KR102184184B1 - System and method for managing point using lockscreen - Google Patents

Abstract

The present invention relates to a system and a method for managing a point using a lock screen which can post an advertisement on the lock screen using a seller point. According to the present invention, the system for managing a point using a lock screen comprises: a seller terminal registering a product and setting a point policy; a buyer terminal purchasing the product; and a server providing a lock screen advertisement through a lock screen service in a shopping mall application and accumulating a point when product sales are performed through the lock screen advertisement.

Description

Point management system and point management method using lock screen {SYSTEM AND METHOD FOR MANAGING POINT USING LOCKSCREEN}

The present invention relates to a point management system and a point management method using a lock screen.

In the online shopping mall according to the prior art, when a product purchase is completed, specific points are paid to the buyer, and when a purchase review is written, additional points are paid accordingly.

According to the prior art, a seller cannot receive any additional income such as points from an online shopping mall other than the profit from product sales, and there is a limitation that only passive use such as selecting and posting the best review among purchase reviews (reviews) is possible. .

In addition, sellers have to invest resources in order to post advertisements in a store-type online shopping mall, and in particular, SOHO companies cannot realistically attempt to post advertisements.

The present invention has been proposed to solve the above-described problem, and it is possible to manage and pay buyer points, seller points and reviewer points using a store type shopping mall application and a lock screen, and publish advertisements in the lock screen using seller points. The purpose of this is to provide a point management system and a point management method.

A point management system using a lock screen according to the present invention provides a lock screen advertisement through a seller terminal for registering a product and setting a point policy, a buyer terminal for purchasing a product, and a lock screen service in a shopping mall application, and It includes a server that performs point accumulation when product sales are made through advertisements.

The server accumulates seller points according to the seller's activity information, and the seller terminal applies for a lock screen advertisement using the seller points.

The server provides a lock screen advertisement requested by the seller terminal to include at least one of a product type, a seller video type, and a review video type.

Review content corresponding to the review image type is registered by the reviewer terminal, and the server uses the review content in a lock screen advertisement, and when a product is sold, the reviewer points are accumulated.

When a product is sold through a lock screen advertisement, the server accumulates product purchase points and lock screen purchase points.

The server accumulates lock screen purchase bonus points, which are generated according to a set probability by using the purchaser activity information through the purchaser terminal.

A point management server using a lock screen according to the present invention includes an input unit for receiving buyer activity information and seller activity information, a memory in which a point management program using the lock screen is embedded, and a processor executing the program, wherein the processor is a buyer activity In consideration of information and seller activity information, a lock screen advertisement is provided through a lock screen service in a store type shopping mall application, and points are paid when a product is sold through the lock screen advertisement.

The processor differentially accumulates product purchase points according to the assigned power rating of the buyer using the buyer activity information.

The processor assigns a buyer power rating by using the buyer activity information of a preset recent period.

When a product is sold through a lock screen advertisement, the processor accumulates lock screen purchase points in addition to product purchase points.

The processor accumulates lock screen purchase bonus points generated according to a probability set using lock screen usage time information among buyer activity information.

The processor pays seller points to the seller account according to product sales, and controls the seller points to be deducted when applying for a lock screen advertisement.

When applying for a lock screen advertisement, the processor configures and provides at least one of a product type, a seller video type, and a review video type as a lock screen advertisement.

The point management method using a lock screen according to the present invention includes the steps of (a) setting a power rating for buyers and reviewers, (b) providing a lock screen advertisement through a lock screen service in a shopping mall application, and ( c) If the product is sold through a lock screen advertisement, paying seller points, and differentially paying buyer points and reviewer points according to the set power rating.

In step (a), the power rating of the buyer is determined according to the buyer activity information including at least one of shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information, and review writing history information. Then, the power rating for the reviewer is set according to reviewer activity information including at least one of image upload accumulated information, video preference information by a buyer, and inflow accumulated information of external users.

