser server and generating and processing the advertisement data in an advertisement database; An advertisement point determination module that determines advertisement points in accordance with a reproduction time, a presentation time period, a user, and an advertisement cost of each advertisement data; A user information holding module that receives basic information of a user who has approved the advertisement provisioning; An advertisement providing module for transmitting and executing advertisement data selected based on the user information in the advertisement database through an advertisement providing window activated on a specific page of a smartphone owned by the user; An advertisement viewing determination module for determining whether the smartphone received the advertisement data and providing the advertisement watching point to the user; A remaining data calculation module for determining a remaining amount of data that is not used among the above-mentioned fixed data of a user and providing a remaining data point to the user according to the amount of remaining data; And a settlement module for comparing the cumulative value of the advertisement viewing points with the remaining data points to settle the refund amount to be returned to the user among the flat fee.

The advertisement viewing determination module may further include an advertisement execution determining unit that determines whether advertisement data transmitted to the smartphone in the advertisement providing module is executed in the advertisement providing window.

In addition, the advertisement viewing judgment module detects presence and movement of the face region of the user through the front camera of the smart phone and determines whether the advertisement viewing is performed And a face area detecting unit for determining whether or not the face area is detected.

In addition, the system may include an advertisement time zone setting unit that receives an advertisement viewable time zone of the user through an input window of the smartphone, and an advertisement object setting unit that receives an advertisement target of the user through the input window of the smartphone And a customized advertisement setting module, wherein the advertisement providing module transmits and executes the advertisement data to the smartphone of the user according to the condition set in the customized advertisement setting module.

According to the advertisement providing system for a desktop of a smartphone according to the present invention,

1) The communication company can refund the communication cost to the customer (user) without discounting the cost, thereby maintaining the profit and stock image of the company, and the user can reduce the communication cost. We can pursue sales growth in accordance with the market,

2) It is possible to reasonably determine the discount rate of the communication fee according to the advertisement viewing time and the reception amount, thereby preventing the user from abusing the advertisement viewing,

3) It is possible to grasp the face area of the user and judge whether the actual advertisement is received more accurately,

4) It not only plans the subtlety advertisement function by grasping the desktop page that the user sees and providing advertisement on this page instantly and in real time,

5) It is effective to enhance advertisement efficiency by grasping consumer's consumption pattern and consumption trend and providing user's substantial customized advertisement accordingly.

1 is a conceptual diagram showing an association state of a server and an apparatus constituting an advertisement providing system according to the present invention;
2 is a block diagram schematically showing the configuration of an advertisement providing system of the present invention;
3 is a conceptual diagram showing an advertisement provided in the form of a widget on a desktop of a smartphone;
4 is a conceptual diagram for determining whether a real advertisement is received by detecting a face region of a user through a front camera of a smart phone.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale and wherein like reference numerals in the various drawings refer to like elements.

1 is a conceptual diagram illustrating an association state of a server and an apparatus constituting an advertisement providing system according to the present invention.

The system according to the present invention includes a communication company server 1 for providing a basic communication function (data use right) of a communication company and an advertisement to be watched by a user via a smart phone, an advertiser for providing advertisement data to a communication company server 10 A server 2, and a client server, and is configured to have an interlocking configuration of the smartphone 10 owned by the user.

Here, the smartphone 10 has a function of displaying advertisements in real time on the desktop using Wi-Fi, 3G, LTE (including other next generation communication), and the advertisement providing method on the desktop There may be a way to provide a real-time advertisement through a widget (Android-based), or to provide a message or MMS in a separate window or banner format (IOS or Android-based).

First, the advertiser provides advertisement data containing contents for introducing or promoting his / her own product to the communication company server 1 via the advertiser server 2.

The communication company server 1 is provided with an advertisement database storing advertisement data 40 received from the advertiser server 2. The user of the user who pre-approved / permitted the advertisement viewing among the advertisement data 40 recorded in the advertisement database To the smartphone 10 possessed by the user.

At this time, the advertisement data 40 to be transmitted to the user based on the range in which the privacy is not infringed and the basic information of the user (basic information created by the user who has accepted the advertisement, such as gender, age, occupation, leisure time, Can be selected.

As described above, the user who receives the advertisement targets the user who has previously permitted to receive the advertisement, and the advertisement transmitted to the smartphone 10 owned by the user is displayed on the desktop through the advertisement providing window 30 activated on the desktop do.

