WO2022014797A1

WO2022014797A1 - Point management system and point management method that use lock screen

Info

Publication number: WO2022014797A1
Application number: PCT/KR2020/016820
Authority: WO
Inventors: 박재현; 김연
Original assignee: 주식회사 재미있는연구소
Priority date: 2020-07-13
Filing date: 2020-11-25
Publication date: 2022-01-20
Also published as: KR102484032B1; KR102184184B1; KR20220008712A

Abstract

The present invention relates to a point management system and a point management method that use a lock screen. A point management system using a lock screen, according to the present invention, comprises: a seller terminal for setting product registration and point policy; a purchaser terminal for purchasing a product; and a server for providing a lock screen advertisement through a lock screen service in a shopping mall application, and accumulating points if the product is sold through the lock screen advertisement.

Description

Point management system and point management method using lock screen

The present invention relates to a point management system and a point management method using a lock screen.

The online shopping mall according to the prior art pays a specific point to the buyer upon completion of product purchase, and pays additional points accordingly when writing a purchase review.

According to the prior art, the seller cannot receive any additional revenue such as points from the online shopping mall in addition to the profit from product sales, and there is a limit to passive use such as selecting and posting the best review among purchase reviews (reviews). .

In addition, sellers have to invest resources in order to post advertisements in the online shopping mall, so there is a problem in that SOHO companies cannot realistically try to post advertisements.

The present invention has been proposed to solve the above problems, and it is possible to manage and pay buyer points, seller points, and reviewer points using a store-type shopping mall application and a lock screen, and use the seller points to post advertisements on the lock screen An object of the present invention is to provide a point management system and a point management method for

A point management system using a lock screen according to the present invention provides a lock screen advertisement through a lock screen service in a seller terminal for product registration and point policy setting, a purchaser terminal for purchasing a product, and a lock screen service in a shopping mall application, It includes a server for accumulating points when product sales are made through advertisements.

The server accumulates seller points according to the seller activity information, and the seller terminal uses the seller points to apply for a lock screen advertisement.

The server provides the lock screen advertisement requested by the seller terminal to include at least one of a product type, a seller image type, and a review image type.

Review content corresponding to the review image type is registered by the reviewer terminal, and the server earns reviewer points when the review content is used in a lock screen advertisement and product sales are made.

When a product is sold through the lock screen advertisement, the server accumulates product purchase points and lock screen purchase points.

The server accumulates the lock screen purchase bonus points, which are generated according to the set probability using the purchaser activity information through the purchaser terminal.

A point management server using a lock screen according to the present invention includes an input unit for receiving buyer activity information and seller activity information, a memory having a built-in point management program using the lock screen, and a processor executing the program, wherein the processor includes the purchaser activity information In consideration of information and seller activity information, a lock screen advertisement is provided through the lock screen service in the store-type shopping mall application, and points are paid when product sales are made through the lock screen advertisement.

The processor differentially accumulates product purchase points according to the granted purchaser power level using the purchaser activity information.

The processor assigns a buyer power rating by using information on buyer activity of the most recent period.

When a product is sold through a lock screen advertisement, the processor accumulates lock screen purchase points in addition to product purchase points.

The processor accumulates lock screen purchase bonus points generated according to a probability set using lock screen usage time information among the purchaser activity information.

The processor pays the seller points to the seller account according to the sale of the product, and controls the seller points to be deducted when the lock screen advertisement is applied.

When applying for a lock screen advertisement, the processor configures and provides at least one of a product type, a seller image type, and a review image type as a lock screen advertisement.

A point management method using a lock screen according to the present invention comprises the steps of (a) setting power ratings for buyers and reviewers, (b) providing a lock screen advertisement through a lock screen service in a store-type shopping mall application, and ( c) When a product is sold through a lock screen advertisement, the seller points are paid, and the buyer points and reviewer points are differentially paid according to the set power level.