In step (b), at least one of a product type, a seller image type, and a review image type is configured as a lock screen advertisement and provided.

In step (c), product purchase points, lock screen purchase points, and lock screen purchase bonus points are paid as buyer points, and if review content of a reviewer is posted on a lock screen advertisement, reviewer points are paid.

According to an embodiment of the present invention, by paying points according to purchase to sellers and reviewers, the seller can post advertisements in the lock screen using seller points, and the reviewers receive only fixed points according to the writing of purchase reviews. Rather, you will be able to receive appropriate rewards for reviews that actually promote your purchase.

In consideration of the purchaser's activity information in the shopping mall, products with high purchase attractiveness are exposed as advertisements on the lock screen, and when purchases are made through advertisements posted on the lock screen, additional lock screen purchase points are accumulated in addition to product purchase points. And, there is an effect of inducing the purchase of the advertisement product exposed on the lock screen by introducing bonus points that are paid in probability.

Since the seller can post the reviewer's review content as advertisement content on the lock screen, matching between the seller and the reviewer is naturally formed.

The effects of the present invention are not limited to those mentioned above, and other effects that are not mentioned will be clearly understood by those skilled in the art from the following description.

1 shows a point management system using a lock screen according to an embodiment of the present invention.
2 shows a server according to an embodiment of the present invention.
3 shows a lock screen advertisement registration screen according to an embodiment of the present invention.
4 shows a point management method according to an embodiment of the present invention.

The above-described objects and other objects, advantages, and features of the present invention, and methods of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms, and only the following embodiments are for the purpose of the invention to those of ordinary skill in the art, It is only provided to easily inform the composition and effect, and the scope of the present invention is defined by the description of the claims.

Meanwhile, terms used in the present specification are for explaining embodiments and are not intended to limit the present invention. In this specification, the singular form also includes the plural form unless specifically stated in the phrase. As used in the specification, "comprises" and/or "comprising" refers to the presence of one or more other components, steps, actions and/or elements in which the recited component, step, operation and/or element is Or does not preclude addition.

Establishing a private mall has the advantage of securing a more reliable customer base and securing competitiveness in the long term, but it faces difficulties such as initial production cost, production time, branding, and publicity, and has the disadvantage that it is not easy to expose products in the beginning. .

A point management system using a lock screen according to an embodiment of the present invention uses a shopping mall as a service.

1 shows a point management system using a lock screen according to an embodiment of the present invention.

A shopping mall application provided by the server 100 is installed in the purchaser terminal 300 and a screen lock service within the shopping mall application is provided.

In the screen lock service, an advertisement registered as a lock screen advertisement in a shopping mall application is exposed, and the purchaser terminal 300 may select to check detailed history information about the lock screen advertisement.

The seller terminal 200 registers a product in the server 100 and sets a point-related policy.

The reviewer terminal 400 registers a review on the purchased product in the server 300, and exposes the review image in a minimum of 21 seconds and a maximum of 3 minutes when the video review is registered.

When a buyer registers a review video, reviewer points are paid to the buyer's account, the buyer is naturally converted to a reviewer, and the seller cannot convert to a reviewer.

A point management system using a lock screen according to an embodiment of the present invention is provided through a seller terminal 200 for registering a product and setting a point policy, a buyer terminal 300 for purchasing a product, and a lock screen service in a shopping mall application. It includes a server 100 that provides a lock screen advertisement and performs point accumulation when a product is sold through the lock screen advertisement.

The server 100 accumulates seller points according to seller activity information, and the seller terminal 200 applies for a lock screen advertisement using the seller points.

The server 100 provides a lock screen advertisement requested by the seller terminal 200 to include at least one of a product type, a seller image type, and a review image type.

Review content corresponding to the review image type is registered by the reviewer terminal 400, and the server 100 performs reviewer point accumulation when the review content is utilized in the lock screen advertisement and product sales are made.