As described above, the time and the type of the advertisement that the user watched the advertisement are requested and received from the smartphone 10, and the communication company server 1 discriminates the advertisement time point and provides the advertisement watching point to the user. It is judged whether there is residual data of the corresponding user at the end of one cycle (at the end of the month or at the end of 30 days from the initial point in the case of the lunar cycle), and the residual data point and the advertisement watching point And compares or claims the communication expenses to be finally refunded or discounted to the user.

In addition, in the present invention, the communication company server 1 may request information from a smart phone in order to obtain specific information. The information of the smart phone may be provided through an advertisement providing application provided by the system of the present invention Such an advertisement reproducing application is installed in a smart phone and performs a function of judging whether the user views the advertisement, a function of providing advertisement, and a function of providing information for judging the viewing of advertisement.

In summary, the system according to the present invention can maintain or even increase the profit of the communication company because the communication cost of the communication company can be reimbursed or discounted to the user through the advertisement cost paid by the advertiser, A feature that gives a benefit of discounting the communication cost according to one advertisement amount (or quality of the advertisement) is provided, and the detailed configuration and function will be described below.

2 is a block diagram schematically showing the configuration of an advertisement providing system of the present invention.

2, the system according to the present invention includes a billing service providing module 110, an advertisement database building module 120, an advertisement point determining module 130, a user information acquiring module 140, 150, an advertisement viewing judgment module 160, a residual data calculation module 170 and a settlement module 180. In addition, the advertisement setting module 190, the differential advertisement setting module 200, An instant advertisement providing module 210 may be included.

The wharf service providing module 110 of the present invention is provided in the communication company server 1 and provides a flat communication service to a user having the smartphone 10.

In this case, if the call amount and the data usage amount are determined in advance on a monthly basis, for example, the flat rate communication service is set at 70,000 won per month for 300 minutes and the LTE data 6G is used, the additional fee is charged to the user. The service provider does not refund the remaining balance.

In other words, the system of the present invention is performed under the premise of having such a flat fee providing module 110 (a communication service system in which the user does not receive the refund without exhausting a predetermined amount of data).

In the present invention, call / data are collectively referred to as "data", and if the remaining data is defined as meaning data remaining in any one of the 3G / LTE data provided by the flat rate service .

The advertisement database building module 120 of the present invention is provided in the communication company server 1 and provides a function of receiving the advertisement data 40 produced by the advertiser through the advertiser server 2 to establish the advertisement database .

Here, the advertisement data 40 may be composed of various formats such as characters (text), audio, and moving images, and may also be a hyperlink containing a URL for moving to a specific advertisement providing page by a user's click.

In other words, the advertisement data 40 is not limited to a specific format, but it is preferable that the advertisement data 40 is composed of a moving image or a high-quality image in terms of providing an advertisement capable of promoting advanced advertisement / concentration based on the characteristic of targeting a smartphone user Do.

The advertisement point determination module 130 is provided in the communication company server 1 and functions to convert the unit price or value of the advertisement determined as per the advertisement data into points. This means that the advertisement cost determined by the advertiser, (Such as whether to display moving images), and thus the criteria for determining such advertisement points may be various. Therefore, even if one identical advertisement data 40 is provided, the user who provides the advertisement providing time slot or advertisement The weights may be given differently or may be differentiated according to the characteristics of the image.

That is, the advertisement point determination module 130 provides a predetermined indicator or criterion for performing the settlement according to the advertisement viewing through the advertisement point that is configured to be variable based on various criteria for the advertisement data 40 .

The user information identification module 140 is provided in the communication company server 1 and performs a function of receiving basic user information for a user who has approved advertisement viewing by the input of the smart phone 10 of the user, And provides the premise for selecting the advertisement data 40 included in the advertisement database according to the characteristics of the advertisement data 40. [

Here, the user information may be composed of detailed categories such as age, sex, hobby, leisure time, occupation, other taste, address (residence), etc. Such user information is sorted by each sub- It is stored in the storage server which is the DB storage space.

This user information plays a fundamental role in allowing the user to classify the advertisement data 40 to be provided by the communication company server 1 by the characteristics of the user. In addition, as will be described later, the user himself / herself can select advertisements for his / Is provided separately.