Step (a) determines the power rating for the buyer according to buyer activity information including at least one of shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information, and review writing history information and set the power rating for the reviewer according to reviewer activity information including at least any one of accumulated image upload information, image preference information by a buyer, and accumulation information of external users.

In step (b), at least one of a product type, a seller image type, and a review image type is configured as a lock screen advertisement and provided.

In step (c), product purchase points, lock screen purchase points, and lock screen purchase bonus points are paid as buyer points, and when reviewer's review content is posted on the lock screen advertisement, reviewer points are paid.

According to an embodiment of the present invention, by paying points according to purchase to the seller and reviewers, the seller can use the seller points to publish advertisements in the lock screen, and the reviewer can only receive fixed points according to writing a purchase review. Instead, you will be rewarded appropriately for the reviews that actually fueled your purchase.

In consideration of the buyer's activity information in the shopping mall, products with high purchase attractiveness are exposed as advertisements on the lock screen. And, by introducing the bonus points that are probabilistically paid, there is an effect of inducing purchase of the advertisement product exposed on the lock screen.

The seller can post the reviewer's review content as advertisement content on the lock screen, so that the seller and the reviewer match naturally.

Effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 illustrates a point management system using a lock screen according to an embodiment of the present invention.

2 shows a server according to an embodiment of the present invention.

3 illustrates a lock screen advertisement registration screen according to an embodiment of the present invention.

4 illustrates a point management method according to an embodiment of the present invention.

The above and other objects, advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms, and only the following embodiments are intended for those of ordinary skill in the art to which the present invention pertains. It is only provided to easily inform the composition and effect, and the scope of the present invention is defined by the description of the claims.

On the other hand, the terms used herein are for the purpose of describing the embodiments and are not intended to limit the present invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, "comprises" and/or "comprising" means that a referenced element, step, operation and/or element is the presence of one or more other elements, steps, operations and/or elements. or added.

Building an own mall has the advantages of securing a more reliable customer base and securing competitiveness in the long term, but it faces difficulties in initial production cost, production time, branding, publicity, etc. .

The point management system using a lock screen according to an embodiment of the present invention uses a store-type shopping mall as a service form.

A shopping mall application provided by the server 100 is installed in the purchaser terminal 300 , and a screen lock service within the shopping mall application is provided.

In the screen lock service, an advertisement registered as a lock screen advertisement in the shopping mall application is exposed, and the purchaser terminal 300 may select to check detailed history information for the lock screen advertisement.

The seller terminal 200 registers a product in the server 100 and sets a point-related policy.

The reviewer terminal 400 registers a review for a purchased product in the server 300, and exposes a review image for a minimum of 21 seconds and a maximum of 3 minutes when registering an image review.

When a buyer registers a review video, reviewer points are paid to the buyer's account, and the buyer naturally converts to a reviewer, and the seller cannot convert to a reviewer.

The point management system using a lock screen according to an embodiment of the present invention is through the seller terminal 200 for product registration and point policy setting, the buyer terminal 300 for purchasing the product, and the lock screen service in the shopping mall application. and a server 100 that provides a lock screen advertisement and accumulates points when a product is sold through the lock screen advertisement.

The server 100 accumulates seller points according to the seller activity information, and the seller terminal 200 uses the seller points to apply for a lock screen advertisement.

The server 100 provides the lock screen advertisement requested by the seller terminal 200 to include at least one of a product type, a seller image type, and a review image type.

Review content corresponding to the review image type is registered by the reviewer terminal 400 , and the server 100 earns reviewer points when the review content is used in a lock screen advertisement and a product is sold for it.

When a product is sold through the lock screen advertisement, the server 100 accumulates product purchase points and lock screen purchase points.

The server 100 accumulates a lock screen purchase bonus point, which is generated according to a set probability using the purchaser activity information through the purchaser terminal 300 .

Hereinafter, the point management policy, purchase/review/sale process, data management, and point payment using the lock screen will be described in detail.

point of purchase

The point related policy set by the seller terminal 200 is stored in the server 100 .