When a product is sold through a lock screen advertisement, the server 100 accumulates product purchase points and lock screen purchase points.

The server 100 accumulates lock screen purchase bonus points, which are generated according to a set probability using the purchaser activity information through the purchaser terminal 300.

Hereinafter, a point management policy, a purchase/review/sales process, data management, and point payment using a lock screen will be described in detail.

Product purchase point

Point-related policies set by the seller terminal 200 are stored in the server 100.

When a product purchase is completed by the purchaser terminal 300, a predetermined point set at the time of product registration by the seller terminal 200 is paid to the purchaser account.

At this time, product purchase points paid to the buyer's account are differentially paid according to the buyer's activity index, and the buyer's activity index is defined as the buyer's power rating according to the details of their activities for the last predetermined period (eg, the last 3 months). .

The indicators used for the buyer's power rating include shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information through the tracking code (user identification code) of products and review videos shared on SNS, Review writing history information is included.

When the actual purchase is completed within a preset time from the time of product purchase reservation, additional product purchase points are accumulated.

For indicators used for power ratings, each indicator is differentially calculated for power ratings according to the degree of active buyer activity.

For example, if the shopping mall login history information is 0.1 index, the review writing history information is used to calculate the power rating as 1.0 index.

In addition, it is preferable that the power level is determined by the average activity index within the preset recent period, not simply accumulated information of the activity details of the preset recent period.

Review Point

When a buyer confirms a purchase after purchasing a product, a review for the product can be written.

The type of review can be divided into text, image, and video, and predetermined review points set by the seller are paid according to each review type.

As described above, review points are differentially paid according to the power rating of the purchaser.

Reviewer Point

When a buyer writes a review in a video type after purchasing a product, the buyer is classified as a reviewer.

When a seller registers a product, reviewer points are set, and when other buyers purchase the product after viewing the review video of the reviewer, reviewer points are paid to the account of the reviewer who uploaded the review video.

Like the above-described buyer power rating, reviewer points are differentially paid according to the reviewer power rating, and the activity indicator used to determine the reviewer power rating includes video upload cumulative information, video likes cumulative information by buyers, and reviews by buyers. It includes cumulative information on what is helpful, and cumulative information on inflow of external users through review videos shared through SNS.

In addition, the reviewer power rating is updated according to the activity information within the latest preset period (eg, 3 months) like the purchaser power rating.

Seller points

Seller receives Seller Points to Seller's account when a buyer purchases a product, when a buyer makes a reservation for a product purchase, when a buyer follows a seller account, or when a reviewer uploads a review video for a seller's product. It is used to display advertisements on the lock screen.

In addition, seller points are differentially paid according to the active criterion for the seller's activities, such as when the seller posts a reply on the QnA bulletin board within a preset reference time.

Lock screen purchase bonus points

When the purchase of the advertisement product exposed on the lock screen of the purchaser terminal 300 is completed, product purchase points and lock screen purchase points are paid to the purchaser account, and the lock screen purchase points may increase significantly in some cases. have.

The increase in the lock screen purchase bonus points is random, for example, 10-50% additional points are accumulated.

These additional lock screen purchase bonus points are provided by a store-type shopping mall operator for the purpose of promoting purchase.

The probability that the lock screen purchase bonus points can be generated increases according to the amount of time the purchaser uses the lock screen.

In the case of seller points, as in the aforementioned bonus points, additional points are accumulated at a certain probability.

Purchasing process

When the purchaser completes the purchase of the product, product purchase points are accumulated in the purchaser account, and these product purchase points can be used freely when purchasing products in the shopping mall application.

When a buyer installs a store-type shopping mall application on his or her terminal, after agreeing to the terms and conditions, a lock screen may be used. On the lock screen, a customized advertisement registered product is exposed based on the behavior data of the buyer in the shopping mall.

Review process

When purchasing a product, a buyer can write a review of the product, and the type of review is classified into text, image, and video as described above.

