WO2019004557A1

WO2019004557A1 - Electronic commerce method and apparatus which use lock screen

Info

Publication number: WO2019004557A1
Application number: PCT/KR2018/002072
Authority: WO
Inventors: 김준근
Original assignee: 김준근
Priority date: 2017-06-26
Filing date: 2018-02-20
Publication date: 2019-01-03
Also published as: KR101818225B1

Abstract

An electronic commerce method and apparatus which use a lock screen are disclosed. The electronic commerce method using a lock screen comprises the steps of: allowing a product information providing apparatus to determine a current product to be advertised; allowing the product information providing apparatus to determine a previous product to be advertised; allowing the product information providing apparatus to generate a lock screen for providing current product information on the basis of information on the current product to be advertised; and allowing the product information providing apparatus to generate a lock screen for providing previous product information on the basis of information on the previous product to be advertised.

Description

Electronic commerce method and apparatus through lock screen

The present invention relates to an electronic commerce method and apparatus.

According to a survey conducted by NBC, about 150 smartphones per day, according to a survey conducted by CJ Entertainment's Smart Media Division in Korea, domestic smartphone users average 164.5 times per day . This turns off the smartphone idle screen once every six minutes, except for the sleeping time, it will release 10.2 times per hour. In other words, you are checking the lock screen once every 5.8 minutes. As such, the fixed screen that a smartphone user sees the most in a day is a lock screen. In addition, the lock screen is a very large market in the user exposure market of smartphone apps, but it is not in terms of providing services. However, if certain information is exposed on the lock screen, which is an individual user space, there may be a feeling of rejection depending on the user.

In Korea, reward apps have been introduced to consumers so as to expose advertisements to smartphones, but their usage is gradually decreasing.

Therefore, there is a need for a method for effectively transmitting advertisement information through the lock screen.

One aspect of the present invention provides an electronic commerce method through a lock screen.

Another aspect of the present invention provides an apparatus for performing an electronic commerce method through a lock screen.

The electronic commerce method using a lock screen according to an aspect of the present invention includes a step of determining a current advertisement product by a product information providing apparatus, a step of determining a past advertisement commodity by the product information providing apparatus, A step of creating a present product information providing lock screen based on information on the advertisement product and a step of creating a past product information providing lock screen based on the information on the past advertisement product by the product information providing device .

Meanwhile, the electronic commerce method using the lock screen may further include transmitting the information on the current product information providing lock screen and the past product information providing lock screen to the user device.

In addition, the current product information providing lock screen may provide information on the current advertisement product through a single screen before a user signal for entering the main screen on the display of the user device.

In addition, the past product information providing lock screen may provide information on the past advertisement product before the user signal for entering the main screen on the display of the user device, on a divided screen in which the one screen is divided .

In addition, a user interface for purchasing the current advertisement product or the past advertisement product may be implemented on the current product information providing lock screen and the past product information providing lock screen.

According to another aspect of the present invention, there is provided an electronic commerce apparatus for providing product information through a lock screen, the apparatus comprising: a processor for determining a current advertisement product, determining a past advertisement product, A lock screen for providing the current product information based on the past advertisement information, and generating a past product information providing lock screen based on the information about the past advertisement product.

Meanwhile, the processor may be configured to transmit information on the current product information providing lock screen and the past product information providing lock screen to the user device.

The electronic commerce method and apparatus using the lock screen according to the embodiment of the present invention can provide the advertisement product information to the user before the user enters the main screen of the user device and enable the user to purchase the product directly on the screen, Through the device screen, the user can provide necessary product information and the seller can perform effective advertisement on the product.

1 is a conceptual diagram illustrating a method of providing a lock screen according to an embodiment of the present invention.

FIG. 2 is a conceptual diagram illustrating a present product information providing lock screen according to an embodiment of the present invention.

3 is a conceptual diagram illustrating a lock screen for providing past product information according to an embodiment of the present invention.

4 is a conceptual diagram illustrating an electronic commerce method according to an embodiment of the present invention.

5 is a conceptual diagram illustrating an apparatus for performing an electronic commerce method according to an embodiment of the present invention.