When the purchase of the product is completed by the purchaser terminal 300 , a predetermined point set at the time of product registration by the seller terminal 200 is paid to the purchaser's account.

At this time, the product purchase points paid to the buyer's account are differentially paid according to the buyer activity index, which is defined as the buyer power rating according to the activity history for the most recent period (eg, the last 3 months). .

Indicators used for buyer power rating include shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information through tracking codes (user identification codes) of products and review videos shared on social media, Review writing history information is included.

When the actual purchase is completed within a preset time from the time of reservation for purchasing the product, additional product purchase points are accumulated.

With respect to the indicators used for power ratings, the power ratings are differentially calculated according to the level of active buyer activity of each indicator.

For example, if the shopping mall login history information is an index of 0.1, the review writing history information is used to calculate the power rating as an index of 1.0.

In addition, it is preferable that the power grade is determined by the average activity index within the preset recent period, not simply the accumulated information of the activity details of the preset recent period.

review point

If the buyer confirms the purchase after purchasing the product, he or she may write a review for the product.

The review type can be divided into text, image, and video, and a predetermined review point set by the seller is paid according to each review type.

As described above, review points are differentially paid according to the buyer power rating.

reviewer points

When a buyer writes a review in a video type after purchasing a product, the buyer is classified as a reviewer.

When a seller registers a product, reviewer points are set, and when another buyer purchases the product after watching the reviewer's review video, the reviewer points are paid to the reviewer's account who uploaded the review video.

As with the buyer power rating described above, reviewer points are differentially paid according to the reviewer power rating. It includes accumulated information about usefulness and accumulated information about the inflow of external users through review videos shared on social media.

In addition, the reviewer power rating is updated according to the activity information within the recent preset period (eg, 3 months), such as the buyer power rating.

Merchant Points

The seller receives seller points to the seller's account when the buyer makes a purchase, when the buyer makes a purchase reservation, when the buyer follows the seller account, when a reviewer posts a review video for the seller's product, and these seller points are Used to display advertisements on the lock screen.

In addition, the seller points are differentially paid according to the activity standard classified for the seller's activity, such as when the seller posts a reply on the QnA bulletin board within the preset reference time.

Lock screen purchase bonus points

When the purchase of the advertisement product exposed on the lock screen of the purchaser terminal 300 is completed, product purchase points and lock screen purchase points are paid to the purchaser account, and the lock screen purchase points may increase significantly in some cases. have.

The increase in the lock screen purchase bonus points is random, for example, 10-50% additional points are accumulated.

These additional lock screen purchase bonus points are provided by the store-type shopping mall operator for the purpose of promoting purchases.

The probability that lock screen purchase bonus points can be generated increases according to the time the purchaser uses the lock screen.

In the seller's points, additional points are accumulated with a certain probability like the above-mentioned bonus points.

purchasing process

When the purchaser completes the product purchase, product purchase points are accumulated in the purchaser's account, and these product purchase points can be freely used when purchasing products within the shopping mall application.

When the purchaser installs the store-type shopping mall application on his/her terminal, he or she can use the lock screen after agreeing to the terms and conditions. On the lock screen, customized advertisement registration products are exposed based on the behavior data of the purchaser in the shopping mall.

Review process

When purchasing a product, a buyer can write a review of the product, and the type of review is classified into text, image, and video as described above.

When a buyer's review is written in a video type, the buyer is automatically classified as a reviewer.

When a reviewer watches the review video uploaded by the reviewer and completes the purchase of the product, the reviewer points registered by the seller are paid.

sales process

The seller terminal can register and sell a product in the shopping mall, and upload a product promotion video when registering the product.

At the request of the seller terminal, an advertisement can be registered on the screen lock service in the shopping mall application by using the seller points.