When a buyer's review is written as a video type, the buyer is automatically classified as a reviewer.

When a reviewer watches a review video uploaded by him and the purchase of the product is completed, reviewer points previously registered by the seller are paid.

Sales process

The seller terminal can register and sell products in the shopping mall, and upload product promotion videos when registering products.

At the request of the seller terminal, an advertisement may be registered on the screen lock service in the shopping mall application by using the seller point.

When registering an advertisement in the screen lock service, the seller can select the product and set the lock screen purchase point. If the purchaser leads to purchase in the shopping mall through the seller's product advertisement exposed on the screen lock service, the product purchase point and In addition, you get additional lock screen purchase points.

Server customized data management

The server 100 exposes products with high purchase attractiveness according to the activity information of the purchaser in the shopping mall, and the activity information of the purchaser includes information on viewing history of review videos, information on product details confirmation, history information on product purchases, and product purchase reservation. Includes history information and seller following history information.

The server 300 processes the activity information of the purchaser to configure a shopping mall main screen of a logged-in user, and configures a review image, a seller image, a recommended product, a recommended reviewer, etc. exposed on the main screen based on the corresponding data.

In addition, in the lock screen service in the shopping mall application, seller products, seller images, and reviewer images exposed on the lock screen are also configured using the corresponding data.

The seller's data is stored including the category of the sales product, the product tendency, the product sales statistics ranking, the product purchase reservation ranking, and the follower ranking, and the degree of matching with the logged-in user data by processing the seller's data is the server 100 It is stored in the shopping mall and is used to organize products that are exposed on the main screen and lock screen.

Payment of purchase points using the lock screen

The seller terminal 200 registers an advertisement through the advertisement product registration screen in the seller management screen, as shown in FIG. 3.

The advertisement target is selected among the products registered in advance, and the exposure type is product type (product detail exposure), seller video type (product seller video exposure), review video type (product review video exposure), product + seller video type (product details) + Product seller video exposure), product + review video type (product detail + product review video exposure).

In the case of the review image type, among product review contents, review contents to be exposed as advertisements on the lock screen are selected.

When a purchase is made after viewing the review content, reviewer points are paid to the reviewer account, which is a feature that allows the seller to naturally appeal to the reviewer, and a relationship between the seller and the reviewer can be formed naturally.

In addition, the server 100 transmits a push notification to the seller terminal 200 of the corresponding product when the accumulated number of likes of users for a specific review content increases sharply compared to a preset standard, and uses the review content as an advertisement. Guide to be able to.

When product selection, product purchase point, and reviewer point are set through the seller terminal 200, the purchaser terminal 300 enters the shopping mall app through the corresponding advertisement displayed on the lock screen, and then enters the shopping mall app, and as the purchase is completed, Product purchase points and lock screen purchase points are accumulated.

In addition, when the shopping mall app entry and purchase is completed through the reviewer image exposed on the lock screen of the seller terminal 200, lock screen reviewer points are accumulated to the reviewer account of the video.

Since the server 100 has a point policy set through the seller terminal 200, the lock screen purchase point and the lock screen reviewer point when applying for a lock screen advertisement are higher than a preset standard compared to purchase points and reviewer points set when registering a general product. Controls to apply large points.

The server presents points greater than a preset minimum standard (eg, 10%) compared to previously registered purchase points and reviewer points as default values for lock screen purchase points and lock screen reviewer points.

When the seller's advertisement product is exposed on the lock screen, the server 100 deducts points from the seller's account, and the priority of advertisement product exposure on the lock screen is changed according to the seller's point priority.

That is, the server 100 that transmits the advertisement through the lock screen monitors the point deduction status of the seller in real time, and determines the priority of advertisement product exposure.

At this time, the server 100 adjusts the arrangement of retargeting advertisements and non-retargeting advertisements to provide advertisements through the lock screen, and among retargeting advertisements and non-retargeting advertisements, the number of standby advertisements is considered. Adjust the order.