6 is a conceptual diagram illustrating a method of providing goods information according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

The existing shopping mall application is installed in the mobile device, and when there is a call of the shopping mall application of the user, the product information can be provided and the product sale can proceed. A limitation of this method of providing product information is that the application must be executed before the products can be viewed. In the conventional case, a method of exposing a simple advertisement page to a lock screen is used frequently. The problem with the prior art is that it is beneficial for the user to watch the advertisement while at the same time obfuscating the various advertisement.

An electronic commerce method and apparatus using a lock screen according to an exemplary embodiment of the present invention discloses an electronic commerce approach method using a lock screen. In addition, it is possible to link with various shopping malls that are already in operation and to link with the own shopping mall.

1, a type of a lock screen and an electronic commerce method through a lock screen are disclosed. The lock screen may be a screen before entering the main screen.

Referring to FIG. 1, the lock screen of the user device may include a current product information providing lock screen 100 and a past product information providing lock screen 150.

The current product information providing lock screen 100 may be a screen for providing information on a current advertisement product 110 to be currently advertised.

The past product information providing lock screen 150 may be a screen for providing information on an advertisement product that has been advertised in the past.

The current product information providing lock screen 100 may be provided on the lock screen of the user device. Within the lock screen, the current date / time / weather, etc. may be displayed and at least one information for the current ad product 110 may be provided. For example, the current advertisement product 110 may include the current advertisement product 1, the current advertisement product 2, and the current advertisement product 3. Information on the current advertisement product 1, the current advertisement product 2, and the current advertisement product 3 can be separately provided on the display of the user device while being switched according to the touch method of the user.

The past product information providing lock screen 150 may also be provided on the lock screen of the user device. The past product information providing lock screen 150 may be provided after a slide-based touch by the user of the current product information providing lock screen. On the past product information providing lock screen 150, information on the past advertisement product 160 that was previously advertised before the advertisement product can be provided.

The current advertisement product 110 / the past advertisement product 160 may be set in a predetermined cycle unit. For example, if the current advertisement product 110 is set up on a daily basis, the current advertisement product 110 is an advertisement product that is set up and displayed today, and the past advertisement product 160 is the advertisement product And may be an advertisement product that is set and advertised. For example, the past advertising product 160 may include a past advertising product 1, a past advertising product 2, and a past advertising product 3. The past advertisement product 1, the past advertisement product 2, and the past advertisement product 3 may be provided at one time on one screen of the user device.

A user interface for purchasing a product may exist on the current product information providing lock screen 100 and the past product information providing lock screen 150. [ For example, if a 'purchase' button is implemented at the bottom of the screen and the user presses the 'purchase' button, the user may proceed with the purchase procedure.

In this way, it is possible to expose photographs of work photograph quality on the lock screen of the user device, and to actually induce the users to easily purchase the products.

In Fig. 2, the present product information providing lock screen is started.

Referring to FIG. 2, various concept pictures that remind each product are exposed on the current product information providing lock screen, and a touch button for linking with the purchase of the current advertisement product may be present on the lower right side.

If the user presses the touch button, the user goes to the product description page, where the payment procedure for the current advertisement product can be performed.

Information on a plurality of current advertisement products can be provided on the current product information providing lock screen and information on the advertisement products can be transmitted on the basis of the slide touch of the user.

In Fig. 3, the past product information providing lock screen is started. The past product information providing lock screen may be provided after provision of the present product information providing lock screen.

Referring to FIG. 3, the past product information providing lock screen is a screen in which the existing exposed products are displayed in a small screen, and a total of six items including three items can be exposed. The arrangements for these past advertisement products can be variously performed, and various arrangements can be included in the scope of the present invention.

There is also a touch button at the bottom right of each screen, and the function is the same as above.

On the past product information providing lock screen, information on past advertising products that were previously advertised based on today's day can be provided.

FIG. 4 illustrates an electronic commerce method for providing current advertisement products and past advertisement product information.

Referring to FIG. 4, the goods information providing apparatus determines the current advertisement product (step S400).