When a seller registers an advertisement in the screen lock service, he or she can set a lock screen purchase point while selecting a product. In addition, additional lock screen purchase points are acquired.

Server customized data management

The server 100 exposes products with high purchase attractiveness according to the purchaser's activity information in the shopping mall, and the purchaser's activity information includes review video viewing history information, product detail confirmation history information, product purchase history information, and product purchase reservation History information and seller following history information are included.

The server 300 processes the buyer's activity information to configure the main screen of the logged-in user's shopping mall, and configures a review image, a seller image, a recommended product, a recommended reviewer, etc. exposed on the main screen based on the data.

In addition, in the lock screen service in the shopping mall application, seller products, seller images, and reviewer images exposed on the lock screen are also configured using the corresponding data.

The seller's data is stored including categories of sales products, product propensity, product sales statistics ranking, product purchase reservation ranking, and follower ranking. It is stored in the shopping mall and is used to configure products that are exposed on the main screen and lock screen of the shopping mall.

Payment of purchase points using the lock screen

As shown in FIG. 3 , the seller terminal 200 registers an advertisement through the advertisement product registration screen in the seller management screen.

The advertisement target is selected among the pre-registered products, and the exposure type is product type (product detail exposure), seller video type (product seller video exposure), review video type (product review video exposure), product + seller video type (product detail exposure) + Product seller video exposure), Product + review video type (product details + product review video exposure).

In the case of the review video type, review content to be exposed as an advertisement on the lock screen among product review content is selected.

When a purchase is made after viewing the review content, reviewer points are paid to the reviewer account, which is a feature that allows the seller to naturally appeal to the reviewer, and a relationship between the seller and the reviewer can be formed naturally.

In addition, the server 100 transmits a push notification to the seller terminal 200 of the corresponding product when the cumulative number of likes of users for a specific review content rises sharply compared to a preset standard, and uses the review content as an advertisement. guide you to do it

When product selection, product purchase point, and reviewer point setting are made through the seller terminal 200, the purchaser terminal 300 enters the shopping mall app through the corresponding advertisement displayed on the lock screen and upon completion of the purchase, the purchaser account Product purchase points and lock screen purchase points are accumulated.

In addition, when entering the shopping mall app and completing a purchase through the reviewer image exposed on the lock screen of the seller terminal 200, lock screen reviewer points are accumulated to the reviewer account of the image.

Since the server 100 sets the point policy through the seller terminal 200, the lock screen purchase points and lock screen reviewer points when applying for lock screen advertisements exceed the preset standards compared to the purchase points and reviewer points set when registering general products. Controls large points to be applied.

The server presents as a default value for the lock screen purchase point and the lock screen reviewer point, a point greater than a preset minimum standard (eg, 10%) compared to the pre-registered purchase point and reviewer point.

When the seller's advertisement product is exposed on the lock screen, the server 100 deducts points from the seller's account, and the priority of the advertisement product exposure on the lock screen is changed according to the seller's point ranking.

That is, the server 100 that transmits the advertisement through the lock screen monitors the point deduction status of the seller in real time, and determines the priority of advertisement product exposure.

At this time, the server 100 adjusts the arrangement of retargeting advertisements and non-retargeting advertisements to provide advertisements through the lock screen, and waits in consideration of the number of standby advertisements among retargeting advertisements and non-retargeting advertisements. Adjust the sequence.

The server 100 provides the seller management menu and provides information on advertisement product statistics exposed on the lock screen, inflow rate compared to exposed advertisement products, sales reach rate according to the inflow rate, and repurchase rate information through the lock screen, so that the seller determines the sales index Manage and support use of it to promote sales.

2 shows a server according to an embodiment of the present invention.

The point management server using a lock screen according to the present invention includes an input unit 110 for receiving buyer activity information and seller activity information, a memory 120 having a point management program using the lock screen embedded therein, and a processor 130 for executing the program. ), but the processor 130 provides a lock screen advertisement through the lock screen service within the store-type shopping mall application in consideration of the buyer activity information and the seller activity information, and pays points when product sales are made through the lock screen advertisement .