The advertisement providing module 150 of the present invention performs a function of transmitting the advertisement data 40 to the smartphone 10 of the user in the communication company server 1. As described above, Voice, moving picture, etc. through the advertisement providing window 30 which is activated in the smartphone 10. In this case, the advertisement data 40 to be played on the widget installed on the desktop of the smartphone 10 is displayed on the advertisement The providing window 30 will be described as an example.

Of course, the advertisement providing module 150 is not limited to the advertisement execution method of the widget type but may be various forms of the advertisement providing window 30 provided on the desktop, such as a message and voice, .

3 is a conceptual diagram illustrating an advertisement provided in the form of a widget on a desktop of a smartphone.

3, the desktop of the smartphone 10 may be provided as a plurality of pages according to the number of installed applications and the setting method. In the smartphone 10 driven by the Android-based OS, And these widgets can be actively processed in the smart phone by downloading the advertisement execution application provided in the communication company server 1 in advance.

When the user moves the desktop to the page where the widget in which the advertisement data 40 is executed is displayed, the advertisement data 40 can be automatically played back in the widget, or can be played when the play button is pressed, A separate window may be activated and moved to the advertisement execution page.

In other words, the advertisement providing module 150 has a function of executing / playing the advertisement data 40 through an advertisement providing window 30 having various forms such as a widget, a banner, and a separate window.

In summary, the advertisement providing module 150 transmits the advertisement data 40 to the smartphone 10, and the advertisement is exposed to the user by a widget or other execution format on a specific page on the desktop of the smartphone 10 And the like.

When the user moves to the advertisement providing window 30 or clicks on the advertisement providing window, the advertisement providing module 150 executes the advertisement providing module 150 without any time, It is possible to support both the passive mode in which the advertisement data 40 is reproduced / exposed and the active mode in which the user is informed that the advertisement data has been transmitted in the form of a message or an alarm to the user so that the user can view the advertisement data.

In addition, it is desirable to set up the smartphone 10 so as to receive the advertisement data only in the environment where the Wi-Fi service is provided in order to reduce the communication fee (to prevent exhaustion of the data amount).

The advertisement viewing determination module 160 determines whether or not the user has watched the advertisement data 40 provided by the advertisement providing module 150. Specifically, the advertisement viewing determining module 161, the advertisement execution determining portion 162, And a face area sensing unit 163. The advertisement viewing point calculating unit 164 may be configured to receive the advertisement viewing point calculation unit 164. [

The advertisement transmission determination unit 161 determines whether or not the smartphone 10 is not turned off and the advertisement data 40 is properly transmitted to the smartphone 10. According to the advertisement transmission determination unit 161, When the advertisement data 40 is transmitted to the smartphone 10 of the user, it can be regarded that the user has viewed the advertisement, and the function of judging whether or not the user is viewing the advertisement is provided easiest.

The advertisement execution determining unit 162 determines whether the advertisement data 40 is executed by connecting the user to the advertisement providing window 30 (clicking, playing a button, etc.) A function of determining whether or not the corresponding SMS is read, and a function of determining whether or not the advertisement providing page is accessed in the case of the method in which the providing window 30 is moved to the advertisement providing mobile page by the hyper link .

The advertisement execution judging unit 162 judges whether the advertisement of the user is viewed more strictly and more strictly than the advertisement transmission judging unit 161. This allows the user to simply move to the desktop page in which the advertisement providing window 30 is set It is not limited to judging whether or not to view the advertisement data at a certain level, but rather plays a role of determining whether or not the actual advertisement data 40 has been reproduced.

4 is a conceptual diagram for determining whether a real advertisement is received by detecting a face region of a user through a front camera of a smart phone.

In addition, the face area sensing unit 163 senses the presence and movement state of the face region of the user through the front face camera provided in the smart phone 10, and determines that the advertisement is executed through the advertisement execution determination unit 162 It is determined whether or not the user actually watches the corresponding advertisement data 40.

4, the face area detecting unit 163 is a function of detecting a face area of the smartphone 10 and can be implemented as a 'smart screen' or a 'smart sensing' function (E.g., a function of preventing the screen from being turned off while watching the screen), thereby detecting whether or not the user is watching the corresponding advertisement data 40 more precisely and reliably by sensing the presence and movement of the face area.

That is, the face area detecting unit 163 can detect a user who abuses the advertisement providing system of the present invention efficiently by performing another action without viewing the advertisement while the user executes only the advertisement data 40 Can be performed.