As described above, the current product information providing lock screen may be provided on the lock screen of the user device. On the lock screen, the current date / time / weather, etc. may be displayed and at least one piece of information about the current advertisement product may be provided. For example, the current advertisement product may include the current advertisement product 1, the current advertisement product 2, and the current advertisement product 3. The current advertisement product 1, the current advertisement product 2, and the current advertisement product 3 can be individually provided on the display of the user device while being switched according to the touch method of the user.

The goods information providing apparatus can receive and determine information to be provided as an advertisement product at present.

The goods information providing apparatus determines the past advertisement goods (step S410).

The product information providing apparatus can determine an advertisement product to be provided as past advertisement product information. The past advertisement product may be a past advertisement product that has been previously set and advertised in the current advertisement product.

The current product information providing lock screen is generated based on the current advertisement product for which the product information providing apparatus is determined (step S420).

The product information providing apparatus can construct and provide the current product information providing lock screen based on the information on the current advertisement product. A user interface for purchasing a product may exist on the current product information providing lock screen. For example, if a 'purchase' button is implemented at the bottom of the screen and the user presses the 'purchase' button, the user may proceed with the purchase procedure.

The goods information providing apparatus creates a past product information providing lock screen based on the past advertisement item (step S430).

The product information providing apparatus can construct and provide the past product information providing lock screen based on the information on the past advertisement product. Similarly, a user interface for purchasing a product may exist on the past product information providing lock screen. For example, if a 'purchase' button is implemented at the bottom of the screen and the user presses the 'purchase' button, the user may proceed with the purchase procedure.

FIG. 5 illustrates an electronic commerce apparatus (i.e., a commodity information providing apparatus) that performs a method for providing current advertisement products and past advertisement commodity information.

5, the product information providing apparatus includes a current advertisement product determination unit 500, a past advertisement product determination unit 510, a present product information provision lock screen generation unit 520, a past product information provision lock screen generation unit 530, and a processor 540.

The current advertisement product determination unit 500 may be implemented to determine the current advertisement product.

As described above, the current product information providing lock screen may be provided on the lock screen of the user device. Within the lock screen, the current date / time / weather, etc. may be displayed and at least one piece of information about the current advertisement product may be provided. Yes

The current advertisement product determination unit 500 may determine a product to be delivered as a current advertisement product on the lock screen based on the input information.

The past advertisement product determination unit 510 may be implemented to determine past advertisement products.

The past advertisement product determination unit 510 may determine an advertisement product to provide as past advertisement product information. The past advertisement product may be a past advertisement product that has been previously set and advertised in the current advertisement product.

The current product information providing lock screen generating unit 520 may be implemented to generate a current product information providing lock screen based on the determined current advertisement product.

The current product information providing lock screen generating unit 520 can construct and generate the current product information providing lock screen based on the information on the current advertisement product. The current product information providing lock screen generating unit 520 may implement a user interface for purchasing a product on the current product information providing lock screen.

The past product information providing lock screen generating unit 530 may be implemented to generate a past product information providing lock screen based on past advertisement products.

The past product information providing lock screen generating unit 530 may generate and construct a past product information providing lock screen based on information on past advertisement products. The past product information providing lock screen generating unit 530 may implement a user interface for purchasing products on the past product information providing lock screen.

The processor 540 controls the operations of the current advertisement product determination unit 500, the past advertisement product determination unit 510, the present product information provision lock screen generation unit 520 and the past product information provision lock screen generation unit 530 Or < / RTI >

6 is a conceptual diagram illustrating an electronic commerce method according to an embodiment of the present invention.

6, an electronic commerce method for providing product information adaptively to a user is disclosed.

Referring to FIG. 6, a method for effectively providing goods information to a user based on user information is disclosed.

Information on the current advertisement product provided to the user can be provided to suit the taste of the current user. The information about the current advertisement product can be adaptively changed and provided.

The user is provided with information on the advertisement product on the lock screen, and if the user is not interested, the user can directly enter the main screen on the lock screen.

In this case, the information on the product previously provided on the current product information providing lock screen may not be provided again.