The server 100 provides a seller management menu to provide statistics of advertisement products exposed on the lock screen, inflow rate relative to the exposed advertisement products, sales reach according to the inflow rate, and repurchase rate information through the lock screen, so that the seller can determine the sales index Manage and support it to be used for sales promotion.

2 shows a server according to an embodiment of the present invention.

The point management server using a lock screen according to the present invention includes an input unit 110 receiving buyer activity information and seller activity information, a memory 120 having a point management program using the lock screen, and a processor 130 for executing the program. ), but the processor 130 provides a lock screen advertisement through a lock screen service in a shopping mall application in consideration of buyer activity information and seller activity information, and pays points when a product is sold through the lock screen advertisement. .

The processor 130 differentially accumulates product purchase points according to a power rating of a given purchaser using the purchaser activity information.

The processor 130 assigns a power rating to a purchaser by using the activity information of a purchaser in a predetermined recent period.

When a product is sold through a lock screen advertisement, the processor 130 accumulates lock screen purchase points in addition to product purchase points.

The processor 130 accumulates lock screen purchase bonus points generated according to a probability set using lock screen usage time information among buyer activity information.

The processor 130 pays seller points to a seller account according to product sales, and controls the seller points to be deducted when applying for a lock screen advertisement.

When applying for a lock screen advertisement, the processor 130 configures and provides at least one of a product type, a seller video type, and a review video type as a lock screen advertisement.

The point management method using a lock screen according to the present invention includes the steps of (a) setting a power rating for buyers and reviewers, (b) providing a lock screen advertisement through a lock screen service in a shopping mall application, and ( c) If the product is sold through a lock screen advertisement, paying seller points, and differentially paying buyer points and reviewer points according to the set power rating.

In step (a), the power rating of the buyer is determined according to the buyer activity information including at least one of shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information, and review writing history information. Then, the power rating for the reviewer is set according to reviewer activity information including at least one of image upload accumulated information, video preference information by a buyer, and inflow accumulated information of external users.

In step (b), at least one of a product type, a seller image type, and a review image type is configured as a lock screen advertisement and provided.

In step (c), product purchase points, lock screen purchase points, and lock screen purchase bonus points are paid as buyer points, and if review content of a reviewer is posted on a lock screen advertisement, reviewer points are paid.

4 shows a point management method according to an embodiment of the present invention.

By the seller account 210, the product is registered in the server 100, and a point policy is set (S401). At this time, product purchase points, review points, reviewer points, lock screen purchase points, and lock screen reviewer points are set.

The activity information of the purchaser in the shopping mall by the purchaser account 310 is collected in the server 100 (S402). Buyer activity information includes shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information through tracking code (user identification code) of products and review videos shared on SNS, and review writing history information. Included.

The server 100 sets a power level for the purchaser account 310 according to the purchaser activity information, and differentially accumulates purchaser points according to the set power level (S403).

Seller activity information in the shopping mall by the seller account 210 is collected in the server 100 (S404). Seller activity information includes QnA reply posting, buyer's product purchase confirmation, buyer's product purchase reservation confirmation, seller account follow confirmation, review video confirmation, and the server 100 pays seller points to the seller account 210 ( S405), these seller points are used to apply to expose an advertisement on the lock screen in step S407.

When a review is written by a buyer, review points are paid to the buyer account 310. If the review form is a video, the buyer is converted into a reviewer, and reviewer points are paid according to the video review registration (S406). At this time, reviewer points are differentially accumulated according to the reviewer power level.

The seller account 210 transmits a lock screen advertisement application to the server 100 (S407), and at this time, an advertisement target is selected from among the products registered in advance, and the exposure type is a product type (product detailed exposure) and a seller video type ( Product seller video exposure), review video type (product review video exposure), product + seller video type (product details + product seller video exposure), product + review video type (product details + product review video exposure).