The face area detection unit 163 may use a method of detecting a pupil of the user, that is, a pupil area in addition to the face area. Since the face detection can be performed more easily than the pupil detection, Is more preferable.

The advertisement viewing point calculation unit 164 determines whether or not the user has judged (or considered) that the user has watched the advertisement through the above-described configuration, by the advertisement point determination module 130, And the advertisement point assigned to the user in this way is referred to as an advertisement viewing point.

The advertisement watching point is a product obtained by accumulating the above-mentioned advertisement points for each user, that is, a quantity expressing the quantity and quality of the user's advertisement by numerical value.

As described above, even when the advertisement data 40 having the same advertisement reproduction time is used, the advertisement viewing point is not highly accumulated because the advertisement viewing point is simply a lot of advertisements. As shown in FIG.

These advertisement watching points are similar to the cyber money that can be converted into cash, in principle, that the communication fee is accumulated monthly according to the monthly subscription rate. Instead of being converted to cash immediately, the advertisement watching point is compared with the remaining data points The final settlement of the refund will be made.

The residual data calculation module 170 of the present invention calculates the remaining data used by the user among the monthly data provided by the flat fee service provision module 110. This is based on the fact that the communication carrier currently charges the communication fee on a monthly basis It is not limited to the monthly settlement but may be varied according to the fixed period set by the communication company.

In the present invention, the residual data obtained by the residual data calculation module 170 is assigned a meaning with the same value as the good or the calculated value is referred to as a residual data point.

 The settlement module 180 compares and compares the advertisement viewpoint acquired by the specific user with the remaining data points, and finally performs a function of refunding a portion of the subscription fee to the user or requesting a discount.

In the present invention, a method in which the amount of ad watching and the amount of remaining data are independently evaluated is avoided, and a method in which they are compared and processed is contrived because the amount of ad watching is the converted value of the amount of remaining data A contradiction in which a communication company pays a fee exceeding a monthly flat rate and an excessive burden of a communication company when a user crosses over a mobile communication terminal is overcome.

Accordingly, the settlement module 180 functions to refund the monthly flat rate communication fee to the user based on whether the advertisement watching point is high or low based on the remaining data points at a specific period (monthly), or subtract a discount from the monthly flat rate.

For example, if a user A has 10,000 accumulated monthly ad watch points and 4,000 remaining data points, he / she will be discounted 4,000 won, which is equivalent to 4,000 points, or the difference portion corresponding to 6,000 points The method of carrying over the advertisement watching point of the advertisement viewing point is 10,000 points, and the method of returning 10,000 won to the user is avoided.

As described above, the refund amount can be settled by various adjustment methods without necessarily following the above method. However, as described above, it is necessary to always compare the advertisement view point with the remaining data points The amount of refunded money is settled, thereby preventing the telecommunication company from paying the refund amount to the user excessively more than taking care of the convenience of the user.

In accordance with such a configuration and function, the system of the present invention provides a characteristic of refunding a part of the monthly fee to the user based on the advertisement viewing point and the remaining data point comparison calculation function in a manner in which the user and the communication company pursue mutual benefits .

The customized advertisement setting module 190, which is additionally included in the present invention, is provided in the communication company server 1 for convenience of providing a customized advertisement that the user himself / herself wants. In addition to the user basic information, And provides customized advertisement data for each user through the service.

Specifically, the customized advertisement setting module 190 includes an advertisement time zone setting unit 191 and an advertisement target setting unit 192, and further includes a consumption pattern grasping customized advertisement setting unit 193.

The advertisement time zone setting unit 191 sets the time zone during which the user can conveniently watch the advertisement through the input window of the smartphone 10 and transmits the time zone to the communication company server 1. For example, It sets up a convenient time for watching the advertisement, such as 6:00 pm to 11:00 pm before the bedtime, and the weekend.

The advertisement target setting unit 192 provides a function of registering / setting the goods with the smartphone 10 so that only the advertisement of the desired goods is received and only the advertisement of the desired goods is received and transmitted to the communication company server 1 .

That is, the customized advertisement setting module 190 does not merely receive the advertisement data 40 randomly provided by the user manually from the communication company server 1, but also displays the advertisement target that the user can positively watch and the time zone And providing the advertisement data 40 to the smartphone 10 under this condition, thereby providing the characteristic that the opportunity of participating in the user can be more actively given.