The processor 130 differentially accumulates product purchase points according to the granted purchaser power level using the purchaser activity information.

The processor 130 assigns a buyer power rating by using information on buyer activity of a preset recent period.

When a product is sold through a lock screen advertisement, the processor 130 accumulates lock screen purchase points in addition to product purchase points.

The processor 130 accumulates lock screen purchase bonus points generated according to a probability set using lock screen usage time information among the purchaser activity information.

The processor 130 pays the seller points to the seller account according to the sale of the product, and controls the seller points to be deducted when the lock screen advertisement is applied.

When applying for a lock screen advertisement, the processor 130 configures and provides at least one of a product type, a seller image type, and a review image type as a lock screen advertisement.

In step (b), at least one of a product type, a seller image type, and a review image type is configured and provided as a lock screen advertisement.

By the seller account 210, a product is registered in the server 100, and a point policy is set (S401). In this case, product purchase points, review points, reviewer points, lock screen purchase points, and lock screen reviewer points are set.

Information on the purchaser activity in the shopping mall by the purchaser account 310 is collected in the server 100 (S402). The buyer activity information includes shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information through tracking codes (user identification codes) of products and review videos shared on social media, and review writing history information. Included.

The server 100 sets a power rating for the buyer account 310 according to the buyer activity information, and differentially accumulates buyer points according to the set power rating (S403).

The seller activity information in the shopping mall by the seller account 210 is collected in the server 100 (S404). The seller activity information includes posting a QnA reply, confirming the purchase of the buyer's product, confirming the buyer's purchase reservation, confirming the follow of the seller account, and confirming the review video, and the server 100 pays the seller points to the seller account 210 ( S405), these seller points are used to apply to expose advertisements on the lock screen in step S407.

When a review is written by a buyer, review points are paid to the buyer account 310. If the review form is a video, the buyer is converted to a reviewer, and reviewer points are paid according to the video review registration (S406). At this time, reviewer points are accumulated differentially according to the reviewer power rating.

The seller account 210 transmits a lock screen advertisement application to the server 100 (S407), and at this time, an advertisement target is selected from pre-registered products, and the exposure type is product type (product detail exposure), seller image type ( Product seller image exposure), review image type (product review image exposure), product + seller image type (product details + product seller image exposure), and product + review image type (product details + product review image exposure) are selected.

The server 100 provides a lock screen advertisement to the purchaser through the lock screen service in the shopping mall application (S408), and when a product is purchased from the purchaser account 310 through the advertisement posted on the lock screen (S409), the purchaser points As a result, product purchase points and lock screen purchase points are accumulated (S410).

At this time, randomly given bonus points are paid together.

In addition, seller points according to product sales are accumulated to the seller account 210 (S411), and when the sale of the product is made from viewing of a review content advertisement posted on the lock screen, reviewer points are transferred to the reviewer's account 410 is accumulated (S412).

Meanwhile, the point management method according to an embodiment of the present invention may be implemented in a computer system or recorded in a recording medium. A computer system may include at least one processor, memory, a user input device, a data communication bus, a user output device, and storage. Each of the above-described components performs data communication through a data communication bus.

The computer system may further include a network interface coupled to the network. The processor may be a central processing unit (CPU) or a semiconductor device that processes instructions stored in a memory and/or storage.

The memory and storage may include various types of volatile or non-volatile storage media. For example, memory may include ROM and RAM.

Accordingly, the point management method according to the embodiment of the present invention may be implemented as a computer-executable method. When the point management method according to an embodiment of the present invention is performed in a computer device, computer readable instructions may perform the point management method according to the present invention.

Meanwhile, the point management method according to the present invention described above may be implemented as computer-readable codes on a computer-readable recording medium. The computer-readable recording medium includes any type of recording medium in which data that can be read by a computer system is stored. For example, there may be a read only memory (ROM), a random access memory (RAM), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device, and the like. In addition, the computer-readable recording medium may be distributed in computer systems connected through a computer communication network, and stored and executed as readable codes in a distributed manner.