The server 100 provides a lock screen advertisement to a buyer through a lock screen service in a shopping mall application (S408), and when a product is purchased through an advertisement posted on the lock screen from the buyer account 310 (S409), buyer points As a result, product purchase points and lock screen purchase points are accumulated (S410).

At this time, bonus points that are randomly granted are paid together.

In addition, seller points according to product sales are accumulated in the seller account 210 (S411), and when the sales of the corresponding product is made from viewing of a review content advertisement posted on the lock screen, the reviewer points to the reviewer's account 410 Is accumulated (S412).

Meanwhile, the point management method according to an embodiment of the present invention may be implemented in a computer system or recorded on a recording medium. The computer system may include at least one processor, a memory, a user input device, a data communication bus, a user output device, and a storage. Each of the above-described components performs data communication through a data communication bus.

The computer system may further include a network interface coupled to the network. The processor may be a central processing unit (CPU) or a semiconductor device that processes instructions stored in a memory and/or storage.

The memory and storage may include various types of volatile or nonvolatile storage media. For example, the memory may include ROM and RAM.

Therefore, the point management method according to an embodiment of the present invention may be implemented in a computer-executable method. When the point management method according to an embodiment of the present invention is performed in a computer device, computer-readable instructions may perform the point management method according to the present invention.

Meanwhile, the above-described point management method according to the present invention may be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording media in which data that can be decoded by a computer system is stored. For example, there may be read only memory (ROM), random access memory (RAM), magnetic tape, magnetic disk, flash memory, optical data storage device, and the like. In addition, the computer-readable recording medium can be distributed in a computer system connected through a computer communication network, and stored and executed as code that can be read in a distributed manner.

So far, we have looked at the center of the embodiments of the present invention. Those of ordinary skill in the art to which the present invention pertains will be able to understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered from an illustrative point of view rather than a limiting point of view. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

Claims (17)

delete delete delete delete delete delete An input unit for receiving buyer activity information and seller activity information;
Memory with a built-in point management program using a lock screen; And
Including a processor for executing the program,
The processor provides a lock screen advertisement through a lock screen service in a shopping mall application in consideration of the purchaser activity information and the seller activity information, and pays seller points when a product is sold through the lock screen advertisement, and a set power rating According to the differential payment of buyer points and reviewer points,
The processor sets the power rating for buyers and reviewers according to the activity indices of buyers and reviewers for a preset recent period, but the indicator used to set the power rating for the buyer is active buyer activity for the activity history of the buyer. Used to set the power rating differentially according to the index,
The processor transmits a push notification to the seller terminal of the product when the accumulated number of likes of users for a specific review content increases sharply compared to a preset standard, and a review set according to guides to use the review content as an advertisement Provide the lock screen advertisement of the video type,
The processor differentially pays the seller points according to the active criterion of the seller's activity, except when the product is sold,
The processor pays product purchase points, lock screen purchase points, and lock screen purchase bonus points as the purchaser points, and the lock screen purchase bonus points are randomly increased and accumulated according to a preset ratio, and the lock screen purchase bonus points The probability of occurrence increases according to the time the buyer uses the lock screen,
The processor pays the reviewer points and lock screen reviewer points to the reviewer who wrote the review content posted on the lock screen advertisement,
The processor sets a point greater than a preset minimum standard compared to a previously registered purchase point and reviewer point as the lock screen purchase point and the lock screen reviewer point, and when the seller's advertisement product is exposed on the lock screen, the corresponding seller Deducts points from the account of, and monitors the point deduction status of sellers in real time, determines the priority of advertisement product exposure on the lock screen according to the seller's point ranking, and adjusts the arrangement of retargeting and non-retargeting advertisements. Providing an advertisement through a lock screen, and adjusting the waiting order in consideration of the number of waiting advertisements among the retargeting advertisement and the non-retargeting advertisement
Point management server using a lock screen. delete delete delete delete delete delete delete delete delete delete

Images