Accordingly, the advertisement providing module 150 provides the advertisement data 40 corresponding to the customized advertisement for the time zone and the advertisement target set by the user to the smartphone 10 of the user, Thereby providing an environment in which the advertisement can be reproduced.

The consumption pattern grasp-type customized advertisement provisioning unit 193 of the present invention grasps consumption patterns of consumers and provides a substantial customized advertisement according to the consumption patterns to the users, as well as a feature that allows selection of time / place for providing customized advertisement to provide.

Specifically, the consumption pattern grasp type advertisement provider 193 includes a consumption pattern grasp part 193a, a personalized advertisement extract part 193b, and an advertisement exposure condition setting part 193c.

The consumption pattern identification part 193a is driven by a condition that the electronic wallet program is provided in the smartphone and is interlocked with the electronic wallet program. Here, the electronic wallet program is a function of recording / managing the expenditure record of the household part or the user (Apps, apps) that provide the user with the necessary information.

That is, when the electronic wallet program is installed in the smartphone of the user, the credit card usage details, transportation fee usage details, and utilities expenditure details of the consumer are linked with the credit card or check card (debit card) management server through the electronic wallet program And the consumption pattern recognizing part 193a of the present invention analyzes the expenditure record recorded in the electronic wallet program. Specifically, the consumption pattern recognizing part 193a analyzes the expenditure record recorded in the electronic wallet program, The consumption pattern information can be generated while grasping the main items, the expenditure time points, and the expendable places.

In summary, an electronic recorder that records a user's expenditure history, point-of-view, and place on a smartphone in conjunction with various card management servers or financial management servers (a server that manages financial assets of a user such as a bank account or stocks) The wallet program and the consumption pattern identification part 193a are interlocked to generate consumption pattern information in the consumption pattern identification part 193a. The consumption pattern information includes data such as expenditure amount, expenditure time and expenditure place, Means a database processed and organized.

Therefore, the consumption pattern recognizing part 193a can provide a function of analyzing and grasping the basic consumption pattern of the user.

The customized advertisement extracting unit 193b provides a function of selecting customized advertisements related to consumption time, place, and consumption target in this consumption pattern.

For example, the user sets 1 to 5 of the time zones consumed by the user and additionally records the user's information (whether it is an online site or a specific offline shopping mall) Also, it records the consumption time, the consumption place, and the consumption target of the user in the order of the highest ranking by recording the order of 1 to 5, and particularly, the function of selecting / extracting / generating the advertisement related to the consumption place of the user by the customized advertisement for the user .

For example, if a user purchases a ladies' garment at the Dongdaemun Shopping Center on weekends, the corresponding user is informed of consumption patterns of the user, such as main consumption time: weekends, main consumption place: Dongdaemun, And customized advertisements are extracted in relation to women's clothing, weekend-related consumption items, and various shopping malls in Dongdaemun.

The advertisement exposure condition setting part 193c performs a function of manually setting or automatically setting the time, place, and other conditions for exposing the customized advertisement to the smartphone.

That is, a method of automatically setting an advertisement exposure condition may be a method of exposing a customized advertisement related to a Dongdaemun when a user is located at a specific place (for example, Dongdaemun) in a state where the user is allowed to provide location information, The personalized advertisement related to the ladies' clothing is intensively exposed to the user, the proximity sensor of the smartphone or the pupil recognition sensor is interlocked with the sensor, and the user touches the smartphone or fixes the pupil at a specific time, There may be things that expose the ad.

In this way, the consumption pattern grasp-type customized advertisement providing unit 193 can be operated in association with the electronic wallet application of the smartphone or can request the user to record the expenditure record by itself, thereby grasping the consumption pattern, It is possible to expose the customized advertisement to the smartphone according to a specific condition, thereby promoting the willingness of the user to watch the advertisement voluntarily, and to provide the characteristic that the advertiser can enjoy a substantial sales increase effect on the advertisement exposure.

The differential advertisement providing module 200 of the present invention also provides advertisement points that are provided in the communication company server 1 and are differentiated according to the advertisement data 40 to the user and provide the advertisement according to the approval of the user And comprises a differential advertisement guidance unit 201 and a differential advertisement reception acceptance unit 202.

 The differential advertisement guidance unit 201 has a function of notifying and informing the user of high and low advertisement data in advance of the same time zone, that is, the type of advertisement data per time period / advertisement object and the advertisement added to the advertisement data 40 Point to the user.