So far, the embodiments of the present invention have been mainly looked at. Those of ordinary skill in the art to which the present invention pertains will understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense. The scope of the present invention is indicated in the claims rather than the foregoing description, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

Claims

Merchant terminal to set product registration and point policy;

a buyer terminal that performs a purchase for the product; and

A server that provides a lock screen advertisement through the lock screen service in the shopping mall application and accumulates points when a product is sold through the lock screen advertisement

Point management system using a lock screen that includes.
According to claim 1,

The server accumulates seller points according to the seller activity information, and the seller terminal uses the seller points to apply for the lock screen advertisement

Point management system using the lock screen.
3. The method of claim 2,

The server provides the lock screen advertisement applied by the seller terminal to include at least one of a product type, a seller image type, and a review image type

Point management system using the lock screen.
4. The method of claim 3,

When the review content corresponding to the review image type is registered by the reviewer terminal, and the server uses the review content for the lock screen advertisement, and product sales are made for it, earning reviewer points

Point management system using the lock screen.
According to claim 1,

When the product is sold through the lock screen advertisement, the server accumulates product purchase points and lock screen purchase points

Point management system using the lock screen.
6. The method of claim 5,

The server is to accumulate lock screen purchase bonus points, which are generated according to a probability set using the purchaser activity information through the purchaser terminal

Point management system using the lock screen.
an input unit for receiving buyer activity information and seller activity information;

a memory with a built-in point management program using the lock screen; and

A processor for executing the program,

The processor provides a lock screen advertisement through a lock screen service within a store-type shopping mall application in consideration of the buyer activity information and the seller activity information, and provides points when product sales are made through the lock screen advertisement

Point management server using a lock screen, characterized in that.
8. The method of claim 7,

The processor differentially accumulates product purchase points according to the purchaser power rating granted by using the purchaser activity information.

Point management server using the lock screen.
9. The method of claim 8,

The processor is to give the purchaser power rating by using the purchaser activity information of a preset recent period

Point management server using the lock screen.
8. The method of claim 7,

When the product is sold through the lock screen advertisement, the processor accumulates lock screen purchase points in addition to the product purchase points.

Point management server using the lock screen.
11. The method of claim 10,

The processor accumulates lock screen purchase bonus points that are generated according to a probability set using lock screen usage time information among the purchaser activity information.

Point management server using the lock screen.
8. The method of claim 7,

The processor pays the seller points to the seller account according to product sales, and controls the seller points to be deducted when applying for the lock screen advertisement

Point management server using the lock screen.
13. The method of claim 12,

When applying for the lock screen advertisement, the processor configures and provides at least one of a product type, a seller image type, and a review image type as the lock screen advertisement

Point management server using the lock screen.
(a) establishing power ratings for buyers and reviewers;

(b) providing a lock screen advertisement through a lock screen service within a store-type shopping mall application; and

(c) paying seller points when a product is sold through the lock screen advertisement, and differentially paying buyer points and reviewer points according to the set power rating

Point management method using a lock screen comprising a.
15. The method of claim 14,

The step (a) includes shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information, and review writing history information. setting a rating, and setting a power rating for the reviewer according to reviewer activity information including at least one of accumulated image upload information, image preference information by buyers, and accumulated information of external users

How to manage points using the lock screen.
15. The method of claim 14,

The step (b) is to configure and provide at least one of a product type, a seller image type, and a review image type as the lock screen advertisement.

How to manage points using the lock screen.
15. The method of claim 14,

In step (c), product purchase points, lock screen purchase points, and lock screen purchase bonus points are paid as the purchaser points, and when the review content of the reviewer is posted in the lock screen advertisement, the reviewer points are paid

How to manage points using the lock screen.