Then, the information on the commodity that has been provided to the user through the user apparatus may be transmitted to the commodity information providing apparatus, and the commodity information providing apparatus may provide the commodity having the characteristics that do not overlap with the characteristics of the commodity can do.

For example, if information about a product having a current first characteristic (first characteristic product information 610) is provided through the display of the user device, and the user enters the main screen without requesting additional information about the unique product One case can be assumed.

In this case, when the user enters the main screen after the lock screen through the user device, information (second characteristic product information 620) about the goods having the second characteristic, which is not common to the first characteristic, May be provided through the user device.

In the same manner, when the information on the goods (the second characteristic goods information 620) for the second characteristic is provided through the display of the user device and the user enters the main screen without requesting additional information on a different product Can be assumed. Then, when the user enters the main screen after the lock screen through the user device, information on the third characteristic (the third characteristic product information 630) having the third characteristic that is not common to the first characteristic and the second characteristic, May be provided through the user device.

In this way, information on a product that meets the user's taste can be provided to the user.

Hereinafter, when the user additionally requests information on a specific product, information on the specific product may be recorded for a predetermined period, and the current product information provided to the user in the future may include information on a product having characteristics similar to those of the specific product Information.

In addition, according to the embodiment of the present invention, current product information can be provided by changing product information differently from time to time.

For example, the user can determine the unlock pattern. The unlocking operation can be performed relatively more at a relatively large period of use of the user's user device and the unlocking operation can be performed relatively less at a time when the user's usage of the user device is relatively small.

Current product information can be provided in consideration of the user device usage pattern of the user.

When the unlocking operation of the user device occurs n times at a time when the user's unlocking operation is significant, the product information providing device may change the information about the current advertisement product and provide the changed information to the user device. When the unlocking operation of the user device occurs m times at a time when the user's unlocking operation is small, the product information providing device can change the information about the current advertisement product and provide it to the user device. At this time, n times may be more than m times. Relatively, the merchandise information providing self-governing may take into account the number of unlocking operations by time of the user's device in order to adjust the delivery time of the current product information.

The above-described methods may be implemented in an application or may be implemented in the form of program instructions that may be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.

The program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention and may be those known and used by those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

Claims

The electronic commerce method through the lock screen,

Determining a current advertisement product by the product information providing apparatus;

Determining a past advertisement product by the product information providing apparatus;

Generating the current product information providing lock screen based on the information on the current advertisement product; And

And generating the past product information providing lock screen based on the information on the past advertisement product by the product information providing device.
The method according to claim 1,

Wherein the product information providing apparatus transmits information on the current product information providing lock screen and the past product information providing lock screen to the user apparatus.
3. The method of claim 2,

Wherein the current product information providing lock screen provides information on the current advertisement product through a single screen before a user signal for entering the main screen on the display of the user device.
The method of claim 3,

Wherein the past product information providing lock screen provides information on the past advertisement product on the divided screen in which the one screen is divided before the user signal for entering the main screen on the display of the user device Way.
5. The method of claim 4,

And a user interface for purchasing the current advertisement product or the past advertisement product is implemented on the current product information providing lock screen and the past product information providing lock screen.
A product information providing apparatus for providing product information through a lock screen,

Wherein the goods information providing apparatus includes a processor,

The processor determines the current advertisement product,

In the past,

Generating a current product information providing lock screen based on the information on the current advertisement product,

And generating a past product information providing lock screen based on information on the past advertisement product.
The method according to claim 6,

Wherein the processor is configured to transmit information on the current product information providing lock screen and the past product information providing lock screen to the user device.
8. The method of claim 7,

Wherein the current product information providing lock screen provides information on the current advertisement product through a single screen before a user signal for entering the main screen on the display of the user device.
9. The method of claim 8,

Wherein the past product information providing lock screen provides information on the past advertisement product on the divided screen in which the one screen is divided before the user signal for entering the main screen on the display of the user device Electronic commerce device.
10. The method of claim 9,

Wherein a user interface for purchasing the current advertisement product or the past advertisement product is implemented on the current product information providing lock screen and the past product information providing lock screen.