For example, since a large number of users can view advertisement data in the prime time zone 8-9, the price of the advertisement data is differentiated in comparison with other time zones, and advertisement data having such characteristics or advertisement data 40 ) To the user in advance so as to wait for the approval of the user.

Also, since the number of users watching an advertisement is small at 4 o'clock in the morning, it is also possible that the advertisement point may be different from other time zones, and an advantage may be applied at this time to set the advertisement point higher, To the user.

In other words, the differential advertisement guidance unit 201 notifies the user of the information obtained by comparing the estimated time of the advertisement viewing with the estimated number of the users watching the advertisement, in advance, thereby increasing the user's choice of advertisement, And to provide a standard for providing advertisements.

The differential advertisement reception acceptance unit 202 approves the selection of the specific advertisement data 40 via the smartphone 10 by the user who has received the guidance and provides the approval to the communication company server 1 To the smartphone 10 of FIG.

If the user has approved a specific advertisement, the advertisement providing module 150 provides the advertisement data 40, that is, the differential advertisement data, to the user based on the advertisement providing function described above.

Unlike the customized advertisement providing module 190, the instant advertisement providing module 210 of the present invention captures the moment when the user intensively uses the smartphone 10 and stores the advertisement data 40 in the advertisement providing window 30 or separately That is, the time when the user actually uses the smartphone 10, and at the same time, recognizes that the gaze is staying on the specific desktop page, and stores the advertisement data 40 on the page as a separate advertisement Providing window 30 in the form of a window.

The instantaneous advertisement providing module 210 includes a data usage grasping unit 211, a face area detecting unit 212, an app execution determining unit 213, an instant advertisement providing unit 214).

The data usage determination unit 211 performs a function of determining whether the user manipulates the smartphone 10 to use data (call, 3G / LTE data). That is, when the user operates the smartphone 10 and uses the data, it is possible to easily determine whether the data is used or not at the side of the communication company server 1 that provides the data. Therefore, And judge whether or not it is used.

In this case, when the data is not used in the smartphone 10 in the Wi-Fi environment, the user can request the use of the Wi-Fi via the smartphone 10 and obtain information indicating whether or not the Wi-Fi is used. This function can be performed in an advertisement providing application installed in a smart phone (an application provided by the system of the present invention for installing an advertisement providing window such as a widget on a desktop and managing advertisement reproduction).

The data usage grasping unit 211 primarily determines whether the user is in a situation where the user can use the data to provide the advertisement data 40, manipulates the smartphone 10 until the data is used It is assumed that the user intends to use the smartphone 10 intensively, thereby providing a basis for instantly providing the advertisement data 40 at this point.

The face area sensing unit 212 requests the smart phone 10 (the advertisement providing application) for information on the presence of the face region of the user and the motion of the face region sensed through the front camera of the smart phone 10, And determines whether or not the user concentrates on the display panel of the smartphone (i.e., the smartphone screen).

That is, since the face area does not move significantly after finding the face area, the user can see that the user is viewing the specific desktop page of the smartphone 10 or is executing a specific application.

The application execution judging unit 213 requests the user of the smartphone 10 (the above-mentioned advertisement generic application) for the app information which the user is running and receives the information, and determines whether the user executes the application or not, .

 Whether a user is focused and running a particular app is an important criterion for deciding whether to send ad data, which means that if the user is running an app, it may be deemed that it is focusing on the app. This is because it is possible to avoid the user's discomfort by providing / reproducing the advertisement data 40 on the screen in which the application is executed.

Therefore, the time and / or situation for providing the advertisement data 40 is selected as the execution condition of the user's gaze on the desktop or the Internet (reason that the concentration is relatively weaker than other applications such as games) The determination unit 213 has a criterion for transmitting the advertisement data only when the app is not executed or surfing the Internet according to the app execution determination information requested from the smartphone 20.

When the instant advertisement provisioning unit 214 determines that the face region detection unit 212 and the application execution determination unit 213 are not in the fixed state and the application execution state of the face region, And performs the function of providing the advertisement data 40 of the short advertisement recall time in the same form as one advertisement providing window.

That is, even if the user is watching a page different from the page on which the advertisement providing window 30 is activated, the advertisement providing window 30 is activated (PIP function or another window activation processing method) on the page watched by the user, So that the user can view the advertisement.

The instant provider 214 provides the user with the advertisement data 40 having the shortest advertisement reproduction time (preferably about 2 to 5 seconds) as much as possible, and instantaneously And provide a characteristic that provides rather strong advertising effect to the user by such a subtlety advertisement exposure strategy.

As described above, the configuration and operation of the advertisement providing system for a desktop of a smartphone according to the present invention are described in the above description and drawings. However, the present invention is not limited to the above description and the drawings. And it is to be understood that various changes and modifications may be made without departing from the spirit of the invention.

1: carrier company server 2: advertiser server
10: Smartphone 20: Wallpaper
30: advertisement providing window (widget) 40: advertisement data
110: Flat fee service providing module 120: Advertisement database building module
130: advertisement point determination module 140: user information identification module
150: Advertisement providing module 160: Advertisement viewing judging module
161: Ad delivery determination unit 162: Ad execution determination unit
163: face area detection unit 164: advertisement watching point calculation unit
170: Residual data calculation module 180: Settlement module
190: Custom Ad Setting module 191: Ad time setting section
192: advertisement target setting unit 200: differential advertisement setting module
201: differential advertisement guidance unit 202: differential advertisement reception approval unit
210: instant advertisement providing module 211:
212: face area detecting unit 213:
214: Instant ad serving

Claims (6)

As an advertisement providing system for a desktop of a smartphone,
A flat fee providing module for providing the flat rate data to the user using the smartphone from the communication company server and adding the flat fee to the user;
An advertisement database building module for receiving advertisement data from an advertiser server and generating and processing the advertisement data in an advertisement database;
An advertisement point determination module that determines advertisement points in accordance with a reproduction time, a presentation time period, a user, and an advertisement cost of each advertisement data;
A user information holding module that receives basic information of a user who has approved the advertisement provisioning;
An advertisement providing module for transmitting and executing advertisement data selected based on the user information in the advertisement database through an advertisement providing window activated on a specific page of a smartphone owned by the user;
An advertisement viewing determination module for determining whether the smartphone received the advertisement data and providing the advertisement watching point to the user;
A remaining data calculation module for determining a remaining amount of data that is not used among the above-mentioned fixed data of a user and providing a remaining data point to the user according to the amount of remaining data;
And a settlement module for comparing the cumulative value of the advertisement viewing points with the remaining data points to settle a refund amount to be returned to the user of the flat fee, . The method according to claim 1,
The advertisement viewing judgment module,
And an advertisement execution determiner for determining whether advertisement data transmitted to the smartphone in the advertisement providing module has been executed in the advertisement providing window. 3. The method of claim 2,
The advertisement viewing judgment module,
A face area sensing unit for sensing whether an advertisement is viewed by sensing existence and movement of a face region of a user through a front camera of a smart phone in a state where advertisement is executed in the advertisement providing window through the advertisement execution determining unit; Further comprising: a display unit for displaying an advertisement for a desktop of the smartphone; The method according to claim 1,
The system comprises:
An advertisement time zone setting unit that receives an advertisement viewable time zone of a user through an input window of a smartphone,
And an advertisement setting unit configured to receive an advertisement target of the user through an input window of the smartphone,
The advertisement providing module includes:
And transmits and executes the advertisement data to the smartphone of the user according to the condition set in the customized advertisement setting module. The method according to claim 1,
The system comprises:
A differential advertisement information unit for transmitting the type of advertisement data and the advertisement point of each advertisement data to the smartphone for each advertisement object by time,
And a differential advertisement accepting unit for selecting and inputting any one of the advertised advertisement data through a smartphone,
The advertisement providing module includes:
And transmits and executes the advertisement data to the smartphone of the corresponding user according to the conditions approved by the differential advertisement setting module. The method according to claim 1,
The system comprises:
A data use determining unit that determines whether data is used according to a user's smartphone operation;
A face area sensing unit for sensing the presence and movement state of the face region of the user through the front camera of the smart phone,
An app execution determining unit that determines whether the app information and the app information are being executed on the smartphone,
The face area detecting unit detects the face area, and at the same time, the instant execution advertisement which transmits and executes the instant advertisement data having the reproduction time of 2 to 5 seconds on the desktop of the smartphone according to the judgment of whether the application is executed by the application execution determination unit And an instant advertisement providing module including the advertisement providing unit and the providing unit.

Images